It`s Time to Go Back to School! - Sylvan Franchise Owner`s Association

Get Your Sylvan Backpack Ready –
It's Time to Go Back to School!
Best Practices for On-going Teacher Contacts
and
Back to School Marketing Ideas
Presenters –
Leslie Winner, Gina Krienbrink,
Elizabeth Elks with Juliana Mills,
and Randy Way
FRANCHISE SOLUTIONS
Exclusive National Partner
3 40+ Years of Leadership and Innova5on •  Branch offices across 50 U.S. States •  Publicly transparent (NASDAQ: PAYX) •  Financially stable with no long-­‐term debt •  Paying 10 million U.S. private-­‐sector workers •  Ninth-­‐largest mover of funds in the U.S. •  11.6 million employee W-­‐2s annually •  $600 billion in annual client fund transfers •  1 in 15 U.S. workers paid bi-­‐weekly •  Largest 401(k) administrator na5onally More than 580,000 clients … and growing
A Whole New Industry Standard Tradi&onally separate HR so2ware programs re-­‐architected into one full-­‐
service pla<orm, accessible from anywhere. ü  One system for complete service op1ons ü  One employee profile of record ü  One login per user "I really appreciate the
personalized service I receive with
Paychex. Having one point of
contact for all payroll questions/
concerns and knowing that the
person understands our business
makes a huge difference. The
added plus is that I saved a lot of
money on payroll services, which
goes right to our bottom line!“
Susan D. Valverde
Executive Director
Sylvan Learning
Rio Grande Valley, Texas
Complete Service Subscrip5ons On-demand services are easy to start, use,
and adjust as needs change.
Training
Time
*****
Payroll
5/5 star rating –
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– CPA Practice Advisor
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New Hire
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Time Savings - Peace of Mind - Accuracy Benefits of Paychex Payroll Services:
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ü Workers Compensation Pay As You Go
ü HR 360 Website
ü Background Checks
Human Resources: ü  Protect franchisees from liability ü  Legal Reviewed Handbook ü  Handbook #1 Subpoenaed Document ü  Pricing only available for Sylvan Franchisees ü  Full On-­‐site HR Professional to assist 7
Sylvan Learning Centers & FOA Partnership
Sylvan Franchisees receive up to a 35%
discount on Paychex payroll packages!
FOA members receive their
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Franchisees can call Kristie Pahl
Or Robert Maseth
844-­‐846-­‐7824 or email KMPahl@paychex.com
WEBSITE: w
ww.paychex.com/sylvan
8
Why are teacher contacts so important?
ü To get a complete picture of the student
ü Fine tune the program
ü Ask for referrals
ü Let the school know we are a valuable
Educational Partner!
Key to Successful School Contacts
ü  It is important to discuss at all conferences that classroom communication is
an important part of the student’s academic success.
ü  Distribute new school release forms at the beginning of each school year. For
example, we will send out the release forms with our September newsletter
that is mailed at the end of August.
ü  Discuss teacher contact at each conference. A release must be filled out even
if the parent chooses no contact to be made so that we have it on file.
ü  Try to complete all first conferences at the school. The more opportunities we
have to be at the school for our students the better.
ü  All attempts of communication are documented in Symp. under appointment
tab – new school conference as are all teacher contact notes.
ü  Building relationships with classroom teachers can lead to opportunities to
work with key players at the school.
ü  Decide whose role it is at your center to oversee and complete the teacher
contacts and hold them accountable each month.
Continual Follow – Up System
ü  1st of month Active Student list is printed
ü  Email is sent out to all teachers to “check in” on how student
is doing then student is checked on list
ü  If no response by week 2, 2nd email sent, student receives
another checkmark.
ü  Highlight student when response is received
ü  If no response from teacher after second email, decide if parent
communication needs to happen
ü  Repeat procedure each month
School Contacts Ideas
Ø  Develop teacher email to be reused
Ø  Make teacher goody bags ahead of time
Ø  Have a thank you already written so as you leave the school you can ask
to have it placed in the teacher mailbox
Ø  Wear Sylvan apparel and name tag to all school visits
Ø  Leave a goody for front office
Ø  Email principal and vice principal periodically to share success
stories of their students at Sylvan
Ø  Always leave coupons for teachers to give out to other students
Ø  Leave a Sylvan packet with coupons with guidance
Ø  Sylvia the Fairy Godmother
Sylvia the Fairy Godmother!
Submitted by Fran Fookes
A form is mailed to all schools at the beginning of the year.
The school secretary is the recipient and she is asked to
get the principal’s permission to duplicate and distribute
them. These forms are also given to each teacher at a
teacher visit. It basically asks the teacher to let Sylvan
know of a $50 to $100 classroom wish that they have. We
select several each month, contact the principal to ask
permission to come in person to a faculty meeting to
present the wish in person. This gets us into the schools
where we can present a little about Sylvan, as well. We
show up with the wish wrapped and as a surprise for the
teacher. Utilizing a glittery fairy wand at the presentation
really enhances the presentation.
Back to School Marke5ng Ideas Teacher of the Week – •  Partner with radio sta5on •  Teachers are nominated through radio sta5on and Sylvan center. •  Winners are announced on radio •  Goody bag is dropped off to teacher by Sylvan staff member We’re on EVERY teachers’ desk! •  Desk Calendars –  1700 calendars delivered –  Schools call to ensure delivery! –  We stuff boxes with GOL –  We are strategic about who delivers! Delivering
Calendars
Sylvan is here to SERVE! •  Back to school Breakfast or Lunch –  Focus on 3-­‐5 schools you want to develop a rela5onship with for the upcoming year (ex.PWE). –  Offer to provide lunch or breakfast on a TWD –  Partner with a local restaurant –  Set up, SERVE and clean up! •  Backpack Dona5ons –  Focus on Title I schools with poten5al partnerships –  Contact the administra5on...make your dona5on personal –  Donate several backpacks filled with supplies (check list) RelaGonships Build Partnerships! •  United Way –  Public school kickoff campaign –  School wide campaign speaker – go to EVERY school and speak! –  Schools will see Sylvan in a new way when you partner with non-­‐profits! –  Non-­‐profits need volunteers so they seldom will tell you no! Extras.... •  Seminars & Vendor Fairs
–  Open House Booths
–  Fall Festival Volunteers
–  Community Back to School Events
–  Homeschool Association Events
•  Current Families
–  Increase hours with HWS packages
–  Tuition packages for back to school Drop in Study Skills and Homework Support •  Low cost entry •  Develop beher rela5onships with middle school and high school teachers •  Help students track their grades •  Help students complete homework and teach study strategies to help with all academic areas. Wishing everyone a wonderful and profitable back to school!