60 Years of Innovations

NEWS AND INFORMATION
AUTUMN 2007
FOR OUR PARTNERS
IN THE RETAIL TRADE
WWW WANZL WORLDWIDE
60 Years of Innovations
Highlights
2
WANZL WORLDWIDE
AUTUMN 2007
EDITORIAL
EDITORIAL
2007 is a very special year for Wanzl – it marks the company´s 60th anniversary. Wanzl was already supporting retailers
back in the 1940s and over the last six decades it, like the international retail sector, has lived through many changes.
The company has played an active role in bringing new innovations to market and it has been a partner in the process of
globalisation in retailing. Today Wanzl employs over 3,000 people and supports its customers on site at locations around
the world. We would like to express our sincere thanks to the retail trade for its trust in our company over the years.
Apart from our own efforts as a manufacturer, it is the innovations drive of the retail customers and their confidence in
Wanzl´s products that have made all this progress possible.
The present issue of WANZL WORLDWIDE takes you back to the beginnings of self-service retail in Germany, a sector
that is now inseparably linked with the name of Wanzl. Right from the start, Wanzl has always focused on the needs of
its customers, the retailers, and still today in 2007 our investments demonstrate this commitment. In Germany we have
built a 15,000 sq m extension to our manufacturing plant in order to optimise assembly processes and create more
intermediate storage space for the finished shopping trolleys. This has also generated space to build a new plastic-coating
facility. Another new, 4,000 sq m building will soon go into service, providing more space for our constantly expanding
shopfittings production. In China we recently opened the new Wanzl China subsidiary, built on a 70,000 sq m company
site; and in the UK we expanded our subsidiary in Warwick, and recently, Wanzl now also has a subsidiary in Dubai. This
expansion drive means that Wanzl is now even more well equipped to meet retailers´ wishes and needs and continue
to provide the very highest level of service to customers around the world.
In addition to this expansion Wanzl is also investing in sustainability and first-class product quality, taking into account the
need to protect our environment and reduce energy consumption. For its efforts in this direction Wanzl was awarded the
‘Bavarian Quality Prize 2007’ in the ‘Industry’ category, in recognition of its Total Quality Management. At Wanzl we see
this award as both an honour and a challenge – it is a renewed incentive for us to identify the ever more diverse market
trends and customer wishes as early as possible, and respond by developing appropriate and successful solutions for the
retail trade.
I hope you enjoy the read!
Gottfried Wanzl
www – wanzl worldwide
The customer magazine of Wanzl Metallwarenfabrik GmbH
Published by:
Wanzl Metallwarenfabrik GmbH – Bubesheimer Strasse 4
89340 Leipheim – Germany
Tel. +49 (0)8221 / 720-0 – Fax +49 (0) 8221 / 729-1000
info@wanzl.de – www.wanzl.com
Edited by: Wanzl-Marketing, PRESSE & mehr
Design and layout: LIQUID – Agentur für Gestaltung, Augsburg
Translation: English Experts, Munich
Photos: Wanzl Metallwarenfabrik GmbH, Architektenkammer NordrheinWestfalen, CAAS, Capella Hotels & Resorts, 3C REAL ESTATE AG,
Elf Freunde | N.E. Team GmbH, Flughafen München GmbH, Fotostudio
Heuser, Fraport AG, Fred Schöllhorn, Gruppe Nymphenburg Consult AG,
Hauptverband des Deutschen Einzelhandels (HDE), Helmut Kircher, Max
Bahr Holzhandlung GmbH & Co. KG, max.center wels Betriebsgesellschaft
m.b.H., Mövenpick Hotels & Resorts Management AG, MPREIS / Lukas
Schaller / Günter R. Wett, pixelio media GmbH, real-SB-Warenhaus GmbH,
SPAR Österr. Warenhandels-AG, Wikimedia Foundation Inc.
WANZL – 60 YEARS
WANZL WORLDWIDE
AUTUMN 2007
3
COMPANY FOUNDER, ENGINEER AND
INVENTOR RUDOLF WANZL with the wine
rack he designed in 1949.
SELF-SERVICE –
THE EARLY DAYS
Story of success
From scales to trolleys
To be absolutely accurate, it´s not 60 years
really, but 90: Shortly after the First World War,
in 1918, Rudolf Wanzl senior opened a metalworking shop in Giebau in Sudetenland. Over the
years this developed into a flourishing scalesmaking business employing 20 people. All was
lost in the Second World War and the expulsion
from Sudetenland.
In Leipheim in 1947 it all started again –
and a new era was ushered in. Father and son
started up the scales-making and repair business again. Just one year later, in 1948, a turning
point came when the young company received
an order from ‘Nationale Registrierkassen’ for
50 shopping baskets for a self-service project in
Augsburg. This order was to be Wanzl´s entry
ticket into the world of self-service shopping.
Wanzl seized its chance and from then on specialised in wire products for the retail trade. Success
was not long in coming. The self-service concept
was an immediate hit and Wanzl´s order books
for shopping trolleys and baskets filled up
rapidly. Within just a few years the company
established its reputation as one of the leading
international manufacturers of shopping and
retail equipment. As consumer´s shopping habits
changed, so too did the ranges. Over the
decades Wanzl kept coming up with new developments to match the demand for easier shopping and the requirements of an ever broader
range of products. The aim was always to make
shopping and easier. «
Wanzl was In at the beginning,
when the first trials with self-service
shopping in Germany were launched
at the end of the 1940s, it was not
long before the concept took off in a
big way. It was at this time that company founder Rudolf Wanzl first contacted Sylvan Goldmann to ask this
pioneer of shopping trolleys in the US
for advice for his own developments.
Soon after, in 1947, Wanzl delivered
the first own-design shopping trolleys
with two removable baskets, for the
newly opened self-service stores of
‘Produktion Hamburg’. This order
brought the name of Rudolf Wanzl
to the attention of the entire retail
sector and his customer base grew to
include many big-name stores, interested primarily in shopping baskets.
As an engineer and inventive problemsolver Rudolf Wanzl responded to
rising demand by designing a basket
with fold-down handle and the added
benefit of being stackable. He quickly
registered his design as a utility model.
Thereafter, in 1950, he filed a patent
application for his first, own-design
shopping trolley with fixed basket.
Just one year later Wanzl delivered
his first export order – for shopping
trolleys to Migros in Switzerland.
4
WANZL WORLDWIDE
AUTUMN 2007
60 YEARS OF WANZL
“The future will be both an aspiration
and challenge for Wanzl to place itself
totally in the service of customers.”
Gottfried Wanzl
Customer-focused
2007: expansion in ‘Business Location Germany’
BAVARIAN ECONOMICS MINISTER ERWIN HUBER (l.) congratulates Managing Director GOTTFRIED WANZL personally on the
ANNIVERSARY CABARET: FRANK-MARKUS BARWASSER alias ‘ERWIN
company’s anniversary and the new extension at Plants II and IV.
PELZIG’ entertains the invited audience. The cabaret artiste then presented
a painting of a shopping trolley – a prop from Erwin Pelzig’s first movie,
which included scenes shot at Wanzl.
As it celebrates its sixtieth year, Wanzl is combining
the group’s international focus with a clear commitment to Germany as a production location. ‘Made in
Germany’ is a quality hallmark for Wanzl’s products, which
are highly rated by retailers around the world for their outstanding finish, long service life and long-term value retention. To cater for the constant growth in order volumes,
the company invested in a 15,000 sq m expansion of
Plant II on the Leipheim site. The new three-storey building
provides additional assembly and storage areas for the
production of shopping trolleys as well as space for a new
plastic coating system. The second expansion completed
on the Plant IV site in Leipheim will provide an additional
4,200 sq. m. to accommodate the constant growth in shopfitting production. The new buildings were opened at the
end of June in the presence of Bavarian Economics Minister
Erwin Huber.
Wanzl’s expansion brings benefits for its customers. The extra space means production processes can
be optimised and better tuned to market requirements –
including large orders. It also increases the efficiency of
in-company logistics. The building work also included a
redesign of the access routes, in order to ensure optimised
delivery of raw materials and on-time shipment of the
completed end-products as order volumes rise.
Wanzl, one of the retail sector’s largest partners,
serves markets around the world with its extensive
range of self-service products. Retailers appreciate the
high product and finishing quality, punctual delivery (even
of large volumes), efficient service and the ability to provide customised solutions. With sixty years of success
behind it, Wanzl sees the future as a challenge and, by
working with international retailers will continue to identify
customers’ requirements at an early stage and deliver
appropriate innovations. After all, the market has only one
constant feature: change. It must continually adapt to new
lifestyles and values. Wanzl reacts rapidly to these developments and supports retailers with an innovative self-service
range and complete system solutions. «
60 YEARS OF WANZL
WANZL WORLDWIDE
AUTUMN 2007
THE EXPANDED PLANT IV in Leipheim
A SHOPPING TROLLEY MADE OF MORE THAN 2,000 BALLOONS FOR WANZL’S FAMILY DAY:
Wanzl’s Marketing Manager PETER BILANG, balloon artist HEINZ DOCKTER and GABRIELE WANZL
W FAMILY DAY AT WANZL during the anniversary and opening celebrations
U WANZL’S PLANT II was expanded by 15,000 sq m for the assembly and storage of shopping
(back row, l. to r.).
trolleys.
Wanzl 2007
Self-service systems
Displays
Shopfitting
Access
controls
Logistics +
Industry
Passenger Hotel
Handling
Service
Services
Over the past sixty years, Wanzl has developed into
an international company with seven business
areas. Its main product continues to be the shopping trolley, 1.8 million of which are produced annually in Wanzl
plants. Wanzl currently offers models with basket volumes
from 22 to 315 litres, as well as complete solutions with
coin-deposit systems, collection stations and parkboxes,
geared precisely to specific sectors, product ranges and retailers’ corporate designs. In addition to the extensive
range of shopping trolleys, customers benefit from the
world’s largest range of self-service products.
Wanzl has also become a sought-after partner for airport
baggage transport solutions, for innovative service for the
hotel and catering sector and for logistics systems used in
commerce and industry. In 2007, the group employs over
3,000 people worldwide and has production sites in Germany, France, the Czech Republic and China, as well as 18
branches and numerous representative offices in all the
major markets around the world.
5
6
WANZL WORLDWIDE
AUTUMN 2007
PRIZEWINNER
Quality prize 2007
Wanzl wins, thanks to
Total Quality Management.
O WANZL IS DELIGHTED WITH THE
AWARD – Financial Director Frank Derks, Managing Partner Gottfried Wanzl, Technology Director Dr Hans-Jürgen Sattler and Head of Quality
Management Peter Wagner (l. to r.).
OO THE ‘BAVARIAN QUALITY PRIZE’ – the
glass pyramid is awarded in recognition of
excellence in quality management.
FURTHER INFORMATION:
WWW.BAYERISCHER-QUALITAETSPREIS.DE
QUALITY PAYS
QUALITY IS BECOMING AN
INCREASINGLY IMPORTANT
OBJECTIVE IN BUSINESS. This fact
is confirmed by the study entitled
‘Unternehmensrendite und Qualität –
Bayerischer Qualitätspreis’ (‘Returns
and Quality in Business – the Bavarian
Quality Prize’), in which a connection
is demonstrated between quality and
business success. Using the method
adopted in the American study by
Singhal and Hendricks (2000), all the
winners of the ‘Bavarian Quality Prize’
were examined. The focus was on the
relationship between the implementation of consistent quality management
and the trend in business performance
indicators. The analysis shows that
a consistently implemented quality
management system leads to increased profitability and higher returns.
‘UNTERNEHMENSRENDITE UND QUALITÄT –
BAYERISCHER QUALITÄTSPREIS’, Author:
Horst Wildemann, Munich 2006, first edition,
ISBN 3-937236-36-8
“Quality means the customer comes back, not the
goods.” That was the message from Horst Wildemann, Professor of Business Economics at the
Technical University of Munich, during the awards
for the ‘Bavarian Quality Prize’ at the Residence
Palace in Munich. One of this year’s four awards in the
‘Industry’ category went to Wanzl. “We have been working
towards this prize for many years,” said company founder
and current Supervisory Board Chairman Rudolf Wanzl
and Managing Director Gottfried Wanzl. The pleasure of
receiving this prize in the company’s 60th year is even
greater.
The ‘Bavarian Quality Prize’ was established in 1993
by the Bavarian State Ministry of Economics, Infrastructure, Transport and Technology and is the first
national award of its kind in Germany. With a committee of experts from the Technical University of Munich,
a list of requirements and questions for participants in the
competition is assessed, highlighting all aspects of entrepreneurial quality. In Wanzl’s case the jury paid tribute to
the Total Quality Management (TQM) system, which Wanzl
introduced over a period of 12 years and is now consistently integrated across all areas of the company. This
comprehensive management concept covers all areas and
aspects of the company, from raw material procurement
and production through to sales, after-sales service, complaints and company management. “As part of the TQM
process Wanzl constantly monitors product and internal
business quality by means of quality indicators and agreed
targets. These are then set out with total transparency for
all employees,” says Peter Wagner, Wanzl’s Head of Quality
Management, explaining the Quality Assurance process.
The constant aim is to optimise all business processes
and implement a zero-error strategy worldwide. Retail
customers in particular benefit from this consistent control
of business processes. Optimum customer satisfaction is
guaranteed by high quality, faultless processing, on-time
delivery – even in the case of large-volume orders – and
service during and after the sale.
The jury and Bavarian Economics Minister Erwin
Huber also praised Wanzl’s ability to combine its high
quality claim with technology leadership and innovative
ideas in a fast-growing international market. International
retailing will continue to develop at lightning speed, and
Wanzl always points the way ahead by developing new
solutions, as is the case currently with the continuing
development of the ‘Tango’ plastic shopping trolley, the
integration of electronic components and the increased
use of self-service scanners. «
WANZL RECEIVES THE PRIZE AT THE RESIDENCE PALACE IN MUNICH –
Bavarian economics minister Erwin Huber (l.) with Wanzl’s Management,
Supervisory Board and Quality Manager.
ENVIRONMENTAL MANAGEMENT
WANZL WORLDWIDE
AUTUMN 2007
7
Wanzl takes responsibility for the environment
and reduces its CO2 emissions.
The challenge of
climate change
RECYCLING RATIO
Wanzl:
Germany:
72.2 %
64.8 %
CO2 –
GREENHOUSE GAS
Greenhouse gases operate like
a natural thermal blanket in the
Earth´s upper atmosphere. Without them our world would be
33°C colder. Since the start of the
Industrial Age in the 18th century, the
concentration of CO2 in the atmosphere generated by human activity
has risen by 26 percent. The main
sources of this additional CO2 are
emissions in connection with the combustion of fossil fuels such as coal, oil
and gas. The amount of CO2 generated
in this way is increasing at a rate of
three percent per year. In the upper
atmosphere this gas acts as a protective shield, preventing heat escaping
into space. As a result temperatures
on Earth are rising and this is bringing
about a lasting change in our climate.
Wanzl is growing fast. Each year production expands in double digit percentage
figures. Wanzl´s annual production of shopping
trolleys has reached 1.8 million. Yet, despite this
expansion, in Germany Wanzl has succeeded in
reducing its energy consumption and its emissions of CO2, the gas responsible for climate
change. It achieved this by having a professional environmental management strategy which
continually compares targets with current levels. In this way Wanzl can react early to any deviations from target and introduce remedial
measures. In 2006 – despite increased production and an expanding workforce – consumption
of thermal energy derived from fossil fuels fell
by one percent over 2005, fuel consumption by
one percent and CO2 emissions by over 110,000
kilograms. Much of this energy is consumed in
the production stages – in galvanising, in the
immersion-paint plant and in powder coating
plastic trolleys. Wanzl does its surface finishing
in-house, for reasons of quality control and
monitoring.
kilograms. The recycling ratio is substantial – at
72.2 percent, more than seven percent above
the German average. As a major partner of the
international retail trade, Wanzl will in future
continue to take its share of responsibility for
the environment, and actively pursue environmentally-friendly production processes in the
interests of protecting man and nature. «
THE TEN BIGGEST CO2-EMITTING COUNTRIES
Country
Climate
protection*
Proportion of
global CO²Emissions
Proportion of
global praimary energy
consumption in %
2.08 %
Great Britain
2nd
2.02 %
Germany
5th
3.19 %
3.10 %
India
9th
4.15 %
5.10 %
Japan
26th
4.57 %
4.75 %
Italy
31st
1.74 %
1.64 %
Russia
42nd
5.75 %
5.72 %
South Korea
48th
1.74 %
1.90 %
Canada
51st
2.07 %
2.40 %
USA
53rd
21.82 %
20.72 %
China
54th
17.94 %
14.49 %
Total: 64.99 %
NEW CO²-LABEL
When consumers in the UK today pick
up a product from the supermarket
shelf, the chances are they will be able
to read on it just how environmentally
friendly it is. ‘Carbon labels’ give information about the ‘carbon footprint’
of that item, i.e. how much CO2 was
produced in its manufacturing, processing and transport, including recycling.
The employees, too, receive regular training in energy saving and are given tips
about how to save energy in their daily
work. For example, the computers switch to
standby mode after just five minutes of not
being used. This simple change to working
methods has brought a reduction of annual CO2
emissions of 11,300 kilograms. Another important
step is the recycling of materials, particularly
steel. In recent years the percentage of materials
recycled has risen continually, bringing annual
savings in CO2 emissions of over 9.5 million
* Position in the Climate Change Performance Index for 2007,
which takes CO2 emissions and general economic data from
2006 into account. Germany is ranked fifth in this index.
Among the ten biggest CO2-emitting countries, Germany
thus ranks second in the index after Great Britain.
Source: Germanwatch / IEA
P BY PERMANENT MONITORING OF THE BATH PARAMETERS IN GALVANISING,
Wanzl is permanently reducing its
level of CO2 emissions.
8
WANZL WORLDWIDE
SCIENCE
AUTUMN 2007
What customers
really want
New findings in brain research reveal the
fundamental motives of shopping
h DR HANS-GEORG
HÄUSEL is the author
of the article ’What customers really want’.
Price is assumed to be the prime motivator among retail
customers. Certainly the increasing number of discount stores
would seem to underline this belief. However, it is now becoming clear that the growth of the discount sector is not unlimited. Why is this? Surely all consumers are the same?
Don´t all consumers make decisions on a conscious and rational basis and look first and foremost at price?
Brain research has a clear answer: the consumer’s choice is neither
conscious nor rational. Buying decisions are made more than 70
percent subconsciously and buying decisions are emotionally driven.
major motive systems. The balance system, representing safety,
preservation and order. The dominance system, representing achievement, power, efficiency and autonomy, and the stimulus system,
representing discovery, curiosity and pleasure. Since these ‘Big 3’
are largely independent in the brain, mixtures arise. For example,
adventure/thrill is a mixture of dominance and stimulus. Discipline/
control combines dominance with balance and finally pleasure/fantasy is a cross between stimulus and balance. Behind these motive
systems lie varying expectations with regard to point of sale and
types of shopping behaviour. Let’s begin with …
What really drives consumers
Thanks to modern research, we know a lot more about what goes on
in customers’ heads than we did even a short time ago. But what
emotions and motives determine buying behaviour? Drawing on the
latest knowledge of neurobiology and neuropsychology, the Nymphenburg Group has mapped out the ‘motive’ and ‘emotion’ systems in the
brain. The findings show that human action is characterised by three
‘Easy shopping’
Here it’s the balance force that controls the customer’s brain, requiring simple, comfortable shopping, functional presentation of goods
and a straightforward store layout, allowing swift orientation. The
balance force prefers simple products with reliable quality at calculable low prices; as large product ranges confuse the balance system
in the brain.
Adventure Thrill
Adventurer
15%
Sti
mu
lus
ce
an
min
Do
Efficient
Shopping
Experiential
Shopping
Hedonist
Performer
15%
11%
Pleasureseeker
Disciplined
18%
18%
Preserver
23%
male
Adventurer
sy
nta
Fa
Easy Shopping
ure
as
Ple
Care
Loyalty
Dis
cip
lin
eC
on
tro
l
3%
Hedonist
Performer
17%
2%
Pleasureseeker
Disciplined
7%
25%
Preserver
46%
Balance
female
HUMAN ACTION IS CHARACTERISED BY THREE MAJOR MOTIVE SYSTEMS:
MALE AND FEMALE CONSUMERS
the balance system, representing safety, preservation and order, the dominance system,
shop in a gender-specific way.
representing achievement, power, efficiency and autonomy, and the stimulus system,
representing discovery, curiosity and pleasure.
‘Efficient shopping’
Here the dominance system is the driving force. It wants
fast and efficient shopping with no waiting. Self-service
is preferred, because it increases autonomy and reduces
dependence on service personnel. The customer expects an average range, covering the main variants and
functions. Aggressive promotional prices and discounts
appeal to the dominance system in the brain.
‘Experiential shopping’
The stimulus system is almost the complete opposite
of the balance and dominance systems and is the
driving force for ‘Experiential shopping’. The stimulus
system is attracted by a pleasure-oriented presentation of goods, for example in self-service aisles. It looks
for variety and adventure. In fact, the range can never
be wide enough. While the balance system is satisfied
with own-label products, the stimulus system prefers
manufacturer brands with an emphasis on pleasure and
adventure.
Consumers’ brain types
If one considers the three sets of expectations, it is
clear that strong contradictions exist in the consumer’s
brain. So what should retailers do? The answer is that
consumers are not standardised human beings; they
SCIENCE
WANZL WORLDWIDE
AUTUMN 2007
9
“Consumers are
not standardised
human beings;
they differ in terms
of stable motive
characteristics.”
NYMPHENBURG GROUP –
BRAND & RETAIL EXPERTS
Dr Hans-Georg Häusel is a qualified psychologist and is considered to be one of the world’s
leading specialists in neuromarketing. His consulting is focused on the areas of brand strategy,
neuromarketing, psychology and fundamental
neurobiological research on consumer behaviour.
Dr Häusel is the CEO of the Nymphenburg
Group, which advises many well-known retail
groups on marketing and sales issues. For more
than 30 years, the Nymphenburg Group has
assisted leading international branded goods
manufacturers and retailers in areas such as
product positioning through to PoS implementation. The Nymphenburg Group’s comprehensive
know-how opens up opportunities to strengthen
buying impulses along the entire value chain
and thereby create measurable added value for
manufacturers, retailers and consumers. The
Nymphenburg Group is one of the world’s leading
specialists in marketing-oriented brain research.
The Group has fulfilled a pioneering and thoughtleadership role in psychological PoS research.
Gruppe Nymphenburg Consult AG
Seidlstrasse 25 | 80335 Munich
T +49 (0)89 549021-0
F +49 (0)89 549021-11
info@nymphenburg.de | www.nymphenburg.de
Hans Georg Häusel
BRAIN
SCRIPT
!
Warum
Kunden
kaufen
RECOMMENDED READING
‘BRAIN SCRIPT – WARUM KUNDEN
KAUFEN’, Dr Hans-Georg Häusel
(250 pages, hardback, €24.80, ISBN
3-448061-91-3), Haufe-Verlag 2004
differ in terms of stable motive characteristics. The motive
and emotion systems are expressed to widely varying
degrees. For example, there are consumers who have a
particularly strong dominance system. We call these Performers. These consumers can be won over particularly by
‘efficient shopping concepts’. For other consumers, the
balance force is the strongest driver. We call these the Preservers. This type of consumer looks for safety and is won
over by an ‘easy shopping offer’. By contrast, the stimulus
system is the prevailing force in the brains of hedonists
and pleasure-seekers and they prefer stores with an ‘experiential shopping character’. Our investigations among
thousands of consumers show that almost all customers
have a clear emotional focus. Moreover, there are enormous
gender differences in the brain in terms of the expression
of motivation systems. Since over 70 percent of food is
purchased by women, we concentrate on the female consumer. Discount concepts such as ALDI appeal particularly
to the preservers and the disciplined, which together make
up 53 percent of the population. This demonstrates why
discounters have been able to grow so strongly. Their
product range is tailored precisely to the motive structure
of this population group. But something else is also clear: as
the discounters in the food market already have a market
share of almost 50 percent in Germany, their neuropsychological potential in the population is nearly exhausted. But
this also shows that there are clear opportunities for food
retailing: over 42 percent of all women (pleasure-seekers/
hedonists) are looking for adventure and prefer stores
which emphasise pleasure, range, branded items and freshness. This group also has the highest disposable income
and actually enjoys spending. German food retailers’ panicstricken fear of discounters (now reaching their limits),
conceals enormous opportunities which well-designed
‘experiential shopping concepts‘ offer in food retailing. «
10
WANZL WORLDWIDE
AUTUMN 2007
CHINA
A distinctive market
Chinese
specialities
W ALMOST 300 WANZL EMPLOYEES work to
With just under 1.3 billion inhabitants,
China is the world’s largest consumer market and the third-largest retail market
after the USA and Japan. Eric Lamballe,
Wanzl China General Manager, reports on
the latest developments in the Chinese
retail scene.
The Chinese market is dominated by two groups
of consumers with very different needs: on the
one hand the growing, prosperous middle
classes in the major cities, with an increasing
appetite for high-value products, and on the
other hand the more price-sensitive population
in the small towns and rural areas. Demand
among the middle and upper classes for luxury
and leisure products and personal items, entertainment electronics and clothing is driving the
growth of specialist stores, particularly in the
top-class shopping malls. The range of goods
sold in supermarkets, hypermarkets and discount
stores is targeted more at customers who are
quality-conscious and yet at the same time
price-conscious.
For a long time foreign retail companies
found it very difficult to enter the Chinese
market, because the Chinese government was
unwilling to expose domestic suppliers to the
full force of competition. Recently, however, the
regulatory environment for retailers and consumer goods suppliers in China has changed
greatly. For example, amendments to company
law in 2006 have made it easier to form companies and buy stakes in other businesses. These
new rules make it considerably easier for foreign
groups to gain a foothold in the Chinese market
and even to penetrate the western regions of
the country. Since mid-2004, foreign investors
have had the option of continuing their existing
activities as joint ventures or operating independently. So far, many companies have chosen to
maintain their joint ventures, thereby continuing
to benefit from their Chinese partners’ market
knowledge. Corporate transactions are therefore
a key strategy for expansion in the Chinese
retail market, and the number of company acquisitions in the retail sector has grown strongly in
the last few years. This trend is probably only
just beginning, since most acquisitions still
involve domestic buyers. But the large international chains are catching up, particularly in the
franchising sector, of which Chinese retailers
currently have a dominant 75 percent share.
Supermarkets and superstores have already changed food retailing in China. It
is true that typical Chinese stores, like consumer
habits, differ considerably from those in the West,
and even within the People’s Republic there are
major regional differences: for example, stores
display their goods, including non-food items, in
small sales areas on several floors. In addition,
the spend per head is on the low side, at around
€7, but the high footfall compensates for this
low spend. In food retailing in particular, foreign
suppliers have succeeded in winning market
share, due to a product range that is unusually
wide by Chinese standards, and to the attractive
presentation of the goods. Typical Western products, such as cheese, meat and wine, have become extremely popular with many Chinese
customers. As a result, there is attractive growth
potential for foreign food retailers willing to
adapt to the Chinese market and the needs of
local customers. In particular, hypermarket formats and one-stop-shopping concepts with integrated food and non-food offerings are proving
increasingly popular with Chinese customers. «
meet the needs of customers in Asia.
W CHINA —
the world´s largest consumer market.
ERIC LAMBALLE, Wanzl China General Manager.
CHINA
WANZL WORLDWIDE
AUTUMN 2007
11
WAL-MART
a Wanzl customer
O WANZL CHINA — fast
300 Mitarbeiter sind in
der neuen Niederlassung
für die Kunden tätig.
NEW WANZL
PLANT IN CHINA
In mid-May, Wanzl opened its
new location in the Song Jiang
Industrial Zone in Shanghai. The
modern production plant, with its
integrated administration complex,
took two years to build and occupies
almost 25,000 sq m of the over
70,000 sq m industrial site. Wanzl has
other production sites in Germany,
France and the Czech Republic. The
company has operated its own
branch in the Chinese market for ten
years, but because of the rapidly
expanding business activities of both
domestic and international retailers
in China, Wanzl’s management opted
to build a new plant on the company’s
own site. The new plant is certified in
accordance with DIN EN ISO 9000
and conforms to Total Quality Management principles. Environmental
certification in accordance with DIN
EN ISO 14000 is currently in preparation. Wanzl’s new plant in China offers
optimum production and logistics
processes and the most up-to-date
working conditions, in line with Western standards. Large sums have been
invested in occupational safety and
environmental protection, and a new
type of surface finish is being introduced, in order to guarantee the
quality of the manufactured products.
WAL-MART opened its first hypermarket in Shenzhen in
1996. Today, following its 35 % stake buy-in of 100-plus
Trust-Mart outlets in 2007, the US retailer is the leading
operator of this store format in China. Every year, WALMART opens around 20 new hypermarkets, and Wanzl
equips many of these stores with self-service systems and
jointly developed, customer-specific innovations.
MADE BY WANZL
All Wanzl products are manufactured worldwide to identical,
rigorous quality standards
and undergo continuous quality
control.
The new plant means Wanzl can
guarantee optimum service to meet
the needs of retailers in the thriving
Chinese market, in the adjacent fastgrowing Asian countries and in Australia, New Zealand, India, Saudi
Arabia, South Africa and the USA.
In 2006, Wanzl produced more than
200,000 shopping trolleys at its Chinese site. Two models are particularly
popular in the Asian market: smaller
trolleys with a 90-litre basket volume
for frequent shopping trips to neighbourhood stores and models with
a basket volume of up to 210 litres
for large shopping trips to the rapidly
expanding hypermarkets.
“We’ve been working
with Wanzl for over ten
years. During that time
Wanzl has become one
of our main partners for
W JESSICA LIU,
Director of Store Plan- the Chinese retail
ning & 99 Supplies,
market. Product safety
Wal-Mart China
is a key factor, both
for us and for Wanzl. What is more,
customers appreciate the quality
shopping trolleys, and by carrying
out regular maintenance, Wanzl’s
service team makes sure the
trolleys are always in tip-top
condition.”
12
WANZL WORLDWIDE
AUTUMN 2007
MIDDLE EAST
The future is here today
The name ‘Dubai’ can be translated as ‘meeting place’
THE WANZL STAND
at ‘The Hotel Show’, the
international trade fair
for hotel equipment and
fittings.
R SHEIKH AHMED BIN
SAEED AL MAKTOUM
greets Wanzl branch
manager HASSAN EL
BADAWI on the Wanzl
stand at the ‘In Retail’
‘IN RETAIL’ SHOPFITTING TRADE FAIR
with Wanzl
trade fair which took
place in Dubai in June.
Dubai is a city of superlatives. With 48
shopping malls, it is the world’s largest
tax-free luxury bazaar. Everything is bigger, better and faster than anywhere else.
Entire streets are devoted to one class of goods.
For example, ‘Al Fahidi Road’ in ‘Bur Dubai’ has
dozens of electronics stores. In the next street,
‘Cosmos Lane’, fine textiles are sold. The
‘Mall of the Emirates’ covers an
area equivalent to 73 football
pitches and houses 450 outlets,
plus a theatre and a ski centre
with 450 metres of pistes offering 85 metres of downhill
skiing. This extensive and
successful combination of
entertainment and shopping is known as ‘Retailtainment’. Last year it
attracted a total of
four million visitors.
Another bustling
oasis is ‘Deira City
Center’, with familiar
names such as
Debenhams, Benetton, Next and Body
Shop, as well as a
cinema complex. The ‘Emirates Towers Boulevard’ is an elegant mall on ‘Sheikh Zayed Road’,
with smart restaurants and fashion houses. It
is also where the narrow, twisting shopping
streets are to be found, with the traditional
souks. Dubai’s aim is to turn its 6.3 million
annual visitors (mainly business travellers)
into customers. Events such as the ‘Shopping Festival’ in January and ‘Dubai Summer
Surprises’ from June to August (when the
shops offer discounts of up to 70 percent)
provide the perfect opportunity.
Dubai is expecting 15 million
guests up to 2010. To accommodate
these visitors, the United Arab Emirates will
build more than 2,000 hotels in the next
three years, including the 2,000-room
‘Atlantis’ and the ‘Hydropolis’ underwater
hotel, which is due to open in 2009.
Once the airport has been expanded, it
will be able to handle 120 million incoming passengers each year. In the light
of these figures, it is not surprising
that 15 percent of the world’s cranes
are in Dubai! «
WANZL MIDDLE EAST FZE
July marked the opening of the new Wanzl Middle
East FZE branch in Dubai. It is focusing currently on
shopfittings and hotel customers, while the retail customers
for the classic self-service equipment programme are still
looked after direct by the German headquarters.
The new Wanzl branch, complete with a showroom, is
located at the ‘Jebel Ali Free Zone Towers’ and ‘Diamond
Park’ sites. In addition to customers in Dubai, the Wanzl
Middle East FZE branch serves the markets of the Gulf
States, including Bahrain, Jordan, Kuwait, Lebanon, Oman,
Qatar, Saudi Arabia and the United Arab Emirates, as well
as neighbouring Egypt and Iran. In the next few years,
Wanzl Middle East FZE is set to become one of the major
partners for national and international retailing, hotels
and airports in the Middle East.
O HASSAN EL BADAWI is the Managing
O THE ‘BURJ AL ARAB’ IN DUBAI
Director of the new Wanzl Middle East FZE branch.
The 42-year-old engineer with experience in the
areas of shopfitting and design has worked in
international sales for over 15 years, in a number
of countries including Germany and Dubai.
SINGAPORE
WANZL WORLDWIDE
AUTUMN 2007
A retailing co-operative
NTUC FairPrice is owned by 500,000 Singaporeans – and
has a reputation for good products at reasonable prices
4.1
2006
2007
2.5
4.4
PRIVATE CONSUMPTION 2005 TO 2007 *
(real change in %)
2005
*) Estimate for 2006, forecast for 2007
Source: Government forecasts; The Economist Intelligence Unit
2006, Country Report Singapore, September 2006
SINGAPORE´S ECONOMIC INDICATORS
continue to be positive: In 2007, too, private consumption and investment are the main drivers of
economic growth. Also, Singapore is still a highly
attractive location for foreign investors. According
to economic experts, the consumer economy
and consumers’ appetites will continue to develop favourably for the foreseeable future.
JOHN CHEN (PTE) LTD.
Wanzl´s product programme has been represented in Singapore since 1983 by John
Chen (Pte) Ltd. For the last five years Wanzl
has been supplying all the leading supermarket
chains in Singapore with shopping trolleys in
basket sizes ranging from 75 to 180 litres. Many
of the models are fitted with castors for travelators, to ensure safe movement of the trolleys
between the sales floors. The colourful ‘Kids’
shopping trolley is a big hit with families. Wanzl
also regularly supplies NTUC FairPrice with
barriers, turnstiles and entrance systems, which
help stores reduce inventory differences. As well
as NTUC FairPrice, other major customers of
Wanzl and John Chen (Pte) Ltd are the retailers
Dairy Farm Singapore and Sheng Siong (Pte) Ltd.
Singapore has one of the most liberal
economies in the world, regularly ranking
second only to Hong Kong.
Minimal bureaucratic restrictions and low taxes
contribute towards the strong economic growth
of this island state. One example of the
government’s successful economic policy is the
retail enterprise NTUC FairPrice. This retailer was
founded in the 1970s as a co-operative by the
government and trades union movement, at
a time when Singapore was facing the impact of
the oil crisis and rising inflation. From the start
the primary goal of NTUC FairPrice was to keep
the prices of the principal consumer goods stable.
Today NTUC FairPrice is one of the leading
retailers in Singapore, operating a network of
over 250 outlets in various formats, to serve the
4.4 million inhabitants of Singapore. These
stores, which employ over 5,000 people, are
owned by over 75 different trades unions and
co-operatives, such as the ‘Singapore Labour
Foundation’ and the ‘National Transport Workers‘
Union’, of which 500,000 Singaporeans are
members. Each day NTUC FairPrice stores welcome over one million customers.
In recent years NTUC FairPrice has also built
up a reputation for innovation, as a retailer
that both takes into account the changing wishes
and requirements of the customers, and counts
amongst the market leaders for technological
innovation. In addition to its supermarkets NTUC
FairPrice is also investing in other formats, such
as the ‘Cheers Convenience Stores’, the hypermarket chain ‘NTUC Xtra’, the ‘Cheers’ petrolstationshops and discounter ‘Foodland’. Another
field catered for by NTUC FairPrice is the increasingly popular niche markets, such as the demand
for healthy food and special products for Muslim
customers. NTUC FairPrice was also the first retailer in Singapore to set up a distribution centre
in line with the internationally recognised hygiene
standard HACCP. This large, centrally located
13,000 square-metre facility, opened four years
ago, supplies outlets with fresh produce on a
daily basis. «
13
14
WANZL WORLDWIDE
AUTUMN 2007
ARCHITECTURE
Architecture as
an experience
W HARTMUT MIKSCH,
How would you describe today’s retail
architecture?
In the past buildings in the retail sector often
used to be purely functional. In many cases the
aim was merely to erect a shell of a building
based on economic criteria, without any claim to
design quality. As a result, these structures were
often largely ignored by the public or accepted as
a necessary evil. In the last few years, however,
a rethinking process has begun; a new type of
retail and commercial building has emerged in
many locations, which are of high design quality
and enhance the urban environment. They
demonstrate that high-quality construction is
possible in the fields of retailing, trade and
commerce. There is no contradiction between
high-calibre architecture and cost-conscious
construction. Ecological compatibility and social
qualities are also important and appropriate
requirements for retail buildings.
President of the North
Rhine-Westphalia
Chamber of Architects
and a member of the
Executive Committee of
the BDB, the Federation
of German Architects.
How does good architecture influence
shopping behaviour?
High-quality architecture represents a gain for
all of us. Architecture has an effect on people,
even if we perceive a building only from the perspective of a passer-by rather than a user. For
the user, good architecture can have an inviting
and attractive effect. When the merchandise on
offer is interchangeable, ‘soft’ factors such as
the shopping atmosphere and the image of a
supplier become more important for the customer.
Hartmut Miksch, President of the
North Rhine-Westphalia Chamber of
Architects, talks about attractive
and high-quality retail architecture
For that reason the large department stores are
now investing considerable sums to modernise
and extend their buildings.
What does the future hold for retail
architecture?
As I see it, retailing is developing in two directions: on the one hand the price-oriented
discounters with mostly purely functional buildings, and on the other hand experience-oriented
retailing which aims to address all senses. In
this case, the architecture is intended to reflect
the customers’ demand for quality and aesthetics.
Older consumers with high purchasing power – a
segment that is growing rapidly across Europe –
are a good illustration. They are prepared to
spend money when the environment is right –
and a central feature of that environment is
high-quality architecture. Environmentallyfriendly and compatible construction methods
are also becoming increasingly important,
including with regard to the energy supply.
Increasing numbers of companies and entrepreneurs are also taking the opportunity to use
architecture as an image factor to develop a
brand profile and strengthen their corporate
identity. The overall architectural concept is
intended to indicate to the customer that the
brand stands for certain values and that he has
come to the right place. «
ARCHITECTURE
W IMPRESSIVE VIEW: Inside Interspar, opened
last year in the Austrian town of Schwaz, customers can still admire the Alpine panorama outside, thanks to the long, curved glazed façade
which looks out over the mountains. Few right
angles feature in the design of this retail outlet,
other than in the bright red entranceway. The
silvery roof curves gently over the 5,000 square
metres of retail space.
ARCHITECTS: ATP Architekten und Ingenieure
O THE MAX.CENTER in Wels was the only
Austrian shopping centre to win an award from
the International Council of Shopping Centers of
New York in 2006, receiving a Merit Award. It
boasts a bright, open atmosphere with wide
gangways, high spaces and extensive glazing
bringing in lots of natural light. Chill-out zones
are provided for shoppers to have a break and
relax.
ARCHITECTS: ATP Architekten und Ingenieure
O UFOS IN BADEN-BADEN: The unusual,
other-worldly shape of the new Shopping-Cité,
opened last November in Baden-Baden, is its
trademark. Each circle is 65 metres in radius, and
together provide over 63,000 square metres of
floor space. Carefully designed lighting enhances
the effect, and the sides of the circles are clad
with aluminium.
ARCHITECTS: form A Architekten
Photo: Model
O ARCHITECTURE meets ecology, economy
and company philosophy: Opened in March in the
Stellingen district of Hamburg, this MAX BAHR
DIY store and garden centre is a model of
sustainable, energy-saving architecture. Natural
and recycled building materials were used in
its construction, the roofs are fully planted and
photovoltaic cells installed. All of this saves an
estimated 47 tonnes of CO2 emissions per year.
ARCHITECTS: Ingenieure PSP and Dinse Feest
Zurl Architekten
WANZL WORLDWIDE
AUTUMN 2007
15
MPREIS – each store is unique
W HOVERING ABOVE THE GROUND: MPREIS´s
glass-fronted store in Wenns is inserted carefully
into the steep slope, with minimal intervention
into the terrain. The design has won many
awards, amongst them was the first prize in the
‘Neues Bauen in den Alpen’ competition and the
‘Architectural Prize of the Tyrol 2002’.
ARCHITECT: Rainer Köberl
U ‘NATURAL’ ARCHITECTURE IN WATTENS:
Nine pine trees are enclosed in a frame of steel
girders and wire, in a reference to the natural
environment of the high Alps brought down here
symbolically into the valley. The trees blur the
borders between inside and outside.
ARCHITECT: Dominique Perrault
UU A SKIN OF LARCH SHINGLES – MPREIS in
Tannheim uses a building material typical of the
region, combined with expansive ‘shop-window’
openings.
ARCHITECT: Helmut Seelos
UUU MPREIS IN ACHENKIRCH has a
distinctive building that harmonises well into
the Tyrolean landscape.
ARCHITECTS: Giner + Wucherer
16
WANZL WORLDWIDE
AUTUMN 2007
SHOPFITTING
In the town of Lonato in Lombardy, on the south
side of Lake Garda, the Italian retailer Finiper opened
its 26th Iper hypermarket in May. For the shopfittings,
Finiper opted for Wanzl´s ‘alu tech’ and ‘wire tech’
systems.
The Iper brand
Iper is very popular with Italian
customers, because of its extensive range, the freshness of the
goods, friendly service and regular special offers. The new 12,000
square-metre store, opened in the ‘Il
Leone’ shopping mall in Lonata just
12 months after start of construction,
also has all the typical Iper advantages.
Finiper intends to expand its clear
market position by having a new, distinctive corporate design for the point
of sale area. Wanzl´s ‘alu tech’ and
‘wire tech’ shopfitting systems play a
key role in this store branding.
The household goods department was fitted with the ‘alu
tech’ system. In total Wanzl supplied shelving and gondolas to
cover over 700 square metres of
product presentation space. What
Finiper liked in particular was the great
flexibility and design scope offered by
the system Wanzl developed for the
non-food area. Other big plus points
were the attractive, modern design
and the high design factor of ‘alu tech’,
with its aluminium frame and choice
of material combinations of wood,
glass, plastic, metal and wire. Wanzl
supplied gondolas and wall shelves in
various styles and heights as standalone solutions and as wall systems.
With the stand-alone models, Finiper
chose wood for the rear panels on
the shelves. Large picture motifs
illustrate the products on display and
make it easy for customers to find
their way round the store. The stable
wooden shelves complement the
aluminium profiles and, backed by an
innovative LED lighting system, present the goods in an attractive way.
Wanzl also won the contract to
supply fittings for many other
non-food departments, such as
toys, CDs, luggage and home and
personal care products, but with the
exception of fruit and veg, frozen
products and bakery goods. Finiper
decided to fit the ‘wire tech’ system
on almost 7,000 square metres of
store space. The shopfittings team
from Wanzl´s headquarters in Germany and the employees of Wanzl´s
subsidiary in Italy worked closely
together in serving the needs of this
customer in Lonato. In the first phase
of the cooperation, samples were
supplied to Finiper in the form of
virtual 3D CAD models, and as fullsize product samples, so as to give
them as realistic an impression as
possible of the planned shop system.
This excellent cooperation and the
flexibility of Wanzl´s shopfitting
systems have led to follow-on orders
– Finiper now plans to redesign six
of its existing Iper stores by the end
of the year. Then other branches
will follow suit, until all Iper outlets
share the same new store design,
instantly recognisable by customers
as a distinctive brand. «
EE WANZL FITTED THE ENTIRE HOUSEHOLD GOODS DEPARTMENT with the
‘alu tech’ shopfitting system.
R ‘WIRE TECH’ on 7,000 square metres.
SHOPFITTING
WANZL WORLDWIDE
AUTUMN 2007
17
IPER LONATO
R 7,000 square metres of product
presentation space (food and nonfood) fitted with Wanzl's ‘wire tech’
shopfitting system.
R 700 square metres of product
presentation space (household
goods) fitted with Wanzl's ‘alu tech’
shopfitting system.
O VERSATILE PLACEMENT OF SPECIAL
OFFERS with ‘alu tech’.
U THE ‘IL LEONE’ SHOPPING CENTRE.
THE FINIPERGROUP
Store branding –
a success factor
The retail chain
Finiper, headquartered in Montebello in northern Italy, achieves the
major proportion of its turnover in
its 26 Iper hypermarkets. These are
located mostly in northern and central
Italy. In the region of Lombardy Finiper
is market leader in this type of store
and overall in Italy it is the tenthlargest operator. In addition to its
hypermarkets, Finiper also runs selfservice restaurants and garden
centres.
Store branding, when consistently
applied, is both cost-effective
and boosts the image of a store.
Successful retail concepts should
be backed by an appropriate
shop design, covering point of
sale and all shop fittings and
display units. In this way the store
brand – its product ranges, type of
outlet and price positioning – becomes
firmly anchored in the minds of
customers. Attractive, distinctive store
designs appeal to customers on an
emotional level, raise the profile
against the competition and are instantly recognised.
Consistently implemented store branding is one way the retail trade can
meet the pressures facing it, as research by the EHI Retail Institute
shows: On the one hand tough competition is forcing stores to modernise
and change their image, while on the
other there is considerable cost pressure which has a negative impact on
the willingness to invest. Given this
situation, many retail companies
put off much needed investment in
modernisation. If the range is not
attractively presented, fewer customers come to shop and turnover falls.
TROLLEY CHOICES
In its new store in Lonato Iper offers its customers a wide choice of trolleys to cater for
a range of needs:
R 3,550 ‘EL212’ shopping trolleys
R 30 ‘EL22’ children´s trolleys
R 15 ‘T29’ transport trolleys
R 15 trolleys for wheelchair users
18
WANZL WORLDWIDE
AUTUMN 2007
GERMANY
Fascination retailing
Succeeding in d
The German economy is in good shape,
and leading economic research insti—
tutes are forecasting an upturn this year.
Unfortunately it has yet to feed through to
the cash tills in the retail sector. Retailing is
traditionally a late starter in the economic
cycle, but in 2007 it is being slowed even
more by the increase in VAT. This is preventing retailing from reaching the heights
that it would presumably have attained if
the increase had not taken place. After
bringing major purchases forward to the end
of 2006 to avoid the VAT increase, German
shoppers have been reluctant to spend in
the first quarter of 2007. Their buying mood
is also being dampened by additional burdens
such as increased social security contributions and lower depreciation allowances.
In the first six months of this year retail turnover stagnated. If the price increase is taken
into account, then the overall figure is clearly
down. Retailers are pinning their hopes on
the second half of the year. Yet it seems unlikely that sales growth in 2007 in the retail
sector will exceed a nominal one percent.
What is certain is that the chance of a
stronger upturn was jeopardised when VAT
was increased.
German retail stagnation is also being
put down to too few genuine product innovations and competing attractions for
consumer spending, such as cinema,
theatre or holidays. But markets do not
arise spontaneously, they are created by
people, manufacturers and traders who have
something to offer. Demand arises when interest is aroused by new offers. German retailing is mainly price-driven, and that will remain so in the foreseeable future. It would
be a pipe dream to believe that the ‚meanness is cool‘ era had come to an end. But
there is still growth potential – that is obvious if you look at customers’ evolving
purchasing behaviour and the demographic
change. For example, the so-called hybrid
customers – Aldi in the morning and Armani
in the evening – are well known. Also of interest to retailers are the older consumers,
the ‘silver shoppers’. They have substantial
capital which they want to spend, as well as
pass on, and a consequence of the demographic change is the trend towards greater
proximity and individualisation. There is huge
potential for retailers in providing service,
meeting customer wishes and providing longer opening hours.
In the latter case, the retail sector has
been in a trial phase since the extensive liberalisation of opening hours in
most German Länder. Companies are opting for widely differing arrangements de-
pending on their marketing concepts, locations and customer structures. Ultimately the
decision on the length of opening hours is
based on customer requirements. Service,
customer loyalty and maximising turnover
potential are the central criteria. However, in
Germany it will be a while yet before shopping behaviour changes and customers make
greater use of the longer opening hours. It
takes at least 24 months for a lasting
change to occur in customer habits. Realistically, however, the longer opening hours will
not generate much more in the way of sales.
In addition – and this applies not only to
opening times – when a customer feels he is
getting service he doesn’t get anywhere
else, his purchasing behaviour changes. «
This article was written by JOSEF SANKTJOHANSER,
President of the German Retailers’ Association
(HDE – Hauptverband des Deutschen Einzelhandels)
GERMANY
WANZL WORLDWIDE
19
AUTUMN 2007
‘‘Retailing has a lot of growth potential in view of
customers’ evolving purchasing behaviour and the
demographic change.’’
ifficult times
GERMAN RETAILERS’
ASSOCIATION (HDE)
The leading organisation for the
whole of the retail sector in Germany
for over 80 years
R for around 410,000 independent
companies
R with 2.7 million employees
R and sales of €392 billion (2006)
After trade and industry, retailing is
the third largest sector of the German
economy. The HDE has 100,000
member companies in all segments,
locations and size categories, generating well over €250 billion in sales.
The HDE is headquartered in Berlin
and is the only leading organisation
which represents the interests of the
entire retail sector, including all size
categories, sales types and locations.
It is the legitimate mouthpiece for
retailers in their dealings with politicians at federal and EU level, and
with other sectors of the economy,
the media and the public. The HDE
co-operates in more than 60 national
and international organisations. As
the leading organisation for German
retailers, the HDE provides individual
companies with advice and assistance
on all practical and technical matters.
It ensures that the retail sector re-
ceives and retains the attention and
prominence that it deserves on the
basis of its economic importance.
The HDE co-operates with 14 state
associations, 70 regional associations,
26 federal trade associations, around
100 state trade associations and professional associations. The associations provide members with access to
the services of eight business advice
centres, 35 retail training centres and
technical colleges, 16 state credit
guarantee associations, accounting
centres, welfare and insurance institutions, experience-exchange groups
and advertising associations.
CONTACT
JOSEF SANKTJOHANSER
RETAIL SALES
President of the German
Retail sales excluding vehicle sales, filling
Retailers’ Association
stations, fuel and pharmacies.
(HDE – Hauptverband
des Deutschen Einzelhandels), Member of the
Nominal change vs
prev. year in percent
Retail sales
in € billion
U
U
1995 |
+0.9%
376.0
REWE-Zentral AG and of
1996 |
– 0.3%
374.8
REWE-Zentralfinanz eG
1997 |
– 1.3%
370.0
1998 |
+ 1.0%
373.7
Josef Sanktjohanser has been a member of the
1999 |
+ 0.4%
375.2
Executive Board of REWE-Zentral AG and REWE-
2000 |
+ 1.9%
382.3
Zentralfinanz eG of Cologne since March 2004.
2001 |
+ 1.4%
387.7
After studying business economics he joined the
2002 |
– 1.8%
380.7
family food retailing firm PETZ as a Managing
2003 |
– 0.7%
378.0
Partner.
2004 |
+ 2.2%
386.3
In 1986 Josef Sanktjohanser moved to REWE-
2005 |
+ 0.9%
389.7
Handelsgesellschaft Koblenz as Managing
2006 |
+ 0.5%
391.9
Director. From 1991 he managed REWE West and
2007 | approx. +1.0%
395.8
Executive Board of
worked in other management positions as
Branch Manager and Managing Director in REWE
Group. In February 2004 he was invited to join
Source: Destatis; revised reporting basis from
2004; HDE calculation; HDE forecast 2007, as at:
June 2007
the Executive Board of REWE Group. His board
responsibilities cover the business areas of
co-operation and equity participations, toom
Hauptverband des Deutschen
Einzelhandels (HDE)
Am Weidendamm 1 a
10117 Berlin
T +49 (0) 30 / 72 62 50-0
F +49 (0) 30 / 72 62 50-99
hde@einzelhandel.de
www.einzelhandel.de
BauMarkt, entertainment electronics, Cash &
Carry, Food Service and Public Affairs.
Josef Sanktjohanser has been a member of the
Board of the German Retailers’ Association since
2005 (HDE Vice President from October 2005 to
October 2006). In October 2006 he was elected
as President of HDE by the delegates’ meeting
of the retail organisation.
RETAIL SALES 1995 – 2007: for
2007 the HDE is expecting a nominal
sales increase of one percent. After
the deduction of the price rise, sales
are expected to remain below last
year’s level in real terms.
20
WANZL WORLDWIDE
AUTUMN 2007
GREAT BRITAIN
Tip-top cleaning
+ service
Symonds Hydroclean recently joined Wanzl UK. Dean Rolland, MD of this
management services company, reports on the benefits to customers.
DESIGN
How does Symonds Hydroclean help design products with regard to
improving their life expectancy?
For over ten years, Symonds Hydroclean has worked closely with its customers
to develop products and services to deliver cost-effective solutions tailored to
their needs. By taking a high-quality brand such as Wanzl, adding our experience
from servicing, listening to the needs of our customers, and then consulting with
the manufacturer we are able to improve and maximise the life expectancy of
the product.
WANZL UK – on 740 square metres of space at the country headquarters
in Warwick.
DEAN ROLLAND,
Managing Director of
Symonds Hydroclean.
MANUFACTURING
Now that Symonds Hydroclean is part of the Wanzl family, how do
you see the benefits for your customers in terms of manufacturing?
While we remain an independent supplier and work with a number of manufacturers, we now enjoy an even closer working relationship with the largest OEM
for retail products in the world. This means that we have world class benchmarks across a range of products which we can share with the customers, providing a valuable reference point for key purchase criteria including quality, price,
environmental compliance and life cycle. For the customer, this enhances their
ability to make informed choices based on the highest accepted standards for
the industry, and this is all part of the value offer which Symonds Hydroclean
brings to the market.
DELIVERY
How does Symonds Hydroclean help provide efficiency and add value
for the customer through the product and service delivery process?
Through the way we are structured both operationally and geographically,
Symonds Hydroclean is able to offer centralised services simultaneously for a
number of manufacturers. In effect, centralising the logistics chain means that
we can consolidate key operations at one point, creating efficiencies which all
help reduce cost to the customer. Just one example of this is our roll cage
assembly programme where the product is delivered direct from the manufacturer to centralised customer locations, and assembled on site to enter the supply chain as quickly as possible.
MAINTENANCE
Can you describe the extent of Symonds Hydroclean maintenance
services?
Symonds Hydroclean currently operates 65 full-time service vehicles working
out of three locations around the country. With its bespoke service manage-
ECO-FRIENDLY NEW OFFICES
FOR WANZL IN THE UK
A new, environmentally-friendly sales and administration office building was recently completed at
Wanzl headquarters in the UK. The total new floorspace
at the new Wanzl Sales and Administration offices at Warwick is 740 sq m on two floors which links through via
walkways to the original building. The modern, eye-catching
structure represents an investment of over €2 million and
features the latest hollow exterior tiles for optimum thermal
efficiency, state-of-the art air management and leisure
spaces for staff relaxation. This is the first expansion of the
main Wanzl facilities in the UK since the company began
operating there in 1980 and will help accommodate additional personnel to support Wanzl’s steadily growing
presence in the retail, logistics and industry markets. Wanzl
used local contractors to design and build the new premises
which will be formally opened later in the year.
GREAT BRITAIN
WANZL WORLDWIDE
AUTUMN 2007
21
READY FOR DELIVERY – Symonds Hydroclean maintains
around 800,000 shopping trolleys per year for retailers in
the UK.
SYMONDS HYDROCLEAN provides a full service portfolio for
customers.
SYMONDS
HYDROCLEAN –
VITAL STATISTICS
R over 400 employees based at three locations
R
R
R
R
across the UK: Rogerstone (13,500 sq m),
Abercarn (10,000 sq m) and Glasgow
(400 sq m)
800,000 trolleys are maintained nationally,
across 2,000 stores and 8,500 service visits
a year
1.5 million roll cages managed and maintained
nationally
65 mobile satellite-tracked service vehicles
over 10 national accounts, including some of
the UK’s major retail chains
BUSINESS DIVISIONS/PRODUCT LINES
Trolley Management and Maintenance
Trolley Refurbishment
Roll Cage Management and Maintenance
Electric Powered Vehicle Maintenance
Off Site Retrieval
Car Park Management
Power Products
Specialist Cleaning
Installation Works
R
R
R
R
R
R
R
R
R
WWW.SYMONDSHYDROCLEAN.CO.UK
ment system, real-time satellite tracking and service help
desk we are able to coordinate and monitor all on-site
work from start to finish, visiting over 2,000 locations
throughout the UK. Instead of equipment failing and then
reacting, we provide a tailored service programme, which
along with high-quality original equipment enables us to
offer best value and save the customer money. As part
of our forward strategy we aim to introduce new technologies and further innovations to provide state-of-the-art
maintenance services to our customers.
CONSULTANCY
Can you explain Symonds Hydroclean’s consultancy role?
Working in our consultancy role, Symonds Hydroclean is
well positioned to ensure that products interact with each
other for optimum utilisation with the retail environment.
For example, trolleys are matched to car park furniture
such as trolley parks, trolley bays and customer guidance
systems. We have knowledge and an excellent view
across a wide range of products from the manufacturer
and provide ‘best fit’ for the customer.
RECYCLING
What is Symonds Hydroclean’s offer in terms of
recycling?
Recycling has been at the core of the Symonds Hydroclean business for the last ten years, providing refurbishment, repair and retirement services in our offer of more
environmentally responsible solutions to the retail
customer. This includes stripping, re-coating of wire-based
products and re-assembly with recycled components to
increase the life expectancy of the product. There is a
growing requirement for customer and supplier to embrace
and implement solutions which reduce carbon footprint
and the overall impact of their operations on the environment, and we see this as an important part of our service
to the market. «
TIP-TOP CLEANLINESS – constant quality, germ-free water,
and an eco-friendly cleaning agent ‘Swip’.
WANZL'S ‘MOBILE
WASH STATION’ IN
GERMANY
Looking good is also important for shopping trolleys and transport trolleys. Sparkling clean trolleys
win points against the competition. Wanzl´s new
‘Clean’ service offers customers in Germany a
new cleaning service for their trolley fleets that
is kind to both trolley surfaces and the environment. Depending on the number of trolleys,
steam-jet cleaning is carried out manually or with
one of Wanzl´s mobile wash stations, which
washes up to 1,200 shopping trolleys hygienically
and with germ-free water. The cleaning agent
used is ‘Swip’, a specially developed product
certified for food hygiene and environmental
compatibility. Customers know how important
cleanliness is and enjoy the added benefits it
brings – to their image, to their competitive
position, and to product longevity.
22
WANZL WORLDWIDE
AUTUMN 2007
UKRAINE
Another home game
National chains such as ‘Amstor’ and ‘Velyka
Kyshenja’ dominate the retail market in Ukraine.
O UKRAINE 2007 – fishing for market share.
Retailing in Ukraine is booming. In 2006, the
growth rate for food and non-food was 25 percent,
and industry experts see no sign of any significant weakening in the near future. The market is dominated in
particular by national Ukrainian supermarket and hypermarket chains, such as ‘Amstor’ and ‘Velyka Kyshenja’.
‘Amstor’ was founded just four years ago and is now one
of the leading supermarket and hypermarket operators in
Ukraine, with more than 10 outlets in the chain stretching
from Kiev and Makeyevka to Zaporozhye. All stores are
in new buildings, with average sales area of approximately
5,000 sq m. Net goods sales totalled €128.3 million in
2006. ‘Amstor’ is planning to open 12 more stores in eastern Ukraine in 2007, and the opening of combined retail
and leisure centres in Kiev and Odessa (covering a total
area of 100,000 sq m), is set to follow in 2008. ‘Amstor’
also plans to expand into the DIY market under its own
brand. ‘Velyka Kyshenja’, the fourth-largest retail chain
in Ukraine, also has a strong presence, with 33 outlets in
Kiev and other major Ukrainian cities, such as Yalta, Odessa,
Nikolaev and Kharkiv. Its extensive range of discount
products is popular among shoppers in Ukraine. A further
25 stores are planned for the next two years, and ‘Velyka
Kyshenja’ also intends to enter the Moldavian market in
the second half of 2007.
But despite the strong presence of national chains,
analysts are already seeing the first signs of international market consolidation. For example, the ‘Billa’
supermarket chain, owned by REWE Group Austria, now
has nine stores in Ukraine, while Germany’s METRO Group
operates 13 cash & carry superstores. ‘Praktiker’ plans to
open its first DIY store by the end of the year. The Russian
retailer ‘Perekrestok’ also entered the market with four
outlets in 2006, and ‘Auchan’ recently acquired 20 percent
of the shares of the Ukrainian ‘Furshet’ chain. On the basis
of these developments, retail experts estimate that in the
next four years up to 50 percent of retail activities will be
in the hands of five major international retail chains. «
O ›AMSTOR‹
I THE FUN MOBIL – for shopping with children is
proving extremely popular with parents in Ukraine.
THE WANZL-MAWY TEAM with Managing Director Nataliya Kruglova (front, second from left).
WANZL UKRAINE
Wanzl began operating in Kiev through the
Wanzl-MAWY joint venture in 2003. In 2005,
Wanzl opened its own branch with 11 employees,
who have a detailed knowledge of the national
market and maintain close local contacts. The
two successful Ukrainian retailers ‘Amstor’ and
‘Velyka Kyshenja’ chose Wanzl self-service systems when equipping their new outlets. The
equipment supplied included:
R ‘EL 180’ and ‘Primo’ shopping trolleys
R ‘Ecoport’ entrance systems
R ‘Economy’ parkboxes
R Pallet and rolling containers
R ‘Swing’ fruit and vegetable racks
R Tables
R Shelving systems for print products
Wanzl plans to expand its offering in the near
future to include ‘Wanzl Services’ for the
maintenance, repair and cleaning of shopping
and transport trolleys.
P ›VELYKA KYSHENJA‹
O ‘MADE IN GERMANY’ QUALITY, like
Wanzl’s shopping trolleys, is enjoying success
in the Ukrainian market.
PREVENTION
WANZL WORLDWIDE
23
AUTUMN 2007
PoS-Check
Test thefts & mystery shopping
Highly regarded by the retail trade, Alfred Fuchsgruber is an expert
in security and service at the PoS.
Shoplifting is on the decline. According to the European Retail Theft Barometer between 2005 and
2006 the average shrinkage rate across Europe fell
by 0.4 percentage points.
Nevertheless there is no reason to celebrate, because
each year goods to the value of 14.2 billion euros are
stolen around Europe by customers, and the number of
thieves who get away with their crime is thought to be
ten to twenty times higher than the number actually
caught. Much of this retail crime – around 80 percent –
is carried out by opportunists.
SERVICE-ORIENTED:
‘11 FREUNDE’
REDUCING STOCK
LOSSES
‘11 Freunde | N.E. Team GmbH’ is a retail services
company which carries out mystery shopping
and service tests. It uses these results to devise
targeted training modules aimed at rectifying
deficits. ‘Elf Freunde’ serves primarily the needs
of the retail trade in Germany, Austria and
Switzerland.
W ENTRANCE SYSTEMS –
What can be done?
Preventing theft is better than pursuing thieves. The use
of security technology and store detectives is standard,
yet still stock losses are difficult to get under control, as
practical experience shows. So we organise intensive
workshops where sales staff themselves play the role of
thieves. Our experts carry out test thefts, followed up with
an analysis of the weakpoints at the PoS. Another one of
our services is the ‘Online Academy’, featuring lessons on
specific methods used by thieves, and how to combat
them. Many retailers have neither the time nor the budget
to organise staff training on stock losses, yet they know
they have to do something, so this represents an effective
and practical solution.
WW CHECK-OUT BARRIERS – automatically
closing gates help reduce stock losses.
WWW.ELF-FREUNDE.DE
AKADEMIE@ELF-FREUNDE.DE
ALFRED FUCHSGRUBER, Managing Director of
‘Elf Freunde | N.E. Team GmbH’
You can also carry out mystery shopping, but what
is this about?
When we get a commission for mystery shopping we
analyse the store following an extensive list of criteria,
which include shop design, product offer and service
quality. Mystery shopping is a good way of taking a snapshot of the current situation at a given store. Also mystery
shopping enables a comparison between stores in the
same company and with the competition. «
an attractive
entrance which is secure against thieves.
Stores like to have an open style
of entrance, so as to create as
pleasant an impression as possible for the customers. These
open designs, however, also increase
the incidence of theft, because it´s
easy for the light-fingered to slip out
of the store unnoticed with their illicit
goods.
Modern entrance systems from Wanzl
are an ideal way of reducing stock
losses. Attractively designed, they
also offer space for store advertising.
A range of optional functions is also
available, such as integrated customerfrequency logging (which provides management with valuable information
for use in roster planning). For the
equally troublesome exit zone Wanzl
provides check-out barriers. It´s worth
remembering that, according to research one in 200 shopping trolleys*
is pushed through the check-out with
unpaid goods.
* Survey by the EHI Retail Institute in cooperation with the Hauptverband des Deutschen
Einzelhandels (HDE)
24
WANZL WORLDWIDE
AUTUMN 2007
PASSENGER HANDLING SERVICES
AIRPORT-SHOPPING
Profitable non-aviation segment
W SINGAPORE – Transfer capital.
O ‘AIRPORT SHOPPERS’
in Dubai.
U AWARD-WINNING Munich
Airport.
I 200 SHOPS at Frankfurt
Airport.
RISING HIGH – Non-aviation sales.
Airport service
from Wanzl
The right trolleys are the ideal partner for a trip
round the shops at an airport, on both sides of
the gates. Airports choosing quality models from
Wanzl include Singapore, Dubai, Frankfurt and
Munich:
R Singapore Airport:
3,600 ’Easy 300s’
R Dubai Airport:
1,700 ‘Airport Shoppers’
R Frankfurt Airport:
1,000 ‘Airport Shoppers ES’, suitable for
escalators
R Munich Airport:
725 ‘Airport Shoppers ES’, suitable
for escalators
Michael Tscharntke, Key Account Manager of
Wanzl Passenger Handling Services (PHS), reports
on airport retailing, a high-turnover segment.
What is the ideal retailing mix at an airport?
The retail concept at airports should provide as pleasant
an environment as possible for travellers. A mix of tailormade marketing and sales promotions is designed to
appeal to consumers with high purchasing power, such as
business travellers. When letting space, it´s important to
consider the sector mix that is appropriate to the particular
location. This has to be tuned to the passengers’ needs
in order to achieve an above-average yield. Included in a
successful mix would be travel goods, books and magazines, duty-free, ‘trend products’ and international brands,
and cafés and restaurants.
I ‘AIRPORT SHOPPER’
escalator-friendly.
Why do you think airport retailing has become so
important?
As world trade and international business relations expand
airports are becoming centres of economic growth. The
non-aviation area covering retail, catering, advertising,
parking and space rental is a very profitable part. Retail
investments pay back within five years maximum, whereas
in the aviation sector, the pay back period is approximately
15 years.
Which airports have a particularly successful retail
sector?
Singapore is certainly one of the best-practice airports – it
has many transfer passengers who have a wait before their
connection departs, and they use those transfer times for
shopping or making use of the wellness services on offer.
They might also visit the casino or book in for a night at
the hotel. In the new Terminal 3, which is just being built,
no less than 20,000 square metres are being planned for
shops, restaurants and cafés. Another example is Dubai
Duty Free in the International Airport Dubai. Over the last
twenty years the company has grown to become one of
the three biggest airport retailers, with sales of over 515
million euros last year. With over 35 types of retail outlet,
Dubai Duty Free registered approx. 16 million sales transactions in 2006.
Are there any examples in Germany?
At Germany´s biggest airport, Frankfurt, passengers have a
choice of over 200 retail outlets. The most interesting part
here is Departures Area B in Terminal 1, where most passengers change planes and have time to spend shopping
while they wait. The shops are open seven days a week,
are professionally designed, with high profile lighting, and
all assistants are multilingual, and there is a very serviceoriented approach. Munich Airport also enjoys a good
reputation, and was voted in 2006 the third-best airport
internationally in the world’s largest passenger survey, conducted by the Skytrax Institute of London. Singapore and
Hong Kong were in first and second place. «
OMICHAEL TSCHARNTKE, Key Account Manager
of Wanzl PHS, is an aviation retail specialist with many
years of experience in the international airport business.
HOTEL SERVICE
WANZL WORLDWIDE
AUTUMN 2007
25
The desire to travel
High-class hotels are flourishing
With style and stars
R MÖVENPICK HOTEL HAMBURG
June saw the opening of the Mövenpick Hotel
Hamburg, which is housed in a converted water
tower in the middle of a park. The hotel offers
226 well-equipped rooms for business travellers
and tourists. It has a restaurant with a spacious
terrace, the ‘Cave’ lifestyle bar, a lounge and a
fitness and wellness centre. The 570 sq m
conference centre has space for 180 people.
Wanzl has recently been listed as an exclusive
supplier in the internal ordering webshop of
‘Mövenpick Hotels & Resorts’, which concentrates
on four- and five-star hotels. The group plans to
expand its estate from 61 hotels to a worldwide
total of 100 by 2010.
R HOTEL SCHLOSS VELDEN
The turbulent history of Schloss Velden – a
grand hotel on the Wörthersee built in 1603
(and featured in TV series) – is entering a new
chapter. This spring, the renovated castle hotel
opened as a five-star luxury hotel managed by
the ‘Capella Hotel & Resort Group’. The old part
W TIME SAVINGS – with the plate
of the castle has 39 guest rooms, a gourmet
restaurant, the historic castle bar, a wine and
trolley.
champagne cellar and a private lounge with
R SERVICE MADE EASY – the
panoramic views of the Wörthersee. A new
minibar filling trolley.
extension houses a further 66 guest rooms.
SUPPLIED BY WANZL
Wanzl supplied chambermaid
troleys, minibar filling trolleys, plate trolleys,
serving trolleys and group luggage trolleys for the Mövenpick Hotel
These are prosperous times for four- and five-star
hotels in Western Europe, particularly in Germany,
Austria, Switzerland, Liechtenstein, Luxembourg,
the Netherlands, Belgium, France and Monaco. The
RevPAR – revenue per available room – has shown doubledigit growth, according to a study by the London-based
hotel service provider ‘Smith Travel Research (STR)’. That
makes Europe the worldwide leader in the first half of
2007. The reason for the rising prices is the strong global
growth in demand for hotel accommodation at a time
when the supply of hotel rooms is growing slowly. Occupancy rates and hotel prices are consequently set to grow
further in all regions. In Europe, price rises of between two
and five per cent are expected in mid-scale hotels and
between three and six per cent in the premium category,
since the hotel market is a seller’s market in 2007. These
figures are part of the ‘Global Business Travel Forecast’ by
‘American Express’, the world’s largest provider of business
travel. «
Hamburg and Hotel Schloss Velden, along with many additional products
for professional hotel operation.
NEW HOTEL SHOP GOES ONLINE
In its new online shop, Wanzl presents its entire product range for the ‘Hotel Service’ business area. Prospective customers can obtain
detailed information on individual products,
clearly arranged in the four categories of
‘Housekeeping’, ‘Front Office’, ‘Food + Beverages’ and ‘Storage + Shelving
Systems’. Full descriptions, construction data and illustrations provide an informative overview of the range. In the event of queries, a telephone hotline is available on +49 (0) 8221 / 729-6529.
www.wanzl-hotelshop.de
26
WANZL WORLDWIDE
SERVICE
AUTUMN 2007
‘Sidebox’ coin-deposit system
Wanzl has designed the new ‘Sidebox’ coin-deposit system specially for fitting onto the kind of
shopping and transport trolleys used in DIY
stores, garden centres, home electronics stores
and C&C outlets etc. This attractively shaped, easyto-use coin-deposit system can be attached to either the
side of the trolley or the handle. It is available in two
versions – with one slot for a one-euro coin, or with two
slots, one for a euro coin, and one for a 50-cent coin.
Trolleys fitted with the ‘Sidebox’ coin-deposit system get
put back in position and row, because the specially designed stainless-steel key cannot be inserted into other
trolley models. The coin-deposit box is made of highquality plastic, is temperature- and weather-resistant,
and thus designed to cope equally well with outdoor or
indoor conditions.
6,100 trolleys for Singapore
Changi Airport Singapore has already won more than 250
awards and is an important hub for international air transportation in the Asia-Pacific region: 80 airlines fly to more than
180 cities in over 50 countries around the world. The new Terminal 3,
which is currently under construction, is due to be completed by January
of next year. The airport will then be able to handle more than 64 million
air passengers per year. By the time the terminal opens, Wanzl will supply
the airport operator, the ‘Civil Aviation Authority of Singapore’ (CAAS), with
2,500 luggage trolleys of the ‘Travel 300 Combi’ type with an extended
platform to enable users to carry even large amounts of luggage in comfort.
‘CAAS’ has also ordered 3,600 Airport Shoppers of the ‘Easy 300’ type with
a spacious basket for use when shopping in the 70 new retail outlets in
Terminal 3.
E THE NEW TERMINAL 3 is also
being designed to accommodate
the Airbus A380.
R LUGGAGE SOLUTIONS from
Wanzl for Changi Airport Singapore.
KT3 ‘Power Supply’
The new KT3 ‘Power Supply’ picking trolley guarantees comfortable, time-saving and efficient
manual order picking. High-performance, long-life batteries provide
the necessary mobile power supply
to keep peripherals such as a touch-
screen monitor, a radio scanner and
a printer ready for use throughout the
working day. This equipment turns
the KT3 ‘Power Supply’ into a mobile
control centre incorporating various
logistics processes. For example, the
order-picking process can be linked
to the computer-controlled inventory,
feedback to the warehouse management system and printing of delivery
labels.
WWW-PRODUCT PRESENTATION – LATEST
WANZL WORLDWIDE
AUTUMN 2007
27
R MOBILE – stacked GT26 shopping
O SPACE-SAVING –
baskets in a mobile basket stacker.
nesting design.
PRODUCT INNOVATIONS
‘Pick-up’ shopping trolleys
PRACTICAL –
the baskets can also
be used separately
FREE CHOICE – even when fitted with
RETROSPECTIVE
Good ideas never go out of fashion:
Removable baskets go back a long way.
In 1947 Wanzl was supplying ‘Cona’ shopping trolleys to the self-service stores
of the consumers´ cooperative ‘Produktion Hamburg’. At the time this brand
new design featured two removable
baskets. Back in those early days selfservice shopping in Germany was the
new idea, and the stores were not
very roomy, so compact trolleys with
easy-to-use baskets provided the
answer. The new ‘Cona’ model from
Wanzl fitted the bill perfectly – getting
round the narrow aisles in the new,
up-and-coming self-service sector.
two GT26 shopping baskets the ‘Pick-up’
shopping trolley still has space for a PET
drinks pack. Alternatively one of the baskets can be replaced with a drinks crate.
The new ‘Pick-up’ shopping trolley is
perfect for a quick trip round any shop.
Fitted with the robust, cleverly shaped
GT26 shopping basket, the ‘Pick-up’ is
ideal for town-centre stores, or for added
convenience, in stores that already have a
fleet of larger trolleys.
Customers love the versatility of the little ‘Pick-up’
trolley – it can take two baskets or a basket and
a drinks crate. The baskets can also be used
separately. Their concave shape and
ergonomically designed handle make light work
of shopping. «
28
WANZL WORLDWIDE
CONTACTS
AUTUMN 2007
WANZL WORLDWIDE
WANZL
Metallwarenfabrik GmbH
Bubesheimer Strasse 4
89340 Leipheim, Germany
P.O. Box 1129
89336 Leipheim, Germany
Phone +49 (0) 8221 / 729-0
Fax +49 (0) 8221 / 729-1000
info@wanzl.de
www.wanzl.com
EUROPE
SUBSIDIARIES
AUSTRIA
Wanzl Gesellschaft mbH
Deutschstrasse 12
1230 Vienna
Phone +43 (0) 1 / 616 25 46
Fax +43 (0) 1 / 616 25 46 20
wanzl@wanzl.at
www.wanzl.at
BELGIUM / LUXEMBOURG
Wanzl b.v.b.a.
Ambachtenlaan 36
Ambachtenlijke zone Haasrode
3001 Heverlee
Phone +32 (0) 16 / 40 28 30
Fax +32 (0) 16 / 40 01 69
wanzl@wanzl.be
www.wanzl.be
CZECH REPUBLIC
Wanzl spol s.r.o.
Okr.Olomouc
78347 Hnêvotín 333
Phone +42 (0) 585 / 75 15 55
Fax +42 (0) 585 / 75 15 51
Prag:
Phone +42 (0) 244 / 09 07 44
Fax +42 (0) 244 / 09 07 40
obchod@wanzl.cz
www.wanzl.cz
FRANCE
Wanzl SAS
21, Rue Westrich
BP 30134
67603 Séléstat Cedex
Phone +33 (0) 388 57 48 50
Fax +33 (0) 388 92 17 23
wanzl@wanzl.fr
Paris:
Phone +33 (0) 144 75 02 02
Fax +33 (0) 144 75 31 00
wanzl.paris@wanzl.fr
www.wanzl.fr
GREAT BRITAIN
Wanzl Ltd.
Europa House Heathcote Lane
Warwick CV34 6SP
Phone +44 (0) 1926 / 45 19 51
Fax +44 (0) 1926 / 45 19 52
enquiries@wanzl.co.uk
www.wanzl.com
HUNGARY
Wanzl Magyarorszag KFT
Kunigunda u. 58
1037 Budapest III
Phone +36 (0) 1 / 387 37 92
Fax +36 (0) 1 / 437 08 50
wanzl@wanzl.hu
www.wanzl.hu
ITALY
Wanzl Italia S.r.l.
Via Del Ferro n° 8 / 10,
Localita Averolda
25039 Travagliato
Phone +39 030 / 686 39 49
Fax +39 030 / 686 45 22
wanzl@wanzl.it
www.wanzl.com
NETHERLANDS
Wanzl Nederland b.v.
Karolusstraat 4
4903 RJ Oosterhout
Phone +31 (0) 162 / 42 22 50
Fax +31 (0) 162 / 45 46 50
info@wanzl.nl | www.wanzl.nl
POLAND
Wanzl Sp.z o.o.
ul. Mszczonowska 69
05-830 Nadarzyn
Phone +48 (0) 22 / 739 73 80
Fax +48 (0) 22 / 739 73 85
wanzl@wanzl.pl
www.wanzl.pl
RUSSIA / CIS
000 Wanzl-MAWY
Luzhniki 24 Block 9
119048 Moscow
Phone +7 495 / 504 28 67
Fax +7 495 / 504 28 69
wanzl-mawy@wanzl.ru
www.wanzl.ru
SLOVAK REPUBLIC
Wanzl SK, s.r.o.
Cukrovarská 427
926 01 Sered‘
Phone +42 1 / 317 89 13 81
Fax +42 1 / 317 89 79 28
wanzl@wanzl.sk
www.wanzl.sk
SPAIN
Wanzl Equipamiento
Comercial, S.L.
Poligono Industrial ›El Pla‹
c / Miquel Torelló i Pagès,
58 Nave 1
Apdo. de Correos 1485
08750 Molins de Rei Barcelona
Phone +34 (0) 93 / 680 36 50
Fax +34 (0) 93 / 680 36 52
wanzl@wanzl.es
www.wanzl.es
SWITZERLAND
Wanzl (Switzerland) AG
Industrie Hegi 2
9425 Thal
Phone +41 (0) 71 / 886 90 10
Fax +41 (0) 71 / 886 90 15
info@wanzl.ch | www.wanzl.ch
UKRAINE
TzOV Wanzl-MAWY
Schovkovychna vul. 42-44
01601 Kiev
Phone +380 44 / 390 11 12
Fax +380 44 / 390 11 14
wanzl-mawy@wanzl.kiev.ua
www.wanzl-mawy.com.ua
EUROPE
REPRESENTATIVES
CROATIA
Smeh d.o.o. - Gorjupova 13
1000 Ljubljana
Slovenia
Phone +386 (0) 1 / 244 08 00
Fax +386 (0) 1 / 244 08 10
info@smeh.si
CYPRUS
P.C. Orinos Ltd.
P.O. Box 21285 | 1505 Nicosia
Phone +357 (0) 22 / 45 84 00
Fax +357 (0) 22 / 76 76 54
DENMARK
Expedit a / s
Toftegaardsvej 4
P.O. Box 86
8370 Hadsten
Phone +45 87 / 61 22 00
Fax +45 87 / 61 23 00
expedit@expedit.dk
ESTONIA
Melton
Peterburi Tee 71
11415 Tallinn
Phone +372 (0) 6 / 20 50 51
Fax +372 (0) 6 / 20 50 52
melton@melton.ee
FINLAND
Expedit a / s filial i Finland
Laippatie 19 B
00880 Helsinki
Phone +358 207 43 36 40
Fax +358 207 43 36 49
expedit@expedit.fi
GREECE
Voyatzoglou Systems S.A.
12 km Nat. Road, Athens, Lamia
14451 Metamorfosi
Phone +3 (0) 210 / 288 86 00
Phone +3 (0) 210 / 288 86 45
Fax +3 (0) 210 / 288 86 99
LATVIA
Kompanija Vitrum
G. Astras 3a
1082 Riga
Phone +371 (0) 7 / 80 23 84
Fax +371 (0) 7 / 80 23 87
vitrum@vitrum.lv
LITHUANIA
UAB Husas
Pramones g. 141
2000 Vilnius
Phone +370 5 / 260 74 52
Fax +370 5 / 267 03 40
biuras@husas.lt
MACEDONIA
MAG Commerce
Str. Zelevo 3-3 / 9
1000 Skopje
Phone +389 (0) 2 / 307 65 93
Fax +389 (0) 2 / 307 65 93
Mobile +389 (0) 70 26 64 59
goran@magcommerce.com.mk
MALTA
Creative Refurbishing Centre
(Malta) Ltd.
Tilio’s Bldgs., St.Paul‘s street
NXR 03 Naxxar
Phone +356 21 / 41 94 00
+356 21 / 41 96 00
Fax +356 21 / 41 95 00
Mobile +356 99 47 94 00
info@crcmalta.com
www.crcmalta.com
NORWAY
Expedit Norge a / s
Hvamveien 4
2026 Skjetten
Phone +47 64 83 13 00
Fax +47 64 83 13 99
post@expedit.no
PORTUGAL
Distrol
Av. Oscar Monteiro Torres,
37 A-C 1000-216 Lisbon
Phone +351 (0) 21 / 79 60 13 6-9
Fax +351 (0) 21 / 796 23 29
distrol_armetal@hotmail.com
ROMANIA
Eurofit / Vozatyoglou Systems
Romania SRL
St. Viitorulu 199, sect. 2
Bucharest
Phone +40 (0) 21 / 212 39 90
Fax +40 (0) 21 / 212 39 64
Gabriel.B@Eurofit.ro
SERBIA-MONTENEGRO
Sun & Dun.a.v.
Vojvodanska 75
22304 Novi Banovci
Phone +381 (0) 22 / 34 22 59
Fax +381 (0) 22 / 34 22 42
Mobile +381 (0) 63 391 530
office@sun-dunav.co.yu
SLOVENIA
Smeh d.o.o. – Gorjupova 13
1000 Ljubljana
Phone +386 (0) 1 / 244 08 00
Fax +386 (0) 1 / 244 08 10
info@smeh.si
SWEDEN
Expedit Sverige AB
Gårdsfogdevägen 16
SE-168 66 Bromma
Phone +46 (0) 8 626 07 70
Fax +46 (0) 8 627 02 11
office@expedit.se
www.expedit.se
TURKEY
ÜCGE Magaza Ekipmanlari
PAZ.SAN.TIC.AS
Bursa Oranize Sanayi Bolgesi
Kahverengý Cadde No. 16
16159 Bursa
Phone +90 (0) 224 / 280 00 00
export@ucge.com
OVERSEAS
SUBSIDIARIES
AUSTRALIA
Wanzl Australia Pty. Ltd.
97 Highbury Road
BURWOOD VIC 3125
Phone +61 (0) 3 / 98 08 22 99
Fax +61 (0) 3 / 98 08 22 66
info@wanzl.com.au
www.wanzl.com
CHINA
Wanzl Commercial
Equipment (Shanghai) Co., Ltd.
No. 838 Shu Hai Rd,
Song Jiang Industrial Zone (East),
Shanghai 201611
Phone +86 (0) 21/6760 1558
Fax +86 (0) 21/6760 1658
wanzl@wanzl.com.cn
www.wanzl.com.cn
SOUTH KOREA
Wanzl Korea Ltd.
1F., Sorimwon Bldg., 180-407,
Bongcheon-Dong, Gwanak-Gu
Seoul 151-815
Phone +82 (0) 2 / 877 14 31
Phone +82 (0) 2 / 877 14 03
Fax +82 (0) 2 / 877 14 32
info@wanzl.co.kr
www.wanzl.com
UNITED ARAB EMIRATES
Wanzl Middle East FZE
Gold & Diamond Park
Building 5, Office 110
P.O. Box 262007
Dubai, U.A.E.
Phone +971 (0) 4 341 9555
Fax +971 (0) 4 341 9595
info@shopfitting.ae
www.wanzl.com
OVERSEAS
REPRESENTATIVES
ARGENTINA
Fabrica de Envases
Automaticos S.A.
Avda. Andrés Rolón 25 47
(1643) Beccar | Buenos Aires
Phone +54 (0) 11 / 47 43 84 05
Fax +54 (0) 11 / 47 42 21 37
feasa@feasa.com.ar
AUSTRALIA
Brice Australia Pty. Ltd.
19 Evans Street
P. O. Box 228
BURWOOD, VIC 3125
Phone +61 (0) 3 / 98 88 71 25
Fax +61 (0) 3 / 98 88 79 09
LDaniel@briceaust.com.au
CHILE
Porta Nuova S.A.
Santo Domingo, 4780
Quinta Normal
Santiago
Phone +56 (0) 2/392 74 01
Fax +56 (0) 2/773 21 47
sigridmaser@portanuova.cl
DOMINICAN REPUBLIC /
CARIBBEAN
CORTINOVA, S.A.
Edificio Martinez Burgos
Ave. Sarasota #24
Ensanche Bella Vista
Santo Domingo
Phone +1 809 / 537 77 00
Fax +1 809 / 537 79 00
Mobile +1 809 / 399 72 69
mariaemaldonado@hotmail.com
romartinezgon@hotmail.com
ECUADOR
Unikert de Venezuela C.A.
Centro Empresarial Torre
Humboldt, Piso 14, ofic. 14-02
Urb Parque Humboldt Prados
del este
1080 Caracas | Venezuela
Phone +58 (0) 2 / 129 75 09 35
Fax +58 (0) 2 / 129 75 0 1 50
info@unikert.com.ve
INDIA
Bizerba India Private Limited
EL-100, TTC Industrial Area
MIDC, Mahape, Navi Mumbai
Maharashtra
India – 400705
Phone +91 (0) 22 / 2768 2918
+91 (0) 22 / 2768 1299
Attn. Sudhir Balakrishnan
INDONESIA
PT. Celsius Jaya
Jl. Sunter Paradise II
Blok K No. 43
Jakarta 14350
Phone +62 (0) 21 / 640 43 13
Fax +62 (0) 21 / 640 43 14
celcius@indosat.net.id
PHILIPPINES
Target Displays Co. Inc.
6th Floor, Fortune Building
160 Legaspi Street
Legaspi Village
Makati City 1229
Phone +63 (0) 2 / 891 36 07
Fax +63 (0) 2 / 891 36 09
felix@targetdisplay.com
www.targetdisplay.com
SAUDI ARABIA
Packaging Equipment &
Supplies Co. Ltd. (Zultec)
P.O. Box 52721 | 21573 Jeddah
Phone +966 (0) 2 / 670 04 90
Fax +966 (0) 2 / 670 03 41
info@zultec.com
ISRAEL
R. Goldstein & Co. Ltd.
P.O. Box 136
Kfar Chabad Post
60932 Moshav Safaria
Phone +972 (0) 3 / 96 07 91 89
Fax +972 (0) 3 / 96 07 921
amos1000@bezeqint.net
SINGAPORE
John Chen (Pte) Ltd.
6 Little Road
Singapore 536984
Phone +65 62 85 21 22
Fax +65 62 85 30 68
jc.sgp@johnchen.com.sg
www.johnchen.com.sg
JAPAN
CEEV Cooperation Expectation
Emotion Viva
Takashio-cho 2-9
Koshien Nishinomiya
6638166 Hyogo
Phone +81(0)798/ 46 68 02
Fax +81(0)798/ 46 68 05
SOUTH AFRICA
Top Assist 13 (Pty) Ltd.
18C Eastry Road Claremont
Cape Town 7708
Phone +27 21 / 683 58 23
Fax +27 21 / 683 58 23
Mobile +27 / 828 24 06 43
gero@telkoma.net
JORDAN
Abdin Industrial Est.
Mr. Firas Abdin
Bayader Wadi El-Seir, Industrial St.
11814 Amman
Phone +962 (0) 6 / 586 55 36
Fax +962 (0) 6 / 586 37 07
headoffice@abdin.com.jo
TAIWAN
Willington Fabrikations
Rm 603, Gold Stone Building
380 Lin Sheng North Road
Taipei 1045
Phone +886 (0) 2 / 25 11 51 68
Fax +886 (0) 2 / 25 22 25 21
willingt@ms9.hinet.net
KUWAIT
Al Hasawi
Refrigerator & Water
Cooler Factories
P.O. Box 1175 Safat
13012 Safat Kuwait
Phone +965 (0) 476 91 00
Fax +965 (0) 472 00 91
sales@alhasawi.com
THAILAND
Prolink Secure-Tech Ltd., Part.
390 / 2 Moo 7 Thaeparak Rd
Samrongneau, Muang
Samuthprakarn 10270
Phone +66 (0) 2 / 383 55 97
Fax +66 (0) 2 / 759 54 14
ext. 0
patita.b@chula.ac.th
MALAYSIA
Panmatex Trading Sdn.Bhd.
No.12, Jalan BK 1 / 12
Bandar Kinrara Industrial Park
Bandar Kinrara, Off 6 1 / 2 Miles
Jalan Puchong
58200 Kuala Lumpur
Phone +60 (0) 3 / 80 75 80 08
Fax +60 (0) 3 / 80 75 90 09
panmatex@streamyx.com
TUNISIA
Multiprotect+
P.O. Box 257
Cité Jamil – Menzah 6
2091 Tunis
Phone +216 (0) 21 / 21 88 88
Fax +216 (0) 71 / 88 32 22
sslimi@multiprotectplus.com
sslimi@tunet.tn
MEXICO
EQUIPAMIENTO
Y MAS S.A. DE C.V.
Omega # 278
Col. Romero de Terreros
Del. Coyoacan
CP 04310 Mexico DF
Phone +52 55/55 49 31 10V
Fax +52 55/10 84 26 50
Mobile +52 55/51 03 43 43
roberto.mendoza@
equipamientoymas.com
NEW ZEALAND
NZ Retail Equipment Ltd
12 Ash Rd, Manukau City
P. O. Box 98916 SAMC
New Zealand
Phone +64 (0) 9 / 262 30 44
Fax +64 (0) 9 / 262 30 66
PERU
Unikert de Venezuela C.A.
Centro Empresarial Torre
Humboldt, Piso 14, ofic. 14-02
Urb Parque Humboldt Prados
del este
1080 Caracas | Venezuela
Phone +58 (0) 2 / 129 75 09 35
Fax +58 (0) 2 / 129 75 0 1 50
info@unikert.com.ve
UNITED ARAB EMIRATES
Expo Spec. Equipment Co.
P.O. Box 90022
Deira Salahuddin Str.| Dubai
Phone +971 (0) 4 / 266 60 42
Fax +971 (0) 4 / 266 27 16
expodxb@eim.ae
URUGUAY
Acondicionamiento
Integral S.A.
Juan D. Jackson 1202
Montevideo
Phone +598 (0) 2 / 400 14 14
Fax +598 (0) 2 / 408 66 23
danman@adinet.com.uy
VENEZUELA
Unikert de Venezuela C.A.
Centro Empresarial Torre
Humboldt, Piso 14, ofic. 14-02
Urb Parque Humboldt Prados
del este
1080 Caracas | Venezuela
Phone +58 (0) 2 / 129 75 09 35
Fax +58 (0) 2 / 129 75 0 1 50
info@unikert.com.ve
ICELAND
Rymi ehf.
Hateigsvegi 7 | P.O. Box 5091
125 Reykjavik
Phone +354 (0) 1 / 511 11 00
Fax +354 (0) 1 / 511 11 10
kristin@rymi.is
CONTACT DETAILS OF FURTHER REPRESENTATIVES
CAN BE SUPPLIED UPON REQUEST.