Real Music Live in Review for email.pptx

Real Music Live in Review for email.pptx

Premiere Summary
Real Music Live Recap
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The premiere episodes of Real Music Live (RML)
aired on NBC Owned Television Stations in the
nation’s six top markets: New York, Los Angeles,
Chicago, Miami-South Florida, Philadelphia and the
San Francisco Bay Area. Both RML episodes were
the highest rated show in history on NBC during the
timeslot.
Episode 1 (Dec. 22, 2012) included performances by
renowned rock band Hoobastank, X-Factor Season 1
finalist and Epic recording artist Chris Rene, R&B
crooner and recently announced Grammy-nominee
Luke James, along with R&B Diva Faith Evans.
Episode 2 (Jan. 5, 2013) featured performances by
American Idol finalist Haley Reinhart, popular Los
Angeles-based indie band Early Morning Rebel,
acclaimed R&B band Mint Condition, plus an
exclusive in-studio session performance by Pop
phenomenon The Ready Set.
Hosted by radio DJ personality Prolifik, and actresses
Hayley Marie Norman, Cherrilyn Silva and Kristin
Adams. “Real Music Live” delivered an array of
entertainment that gave viewers an exciting music
experience filled with electrifying performances. For
those unable to see the NBC broadcast, could view
both episodes of RML online at
www.realmusiclive.com
Nielsen Ratings
For both episodes, RML ranked #1 on the Nielsen
Ratings
e of real artists
playing live in each market airing it. With very modest
f social TV.promotion,
Viewers can
RML’s impact has been extremely
pening rightimpressive.
in their living
explosive half-hour music
e performances, celebrity
to music legends brought
Nielsen
and interactive
fan-driven Ratings,
Saturday, Dec. 22, 2012, 1am
City (WNBC Channel 4): 2.0 Rating/6 Share
ontinues toNew
build, asYork
fans
inform each
otherAngeles
using
Los
(KNBC Channel 4): 1.1 Rating/4 Share
gage at live community
Chicago (WMAQ Channel 5):
1.2 Rating/4 Share
Miami (WTVJ Channel 6):
1.1 Rating/4 Share
(WCAU Channel 10): 2.3 Rating/6 Share
clutter of Philadelphia
todayFs music
ks the incredible
Sanpotential
Francisco (KNTV Channel 11): 0.8 Rating/4 Share
ertainment platform. Using
cial media and community,
Nielsen Ratings, Saturday, Jan. 5, 2013, 1am
Newpurpose
York City (WNBC Channel 4): 2.3 Rating /7 Share
with newfound
Los Angeles (KNBC Channel 4): 0.6 Rating/3 Share
Chicago (WMAQ Channel 5):
2.6 Rating/8 Share
on impression of 18+ adult
Miami (WTVJ Channel 6):
1.1 Rating/4 Share
two half-hour specials on
Philadelphia
(WCAU Channel 10): 2.3 Rating/6 Share
wing Saturday
Night Live
markets: San
Los Angeles,
Francisco (KNTV Channel 11): 1.2 Rating/6 Share
p culture on the stages
go, Philadelphia and Miami.
f-hour behind the scenes
ill air on NBC Non-Stop 4
major markets, reaching
olds.
December 22nd airing Markets Chicago Los Angeles Miami New York City Philadelphia San Fransisco HH 1.2 / 4shr 1.1 / 4shr 1.1 / 4shr 2.0 / 6shr 2.3 / 6shr 0.8 / 4shr RA18-­‐49 0.5 / 3shr 0.5 / 4shr 0.3 / 2shr 0.6 / 3shr 0.6 / 3shr 0.4 / 4shr RA25-­‐54 0.8 / 4shr 0.7 / 5shr 0.4 / 2shr 1.0 / 5shr 1.2 / 5shr 0.6 / 6shr RA25-­‐49 0.7 / 3shr 0.6 / 5shr 0.4 / 2shr 0.7 / 4shr 0.8 / 4shr 0.5 / 5shr RA35+ 0.9 / 4shr 0.7 / 5shr 0.7 / 4shr 1.1 / 5shr 1.5 / 6shr 0.5 / 5shr RA50+ 1.1 / 5shr 0.5 / 4shr 1.1 / 5shr 1.5 / 7shr 2.0 / 8shr 0.5 / 4shr RA18-­‐49 1.3 / 7shr 0.1 / 1shr 0.5 / 3shr 1.1 / 7shr 1.8 / 9shr 0.9 / 8shr RA25-­‐54 1.8 / 8shr 0.2 / 2shr 0.8 / 4shr 1.4 / 7shr 2.0 / 9shr 1.0 / 9shr RA25-­‐49 1.3 / 6shr 0.1 / 1shr 0.6 / 3shr 1.0 / 6shr 2.1 / 10shr 1.1 / 10shr RA35+ 1.9 / 9shr 0.4 / 3shr 0.8 / 4shr 1.4 / 7shr 1.5 / 7shr 0.7 / 7shr RA50+ 2.3 / 1shr 0.6 / 5shr 1.2 / 6shr 1.6 / 8shr 1.3 / 6shr 0.2 / 2shr RM18-­‐49 0.3 / 2shr 0.3 / 2shr 0.2 / 1shr 0.7 / 4shr 0.4 / 2shr 0.4 / 4shr RM25-­‐54 0.7 / 4shr 0.3 / 2shr 0.3 / 2shr 0.8 / 4shr 0.6 / 3shr 0.7 / 6shr RW18-­‐49 0.7 / 4shr 0.7 / 6shr 0.4 / 2shr 0.6 / 3shr 0.9 / 4shr 0.4 / 5shr RW25-­‐54 0.9 / 4shr 1.0 / 8shr 0.4 / 2shr 1.2 / 6shr 1.7 / 6shr 0.5 / 6shr RM18-­‐49 RM25-­‐54 2.0 / 10shr 2.4 / 10shr -­‐/ -­‐ -­‐ / -­‐ 0.4 / 3shr 0.8 / 5shr 1.3 / 7shr 1.8 / 9shr 1.6 / 8shr 1.9 / 10shr 0.9 / 8shr 1.0 / 10shr RW18-­‐49 0.6 / 3shr 0.2 / 2shr 0.5 / 3shr 0.9 / 6shr 1.9 / 9shr 0.9 / 8shr RW25-­‐54 1.1 / 5shr 0.5 / 4shr 0.7 / 4shr 1.1 / 6shr 2.1 / 9shr 0.9 / 9shr January 5th airing Markets Chicago Los Angeles Miami New York City Philadelphia San Fransisco source: overnights, Nielson 2013 HH 2.6 / 8shr 0.6 / 3shr 1.1 / 4shr 2.3 / 7shr 2.3 / 7shr 1.2 / 6shr Real Music Live Social Media Impact
YouTube Campaign Real Music Live launched a viral campaign via YouTube to generate interest in the two TV specials: The RML 30-­‐second promo spot was the 2nd most popular video with over 177,000 views on YouTube for December 19, 2012 The RML 15-­‐second promo spot was the 7th most popular video with over 156,000 views on YouTube for January 1, 2013 YouTube
Twitter - Mentions by other tweeters
Facebook Demographics:
RealMusicLive.com
Audience Overview
Day Visits CumulaYve 11/13/2012 18 18 11/14/2012 21 39 11/15/2012 37 76 11/16/2012 8
84 11/17/2012 33 117 11/18/2012 25 142 11/19/2012 25 167 11/20/2012 35 202 11/21/2012 32 234 11/22/2012 15 249 11/23/2012 7
256 11/24/2012 8
264 11/25/2012 18 282 11/26/2012 18 300 11/27/2012 29 329 11/28/2012 55 384 11/29/2012 56 440 11/30/2012 48 488 12/1/2012 37 525 12/2/2012 14 539 12/3/2012 47 586 12/4/2012 77 663 Day 12/5/2012 12/6/2012 12/7/2012 12/8/2012 12/9/2012 12/10/2012 12/11/2012 12/12/2012 12/13/2012 12/14/2012 12/15/2012 12/16/2012 12/17/2012 12/18/2012 12/19/2012 12/20/2012 12/21/2012 12/22/2012 12/23/2012 12/24/2012 12/25/2012 12/26/2012 Visits CumulaYve 57 720 57 777 28 805 100 905 143 1048 210 1258 157 1415 194 1609 236 1845 140 1985 189 2174 190 2364 221 2585 310 2895 115 3010 127 3137 89 3226 541 3767 586 4353 318 4671 257 4928 240 5168 Day 12/27/2012 12/28/2012 12/29/2012 12/30/2012 12/31/2012 1/1/2013 1/2/2013 1/3/2013 1/4/2013 1/5/2013 1/6/2013 1/7/2013 1/8/2013 1/9/2013 1/10/2013 1/11/2013 1/12/2013 1/13/2013 Visits CumulaYve 194 5362 196 5558 187 5745 244 5989 208 6197 1,161 7358 3,150 10508 3,410 13918 560 14478 730 15208 1,054 16262 320 16582 182 16764 156 16920 131 17051 99 17150 85 17235 86 17321 Website Traffic Stats 20000 18000 16000 14000 Visitors 12000 10000 8000 6000 4000 2000 0 Visits CummulaYve What People Are Saying!
YouTube
YouTube
komradkolonel This is what MTV used to be when it started out and what it should be now.
komradkolonel This is what MTV used to be when it started out and what it should be now.
Jannet Peacock Hey I saw the first episode and it was great! Haley Reinhart is awesome and this one should be even better!
Jannet Peacock Hey I saw the first episode and it was great! Haley Reinhart is awesome and this one should be even better!
Twitter
Twitter
WriteSounds @WriteSounds @RMLusa finally a show for real musicians. Loved the episode, please let us know how we can sign
WriteSounds
@WriteSounds @RMLusa finally a show for real musicians. Loved the episode, please let us know how we can sign
up!
up!
KP@KPisKing @RMLusa I really like the show! How do you choose artists?
KP@KPisKing @RMLusa I really like the show! How do you choose artists?
Kenya @KenyaMusic @RMLusa I love your show!
Kenya @KenyaMusic @RMLusa I love your show!
Jannet Andrade @bloopbloopjanet @MorningRebel 's performance ❤❤❤ I relived the whole thing. Thank you @RMLusa for
Jannet
Andrade
introducing
me @bloopbloopjanet
to such talent! :) @MorningRebel 's performance ❤❤❤ I relived the whole thing. Thank you @RMLusa for
introducing me to such talent! :)
MikeBK @bus1017 @RMLusa I understand, probably get alot of this, but could you mention it :) I'm not a crazy person far from it,
MikeBK
awesome@bus1017
show guys@RMLusa
keep up I understand, probably get alot of this, but could you mention it :) I'm not a crazy person far from it,
awesome show guys keep up
TheBlackJeffBingham™ @DieOdin #NW: @RMLusa #RML #RealMusicLIVE Great show! I'm a fan.
TheBlackJeffBingham™ @DieOdin #NW: @RMLusa #RML #RealMusicLIVE Great show! I'm a fan.
Tyrone Smith @TyroneSmith Honestly had never seen this show @RMLusa pretty hip..
Tyrone Smith @TyroneSmith Honestly had never seen this show @RMLusa pretty hip..
Quan Grant @MusicmanQ @RMLusa awesome show last night! #Kudos!
Quan Grant @MusicmanQ @RMLusa awesome show last night! #Kudos!
ilenekira @ilenekira @RMLusa thanks so much for listenin to the fans & havin @MrChrisRene perform. He's amazing baby! <LOVE
ilenekira
@RMLusa thanks
so much for AWESOME
listenin to theSHOW
fans &YESTERDAY
havin @MrChrisRene
perform.WITH
He's amazing
baby! <LOVE
nicoalba @ilenekira
|_L Italy @albanesenicole1
@Prolifik203
ON @RMLusa
@MrChrisRene
!! I
nicoalba
Italy @albanesenicole1
@Prolifik203
saw this |_L
morning
on @YouTube ! THANK
you AWESOME SHOW YESTERDAY ON @RMLusa WITH @MrChrisRene !! I
saw this morning on @YouTube ! THANK you
FOLLOW ME LIAM? :D @Marina_LovesYa Thanks @RMLusa for having Chris on the show! It was amazing, loved it<3
FOLLOW ME LIAM? :D @Marina_LovesYa Thanks @RMLusa for having Chris on the show! It was amazing, loved it<3
Jannet Andrade @bloopbloopjanet @RMLusa Thanks for the awesome show! Great job! :D You brought me so close to my favorite
Jannet
@bloopbloopjanet
@RMLusa
artists Andrade
:) That was
the best xmas gift
ever ^_^ Thanks for the awesome show! Great job! :D You brought me so close to my favorite
artists :) That was the best xmas gift ever ^_^
ThornellJ @thornellj @RMLusa OMG. I'm loving this show. fareal. #FaithEvans
ThornellJ @thornellj @RMLusa OMG. I'm loving this show. fareal. #FaithEvans
SpiritSoulMusic @SpiritSoulMusic Real recognizes real, yo: @RMLusa Real Music Live...keep it coming!
SpiritSoulMusic @SpiritSoulMusic Real recognizes real, yo: @RMLusa Real Music Live...keep it coming!
What is being said about
“Real Music Live” on Social Media.
Facebook
Jonney Calway A BEAST of a show..amazing just amazing work :))
Helen Bruner and Terry Jones Just caught the show here in Philly! BRAVO!!! Thank you we were in the studio just talking about
what happen to REAL LIVE Musicianship and click on your show! Best!!!!!!
Bobby Commodore Thank you to Real Music Live for bringing this show and this band to live TV. It is just too bad that this show is
not shown in every market.
Jerry Thomas I hope you guys get to go prime time because this is awesome, best thing since American Bandstand with Dick Clark
Jerry Thomas The show was awesome,I loved it.I really hope you guys get to air nationwide. REAL is what we need back in this
autotuned industry. When an artist takes their imperfections and turns it into art,that is the way music was meant to be heard, that is
the Art of music and its the differeace between being like everybody else and greatness
Mish Kulaga I agree Jerry...Loved the show and love live performances.
Dora Morado a great show
Mish Kulaga Watched to see See Chris...and loved his performance but now am checking out Luke James music as well. Was a great
show!
Joseph Ntomp just find about you guys on NBC. and really like it. Never heard of the artists, besides Ms Evans but this somewhat
refreshing...please try to keep it less mainsream. I understand it's a business but millions of us are eager for new and not over rated
acts. Good Job!
Eyal Shmuel Best show ever
Linda Bridgers Wells We loved the show ... We want to see more Chris Rene !! Our Love Life General! BuYa!!
Kiki Secrist Thank you for having Chris Rene!! your show was great!
Kim Ingraham Loved the show
Debra Blystone Thanks so much for having Chris Rene On the show he was a great artist to kick off your show considering the title of
the show cause he's nothing but real!
KimZee LoveLife Zaccagnini AWESOME!!!!
Amanda Ross-Ottradovetz This is so awesome!
Walter A. Richards I watched the second RML on YouTube. The direction of the show and especially the multiple cameras and
editing are awesome.
Michael Gray Love it.
Dan Mega Beautiful!.
Rita Sodipe The show was fantastic. I loved it.
Press Coverage
Via a Ymely press campaign, RML received numerous arYcles and menYons on various entertainment blogs and news sites; including the Hollywood Reporter and Black Enterprise. I4U-­‐ h]p://www.i4u.com/2012/12/faith-­‐evans/lovers-­‐nfocus-­‐real-­‐live-­‐brings-­‐entertainment-­‐music-­‐created-­‐music ABC News Radio -­‐ h]p://abcnewsradioonline.com/music-­‐news/2012/12/22/luke-­‐james-­‐tapped-­‐for-­‐nbcs-­‐real-­‐music-­‐live-­‐premiere.html Albany Times -­‐ h]p://www.Ymesunion.com/business/press-­‐releases/arYcle/Make-­‐It-­‐Happen-­‐ProducYons-­‐Presents-­‐Real-­‐
Music-­‐4114706.php Alt Sounds -­‐ h]p://hangout.altsounds.com/news/153842-­‐early-­‐morning-­‐rebel-­‐performs-­‐nbcs-­‐parenthood-­‐lands.html All Access-­‐ h]p://www.allaccess.com/net-­‐news/archive/story/113194/wkss-­‐prolifik-­‐to-­‐co-­‐host-­‐new-­‐nbc-­‐show Always A-­‐List -­‐ h]p://alwaysalist.com/tv/real-­‐music-­‐live/?utm_source=rss&utm_medium=rss&utm_campaign=real-­‐music-­‐live AmalgamaBon Mag -­‐ h]p://www.amalgamaYonmag.com/website/news/real-­‐music-­‐live-­‐already-­‐a-­‐hit-­‐with-­‐fans-­‐of-­‐live-­‐music/ AmalgamaBon Mag 2 -­‐ h]p://www.amalgamaYonmag.com/website/videos/real-­‐music-­‐live-­‐new-­‐music-­‐tv-­‐programming-­‐coming-­‐to-­‐nbc-­‐
following-­‐snl/ American Idol Reload -­‐ h]p://www.americanidolreload.com/148864/real-­‐music-­‐live-­‐created-­‐by-­‐nfocus-­‐entertainment-­‐brings-­‐music-­‐lovers-­‐
invigoraYng-­‐new-­‐music-­‐tv-­‐series/ Benzinga -­‐ h]p://www.benzinga.com/pressreleases/12/12/p3170121/make-­‐it-­‐happen-­‐producYons-­‐presents-­‐real-­‐music-­‐live-­‐
premiering-­‐on-­‐selec Black Enterprise -­‐ h]p://www.blackenterprise.com/lifestyle/real-­‐music-­‐live-­‐mark-­‐hill/ Celebrity Balla -­‐ h]p://www.celebrityballa.com/2012/12/faith-­‐evans/staYons-­‐new-­‐show-­‐music-­‐markets-­‐live-­‐nbc-­‐select-­‐real-­‐air Cynopsis – h]p://www.cynopsis.com/ediYons/cynopsis/122112/ Digital Journal – h]p://www.digitaljournal.com/pr/974751 Entertainment Focus -­‐ h]p://www.entertainment-­‐focus.com/news/real-­‐music-­‐live-­‐to-­‐feature-­‐early-­‐morning-­‐rebel-­‐faith-­‐evans-­‐more EURweb – h]p://www.eurweb.com/2012/12/new-­‐show-­‐real-­‐music-­‐live-­‐to-­‐air-­‐on-­‐nbc-­‐staYons-­‐in-­‐select-­‐markets/ FirstPost -­‐ h]p://firstpost.com/topic/organizaYon/facebook-­‐real-­‐music-­‐live-­‐nbc-­‐dec-­‐22nd-­‐2012-­‐video-­‐MQ-­‐b-­‐
f4wlBM-­‐37423-­‐21.html Hollywood Reporter – (2) separate stories have ran h]p://www.hollywoodreporter.com/idol-­‐worship/american-­‐idol-­‐alum-­‐haley-­‐reinhart-­‐402408 h]p://www.hollywoodreporter.com/live-­‐feed/x-­‐factor-­‐alum-­‐chris-­‐rene-­‐402225 Hot 106.3 -­‐ h]p://www.hot1063.com/common/more.php?m=58&arYcle=EF978ABB4C2711E2B03FFEFDADE6840A&mode=2 Melodic – h]p://www.melodic.net/?page=news&id=21345 h]p://www.melodic.net/?page=news&amp;id=21345 Monique Blog -­‐ h]p://moniqueblog.net/2012/12/luke-­‐james-­‐to-­‐perform-­‐on-­‐the-­‐december-­‐23-­‐series-­‐premiere-­‐of-­‐nbcs-­‐real-­‐music-­‐live/ Movie Balla -­‐ h]p://www.movieballa.com/2012/12/faith-­‐evans/music-­‐real-­‐created-­‐music-­‐lovers-­‐entertainment-­‐live-­‐nfocus-­‐brings N’DIGO -­‐ h]p://ndigo.com/index.php/real-­‐music-­‐live-­‐created-­‐by-­‐nfocus-­‐entertainment-­‐brings-­‐music-­‐lovers-­‐invigoraYng-­‐new-­‐
music-­‐tv-­‐series/ NOLA Defender – h]p://noladefender.com/content/nola-­‐nat56ive-­‐luke-­‐jam1es-­‐stars-­‐nbcs-­‐real-­‐music-­‐live PR Log-­‐ h]p://www.prlog.org/12052474-­‐hot-­‐new-­‐music-­‐series-­‐real-­‐music-­‐live-­‐set-­‐to-­‐air-­‐this-­‐sat-­‐jan-­‐5th.html Pulse of Entertainment – h]p://www.thepulseofentertainment.com/ Roadrunner (EURweb repost) –h]p://features.rr.com/arYcle/08D329OelP5eI?q=American+Idol San Francisco Chronicle -­‐ h]p://www.sfgate.com/business/prweb/arYcle/Make-­‐It-­‐Happen-­‐ProducYons-­‐Presents-­‐Real-­‐Music-­‐4114726.php Skope Magazine – h]p://www.skopemag.com/2012/12/12/real-­‐music-­‐live-­‐created-­‐by-­‐nfocus-­‐entertainment Soul11Music – h]p://soul11music.blogspot.com/2012/12/arYst-­‐news-­‐real-­‐music-­‐live-­‐luke-­‐james.html That Grape Juice – h]p://thatgrapejuice.net/2012/12/watch-­‐luke-­‐james-­‐soars-­‐real-­‐music-­‐live/ The Lava Lizard -­‐ h]p://thelavalizard.com/2012/12/luke-­‐james-­‐faith-­‐evans-­‐perform-­‐on-­‐real-­‐music-­‐live/ This Is RNB -­‐ h]p://www.thisisrnb.com/2012/12/luke-­‐james-­‐to-­‐perform-­‐on-­‐nbcs-­‐real-­‐music-­‐live-­‐premiere/ TV Balla – h]p://www.tvballa.com/2012/12/faith-­‐evans/nfocus-­‐music-­‐entertainment-­‐created-­‐live-­‐music-­‐lovers-­‐real-­‐brings Times Union -­‐ h]p://www.Ymesunion.com/business/press-­‐releases/arYcle/Real-­‐Music-­‐Live-­‐Created-­‐by-­‐NFocus-­‐4092849.php Topix -­‐ h]p://www.topix.com/tv/american-­‐idol/2012/12/real-­‐music-­‐live-­‐created-­‐by-­‐nfocus-­‐entertainment-­‐brings-­‐music-­‐
lovers Future Episodes
PotenYal ArYsts The following arYsts have been approached or have expressed interest in performing on RML. 3 Doors Down Adele Alanis Morrise]e Alicia Keys All-­‐American Rejects Allen Stone Angie Stone Anthony Bless Anthony Hamilton B.O.B. Band of Horses Ben Folds Five Big Sean Boys like Girls Boyz II Men Brandy Brooke ValenYne Bruno Mars Bush Charlie Wilson Cher Lloyd Chevelle Chris Brown Colbie Caillat Corinne Bailey Rae CounYng Crows Daughtry Dave Ma]hews Band Elle Varner Eric Benet Erykah Badu Far East Movement Flo Rida Foo Fighters Foster the People Frank Ocean Fun. Future Garbage Gavin Degraw Gavin Rossdale Green Day Hollywood Undead Hot Chelle Rate India Arie Jamie Foxx John Mayer Joss Stone JusYn Timberlake Karmin Ke$ha Kelly Clarkson Kem Kendrick Lamar Kenny Lapmore Keyshia Cole Lana Del Rey Lifehouse Linkin Park LMFAO M83 Macy Gray Maroon 5 Maxwell Mayer Hawthorne Meshell Ndegeocello MGK Miguel Mumford & Sons Muse Sublime Nas Switchfoot Ne-­‐Yo Taking Back Sunday The Nelly Furtado Dream Neon Trees The Flaming Lips Nickleback The Fray No Doubt The Gaslight Anthem The O.A.R. Hives OneRepublic The Killers P!nk The Offspring Papa Roach The Script Phillip Phillips The Wallflowers Pitbull The Wanted POD The Weeknd Rise Against Train Seether Trapt Shinedown Tristan Pre]yman Skillet Two Door Cinema Club Slash YellowCard Slightly Stoopid Young the Giant Solange Knowles Stone Sour Stone Temple Pilots Where Real Music Lives!