- Envision

Transcription

- Envision

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what’s inside
march - april 2014
Our View
6
Cover Story
8
SPARKLE, SIZZLE, HOT… AND COOL
SUNWEAR CHALLENGES EYECARE
PROFESSIONALS
The sunwear card has to be played with finesse in order to succeed in this segment.
Our feature shows you how! We also let you in on the latest sexy, sporty and oh so
retro sunwear models.
Lens Focus
20
Polar(ized) Express
Portrait of a Designer 24
Match Eyewear’s Ethan Goodman Does it All
Making Contact 26
Multifocal Contact Lenses Without Limits
Eye on Industry
30
Game Change: How FYidoctors is Altering Canada’s Optical Landscape
Managing Your Business
34
Planning Priorities for Small Business Owners
40
The Battle for Consumers: Online Versus Eyecare Professionals
Digital Marketing
Event42
Opti 2014: Kicking Off the Year in Style
46
Experience the Magic
Eye on Health
48
Botox and the Aging Eye
Legal Angle
50
A New Approach to Working With Blind Children
Discovering52
Comic Vision: How One Mom Put the “Fun” Back Into Fundraiser
54
In the News
in the next issue
may - june
2014
4
63
Classifieds
YOUTH AND BRANDING
Today’s kids have greater brand awareness than ever before. How can eyewear companies leverage that
awareness with brands that appeal to their emotions, needs and desires? Can house brands come close
to the cross-category success of the pop culture icons we all recognize? This feature examines the use of
branding to appeal to youth – from younger children to older teens.
Envision: seeing beyond | march - april 2014
Distributed by
/ polaroideyewear.com X8408C
www.envisionmagazine.ca
Photo credit: Victoria Ilgacs
Breton Communications Inc.
202-495 St-Martin Blvd. W.
Laval, Quebec H7M 1Y9
Tel.: 450 629-6005
Fax: 450 629-6044
www.bretoncom.com
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Martine Breton
martine@bretoncom.com
SENIOR EDITOR
JoAnne Sommers
Tel. 250 448-6564
joannesommers@shaw.ca
EDITOR-IN-CHIEF
Paddy Kamen
Tel. : 250 448-7516
paddykamen@gmail.com
Our View
ASSOCIATE EDITORS
Netan Choudhry
Brian P. Dunleavy
Nicky Fambios
Jennifer George
Shirley Ha
Grant Larsen
Briar Sexton
Evra Taylor
Paddy Kamen
Editor-in-Chief
SPECIAL ADVISOR, CONTACT LENSES
Joshua Josephson, B.Sc, OD, FAAO, FACLP
S
ASSISTANT PUBLISHER
Nicky Fambios
nicky@bretoncom.com
unwear can pose a challenge for
the eyecare professional (ECP).
Plano sunglasses are available on
every street corner and in a wide
variety of retail establishments. How
does this affect consumer attitudes and
buying behaviours?
COPY EDITOR/RESEARCHER
Isabelle Groulx
isabelle@bretoncom.com
ADVERTISING COORDINATOR/
COPY EDITOR
Aurélie Vasseur
aurelie@bretoncom.com
Has the ubiquity of sunglasses resulted
in lower prices for both plano and Rx
sunwear at the professional retail level?
Every eyecare professional interviewed for our
Daniel Laoun, director of Georges et feature story on sunwear said that consumers are
Phina portent des lunettes, has some definitely better informed these days about the
benefits of sun protection for their eyes.
observations on the subject.
“It appears that the total number of
sunglasses sold in Canada is on a bit of
a downward trend. In the brand name
segment, there seems to be a drop in
prices at the retail level, particularly
due to the competition from online
retailers. However, manufacturers and
distributors have not reduced their
wholesale prices, meaning that retailers
are the ones taking a hit on margins.”
In fact, Charles Dray, who sells plano-only sunwear
from his Boutique Key West stores in Quebec, says
that fully 70 per cent of his customers are buying
sunglasses for eye protection. “People are much
better educated,” he notes. “The world is shrinking
in terms of access to information.”
But can more be done to further educate
consumers? No doubt, says David Currier, general
manager of the ophthalmic division of Smith
Optics: “The better the patient understands
Laoun notes that boutique collections materials, workmanship, lens materials and
have been less affected by price pressure, coatings, and what they do for the visual
as they are less readily available online experience, the more willing they are to make
and are generally carried by high-end multiple purchases and at higher price points. We
retailers.
take this very seriously at Smith Optics, and our
Linda Mulford-Hum, director of product highly trained reps perform office staff clinics, just
like we do for our industry-leading goggles and
development for Centennial Optical,
snow helmets in sport shops.”
feels that despite the abundance of
plano, “Prescription sunwear is one of And don’t forget to carry plano sunwear, even if
the fastest growing segments in eyewear it is available elsewhere. People wearing contact
and consumers are appreciating lenses or recovering from surgery need it, and
quality now more than ever. They’re they’ll be glad to buy it from a professional who
more aware of the damage the sun can is an expert on vision. Many ECPs who are highly
do to their eyes and are spending more successful with sunwear sell more plano than Rx.
n
to protect them with quality sunglasses.” Who knew? 6
CIRCULATION ASSISTANT
Louise Chalifoux
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SUBSCRIPTION INFORMATION
envision@bretoncom.com
GRAPHIC DESIGN
Elem5nts.com
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Isabelle Groulx
isabelle@bretoncom.com
Aurélie Vasseur
1 888 462-2112
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Fax: 450 629-6044
CLASSIFIED ADVERTISING
Aurélie Vasseur
PRINTING
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Cover Story
By Paddy Kamen
T
here’s nothing like a pair of new sunglasses to lift the spirits and create a sense of fun or
mystery. For one thing, sunwear speaks of summer, everyone’s favourite season. For another,
you can align yourself with the stars – those of the Hollywood (and Bollywood) variety – all
of whom wear sunglasses and are keen to outdo one another by rocking the latest eye candy.
There is clearly a market for sunwear, but when sunglasses are available from the drugstore, novelty
shop, train station or street vendor, what is the eyecare professional to do?
Choosing your stock with care, educating consumers and merchandizing sunwear with flare are
the keys to success. Whether you’re an independent, a chain, a boutique or a big box retailer, there’s
plenty of opportunity in the sunwear market.
Diana Monea, owner of Eye Health Centres in Calgary and Regina, sees plenty of opportunity in
this segment. “For starters, as multifocal contact lenses improve and become more user-friendly,
non-ophthalmic sunglass sales for the boomer-generation are increasing.”
Currently, 70 per cent of Monea’s sunwear sales are plano, but the percentage of prescription
sunwear sales is rising due to a concerted education and merchandising effort, for Monea leaves
nothing to chance.
“Success with sunglass sales means consumer education from the cradle to the grave,” she says. “We
educate new parents about proper UV protection for their children. Many parents don’t know that
30 per cent of damage to the eyes from UV occurs before the age of 18. And we make sure that
adults know about the disastrous effects of long-term UV exposure to the eyes. From the patient
in the chair to the optician selling the eyewear, we emphasize eye protection with proper sunwear.”
8
Cover Story
The Sunwear Challenge
Monea has her staff place new sunwear in highly
visible store locations, along with attractive
and eye-catching POP from fashion magazines.
“We’re always on the lookout for new merchandising
ideas and like to attend classes at professional
conferences to gain new insights into how to
properly position products to grab attention and
instill desire. We have POP showing on our
in-house TV, as well as brochures at every desk and
in the examining rooms.”
What is selling best for Monea? “Designer labels
are a big hit for those 15 to 40, but after that age
practicality becomes a bigger issue.”
Amin Mamdani, owner of Squint Eyewear in
Toronto, sells premium, artisanal brands. “While
licensed sunwear still dominates, I find that
premium brands are gaining momentum. We carry
sunwear that is special and unique,” says Mamdani.
“But it is essential to present a selection and cater to
different demographics.”
When you think about stock selection, keep in
mind that some of the smaller manufacturers and
distributors offer the retailer a reasonably priced,
quality product that won’t be found on every
street corner. Cendrine Obadia, president and lead
designer of Zig Eyewear, notes that when the
majority of retailers carry the same brands, prices
tend to fall because price is the main differentiator.
“Retailers need to sell different products to stand
out and to give consumers more choice,” she says.
Several manufacturers in this category, all with
attractive sunwear offerings, are covered in the
product section of this feature.
Another excellent differentiator for the optical store
is sports-specific sunwear. There are many excellent
brands in this segment. Mamdani carries adidas
RXO™. “There’s an adapter inside the lens that
provides the correction, or the sunglasses have
prescription lenses,” he says. “These are safe,
lightweight sunglasses, ideal for runners, cyclists,
boaters and skiers. We also carry ski goggles and a
vast selection of polarized performance lenses.”
Charles Dray is the owner of 11 Key West Boutique
stores in Quebec. His stores sell sunwear and watches
exclusively. West says the number of people buying
march - april 2014 | Envision: seeing beyond
9
Cover Story
Design Trends
in
SUNWEAR
N
amita Karir, managing optician
of Karir Eyewear-Yorkdale in
Toronto, watches fashion trends
closely to see how they become
reflected in sunwear design. “I find that
clothing styles have been pretty consistent
with the “Mad Men” classic and retro
fashions. In line with these fashions, sunwear
is currently chunky and features classic
colours. I notice a revamping of older shapes.
For example, Oliver Goldsmith is re-releasing
shapes that were created in the 50s and 60s.”
As for sunwear frame design and colours,
Linda Mulford-Hum, director of product
development for Centennial Optical, is
seeing sunglasses in soft matte feminine
palettes, the return of round shapes in metal
and plastic, flat tops with a strong brow
emphasis, the return of the top-brow for
women, and rimless fronts with beveled
edges in angular silhouettes.
Colour is the dominant trend, according to
Amin Mamdani, owner of Squint Eyewear
in Toronto. “Even men are looking for
colour rather than the traditional tortoise
and black. We’re seeing every shade of blue
and a lot of green. Colour is big and lens
colours that complement the frame are in
demand as well.”
One of the benefits of working in the industry
for over 30 years is that you get to see trends
recycle. Diana Monea, owner of Eye Health
Centres in Calgary and Regina, has been
an optometrist since 1978. “I love fashion
and enjoy seeing the trends come and go.
The 1970s saw huge frames with decals on
the lenses in rhinestones, with initials and
gradient pink-brown tint frames larger than
a patient’s face! Then sunwear went to shields
with a mirrored finish. Now we’re enjoying
big, black, bold and in-your-face sunglasses
with leopard prints in every colour.”
Fashion trends speak volumes to a public
eager to sashay in style, whether its
industrial punk or socialite pink. To each
their own!
10
sunwear for sporting activities has
increased substantially in the last
10 years. “The new lens and frame
technologies have taken the sun-sport
market to a whole new level. This
segment is growing by leaps and
bounds and people are looking for
sun protection for all kinds of sports.”
WHO IS PRESENTING YOUR
SUNWEAR PRODUCTS?
Staff training is, without a doubt, one of
the most important drivers of sunwear
sales. Beverly Suliteanu, creative
director and vice-president of product
development for WestGroupe, says,
“It requires expertise as well as
knowledge to effectively sell sunwear.
The dispenser needs to ask questions
about the customer’s lifestyle, and
how she will use her sunglasses
in order to effectively convey the
need for prescription sunwear. Staff
must understand and talk about the
various lens and coating options
that are on the market; they must
also be able to communicate the
benefits of purchasing good-quality
sunwear versus cheap, sub-standard
sunglasses.”
Georges et Phina portent des lunettes
Director Daniel Laoun says, “In my
experience, not enough emphasis
is given to training staff. For
example, polarized lenses have gained
widespread popularity in recent
years and are marketed to everyone.
However, an individual who uses
their smart phone constantly may
prefer to forego this option since
polarized lenses make it harder to
see the screen. And more often than
not, the lens tint is chosen to match
the frame colour, yet is should be
chosen according to how the client
uses their glasses. For example, when
a client chooses a black frame, grey
lenses may seem the obvious choice.
Yet brown lenses are typically better
for activities requiring contrast, like
driving or golfing. While aesthetics
are important, visual comfort should
always be the top priority.”
THE UPSELL
Sunwear is a retailer’s dream when
it comes to upselling and multiple
sales. Namita Karir is the managing
optician at Karir Eyewear’s Yorkdale
location in Toronto. Says Karir,
“Sunwear is always an upsell but if
you do it once, you never have to do it
with that customer again. In two years
when they replace their frames, they
will also replace their sunglasses.”
Interestingly, Karir sells more plano
than prescription fashion sunwear.
“We sell a lot of sunglasses to our
contact lens-wearing customer base
as well. Those people feel they won’t
get much use out of a sunglass if it is
prescription.”
Monea points out that one pair of
sunglasses cannot possibly meet the
needs of the active person. “The upsell
makes perfect sense. Just as one pair
of shoes won’t meet all your needs, so
with sunwear!”
—
Dillon Perillo
pro surfer
THE GRASS
R E A L LY I S
GREENER
see the world diﬀerently:
the world’s most advanced polarized lens
PHOTO
MARK WELSH
smithoptics.com/chromapop
Cover Story
WestGroupe
The quality and styling of both the Evatik Sun and
Elizabeth Arden Sun collections provide consumers with
stylish sunwear that is easily Rx-able. Frames are six-base
curves and made from high-quality stainless steel and
handmade acetate.
[ Evatik Sun mod. E-1037 ]
Optika Eyewear
All Mizyake Sunwear models are elegant and
fashion-forward. Made from stainless steel and
high-quality acetate, the collection is fully Rx-able.
Excellent pricing, timeless designs and vibrant colours
combine to create a perfect offering for eyecare
professionals.
[ Mizyake Sun mod. 3565 ]
Claudia Alan
New sunwear styles from Claudia Alan include the
Rx-able Hunter. This wayfarer style features an etched
bamboo temple with an eagle design by renowned
First Nations artist Corinne Hunt. The Harmony, also
Rx-able, features native designs with metal temple
embellishments.
[ Claudia Alan mod. Hunter ]
Smith Optics
Smith has a broad collection of plano and sun Rx
styles that includes men’s and women’s fashion, metals,
eight-base wraps, interchangeable action sport models,
and even an ANSI-rated collection. Smith brings fashion
and sports-specific sunwear to every consumer.
[ Smith Optics mod. Backdrop ]
12
Cover Story
CENOCO
Sun collections from CENOCO include Cinzia, Michael
Ryen and Scott Harris. The Bottlecap from Cinzia puts a
new spin on the cat’s eye, with a playful bottle cap motif
on the corners. The Michael Ryen MR-SUN-O4 aviator
brings a fresh look with sculpted acetate temples.
[ Michael Ryen mod. MR-SUN-04 ]
Centennial Optical
Sunwear from Vera Wang, BCBG
and Nicole Miller all benefit from
the Canada-wide distribution of
Centennial Optical. The Vera Wang Anu
is special with smoky crystal acetate, as
is the BCBG Fascination, which brings
back the top bar for women. This piece
features gorgeous acetate in browns and
mauve.
[ Ann Taylor mod. TYAT50503 ]
Sunlight is a natural resource we run out of once a day.
Make good use of it.
COS
Maui Jim polarized sunglasses contain three rare earth
elements that help you see truer color.
Designed by Gerhard Fuchs, the
Silhouette Futura 2014 is a
reinterpretation of the 1974 cult eyewear
frame. This Futura is still futuristic, and
much lighter and more comfortable,
thanks to Silhouette’s technological
innovations. The frame is elastic, with
no screws or hinges.
Style shown: Maile
[ Silhouette mod. Futura ]
©2014 Maui Jim, Inc.
MJ_1732_Envision Magazine Ad_4.875x7.indd 1
2/18/14 2:12 PM
13
Cover Story
Alternative Eyewear/Plan B
The value-priced One Sun collection is rolling out 35
new models this season. The newest release includes a
backside AR coated lens, which helps reduce eye fatigue
and improve clarity. The eyewear is completely Rx-able
and 100 per cent polarized. The collection includes
hand-made acetates and stainless steel models and
features a triple laminated colour application to create
colours and designs that pop.
OGI Eyewear
Several new models in the Seraphin collection stand
out, including the vintage Coolidge Sun with a keyhole
bridge, oval lenses and silver rivets, and the Grace Sun, an
oversized hexagon shape in warm neutral tones.
[ One Sun mod. 90 ]
[ Seraphin mod. Coolidge Sun ]
Importlux
Tag Heuer’s new LRS sunglass collection is sporty yet
chic, marrying comfort to aesthetics, and inspired by
motor racing. Men who are looking for a sporting yet
elegant sunglass can call off the search.
[ Tag Heuer LRS mod. 0253 ]
Marchon
Denim pioneer G-Star RAW tests new boundaries with
its vintage sunwear with straight-cut lenses. The lens style
of more than 100 years ago looks very modern today.
Created for both men and women and offering superior
craftsmanship and trendy, visible construction details,
they’re so hip!
[ G-Star Raw mod. GS610S ]
14
Sàfilo
Very much aligned with fashion trends, Sàfilo’s sunwear
offerings for the new season are exciting. Romantic and
feminine soft pink is seen in models from Gucci, Dior
and Carrera. Bold, striking colours for both sexes are
found in Marc by Marc Jacobs and Kate Spade New York.
[ Dior mod. Dior Eyes 1’ ]
Cover Story
Match Eyewear
The Adrienne Vittadini collection from Match Eyewear
is sure to spark interest from ECPs and consumers alike.
Examples include AVS108, with translucent, marbleized
temples and solid coloration on the front, and AVS102,
which will help any wearer to get noticed: in red and
black for dramatic effect.
Zig
[ Adrienne Vittadini mod. AVS102 ]
Cendrine Obadia brings stunning design to her latest
sunwear models. There’s a lot going on in Ziggy S 1377,
and it all works beautifully. Also check out her
innovative, chunky Ziggy S 1379 in black and white and
the very cool Ziggy S 1378.
[ Ziggy S mod. 1377 ]
Liberty Sport
Protective sun technology for those who play hard
outdoors is Liberty Sport’s specialty. Switch is the
world’s first Magnetic Interchange Lens System™, with
high-energy magnets embedded in the lens and frame.
It’s easy to switch lenses and yet they stay put, whether
the wearer is snowboarding or mountain biking.
[ Liberty Sport mod. Headwall ]
Maui Jim
Bushnell
Bollé leads the way with sunwear for cycling aficionados.
The Breakaway and 6th Sense models are designed with a
keen eye for aerodynamics to maximize airflow. The wide
field of vision on 6th Sense facilitates peak performance
in a riding position. Temples and nosepieces are
adjustable.
[ Bollé mod. Breakaway ]
16
The MauiPure™ collection features trendy, fashion-forward
frames and the crispest optics next to glass, with an abbe
value of 52. The polarized lenses are made of lightweight,
impact-resistant, highest-grade optical resin and feature
added colour enhancers, bi-gradient or gradient mirrors,
and backside anti-reflective coating. n
[ MauiPure mod. Bamboo Forest ]
The 8058 Sunglass
in Green Tiger
Find us at
Vision Expo East
Booth G517
ogieyewear.com
|
1.888.560.1060
GU 7273
G U 675 5
THE NEW SPRING 2014
SUNGLASS COLLECTION
S H O P. G U E S S . C O M
A R T D I R : PAU L M A R C I A N O P H : C L AU D I A & R A L F P Ü L M A N N S
G U E S S ? © 2 014
G U P 2 0 15
G U 6 76 0
Polar(ized)
EXPRESS
Lens Focus
By Brian P. Dunleavy
T
o paraphrase a certain well-known
frog puppet, It’s not easy being… well,
gray or brown.
Indeed, although there is little
doubt about the performance of prescription
polarized sunlenses in reducing glare and
protecting the eyes from the sun’s harmful
ultraviolet (UV) rays, a high percentage of
Rx eyeglass wearers have gravitated toward
other sunlens options – such as specialty tints
– because of the lack of colour options available
in polarized. Historically, the technology has
only been available in gray or brown.
“I’ve had a lot of clients move away from
polarized lenses because they don’t want gray
or brown lenses,” notes Bruce Tobin, optician
and owner of Optical Excellence in Ottawa.
Still, Tobin says, more than 60 per cent of the
prescription sunlenses he sells are polarized.
“Once you explain the benefits,” he continues,
“patients will realize, ‘That’s the lens for me,’
just for the glare reduction in all seasons. I’ve
20
even found that clients who have had difficulty
wearing sunlenses in the past – because
they are too dark – like them. Once you add
anti-reflective (AR) coating to a polarized lens,
it’s like you’re not wearing sunlenses at all.”
Now, the sales pitch should get even easier.
In recent years, lens manufacturers have worked
to enhance polarized technology, improving the
performance of polarized filters (to block more
reflected glare) and making the lenses more
durable (scratching, peeling or chipping were
issues with the products of the distant past).
And finally – and perhaps most importantly
for optical shops with fashion-conscious Rx
sunlens wearers – they have also begun to make
the technology available in an expanded colour
palette, including mirror-coated, rose and
gray/green, as well as lenses that combine
photochromic and polarized technologies and
change shades in response to light. More new
colours are reportedly in development.
polarized
for all skies
Spring weather can bring unique challenges to our
vision, including reduced contrast on overcast days
and glare caused by rain. Therefore, high quality
polarized lenses are recommended as an important
part of your total vision care all year round.
without NuPolar
GRAY 3
with NuPolar
BROWN
GREEN
COPPER
GRAY 1
Active golfers already know that a pair of polarized lenses is an
absolute necessity when on the course. NuPolar, the world’s most
trusted polarized Rx lens technology, is available in many materials and
five different vision-optimized colors. NuPolar lenses block blinding
glare reflecting from water and other surfaces, which can give
a huge safety boost during fast-paced outdoor activities. Everyone
whose eyes are exposed to sunny conditions needs the vision-boosting
power of NuPolar high quality polarized lenses.
without Transitions Drivewear
During overcast weather, a driver’s vision can suffer from low light
and low contrast. Transitions Drivewear lenses are designed to
increase contrast in cloudy weather, for more safety and better vision
behind the wheel and outdoors. And when the sun breaks through the
clouds, Transitions Drivewear lenses will darken to block excess light.
In addition, Transitions Drivewear lenses have a high-efficiency
polarizing filter that will block blinding glare no matter what
the weather.
with Transitions Drivewear
NuPolar and Drivewear are registered trademarks of Younger Mfg. Co.
Transitions and the swirl are registered trademarks of Transitions Optical, Inc.
Lens Focus
All of these changes mean that the core market
for polarized sunlenses has expanded to
include not only outdoor sports – particularly
water sport – enthusiasts who have traditionally
embraced the technology, but also golfers
and cyclists as well as those who spend a lot
of time driving during the day (for work or
leisure). In addition, as Tobin notes, polarized
lenses (with AR coating) are also an excellent
option for patients who have had difficulty
wearing prescription sunlenses in the past
or who are light sensitive as a result of light
exposure or cataract surgery.
Opticians such as Trina Mendria, owner of
ArtSEE Eyewear in Victoria, B.C., who says
that polarized lenses already account for
80 per cent of the Rx products she dispenses
(including custom clip-ons), hope to see the
potential wearer population expand further
as manufacturers add to the lens designs and
materials available with the technology. The
selection of progressive lenses with polarized
filters is limited, she notes, particularly among
specialty sunlens manufacturers.
“They may have a polarized lens in a
progressive design you don’t use, or in a
design the patient isn’t used to wearing,” she
explains. “In some cases, the available design
can be a huge departure from what the patient
wears in their clear lenses.”
According to Mendria, manufacturers
will eventually have to address how digital
displays are viewed through polarized filters.
Some digital displays use light that polarized
lenses are designed to filter, making them
difficult for wearers to read. As digital displays
and LCD screens are almost ubiquitous and
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22
“I’ve even had boaters come back and
return their polarized lenses,” Mendria notes,
referring to what has been a key market
demographic for the product. “It’s a new
development and it has been challenging, but
it’s really the only drawback with polarized
lenses. Once people see the difference – and
we have a display that shows them – they see
n
the benefits.”
800-700-3079
CSR@KIOYAMATO.COM
Portrait of a Designer
By Paddy Kamen
MATCH EYEWEAR’S
ETHAN
GOODMAN
DOES IT ALL
E
than Goodman is both the president of Match Eyewear
and the company’s chief designer. He wears both hats
with aplomb, having created a distinctive contemporary
look for the company’s brand and its individual collections.
The embodiment of a hands-on executive, Goodman
is involved in the creation of every Match Eyewear
frame from conception to completion. He tells the company’s team
of five Italian and U.S. designers what he wants to accomplish with
each design and every style that goes into production has his personal
involvement and stamp of approval.
“My expertise lies in choosing colours and saleable shapes and working
with our designers in terms of which materials to use as well as the
choice of embellishments and logos,” he explains. “We believe that this
personal involvement in the design details and all other areas of the
company puts Match Eyewear ahead of our competitors in terms of
quality, design and service.”
24
[ Adrienne Vittadini mod. AV1094 ]
[ Danny Gokey mod. DG23 ]
[ Aero by Float Milan mod. F52 ]
[ Helium Paris mod. HE4188 ]
Goodman, a 20-year industry veteran, grew
up in the midst of the optical industry. His
optician father owned an eyeglass store in
New York City and by age six, Goodman was
a regular visitor.
“I started out sweeping the floors, which
quickly led to restocking the showcases and
eventually servicing customers,” he says.
“Being surrounded by so many different
shapes, colours and materials was fascinating
to me. Even then, I had a knack for matching
shapes and styles to people’s faces.”
In addition to his other responsibilities,
Goodman continues to work with customers
in the field, which, he says, connects him to
the heartbeat of the business. He believes
that this hands-on involvement, which sets
him apart from most other designers, is one
of his greatest strengths. “I’m in touch with
current fashion influences, I see what the
industry leaders are doing and I recognize
trends.” Those trends and influences are
reflected in Match Eyewear’s stylish
collections.
After a year of college, Goodman decided his
future lay in the optical field. He attended
optician school, then got a sales job on the
wholesale side with one of the industry’s big
names.
Adrienne Vittadini, which offers accessible
luxury and easy elegance for today’s chic,
sophisticated woman, features meticulous
design, rich textures and colours, delicate
styling and exquisite embellishments.
“I was 21, hungry and had the fire in me to
pound the pavement every day, cold calling
and writing orders,” he says. “I had found my
talent!”
Danny Gokey Eyewear embodies the spirit
of the American Idol finalist and is inspired
by his classic, individual sense of style. This
unique ophthalmic and sunwear collection
is retro-chic with a soulful edge, bringing
effortless cool to fashion-savvy men.
Goodman also sought mentors who guided
him and helped shape his career. Over
time he worked in all areas of the business,
eventually pouring his collective experiences
into the design of Match Eyewear’s products,
which he helped to found in 2001.
The Westbury, NY-based firm has built a
portfolio of brands – including Adrienne
Vittadini, Danny Gokey Eyewear, Helium
Paris, Float Titanium, Float Kids, Aero by
Float Milan, Match Flex Eyewear and AV
Studio – each with its own unique appeal.
The brands touch different demographics and
each has its own embellishments, all based on
the feeling of the brand, says Goodman.
“Although our company’s audience is broad,
the type of consumer we appeal to is consistent.
They seek superior-quality fashion eyewear at
accessible price points.”
With its acquisition of Optiq
Frames in August 2012 Match
Eyewear added seven additional
brands to its portfolio, including
Respec,
Urban,
Minimize,
Minimize kids, Image Cafe and
AKA. Goodman says the company
is now focused on getting its
Canadian collections, “going in the
right direction. We’re streamlining
them to create more of a story
and directing them to make sure
customers see the difference. So far,
we’re getting good feedback.”
In Helium Paris, adventurous French design
is married to fine Italian craftsmanship,
delivering a line with a chic, distinctive edge.
Innovative shapes, bold styling and the finest A dedicated family man, Goodman
materials create premium-quality high fashion and his wife recently celebrated
eyewear for trend-setting men and women.
10 years of marriage. The couple
Float Titanium incorporates clean, contemporary has two children, aged 8 and 5,
styling with simple silhouettes, delivering and when he’s not working he
impressive elegance to discerning men who enjoys spending time with family
demand the best. And Aero by Float Milan and friends.
is a colourful, rimless collection designed
and manufactured using the highest industry
standards. Durable, comfortable and
hypoallergenic, every model features higher
temples and a single chassis design with
multiple lens options to provide a perfect style
for every customer.
“I love sports and get immense
joy watching my son become an
athlete,” he says. “My favourite time
of year is summer because I love
barbecuing and having fun with
my wife and kids in the pool or at
the beach.” n
25
Multifocal
Contact Lenses
Without
LIMITS
T
he fitting of multifocal
contact lenses (MFCLs) is
becoming easier and less
Making Contact
time-consuming than in years
By Shirley Ha, BSc., O.D.
past. Beyond the customary
presbyopia they were intended
to correct, MFCLs are being
considered for other uses such
as slowing myopia progression
in children and managing deficits
in accommodation and some
binocular disorders, especially for those averse to wearing glasses. To successfully fit these patients, it is important to understand
the intricacies of the different multifocal lens designs, so that the most favourable profile can be
chosen.
Currently, two basic designs are in use: the alternating image RGP-only design with distinct
distance and near vision zones, and the simultaneous image design in which the distance, near
and often intermediate images are simultaneously presented and the brain chooses the better
resolution image. Simultaneous image designs use concentric, aspheric or a combination of both
optics. Aspheric is the most common and incorporates a centre-near or a centre-distance design.
For myopia control, the premise is to reduce the peripheral hyperopic defocus, a stimulus for
axial elongation in children. A simultaneous image concentric design bifocal contact lens seems
reasonable, where an outer annular ring of retinal defocus surrounds a centre circle of distance
correction. One study utilizing this concept found that 28 out of 40 children, aged 11-14, who wore
a dual-focus lens in one eye had their myopia progression and axial elongation reduced by about 30
per cent or more compared with their other eye, which wore a single-focus lens. It concluded that
sustained myopic defocus with simultaneous image design can slow myopic progression.1
26
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Making Contact
“
In theory, both the alternating image and
simultaneous image designs can be employed to
manage these dysfunctions.
Similarly, a centre-distance aspheric soft MFCL, such as the “D” design Biofinity®
and Proclear® Multifocals from CooperVision with a high add power, can also work.
According to a two-year study by Dr. Jeffrey Walline et al, 27 myopic children, aged
8-11, wearing two “D” lenses showed an impressive 50 per cent reduction in myopia
progression, compared to children wearing single vision lenses in the control group.
Axial growth was also reduced by 29 per cent.2
Another centre-distance design, the Acuvue® Oasys® for Presbyopia from Vistakon,
could be considered an option; however, the net plus-power in its alternating distance
and near zones in the periphery may not be enough to move the image back onto the
retina to arrest ocular growth. The same is true of most of the centre-near aspheric soft
MFCLs currently on the market, all of which are more suitable for correcting regular
presbyopia.
Another possible use of MFCLs is for patients with accommodation anomalies, such
as accommodative insufficiency or ill-sustained accommodation. When used as an
adjunct to primary vision therapy, they are very effective and can provide the initial
short-term solution or even the kick-start necessary for vision training. The goal is the
same as it is for a presbyope whose loss of accommodation naturally decreases with
age: to prescribe the lowest add correction that will bring the near point of focus clearly
and comfortably within the patient’s normal working distance by harmonizing the
abnormal clinical findings of low amplitude of accommodation for age, high lag
of accommodation, low positive relative accommodation (PRA) and inertia of
accommodation. In theory, both the alternating image and simultaneous image designs
can be employed to manage these dysfunctions. In the end, however, the compensatory
modality chosen, either multifocal spectacles or MFCLs, should be eliminated over
time through active vision therapy.
Conversely, an alternating image design can be suggested for binocular dysfunction
cases, such as non-refractive accommodative esotropia and convergence excess
with high accommodative convergence/accommodation (AC/A) ratios to relax
accommodation and promote ocular alignment at near. It is more natural and can
even help reduce the neck muscle tension that is often found in some spectacle
bifocal wearers. Furthermore, it is especially beneficial for plus prescriptions because
less accommodation is needed to focus at near compared to plus-lens glasses due to
the difference in vertex distance. A study conducted by Rich and Glusman from the
University of South Alabama’s Department of Ophthalmology cites the alternating
image design (Tangent Streak® RGP bifocal contact lens) as an acceptable alternative to
bifocal glasses for patients with accommodative esotropia.3
The use of simultaneous image aspheric designs in managing this group in clinical
trials is limited and has mixed results. One researcher reported the added plus near
periphery was dynamically useful in all fields of gaze for his 15 children4 while another
study failed to show adequate binocular alignment.5 Notwithstanding research results
that may still be forthcoming, all patients with accommodative esotropia should still
undergo optometric vision training to eliminate any amblyopia/suppression and to
build on improving the fusional divergence reserves at all viewing distances.
In summary, MFCLs are only effective if applied to the correct patients. Understanding
the optical properties of MFCL profiles will provide the practitioner with the
outside-the-box thinking and additional arsenal needed for that prospective
uncommon clinical solution. n
1ANSTICE, N.S., PHILLIPS, J.R. “Effect of dual-focus soft contact lens wear on axial myopia progression in children”, Ophthalmology,
vol. 118, no 6, June 2011, p. 1152-61
2WALLINE, J.J., GREINER, K.L. et al. “Multifocal contact lens myopia control”, Optometry and Vision Science, vol. 90, no 11,
November 2013, p. 1207-14
3RICH, L.S., GLUSMAN, M. “Tangent Streak RGP bifocal contact lenses in the treatment of accommodative esotropia with high
AC/A ratio”, Contact Lens Association of Ophthalmologists Journal, vol. 18, no 1, January 1992, p. 56-8
4
VECCHIES, A. “Improving stereopsis in accommodative esotropia”. Available at: http://www.menicon.com/pro/news/
menicon-newsletter/39-menicon-letter/91-improving-steropsis-in-accommodative-esotropia (Accessed January 2014)
5MORTON, G.V., KUSHNER, B.J. et al. “The efficacy of SimuVue and Unilens RGP aspheric bifocal contact lenses in the treatment of
esotropia associated with a high AC/A ratio”, Journal of the American Association for Pediatric Ophthalmology and Strabismus, vol. 2,
no 2, April 1998, p. 108-12
28
”
ADVERTORIAL
Eye on Industry
By JoAnne Sommers
I
n an industry well known for its conservatism, Dr. Alan Ulsifer is an anomaly.
An innovator and a maverick, the founder and CEO of Calgary-based FYidoctors
doesn’t mind stirring things up as he works to advance the interests of the more than
400 doctors who are part of the FYidoctors and Vision Source Canada platforms.
Consider the company’s recently announced joint venture with VSP Vision Care Canada
(VSP). The joint venture, which gives FYidoctors access to Canadian patients covered by VSP’s
vision insurance program, combines the latter’s employee benefits platform with FYidoctors’
extensive network of independent optometrists across Canada, including its Vision Source
Canada franchise locations.
VSP’s role is to market, sell and administer its vision care insurance platform to employers
across Canada. In turn, employees of these organizations can seek care from FYidoctors’
network of optometrists as well as its Vision Source Canada franchise locations. FYidoctors
will also, subject to strict criteria, allow access to independent eye doctors outside the core of
FYidoctors’ companies.
[ Dr. Alan Ulsifer after winning Canada’s Ernst & Young
Entrepreneur of The Year® award in 2012. ]
While he is concerned about the false assumptions being circulated about the partnership,
Ulsifer is unfazed by the controversy it has provoked. “Canadians don’t get their eyes
examined often enough, in part because of the cost,” he says. “Using the VSP platform in
this new company, we have created a program that is more accessible and will lead to more
frequent eye exams and purchases of ophthalmic product.”
There is significant concern in the industry that VSP will be able unilaterally to dictate doctors’
fees for examinations and products as it can do in the U.S. This is not possible under the terms
of the new Canadian company, says Ulsifer, who adds, “We believe the new company has fully
addressed those fears and that it actually prevents a U.S.-type platform from being formed by
VSP in Canada.”
Creating the best possible visual outcomes for its patients while striving to ensure that
optometrists, not corporations, define what eyecare looks like in Canada, is the raison d’être
of FYidoctors.
To that end, Ulsifer and his colleagues have created an infrastructure which he calls, “unique
in the world. We’re corporate in name, not function. This is a doctor-owned and governed
partnership of people with a commitment to providing the best possible eyecare technology,
products and services. We understand that we need to be a certain size and scale to ensure a
competitive advantage in the marketplace.”
The idea for FYidoctors emerged from Ulsifer’s visit to Vision Expo West in 2006. There, for
the first time, he saw free-form lenses and the software that created them and recognized the
30
Eye on Industry
[ FYidoctors Regina location ]
[ FYidoctors Kitchener/Waterloo location ]
opportunity to vertically integrate the optometric
practice and create value. Fired up by the
experience, he went home to Grande Prairie,
AB and shared his vision with his partners at
Northern Vision Centre, one of Canada’s largest
independent optometric practices. They then
invited 10 other practices to discuss market
challenges and opportunities, and, as Ulsifer says,
“everyone caught the bug.”
Later that year, Ulsifer led the largest corporate
merger in Canadian history, based on the
number of companies involved, with more than
80 professional corporations joining forces to
create FYidoctors.
It took about two years to set up the new
company’s infrastructure, he says. “We opened
a lab in Burnaby, B.C., starting off with a
3,000-square-foot facility. Today we have more
than 10 times that amount of space in a fully
automated free-form laboratory and distribution
facility, along with exclusive Canadian
distribution of 15 products.”
The company now has more than 1,400 staff,
including about 280 optometrists across 109
FYidoctors locations coast to coast. And last fall
it acquired the Canadian assets and operations of
Vision Source Canada, North America’s largest
network of private practice optometrists, adding
105 Canadian Vision Source locations and
approximately 150 optometrists to its roster.
Supporting them is a unique management team
that features financial, marketing and legal
specialists who have expertise beyond the optical
industry.
The company’s structure and size and its unique [ FYidoctors Amherst location ]
support platforms have enabled FYidoctors to
thrive in the face of the technological challenges
the industry faces. As Ulsifer says, “Technology
and economics don’t always align but through Going forward, the company is
our shared efficiencies we make it work without focused on ensuring that optometrists
continue to play a significant role in
having to pass all the costs on to our patients.”
shaping the eyecare field in Canada.
The company’s critical mass has also enabled
it to add attractive incentives such as its new “We want to be involved in making
Aeroplan partnership. FYidoctors recently the difficult decisions that will
acquired VEDI Corporation, which gives it the determine the future of optometrists
exclusive right to offer Aeroplan Miles at all of its and optometry in this country,” says
corporate locations. There will be an opportunity Ulsifer. “Some of our choices are
for all Vision Source Canada franchise locations considered controversial because
and other independent practices to offer optometrists in this country have
Aeroplan Miles as well.
traditionally been more reactive than
Ulsifer says the goal of FYidoctors is to stay proactive. But we’re committed to
ahead of the curve by anticipating emerging determining our own destiny instead
technological developments and business of sitting back and simply hoping for
opportunities and adapting its platform to take the best.”
advantage of them.
While the Canadian optical market
The company will introduce a new vision screening remains strong, Ulsifer predicts
app in the coming weeks. It also plans to launch that it will experience considerable
an Internet-based public portal designed to disruption in the short term. That, he
serve existing customers with branded frames, says, will create fantastic opportunities
ophthalmic lenses and contact lenses. Thanks to for innovators who are willing to
new technology, licensed practitioners will be able challenge the status quo.
to perform measurements via a virtual platform, “In 10 years, the delivery of eyecare in
thus enabling patients to choose the best possible this country will look very different
products to meet their particular needs.
than it does today. Now that we
After taking a year off to implement a new enjoy a strategic advantage, we plan
practice management marketing program to leverage it to gain market share,
company-wide, FYidoctors recently embarked promote all of our associated clinics
on an aggressive new growth phase, which began and find new ways to deliver services
with the addition of the Vision Source franchises that match changing consumer
in October.
expectations.” n
31
THIS IS WHY our new multifocal
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Clear vision and
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All trademarks are the property of their respective owners.
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See product instructions for complete wear, care, and safety information.
All trademarks are the property of their respective owners.
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PLANNING PRIORITIES
for Small Business
Owners
F
“
or most small business
owners, running a business
is an all-consuming
undertaking. There are so many
By JoAnne Sommers
things to take care of – from
attracting new customers to
managing day-to-day operations
– that it’s easy to neglect business
planning.
Even so, it’s essential for small business owners to prioritize business planning matters for periodic
review. A meeting to brainstorm with your professional advisors – accountant, lawyer and money
manager – can provide a lot of insight, says Adrian Mastracci, portfolio manager and financial
advisor at KCM Wealth Management in Vancouver. “Contemplating business matters is best done
as a unit,” he says. “Review all of the implications and design a total approach to addressing your
priorities.”
Contemplating business
matters is best done as
a unit. Review all of the
implications and design a
total approach to
addressing your
priorities.
34
Here is a look at some of the leading planning priorities for Canadian small business owners:
BUSINESS STRUCTURE
It may be time to give your business structure a tweak or even a makeover, says Mastracci.
The current structure may consist of a sole proprietorship, partnership, incorporated company,
or it may be a more complex set of holding companies.
”
Choosing the right legal structure for your business can save you money at tax time, make it easier
(and cheaper) to pay yourself, help you avoid potential personal legal liability, and allow you to sell
your business or pass it on to your heirs, according to RBC Royal Bank.
Your first step is to evaluate the valid business reasons for the current structure. Then think about
whether you could benefit by modifying part or all of the structure.
OWNER REMUNERATION
Take a look at the composition of your
current owner remuneration mix to
make sure it’s serving you well, advises
Mastracci.
“Most business owners take a combination
of salary, bonus and management fees,
which is deductible by the business but
taxable in the hands of the recipient,” he
says. “Determine who is getting paid and
how much.”
Some members of your family may be able
to receive dividends while paying little
income tax, he adds. Do a tax projection
to determine whether a shareholder
would pay less tax by taking a dividend as
opposed to salary remuneration.
Also keep in mind that in order to create
the maximum 2015 registered retirement
savings plan (RRSP) contribution room of
$24,930, you will require “earned income”
of close to $138,500 in 2014. And don’t
forget that “net rental income” qualifies
as earned income. Rental losses, however,
reduce earned income.
BUSINESS CONTINUANCE
When you’re in the midst of your normal
business activities, it’s easy to forget
about the question of how to ensure the
continued operation of your business if
something happens to you: specifically,
who will take the reins if you become
disabled, ill or deceased?
Mastracci recommends that you arrange
for someone who can step in and fill
your shoes temporarily and, perhaps, for
the longer term, if necessary. If you’re
fortunate, there may be a family member
or someone already in the organization
who can fill this role.
Once you identify your replacement, make
sure to let the other senior people in the
organization know who you’ve chosen for
this purpose.
FAMILY TRUSTS
Many business owners have set up various
family trusts over the years. Some of the
rules governing them have changed and
some trusts are now approaching their
21-year life. At that point, a trust’s property
is deemed to be sold so it is possible that
tax will be incurred on any capital gains.
36
Trusts can be advantageous when adult
children are the beneficiaries. While
minors are prohibited from receiving
income from a trust, there is no
prohibition against an adult child doing
so. Thus a trust can be a good vehicle for
passing some of the value of the business
on to your adult children.
This is a good opportunity to revisit your
family’s planning needs and the cost
versus benefit of your current trust
structure. If you have a family trust, ensure
that the documentation and trust
arrangements are up to date. This is
especially important if the trust was
created in another province where you no
longer reside.
This is also a good time for those who
don’t have a family trust to assess whether
it makes sense to establish one.
LIFETIME CAPITAL GAINS
EXEMPTION
A lifetime capital gains exemption of up to
$800,000 per spouse is available in 2014,
up from $750,000 in 2013. It exempts
gains from the sale of qualifying small
businesses, farm property and fishing
assets. You should review the eligibility
steps for the special gain if you own such
assets. Full exemption means a tax savings
of almost $163,000 per spouse in many
provinces.
Addressing
these
business
issues
will help to pave a smoother path to
achieving your financial goals, says
Mastracci, adding, “Always ensure that
you and your professional advisors are on
the same page.”
n
STYLE: AVS 100: BURGUNDY
S
U
N
Following in the footsteps of the Adrienne Vittadini collection,
AV Studio reinvents casual elegance with a young, sexy edge.
Unique designs, fun colors and textures and flirty styling provide a
sassy new take on modern refinement. AV Studio eyewear is fresh,
exuberant and a little audacious, with all the polish and accessible
luxury of the Adrienne Vittadini brand…at a lower price point.
For chic young women, 20-35.
STYLES: (From left to right)
AVS 102: BLACK/RED, AVS 110: TORT
| 1-800-268-1265 | matchcanada.ca
The Battle for Consumers:
I
n the past, to have a
successful optical business
all you had to do was market
to your neighbourhood,
advertise to local traffic and wait
for people to walk into your
store. Pick the right location,
signage, maybe even a yellow
pages ad, and your business
would grow for years to come.
But the Internet has dramatically
expanded your neighbourhood
and your competition as well.
Online retailers, optical chains
and, more recently, manufacturers
are selling directly to your
consumers, including your
long-time
patients
and/or
potential clients. It is possible
that you have not noticed these
changes but as online retailing
grows, you will compete with
your suppliers and chains for
the attention of consumers.
The success and value of your
business in the long term will
depend on how you use
preferred digital tools to stay in
touch with clients and attract
a steady flow of consumers to
maintain your business.
40
ONLINE Versus EYECARE
PROFESSIONALS
Digital Marketing
By Grant Larsen
So how do you tap into the digital engine that drives new customers, sustains business and helps
you win the battle for eyecare consumers?
1. YOU CAN SELL ONLINE
Neutralize online companies by offering
convenience and price on select brands,
contact lenses, select frame-and-lens packages,
and online appointment booking. Options
such as adding e-commerce to your
existing site or re-directing customers to an
e-commerce partner can be done in less than a
week. For online shoppers who currently walk
away with fitting instructions or eye exam
results, these options can help to capture some
of those otherwise-lost sales. In many cases,
these same online buyers will call you or visit
your store or office for other services over time.
2. DIGITAL NEW PATIENT ADS
Not all marketing spending should target or
be justified by a “sale”. Per-click ads on Google
can be geographically and key-word targeted
to focus on your ideal new customer. For less
than $100 per month, you can be an Internet
marketer with graphic statistics that measure
engagement and direct next month’s offer.
Digital ads can be a fraction of the cost of
direct mail, outdoor ads or even paid online
directories, and you can set limits on how
much to spend. Seeing your business ads in
multiple media sources builds trust, a key
element in long-term consumer relationships.
Digital Marketing
“
3. STAY IN TOUCH WITH EMAIL
Addresses and phone numbers often change,
but people keep personal email addresses
forever. If you haven’t been collecting them
from clients, start now. It is still the most
common way to interact for most people and
easy to manage and scale to your budget. Email
templates are available for free online. You can
use images and content from your website,
target specific patient groups and promote
events, all with minimal graphics
experience required. Simple functions
like “invite a friend”, “send this offer”, and
“enter to win” create client connections that
super-charge your community referrals.
Your referral process and community networking
will target your best potential customers, using
the most trusted source of information: friends,
family and believers.
4. REASONS TO SEE YOU
Offering the same brands as online retailers
or standard discounts is not going to convince
local buyers to rush into your store. Online
shopping is intuitively cheaper and more
convenient for most consumers. The latest
styles, detailed frame/lens options, private
rooms, medical services and your optical
expertise are just some of the valuable reasons
to see you in person. The online deal of the
day or “Combo 4” can’t match your personal
invitation. Telephone recalls, VIP events,
email offers, social media, community events
and websites should all drive patients and
consumers back to your store.
Introducing a Refraction
Revolution
”
The value of your business is not what you sell,
where you sell or how you sell. The value of
your business is the strength of your customer
relationships. By adopting some digital
skills, you can connect with more clients,
communicate better information and
consistently use multiple digital sources to
give them what they want. In many cases these
digital tools save you significant time and
money, since you are targeting your ideal
customers in your specific community. n
New Technology Offers
Effortless Efficiency
Digitalize your manual phoropter, control the
entire refraction process from a tablet making
refraction quicker and easier than ever before.
VX55 allows connectivity and transmission
to other devices
The VX 55 offers communication with the
chart displays as a complete remote control
Launching At
Vision Expo East
LP 7255
A sound ergonomic design allows for
freedom of movement
Product’s video:
http://www.visionix-vx55.com
(800) 667-3019
www.visionix.com
41
T
he new year got off to a
flying start in Munich
from January 10-12 as
opti, the international
trade show for optics and design,
set new records for the number
of visitors and exhibitors it
attracted.
About 500 exhibitors from
34 countries showcased the latest
in frames, lenses, contact lenses,
equipment and fixtures for the
more than 24,000 visitors from
over 80 countries who attended.
Many of the products and
collections had their world
premieres – among them “Claudia
Schiffer by Rodenstock”, from
Germany’s leading manufacturer
of lenses and frames, which is
headquartered in the Bavarian
capital.
The record number of exhibitors
as well as visitors is a clear vote
in favour of the event’s date at the
beginning of the calendar year,
said Dieter Dohr, chairman of
the management board of GHM,
which organized opti.
“
If you want to see
the best of the market, you
have to come to Munich.
42
”
Event
By JoAnne Sommers
“The show is the ideal start to the year for the industry, which appreciates the high quality
and product range on offer, as well as the lively, exciting atmosphere of the show,” said Dohr.
“If you want to see the best of the market, you have to come to Munich.”
Organizers said that opti provides a compact, highly efficient forum for business, thanks to its
clearly structured layout. One visitor who appreciated that aspect of the show was Jordan Paul,
owner of Opticianado Eyewear in Toronto.
Paul, who was attending opti for the first time, was impressed with its excellent organization and
the convenient location at the fairground Messe Munchen, just 20 minutes by underground railway
from downtown Munich. He said the timing also played a big role in his decision to attend.
“January is the best time of year for me to get away from my store,” he said. “It was too early to start
buying product but the show gave me an excellent preview of what is coming and some ideas about
what I might want to buy later in the year.”
Paul said he liked what he saw from a number of the exhibitors, including Anglo American
Eyewear, a company with which he has previously worked. “I’ve had good success with them in the
past and I was impressed with what I saw from their British counterpart at the show.”
A veteran of international optical trade shows, including Silmo in Paris and Mido in Milan,
Paul said he decided to attend opti after hearing that it was an, “up and coming show.” It was
larger than he was expecting and featured a number of different vendors than those he had seen
elsewhere, including some smaller independents, with which he was unfamiliar.
In addition to providing a forum for products from companies representing all parts of the
optical industry, opti offers an excellent supporting program. Interdisciplinary presentations
are available on each day of the fair, featuring leading speakers from Germany and abroad.
The continuing education program is free of charge for all exhibitors and visitors, and the
presentations are simultaneously translated into English.
Opti 2015 will be held from Friday, Jan. 9 to Sunday, Jan. 11 and organizers say that visitors and
n
exhibitors can look forward to the best show ever. So mark your calendars now!
Still Canadian. Still independent.
And still one of North America’s
most technically advanced
optical labs.
The first lab in North America to integrate a
new, fully automated digital lens mapping
and digital verification system
The first lab in North America to introduce
Free Form back-surface progressive lenses
Exclusive Canadian manufacturer for
Seiko Free Form designs, with the only
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Manufacturers of Vandelay DF digital lenses
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www.plasticplus.ca
HDX 865
HARLEY, HARLEY-DAVIDSON and the Bar & Shield Design are among the trademarks of H-D U.S.A., LLC
©2014 H-D and its Affiliates. All Rights Reserved. Viva International Group is a licensee of Harley-Davidson Motor Company.
Viva Canada TEL: 800.561.7878
FAX 800.561.8482
HDX 865
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SPRING 2014 PRESCRIPTION READY
SUNGLASS COLLECTION
Timeless styling and bike inspired detailing
deliver a collection that goes the distance
with durability, comfort and style.
[ Shane J. Lopez, Ph.D, Gallup senior scientist and author ]
[ Wael Yassein, owner and optician, The Eye Shoppe ]
Experience the
Magic
[ Sherianne James, director, North America marketing, Transitions Optical ]
“H
ave a magical day!” is
what more than 1,200
industry professionals
from across North and South
America heard after checking
in at Disney’s Contemporary
Resort in Orlando, FL for the 18th
annual Transitions Academy.
And with that one phrase, the
tone was set.
[ Moe Benaim, senior category manager, optical, Loblaw Optical ]
Event
By Nicky Fambios
A mix of hands-on technology experiments, activities and games livened the afternoon and
provided the first-hand experience of wearing Transitions® Signature™ VII lenses. Not to mention
offering the opportunity for some team-building and a little friendly competition!
Tuesday saw Sherianne James, director, North America marketing, present Transitions’ new
2014 media plan, which includes new television spots as well as a new 30-minute direct response
commercial. “We’re really excited about the ad,” said James in an interview with Envision: seeing
beyond magazine. “This long format allows us to tell not only the Signature VII story but also the
The three-day, invitation-only story of the entire Transitions family of brands.”
event revolved around the theme
“Experience It!” and aptly began James was also the agent of more good news as she announced a sensational, high-profile
with a welcome reception collaboration between Transitions and Disney. “We couldn’t be more thrilled,” she stated.
featuring a capella singers and “Besides participating at various events here in Orlando, this partnership gives tremendous
access to consumers not normally reached with another brand”.
beloved Disney characters.
Monday morning’s educational
track kicked off with keynote
speaker Shane J. Lopez, Ph.D,
Gallup senior scientist and
author of the book Making
Hope Happen. Lopez spoke to
attendees about creating the
future they want through the
contagious power of hope and
encouraged them to “be the
superhero of their own story”.
Developing the “Experience
It!” theme, the workshops
offered strategies for working
with change and dealing with
customers, as well as using a
holistic approach to personal
and business health.
46
And of course, Tuesday evening saw the much-anticipated Transitions Academy Awards ceremony,
which honoured industry stakeholders in lab, retail, eyecare practice, eyecare professional, human
resources and vision benefit broker categories.
Wael Yassein, owner and optician at The Eye Shoppe in Oshawa, ON, was recognized for his
outstanding efforts to promote eye health and brought home the Canadian Eyecare Professional of
the Year award.
“I feel better knowing I’m making a difference in people’s vision,” said Yassein. “It’s always a good
feeling to know I’m doing something right – and to win the Transitions Eyecare Professional of the
Year award is absolutely gratifying.”
Loblaw Optical was named Retailer of the Year for Canada. According to Christine Underhill,
business manager, Transitions Optical, Canada, “Loblaw Optical’s continued education initiatives
and drive for success have been unparalled.”
Moe Benaim, senior category manager, optical, Loblaw Optical, was elated to accept the award on
behalf of the retailer. “Winning the Transitions Retailer of the Year award in Canada was a primary
goal of our team for 2013, and to win it, just means the world.”
Hope, education, activities, awards and Disney characters… have a magical day, indeed! Envision: seeing beyond | march - april 2014
n
Eye on Health
W
hile Botox is often
thought of as a recent
development
in
medical technology, it has been
in use in the ophthalmologist’s
office since the late 1980s.
Though it was first used in
the treatment of certain eye
ailments, Botox is now widely
recognized as the remedy of
choice in eye rejuvenation.
The U.S. Food and Drug
Administration (FDA) approved
Botox for this purpose in April
2002 and today, ophthalmologists
can use the drug to safely remove
years from one’s age almost
instantly.
48
By Netan Choudhry, M.D, FRCSC
and Jennifer George
Botox is derived from a toxin produced by the baceterium Clostridium botulinum. In large
amounts, botulinum can cause botulism, one of whose complications is muscle paralysis. Though
botulism is often associated with food poisoning, thanks to the marvels of medical research
scientists have discovered how to wield the toxin produced by this bacterium as well as its side
effect for safe use in treating a variety of ailments. In small, diluted quantities, the toxin can be
injected directly into certain muscles, causing them to weaken in a controlled manner.
For two decades, Botox has been administered for the treatment of various muscle-related eye
issues. The toxin produced by Clostridium botulinum results in paralysis of muscle tissue by
preventing neural impulses from sending signals to the muscles responsible for their movement.
Over time, the nerves gradually regain the ability to signal the muscles, a process that takes place
over a period of several months.
Eye on Health
Botox, a mitigated form of the toxin, has
safely been used for its efficacy in relaxing
or paralyzing muscles affected by certain
eye conditions. Among them, strabismus or
heterotropia (commonly referred to as lazy
eye or cross-eye) was one of the earliest
disorders known to respond well to Botox
therapy. Strabismus causes one eye to look
inward or outward, resulting in difficulty
with depth perception, vision loss and
diplopia (double vision). Each eye contains
six muscles, two of which control their
side-to-side movement. These two muscles
work together in a counter-balance to
maintain the correct alignment of one’s gaze.
When one of the muscles becomes weak,
the other will pull the eye in the opposite
direction, resulting in the cross-eyed
effect observed in eyes with strabismus.
Ophthalmologists inject the stronger of the
two muscles with Botox, thus relaxing it
and allowing the weaker muscle to regain
its strength. Botox has also been successfully
used in the treatment of an affliction
known as blepharospasm (eyelid-spasm or
uncontrolled blinking). Though Botox
therapy does not cure these illnesses, it
allows individuals a much-improved quality
of life, requiring injections only once every
several months for maintenance.
In addition to treating a number of
ophthalmic ailments, Botox is also highly
effective in the cosmetic realm. The eyes are
among our most prominent facial features
and the periorbital area, or the skin around
the eyes, attracts a great deal of attention.
Unfortunately, it is comprised of very
delicate skin, and as a result, is highly
susceptible to signs of aging such as wrinkles.
Wrinkles are folds, creases or ridges in the
skin, and an inevitable part of growing older.
Our first wrinkles often result from our
facial expressions. Factors such as smoking
and sun damage also play a role in how we
wrinkle. As the skin ages, it loses moisture,
gradually becoming thinner and less elastic.
In the delicate skin of the periorbital area,
visible signs such as crow’s feet are often very
prominent. Botox has proven effective in the
treatment of both crow’s feet and glabellar
lines (also known as frown lines).
“
Though Botox
therapy does not
cure these illnesses,
it allows individuals
a much-improved
quality of life,
requiring injections
only once every
several months for
maintenance.
”
Botox prevents muscle contraction. Muscles
injected with Botox will relax, resulting in
the softening of wrinkles. Patients can expect
to see results from Botox therapy in as
little as two to four days. The effects of one
treatment can last between four and six
months. Though Botox is not a permanent
cure, maintenance injections every six
months result in the gradual delay of
wrinkle formation. With each treatment, the
wrinkles return with less severity because
the muscles become accustomed to a state
of relaxation. Botox has made it possible to
reduce visible signs of aging without
undergoing anesthesia, or lifestyle-altering
recovery periods. n
450 420.0605
1 877 944.4676
info@zig-eyewear.com
Vision Expo New-York - Booth #G608
“
For two decades,
Botox has been
administered for the
treatment of various
muscle-related eye
issues.
”
49
A NEW APPROACH
to Working With
BLIND CHILDREN
W
ith growing numbers
of women giving
birth later in life,
there is an increasing awareness
of the risk of birth defects. Yet
few of us give much thought to
children who are born blind.
A synergistic partnership
between the MUHC (McGill
University Health Centre) and
the MAB-Mackay Rehabilitation
Centre aims to change that.
“
With this relationship
our blind and visually
impaired patients – from
newborns to elderly – will
benefit.
50
Legal Angle
By Evra Taylor
The MAB (Montreal Association for the Blind) provides family-centered adaptation, rehabilitation
and social integration services for children with motor or language impairments and to persons of
all ages who are blind or visually impaired and/or deaf or hard of hearing.
”
In many cases, the MAB is the first resource families consult regarding vision defects and the
challenges faced by the child and the parents. Its Early Intervention Program is a rehabilitation
service that addresses the needs of children from birth to kindergarten. The service also provides
parents with a better understanding of the essential role vision plays in child development. Early
intervention is offered for children and adolescents with vision loss up to age 17 (or to age 21, if
still attending high school). The program uses a comprehensive, multi-disciplinary approach that
involves professionals from the optometry, occupational therapy and vision rehabilitation sectors,
among others.
“
In many cases, the MAB
is the first resource
families consult
regarding vision defects
and the challenges
faced by the child and
the parents.
The thinking behind early
intervention is that people
with limited ability to interact
with
their
environment,
through sight for example,
are prevented from growing
and developing at a normal
rate. The MAB offers an
assessment of functional
vision, visual skills training
and an ocular health appraisal
using a specialized optometric
evaluation and equipment
designed to determine the
child’s developmental level;
it also offers psychosocial
support and counseling for the
child and the family as well as
consultation as well as support
with respect to integration into
daycare, school and leisure
activities. Importantly, the
MAB’s services extend to
lifestyle training including
selfcare skills, food preparation
and cooking, environmental
modifications, and mobility
skills such as safe travel and
navigating one’s neighbourhood.
It also provides an adapted
computer service that teaches
visually impaired people how
to use adapted technology and
software.
In recent years, the MUHC
has been trying to further
develop its relationship with
the MAB within the framework
of the RUIS, the Quebec
Ministry of Health and Social
Services’
four
integrated
university health networks
across the province. The
teaming of the MUHC and
the MAB was initiated by the
MUHC as a way of promoting
the services of the two
”
organizations in a symbiotic
relationship. They have agreed
to seek ways to sensitize and
educate professionals within
the MUHC about the services
provided by the MAB as
well as to promote access to
educational opportunities for
MAB staff.
“This
is
an
excellent
opportunity for us,” said Jim
Gates, acting director of the
McGill Health Network Office.
“With this relationship our
blind and visually impaired
patients – from newborns to
elderly – will benefit.”
“We are happy to be teaming
up with the MUHC,” said
Gisèle Hall, director of
Professional
Services
at
the MAB and at Mackay
Rehabilitation Centre. “I know
our services can help a lot of
people and we can certainly
benefit from the wealth of
knowledge the MUHC can
provide us with in the many
areas related to blindness and
visual impairment.”
n
A Brand for Every Customer
Legal Angle
Calvin Klein
ck Calvin Klein
Chloé
Dragon
Emilio Pucci
G-Star RAW
Jil Sander
Karl Lagerfeld
Lacoste
Michael Kors
Nautica
Nike
Nine West
Salvatore Ferragamo
Sean John
Skaga
Valentino
bebe
X-Games
MarchoNYC
Flexon
Airlock
1-800-956-9290
A
nn Morrison was in no
mood to laugh when she
received the news that her
young son Gavin had Retinitis
Pigmentosa (RP) in 1998. RP
is an incurable genetic disease
that causes the affected person’s
vision to narrow to a very small
window – and even that window
can become blurry. It also
severely affects night vision.
Discovering
By Briar Sexton, MD
But Ann isn’t the sort of person
who retreats from a challenge She attended Vision Quest, a Foundation Fighting Blindness (FFB) annual event that educates
and her reaction was to learn patients and families living with eye disease and enables them to connect with one another. In addition to
everything she could about the learning about RP, she learned about the FFB.
disease.
The organization, which is the largest private supporter of Canadian vision research, donates millions
of dollars annually to Canadian researchers working on treatments and cures for genetic eye diseases,
including RP and macular degeneration. What Ann learned about the Foundation convinced her the
group was worth supporting.
What came next was an idea from her friend, Meg Soper, a nurse and successful stand-up comic, who
suggested they get their friends and families together to raise money for the FFB. Their first event in
1999 at The Laugh Resort in Toronto raised $7,800. Buoyed by their success the pair set their sights
higher; in 2002 they worked on a second event, this time with a volunteer committee, which led to
increased ticket sales and revenue.
[ Ann Morrison, Director of Philanthropy,
Foundation Fighting Blindness ]
52
In 2003, the Foundation welcomed Ann to their staff and Comic Vision became an official FFB
fundraiser. A year later it expanded to Oakville, then London, Vancouver and Calgary; in 2010, Comic
Vision was held at Toronto’s “Last Call”, a smaller venue that evokes the event’s roots. In each city
Comic Vision received strong support from community volunteers and debuted to crowds of over 300.
The momentum continues to grow, and this year, with the event debuting in Halifax, Comic Vision will
officially go coast to coast.
DANISH DESIGN
The funds raised keep increasing too. Since 1999, Comic Vision
has raised over $5 million for the Foundation Fighting
Blindness. In 2013 alone, more than 2,500 Canadians attended
the various Comic Vision shows, raising $930,000 for
vision-saving research by Canadian scientists.
Ann is now the FFB’s Director of Philanthropy. Asked how she
remains so dedicated to the organization more than a decade
after first getting involved, she says, “The Foundation is not just
about restoring sight, it also restores people’s hope. The progress
made in the last 10 years is so encouraging, I am confident there
will be treatments in the next decade for some forms of retinal
disease”.
Shelagh Anson, the mother of two young children with RP, was
apprehensive about attending her first Comic Vision event in
Vancouver in 2012. Beforehand, she was on the brink of tears
at the mere mention of her kids’ diagnosis. Shelagh did cry
that evening, but they were tears of laughter at the comedians’
routines. She and her family actively volunteer with and donate
to the FFB and her experience epitomizes Comic Vision’s slogan:
“Share the Laughter, See the Hope.”
Comic Vision is the ultimate win-win, a fun evening people
will enjoy even if they aren’t affected by vision issues. It’s also a
cause anyone can gladly get behind, knowing they’re supporting
Canada’s best vision scientists in their truly groundbreaking
work.
n
IF1172
Anyone attending Comic Vision for the first time will be
pleasantly surprised by the event’s atmosphere. The crowd is
more “smart casual” than “black tie.” Waitresses circulate with
finger foods and tables are adorned with Kernels popcorn,
Twizzlers and other treats. The audience munches away while
enjoying high-calibre stand-up comedy. It’s the kind of evening
people would enjoy even if it wasn’t for a good cause.
COS // EXCLUSIVE DISTRIBUTION // DISTRIBUTION EXCLUSIVE
8360 Mayrand, Montreal Quebec, Canada H4P 2C9 // Tel. 1-800-363-2341
53
In the News
Modo Appoints Rebecca Giefer as
New COO
“I am very proud of the stellar career Rebecca has had at Modo, rising
THE through
AUTHENTIC
OAKLEY
the
ranksADVANTAGE
to be chief operating officer today,” Modo founder
Focus on the Hinge
The new J.F. Rey ColorBOX collection plays on the opposition of bold
colours and black acetate. Designed and aimed at men, the line is
based on an innovative hinge, exclusive to the company, the TitaBOX.
This technological signature, a coloured element, gives this line
an inimitable creative touch.
Equipped with a powerful spring, the titanium mobile system keeps
the temples firmly open for a better comfort.
operational aspects of the enterprise. She will drive the alignment
and prioritization of company projects and will ensure operational
excellence across the company.
THE PROBLEM
SOLUTION
“I am incredibly grateful for trueTHE
mentorship
at Modo and now the
Patients
with higher prescriptions
limited
True Digital
Edge increases
opportunity
to build aare
team
that isOakley
customer
focused,
” Giefertheadded.
in today’s high wrap choices. Providers are
prescription range, in most frames to
Rebecca Giefer has concentrated+4.00
on toclient
relations, operations and
often forced to deny their out-of range Oakley
-6.00, in a unique way that provides
technology
during
herOr,time
with the
enterprise.
Her efforts
patients
the sunglasses
they want.
if
the best
possible cosmetics,
and anhave been
oriented
building
team,
whilefieldintroducing
and
available,
patientstoward
must settle
for inferiorthe operations
uninterrupted
binocular
of view,
utilizing
various technologies to create
an efficient
environment.
cosmetics
and optics.
while minimizing
any peripheral
distortion.
UNINTERRUPTED
FIELD OF VIEW
Oakley:
Innovation in Prescription Lenses
Oakley announced a breakthrough that will allow many people with
higher prescriptions to wear high-wrap sunglasses. Called Oakley True
Digital Edge, the proprietary innovation will be available only with Oakley
Authentic Prescription Lenses.
“Now patients who want the unrivalled style and improved side
protection of high-wrap lenses won’t be impeded by prescriptions that
would normally require them to settle for flatter sunglasses, or choose
high wrap lenses with poor optics and inferior cosmetics,” said Oakley
CEO Colin Baden.
Using standard processes currently utilized in the industry, the
manufacture of high-wrap lenses for out-of-range prescriptions results
in excessive lens thickness and weight. The problems are not limited to
cosmetics and comfort. Optical distortion reduces the practical field of
view and the thickened lens edge can cause distracting distortion.
REDUCED LENS
THICKNESS
Oakley ThinZone Technology
uses proprietary software to
substantially reduce the lens
thickness by up to 40%.
Reduced
thickness
by up to 40%
Oakley True Digital Edge
delivers a minimum of 120˚
of uninterrupted binocular
field of view, regardless of
Frost Zone range.
laTemporal
eT View View
weiV w
lareoiV
pm
ero
T pmTemporal
ELIMINATE
DISTRACTIONS
Dynamic Frost Zone
Oakley True Digital Edge applies a
satin frost finish over the ThinZone,
eliminating any visual distortion.
The Frost Zone ranges from 4mm to
11mm, depending on the patient’s
prescription and frame selection.
11mm
4mm
love with Oakley sunglass frames and be told by their eyecare professional
that their prescriptions are out of range for the desired designs. Solving
the problem for many, Oakley True Digital Edge will extend the range of
choices and allow optical shops to increase business while better serving
their customers.”
Oakley True Digital Edge increases the prescription range up to +4.00 and
up to -6.00, giving patients the clarity they need and the style they want
with a minimum 120-degree binocular field of view. Oakley technologies
eliminate the peripheral distortion that can result when prescriptions are
applied to high-wrap lenses, a common aspect of optical physics.
Oakley’s proprietary process begins by reformulating the prescription
using Oakley True Digital (OTD) technology. This optimizes clarity and
accuracy of vision from the centre of the lens to the edge, even for the
company’s most extreme wrap sunglasses. Thanks to Oakley Thin-Zone
the company is able to thin the lens edge by as much as 40 per cent to
enhance aesthetics, safety and comfort of vision. The finishing stage entails
a frost treatment to block any visual noise and/or distortion.
Baden continued, “High-wrap frames have unique aesthetics that make
them enormously popular, and the curvature improves side protection
against sun, wind and impact. However, customers will sometimes fall in
“Visionary technology is a foundation of Oakley, and Oakley True Digital
Edge further underscores our global leadership position in optics,” Baden
concluded.
54
OAKLEY TRUE DIGITAL EDGE™
™
and CEO Alessandro Lanaro said.
OAKLEY
TRUE
DIGITAL
EDGE
Rebecca Giefer will assume responsibility for managing all hands-on
TECHNOLOGY
Modo Eyewear has announced the appointment of Rebecca Giefer as
COO for the boutique luxury eyewear company. Giefer was previously
the vice president of operations and has been with the company for
the last 10 years.
Personalized Visual Comfort
Personalized Varilux lenses:
In the News
[ mod. V.Design 5690 ]
New Bilingual
Optical Job Board
Breton Communications, the leading
single source for the Canadian
optical industry, is launching
BretonJOBS.com, a fully bilingual
website dedicated to uniting vision
care employers and job seekers.
A Touch of Extravagance
Concept Eyewear has released several new models within the V.Design eyewear collection.
The designs are unexpected and fresh, featuring unique details and beautiful colour combinations
such as brown with fuchsia and green, or shades of blue with white. All designs are available in four
or five colours each.
The VDesign 5696 style has multi-dimensional, layered temple details and flowing lines inspired
by flower blooms, while the VDesign 5699 model brings a unique and bold temple design with
laser-cut details inspired by shooting stars.
The VDesign 5690 frame is masculine and architectural, with three-dimensional laser-cut details.
Other new releases include 5702, 5697 and 5691 models.
“In order to achieve success in the
workplace, employers need to find
the right people for their team. Our
goal has always been to provide the
necessary resources for ECPs to
succeed,” said Martine Breton,
president of Breton Communications.
“Developing
this
employment
interface, accessible in both French
and English, will help connect
quality candidates to exciting career
opportunities across the country.”
The BretonJOBS board will offer job
seekers an enhanced experience:
they can post their resumes,
apply directly for positions online
and receive employment notifications
based on their personal specifications.
Employers who post jobs on the
new board engage top-notch
candidates
through
Breton’s
comprehensive media outlets and
high-traffic websites. BretonJOBS.com
reaches hundreds of thousands
of active and passive job seekers
monthly by email and across the
Internet via the job board, its sister
sites, leading online aggregators and
social networks.
Jobs posted on BretonJOBS.com
will be automatically displayed on all
Breton websites and the recruitment
portal itself is promoted through
multiple digital and print ad
campaigns, ensuring maximum
visibility and candidate response.
Additionally,
the
employment
website will allow hiring managers
to save valuable time and effort by
providing the option to browse
through resumes uploaded by
potential candidates.
BretonJOBS.com aims to bring
together job seekers and employers
in one environment, creating a
platform to achieve long-term
career success. The official launch is
planned for early April.
56
In the News
CHECK US OUT
[ mod. FF0030 ]
[ mod. FF0026/S ]
[ mod. FF0017/S ]
Sàfilo Releases its First Fendi Models
Last summer Sàfilo Group signed a licensing agreement to
produce and distribute Fendi sunglasses and optical frames
starting in 2014. The company now presents its first Spring/Summer
collection, dedicated to the contemporary, unequivocally feminine
woman.
The new collection includes sophisticated models featuring
unique shapes and iconic detailing, such as the Fendi monogram,
the legendary striped “Pequin” motif and the celebrated 2Jours
decoration. Skillful manufacturing techniques enhance the new
glasses’ premium quality materials, such as Optyl and exclusive
acetate, celebrating the House’s perfect savoir-faire and timeless
elegance. The colour palette consists of refined shades and edgy
colour contrasts highlighted by an alluring interplay of materials,
jewel-like details and shaded or mirrored lenses.
Eye-catching and stunning, the two Color-Block models are a
perfect combination of contrasting dimensions and colours,
smooth lines and multifaceted profiles, enlivened by transparent
hues and refined shades of havana. These exclusive hand-made
acetate glasses feature a large silhouette and slim metal temples
emphasized by the flat hinge on the initial part of the temples and
contrasting colours on the acetate temple tips.
The large, butterfly-shaped flat metal FF 0017 sunglass model
flaunts an ultra-lightweight, essential feel and smooth silhouette.
The iconic striped “Pequin” motif framing the lenses – a signature
detail adorning the House’s legendary accessories – creates
an alluring combination of gloss varnish and metallic effects,
highlighting the eye. The classic black/tobacco striped “Pequin”
motif decorating the temple tips adds a distinctive, discreet touch.
This model’s perfect proportions are emphasized by an elegant
palette.
The acetate FF 0026/S sunglass model looks to the past with
its vintage-inspired silhouette and retro flair, highlighted by
contrasting colours on the front and temples. Small rivets
bearing the iconic striped “Pequin” motif become the brand’s
distinctive signature detail. An edgy colour palette enhances
the contrast between the front’s natural shades and the temples’
vibrant, pop-inspired hues, perfectly reflecting Fendi’s Spring/
Summer 2014 accessory collection.
WWW.MODULAR-DESIGN.COM
In the News
[ mod. VRP043 ]
[ mod. VR02 ]
[ mod. VRP052 ]
Importlux Introduces Viktor&Rolf Eyewear in Canada
Importlux is proud to have signed an agreement with the Paget group
as the official distributor in Canada for Viktor&Rolf Vision. The brand
is widely recognized and respected for their provocative couture and
conceptual glamour. The Dutch design duo behind Viktor&Rolf have
staged their signature collections at spectacular shows in Paris for 20
years while their fashion label has grown worldwide.
“Thanks to Paget’s expertise, know-how and manufacturing
experience, we are able to offer the highest quality of frames and
sunglasses from one of the very few companies qualified to write,
“totally made in France” on its products,” says Importlux President
Ramez-Raymond Tarazi.
Viktor Horsting and Rolf Snoeren are well known for their matching
black spectacles, so it was only a matter of time before they got into the
frame game themselves. The designers had a prior licensing agreement
with Japanese manufacturer Murai, which marketed Viktor&Rolf
eyewear in Japan since 2003. However, it is the first time fans of the
brand will be able to get their hands on the Viktor&Rolf collection
outside of Asia.
The line features roughly 25 men’s and women’s styles in three colours
and there are plans to expand rapidly. It reflects the brand’s off-kilter
glamour as well as the designers’ own favorite squared-off black style.
At the core of each model is the aspiration to create spectacular beauty
and unexpected elegance.
Sd Technology for extravagant and
custom shapes
Small finishing wheel allows multiple
possibilities for design
Easy to use touch screen interface
High speed motor for the fastest edging
available
Celebrating 80 Years of Innovation
Vision Expo East
Booth LP 7255
58
(800) 667-3019
www.briot.com/canada
In the News
New Interchangeable I/O 7 Goggle Wins
ISPO Award
For the second year in a row, Smith Optics is the proud recipient of the ISPO Award
for Design and Innovation. Following last year’s win for the Vantage Helmet with
Aerocore technology, the 2014 title has been presented to the brand for the new
interchangeable I/O 7 Goggle for the Ski segment.
The I/O 7 goggle features a minimalist design and a single-pivot, quick-release lens
that is intuitive, efficient and easy to use. The addition of dual axis outriggers provides
vertical and horizontal articulation for better fit under or over a helmet and AirEvac
integration technology for increased ventilation and full helmet compatibility.
The Facial Geometry frame design provides full field of vision while the spherical,
Carbonic-X lens with TLT Optics increases visual acuity and enhances contrast
sensitivity while offering optimum scratch and impact resistance.
All performance lenses feature Smith’s proprietary 5X Anti-Fog inner lens to eliminate
condensation and moisture build up, for the most advanced anti-fog lens ever created.
The I/O 7 will be available in 15 colour ways and includes two performance lenses.
The new I/O 7 goggle will be available at specialty retailers and online at smithoptics.
com beginning early Fall 2014.
[ mod. HDX 876 ]
silicon nose pads
nickel-free alloys
slim profile front
screwless hinges
On the Road
Viva International Group introduces eight new styles for men in the Spring 2014
Harley-Davidson® Eyewear sunglass collection. Inspired by the iconic styling found in
the brand’s esteemed motorcycles, these prescription-ready styles include high-quality
materials such as carbon fibre and titanium with a range of colourations and intricate
details ideal for the active lifestyle of the Harley-Davidson man.
The innovative use of titanium paired with the tailpipe-inspired temple detailing
of style HDX 876 conveys a sleek look while providing lightweight comfort and
durability. Taking its cue from the Harley-Davidson V-Rod Muscle model family, this
key style boasts sheer presence and endurance.
The navigator inspired shape of HDX 876 is available in black, gold, gunmetal and
silver. Acetate tips are adorned with the Harley-Davidson Legacy plaque.
planbeyewear.com
59
js1-3_verticalOpti_guide6x23.5.indd 1
29-04-13 12:52 PM
In the News
Industry Leaders at The Vision Council
The Vision Council concluded its annual executive
summit at the Trump International Beach
Resort in Miami, Florida, drawing more than 270
high-level executives from the optical industry.
During the event, held Jan. 22-24, The Vision
Council officially inducted its 2014 officers
and board of directors. As a first time attendee,
Martine Breton, president of Breton Communications
stated that, “The event was a very positive
experience and offered great opportunities to meet
and share with many of the notable leaders
of this industry.”
“As the optical industry continues to grow
and evolve, it is encouraging to see leaders
from all areas of the industry come together
to learn and discuss cutting-edge strategies
and trends in the market,” said Ed Greene,
CEO of The Vision Council. “The Executive
Summit continues to be the premiere
forum for industry leaders to obtain the
latest content that they can immediately use
to grow and adapt their business.”
The 2014 program delivered a dynamic
combination of executive-level networking,
leadership development, economic trend
updates, hot-topic panel discussions, and
business strategies. Keynote addresses
focused on the latest issues affecting our
industry and leadership strategies to not
only navigate, but innovate in the changing
industry landscape. Speakers included
Ambassador Ron Kirk, former US Trade
Representative and Mayor of Dallas, Fred
Dust, partner at IDEO, and Brian Beaulieu,
market trend analyst at the Institute for
Trend Research.
During the summit’s annual membership
meeting portion, it was announced that
Raanan Naftalovich of Shamir Insight will
serve a second one-year term as chairman
of the board. The remaining officers were
also inducted for a second term, including
Vice Chairman Marty Bassett of Walman
Optical, Secretary/Treasurer Dick Russo
of Sàfilo, and Jamie Shyer of Zyloware
Eyewear as immediate past chairman.
Also elected were directors-at-large Joe
Donahoe of Carl Zeiss Vision (Lens Division),
Michael Suliteanu of WESCAN/
WestGroupe (Eyewear and Accessories
Division), and Steve Tulba of Mondottica
(Eyewear and Accessories Division).
Serving as the global voice for vision care
products and services, The Vision Council
represents the manufacturers and suppliers
of the optical industry through education,
advocacy and consumer outreach. By sharing
the latest in eyewear trends, advances
in technology and advice from eyewear
experts, The Vision Council serves as a
resource to the public looking to learn more
about options in eyeglasses and sunglasses.
The 2015 executive summit will be held
January 21-23 at the PGA National Resort
and Spa in Palm Beach Gardens, Florida.
New Additions to Ronor’s Team
Ronor International announced the addition of Laura Roberts, Jane Nelson, and Mel Smith
to their sales force.
Laura Roberts has been assigned to cover the province of British Columbia while Jane
Nelson and Mel Smith will serve northern and southern Alberta respectively. All three
are well-established and respected in the optical industry, with many years of experience.
“This trio is an addition of strong talent and we are pleased to be able to support our
customers with this calibre of sales representation,” said Robert Charbonneau, president
of Ronor International. “Above all, we are a company that helps complete the customer
experience throughout every step of the frame order process. Our new team members
come to us with an enthusiasm and know-how that will result in new, as well as continued,
collaborations with dispensers.”
[ From left to right: Mel Smith, Laura Roberts and Jane Nelson. ]
60
In the News
[ mod. Xanadu ]
götti SWITZERLAND Wins the German Design Award
2014, Special Mention
The Swiss eyewear brand götti was awarded a coveted “Special Mention” in the Lifestyle
category for its Xanadu sunglasses from the Spin & Stow 360° collection. The company
stands for outstanding design and innovative functionality. Its sunglass line features the
patented temple that rotates 360°.
Honoured with the German Design Award are high quality items and projects in the
area of product and communications design, each of which is uniquely trendsetting in
both German and international design scenes. The award is handed out by the German
Design Council, which has represented German design culture for 60 years.
Spotlights on Tura at Vision Expo East
SOFTWARE WITH VISION
Patient Relationship
Management
Software
ACUITAS™
Tura celebrates its rich heritage at Vision Expo East with a momentous launch, alluring
displays and special promotions. The company will highlight their namesake collection
Tura, along with Brendel, and Ted Baker. Each brand will have a section at the booth that
will focus on bringing its personality and history to life through enticing visual displays
accentuating the collection’s positioning.
Tura will debut the “Tura Legends Collection”, a series of retro-inspired frames that pays
homage to the brand’s history. These frames put a fresh spin on iconic designs from the
golden age of glam. Revamped with a modern edge, this line offers luxurious elegance for
today’s sophisticated woman. All styles are made in Europe or Japan, and feature the highest
quality materials. Tura’s “Legends Collection” will also include three limited edition frames.
To celebrate the launch at Vision Expo East, Tura went digging through their vault of frames
to create a museum caliber exhibit of vintage and new retro-inspired styles. Customers are
invited to view and try on Tura’s vintage eyewear designs from past decades, dating back to
the 1940’s through today. Additionally, customers can capture their nostalgic moment in
the Tura Photo Booth.
The company will also showcase a dramatic display to introduce its new advertising
campaign and brand positioning. Floor to ceiling printed images of the latest campaign will
emphasize Tura’s legacy as a fashion leader in the eyewear industry.
One Company
One Solution
Paperless patient journey
Clinical equipment links
Business Intelligence
Provincial billing
KODAK Lenses Now Available
Through Riverside Opticalab
Online booking
SMS
Riverside Opticalab and Signet Armorlite are pleased to announce a distribution agreement
for KODAK Lenses in Canada.
KODAK Lenses will be available to Canadian ECPs through Riverside Opticalab.
Kodak, with 94 per cent consumer brand awareness, represents a unique opportunity for
independent Canadian eyecare professionals to grow their practices with a trusted brand
and innovative lens technology.
As part of this distribution agreement, the Riverside Opticalab group has been
licensed to produce the Kodak Clean‘N’CleAR coatings and KODAK free-form lenses in
Canada, including KODAK Unique, Precise PB and Precise Short PB full backside, digitally
customized progressive lenses.
Roland Laplante, president of the Riverside Opticalab group, states, “This is very much
aligned with our corporate mission to expand our commitment to offering and developing
the best optical solutions to the eyecare professionals”.
Visit us at
Vision Expo East
Stand MS 6303
1800 - 708 - 1610
www.ocuco.ca
61
In the News
Breakthrough in Digital
Lens Accuracy
[ mod. Xenia 8805 ]
Unique and Charming
Seraphin introduces the Xenia, a feminine frame
with classic vintage appeal. Combining a classic
cat eye shape with enchanting pastel colours, the
Xenia is a charming addition to the Seraphin
collection.
Handcrafted from layered acetate, an overlay
of crystal illuminates the frame giving it a
multidimensional appearance. This graceful,
vintage-inspired style comes in soft hues of
sage, lilac, ivory, and blush. The model features
layered acetate with a coating of translucent
crystal over opaque pastel to create a glossy
veneer of colour. Accented with silver-tipped
temples, this frame boasts an eye for detail with
charm and panache.
The Seraphin collection is distributed by OGI
Eyewear.
Thanks to a substantial investment in
an already state-of-the-art lab, Plastic
Plus recently announced the successful
integration of a new four-station control
system from A&R Optical Machinery.
This important addition not only
allows the lab to automatically measure,
map and verify all digital lenses during
manufacturing, it increases the speed of
processing while virtually eliminating
the margin for human error. It is also
expected that it will significantly reduce
the need for re-dos, additional work for
the practitioner, and unnecessary delays
for the patient.
Nine years ago, Plastic Plus was the
first company to introduce free-form,
back-surface digital lenses to North
America. Today, Plastic Plus is the first
enterprise to introduce this type of
integrated control system.
“We are excited to have the opportunity
to work with the team at Plastic Plus who
have now added the ground-breaking,
automated free-form control system, the
A&R AutoMapper. They have always
been at the forefront of lens processing
technology and this is another indication
of the dedication to quality that Plastic
Plus has to delivering the finest lenses
to eyecare professionals throughout
Canada,” said A&R Optical Machinery
President John T. Fried.
2013 Survey of Canadian Eyecare
Professionals – SALES
iMore than 30 questions provide
a clear portrait of the optical
industry’s sales in all categories:
frames, sunwear, ophthalmic lenses,
contact lenses, and accessories.
iWherever possible, includes
comparative analysis with 2012
survey data
iCompatibility report with Statistics
Canada retail sector data
Visit WWW.ENVISIONMAGAZINE.CA to purchase NOW
and download the PDF file IMMEDIATELY!
62
Classifieds • Classifieds • Classifieds • Classifieds •
BUSINESS
OPPORTUNITY
Offering rare opportunity for business-minded,
licensed optician for partnership/profit
sharing in expanding optical boutique in
major Mississauga mall. Independent store
with eighteen year history and an extensive loyal,
high-end clientele base and solid reputation
for quality and customer service. Located
within the Erin Mills Town Centre which is
currently undergoing $100 million expansion/
transformation. (See website erinmills.ca for
details). Store will be renovating and expanding
into larger space to include onsite eye exams and
expanded product lines. Please contact Sue at
optical_biz@hotmail.ca.
.........................................
Optical and hearing clinic for sale in central
Alberta. In business since 1999 located in the
twin of Sylvan Lake. Modern boutique finishes in
the newest shopping area. Eyelogic sight testing
equipment, Essilor edging equipment and all
other optical equipment and stock included
as well as hearing booth and all hearing testing
equipment. Great opportunity for an optician
and hearing aid practitioner to partner up or
have staff to operate. Sales of $180,000 per year.
Asking $150,000. For more information, please
email: visuallysound@live.com.
.........................................
Store for sale in Milton, Ontario. In business
in the same location for the past 35 years. 1,350
square feet including two entrances (front
and rear). Doctor’s office in the rear with all
working eye examination equipment. Separate
lab with edger and lab equipment. All files
available. Rent all in including TMI is $2350
per month. Call or email Arthur Kochberg at
416 529-0336 or arttykoch@hotmail.com. Visit
canadianopticalequipment.ca for pictures.
.........................................
Store available: netting $200,000 per year.
Woodbridge location. In business for the past
14 years. Doctor’s office and doctor comes in 3
times a week. Lots of designer name brands.
Asking $475,000. Call or email Arthur Kochberg
at 416 529-0336 or arttykoch@hotmail.com. Visit
canadianopticalequipment.ca for pictures.
.........................................
Shamir Canada
Account Executive Positions Available
Shamir has recently entered the Canadian market.
We are currently looking for Ontario based Account
Executives. Experience in the optical industry required,
proven sales experience preferred. The right candidates will
be self motivated, professional and customer service
focused with a high level of attention to detail.
Additional Canadian territories opening soon.
Apply in confidence to
martinb@shamirlens.ca
PRISME OPTICAL GROUP, leader in the distribution of European high end brands, is
seeking an experienced sales representative to cover the western provinces in
order to promote and sell Beausoleil and other high end collections.
Requirements:
Highly motivated
2-3 years in sales (optical experience is an asset)
Familiar with the territory
EQUIPMENT
Competitive commission structure
Sonogage Corneo-Gage Plus -1AS for sale.
Sonogage Pachymetre for sale - $700 or best
offer. New battery installed and works like new.
Please contact taras.worona@gmail.com for more
information or (416) 520-1464.
.........................................
Please send your resume to Carole Ménard at cmenard@prismeoptical.com.
Autorefractor/ autokeratometer for sale;
HUVITZ HRK-7000A $7500 or best offer.
Auto tracking, graphical display of refraction
map, motorized chin rest, wavefront technology,
subjective mode, very good looking machine.
Original boxes available. Purchased in Feb. 2011
from Pacific Medical. Available immediately.
Contact
taras.worona@gmail.com
or
(416) 520 1464.
.........................................
www.prismeoptical.com
Humphreys HFA-II Series 745 for sale $7500. Recently serviced by Zeiss with software
upgraded to most recent version and hard
drive cleared of previous patient files. The
item is no longer needed as a newer model
was purchased in our office. It has Sita Fast,
blue yellow perimetry, Estermann and all the
latest tests. Contact Taras at (416) 520-1464 or
taras.worona@gmail.com.
.........................................
OLIVER GOLDSMITH
SPECTACLES
PLEASE SEND US YOUR
CLASSIFIED AD* BY EMAIL
BEFORE APRIL 10, 2014
TO: aurelie@bretoncom.com
Envision: seeing beyond
Breton Communications Inc.
202-495 St-Martin Blvd. W.
Laval, Quebec H7M 1Y9
Fax: 450 629-6044
63
Market Place
To advertise in the Market Place, contact aurelie@bretoncom.com or 1 800 462-2112
DISPLAY SYSTEMS
SHELVING
ACCESSORIES
SIGNAGE
ACCENTS
& MORE
VISIT US AT VEE
BOOTH 4735
ENVISION_MARCH_14.indd 1
2/10/14 1:48 PM
*Only the Business Opportunity, Equipment and Service Offer sections are available in our publication and online at :
www.bretoncom.com/classified.
Advertising Index
Alcon. . . . . . . . . . . . . . . . . . . . . 32, 33
Importlux. . . . . . . . . . . . . . . . . . . . . . 35
Plastic Plus. . . . . . . . . . . . . . . . . . . . 43
Alternative Eyewear. . . . . . . . . . . 59
Johnson & Johnson. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Inside back cover
Prisme Optical Group. . . . . . . . . . 15
BC College of Optics. . . . . . . . . 56
Breton Jobs. . . . . . . . . . . . . . . . . . . 47
Sàfilo Canada. . . . . . . . . . . . . . . . . . 5
Marchon. . . . . . . . . . . . . . . . . . . . . . 51
Smith Optics. . . . . . . . . . . . . . . . . . 11
Match Eyewear. . . . . . . . . . . 38, 39
TELUS Health. . . . . . . . . . . . . . . . . . 22
Briot Weco . . . . . . . . . . . . . . . 41, 58
Maui Jim. . . . . . . . . . . . . . . . . . . . . . . 13
Cenoco. . . . . . . . . . . . . . . . . . 28, 29
Modular Design System. . . . . . . . 57
Transitions Optical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Inside front cover
Concept Eyewear. . . . . . . . . . . . . 60
Ocuco. . . . . . . . . . . . . . . . . . . . . . . 61
COS. . . . . . . . . . . . . . . . . . . . . . . . . . 53
OGI Eyewear. . . . . . . . . . . . . . . . . 17
WestGroupe . . . . . . False cover, 3
Essilor Canada. . . . . . . . . . . . 27, 55
Optika Eyewear. . . . . . . . . . . . . . . . . 7
Younger Optics. . . . . . . . . . . . . . . 21
Hoya Vision Care. . . . . . . . . . . . . 37
Plan B. . . . . . . . . . . . . . . . Back cover
Zig Eyewear. . . . . . . . . . . . . . . . . . 49
Breton Stats. . . . . . . . . . . . . . . . . . . 62
64
Kio Yamato. . . . . . . . . . . . . . . . . . . 23
Viva International . . 18, 19, 44, 45
g
co
c
n ta
t len
ses
UV
-bl
oc
ki
n
Your patients protect their skin.
Help protect their eyes
with these
There is a growing awareness of the issues
associated with UV radiation and the need
for protection from UV exposure.
As with skin, damage that can be caused by
UV exposure to the eyes is cumulative and
this is where you can help.
...and
d ACUVUE® B
Brand
d
Contact Lenses
Also available for
astigmatism
Recommend ACUVUE® Brand Contact Lenses
which block at least 97% of UVB and 81% of
UVA rays, as standard across the entire line.Δ†
Δ UV-blocking percentages are based on an average across the wavelength spectrum.
blems, including corneal ulcers
ulcers,
s, can develop. Some wearers may experience mild irrita
irritation,
ation, itching or discomfort.
ACUVUE® Brand Contact Lenses are indicated for vision correction. As with any contact lens, eye problems,
Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort,
tearing, vision ch
changes,
t excessive tearing
hanges, redness or other eye problems
hanges
problems. Consult the pac
package insert for complete
information. Complete information is also available from Johnson & Johnson Vision Care, Division of Johnson & Johnson, Inc., by calling 1-800-267-5098 or by visiting www.acuvueprofessional.ca.
† Helps protect against transmission of harmful UV radiation to the cornea and into the eye.
WARNING: UV-absorbing contact lenses are NOT substitutes for protective UV-absorbing eyewear such as UV-absorbing goggles or sunglasses because they do not completely cover the eye and surrounding area.
You should continue to use UV-absorbing eyewear as directed. NOTE: Long-term exposure to UV radiation is one of the risk factors associated with cataracts. Exposure is based on a number of factors such as
environmental conditions (altitude, geography, cloud cover) and personal factors (extent and nature of outdoor activities). UV-blocking contact lenses help provide protection against harmful UV radiation. However,
clinical studies have not been done to demonstrate that wearing UV-blocking contact lenses reduces the risk of developing cataracts or other eye disorders.
ACUVUE®, ACUVUE® OASYS®, 1-DAY ACUVUE® MOIST®, 1-DAY ACUVUE® TruEye®, HYDRACLEAR®, LACREON® and INNOVATION FOR HEALTHY VISION® are trademarks of Johnson & Johnson, Inc. © Johnson & Johnson, Inc. 2014. February 2014
Fashionable, affordable,
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- Envision

Transcription

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