Election 2008: An Update on Voting Procedures

Transcription

a
p u b l i c a t i o n
o f
t h e
g r e a t e r
n a p l e s
c h a m b e r
o f
c o m m e r c e
Business Currents
S E P T E M B E R
2 0 0 8
w w w . n a p l es c h a mber . o r g
Election 2008:
An Update on
Voting Procedures
PAGE 16
A Concept for the Ages:
How Professional Investors use
Stock Options to
Make all that Money
PAGE 13
PAGE 21
Information on Voting
in Collier County
Visit Us Online at www.napleschamber.org I Business Currents I SEPTEMBER 2008 Avant Garde Images, Inc.
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And, with 200 beautifully appointed guestrooms, we are your premier location for out of town guests.
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SEPTEMBER 2008 I Business Currents I Visit Us Online at www.napleschamber.org
Hilton HHonors® membership, earning of Points and Miles®, and redemption of points are subject to HHonors Terms & Conditions. ©2008 Hilton Hospitality, Inc.
Visit Us Online at www.napleschamber.org I Business Currents I SEPTEMBER 2008 D E S T I NAT I O N
DOWNTOWN
The Heart of Naples
Shops, style and surprises. Enjoy
fabulous 5th Avenue, 3rd Street South
and the Bayfront. Escape to the eclectic
shopping venues of 41-10, Crayton
Cove and Tin City. Stroll a gallery,
find that special unique gift, entertain
friends. From sidewalk cafes to worldclass dining, enjoy a meal then visit the
area’s most pristine beach and pier. All
within a short walking distance. We
are Destination Downtown. Enjoy!
Upcoming Events
After Labor Day Sidewalk Sale
Fifth Avenue South
10 am to 5 pm
September 6-7: Downtown Naples September
Arts & Crafts Show
Fifth Avenue South
10 am to 5 pm
September 11: Evening on Fifth
“Labor of Love”
Fifth Avenue South
6:30 pm to 9:30 pm
www.DowntownNaplesAssociation.com
(239) 435-3742
Photos courtesy of the Naples, Marco Island, Everglades CVB.”
September 5:
CONTENTS
7
BUSINESS CURRENTS MAGAZINE | SEPTEMBER 2008 | VOLUME 3 / NUMBER 9
16
C OV E R S TO RY
Election 2008:
A n U p d a t e o n Vo t i n g
Procedures
Things have changed since the last Presidential election. This month, Florida
Secretary of State Kurt Browning talks about new voting procedure legislation that
has been passed and what to expect as you head to the polls.
21
MARKETING
MANAGEMENT
This month, columnist Angelo Biasi explores new
techniques now available to help your business
stay ahead of the marketing curve......................7
New technology makes our lives easier unfortunately, it also brings new challenges.
Think about what it means to have camera
enabled handheld devices in your workplace
and protect yourself from the negative
consequences.................................................29
Protecting Your Business:
The way we market our businesses is changing. Considerations in a High Tech World
Web 2.0 and Social Media Marketing 101
FINANCE
How Professional Investors Use Stock
Options to Make All That Money
THE CHAMBER SCRAPBOOK
Looking for larger returns on your stock options?
Writer Kevin Simpson explains the concept of
covered calls and how you can use them to
your financial advantage................................13
Photos from Recent Chamber Events.............32
COMMUNITY
RIBBON CUTTINGS
Voting in Collier County: What You Need
to Know!
NEW MEMBERS
Chamber New Member Business Directory.....34
29
New businesses in town..................................38
This election season brings with it a new BUSINESS BRIEFS
methodology of voting. Learn about the ways Business Accolades and Achievements
our Supervisor of Lections office is making it What’s happening with local businesses.........40
easier than ever to participate in the democractic
process.................................................21 TRANSITIONS
Who’s who in the local business community....43
Small Business
Managing Your Business in a Crisis
Last month’s dance with Tropical Storm Fay may
have provided a much needed wake up call for
our businesses to become more vigilant when
it comes to emergency preparedness. Find
new ways to help your company weather the
storm..........................................................25
EVENTS CALENDAR
Guide to upcoming Chamber Programs and
Events........................................................44
Business Currents
A PUBLICATION OF THE GREATER NAPLES CHAMBER OF COMMERCE
Visit Us Online at www.napleschamber.org I Business Currents I SEPTEMBER 2008 Official Publication of
The Greater Naples Chamber of Commerce
2390 Tamiami Trail North, Suite 210, Naples, FL 34103
239-262-6376 Tel ‫ ׀‬239-262-8374 Fax
www.napleschamber.org
PRESIDENT & CEO
Michael V. Reagen
EDITOR
Marci-Nicole Seamples
SALES
Michele Klinowski
Pat Port
Kathy Swank
DESIGN & PRODUCTION
Marci-Nicole Seamples
CONTRIBUTORS
Angelo Biasi
Kurt Browning
Roy Duffus
Lisa L. Garrett
John E. Lyncheski
Kevin Simpson
Cynthia Young
editorial board
Phil Beuth
Jonathan Fishbane
John Fumagalli
Michele Harrison
Alan Korest
Nancy Lascheid
Edward Morton
Dick Munro
Rey Pezeshkam
Stephanie Spell
Susan Takacs
LEGACY LEADERS
Barron Collier Companies
Collier Enterprises
Fifth Third Bank
GATES
Kraft Construction Company
Lutgert Insurance/The Lutgert Company/
Premier Properties
NCH Healthcare Systems
Orion Bank
Physicians Regional Medical Center
TIB Bank
Titan Custom Homes
CHAMBER STAFF
Michael V. Reagen, President & CEO
Jim Goehler, COO/CFO
Stephen Hart, Sr. Vice President, Public Policy
Brenda O’Connor, Sr. Vice President, Programs
Stefanie Cuthbertson, Vice President, Community Relations
Michele Klinowski, Vice President, Hospitality
Marci Seamples, Vice President, Communications
Alissa Arce, Executive Assistant to the President
Danielle Beaver, Information Center Support Specialist
Sandra Calad, International Community Manager
Didem Guler, Public Services Coordinator
Don Neer, New Member Services
Tiffani Peacock-Hood, Senior Accountant
Pat Port, Account Executive
Kathy Swank, Sr. Account Executive
MARKETING
Web 2.0 and Social
Media Marketing 101
SMART Marketers Get in the Game
by Angelo Biasi
Another Marketing (R)Evolution!
It’s happening again! The ways
smart marketers communicate with,
influence and generate response from
customers is evolving in monumental
proportion. With the introduction of
Web 2.0 and Social Media Marketing,
businesses of all sizes now have the unique
opportunity to support new customer
acquisition/retention, revenue growth,
decreased
costs, brand awareness, improved
market share and a whole host of other
business and customer relationship
management benefits more efficiently
than ever!
An apparent shift in mindset is
also occurring (again):
From
• Marketing to individuals
• Managed communications
• Forced, static promotion
• Interruption advertising/marketing
• Exclusive and finite reach
To
• Marketing to individual networks
• Radically transparent communications
• Collaborative, dynamic and participatory
promotions
•Invitation advertising/marketing
•Inclusive, exponential and viral reach
Now don’t get me wrong: the
traditional definition, rules and benefits
of marketing still apply and work!
Marketing is, after all, “getting the right
message to the right people via the right
media and methods,” or at least that’s my
favorite definition. The most successful
campaigns have a well-thought-out plan
and strategy including tracking of key
success metrics. Knowing your customer
intimately and targeting them with laserprecision usually contributes to a high
Return On Objective. And, developing
a key message and communicating that
effectively can really help “hook ‘em” well
for sales to “reel ‘em in.” However, the
media and methods used are evolving. In
other words, where our customers live
and breathe, how they communicate, how
trends are set, how influence transmits
among specific and general audiences
and, most importantly, how decisions are
made, are changing. As a smart marketer,
you should at the very least be acutely
aware of this. And, to be and/or stay
competitive, you should consider getting
in the game.
If you’re not in the game just
yet, don’t panic. It’s not too late. The
following is a brief overview to help you
better understand Web 2.0 and Social
Media Marketing for your business and
for developing your own playbook.
Web 2.0/Social Media Marketing
Defined
According to Wikipedia, Web
2.0 is a buzzword which describes the
trend in the use of World Wide Web
technology and web design that aims to
enhance creativity, information sharing,
and, most notably, collaboration among
users. These concepts have led to the
development and evolution of web-based
Visit Us Online at www.napleschamber.org I Business Currents I SEPTEMBER 2008 CJ HUESTON, ChairWOMAN
Corporate Dimensions, Inc.
Katie Sproul, CHAIR-ELECT
Barron Collier Companies
JEFF FRIDKIN, Immed. Past Chairman
Grant, Fridkin, Pearson, Athan & Crown, P.A
TODD GATES, Vice-Chair
GATES
Thomas r. QUINN, jr., vice-chair
jeanne seewald, vice-chair
Hahn Loeser & Parks, LLP
BILL SPINELLI, Vice-Chair
Titan Custom Homes
Lou Vlasho, Vice-Chair
Rimaco Corporation
JAMES A. WARNKEN, Vice-Chair
Markham, Norton, Mosteller, Wright & Co. P.A.
Michael Reagen, President
Greater Naples Chamber of Commerce
Thomas Abraham
Moss and Associates
Bruce Anderson, Esq.
Roetzel & Andress LPA
MICHELLE ARNOLD
Collier County Government
JOHN BARLOW
TOM BUCKLEY
Naples Day Surgery
R. Scott Cameron
Cameron Real Estate Services, Inc.
patricia case
Case Benefit Consultants
debbie chandler
Anchor Health Center
scot congress
Congress Jewelers
Ted Corbin
Mellon
Bob Corina
Collier Enterprises
CHRIS DOYLE
Naples Daily News
KENT ELLERT
Fifth Third Bank
John Fumagalli
Northern Trust
Dottie gerrity
cedar hames
Paradise Advertising
Michele Ellis Harrison
Clark Hill
Hilton Naples & Towers
JAMES HOPPENSTEADT
Pelican Bay Foundation
Bud hornbeck
Lutgert Insurance
David Kakkuri
Florida Gulf Coast University
Todd Kendall
Premier Properties of SWFL, Inc/Lutgert Co.
Ron labbe
Naples Lumber & Supply Co., Inc.
Edward Lett
TIB Financial Corp.
Peter Manion
Ex Officio Liaison with GNL
Tony MARINO
The Marino Group
Geoffrey Moebius
Physicians Regional Medical Center
Bob Mulhere
RWA, Inc.
KP Pezeshkan
Kraft Construction
Rey Pezeshkan
Architectural Network, Inc.
Mayela Rosales
Azteca America
Thomas Schneider
Ex Officio Liaison with GNL
brian settle
NCH Healthcare System
Craig Sherman
Bank of Florida SW
Michele Smith
Creative Printing & Supply
Randy Smith
Naples Transportation Tours and Event Planning
Tom Storrar
Florida Department of Law Enforcement
Tom Taylor
Hole Montes, Inc.
sandy waite
Platinum Dry Cleaners
michael wynn
Sunshine Ace Hardware
communities and hosted services, such as
social-networking sites, wikis, blogs and
folksonomy (social indexing).
Social Media Marketing (SMM),
according to YourSearchAdvisor.com,
is defined as the utilization of social
networking and user-generated content
platforms to promote a product, service
or content. SMM often involves creating
and participating in a dialogue with the
target audience, rather than forcing an
advertisement upon them, and can also
include creating and promoting viral
content that is meant to be shared by
users.
The benefits of Web 2.0 and SMM
run deep and wide and can contribute to
important business objectives among
functions such as Customer Service,
Marketing, Sales, and Research and
Development. Web 2.0 and SMM can
apply to several of your key stakeholders
including employees, partners, suppliers,
investors, competition and, of course, new
and prospective customers.
So, just how explosively popular
are Web 2.0 and SMM? Check out these
startling statistics:
• Facebook and MySpace, the most
popular social networking services, reach
125 million users connected by shared
interests and friends. (New York Times)
• More than half of all marketers expect
to increase Social Media Marketing
spending by over 50% (Forrester, B-to-B
Marketing 2008)
• 60% of consumers make online purchase
decisions based on peer advice (Visa/
Yahoo)
• In the US, 43 million people belong to a
social network; 47 million upload photos;
25 million upload videos; and 60 million
read blogs. (Wave 3 study, March, 2008)
• Globally, 307 million people visit friend’s
social sites; 248 million upload photos;
303 million share video; and 346 million
read blogs. (Wave 3 study, March, 2008)
However, many marketers and
executives are not comfortable with the
lack of control over social media. It’s true
that to get in the game means agreeing
to an open and honest relationship with
customers. Sharing untold product,
service and/or company secrets, asking
people to rate your product/service,
and “surrendering your brand” to viral
criticism are all things that makes
traditional marketers, used to a world of
message control and management, uneasy.
Nonetheless, when managed properly,
“social networks can be extremely effective
channels for building product evangelism,
reputation management or corporate
branding.” (1) In addition, it could be
argued, that if customers are going to talk
and share opinions online and elsewhere
(and you have to assume they are), it is
better to invite them to contribute those
opinions in a forum that you have access
to. That way, you can monitor feedback
and make decisions based on it showing
customers you are listening and you care.
It’s All About the Content
At the core of successful Social
Media Marketing must-haves is the
ability to develop, leverage and distribute
meaningful content. In Joe Pulizzi and
Newt Barrett’s book Get Content: Get
Customers (highly recommended), they
define content marketing as “…the art
of understanding exactly what your
customers need to know and delivering
it to them in a relevant and compelling
way… Once you’ve delivered relevant
content, you become a trusted resource.”
To effectively leverage content via SMM,
or any other form of media for that matter,
you need to act as a magazine publisher
and/or public relations person would - carefully planning, crafting, timing and
then delivering your content to your target
audience. This, of course, is based on your
understanding of how your customers
respond and how you want them to
respond, to some degree.
For example, assume a local
restaurant owner, (Stu Bouillion) known
for his award winning soups, wants to
take advantage of SMM as part of his
integrated marketing mix. Stu’s objectives
are to acquire new customers and increase
sales on Tuesday nights which are usually
slow. He might choose to release a secret
recipe of one of his most popular soups
via video on YouTube and a blog on the
restaurant’s website in a non-promotional
format (Note: Social networks can see
Meet the Officers
of the Board
Name:
CJ
Hueston
Board
Position:
Chairwoman
Company:
Corporate
Dimensions,
Inc.
In your current Board position, what
functions are you responsible for?
As Chair, my function is to work with the CEO
of the Chamber, the Officers and the Board of
Directors to provide leadership and direction to
accomplish the goals set forth by the Board in the
upcoming year.
What do you hope to accomplish during
your term?
We have a committed and impressive Board
leading our important committee efforts. This
leadership structure will allow us to make
remarkable strides as a cohesive team in
achieving our goals during my term as Chair.
We will continue a laser focus on public policy.
This is key due to the many issues facing
our county and state that continue to have a
significant impact on business.
We will also continue to develop our leadership
programs to assure quality future leaders for
Collier County. An example of this effort is the
GAIN leadership program newly introduced to
our members.
Third, the expansion of our Chamber
alliances is essential as the growth and needs
of our community change. As our membership
continues to experience growth, we must assure
we are meeting the needs of all of our members.
How do you see the growth of our
community impacting the Chamber
focus?
Growth continues to impact the
Chamber’s focus as this non profit
organization strives to keep a ‘pulse’ on
the ever changing community. Two areas
that come to mind are 1) the geographical
expansion of our membership and 2) the
expansion of diversity in our community.
The Chamber must be mindful of these
and other dynamic changes that impact
achieving our Chamber mission and
membership expectations.
Visit Us Online at www.napleschamber.org I Business Currents I SEPTEMBER 2008 right through promotions). In addition,
Stu will go on to other social networking
food sites, posting the content and asking
customers to rate his soup recipe (and
content), which, by the way, is served on
Tuesdays at the restaurant. The potential
outcome could most likely include:
• existing customers trying the recipe and
having to compare it to the “real thing” on
Tuesday nights.
• those same existing customers sharing
this “secret” recipe with friends who are
new potential customers now exposed to
the restaurant brand.
• a more honest and open relationship
with all customers (and key stakeholders)
develops who have an “appetite” for more
recipes. This audience is also willing to
share feedback on how to change and/
or improve the soup now coined “Your
Tuesday Night Special.”
•
measurable increased customer
acquisition and retention from this newly
created dialog – at minimal costs and
effort!
• an increase in sales on Tuesday nights
and throughout the week.
from the pack. It’s a viral media so you
have to be outstanding.
How to get started?
David Skul of Relativity Business
Technology Solutions (searchable on
YouTube with headline “5 Tips to help
you Succeed at Web 2.0 Marketing”)
recommends the following tips to quickly
get started with successful Web 2.0
Marketing:
1 Learn how social marketing works
and how it can benefit your website and
campaigns. Know the rules, understand
the demographics, study how to track
response, etc.
5 Create videos. Talk about a subject that
you are passionate about and post videos
on that topic frequently and often. Make
sure your message is correct.
2 Take time to develop a marketing
campaign. It’s important that you think
of this logically before you engage in this
form of marketing.
3 Join in on the conversation. Go to other
similar social networking sites. See how
they are doing it. Become involved from a
customer’s perspective.
4 Be outstanding. Give a quality product
that’s good for you and the customer. Take
time to be the best and separate yourself
Implementing SMM
Leveraging Web 2.0 and SMM requires
management buy-in and support. Keep
in mind that it is a new way of thinking
and communicating. Once management
consensus is achieved, be sure to promote
it among all of your stakeholders. Engage
employees, start the conversation, and
support dialog for high results. You
may even consider creating your own
community to drive a deeper level of
engagement in your brand.
Consider making Web 2.0 and SMM
an important part of your integrated
marketing mix. Leveraging content
across various forms of traditional and
contemporary methods and media to
new and existing customers could be
that marketing sweep your business has
been waiting for. Imagine if Stu not only
promoted his “secret recipe” on Tuesdays
via YouTube and a blog, but included that
themed content in his print ad in the local
paper and email newsletter going out to
existing customers?
The world is waiting for your brand and
your content. Now, what are you waiting
for? Get in the game and be a part of the
Marketing (R)Evolution!
1st Annual Naples Corporate Run/ Walk 5K
September 11, 2008
6:45pm
Designed to promote health and fitness among Collier County
companies and their employees. Sign up your company team today!
Cost is $20 per participant.
(Register as 3 person teams)
Presented By
Supporting Sponsors
Produced By
Gulf Coast Runners
&
Naples On The Run
For more information contact George Dondanville at On The Run #239-434-9786.
10 SEPTEMBER 2008 I Business Currents I Visit Us Online at www.napleschamber.org
Sources: (1) YourSearchAdvisor.com, glossary;
(2) Pulizzi, Joe, Barrett, Newt, “Get Content: Get
Customers,” Voyager Media, Inc., 2008.; (3)Skul,
David C., “Five Tips to Help You Success at Web
2.0 Marketing,” YouTube, Relativity Business
Technology Solutions
Special thanks to Mike Zeto, Director of Business
Development, Neighborhood America, for his
subject matter expertise.
Angelo Biasi is General Manager of SMART
Marketing Solutions, LLC, a leading full-service
integrated marketing company in Naples,
FL. Angelo has an MBA in Marketing from
the University of Connecticut and has taught
Marketing at New York University for over
five years. For more information or to learn
more, visit www.smartmarketingllc.com or call
239.963.9396.
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The Naples Daily News has played a vital
role in the local business community for
more than 80 years. We offer you a broad
range of advertising opportunities – from
print to online to webcast to mobile and
more – we have the tools that can help your
business succeed.
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Visit Us Online at www.napleschamber.org I Business Currents I SEPTEMBER 2008 11
Thank You!
We Salute and
The Greater Naples Chamber of Commerce, Leadership Collier, the Collier County Veterans Council and Naples Memorial
Funeral Home and Cemetery (your local Dignity provider), have worked with countless volunteers and civic organizations to
bring the display to southwest Florida. We wish to express gracious appreciation and deep gratitude to the following:
Community Partners
Collier County Sheriff’s Office*
Professional Building Systems*
North Naples Fire Department*
Wasmer, Schroeder &Company*
Hodges University*
Naples Lumber*
Paradise Advertising*
Merrill Lynch*
Naples Fort Myers Greyhound Track*
Lee County Sheriff’s Department
Collier County Emergency Medical Services Dept
Representative Garrett Richter, District 76
Richter Leadership Fund
Thomas R. Grady, P.A., Of Counsel
Waste Management*
Viking Construction
AC Electric
T&M Portable Restrooms
Pataco Trucking
Wall Systems, Inc. of Southwest Florida
IHOP (Davis Blvd.)
Honeybaked Ham Co.*-Naples & Bonita Springs
Hemingway’s Island Grill
Chik-fil-a (Airport Road)
Spirit in the Sky
Distinctive Floral’s of Naples
Gulfshore Media*
Hampton Inn Estero
Hampton Inn Naples I-75*
Residence Inn By Marriott*
McDonald’s*
Ana Lucia’s
Publix
Bad Ass Coffee Company
Hoosier WaWa Company*
Civic Volunteer Partners
Committee
Committee Chairman
Major General Michael Coyne, USMC (Ret.)
Government Liaison
Commissioner Fred Coyle
Collier County Veterans Council
Captain Jim Elson, US Army (Ret.)
Public Safety Chair
Chief Jim Bloom, Collier County Sheriff’s Office*
Life Safety Chair
Chief Mike Brown, North Naples Fire Department*
Construction Chair
Russell A. Budd, Professional Building Systems*
Finance Chair
Edward A. Morton, Wasmer, Schroeder & Company*
Welcoming Co-Chair
Dr. Fred Nerone, Hodges University*
Peter Miles, Fifth Third Bank*
Ceremonies and Hospitality Co-Chairs
Sharon Kurgis, Merrill Lynch*
CJ Hueston, Corporate Dimensions*
Public Relations Chair
Cedar Hames, Paradise Advertising*
The Chamber
Dr. Michael Reagen, CEO
Kathy Swank, Senior Account Executive
Hodges University Veterans Association
American Ex-Prisoners of War, Collier Chapter
American Legion, Post 135
Archie Turner AMVETS, Post 23
Disabled American Veterans, Chapter 117
Jewish War Veterans, Post 202
La Societe des Quarante Hommes at Huit Chevaux
(Chapters 40 & 8)
Lee County Veterans’ Council
Marine Corps League, E. T. Brisson Detachment*
Military Officers Association of America, SW FL Chapter
Reserve Officers Association of the US, Chapter 27
Civil Air Patrol Cadet’s
Rolling Thunder
Defenders
Vietnam Veterans Brotherhood
Bonita Springs Elks Club, Number 2753
Naples Civil Air Patrol
Veterans of Foreign War, Post 7369
Veterans of Foreign Wars, Post 7721
Vietnam Veterans of America, Chapter 706
Women in Military Service for America
Women Marines Association
Operation Open Arms
Freedom Eagles
Lee County Vietnam Veterans
Collier County ROTC Cadets
Immokalee Foundation and Future Builders of America
Patriot Guard Riders
Enforcers
HOG
*Greater Naples Chamber of Commerce Members
Located at Naples Memorial Funeral Home and Cemetery, opening ceremonies will commence at 10:30 a.m. on September 26, and
the exhibit will be open to the public 24-hours-a-day free of charge, until closing ceremonies at sunset on September 28. Special
events featuring local participants are scheduled throughout the three-day period.
To make a contribution, please contact Edward A. Morton at em@wasmerschroeder.com or 239-253-5553.
Respectfully,
Michael Coyne, Major General, USMC (Ret.) | Committee Chair | Dignity Memorial® Vietnam Wall
hats and pins
are for Isale
atUs
theOnline
Chamber’s
Visitor Information Center and Downtown Information Center.
12 SEPTEMBERT-shirts,
2008 I Business
Currents
Visit
at www.napleschamber.org
FINANCE
How Professional Investors Use Stock Options to Make
All That Money
by Kevin G. Simpson
W
ith market volatility and oil prices at all time
highs, many people are looking to maximize
their investment performance and reduce
losses. Writing “covered calls” is the easiest and most
cautious way to utilize stock options.
“Covered” means you own the stocks or
exchange traded funds (ETFs) that back the options,
like collateral. This conservative option strategy is
suitable for income-oriented, protection-minded
investors.
A “call” is one of the two basic option
contracts, the other being a “put” option. A
call gives the holder the right, but not the
obligation, to buy the underlying stock or
ETF at a preset price (the strike price) by a
specific date in the future (the expiration).
The seller (or writer) of a call has to
sell the stock or ETF to the holder of
the option if the holder exercises the
option on or before
that date.
Call writers make
money by collecting a
premium for selling the option.
Call buyers can make money if the
stock covered by the option trades at
a higher price than when the option was
purchased. Usually, but not always, a rise in
the stock price raises the call price as well.
A covered call is an option sold on stocks or ETFs
that an individual already owns. It gives the buyer the right
to purchase shares at the fixed strike price for a limited amount of time,
usually for several weeks. For this right, the buyer pays a premium, providing the call
writer with an instant return on a stock or ETF that he or she currently owns and
one that may not be moving. The premium can often act as a partial hedge should the
investment decline in price.
Think “renting the stock with an option to buy.” To better illustrate this
concept – let’s consider the following:
Suppose you purchase 500 shares of the exchange traded fund XYZ at $48
a share in July for a total cost of $24,000. In August, you decide to write covered
calls against the ETF. You would sell
five contracts (each contract represents
100 shares) that expire in October with a
strike price of $50.
Let’s further assume that you are
able to sell these options for a premium
of $1.25. You would collect $625 in
total premiums, maybe about $610 after
commissions. If the price of XYZ Fund
has not exceeded $50 by the third Friday
of October, you keep your ETF and the
$610 premium.
If however, the ETF “strikes” $50
or above, you retain the premium but are
obligated to sell the shares at that price,
which still leaves you with a gain of $2
per share. That gain, in combination
with the collected premium, totals $1,610.
Remember, if the ETF rises to $53, or
even $63, you are still obligated to sell the
shares at $50.
The $610 collected in premiums
may not seem that impressive, but it does
equate to about 2.54% of your initial
investment. Because the option lasted
only two months, that figure equates to
about a 15.24% annual return. As great
as it sounds there is one major downside
to covered call writing. – If your ETF
substantially increases in value, you would
not participate in any growth over $50.
Also, the fact that you own shares of stock
subjects you to market risk and your ETF
could decrease by an amount greater than
the premium you collected.
Because a covered call limits the
appreciation you can experience, write
covered calls only if you like an investment
but do not think it will rise substantially
in the short-term. Conversely, if you think
the price will drop substantially, sell it
outright. The premium will not be much
help if the price tanks.
Finally, write covered calls only
on positions you don’t mind selling. If
the price rises above the strike price, the
buyer will probably want to exercise and
buy the stock or ETF.
You can control the risk of having
stocks or funds called away by writing a
call with a strike price that is far above
the shares’ current value. The further
“out of the money” the strike price is,
however, the lower the premium you will
receive. Chances are, you will be unable to
effectively write a call at all with a strike
price much outside the recent trading
range.
In addition to time value, a
premium’s size depends on its intrinsic
or cash value, as well as the perception of
investors on how likely the contract is to
finish in the money.
The expressions used to define
cash values of options are “in-the-money”,
“at-the-money” and “out-of-the-money”.
For a call option, if the underlying
investment is selling at a higher price than
its strike price, it is in-the-money. That’s
because the option could be exercised
immediately.
You can still get a high premium
for an out-of-the-money call by writing it
with an expiration that is further off in the
future. For instance, that same XYZ call
with a strike price of $50 sold for only 50
cents when it carried an expiration date
only a month off. If you wrote it with a
date of three months off, you would have
gotten a premium of $1.90.
It is important to understand
that the added premium comes at the
cost of added risk – in this case, that the
ETF could be called away during the time
period of the option. That fact is extremely
important – you must be comfortable with
the strike price that you will be receiving
if the stock or ETF appreciates. From a
tax standpoint, write covered calls only
on investments you don’t mind selling.
To
achieve
consistent
performance when writing covered calls,
it is recommended that you don’t get too
greedy. Work with a qualified firm that
sells out-of-the money contracts that
expire in the short term (i.e., 30 days).
The premiums will not be that substantial,
but this conservative approach will
increase your portfolio’s performance
over time while limiting the chances that
the underlying investment will be called
away.
Kevin G. Simpson is a Managing Director with
QFA, LLC – An Investment Advisory Firm,
Naples, Florida and can be reached at 239-4350777 or kevinqfa@comcast.net
Executive
Profile
Name:
Michele
Peppe
Company
The HarrisPeppe Team
Years of
Industry
Service: 27
How would you best describe
what separates your company
from your competitors?
Absolutely, it’s our website!
What would you say are the major
contributors to your success?
1. Always put the customer first.
2. Make certain that each party feels
like it’s a Win-Win situation.
3. “Detach from the outcome” --If you
are doing all the right things, business
will follow.
4. Honesty and integrity above all else.
5. Don’t forget to say Thank You.
6. Always give back.
If I were a competitor enterring
your marketplace, what advice
would you give me?
“Do what you love, love what you do”!
What do you see in the future for
your company in Naples?
As Chip and I get to that age when we see
that the end is closer than the beginning,
we hope to enjoy life. We are giving a
lot more responsibilities to our two
oldest daughters, Meagan and Krista.
Eventually we hope to be working for
them. With them at the helm, the sky is
the limit for The Harris-Peppe Team!
What would you change about
your experience(s) on the road to
success?
When I was younger and the major
breadwinner in my family it was always
a balancing act combining a successful
career and motherhood. In retrospect
I would work less hours. My kids
would tell you that I was always there,
but looking back I would definitely do
with less to spend more time with my
children.
COVER STORY
Election 2008:
An Update on
Voting Procedures
by Florida Secretary of State Kurt Browning
T
he Department of State’s mission is to serve and
enhance Florida’s communities by preserving
and promoting Florida’s rich historical and
cultural heritage; by supporting the local library systems;
by ensuring fair and accurate elections; and by issuing
corporate charters and recording financial information.
The Department of State is made up of five unique
and diverse divisions: the Division of Corporations; the
Division of Library and Information Services; the Division
of Cultural Affairs; the Division of Historical Resources;
and probably the area you hear the most about…the
Division of Elections.
As current Secretary of State, I not only serve
as the state’s Cultural Officer, but also as Florida’s Chief
Elections Officer. The Division of Elections serves as the
statewide resource on elections to local supervisors of
elections who are charged with administering Florida’s
elections.
The Division of Elections provides a variety
of online elections information such as candidate and
committee campaign finance records, election dates and
results and voter education and assistance.
This year, Florida is entering a historic
presidential election. Fifteen counties will be using new
voting systems to elect the President of the United States
and other state and local officials. But before we talk about
this year, let’s revisit all of the changes that have occurred
to make Florida the leader in election reform.
After the presidential election of 2000, a great
deal of attention was focused on elections administration
and voting processes in Florida and throughout the United
States. Much has happened since then to improve Florida’s
voting systems. In 2001, Florida set the model for the rest of the
nation when our Legislature passed an historic piece
of legislation entitled the Florida Election Reform Act.
Highlights included the following:
• punch card machines, mechanical lever machines, and
central-count voting systems were decertified beginning
with the 2002 primary election;
• uniform ballot designs were mandated for each
certified voting system;
• implementation of a provisional ballot process;
• clarification of recount procedures, including the
elimination of “partial” recounts;
• greater facilitation of the federal Uniformed and
Overseas Citizens Absentee Voting Act;
• elimination of the “for cause” requirements for casting
an absentee ballot;
• statewide adoption of a uniform polling place manual
to guide poll workers;
• established statewide minimum standards for voter
education.
The federal government placed a focus on election
reform with the passage of the federal Help America
Vote Act (HAVA) in 2002. In 2003, Florida formed the
Florida Help America Vote Act Planning Committee. This
committee was tasked with creating a plan that would
establish how Florida would use the federal funding
to replace punch card voting systems, improve voter
education, train poll workers and carry out other activities
to improve the administration of federal elections.
In July of 2003, Florida passed legislation
implementing the Federal Help America Vote Act of 2002.
Florida was one of only a handful of states to accomplish
the monumental task of meeting all federally legislated
requirements in preparation for the elections that
followed.
Florida also took the initiative to create an
electronic filing system for campaign finance reports from
candidates, committees and parties. Not only did this
system make it easier for the public to find this highly
sought information, it also made it easier
for those involved in political activities to
submit information to the State.
Florida has made great strides
in all areas of election reform and we
are proud to be a nationwide leader in
this process. However, more reform was
needed. Before serving the citizens of
Florida as Secretary of State, I was the
Pasco County Supervisor of Elections
with a focus on my local constituents.
While my constituents were comfortable
and confident voting on touch screens,
the climate and political environment
changed and there was increasing distrust
among voters towards electronic voting
machines and an increasing desire to cast
a paper ballot.
To that end, Florida Governor
Charlie Crist presented to the Florida
Legislature a proposal that not only
moved 99 percent of all ballots cast in
Florida to paper but improved our ability
to administer federal elections.
That proposal was a commitment
that every Floridian’s vote in local, state
and federal races will be counted and
verifiable - moving Florida toward a
comprehensive, streamlined election
system that uses a paper ballot in every
voting precinct beginning at the primary
election this fall.
First, we replaced all touch
screen voting machines, with the
exception of one per polling place for
voters with disabilities, in polling places
with precinct-based optical scan voting
systems. Optical scan or paper ballot
voting systems have been widely used and
provide a paper record that can be used
for examination or audit purposes.
Second, we made grant funding
available for counties to purchase a
Ballot on Demand system for use in early
voting sites. Ballot on Demand allows
for individual optical scan ballots to be
printed when the voter arrives for early
voting. This system, used in conjunction
with optical scanners at early voting sites,
is replacing touch screen voting systems
that were “partially” financed with HAVA
funds.
Fifteen counties have transitioned
from touch screen to the optical scan or
“paper” ballots that Collier County voters
will see this election. We are proud to
say that since the legislation passed in
2007 to transition these counties, the
benchmarks and timelines have all been
met or exceeded.
In order for Florida to have
successful elections this fall, supervisors
of elections and the Department of State
must work as a team. The Department has
been meeting with the supervisors and
their staff on a regular basis, and we are
looking forward to this year’s elections.
As you can see, the Department
of State and the dedicated supervisors of
elections throughout the state have been
working hard to ensure that Florida’s
voting system is one of the best in the
country. But our voting systems are not
the only area of improvement.
In 2006, Florida instituted a
statewide voter registration database
called the Florida Voter Registration
System. Through this new system as
well as improving voter file maintenance
procedures, Florida voter rolls are more
accurate and secure than ever before. In the
2008 Legislative Session, the Department
was also able to pass legislation that
makes it easier for voters to update their
information and correct errors without
having to file a new voter registration.
The Department’s goal and
mission is to register all Floridians who
are eligible to vote, to make sure every
eligible voter can cast their ballot on
Election Day and to ensure their ballot
will be counted. The Florida Department
of State and local supervisors of elections
share the mutual goal of registering all
eligible individuals so that they can take
part in our most precious right – the right
to participate in our democracy.
Collier County is fortunate to
have one of these dedicated supervisors of
elections in Supervisor Jennifer Edwards.
Supervisor Edwards has committed
herself to registering eligible voters, as
well as reaching out to teenagers to get
them to pre-register and become a part of
our democracy.
The Department is also working
hard to increase transparency and
accountability in Florida elections. In 2007,
the Legislature also passed legislation
that provided for post-certification audits
of the vote tabulation systems for the first
time ever. These audits will test whether
the system performed as advertised and
provides real data to improve our systems
where needed.
For 2009, the Department is recommending several changes we feel will
improve Florida elections. I am recommending to the Legislature that Florida
return to a full manual audit where a candidate was eliminated or defeated by onequarter of 1 percent or less of the votes
cast in that race. With the commitment of
our Governor and Legislature to the paper
ballot, we feel that there should be access
to those ballots to ensure the accuracy of
the results of any election. We are also
recommending expanding the number of
races and precincts within the audit procedures to make them more meaningful.
However, we have a presidential
election around the corner that we want
to focus on. The Department of State is encouraging voters to be proactive in being
prepared. We recommend that you review
your sample ballot, either the one mailed
to you or printed from your supervisor’s
website, and pre-mark the sample ballot
to take with you to your polling place
or early voting site. Make sure that your
voter registration information is up-todate by reviewing your voter information
card or calling your local supervisor of
election. You can also go to the Division of
Elections website at elections.myflorida.
com for more information.
The Department of State is excited to be entering a presidential election
with all of the improvements to Florida
voting, however, we are also looking forward to working with the library, business, cultural and historic preservation
communities to continue to improve Florida’s economy and quality of life through
these invaluable programs.
agency for business entities, fictitious
names, trademarks and notaries. In 2007,
over 414,134 new document filings were
received. Florida is the largest business
formation entity in the United States larger than the State of Delaware.
Currently, there are a total
of 925,608 active domestic for-profit
corporations,
139,500
non-profit
corporations, 508,555 active limited
liability corporations and 125,400
other business entities registered with
the division - 1,699,063 total business
entities.
The Division of Library and
Information Services provides library,
records management, and archival
services at the state and local levels and
coordinates library development grants,
as well as Florida Administrative Code
and Laws of Florida activities.
Florida’s public libraries return
$6.54 for every $1.00 invested from all
sources and provide a total direct economic
benefit of $6 billion per year to Florida
communities. Florida’s public libraries
serve as an anchor to the community and
as of 2003, every library in the state offers
free internet access through the Florida
Electronic Library Program.
Our Division of Cultural Affairs
plans and implements programs that
have achieved national and international
recognition on behalf of Florida artists
and arts organizations. Through our
grants panels we award grants to Florida
artists and cultural organizations.
VISIT FLORIDA will tell
you tourism is at the heart of Florida’s
economic development. Our research
has shown that tourists who visit for
historical or cultural purposes generally
stay a day longer and spend 18 percent
more in the local economy than visitors to
other attraction based destinations.
The Division of Historical
Resources identifies, evaluates, preserves
and interprets historic structures and
properties as well as archaeological sites
and artifacts that reflect the diversity of
our past. The Division provides grants for
historic preservation activities and handles
underwater archaeology for the state of
Florida. As Secretary, I have been honored
Happy Hour Live music Motown with
Specials:
Thurs., Fri.
Melvin
1/2 priced drinks
& Sat.
nightly
& bar menu
5:30 to
8:00 pm
starting at
7:30 pm
4:00 pm
Open Daily for Dinner
Open for Lunch Monday through Saturday
700 Fifth Ave S., Naples, FL 34102
(239) 659-7008
A Quick Look at Other Divisions of the
Florida Department of State
The Division of Corporations
maintains the reputation of being the most
innovative in the nation and is a model to
other states. We serve as a central filing
with the opportunity to explore some of
these underwater sites that are teaching
us about Florida’s diverse history.
Over $10 billion in personal income is generated annually by the jobs
created in cultural, historical and library
related industries in Florida.
Kurt S. Browning was named Florida’s Secretary
of State by Governor Charlie Crist in December
2006. Before this appointment, Browning spent 26
years serving as the Supervisor of Elections for
Pasco County. During his tenure as Supervisor
of Elections, Browning was involved in Florida’s
elections community as the President of the Florida
State Association of Supervisors of Elections; as
a member of Governor Jeb Bush’s Task Force on
Election Procedures, Standards and Technology;
and as a member of the State Planning Committee
for the Help America Vote Act.
Browning is a native Floridian, and received
a bachelor’s degree in Political Science and a
master’s degree in Public Administration from
the University of South Florida.
Legislative Reforms Timeline
2001 - Florida
Election Reform
Act
This mandated major changes in election procedure and standards
including: (1) decertification of punch card machines, mechanical lever
machines, paper ballots and central-count voting systems; (2) uniform
ballot designs for each certified voting system; (3) implementation of a
provisional ballot process; (3) clarification of recount procedures; (4)
elimination of the “for cause” requirements for casting an absentee ballot;
(5) adoption of a uniform polling place manual to guide poll workers;
and (6) establishment of minimum standards for voter education.
2002 - Federal
Help America
Vota Act
(HAVA)
This mandated that all states and localities upgrade their election
procedures. Key aspects included replacing outdated voting systems,
creating the Election Assistance Commission; and establishing
minimum election administration standards. HAVA also required
states to develop a centralized, interactive, computerized and statewide
voter registration list.
2004 Electronic
Campaign
Finance Filing
Effective January 1, 2005, all campaign finance reports filed with the
state were required to be filed through the Division’s Electronic Filing
System.
2006Florida Voter
Registration
System
The Division of Elections, Florida Voter Registration System
Development Team designed, created and implemented the Florida
Voter Registration System. Florida was one of the few states to launch
by the federal law deadline on January 1, 2006.
2007 Elections
Legislation
The Florida Legislature passed an elections package. including shifting
statewide use of voting systems from touchscreen to optical scan with
marksense ballot (by 2012 for systems used by persons with disabilities),
and making changes to voter registration and voting process such as
revising third-party voter registration organization regulation.
TCEOCMHM
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Voting in Collier County –
What You Need to Know!
by Cynthia Young
I
f you are planning to exercise your right to vote in the
upcoming November 4, 2008 General Election, you must be
registered to vote on or before October 6, 2008. In Florida,
the registration books are closed on the 29th day before each
General, Municipal, and Primary Election and remain closed
until after that election.
Voter registration is open to any qualified elector. To
apply to register to vote in Florida, an applicant must complete
a voter registration application form. The application form
MUST include:
• A check in the Yes box that you are a citizen of
the United States of America
• An indication that you have not
been convicted of a felony or that,
if convicted, you have had your
civil rights restored.
• An indication that
you have not been
adjudicated
mentally
incapacitated
with
respect to voting or that, if so adjudicated, you have had your
right to vote restored.
• Your date of birth.
• A valid Florida driver’s license number or Florida ID card
number. If you do not have either, provide the last four digits
of your social security number.
• Your name.
• Your legal residence address - You cannot register
using a business address, a former address, a
post office box, or a future address.
• Your signature or mark, and
the date on the oath line,
line 16. In order to register
to vote in Florida, a
citizen must swear or
affirm an oath that the
information contained
in the registration
application is true. Visit Us Online at www.napleschamber.org I Business Currents I SEPTEMBER 2008 21
Voter registration application
forms are available at the Supervisor of
Elections Office, driver license offices,
public libraries, government satellite
offices, state agencies that provide public
assistance, and online at The Supervisor
of Elections Office website at: www.
CollierVotes.com. Online applications
must be printed, signed and returned to
the Supervisor of Elections Office.
Once the application is completed,
signed, dated and you are qualified as a
voter, the Supervisor of Elections Office
will mail you a voter information card as
official notification of your registration.
You should receive your information card
within two weeks after the Supervisor of
Elections office receives your completed
application. If you do not receive it within
two weeks, please contact the Supervisor
of Elections Office at (239) 252-8450.
If you are already registered and
need to make a change to your address, you
must notify the Supervisor of Elections
Office. You may make an address change
by telephone, e-mail, and regular mail, or
by updating your information on a voter
registration application form. You must
provide the Supervisor of Elections office
with your full name, date of birth and your
new address.
During early voting, a voter who
has moved and has not changed their
address with the Supervisor of Elections
Office will be required to complete an
affirmation with their new address before
being permitted to vote. On Election
Day, a voter who has moved and has not
changed their address with the Supervisor
of Elections Office will be directed to their
correct precinct to vote.
Changes to your name or party
affiliation must also be made in writing
to the Supervisor of Elections Office and
the change must be made 29 days before
a primary election. You may use the back
of your voter information card, a voter
registration application form, or send
written notification to the Supervisor of
Elections Office to request the change.
Over a period of time, the
look of a voter’s signature may change.
Consequently, registered voters are
encouraged to periodically provide the
elections office with a signature update.
The signature of each voter casting a
mail/absentee ballot is compared to the
signature of the voter on file. Therefore,
it is important the Supervisor of Elections
Office has your most current signature on
file. A voter may update their signature
by completing a voter registration
application form.
During the August Primary
Election, Collier County voters began
using a new paper based voting system. On
a paper ballot, voters completely fill in the
oval next to the name of their candidate
choice or issue – a process similar to that
used when voting a mail/absentee ballot.
Exercising
your right to
vote is more
accessible and
convenient
than ever
before
Collier County voters who
have chosen to vote by mail have been
voting this type ballot since 2002. When
completed, the voter inserts their ballot
into an optical scan reader that tabulates
the ballot before releasing it into the
secured ballot box below.
The Supervisor of Elections
Office is using the slogan ‘Fill It In’ to
remind voters to simply fill in the oval
to mark their choice on the ballot. The
slogan was designed to help voters adapt
more rapidly to the new voting system.
Today, exercising your right to
vote is more accessible and convenient
than ever before and there is no excuse
why voters do not take advantage of one of
the many opportunities provided them to
cast a ballot. Registered voters in Collier
County may vote in one of three ways:
Mail/Absentee Ballot, during Early Voting
or at their assigned precinct on Election
Day.
Absentee Voting
Any registered voter, or someone
designated by the registered voter, may
request a mail/absentee ballot from the
Supervisor of Elections Office in person,
by mail, telephone, or by sending an
email request to: supervisorofelections@
colliergov.net. One request will cover all
elections within two calendar years. The
person requesting the mail/absentee ballot
must disclose:
• The name of the registered voter
requesting the ballot
• The voters address
• The voters date of birth
• The name of the person requesting the
ballot
• The requestor’s address
• The requester’s driver license number,
if available
• The requester’s relationship to the
elector
• The requester’s signature (written
request only).
Ballots may be returned by mail
or delivered in person to the Supervisor
of Elections Office. Early voting sites
and Election Day precincts are not drop
off locations for completed mail/absentee
ballots. Completed mail/absentee ballots
must reach the Supervisor of Elections
Office by 7:00 p.m. on Election Day. Those
received after the deadline are considered
late and will not be counted.
If you receive a mail/absentee
ballot and decide to vote early or at your
precinct on Election Day, you should bring
your marked or unmarked mail/absentee
ballot with you to surrender at the polls
so it may be cancelled.
To complete a mail/absentee
ballot, voters should mark their ballot,
place it into the sleeve, insert the sleeve
and ballot into the provided envelope,
and seal the envelope. Once completed,
voters must sign and date their mail/
absentee ballot envelope on the lines that
read: Voters Signature and Date. A family
member, power of attorney, or any other
person may not sign a mail/absentee ballot
for another voter. Only the registered
voter is allowed to sign their mail/absentee
ballot.
Early Voting
Any registered voter in Collier
County may vote early at any one of the
seven early voting sites. Early voting for
the November 4 General Election will
begin Monday, October 20 and end on
Saturday, November 1. Early voting is
open at each location from 10:30 a.m. to
6:30 p.m. Monday through Saturday.
Election Day
Election Day is the last option to
exercise your right to vote. On Election
Day, the polls are open from 7:00 a.m. to
7:00 p.m. Anyone in line by 7:00 p.m. will
be allowed to vote. Those arriving later
than 7:00 p.m. will not be eligible to vote.
Registered voters must vote in
the precinct where they reside. Therefore,
it is important the address on file at the
Supervisor of Elections Office is correct.
Each voter’s precinct location is listed on
the voter information card. Voters may
also locate their precinct by visiting the
Supervisor of Elections Office website at:
www.CollierVotes.com or by calling the
Supervisor of Elections Office at (239)
252-8450.
Remember, voters are required to
bring a photo and signature identification
to vote during early voting or to their
polling place on Election Day. For more voter information,
contact the Supervisor of Elections Office
at (239) 252-8450 or visit the website:
www.CollierVotes.com.

Cynthia Young is the Education Coordinator for
the Collier County Supervisor of Elections Office.
Early Voting Sites
in Collier County
Supervisor of Elections Office
3301 Tamiami Trail East
Naples City Hall
735 8th Street South
Library Headquarters
2385 Orange Blossom Drive
Golden Gate Library
2432 Lucerne Road
Marco Island Library
210 South Heathwood Drive
Immokalee Library
417 North First Street
Everglades City Hall
102 South Copeland Avenue
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SMALL BUSINESS
Managing Your Business in a Crisis
by Roy Duffus
T
he best defense is a good offense. That means
crisis planning, especially during hurricane
season. What if the “worst” did happen?
How would it affect your business, your family,
and your employees? Would you survive if
the business were shut down for weeks,
months, or perhaps the entire revenue
season?
The possibilities may not
be pleasant to think about, but a
proactive approach to managing
potential disasters may help
mitigate the effects on your
business, and lessen the time
and resources necessary
to
resume
normal
operations.
Here
are some tips from
SCORE, Counselors
to America’s Small
Business,
on
developing a crisis management strategy
for your business:
Begin by identifying potential hazards. In Naples, we are susceptible to natural disasters such as hurricanes, floods
and high winds. Likewise, man-made disasters such as oil or chemical spills, fires,
and civil unrest can occur. Despite recent
relative calm, there is no guarantee that
one or more of these events will occur
– and with little or no warning.
Start by Making Plans
Develop contingency plans to
continue operations if your office, plant or
store should become unusable. Assess the
feasibility of operating out of your home
or a nearby storefront, and what may
be necessary to quickly transport critical items such as computers, inventory
and equipment. It may also be helpful to
maintain a secure off-site inventory of any
hard-to-replace parts or supplies. Have a
backup computer system. Programs, files
and duplicate records, including accounts
receivable and client information should
be kept at a separate, safe location.
Take steps to ensure the safety
of employees and customers. Every business should have an evacuation plan, even
if you lease the space. Make sure that
telephone numbers for an emergency are
clearly posted and that you have updated
emergency contacts and essential medical
information for all employees. Training
staff members in CPR and first aid is also a
worthwhile investment for any business.
Keep the lines of communication open.
Be prepared to contact your employees to
make sure they are safe and well. Update
them on the status of your business and
the potential impact to their employment
and income. Reassure customers that you
are working to deal with the situation.
Perform a safety inventory of your
business location. Ordinary items could
cause problems, especially anything that
can move, fall, break, or cause a fire. Make
sure windows are protected and any loose
outdoor items are tied down or stored. Inside, shelves should be securely fastened.
And large, heavy objects should be placed
near the floor. Store important documents,
back-up copies of computer records and
software, and other vital information in
a safe, fireproof container. Clean and test
smoke detectors regularly, and change the
batteries at least once a year.
Necessary Equipment
Have proper emergency equipment ready and accessible. You should
have well-stocked first-aid kits, fire extinguishers, and fully charged batteries
for things like portable telephones. If you
have portable generators for emergency
power, make sure that exhausts are properly vented and that the fuel is fresh and
safely stored. For locations that are vulnerable, maintain a supply of appropriate
materials such as plywood to protect large
windows -- to free you from scrambling
for these hard-to-find items at the last
minute.
Review Insurance Coverage
Review your business insurance
coverage, and contact your insurance carrier to schedule an appraisal. You should
have coverage not only for property damage and loss, including inventory, but also
for business interruption. At a minimum,
your coverage should be sufficient to get
your business back in operation, and cover the replacement cost of vital facilities.
Also know what your insurance
does not cover. For example, most general
casualty policies do not cover flood damage, and they may require riders for windstorms, sewer backups or earth movement. Business interruption insurance
will assist with ongoing expenses during
a forced shutdown, and help you meet
payrolls, pay vendors, and purchase inventory until you return to full operation.
Don’t overlook the extraordinary costs
of a disaster such as leasing temporary
equipment, restoring lost data and hiring
temporary workers.
Available Government Help
Residents and business owners
in the affected areas can begin the disaster
application process by registering with
FEMA at www.fema.gov, or by calling
1-800-621-3362 or 1-800-462-7585 (TTY)
for the hearing and speech impaired. Small
Business Administration (SBA) Disaster
Assistance can be reached on www.sba.
gov/disaster_recov. Loans to businesses of
all sizes and nonprofit organizations are
available up to $1.5 million to repair damage to real estate, machinery, equipment
and inventory. Economic Injury Disaster
Loans (EIDLs) are also available to small
businesses unable to pay bills or meet operating expenses. SBA Loan Eligibility Restrictions
Only uninsured or otherwise uncompensated disaster losses are eligible
for SBA loans. Any insurance proceeds
that are required to be applied against
outstanding mortgages are not available
to fund disaster repairs and do not reduce
loan eligibility. However, any insurance
proceeds voluntarily applied to any outstanding mortgages do reduce loan eligibility. Secondary homes, personal pleasure
boats, airplanes, recreational vehicles and
similar property are not eligible, unless
used for business purposes.
Applicants who have not complied with the
terms of previous loans are not eligible.
To protect each borrower and the
SBA, all borrowers are required to obtain
and maintain appropriate insurance. Borrowers of all secured loans (physical loans
more than $10,000 and economy injury
loans more than $5,000) must purchase
and maintain full hazard insurance for the
life of the loan. Borrowers whose property
is located in a special flood hazard area
must purchase and maintain flood insurance for the full insurable value of the
property for the life of the loan.
Disaster-Related Resources by the Internal
Revenue Service (IRS)
On August 30, 2005, the IRS
triggered automatic extensions of time for
filing returns, paying taxes and performing numerous other tax-related acts. Under Section 139 of the Internal Revenue
Code, qualified disaster relief payments
to individuals, including certain hazard
mitigation payments, can be excluded
from taxable income. Section 1033 of the
Code allows taxpayers to avoid recognizing gain when they receive insurance
payments or other compensation for damaged or destroyed property if those payments are used to acquire new property.
The requirements for avoiding gain under
Section 1033 are relaxed in a Presidentialdeclared disaster area. IRS Publication
3833 provides guidance on charitable deductions for disaster relief donations. IRS
Publications 547 and 2194 address the tax
treatment of disasters and casualty losses.
The IRS initiated a series of public out-
reach efforts and worked with the American Institute of Certified Public Accountants (AICPA) and other groups to make
sure that affected taxpayers are aware
of the relief provisions available to them
under the tax law. For more information,
visit the IRS Web site at www.irs.gov.
More Information from SCORE/Naples
SCORE “Counselors to America’s Small
Business” provides expert mentoring, resources and workshops that can help a
business recover from a disaster. Many
SCORE counselors have disaster recovery
and business continuity experience, and
they are available to share their knowledge.
For more information on this and other Small
Business topics call the Naples Chapter of
SCORE, Counselors to America’s Small Business. The local phone number is 239-430-0081.
Or visit the web site www.scorenaples.org and
click on “Request counseling NOW as a first time
client.” The SCORE business office is located at
900 Goodlette Road N. in the Fifth Third branch
bank. Office hours are 9:00 AM until Noon, Mondays through Fridays. Counseling is offered free
of charge to US citizens and legal immigrants.
Ready to get away?
MANAGEMENT
Protecting Your Business:
Considerations in a
High-Tech World
by John E. Lyncheski and Lisa L. Garrett
B
eware. While PDAs and cell phones are an indispensable
part of today’s business and personal communications,
these devices may potentially pose a threat to your
company by way of their camera, video and Internet
capabilities. If you think that this technology should
not be a concern, think again. The simple fact is that
today many, if not most, of your employees, customers
and others who have access to your business are carrying
a personal device capable of taking, and transmitting,
photos and videos.
Proprietary Information
Electronic devices with camera, video and
Internet capabilities pose a substantial threat to a
business’ privacy, confidentiality and proprietary
interests. These devices are the same size as electronic
devices without such capabilities, making them virtually
indistinguishable. The devices can be used to snap photos
or take videos while the user appears to be making a call
or checking electronic mail. The candid shots or video
can then be e-mailed to others and transmitted almost
instantaneously to a website. Furthermore, the alleged
saboteur need not smuggle a camera and film outside of
the company in order to do so. While this may sound
like a scene from a James Bond movie, the business
repercussions can potentially be severe.
Most businesses spend substantial time
and money protecting their proprietary information.
Employees, visitors and others are prohibited from
photocopying or recording sensitive and confidential
information and accessing computer networks. With a
camera or video capable device, an employee or visitor
could easily, and inconspicuously, breach these security
measures by taking pictures of internal memos, customer
lists, marketing and sales information, employee files
and financial records, or videotaping manufacturing
processes, inventory systems and service techniques to
name a few. However, visitors are not the only culprits
to be feared. Think of the harm that a disgruntled
employee could cause with the indiscreet use of such
a device. Your proprietary and other confidential
information could easily and quickly fall into the hands
of a competitor, a regulator, an adverse party in a lawsuit
or worse, someone with dishonorable intentions. It is
not out of the question that something damaging or
sensitive about you or your business could suddenly
appear in the world-wide web for all of your customers
or competitors to view.
Privacy Concerns
With cubicle office designs being commonplace, co-workers could easily snap candid photos or
video of fellow workers at the office. Moreover, the devices could easily be taken into a locker room or restroom. The candid photos or video then could be sent
almost immediately not only through the device, but
through your e-mail or be transmitted over the Internet.
If the photograph or video happens to be of an employee
in a compromising situation, a sexual harassment claim
could quickly ensue.
Please don’t assume that your employees are
above such adolescent behavior. The news media has
reported stories of men having been caught snapping
pictures up women’s skirts. Others have been
apprehended for secretly taking photos down into
bathroom stalls. At this point in time, some, but not all
camera and video capable devices are designed to set off
an electronic ring or click when the shutter or record
button is pressed, thereby warning everybody nearby
that a photograph or video is being taken. However,
depending upon noise levels, such warnings may not
be audible. In addition, in some models, the cameras
can be turned off via software to prevent the taking of
inappropriate photos. Many health clubs, for example, have placed
restrictions on the use of camera and video capable
devices in response to privacy concerns. Some clubs
limit the use of such devices to the lobby while others
completely ban the use of such devices on the premises.
How You Can Protect Yourself
To properly protect your business
interests, you must be proactive. You are
in the best position to determine where
you might be at risk. If you haven’t already
done so, now is the best time to adopt
a policy or to “modernize” an existing
policy to address the presence and/or use
on your premises of devices with camera
or video capabilities or cell phones in
general. Consider revising your employee
handbook to address the privacy and
proprietary concerns of such devices in the
workplace. If the policy will also apply to
visitors and others having access to your
business, which it should, the policy
should be clearly posted at all entrances.
However, prior to establishing a “take no
prisoners” policy which will not be well
received by employees or visitors, you
should conduct a vulnerability assessment.
What are your proprietary concerns?
Privacy concerns? Confidentiality issues?
Will the policy apply only to employees
or should it also cover customers and
other visitors? Should there be different
policies or policy limitations for each? To
which locations inside the facility should
the policy apply? How will you publicize
the policy? Who will enforce the policy?
Are there areas within your facility where
use of camera or video capable devices is
acceptable? Will the policy apply to all
electronic devices or to camera or video
capable devices only? Do some employees
need to have camera capable devices in
order to take photos as part of their job
duties?
After
analyzing
your
vulnerability and the risks, you should
take the necessary steps to enact a policy
or policies which meet your needs. The
policy could be as restrictive as an outright
ban of such devices or it could ban such
devices from only sensitive areas, such as
product development areas, record rooms,
restrooms and locker rooms. If cell phones
or PDAs are provided to any of your
employees or if you pay an employee’s cell
phone or PDA bill, the policy could dictate
that camera or video capable ones will not
be provided or that the employer will not
pay for an employee’s use of devices that
have camera or video capabilities. Some
handhelds are still being sold without
cameras in order to satisfy the demands
of business buyers with strict policies.
The policy should also be periodically
reviewed and updated. New devices with
advanced capabilities are reaching the
market almost weekly.
Many large and small businesses
have already enacted such policies. For
instance, some companies prohibit
employees and visitors from bringing
camera phones into any company building,
while others permit camera phones
at work but forbid them to be used to
take pictures. Some employers require
employees and visitors to stick tape over
the handset’s camera lens. These policies
are merely examples of how businesses
are trying to cope with this problem. That said, every company should enact
and publish a policy that meets its own
particular business and confidentiality
needs.
John E. Lyncheski chairs the Healthcare Practice
Group and is senior director in the Labor &
Employment Law Group and Lisa L. Garrett is a
director in the Labor & Employment Law Group
at Cohen & Grigsby, P.C., a full-service national
law firm with offices in Naples, FL and Bonita
Springs, FL and headquartered in Pittsburgh,
PA. For more information, please call 239-3901900, or visit our web site at www.cohenlaw.com
or contact jlyncheski@cohenlaw.com or lgarrett@
cohenlaw.com.
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2007 Media Kit
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The Chamber Scrapook
Collier County Sheriff’s
Office Candidate Forum
@ The Naples Hilton
July 29, 2008
CJ Hueston
(Corporate
Dimensions)
welcomes the
audience
Chris Doyle
(Naples
Daily News)
serves as
moderator
Candidates Vinny Angiolillo, Victor Ortino and Kevin
Rambosk participate in the forum
Panelists Carlos Zapato (D’Latinos), Carrie Wise (Studio 55),
Katy Bishop (Naples Daily News) and Amy Tardiff (WGCU)
ask the tough questions
Accelerated Networking
Luncheon @ Imperial Golf &
Country Club
August 7, 2008
Left: Jessica Macera (Stewart
Title) addresses the audience
Frank Zhou (Signs Now), Tom Murray (Florida Panther
Refuge) and Dennis D’Auvergne (Orion Bank)
Tim O’Gorman (Champion Cleaners), Sylvie Tufariello
(Dillard’s) and Linda Criswell (Dillard’s)
Below: Alison Flick
(BanyanBrown Solutions), Bill
Kuhlman (IRMS), Bret Nesbit
(Rehmann Robson) and Russ
Markovic (Intech Printing)
Commission candidates Russell Kish, Roberto Alonso and
James Coletta
County Commission
(District 5) and
Tax Collector
Candidate Forum
@ East Naples
Community Park
August 5, 2008
Left: Tax Collector
candidates Chris Fanno
and Larry Ray
Above: Katie
Sproul (Barron
Collier
Companies)
serves as Master
of Ceremonies
Right: Jeanne Seewald
(Hahn Loeser &
Parks, LLP) serves as
moderator
Chamber Board Retreat
@ The Naples Bay Resort
August 15, 2008
School Board Forum
@ The Vineyards
Country Club
August 12, 2008
Pete Corradino of the Everglades Day Safari
speaks to the crowd on the topic of ecotourism
James Warnken (Markham Norton Mosteller Wright
& Co., P.A.), Geoffrey Moebius (Physicians Regional
Medical Center) and Chris Doyle (Naples Daily
Deanna Desruisseaux, Rachael
Blenkhorn, Pat, and Lisa
News)
Vetter
(Hill,
Barth
&
King,
LLC)
School Board Seat 2 Candidates Kathleen Curatolo
and Richard MacClugage
Edward A. Morton (Wasmer,
Schroeder & Company, Inc.)
entertains the board
Chad Hart (M&I Bank) introduces the guest
speaker
School Board Seat 4 candidates Julie Sprague, Gary Smith, Mark Swanson,
Adrienne Markopolos, Linda Abbott and Joe Paterno
Rey Pezeshkan (Architectural Network), Tom Storrar
(Collier County Sheriff’s Office) and Craig Sherman
(Bank of Florida)
New Chamber Members
Administrative Concepts Corporation
Ms. Stephanie Deese
1100 Commercial Road, Suite 100
Naples, FL 34104
(239) 434-6122
www.accpeo.com
APAC-Florida, Inc
Mr. Grant L. Childs
14299 Alico Road
Ft. Myers, FL 33913
(239) 267-7767
www.apac.com
ARGI
Ms. Michelle Bennett
9950 Business Circle, Suite 14
Naples, FL 34112
(201) 391-1500
www.argifocus.com
Beach and Luxury Realty
Mr. Gregg Scileny
852 1st Avenue South, Suite 102
Naples, FL 34102
(239) 595-2964
www.BeachandLuxury.com
Berkshire Reserve
Ms. Latonya Perez
3536 Winifred Row Lane
Naples, FL 34116
(239) 455-8174
www.benchmarkgrp.com/berkshirereserve
Fit for Life Health Services
Dr. Jennifer Borgert, D.C
5429 Airport Rd. N.
Naples, FL 34109
(239) 513-9800
Friends of the Florida Panther Refuge
Mr. Tom Murray
3860 Tollgate Blvd.
Naples, FL 34114
(239) 289-2847
www.floridapanther.org
J. Timothy Hogan Foundation, Inc.
Ms. Jeanne Jackson
4949 Tamiami Trail North, Suite 203
Naples, FL 34103
(239) 263-8838
www.jyhogan.org
Journeys Academy
Ms. Lisa Maglione
10641 Airport Pulling Road #28
Naples, FL 34109
(239) 770-6416
www.Journeysacademy.org
The KEG Steakhouse & Bar
Mr. Steve Carroll
8990 Fontana del Sol Way
Naples, FL 34109
(239) 566-9616
www.kegsteakhouse.com
Lazer of SWFL, Inc.
Chris Alley
1988 Sagerbrush Circle
Naples, FL 34120
(239) 289-1994
www.LazerSWFL.com
Nanny Poppinz, Inc.
Ms. Susan McCloskey
568 9th Street S., Suite 129
Naples, FL 34145
(239) 690-6495
www.nannypoppinz.com
Naples Cultural Landscape
Dr. Lois Bolin
2400 Tamiami Trail #300
Naples, FL 34103
(239) 594-2978
www.Naplesbackyardhistory.org
Naples Custom Designs &
Upholstery, Inc
Ms. Lori Oetting
5477 Yahl Street #24
Naples, FL 34109
(239) 597-9004
Pollywog Promo
Ms. Diana Silva
(239) 877-1672
www.pollywogpromo.com
Riverside Bank
Ms. Toby Buerger
5247 Golden Gate Parkway
Naples, FL 34116
(239) 304-7400
www.riversidegc.com
Small Business It Systems, Inc.
Mr. Michael Shafto
10891 Fieldfair Dr.
Naples, FL 34119
(239) 344-9292
www.SmallBizITSystems.com
Staples, Inc.
Theda Isenberg
12628 Tamiami Trail
Naples, FL 34113
(239) 774-1694
W H E N I T ’ S R I G H T T H E W O R L D R E M E M B E RS
Taylor Elevator Corporation
Mr. Bill Beaury
3573 Plover Avenue
Naples, FL 34117
(239) 643-0490
www.TaylorElevator.com
Tithe and More Real Estate Company
Ms. Anne Lashenka
870 111th Avenue North, Suite 1
Naples, FL 34108
(239) 514-4710
www.titheandmore.com
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Value Card Program
Mr. Scott Dean
4001 Santa Barbara Blvd # 304
Naples, FL 34104
(239) 272 4008
www.valuecardprogram.com
Wireless Toyz
Mr. Richard Ortega
3370 Pine Ridge Road, Suite 3
Naples, FL 34109
(239) 417 8699
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1100 Commercial Blvd, Suite 100
Naples, FL 34104
Administrative Concepts Corporation is
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American Laser Centers
4655 Tamiami Trail North
Naples, FL 34103
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Naples, FL 34112
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Berkshire Reserve
3536 Winifred Row Lane
Naples, FL 34116
Berkshire Reserve is a rental community
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Community Coordinated Care for
Children, Inc (4C)
201 8th Street South, Suite 200
Naples, FL 34102
Formed in 1969, 4C is a non-profit
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Collier County.
4C provides family
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Fit for Life Health Services
5429 Airport Rd.N.
Naples, FL 34109
Fit for Life Health Services is a
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Small Business IT Systems, Inc.
Friends of the Florida Panther Refuge 10891 Fieldfair Drive
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Naples, FL 34119
3860 Tollgate Blvd., Suite 300
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tours, publications, trail maintenance, storage, backup, disaster recovery and
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issues and advocating for panther without the complexities and high price
preservation to elected officials. tag.
Volunteers are welcome.
Taylor Elevator Corporation
Journeys Academy
3573 Plover Avenue
10641 Airport Pulling Road # 28
Naples, Fl 34117
Naples, FL 34109
Since 1992, Taylor Elevator has been
Journeys Academy is a private school servicing the elevator needs of Collier,
for learning challenged, special needs, Lee and Charlotte Counties. Locally
and regular education students. At owned and family operated, Taylor
Journeys Academy, we design a learning Elevator is proud to offer quality service
environment that prepares students and custom built cabs for commercial
for life’s challenges and independent and residential clientele.
functioning in our ever changing complex
society. We build our classrooms one J. Timothy Hogan Foundation
student at a time, carefully matching 4949 Tamiami Trail N., Suite 203
the learning profiles of each student.
Naples, Fl 34103
The J. Timothy Hogan Foundation is
Lazer of SWFL, Inc.
dedicated to helping children in mental
1988 Sagebrush Circle
crisis and reducing the rate of suicides
Naples, FL 34120
in this country. Our objectives: to focus
We specialize in remodeling and on the child and the family in need of
improvements of commercial and counseling, provide resources to help
residential property. We believe in clients find healthier happier lives,
providing excellent communication along and change the negative connotation
with efficient construction methods of attached to mental illness through
planning and execution. We provide public education.
a FREE NEWSLETTER to educate and
inform the customer on many related Tithe and More Real Estate Company
topics at www.newsletter.lazerswfl.com 870 111th Avenue North, Suite 1
Call 239.289-1994 for consultation.
Naples, FL 34108
Meet a Dream that has become an
Nanny Poppinz, Inc.
incredible journey - a business that
568 9th Street South, Suite 129
has at its foundation a principle of
Naples, FL 34145
giving back and helping others. At Tithe
Since 1992 Nanny Poppinz has recruited, and More, the real estate consultants
evaluated and referred qualified contribute 10% of their commissions to
individuals
to
countless
families good works (Church and Charity) and
nationwide. We start by interviewing the Broker/Owner does “more”, giving
and pre-screening potential Nannies, at least 30% of his commissions and
so you have only the best candidates earnings to worthy causes.
to choose from. We offer full-time and
part-time nannies as well as babysitters. Value Card Program
We have emergency temp nannies and 4001 Santa Barbara Blvd. #304
are available 24/7.
Naples, FL 34104
Value Card program is a company that
Naples Cultural Landscape (NCL)
helps organizations raise substantial
2400 Tamiami Trail #300
money. Value Card program does this
Naples, FL 34103
by linking local organizations with
NCL is dedicated to increasing awareness local businesses through discounts and
on the economic and social importance incentives. Businesses benefit by an
of Naples’ history and heritage. NCL increase amount of patrons associated
broadens the understanding of the with the local organizations. Value
value of sustaining our identity as a Card is a win-win program for
way to promote the magic of this place everyone.
we call home and foster a sense of
connectedness and belonging for our Wireless Toyz
children.
3370 Pine Ridge Road
Naples, FL 34109
Riverside Bank
What could be better than a wireless
toyz cellular superstore? We carry
Naples, FL 34116
every phone, every carrier. Wireless
Welcome Home to Riverside Bank. Your Toyz experts give you the attention
locally owned community bank, building you need to ensure you leave confident
relationships one at a time. We are and knowledgeable on our products.
dedicated to bring back the values of We carry T-Mobile, Sprint, Alltel, Metro
hometown banking that we remember PCS, Helio, Dishnetwork, Direct TV, and
from so long ago. Our bankers know Sirius Sattelit Radio and have a vast
your name, work along side with you in display of unlocked phones.
N
e
w
M
e
m
b
e
r
S
p
o
t
l
i
g
h
t
ribbon cuttings
!
Wireless Solutions
for home, office and car
Bluetooth, WiFi and RF
~ Hands-Free Car Kits
~ Wireless MP3 Players
~ Internet Cameras
~ Internet Radios
~ Bluetooth Speakers
~ And Much More!
Tuscany Villa - 8901 Tamiami Trl E, Naples 34113
239-434-9733
Coastland Center Mall
Naples, FL 34102
http://wiredforwireless.com
MTO Clean - 10823 Tamiami Trail North, Naples 34108
SOME OF LIFE’S TOUGHEST
CONVERSATIONS HAPPEN
OVER COFFEE.
When was the last time you had that
conversation about Life Insurance?
Talk to me today about your life insurance needs.
Brian A Glaeser, Agent
7385 Radio Road
Naples, FL 34104-6704
Bus: 239-774-0665
brian.glaeser.bxcx@statefarm.com
Naples Harbour Yacht Club - 425 North Rd, Naples 34104
LIKE A GOOD NEIGHBOR, STATE FARM IS THERE.®
State Farm Life Insurance Company
(Not licensed in NY or WI) • State Farm Life and
Accident Assurance Company (Licensed in NY and WI)
Home Offices: Bloomington, IL • statefarm.com®
P062020 0806
ARGI - 9950 Business Circle, Suite 14, Naples 34112
Goodwill Industries - 4955 Golden Gate Parkway, Naples 34113
Big Cypress Market Place - US 41 East, 4 miles east of SR 951
Stewart Title - 3936 Tamiami Trl N Ste A, Naples 34103
Michael Davis Medical Center - 1755 Heritage Trail, Suite 604, Naples 34104
BusinessBriefs
A look at what’s happening in the business community
GRANT, FRIDKIN, PEARSON,
ATHAN & CROWN, P.A.
Attorneys
At
L Aw
5551 Ridgewood dRive, Suite 501 • NapleS, Fl 34108
tel (239) 514-1000 • FaX (239) 514-0377
Visit us at www.gfpac.com
The hiring of a lawyer is an important decision that should not be
based solely upon advertisements. Before you decide, ask us to send you
free written information about our qualifications and experience.
Congratulations to:
Temple
Shalom
4630 Pine Ridge Road
Naples, FL 34119
(239) 455-3030
www.naplestemple.org
on being the first to find August’s Chamber Cat!
You could be here next month! Simply find the Chamber Cat (this page doesn’t
count!) and call or email Marci at
298-7935 or email
marci@napleschamber.org
with the page number.
(contest open to Greater Naples
Chamber Members Only)
Herocare launched a memorial fund
for Fort Myers Police Officer Andrew
Widman.
80 percent of the merchant booths
and all of the restaurant space have been
leased at at Big Cypress Market Place.
The Lutgert Companies announced
the addition of Blue Martinito at The
Mercato.
Youth Haven will begin providing
short-term, residential respite care for
behaviorally challenged children.
The Children’s Museum of Naples’
ongoing corporate fundraising campaign
has reached the $1.5 million mark.
Naples-Expo.com is now SWFLExpo.com.
Professional Building Systems
has started the demolition phase of
the renovation of a 2,750 square foot
residential building in Immokalee.
HB’s on the Gulf, winner of the “Best
Seafood” prize at the Taste of Collier, is
participating in Naples Originals’ Restaurant Week.
Intech Printing & Direct Mail, Inc.,
received four awards from the Printing
Association of Florida for outstanding
achievement in a variety of categories.
Pushing the Envelope won three
awards at the Florida Public Relations
Association’s recent Image Awards.
Executive Title announced the
change of their name to Stewart Title.
2008 Southwest Florida Blue Chip
Community Business Award, sponsored
by Oswald Trippe and Company, Inc., are
currently being accepted until Sept. 15.
CHS Healthcare’s Golden Gate
Pediatrics office moved to 5262 Golden
Gate Parkway.
DeAngelis Diamond Construction,
Inc. has begun construction on Naples
Motor Sports.
Construction at Tavira by The
Lutgert Companies at Bonita Bay has
reached the 17th floor.
Lazer of SW FL Inc. is now open for
business.
Sales of Phase I at Sandoval have
passed the 90 percent mark.
Home sales in TwinEagles continue
to outpace 2007.
The Shelter for Abused Women &
Children announced that Fortune Senior
Editor-at-Large Geoff Colvin will be
the keynote speaker the second annual
‘Gentle’men Against Domestic Violence
Luncheon,
Sky Angel announced a partnership
with Exploration Films.
Junior Achievement of Southwest
Florida has announced Barron Collier
Companies as the title sponsor for the
2008 Business Hall of Fame, Collier
County.
Crifasi broke ground on Dolphin
Plaza in East Naples.
Lazer of SW FL Inc. is now
a Participating Contractor in the
Department of Financial Services’ My
Safe Florida Home Program.
The Lutgert Companies announced
the addition of the law firm Porter Wright
Morris & Arthur, LLP to The Mercato.
Sky Angel Productions, LLC is
pleased to announce the release of the
latest video in their Halo Baby children’s
series, Babies Love Water!
The Naples Art Association at The
von Liebig Art Center announced its
schedule of 1- to 4-day workshops for the
2008-09 season.
Junior Achievement of Southwest
Florida will hold the 2008 Southwest
Florida Invitational golf tournament
Friday, Oct. 17 at the Estuary at Grey
Oaks.
Colonial Bank donated office
furniture valued at $44,775 to The
Foundation for Lee County Public
Schools.
Samantha Scott of Pushing the Envelope was named one of Gulf Coast
Business Review’s “40 Under 40”.
Belinda Zivich from Gulfshore
Insurance Inc has received a scholarship
from the National Alliance for Insurance
Education & Research.
Swamp Buggy, Inc., in partnership
with ISOOSI Communications, launched
its new and imporved website at www.
swampbuggy.com.
Partners Financial Corporation announced total assets were more than $64
million, loans were $50 million and deposits were approximately $50 million.
CHS Healthcare’s Early Health
Pride program has received a grant from
The CVS Caremark Charitable Trust
Enhancing productivity and
profitability for our clients through
computer networking and software.
239.325.5100 | www.itnnaples.com
Celebrating 20 years of serving the Naples Area
September 1988 - September 2008
Mention this ad and receive 20% off*
Tim Philbrick, Owner
www.printcopycenter.com
Ph: (239) 643 5581 • Fx: (239) 643-3329 • Em: info@printcopycenter.com
*Available on retail pricing only
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YOUR FIRST STOP!
i
Center
The Greater Naples Chamber of Commerce
VISITOR INFORMATION
2390 Tamiami Trail North
239.262.6141
napleschamber.org
Hours: Monday through Friday
9:00 am to 5:00 pm
Saturday
10:00 am to 2:00 pm
Closed Sunday
Located on the East side of US 41 North, 2 blocks north of Coastland Center Mall
Transitions
Who’s Who in the Business Community
Michael Anderson joined Integrity
NETworx as Assistant Network Engineer. Cynthia J. McCanna was promoted
to Accounts Payable Supervisor, Officer at
Bank of Florida Corporation
RWA announced the addition of
Dan Novakovich as Senior Landscape
Architect.
Chuck Schreiber has joined The
Vineyards as a new home specialist.
Lynn Mitchell has been appointed as
Vice President of The Royal Palm Bank
of Florida.
Michelle Douglas from Gulfshore Insurance Inc. has qualified to receive the
Eagles Award.
Intech Printing & Direct Marketing
announced the appointment of John C.
Hagan as Vice President/General Manager.
Vickijo Letchworth was elected to the
Board of Directors for the Area Agency on
Aging for Southwest Florida, Inc.
Dr. Bill Dykes has joined Sky Angel
U.S., LLC as Chief Marketing Officer.
The Vineyards has named Lance Gregory top sales associate for June.
Andrew L. Buschle has joined Bank of
Florida as Senior Vice President, Market
Manager for Collier County.
Andrew Belisle has been appointed
commercial lines associate at Oswald
Trippe and Company Inc.
Chris Sorce, CFP, and Greg Sorce,
managing principals of HBK Sorce Financial have been named to Securities
America’s Circle of Stars.
Big Cypress Market Place announced
the appointments of Brian Basik as chief
operating officer, Jim Finnigan as director of operations, Nick Malliarys as general manager and Maria Cruz as a bilingual administrative assistant.
The Naples Art Association hired Joel
Kessler as Executive Director of the von
Liebig Art Center.
Marci Seamples was named Vice President of Communications at The Greater
Naples Chamber of Commerce.
Client Care Representative. CRS announced Julie McFadden has
been named Client Care Representative.
David Webb joined Naples Botanical
Garden as Education Manager..
...............................................................
Thursday, September 4th
11:30 am to 1:00 pm
Accelerated Networking
Luncheon
.............................................................................................................................................
Chamber Calendar of Events
Location: Bear’s Paw Country Club,
$15 Members Only in advance
NO Walk-ins Permitted
Register online: www.napleschamber.org
............................................................
5:30 pm to 7:00 pm
Leadership Collier Class of 2009
Kick Off Reception
Location: The Naples Beach Hotel
851 Gulf Shore Blvd. N.
Complimentary for Class of 2009
members; $15 for Alumni with dues paid
by August 20; $25 general
............................................................
Tuesday, September 9th
10:45 am to 7:00 pm
60 Minute Success Seminar
Topic: A PR Writing Course
Speakers: Teresa Morgenstern, Word Play
Location: The Chamber Building
2390 Tamiami Trail N., 2nd Floor
Complimentary
Register on-line: www.napleschamber.org
............................................................
Tuesday, September 16th
11:30 am to 1:30 pm
Executive Session Luncheon
Co-Sponsored by State Farm
Insurance, Brian Glaeser
Topic: Symposium on Florida’s
Insurance Crisis
Location: The Chamber Building
September2008
2390 Tamiami Trail N., 2nd Floor
$20
............................................................
Wednesday, September 17th
7:30 am
Wake Up Naples
The Naples Hilton
Speaker: Clarence Tears
Director, Southwest Florida
Water Management District
Topic: Our Water Resources Today
and Tomorrow
$20 in advance,
$25 at the door & Non Members
............................................................
5:30 pm to 7:30 pm
Business After 5
Sponsored by: Village Center at Ole
in Lely Resort (Stock Development)
Location: 9075 Celeste Dr,
$5 members in advance (preregistration
ends at noon on the 18th); $10 at the
door and member guests; $20 future
member (Future Members can attend
two events before deciding to join)
............................................................
Tuesday, September 23rd
11:00 am to 1:00 pm
Business Challenges Workshop
Co-Sponsored by: Naples Daily News
Location: Kensington Country Club
$10
Register online:
...................................................................... Chamber Calendar of Events
Wednesday, October 1
12:00 pm to 130 pm
2009 Distinguished
Public Service Awards
Location: The Naples Hilton
$40
Register online:
..................................................................................
October 2008
....................................................
Wednesday, October 15th
7:30 am
Wake Up Naples
The Naples Hilton
Speaker: Edmundo Munz
Tigris Pharmacy
$20 in advance,
$25 at the door & Non Members
Register online:
Thursday, October 23rd
5:30 pm to 7:30 pm
Business After 5
Location: TBD
$5 members in advance
(preregistration ends at noon on the
18th); $10 at the door and member
guests; $20 future member (Future
Members can attend two events
before deciding to join)
Register online:
....................................................
Tuesday, October 28th
11:00 am to 1:00 pm
Business Challenges Workshop
Co-Sponsored by:
Naples Daily News
Location: Kensington Country Club
$10
Register online:
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* One month free including free installation up to $5,000 with data-only purchase and 3-year term agreement provided as a credit of the monthly service fee on the first or
second invoice. Add Managed Services and get two months free on both services up to $10,000 per month with a 3-year term agreement provided as a credit of the monthly
service fees on the first or second invoice and the last invoice. Offer excludes taxes fees and surcharges. Customer must sign contract within 60 days of receiving sales
proposal. Services not available everywhere. Business customers only. EMBARQ may change or cancel services or substitute similar services at its sole discretion without
notice. Requires credit approval. Additional restrictions apply. Services governed by terms at Website: www.embarq.com/ratesandconditions © 2008 Embarq Holdings
Company LLC. All rights reserved. The name EMBARQ and the jet logo are registered trademarks of Embarq Holdings Company LLC.
EVERYDAY A NEW
SHOPPING ADVENTURE.
CONVENIENCE
IS THE
ULTIMATE
LUXURY.
When you purchase a residence at
The Strada you receive more than just the
finest interior features offered anywhere in
Naples. You’ll also have the opportunity to
walk downstairs and experience the many
new and exciting restaurants and retail
stores Mercato will have to offer, like Naples’
only Whole Foods Market® and The Capital®
Grille. This is a once in a lifetime chance to
live in a development where everything you
Artist’s Rendering
need is right downstairs.
UPTOWN RESIDENCES FROM THE $500s
239.594.9400 | 877.797.9400
MercatoNaples.com
ASK ABOUT
OUR ATTRACTIVE DEVELOPER
MODEL LEASEBACK PROGRAM
ON-SITE SALES & DESIGN CENTER NOW OPEN: Located just North of Vanderbilt Beach Rd. on the east side of US 41.
ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING REPRESENTATIONS OF THE DEVELOPER.FOR CORRECT REPRESENTATIONS,REFERENCE SHOULD BE MADE TO THE DOCUMENTS
REQUIRED BY SECTION 718.503,FLORIDA STATUTES,TO BE FURNISHED TO THE BUYER OR LESSEE.
OBTAIN THE PROPERTY REPORT REQUIRED BY FEDERAL LAW AND READ IT BEFORE SIGNING ANYTHING.NO FEDERAL AGENCY HAS JUDGED THE MERIT OR VALUE,IF ANY,OF THIS PROPERTY.
ALL RENDERINGS ARE ARTIST’S CONCEPTION. ALL DIMENSIONS ARE APPROXIMATE,AND ALL FLOOR PLANS AND DEVELOPMENT PLANS ARE SUBJECT TO CHANGE BY THE DEVELOPER.
EXCLUSIVE
REPRESENTATIVE