Roy Rezentes Design y

Roy
y Rezentes Design
creative communications
ROY REZENTES II,
GRAPHIC DESIGNER
Roy specializes in creating relevant visual communication
materials that best suits a particular product, service, or event.
Areas of expertise include corporate identity, sales brochures,
catalogs, newsletters, publications, advertising, signage,
tradeshow displays, event promotions, web sites, presentations,
and direct mail.
Roy takes the time to understand a company’s business and
the specific goals of an assignment. His creative solutions
always reinforce the client’s business strategy and target the
goals of the project. His understanding of how strategic design
can influence a company’s success has benefited local, regional
and national clients.
Roy graduated with a BFA in Graphic Design in 1991 from
the University of the Pacific in Stockton, California. He has
held the position of Design and Production Manager at both an
event promotion company and a publishing company. He was
also a partner and Design Director of a design agency and has
freelanced for various PR firms and marketing departments.
ROY REZENTES DESIGN
creative communications
530.672.6838
royrezentesdesign.com
CLIENT LIST
Butler Video Productions
California Linen Service
California Symphony
Capital Private Patrol
Century 21 Fine Homes & Estates
Cerus Corporation
Contra Costa Regional Health Foundation
Corning Photography
Cutting Edge Marketing
DRIVE! Media
DuPont
Enterprise Rent-A-Car
GE Medical Systems
IPS Printers
Jakob Marketing Partners
Junior Achievement of the Bay Area
LearningGate
Lee’s Sandwiches
Nidek
Nokia
Oakland Rotary
Real Cities Network (Knight Ridder Digital)
Rooftop Communications
San Jose Mercury News
Sand Creek Property Owners Group
Soliloquy Learning
StrategiComm
Sutter Health
The Sacramento Bee
The Safeway Foundation
Team III Wheels
Toyota of Dallas
Valis Construction
Six Flags Waterworld
Wells Fargo
ROY REZENTES DESIGN
creative communications
TESTIMONIAL
“
Roy has taken the time
to learn our business, so
contracting design work
through him is efficient
and effective. He always
lets the communication
strategy drive the creative,
not vice-versa. Because of
this, we can count on Roy
to deliver work that will
be successful in the market. We view Roy as an
extension of the Mercury
News marketing communications department, not
just another vendor.
”
John O’Neill
Marketing Communications Supervisor
San Jose Mercury News
530.672.6838
royrezentesdesign.com
G R A P H X S TA F F
print advertisement
GraphXStaff is a staffing agency for
creative professionals in Sacramento,
California. This ad was created to
run in the printed program for
the 2006 Addys Competition in
Sacramento. The Addy Awards are
the largest and most comprehensive
creative competition in the industry,
honoring creative excellence in nearly
every area of advertising. The ad is
targeted at creative professionals
(agency owners, creative directors,
HR Managers, etc.) who are responsible for hiring creative professionals
(art directors, graphic designers,
production artists, etc.).
ROY REZENTES DESIGN
creative communications
530.672.6838
royrezentesdesign.com
REAL CITIES NETWORK
print campaign
Real Cities is a nationwide network
of local and regional newspapers
that provides national media buyers
with a convenient way to purchase
local markets.
This print campaign ran in the
trade publication Editor & Publisher.
It consisted of four small space ads
(top) that ran in succession on four
pages that preceded the half-page
spread (bottom).
The push pins visually communicate
the ability of the Real Cities Network
to precisely target markets from
east to west and points in between.
ROY REZENTES DESIGN
creative communications
530.672.6838
royrezentesdesign.com
I B E W R E C R U I T M E N T C A M PA I G N
print campaign
The International Brotherhood of
Electrical Workers (IBEW) is a union
based organization. This series of black
& white newspaper ads were created
to recruit minorities to their electrician
apprenticeship program.
228. 2302
ILS 925. January
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CATIO N DETA
on either
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with specific documents
CALL TODA
s and apply in person
the minimum requirment
You must meet
CALL TODAY FOR
APPLI CATIO N DETA
You must meet the
minimum requirment
ILS 925. 228. 2302
s and apply in person
with specific
documents on either
January 7, 14, or 28.
CALL TODAY FOR APPLI CATIO
N DETA ILS 925. 228. 2302
You must meet the minimum requirment
s and apply in
person with specific documents on either
January 7, 14, or 28.
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FOR APPLIC ATION
documents on either January
CALL TODAY
apply in person with specific
minimum requirments and
You must meet the
ROY REZENTES DESIGN
creative communications
530.672.6838
royrezentesdesign.com
T H E S A F E W AY F O U N D A T I O N
“A NIGHT UNDER THE BIG TOP”
event invitation
The Safeway Foundation was interested
in creating a sense of anticipation and
mystery with the promotional materials
for this event. The black tie dinner gala,
held in a large outdoor tent, featured
“Cirque du Soleil” entertainment to
the delight of a sold out audience that
raised hundreds of thousands of dollars
for charity.
ROY REZENTES DESIGN
creative communications
530.672.6838
royrezentesdesign.com
CALIFORNIA SYMPHONY
SUBSCRIPTION PREVIEW
direct mail brochure
Although the performances of this East
Bay symphony rival that of a nearby
San Francisco group, season ticket sales
were on a decline. We convinced the
symphony to increase their print
budget to accommodate a four color
brochure. This allowed the brochure to
make a strong visual impact, resulting
in a 300% increase in season ticket sales
over the same period a year earlier.
ROY REZENTES DESIGN
creative communications
530.672.6838
royrezentesdesign.com
REAL CITIES NETWORK
direct mail promotion
Real Cities is a nationwide network
of local and regional newspapers that
provides national media buyers with
a convenient way to purchase local
markets.
This direct mail postcard campaign
enticed media buyers to register
online with Real Cities in hopes of
winning a trip for two to any “real
city”. All registrants received a
custom printed disposable camera –
which highlighted the main benefits
of buying media with Real Cities.
ROY REZENTES DESIGN
creative communications
530.672.6838
royrezentesdesign.com
VALIS CONSTRUCTION
corporate identity
Valis Construction is a full-service,
design-build company that focuses
on large-scale remodels and custom
home building. The client requested a
logo that had a connection to nature.
ROY REZENTES DESIGN
creative communications
530.672.6838
royrezentesdesign.com
C A P I TA L C L A I M S S E RV I C E S
corporate identity
Corporate Office
Capital Claims Services is “the
investigative authority for the
insurance industry”. The logo uses
3430 Robin Lane, Suite 8A
Cameron Park, CA 95682
The Investigative Authority for the Insurance Industry
Ph 530.676.2347
Fx 530.698.4991
www.cclaims.com
info@cclaims.com
PI# 22543
March 9, 2005
Branch Offices
a dominant serif font to establish a
John Smith
123 Main Street
Anytown, CA
12345
sense of stability and trust meant to
Dear Mr
. Smith,
appeal to their primary customers
– national insurance carriers,
self-insured companies and thirdparty administrators. The simple
graphic and color palette is subdued as to not trivialize the serious
nature of their investigative work
which focuses on fraud prevention.
N. Cal
204 G Street, Suite 203
Petaluma, CA 94952
S. Cal
17th Floor
655 North Central Avenue
Glendale, CA 91203
Central Valley
438 E. Shaw Avenue, #326
Fresno, CA 93710
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ROY REZENTES DESIGN
creative communications
530.672.6838
royrezentesdesign.com
E A S T B AY A W A R D S
event identity
The East Bay Awards honor and celebrate individuals committed to making
East Bay communities better places to
live and work. The logo is a two-dimensional interpretation of the trophy that
is presented to the recipients.
ROY REZENTES DESIGN
creative communications
530.672.6838
royrezentesdesign.com
S I X F L A G S WAT E RW O R L D
menu signage
These 3 ft. x 8 ft. signs – created for the
Concord and Sacramento parks – feature
illustrations that fit the tropical theme
of the waterpark. The signs were manufactured to accommodate menu changes
each season with minimum expense.
ROY REZENTES DESIGN
creative communications
530.672.6838
royrezentesdesign.com
S U T T E R H E A LT H
building enhancements
Sutter Medical Center sponsors a building
at Safetyville, USA – a 1/3 scale town
complete with sidewalks, crosswalks,
streetlights, police and fire stations, and
businesses that can be found in any city.
The facility provides life-saving safety
education through its unique guided tours
for pre-K through third grade children.
The goal of this project was to enhance
the bare facade of the Sutter Medical
building. The final result creates a
memorable environment and provides
information on the Children’s Center at
Sutter Medical Center, Sacramento.
BEFORE
ROY REZENTES DESIGN
creative communications
530.672.6838
royrezentesdesign.com
NOKIA
product illustrations
The simple nature of these illustrations
help Nokia account reps explain the
intricacies of wireless networks.
The bottom illustration was created for
the software’s start-up screen.
ROY REZENTES DESIGN
creative communications
530.672.6838
royrezentesdesign.com
ARTMACHINE
web site
www.artmachine.com
The Artmachine web site contains
a lot of content. The pre-existing
design attempted to include a link
to just about every page from the
home page. This redesign reorganizes the location of each link into
compact drop-down menus. The
color palette was also simplified to
coordinate with their printed
literature, creating a cohesive
brand identity. Web site is no
longer online. Artmachine has been
purchased by eMotion.
ROY REZENTES DESIGN
creative communications
530.672.6838
royrezentesdesign.com
TEAM III WHEELS
web site
www.team3wheels.com
The retro racing stripe and highcontrast color pallet create a strong
visual presence for this vintage
wheel manufacturer. Client has since
taken over site maintenance and may
not appear as originally designed.
ROY REZENTES DESIGN
creative communications
530.672.6838
royrezentesdesign.com
BARRELS UNLIMITED
web site
www.barrelsunlimited.com
This relatively small family owned
company needed a visual presence
that would allow them to attract
the attention of the sophisticated
wine market. The resulting design
utilized their existing photography
in a way that transformed their
pre-existing web site from drab to
dynamic. The new design helped
increase sales of new wine barrels
from their cooperage facility.
Client has since taken over site
maintenance and may not appear
as originally designed.
ROY REZENTES DESIGN
creative communications
530.672.6838
royrezentesdesign.com
Roy Rezentes Design
cre a t iv e communica t ions
2990 Calido Court
•
Cameron Park, California 95682
•
phonee + fax 530.672.6838
phon
•
email roy
roy@royrezentesdesign.com
@royrezentesdesign.com