Lori Wilson - Horsetrader.com

California Horsetrader and Horsetrader.com reach more people faster than any other regional
print-online combination. Period. We provide a marketplace for the buying and selling of horses
and horse-related products, and foster a sense of community in the equine industry.
With a distribution of over 18,000 copies statewide in a glossy
magazine format, found in more than 900 horse-related businesses and—plus nearly 1,000 unique visitors to our website
daily—we provide the complete media marketplace. Online
features are complemented by social media integration and
enhanced with advertiser commercial spots for added impact.
Welcome to a better breed of advertising!
Award-winning California Horsetrader!
Proud member of American Horse Publications, dedicated
to promoting better understanding and communications
within the equine industry.
Display Advertising Rates
Color
Production Schedule 2016
ISSUE #
ISSUE CODE
PUBLICATION DATE
AD DEADLINE
6
01A
Jan 7, 2016
Dec. 29
7
01B
Jan 21, 2016
Jan. 11
8
02A
Feb 4, 2016
Jan. 25
9
02B
Feb 18, 2016
Feb. 8
10
03A
Mar 3, 2016
Feb. 29
11
03B
Mar 17, 2016
Mar. 7
12
04A
Apr 7, 2016
Mar. 28
13
04B
Apr 21, 2016
Apr. 11
14
05A
May 5, 2016
Apr. 25
May 19, 2016
May. 9
15
05B
SIZE
1-5X
6-11X
12X
16
06A
Jun 2, 2016
May. 31
Full
$675
$625
$565
17
06B
Jun 16, 2016
Jun. 6
Junior
$565
$515
$475
18
07A
Jul 7, 2016
Jun. 27
Half
$455
$425
$395
19
07B
Jul 21, 2016
Jul. 11
Quarter
$295
$275
$255
20
08A
Aug 4, 2016
Jul. 25
Eighth
$205
$185
$165
21
08B
Aug 18, 2016
Aug. 8
22
09A
Sep 1, 2016
Aug. 29
23
09B
Sep 15, 2016
Sep. 6*
Black & White
SIZE
1-5X
6-11X
12X
24
10A
Oct 6, 2016
Sep. 26
Full
$615
$565
$495
1
10B
Oct 20, 2016
Oct. 10
Junior
$505
$455
$415
2
11A
Nov 3, 2016
Oct. 24
Half
$395
$365
$335
Quarter
$235
$215
$195
Eighth
$145
$125
$105
3
11B
Nov 17, 2016
Nov. 7
4
12A
Dec 1, 2016
Nov. 21
5
12B
Dec 15, 2016
Dec. 5
*Deadline adjusted for holiday
Lori Wilson
760/546-1184 • lori.wilson@horsetrader.com
P.O. Box 462950 • Escondido, CA 92046-2950
A Better Breed of Advertising
In print. Online. Socially networked.
Display Advertising Specs
All ads should be submitted in high-resolution Adobe PDF format. TIFF
files are also acceptable.
Include or embed all fonts, or convert to outlines.
Full page
All images should be at least 300 dpi and converted to CMYK (or grayscale
for black & white ads).
WITH BLEED
8.875"×11"
(includes .25" bleed on all sides)
Trim Size: 8.375"×10.5"
Live Area: 7.625"×9.75"
WITHOUT BLEED
7.625"×9.75"
DOUBLE-TRUCK
16.5"×9.75"
1⁄2 page
HORIZONTAL
7.625"×4.8125"
Junior page
5.6875"×9.75"
1⁄2 page
1⁄8 page
VERTICAL
3.75"×9.75"
VERTICAL
1.8125"×4.8125"
1⁄8 page
1⁄4 page
HORIZONTAL
3.75"×2.344"
VERTICAL
3.75"×4.8125"
1⁄4 page
HORIZONTAL
7.625"×2.344"
Lori Wilson
760/546-1184 • lori.wilson@horsetrader.com
P.O. Box 462950 • Escondido, CA 92046-2950
A Better Breed of Advertising
In print. Online. Socially networked.
Online Features & Advertising
Searchable Categories • Digital Issue • Mobile
Digital Issue
• Easily read on all mobile devices.
• Active URL links to website and email addresses.
• “Rich Media” format allows for video/ commercial
integration into your digital ad.
Facebook
• Integrate your advertisement - Get more mileage on your ad
dollar by easily posting your complete ad on Horsetrader.com
directly to your Facebook page.
• Facebook “Post-of-the-day”. Ask for affordable rates
Video/ Commercials
• Any length commercial can air adjacent to your ad on
Horsetrader.com. Merely send us the YouTube® URL link.
Targeted e-Casts
Augment your display ad plan by leveraging our powerful
database. As an exclusive benefit to our display advertisers,
e-Casts are available 1x per quarter with a 3x minimum ad buy.
12x contract advertiser receive at half price.
• Full page display ad $350
• Jr. page display ad $375
• ½ page display ad $400
• ¼ page display ad $425
Banner Advertising
Horsetrader.com Banner Ads
• Standard banner ad rate $250 per issue
• Rate with print ad $125 per issue
• Rate with 12x full page ad contract FREE
Banner ad: 575px ×70px
Display Advertising
California Horsetrader is the leading horse publication in California.
18,000 copies are distributed twice-a-month to about 900 horse-related
businesses including retail outlets, feed stores, tack stores, trailer
dealers and Western stores. Thousands more are delivered to all major
horse shows, stock horse events, equine expositions and trade shows.
Display ads also appear in our online searchable database at Horsetrader.
com at no extra cost. Our unique “word-search” technology includes your
print display ad text in all online searches—every word in your ad is
instantly scanned and displayed on each search.
Digital Horsetrader
Tablet, phone and PC users can flip through our glossy magazine online,
too! Digital Horsetrader boasts many unique features, allowing users to
interact with your Display Ad—from click-throughs to your own website
URLs to “rich media” features like video or slideshows, with or without
sound! Digital Horsetrader demonstrates our commitment to ensuring
your message reaches both print AND online audiences!
Ad Agreements
A Display Ad contract guarantees you the best possible discount for any
ads placed during your contract year. Contracts are cancelable, subject
to the lowest frequency rate. MasterCard, Visa, Discover and American
Express accepted.
Ad Copy Policies
All ad copy is subject to publisher’s approval. Any error should be
reported immediately as publisher’s liability is limited to the first
insertion. Subsequent publication of the same unreported error is
advertiser’s sole responsibility. Preferred position is available on a
contract basis for full-page, 4-color ads only, when available, and with
a preferred position fee added to Display Ad rate.
Easy Ad Online Order System
You can easily and conveniently place your print and online classifieds
and Fototrader orders from your own computer, seven days a week, 24
hours a day at horsetrader.com. Submit your photos and videos, too!
Lori Wilson
760/546-1184 • lori.wilson@horsetrader.com
P.O. Box 462950 • Escondido, CA 92046-2950