52MX Profile - May 2015 ENG copy

GENERAL OVERVIEW
A general entertainment
channel with a high diversity
content really attractive for
grown ups.
Content includes: news
coverage, series, variety
shows, music blocks, late
night shows, sports shows &
events.
More than 25 years of
expertise back up the quality
& acceptance of our content
which is most of all an
inhouse production.
The variety of content of
52MX achieve linking the
latin society; their interests &
identity.
WHAT´S ON
? (inhouse production)
Almohadazo, el Noti: With an irreverent style, Fernanda Tapia (well
known opinion leader), brings to light the daily national & international
news. What no one else tells about.; at least not her way.
Score Final: The most permanent sports show in mexican TV…EVER!
Tu casa TV: A variety show that includes attractive content for each
family member with highly recognized hosts presenting several
entertainment sections & topics.
El último pitazo: A late night show which links sports & comedy.
Radames de Jesús & his special guests bring a very peculiar kind of
analysis about the sports news.
WHAT´S ON
? (inhouse production)
Locas por el futbol: Could it get better? Every man dream come true,
nice looking girls talking & analyzing soccer while they cheer up the
teams they support.
Noticias MVS: A specialized news program, bringing the most
important news over the world, first thing in the morning.
CMLL: Guerreros del Ring: The best battles inside the ring with the
biggest wrestling superstars!
Conexiones: Journalist & music executive Jaime Almeida, presents
this program where a specific artist or song is deeply analyzed and
connected to different aspects related to itself and what surrounds it.
NEW SHOWS ON
:
Reacción en Cadena: Where soccer controversy is exposed. Three
soccer specialists (Carlos Albert, Enrique Beas y Gerardo Vázquez de
León) debating about whats going on inside & outside the field. There´s
more happening in the world of soccer besides the games. Here the
audience get to know everything about their teams and favorite players.
!
Racers: A unique show that provides a weekly update about the exciting
world of racing. This show gets all the attention that car races arouse.
What sets the difference with other similar shows is the relaxed way the
three hosts debate, share their knowledge and provide the racing
happenings. A bonus is the three different points of view people can get
from: Miky Huidobro (Rockstar & motorsport fan), Hugo Oliveras (Nascar
Racer) & Oscar Ruiz (TV host &Nascar Racer).
ADITIONAL CONTENT:
Uno Noticias: The most important news worldwide presented by José
Cárdenas, a very recognized newscaster with more than 40 years of
experience and a multiawarded career.
Latin Angels: Attractive latin women showing the most wonderful &
exciting places of their hometowns besides their extreme beauty.
Infieles: An erotic series about the lack of loyalty between couples &
the reasons that make them unfaithful. With more than 5 years on air in
Latin America, “Infieles” is a highly accepted fun adult-aimed show.
Clip Hero: The most amazing scenes videotaped by common people
about real life happenings, from epic accidents to the most funny
situations.
RANKING ON DISH MEXICO
52MX ranked between the top 7 Dish Entertainment Channels in Mexico !
(Prime time & 6:00 am-1:00 am analysis Jan-Dec 2014)
FOX
UNIV
DH&H
SPACE
WB
FX
52MX
FOXLF
AXN
A&E
CMEDY
TBS
TLC
SONY
SYFY
ID
E!
S-UNI
ANTN3
MUFOX
ISAT
Channel
Fox
Universal Channel
Discovery Home & Health
Space
Warner Channel
FX
52MX
Fox Life
AXN
A&E
Comedy Central
TBS veryfunny
Travel & Living Channel
Canal Sony
Syfy
Investigation Discovery - ID
E! Entertainment Television
Studio Universal
Antena 3 Internacional
MundoFox
I.SAT
Package
Dish Junior
Básico
Básico
Dish Junior
Básico
Básico
Dish Junior
Dish Junior
Básico
Básico
Básico
Básico
Dish Junior
Dish Junior
Básico
BásicoMás
Dish Junior
BásicoMás
BásicoMás
BásicoMás
BásicoMás
Genre
General Rankig
Entretenimiento
4
Entretenimiento
10
Entretenimiento
16
Entretenimiento
17
Entretenimiento
20
Entretenimiento
21
Entretenimiento
23
Entretenimiento
27
Entretenimiento
28
Entretenimiento
30
Entretenimiento
32
Entretenimiento
33
Entretenimiento
35
Entretenimiento
39
Entretenimiento
41
Entretenimiento
44
Entretenimiento
45
Entretenimiento
51
Entretenimiento
53
Entretenimiento
54
Entretenimiento
66
Reference: Nielsen IBOPE
México
RANKING ON DISH MEXICO (Jan-Feb 2015)
Ranked in place 16 out of 79 channels
Top 4 (Entertainment channels)
Bloque Horario 06:00 - 01:00 Hrs.
CANALES
Bloque Horario 06:00 - 01:00 Hrs.
Rating % Share %
Rating % Share %
3.53
CARTOON NETWORK
1.57
3.53
3.23
2
FOX
1.44
3.23
3
DISNEY JUNIOR
1.22
2.75
1.98
4
TNT
0.88
1.98
0.85
1.91
5
DISNEY XD
0.85
1.91
0.78
1.76
6
DISNEY CHANNEL
0.78
1.76
0.76
1.71
7
THE HISTORY CHANNEL
0.76
1.71
8
AXN
0.72
1.63
9
MC
0.70
1.58
10
DISCOVERY KIDS
0.69
1.56
11
DISCOVERY CHANNEL
0.68
1.53
12
UNIVERSAL CHANNEL
0.66
1.49
13
CINECANAL
0.65
1.46
14
CINE LATINO
0.64
1.45
15
NICKELODEON
0.64
1.44
16
CANAL 52 MX
0.61
1.38
17
FX
0.55
1.25
18
MULTIPREMIER
0.55
1.24
19
WARNER CHANNEL
0.55
1.24
20
SPACE
0.52
1.18
21
NATIONAL GEOGRAPHIC
0.51
1.14
22
NAT GEO WILD
0.50
1.14
23
DISCOVERY HOME & HEALTH
0.49
1.10
24
CINEMAX
0.48
1.08
25
FOX SPORTS
0.43
0.97
26
THE FILM ZONE
0.43
0.97
27
FOX LIFE
0.39
0.87
1.57
1.44
3 DISNEY JUNIOR
4 TNT
1.22
2.75
0.88
5 DISNEY XD
6 DISNEY CHANNEL
7 THE HISTORY CHANNEL
CANALES
1
1 CARTOON NETWORK
2 FOX
1
8 AXN
0.72
1.63
9 MC
10 DISCOVERY KIDS
11 DISCOVERY CHANNEL
12 UNIVERSAL CHANNEL
0.70
1.58
0.69
1.56
0.68
1.53
0.66
1.49
13 CINECANAL
0.65
1.46
14 CINE LATINO
15 NICKELODEON
0.64
1.45
0.64
1.44
16 CANAL 52 MX
17 FX
0.61
1.38
0.55
1.25
18 MULTIPREMIER
19 WARNER CHANNEL
20 SPACE
0.55
1.24
0.55
1.24
0.52
1.18
21 NATIONAL GEOGRAPHIC
22 NAT GEO WILD
0.51
1.14
0.50
1.14
23 DISCOVERY HOME & HEALTH
24 CINEMAX
0.49
1.10
0.48
1.08
25 FOX SPORTS
26 THE FILM ZONE
0.43
0.97
0.43
0.97
27 FOX LIFE
28 TLC
0.39
0.87
28
TLC
0.36
0.82
0.36
0.82
29 TBS VERYFUNNY
30 INFINITO
29
TBS VERYFUNNY
0.35
0.78
0.35
0.78
30
INFINITO
0.35
0.78
0.35
0.78
2
3
4
Reference: Nielsen IBOPE México
LATIN CONSUMPTION FACTS:
"Consumption of nostalgia " is the desire to play in a
foreign space, own customs , which leads migrants to
find what they consumed in their hometowns.”!
!
“A market valued in more than USD 30 billion per year. “!
!
! !
In a!few words, !
then:!
! !
• Brings the Latin customs, everyday happening, news and culture !
close to the audience through its everyday own productions.!
!!
Reference:!
http://www.paisano.gob.mx/pdfs/El_consumo_de_la_nostalgia.pdf!
•
•
Makes audience feel close to home by showing their stars, c!
ustoms & identity.!
!
Constantly renews it´s content considering what !
Latin audience are interested on.!
VS OTHER DISH LATINO CHANNELS:
Advantages*&for&52MX&Over&vs&Dish&Latino&entertainment&channels
Content&Origin Content&Variety Target Language
Centroamérica&TV
NBC&Universo
NUVO&TV
Nuestra&Tele
Pasiones
Wapa&America
• Content Origin: Out of 52 millions of latins people living in USA, 64% have mexican origins. (Pew Hispanic Center
analysis & US !
Census Bureau) . This makes mexican productions very attractive since latin audience
look for contents with !
news, hosts, traditions, sense of humor, etc. from their hometown. ("Consumption of
nostalgia " ).!
!
• Content Variety: Most of these channels have news, series, sports, musical shows but just some of them, offers “all in
one”.!
!
• Target:
female !
• Language:!
is a bonus.
Channels aimed to a very specific audience (genre). 52MX integrates content for both, male &
audiences.!
As we said, latins want to feel home close. In this way having no language bounderies
VOD OFFER:
Besides the channel programming, we are able to provide VOD !
content monthly. Our VOD offfer includes original series, !
sports magazines & musical entertainment.!
!
This posibility enriches the offer Dish Latino can have for its !
Suscribers, as they can have 52MX content whenever they want.!
!
!
!
THEN…
Is a highly identity link
Is a highly identity linkbetween mexican & latin
between mexican & latin
citizens with their origins.
•
citizens with their
origins.
•
!
Has a very attractive
content mix!taking in
mind male & female
preferences.
•
Provides quality
entertainment in spanish
language.
•
•
Offers national contents,
keeping latin audience
updated abuot the daily
happening.
Strengthen the Paid TV
system offer for its
subscibers.