ideaCity Media Kit - ZoomerMedia Limited

THE SMARTEST PEOPLE.
THE BIGGEST IDEAS.
3 DAYS / 50 GREAT SPEAKERS / A TON OF INSPIRATION
JUNE 17, 18, 19 2015
www.ideacityonline.com
THE CONFERENCE
ideacity offers partners
a unique opportunity to
associate your brand with
the forces of creativity,
innovation and inspiration,
that are literally defining
our future.
ideacity, also known as
‘Canada’s Premier Meeting
of the Minds’, is an eclectic
gathering of artists, adventurers, authors, cosmologists,
doctors, designers, entertainers, filmmakers, inventors,
magicians, musicians, scientists and technologists.
Fifty of the planet’s brightest
minds converge in Toronto
each June to speak to a highly
engaged audience. Only a
limited number are priviledged
to attend.
Produced and presented by
Moses Znaimer, ideacity is
not themed around any one
topic, issue or business. There
are no scripted speeches,
breakout or parallel sessions.
Rather, everyone is in one
place and experiencing the
same narrative.
2014 – OUR BIGGEST & BEST IDEACITY EVER!
Koerner Hall
filled to capacity
More media
coverage
Online audience
up 300%
Live webcast carried on
CBC and Toronto Star sites
Group
gatherings
to watch the
webcast – in
Vancouver,
Denver, New
York, LA
2014 – PROMOTIONAL PARTNERS
ideacity enjoys the
support of many leading organizations, who
recognize the value of
associating their brands
with ideacity’s standards
of thought leadership,
creativity and innovation.
CORPORATE PARTNERS
EVENT PARTNERS
SUPPORTING PARTNERS
Continued next page...
2014 – PROMOTIONAL PARTNERS Contd...
ANGEL PARTNERS
TM
MEDIA PARTNERS
PRIZE CONTRIBUTORS
2015 – EVEN BIGGER!
More media exposure for our sponsors
– more online activity all year long…
PLUS, for the first time ever:
A WHOLE FESTIVAL CELEBRATING IDEACITY 2015
ideacity runs from Wednesday, June 17 to Friday, June
19, 2015. But what’s wrong
with the Monday and Tuesday?
In fact, the week before? And
the week before that? An
event this big and this exciting
deserves to be celebrated
more widely.
And that’s just what we’ll
be doing, with dramatically
expanded media and promotional plans.
THE SMARTEST PEOPLE. THE BIGGEST IDEAS. www.ideacityonline.com
CAN WE GROW OUR
OWN SPARE PARTS?
THOUGHT
CONTROLLED
COMPUTING?
3D Printed cancer
Medication?
IS GLOBAL WARMING
A HOAX?
CAN WE CLONE JOHN LENNoN
AND MARILYN MONROE?
JUNE 17 – 19, 2015
THE SMARTEST PEOPLE. THE BIGGEST IDEAS.
CAN WE CLONE JOHN LENNoN
AND MARILYN MONROE?
www.ideacityonline.com
3D Printed cancer
Medication?
IS GLOBAL WARMING
A HOAX?
• A special ideacity streetcar,
running for the whole month
of June
JUNE 17 – 19, 2015
• ideacity advertising in major
downtown offices
• An ideacity ticket reseller
program.
• Mini ideacity “popup” promotions in key high-traffic
areas, such as The Path and
Dundas Square
As never before, we will be driving greater and
greater sponsor visibility and sponsorship value!
THE SPEAKERS
They propel boundaries
in their perspective field
through the innovation
of ideas
ARIEL GARTEN
RICK SMOLAN
RABBI SHMULEY
Speak from the heart on
current thoughts, longtime preoccupations or
work in progress; ideas
that motivate, inspire
or disturb.
Are varied in their
origins, professions and
personal makeup
COLLETE BARON-REID
LORD CHRISTOPHER
MONCKTON
BRIEN FOERSTER
Commonly return year
after year simply to be in
the audience
LAURA DEKKER
ROB STEWART
BRAD EDWARDS
MICHAEL FOSSEL
Share a common trait:
they thrive on breaking
the status quo
AMY G
JODIE EMERY
WADE DAVIS
ARE IDEALISTS
ROBERT YONGE PELTON
BRYCE RUTTER
MICHELLE LARUE
THE WEBCAST
In 2014, we made the
webcast free – creating an
audience of over 15,000
viewers. We also created
“mini-events” in other cities,
where people could come
together to watch one or
more sessions. We had events
in Vancouver, Denver, Los
Angeles and New York. Our
webcast also ran in venues
like the Ontario Science
Centre, MaRS and the
University of Guelph.
It all added up to a large,
engaged audience – and
a platform for sponsors to
identify with ideacity as well to
be guests on the webcast and
promote specific products
and services.
For 2015, we plan to expand
this program even further,
adding more cities to our “mini
event” roster and more locations where the webcast can
be viewed non-stop.
We will work with you to
develop a solution to fit
your needs and budget,
and enable you to take
maximum advantage of this
opportunity to extend your
reach and identification
with ideacity.
THE ATTENDEES
ideacity attendees are a creative, dynamic
and highly engaged group who understand
the value of new ideas, and are eager to
learn and share.
• 75% are owners of their own businesses,
or executives and senior managers within
an organization
• 55% male, 45% female
• 50% are ‘regulars’ who return every year
They come from a variety of professional
backgrounds, including finance/investment/
banking, science and technology, design/
architecture, the arts, media and the public
and not-for-profit sectors.
It would be hard to reach a more
intelligent, successful, engaged
and influential audience all in
one place at one time.
THE NETWORKING
Strong partner
identification
associates
your brand with
this exciting
process, while
also enabling
your key
executives to
experience it
first-hand.
CLIENT ENTERTAINMENT
Here’s a Big Idea. ideacity
is an extraordinary way
to say thank you to
clients, business partners,
and top organizational
performers, who make
your business a success!
Isn’t time to rethink client
entertainment?
This year, why not treat your
clients to an intellectual and
social adventure that will
brand you as an innovator.
Treat them to ideacity.
We’re not saying there’s
anything wrong with an
expensive dinner out or a corporate box at the big game.
But let’s face it – there’s
nothing original about it, and
it’s over in a few hours.
By contrast, ideacity offers
three full days of high-energy
exposure to the brightest
minds on the planet – and a
high-energy audience eager
to engage. Imagine the positive impact on your image if
you put your clients into that
environment.
We have affordable ways for
you to get involved!
“ideacity is a win-win deal
for Boston Scientific. I can
give my top performers a
unique and highly valued
reward and they return
to work brimming with
energy and new ideas.”
– Tony Gibbons, President-Global,
Boston Scientific, ideacity Sponsor
YEAR ROUND VALUE
At ideacity, we’re building
a world-wide community of
people who value the power
of ideas, and are eager to
learn and share. It’s the most
desirable audience you could
find – affluent, intelligent,
engaged – and our goal is to
enable sponsors to reach this
audience not just during the
three days of the conference,
but all year long.
We’re in a unique position
to do this, because ideacity
is owned by ZoomerMedia
Limited – so we have built-in
access to a portfolio of online
and offline media that we use
to create year-round access
to ideacity content – and
therefore, a year-round audience for your brand and your
message.
Our year-round multi-media
package includes:
• A weekly e-newsletter to
attendees, past attendees,
friends and fans.
• A library of past presentations, searchable by year,
speaker and topic, that can
be accessed not only from the
ideacity website, but through
other ZoomerMedia websites,
our YouTube channel, and
other third party channels –
the perfect setting for your
pre-roll commercial message.
• An ongoing social media campaign in all major platforms,
with opportunities to you to
be identified as an ideacity
sponsor and to communicate
updated branding or merchandising messages.
All this is in addition to the
aggressive multi-media
campaign we execute in the
run-up to ideacity, both in our
own channels and in appropriate third party channels: digital
advertising, print and broadcast advertising, targeted
e-blasts, social media and PR.
When you add it all up – and
also factor in the complimentary passes that are built into
our sponsorship packages
– we can deliver a total value
of twice the cost of your
sponsorship.
Contact:
DAVID CRAVIT
Vice President, Conferences & Zoomer Agency
ZoomerMedia Limited
D.Cravit@zoomermedia.ca
(T) 416.607.7738 | (C) 647.280.8163
www.zoomermedia.ca