motorcycle motorcycle
Transcription
motorcycle motorcycle
TRADER Let’s do launch! MARCH 2016 MOTORCYCLE Feature: Press launches - the reality EST 1895 The Essential Guide to the Motorcycle Trade and Industry ■ www.motorcycletrader.net MICHELIN Getting ready for MotoGP WHERE TO ADVERTISE? Leaping through Assessing marketing options HOOPS ARENACROSS ACTION When off-road heads indoors… Tyre technology has made giant leaps THE OFF-ROAD in progress over the past 20 years. But where next for the development E-BIKE Kuberg’s latest, of bike-specific rubber as the market lightest model evolves further? Trader investigates ■ NEWS ■ NEW PRODUCTS ■ BUSINESS & LEGAL LATEST ■ OPINIONS +PLUS TRADE MART THE DIRECTORY 32 March 2015 ‘Just rememfgugfy hfhfbje of these won’t fgyfgy dfhbwd Feature: Press launches - the reality 33 March 2015 Motorcycle Trader: March 2016 FOLLOW US facebook.com/ Motorcycle.Trader.UK FOLLOW US twitter.com/ MCTraderUK REDCAT MARKETING LTD Newhaven, East Sussex BN9 0EF Tel: 01273 616040 www.motorcycletrader.net CONTENTS COLUMNS 22 KERR ON CHINA PUBLISHING EDITOR: 66 END USER Jenni Foulkes jenni@redcat.co.uk BUSINESS SUBEDITOR: 10 BUSINESS NEWS Latest news and information for businesses of all sizes David Bradford DESIGN: Callum Tomsett Advertising p27 ADVERTISING: Rod Sopp rod@redcat.co.uk CONTRIBUTORS: Adam Bernstein David Bradford Sean Kerr Stevie Muir Mark Williams PRINTED BY: Newman Thomson Ltd, Burgess Hill While every effort is made to ensure that the information contained herein is correct, the publisher is unable to accept any claims or responsibility for any incorrect information that may appear for whatever reason. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without permission in writing from the publisher. © Redcat Marketing Limited. FEATURES 23 MICHELIN Getting ready for MotoGP 24 2016 MONSTER ENERGY ARENACROSS TOUR Taking biking to the masses 38 TRADE MART Find your supplier here 40 BUSINESS JOURNAL Being energy efficient and Sunday trading laws 43 THE 2015 TRADER DIRECTORY A-Z of company contact details – importers, distributors, product and service suppliers 27 ADVERTISING 32 BRAND PROFILE Kuberg; electric motocross for kids 35 WORLD MARKET China’s flagging domestic 36 MOTORCYCLE TRADER We mean business REGULARS 5 NEWS Latest news from trade and industry 12 NEW PRODUCTS Latest machines, clothing and accessories 66 REGISTRATION STATISTICS January 2016 ADVERTISERS INDEX AJS Motorcycles Bikesure Fuchs/Silkolene MAG Europe Michelin Mooof Neo Distribution Oxford Products ORO2u Putoline R&G Rock Oil RS Equipment VE WMD 4 18 11 9 Cover 31 Back cover 14/15 19 13 17 16 4 2 7 March 2016 03 p003004_contents.indd 3 29/02/2016 16:19 2014_RSEquip_145x100.indd 1 21/10/2015 09:42 04 March 2016 p003004_contents.indd 4 29/02/2016 16:19 NEWS R&G signs Barkbusters Motorcycle Trader 2016 Industry Award Winner R&G has expanded its range of products by becoming a UK distributor of Barkbusters on-road handguards. R&G will be a distributor of all on-road Barkbusters handguards, including the VPS, Storm, Carbon and BBZ ‘Blizzard’ range. For more information, contact Alan Garrett on 01420 89007 or alan.garrett@rg-racing.com or your R&G sales agent. H-D income down Got a story? E-mail: news@motorcycletrader.net Harley-Davidson’s full-year 2015 diluted earnings per share decreased 4.9 per cent to $3.69 compared to diluted EPS of $3.88 in 2014. Net income was $752.2m on consolidated revenue of $6.0bn compared to full-year 2014 net income of $844.6m on consolidated revenue of $6.23bn. In October, the company unveiled plans to increase its customer-facing marketing investment, starting in 2016, by approximately 65 per cent over 2015 levels, and to increase its investment in new product development by approximately 35 per cent. News: All the latest from the trade and industry Michelin launches Power Days initiative Tyre giant entices customers with cut-price trackdays Michelin has launched a series of customer trackdays. Customers buying a set of tyres from the firm’s Power range will be eligible to attend a trackday hosted by former racer Terry Rymer for just £49. The so-called Michelin Power Days will include 120 minutes of track time, tyre technical workshops and trackday tuition from Rymer. Riders will also receive a photo and a limited edition T-shirt and mug. Four venues secured are: Knockhill, Brands Hatch, Oulton Park and Mallory Park. James Dimmock, marketing manager for Michelin motorcycle tyres in the UK, said: “It is an absolute priority for us to help dealers bring in new customers and increase revenues, and we believe these days will do just that.” Customers buying a set of Michelin off-road tyres will be able to apply for practice days run by the MX Nationals team at Preston Docks, Foxhills, Canada Heights and Hawkstone Park for just £19. Groups will be split by ability, and tyre and technical advice will be available all day. Paul Irwin, director of MX Nationals, said: “We’re confident there will be a lot of interest in these days – which off-road rider wouldn’t want to test their skills on courses like Canada Heights and Hawkstone Park?” Places are limited and will be allocated on a first come, first served basis, and proof of purchase will be required at the point of booking. For full terms and conditions visit www. gtc-moto.co.uk/michelinpowerdays or www.mxnationals.co.uk/ MichelinStarcrossDays. Michelin customers are to enjoy cut-price track time More news online at www.motorcycletrader.net – Updated every day. March 2016 05 p005013_news_dB.indd 5 29/02/2016 14:25 News: All the latest from the trade and industry KTM UK’s new HQ and staff Changes under way at Austrian brand’s British base KTM Sportmotorcycle UK is to relocate its headquarters to new premises at Silverstone’s high-performance technology and motorsport (HPT&M) business estate. The Austrianfounded company is currently busy fitting out more than 13,000sqft of property at Silverstone Park to include offices, brand rooms, a conference suite, workshops, an internal ‘bike wash’ facility and a sales and marketing centre to work with its 38 dealerships across the UK. KTM’s new HQ will also be home to its Husqvarna motorcycle brand when it completes the move in April. Matt Walker, KTM Sportmotorcycle UK’s general manager, commented: “All 20-plus employees will move with us and we are hugely excited about how this is going to raise our image and enable us to recruit and train more people. “The business proposition that it has created at Silverstone Park made it the obvious choice. Furthermore the designers we have used have done an absolutely stunning job on the design of our new headquarters premises. We can’t wait.” KTM UK has also recently made two new appointments: Paul Cross and Eugene Chartell have joined the company. New area sales manager for southern England, Wales, Ireland and Northern Ireland, Cross, 41, is a well-known face within the industry, having worked at Kawasaki Motors UK and Yamaha Motor UK. He can be contacted at paul.cross@ktm.com. Chartell, 36, has taken on the role of workshop manager. He is an experienced technician with a background in both two and four-wheeled motorsport. He can be contacted at eugene.chartell@ktm.com. The new premises boasts offices and conference centre Paul Cross: area sales manager Eugene Chartell: workshop manager Europe celebrates strong growth European nations’ bike markets collectively grew by nearly six per cent last year European motorcycle and moped registrations increased by 5.6 per cent in 2015. France, Italy, Germany, Spain and UK remain the largest European markets. The healthy increase compared to 2014 meant total registrations reached 1,210,534, according to figures released by ACEM, the European Association of Motorcycle Manufacturers. Most registrations were made in France (242,885 vehicles, -3.4 per cent), followed by Italy (196,571 vehicles, +6.3 per cent), Germany (181,510, +3.2 per cent), Spain (148,488 units, +17.6 per cent) and the UK (114,572, +12.7 per cent). The most-registered vehicles in Europe were BMW’s R1200GS (16,112 units), Yamaha’s MT07 (12,905 units), Peugeot’s Kisbee 5 (12,332 units), Yamaha’s XP500 TMax (10,067 units) and Honda’s SH150AD (8,879 units). More news online at www.motorcycletrader.net – Updated every day. 06 March 2016 p005013_news_dB.indd 6 29/02/2016 14:25 News: All the latest from the trade and industry The 1,000bhp e-car Concept electric car at Geneva show boasts a new level of performance A new range-extending turbine recharging technology is on display as this issue of Motorcycle Trader goes to press, at the 86th Geneva International Motor Show. Chinabased automotive R&D company Techrules is showcasing its patented Turbine-Recharging Electric Vehicle (TREV) system in a concept supercar. The system incorporates several technological innovations that “deliver unprecedented advances in both whole-life environmental efficiencies and dynamic performance.” Projected performance highlights of the Techrules concept supercar with TREV technology include: peak power of 1,030bhp and a range of over 2,000km. More news online at www.motorcycletrader.net – Updated every day. March 2016 07 p005013_news_dB.indd 7 29/02/2016 14:25 News: All the latest from the trade and industry Yuasa launches search-byregistration battery finder Battery firm introduces intelligent new application look-up system Battery manufacturer Yuasa has introduced a registration lookup for motorcycle, automotive and commercial vehicle batteries. This system allows operators to use a number-plate to find the correct battery for any common vehicle registered in the UK, be it a motorcycle, commercial vehicle, car or light van. The new function is available on Yuasa’s USB Smart Button and Online Battery Lookup system for the trade, and also its new consumer website www.yuasaeurope.com. All vehicles can also be found by VIN/ Chassis number or Make/Model lookup. This tool is designed to save workshops time and money by allowing technicians to find the right battery and detailed fitting information quickly and easily. Anybody interested in requesting one or trying the system online should visit www.yuasaeurope.com/ smartbutton. Finding the right battery just got simpler More news online at www.motorcycletrader.net – Updated every day. 08 March 2016 p005013_news_dB.indd 8 29/02/2016 14:25 News: All the latest from the trade and industry AS USED BY RYAN FARQUHAR #77 3 REASONS WHY QUALITY DEALERS CHOOSE SHORAI BATTERIES... • Shorai LFXTM Lithium-Iron batteries are lighter and stronger than any other brand available on the market today. • We hold vast inventory so you don’t have to. Orders placed before 4pm are delivered to you next day. • High profit margin combined with the lowest return rate of any Lithium battery brand. Join the Lithium revolution and become a certified– Shorai dealer today! More news online at www.motorcycletrader.net Updated every day. Contact our UK distibutor, MAG Europe: 0161 337 4390 • sales@mageurope.eu • mageurope.eu March 2016 09 p005013_news_dB.indd 9 29/02/2016 14:25 News: All the latest from the trade and industry Kawasaki to ‘go direct’ in the south KMUK announces plans to build ‘wholly owned’ dealership in the south Kawasaki Motors UK has announced that it is looking to establish a wholly owned dealership in the south of England. Howard Dale, general manager of Kawasaki Motors UK, explained to existing dealers that this move does not indicate the start of a manufacturer-owned dealer network, but one single site in a key trading area. KMUK has lodged a planning application for a 500sqm site, but the location is as yet undisclosed. The dealership will employ six people and will operate on the same terms as any other Kawasaki dealer, the company has stated. Dale commented: “We will be totally transparent in respects of the business operation and its trading accounts. The dealership will effectively become an extension of the Kawasaki Training Academy and we will be actively encouraging DP’s and staff of other Kawasaki dealerships to spend time in the operation for training and development purposes. “Having a directly owned retail outlet will also provide us with a platform to test new concepts, ideas and systems, to ensure that all futures initiatives are realistic, effective and fully operational before release.” Wholly-owned dealership represents a new dawn for Kawasaki UK More news online at www.motorcycletrader.net – Updated every day. 10 March 2016 p005013_news_dB.indd 10 29/02/2016 14:25 News: All the latest from the trade and industry O PR P M CO ER P SU N I TA N I A M silkolene.com @fuchs_silkolene Look out for our NEW website coming soon More news online at www.motorcycletrader.net – Updated every day. March 2016 11 p005013_news_dB.indd 11 29/02/2016 14:25 News: All the latest from the trade and industry Freelancers underpaid by one-third Business & finance news The UK’s freelancers and micro-businesses are paid for only two-thirds (69 per cent) of the work they should be paid for, according to smallbusiness.co.uk. Given that the UK is home to 5.2m micro-firms and 1.88m freelancers, each business may have missed out on thousands of pounds in the last year alone. Of the 10m hours recorded and tracked by accounting software company FreeAgent’s customers in 2015, 80 per cent were classed as ‘billable’ (ie chargeable to clients). However, 31 per cent of this time was not billed, meaning the UK’s freelancers and micro-business worked more than a third of their working hours for free. SMEs to sidestep tax hike More than a quarter (28 per cent) of SME owners are planning to pay themselves a special dividend ahead of forthcoming tax hikes in April, according to a survey of owner-managed businesses. Accountancy firm Moore Stephens says that this rush of dividend payments is necessary for business owners to avoid a sharp jump in their personal tax bills next year. For higher-rate taxpayers, the tax rate on dividends increases from 25 per cent to 32.5 per cent and additional-rate taxpayers will increase from 30.56 per cent to 38.10 per cent, a dividend tax hike of some seven per cent for all middle and highrank earners. Retail celebrates strong January Year-on-year estimates of the quantity bought in the retail industry showed growth for the 33rd consecutive month in January 2016, increasing by 5.2 per cent compared with January 2015. The underlying pattern in the data, as suggested by the three-month on three-month movement in the quantity bought, showed growth for the 26th consecutive month, increasing by 1.4 per cent. Compared with December 2015, the quantity bought in the retail industry is estimated to have increased by 2.3 per cent. Average store prices (including petrol stations) fell by 2.6 per cent in January 2016 compared with January 2015, the 19th consecutive month of year-on-year price falls. The amount spent in the retail industry increased by 2.4 per cent in January 2016 compared with January 2015 and increased by 2.3 per cent compared with December 2015. The value of online sales increased by 10.4 per cent in January 2016 compared with January 2015 and increased by 2.7 per cent compared with December 2015. BCC: ‘Business rates reform overdue’ At the Autumn Statement in 2015, the government outlined plans to devolve significant control over business rates to local areas, which would see local councils retain all the revenue they collect in rates, and gain new powers to vary rates in some circumstances. The British Chambers of Commerce (BCC) is calling for the government’s review of business rates, due to report at the next Budget, to introduce a reformed system with the following features: a light-touch annual revaluation regime, to stop businesses being hit hard by an increase every five years; the removal of plant and machinery, and micro-generation, from the ratings system, which discourages businesses from investing in their premises; the permanent abolition of the annual uplift multiplier, which doesn’t take into account the performance of businesses; and the publication of a business taxation review with forward plans for implementing a new regime with a reducing share of business rates revenue as a proportion of overall business taxation. The BCC’s Dr Adam Marshall said: “The government has yet to deliver meaningful reform of the business rates system, despite repeated calls from business. Ministers have focused too much on devolving rates powers, and too little on addressing the deep-rooted failings of an outdated and poorly-designed system that places a crippling financial burden on many companies.” FSB: ‘Government must act to boost wages’ The latest UK jobs numbers show unemployment falling by 60,000 people to 1.69m in the period October to December 2015, while average weekly earnings rose by two per cent. Commenting on the numbers, Mike Cherry, Federation of Small Business (FSB) policy director, said: “Unemployment is historically low demonstrating the ongoing strength of the UK labour market. However, the fact that average earnings growth has slowed is a sign that businesses are putting off pay rises in the face of a number of emerging More news online at www.motorcycletrader.net – Updated every day. 12 March 2016 p005013_news_dB.indd 12 29/02/2016 14:25 News: All the latest from the trade and industry headwinds. “Recent policy decisions have resulted in a growing number of new or unexpected costs for businesses, including higher than expected minimum wage increases, autoenrolment deadlines and changes to how dividends are taxed. To meet these challenges employers are seeking ways to control costs and this may be a cause of slower than expected wage growth. “We urge the Chancellor to consider these challenges when drawing up his Budget in March. To boost productivity and raise wages, smaller businesses need real progress on business rates, a firm commitment to simplification of the tax system and crucial investment in roads and broadband.” Early adopters grow faster Small and medium-sized enterprises (SMEs) that have embraced digital technology show faster growth than companies that have not, according to a study commissioned by SAP. The research analysed data from 3,210 respondents in 11 countries who work at a company with between 10 and 999 employees. The study, conducted by IT research firm IDC, indicates strongly that SMEs around the world understand and benefit from the value of analytics, collaborative and customer relationship management (CRM) software to help them run simple and compete with larger enterprises. More than 39 percent of SMEs in all regions agree that “active participation in the digital economy will be essential to our company’s survival in the next three to five years.” BCC: ‘Inflation to remain low’ 2016, up from 0.2 per cent rise in the year to December 2015. The main contributors to the small rise were motor fuels, food, and alcoholic beverages. This was partly offset by falls in air fare prices. Goods annual inflation in January 2016 was -1.5 per cent, while services annual inflation was +2.3 per cent. Commenting on the inflation figures for January 2016, David Kern, British Chambers of Commerce (BCC) chief economist, said: “While UK inflation continues to edge up slowly, inflationary pressures are likely to remain muted for the foreseeable future. Labour costs remain subdued, and any upturn in oil prices will take considerable time to be felt, given recent sharp declines. “Our forecast remains that inflation will edge up to around one per cent in the second half of this year, and is likely to stay below the two per cent target until well into 2017.” The Consumer Price Index rose by 0.3 per cent in the year to January PUTOLINE DISTRIBUTION LTD (NEO DISTRIBUTION) SALES OFFICE ADVISOR Due to expansion Putoline are looking to recruit a Sales Office Advisor, an internal role based at our Company Headquarters in Market Deeping, South Lincolnshire. The experienced applicant will continue to develop our existing lines of communication with customers via telephone and email. You must have enthusiasm, drive and a proven ability to advise and support customers with orders, activate promotions and ultimately provide an excellent level of aftercare and customer service. The successful applicant must be confident on the telephone, familiar with B2B software, be computer literate and technically minded, but above all be a people person with a positive work attitude. The right applicant should be educated to A Level equivalent standard, motorcycle knowledge would be advantageous. Contact Sally Hayden; sally@putoline.co.uk for more information or to send your CV and covering letter. Not all applications will be answered More news online at www.motorcycletrader.net – Updated every day. March 2016 13 p005013_news_dB.indd 13 29/02/2016 14:25 NEW PRODUCTS The latest stock items for showroom and workshop Scorpion Silencer for KTM Duke 690 Bell Helmets Race Star New from Bell Helmets, the Race Star has carbon composite shell and a three-layer impact liner. The Virus mesh liner provides comfort as well as cooling properties, while magnetic cheek-pads allow for easy removal for washing. Cost: £599.99 Contact: 01254 311 222 bellhelmets.co.uk KTM’s 690 Duke is the latest bike to get the Red Power treatment from Scorpion, with the Serket Parallel slip-on exhaust available in three finishes, brushed stainless steel, carbon fibre and satin titanium. Scorpion claims this exhaust requires no fuelling changes and offers power gains of more than 5bhp over the standard exhaust. Cost: £329 (stainless); £379 (carbon or titanium) Contact: 01773 744123 scorpion-exhausts. com 14 March 2016 P014021_PRODS_dB.indd 14 29/02/2016 14:41 DBS Energy Batteries DBS Energy offers the trade a pick-and-mix bundle deal of 30 batteries of their choice from across its Powerstart HP, MF and FS batteries (phone for details). The 30 bundle deal provides a free metal retail stand. HP (Dry Charged) and the FS (Factory Sealed) ranges are maintenance-free and use pure primary lead for premium performance. Twelve to 24-month warranties are provided as standard, dependent on battery specification. FS (Factory Sealed) batteries allow the battery to be fitted in horizontal positions. Cost: From £12.30 each Contact: 01858 433330 Malossi Crankshafts Malossi crankshafts, available for both twostroke and four-stroke machines, improve bottom-end reliability and performance, claims VE. They are available for a vast range of popular automatic scooters, Moto 50/125 and Quad models from leading manufacturers including: Aprilia, Benelli, Beta, CPI, Derbi, Gilera, Honda, Italjet, Keeway, Kymco, Malaguti, MBK, Peugeot, Piaggio, Suzuki, Sym, Vespa, and Yamaha. Cost: From £113.13 (two-stroke); from £401.44 (four-stroke) Contact: 0115 946 2991 ve-trade.com March 2016 15 P014021_PRODS_dB.indd 15 29/02/2016 14:41 New Products Forma Naxos boot The Forma Naxos boot, designed and made in the EU, is an urban styled, CE-approved, waterproof, motorcycle boot. Available in Euro sizes 38-47, it features a Drytex waterproof membrane, ankle protectors, rubber sole and an upper made from fullgrain vintage leather, with zip and lace closure. Cost: £164.99 Contact: 01749 342491 factoryagencies.co.uk Barkbusters Handguards Made in Australia, Barkbusters handguards are available for a wide range of bikes, and the on-road range is now distributed in the UK by R&G. The handguards can be fitted to most types of handlebar, offering protection from the elements “without detracting for the aesthetic design of the motorcycle”. Cost: £Phone Contact: 01420 89007 rg-racing.com www.rockoil.com High Performance Motorcycle Lubrication Follow us rockoil.lubricants Full UK Coverage Please contact us for more information T: 01925 636191 E: mail@rockoil.co.uk rockoilnews Made in the UK 16 March 2016 P014021_PRODS_dB.indd 16 29/02/2016 14:41 Mag Europe 412/430 Series shocks for Harley-Davidson The 412 Series and 430 Series shocks are now available for the Harley-Davidson Street XG 500/750 models. The cheaper 412 Serie has a simple, durable design that Mag Europe claims improves performance over the OE stock shocks. Meanwhile, the 430 Series provides threaded pre-load adjusters for tool-less adjustment on the go. Available in lengths from 12 to 13.5ins in chrome and contrast cut finishes, in a standard or heavy spring rate for a combined rider’s weight over 250lbs. Cost: £Phone Contact: 0161 337 4390 mageurope.eu 2014_RSEquip_145x100.indd 1 21/10/2015 09:42 March 2016 17 P014021_PRODS_dB.indd 17 29/02/2016 14:41 Your guide to whats hot and not from the latest brands New Products Nexx X.D1 Dual Sport helmet The X.D1 dual-purpose helmet, made in Portugal, is available in new colours and graphics for 2016. It is available in two shell sizes with a size range of XS–XXL, and the X-Matrix shell is made from multiaxial fibreglass, 3D organic fibres, aramid fibres and carbon reinforcement. The X.D1 has an integral sun visor, Coolmax lining, and accommodates the Nexx X.Com intercom. Cost: £289.99 (plain); £329.99 (graphics) Contact: 01749 342491 factoryagencies.co.uk K-Tech Tracker fork cartridges for Ducati Scrambler The KTech Tracker front fork cartridges are a complete replacement damping system designed to fit into original equipment front forks that do not have external adjustment as standard. The Tracker cartridges are made in-house by K-Tech, and are designed to offer refined control, stability and style. They feature external adjustment for spring preload, compression and rebound damping. Cost: £594 (excluding springs) Contact: 01283 559000 k-tech.uk.com 18 March 2016 P014021_PRODS_dB.indd 18 29/02/2016 14:41 Acerbis Backsoft Comfort 2.0 back protector This new, EC-approved back protector from Acerbic features ML.SP, a honeycomb pattern material that is protector and also flexible. It has an elastic waist belt, adjustable with Velcro straps, and is fully washable. Cost: £54.95 Contact: 01582 491076 acerbisb2b.co.uk Roof Boxer V8 1995 Marking the 20th anniversary of the Roof Boxer, this matt black and orange birthday version has a fibreglass shell with a 180-degree rotating chin-bar. Cost: £299 Contact: 01778 349333 neodistribution.co.uk March 2016 19 P014021_PRODS_dB.indd 19 29/02/2016 14:41 Your guide to whats hot and not from the latest brands New Products Rapid Bike Electronic fuelling module kits With Rapid Bike modules, now available from Performance Parts, there is no need to install additional or secondary units. Traction Control, Launch Control and other features are all available if required within the one unit. The unit’s management system allows the user to fully control ignition map and modulate pick-up sensor signal. There are a wide range of plug-and-play universal accessories, and modules are re-programmable, allowing them to be transferred/installed on different bikes. Two software options are available: an online support and software tool designed for end users; and a more advanced dealer software package for the professional tuner. Cost: £Phone Contact: 01327 706 139 performanceparts-ltd.com Performance Machine Forged wheels for Indian Performance Machine now offers six wheel designs for Indian motorcycles: the Scout model and an additional four of Xtreme Machine’s top wheels, including the PM Max HP Air Cleaner for the Chieftain motorcycle. Thus, Indian customers can make their Scout or Chieftain even more unique. Cost: £Phone Contact: 0161 337 4390 mageurope.eu 20 March 2016 P014021_PRODS_dB.indd 20 29/02/2016 14:41 MOTORCYCLE TRADER & DIRECTORY The bumper April 2016 issue of Motorcycle Trader will include the indispensable annual industry bible, the Motorcycle Trader Directory with its full A to Z listing of Manufacturers, Distributors and Suppliers and fully cross-referenced A-Z Product Guide. This perfect bound issue will again be printed on high quality matt paper and will be retained for long term reference by the Motorcycle Trader dedicated motorcycle trade and industry readership. Motorcycle Trader is sent to our regularly updated database of motorcycle retailers and workshops who have requested a copy. It is not sent to ‘workshops’ or outlets that have never requested a copy and is not bulk dropped at single addresses. STANDARD LISTING – Zero Cost All trade suppliers will continue to be listed freeof-charge with a Standard Listing which provides the company name and telephone number. Please complete the form below and return to: directory@ motorcycletrader.net UPGRADE LISTING - £50 A Full Listing option with product cross-reference listing will cost just £50 and includes: Company Logo Full company name and address Telephone and fax numbers Email and website addresses Up to 100 words narrative about your company and what you can supply to the trade An automatic ‘click-through’ service to your website or email address when using the on-line version at www. motorcycletrader.net Unlimited product cross referencing in the Product A to Z The print run of this issue will be increased to satisfy the usual requests for extra copies Special display advertising rates apply for this unique trade and industry promotional opportunity. STANDARD LISTING – Zero Cost Please provide the information below and return to directory@motorcycletrader.net Company Name: Telephone: UPGRADE LISTING - £50 Please send the information below to directory@motorcycletrader.net Motorcycle Trader will make contact to complete the full Upgrade Listing entry. Company Name: Contact Name: Contact Email Address and Phone Number: To secure your space or for further information call the Trader team on 01273 616040 or email ads@motorcycletrader.net March 2015 21 P021_DIRECT PUSH.indd 21 29/02/2016 14:49 Opinion: Sean Kerr Cheap and not so cheerful Small-scale Chinese manufacturers offering cheap-as-chips products may seem enticing, but they should be approached with extreme caution, warns Sean Kerr A trip to any of Chongqing’s top five motorcycle factories will reveal stateof-the-art technology: robots and laser welding, producing top-quality products for the likes of BMW, Yamaha and Piaggio as well as their own brands. At the other end of the spectrum, things are somewhat different... Some years ago, I visited a motorcycle manufacturer that specialised in export to Kenya. Rather than sitting imperiously in its own grounds, this factory was in a small back alley trading estate in the Yang Jia Ping district of Chongqing. The plant had a single production line around which about a dozen men and women busily attached various parts and fairings to the frames in what seemed to be no particular order. There were no welders to be seen; everything had been sourced pre-welded. In companies like this, there is no R&D, there are no design departments, internal or external. Quality control amounts to riding a finished motorcycle around the small car park for five minutes before passing it for export. These firms are essentially middle-men: they don’t design or produce anything. They don’t even have anything designed specifically to order, no bespoke parts. If you are lucky they will offer you models with a selection of different fairings and wheels. Here’s the rub. For years, these ‘manufacturers’ have been making a good living from importers on the African continent, where many importers forgo efficient after-market services for cheapness. This had been a fact of motorcycling life in Africa for decades, but now exporting opportunities are falling in number (mainly due to the arrival of Bajaj, Hero and TVS, etc). As a result, smaller heard from importers and dealers who started a business relationship with such companies only to find that they have gone out of business or changed completely as soon as they hit on tough times. Some such firms employ agencies to compliance-test for them - sometimes disastrous, as unscrupulous agents fake the COC. For example, CFMoto, universally lauded as China’s most progressive motorcycle manufacturer, exported motorcycles with fuel tanks that did not operate properly to control emissions. About 1,400 vehicles were imported into America without proper emission control information labels. The EPA ordered CFMoto to recall and replace all uncertified fuel tanks with certified ones and imposed a fine of $725,000. This was not entirely the fault of CFMoto, which had employed an agent to deal with the certification. So, if you are inexperienced and looking to get into the importing of Chinese motorcycles, follow these rules: visit the factory; check the manufacturer is well established; check it is able to arrange COC; insist on receiving copies of the COC before importing, and show these to the relevant agencies in your country for verification. Most important of all, don’t let the thought of extra profit from cheaper motorcycles cloud your judgment… It'll end in tears. ■ On China chinamotorcyclenews.com “The risks with these companies are manifold. They may not even be able to offer emissions compliance, which could land you with a big fine” Sean Kerr is a China-based industry correspondent for ChinaMotor Magazine. manufacturers are looking for other western markets. What's the appeal? The markets in Europe and North America (and to a smaller degree Australia and New Zealand) are nowhere near as big as traditional Chinese motorcycle markets. However, the profit made on each motorcycle unit exported to these regions is far greater. This has caused many a small manufacturer to cast his greedy eye in that direction. Many of these smaller concerns have developed websites complete with dubious factory photos. These firms do not have the power to test their models for Euro 3 or 4, DOT or other certificates of conformity. Many inexperienced importers around the world - tempted by the cheap prices - are entering into projects with such companies. The problems with dealing with motorcycle manufacturers like these are manifold. I've 22 March 2016 P022_Kerr_dB.indd 22 29/02/2016 14:49 Brand update: Michelin Michelin’s final countdown to MotoGP With MotoGP’s season-opening race just days away, the series’ new tyre provider has been hard at work in collaboration with testers and the racers themselves I t was announced way back in spring 2014 that Michelin would become the official tyre supplier to MotoGP from 2016, replacing Bridgestone, which had provided the premier category’s rubber since 2009. The moment has almost arrived for the French manufacturer, with the curtain-raising race scheduled for 20th March in Qatar. Michelin’s engineers are flat-out in their final preparations, with official tests scheduled in Sepang, Losail, and Phillip Island. “The test in Malaysia during the first three days of February was extremely important,” said Piero Taramasso, the man in charge of Michelin’s motorcycle racing division. “Unlike the test in Valencia back in November, when only a few of the riders were running in 2016 configuration, this time everybody [except Aprilia] was on the bike that they will race this season. Not only that, but they were all running with the now compulsory electronic software for engine and chassis control. We are truly heading into the final stage of preparations.” During December and January, team riders are prohibited from testing, so Michelin’s work proceeded with test riders. “We ran at Jerez in December with Mike Di Meglio, Michele Pirro and Hiroshi Aoyama, the test-riders for Aprilia, Ducati and Honda respectively,” said Taramasso. “We also tested at Sepang in January with Colin Edwards on his Yamaha and Aoyama on the Honda so we could continue to work on the rubber compounds as well as new tyre constructions. That enabled us to determine which tyres we would make available to the team riders at Sepang this week.” The test riders returned to Sepang at the end of January. Promising start It was Jorge Lorenzo who posted the fastest lap time of the opening test of 2016 at Sepang, an early indication that he is fully committed to retaining his world championship crown this year. On both hard and soft-compound tyres, the Yamaha rider proved nigh-on untouchable in these pre-season tests. “It was a promising start,” Lorenzo acknowledged, “but we have to keep our feet firmly on the ground. The first grand prix is still some time away, and our competitors will undoubtedly redouble their efforts and dig deep to catch up. “One thing is certain – our engineers have worked hard over the winter to successfully integrate the new electronic software for engine and chassis control that we must now run.” Of Michelin’s tyres, the Spaniard commented: “The progress that has been made with the front tyre is extremely positive. Both in terms of grip and feeling, Michelin has taken an enormous step forward since the Valencia test back in November. I’m delighted, because these tyres suit our bike and my riding style down to the ground.”■ March 2015 23 p023_mich.indd 23 29/02/2016 14:50 Event update: Monster Energy Arenacross Tour 2016 ARENACROSS Entertaining the masses The final gate fell on the 2016 Monster Energy Arenacross Tour, powered by Ford Ranger, on Saturday 27th February, with news that the winter series had had a physical reach, in terms of ‘bums on seats’, of over 70,000 over just seven weekends Arenacross: the indoor spectacular 24 March 2016 p024027_arenaV2_dB.indd 24 29/02/2016 14:51 M Dan Whitby pulls off a dramatic ‘Kiss of Death’ aking an arena-filling success of the 2016 Tour was always going to be something of a tall order for e22 Sports promoter and former top pro motocross racer Matt Bates. His ambitious plans saw the series increase from eight to 11 rounds over a period of seven weekends. And, just to spice it up a little, four of the rounds at Glasgow, Belfast, Birmingham and Newcastle were gruelling double-headers. The climax of the Tour at the capital’s SSE Arena, Wembley, saw an increase in attendance of some 15 per cent with the VIP hospitality suite bursting at the seams as corporate guests from the title sponsor Monster Energy, supporting partners Ford Ranger, TomTom and WD40 mingled with manufacturer personnel from the main teams of Honda, Suzuki, Yamaha and Husqvarna KTM Kawasaki. Many punters too were happy to spend the best part of £150 to enjoy the last night of the series in style. Specialist press coverage in print, on line and via social media outlets kept the Tour topical and in eyes of the enthusiastic off-road fraternity but opportunities for raising awareness of the series. Further, the series gained attention from beyond the specialist bike press. The muscle-building and fitness prowess of Bolddog Lings Freestyle athlete Dan Whitby was put to good use and gained considerable exposure on the massively popular Men’s Health website – which has 2.4m unique browsers – and also in Cycling Weekly, the Daily Mirror, Motorcycle News and a large number of high-end regional newspapers. Television and radio were also quick to embrace the different and exciting sporting event, taking its spread to the masses. Championship success, across any discipline, is naturally of the utmost importance to manufacturers and teams - it serves to underline the capability and reliability of their products and adds a certain kudos to the brand. Yet, to many in the Arenacross audience, the outcome of the main event final wasn’t of paramount importance and certainly didn’t impact on their enjoyment of the evening as a whole. They were there to be entertained and, on that front, Team Bates delivered. The setting in the capital city, the foyer full of merchandise stalls, scantilyclad Monster Energy girls, TomTom giveaways, rider meet/greet and autograph sessions, bars and food outlets primed the thousands of fans for what lay ahead and once the intro music struck and the smoke machines fired up, they were hooked. The pomp of the opening ceremony, the strobe lights, lasers, fireworks, confetti and pyro fittingly went up a notch at London, as did the volume of the crowd. As the commentators stirred them into something of a frenzy, they were happy to show their appreciation of the performing FMX athletes and Arenacross racers. Two of the championships, namely the ProLites and SuperMinis were decided at the penultimate round at Sheffield just two weeks before the end of the series. Joe Clayton powered his 250cc Husqvarna to no less than 20 wins to emphatically take the class crown. He then earnt himself a ride in the Pro class for the final two rounds with the MVR-D Fuel Husqvarna team run by Sussex-based Chamberlain brothers Gareth and Mark. Harry Kimber was a worthy 85cc group winner. There was an air of tense anticipation on the night of March 2016 25 p024027_arenaV2_dB.indd 25 29/02/2016 14:51 Event update: Monster Energy Arenacross Tour 2016 the final. It was widely known that a Frenchman would win the Pro class title but with just three points separating first and second, the question was whether or not the Arenacross new-recruit, Geartec Yamaha’s Cedric Soubeyras or SR75 Molson Racing Suzuki’s Thomas Ramette would be the first two-time Arenacross Pro Champion and could Buildbase Honda’s Adam Chatfield add a splash of red to the championship podium. At the other end of the machine capacity scale, the young and passionate 65cc racers were on edge with just one point separating the two leading KTM pilots of Kiean Boughen and Ollie Colmer. The tension was high at the final round Ooh, la la! After a controversial 14-lap moto, Ramette became the first-ever back-to-back Arenacross Pro champion, while Geartec Yamaha’s Cedric Soubeyras took the runnersup position in his inaugural Arenacross. In a frantic scrap off the start line, it was Britain’s Matt Bayliss, Wooldridge Demolition, who charged ahead with Ramette and Soubeyras in close succession. The championship leaders soon broke away but Chatfield wasn’t about to give up; he dug deep and stayed with them. This was a plan that bore fruition for the former AX champion, as, when Soubeyras and Ramette clashed on several occasions, Chatfield was ready to pounce, stay out of trouble and take his much-deserved first win of the 2016 series. Ramette finished behind in second and MVR-D Fuel Husqvarna’s Harri Kullas third. Third in the Pro championship was Ramette’s team-mate Cyrille Coulon which helped secure the Team Championship for SR75 Molson Racing Suzuki and Suzuki GB. A high point at an otherwise quiet time of year? Certainly. A much-needed boost for the motorcycle industry and offroad in particular? Definitely! ■ Final Pro class podium at Wembley SSE Arena; (L-R) Florent Richier, Adam Chatfield, Thomas Ramette A view from the control tower Matt Bates is very much a hands-on promoter. He has in minute detail carefully choreographed every one of the Arenacross shows, working with a team of specialists providing the bespoke sound, lighting, vision and DJ’ing that sets Arenacross apart from the rest. Nothing is ever left to chance. His vast crew from the production guys out on the track through to the backroom staff are all kept in the communication loop via radio, ready to react and rally round when required. What has always been of paramount importance, though, to all involved is that, no matter what goes on behind the scenes, as far the public is concerned it’s business as usual and the Show is on. Summing up the 2016 series, Bates said: “It’s been yet another incredible tour for Arenacross and more importantly, a fantastic promotion for bikes in general. Equally the hard work and dedication from the team here at e22 Sports is something that I believe the industry can benefit from in a way that shouldn’t be missed. Facts tell us that of the 70,000 fans we attract during our eight-week tour, over 50 per cent of them are interested in bikes but don’t own one – this has to be a young, vibrant new audience that the industry needs to be tapping into.” 26 March 2016 p024027_arenaV2_dB.indd 26 29/02/2016 14:52 Feature: Advertising options WHAT ADVERTISING WORKS Given today’s endless advertising options – print, broadcast, websites, social media, et al – choosing the best types for your business isn’t easy. Trader speaks to some successful firms to find out what’s proved most effective for them BEST? W hen it comes to advertising, the sky’s your limit. In fact, if you’ve enough budget, you could look beyond the sky, as Red Bull did with its Stratos space jump. The point is, advertising options have never offered as wide a scope or variety as they do today, with more and more styles and methods forever being introduced. It’s a far cry from the marketing scene a few decades ago where the options were much simpler, with the core focuses being on either print or broadcast media. That was before the internet came along and turned everything on its head, offering companies opportunities to reach out to their customers in ways so dynamic they were unimaginable. March 2015 27 p027030_ads feature_dB.indd 27 29/02/2016 14:52 Feature: Advertising options Owing to the level of access, affordability and the immediacy of online promotions, print media has really been challenged, but that’s not to say the latter’s dead in the water – far from it. If you look inside any magazine, you’ll find plenty of adverts, placed by everyone from the biggest of bike manufacturers to the smallest of consumable businesses. No one forces such people to advertise in magazines, yet they continue they continue to do so. The boss of VE UK Norrie Kerr believes print media has retained a unique value. “I really like print media and value it highly,” he told us. “When people buy a magazine they’re making a committed purchase. They’re interested in that product and what’s inside of it. “As a wholesaler, I value that commitment much more than those who scan over something that just happens to pop up in front of them online. They might have just clicked on the wrong tab and have no actual interest in the article in front of them, or the products advertised around it, but I don’t believe that to be the case with print media.” A long-time print advertiser, Kerr admitted to having tried digital promotions in the past, but he now prefers to place advertising in magazines. “There’s much more longevity to a print advert which probably gets seen several times by the guy who bought the mag in the first place, and then several more times by the mates it gets passed around. “In my opinion, the shelflife is far more substantial for an advert in a mag, which can be put down and picked up an infinite amount of times. There’s no searching around to try and find that same offer again, as you’d have to do with a digital advert. It’s maybe a little irrelevant, but there’s also a real pride in seeing your brand in print. The two-wheel industry is relatively closeknit, so it’s a sign of status to the market, as well as an opportunity to hook new dealers and customers.” Hitting targets Kerr acknowledged the significance of targeted advertising: “Of course, you need to get your adverts in the right magazines. Thankfully for us, the scooter market only has a couple of premium titles for us to promote in, within which we feel as though we are a part of the community. “We could stop advertising, but that would be counterproductive. As CocaCola and the bigger global brands understand, it’s all about being seen regularly, so that when someone decides it’s time to change their exhaust they come direct to you. You’ve got to think longterm. “The other big advantage to being in magazines is being invited to display new products or have your products tested. You can’t buy that kind of credibility, which goes on to massively steer readers into buying your products.” Kerr has no intention of pulling out of print advertising any time soon. “There was a time when I thought print had come and gone. Digital was everywhere and I felt obliged to look into it, but online promotions didn’t bring the gains we expected them too, whereas print still keeps doing what we hope it will. “Maybe that’s owing to the dynamic of our company, but all the time we’re succeeding with traditional advertising we won’t be looking to change things”. Someone who shares a similar point of view to Kerr’s is Rock Oil’s Russell Bower. On behalf of the UK oil and lubricant giant, he places adverts in many different magazines across a plethora VE’s Norrie Kerr still prefers print advertising over digital “The other big advantage of print is being invited to have products featured and tested” of genres. “We do digital advertising, but we’re more focused on print media,” said Bower. “The industry we work in is a mature one and I think people still enjoy getting a physical product in front of them to read through in their own time. That’s the message we’ve had from specific market analysis into the best means of attaining business from the trade, and it works for us. “We promote to general customers in the same format, getting our name seen as much as possible in consumer magazines, carefully targeting specific oil products to the readerships in question. But that’s not to say we don’t also promote ourselves digitally, too.” Russell cited Trials and Motocross News (TMX) as a prime example of how Rock Oil blends print and digital advertising. “We advertise within the title but also on its 28 March 2015 p027030_ads feature_dB.indd 28 29/02/2016 14:52 Quality products warrant quality marketing Making a logo count relies on getting it seen by the target market online forum and site. Younger customers of ours are easier to access this way, possibly because they don’t buy as many magazines as their seniors, but also because they’re more likely to be viewing things online. “It’s a fine balance that we work hard on to master. In truth, advertising can be a bit of a minefield, but we’re certain that if we were stop placing adverts in magazines, or exhibiting at shows for that matter, it would likely have a negative impact on us. We wouldn’t want to risk cutting back when there’s no need to do so. Print isn’t dead, just the same as digital isn’t irrelevant. The two options complement each other.” Shifting with the times Taking a completely different perspective, Held UK’s CEO Guy Mainwaring said: “When Breaking down effectiveness of ad forms is a tricky business we first started the business, I didn’t have the money to advertise. I’m a big fan of print media and I still look forward to magazines and daily papers coming through my letterbox, but I think my love for print isn’t shared so enthusiastically by everyone. “If I’d had the cash to splash when Held UK was being established, I’d have spent as much as my budget would have allowed. In my earlier years, that had always been the way to get a message out to customers, whereas the internet seemed unproven and questionable. As it happened, my initial lack of money forced me to look at different means to market my business, with the internet proving that affordable solution.” Mainwaring explained that he is able to afford to target customers digitally for a fraction of the cost of print advertising. “A full page in any bike magazine is going to set you back at least £500, if not closer to a grand. It’s a lot of money, especially so considering the relatively small reach that it is likely to achieve. “I’ve been around the block enough to have seen the demise of magazine circulation figures. They’re not a fraction of what they used to be, but the advertising costs have remained as strong as they’ve always been. It feels like you’re getting less for the same, if not more, money. “Anyone in business knows you have to look for the best solutions to your problems and that’s why I’ve always chosen to steer clear of pricey print adverts, unless there’s a very specific feature on clothing or products from our range.” March 2015 29 p027030_ads feature_dB.indd 29 29/02/2016 14:53 Feature: Advertising options VE’s scooter parts are advertised widely in print Mainwaring’s Held UK website recently hosted a giveaway of four one-piece replica onesies. “It was a simple and quirky way to reach a lot of potential customers. All people had to do was ‘like’ the suit on a social media site to be in with a chance of winning it. Before we knew it, we’d achieved over 100,000 ‘likes’ for the products, which had cost me around £140 for all four giveaways, including the postage costs. “I’d have been lucky to get a quarter-page in a mag for that cost, which would probably have been seen by a fraction of the audience achieved online. I hate to say it, but examples like this make you realise how dead in the water traditional advertising is. That’s why everyone’s putting a greater emphasis on digital marketing. “It’s not all about the numbers, though. There are so many different types of digital advertising, meaning you can make your promotion as dynamic as you want. We’re set to release a series of video promotions for our kit, which is really exciting. It’s anything other than flat and boring. Campaigns can last for however long you want them to, but while an advert has to remain fixed once a magazine’s ad deadline has come and gone, it’s a total different scenario in the digital Held’s marketing includes racer sponsorship world. “As long as I’ve got an internet connection, I can be anywhere and make changes to my promotions at the touch of a button, generally for no greater expense. It means I can really keep on top of the trends and push the products that need promoting hardest, exactly when they need promoting.” Despite his taste for digital marketing, Mainwaring admitted that Held customers still like to view produces in hard-copy form; the firm produces a substantial, thick brochure every year, delivered to clients free of charge. Dubbed the Held ‘Live Book’, it has an online version. “The option’s there to view all our kit online, but people still go mad for the clothing catalogues. They are really well put-together, costing us around 40 per cent of our annual marketing spend, promoting our products in the best light and supported by all the info a customer could ever wish to know. “Maybe it’s that ability to just flick through the pages with ease that people like the most. I personally enjoy having a physical [representation of the] product in my hand when I’m reading, and maybe it’s the same case for our customers who request the physical brochure. Instances like this make me question “Our brochure costs 40 per cent of our marketing spend, but customers value it highly” my direction a little, but then I just think back to how far we’ve come without having to advertise in print. “In truth, every business is different and there is no one fix for all. If I had my time again my head would be telling me to stick to the digital marketing route I’ve gone down, even though my heart would be tugging me down the print path. It’s a conundrum and only you can find out what works best for your company.” Perfecting the blend Mainwaring’s concluding words emphasise the essence of effective advertising: engaging with your target customers. Some industries are better suited to digital marketing, some prefer the more traditional methods. When all’s said and done, it’s not about your personal preference of print or digital, but about choosing the one that will achieve the best results for your business. That could mean focusing specifically on one form of advertising or blending a mix of forms – as seems to be the most common practice in today’s multi-media world. ■ 30 March 2015 p027030_ads feature_dB.indd 30 29/02/2016 14:53 Opinion: Mark Williams Ending new beginnings Attempting to corral the industry into encouraging new riders on to bikes has proved hard work for Mark Williams, and he’s just about had enough… I “Euro 4 is set to further increase complexity and cost, deterring prospective new riders. The pool of CBT punters may dwindle yet more” Next Generation markswill.wordpress.com aboard a bike for the first private bodies dedicated to n the two years since this time: Euro 4 will surely reduce reducing road casualties, and column launched, I’m performance and add to the cost co-author of a landmark policy sorry to say that as far as of new bikes. It is likely, then, document, jointly written by the getting more people to take to further reduce the number of MCIA and the National Police up motorcycling, not much prospective CBT punters. Chiefs’ Council. Launched for has improved. The numbers It isn’t all gloom and doom, consultation in December 2014, signing up for Compulsory Basic though. Next Generation has Karen will be responsible for Training (CBT) has remained www.bullitmotorcycles.com drawn attention to various overseeing all training and stubbornly low, with only 4,500 incentives and ideas that might safety actions that may then people taking their CBT test help to encourage newbies, become policy. last year and several training However, as centres closing regularly bemoaned down. in this column, With its nobody else, various tiers of aside from the accessibility/ MCIA, vigorously qualification, and consistently we know that promotes the the licensing cause of getting regime is including government discounts more bums on seats. As noted onerous and even confusing – for electric bike buyers, in my October column, the obstacles further compounded improved training standards, motorcycle media seems fixated by the ever-increasing cost of reductions in test fees and of on promoting large, powerful insurance, safety equipment course the vast numbers of and exorbitantly expensive and indeed suitable machines. small-capacity Chinese imports superbikes to a dwindling I’ve highlighted all this and that make entry-level bike number of middle-aged riders. more over the past 24 months, ownership more affordable. They refuse to ponder where and with the long-awaited, if not We’ve also reported on the their next generation (sic) of feared implementation of Euro efforts of the MCIA to aid and readers might come from: a 4 legislation on 1st January, promote the cause, albeit not textbook case of fiddling while things could get worse. always to the universal approval Rome burns. How different Euro 4, put simply, is a of the trade (as in the case of the from the Seventies and Eighties, two-stage directive requiring all Get On campaign). when changes in legislation bikes over 125cc to have ABS, galvanised mass protest from permanently-on headlamps, the media if not from the people harsher emissions standards Shining light www.neco.be and On Board Diagnostics One of the shining lights in affected. (OBD) that constantly monitor the MCIA, director of training And on that sad note, I must the electronic aspects of Karen Cole, recently narrowly announce that I’m ceasing emissions controls. This will missed out on receiving the to produce this as a regular require dealers to have the Institute of the Motor Industry’s column, partly because of the equipment they can plug into a ‘Specialist Centre of the Year lack of response from the trade bike’s OBD module and check 2015’ award for her work – and the motorcycle media – Mark Williams it’s working correctly. Come setting up and developing and partly for personal reasons. is a veteran 2020, more technologically the Motorcycle Industry However, it doesn’t mean that motorcycle complex OBD systems must Accreditation Centre, a first Trader is abandoning the issue journalist with a be fitted to bikes, further within the EU. Karen remains of new riders; it naturally special interest increasing complexity and cost. a leading force in the training remains a high priority. In the in the future of Here again lurks a deterrent field as a Director of RoadSafe, meantime, watch out for new British biking. anyone minded to clamber contact a partnership public and riders… in every sense. ■ For dealer to information please HenryofMaplethorpe, UK Brand Manager: 2 year manufacturers warranty | RRPs from £899 inc vat T: +44 7947 246 724 | M: henry@mooof.eu December 2015 31 p031.indd 31 29/02/2016 16:24 Brand spotlight: Kuberg Hitting the clean trail Czech e-bike brand Kuberg has a new UK distributor and new off-road models, including kids’ machines which were recently tested in the youth classes of the Arenacross Tour C heshire-based E-Scape is the UK’s first dedicated electric offroad riding centre. Proprietor Stuart Rutter recognised the potential of the green meanies and was quick to get on board with the Czech brand Kuberg. The first promotion, a race for seven to 10-year-olds at the penultimate round of the 2016 Monster Energy Arenacross Tour, was held within weeks of the new supply-line being agreed. The ultra-keen Youth 65 class contenders took to the Kubergs like the proverbial duck to water and did not hesitate when the opportunity was provided for them to race the innovative Cross 14kW motocross bike. They were given a couple of laps in which to practise before taking to the full Arenacross race circuit - jumps, tabletops, whoops, berms and all in front of thousands of spectators at the Sheffield Arena on 13th February for the first of a tworound mini-championship. Clean and linear The AX riders are used to charging around on superquick and nimble 65cc KTMs and so it was surprising to find out that their batterypowered steeds were only around a second down on lap times. But this was no surprise to Rutter: “The Cross is perfect for young, advanced riders looking for massive acceleration and precision control. The beauty of electric power is that it’s completely clean, 32 March 2015 p032033_kuberg_dB.indd 32 29/02/2016 14:57 Start SPECIFICATIONS Motor: Batteries: Controller: Range: Input: Transmission: Final drive: Top Speed: Charge time: 36V, Peak power > 3kW 12Ah SLA x 3 PWM, 40 amp Up to 2 hours Standard 110V or 220V Clutchless one-speed 69T/10, chain 219H Approx 17 mph (27 km/h) 100 per cent - six hours Chassis Frame: Wheelbase: Seat Height: Handlebar Height: Front Brake: Rear Brake: Brake: Forks: Shock absorber: Tyres: Weight: Colours: Carrying capacity: Warranty: WiFi ready Steel double cradle tube frame, powder-coated 37ins (95cm) 25ins (63cm) 32.5ins (83cm) Hydraulic Disc Brake system Tektro Auriga Hydraulic Disc Brake system Tektro Auriga Discs - diameter160 mm Telescopic Spring 16” x 2.4” Kuberg Knobby 77 lbs (35 kg) White 220 pounds (100 kg) 90 days Trial E Cross Recommended retail prices: Start £799 Trial E £1,099 Cross £1,249 Free-Rider £3,500 Free Rider Contact: E-SCAPE. T : 03330 117233. E : Kuberg@e-scape.org.uk. www.kuberg.co.uk linear, cheap to run, almost maintenance-free and virtually silent. “At the same time, our little bikes will totally outrun a lot of 50cc-plus bikes on acceleration, and will outtorque them on the hills. What’s more, the Kubergs the guys were riding at Arenacross were only putting out around half the power, as each bike has a power control which means you can easily set the top speed.” When quizzed about their thoughts on the little electric crossers, the youth riders were unanimous in their praise, summing them up as powerful, easy and fun. As well as being promoted as safe and quiet, the Kuberg can run on a single battery pack for over two hours of normal stop-start riding. Even when the batteries are drained, they can be switched to a backup pack in a little while. Kuberg bikes will retail for less than petrol-powered starter bikes, too. ■ “The beauty of electric power is that it’s clean, linear, cheap and almost maintenance-free” March 2015 33 p032033_kuberg_dB.indd 33 29/02/2016 14:57 Opinion: Stevie Muir E-bike, moped or bike: what’s the difference? As the popularity of electric bikes continues to grow, the MCIA is being called on to clarify issues surrounding classification and legality, as Stevie Muir explains Association Voice mcia.co.uk A Stevie Muir is press officer for the Motorcycle Industry Association. s more and more dealers look to diversify, we at the MCIA are getting quite a few enquiries about the regulations for selling electric bicycles. Though the MCIA doesn’t represent the electric bicycle industry at all, we do have to understand the rules surrounding their classification. This comes under the remit of the Association’s project manager for alternative powered vehicles, Dave Luscombe. Dave tells me that the question he is asked most often is, at what point does an electric bicycle become a moped or motorcycle? The answer is straightforward: as soon as it is capable of producing more than 250w. Judging from some of the questions regarding electric bicycles and ‘speed pedelecs’, some people wrongly assume that bikes that can be propelled by pedal power are exempt from rules relating to power output. It’s true that the licensing framework was not developed to encompass high-powered electric bikes, but it does apply to them now. An electric bicycle is a machine producing 250w or less. It can be ridden on a public road or cycle path or anywhere you can legally ride a regular bicycle. No helmet is required, no tax, insurance, licence or certificate of roadworthiness: the same rules as for a push bike, except that the rider must be over 14. If it is over 250w, however, it’s a completely different matter. When intended for road use, an electric bicycle or speed pedelec over 250w and not over 4Kw is classified as a dealers to understand how to sell such bikes intended for off-road use. “Essentially it’s a motocross machine and so is liable to the same rules… The machine needs to be CE marked or on the FIM competition list.” The same access restrictions apply too. It makes no difference if you can flick a switch back to 250w: the bike is classified by its maximum power. You can of course use any vehicle you like on purely private land, but that applies to so few people that it’s barely relevant. Electric bikes offer tremendous fun and are likely to win new converts to motorcycling. At the moment, though, they are not outside of any current laws, nor do they have special laws of their own. It might make sense to relax the rules around mopeds, as some other EU countries do, but that's another discussion for another day. What’s important to remember is that anyone selling a bike over 250w and not making it absolutely clear to the customer that they have bought a moped/motocross bike is mis-selling. Having pedals does not give any special rights or dispensation if the bicycle is over 250w. Anyone with specific enquiries should contact Dave Luscombe: Dave@ rowanpublicaffairs.com. ■ “If an e-bike produces more than 4Kw or is capable of more than 28mph, it’s classified as a motorcycle and the same rules apply” moped (L1e-A or L1e-B), and so much comply with moped rules (including the 28mph speed limiter). A license or CBT is essential, a helmet must be worn, L-plates, etc. In a nutshell, an e-bike over 250w is a moped and needs to be registered as such. If the bike produces more than 4Kw or is capable of more than 28mph, then it is a motorcycle and must comply with the rules which apply to motorcycles of a similar output. Because electric bicycles are not currently typeapproved, single vehicle type-approval is needed, and an insurer willing to sell a policy needs to be found. To comply with the law, all these requirements must be met and the seller must make them very clear to the buyer. Many machines over 250w are being sold for ‘off-road use only’. Dave Luscombe has identified an easy way for 34 March 2016 p034_ass voice.indd 34 29/02/2016 14:59 World market: China Domestic troubles, global impacts With sales falling and urban bike bans continuing to impede progress, big trouble in China’s industry could represent at least a little strife elsewhere, as Sean Kerr explains M any issues have surfaced recently concerning the Chinese domestic motorcycle markets, and it has left some wondering what effect, if any, it will have on the international bike markets. There is no established secondhand car market in China, with a notable absence of used cars lots. Second-hand cars seem to be mostly traded through private sales. So it’s not as though cheap cars are replacing motorcycles, yet motorcycle sales within China are falling. It may seem surprising that the majority of big Chinese cities have banned the use of internal combustion engine bikes within the urban areas, and indeed this prohibition is a contributing factor to the decline of domestic bike trade. CAAM (Chinese Association of Automobile Manufacturers) has made requests to the government for the motorcycle ban to be lifted, in light of falling output and sales. Motorcycles are not substituted by cars, but by electric bikes and mopeds. The industry difficulties are affecting senior motorcycle manufacturers all over China.” Motorcycle exports have suffered, and according to the latest data sales remained low throughout last year. Output and sales registered less than two million units each month. Many producers are worried and aren’t sure what the future holds. Li Bin, secretary general of CAAM Motorcycle Chapter, told me that it’s “the worst time ever for the Chinese motorcycle industry. China is executing the world’s bicycle lanes it tends to be a bit precarious on the road, especially when taxis are going somewhere in a hurry… on an electric scooter, you don’t have the power to pull away from trouble. I can only see the accident figures increasing under the current policy, and I would certainly get back on a gas motorcycle given the chance.” Knock-on effects abroad It may be difficult to see the correlation between the domestic and international markets but they are linked and affect each other. It’s all to do with the supply chain. China’s biggest producer is Haojue. On the international stage, Haojue aren’t well known because their main focus is on domestic sales. If their sales drop, then they produce less, which in turn means they buy less raw materials – and the subsequent fall in demand raises prices and affects everyone. And when the big exporters are hit, it provides a chance for India to take a piece of the cake. India has no such restrictions on urban motorcycle riding, and so its motorcycle market forces are gaining strength. India has been able to enter into direct competition with China on many markets. At a recent meeting of the Chongqing Motorcycle Council, Chinese motorcycle historian Guo Changjun stated: “If the Chinese government doesn’t review its policy on motorcycle riding in cities and towns, our rank in the world could fall behind India within five years.”■ “China is executing the world’s strictest standards for motorcycle production: bikes are banned in 190 Chinese cities and towns, greatly affecting sales” Bans biting hard Despite supplying half the world’s motorcycles, China’s companies are facing tough times at home. Output has taken a hit and CAAM claims that another problem, on top of the slump in domestic demand, is that of poor management by company bosses. Dong Yang, a member of CAAM, commented: “The motorcycle sales decline is not caused by consumption substitution, but by management problems. strictest standards for motorcycle production, even stricter than those in Europe. What’s more important is that more than 190 Chinese cities and towns ban the use of motorcycles, and this has greatly affected sales.” With over 200m electric bikes and scooters in use in China and their popularity growing, they are a direct challenge to petrol engine motorcycles. Needing no licence, and exempt from urban bans, electric bikes make sense for many people. Scooter rider Lui Huang said: “Although my electric scooter is usable in Beijing, I do notice that if I do not stick to the March 2016 35 p035_China_dB.indd 35 29/02/2016 15:00 Trader: We mean business MOTORCYCLE TRADER – WE MEAN BUSINESS EST 1 Motorcycle Trader is distributed to hard-core UK motorcycle trade and industry business owner/operators and key industry personnel. Motorcycle Trader is not bulk dropped at a bought-in address list of miscellaneous premises that have never requested a copy and have zero interest in the motorcycle trade and industry. 36 March 2015 P036037_WE MEAN BUS.indd 36 Motorcycle Trader balances essential E TAG editorial and valuable advertising content to ANVIL HIR AHA YAM G IN C A ensure that both gain maximum exposure.R BSB 2016 Adverts aren’t crammed in to the point where they disappear. The Motorcycle Trader website at www.motorcycletrader.net provides the latest trade and industry news online at the industry’s longest established UK motorcycle trade and industry specialist news website with a searchable news archive going back eleven years. Trader Daily News continues to deliver the latest news on a daily weekday basis, direct to your inbox. LOGY O N H C E NO T A N Trader Daily News reaches more people every E N I L ICE TO than Expo doesRonce O H PUweekday working a year. C S ’ E THE RAC NTED! WA DEALERS E WITH TH D R A O B F GET ON RANGE O T S E G R LA WORLD’S CLE LUBRICANTS Y MOTORC o.uk oline.c s@put s on, tact u r email: sale n o c Simply 8 349333 o 29/02/2016 15:01 77 tel: 01 M Motorcycle Trader is aimed squarely at the motorcycle business owner/operator, providing up-to-the-minute business, legal, employment, marketing and specialist articles written by true experts and designed to keep the busy owner/operator up to date in a concise and informative manner in an easy to handle format that is retained for long-term reference. Motorcycle Trader isn’t designed as a fold-up and throw red-top tabloid gossip sheet, aimed at the staffroom tea-break and an early bin. We don’t have time or space to waste on back-slapping chit chat, or in wasting your time or ours attempting to establish our biker credentials. 2016 R E D TRA EST 1895 E TAG AMAHA 016 ng s EST 18 oon 95 MO TOR CYC LE TRA DER et ader.n rcycletr w.moto ■ ww y tr s u d e and In The le Trad torcyc Ess the Mo ent to e uid ial G G l a ti Mat uide 19T9h5e Essen Blac to t k/Fl he M uo O oto W hat a rang rcyc r e impli e the le T rad catio real P oG ot e an M LP20 ns? y for Blac ad d In re g k/M Gettin dus etal try /Wh ■w ite ww .mo Heav torc y-du ycle Whi Target chain ty lo trad t c e/Bl s and ks, er.n g tin a anch arke ck/R e m ng si ors ed Asses ns tio op tititim titi RMICHELIN Rti £ titi5 TOR EURO 4 BEAT THE THIEV ES CYC LE T RA D ER OSS ARENACR N IO T AC heads JA N /FE 6 ADER f-road When of indoors… B2 01 TR RCYCLE R n/Bl AM ack or B la TIta MO WHERE TO E? ADVERTIS MOTO Mat E L C Y C R O T O M £2titi MARCH Dare New to be d 2016 iffere Btix Desi nt titi V gns, titi R com Rti i CH-C IN CH H-CHANG ES An in INA dus tr cons olida y underg tion oing MCIA REVIE 2015 Look W in titititi tititititi tititititititi titi ti titititi tititititititi tititi U titi K titi PRODUC titititi Ntiti titititi tititititititi■ EW titititiS & titititititi tititiN titi S ti tititi tiB tititiEtiti titititititi ■tititiUtitititiStitiIN tiEtiStiT titi ti A ti L LEGAL titiTtitiNtiStititititititititi ■ OPINIO tititi /Flu p Ye llow B j, Slo Kran FL ang UO e or Blac k venia year g back o of pr ogre n a ss Kuberg’ laelck/Fl od uo O lightest m r 502 2016 ed OAD THE OFF-R E IK E-B s laBtest, 6, 4 MARCH OLOGUYK Deal ers r ■ NE equ WS E ired information or■ Nto IC For more S E find out about advertising W E ■N TS ■ W PR ck/R O MICH P036037_WE MEAN BUS.indd 37 d 1 _UK.ind 5mm ad 180x12 eWild__ nake ELIN_A ww w.m itas -mo to.c om a ce ofj e lošk ., Šk .o.o vate ch d Unit , Sa ess usin le B MC 3 XS 8 COO T MA rcyc TORY THE DIREC 10:13 12:02 /2016 /0216 29/02 23/20 M SPO C 29 RTY 3+ oto TRA THE DDE MART IRECT ORY M DIA C 28 MO ND S Mit as M +PLUS +PALUDSE MART TR .uk MC MO 20 NSU M sta DUCT U S LEGA SINESS team opportunities, call the Trader on 01273 616040 or L L ■ OP ATEST & I NION email ads@motorcycletrader.net S March 2015 37 29/02/2016 15:01 TRADEMART Join the new Formerly the MRA Free legal advise, HR guidance, Help with Tax & VAT Plus a voice to Government and your manufacturers Call: 01788-538332 or nmda@rmif.co.uk Suppliers of suspension products & parts for Road / Off Road / Racing 01283 559000 www.k-tech.uk.com MOTORCYCLE DEALER WEBSITES £120 • INCLUDES 12 MONTHS HOSTING & SUPPORT • CHOOSE YOUR LAYOUT & COLOUR SCHEME • 7 PAGES OF YOUR CHOICE • BIKE TRADER/CATALYST FEEDS • E-NEWSLETTER • EASILY UPDATE STOCK & CONTENT FUL OPTIMISED WITH GOOGLE SITEMAP • FULLY HIGH TECHNOLOGY - LOW COST 0800 876 66 96 WWW.MWM-SYSTEMS.CO.UK 38 March 2016 p038039_Trademart.indd 38 29/02/2016 15:01 TRADEMART You are working. Time is tight. You need to know the latest trade news. The latest industry news. The latest business news. And you need to know today. Not next week. Not next month. Today. Industry and business is moving fast. In 2015 you simply can’t afford to make business decisions on month old information. Motorcycle Trader Online has been bringing the latest trade, industry and business news to the UK motorcycle trade and industry non-stop online every day for 12 years The site visitor count at www.motorcycletrader. net is now over 40,000 a month from over 15000 Unique IPs. The unrivalled TRADER DAILY NEWS service sends the latest top news stories to over 8,200 e-mail addresses. If you aren’t already receiving the Trader Daily News and you want today’s news today, rather than next month, then sign up for free at www.motorcycletrader.net today. If you want to get your news read today instead of next month, then send it to news@motorcycletrader.net TO ADVERTISE HERE CALL ROD SOPP ON 01273 616040 OR EMAIL ROD@REDCAT.CO.UK AGIP OIL UK DISTRIBUTOR Tel: 01992 464199 Fax: 01992 441 866 Email: motoworld@superformance.co.uk Website: www.motoworlduk.co.uk PROTECTING, PROMOTING AND EXPANDING THE MOTORCYCLE INDUSTRY Join us ‐ together we have a stronger voice. To find out more visit www.mcia.co.uk EXCLUSIVELY BY March 2016 39 p038039_Trademart.indd 39 29/02/2016 15:01 Business Journal Would you credit it? Offering consumer credit can be an effective way to increase income, but there are myriad legislative hurdles and potential pitfalls, as Adam Bernstein explains T he growth in consumer credit as a marketing tool is quite remarkable; figures reported by the Telegraph in June 2015 noted that consumer credit approvals were 7.6 per cent up on the previous year. A number of reasons are cited in the report: squeezed incomes, but also low interest rates. Borrowing £5,000 in 2013 cost seven per cent, but the same amount can now be borrowed for 3.3 per cent. Sportsbikeshop.co.uk lists a Duchinni D101 for £39.99 and an Arai RX-7V RC that costs £2,499.99. Credit, as any retailer knows, is a great way of selling big-ticket items. What is credit? Section nine of the Consumer Credit Act 1974 defines credit as being “a cash loan, and any other form of financial accommodation”. In simple terms, this means that a business involved with finance for goods, to be repaid in instalments, or simple loan advances, will be subject to, and regulated by, the Act. The government website expands on this and states that the rules cover firms selling goods or services on credit (including hire purchase); hiring or leasing out goods for more than three months; lending money; issuing credit cards; arranging credit for other people; collecting or purchasing consumer credit debts; and helping people with debt problems or advising on people’s credit standing. Interestingly, some business-to-business transactions are caught too. The government says credit can only be given to sole traders, partnerships with fewer than four partners and unincorporated associations by regulated firms. Heather KorwinSzymanowska, a dispute resolution solicitor and associate with Stephensons, is clear on the need to comply with the law. “Any business thinking of offering credit to consumers must first have authorisation to do so.” She explains that, up until April 2014, consumer credit licences were granted by the Office of Fair Trading (OFT). However, the OFT closed in April 2014 and handed over its regulatory powers and responsibilities under the Act to the Financial Conduct Authority (FCA). The cost of a licence isn’t horrendous, starting at £135 per year and depends on turnover and type of licence. More detail can be seen on the FCA website at http:// tinyurl.com/nc5gqeh. The FCA has a range of powers and can make legally binding rules for those registered with the body. Its handbook (http://tinyurl.com/nanjty8) sets out an extensive list of legally binding principles that applicants must adhere to in order to secure (and keep) their licence to offer consumer credit. Organisations are expected to comply at all times. “One of the key requirements set out by the FCA is for businesses to treat their customers fairly,” says Korwin-Szymanowska. She adds: “When assessing applications, the FCA will review a number of different factors that highlight how a Sanctions, regulation and enforcement Non-compliance with the Consumer Credit Act can lead to a fine, payment of compensation to a consumer, the revocation of a consumer credit licence or criminal prosecution. Further, the FCA can impose sanctions and penalties on any organisation posing significant risks to consumers. While the FCA has powers over regulated businesses, it can deal with unregulated businesses too. Firms that operate outside of the law can be prosecuted, closed down, and their assets frozen. The same applies to the individuals operating the firms. Those firms that break FCA rules – as opposed to the law - can have restrictions placed on them, be fined, ordered to pay redress, and can have their authorisation taken away. The FCA also carries out regular assessments, dependent on the size of the firm and the risk level. This is usually once every four years, but can be more regular, and often takes the form of a face-to-face interview or a telephone interview. Investigations may follow if a risk is identified. As well as acting on complaints it receives from consumers, the FCA also requires firms to keep and submit regular records of any complaints they receive directly. It also receives information from data analysis, ‘mystery shops’ and whistle-blowers to identify any breach of FCA principles. Organisations that carry out unauthorised (credit) business risks falling foul of section 19 of the Financial Services and Markets Act 2000, carrying a prison sentence of two years, a fine, or both. 40 March 2015 p040042_Bus Jour_dB.indd 40 29/02/2016 15:02 firm puts the fair treatment of customers at the heart of its business.” Credit criteria Factors include the business plan; interactions with customers; the judging of eligibility criteria; the relationship management; regime compliance; and the systems, controls and organisational structure. Korwin-Szymanowska explains that the FCA applies a ‘fitness and proprietary test’ when assessing whether a business, and the people running the business, are to be granted authorisation. “In essence, this looks at the honesty, integrity and reputation of an organisation, its competence, capability and financial soundness. The FCA will also consider the activities of the business as a whole. The test is a rigorous one, and if you are applying for authorisation, you will need to be able to provide evidence.” In conclusion Those wanting to offer credit would do well to spend time on the FCA website, reckons Korwin-Szymanowska, as it provides information on how to apply, and the fees involved. By extension, firms should consult FCA guidance or a solicitor to find out exactly what type of authorisation “Borrowing £5,000 three years ago cost seven per cent, but now costs just 3.3 per cent — credit is very attractive to customers” they require, and how to get it. Given the serious penalties in place for ignoring the law, it is important that any business considering offering consumer credit to their customers is well informed and takes a thorough approach to meeting FCA guidance and the Consumer Credit Act. For the uninitiated, this can be a daunting task. ■ Making Tax Digital – whether you like it or not HMRC is transforming tax returns as it rolls out Making Tax Digital. But do we really want our returns fully digitised without prior consultation? Jason Piper investigates D o you fancy having to buy new a new phone or computer, and learn how to use new software, just for HMRC’s benefit? Would you volunteer to prepare your accounts four times a year instead of just once, and then have to do a tax return on top? Do you trust an HMRC computer to get your business’s taxes right without you having to check them? HMRC’s latest initiative, Making Tax Digital (MTD), could involve all of the above becoming a reality for every small business so it’s vital they speak to policy-makers before the summer is out. As anyone who runs a business will have noticed, technology is changing the way that you have to deal with the authorities. There’s VAT and, if you’re incorporated, corporation tax returns, and the vast majority of self-assessment income tax returns are filed online these days too. Off the back of the broadly positive experience of implementing RTI for employers with PAYE obligations, HMRC and the government have now announced that they want to go a step further by requiring, as well as records of employment-related taxes, regular updates on tax information for every business in the country. Time is short Compulsory online everything for everyone is the basis of HMRC’s new Making Tax Digital proposal. It started life in March 2015 as “making tax easier” but by December the detail had stared to emerge and the name had changed. HMRC and the minister David Gauke are keen to stress that they’ll be consulting “in detail” throughout 2016, but the timetable is fixed, and many would say too ambitious. The first businesses affected will be reporting all their tax information to HMRC online, quarterly, in real time from 2018. That means the legislation will have to be in the 2017 Budget, so it’ll need to have been written by the end of 2016 – realistically, well under way by late summer this year. We don’t know yet how March 2015 41 p040042_Bus Jour_dB.indd 41 29/02/2016 15:02 Business Journal HMRC will be managing the rollout, but it sounds as though it’ll be based purely on size, not sector. Even if you already keep your records online and up to date, there’s still going to be an additional step. HMRC wants you to send it details, probably more or less in line with what you do for VAT (assuming you’re registered), of your headline financial information so that you can be kept up to date with your evolving tax liability. Supposed light touch You may think that sounds great, or you may think it sound like a nightmare. The aim is for the reporting to be ‘light touch’ – because every business in the country is expected to keep its records using apps, so that just a single touch of a button will send HMRC what it wants from your records. The reality may be quite different. You will need to start using HMRC-approved software for your records. We don’t yet know exactly what that software is going to look like, but we do know it won’t be just an Excel spreadsheet. Somehow, you’ll need to get your figures into a format that HMRC will accept. HMRC seems to be taking the line that since employers were able to cope with RTI, often by asking agents to file for them, small businesses will be able to cope. But the ask is very different this time around. HMRC likes to quote proportions and percentages to show how MTD would be good for the majority, but there are 490,000 small and micro businesses that, by choice, don’t communicate with government online now. There’s another 300,000 who “can’t but would” – and a further 1.9m who are going to struggle. And what about the “light touch interaction”? The Cabinet Office recently “HMRC wants to fully digitise your tax returns - an ambitious plan - and the timetable is fixed. Time is short; make your concerns known now” assessed various parts of government’s online presence of how easy people will find it to use, on a scale from one (never have, never will) to nine (expert). HMRC’s selfassessment offerings come out one notch below the highest, scoring an eight confident user requirement – and yet, the MTD target audience are mostly languishing at five (learning the ropes) or below. Destined to fail? None of this means that MTD is destined to fail. But of course there is a risk that it could – potentially, with businesses taking the blame for a flawed system. And remember, it’s not just HMRC involved in implementing this. It’s got to come from parliament, and MPs have already debated it once. The take-away here is that it may be worth writing to or emailing your MP. If you can’t find a template online, contact your local trade body or ask your accountant about it. Think carefully about what would work for you, and what might even add value to your business – planning, cash-flow, even just basic recordkeeping – and if it’s best done online, then tell HMRC and your MP how that would work. If it wouldn’t work for you, tell them, now – because you won’t get another chance. You can find contact details for your MP at http:// www.theyworkforyou.com/ mps/. Keep an eye on https:// www.gov.uk/government/ publications/making-taxdigital for updates. Jason Piper is senior manager for Tax and Business Law at the Association of Chartered Certified Accountants. ■ 42 March 2015 p040042_Bus Jour_dB.indd 42 29/02/2016 15:02 THE MOTORCYCLE TRADER DIRECTORY Looking for a motorcycle trade-specific supplier? 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Call Bikesure today on 0800 916 1250 Bonhams London T: 08700 273 616/643 Bowbury Enginering Derbyshire T: 01332 298523 Birchills Automotive W.Midlands T: 01922 628379 Boyer Bransden Electronics Kent T: 01622 730939 Brakefree Nottinghamshire T: 0870 242 7570 Branson GB Somerset T: 01278 420101 Brenta West Sussex T: 01273 595746 Bridgestone UK Warwickshire T: 01926 488540 Britbits Dorset T: 01202 483675 British Automobile Racing Club Hampshire T: 01264 882200 British Dealer News Devon 01237 422660 British Motorcyclists Federation Leicestershire T: 0116 2795111 British Schoolboy M/C Association Gloucestershire T: 01453 766516 British Standards Institute Hertfordshire T: 01442 230442 Brituro Silencers W.Midlands T: 0121 356 1110 Broomhill Composites Essex T: 01376 552 657 Highlight your company entry from as little as £20. Call our sales team on 01273616040 March 2016 45 listings DEC.indd 45 29/02/2016 15:21 THE DIRECTORY B-C www.motorcycletrader.net BRP Recreational Products Dorset T: 00 800 25255050 BR Special Tuning Herefordshire T: 01497 821 234 Bruntingthorpe Aerodrome & Proving Ground Leicestershire T: 0116 2478030 BSA Co Hampshire T: 023 8036 6404 BSM Rider Training Somerset T: 01454 202262 Buffera Hertfordshire T: 01707 852244 Bulldog Security Products Shropshire T: 01952 728171 Bullet mc-online London T: 07956 954866 Bullet Polish Worcs. T: 01886821330 Bull-it Jeans Hampshire T: 01489 582707 Bumpy W.Yorkshire T: 01924 470432 BURLY BRAND T: 0161 337 4390 BWP Spark Plugs Pembrokeshire T: 01646 687987 Bykebitz Hampshire T: 01252 870900 C C & C Supplies Hampshire T: 07802 831781 C Wylde and Son W.Yorkshire T: 0113 246 8888 C-Dax Systems Norfolk T: 01953 609999 Cadwell Park Lincolnshire T: 01507 343 248 CAMBRIAN TYRES North Parade Aberystwyth SY23 2JR T: 01970 624004 F: 01970 624382 E: mcsales@cambriantyres.co.uk www.cambriantyres.co.uk Cambrian Tyres is the UK’s largest distributor of all major motorcycle and scooter tyre brands, offering unparalleled availability and excellent trade-only prices, all available for next working day delivery across the majority of the UK. We have recently invested in a brand new warehousing facility which was has now been completed, which increases our capacity and allows us to streamline our services, offering our customers an even better service moving forward. Our sales and technical team boast a combined 250 years of experience in the motorcycle and tyre trade, and are on hand to offer impartial advice on all of our product lines, ensuring that your customer gets the right tyre for their needs. We have regular special offers throughout the season, giving our customers the opportunity to make excellent margins and remain as competitive as possible in the current climate. Many of these special offers are exclusive to Cambrian Tyres, including our amazing free motocross tube deal on the latest Bridgestone Battlecross tyres. Our essential trade catalogue is packed with special offers, technical data and details of every single product in our range, along with the trade price so you can add the mark up that works for your business. Accept no imitations! The Cambrian Tyres website gives you access to a secure trade, so you can check stock and prices at the click of a button, see our latest offers, and search our comprehensive tyre size guide. Customers can also benefit from our 24/7 online ordering service. With everything under one roof – why call anyone else? Cambridge Auto Bulbs Cambridgeshire T: 01954 231611 CAP W.Yorkshire T: 0870 122 2211 Capital Bank Motorcycles Merseyside T: 0845 300 0769 Carbon Can Company S.Yorkshire T: 01302 339031 Carbontek Racing Surrey T: 0208 6600444 Carole Nash Cheshire T: 0161 9272424 Carrera Leathers Hertfordshire T: 01763 247365 Castle Combe Wiltshire T: 01249 782 417 Castrol UK Wiltshire T: 08456008125 Catalyst Computer Systems Leicestershire T: 0116 230 1500 CCM Motorcycles Lancashire T: 01204 544910 Celtrade Leicester T: 0116 2449846 Central International Warwickshire T: 01926 430562 Central Wheel Components West Midlands T: 01675 462264 Cetem Polishing Supplies Lincolnshire T: 01472 824520 CGH Imports Staffordshire T: 01283 500450 Champion Equipment Norfolk T: 01953 888664 Chandler Direct West Yorkshire T: 0845 000 3035 Channel Rider Training Kent T: 01303 220800 Charnwood Classics Ltd Leicestershire T: 01509 508 905 Cheffns Cambridgeshire T: 01223 213777 CI Sport Surrey T: 01372 378000 CIA Warwickshire T: 0844 88 88 323 Cipher Graphics Staffordshire T: 01782 5255002 Cirrus (UK) Norfolk T: 01379 853129 Classic Motor Cycles Hants T: 01794 518 433 CLASSIC BIKE SHOWS Lincolnshire T: 01507 523 456 www.classicbikeshows.com Classic Bike Shows organises an evergrowing portfolio of motorcycle events Highlight your company entry from as little as £20. Call our sales team on 01273616040 46 March 2016 listings DEC.indd 46 29/02/2016 15:21 THE DIRECTORY B-C www.motorcycletrader.net including the two world-renowned annual exhibitions at Staffordshire County Showground. Celebrating vintage and veteran through to modern and off-road, each show offers something for anybody with a passion for two wheels. CMS Wholesale Devon T: 01392 202670 Clinton Enterprises Leicestershire T: 01455 292111 Competition Logistics Derbyshire T: 01332 695258 CLEMENTS MOTO LTD Compass T: 07866 559515 Unit 1a Woolton Farm Bekesbourne Canterbury Kent CT4 5EA T: 01227 720700 E: customer.services@ clementsmoto.co.uk www.clementsmoto.co.uk Clements Moto have carefully selected brands in non-conflicting market sectors, which allows us to serve dealers with singular or multiple product lines. At the market entry level we have the long established Chinese scooter brand, Baotian. In addition we offer lightweight geared commuter bikes from Zontes, which have been acclaimed by the press and dealers alike. Complimenting both, we have recently introduced our own house brand, Motorini. Operating in a different market sector, we are proud to represent Fantic Motor. The iconic Italian manufacturer produces a high quality range of Super Moto and Enduro machines. Quadro vehicles from Switzerland introduce another twist in our niche mix, with a range of innovative 3 and 4 wheeled scooters, which offer true diversity in any dealership. Dealers are supported by a responsive head office team and regional sales managers. We are always happy to hear from interested dealers. Close Motor Finance S.Yorkshire T: 01302 646 619 CMC Distribution Dorset T: 0870 4461644 CMF Engineering Herefordshire T: 01989 769191 Colin Appleyard Sport & Pleasure West Yorkshire T: 01535 606311 CONTINENTAL TYRES Cambrian Tyres North Parade Aberystwyth SY23 2JR Brand Manager: Graham Matcham (07772 911137) E: graham@cambriantyres.co.uk www.conti-bike.co.uk Continental continue to be at the forefront of motorcycle tyre development in order to meet the changing demands of both riders and machines, and 2016 is no exception. The innovative new ContiSportAttack 3 is our most advanced hypersport tyre to date, featuring the unique Grip Limit Feedback Technology, and excellent durability, to offer sportsbike riders amazing performance and tyre life in all conditions. This will be the choice of California Superbike School in the UK for 2016. We offer a market leading range of adventure sport tyres, from the road-biased ContiTrailAttack 2 to the ever popular big block TKC 80. For those who want something in between, the TKC 70 has been a big hit since its introduction last year, giving great performance both on and off-road, without compromising on mileage. The ContiRoadAttack 2 EVO range has also been expanded to include to new GT specification tyres, aimed at the likes of the FJR1300, giving riders of heavy tourers excellent performance on wet and dry roads, with precise and neutral handling. The ever popular ContiMotion range continues to be a big seller, and will include 2 new sizes in 2016, offering a premium quality sport touring radial for an even lower price than in 2015. This year we have also continued to see a growth in the custom segment, with the ContiMilestone selected by Moto Guzzi as the OE fitment on the new V9 Bobber, and the ContiGo! also proving very popular. For racers, we will also see the introduction of the brand new ContiTrack racing slick, available in six sizes, and a variety of compounds. This will further complement our range of classic and road legal race tyres, which have been a big hit in the paddock. Cambrian Tyres are continuing to invest in online and print advertising in 2016, to help further increase brand awareness amongst riders in the UK, as more and more people discover the benefits of switching to Continental. With market leading technologies, competitive pricing, and a recognised & trusted brand name the demand for Continental is growing. Get in touch with Cambrian Tyres on 01970 624004 for more information today. Cosworth Racing Northants T: 01604 598300 County Battery Services Notts T: 01623 757377 CRD International.co.uk Kent T: 01233 666996 Creative Products Gloucestershire T: 0770 392 4448 Croft Promosport N.Yorkshire T: 01325 721 815 Crossbow Calendars Surrey T: 020 8669 6400 CUSTOM CRUISERS Derbyshire T: 01773 835666 Custom Fasteners Powys T: 01686 629666 Custom Made Ear Protection Dorset T: 01305 264021 Cylinder Head Shop Co Wexford T: 00353 539134090 CZ CHAINS UK Neo Distribution Ltd T: 01778 349 333 F: 01778 348 080 www.neodistribution.co.uk D D3o Lab E.Sussex T: 01273 418600 Darley Moor MCRRC Derbyshire T: 01246 866537 Datatag Id Surrey T: 01932 895304 Datatool Lancashire T: 01257 249928 Dave Cooper Trailers Kent T: 01732 820082 David Silver Spares Suffolk T: 01728 833020 Davida UK Merseyside T: 0151 647 2419 Crowtree Leathers Lincolnshire T: 01507 602099 Cruiser Ecosse Scotland T: 01334 652670 Highlight your company entry from as little as £20. Call our sales team on 01273616040 March 2016 47 listings DEC.indd 47 29/02/2016 15:21 THE DIRECTORY C-D www.motorcycletrader.net DEALER BIKES LTD Unit T4(D), Adelphi Mill Grimshaw Lane Bollington Macclesfield SK10 5JB T: 01625 886988 M: 07976 224337 www.dealerbikes.com Dealerwebs Derbyshire T: 0845 257 8277 Deep Blue Systems Surrey T: 020 8541 4131 DB Covers Staffordshire T: 01782 335649 Delkevic Staffordshire T: 01782 338 736 Demon Tweeks Wales T: 01978 664 474 Dennis Trollope Racing Somerset T: 01179 570821 Denso (Michael Brandon) Borders T: 01450 373333 DEP Sport Kent T: 01622 765353 Derbi UK London T: 0800 81829800 Devitt Essex T: 08081787094 Devon Rim Company Devon T: 01769 574108 DIGITAL SPEEDOS Vmaxbitz.com Ltd Corner Farm Packwood Road Lapworth Solihull B94 6EJ T: 01564 775522 M: 07967676703 E: jon@vmaxbitz.com www.vmaxbitz.com www.digital-speedos.co.uk Jon Pullara commenced trading in 2003 identifying a niche market for custom parts for the Vmax motorcycle. We formed vmaxbitz.com Ltd in 2005, by which time the business had focussed on supplying speedometers and gauges and became the authorised UK distributor for Koso. We hold all their MPH range and accessories in stock, with access to all models via the European subsidiary. We have subsequently been appointed the UK distributor for the Japanese brand Daytona and, again we are mainstreaming its range of gauges and motorcycle accessories. We are dealers for Smiths digitally re-mastered gauges and market our own Swift brand of classic gauges. Our range also includes products from Motogadget and the GPT range of GPS Speedometers. During 2011 we became an introducing agent for the trade supplier Paaschburg & Wunderlich, supplying trade customers with some of its many catalogue parts, from our offices in the UK, at the same price as from Germany. Digitek Moto Technics Leeds T: 0113 246 7230 Direct Battery Solutions Leicestershire T: 01858 433330 Direct Distribution West Yorkshire T: 01274 599172 Dirt Bike Rider Lancashire T: 01524 385901 DL Motorsports Notts T: 0844 4125795 DLK Imports T: 01685 810005 Durnbury Ltd Essex T: 01787 475351 DMS Technologies Hampshire T: 01794 525400 Dynojet UK Lancs T: 01995 600500 Dobbs Leathers Northants T: 01604 753712 Dyno Pro Hampshire T: 01256363063 Donington Park Derbyshire T: 01332 810 048 Double Red Linconshire T: 01522 693 278 Doug Dearden Yamaha Hampshire T: 023 80891110 DP Brakes Warwickshire T: 024 76 343741 DPC Distribution W.Yorkshire T: 0870 1220214 E E City Wheels London T: 0207 193 7970 E-Motive Electric - see Koelliker Bedfordshire T: 01582 488 192 E-Scoota T: 0845 652 0757 Earl’s Performance Products Northants T: 01803 869850 Draper Tools Hampshire T: 023 8049 4333 Easy Rider (Europe) Staffs T: 01785 250353 EBC Brakes Northants T: 01604 583344 Dread Buckinghamshire T: 01908 221666 Ebike Insurance Somerset T: 0870 753 1124 Driving Standards Agency Nottinghamshire T: 0115 901 2500 Eccles Racing Norfolk T: 01842 755525 Ducati UK Buckinghamshire T: 0845 1222 996 Eco Scooters Warwickshire T: 01455 292688 Duck Smart Cleaning Products Benfeet, Essex 01268 750300 Eco-Machines West Midlands T: 0121 520 2333 Duke Marketing Isle of Man T: 01624 640000 Ecolve Greater London T: 0208 815 9578 Dunlop Tyres West Midlands T: 0121 306 6000 Eddy Electrick London T: 020 7401 3589 Dura Northants T: 01280 706050 EDZ Cumbria T: 01900 810260 Highlight your company entry from as little as £20. Call our sales team on 01273616040 48 March 2016 listings DEC.indd 48 29/02/2016 15:21 THE DIRECTORY D-F www.motorcycletrader.net eGrandprix T: 0870 445 0111 Ekselsior Hampshire T: 0238 0636296 Elcea UK Herts T: 01582 767007 Elecscoot Co.Durham T: 01207 502 599 Electrex World Oxon T: 01491 682369 Electric Motion Cheshire T: 07736 002 185 Electric Motorcycles Bucks T: 07808 118118 English Abrasives & Chemicals Staffordshire T: 01785 251288 ENI OIL UK IMPORTERS Eskee Z Somerset T: 08456 585 856 Euro-Classics Northamptonshire T: 01604 591222 Europa Motorsports Uk County Antrim T: 0870 243 8817 European ATV Safety Institute West Sussex T: 01903 816286 Europium World Greater Manchester T: 0161 2573524/644 Eurotek Sport Motorcycles N.Yorkshire T: 01765 608209 Evans Waterless Coolants Swansea T: 01792 572299 Event Express Worcestershire T: 01905 732737 Evolution Composites Hampshire T: 01590 622355 Evopos UK Dorset T: 01202 795900 Moto World (UK) T: 01992 464199 Enzo Industries Essex T: 07960 678786 Equinox Lincolnshire T: 01724 798024 ERMAX Exactrep Warwickshire T: 024 76442054 Exitlight Leicestershire T: 0116 2700005 Experian Nottinghamshire T: 0870 4140310 Lincolnshire T: 01427 612536/677990 E: sales@pyramid-plastics.co.uk www.pyramid-plastics.co.uk Escoota T: 0845 652 0757 Eskay West Sussex T: 07803 896090 Express Equipment Cumbria T: 01539 739733 Express Insurance W.Midlands T: 0800 9801513 Express Keys Kent T: 01689 850008 Extreme Publishing London T: 0208 8404760 F Fabs County Trailers Essex T: 07984 336756 FABULOUS BIKER BOYS Public Relations Est. 1996 Witney Business & Innovation Centre, Windrush Industrial Park Witney Oxon OX29 7DX T: 01993 709486 www.fab-biker.co.uk Factory Agencies South West T: 01749 342491 Falcon Insurance W.Midlands T: 0800 4402830 Falcon Shock Absorbers Dorset T: 01929 554545 Fantic Motor Kent T:01227720700 Fast Bikes Lincolnshire T: 01507 529 529 FI International Dorset T: 08456209712 Firestorm Distribution Yorkshire T: 01262 469904 Five NORTHANTS T: 01536 485484 FJH Products Kent T: 01304 210202 Flair Newcastle Tyne And Wear T: 0191 2327474 Flextion Technology Worcester T: 01905 641910 Footman James & Co West Midlands T: 0121 561 4196 FORCE MOTORCYCLES T: 01283 548910 E: bikes@forcemotorcycles.com www.forcemotorcycles.com The UK’s sole Rotax agent. Forcefield Body Armour Northants T: 01933 410818 Fastec-racing Suffolk T: 01683 660186 Forza Italia Northamptonshire T: 01327 858916 Faster By Design Co Durham T: 01388 773 322 Fox Europe T: 0191 4876100 Fastrack 4 Solutions Northants T: 01604 811965 Freefow Power Sport Glasgow T: 0141 6300021 Feridax West Midlands T: 01384 413841 Freewheel UK Norfolk T: 01692 500300 FGM Claymore Warwickshire T: 01789 490177 Freight Products (UK) Warwickshire T: 01926 641222 Highlight your company entry from as little as £20. Call our sales team on 01273616040 March 2016 49 listings DEC.indd 49 29/02/2016 15:21 THE DIRECTORY F-G www.motorcycletrader.net Fuchs Lubricants (UK) PLC Staffordshire T:01782203700 GBS Impex Cheshire T: 01270 768 455 Global Distributors Ireland T: 00 3531 862 3438 Fuel Exhausts Cumbria T: 01539 738 333 GE Commercial Surrey T: 01932 792000 Global Fuel Treatments T: 0845 2600 145 Fun Bike Imports Wiltshire T: 01225 790159 Geoplan N.Yorkshire T: 01423 569538 FunBikes Ltd Leicester T: 0844 873 0307 Geoff Selvidge Berkshire T: 01628 631 690 Furygan Hampshire T: 01425 489475 Gerbing Heated Clothing East Sussex T: 01580 200 212 Future Safety Merseyside T: 01744 818838 Get Bike London T: 0208 3263366 FW Developements Lancashire T: 01995 600680 GETECH G G2F Media Lancashire T: 0117 636660 Gaerne (On-Road) Northants T: 01536 485484 Gaerne (Off-Road) Harrogate T: 01423 772885 Garelli UK T: 01159 300020 Garmin (Europe) Hampshire T: 023 8052 4000 Gas Gas Enduro Kent T: 01227 720700 Gas Gas Motos Derbyshire T: 01298 766813 Gazelle Stainless Steel Exhausts Pembrokeshire T: 01239 841715 Leeds T: 0844 8009785 Email: info@getech.org.uk www.getech.org.uk GH Racing Ireland N.Ireland T: 0289 269 8554 Gimoto Northants T: 01536 485484 Girls Bike 2 Somerset T: 01278 420101 Givi UK Northants T: 01327 706220 Glass’s Information Services Surrey T: 01932 823823 Glf Accessories Bedfordshire T: 01525 717009 Gliptone Leathercare W.Yorkshire T: 01706 819365 Glo-Marka Distributors Devon T: 01271 865528 Global Racing Oil Kent T: 01227720700 Globe Busters M/C Powys T: 08452 304015 GMA Wholesale Cheshire T: 01625 576138 Goka UK Essex T: 01245 226680 Go MX Distribution Co Down/ NI T: 02892 699 770 Gold & Goose London T: 0208 4442448 Golden Tyre Direct Bucks T: 01494 482 664 Goodwood W.Sussex T: 01243 755033 GOLDING BARN RACEWAY www.goldingbarnraceway.co.uk Gould Autoplates & Signs Somerset T: 01275 853853 GP Promowear E.Sussex T: 01424 716161 GR Ducati London T: 020 8947 7555 GOODRIDGE UK Exeter Airport Business Park Devon EX5 2UP T: 01392 440640 F: 01392 441780 E: sales@goodridge.com www.goodridge.com Goodridge is the world’s leading manufacturer of performance fuid transfer systems. It operates in the automotive, motorcycle, motorsport, military and specialist industrial sectors. This dynamic private company manufactures in 9 facilities globally and supplies customers around the world with innovation, reliability and outstanding service. Grampian Motors Merseyside T: 0151 931 5009 Grand Prix Racewear Northamptonshire T: 01327 855585 Graphix Staffordshire T: 01782 570010 Greenmonkeywholesale.com Staffordshire T: 0845 561 0080 Greeves Motorcycle Essex T: 01245 227667 Griffn Shopfttings S.Yorkshire T: 0114 270 1370 Grinfactor Devon T: 01288 275002 Group Lloyd Cumbria T: 01768 483784 Gruffs Studio Clwyd T: 01978 755802 GT-85 Hampshire T: 01730 825151 Highlight your company entry from as little as £20. Call our sales team on 01273616040 50 March 2016 listings DEC.indd 50 29/02/2016 15:21 THE DIRECTORY G-H www.motorcycletrader.net Guildford Tyre Company Surrey T: 01483 531831 H H-C Travel Hampshire T: 01256 770775 Hagon Products Essex T: 0208 5026222 Halton Engineering N.Lincolnshire T: 01724 732283 Hardcore Racing Products Cambridgeshire T: 01487 813755 Harglo Performance Gloucestershire T: 01386 701162 Harley-Davidson UK Oxfordshire T: 0870 8501903 Harpers Raceshop Essex T: 01702 482016 Harrison Billet Kent T: 01795 477752 Harris Performance Products Hertfordshire T: 01992 532501 Hawkshaw Motorcycles Liverpool T: 0151 9490991 Haynes Publishing Somerset T: 01963 440635 Hel Performance Devon T: 01392 811601 Hobbsport Racing W.Yorkshire T: 01535 653050 ILS (Italian Locking Systems) East Lothian T: 0131 665 2256/9099 HELD UK N.Yorkshire T: 01423 790 121 Holeshot PR Kent T: 01732 761006 IMP UK S.Yorkshire T: 01226 202 299 Helite Leeds T: 01132 843497 Honda Logistics Centre Wiltshire T: 01793 833397 In Car- On Bike N.Yorkshire T: 01759 302350 Helphire Bike Assist Somerset T: 0500 224455 Honda UK Berkshire T: 01753 590500 Independent Tools Ko-Ken W.Yorkshire T: 01422 833440 Henry Squire & Sons W.Midlands T: 01902 308050 Honley Huddersfeld T: 01484 421232 Indespension Lancashire T: 01204 478500 Herald Motor Company T: 0845 555 1234 Indian Motorcycles Mid Lothian T: 0131 557 5807 Hi Level S.Yorkshire T: 01302 890400 Hood Jeans Norfolk T: 01953 861166 HPS / Harwood Perf. Source Derbyshire T: 01773 831 122 Hid City Bikes London T: 020 86908826 HQB Sport & Leisure Hampshire T: 01264 889012 Hideout Leathers Essex T: 01799 584828 Hunterclass London T: 020 8923 6753 Highfve Leicestershire T: 01332 724747 HVUK Surrey T: 01293 771 691 Highway Hawk UK Dorset T: 01202 571812 Hyperbolt London T: 020 8579 5166 Hyperdyno UK Worcestershire T: 01299 828037 HIFLOFILTRO 30 Optima Park, Thames Road, Crayford, Kent, DA1 4QX T: 01322 526 236 F: 01322 528 487 E: sales@bikealert.com www.hifofltro.com Hein Gericke (UK) N.Yorkshire T:01670856342 HM Quickshifter Kent T: 01795 429168 Hejira Racing Developments Buckinghamshire T: 01280 822143 HM Racing Kent T: 01689 856595 Inta Motorcycle Services Kent T: 01622 688727 Inta-Moto Wiltshire T: 01249 705926 Intermot Germany T: +44 (20) 75666345 INTERNATIONAL DIRT BIKE SHOW I HD Tools W.Sussex T: 01798 813837 Hebo UK Racing London T: 020 8314 0888 Institute Of Avanced Motorist London T: 020 8996 9600 Icat Europe Warwickshire T: 07734 529441 Icomm Northants T: 01604 584655 Mortons Media Group Ltd T: 01507 529430 E: info@dirtbikeshow.co.uk www.dirtbikeshow.co.uk Call Andy Catton on 01507 529 594 to discuss your stand space requirements. IXS Motorcycle Fashion Switzerland T: 00 41 41 926 6111 Izax Motorcycle Engineers Derbyshire T: 01773 875986 J IGM UK Cornwall T: 01209 217777 J H Haynes & Co Somerset T: 01963 440635 IKONSHOCKS UK Warwick Tel 01926 430562 J&S Accessories Cheshire T: 01606 810800 Highlight your company entry from as little as £20. Call our sales team on 01273616040 March 2016 51 listings DEC.indd 51 29/02/2016 15:21 THE DIRECTORY H-K www.motorcycletrader.net Jack and Associates Middlesex T: 07887 642001 Jack Lilley Middlesex T: 01784 420421 JAYCEE DISTRIBUTORS Jorade Commercial Berkshire T: 0118 988 2852 JPD Developments Derbyshire T: 0870 2401165 JPI Motorsport Services Lincolnshire T: 01522 540808 Suffolk T: 01473 281838 F: 0800 269637 Email: sales@jayceeip.com Web: www.jayceeip.com Jenks Bolts Essex T: 01245 361687 JHS Racing Somerset T: 0117 986 8844 Jim Sandiford Lancashire T: 01706 230396 Jinlun Staffordshire T: 08712 885 669 Jmc Engineering Merseyside T: 0151 546 0604 Joe Hughes International Derbyshire T: 01332 769578 Jofama Leicestershire T: 07811 389416 John Lampkin Imports W.Yorkshire T: 01535 655970 John Milverton W.Midlands T: 0121 772 4517 John Mockett E: john.mockett1@btopenworld.com Johnson Controls Batteries See VARTA Jon Fraser Exotica Suffolk T: 01379 870312 JT Engine Developments Derbyshire T: 01530 272045 Jtec Sports Ireland T: 00353 879 107521 JTS Biker Clothing Leicestershire T: 01530 812121 JT SPROCKETS 30 Optima Park, Thames Road, Crayford, Kent, DA1 4QX T: 01322 526 236 F: 01322 528 487 E: sales@bikealert.com www.jtsprockets.com Jumbo GB Organisation Staffordshire T: 0121 605 4530 K K&N Filters (Europe) Cheshire T: 01925 636950 K-Lock Kent T: 01797 367 527 K-Tech Suspension Derbyshire T: 01283 559 008 Kais Suspension Services Greater Manchester T: 01942 896366 KAPPA Neo Distribution Ltd T: 01778 349 333 F: 01778 348 080 www.neodistribution.co.uk Kawasaki 4U Staffordshire T: 01785 257611 Kawasaki Motors (UK) Buckinghamshire T: 01628 856600 Kazimo Lancashire T: 01282 699 001 Kazuma Quad Bikes Warwickshire T: 02476 455 893 Koyo (UK) Buckinghamshire T: 01908 289 300 Kriega Cheshire T: 01829 770767 KSR Moto Derbyshire T: 01332 274254 KTM Sport Motorcycles Northants T: 01280 709500 Keihan Systems Worcestershire T: 01527 518525 Kudos Software Devon T: 01548 843586 KÜRYAKYN T: 0161 337 4390 Keith Martin Action Photography N.E.Lincolnshire T: 01469 573063 KW Automotive Kent T: 0870 9907536 KEYLOOPS Renfrewshire Tel 01505 229500 Kymco Shropshire T: 01743 761107 L Kiddimoto Somerset T: 01749 871175 Kirkby Tyres Liverpool T: 08702 428 800 Kitech Performance Powys T: 01938 871 590 KJM Trade Greater Manchester T: 01257 451656 L&L Imports Cumbria T: 01697 349295 Lameduck Enterprixes Worcestershire T: 01527 542269 Langcourt Somerset T: 01934 612226 Kleaning Equipment Western Shropshire T: 01952 502600 Laser Warwickshire T : 01926 818196 Kliktronic Suffolk T: 01359 242100 Langston Motorsports Surrey T: 01932 850631 Knockhill Fife T: 01383 723 337 Knox Cumbria T: 01900 825825 Koelnmesse Gmbh Intermot Germany T: 0049 221 821 2499 Larsson UK Ltd Northants T: 01536 265 633 Lawrence Performance Services (LPS) Wiltshire T: 01985 850132 Highlight your company entry from as little as £20. Call our sales team on 01273616040 52 March 2016 listings DEC.indd 52 29/02/2016 15:22 THE DIRECTORY K-M www.motorcycletrader.net Lazertrack Bedford T: 01767 641489 Loop Fobs Derbyshire T: 01283 224404 Maguire’s Garage Northen Ireland T: 02890 613141 Martin Conquest Greater Manchester T: 0161 3510324 LB Restoration Services Cornwall T: 01208 269746 LPG Scooters London T: 0208 299 5078 Maitland Racing London T: 020 7485 0473 Martin Heath Photography West Sussex T: 07977 596 164 MALCOLM RATHMELL SPORT LTD Masco Shropshire T: 01743 761107 Lazer Helmets (Off Road) West Midlands T: 01384 413841 LEDwear Burton-on-Trent T: 01283 480 609 LEXHAM INSURANCE LS2 Helmets T: 01670 856342 LSL Essex 01245 361687 www.motoevolution.co.uk sales@motoevolution.co.uk Lucas Oil Products (uk) Anglesey T: 01248 723 666 Lucy Dell Earplugs Worcestershire T: 01584 781762 Norfolk T: 0845 6076756 www.lexhaminsurance.co.uk Lexham is a specialist 2 wheel insurance broker set up in 2000. Since then we have been working closely with manufacturers, dealers and customers and pride ourselves on our high levels of service and going the extra mile to help. We offer a wide range of both flexible and bespoke insurance policies with competitive premiums and excellent rates of commission through our affiliate scheme for introducers. In addition we offer a personalised policy for Dealerships, Training Schools or Self Drive Hire companies with over 500 Dealerships choosing Lexham as a partner. For further details, to sign up today or to arrange for a representative to visit you call 0845 607 6756. LL t/a Kendall Motor Oil London T: 020 8961 7292 Liqui Moly Lincolnshire T: 01522 589461 Lust Racing London T: 07960 990134 Lydden Hill Kent T: 01304 830557 M M-Sport Developments Staffordshire T: 01827 875888 M.A.D Services E.Sussex T: 07710 732888 M/C Electrics Norfolk T: 01603 400297 Madison Middlesex T: 0208 385 3385 Mag (UK) - M/C Action Group Warwickshire T: 0870 444 8448 MAG EUROPE Llexter Devon T: 0845 4592369 Lock Mate Key London T: 0207 351 7908 Lookwell Bike Fashion BV Netherlands T: 0031 40 251 0506 Thornton Grove House Bishop Thornton Harrogate, HG3 3JW T: 01423 772885 F: 01423 772205 E: info@mrsltd.co.uk www.mrsltd.co.uk Mallory Park Motorsport Leicestershire T: 01455 842931 Manbat Shropshire T: 01743 218500 Manheim Auctions Nottinghamshire T: 0844 856 4610 Manx Leathers Isle of Man T: 01624 862632 Manx Mcc Isle of Man T: 01624 644649 Mapfre Abraxas Avon T: 01454 616300 Maple Signs Shropshire T: 08707 441130 Mark 2 Solutions Peterborough T: 01223 911 409 Mark-It UK Distributors Worcestershire T: 01386 792867 Unit 2 Oakden Drive Denton Manchester M34 2QN T: 0161 337 4390 E: sales@mageurope www.mageurope.eu Marlin Environmental Services West Sussex T: 01243 513657 Masterquote Hampshire T: 0870 242 0056 MAW Solutions West Sussex T: 01273 493343 Maxco Lancashire T: 07970 491985 Maxton Engineering Cheshire T: 01928 740531 Maxxis UK PLC Suffolk T: 01394 604040 MB Developments S.Yorkshire T: 01709 869756 MBM Northamptonshire T: 01604 713656 MBT Customs Devon T: 01392 666107 MCA (Aston) W.Midlands T: 0121 554 6644 McAMS Lancashire T: 0845 054 1000 MCI Tours Cheshire T: 0161 941 7149 MD Racing Products Somerset T: 01935 429646 MDL Derbyshire T: 01773 864420 Highlight your company entry from as little as £20. Call our sales team on 01273616040 March 2016 53 listings DEC.indd 53 29/02/2016 15:22 THE DIRECTORY M www.motorcycletrader.net MDS Battery Enfeld T: 0800 310 2100 Microlon Wiltshire T: 0844 7042000 Mecatecno UK Jim Sandiford Motorcycles Lancashire T: 01706 230396 www.jimsandiford.co.uk Micron Exhausts Derbyshire T: 01773 876333 Meguiar’s UK Northants T: 0870 2416696 Mer Products Hertfordshire T: 01992 512 698 Merlin Books W.Sussex T: 01403 257626 Merton College Surrey T: 0208 4086500 Metal Mule W.Sussex T: 01273 842094 Metasystems UK Worcestershire T: 01905 791700 Midwest Marketing Ltd Worcestershire T: 01527 574422 Mike Pearce and Sons Devon T: 01404 890234 Missing Link Northamptonshire T: 01327 857061 Mito UK Dorset T: 01202 667323 MK Powered Northants T: 01536 484009 Mobil Oil Company Surrey T: 01372 222000 MHH Engineering Co Surrey T: 01483 892772 23 Silverstone Technology Park Silverstone Circuit Silverstone Northamptonshire NN12 8TN T: 01327 855999 www.modeperformance.co.uk Moggstar Berkshire T: 07932 121468 MHSS 1st Cambridgeshire T: 01733 345118 Moore International Dorset T: 01202 743222 Michael Brandon Borders T: 01450 373333 Moore Large & Co Ltd Derbyshire T: 01332 274254 Michael Tyres Norfolk T: 01508 499718 Moore Speed Racing Dorset T: 01202 746141 Mooof E: henry@mooof.eu T: 07947 246 724 Michelin Tyre Plc Staffordshire T: 01782 402000 Morris Lubricants Shropshire T: 01743 232200 MORTONS MEDIA GROUP - EVENTS Lincolnshire T: 01507 529 342 www.mortonsmediagroup.com Classic Bike Shows, a division of Mortons, organises an ever-growing portfolio of motorcycle events including the world’s two largest classic bike shows, held annually at Staffordshire County Showground. These exhibitions celebrate vintage and veteran through to modern and off-road with each offering something for anybody with a passion for two wheels. MORTONS MEDIA GROUP PUBLISHING MODE PERFORMANCE LTD Metisse Motorcycles Oxfordshire T: 01367 870630 Metmachex Engineering Derbyshire T: 01773 836241 Morgan Carbtune N.Ireland T: 028 9023 9007 Lincolnshire T: 01507 529 342 www.mortonsmediagroup.com Mortons produces a range of hobbyist-led, multiplatform magazines and newspapers covering classic and modern motorcycling, scooters, railways and heritage railways, heritage transport, lifestyle and farming. The group’s motorcycle and scooter titles consist of; Old Bike Mart, Classic Bike Guide, The Classic MotorCycle, Classic Motorcycle Mechanics, RealClassic, Classic Racer, Classic Dirt Bike, Motorcycle Sport & Leisure, Motor Cycle Monthly, Fast Bikes, Twist & Go, Scootering and Classic Scooterist. The company’s publishing arm also produces the annual Island Racer TT guide, along with a series of one-off special editions released throughout the year covering a range of topics. Mortons also operates the new MoreBikes platform – a sister-brand to Motor Cycle Monthly – which includes the MoreBikes website, MoreBikes Weekly app and MoreBikes podcast. Moss Europe Middlesex T: 020 88672000 Motarrad Handler Austria T: 0043 2772568230 Motex Systems Somerset T: 01934 424111 Motad W.Midlands T: 01922 714700 Motocom Buckinghamshire T: 01525 270 100 Moto Corsa Dorset T: 01202 822511 Motodirect Derbyshire T: 01773 864420 Moto Evolution Essex T: 01245 360 560 MotoF Hampshire T: 02380 511999 Moto GB.co.uk Lancashire T: 0844 412 8450 Moto.GB Distribution Lancashire T: 0845 0941934 Motogear Ltd Northants T: 01536 485484 MOTOGRAFIX S.Yorkshire T: 01709835607 E: sales@motografx.com Web: www.motografx.com MotoGuzzi Kent T: 0208 2908800 Motohart (UK) Tyne & Wear T: 0845 527 7249 Highlight your company entry from as little as £20. Call our sales team on 01273616040 54 March 2016 listings DEC.indd 54 29/02/2016 15:22 THE DIRECTORY M www.motorcycletrader.net Motohaus Hampshire T: 01256 704909 Moto Impex West Midlands T: 0121 236 4968 Moto Legends T: 01636 605105 Moto Magazine London T: 0207 3329700 Motomecca Spares Dorset T: 01202 823453 Motoport UK N.Yorkshire T: 01423 797911 Motorecruit Ltd Web: www.motorecruit.co.uk Motorini Kent Tel 01227 720700 Moto Services (Southern) Essex T: 07803 086298 Moto Sifam UK Shropshire T: 01952 580500 Moto X Rivara Kent T: 01634 849764 Moto-Bins Lincolnshire T: 01775 680881/680580 Moto-Cal Mid Lothian T: 0131 2585000 Moto-Master The Netherlands T: +31 (0)497 68 40 36 MotoNovo Wales T: 08447704438 Motoprotect Tyne & Wear T: 01207 271600 Motorbike Search Engine T: 07941 851 9902 Motorcycle Accessories Direct Buckinghamshire T: 01494 784898 Motorex Switzerland T: +41 (0) 629 19 75 75 MOTORCYCLE INDUSTRY ASSOCIATION 1 Rye Hill Offce Park Birmingham Road Allesley, Coventry W.Midlands, CV5 9AB T: 02476 408000 www.mcia.co.uk Motorcycle Industry Trainers Association Warwickshire T: 02476 408 032 Motorcycle Live West Midlands T: 02476 408020 MOTORCYCLE TRADER Motorcycle Direct Gloucestershire T: 0870 755 8250 MWM SYSTEMS Motorcycle Equipment Essex T: 01621 857544 W.Midlands, CV4 8JA T: 0800 876 6696 E: info@mwm-systems.co.uk www.mwm-systems.co.uk MWM-Systems is a high-tech low cost company at the forefront of Professional web design. Professional Company Web Sites from £350.00 Support from £25.00 per month Catalyst, Dealer Edit & Khaos Control DMS integrationScreen Savers, Videos, Print, Corporate ID, Consultancy and more...All MWM Systems sites are provided with search engine optimisation as standard. Motorcycle Folly Buckinghamshire T: 08700 750950 Motorcycle Hire London T: 020 8752 3130 Motorcycle Rider N.Lincolnshire T: 01652 680060 Motorcycle Seatworks W.Yorkshire T: 01274 604672 Motorcycle Show Traders Association Surrey T: 0208 6696400 Motorcycle Sport & Leisure Tours Cambridgeshire T: 01353 616120 Motorcycle Technics Suffolk T: 01449 775775 Motorcycle Trade Desk Essex T: 01375 370451 30 - 34 High Street Hailsham East Sussex BN27 1DW T: 01273 616040 E: news@motorcycletrader.net www.motorcycletrader.net The oldest motorcycle trade publication in the world with a history at the British Library dating back to 1895. The quality option trade and industry magazine, published monthly in a userfriendly, B5 format. Ultra-competitive advertising rates and the best editorial mix of manufacturer, wholesaler and dealer profiles, plus news, new products, business journal, statistical information, events and show calendars, MCIA updates and a wry outlook from regular columnists. Our Trader Daily News e-newsletter contains relevant industry and business information and reaches over 7000 trade recipients every day.Also on-line at www.motorcycletrader.net. Motorcycle Racer Cambridgeshire T: 01925 438 062 Motorcycle Trade Expo Devon T: 01237 422660 Motorcycle-UK Surrey T: 0845 2301584 Motorcycletyresuk.com Essex T: 01708 386931 Motosport Distribution T: 01935 412501 Motrac Racing Cheshire T: 0151 357 1062 MPN (Motorcycle Product News) Cheshire T: 01244 372424 MPS Mid Glamorgan T: 0870 7777 333 MTC Exhausts Lancashire T: 01704 893 337 Muc-Off Dorset T: 01202 307790 Multi Car Ramps Berkshire T: 0118 988 2852 Mustang Seats T: 0161 337 4390 MV Agusta T: 08444 128450 MW Leathers London T: 020 8471 3933 N N-Duro MEC Performance Axles Mid Glamorgan T: 0844 357 2486 Highlight your company entry from as little as £20. Call our sales team on 01273616040 March 2016 55 listings DEC.indd 55 29/02/2016 15:22 THE DIRECTORY M-O www.motorcycletrader.net National Motorcycle Dealer Assoc (Formerly The MRA) E: nmda@rmif.co.uk T: 01788 538332 National Motor Museum Beaulieu Hampshire T: 01590 614614 Nick Stephenson Marketing Surrey T: 01306 711093 ÖHLINS RACING UK Nikwax Waterproofng E.Sussex T: 01892 786400 the same day. Delivery is free for UK orders over £150.00 (excluding ATV Tyres). Our website features exclusive dealer login, for live stock quantities and trade prices. You can order by Internet, phone or Fax, with seven dedicated sales staff to process your order. We commission our own Tag-Z steel products made in the UK for all your workshop needs. ORO2U remain at the forefront of new motorcycle products. National Motorcycle Training Agency Leicestershire T: 01949 861966 Nitron Racing Shocks Oxfordshire T: 01993 849449 Offce: Instrumentvägen 8-10 Mail: Box 722, S-194 27 Upplands Väsby, Sweden T: +44 (0)203 286 3127 Mob: +44 (0)7500 045 164 E: chris.witter@ohlins.se Web: www.ohlins.com NCI Biker Rescue N.Yorkshire T: 0870 9012999 NJB Shocks Essex T: 01206 768392 Oily Rag Clothing Gloucestershire T: 01242 239571 Oset Bikes UK East Sussex T: 08432 892890 NEO DISTRIBUTION Nolan Motogear Ltd T: 01536 485484 Omega Tools Cumbria T: 01539 739733 Osram Berkshire T: 01744 812221 Norman Hyde Warwickshire T: 01926 312 119 On Two Wheels Glamorgan T: 08712 009 030 Oulton Park Cheshire T: 01829 760 301 Norman Motorcycle Equipment Essex T: 01268 710946 One Industries T: 01404 549 696 Overland Custom Derbyshire T: 01773 608489 Blue Diamond House Stirling Way Market Deeping Peterborough, PE6 8AS T: 01778 349 333 F: 01778 348 080 E: sales@neodistribution.co.uk www.neodistribution.co.uk UK Distributor of: Nitro Racing T: 01768 483 786 Onestyle (t/a OSX) London T: 0207 702 2288 Norton Motors Staffordshire T: 01889 586557 NRP Greater Manchester T: 0161 832 8646 O Oakley UK Hertfordshire T: 01462 475475 Oakmain Wales T: 01495 248977 Neo-Trac W.Sussex T: 0870 143 1987 Nev Communications Essex T: 01245 465241 Nevis Marketing T: 01425 478936 Newton Equipment Essex T: 0208 594 7990 NGK Sparkplugs (UK) T: 01442 281000 Oberon Performance Hampshire T: 023 9248 1188 Onfre UK Staffordshire T: 44 (0)1283 537 722 Online Off Road.com Devon T: 01752 342407 Ontime Media Northants T: 01327 856161 Origin Financial Services Greater Manchester T: 0845 602 3676 ORO 2U Ocean Media London T: 0207 7728300 Powys T: 01597 822 666 Email: Sales@oro2u.com www.oro2u.com ORO2U stock over 100,000 hard and soft parts for Off Road, ATV and Street bikes. We guarantee that any order placed before 15:00 will be dispatched Overmarsh Engineering Derbyshire T: 01332 775139 Owl Sound & Voice Staffordshire T: 01827 60577 OXFORD PRODUCTS Oxfordshire T: 01993 862 300 E: info@oxprod.com www.oxprod.com P P&P Seating W.Midlands T: 0121 784 4001 P.A. Factors Suffolk T: 01502 710930 P3 Performance Engineering Leicestershire T: 01455 251728 Highlight your company entry from as little as £20. Call our sales team on 01273616040 56 March 2016 listings DEC.indd 56 29/02/2016 15:22 THE DIRECTORY O-P www.motorcycletrader.net PA Promotions Norfolk T: 01603 487061 Paf Systems Northamptonshire T: 01933 403555 Pama Cheshire T: 0161 494 4210 Panchos Offshore Accessories Guernsey T: 01481 240576 Paolo Tarozzi West Sussex T: 01273 595746 Parts Xpress T: 0845 466 1800 Paul N. Blezard, Surrey T: 020 8255 4237 PDQ MOTORCYCLE DEVELOPMENTS Berkshire T: 01753 730043 F: 01753 440415 www.pdq1.com Pegasus Products (Leeds) W.Yorkshire T: 0113 261 1586 Pegasus Speed Needs Hampshire T: 01489 892679 Pembrey Carmarthenshire T: 01554 891042 Pendragon PLC Derbyshire T: 01332 292777 Performance Direct Essex T: 0800 8119349 Performance Friction (Europe) Oxfordshire T: 01295 21020 Performance House Surrey T: 01737 780880 PERFORMANCE MACHINE T: 0161 337 4390 Performance Parts Direct S.Yorkshire T: 0114 2581151 PERFORMANCE PARTS LTD Northants T: 01327 706139 E: info@performanceparts-ltd.com www.performanceparts-ltd.com Performance Parts are wholesale distributors specialising in a wide range of high quality, high performance hard parts from some of the biggest brands in the industry. Brands represented include Akrapovic, Remus and Yoshimura exhausts. ASV unbreakable levers, Gilles Rearsets and Controls, Galfer Brakes, Hyperpro Suspension, Zero Gravity and National Cycle Screens, K&N Filters, Shido Batteries, DC Chain & Afam Sprockets, and recently added Ilmberger carbon fibre parts. Huge stocks are held for next day UK delivery. Our experienced sales staff have over 90 years combined experience with our brands so you can be assured of a comprehensive back up service. Performance PR Greater London T: 0208 5413434 Peter Philpott Spares Kent T: 01303 264770 Petrolscooter W.Midlands T: 02476 455893 Petseal UK Ltd Leics T: 0844 844 1348 PFK Ling Norfolk T: 01379 851080 PGD Engineering Somerset T: 01373 464 252 Phil Ayliff Products Warwickshire T: 02476 343741 Phil Griffn Agencies W.Midlands T: 01384 873275 Piaa UK Somerset T: 01934 818430 Piaggio Kent T: 0208 2908800 Pidcock Motorcycles Nottingham T: 0115 946 2233 Pincus Displays E.Sussex T: 01273 570770 Pinewood Computer Solutions W.Midlands T: 0121 6976659 Piperscross Northamptonshire T: 01604 707 750 Pirelli Metzeler Moto UK Staffordshire T: 0845 6094949 Pirelli Tyres Staffordshire T: 01283 525252 PJ Engineering Lincolnshire T: 01673 858150 PJ Motorcycles Engineers W.Midlands T: 01902 307457 PJ1 Oils W.Yorkshire T: 01924 477252 PJB SECURITY PRODUCTS 25 Parnall Rd Fishponds, Bristol Somerset, BS16 3JF T: 0117 965 9240 F: 0117 965 3263 E: info@pjbsecurity.co.uk www.pjbsecurity.co.uk Design/manufacturer of motorcycle, scooter, quad and garage door security products. Specialist in bolt down and built-in anchors. Sold Secure Gold approved products include Red Alert Double Bridge, Bullpoint, Immobiliser, Taurus Bullring, Concave & ATV Anchors, Garage Defenders including the NEW Secure A Door for up and over and roller shutter doors, Squire Ex-Caliber 16mm security chains, NEW 19mm Untouchable security chain and Untouchable Lock, padlocks, Disc-Locks, Shed/ Van Hasps etc. All enquiries welcome. Wholesale price list available to trade customers, email us for price list password, thirty day terms to account holders, no minimum order value, carriage free on net orders over £400.00. Direct despatch to your customer now available, next day delivery from stock. Poeton Aptec Gloucestershire T: 01452 300800 Polar Power Batteries W.Yorkshire T: 01274 355630 Polaris Britain Warwickshire T: 01675 437240 Pole Position Racing London T: 0207 4077050 Polygon Engineering Gloucestershire T: 01452 380883 PM Tuning Lancashire T: 01524 850800 Poole Clayton Automotive Hampshire T: 0126 4334277 Portfolio UK Cheshire T: 01625 856000 Powerbronze W.Sussex T: 01903 783222 Predator Exhausts Hertfordshire T: 01707 334050 Highlight your company entry from as little as £20. Call our sales team on 01273616040 March 2016 57 listings DEC.indd 57 29/02/2016 15:22 THE DIRECTORY P-Q www.motorcycletrader.net Pressplan Travel Hertfordshire T: 0845 6441381 Pretech Berkshire T: 01189 573123 Principal Insurance Manchester T: 0161 9722753 Pro Tech Suspension Services Lancashire T: 01257 254760 Pro Twins Surrey T: 01342 892888 Pro X Racing Parts T: 0845 450 1448 Pro-Bolt Gloucestershire T: 0800 0185500 Pro-Mar Distribution West Sussex T: 01403 240473 PROBIKE a vast range of hand tools. Exclusive and named products: AccuMate, Autodata, Axone, BatteryMate, Beta, Bike-Lift, BikeTech, BikeVac, Dura, ECON, IgnitionMate, Marolotest, MicroGas, MI Systems, OptiMate, Pico, ProBike, Profi, ProTech, Samoa, Schrader, SynchroMate, Tecalemit, Tecmate, Texa, VacuumMate. Pro-Clean Distribution Dorset T: 01305 759 966 PROGRESSIVE SUSPENSION T: 0161 337 4390 Promark PR & Marketing Surrey T: 01293 823890/1 Proteus Berkshire T: 0118 9737409 Proto UK Tyne And Wear T: 0191 2720777 Protyre Hampshire T: 01962 774437 PS International Surrey T: 01276 65554 Unit 4 Sterling Business Park Salthouse Rd Brackmills Northants, NN4 7EX T: 01604 660555 F: 01604 660444 E: sales@probike.co.uk www.probike.co.uk ProBike are the UK’s largest supplier of dedicated premium quality motorcycle tools and workshop equipment. Their range includes hydraulic, pneumatic and electric motorcycle lifts, digital wheel balancers, automatic tyre changers, MoT equipment, 3D frame/fork alignment test rigs, dynamometers, gas analysers, diagnostic analysers and scantools, fuel injector testers, ignition testers, battery reclaimers, ultrasonic cleaners, carburettor stands, cooling fans, exhaust extraction systems, bulk oil supply & waste oil collection systems, waste oil heaters, compressors, air tools, airline equipment and installations, workshop furniture and tool storage systems, installation, calibration, advice & design work, and Pump-X (UK) Gloucestersire T: 01242 579362 Puncturesafe UK Devon T: 0870 241 3730 Putoline Lincolnshire T: 01778 349333 Prospeed UK Lancashire T: 01704 895600 Protec Q Somerset T: 0870 0110112 Protech Automotive UK Berkshire T: 0118 9312755 PUIG QB Motorcycles W.Midlands T: 01384 637168 T: 01427 612536/677990 E: sales@pyramid-plastics.co.uk www.pyramid-plastics.co.uk QUAD ON-LINE Putoline Northants T: 01778 349 333 PVA Technical File Services Northants info@pva-pipe.org.uk PWS Leicester Leicestershire T: 0116 261 9198 PYRAMID PLASTICS Lincolnshire T: 01427 612536/677990 E: sales@pyramid-plastics.co.uk www.pyramid-plastics.co.uk We are specialists........... Bestselling aftermarket motorcycle accessories offering practical solutions for the everyday protection problems of both motorcycle and rider. And in addition to that – our quality design, materials and manufacturing are both expected and appreciated. Pyramid strive to achieve these goals. We observe market trends closely, aiming to offer innovative products that reflect current trends. After all we operate in a fashion market. Customers want to express their individuality – that’s one of the reasons they became bikers in the first place. We call our warehouse the ‘beating heart’ of our business. If there’s one thing we’ve learnt in the last 30 years, it’s that stock sells! Our main responsibility is to provide you, our customer, with first class service – without delay. For UK sales enquiries please call David or Jane on 01427 612536/677990 Q Q8 Oils W.Yorkshire T: 0113 2350555 QB Display Cubes Norfolk T: 01953 889499 T: 01273 616040 E: editor@quad-online.co.uk www.quad-online.co.uk The UK’s only quad and ATV- dedicated website catering for all facets of the industry. Highly valued by web visitors and advertisers alike, Quad-Online includes latest news, calendar of events, club listing, features, machine tests, race reports, reviews and information. For competitive advertising rates, call Rod Sopp on 01273 616040. Quad Master Shropshire T: 01743 792355 Quadmaxx Wales T: 01792 860362 Quadlock UK Somerset T: 01963 34932 Quadro Kent T: 01227 720700 Quadzilla Lincolnshire T: 01507 522900 Quill Tradezone Cheshire T: 01942 721744 R R&G Unit 1, Shelleys Lane East Worldham Alton, Hampshire, GU34 3AQ T: 01420 89007 E: info@rg-racing.com www.rg-racing.com Highlight your company entry from as little as £20. Call our sales team on 01273616040 58 March 2016 listings DEC.indd 58 29/02/2016 15:22 THE DIRECTORY Q-R www.motorcycletrader.net R&S Performance Centre Nottinghamshire T: 01909 482670 Ray Archer Tyne & Wear T: 0191 2701393 Racebikebitz Hertfordshire T: 01763 249807 Reactive Suspension Yorkshire T: 01347 811 529 Race By Design Surrey T: 01342 833999 Readspeed Scooters Ltd, Worcester T: 01299 828037 Race Fit Derbyshire T: 01629 735 071 Rebel Dogg MCT School Oxfordshire T: 01295 270785 Race FX T: 01254 311 222 Race Plain Wiltshire T: 01722 743989 Redwing Shoe Co Essex T: 01702 712990 Reevu Tyne & Wear T: 0191 418 7755 Race Products Lincolnshire T: 01673 842704 Refex Racing Essex T: 01268 548108 Race Spec Gloucestershire T: 01684 299699 Reg Mills Wire Wheels Dorset T: 01258 857700 Racer UK Hampshire T: 07802 831781 Regina International UK Lancashire T: 01254 661116 Racing Lines (GB) Derbyshire T: 01332 331716 Reivers Wholesale Cumbria T: 01697 343240 Rage Motorsport Bedfordshire T: 01582 477477 Renntec Dorset T: 01202 826722 Ramair Filters UK Wiltshire T: 01980 623 401 Renold Chain Staffordshire T: 01283 512940 Rampdale Hertfordshire T: 0844 8156125 Renthal Cheshire T: 0161 406 6399 Rapid Moto Distribution Somerset T: 01935 863988 Respro (UK) London T: 020 7721 7300 Rauf U London T: 0208 5567403 Retail Motor Industry Federation London T: 0207 580 9122 REDCAT MARKETING M A R K E T I N G Rawland London T: 0208 926 8011 Rhino Dyno Surrey T: 020 8665 0488 L I M I T E D T: 01273 616040 E: office@redcat.co.uk www.redcat.co.uk REDCAT MARKETING LTD Redcat Marketing Limited is a full industry-specialist marketing and PR service agency offering advertising, PR, design/print, website, press relations and copy writing services. Redcat is the publisher of Motorcycle Trader, which is supported by Trader Daily News; an electronic newsletter containing pertinent industry and business news snippets and distributed to just over 7,000 trade and industry recipients. Redcat also supports the Quad and ATV industry with a topical news and featureled website; www.quad-online.co.uk Redcat services a number of international and UK-based clients and, with a fixed price fee, specialist knowledge and unequalled contacts database, offers a low cost and direct route to the motorcycle trade, press and industry. Remit Training Nottingham T: 01623410033 Retail Motor Industry Training REMIT T: 0115 975 9550 Rev and Go Nottinghamshire T: 07808 770368 Rev Gomm W.Midlands T: 0121 3604279 Rhino Goo Wales T: 07951 5603290 Rhino Protect London T: 0870 803 0187 RHT Marketing W.Yorkshire T: 01924 477252 Riders Offshore Guernsey T: 01481 258520 Riders (Yeovil) Ltd Somerset T: 01935 421681 Rieju Lincolnshire T: 01522 589121 Rizoma Italy T: 0039 0331 242020 Ride Out for Spinal Research Surrey T: 01483 898786 Rider Support Services London T: 020 8246 4900 Riders For Health Northamptonshire T: 01327 300047 RK Sports Tyne & Wear T: 0191 2612241 REV’IT Sport International The Netherlands T: +31-412 696740 RIP N ROLL T: 01483 425506 Revs Suspension W.Midlands T: 0121 501 3321 RNT Fastners Derbyshire T: 01332 738646 RH Claydon Suffolk T: 01284 700748 Roadsure Insurance Northamptonshire T: 0808 1601045 Rhencullen Leicestershire T: 01455 890345 Road Racing Ireland N.Ireland T: 02891 828 211 Highlight your company entry from as little as £20. Call our sales team on 01273616040 March 2016 59 listings DEC.indd 59 29/02/2016 15:22 THE DIRECTORY R-S www.motorcycletrader.net Rob Hunter & Co Somerset T: 01749 880615 Robinson Foundry Kent T: 01227 454366 Rockingham Northamptonshire T: 01536 500500 ROCK OIL CO Cheshire T: 01925 636191 E: mail@rockoil.co.uk www.rockoil.com ROLAND SANDS DESIGN T: 0161 337 4390 Rolls Racing Designs Cornwall T: 01566 774395 ROOF HELMETS Neo Distribution T: 01778 349 333 F: 01778 348 080 www.neodistribution.co.uk Roy Collins Motorcycle Security Co.Durham T: 0191 378 2142 Roy Thersby Wire Wheel Services Cleveland T: 01642 612784 RS Motorbike Paint S.Yorkshire T: 01226 241126 RS WORKSHOP EQUIPMENT Unit 28 Barnwell Manor Industrial Est Barnwell, Peterborough Cambs, PE8 5PL T: 01832 741007 F: 01832 741008 E:sales@rsworkshopequipment. co.uk www.rsworkshopequipment.co.uk The trade’s leading supplier of premium workshop equipment. Our comprehensive range of dedicated Motorcycle workshop equipment includes electro hydraulic and hydraulic motorcycle lifts, scissor jacks, ATV lifts, Mot equipment, brake testers, headlight testers, laser alignment, static and dynamic wheel balancers, automatic tyre changers, exhaust extraction systems, gas analysers, diagnostic fault code readers, paddock stands, compressors, static benches, parts washers, airline ring mains, oil lube systems, waste oil drainers, pillar drills, presses, off set carb adjusters, chain breakers, vacuum gauges, hand tools, spare parts, service, service contracts, installations, fnance, Mot drawings, site inspections, building work and unlimited advice. Demonstration and training facilities. Balco, John-Bean, Motomoclós, Durnbury, Protec, Texa Axone, Accu-Track, Sealey, Samoa. Scooters-R-Us Kent T: 01892 730407 Sidecar Moto Cross Association Berkshire T: 0118 961 7458 Scorpion Automotive Lancashire T: 01257 249928 SIDI (Feridax 1957) West Midlands T: 01384 413841 Scorpion Exhausts Derbyshire T: 01773 744123 Scotfactors Angus T: 01382 461441 Sifam Leicestershire T: 07754 144797 Sigma Performance Kent T: 07881 820748 Scott Leathers Co Durham T: 01833 638913/08833 Silkolene Lubricants Staffordshire T: 01782 203 700 Scottoiler Glasgow T: 0141 955 1100 Silverstone Northamptonshire T: 0844 372 8200 RSR Moto East Yorkshire T: 01482 627476 Screenfow Manufacturing Dorset T: 01202 528153 Sinnis International (UK) E.Sussex T: 01273 506 306 Rush Racing Devon T: 01404 549696 Sealey Group Suffolk T: 01284 757 500 Skidmarx UK Dorset T: 01305 780808 Seaton Tuning T: 01206 866 400 SLD UK Lincolnshire T: 01522 691244 S S.O.S Motorcycle Recovery Lincolnshire T: 08442 484 858 SamcoSport Mid Glamorgan T: 01443 23846 Sammy Miller Museum Hampshire T: 01425 616644 Santander Consumer Finance Surrey T: 0871 200 4250 Schuurman (UK) Peterborough T: 01778 561 061 Schwalbe Shropshire T: 01952 602680 Scooteria Dorset T: 07764 474952 Shell UK Oil Products Greater Manchester T: 0800 7318888 Shift Europe Tyne & Wear T: 0191 4876300 Shippey PR Devon T: 01548 821778 Shmuc T: 0754 556 1521 Shoei West Midlands T: 01384 413841 Shop Offshore Guernsey T: 01481 266415 Showtrax International Bedfordshire T: 01234 709966 Slick Fairings Norfolk T: 08000 434099 Slick Marketing Oxfordshire T: 01235 530689 Slinky Glide West Sussex T: 01273 595746 Slipstream Tuning Kent T: 01732 743248 Slow Gold West Glamorgan T: 01656 746984 Smalley Cross Scooter Centre Derbyshire T: 01332 881882 Smartwater Europe Shropshire T: 0870 242 8899 Highlight your company entry from as little as £20. Call our sales team on 01273616040 60 March 2016 listings DEC.indd 60 29/02/2016 15:22 THE DIRECTORY S www.motorcycletrader.net SMC GB Devon T: 01626 335764 Smiler Racing and Fabrications Norfolk T: 01493 369834 Smiths Services Yorkshire T: 01977 668256 Snetterton Norfolk T: 01953 887 303 Snobs Ultimate Customs London T: 0208 5668881 SolarTrack PLC Essex T: 01245 249382 Sold Secure Northants T: 01327 264687 Solent (UK) Hampshire T: 02392 505322 Sonic Communications W.Midlands T: 0121 7814400 Sorrymate.com Cheshire T: 0845 676 9077 SOS M/C Recovery T: 08442 484858 Sound Distribution Lancashire T: 01942 604616 SP Engineering Somerset T: 01373 474 740 Spec Racing France T: 0033 546 979999 Storm Waterproofng (UK) Derbyshire T: 01773 521 309 Supertracker Hampshire T: 023 8044 3325 Specialised Exhausts Systems Surrey T: 020 8648 7486 Stradway Vending Worcestershire T: 01299 250007 Stuff 4 Bikes S.Yorkshire T: 01302 881919 Surf & Turf Cheshire T: 01925 819608 Specials Scotland Strathclyde T: 0141 954 4225 Specialty Sports Europe W.Midlands T: 02476 705444 Speedaway W.Midlands T: 0121 559 1270 Speedycom Performance Derbyshire T: 01298 816 633 SPIDI W.Midlands T: 01384 413841 Spitfre Products Cheshire T: 01565 632991 Sport & Leisure 2 Lincolnshire T: 01522 868204 SPR Race Products Nottinghamshire T: 01159 216958 Sprint Manufacturing Wiltshire T: 01985 850821 Stan Stephens Two Stroke Centre Kent T: 01732 760337 Spada West Midlands T: 01384 413841 Staniforth Motorcycle S.Yorkshire T: 0114 246 2027 Spares GB London T: 020 8540 7155 Starco GB Staffordshire T: 01889 571000 Spares Unlimited N.Humberside T: 01482 320385 Stomp UK T: 0845 257 1056 Sparx racing London T: 020 8553 4440 Storm Buggies Essex T: 01245 222529 STX Bike Gear Kent T: 01795 424428 Sub Zero Technology Leicestershire T: 0116 2402634 Sue Me T: 01707 852 244 Suffolk Wheel Building Suffolk T: 01473 745380 Suzuki GB Buckinghamshire T: 01908 336600 Swen (Europa) S.Yorkshire T: 0114 245 0377 Swift Chain West Sussex T: 01273 595746 Swinton Manchester T: 0800 0687988 T Suitrak Bedfordshire T: 0783 443 9005 T-Trac UK W.Sussex T: 01902 746972 Sumi Trading The Netherlands T: 0031 71 5120866 TA Engineering Supplies Lincolnshire T: 01724 763773 Suomy UK Herefordshire T: 01531 631272 Talon Engineering Somerset T: 01935 471508 Supamotos UK Cambridgeshire T: 01733 579130 Tay Trading International Shropshire T: 01952 580500 Superbike Magazine Surrey T: 0207 608 6511 Tecalemit Garage Equipment Devon T: 01752 219111 Superbike Rental Essex T: 01277 366602 Superchips Buckinghamshire T: 01280 816781 Supermoto International Magazine Cambridgeshire T: 01945 772082 Supersprox Powys T: 01531 631266 Techno-Weld Oxfordshire T: 01993 851028 Technology In Motion London T: 020 89449919 Tecstar Cambridgeshire T: 01480 399499 Terry Shepherd Tuning Lancashire T: 01695 574454 Highlight your company entry from as little as £20. Call our sales team on 01273616040 March 2016 61 listings DEC.indd 61 29/02/2016 15:22 THE DIRECTORY S-T www.motorcycletrader.net TEXA UK Titanium International W.Midlands T: 0121 789 5764 Lancashire T: 01282 606787 Trail Tech Products Galashiels T: 01896 753111 Thatcham Berkshire T: 01635 868855 Thaw Leicestershire T: 0116 257 0088 The Bike Insurer T: 0870 2258207 The Funding Corporation Cheshire T: 01244 625600 The Institute of the Motor Industry Hertfordshire T: 01992 511521 The M Partnership Worcestershire T: 01584 881651 The Monogram Group Oxfordshire T: 01295 768903 The Performance Company Northamptonshire T: 08450 603020 The Tool Connection Warwickshire T: 01926 818196 Thermofash UK Warwickshire T: 01295 771088 Thoroughbred Covers W.Yorkshire T: 01132 795079 Three Bond Buckinghamshire T: 01908 285000 Three Cross Motorcycles Dorset T: 01202 810 100 TJ Wassell Staffordshire T: 01543 428614 Tomahawk Tyres W.Midlands T: 0121 777 4520 Top Shot Jackets Cheshire T: 01260 270763 Torco Racing Oils E.Yorkshire T: 01377 236170 Torque Bike – Motorcycle Trade Insurance Norwich T: 0845 467 8737 Total UK W.Yorkshire T: 01977 636200 TR Distribution Leicestershire T: 0116 2750719 Tracker Network (UK) Middlesex T: 01895 234567 Trade Bikes Hampshire T: 023 92 639372 Trade Direct S.Yorkshire T: 01142 570111 Tradeck Cheshire T: 0870 7580250 Traderbike Tyne & Wear T: 01207 271600 TradeZone(Quill Exhausts) Cheshire 01942 721 744 Trail Riders Fellowship (TRF) Shropshire T: 01782 833222 TRANAM TranAm Ltd incorporating Headlynz Ltd New Forest, Hampshire T: 01425 620580 F: 01425 621915 E: info@tranam.co.uk www.tranam.co.uk World Class Brands. TranAm have been bringing premium motorcycle clothing and parts to the UK for nearly 40 years and in that time we have established an unrivalled portfolio of brands such as Schuberth helmets, Rukka clothing, Scorpion Helmets, Dr Martens boots, Bering clothing and DP brakes. These exclusive brands are backed up with a dedicated sales team, a slick customer service programme, a simple to use online ordering system, extensive product training, premium display stands and POS, next day delivery, an extremely high pick rate and tailored brand marketing campaigns.. What are you waiting for? Tri-Sphere megaMAX Stafford T: 01785 282864 Triumph Motorcycles Leicestershire T: 01455 251700 Trophy UK Conwy T: 01745 823333 True Track Software Staffordshire T: 01782 338743 TRW Wrexham T: 01978 667800 TTS Performance Parts Northamptonshire T: 01327 858212 Tucano Urbano London T: 0203 5295301 Transatlantic Trading Co London T: 0870 2005511 Tuffmap Isle of Man T: 0870 7477176 Trellesport Cornwall T: 01288 350588 Turn A Bikesystem Middlesex T: 020 8866 0126 Trev’s Custom Services W.Midlands T: 024 76 448811 Twinshock MX Association Cumbria T: 01229 463805 Tri-Peek International Essex T: 01799 524098 Two Brothers Racing W.Yorkshire T: 0113 2383708 Trials & Motocross News Lancashire T: 01524-385980 Two Extreme Worchester T: 0845 609 4311 Trikebitz.com Somerset T: 01460 30170 Two Wheel Centre Nottinghamshire T: 01623 627 600 Tri-Motive Glamorgan T: 01792 578500 Two Wheelers International Denbighshire T: 01978 869513 Triple A Racing Greater Manchester T: 0844 826 0528 Two Zero Products T: 01763 275 842 Highlight your company entry from as little as £20. Call our sales team on 01273616040 62 March 2016 listings DEC.indd 62 29/02/2016 15:22 THE DIRECTORY T-V www.motorcycletrader.net VE (UK) TWS GB Herefordshire T: 01531 631266 Tyre Link (UK) Staffordshire T: 01827 62174 Tyreart Products Kent T: 01474 872924 Tyresonline.net W.Midlands T: 0845 2601600 U UBL Distribution London T: 020 8655 2225 UKEco Scooters Wirral T: 0800 141 2568 Ultimate Parts Nottingham T: 0115 9216668 Utag Hampshire T: 08452 637313 V V2 Mal Northamptonshire T: 08700 677617 V60 Racing Surrey T: 01932 353 020 Vac-Bag Products Northamptonshire T: 01832 733115 VANCE & HINES T: 0161 337 4390 Varta Automotive Batteries Buckinghamshire T: 01753 480610 Unit 3C Sheet Stores Estate Off Fields Farm Road Long Eaton Nottingham NG10 4AU T: 0115 946 2991 F: 0115 946 9292 E: sales@ve-trade.com www.ve-trade.com VE (UK) has been wholesaling and supplying Scooter performance parts, standard replacement parts, and scooter accessories for over 25 years. VE not only supply parts for Scooters, but also for Moto 50/125 (lightweight m/cycles), Quad/ ATV machines, and now a full range of mechanical spares for the Ape’ 3 wheelers. VE (UK) are the main series sponsor for the Malossi Piaggio Ape’ World Championships, which VE have sponsored since its inception. VE is the exclusive importers for Malossi performance products, Giannelli scooter exhausts, Mazzucchelli crankshafts, NZI helmets, Corazzo scooter clothing, NewFren friction equipment, LeoVince scooter exhausts, Faco scooter accessories, Ventico drive belts, Dunlop scooter tyres, Scorpion scooter exhaust systems, FAR mirrors. VE is also a leading wholesaler/ importer for many top brands including: Dellorto, Polini, TNT, Athena, Pinasco Performance Parts, Top Racing, Vicma, Pinasco, Franspeed, Artek, Schwalbe, and Buzzetti. VE offers the following services to their extensive dealer network: Carriage FREE on all invoices over £50 nett, fast Drop Shipping service, a new volume discount on a wide range of parts, and importantly low trade prices. The VE exclusive ‘trade only” web portal at www.ve-trade.com offers 24/7/365 access, with instant stock check, online chat is available to assist dealers, technical support, place your orders online, view VE newsletters, and to help with quotes there are trade & retail prices. VE also provides “FREE” their complete parts database with images for your company’s website online store. All in all, VE offers a package to give you confidence that you are getting the best in service, and importantly, the top scooter brands. Vectrix Hampshire T: 01962 777600 Vee Rubber Kent T: 01322 526236 Verteci.com Square Tomato Herts T: 0845 2020088 Veta UK West Yorkshire T: 01535 655970 Victory Motorcycles Warwickshire T: 01675 437240 Villiers Services West Midlands T: 01384 265797 Vintage Motorcycle Club Staffs T: 01283 540557 Visorvision Ltd Befordshire T: 07917 518993 Vemar UK Direct Cumbria T: 07785 247 021 Visordown London T: 0207 8438806 VMAXBITZ See Digital Speedos T: 01564 775522 M: 07967676703 E: jon@vmaxbitz.com www.vmaxbitz.com W Walker Exhaust Silencers Powys T: 01874 623030 Walmsleys Commercial Insurance Brokers Wigan T: 0845 224 7952 Warn West Midlands T: 01384 895700 Wassell Lincoln T: 01522 888444/8 Watsonian Squire Glos T: 01386 700907 WD-40 Company Milton Keynes T: 01908 555400 Weaving Machinery Worcs T: 01386 49155 Weise Clothing Co Bristol T: 0117 971 9200 Weldtite Products North Lincs T: 01652 660000 Welwyn Tool Group Herts T: 01707 331111 Westcountry Windlings Essex T: 01279 731172 West Performance Isle of Man T: 0871 6661360 VMD Vision Marketing & Distribution Clwyd T: 01492 541004 WestCo Batteries Northants T: 01536 484 009 Vortex Hants T: 023 9250 3423 What Bike? Peterborough T: 01733 468000 VSJ Cumbria T: 017684 83786 Wheeldon Off-Road Centre S.Devon T: 01548 821 784 Highlight your company entry from as little as £20. Call our sales team on 01273616040 March 2016 63 listings DEC.indd 63 29/02/2016 15:22 THE DIRECTORY V-Z www.motorcycletrader.net Wholesale Motorcycle Coventry T: 02476 333319 WP Suspension Suffolk T: 01284 752102 Wilby HaliF T: 01422 358 525 Wulfsport International Cumbria T: 01900 873456 Wilstow Suffolk T: 01284 852001 Wiz Racing Products Somerset T: 01278 662146 Wurth UK Kent T: 0208 319 6000 WK Bikes Lincolnshire T: 01507 522900 XYZ X-Lite Northants T: 01536 485484 Yamaha Motor UK Surrey T: 01932 358000 WMD World’s End Motorcycles Distribution Unit 7 Grange Rd Ind Est Albion St , Southwick West Sussex T: 01273 595746 E: sales@wmd-online.com www.wmd-online.com WMD is still the UK’s fastest growing motorcycle parts distributor. A vast range of quality replacement parts, easy online ordering via a secure trade only website which offers everything a motorcycle workshop could need means that an account with WMD is a necessity for most industry professionals. We stock brake pads, drive chains, clutches, brake lines, filters, sprockets, exhausts, tyres, lubricants, spark plugs, batteries, cables, fork stanchions, levers, mirrors and shocks. Next day delivery as standard with a pre 10am option too, we offer great margins, an OE part finder, and of course, our legendary free note pads! Why go elsewhere? YSS West Sussex T: 01273 595746 Yuasa Motorcycle Batteries Wiltshire T: 01793 833555 Zion Motorsport Supplies T: 01530 274 675 Zip Wear Berkshire T: 0118 9324201 Zircotec Oxfordshire T: 01235 434320 Zontes Kent T: 01227 720700 Wolf Racing Exhausts Leighton Buzzard T: 0870 7410667 World Of QB Carbon Notts T: 01949 845172 WP Motorsport T: 02380 884088 Highlight your company entry from as little as £20. Call our sales team on 01273616040 64 March 2016 listings DEC.indd 64 29/02/2016 15:22 MOTORCYCLE TRADER 2016 EVENTS CALENDER MARCH 12th-13th MCN Scottish Motorcycle Show, Royal Highland Centre, Edinburgh. www.scottishmotorcycleshow.com APRIL 15th-18th MCN Live, Butlins, Skegness, Lincolnshire. www.mcnlive.co.uk 23rd-24th International Classic Motorcycle Shows, Stafford County Showground, Staffordshire. www.classicbikesshows.com MAY 14th-15th MCN Festival of Motorcycling, Peterborough Arena. www.mcnfestival.com SEPTEMBER 2nd-3rd The 23rd Eurojumble, Netley Marsh, near Southampton. www.classicbikeshows.com OCTOBER 5th-9th Intermot Motorycle Show, Koelnmesse, Cologne, Germany. www.intermot-cologne.com 15th-16th Classic Motorcycle Mechanics Show, Stafford County Showground, Staffordshire. www.classicbikeshows.com 27th-30th The International Dirt Bike Show, Stoneleigh Park, Warwickshire. www.dirtbikeshow.co.uk NOVEMBER 29th-27th Motorcycle Live, NEC, Birmingham. www.motorcyclelive.co.uk NORMOUS NEWARK AUTOJUMBLES 31ST January, 28th February, 17th April, 5th June, 3rd July, 7th August, 25th September, 23rd October, 20th November, 11th December Newark Showground www.newarkautojumble.co.uk March 2015 65 p065 calendar.indd 65 29/02/2016 15:03 Opinion: Mark Williams Notes from the underground Having grown old enough to qualify for free public transport, Mark Williams has found yet another excuse for delaying his purchase of a city-going motorcycle End User markswill.wordpress.com R Mark Williams has been writing about bikes for over 45 years. He was the founding editor of Bike magazine. ecent columns have found me considering, but inevitably not actually, buying a brand new motorbicycle. Which at the start of last autumn I had every intention of doing because then I had a bit of money saved. Having not owned one for a few years, I felt it was time to get myself a city runabout again. And, as my reader may recall, I pondered long and quite hard as to what I should buy, the upshot of which was that it should be a) brand new, and b) a scooter. But here we are in mid-February and I still haven’t whacked my money down and got astride a nice new Yamaha Vity or an even cheaper Lexmoto Dart, but is this merely a case of chickening out or a consequence of the consummate wisdom for which I am legendary? Well, before you jump to the most obvious conclusion, consider this: I spend somewhere between a third and a half of my time working in London, which should explain the scooter option, but since the middle of November last year, it’s rained on almost all of my London days. Even on a bike with a bit of weather protection, riding round the pot-holed, badly-drained roads of our capital city would have been, well, not much fun. Through my old codger’s rose-tinted spectacles, fun is what bikery should be. Note the ‘old codger’ reference, because that’s also become a bit if an issue – but not, I hasten to point out, in the sense of getting too old and possibly too infirm to bestride a bike. No, the thing of it is that I’ve now got sorely depleted by the pesky business of trying to complete the ‘street-tracker’ I began trying to fashion out of an ancient Honda CB400N the previous winter. It is of course axiomatic that this project bike will take far longer and cost far more than one anticipates. Indeed, this little devil has, at the time of writing, exactly doubled in time taken and spons expended, with little sign of it ending there. Added to which, thanks to an eagle-eyed journo friend in America and shipping specialists DK Motorcycles, I ended up importing a near immaculate, 1984 Honda VT500 Ascot whose street-tracker styling was the inspiration for the pig’s ear I’m trying to turn into a silk purse. Buying the original is probably what I should’ve done at the outset. I couldn’t even leave the Ascot alone, though, electing to replace the unattractive square headlamp, instrument panel and shielding with items that suit it better aesthetically but which had to be custom- and thus expensively-made for it. D’uh. My wallet has been left woefully depleted and my ambitions for a new machine pretty much stymied, which is maybe just as well, for the only scooter dealer within a bus ride’s distance has just closed down – another nail in the coffin of my two-wheeled urban mobility dream. ■ “Once summer arrives, a scooter or proper small-capacity bike may again appeal more than travelling in a packed, sweaty underground sardine can” a Freedom Pass, which nice Mayor Boris offers to all of us of pensionable age, thus enabling buckshee travel on the London Underground, Overground and buses. As most of my urban travel involves dashing in and out of the city centre where parking a bike is a pain the bum and no longer especially cheap, a Freedom Pass and a tube station but five minutes trudge from my house is a bit of a no-brainer. Fun vs funds But yes, when this foul, climatically-changed winter is finally behind us, the days longer and, dare I say it, sunnier, a zippy little scooter or a ‘proper’ small-ish capacity bike may once again appeal more than travel in a packed, sweaty underground sardine can. But that’s sadly not the end of my dilemma because since the winter began, my savings have been 66 March 2016 p066_end user_dB.indd 66 29/02/2016 15:02 THE DIRECTORY V-Z www.motorcycletrader.net Wholesale Motorcycle Coventry T: 02476 333319 WP Suspension Suffolk T: 01284 752102 Wilby HaliF T: 01422 358 525 Wulfsport International Cumbria T: 01900 873456 Wilstow Suffolk T: 01284 852001 Wiz Racing Products Somerset T: 01278 662146 Wurth UK Kent T: 0208 319 6000 WK Bikes Lincolnshire T: 01507 522900 XYZ X-Lite Northants T: 01536 485484 Yamaha Motor UK Surrey T: 01932 358000 WMD World’s End Motorcycles Distribution Unit 7 Grange Rd Ind Est Albion St , Southwick West Sussex T: 01273 595746 E: sales@wmd-online.com www.wmd-online.com WMD is still the UK’s fastest growing motorcycle parts distributor. A vast range of quality replacement parts, easy online ordering via a secure trade only website which offers everything a motorcycle workshop could need means that an account with WMD is a necessity for most industry professionals. We stock brake pads, drive chains, clutches, brake lines, filters, sprockets, exhausts, tyres, lubricants, spark plugs, batteries, cables, fork stanchions, levers, mirrors and shocks. Next day delivery as standard with a pre 10am option too, we offer great margins, an OE part finder, and of course, our legendary free note pads! Why go elsewhere? YSS West Sussex T: 01273 595746 Yuasa Motorcycle Batteries Wiltshire T: 01793 833555 Zion Motorsport Supplies T: 01530 274 675 Zip Wear Berkshire T: 0118 9324201 Zircotec Oxfordshire T: 01235 434320 Zontes Kent T: 01227 720700 Wolf Racing Exhausts Leighton Buzzard T: 0870 7410667 World Of QB Carbon Notts T: 01949 845172 WP Motorsport T: 02380 884088 Highlight your company entry from as little as £20. Call our sales team on 01273616040 64 March 2016 listings DEC.indd 64 29/02/2016 15:22 MOTORCYCLE TRADER 2016 EVENTS CALENDER MARCH 12th-13th MCN Scottish Motorcycle Show, Royal Highland Centre, Edinburgh. www.scottishmotorcycleshow.com APRIL 15th-18th MCN Live, Butlins, Skegness, Lincolnshire. www.mcnlive.co.uk 23rd-24th International Classic Motorcycle Shows, Stafford County Showground, Staffordshire. www.classicbikesshows.com MAY 14th-15th MCN Festival of Motorcycling, Peterborough Arena. www.mcnfestival.com SEPTEMBER 2nd-3rd The 23rd Eurojumble, Netley Marsh, near Southampton. www.classicbikeshows.com OCTOBER 5th-9th Intermot Motorycle Show, Koelnmesse, Cologne, Germany. www.intermot-cologne.com 15th-16th Classic Motorcycle Mechanics Show, Stafford County Showground, Staffordshire. www.classicbikeshows.com 27th-30th The International Dirt Bike Show, Stoneleigh Park, Warwickshire. www.dirtbikeshow.co.uk NOVEMBER 29th-27th Motorcycle Live, NEC, Birmingham. www.motorcyclelive.co.uk NORMOUS NEWARK AUTOJUMBLES 31ST January, 28th February, 17th April, 5th June, 3rd July, 7th August, 25th September, 23rd October, 20th November, 11th December Newark Showground www.newarkautojumble.co.uk March 2015 65 p065 calendar.indd 65 29/02/2016 15:03 Opinion: Mark Williams Notes from the underground Having grown old enough to qualify for free public transport, Mark Williams has found yet another excuse for delaying his purchase of a city-going motorcycle End User markswill.wordpress.com R Mark Williams has been writing about bikes for over 45 years. He was the founding editor of Bike magazine. ecent columns have found me considering, but inevitably not actually, buying a brand new motorbicycle. Which at the start of last autumn I had every intention of doing because then I had a bit of money saved. Having not owned one for a few years, I felt it was time to get myself a city runabout again. And, as my reader may recall, I pondered long and quite hard as to what I should buy, the upshot of which was that it should be a) brand new, and b) a scooter. But here we are in mid-February and I still haven’t whacked my money down and got astride a nice new Yamaha Vity or an even cheaper Lexmoto Dart, but is this merely a case of chickening out or a consequence of the consummate wisdom for which I am legendary? Well, before you jump to the most obvious conclusion, consider this: I spend somewhere between a third and a half of my time working in London, which should explain the scooter option, but since the middle of November last year, it’s rained on almost all of my London days. Even on a bike with a bit of weather protection, riding round the pot-holed, badly-drained roads of our capital city would have been, well, not much fun. Through my old codger’s rose-tinted spectacles, fun is what bikery should be. Note the ‘old codger’ reference, because that’s also become a bit if an issue – but not, I hasten to point out, in the sense of getting too old and possibly too infirm to bestride a bike. No, the thing of it is that I’ve now got sorely depleted by the pesky business of trying to complete the ‘street-tracker’ I began trying to fashion out of an ancient Honda CB400N the previous winter. It is of course axiomatic that this project bike will take far longer and cost far more than one anticipates. Indeed, this little devil has, at the time of writing, exactly doubled in time taken and spons expended, with little sign of it ending there. Added to which, thanks to an eagle-eyed journo friend in America and shipping specialists DK Motorcycles, I ended up importing a near immaculate, 1984 Honda VT500 Ascot whose street-tracker styling was the inspiration for the pig’s ear I’m trying to turn into a silk purse. Buying the original is probably what I should’ve done at the outset. I couldn’t even leave the Ascot alone, though, electing to replace the unattractive square headlamp, instrument panel and shielding with items that suit it better aesthetically but which had to be custom- and thus expensively-made for it. D’uh. My wallet has been left woefully depleted and my ambitions for a new machine pretty much stymied, which is maybe just as well, for the only scooter dealer within a bus ride’s distance has just closed down – another nail in the coffin of my two-wheeled urban mobility dream. ■ “Once summer arrives, a scooter or proper small-capacity bike may again appeal more than travelling in a packed, sweaty underground sardine can” a Freedom Pass, which nice Mayor Boris offers to all of us of pensionable age, thus enabling buckshee travel on the London Underground, Overground and buses. As most of my urban travel involves dashing in and out of the city centre where parking a bike is a pain the bum and no longer especially cheap, a Freedom Pass and a tube station but five minutes trudge from my house is a bit of a no-brainer. Fun vs funds But yes, when this foul, climatically-changed winter is finally behind us, the days longer and, dare I say it, sunnier, a zippy little scooter or a ‘proper’ small-ish capacity bike may once again appeal more than travel in a packed, sweaty underground sardine can. But that’s sadly not the end of my dilemma because since the winter began, my savings have been 66 March 2016 p066_end user_dB.indd 66 29/02/2016 15:02 Feature: Press launches - the reality The essential guide to the motorcycle trade and industry New Vehicle Registration Statistics in the UK for 01 JANUARY - 31 JANUARY 2016 Highest registering model this month within each style Registrations by Style 2016 vs 2015 Lexmoto Scout 49 Derbi Senda Xtreme DRD SM50 42 13 Honda CRF1000 Harley-Davidson Sportster N883 Honda CB125F Honda PCX125 BMW R1200RS Honda CBR125R BMW R1200RT Honda CRF250L 115 46 127 132 25 59 29 50 MOPEDS SCOOTER OTHER TOTAL MOPEDS Jan 2016 471 46 517 Jan 2015 518 44 562 % Change -9.1 4.5 -8.0 2016 YTD 471 46 517 2015 YTD 518 44 562 % Change -9.1 4.5 -8.0 MOTORCYCLES ADVENTURE SPORT CUSTOM NAKED SCOOTER SPORT/TOUR SUPERSPORT TOURING TRAIL/ENDURO UNSPECIFIED TOTAL M/CYCLES Jan 2016 819 441 1,244 1,507 140 445 113 499 19 5,227 Jan 2015 672 348 1,146 1,185 107 464 105 434 5 4,466 % Change 21.9 26.7 8.6 27.2 30.8 -4.1 7.6 15.0 280.0 17.0 2016 YTD 819 441 1,244 1,507 140 445 113 499 19 5,227 2015 YTD 672 348 1,146 1,185 107 464 105 434 5 4,466 % Change 21.9 26.7 8.6 27.2 30.8 -4.1 7.6 15.0 280.0 17.0 SUMMARY Total Scooters Total Mopeds & Motorcycles TOTAL REGS Jan 2016 3,774 2,015 Jan 2015 3,338 1,730 % Change 13.1 16.5 2016 YTD 3,774 2,015 2015 YTD 3,338 1,730 % Change 13.1 16.5 5,789 5,068 14.2 5,789 5,068 Registrations by Engine Band 2016 vs 2015 Highest registering model this month Lexmoto Scout 49 Honda PCX125 Honda CRF250L Honda CRF1000 BMW R1200GS Adventure 42 132 50 115 49 New Motorcycle registration statistics supplied by The Motor Cycle Industry Association. For more detailed information about the motorcycle market please contact: Motorcycle Industry Association 1 Rye Hill Office Park Birmingham Road Allesley, Coventry, CV5 9AB T: 02476 408000 W: www.mcia.co.uk E: motorcycling@mcia.co.uk 34 March 2015 14.2 ENGINE BAND 0-50cc 51-125cc 126-650cc 651-1000cc Over 1000cc TOTAL REGS Jan 2016 529 2,545 968 1,026 721 5,789 Jan 2015 578 2,088 874 840 688 5,068 Major manufacturers by brand this month Honda Lexmoto Yamaha Triumph BMW KTM Piaggio Kawasaki Harley-Davidson Suzuki 1,096 624 617 336 320 306 276 240 236 187 % Change -8.5 21.9 10.8 22.1 4.8 14.2 2016 YTD 529 2,545 968 1,026 721 5,789 2015 YTD 578 2,088 874 840 688 5,068 % Change -8.5 21.9 10.8 22.1 4.8 14.2 UK powered two wheeler market background information No. of motorcycles in use; (2009) 1.3 million (2010-2014) 1.2 million Motorcycle rider test passes; (2011/12) 40 thousand (2012/13) 45 thousand (2013/14) 30.5 thousand (2014/15) 34.6 thousand Total distance travelled by motorcycle; (2010/11) 4.7 billion km (2.9 billion miles) (2012) 4.6 billion km (2.8 billion miles) (2013) 4.4 billion km (2.7 billion miles) (2014) 4.6 billion km (2.8 billion miles) Motorcycle Trader, Newhaven, BN9 0EF Tel: 01273 616040. E-mail: news@motorcycletrader.net Feature: Press launches - the reality ANVIL HIRE TAG RACING YAMAHA BSB 2016 PUTOLINE NANO TECHNOLOGY THE RACER’S CHOICE DEALERS WANTED! GET ON BOARD WITH THE WORLD’S LARGEST RANGE OF MOTORCYCLE LUBRICANTS Simply contact us on, tel: 01778 349333 or email: sales@putoline.co.uk 35 March 2015