Magazine 02/2008

Outlook
Magazine 02/2008
Making fashion sparkle
Swarovski has used
precision, design and a
touch of glamour to keep
its crystals in fashion for
over a hundred years.
Luxury Service Premium Switzerland Leading visitors to luxury in Switzerland 16 | Air Racing The Rocket
Racing League 24 | Innovation Decision 32 | Resort Terravista 38 | Candy The traditional Swiss herb candy 44
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Editorial
Dear business friends and colleagues,
Jet Aviation continues to make headlines in what has proven to be one of the busiest
and most exciting years in our history. In mid August, General Dynamics announced it
had signed an agreement to acquire all shares of the Jet Aviation Group from our current
shareholder, the Permira Funds.
The acquisition by General Dynamics, subject to normal regulatory approvals and
expected to close by the end of 2008, will expand its participation in the rapidly growing
global market for business aviation services. Jet Aviation will continue with its current,
highly successful business model, serving the entire aircraft manufacturing community and its global client base, as a new business unit
within the General Dynamics Aerospace group. This transaction caps a dynamic three-year ownership period by Permira, which saw
unprecedented levels of capital investment and growth in all of Jet Aviation’s primary lines of business.
General Dynamics’ ownership will provide a stable and long-term outlook for Jet Aviation, and we are very much encouraged by the
enthusiastic feedback we have received from customers, partners and employees following the announcement.
On a different front, Jet Aviation’s support of the 2008 Olympic Games from its new FBO at Capital International Airport in Beijing, represented one of the most challenging and exciting events that we have ever undertaken. With our joint venture partner, Deer Air, and in
partnership with Capital Jet, a subsidiary of Capital Airport Holding, over 400 operators arriving from around the world appreciated
Jet Aviation’s dedication to delivering top ramp and maintenance services with our on-site staff of over 30 professionals. Our success in
China was indeed a team effort, which also included representatives from Bombardier, Dassault, Gulfstream and Honeywell who were
present at our FBO to rapidly support technical issues when required.
Jet Aviation will be well positioned in the post-Olympic period when we will add line maintenance services to our FBO business, once the
construction of the new hangar is complete in the first quarter of 2009. China is one of business aviation’s most important emerging
markets and we intend to be a key facilitator in its growth.
Driven by rapid growth, we have continued to evolve Jet Aviation’s current EMEA & Asia organization and we have re-structured around
our principal lines of business in order to achieve better alignment, consistency and synergies between business activities. Completions,
maintenance, FBO operations and aircraft services will each have dedicated leadership teams, reporting to the COO EMEA & Asia. These
changes, we believe, will serve to more effectively and efficiently deliver the full benefits of our global network to our customers, wherever
in the world their travels may take them.
Sincerely yours,
Peter G. Edwards
Chief Executive Officer
Outlook 02/2008
3
Contents
Page 06
Page 16
03
Editorial Peter G. Edwards, Chief Executive Officer
06
Swarovski
Making fashion sparkle
16
Luxury Service Premium Switzerland: Leading visitors to luxury in Switzerland
24
Air Racing
The Rocket Racing League: The sport of racing rockets
32
Innovation
Decision: Making boats faster with carbon composites
4
Outlook 02/2008
Page 38
Page 44
Page 24
Page 32
38
Resort
Terravista: Bringing golf, luxury and charter services to a beach paradise in Brazil
44
Candy
Ricola: The traditional Swiss herb candy
50
Jet Aviation Inside News
58
Masthead and Advertisers Outlook 02/2008
5
Making fashion sparkle
In 1892, Daniel Swarovski invented an electric machine for the
precision cutting of crystal. The crystals he created with it were
immediately successful and led to the formation of the Swarovski
company, which has used creative products, good marketing
and strong relationships with designers to keep crystals an integral
part of fashion.
The glimmering stage jewels worn by the opera singer Maria
pink crystals. The stones are regularly seen on the red carpets of
Callas were made by the Marangoni studio in Milan. She
awards and events, and are also found on prominent items such
performed over 600 times in the jewelry, which often contained
as the star on top of the Rockefeller Center Christmas tree and
Swarovski crystal. It is said she became so attached to the pieces
the chandelier at the Metropolitan Opera House.
that she not only wore them on stage, but also took them everywhere with her in the trunk of her car.
For most of its history, the Austrian company supplied crystals
to other businesses. The clients were usually designers of cloth-
When Marilyn Monroe sang “Happy Birthday” to President Ken-
ing, jewelry or chandeliers who used the crystals in their original
nedy in 1962, she also wore Swarovski crystals. The stones were
work. Then in 1976 an employee was playing around with crystal
not in jewelry, however, but rather thousands of them were hand-
elements used to make chandeliers and glued them together
sewn onto her skin-tight, flesh-colored gown.
to make a mouse. This was the beginning of the company’s
assortment of crystal figurines.
Crystals made by Swarovski have been seen on stage and screen
in many forms and on many stars. Marlene Dietrich, Audrey
Swarovski began to design other objects, expanding from its role
Hepburn, Elton John, Kylie Minogue and Madonna have used
as a crystal supplier. Today the company has two major divisions:
them, and on her 2006 tour Shakira played a guitar covered with
one producing precision-cut crystal elements or components,
6
Outlook 01/2008
01
02
the other using these same elements to make finished crystal products such as jewelry,
fashion accessories and homeware.
01 Maria Callas wearing Swarovski crystal as she sings Puccini’s Tosca
02 Marilyn Monroe singing “Happy Birthday Mr. President” in 1962
03Daniel Swarovski I and his three sons
Swarovski also has a few business units that grew out of technologies and products it
developed in connection with its crystal business. In 1917 the company began to
produce its own grinding and dressing tools, which became the brand Tyrolit. After
03
designing a pair of binoculars, the family entered the optics business in 1935, and it
launched its Swarflex unit for the production of reflective glass elements for road safety
in 1950. The company has also applied its technology for precision cutting to true
gemstones in what is now its Enlightened division.
Another business that grew out of company activities is Tyrolean Jet Services, which
was formed to put the aircraft in Swarovski’s corporate flight department to use for
charter flights. Tyrolean Jet Services has a long-standing relationship with Jet Aviation,
both for maintenance and operations. Jet Aviation began by maintaining the company’s
first Falcon 20 aircraft in 1984, and today maintains its Global Express and Citation VII
aircraft.
The family company
Crystals and design
The Swarovski company remains 100
The sale of crystal elements remains the company’s largest business, and it now
percent family owned. There are about
includes the Crystalized – Swarovski Elements brand, which makes those elements
60 family members who hold shares, and
available to individuals. The company units that produce finished products are divided
a supervisory board made up of five of
according to both product type and level of exclusivity. The Daniel Swarovski line out of
these family members represents their
Paris is the company’s high-end couture division, making jewelry, handbags, accesso-
interests. Each business has an executive
ries and interior design objects. The Swarovski Jewelry Collection is original work for a
board, and all of the boards are made up
less extravagant budget. The company also has divisions that create lighting, including
of fourth-generation or fifth-generation
Crystal Palace, which is dedicated to the reinvention of the chandelier as an art form.
direct descendants of Daniel Swarovski I.
8
Outlook 02/2008
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01
01Bohemia in the
19th century
02 Wattens, in Austria’s Tyrol region, in 1895
03The young Daniel
Swarovski I, always
inventing
02
03
Swarovski works hard to show designers and consumers the
enthusiasm for the creative uses of crystal. Company founder
many possible uses for crystal. It holds events for designers and
Daniel Swarovski grew up in a small town in the mountains of
works together with them on objects using crystal to be displayed
northern Bohemia, in what is today the Czech Republic. His
at other shows and galleries. Throughout its history, the company
village was near Gablonz, the center of Bohemia’s thriving crystal
has worked on developing quality techniques for applying cry-
and costume jewelry industry. His interest in design and decora-
stals to various materials, such as leather and wood. Swarovski
tion was instilled at a young age.
knows that the easier it is for a designer to achieve a quality
effect with crystals, the more likely he or she is to use them.
He trained as a crystal cutter, apprenticing to his father and
other local craftsmen. Always interested in new ways of doing
The company recently invited over 100 artists and designers
things, he began setting crystal stones in metal jewelry settings.
from more than 22 countries to create an item related to wed-
At age 18, he took his first invention, a machine for setting crystal
dings, using Swarovski crystal. The project resulted in dresses
stones, to Paris. This was the beginning of what was to be a life-
ranging from an ultra-modern sculptural dress, to a variation on
long relationship with designers in the French fashion center.
the 450-year-old tradition of the kimono, to an embroidered
Arabian gold tunic. The designers also created objects such as
Three years later, in 1883, he visited the First Electric Exhibition
bouquets, bed linen and table settings. There was even a mink-
in Vienna. Fascinated by the potential of electricity, he set out
lined sleeping mask.
to invent a machine for cutting and polishing crystal jewelry
stones. Nine years later he was able to patent one.
The beginnings
The relationship between the Swarovski family and designers has
In 1895 he and his family moved to Wattens in Austria’s Tyrol
always been a close one. This was a result both of the business
region. Here he was able to use water power, and he was away
necessity of such connections and the family’s interest and
from prying eyes. In those days, the high mountains of the Tyrol
10
Outlook 02/2008
01
01 Rossella Tarabini features crystal in her bustier for
Anna Molinari
02Sofa by Squint,
shoes by Jonathan
Kelsey, crystals by Swarovski
02
provided a formidable barrier to his competitors in Gablonz.
experimented with color, which gave crystal a permanent place
Wattens was also on the railway that ran to Paris. Together with
in fashion.
his brother-in-law Franz Weis and a Paris customer, Armand
Kosman, he formed the Swarovski company in 1895. The new
The Swarovskis began to work closely with designers such as
crystal stones became known as “Pierres Taillees du Tyrol.”
Chanel, Schiaparelli, Balenciaga and then, later Christian Dior.
In the 1920s, the Jazz Age, Swarovski crystal became an es-
This was a time when the cities of Middle Europe – Prague,
sential fashion component for shimmering dance dresses, as
Budapest, Bucharest and Vienna – were vibrant with art,
well as the strings of crystal beads that often accompanied
music, literature and science. It was the time of Strauss, Rilke,
them. Crystal began to appear on the costumes of music hall
Klimt and Freud. When Daniel Swarovski visited Vienna, the
and cabaret artists, including the singers Mistinguette and
baroque beauty of the Austrian capital was meeting with radi-
Josephine Baker. In 1931, Swarovski launched a fabric band of
cal art movements such as the Wiener Sezession, which was
crystals for cocktail dresses, shoes, belts, bridal gowns and
aimed at making good design available to everyone. It was a
cabaret costumes.
time when the traditional was being challenged by the
modern, and also combined with it. The Swarovski company
Drawing from a rich history
grew from these roots, with these ideas.
Until the mid 1970s, Swarovski did not sell to customers, but
rather to other businesses. Then the crystal-figurine collection
The Swarovski crystals were more precisely cut and consis-
was launched, followed by the Daniel Swarovski couture line.
tently sparkling than earlier crystals, and they were an immedi- The company had not been using its name prominently, but
ate success. In 1908, Swarovski began to manufacture the
rather sold its products mostly under “Pierre Taillees du Tyrol.”
raw crystal material and by 1913 he had found a recipe that
In 1976 the company changed this and began to emphasize
significantly refined and improved the crystal. A little later he
“Swarovski.”
Outlook 02/2008
11
The Silver Crystal Collection
Swarovski headquarters in Austria’s Tyrol
In 1976, a Swarovski employee was
experimenting with shapes made out of
Because the company had not been heavily involved in marketing and branding, it does
chandelier parts, when he found he had
not have a collection of posters and advertising material as many companies do. What
created a mouse. This mouse became a
it does have are magazines from the last decades that contain pictures or mentions of
bestseller
Swarovski products. These magazines are stored in the archives at the company’s
Olympic Games. It also became the first
marketing building in Wattens. The building is modern, sparkling white and spotless.
element of what was to become a new
The only blemish, as one walks along the basement floor toward the archive, is the
division geared toward the design and
system of hoses and pumps removing the moisture left by recent floods. Wattens is
manufacture of crystal products.
at
the
Innsbruck
Winter
surrounded by beautiful high mountains, and every so often the weather can make this
topography a problem.
A hedgehog came next, then a cat, and
soon a collection was born. It was named
Along the archive walls are heavy metal shelves that face each other. They can be
Silver Crystal because of the silvery glow
moved with the help of large gray cranks. In the middle of the room are two old paint-
when the crystals were held to the light.
ings of Swarovski production facilities. One painting shows the first facility, which is
The figurines have since become cult
higher up the hill than the current factory and is still used for certain businesses such
items. Many figurines are given stories
as cutting true gemstones. The second painting shows the buildings at the current
that include mention of both the good
headquarters and main production area. Many current buildings are not on the paint-
and the bad sides of their personalities.
ing, including the building with the large letters S-W-A-R-O-V-S-K-I.
Collectors of the figurines have their own
Daniel Swarovski bought a few crystal cutters to Wattens from Bohemia, but he mostly
club. The Swarovski Collectors Society
hired local farmers and trained them. In order to make sure the farmers felt that they
has over 400,000 members spread
belonged to the company, Swarovski supported several employee associations, such as
across 170 countries. Members have
a soccer team, a singing group and a bicycling club.
access to special figurines and organized
trips, and they receive the Swarovski
The archive has a book from the cycling group that is dated 1900 to 1905. In the front
magazine. They also receive free entrance
is a membership list in neat penmanship. Further back are descriptions of trips the
to Kristallwelten in Wattens, and can use
group took, complete with participant signatures and drawings.
a special lounge at the attraction.
12
Outlook 02/2008
01
On top of a shelf next to the books are two small crowns from a
There are also two packets of folded paper, each containing 10
Viennese Opera Ball. Swarovski crystal has been used in the
grams of crystals. Back in the days when travel to Wattens was
crowns since 1959. Three years ago, the company also began
more difficult, these samples would be sent to designers so they
designing the crowns.
could make sure the crystals were exactly what they wanted
before placing a large order.
On the same shelf, there is a large, imperfect lump of uncut
crystal. The company displays this to point out that not only has
Crystal Worlds
it mastered the art of cutting crystals, but also the art of making
A two-minute trip from the marketing building to the center of
them. With an effective recipe as well as mastery of the material’s
town shows that, although travel to Wattens has become signifi-
cooling requirements, Swarovski produces crystal without bub-
cantly easier, the town itself remains small, with less than 8,000
bles or other imperfections.
inhabitants. Swarovski has about 6,000 employees there, but
this does not mean that every adult works for the company, since
Old sample boards show Swarovski’s selections from bygone
not every one of its employees lives in Wattens. It is clear, how-
years. It is hard to capture the color and other qualities of a
ever, that the company dominates the town. A statue of company
crystal in a photograph, so the company would send designers
founder Daniel Swarovski stands in the center, in front of a
small boards with samples of different crystals mounted on them.
school.
14
Outlook 02/2008
Wonderland in Innsbruck
Swarovski’s Innsbruck store, just 13 kilometers from the company’s headquarters in Wattens, Austria, is in the middle of the old town. It is near the
famous “Golden Roof,” the balcony roof that was decorated with 2,657
fire-gilded copper tiles in 1500 for the Holy Roman Emperor Maximilian I.
The store is in “The Golden Rose,” an even older building that dates to the
15th century.
Together with the Wattens Crystal Worlds, this store sells certain products
that cannot be purchased anywhere else in the world. It also houses exhibits
02
03
in the room downstairs, which is painted black and contains century-old
barrel vaults. It once displayed Elton John’s red piano, and there was also
an exhibit of dresses that belonged to Shirley Bassey, the Welsh singer who
recorded the theme songs to the movies Gold Finger, Diamonds are Forever
and Moonraker. The most dramatic of her crystal-covered dresses weighed
30 kilograms.
The current display is Winter Wonderland by the Dutch designer Tord
Boontje. Crystal, mirrors, fur, white steel shapes and small bright lights
create a dramatic effect against the black walls. The room is turned
01Crystal World’s Ice Passage lights
up as visitors move through
02Salvador Dali melts time in
the entry hall
03 Exhibits are designed to
trigger the imagination
into a kind of garden of winter images – creative, intertwined and somewhat
mystical. Boontje has said he was inspired by his young daughter,
an influence that can be seen in elements of fairy tales and innocence.
The best-known attraction in Wattens
giant traveled the world collecting stories and then settled in Wattens to tell the
also belongs to Swarovski. It is Kristall-
stories and protect the crystals. Chambers of Wonder can be found in castles in
welten, or Crystal Worlds, a series of
the region, where they were filled with treasures and curiosities and served as a type
exhibits dedicated to crystal. The center
of entertainment.
was created in 1995 under the direction
of the Austrian multi-media artist Andre
The blue entrance hall exhibits the world’s largest crystal, the Centenar, which was
Heller. It was built to celebrate Swarov-
created for the 100th birthday celebration. It has 300,000 carats, 100 facets and
ski’s 100th anniversary and proved so
weighs 62 kilograms. Next to it is the smallest crystal with 17 facets and a diameter
popular that it was expanded twice.
of just 0.8 millimeters.There are also art works by Keith Haring, Niki de Saint Phalle,
Salvador Dali and Andy Warhol there. An 11-meter-high crystal wall stands on one
Crystal Worlds has 14 Chambers of
side of the room and leads visitors back into the 14 chambers. The theme in the
Wonder, guarded by the “giant” whose
chambers is creativity. They seem to be experiments in what can be done when
head serves as the building’s entrance.
stories are interpreted by means of light, beauty and pattern. Crystal Worlds is a look
Giants play an important role in the folk-
at all the dimensions and possibilities of crystal, in a way that reflects the spirit and
lore of the region, and they are always
history of Swarovski. Creative applications of solid technologies do not only entertain.
assigned positive characteristics. This
They have also kept the company successful for over 100 years.
Outlook 02/2008
15
Luxury Service | Premium Switzerland
Leading visitors to luxury in Switzerland
Switzerland has a large offering
planned by someone with both local
of luxury goods and accommoda-
knowledge and an eye for quality.
tions, as well as interesting events,
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Switzerland has a wide range of high-end
medical care. With Premium Swit-
hotels, spas, medical facilities, education
zerland the country now also has
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dent service that could take elements of
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luxury and combine them into a premium
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A true luxury experience is comprehensive.
16
Outlook 02/2008
The details are just right and transitions
Recognizing the lack of such a service,
are seamless. In order for a visitor to have
Switzerland Tourism, the Swiss national
such an experience abroad, it must be
tourism board, partnered with Premium
01
01The Grand Hotel Park in Gstaad
02Wellness oasis from “Spa Chakra”
03“Spa Chakra” bathing and relaxing
spaces
03
02
Switzerland to offer the kind of luxury help
partners organized medical care, they saw
land developed the idea of the web portal
that lies beyond the tourism board’s com-
that clients had needs and wishes beyond
together with Tourism Switzerland in order
petencies. “Premium Switzerland gives us
those directly related to medical treatment.
to make it more accessible to individuals.
an option for people who want more than
They founded Mehrwert to help arrange
just a five-star hotel,” explains Urs Eber-
things such as accommodations, art tours
About 98 percent of Premium Switzer-
hard, deputy director of Switzerland
and shopping trips. “We saw that there
land’s customers make their initial inquiry
Tourism. “The service offers a personal,
was no service in Switzerland offering
through email. Once the request has been
time-intensive guidance that allows clients
complete luxury planning,” says managing
processed, the customer is contacted by
to get everything from one source.”
director Peter Zombori. “It isn’t enough to
an appropriate expert, and interactions
just have isolated luxury elements. Comb-
follow via telephone. There are seven
ining them needs to be easy for the client.”
people at work in the Mehrwert offices in
Premium Switzerland is a service of the
company Mehrwert. The idea for Mehr-
Zurich, and the company also works with
wert was born after Peter Zombori
Several private banks worked with Mehr-
and partners founded Swixmed to assist
wert to provide luxury experiences for their
foreigners who wanted to come to Switzer-
clients, but the service was not well-known
Premium Switzerland breaks its services
land for medical treatment. As the
to private individuals. Premium Switzer-
down into several main categories: events,
52 outside experts.
Outlook 02/2008
17
Luxury Service | Premium Switzerland
Badrutt’s Palace, St. Moritz
art, travel, financial services, education,
meet its clients’ travel requirements. This
hotel, and sometimes they prefer a villa.
medical treatment, retail, brands and spas.
partnership goes beyond simply delivering
Premium Switzerland has established re-
These are, however, just groupings and
air taxi lifts and includes the entire range
lationships with many of Switzerland’s top
part of the excellence in the service is
of the company’s business aviation ser-
five-star hotels, which helps the service to
Premium Switzerland’s ability to take care
vices. Jet Aviation also helps Premium
fulfill special requests from clients. It also
of needs that fall between and beyond
Switzerland promote its new platform to
has a villa expert dedicated to finding just
categories.
international clients visiting Switzerland.
the right location and layout for a client.
To accommodate business jet travel needs,
Planning a visit
Premium Switzerland can fulfill specific,
Jet Aviation recently joined this new
Clients generally request accommoda-
difficult requests. The company was re-
platform of all-around luxury service and
tions as part of a travel package. Sometimes
cently contacted by a Swiss consulate in
is partnering with Premium Switzerland to
luxury clients want to stay in a five-star
India, because a man who had become
18
Outlook 02/2008
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01
01Swiss museums and art
galleries are among the
best of the world
02300 students from
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in Zuoz
02
Guided to Art
Shopping for art can be an easier,
more interesting experience if a
visitor has a gallery tour planned
for them by Premium Switzerland.
Clients get VIP treatment at
galleries such as Zurich’s Galerie
Gmurzynska, where two elegant
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discussions, coffee and even
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famous in India’s Bollywood scene
would consider renting out the guest
to talk to curators and consider
wanted to visit the Swiss resort town of
house. The family decided they would
the selection. The gallery
Gstaad and was having trouble finding
rent it, and that the money would go to
employs three art historians, has
accommodations. Premium Switzerland
the family’s foundation.
an extensive library and puts
out a thorough catalogue for each
saw that the town was indeed sold out,
but the company happened to know that
While staying in Switzerland, clients some-
exhibition. Extra attention from
a Swiss industrial family had a very high-
times want to have a look at international
members of the staff facilitates
end guest house in Gstaad. Premium
schools for their children. Premium
an evaluation of the works of
Switzerland contacted the family, ex-
Switzerland’s education expert is very
art and enriches the experience.
plained the situation, and asked if they
familiar with these schools, which is
20
Outlook 02/2008
Monastery library in St. Gallen
important, because both the subject mat-
science, and others would like to see
for difficult cases. In addition to coordina-
ter and the styles at the schools differ.
aspects of a traditional finishing school in
ting treatments and taking care of introduc-
Some of the schools make strict demands
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Premium Switzerland’s access to the ex-
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For those who want to shop, a shopping
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Switzerland’s clients want the school to
knowledgeable about medical specialists
a client’s tastes and will also make sure
have a specialization such as art or
and also has a board of experts it consults
the client gets VIP treatment while in the
all of the client’s cultural needs are met.
Outlook 02/2008
21
Luxury Service | Premium Switzerland
01
01Girard-Perregaux opened its first
worldwide boutique in Gstaad
02All surfaces of the boutique were
built of the special wood wenge
02
shops. At Bucherer jewelry shops, for ex-
with Credit Suisse, swisspartners Invest-
able to get excellent seats for clients at
ample, special lounges allow for comfort
ment Network, Schroder & Co. Bank AG
the European Soccer Championships in
and leisurely decision making. Premium
and Investec Trust (Switzerland) S.A. The
Switzerland. It was not an easy task, but
Switzerland also has arrangements that
service makes sure clients get advice they
experience and networking paid off.
allow for special treatment when shopping
can trust.
for top watches, such as Blancpain, Girard
Perregaux and Audemars Piguet.
Sometimes a trip or a move to Switzerland
Guests sometimes want access to specific
involves administrative details that can be
events
Some
difficult for a foreigner to understand. Pre-
Premium Switzerland can help clients with
of these events, such as ArtBasel, are
mium Switzerland helps here, too. If the
their banking needs. Along with general
not difficult to attend. Gaining access
service does not know the best way to
advice on the options available in Switzer-
to other events can be much trickier.
handle an administrative issue, it can steer
land, the service has close relationships
Premium Switzerland was, for example,
a client towards an expert who will know.
22
Outlook 02/2008
while
in
Switzerland.
01
02
03
01The clinic offers first class infrastructure
02Warm personal attention for the individual has highest priority
03The Pyramide Clinic lies close to the lake and the city centre of Zurich
What is so special about a luxury private clinic?
Along with extensive attention from top doctors, the clinics incorporate services and
luxuries usually found in five-star hotels. As Beat Huber, CEO of Zurich’s lakefront clinic
Pyramide am See points out, the clinics are also extremely discreet – no one knows you
are there. Pyramide am See not only has private rooms, but also a penthouse suite for
those who want more luxury or a place they can adapt to their cultural needs. About
nine percent of patients are foreign, and the staff is trained in foreign languages and
international cultural know-how.
Premium Switzerland can, for example,
Each patient is assigned a guest-relations manager who contacts him or her before
help clients get residence permits when
arrival, and looks out for the patient while he or she is in the clinic. The guest-relations
they relocate, get work permits for their
manager also calls a couple of days after the patient has returned home to make sure
staff, and deal with the legal aspects of
everything has gone smoothly with the health insurance company and to see whether
buying a house.
the patient needs any help at home.
Whether a visit to Switzerland is for medi-
At the clinic hors d’oeuvres are served in the afternoon, staff uniforms are tailor made,
cal reasons, pleasure, or the search for a
and star cook and restaurateur Horst Petermann is being brought in to help redesign the
place to educate one’s children, it can be
food service. Pyramide is the founding member of Swiss Leading Hospitals, an
smooth and up to the highest standards.
organization designed to guarantee an extremely high level of medicine, service and
One just has to ask the people who know
comfort among its members. These are the places where the lines between hospital and
how it’s done.
resort are supposed to blur.
Outlook 02/2008
23
Air Racing | The Rocket Racing League
The Rocket Racing League participated in La Bella Macchina, January 2008, Jet Aviation Palm Beach
The sport of racing rockets
Granger Whitelaw, co-founder & CEO
Rocket Racing, answers questions
after the inaugural flight at Oshkosh
24
Outlook 02/2008
The Rocket Racing League will hold
Rocket Racer aircraft will take off two at a
races using Velocity aircraft air-
time and race through a closed-circuit
frames equipped with liquid propel-
track in the sky. The five-mile track will be
lant rocket engines. These Rocket
like a Formula One racetrack tilted at 90
Racers will navigate a virtual track
degrees, leaving the course between 150
in front of spectators and television
and 1500 feet above the ground. This
audiences around the world.
means the planes will have many vertical
ascents and descents. The route will be
marked by virtual GPS gates that pilots will
The first racer equipped with the Armadillo rocket engine ready for the first flight
500 winning teams, and Peter Diamandis,
end of 2009, after which it plans to begin
the founder of the X-Prize foundation.
races for points and money.
Much of the business plan is modeled on
Raceway in the sky Simulation of pilot’s
heads-up display
the National Association for Stock Car
The Rocket Racing League will hold bet-
Auto Racing (NASCAR), but the league is
ween six and 10 races at different loca-
about much more than just going fast. “It’s
tions across the country, with each race
about putting on a good show,” says
featuring up to 10 Rocket Racers. The
Whitelaw, who is responsible for manage-
planes will compete in a four- to six-lap,
ment and operations. “And it’s also about
multiple-elimination heat format, and
testing parts. A big part of what we do is
each racing event is expected to take
developing new technologies.”
about an hour and a half. At every event,
points will be awarded to the top three fi-
see via 3D displays in their helmets. Spec-
The league showed its aircraft in January
nishers, and the league champion will be
tators can view both the track and the ra-
at La Bella Macchina, an event hosted
the pilot who earns the most overall points
cing action on large projection screens at
every year in Palm Beach, Florida by
at the end of the regular season. At pre-
the live event, as well as at home on their
Jet Aviation that showcases aircraft, fast
sent, there are six teams registered with
televisions or computers.
cars and other luxury items. Then the
the league.
first Rocket Racer exhibition flight was
The idea for the Rocket Racing League
held in August 2008 at the EAA AirVen-
First flights
came from Granger Whitelaw, a two-time
ture in Oshkosh, Wisconsin. The league
Jim Bridenstine’s team was the first to join
member and co-owner of Indianapolis
will continue exhibition flights through the
the league. Bridenstine is a former Navy
Outlook 02/2008
25
Air Racing | The Rocket Racing League
01
02
pilot, with over 300 carrier – arrested
ced flames bright enough to make crowds
dillo engine. A second team, the Santa Fe
landings. He left the Navy about a year
squint, he would turn off the engine and
team, was originally scheduled to use the
ago and is now in an MBA program. “The
glide. Throughout the demonstrations
alcohol-burning engine at Oshkosh to race
league seemed like a great opportunity to
there were bursts of thrust followed by
against the Bridenstine team, but it did not
stay in the flying community and fly air-
more gliding. The engine produces a flame
receive Federal Aviation Authority (FAA)
craft that are exciting and fast,” said Bri-
10 to 15 feet long and its roar is heard and
approval in time. The Rocket Racing
denstine. “As a team owner the idea is to
felt miles away. “There was a tremendous
League works closely with the FAA to ob-
put together the pieces to fly airplanes in
crowd, with lots of excitement and lots of
tain approvals for its aircraft, which are
front of large audiences, and to generate
energy,” said Bridenstine. “Everyone wan-
classed as experimental and need to be
enough revenue to both cover the costs
ted to see the vehicle.”
approved for exhibition racing.
The engine on the plane burned liquid
The airframe being used by the Santa Fe
oxygen and kerosene, providing between
team is slightly different than the Briden-
It was the Bridenstine aircraft that flew at
1,200 pounds and 1,500 pounds of thrust.
stine plane. Both are made by Velocity
the Experimental Aircraft Association’s
That engine has since been replaced by a
Aircraft, a company the league purchased
(EAA) air show in Oshkosh. It was piloted
liquid oxygen-alcohol engine made by Ar-
earlier this year. The canard aircraft are
by Rich Searfoss, a two-time NASA shut-
madillo Aerospace. The new engine has
very light and stable, and they glide well.
tle commander. During the 10-minute
2,500 pounds or more of thrust.
The Velocity XL-5 employed by the Santa
and reinvest in technology that advances
rocket science and space technology.”
flights, Searfoss performed various aero-
Fe team is wider, longer and heavier than
batics using between 15 to 35 seconds of
Test pilot Len Fox has successfully com-
the Velocity SE used by the Bridenstine
engine thrust. After take-offs that produ-
pleted several test flights with the Arma-
people.
26
Outlook 02/2008
fashion company wants to promote a line
03
of men’s suits and hopes that associating
itself with Rocket Racers will boost its
image with men. The league is expecting
more sponsors to follow.
04
Those interested in starting a Rocket Racer team can fill in an online form. There
05
are questions about the level of experience
of the owner, the pilots and the team’s
head of maintenance. At the end of the
form, the prospective owner must also
check a box about his or her available capital. Choices range from “less than $1M”
01The Armadillo engine is tested
02Evening test firing of the
Bridenstine DKNY Rocket Racer
03Crew prepping for inaugural flight
04 Bridenstine DKNY Rocket
Racing Team
05 The Armadillo engine installed
on the rocket racer
to “more than $10M.” To start a team, owners must buy a $1.25 million kit from the
league that includes the plane, an engine,
avionics, training and the ground support
equipment to refuel and move the aircraft.
“It definitely takes capital to have a team,”
says Marc Cumbow, owner of the Santa
Teams can make minor modifications to
speed to the extreme would make the
Fe crew. Aside from the initial fee, Cum-
the avionics and aerodynamics of the air-
development and testing of many parts
bow has invested extensively in research
craft, but the league wants to keep the
and technologies impractical.
and development.
The business
He is happy to see that the league has
team strategy than the vehicle or how
In addition to its role in promoting the
begun construction on the RRL Aerospace
much money a team has,” said Whitelaw.
development of rocket technology, the
Business Park in his home state of New
league is very much a business venture.
Mexico. The idea behind the business
In the future, he expects teams to be given
Whitelaw admires the business plan used
park in Las Cruces is to develop an indus-
more options to customize their aircraft.
by NASCAR and Formula 1.
try cluster where teams and support com-
planes very consistent at the beginning.
“We want it to be more about the pilot and
He also expects the aircraft to become
panies can locate, similar to Charlotte,
stronger, safer, lighter, faster and capable
The brand DKNY Men has become the
North Carolina for NASCAR and Indiana-
of longer fuel runs and more acrobatics.
first major sponsor and will support the
polis, Indiana for the Indy Racing League.
He does not expect the planes to fly more
Bridenstine team, as well as serve as
The Rocket Racing League hopes this
than 300 miles an hour, because pushing
clothing sponsor for the whole league. The
concentration of technology will benefit
Outlook 02/2008
27
Air Racing | The Rocket Racing League
01
02
01
02
Bridenstine DKNY Rocket Racer
rolling out on take-off
The rocket racer takes to the sky
on its maiden flight
The brain behind
Armadillo Aerospace
In the 1990s, John Carmack and
not only their league, but also the orbital
allowing players to become a character
a group of friends formed id
and suborbital space industries.
within it, through which they can interact
software, and Carmack led them
with other players. It will also allow players
in the development of “Doom,”
The future
to virtually race against pilots in real Ro-
“Quake” and several other videos
The Rocket Racing League has several US
cket Racer League events.
games. These games came to
define the first-person shooter
venues planned and would eventually like
to be international. It is currently in discus-
Whitelaw plans to hold a worldwide video-
genre. Today, though Carmack
sion with seven countries. Television will
game contest and then fly the winner to
continues to program about 40
be an important factor, and Whitelaw has
one of the league’s races. The player will
hours a week, he also owns Arma-
said that the starting date for the first
be put in a blacked-out tent and will start
dillo Aerospace and designs
league races will depend on television
his or her virtual aircraft in real time with
rocket engines.
contracts.
the actual Rocket Racers in the event. The
player will have to maneuver in conditions,
He has a very experimental
Viewers both at home and at the races will
such as weather, that reflect those expe-
approach, launching many more
be able to share the experience of the pilot
rienced by the pilots in the aircraft. Spec-
rockets than most in his business.
through the five cameras placed on and in
tators and television viewers will be able
Along with designing engines that
the plane, as well as cameras in blimps
see the virtual aircraft on the screen, toge-
can be used for Rocket Racer
and helicopters nearby. They will also be
ther with the real aircraft. In what the
aircraft, he is looking to create a
able to “take part” in the races through a
founders refer to as “a 21st century sport
vehicle that will take passengers
video game the league is developing. The
for the 21st century sports fan.”
into space.
game will be a multiplayer online game,
28
Outlook 02/2008
©2008 Harry Winston 1-800-988-4110
NEW YORK BEVERLY HILLS L AS VEGAS BAL HARBOUR HONOLULU DALL AS CHICAGO
PARIS GENEVA LONDON TOKYO OSAK A NAGOYA TAIPEI BEIJING HONG KONG
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Air Racing | The Rocket Racing League
01
02
03
01 Rocket racer going airborne on first flight
02 Preflight testing on the rocket racer
03Team owner Jim Bridenstine & Granger
Whitelaw, co-founder & CEO Rocket Racing
League at Oshkosh
First flights with a rocket racer
Len Fox flew F/A-18s and A-4s for the Navy and has tested 54
executing the initial test series in accordance with the plans and
types of planes in his career. He recently flew Rocket Racer test
procedures developed. This plane marched through its first se-
flights with the new Armadillo liquid oxygen-alcohol engine. The
ven flights.
August tests involved roughly 10-minute flights at altitudes ranging up to 8,000 feet and speeds of up to 219 miles per hour. Fox
Was it significantly different than the other planes you have flown?
was able to go from zero to 105 miles per hour in 6.7 seconds.
The basics are the same in that the pilot is managing power and
attitude to attain an altitude / airspeed combination.
Mr. Fox, what was it like flying the Rocket Racers?
Anytime a pilot has an opportunity to be involved in the develop-
What skills are necessary to maneuver with short bursts of thrust?
ment and first flight of a prototype, it is a challenging and reward-
An indispensable skill will be the ability to manage the energy of
ing experience. The development stage challenges the imagina-
the aircraft. That energy will be in form of thrust and airspeed and
tion in creating the test plan, procedures and contingencies in
altitude. Pilot experience in the realm of gliding will be beneficial
the event of emergency. On the first flight, the pilot must be ready
in maximizing energy management by using a glider pilot‘s eye to
to pick up all the cues that a plane is emitting and address those
accurately assess a Rocket Racer‘s position relative to the availa-
cues with flying skills if necessary. Final satisfaction comes in
ble landing options.
30
Outlook 02/2008
01
02
01
02
Prepping the
rocket racer
Santa Fe Rocket Racing Team
Where do you think or hope there will be improvements in Rocket
way when the rocket no longer fires due to fuel exhaustion or in-
Racer technology?
flight malfunction. I think that using rockets in a popular sport will spur improvements in rocket design just as auto racing has spurred
How did you know how to fly it if no one ”taught“ you?
improvements in every aspect of the automobile. For rockets, the
The best preparation came in the form of flying the propeller ver-
improvements will be in the area of simplicity, reliability and cost.
sion of the Velocity XL with the power adjusted to take away any
The better designs that grow out of this effort will be the ones that
thrust or drag produced by the propeller. This gave insights into
make suborbital and orbital transportation commonplace.
the glide performance of the basic airframe which proved very
accurate in predicting the rocket conversion performance.
How safe are the planes?
The planes are safe if flown within the bounds of maximum allow-
What will be most challenging about the racetrack?
able speed, maximum allowable G and glide performance. The
The most challenging part of the virtual racecourse will be tailor-
aircraft - engine combination comes with constraints that must
ing it to the performance of the rocket racer. It must not exceed
be addressed with the appropriate procedures and checklists for
the racer‘s ability to go vertical, or to roll, or to get back to the
all phases of operation.
runway. If the course design is too ambitious, it will be impossible
to fly. The biggest challenge, therefore, will be exploring the limits
What special safety mechanisms are there?
of what is possible.
Special safety mechanisms include the onboard computer that
controls the start, operation and shutdown of the engine. If it is
What will be the most enjoyable aspect of flying the course?
working properly, the computer will detect a problem and secure
Baseline enjoyment will come from a well-designed Rocket Racer.
the engine faster than the pilot can read a fault display and react.
When an aircraft effortlessly responds to the pilot‘s will, it is a
delight to fly. Beyond that, it will be using pilot skill in mastering
What do pilots need to learn in order to fly a Rocket Racer?
the G, angle of bank, engine management, drag induced by con-
The pilot of a vehicle like this has to be intimately familiar with the
trol deflection and a dozen other fine details to run the course
approach windows that will safely get the plane back to the run-
just a little bit faster than the competition.
Outlook 02/2008
31
Innovation | Decision
Making boats faster with carbon composites
The Decision company uses carbon
composites to build things that
need to be light and strong. It
built the Alinghi boats that won
the America’s Cup twice and will
make large parts of the first
airplane to fly around the world
powered only by solar energy.
Bertrand Cardis sailed around the world
from September 1981 until May 1982 as
part of Pierre Fehlmann’s crew on the
Disque d’Or 3. As participants in the
Whitbread Race, they went from Portsmouth to Cape Town, Cape Town to
Auckland, Auckland to Mar de Plata in
Argentina, and then back to Portsmouth.
The team spent 136 days on the water,
braved 50-knot winds and 15-meter
waves, and finished in fourth place.
Cardis went home to Switzerland and
took a job at the Swiss Federal Institute of
Technology in Lausanne, where he had
written a master’s thesis on hydraulics. He
also started a small business making
surfboards. A year later Fehlmann suggested they build a boat that could win the
1985/1986 Whitbread Race. Together
with the Swiss Ocean Racing Club, the
two men founded the company Decision,
with Fehlmann in charge and Cardis as
the main engineer. They began to build
the 25-meter UBS Switzerland.
32
Outlook 02/2008
01
02
01The Alinghi 91 was built for the
2007 America’s Cup races
02The Alinghi 91 finished the
deciding match of the race just
one second ahead of its competitor
At the time, most boats that size were built
Decision continued to hone its produc-
attempt. Decision built two more Alinghi
of aluminum, but the two sailors decided
tion skills with carbon composites and
boats for the 2007 America’s Cup which
to make the yacht out of composites. After
work closely with the Swiss Federal Insti-
the team won again.
Fehlmann used it to win the Whitbread
tute of Technology. It built many boats,
Race, they disbanded the company.
most of them prototypes. In 2001 the
In the final and deciding match of the
company constructed the Alinghi boat
2007 Cup, Alinghi was one second faster
The potential of carbon materials had
that went on to win the 2003 America’s
than its competitor. At this level of com-
caught their attention, however, and a
Cup in Auckland. This was the first time a
petition, the little things count, which is
year later they moved to a shop on a hill
European team had triumphed in the
why
above Lake Geneva and brought the
prestigious competition since the inaugu-
its processes and finding ways to make
company back to life. Cardis soon took
ral race in 1851. It was also the first time
improvements. “There are thousands of
over leadership of it.
a team had captured the Cup on its first
small details,” says Cardis, “and if you
Decision
is
always
analyzing
Outlook 02/2008
33
Innovation | Decision
do each a bit better, then you are one
successful projects that hang on the
percent better.”
walls are there to bring back good memories, not to make an impression as
The workshops on the hill
evidence of past successes. The office
The Decision facility is locked down at
has the utilitarian look that boat and
the moment. The next Alinghi is being
airplane facilities often have – the look of
built, and to maintain secrecy, visitors
a place that is designed to serve some-
are only allowed access to the small
thing people love.
office building. As soon as a car pulls
through the entrance to the parking lot,
Cardis has the quiet air of a man
two security guards question the visitor
whose work speaks for itself. It takes
and lead the way to the office.
some prodding to get him to talk about
what makes Decision special. “We are
Nevertheless, the grounds do not have
not afraid to start with a white piece
the sterile, locked-down look of the top-
of paper and think about how to do
secret buildings in espionage films. It is
things,” he says.
a hot day, and the doors to some of
the halls are open. There is rock music
Decision has close ties to research,
coming from one of the buildings. Four
especially with the Swiss Federal Insti-
mountain bikes stand outside the office,
tute of Technology in Lausanne. Cardis
and inside there are a lot of personal
and his team suggest research topics,
decorations. Decision seems like the kind
question the results and apply new tech-
of place where people feel at home.
nologies as soon as they are available.
One gets the feeling that the pictures of
They are usually building prototypes, and
Boats leave the Decision shipyard by helicopter
this involves new methods. “Sometimes
trying new ideas is easy, sometimes it is
The construction
very tough,” says Cardis. It is what he
The hull of the Alinghi boats is made of
The Alinghi in production for the 2009
has been doing for 25 years and it is
carbon, aluminum and synthetic fiber
America’s Cup race will be a 90-foot
deeply embedded in the culture at
aramid. These elements are made into
multihull with a mast between 45 and
Decision.
a kind of sandwich, with two thin fiber-
The next Alinghi
reinforced faces and a thick, light honey-
50 meters in height. Boats in the recent
America’s Cup competitions have been
The company has about 30 employees
comb core. The result is rigid, strong and
about 25-meters long, but the rules
now. Cardis hires mostly boat builders,
incredibly light.
have changed, and boat builders are in
people with composite skills, carpenters
new territory. Cardis has estimated that
and painters. Employees are generally
To build the hull, Decision first makes
building this boat will take at least
people who work with their hands. The
a mold, into which it layers the super-
50,000 man hours.
production process is manual.
thin sheets of carbon fibers embedded
34
Outlook 02/2008
Any new construction in composite materials starts with the creation of a wooden plug
in an epoxy resin. These layers are then
the sandwich. The whole thing is baked
makes it very important to know exactly
exposed to a vacuum, which compresses
in an oven for 15 hours, during which
where the strain on a structure will be.
the carbon mat, so that the fibers bind
time the epoxy in the outside layers melts
Once that is known, weight can be saved
uniformly and there are as few air pockets
and binds the materials.
by providing extra strength only where it
as possible. This creates the outside
“skin” of the Alinghi, which is only about
is needed.
This carbon composite is lighter and
more rigid than steel or aluminum.
A wide range of applications
Unlike the metals, however, the material
Decision has made many sailboats using
The honeycomb, made of aluminum and
cannot carry an equal load in all
processes similar to those used for the
aramid, is put on top of that skin, and
directions. It is strong in the direction
Alinghis, including the 10 boats in its
then another layer of the carbon fiber is
of the long carbon fibers and weak at
Decision 35 series. Cardis and the Swiss
placed on top of the honeycomb, creating
a 90-degree angle to the fibers. This
Multihull Owners Association came up
3 mm thick.
Outlook 02/2008
35
Innovation | Decision
01
02
01Constructing carbon-fiber beams
for the trimaran Groupame
02The wooden plug for the roof of a
GP 42 Airis sailboat
03The Open 60 Solune in the final
days before delivery
03
with the idea for the series when they
sails a Decision 35. With all participants
to build a structure to hide telecom anten-
saw that boats being made for the races
in the same boat, sailing skills became
nas near the top of Switzerland’s 2500-
on Lake Geneva were becoming more
the deciding factor.
meter Saentis mountain, and to create a
and more expensive. They were afraid
nine-meter adjustable skylight with a dia-
the high costs would kill off competition.
The company has also made a solarpo-
phram that mimics the photo stop in a
The Decision 35 catamarans were made
wered boat that is used as a passenger
camera lens.
easier to sail, lighter and a little smaller
ferry across the lake of Geneva and the
than many previous boats in order to
floats for the Hydroptere, a trimaran that
One of the current highlights for Cardis
keep the price down. The company also
lifts up off the water at high speeds, lea-
and his team is the construction of the
helped organize the Julius Baer chal-
ving only its hydrofoils in the water. Cardis
Solar Impulse prototype. Solar Impulse
lenge, a regatta in which every team
has also applied the composite technology
will be an airplane used by Bertrand
36
Outlook 02/2008
01
02
A lifetime of working
with water and energy
Bertrand Cardis not only sailed
around the world, he also
represented Switzerland in the
1984 Olympics. He does not
have as much time to be out on
the water as he used to, but he
still sails a Decision 35 on Lake
Geneva. His experience as a
sailor has served him well as a
01Solune sailing
02Bertrand Cardis leads the team at
Decision
ship builder. “Sailing gives you a
feeling for how the load is going
into the boat,” he explains.
“When you start to build a boat,
you can bring in your sailing
skills to improve the structure.”
Piccard and Andre Borschberg to fly
The use of composites is rapidly gaining
A native of Lausanne, Cardis
around the world powered only by solar
popularity. Cardis has seen carbon
started sailing on Lake Geneva
energy. Due to limits in solar-cell techno-
become more expensive in recent years
with his father and grandfather
logy and battery capacity, it is important
as big companies have begun to show
when he was six years old. He
that the plane be as light as possible.
more interest in the materials. Because
later studied mechanical
Unlike the Alinghi hulls, in which the outer
vehicles made from carbon are much
engineering at the Swiss Federal
layers of the composite sandwich are
lighter than those made of aluminum
Institute of Technology, where
made of several sheets of carbon fibers,
or steel, there is less power needed to
he focused on hydraulics and
the outer layers of the material used
drive them. This is significant in a time of
energy for his master’s thesis.
to build Solar Impulse are made of a
rising fuel costs and attempts to reduce
Cardis is 51 years old and the
single sheet of more densely interwoven
carbon-dioxide emissions.
father of three sons.
fibers. With this single sheet, it becomes
difficult to avoid folding, which would
At present, production involving composi-
compromise the structure. “We are using
tes is often manual. “One of the next big
Federal Institute of Technology in Laus-
the same technologies,” says Cardis, “but
developments in composites will be the
anne. There, along with continuing its ties
there are different ways of doing it and
industrialization of these processes,” says
to research and constructing prototypes,
different ways of improving it. It is very
Cardis. In late fall, Decision will move
Decision will become part of this new
challenging.”
down the hill and closer to the Swiss
industrialization.
Outlook 02/2008
37
Resort | Terravista
A golfer putts on the green at hole Nr. 14 of the Terravista golf course
Bringing golf, luxury and charter
services to a beach paradise in Brazil
The Terravista resort is on the north-
the year 1500, just after Easter, with
and then, somewhere along the way, it be-
east coast of Brazil, with the ocean
22 boats holding 1,350 men.
came forgotten. The waters of the port were
on one side and Atlantic rainforest
not deep enough for large ships, and the
on the other. It is on the Discovery
Porto Seguro became the first capital
action moved down the coast to other har-
Coast, in Porto Seguro, where Cap-
of Brazil, before that role was transferred
bors.
tain Pedro Alvares Cabral is believed
to Salvador and then Rio de Janeiro. It was
to have been the first European to
the busiest port in Portugal’s American
When Michael Rumpf Gail visited Porto
arrive in Brazil. He reached land in
colonies from 1500 into the early 1800s,
Seguro in 1987, the trip from São Paulo
38
Outlook 02/2008
01
02
03
01 A house at Terravista
02Michael Gail with Prince Andrew, Duke of York and
Mr. Johan Eliasch at the Terravista golf course clubhouse
03 Hotel Swimming Pool at Terravista
04The view from hole Nr. 14 of the Terravista golf course
04
was an adventure. It was done in Embraer
the world, and that tourists would love it.
also take you from the international airport
Bandeirante airplanes, with three stops.
Over time that sentiment grew stronger,
in Porto Seguro to some of the more isola-
There were few paved roads, and elec-
and together with partners, he eventually
ted hotels in the region.
tricity was scarce and prone to blacking
decided to build Brazil’s first true luxury
out. He was put off by the amount of dirt
resort. Today, the Terravista resort has
Jet Aviation recently partnered with Gail
and trash on the local ferry boat, yet at
a Club Med hotel, luxury condominiums
to offer aircraft charter and management
the same time, there was something that
and a top-rated golf course.
services in Brazil and Latin America. Gail
caught his attention. There was a special
feeling in the air.
has had a connection to Jet Aviation for
The resort also has its own airport, which
much of his life. In his teenage years, he
is home to Gail’s air taxi company, Tropic
was at a Swiss boarding school with com-
Gail’s first feelings grew into a conviction
Air. You can get from Terravista to São
pany founder Carl Hirschmann’s two sons,
that the area was one of the nicest in
Paulo in an hour and a half. Tropic Air can
Carl Jr. and Thomas. Years later, while
Outlook 02/2008
39
Resort | Terravista
01
02
01The facade of an office
building covered with
“KeraGail” tiles
02Gail wall tiles are produced
with unique technology
running an air taxi service in Germany, he
Though Gail did not want to go, he obeyed
two languages. He decided to raise his
had his planes maintained at Jet Aviation.
his father’s wishes. When his father retired
children bilingual, so he and his wife
When it came to joining forces with a relia-
in 1980 and it was time for him to come
spoke Portuguese at home. He knew,
ble, high-quality partner, it was clear to
back to Europe and lead the company, he
however, that as kids grow up they often
him that Jet Aviation was the first choice.
did not want to come back.
rebel at the idea of speaking a foreign
language at home. He thought this could
The road to Brazil
He brought a Brazilian fiancée back to
be avoided if his children experienced
For much of Gail’s life, running a resort
Europe, and they married and had chil-
Brazil and became attached to it.
and air taxi company in the northeast of
dren. At first they lived in Switzerland and
Brazil would have seemed an unlikely
he commuted to the company headquar-
His beach house was in Juquei, on the
venture. He was born in Germany to a
ters in Germany. Ceramics was a hard
northern coast of São Paulo, where it
family that had begun a cigar company in
business by then, however, and he had to
rained a lot. After a few years, repeatedly
1812 and then added a ceramics business
work a lot of hours. The commute was
spending vacations in the rain became
in 1891. He was sent to a prestigious boar-
too much, and after two years, he moved
tedious, and he started to look for an
ding school in the small Swiss town
to Germany.
ideal spot to build a new beach house.
of Zuoz, then went to the University of
He was extremely systematic. He took his
St. Gallen and completed a PhD in busi-
While living in Switzerland and Germany,
family, a thermometer and a barometer,
ness administration.
he went back to Brazil for vacations twice
and traveled from Fortaleza to Rio de
a year. His wife had her family there, and
Janeiro checking the climate. In the end,
He had started a real estate business
he still had a beach house. He wanted
he chose to buy land in the town of
during his studies, and when he gradua-
his children to know the country. While
Arraial da Ajuda, in the municipality of
ted, he was happy in Switzerland and
at boarding school in Zuoz, he had
Porto Seguro.
intended to stay there. His father, however,
marveled at the way many of the other
sent him to Brazil to look after the family
students, who had parents of different
As he was building his house, he began to
ceramics
nationalities, were effortlessly fluent in
like the place more and more. He had the
40
company’s
Outlook 02/2008
new
subsidiary.
01
01Michael Gail with his wife Elanne
at his summer house at Terravista
02Michael Gail with his daughter
Nathalie and his son Christian in
St. Moritz, Switzerland
03Michael Gail at age three, skiing
with his parents in Zermatt,
Switzerland
02
03
The Gail family businesses
In 1812, Michael Gail’s great-great grandfather started a cigar business in the German
town of Giessen. He and his family had moved there because his hometown of Dillenburg
was under Napoleonic rule, which made business for his mother’s grocery store difficult.
In 1891 the company added a business making bricks and earthenware. The company
feeling that if the area appealed to him
soon began to innovate with tiles, especially tiles for architecture. They supplied many
as much as other place he had been in
of the Art Nouveau buildings under construction at the beginning of the 20th century.
the world – and he had been all around
the world – other people would like it too.
The two world wars were a hard time for the company, and both of the company’s
This is where the idea of building a resort
production facilities were bombed towards the end of the Second World War. The family
first began. At this point, however, he was
rebuilt as soon as possible, focusing on modernization and started again. The company
still living in Germany, running the family
increased its focus on foreign markets. The ceramics business picked up and then
ceramics business.
boomed. Cigars, however, went out of style in the 1950s and 1960s, and the family gave
up its cigar business.
A few years later, things changed. In 1992,
the Gail Company entered a joint venture
When Michael Rumpf Gail took over the ceramics company in 1982, it had become
with the Japanese company Inax. Two
hard to have such a business in central Europe, where wages were high and the business
years later, Inax took over the Gail Company.
climate could be inflexible. Gail entered a joint venture with the Japanese company Inax,
For the first time, Michael Gail was free to go
which first took a minority stake, then took over all of the company except the Brazilian
wherever he wanted. And he chose Brazil.
subsidiary in 1994. The Gail family kept the Brazilian business, with Michael Gail going
to Brazil to head the company.
The South American country was his first
choice primarily because of the people,
Gail’s son has just finished studying business administration in the US and will return to
and also because it offered good opportu-
Brazil. He is interested in continuing the tradition of the family ceramics business.
nities and a pleasant climate. As luck
Terravista has a future in the family as well. Gail’s daughter has finished her studies in
would have it, the only Gail subsidiary the
design and business administration and is interested in working at the resort.
Outlook 02/2008
41
Resort | Terravista
01
02
01The restaurant at the
Terravista driving range
02A Terravista condominium at
hole 10 of the golf course
Japanese company had not wanted was
place with a golf course squeezed in
In addition to golf, visitors to the resort can
the Brazilian company. The Japanese had
the middle of residences,” he says. “We
enjoy the natural beauty of both the ocean
thought it was very complicated to have
wanted to build the best course we could.”
and the forest. The resort covers an area of
a company in Brazil and said they did
Nine of the 18 holes are in a forest envi-
1,200 hectares and has two and a half kilo-
not know how to deal with Brazilians. So
ronment, while the other nine are by the
meters of beach. There is currently one
Michael Gail moved to Brazil to head the
ocean, on top of tall cliffs that tower over
hotel, and construction on two more very
company.
the beach.
high-end hotels will begin at the end of the
year. There are also plans for a village with
Terravista
Gail travels to the world’s top 100 golf
shopping and dining opportunities, as well
The same year Gail arrived in Brazil, he
courses, plays a round of golf, and takes a
as a Discovery Museum to house pottery
and a partner founded Terravista and
look at what it is that they do differently.
shards that have been found in the area.
hired Tom Krause of Krause Bohne archi-
Then he takes the ideas home. On a hot
tects, who have designed resorts in over
day in the Bahamas, staff at a renowned
Tropic Air
25 countries. The architect told them
golf course passed out cold towels soaked
Terravista’s distance from the large metro-
they should have a golf course, so they
in an essence of peppermint. The effect
polises of Brazil makes it safe and peace-
contacted star golf course architect Dan
was so refreshing that Gail immediately
ful. It also allowed Gail to expand on one of
Blankenship and gave him free reign.
bought peppermint oil and created the
his primary interests. As a young boy, he
luxury on his course as well. Now other
had built model airplanes. At university,
courses in Brazil are doing it too.
he thought about ending his studies and
The focus at Terravista is on the course
Blankenship designed. “This isn’t just a
42
Outlook 02/2008
becoming a Swissair pilot, but his parents
01
02
03
01Terravista’s private airport has
a 1500-meter runway
02Michael Gail as captain of a
Tropic Air jet
03The FBO at Terravista Airport
were not supportive of the idea. At about
When it came time to move to Brazil, he
Porto Seguro, as well as two jets in São
26, when he had finished university and
flew one of the Cheyenne airplanes to his
Paulo. He will be adding two new jets, a
had money of his own, he learned to fly.
new home. Once again, however, the bit
Cessna Citation XLS+ and an Embraer Phe-
From there he continued on to get his Air-
of flying that he could do in his free time
nom 300, to the fleet in Sao Paulo. Some-
line Transport Pilot rating.
was not enough. He wanted flying to play
times he flies the planes himself.
a larger role in his life. In Puerto Seguro
Gail flew in his free time, but that was
he had seen that tourists needed a way
In the future, he hopes to expand his co-
never quite enough for him. In Germany
to get from the main airport to isolated
operation with Jet Aviation. Brazil has one
he took over a Piper dealership together
hotels. He also wanted to make it as easy
of the largest business jet fleets in the
with a friend. They had Piper Cheyenne
as possible to get to Terravista, where he
world, and that fleet is growing rapidly. “All
demonstration aircraft for the business,
had already built a runway.
of these planes will need maintenance,
and these needed to be flown regularly, so
administration and human resources,”
he began an air taxi business. He had the
He founded the Tropic Air air taxi company,
says Gail. “This is the right time in Brazil.
maintenance done at Jet Aviation Kassel.
which has a helicopter and small planes in
The market is ready.”
Outlook 02/2008
43
Candy | Ricola
Ricola’s herbs are organically grown in the Swiss countryside
The traditional Swiss herb candy
The Ricola company began making
asked for a Ricola cough drop. The event
its 13-herb candy almost 70 years
was reported in the Swiss press, where it
ago. Today the can-dies are sold
was also mentioned that the Queen of
around the world, and the family-
England is believed to carry Ricola in her
owned business remains entirely
purse. The company cannot confirm this
Swiss.
rumor, but it does point out that Robbie
Williams and Madonna use Ricola, and
44
Outlook 02/2008
During a meeting of parliament, former
that Justin Timberlake’s people have
Indonesian president Abdurraham Wahid
made inquiries about the sweets.
Ricola makes about 25 different herbal
Gaining popularity
products, which it exports to over 50
The original candies are brown and square
countries. The original Ricola candy has
– sort of chunky, more or less cubes with
13 herbs and was developed by Emil
wavy lines on top. They do not all have the
Richterich, a pastry chef in the small
same shape. “The candies were square
town of Laufen, Switzerland. When
because the others at the time were round,”
Richterich’s son Hanspeter was born in
says Ricola CEO Adrian Kohler. “And also
1930, it was clear that the profits from
because this was an easy shape for the
the bakery were not enough to support
machines.”
a family, so Richterich began to make
candy. The new business was not
The candies became a part of life in
successful during the time before the
Switzerland. Many Swiss remember being
Second World War, but when food was
given Ricola by their grandmother. She
rationed during the war, people began
would pull a candy with the yellow Ricola
to buy the brown cubes so that they
wrapper from her purse, or go to the
would not have to use their food coupons
cupboard
for sugar. In the early 1960s, the com-
containing a loose jumble of the brown
pany decided to focus exclusively on
cubes. The taste of Ricola was familiar
two of its sweets, one of which was
and comforting.
and
get
the
yellow
tin
the herbal candy. Emil and Hanspeter
cycled from store to store with a case of
It did not take long for the sweets to
their samples, and the product was well
catch on in other countries as well. After
received. In 1967 the company built a
the Second World War, Italians came
new factory exclusively for the production
to Switzerland to buy gasoline, and on
of herbal candies.
the same trip they picked up cigarettes,
Knorr bouillon cubes, and Ricola candies.
Today, every single herbal candy still
Responding to the interest, Ricola began
comes from Laufen. The town is a
to export to Italy.
former Roman settlement that achieved
city status in 1295. It now has just over
When Ricola tried to establish contacts
5000 people, and 300 of them work
to export to Germany in the 1960s, Richte-
for Ricola, making the company the
rich was told that the awkwardly shaped
second-largest employer in town. All
sweets were not marketable. Eventually
shares in Ricola belong to the Richterich
a Swiss man, who headed a German
family, and Felix Richterich, grandson of
company, felt sorry for Ricola and said he
the founder, is chairman of the board.
would try to sell 100,000 packages in a
Blending 13 herbs
for the original
candy
year. The packages sold in one month,
Outlook 02/2008
45
Candy | Ricola
01
02
01Ricola’s herbs are harvested when they have
gained their highest possible level of active
ingredients
02Ricola is one of the most modern
manufacturers of drops and lozenges
and Ricola was on its way to widespread
Ricola began referring to its product as a
popularity in Germany.
cough drop, and its popularity jumped.
things,” says Kohler.
Ricola’s move into the US was not as imme-
The company also boosted brand recog-
Ricola is now well-established in the US.
diately successful. The company found
nition through television commercials. “We
“When I first joined the company and tra-
that US consumers were not very receptive
decided to put ads on CNN,” explains Koh-
veled to the US in 1987,” says Kohler,
to the idea of herbs in candy. After conduct-
ler. “Then the Gulf War broke out and eve- “people didn’t know Ricola. Now when I tell
ing a marketing study, executives realized
ryone watched CNN, so we got a lot of pu-
immigration officials I am on business for
that they should focus on the effect of the
blicity.” In the ads the company chose to
Ricola, they sometimes pull a box of cough
candies – the way they helped with irritated
focus on “Swissness.” The TV spots sho-
drops out of their pocket and sing “Riiiii-
throats, coughs and other cold symptoms.
wed yodeling, mountains and alphorns.
co-laaaa.”
46
Outlook 02/2008
“People were fascinated by these new
01
Different countries,
different flavors
02
03
01Company founder
Emil Richterich
02 Emil Richterich’s grandson Felix is Ricola’s chairman
03 Adrian Kohler, CEO Ricola
Germans love Ricola’s sage
flavored cough drops. Asian
countries, on the other hand,
prefer strong fruity flavors. In the
United States, customers would
The herbs
doubt the effectiveness of a
The company now exports almost 90% of
cough drop that tasted too fruity.
its products. After Switzerland, the highest
With its international distribution,
per capita consumption is in Singapore
Ricola pays close attention to
and Hong Kong. Different flavors are pre-
taste in various countries. Its
ferred in different countries, but all around
original recipe with the 13 herbs
the world, it is the herbs that make Ricola
was adjusted for the United
special.
States, where three of the herbs
Ricola has about 400 employees, most of
whom work in the town of Laufen
were not known. Echinacea, on
The original candy contains elder, hore-
the other hand, is a well known
hound, mallow, peppermint, sage, thyme,
herb there added to some of the
cowslip, burnet, yarrow, marshmallow,
Ricola cough drops.
lady‘s mantle, speedwell and plantain. The
The company also pays attention
herbs all come from Switzerland, where
to regulations. Ricola describes
Ricola buys from about 200 farmers. The
The company has five herb gardens
its candies as one of the first
farmers follow organic guidelines, and Ri-
in Switzerland that serve as a place for
functional foods, and the product
cola chooses farms away from major roads
visitors to become familiar with herbs. The
often straddles the line between
and urban agglomerations.
garden closest to Ricola headquarters is
food and medicine, which can
at the foot of the Jura mountains. In the
make things complicated. The
Ricola researches how to grow herbs
front, near the entrance, there is a bed
company has adapted to an
with the best taste and the highest
displaying the 13 herbs that go into the
increase in the regulation of
concentration of essential oils and other
original candy. Further back there are
supplements and additives by
flavors. The company looks at the climate
more beds with herbs and fruit such as
making sure its production facility
and soil conditions most conducive to
lemon balm, echinacea, cranberries and
meets both food and pharmaceu-
those qualities and it tries to identify the
currants. Each garden has all the herbs
tical standards, so it can offer
best time to harvest an herb. Sometimes a
and fruits that go into Ricola’s various
both cough drops and herbal
plant is gathered before it blooms, other
candies, so that visitors can see the whole
candies.
times after 50% or 70% of the bloom has
plant and get a feel for where various
appeared.
tastes really come from.
Outlook 02/2008
47
Candy | Ricola
01
02
03
01 Marketing building, Laufen
02Packaging and distribution
building Ricola Europe,
Mulhouse-Brunstatt
03The original production building
also served as a home and
office for the Richterich family
A long bed contains about 30 different
production facility in Laufen, there is a big
drive from the company’s headquarters.
mint species. One of the things the
red container heaped with wet herbs that
Ricola’s management building was for-
garden emphasizes is the diversity
have been through the extraction process.
merly an auxiliary Catholic church up until
within a given herb. Mint is not just
Much of this mass is put into animal feed.
1918. It was then converted to a garage,
mint. Visitors can crush a leaf and smell
and afterwards, in 1950, it began to serve
that there really are differences between
This facility was built two years ago, and it
as a production facility, business office
Moroccan Mint, Banana Mint and Choc-
still looks shiny and new. The steam rising
and living space for the Richterich family.
olate Mint.
above it has a sweet smell, probably sugar
Once Ricola’s facilities had expanded, the
mixed with an herbal scent. The scent
building was used exclusively as office
Where it all comes from
would depend on what candy is being
space. It was subsequently renovated by
Once the farmers that supply Ricola have
made, and on a day in early July, it smells
Herzog & de Meuron, the architects who
harvested their herbs, the plants are dried
like it might be lemon balm.
designed the Tate Modern in London, the
as quickly as possible to preserve essen-
M. H. de Young Museum in San Fran-
tial oils. The flavors are then extracted
The factory is located just outside Laufen‘s
when the candies are made. Outside the
ancient city center, about a four-minute
48
Outlook 02/2008
cisco, and the Beijing National Stadium.
The Richterich family had known Herzog
purchased additional land next to its
& de Meuron before they were famous
production
and had commissioned them to build
Ricola’s next-door neighbor at this site
Part of Ricola’s success can be attributed
a warehouse in Laufen in 1987 and then a
and the largest employer in town, was
to an effective advertising campaign.
packaging and distribution plant across
purchased by a Spanish company in
At the beginning, the focus was strongly
the border in France in 1993. These
1999. The Richterich family not only
on Swissness. There were alphorns,
structures became two of the most visited
kept Ricola Swiss, but has also kept
mountain fields, and happy cows chewing
industrial buildings in Europe and helped
Ricola independent of banks and outside
brilliant green grass. This served to
to launch the architects’ international
shareholders. This allows the family
associate the candy and its herbs with a
careers. Ricola recently had them design
to make its own choices and focus on
traditional and natural environment.
another building, a glass marketing
long-term business.
facility.
Keramik
Selling Swissness
Laufen,
The company also put humor into its ads.
facility across from the management builRicola is competing in an international,
There was one with an unlikely group of
rapidly consolidating market. One of the
rappers turning to Ricola. There was also
are
ways the company remains competitive is
an alpine herb picker who was constantly
filled with artwork. The company, and
by continually increasing its product
being deterred from getting the 13th herb
the Emil und Rosa Richterich-Beck
offering. The company now sells teas and
he needed, whether by a hungry goat or
Foundation that it subsidizes, support
has increased its candy selection to
an aggressive hunter.
Swiss art. They do so by buying artwork,
include flavors such as cranberry, cherry
offering an annual prize for art history,
and verbena. The combination of new
In 1998 the company started its “Who
and supporting galleries and art projects.
tastes and established recipes, as well
invented it?” campaign. In these spots, a
When the company buys a piece of art,
as a reputation for quality, has kept the
Swiss comedian, Erich Vock, pops up in
it buys books about the artist and
company successful.
countries such as Finland, Australia and
ding.
Ricola’s
administration
buildings
China to point out that the beloved cough
puts them in a library accessible to
employees. Together with the foundation
In Switzerland customers buy the teas
drops are not local, but rather made in
the company also supports various
and appreciate the new flavors. The
Switzerland. The message is clear:
charitable
Richterich
original recipe, however, remains the
Switzerland represents quality, and Ricola
believed that a company had a responsi-
most popular. It is the chunky brown cube
is very Swiss.
bility to society, and Ricola continues to
that carries the taste of home.
causes.
Emil
take this responsibility seriously.
This attitude can be seen in the way the
company treats its employees. It offers
good benefits and profit sharing, and
it regularly organizes events for its staff.
Ricola has also committed to keeping
its business in Laufen, and recently
Most Swiss grew up
with the herb candy
in the yellow wrapper
Outlook 02/2008
49
Jet Aviation | Inside
Jet Aviation puts its experience
to work during the Olympics
01
02
01 Fireworks over the National Stadium during the closing ceremony for the
Beijing 2008 Olympic Games
02Usain Bolt breaks the world record to
win the men’s 100m Olympic gold
Peak traffic in Beijing occurred on August 7 and 25, with 121 arrivals and 67
departures on the 7th. On the night of
August 8, there were so many business
jets on the ramps – a sight never before
seen at the Beijing airport – that people
flocked to have a look. Jet Aviation did
Jet Aviation pleased customers and impressed authorities as its international team
more maintenance than expected. The
handled 300 aircraft at the Olympic Games in Beijing. As the first global aviation service
staff was able to replace a windshield
provider to open an FBO in China, the company was able to tap the vast capabilities
and take care of problems with landing
it has accumulated over its 40-year history and fly in specialists from its operations
gear, APU, avionics and oxygen systems.
around the world. Twenty-three skilled ramp handlers were brought in from US facili-
These services allowed aircraft operators
ties, five maintenance experts came from the US, Asia and Australia and managers
to continue with their travel plans without
arrived from Europe and the US.
lengthy maintenance delays.
50
Outlook 02/2008
“Customers were impressed we made
the effort to support them during the
Olympics,” said John Langevin, vice
president and general manager of
Jet Aviation’s Teterboro FBO. “We have
shown that Jet Aviation is dedicated to
serving customers all over the world, and
several large flight departments gave me
personal commitments on the spot.”
Beijing’s FBO with full ramp
during the Olympics
Jet Aviation offered the maintenance
and ramp services together with its
Beijing-based partner, Deer Air. For the
throughout the operation to ensure an
dence in Jet Aviation.” By fall of 2008,
Olympic Games, the two companies
efficient supply chain. “Our success in
Jet Aviation’s Beijing FBO is expected to
worked together with Capital Jet, a sub-
China was a team effort,” said Alexander
be fully operational, with a 6,000 sq m
sidiary of Capital Airport Holdings, which
Schlag, general manager of Jet Aviation
(64,560 sq ft) hangar to follow at the
took care of passenger handling.
Beijing. “We had close to 40 people here
beginning of 2009.
during the Olympic Games, representing
To guarantee top maintenance services,
eight nationalities. We were supported by
“The Chinese business-aviation market
the companies also worked closely with
an equally large group of Jet Aviation per-
is growing rapidly,” said Edwards, “and
aircraft
Aviation
sonnel in Europe, Singapore and the USA,
we have an important role in the devel-
managers flew to China ahead of the
and we had local partners whose cooper-
opment of its service infrastructure. Our
games and met with OEM representa-
ation was vital to our operations.”During
ability to provide services will accelerate
tives. Gulfstream, Bombardier and Das-
the Olympics, Jet Aviation’s services
the growth of the industry.”
sault had representatives present at the
were recognized and appreciated by the
FBO during the games, and Honeywell
local authorities. “Our performance has
Contact:
placed both a representative and a parts
positioned us well with Chinese authori-
Jet Aviation Beijing
store on-site. The global logistics com-
ties,” said Jet Aviation CEO Peter
Tel. +86 10 6459 2133
pany Fiege worked with Jet Aviation
Edwards. “They have developed confi-
Fax +86 10 6459 2123
manufacturers.
Jet
Outlook 02/2008
51
Jet Aviation | Inside
Jet Aviation Moscow Vnukovo continues to strengthen and grow
In the short time since Jet Aviation
Jet Aviation is the first global indepen-
Vnukovo International Airport serves
was awarded EASA approval for its
dent business aviation services compa-
some 35,000 VIP passengers a year. It
Moscow operations this summer it has
ny based in the growing Russian market.
is the nearest airfield to Moscow city
received agreements to provide line
By early 2009, the company will move
center, which is only 28km away.
maintenance services for Bombardier
to a state-of-the-art 3,300 sq m (35,500
Global Express XRS and 5000 and Chal-
sq ft) hangar. Carsten Fimm, station ma-
lenger 604 and 605 as well as Gulfstream
nager, says, “We have also developed
Contact:
GIV, G450, GV and G550 aircraft. The
customer relations elsewhere in Russia
Jet Aviation Moscow Vnukovo
company is also working closely with other
and offer AOG support to assist clients
Tel. +7 495 662 1350
aircraft manufacturers to establish main-
in Sheremetyevo, Domodedovo and
Fax +7 495 662 1351
tenance approvals in the near future.
St Petersburg.”
jvko@jetaviation.ru
52
Outlook 02/2008
Shop and office building complete Basel’s wide body hangar
Since the inauguration on May 16, 2008,
In the past few weeks, the various depart-
EMEA & Asia. “Having all services
all shop and office building construction
ments moved into their new facilities,
together in one building makes the daily
adjacent to the new wide body hangar at
making the new wide body hangar fully
workflow and processes much more effi-
Jet Aviation Basel has now been com-
operational. They will be assisting the
cient,” Wall adds.
pleted.
different product lines associated with
narrow and wide body aircraft comple-
This includes sheet metal, composite,
tions projects.
avionics and component repair shops as
Contact :
well as a part of the company’s engineer-
“With the new hangar we are now able to
Jet Aviation Basel
ing and interior design departments,
integrate all of our narrow and wide body
Tel. +41 58 158 4111
administrative and client offices.
completions services in one location,”
Fax +41 58 158 4004
says André Wall, Jet Aviation’s COO for
jbsl@jetaviation.ch
Outlook 02/2008
53
Jet Aviation | Inside
Basel gears up to help
Falcon customers
move the jet around, allowing them access to the aircraft and moving it in and
out of hangars.
Earlier this year Jet Aviation Basel took
delivery of Europe’s only dummy landing
Sattler adds, “Jet Aviation Basel is the
gear for Dassault’s Falcon 50/900/2000
only facility in Europe that has a dummy
series aircraft. The Basel facility used
gear for the Falcon product line. With
the gear for the first time in July. Michael
it, there is less down time, as we can
Sattler, senior vice president mainte-
perform several tasks at once, such as
nance Basel, says, “our on-site engineers
functional checks or engine run-ups.” In
came up with the idea after several of our
summary, the aircraft are easily move-
clients requested a new paint job at the
able and do not block hangar space.
same time as their 2C checks.”
Contact:
Jet Aviation Basel
Ordinarily various jobs cannot be per-
Tel. +41 58 158 4111
formed simultaneously, but because the
Fax +41 58 158 4004
dummy gear has wheels, engineers can
jbsl@jetaviation.ch
Hawker 850 XP landing gear fitting repaired for the second time ever
When a client of Jet Aviation Dusseldorf
broken, probably caused by the forces
landed with its Hawker 850 XP in icy
during the landing. This was an extremely
conditions early in the year, the aircraft
unusual procedure since the fitting is an
almost slid off the landing strip. Shortly
integral part of the wing structure. One of
after the incident, the aircraft was flown
the parts from the core of the wing struc-
back to Dusseldorf for inspection and re-
ture needed to be rebuilt, a procedure
pair. The right-hand flap assy as well as
only performed once before on a Hawker
the wing fitting to the fuselage and air-
850 XP aircraft.
brake needed to be replaced. At the same
time the engine and landing gear were in-
“Our most experienced Hawker special-
spected and overhauled.
ists were assigned to this complex project
Contact:
and managed it successfully in four and a
Jet Aviation Dusseldorf
During the inspection, the team of techni-
half months,” says Johannes Turzer, se-
Tel. +49 211 454 970
cians discovered that the right-hand
nior vice president and general manager
Fax +49 211 454 3423
landing gear attachment fitting had been
Jet Aviation Dusseldorf.
jdus@jetaviation.de
54
Outlook 02/2008
Largest engineering and
avionics project on King
Air 350C
Under the guidance of the company’s
engineering department, plans were developed based on the latest technical
standards and according to Swiss and
Jet Aviation Zurich recently completed its
US commercial aviation regulations. Jet
largest engineering and avionics project
Aviation’s extensive know-how of servic-
on a King Air 350C. It was the first of
ing King Air aircraft for many years and
its kind to be performed in Europe. The
the in-depth preparation on the engi-
six-month project included an extensive
neering side paid off. A team of up to six
avionics installation with state-of-the-art
avionics specialists worked on the air-
systems.
craft over several months.
The client brought the 14-year old King
“Our client was extremely happy that we
Air 350C aircraft, which is used for Swiss
completed such an extraordinary project
topography mapping, to Jet Aviation
ahead of deadline and congratulated us
Contact:
Zurich. The purpose was to remove the
on our outstanding engineering and avi-
Jet Aviation Zurich
entire
and
onics installation work,” says Thomas
Tel. +41 58 158 8111
cabling and replace it with a fully digital
Rimml, senior vice president and general
Fax +41 58 158 8115
installation.
manager Jet Aviation Zurich.
jzrh@jetaviation.ch
analog
avionics
system
Jet Aviation Zurich team
Midcoast Aviation first to perform 8C inspection on a Global landing gear
Midcoast Aviation has become the first
30 to 40 aircraft due each year. Midcoast
non-original equipment manufacturer
Aviation now performs these inspections
(OEM) to perform 8C inspections on
on Globals and Challenger 600s, 601s
Global landing gear. “Being a Global
and 604s. Roever adds, “We’re pleased
service center, we know it simply makes
to offer one-stop shopping for Global
sense for us to expand our horizons and
operators.”
continue to offer leading-edge services
to our Global operators,” says Jay Roever,
Contact:
Midcoast Aviation senior manager, acces-
Midcoast Aviation
sories.
Tel. +1 800 222 0422
Tel. +1 618 646 8000
The 120-month inspection takes about
Fax +1 618 646 8877
six weeks to perform, and there are about
info@midcoast-aviation.com
Outlook 02/2008
55
Jet Aviation | Inside
Latin American markets open up to Jet Aviation and Tropic Air partnership
In the next 10 years, an estimated
support, plus the opportunity to receive
1,100 business jets will be in operation
additional customer service training.
throughout Latin America. This projection, reported during the August 2008
The global infrastructure of Jet Aviation’s
Latin American Business Aviation Con-
FBO and maintenance facilities will
ference and Exhibition (LABACE) in
offer Tropic Air a worldwide scope it
São Paulo by Aero Magazine’s LABACE
previously did not have.
News, represents “a solid segment in
full expansion,” the magazine said.
Jet Aviation will work with Tropic Air to
increase market share in this fast-
Contact:
growing Latin American region by pro-
Jet Aviation do Brasil
viding aircraft charter and management
Tel +55 11 5053 3508
services, while Tropic Air benefits from
Fax +55 11 5053 3507
Jet Aviation’s administrative and sales
jcgh@jetaviation.com.br
Privileged TRAVELTM
the simplified jet card
program
L to R: Rogerio Marques, vice president Jet Aviation
do Brazil, Dr. Michael Rumpf Gail, president,
Tropic Air, Robert Seidel, senior vice president and
general manager of Jet Aviation’s aircraft
management and charter services The Americas,
Gary Dempsey, president, Jet Aviation Flight Services
The Americas
Bob Seidel, senior vice president and
service and comfort remain when cus-
general manager of Jet Aviation’s air-
tomers fly with the Privileged TRAVEL
craft management and charter services
program,” notes Seidel.
division in North America. The opportuNow in its fourth year, the Jet Aviation
nity to purchase fewer flight hours in
Privileged TRAVEL card program is
smaller jets, or higher numbers of hours
currently available as an even more
in large cabin aircraft, will remain an
customizable prepaid jet card. Each
option. When a travel plan is put togeth-
card will now be tailored exactly to the
er for a client, all of their wishes will be
travel needs of the individual client pur-
taken into consideration.
chasing it.
Contact:
“What is different now is that our cus-
Jet Aviation Business Jets Charter
“Most of our clients purchase cards of
tomers will be able to combine light jet,
Tel +1 800 736 8538
25 or 50 flight hours in mid-size cabins,
mid-size jet and large jet hours for one-
Tel. +1 201 462 4100
so we decided to concentrate our offer-
way or round-trip use. Jet Aviation’s
Fax +1 201 624 7338
ings on the needs of these clients,” said
highest standards of safety, premium
charter_usa@jetaviation.com
56
Outlook 02/2008
General Dynamics
acquires Jet Aviation
commitments while extending the global
reach of our current lines of business and
General Dynamics
further enhancing our long standing relaOn August 19, 2008 General Dynamics
tionships with all OEMs, partners and
Founded in 1952, General
announced the acquisition of Jet Avia-
customers,” said Peter G. Edwards, CEO
Dynamics is a market leader in
tion from the Permira Funds, a private
of the Jet Aviation Group.
business aviation; land and
expeditionary combat vehicles
equity firm based in Europe. The deal is
subject to normal antitrust clearance
The company will continue with its suc-
and systems, armaments, and
and is expected to be closed by the end
cessful business model, serving the entire
munitions; shipbuilding and
of 2008. Following completion of the ac-
OEM community and its global client base
marine systems; and mission-
quisition, Jet Aviation will continue to
as a new business unit within the General
critical information systems and
operate and be managed in its current
Dynamics Aerospace group operating un-
technologies. The company is
configuration and structure as an inde-
der the Jet Aviation and Midcoast Aviation
headquartered in Falls Church,
pendent business unit in the General
brands.
Virginia, USA, employs approximately 84,600 people and has a
Dynamics Group.
Contact:
“We are immensely proud to become part
Jet Aviation Worldwide Headquarters
of such a well respected organization as
Tel. +41 58 158 8888
General Dynamics. Our focus will contin-
Fax +41 58 158 8885
ue to center on fulfilling our customer
jmgt@jetaviation.ch
global presence.
US Ogden expansion
progressing
As
announced
earlier
this
year,
Jet Aviation’s westward expansion in the
US continues with the development of a
maintenance,
repair
and
overhaul
(MRO) and FBO operation in Ogden,
Utah.
ing up to 200 new employment opportuThe 70,000 sq ft (6,500 sq m) mainte-
nities over the next two years.
nance hangar space as well as back
Contact:
shop facilities will be managed by Mid-
The new location, which also will offer
Jet Aviation Holdings USA
coast
experienced
a state-of-the-art Jet Aviation FBO at
Tel. +1 201 288 8400
maintenance operations. Completion is
Ogden-Hinckley Airport, is expected to
Fax +1 201 462 4136
underway and the operation will be add-
commence operations in early 2009.
jhdg@jetaviation.com
Aviation’s
highly
Outlook 02/2008
57
Masthead and advertisers
Outlook Magazine 02/2008
Published by:
Jet Aviation Management AG
Peter G. Edwards, CEO
P.O. Box 229
CH-8058 Zurich-Airport l Switzerland
Tel. +41 58 158 8888 l Fax +41 58 158 8885
jmgt@jetaviation.com
Project management:
Heinz R. Aebi, Mirjam Minichiello
Editor-in-chief:
Heinz R. Aebi
Authors:
Stephanie Schwartz, Heinz R. Aebi,
Christine Schindler, Ann Hein, Liz Moscrop,
Patrick D. Sniffen, Denise Torre
Photography:
Roland Buecheler, Decision, Dr. Michael Rumpf
Gail, Kirsten Holst, Pamela Jones, Mike Massee,
Toni Mohr, Premium Switzerland, Ricola,
Rocket Racing Team, Swarovski, Patrick Sniffen,
Margherita Spiluttini, Grand Hotel Zermatterhof
Concept and design:
Publicis Werbeagentur AG
Zurich l Switzerland
Printed by:
Sommer Corporate Media GmbH & Co. KG
Waiblingen l Germany
Print run:
30,000 copies
Orders:
jmgt@jetaviation.com
Copyright:
Outlook is published semi-annually.
The contents may be reproduced with credit
to Outlook, the magazine of Jet Aviation.
Advertising inquiries:
For all advertising inquiries please call
Heinz R. Aebi in EMEA at +41 58 158 8890 or
e-mail heinz.aebi@jetaviation.ch.
In the U.S. please contact
Patrick D. Sniffen at +1 201 393 6926 or
e-mail patrick_sniffen@jetaviation.com
© Copyright 2008 Jet Aviation.
All rights reserved.
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