Credit Unions in the News - Idaho Credit Union League

Gem
Gem
Volume 52, No. 12
A Publication of the Idaho Credit Union League
IN THIS ISSUE
It’s Election Time Again
2
Apply for a League Scholarship Today! 2
CUNA Mutual Group’s Lender
Development Program® Marks
10-Year Anniversary
2
Bob Trunzo to Succeed Jeff Post as
President/CEO of CUNA Mutual Group 3
One Month and Closing
4
The Financial Check-In: Get Personal
with Your Lending Marketing
4
Idaho Governmental Affairs
Conference 2014
5
Idaho Reached Annual Credit Union
House Contribution Goal
5
Scenic Falls FCU Proves Now is the
Time to Get Back Into the Credit Card
Business5
CUs, FIs In Idaho Team Up For
Unbanked6
There’s an App for the Growing
Preference for Mobile Banking
6
Credit Unions in the News
7
IDAHO CREDIT UNION LEAGUE
A N D A F F I L I AT E S
© 2013 Idaho Credit Union League
The Gem is a monthly publication of the Idaho
Credit Union League, 2770 Vista Avenue,
Boise, ID 83705
Telephone (208) 343-4841
Fax (208) 343-4869
www.idahocul.org
Click here to Like us on facebook
Board Chair: Shane Berger, Beehive FCU
Interim President: Kathy Thomson
Editor: Nancy Bernhard
December 2013
Who Will Be the Next
Professional &
Volunteer of the Year
Award Winners??
E
ach year since 1989, the Idaho Credit Union League has honored one
outstanding professional and one outstanding volunteer who epitomize the
ideal of the credit union way of life. These individuals have received the
awards for selflessly giving their time, efforts, and talents to the support
and promotion of the credit union idea and the betterment of credit unions
in Idaho and beyond our borders.
Any employee, director, or committee member of a League-affiliated credit union or chapter can send in a nomination. Nominations for Credit Union
Professional of the Year must be received at the League office by January 21,
2014. The deadline to submit nominations for Credit Union Volunteer of the
Year is February 5, 2014. Nominations can be submitted via mail, email, or
fax.
The award winners will be honored at the League’s 2014 annual meeting on
Friday, May 16, at The Riverside Hotel in Boise, Idaho. At that time, they will
receive a certificate and lapel pin recognizing their achievement. In addition,
a contribution of $250 to the National Credit Union Foundation will be made
in the winners’ names.
So, who will win these distinguished awards for 2013? The Awards Committee won’t pick your choice unless you take the time to submit a nomination.
The nomination procedure is simple. You’ll find the forms on our website at
www.idahocul.org under Awards.
It’s Election Time Again
On December 6, 2013, the Nomination Notice for two At-Large Directors to serve on the Idaho Credit Union League Board
of Directors will be emailed to Idaho credit union CEOs. Each Regular member credit union of the League has the right to
nominate one and vote for two At-Large Directors. Shane Berger, CEO of Beehive FCU in Rexburg, and Brent Neibaur, CEO of
Advantage Plus FCU in Pocatello, are the two incumbents.
Nominations must be submitted and received by the Audit Committee no later than 5:00 p.m. on Tuesday, January 28, 2014.
To make a nomination, the Board Chair of a Regular member credit union must complete and return the Nomination Form
that will be attached to the email. Also, the nominated candidate must submit a Candidate Profile with their nomination.
Each Regular member credit union is asked to complete and return a Certificate of Delegates form for 2014. This is necessary
so league staff knows who to send ballots to. This form should also be returned no later than January 28, 2014.
Eligibility
To be an eligible candidate for the At-Large Director position, an individual must be an employee or active volunteer official
who is also an appointed delegate of a Regular credit union member of the League and must be nominated by that credit
union. The nomination must be in writing. No seconds are required. No credit union may have more than one director on the
board at any one time. No individual may hold more than one seat on the Board.
Terms of Office
The term of office of League Directors commences on the last day of the League Annual Meeting following their election and
continues for three (3) years.
Dates of Election
Regular member credit unions will be able to vote for the two At-Large Directors from Thursday, February 27, 2014 to 5:00
p.m. on Thursday, April 3, 2014. To vote, credit unions must have paid their League and CUNA dues by February 1, 2014.
Apply for a League Scholarship Today!
Applications are currently being accepted for scholarships to a published list of 2014 educational events sponsored by the
Idaho Credit Union League and CUNA. Scholarships are available to board and committee members, as well as credit union
employees. If anyone from your credit union would like to apply, please have them complete an application form including
essay and return it to the League office by Monday, December 9, 2013.
The maximum scholarship per individual per calendar year is $500. The maximum amount awarded to a credit union shall not
exceed $1,000.
The League’s Scholarship Committee will evaluate each application individually, based strictly on content. Applicants will be
notified regarding their requests by January 6, 2014. Scholarship funds are disbursed upon confirmation of the successful
completion of the event.
If you have questions regarding the content of an event or need an Application Form, please call Karen Burns at (208) 3434841 or toll free (800) 627-1820, extension 131 or email kburns@idahocul.org.
CUNA Mutual Group’s Lender Development Program®
Marks 10-Year Anniversary
Early Adopters Have Reaped Benefits for Members and Credit Union Bottom Lines
Sixty-one credit unions have achieved remarkable results for their members and their bottom lines on the 10-year anniversary of CUNA Mutual Group’s Lender Development Program® (LDP). Since the program’s inception in 2003, the 61 charter
credit unions have experienced an average payment protection participation lift of 20 percentage points.
“Before LDP, we’d just throw out a payment protection goal and try to figure out how to meet it,” recalled Chris Loseth, CEO
of Potlatch No. 1 Federal Credit Union (P1FCU), in Lewiston, Idaho. “LDP brought focus to the credit union. It helped us build
an understanding of how the protection products benefit our members and why they are good for the credit union.”
It’s difficult for Loseth to remember what it was like before his credit union joined LDP because P1FCU was the first credit
union to serve as a pilot LDP credit union in 2003.
“At first, staff members were uncomfortable offering payment protection because they didn’t really understand it,” said
Loseth. “Now, they have personal stories to share with members and know how to educate and answer member questions
because they’ve witnessed how payment protection really does pay off.”
Early on, P1FCU’s goal for participation was 30 percent. Today, the credit union is consistently running between 42 to 45 percent, slightly above P1FCU’s peer group, Loseth remarked.
2
Continued from pg. 2
“LDP has helped us understand the role the protection products play in our member’s financial
life,” said Loseth. “We don’t offer them to make money; we offer them because we know they
help our members. We know claims are paid. The more we educate, offer and protect, the
more we are doing to protect our members’ future financial well-being.”
Over the years, P1FCU has increased its non-interest income for insurance products by 344
percent, which directly correlates with more members having coverage, Loseth said. “Our level
of non-interest income for CUNA Mutual Group debt protection and other related insurance
products, at the 42 to 45 percentage rates, has resulted in an increase from approximately
$238,000 to $1,055,000 annually,” said Loseth.
“At the end of the day, we’re all working together so our credit union members have that good,
old peace of mind that everybody talks about,” said Loseth.
Collectively, the 61 credit unions that began utilizing LDP in 2003 have achieved incredible
results, including:
Chris Loseth
Presidendt/CEO P1FCU
• Experiencing an average payment protection participation lift of 20 percentage points after joining the program;
• Helping protect more members, resulting in more than $250 million in claims payments; and
•Earning an average of seven times more revenue from CUNA Mutual Group’s payment protection products in 2012 compared with credit unions not on the program.
“LDP was developed on the best practices of high-performing, results-driven credit unions,” said Karim Habib, director of
lending, CUNA Mutual Group. “As changing needs arise, the program’s multi-discipline approach continues to evolve to help
enhance credit unions’ financial results through deeper member relationships that uncover and meet more member needs.”
Today, more than 900 credit unions use LDP techniques and resources to grow their financial results and enhance their member experience. As a group, these 900 LDP credit unions:
•Earn five and a half times more revenue from CUNA Mutual Group’s payment protection products than credit unions not
on the program;
•Experience a 19.4 percent increase on their entire credit insurance book of business within the first three years of the
program; and
•Earn 40 more basis points in fee and other income than credit unions not on the program.
“We’re incredibly thankful for our LDP credit unions, and recognize their continued ownership of the program has paved the way
for other credit union successes, too,” said Habib. “Their enthusiasm and participation in the program helps us evolve the program, and better educate other credit unions on how to make more profitable loans, and maximize every lending opportunity to
meet more member needs.”
To learn more about LDP, visit www.cunamutual.com/LenderDevelopmentProgram.
Bob Trunzo to Succeed Jeff Post as President/CEO of CUNA
Mutual Group
The CUNA Mutual Group Board of Directors has named Bob
Trunzo as the next president and chief executive officer of
CUNA Mutual Group, succeeding Jeff Post, who is retiring.
The appointment is effective January 1, 2014. Since joining
CUNA Mutual Group in June of 2005, Trunzo has held a number of senior leadership positions, most recently as president
of CUNA Mutual Group Insurance and Financial Services.
Trunzo becomes the eighth president of CUNA Mutual Group
in its 78-year history.
“Bob is uniquely qualified to carry on the work we started
nine years ago to help credit unions, their members, small
business owners and America’s farmers reach their financial
goals. He has been an integral part of what we built and is
the best person to carry the vision forward,” Post said.
Trunzo received his bachelor’s degree in political science from
the University of Kentucky and his law degree from Mar-
quette University. He also completed the Kellogg School of Management Executive Program at Northwestern University in 2011.
In his role as president of CUNA Mutual Group Insurance and
Financial Services, Trunzo was responsible for the products, distribution and service of the company’s U.S. credit union business
as well as its 401(k) business. Trunzo was responsible for nearly
3,000 of the company’s, 4,500 employees and approximately $2
billion of CUNA Mutual Group’s annual revenue.
Post joined CUNA Mutual Group in January of 2005. He led a
multi-year transformation plan that repositioned the organization
for success in the credit union marketplace and beyond. The plan
includes reinvention of CUNA Mutual Group’s sales distribution
model and its customer service, product and investment strategies. He will be assisting the Board and Bob to assure a smooth
transition through July of 2014.
3
One Month and Closing…
On January 10 and 18, 2014, the new Consumer Financial Protection Bureau (CFPB) mortgage rules will take effect and
lenders will have to comply with a host of new regulations. Last month’s issue of the Gem included a brief article about the
National Credit Union Administration’s newsletter articles addressing implementation of the new rules and included a link to
the first article in the three-part series. NCUA has since published the second and third articles and credit unions can access
them online here: http://www.ncuareport.org/ncuareport/october_2013#pg1 and here: http://www.ncuareport.org/ncuareport/november_2013#pg1.
The October issue addresses:
Mortgage Loan Originator Compensation and Qualification Practices (effective 1/10/14);
•Appraisals for Higher Priced Mortgages (effective 1/18/14); and
•Mortgage Loan Servicing (effective 1/10/14).
The November issue addresses:
•Ability-to-Repay and Qualified Mortgage Standards Under the Truth In Lending Act; and
•High-Cost Mortgage and Homeownership Counseling Amendments (HOEPA Rule).
In addition to these resources from NCUA, the CFPB’s website contains many useful implementation resources. Particularly useful is the agency’s “2013 CFPB Dodd-Frank Mortgage Rules Readiness Guide,” which can be found here: http://files.
consumerfinance.gov/f/201307_cfpb_mortgage-implementation-readiness-guide.pdf. Finally, don’t miss the Credit Union
National Association’s many helpful resources, which can be found here: http://www.cuna.org/Webassets/Pages/Content.
aspx?id=61473&ct=828aec4c54857addc987e208d926175435ffcee4671f814e4df2b58bc86d12830fb49d7561a3b893ffd31bc27aec888368848af64f44b1aecce0eecd6f5ad1b3.
The Financial Check-In: Get Personal with Your Lending Marketing
By Karim Habib
Personal, one-on-one service is a cornerstone of the credit
union brand. But not enough credit unions extend the
personal touch into their lending marketing. Mass marketing, such as media ads, treats all members the same. Get
personal with your lending marketing—it’s the best way to
know you’re offering members what they really need, especially in a changing technological environment with social
media and mobile banking. A great tool for establishing a
direct link is the “financial check-in.”
Lead your calls with a tangible benefit based on a segmented
campaign. An auto loan recapture campaign is one example.
If you’re offering members whom you know have a competitor’s auto loan a better rate and/or lower payment (as
most members are payment driven), and maybe a small
gift such as a gas card or 1% cash back on transferred loan
amount(s), you’re probably not wasting that person’s time.
And once you’ve got their attention, you can ask strategic
questions about their other needs.
Every credit union defines its own version of a financial
check-in, depending on its member profile and its staff’s
capabilities. Credit unions with successful financial check-in
programs, however, tend to do most of these things:
3. Establish an Outbound Calling Program
Calling members is a cost-effective method of conducting
financial check-ins. If you don’t have a dedicated call center,
you can still run a worthwhile campaign with your lending
staff calling, say, seven members per week—one every day.
That’s all. You’ll be surprised at how well this can work.
1. Pursue the Primary Goal of Learning, Not Selling
Yes, you should be offering a benefit in return for a sale as
part of your check-in (see quality #2). But the underlying
purpose of contacting members is to find out what they
need that your credit union can provide. This isn’t a simple
task. You must respect your members’ time and privacy.
For example, asking point-blank questions about marital/
family status isn’t always possible or advisable.
However, you can learn to quickly and respectfully engage members in a conversation. It could be as simple as
asking, “When was the last time you had your insurance or
wealth management portfolio reviewed by a professional?”
Or, “Have there been any job or family changes recently
that made you think it might be time to review your financial situation and options—like retirement plans, savings,
new home or vehicle purchases, that kind of thing?”
The key is approaching cross-selling as a process of learning enough about members to educate and offer them
useful, relevant solutions. This is a healthy mindset for employees, as opposed to pressuring them to push products.
2. Make a Good Opening Offer
Most members won’t have the time or patience for a general, “Hey, just calling to see what’s up with you…” call.
It also won’t cut it to call every member with the same
generic offer.
4. Focus on the Most Loyal Members
Some credit unions focus lending marketing on members
who have only one or two relationships. Focus at least some
of your financial check-in campaigns on members who have
the most relationships with you. Don’t take them for granted,
and don’t assume they won’t be willing to move even more
business your way. These members have already demonstrated their loyalty.
5. Make the Most of Every Lending Opportunity
As the lending business shifts more to remote channels,
lenders can’t afford not to use every touch point with members to learn more about their financial situations. Loan closings, for example, are a perfect time for a financial check-in.
Learn whether payment protection is a viable option for the
loan. Or maybe you can save the member money through
a refinancing or by beating a competitor’s rate on an existing loan. So many possibilities – for those who are willing to
simply ask.
Karim Habib is the Director of Lending for CUNA Mutual
Group. Contact him at Karim.Habib@cunamutual.com.
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Idaho Governmental Affairs Conference 2014
Plan to attend the League’s 17th annual Governmental Affairs
Conference on February 12, 2014 at The Grove Hotel in downtown
Boise. Credit union representatives from around the state will gather in the State Capital to hear national and state legislators discuss
issues important to credit unions and Idahoans.
As in past years, attendees will share a meal together with state
legislators from their respective districts – this year a lunch, rather
than an early morning breakfast. In addition, the conference will
feature recognized experts and political party representatives presenting their ideas on government, the upcoming legislative session
and answering your questions.
More information and registration instructions will be sent to member credit unions in the coming weeks. Mark your calendars
now and be in Boise to engage your government leaders in February!
Idaho Reached Annual Credit Union House Contribution Goal
Credit Union House is an integral component of the credit union advocacy effort. In early
October, CU House was the stage for CUNA’s highly successful social media “Don’t Tax My
Credit Union” rally. Sustained annual giving from credit unions provides the funding for ongoing, daily operations. Each state has an annual contribution goal, and reaching this goal
will ensure Credit Union House is fully sustained through credit union contributions. Contributor numbers increased to 387, which is up from 310 in July and an overall 5% increase
from this time last year. Idaho has reached their annual contribution goal along with eleven
other leagues representing 17 states.
Scenic Falls FCU Proves Now is the Time to Get Back Into the
Credit Card Business
One year after reintroducing its credit card portfolio, Scenic Falls Federal Credit Union of Idaho Falls, ID has added 641 new
accounts and met its credit line goal before the projected date. Of the new accounts, 82% are active, exceeding the CSCU peer average of 70%; and 77% of
the active accounts are revolving, above the CSCU peer average of 67%.
“We are in the same boat as many credit unions who sold their portfolios years
ago because of economic pressures and are now getting back into the business,” said Mary Taylor, vice president, Scenic Falls Federal Credit Union. “We
have successfully penetrated our membership by offering a desirable card and
solidifying quality accounts, with delinquencies being close to zero.”
To successfully re-launch its credit card, Scenic Falls ensured complete product
knowledge and awareness among employees, and offered monetary incentives
for employees landing new accounts. Scenic Falls promoted its “best rate” of
five percent off the member’s approved rate on balance transfers for six billing cycles. Scenic Falls also attributes its success
to support received from all areas of the credit union, from the customer support call center to its drive-through tellers.
Taylor added, “They say you can’t cross sell in the drive-through, but we proved that wrong.”
Scenic Falls utilized multiple mediums to promote the credit card: in its lobby; in the member newsletter; through a promotional message printed on banking receipts to encourage applications; and by cross-selling the card along with pre-approvals
on all in-house loans. Scenic Falls is now shifting its focus to driving more usage by offering double rewards on gas, groceries
and eateries using CSCU’s ScoreCard® rewards program.
“We are seeing a surge of credit unions re-entering the credit card space after being forced to sell their portfolios five years
or so ago due to the economy,” said Dean Knudtson, senior portfolio consultant, CSCU. “Scenic Falls has done all the right
things to penetrate and encourage activation and usage among members, as evidenced by their overwhelming success in the
first year alone.”
Schedule a consultation with the Portfolio Consulting Services department to see how your credit union can see rave results
like Scenic Falls FCU did when they re-entered the card issuing business. Schedule a consultation at 888.930.2728 ext. 307
or visit www.cscu.net/pcs.
5
CUs, FIs In Idaho Team Up For Unbanked
Two credit unions are among the Idaho financial institutions that are helping the state’s unbanked population rejoin the financial services mainstream.
The Bank On program, which launched in August in partnership with the United Way of the Treasure Valley and Idaho Department of Finance, will offer a checking account to people who take five financial literacy classes at any of the 10 financial
institutions participating in the program (Idaho Business Review Oct. 21).
Icon CU, Boise, and Simplot Employees CU, Caldwell, are participating in the Bank On program.
“We have a strong relationship with the United Way,” Connie Miller, Icon CU president/CEO, told News Now. “They approached
us and asked us if we wanted to participate. Because education is such a key component of what we do, we were all over it.”
Members and customers with unpaid fees or negative balances are often referred to ChexSystems, a consumer-reporting
agency similar to a credit reporting agencies. ChexSystems notifies financial institutions when an account-holder has a history of account mishandling.
“Once a person is flagged by ChexSystems, opening a checking account can be a challenge,” Miller said.
“Icon CU already has programs in place to offer second-chance opportunities for members who had problems with loans and
checking accounts in the past,” Miller said.
“That philosophy is part of who we are,” she added.
The Bank On program won’t remove people’s names from ChexSystems, but it will give them access to a checking account at
any of the credit unions or banks participating in the program.
Bank On offers five classes designed by the Federal Deposit Insurance Corp. that can be taken in-person or online. Class topics include using a checking account responsibly, preparing a personal budget and saving money for long-term goals. The ten
financial institutions supplied funding for the program as well as staff who will volunteer to teach classes.
More than 60 other Bank On projects are working in the U.S.
“Icon CU is advertising the program in its branches and financial classes, and at events for Big Brothers/Big Sisters, which it
sponsors. One of the biggest challenges will be promoting the program, but Icon CU is in it for the long haul,” Miller said.
“When we look at the various social challenges that we have in our culture, almost all of them have this financial component,”
Miller said. “If we can tackle the financial side, how many other issues will it help alleviate in our society?”
There’s an App for the Growing Preference for Mobile
Banking
Smartphones are as much a part of today’s daily activities as that morning cup of coffee. Recently, International Data Corporation (IDC) reported 49% of the U.S. population uses a smartphone and projects by 2017 that number will rise to over 68%.
Add to that all the iPads, iPods, and tablets, and you will soon realize the Mobile
Revolution is exploding.
Currently, mobile apps make up the core of smartphone usage, a whopping 84%,
while actual voice calls only represent 16%. This continual rise in the adoption
rate of mobile apps is now getting the attention of credit unions. This is reinforcing the decision that if they want to capture and retain membership, credit
unions need to look at mobile to remain competitive. A recent report prepared by
the Aite Group projected the number of people banking on their phones will triple
by year 2016.
The mobile app selection process can become very complex, especially when you
factor in all the device types (e.g. smartphone, tablet). When deciding to enter
into the mobile market, it is crucial that the app work across the span of all devices. Credit unions should look at their members’ wants and needs when choosing a mobile app provider. Most members are looking to perform core transactions (e.g.
check balances, transfer funds, make deposits). Although core transactions are valuable, credit unions need to focus on the
audience they are looking to attract. The 2012 Federal Reserve Mobile Banking and Payments Survey monitored mobile usage
over the past 12 months and found 43.5% were in the age bracket of 18-29 years old and 35.7% were in the 30-40 bracket.
Also part of that same study was a listing of the key functions performed by mobile users. At the top of the list were checking
balances and transactions, downloading the mobile app, transferring money between accounts, receiving text message alerts,
making a bill payment, locating the closest in-network ATM, and depositing a check utilizing their phone.
Many institutions are finding that loan application functionality is vital to the total mobile experience. CUNA Mutual Group
recently launched its Smartphone Loan Technology and after two years has surpassed the $1 billion mark and receives $2.4
million in loan requests per day VIA mobile devices. In conclusion, you can see that mobile banking is here and the time to
act is now! Mobile is a solution your members are asking for and is a tool for your credit union to attract and retain membership, which is vital to your continued growth. Let us help you make an informed decision about entering the mobile market.
We are so confident in our ability to offer you a superior Mobile Solution; we are prepared to waive our normal set up costs
during the remainder of 2013 to get you started. This is a $3,295 value!!
Contact Gail Machos, gmachos@idahocul.org or LSC at sales@lsc.net to learn more about this exciting offer.
6
Credit Unions in the News . . .
Potlatch No.1 Federal Credit Union Supports the Local Community
Fall Football Fridays are a fun
way to support our local, college
and pro football teams at P1FCU.
Go Seahawks!
So proud of the Lady Bengals Volleyball Team from Lewiston
High School! Special shout out to the girls from the P1FCU
family, Brittany and Makayla! Back to back state champs!
Members of the local American Legion Post honored P1FCU
Mortgage and Business Services Center with a special flag
raising ceremony.
Icon Credit Union Holds Its Annual IConnect
Meeting in Boise
Every Veteran’s Day, Icon Credit Union holds its
annual IConnect meeting in Boise, Idaho. IConnect
is both an event for cultural development within the
company and an opportunity for guest speakers to
come and give presentations to the entire Icon family. This year, speakers were: Meredith Hurt, Political
Programs Director at CUNA; Nora Carpenter, President and CEO of the United Way of Treasure Valley;
and Maureen O’Toole, CEO of the Girl Scouts of Silver
Sage Council. Icon also held multiple teambuilding
exercises, including a “Rock, Paper, Scissors” championship tournament – won by Connie Miller, Icon’s
President and CEO – and a blindfolded wagon race
that emphasized the value of communication between coworkers, as well as the value of safe driving
techniques!
7
Credit Unions in the News Continued . . .
Lewis Clark Credit Union Major Sponsor of Dig for a Cure
The Orofino branch was a major
sponsor of the Dig for a Cure volley
ball game October 17, 2013. The
game supported Breast Cancer
Awareness and raised over $11k,
for local cancer patients. Staff
members from both Lewiston and
Clarkston attended to help with the
silent auction, t-shirt sales and setup. What set LCCU staff apart were
pink and black tutus.
The crowd raised $840 to see Ryan
Smathers, LCCU branch manager
and mayor of Orofino wear one of
the tutus. He not only wore the
tutu, he struck a pose and showed
his dancing skills. A ballerina he
will never be.
Simplot Employees Credit Union Supports the Ronald McDonald House for the Second Year
Simplot Employees Credit Union (left to right) Operations
Manager, Amy Ellis; CEO, Val Brooks; and Loan Officer, Michael Torres visited Ronald McDonald House to take a tour,
donate a wagon, and children’s books. They also picked up a
box of Christmas Cookbooks to sell as a future fundraiser for
Ronald McDonald House in Boise.
The Idaho Central Green Team Spread Across Boise to Help
Four Households in Need
Idaho Central recently participated in Rake Up Boise, one of
the largest community involvement events in the state of
Idaho. Neighborhood Housing Services put this program together to help senior citizens and disabled residents who are
unable to rake and bag the leaves themselves. This type of
event allows team members to get involved and to give back
to our community. To see the smile on each homeowner’s
face makes these events worthwhile.
Credit Union Pioneer Passes Away
The Idaho Credit Union Movement lost a dear friend when L.C. “Jack” Spurgeon died on October 13, 2013 in Hayden, Idaho.
Jack helped organize several Idaho credit unions including the Public Employees Credit Union in Coeur d’Alene which was
incorporate in 1961. He managed the Panhandle Hiway Federal Credit Union in Coeur d’Alene, which later changed its name
to Sho-Pan-Hi FCU, from the early 1960’s through the late 1970’s.
Jack also served on numerous League Committees and was on the board of directors of the Idaho Credit Union League from
1961 to 1979 representing credit unions in the northernmost areas of Idaho.
In the mid 1970’s, Jack was appointed a Chapter 13 Trustee, a position he held until his official retirement in 1999, as well
as being a member of the National Association of Chapter Thirteen Trustees. During his tenure with the credit union, and as
trustee, Jack helped many people with practical financial advice.
8
Credit Unions in the News Continued . . .
Connections Credit Union Participates in Trunk or Treat
and Dance to the Beat!
Silly, Spooky Fun at Boise U.S. Employees Federal Credit
Union as the Staff Celebrates Halloween
The City of Meridian Mayor’s Youth Advisory Council (MYAC)
presented a special event on October 29, 2013 featuring Meridian businesses decorating car trunks and truck beds in the
Halloween spirit. There was plenty of family fun to be had.
CapEd Federal Credit Union VP of Marketing Attends
The Children’s Miracle Network National Celebration
For a week this October, 52 Champions and their families
traveled from all over the United States to meet as a group
at Walt Disney World in Orlando, Florida. They conducted media interviews, met with their state representatives,
rubbed shoulders with celebrities, visited Walt Disney World
Resort, and were celebrated for meeting their unique medical
challenges with courage.
Annelise Mason is Idaho’s champion. She has cystic fibrosis
and has to wear a special vest and inhale medications for 30
minutes twice each day to keep her lungs clear of mucus.
Kathy Palumbo said, “This year’s event was fantastic – so
moving, inspiring, and loving! The kids and their families are
awesome – you would think they did not have a care in the
world instead of going through what they were/are. If we
could all be as full of hope and have such positive attitudes
as these people, the world would be a better place.”
Kathy Palumbo and her husband Dave (in yellow) with
Annelise Mason (right front) and the CMN Idaho family.
(Left to right) Jackie Manning, Kathy Endres, Jessica Morgan,
Bryan Tate, vampire, and Monica Attao, victim.
Mountain America Opens New Branch
Mountain America opens a new branch in Pocatello, moving
from 511 W. Maple Street to 1012 Yellowstone Ave. Branch
manager, Liz Merzlock, welcomes a full house to the ribbon
cutting Oct 17, 2013.
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Credit Unions in the News Concluded
Numerica’s Downtown Branch Opens its Doors
Idaho Credit Union Philosophy Certifications
We believe that credit unions are unique. When our staff and
volunteers understand and are comfortable speaking about
this, we will thrive. We urge you to make reading of the philosophy manual mandatory for all new employees and volunteers.
We offer a Philosophy Certification program. After reviewing
the Philosophy Manual, if you answer at least 13 of the 15
questions correctly, you will qualify to be certified by the Idaho
Credit Union League. For more information please contact the
Idaho Credit Union League at (800) 627-1820.
The downtown Spokane branch is the first Numerica branch to
open since introduction of their new brand, which is evident in
the relaxed, friendly, and open interior design with a focus on
community involvement.
The branch is technologically savvy with a tech bar to charge
your cell phone and electronic brochures that can be emailed
so that visitors don’t have to carry them while they continue
enjoying the town or head back to the office.
“We’re here to foster well-being in people’s lives, so our
branch is light, airy and stress-free,” explained Jake Krummel, Numerica’s downtown market manager. “The branch has
an inviting design that allows us to be personable with our
members so that we can easily have conversations about their
needs, their goals, and their future plans.”
CU4Kids’ Holiday Icon Campaign
The Credit Unions for Kids’ Holiday Icon Campaign benefiting
your local Children’s Miracle Network Hospital is underway!
This is an easy, turnkey way for your credit union and your
members to rally behind a great cause which directly helps
kids in your community. The concept is simple: your staff
invites members to donate a dollar, and in exchange, your
members get to write their name on a paper icon which you
proudly display in your branch this winter season.
It’s FREE and EASY for your credit union to participate:
Go to www.cu4kids.org/holidayicons
•Click on “Order Your FREE Icons Now” and choose your
favorite winter shape
•Check the mail for your icons!
•Remember - every dollar raised goes back to each
branch’s local Children’s Miracle Network Hospital!
•Additional information about the program, exciting tips to
engage members, and hints to foster staff
Helping kids has never been easier!
Certificate Recipients
Bobby Crichton
Joe Fausett
Haley Harmon
Hailey Hertz
Shelby Lawrence
Vanessa Lewis
Gabreale O’Clock
Elvira Okanovic
Alexis Perry
Jaime Rogers
Shawn Sherman
Sarina Hinshaw
Hayley Brown
Talita Visatovici
Melissa Her
Mikelene Zuiderveld
Ashley Bridges
Cindy Dufvenberg
Vicky Garcia
Alexxis Guthrie
Erin Hitchcock
Leslie Barry
Dora Contreras
CapEd FCU
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CapEd FCU
CapEd FCU
CapEd FCU
CapEd FCU
CapEd FCU
CapEd FCU
CapEd FCU
CapEd FCU
East Idaho CU
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Icon CU
Pioneer FCU
Pioneer FCU
P1FCU
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Scenic Falls FCU
Simplot ECU
Events Calendar - December
3 FACT ACT - QuickBite
3
4
5
5
10
Consumer Debt Resolution Series: Avoiding L
iability in the Collection Process - Webinar
Mandatory Compliance Series: A Fresh Look at R
obbery Preparedness - Webinar
Cracking the Code on Risk-Based Examinations: 10 Techniques to Ace Your Next Exam - Webinar
Media Matters - QuickBite
Managing Day-to-Day ACH Risk - Webinar
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12
17
17
Documenting Your Required Information Security Program - Webinar
12 Steps to Effective Expense Control: Practical Techniques for Cutting Costs & Increasing Profits - Webinar
Regulation E vs. ACH Rules: Which One Prevails? - Webinar
Identity Theft - QuickBite
18
19
30
Director Series: Top 10 Questions Board Members Need to Ask Now! - Webinar
Opening LLC Accounts - QuickBite
Allowance for Loan Loss - QuickBite
www.idahocul.org
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