Station of the Year Application Form

Station of the Year Application Form
Created Tuesday, June 25, 2013
Updated Thursday, June 27, 2013
Market size and contact information
Station Call Letters
KUPL
Station Ownership
Alpha Broadcasting LLC
Market City
Portland
Market State
Oregon
Select your market size
Major (Arbitron Ranking 1-25)
Contact Information
Who will be the primary contact for this entry?
Contact Information | Name
Randi P'Pool
Contact Information | Phone Number
503-517-6376
Contact Information | Email Address
randi.ppool@alphabroadcasting.com
Page 1
Ratings history
Ratings
Market rank and Country rank for AQH shares, 12+, Adults 18-49 and Adults 25-54.
What company do you use for rankings?
Arbitron
What is the type of measurement records you keep?
PPM (Personal People Meter)
Market Rank AQH - (PPM Markets)
Monday - Sunday 6:00 AM - Midnight
Dec 2012
Jan 2013
Feb 2013
Mar 2013
Apr 2013
May 2013
6+
2t/0.4
2t/0.5
2t/0.4
6t/0.3
3t/0.4
4t/0.4
Adults 18-49
6t/0.3
2t/0.4
7t/0.3
8t/0.3
6t/0.3
2t/0.4
Adults 25-54
8t/0.3
4t/0.4
5t/0.4
11t/0.3
11t/0.3
6t/0.4
Country Rank AQH - (PPM Markets)
Monday - Sunday 6:00 AM - Midnight
Dec 2012
Jan 2013
Feb 2013
Mar 2013
Apr 2013
May 2013
6+
1
1
1
2
1t
1t
Adults 18-49
1t
1
1t
1t
1t
1t
Adults 25-54
1t
1
1
1t
1t
1t
Page 2
Music
Family
Country
For 28 years, 98.7 KUPL has been a country music leader and proud
community partner in Portland, Oregon serving as a Public Service messenger
with our Exclusive “Friends & Neighbors” campaign as well as a passionate
liaison for several annual live and local events including the Clackamas Town
Center Shooting Benefit Concert on December 22, 2012 and Stars and Guitars
Concert benefitting Active and Former Military and First Responders on
September 9, 2012.
Given the tragedy in our own backyard at Clackamas Town Center on
December 11th; KUPL came together with Duke’s Bar and Grill to hold a Benefit
Concert. The Clackamas Town Center Benefit Concert featured headliner
Crystal Bowersox from American Idol as well as several local country artists
and raised over $8000 that was donated to the victims’ families of the
shooting.
The KUPL Stars and Guitars concert on September 9, 2012 featured Craig
Morgan, Lonestar, Dustin Lynch, The Mavericks and local Police Officer and
Country Artist; Kurt Van Meter. Over 3000 listeners attended the outdoor
show at Alderbrook Park in Southwest Washington and a portion of the
proceeds was donated to several Military and First Responder charitable
organizations.
The KUPL nonprofit Friends and Neighbors project helps local organizations
that would not otherwise have the funds or resources to promote their
charitable cause and gives them a voice on the station. This project has
grown so large working car washes, pancake breakfasts, donkey basketball
games in addition to building houses and participating in ‘runs’, ‘walks’ and
a variety of many more fundraisers that KUPL has dedicated a station vehicle
and manager to schedule these events. In 2012, KUPL contributed over
5000 staff hours to public service activities and causes in our area,
supported over 225 nonprofit community initiatives and produced 10 major
fundraising events.
Friends &
Neighbors Project
Fundraiser for Cystic
Fibrosis
Clackamas Town Center
Benefit Concert December
22, 2012
Stars and Guitars Concert September 9, 2012
Stars and Guitars cont.
A proud sponsor of several live and local events, KUPL participates in the
Annual Shamrock Run (35,000+ attendance), the Polar Plunge benefitting The
Special Olympics, and the Toys for Tots in partnership with The U.S. Marines.
KUPL celebrates the passion of the local community by setting up an exciting
and inviting atmosphere with games, prizes and of course music.!
2012 Stuff a Bus for the U.S. Marine’s Toys for Tots
In 2012, KUPL continued it’s annual partnership with the U.S. Marines and
Safeway to collect toys and money for local families and children. With four
broadcast/remote stops, KUPL and Safeway were able to fill an entire school
bus donated by the Tigard School District with new toys for children during the
holidays.
Hunter Hayes and Big and Rich in the KUPL Bing Lounge Performance Venue
KUPL is an active member of the CRB, the CMA, the ACM and a CMT affiliate.
We continuously promote a series called “New Faces”. A show promoting the new,
emerging and up and coming artists to our audience.
KUPL has a one-of-a-kind live performance facility known as the exclusive Bing
Lounge. Country Artists from around the globe such as Luke Bryan, Vince Gill, Uncle
Kracker, The Band Perry, Darius Rucker and many more along with local leaders have
performed and spoken in this very upscale and private venue.
At KUPL, we are broadcast partners to all of the major award shows, both promoting
country music artists and broadcasting from the ACM’s, CMA’s, CMT Video Awards and
the CMA Music Festival. These special programs assist the station in promoting our
format and showcasing all of our format's major talent in a focused
manner. KUPL additionally supports these programs through website exposure, TV
partnerships and sending our listeners to the events.
KUPL, through major industry involvement, intimate listener contact and every available
technological approach; promotes the Country Music format and message. By
supporting the message and lifestyle through our charity vehicles, the Country Music
format maintains a strong, positive image with KUPL’s audience. And while supporting
the established Country Music artist, KUPL also helps to introduce and support new
artists for the future Country Music fan base. KUPL’s promotion of Country Music and
industry involvement are essential elements in making the Country Music format
number one!
Darius Rucker, Luke Bryan and
The Band Perry performing live in
the KUPL Bing Lounge
Performance venue
In 2012, 98.7 KUPL was nominated for an “ACM Station of the Year” Major
Market Award. KUPL also won a “Station of the Year” Award from the
Portland Music Awards.
For the past 3 years, KUPL has been one of the top Country Music leaders in
Social Networking with over 83,000 Face book Fans.
KUPL is the Country Radio Station Sponsor of the Annual and Local Oregon
Jamboree Music Festival as well as the co-producer of the RoZone
CountryFest Concert at the Heritage Rose Festival.
The Oregon Jamboree in Sweet Home, Oregon is the state’s largest 3-Day
Country Music Festival and last year featured Rascal Flatts, Dierks Bentley
and Wynonna Judd. KUPL promoted the festival on air, online and on-site as
well as co-promoting the show at other events.
The Portland Rose Festival entered into a multi-year partnership with KUPL to
produce the RoZone CountryFest Concert featuring Chris Cagle, Kip Moore
and American Idol Finalist Casey James in 2012. Located on the Willamette
River Waterfront in downtown Portland, show attendance exceeded 3000
people. A portion of Rose Festival proceeds are donated to various local
charitable organizations.
Contact: Randi P’Pool
Dir. 503.517.6376
For Immediate Release: January 23, 2012
Portland, OR
KUPL wins “Best Portland Radio Station of the Year”
at Portland Music Awards
Last night (1/22/12) at the Portland Music Awards held at the Crystal Ballroom; KUPL took home
the award for “Best Portland Radio Station of The Year”. KUPL, an Alpha Broadcasting entity has
been in the Portland market for 28 years as a country formatted station.
Commenting on KUPL’s win, Alpha Broadcasting Director of Programming Scott Mahalick said,
“We’re honored to have such strong support by all of the country music fans in the Portland
Market.”
This is the 2nd consecutive year KUPL has won the “Best Portland Radio Station of the Year”
Award.
KUPL 98.7 (KUPL) is owned and operated by Alpha Broadcasting, along with KINK-FM, KXTG-AM,
KBFF-FM, KXL-FM and KUFO-AM. Headquartered in Portland, Oregon, Alpha Broadcasting is the
only locally owned radio group in the Portland metro area, reaching more than one million
listeners a week with six stations covering rock, country, pop, news, talk and sports.
1211 SW 5th Avenue, 6th Floor | Portland, OR 97204 | 503.517.6000
CountryFest 2012
CountryFest
2012 cont.
Oregon Jamboree 2012