2006 birmingham

Transcription

2006 birmingham
premiere
2006 BIRMINGHAM
birmingham jefferson convention center
april 9 & 10
2006
birmingham, alabama
artistry and education at its best!
PHOTO: FAROUK SYSTEMS © PHOTOGRAPHY BABAK
show
preview
PHOTO: CREATIVE NAIL DESIGN
PHOTO: BIOMARIS USA
PHOTO: IBD
PHOTO: RUSK
PHOTO: DERMALOGICA
PHOTO: BONIKA SHEARS
hair nails dayspa business hair nails dayspa business hair nails dayspa
For a list of states with
continuing education
hours, call 800-335-7469
hands-on
workshops
presented by
NEW
THIS
YEAR!
premiere2006
BIRMINGHAM
Highlights
Revisit your favorites and check out our new education.
Cutting Edge Stage
Sophisticated looks for Spring/Summer from trend setting
guest artists
Global Texture New This Year!
Develop multicultural clientele at ANY salon
Barbershop Highlights New This Year!
Tools and techniques that will keep male clients in the chair
Nail Education
Discover the newest advancements in nail design
and care
Hands-On Educational
Series
One-On-One
Demonstrations
Latest Fashions and
Trends
Dayspa & Esthetics
Skin solutions taught by skincare industry experts
Exhibit Floor
Don’t miss the latest Spring/Summer trends, products and
show only specials
See pages 32-33 for more
information!
Immerse yourself in
a sea of white at the
ultimate dance
party!
2
See page 25 for
details!
Show Dates
Ticket Prices
April 9 & 10, 2006
Save up to $20 by purchasing in advance!
Show Hours
On or Before March 4
Professional Two-Day Ticket Special
Student Two-Day Ticket Special
$40
$30
After March 4
Professional Two-Day Advance Ticket
Student Two-Day Advance Ticket
$50
$40
Day-of-Show
Professional Two-Day
Student Two-Day
$60
$50
Sunday 9am – 6pm
Monday 9am – 4pm
Show Location
Birmingham Jefferson
Convention Center
2100 Richard Arrington Jr. Blvd. North
Birmingham, AL 35203
artistry and
education at its best!
Table of Contents
EDUCATION
The Cutting Edge Stage . . . . . . . . . . .4-5
Hair Education . . . . . . . . . . . . . . . . . .6-18
Barbershop Highlights . . . . . . . . . . . . . .19
Extensions & Weaves . . . . . . . . . . . . . . .20
Global Texture . . . . . . . . . . . . . . . . . . . .21
Nail Education . . . . . . . . . . . . . . . . .22-24
Dayspa & Esthetics Education . . . . .26-27
Business Forum . . . . . . . . . . . . . . . . .28-29
WORKSHOPS
Hands-On . . . . . . . . . . . . . . . . . . . . .32-33
PARTICIPATING COMPANIES . . . . . . .33
GENERAL INFORMATION
Birmingham City Information . . . . . . . .19
Show Policies and Procedures . . . . . . .30
Ticket Outlets . . . . . . . . . . . . . . . . . . . . .30
Registration Form . . . . . . . . . . . . . . . . . .31
Coupons . . . . . . . . . . . . . . . . . . . . . .34-35
Trip Giveaway Information . . . . . . . . . .25
PHOTO: ALFA PARF
Tickets available at selected stores, distributors,
at www.premiereshows.com
or call 800-335-7469
Coupon Savings!
Monday Specials!
Enjoy a unique shopping experience while at this
year’s premiere BIRMINGHAM 2006. Take
advantage of this great buying opportunity and
enjoy the savings featured on pages 34 – 35.
See which manufacturers and distributors are
offering the latest products, as well as your old
favorites, at tremendous prices.
A free gift will be given to the first 2,000
attendees including product discounts
and specials! FREE trip to Orlando winner
will be announced on Monday!
Hotel & Travel
Visit www.premiereshows.com or call 800-2375655 to get the best hotel rates and airfare
discounts all in one convenient place. See page
36 for details.
Attendees with
Special Needs
If you have special needs that
require assistance to ensure that
premiere BIRMINGHAM is both
enjoyable and meaningful, please contact
Premiere at 800-335-7469 at least three
weeks prior to the event.
HOTEL & TRAVEL INFORMATION . . .36
SPECIAL EVENTS
Dance Party . . . . . . . . . . . . . . . . . . . . . .25
Register in advance
and save!
To purchase tickets
Visit www.premiereshows.com
Call 800-335-7469
Visit one of our authorized ticket outlets on
page 30
Use the ticket registration form on page 31
Just a Reminder
Premiere BIRMINGHAM 2006 is a tradeshow for
professionals and students of the Beauty Industry
ONLY. NO children, family or friends are allowed. For
additional show policies, please refer to page 30.
Presented by Gulf States Beauty
Supply
Presented by Gulf States Beauty
Supply
Wella Trend Vision 06
Embark on a journey of amazing
artistry with Wella as they present the
mega-trends of Wella Trend Vision 06,
while showcasing the talent that has
made the industry’s top platform
artists. Be there for the introduction of
a brand new addition to the Wella
family of products: Color Preserve
Styling.
Visionary Styling: Spring 2006
A journey of creativity and inspiration, Visionary Styling: Spring 2006,
is the newest haircut and makeup
collection from Sebastian. Come
experience Sebastian’s 30 year history of redefining the concept of
Visionary Styling for the beauty
industry.
Featuring Joe Anthony
Pena and Rocky
McCormick
CHI World
Experience first hand the
new “CHI Ionic Permanent Shine Hair
Color” with Joe Anthony Pena and
Rocky McCormick. Experience the
bold, inventive approach to coloring
with the new CHI-Ionic Permanent
Shine Color.
Look and learn all about the
amazing world of CHI
Experience first hand the new “CHI
Ionic Permanent Shine Hair Color”
combined with the other CHI
products and accessories
4
The Cutting Edge Stage
North Exhibit Hall (1st Floor)
Sunday & Monday: 1 - 1:50pm
The Cutting Edge Stage
North Exhibit Hall (1st Floor)
Sunday & Monday: 2 – 2:50pm
The Cutting Edge Stage
North Exhibit Hall (1st Floor)
Sunday & Monday: 11 – 11:50am
A Main Stage Presentation focusing on:
Today’s most influential trend-setting artists
In-demand sophisticated looks for Spring 2006
FREE with your show ticket admission
Featuring David Steiner
Blazing Highlighting System
David Steiner’s presentation will leave
you breathless. His new innovative
techniques, coupled with his 20+ years
of experience, bring creative ideas to
the forefront. As a member of Scruples
Design Team for 13 years, David’s
reputation is highly respected and
internationally known.
Join Scruples Design Team Member,
David Steiner, as he shows you how to:
Create any color tone using only 10
bottles of permanent color
Highlight and color in a single
process
Blend or totally cover gray hair on
men, in only 5 to 10 minutes
Learn Scruples’ new trend release
cuts utilizing scissors, razors and
clippers
Featuring Albie Mulcahy
and Team Sahag
Featuring Phillip Wilson and
the HAI Elite Creative Team
New York Comes to You!
Featuring the Original “Dry
Cutting” Haircutting Method
After being trained, mentored and
working side by side with John Delaria,
Paul Mitchell, Dwight Miller and John
Sahag over his 28 years in our industry,
Albie has garnered a reputation of his
own for inspiring stylists worldwide. As
a result of this experience, he was
given the opportunity to become the
artistic director for Sahag Hair Care
Company.
Balance Through Design:
Alternative Haircutting
After training with John Sahag in New
York for the last 8 years, Albie has
become an authority in the Sahag DRY
HAIRCUTTING METHOD. We invite you
to join us for a must see hair cutting
experience. Get ready for the next
revolution in our industry, DRY
HAIRCUTTING.
Experience Phillip Wilson, world
renowned visionary creative artist.
Recognized for his extraordinary talent
and boundless energy, Phillip has been
interacting with royalty and fashion elite
for years.
Hair has no boundaries and anything
goes as Phillip and his Team
demonstrate creative cutting
techniques. Come witness Phillip
demonstrate his vision of beauty and
creativity through alternative haircutting
and finishing!
Don’t miss this dynamic artist on The
Cutting Edge Stage!
The Cutting Edge Stage
North Exhibit Hall (1st Floor)
Sunday & Monday: 10 – 10:50am
The Cutting Edge Stage
North Exhibit Hall (1st Floor)
Sunday & Monday: 12 - 12:50pm
The Cutting Edge Stage
North Exhibit Hall (1st Floor)
Sunday: 3 – 3:50pm
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rusk
redken
Presented by Gulf States Beauty Supply
Presented by Wynn Salon Services
Featuring the RUSK Creative Team Members
Jim Roberts, Eli Mancha, Troy Davis and
Gerard Caruso
Featuring Hugo Urias
Rotation Collection
The RUSK Rotation Technique has the power to give
you confidence, courage and the ability to build your
passion to create dynamic looks with versatile
sensuality. The Rotation Collection has no limits—it
provides endless possibilities to express individuality.
Choice, lifestyle and personality are all reflected in
cuts that are precise within their irregular,
disconnected textures. Fluid movement and looks
with a defined finish represent the way of life for
modern men and women.
Redken’s Exchange Experience
Challenge your talents. Get inspired at the Redken Exchange
Experience located in the Redken sales booth. Join awardwinning facilitators to experience interactive, hands-on
attention. Learn the latest techniques.Visit us at our Exchange
Experience and get a taste of what Redken has to offer at our
state of the art facility in the heart of NYC…The Redken
Exchange!
EXPLORE. EXPERIENCE. EVOLVE.
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
Freedom of movement
Freedom to change
Freedom of choice
Rotation is free and wild
East Ballroom B (1st Floor)
Sunday: 9:30 – 11am, 11:30am – 1pm, 1:30 – 3pm, 3:30 – 5pm
Monday: 10 – 11:30am, 12 – 1:30pm, 2 – 3:30pm
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register online! www.premiereshows.com
fut
ur
vis e
06
future: (fyü-ch r) something that will happen in time to come
vision: (vi-zh n) the manner in which one sees or conceives of something
The future in hairstyling has arrived.
Wella and Sebastian are pleased to introduce Future Vision, an exciting program of education and
inspiration. Experience the vision of the top artists in our industry as they present the newest collections
from Wella and Sebastian.
Wella
Sebastian
Wella
Presented by Gulf States
Beauty Supply
Embark on a journey of
amazing artistry with Wella as
they present the mega-trends
of Wella Trend Vision 06, while
showcasing the talent that has
made them the industry’s top
platform artists. Experience the
excitement of a brand new
addition to the Wella family of
products: Color Preserve
Styling.
Exhibit Floor Education
Sunday: 9am – 6pm
Monday: 9am – 4pm
Sebastian
Presented by Gulf States
Beauty Supply
For over 30 years, Sebastian has
redefined the concept of
Visionary Styling for the beauty
industry. Join us for our
presentation – VISIONARY
STYLING: Spring 2006 – a journey
of creativity and inspiration in the
newest haircut and makeup
collections from Sebastian.
Exhibit Floor Education
Sunday: 9am – 6pm
Monday: 9am – 4pm
7
sahag
farouk systems
Presented by CBS Distributors
Featuring Albie Mulcahy and Team Sahag
New York Comes to You!
Featuring the Original “Dry Cutting”
Haircutting Method
After being trained, mentored and working side by side with
John Delaria, Paul Mitchell, Dwight Miller and John Sahag over
his 28 years in our industry, Albie has garnered a reputation of
his own for inspiring stylists worldwide. As a result of this
experience, he was given the opportunity to become the
artistic director for Sahag Hair Care Company.
After training with John Sahag in New York for the last 8 years,
Albie has become an authority in the Sahag DRY HAIRCUTTING
METHOD. We invite you to join us for a must see hair cutting
experience. Get ready for the next revolution in our industry,
DRY HAIRCUTTING.
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
Featuring Tammy Mixon, Joe Anthony Pena,
Rocky McCormick, Tibit McCurter and
Douglas Murphy
CHI World
Join the Farouk Systems’ Master of the Art Design
Team Member Tammy Mixon as she presents the
amazing new advanced technology of CHI Ionic
Permanent Shine Color. Experience the bold,
inventive approach to coloring with the new CHIIonic Permanent Shine Color.
Look and learn all about the amazing world
of CHI
Experience first hand the new “CHI Ionic
Permanent Shine Hair Color” combined with
the other CHI products and accessories
PLUS…visit the Farouk Systems exhibit booth with
non-stop stage performances of fashion, hair
design and product demonstrations. Join the
Farouk Systems Master of the Art Design Team
Members Joe Anthony Pena, Rocky McCormick,
Tibit McCurter and Douglas Murphy to experience first hand
the new “CHI Ionic Permanent Shine Hair Color”.
East Ballroom A (1st Floor)
Sunday:
9:15 – 10:45am, 11:45am – 1:15pm,
2:15 – 3:45pm, 4:45 – 6pm
Monday: 9:15 – 10:45am, 11:45am – 1:15pm, 2:15 – 3:45pm
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Ar tistry and education at its best!
Build confidence in your cr aft
Lear n the lat est t ec hniques and tips f or hair car e
Relevant education for pr of essionals at every level
tigi
american crew
Presented by Gulf States Beauty Supply
Featuring the TIGI Creative Team
The Bespoke
Collection
The TIGI Creative Team has
established a bench mark
in quality education with
their ability to translate
catwalk trends into easily
executed salon viable
work. Join them as they
present their latest looks
inside the Bespoke
Collection, tailor made
haircuts for the individual.
Innovative concepts on
how to custom cut and
color all lengths and
textures of hair
Subtle disconnections, sliced layering and strong fringes
complimented by color, in soft muted shades with reflective
tones that filter out through focal points in the haircuts
The 2006 American Crew collection, Citizen, finds its way to us
through an exploration of the beatnik culture with Kerouac,
Ginsberg and Burroughs. While remaining true to the passions
of this movement, the result culminates in study of asymmetry
and textures.
Citizen is by nature bold and free. It is loud in design yet
barely audible in tone. Citizen speaks to a culture more
focused on change than approval through the discipline of
structure and design.
American Crew Citizen, a prototype for decisions of tomorrow.
Citizen will be represented with three interpretations each
created within the guidelines of our Menswork method.
Shears, razor and clipper are used to bring shape and texture
into the lean and masculine shapes of American Crew’s 2006
Citizen Collection.
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
S-Factor
TIGI’s new line S-factor is a high-end chic brand that smoothes,
shines and strengthens hair.Their nine new products fight
humidity and protect hair from heat damage.
S-factor is sold only in professional salons.
For more information about S-factor,
log onto tigihaircare.com.
Satisfaction guaranteed!
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
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scruples®
tressa
Featuring David Steiner
Featuring Debi Beelow and Kelly McMurray
Blazing Highlighting System
Come satisfy your curiosity about the Blazing Highlighting
System that many hairdressers will not live without! Find
out how this unique product works.
Experience the magic! Join the Tressa Design
Team for a refreshing dose of real-world,“I can
use this in my salon” education. You will learn
the latest techniques and see the hottest new
products that will send your profits soaring.
Join Scruples Design Team Member, David Steiner, as he
shows you how to:
Create any color tone using only 10 bottles of
permanent color
Highlight and color in a single process
Blend or totally cover gray hair on men, in only 5 to 10
minutes
Learn Scruples’ new trend release cuts utilizing scissors,
razors and clippers
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
10
Join Debi and Kelly on the exhibit floor to learn:
Creative color and foil placement with new LITEWORX Lift
and Tone System
Latest wave and texture techniques to add just the right
amount of curl and volume
Great business-building tips to lengthen your client list
and boost your retail sales
Tressa offers everything you need to make your clients
Everyday Beautiful.
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
schwarzkopf professional
sally beauty supply
Presented by Champion Beauty Supply
Schwarzkopf Professional stands for trust and success. It’s
about people. People who are passionate, have a
dream, a vision; people who want to turn that into reality.
Professional partnership is our philosophy and our point of
difference. It connects us to our partner, the hairstylist, in
a mutually beneficial relationship.
Stop by the Sally Beauty pavilion for great education and
receive a "Think Savings,Think Sally" discount card with
every purchase.
Schwarzkopf Professional is a global leader in the hair
styling industry, consistently offering stylists the most
innovative coloring, cutting and styling methods. These
looks are showcased in our Essential Looks Collection, a
bi-annual trend report featuring fashion-forward
techniques direct from the runways.
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
for tickets & info call 800-335-7469
11
alfa parf
alterna
Presented by Champion Beauty Supply
Presented by Champion Beauty Supply
The Vision: To combine Italian culture and cosmetic
technology with professional hairstylists to evolve today’s
beauty industry; to capture up and coming trends in
anticipation of creating new and avant-garde products. All
the way from Milan, Italy, join the Alfa Parf team to create
fashion-forward hair styles from all over the world.
Alterna’s new line of cutting edge hair designs will take you
into a third dimension of cutting that will leave the boredom
of the last decade behind you!
We watch the world!
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
Be among the first to:
Learn about Alterna’s new cutting system
Integrate this one of a kind, revenue generating
cutting/style collection into your business
Start using these styles/collections on your clients
immediately
Alterna is hailed all over the world as one of the best! Stop
by the booth to purchase your Alterna products today!
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
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register online! www.premiereshows.com
paul brown hawaii
pureology
Presented by Champion Beauty Supply
Presented by Champion Beauty Supply
Featuring the Paul Brown Hawaii Educational Team
Let PureOlogy help you with the newest technology that has
revolutionized the world of hair fashion!
Paul Brown Hawaii, world leader in texturizing services, brings
to Birmingham the secrets of offering these services to your
clients.
Paul Brown Hawaii offers all the answers from “pin” straight
(Japanese Straightening) to those soft-textured loose
waves and curls, as seen on the runways
Let the Paul Brown Hawaii Educational Team answer your
questions and address the challenges of these trendy
styles
Visit the Paul Brown Hawaii Pavilion to watch the innovative
techniques of texture control
Cut, style and create the ultimate looks with gleaming
softness
Utilize the latest ingredient technology of PureOlogy
Discover the details for today’s looks
Deliver the styles your clients desire and give them
Longer Lasting Hair Colour—Guaranteed!™
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
Only from Paul Brown Hawaii Worldwide!
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
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white sands
Featuring Fernando Salas
DESIGN FREEDOM 2006
Fernando Salas is the hairdresser’s hairdresser. Most often
celebrated for his creativity, he has changed the way we
style hair forever. As an artist, he is closely in tune with the
beauty industry and knows that “Beauty doesn’t come in a
box—you need to CREATE it!”
Join Fernando in “DESIGN FREEDOM 2006”
The ultimate design tool, Liquid Texture
The Picasso Code: a no-guess work system of hair cutting
Evolution: the new tool, the razor scissor
East Room O (3rd Floor)
Sunday: 9:30 – 11am 1 – 2:30pm
Monday: 11am – 12:30pm
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jaguar
Get the edge. Get educated. Visit the JAGUAR exhibit
booth for more information on how to get Smart Steel.
JAGUAR…The Inspiration in Your Hands
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
j beverly hills
hai elite
Presented by Champion Beauty Supply
J Beverly Hills’ idea of education is an atmosphere in which
the educator and the stylist clasp hands in order to tackle
problems together. This is yet another form of fusion.
Featuring Phillip Wilson and
the HAI Elite Creative Team
J Beverly Hills helps stylists:
Balance Through Design:
Alternative Haircutting
Utilize successful techniques in everyday salon work
Share their rich sensibility with others
Satisfy an increasing number of clients and reach
effective solutions
Experience Phillip Wilson, world renowned visionary creative
artist. Hair has no boundaries and anything goes as Phillip
and his Team demonstrates creative cutting techniques
including:
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
Twin combs
Twin brushes
Single line cutting
Digi-clipper cutting
Personalized razor techniques
They will share techniques for creating the most beautiful
waves, curls and achieving those super smooth straight looks
utilizing the HAI Elite fine ceramic styling tools.
North Room H (2nd Floor)
Sunday & Monday: 12:30 – 2pm
for tickets & info call 800-335-7469
15
bonika shears
xion energy research
laboratories
Featuring Frances London Dubose (London
Hair) and Bonnie Megowan (Bonika Shears)
Featuring Linda Sassone and Jeff Grendeau
Speedy and Easy
Sexy, Textured Cuts
Create the sexy, textured cuts your clients find in today’s
fashion magazines in half the time
Discover the importance of razor and shear selection in
achieving the effect your clientele are asking for
See how form and texture harmonize in simple, reproducible
cuts that both your professional and trendy customers will
love
Chances are, even if
you are not familiar
with the name Frances
London Dubose, you
have seen her work.
Frances is one of the
most published makeover artists in the
world. Her work has
been published in
magazines throughout
the USA as well as
Europe.
Bonnie Megowan,
owner of Bonika
Shears, is the foremost
female expert on
shears and shear
sharpening. She has
trained scissor
sharpeners throughout
the world and appears
on several sharpening
instructional videos.
North Room G (2nd Floor)
Sunday & Monday: 10:45am – 12:15pm
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register online! www.premiereshows.com
Tools, Products and Techniques
Linda and Jeff have what it takes to keep you involved: High
Energy! Their ability to visually and verbally demonstrate
the latest techniques in cutting and styling will leave you
inspired with creative expressions. Linda and Jeff truly have
a passion for sharing education.
Join them for this motivational, innovative and inspiring
education demonstration which will show you the new
advanced technology with Tourmaline ceramic ionic tools
that:
Straighten
Defrizz
Curl
Products and tools working together to achieve perfect hair
balance!
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
rené of paris
secrets of a
master colorist
Featuring Michael DieBold
Featuring Tom Dispenza
Wig Customization
As Product Designer and Instructor for over five years, Michael
DieBold will be demonstrating simple techniques for synthetic
wig customization for René of Paris’ three major collections:
Tom will help take your coloring skills to a new level of
expertise by exposing you to the inner world of color
chemistry.
Noriko Collection
Amore Designer Series
ROP Gallery
Join Michael for a valuable learning experience and new
source of revenue.
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
Join Tom, internationally recognized color expert, as he shares
his knowledge on the evolution of hair color and his latest
techniques on how to:
Intermix colors and products for better than ever color
results
Get 100% “gray coverage” in 20 minutes using the
SuperGlaze technique
Alter formulas for minimum damage and maximum
wearability
Create more chromatically brilliant
colors
Lighten the darkest brown hair to light
brown without seeing brassy tones
And much, much more!
East Room N (3rd Floor)
Sunday: 11:30am – 1pm 3:30 – 5pm
Monday: 11:30am – 1pm
chromastics
flex 360 shear systems
Featuring David Skidmore
David has 9 years of experience as a national educator and
platform artist, specializing in the artistry of haircutting. He will
be demonstrating the newest cutting techniques using straight
blades, thinning shears, texture shears and a razor, all making
up the Flex 360 shear system.
North Room H (2nd Floor)
Sunday & Monday: 9:30 - 10:30am
R
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salon services
gary gerard’s
international advance
haircutting
Visit the Salon Services exhibit booth for the latest fashion, hair
design and product demonstrations from KMS California,
Goldwell and IT&LY Hairfashion.
Kms
CALIFORNIA
Featuring Gary Gerard & Team
The Astaire Designs
Gary Gerard’s dedication to education combined with his incredible ability
to keep his work fresh and on the cutting edge for so long is what keeps
stylists coming back year after year.
Gary’s new collection for 2006 is multi-textured hair. The cuts consist of
curly-to-wavy-to-straight and incorporate the designs from the Art Deco Era
with a 2006 twist creating a new concept of perm levels.
Gary looks forward to sharing this collection of unique and beautiful looks,
“The Astaire Designs,” with you. Renew your commitment to excellence in
your haircutting skills and make plans to see Gary Gerard and his Team!
East Room N (3rd Floor)
Sunday & Monday: 9:30 – 11am 1:30 – 3pm
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
Salon Services
phil doré
saint charles
international
Featuring Phil Doré
Featuring Celebrity Stylist, CEO and Founder,
Greg Saint Charles
Meet Phil Doré—educator, motivator and professional stylist from the heart of
Cajun Country. His work has been published in Heritage, Modern Salon,
Passion, American Salon and Inspire magazines. Phil’s down-to-earth approach
has inspired stylists everywhere.
Power Point Cutting
A Revolution in Evolution
He believes,“Hair should be cut so that it does what it wants to do naturally and
looks good doing it.” Let Phil captivate you as he shares the simplicity of his
cutting techniques.
As an industry leader in haircutting and design techniques, Greg Saint Charles
is best known for his innovative approach to haircutting. His unique way of
designing an entire haircut around seven different power points was designed
to perfect the movement, balance and shape of the cut. The power point
cutting system improves the accuracy, quality and efficiency of your design.
See the technique of “Shape Within Shape” demonstrated using unique
tools for cutting and shaping to achieve individual styles
Take advantage of this opportunity to gain a new ability to cut and style
North Room G (2nd Floor)
Sunday & Monday: 9 – 10:30am
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Phil Doré
Experience the revolution and excitement of this new captivating direction in
haircutting, along with the “Revolutionary Hybrid Haircare” which will lead YOU,
the stylist, into the next generation of education and hair care.
East Room A&B (1st Floor)
Sunday: 11am – 12pm 2:30 – 3:30pm
Monday: 11:30am – 12:30pm 3 – 4 pm
Cr eat e unique styles with your c lipper t ools
Tec hniques that will keep male c lients in the c hair
oster professional
products
Featuring Francis Daigle and
the Oster Ambassadors
Education at its best! You won’t want to miss the exciting education and
performance by Francis Daigle and the OSTER Ambassadors. They will not
only show you how much range and creative ability clippers allow you, they
will teach you how to implement it in your own creative mind.
Learn techniques that you never knew were possible to achieve
with clippers
Implement these techniques into your daily work
Save time and generate more clients per day
Give your career a boost and spend some time with Francis Daigle and the
Oster Ambassadors! It will be time well spent!
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
jim jones eagle
international seminars
Featuring Jim Jones
The Art of Razor Cutting
Jim Jones, known as the Zig Zigler of haircutting for over 35 years, will bring you
the dynamics of razor cutting. In this class, you will learn:
The flipped-up razor cut
Backteasing
Underbeveling
Cutting on the backside of hair
Take your artistic skills to the next level! Don’t miss this razor sharp class!
East Room A&B (1st Floor)
Sunday: 9 – 10:30am 4 – 5:30pm
Monday: 9:30 – 11am
The Inside Buzz in Clipper Cutting
Jim Jones’ clipper cutting prowess was recently featured on Discovery
Channel’s “Big” featuring his clipper over comb haircut. Jim will share with you
many clipper cutting ideas to use on both men and women. Get the latest
buzz on clipper cutting and making more money!
East Room A&B (1st Floor)
Sunday: 12:30 – 2pm Monday: 1 – 2:30pm
Shopping,Dining,Nightlife,Culture and More...
Known for it’s classic Southern charm and hospitality, check out
www.bcvb.org for some of the following, then check into Birmingham.
• Map of Birmingham
• Area Attractions
• Dining, Shopping, Events
Dart Circular Trolley
Complimentary Transportion, Ride for Free!
The Dart Circular is the perfect solution for getting around Birmingham’s
Southside and Downtown areas, including the Convention Center. The
fleet of vintage trolleys run 7 days a week from 10:00 am to Midnight,
and are complimentary. With three interchangeable routes, passengers
can transfer from one route to another—FREE!
Five Points South
Five Points South is Birmingham’s hot spot for shopping,
dining, pubs and dance clubs. Conveniently located on
the Dart Circular Trolley’s Route, its Spanish baroque and
Art Deco tie together to produce an unforgettable mix
of culture and entertainment you won’t want to miss!
Achieve a natural look
Reinvent your clients’ image
Optimize salon profitability
extensions & weaves
cinderella
hair
torain fusion
hair extensions
innovative
beauty lines
Featuring Irv Krauledis, Master Hair
Extension Educator
Featuring Torain
Featuring Brooke Pater and Judy Kasue
Torain is famous for his multilingual, fluid explanations
that are an invigorating experience in high-energy
education. A noted author, teacher and
internationally acclaimed demonstrator, Torain is
credited with introducing the adhesive hair extension
technique called Fusion to the mainstream market.
Innovative Beauty Lines always pride themselves
on providing the highest quality products and
education to ensure that you and your clients are
completely satisfied with the hair extension
process.
As Director of Sales and Marketing, Irv brings over
30 years of styling excellence to CinderellaHair.
As a platform artist, his practical, energizing, warm
and empowering presentation style has assisted
many stylists with launching their hair extension
careers.
Join Irv in the classroom as he demonstrates:
Life before and after hair extensions
Why strand by strand, CinderellaHair
extensions are the best
How to have fun using colors, including
highlights and low lights
The proper application of hair extensions,
including the long and short
How to increase your income by providing
clients with CinderellaHair extensions
Learn all the fascinating hair extension methods that
will allow you to perform one of today’s highest
paying salon services.
Join Brooke and Judy in this 90 minute
demonstration to learn:
Beauty Locks
Micro Beading
Keratin
Braiding
Corn Rowing
North Room G (2nd Floor)
Sunday & Monday: 2 – 3:30pm
East Room O (3rd Floor)
Sunday: 3 – 4:30pm
East Room O (3rd Floor)
Sunday: 11:30am – 12:30pm
Monday: 9:30 – 10:30am
so cap
human
hair extensions
wigs, weaves
and extensions
Featuring Bernard Ory
Featuring Toni Love
The Latest Technology in Hair Extensions
Toni Love is the author of, “The World of Wigs, Weaves,
and Extensions” and owner of Toni Love’s Advanced
Training Center, L.L.C. in Moundville, Alabama. She
holds a BA in Business Management and a Master’s
degree in Continuing Education. Toni is a licensed
cosmetologist, barber and instructor. Not only is she
a “master weaver,” but she is also a “healthy hair”
consultant. Traveling the world,Toni believes in order
to go to the next level, continuing education is
imperative!
As the owner of On Stage Hair Studio in Slidell,
Louisiana, Bernard is internationally recognized as
an expert in hair extensions. Often contracted by
individual salons across the U.S. and Canada to
teach stylists various hair extension techniques,
Bernard will focus his presentation on the benefits
of offering SO CAP Human Hair Extensions in the
salon.
SO CAP uses only hand-selected, 100% human
hair that is pre-bonded with 100% Keratin tips to
ensure a healthy, strong, and long-lasting bond.
Offering more than 81 colors in three different hair
textures: light wave, medium wave, and curly, SO
CAP hair extension locks are the professional
solution to have a fashionable and trendy style
with the utmost sophisticated look!
All this is possible without stressing your hair with
aggressive chemical products.
20
North Room G (2nd Floor)
Sunday & Monday: 12:30 – 1:30pm
Join Toni as she covers:
Maintaining the natural hair while wearing
commercial hair
Utilizing different types of weaving techniques
Hair replacement as another solution to hair loss
North Room H (2nd Floor)
Sunday: 10:45am – 12:15pm • 2:15 – 3:45pm
Monday: 10:45am – 12:15pm
Presents a
Hands-On
Hair Extensions
Workshop!
For additional information,
refer to page 32.
Learn the tips and
techniques to care
for multicultural hair
Develop multicultural clientele
bia international
i.c. art stylez
Featuring Maurice Burnett, Carnette Burnett,
Andre Edwards and Robear Landeros
Featuring Traci Washington,
Celebrity Hair Stylist & Founder
As an advanced academy in the cosmetology industry that
specializes in precision cutting as well as innovation in color and
chemical services for global-texture, BIA is truly leading the
global-texture revolution through research, education and
innovation.
Weave Precision Cutting – Achieving a Natural Look
As the Lead Hair Stylist at Black Entertainment Television (BET),Traci has
created looks for artists like R&B singer Aaliyah, WNBA player Lisa Leslie and
Rap superstar Snoop Dogg.
Maurice explains,“There are academies that focus on cutting
and coloring techniques for Caucasian clientele, and those that
teach relaxer and styling techniques for the African American
clientele. However, none give philosophy and methodology for
multi-textures, from ultra-kinky to bone-straight.” He continues
saying,“We immediately recognized the need and opportunity
to tap into this market.”
Today, BIA is known for being one of the most successful “multiculture” and “global-texture” academies in the cosmetology
industry. They are being recognized for their research on various
hair textures, their education, philosophy and most recently for
introducing BIA products – uniquely designed to support their approach.
“We recognize that the face of the world is changing. BIA is not only adapting
to that change, but also being pro-active about offering solutions.”
North Room I (2nd Floor)
Sunday: 3:30 – 5:30pm
Monday: 1:30 – 3:30pm
Traci began creating custom weaves before she was legally able to vote, while
working at a salon that catered mostly to entertainers and earning her the
attention of urban magazines including Essence, VIBE and Black Hair.
In this class,Traci will:
Demonstrate a unique technique on blending a weave to the clients head
and face
Create a natural-looking weave with “slither cutting”— an easy technique
that guides the shears lightly along the weave, giving the hair texture and
body
North Room I (2nd Floor)
Sunday: 9:30 – 11am • 1:30 – 3pm
Monday: 9:30 – 11am
patric antonio bradley
Featuring Patric Antonio Bradley
Under Construction
For over 10 years, Patric Antonio Bradley has redefined the concept of
haircutting for the beauty industry.
Join Patric for his “Under Construction” presentation, a journey of creativity and
inspiration from ready-to-wear to haute-couture cut and colour. Journey into
the future with his latest haircut and colouring collection.
The “Under Construction” collection transcends form and hues to create a new
level of imagination. Each haircut showcases texture through modern cutting
and colouring techniques that create an innovative feeling of rhythm within
the hair.
North Room I (2nd Floor)
Sunday & Monday: 11:30am – 1pm
register online! www.premiereshows.com
21
creative nail
design
opi
nsi
Presented by Ace Nail Supply
Presented by Ace Nail Supply
Featuring Vickie Sutton
Featuring Joseph Pham
Featuring Rise’ Carter
Gel Enhancements
Discover our award winning innovation in gel
enhancements: Brisa™ Gel. This formula features a
high quality sculpting gel with incredible workability
and revolutionary technology that covalently bonds
to the natural nail. Easily create durable sculpted
and overlay nails with an unbeatable shine.
Express Sets
Seeking fast techniques for acrylic enhancements
and the latest in quick natural nail services? Then
look no further! OPI puts the pedal to the metal on
new service ideas that will increase speed and
profitability.
French Attraction
NSI’s best-selling Attraction System, is an advanced
tri-monomer that combines unsurpassed strength,
flexibility and adhesion with five new radiant pink
and white powders. Learn advanced techniques to
create perfect pink and whites every time.
North Room E (2nd Floor)
Sunday: 12:30 – 1:45 pm Monday: 12:30 – 1:45 pm
Liquid & Powder Enhancements
Use our wide range of sculpting liquids and powders
to consistently create sleek, gorgeous
enhancements for every client.
Discover how to:
Customize enhancements that complement skin
tones
Blend a signature shade as individual as your
client
Create the illusion of longer nail beds
Perfect traditional techniques of a Permanent
French Enhancement
North Room E (2nd Floor) • Sunday: 9 – 10:15 am
Natural Nail Care
Explore profit building brands such as:
SpaManicure® — For comprehensive citrus
infused manicures
SolarManicure® — For amazing moisture
enrichment
SpaPedicure® — The industry loved line that
allows you to offer marine derived pedicures
Raw Earth™ — For additional pedicure options
Let us share our signature service techniques along
with new ideas for creating service menu options
that will keep your clients clamoring for more.
North Room E (2nd Floor) • Monday: 9 – 10:15 am
North Room E (2nd Floor) • Sunday: 10:30am – 12pm
Makeover Artistry
See the latest techniques for reconstructing short, flat
nail beds. Also, Joseph will share exciting nail art and
French techniques using OPI’s AbsoluteFx and new
Brights Nail Lacquer Collection.
North Room E (2nd Floor) • Sunday: 2 – 3:30pm
Nailing the Basics
Jump back in or start your career off right with OPI!
Whether you’re fresh out of school or have been away
from the business, OPI can help you make the
transition to profitable professional by focusing on
salon service essentials.
North Room E (2nd Floor) • Monday: 10:30am – 12pm
North Room D (2nd Floor)
Sunday & Monday: 9:30 – 10:45am
Balancing Act
Create thin, natural looking enhancements with the
Balance Gel System. This fun, user-friendly, odor-free
alternative delivers strength, durability, superior
adhesion and the versatility to sculpt on a form and
overlay tips on natural nails and toes.
North Room D (2nd Floor)
Sunday: 12:30 – 1:45pm
Technail Color Explosion
Increase your profits with add-on services using a full
range of mix and match acrylic colored powders.
Create everything from sunsets to 3-D flowers and
designs.
North Room D (2nd Floor)
Monday: 12:30 – 1:45pm
nail systems internatio nal
Fresh Air Enhancements
Being a spa doesn’t mean sacrificing profitability;
neither does switching to odor-free acrylics!
Experience the latest advancement in odor-free, with
OPI’s new “tack-free” Clarité Acrylic System. It applies
and finishes just like traditional acrylic.
North Room E (2nd Floor) • Monday: 2 – 3:30pm
If you can imagine it, you can create it with OPI!
tammy
taylor
Featuring Mary Sukmann
Prizma Powderz
Tammy Taylor has introduced an exciting and
awesome new acrylic powder, which will
revolutionize how you use colour on your clients’
nails. Prizma Powderz, a patented process that
applies just like regular acrylic, is clean and easy to
use.
Join Mary, the Director of
Education for the East
Coast Tammy Taylor office
and licensed nail
instructor, as she shows
you how to:
Incorporate Prizma
Powderz into your
salon
Increase your income
opportunities
Deliver the “Perfect
Prizma Manicure”
North Room C (2nd Floor)
Sunday & Monday: 12:30 – 1:45pm
22
Get an edge over your competition
Pr ovide your c lients with mor e options
Discover the new est advancements in
nail design and car e
lechat nail
care products
poshe’
ezflow
Presented by Ace Nail Supply
Presented by American
International
Featuring Mary Seitzinger
nail systems
Featuring Anita Walker
Featuring Maria Lynn Green
Powder Gel® and Color Gel Nail Art
Join international LeChat
educator, Anita Walker, for a
demonstration on the world
famous Powder Gel Nail
Enhancement System.
Learn quick and easy Pink
& White Gel applications
that come with an
unimaginable result.
Getting Real: The Science of Healthy Nails
Join Maria for the most insightful class ever on
natural nail care!
Learn the structure and composition of healthy
nails
Identify the causes and solutions of common
nail problems
Ensure the fastest and safest results without
compromising the condition of the natural nail
Learn how to create
beautiful nail art using
LeChat’s exclusive line of
Spring and Summer nail art
collections:
Color Gels, Pearl Jewels, Designer Shells
LeChat Mini Dried Flowers
The one and only Perception gel on the
market today
North Room D (2nd Floor) • Sunday: 2 – 3:30pm
Relaxology Massage for Pedicures
Your clients will want to come back for more once
you give them the ultimate in stress and tension
relief. Using specific massage and pressure points
from zone therapy and reflexology to induce
relaxation, this hands-on class is the perfect way to
refresh your day!
Design Colored Acrylics:
Put the Excitement Back Into Doing
Nails!
Learn the latest salon techniques with
EzFlow’s design colored acrylics
Dazzle and glitter are only the foundation for
you to increase your salon revenue
Technicians can add these new services to
their menu and put color and fun in their
jobs
North Room F (2nd Floor)
Sunday & Monday: 9:30 – 10:45am
North Room D (2nd Floor) • Monday: 2 – 3:30 pm
East Room C (1st Floor)
Sunday & Monday: 11am – 12:15pm
backscratchers
fungus & mold
Presented by Lebelle
Presented by Lebelle
Featuring Sandi Earwood
Featuring Paul J. DiMeglio, Ph.D.
Featuring Erick Westcott
YOU VIP Gels
Offer clients the unparalleled versatility and
endurance of European gels with the
YOU Switzerland VIP Gel System. This system offers a
one-phase, quick and easy, self-leveling, natural
looking enhancement with phenomenal clarity.
Primer is not necessary with this revolutionary gel
system.
Fungus & Mold: Causes and Cures
Over the past 10 years, more than 100,000 nail
technicians have benefited from this program.
Pink & White for Perfection & Profit
Pink and white is where the profit is. Nail art is
fun, but the majority of clients want pink and
whites. If you can perfect your pink and white
application, your business will boom! The
knowledge you take away from this class will
keep your phone ringing with referrals and
people begging you to fit them in!
salon systems, inc.
North Room C (2nd Floor)
Sunday: 9:30 – 10:45am
Extreme Powder Glaze Acrylic Dip System
Come see the healthier alternative to traditional
acrylic systems. Combining the best of resin
technology and acrylic, this system uses no primers
or monomers, resulting in low odor and very little
filing. Learn the latest application techniques with
this easy to use system.
Learn the medically-based facts explaining
the causes and cures for fungus and mold
See why this is the most misunderstood
problem in the nail industry today
As a chemist and the inventor of a patented antifungal drug, Dr. Paul J. DiMeglio will leave you
optimistic, confident and more fascinated by your
chosen profession than ever before!
East Room C (1st Floor)
Sunday & Monday: 2 – 3:30pm
gelousy gel
nail systems
Learn to perfect your French enhancements
through:
Basic application procedures
Perfecting your arch and filing angles
Uniform smile line placement
North Room C (2nd Floor)
Sunday & Monday: 11am – 12:15pm
North Room C (2nd Floor)
Monday: 9:30 – 10:45am
fungus
&MOLD
23
kupa
young nails
ibd
Presented by American
International
Featuring Darlene Sammons
Featuring Ami McClure
Featuring Laura Jean Sloggatt
Drill Talk
Join Darlene Sammons,Team Vicki Coach and
Master Nail Technician, for a presentation perfect
for the novice, as well as the skilled technician.
Two Tone Temptation
Wouldn’t you love to dazzle your clients with
beautiful two tone pink and white sculptured
nails? Wouldn’t you love to have your clients
bragging about you to
everyone? Imagine
building a clientele so
large you have to turn
clients away because
your two tone pink and
white nails look sharper
and hold up better than
the competition. This
class will teach you
traditional and reverse
techniques that will help
you sculpt the perfect
nails every time.
Gel Services with the Leader in Gels!
ibd gel services are easy and will add revenue
to your service menu
Learn the latest salon techniques designed to
offer quick, easy, no-odor gel alternatives
Exciting new techniques of sculpting with our
Extreme Gel and Tip Overlays with ibd’s French
Tips
Darlene will:
Introduce you to KUPA’s electric files and bits
Explain how they are made and used
Demonstrate how to backfill and perform safe
cuticle work
Teach you to provide your clients with safe
services and sanitation procedures
PLUS…there will be a question and answer
session.
North Room C (2nd Floor)
Sunday & Monday: 2 – 3:15pm
East Room C (1st Floor)
Sunday & Monday: 12:30 – 1:45pm
china glaze®
Featuring Andrea Beebe
China Glaze®
Flawless with Absolute Staying Power™
Join Andrea to learn:
Uses of your drill that will virtually eliminate
hand filing
Various ways to master the French Fill
application
Time-saving techniques to help you earn more
money
The sharing of ideas and concepts to make our
industry more safe and efficient is encouraged.
East Room C (1st Floor)
Sunday & Monday: 9:30 -10:45am
christrio
Featuring Dawn Tagaloa
atwood
industries
Electric Filing Solutions
Andrea will teach you the latest techniques and
innovations in electric file usage.
North Room F (2nd Floor)
Sunday & Monday: 12:30 – 1:45pm
Dawn has dedicated her career to
educating nail techs from all over the nation. With
her natural talent for nails, you won’t want to miss
this opportunity to get up close and personal!
CHRISTRIO was developed to make nail products
less complicated and to promote profitable and
successful businesses.
North Room D (2nd Floor)
Sunday & Monday: 11am – 12:15pm
Presented by American International
An award winning brand, China Glaze® offers a
full range of image conscious nail colors,
treatments and special collections. China Glaze®
is the professional’s choice in a longwearing, great
value nail lacquer.
China Glaze® provides a complete line of
essential treatment products and is dedicated to:
Providing nail technicians with globally
appealing, on-trend, high quality products
Helping professionals offer their clients
reliable, long-wearing nail lacquers in popular
and on-trend shades
Exhibit Floor Education
Sunday: 9am – 6pm Monday: 9am – 4pm
biomaris
u.s.a.
Featuring Rose Chvasta,
CIDESCO Diplomate and Joyce
Cobourne, Esthetician MBA
Sea-phisticated Hot Stone
Manicure, Pedicure and
Hand Renewal Treatments
Revolutionize your spa treatments by
providing innovative, anti-aging
hand and foot care. Allow your
customers to experience the curative ability of the
sea!
Easily perform sea water manicures, pedicures and
hand renewal treatments using hot stones or a
heat lamp.
East Room G (3rd Floor) • Sunday: 9:30 – 11am
24
Win a FREE trip to
premiere orlando 2006
by attending premiere BIRMINGHAM!
Premiere Orlando is considered to be one of the best beauty events in the United
States. Everyone wants to attend! Even more…we want YOU to be there. One lucky
winner*will receive the following:
•Two round-trip tickets to Orlando, Florida
• Two nights of hotel accommodations
• Two tickets to attend premiere orlando 2006
on August 27 & 28, 2006
• Two Walt Disney World® Park Hopper tickets
• Two tickets to the Premiere Party
*To enter, just complete the back
portion of your ticket. If yours is the
lucky ticket drawn Monday afternoon
at the show, you will receive a travel
package voucher.
Remember, you cannot win if you do not
attend…so purchase your show ticket
today! You do not have to be present at
the time of prize drawing to win.
Immerse yourself in a sea of white at the ultimate dance party!
Who:
The absolutely fabulous
Cash Bar, Music & Entertainment
What:
The networking event that is always
pure fun
Suggested Attire:
Anything and Everything White
Where:
Sheraton Birmingham Hotel Ballroom
Must be 18 or over
When:
Sunday, April 9 @ 8pm – 12am
No cover charge
biomaris
u.s.a.
Featuring Rose Chvasta,
CIDESCO Diplomate and Joyce
Cobourne, Esthetician MBA
Sea-phisticated Hot Stone
Manicure, Pedicure and Hand
Renewal Treatments
Revolutionize your spa treatments by providing
innovative, anti-aging hand and foot care. Allow
your customers to experience the curative ability of
the sea! Easily perform sea water manicure,
pedicure and hand renewal treatments using hot
stones or a heat lamp.
East Room G (3rd Floor)• Sunday: 9:30 – 11am
The Ultimate Sea-phisticated Detoxifying
Cellulite Treatment
Our newest addition provides a unique alternative
to the popular Salt Scrub/Wrap Treatment.
Understand what causes cellulite and how sea
water based ingredients can make a remarkable
difference with this shower-optional service!
East Room G (3rd Floor)• Sunday: 1 – 2:30pm
Catch the Wave Hot Stone
Algae Body Pack Treatment
This spa wellness treatment provides sea water
nutrition for the entire body. Composed of active
ingredients, it hydrates, regenerates and invigorates
the micro-circulation of the skin. This no-fuss algae
is removed without showering.
East Room G (3rd Floor)• Monday: 9 – 10:30am
The Power Ocean
Gel Treatments
Incorporate into any
facial to supermoisturize, calm,
soothe and revitalize
problem skin types.
Infused with DEEP sea
water, brown algae,
squalane, marine
collagen and the
Maritime Moisturizing
Factor; this treatment
is ideal for men; as
well as oily, acne
prone and
dehydrated skin types.
East Room G (3rd Floor)• Monday: 12:30 – 2pm
26
cara
cosmetics
depilève
Presented by Divi International
Featuring Leslie Christin
Featuring Claudia Conrad
Bridal Makeup
Join Leslie in a fun filled hour of techniques,
demonstrations and retailing ideas to boost your
bridal business and increase your revenue by
thousands of dollars.
Watch a step-by-step bridal makeup application
Hear tips for photography and video
Learn how to build your makeup kit and
portfolio
Depilève Waxing Workshop
This is an in-depth Depilatory Waxing Workshop
with an emphasis on speed and technique. See
demonstrations on the rules of waxing with
detailed advanced instructions on speed waxing.
North Room B (2nd Floor) • Sunday: 12:30 – 1:45pm
Advanced Makeup Techniques
Learn to advance your makeup career in this jampacked session. Discover tips, tricks and secrets
from Hollywood makeup artists and take this
knowledge to your clients!
Learn facial, bikini and large area waxing
Find answers to problems you may have with
waxing
Hear tips on how to do a waxing consultation
to increase your business
North Room B (2nd Floor)
Sunday: 2 – 3:15pm
Monday: 1:30 – 2:45pm
Leslie will demonstrate:
Fabulous and sultry smoky eyes
False eyelash application
New techniques for Spring 2006
Essential products for your
makeup kit
How to create events and
generate makeup retail revenue
North Room B (2nd Floor) • Monday: 12 – 1:15pm
clean + easy
dermavista
Presented by American
International
Featuring Lila Vaughn
Featuring Tom Jackson
Roll-On Waxing Basics
LED Photo Therapy and
Automatic Microcurrent
Join Tom Jackson, owner of DermaVista and
developer of both LED and Microcurrent
technology—an unbeatable face and neck lift
combination—for this must see class!
Roll-on waxing is fast, easy and can add
revenue to your menu
Learn the basics of Clean + Easy’s Roll-On
Wax System in this informative class
Plus…focus on facial and body waxing
techniques that will explore endless
opportunities for you and guarantee to
increase your salon’s revenue
North Room F (2nd Floor)
Sunday & Monday: 2 – 3:15pm
Cut through the confusion and contradictions
about LED Photo Therapy and make an
informed buying decision
Learn how to produce the best results for
neck and face muscle lifting and toning by
combining LED technology with microcurrent
Discover which products work best with LED;
automated and manual microcurrent
North Room B (2nd Floor)
Sunday: 11am – 12:15pm
Monday: 10:30 – 11:45am
DermaVista
Market your spa
Skin solutions taught by skincare experts
The latest trends and techniques that
clients crave
gigi
satin smooth
Presented by American
International
Featuring Shawn Pambianco
Featuring Debbie Coddens
As an educator for American International, Shawn
knows the importance of staying on top of the
most current trends. She will teach you effective,
profitable and inspiring ways to introduce waxing
services into your establishment.
The Art of Waxing
Attend this fun and educational Satin Smooth
waxing class and have the opportunity to
participate in an open floor discussion about what
is happening in the waxing world.
Pot Waxing Made Simple
Time is money, so join Shawn to:
Body waxing for all parts; including a
demonstration on Brazilian waxing
Marketing ideas that will develop advancewaxing techniques and double your business
Sanitization to prevent clients from breaking out
Specialized tools that will perfect your waxing
services
Incorporating Satin Smooth Pot Waxing and
Roll-on Systems into your salon
Learn the advanced techniques for pot
waxing in your salon with GiGi’s Pot Wax
System
Plus…focus on facial waxing along with
simple leg and arm techniques
North Room F (2nd Floor)
Sunday & Monday: 11am – 12:15pm
This class will benefit and inspire everyone from the
newly graduated to the seasoned professional.
East Room G (3rd Floor)
Sunday: 11:30am – 12:30pm
Monday: 11am – 12pm
dejoy’s
permanent
make-up
DeJoy Pace, owner of DeJoy’s Permanent Make-Up
Center, is one of Florida’s most qualified educators.
DeJoy brings with her over 17 years of experience
performing and teaching the art of micropigmentation. She has been in the Cosmetology
Industry for over 30 years and is a Board Certified
Instructor for the American Academy of Micropigmentation.
Chemical Face Peeling
Join Steve, in this live demonstration as he guides
you through how to select the appropriate peel.
Chemicals will include:
Lactic Acid 50%
Salicylic Acid 20%
Glycopolymer Solution Peel 50%
Enzymes Cellular Catalysts
The Jessner Peel (Resorcinol, Lactic, Ascorbic
and Salicylic)
North Room B (2nd Floor)
Sunday: 9:30 – 10:45am
Monday: 9 – 10:15am
High Definition Make-Up for the High
Definition Client:
Brand Yourself a Step above the Rest
Everyone wants to look like a celebrity...or at least
be treated like one. As an expert in trendy looks
for today’s professional, Tara’s work has been
seen throughout the world.
Tara will demonstrate and teach you the art of
media and television make-up through:
Expanding your business, your wallet and
branding yourself a step above the rest
Incorporating the latest tools and tricks of the
trade while including airbrush techniques you
can take back to the salon
Making your clients feel like celebrities and
expanding your business by including them
North Room B (2nd Floor)
Sunday: 3:30 – 4:45pm
Monday: 3 – 4pm
manufacturing
Featuring Steve Broome
What is needed to lawfully do permanent
make-up
Why it’s a glamorous and lucrative career
Featuring Tara Hill, Senior MakeUp Artist/Hairstylist for CNN
trend
Featuring DeJoy Pace
Join DeJoy and learn:
industry pro
cosmetics
East Room G (3rd Floor) • Sunday: 3 – 4pm
Glycolic Acid and Micro-Dermabrasion
Light Therapy
Attend this class and watch as Steve performs a
live demonstration.
Learn to use Glycolic Acid to prep the skin
Witness a micro-dermabrasion process
See light therapy done live
East Room G (3rd Floor) • Monday: 2:30 – 3:30pm
DeJoy’s
PERMANENT MAKE-UP
27
inspiring
champions
Stop Whining and Start Mining!
How to build an unlimited clientele
Featuring Oscar Valencia, Jr.
Did you know that building a clientele is the biggest challenge
most individuals and owners face in their business? “Good news!”
says Oscar,“It can be fast, easy and fun when you know how!”
Learn the top three ways to gain new and ideal clients
Find out how to get your existing clients to build your business for you
Learn how to ask for referrals and get them
See how to market and promote your business with little or no money
East Room L (3rd Floor)
Sunday & Monday: 12:30 – 2pm
Double Your Income Now!
What You Need to Know – What You Need To Do
Featuring Lance Courtney
You can double or even triple your income without raising your prices or working
more hours, by following practical and proven strategies.
Discover two proven ways to increase your income by $10,000 to
$30,000+ now
Determine a formula to gross $100,000 per year as a service provider
Learn how to get your clients to come in two to three extra times per year
See how to double your service sales without raising your prices or seeing
more clients
East Room L (3rd Floor)
Sunday: 8:30 – 10am, 4:30 – 6pm Monday: 9 – 10:30
share the wealth
kassidy’s salon
management consultants
Featuring Ken Cassidy
Employee Compensation:
How to Stay in Business with a NEW Commission Approach
For all salon, day spa and barbering owners or managers, including their staff.
The restructuring of pay compensation is crucial in order to stay in business
today.
See why the present commission structure does not work anymore
Learn how to implement compensation changes and create a WIN/WIN
relationship for your entire staff
East Room K (3rd Floor) • Sunday: 11:30am – 1pm Monday: 10:45am – 12:15pm
Management Essentials:
The Three Reasons Why All Businesses Fail
For salon, day spa and barbering owners or managers, or anyone who has the
desire to be one. There are three real reasons that a business will fail.
Understand the true value of having a great foundation to ensure your
success
Discover where you are failing and how to create business success
Implement that foundation, whether a new or existing business
East Room K (3rd Floor) • Sunday: 3:30 – 5pm
The Beauty Business for Profit:
A Salon, Day Spa & Barbering Financial Evaluation for Your Future
For salon, day spa owners and managers, or anyone who has the desire to be one.
Rental or commission…just how profitable can each one be?
Use a financial statement to its fullest potential
Read your profit and loss statements to uncover their true meanings
Apply creativity with numbers
East Room K (3rd Floor) • Monday: 2:30 – 4pm
beauty business
success systems
Featuring John Amico Sr.
Featuring DeShawn Bullard
Become Rich by Learning “The 5 Secrets to Wealth”
This is a must for salon owners, booth renters and stylists.
Booth Renting Boot Camp
Part I: The Independent Beauty Professional / Booth Renter
Many hair stylists are choosing to become independent stylists (also known as
Booth Renters). The transition from employee to independent stylist can
become confusing. Join DeShawn to be enlightened about the world of
independence.
Legally set up and structure your booth rental business, including IRS
regulations
Develop a successful marketing plan to increase clientele
Structure your prices and keep track of your income
Understand taxes, salon contracts and work agreements
Build your business credit to finance your beauty business
By changing five simple habits, you can become a millionaire behind the chair.
As founder, owner and operator of over 425 salons, schools and spas, and
current chairman of Share the Wealth, John shows you how you can become
rich the Share the Wealth way.
Increase your income overnight
Earn $100,000 a year or more
Have a net worth of $1 million or more
See John’s 5 simple steps that will take one hour to implement
Have fun and retire rich
With John’s seminar, your thinking is guaranteed to change.
East Room L (3rd Floor)
Sunday: 10:30am – 12pm • 2:30 – 4pm
Monday: 10:45am – 12:15pm • 2:30 – 4pm
28
visit www.premiereshows.com
East Room I (3rd Floor) • Sunday : 11:30am – 1pm Monday: 11am – 12:30pm
Part II: So You Want to Open a Booth Rental Salon
If you want to open a booth rental salon or are currently running a booth rental
salon and have some concerns, then this class is for you. Join internationally
renowned educator and author, DeShawn Bullard, to learn:
The advantages and disadvantages of running a booth rental salon
How to properly set up and structure your booth rental salon, including IRS
guidelines
How to establish a landlord – tenant relationship
Booth rental salon operations
The new face of booth renting
East Room I (3rd Floor) • Sunday: 3:30 – 5pm Monday: 2:30 – 4pm
Motivate yourself and your staff
Make the most of your business savvy
Compensation, marketing and business
expansion ideas that work
durocher enterprises
salon training
international
Featuring Cherisse White
Featuring April Poster
Payday - Compensation Plans That Work
The right compensation structure for a salon or spa is critical. It is important to
have a pay structure that is fair and equitable to the owner of the business
and their team. The wrong compensation package can be disastrous for the
business and its people.
Fight or Flight—Turning a Complaining Customer into a Life-Long
Client
Winning customers may be hard, keeping them is even harder. Are you taking
customer complaints as a gift or a burden? In this course, you will learn a systematic approach to manage an upset customer. Managing the customer’s
experience is an invaluable skill that will turn any client into a lifetime customer.
Find out which compensation plans work and which ones don’t
Take your team through compensation changes without a walkout
Discover what benefits are key to retention
Learn how pay needs to be tied to performance
East Room K (3rd Floor) • Sunday : 9:30 – 11am Monday: 9 – 10:30am
How to Get Clients Running in Your Door
What’s your unique selling point? Face the future with confidence. Your brand
is about who you are, what you stand for and what differentiates you. What
are you doing to grow your business when you are not busy?
See how networking builds powerful relationships
Learn how to brand your identity
Discover your unique selling point
East Room K (3rd Floor) • Sunday: 1:30 – 3pm Monday: 12:30 – 2pm
What do customers really want
How to turn complaints into gifts
Creating lifetime clients
East Room J (3rd Floor) • Sunday & Monday: 10:30am – 12pm
How to Make $3000 a Day and Have a Life
In this presentation, you will discover the secrets to creating a six-figure income.
Learn how to make recommendations that empower clients, build your dream
clientele and master the art of referrals.
Create a life that works
Design your future
Take control of your business
East Room J (3rd Floor) • Sunday & Monday: 2:30 – 4pm
hairdresser career
development
the mikal corporation
Featuring Jon Gonzales
Featuring Fred Dengler
How to Build a Successful and Profitable Business
A Business Class for Salon Owners and Managers
Let Jon share his 40 years of experience and help you transform today’s career
and business challenges into tomorrow’s opportunities.
Learn team building guidelines on how to recruit, hire, train, compensate and
motivate hairdressers to higher levels of excellence
Improve employee attitudes and work habits
Manage your business with confidence, competence and professionalism,
instead of your business running you
Learn powerful and cost-effective marketing techniques to build an upscale
clientele
Steps you must take right now to create financial independence and security
East Room J (3rd Floor)
Sunday: 8:30 – 10am • 12:30 – 2pm • 4:30 – 6pm Monday: 8:30 – 10am
Happy Staff, Happy Management: Bridging the Gap
Special Personal Growth Success Class for Hairdressers and Students
Bridging the Gap between Hairdressers and Salon Owners
Can salon owners and hairdressers join forces to create an upscale, fun,
professional workplace where everyone’s happy and making more money?
Exceed client expectations every time
Build a loyal and upscale clientele
Create value in yourself and create a demand for your services
Stop walking on a financial tightrope and secure financial security
Six steps that will keep customers coming back and referring others
What clients expect—or they won’t come back
East Room J (3rd Floor) • Monday: 12:30 – 2pm
10
Amazing Marketing Ideas
Acquire all of the details on how to double your new customer retention
Get 25% of your customers to come in one more time a year
Find 100 new customers for $200
East Room I (3rd Floor) • Sunday: 9:30 – 11am Monday: 9 – 10:30am
Staff UP!
Learn even more about how to get, motivate and keep the right employees
Obtain interview ideas, classified ad examples, goal setting and payroll
systems that are innovative and motivating
Get all your questions answered
East Room I (3rd Floor) • Sunday: 1:30 – 3pm
Supercharge Your Front Desk
Discover the up sells, pre-bookings and price check scripting up and
coming in your salon or spa
Learn how to make up to $60,000 extra dollars at the front desk without
adding staff, paying for extra marketing or increasing your management
time
Fine tune your front desk customer service while turning it into the most
profitable part of your business
East Room I (3rd Floor) • Monday: 12:45 – 2:15pm
29
premiere BIRMINGHAM Policies
To enhance the show experience for all, we appreciate your cooperation with
the following:
In order to purchase products, you will be asked to verify that you are a
professional or student of the beauty industry.
No strollers or pull carts allowed on the show floor.
Premiere BIRMINGHAM is a trade show for Professionals in the Beauty Industry
ONLY. This program is not open to the general public.
Opinions stated at the conference are those of the presenters and not
necessarily those of Premiere Show Group. Show Management reserves the
right to change or cancel any portion of the program without prior notice.
Premiere Show Group cannot be held responsible for exhibitors that may drop
out of the event.
Class Attendance: Classes included with your registration are available on a
first-come, first-serve basis. Hands-On Workshops with separate fees are
limited by the number of seats in the room.
Continuing Education:
Georgia Attendees – Attendee will receive two (2) credit hours towards
your license. Certificates will be provided at Registration.
North Carolina Attendees – Download “Out of State Credit for Continuing
Education Hours” at http://www.cosmetology.state.nc.us. Each instructor
must sign the form for each class attended. Attendee is responsible for
submitting course outline and requested form via mail within 30 days after
completion of the course. The Board will review your request and grant
credit as appropriate.
For additional states with continuing education hours, call 800-335-7469
NO Children/Family/Friends: Premiere BIRMINGHAM gives the professional
an opportunity to experience and learn. Due to insurance liabilities and also
with respect to your professional peers, non-professional family, friends and
children of any age will not be permitted on the show floors; nor will they be
allowed to purchase tickets or be admitted into any of the educational
components.
No Smoking Policy: In compliance with the Alabama Clean Air Act, smoking
inside is prohibited by the Birmingham Jefferson Convention Center.
Designated smoking areas outside the building will be marked. We
appreciate your cooperation.
Photography/Videotaping: No photography or videotaping of premiere
BIRMINGHAM or its Educational Program is allowed without prior permission
from Show Management.
Public Paging System: If attending the show with friends in the industry, be
sure to set a specific time and place to meet, as there is no public paging
system within the Convention Center.
Special Needs: If you have special needs that require assistance to ensure
your participation in premiere BIRMINGHAM is more enjoyable and
meaningful, please contact Premiere Show Group at 800.335.7469 at least
three weeks prior to the show.
Tickets: Tickets are non-refundable and non-transferable (tickets cannot be
shared).
Attendance Policy
Are you a professional or student of the professional beauty industry? We hope
so, because we don’t want to have to say “no”. Premiere BIRMINGHAM is ONLY
open to beauty industry professionals and students.
In order to purchase tickets, you will be required to verify that you are a
professional or student of the beauty industry. Non-licensed ticket holders or
those unable to provide acceptable identification will not be admitted. Please
note: Tickets are non-refundable and non-transferable (tickets cannot be
shared).
You will be asked to present a photo I.D. along with one of the
following credentials:
Professional cosmetology license including international licenses
Other appropriate license(s) denoting you as a member of the professional
beauty industry
Salon/spa business license
Business card from a legitimate salon with your name imprinted on it
Letter from owner of salon/spa on certified letterhead (including owner’s
business card)
W-2 form
Invoice from professional beauty product distributor/manufacturer
Student ID or letter from Certified Instructor on school letterhead
Cosmetology school business or state license
Professional beauty association membership card (i.e., NCA, CCA,TSA, ISPA,
etc.)
Paycheck stub
Sally Beauty Supply card
30
ticket
outlets
To purchase premiere BIRMINGHAM 2006
show tickets, contact these authorized ticket
outlets, visit www.premiereshows.com or call
800.335.7469.
Ace Beauty Supply
Largo, FL
800.282.2843
Sally Beauty Supply
For Store Locations,
Call 800.275.7255
Ace Nail Supply
Atlanta, GA
800.783.1112
Selective Salon
Services
McComb, MS
800.647.8431
Beauty Alliance
Stores
Largo, FL
800.282.2843
CBS Distributors
Dothan, AL
334.714.2292
Champion
Beauty Supply
Birmingham, AL
800.676.2563
Gulf States
Beauty Supply
Bessemer, AL
800.933.4724
Independent Salon
Resource
Largo, FL
800.282.2843
State Beauty
Store #20114
Decatur, AL
256.355.7715
State Beauty
Store #20107
Murfreesboro, TN
615.895.1060
Tammy Taylor Nails
Orlando, FL
800.393.2222
The Salon Center
Homewood, AL
205.940.1140
Wynn Salon Services
Lawrenceville, GA
800.282.9686
Innovative Salon
Solutions
Lithonia, GA
800.233.1419
Hotel & Travel Arrangements
Make your hotel and travel arrangements for Premiere
BIRMINGHAM the easy way! Book online at
www.premiereshows.com or call 800.237.5655. For
additional information, refer to page 36.
REGISTRATION FORM
premiere
2006 BIRMINGHAM
ONLY ONE PERSON MAY
REGISTER PER FORM
Please copy this form for each additional registrant.
april 9 & 10, 2006
BIRMINGHAM JEFFERSON CONVENTION CENTER BIRMINGHAM, ALABAMA
To purchase Show Admission Tickets, you must complete sections 1- 3 and 5 - 6.
To purchase Hands-On Workshop Tickets, you must complete sections 1- 2 and 4 - 6.
1 Contact Information
Please print clearly the following information and keep a copy for your records.
Note: License number is REQUIRED to process registration. (See page 30 for details).
Show Admission - The show admission fee includes the exhibit
hall, all FREE classes and show floor education. Premiere
BIRMINGHAM is a BEAUTY PROFESSIONALS ONLY event. You will
be required to present photo ID and beauty license or student ID
during the event.
The entire event gives the professional an opportunity to
experience and learn. Due to insurance liabilities and also with
respect to your professional peers, family, friends and children of
any age will not be admitted on the show floor as well as the
educational components.
Beauty Industry Professional Registration - To qualify for the
beauty industry professional rate, you must be a current
member of the professional beauty industry and provide your
license number.
Beauty Industry Student Registration - Students who are not
currently employed as a professional in the beauty industry may
register at the student rate. Students must provide a Student ID
and a copy of their official school schedule with their
registration form.
5
Name: ____________________________________________________________________________________________
Licensing State: _______ License #: __________________ Salon or School Name: ____________________________
Address: _______________________________________________________________________________________________
City: ____________________________________________________ State: __________
Phone: ( _____ ) _____________________ E-mail: _________________________________________________________
This is my
Home Address
2 Attendee Type
Online: www.premiereshows.com
By Fax: (407) 265-3134
By Mail: premiere BIRMINGHAM
c/o Registration Department
1049 Willa Springs Drive, Suite 1001
Winter Springs, FL 32708
By Phone: (800) 335-7469 (9AM - 5PM,M - F,EST)
or (407) 265-3131
3
Business Address
(Please check all that apply)
Stylist
Colorist
Esthetician
Nail Technician
Barber
Massage Therapist
Cosmetology Teacher
Esthetics Teacher
Nail Technology Teacher
WAYS TO REGISTER
Available until Tuesday, April 4
to page 30 for a listing in your area)
Registration Deadlines:
School Official Signature
Show Admission
Includes entrance to the exhibit hall plus all FREE educational classes & show floor education.
Subtotal Show Admission: ____________
Note: Paid show admission is required to purchase Hands-On Workshops. Seating is limited. (See page 32-33 for details.)
SUNDAY 9:30AM - 12:30PM SUNDAY 2PM - 5PM
MONDAY 9:30AM - 12:30PM
Pivot Point Workshop (Select Time)
On or before March 4
$125
$______
After March 4
$150
$______
New Concepts Hair Goods (Select Time)
$______
Saturday, March 4 - Ticket Special Registrations
must be postmarked
After March 4
$175
$______
Friday, March 24 - Advance Ticket Registrations
must be postmarked
On or before April 8
TIGI/Toni&Guy Workshop (Select Time)
$175
5 Total Payment
Show Hours:
6 Method of Payment
9AM to 4PM
Day of Show Prices:
Ticket Registration:
Two-Day Ticket:
Student Ticket:
$60
$50
Hands-On Workshops:
Pivot Point:
New Concepts Hair Goods:
TIGI/Toni&Guy
$175
$200
$200
SUNDAY 9AM - 12PM SUNDAY 2PM - 5PM
MONDAY 9AM - 12PM
SUNDAY 12PM - 4PM MONDAY 12PM - 4PM
$______
Subtotal Hands-On Workshops: ____________
Tuesday, March 28 - Orders received after March
28th will be held at Ticket Pick-Up/Will Call under
each attendee’s last name. Attendee must
provide photo identification and proof of license.
Monday, April 10:
$50
$40
Hands-On Workshops
$150
9AM to 6PM
After March 4
Professional Two-Day Advance
Student Two-Day Advance
$40
$30
On or before March 4
Sunday, April 9:
Behindthechair.com
DAYSPA
Distributor
Friend/Coworker
Inspire Magazine
Modern Salon
Nailpro
NAILS Magazine
Poster
Salon City Press Club
Website
American Salon
American Spa
Attended Past Show
Beauty Launchpad
Student I.D. #:
On or Before March 4
Professional Two-Day Special
Student Two-Day Special
4
How did you hear about the show?
School Owner
Salon Owner/Manager
Independent Contractor/
Booth Renter
Other: ___________________
Student (Please fill in info)
Available until Saturday, April 8
In Person: Contact your local ticket outlet (refer
Zip Code: _____________
Section 3 + Section 4 = Total Amount Due: $
American Express Visa
Please allow 7-10 business days for processing. All sales are final, no refunds.
Mastercard
Check Enclosed
Credit card charges will appear on your statements as Premiere Shows, Inc.
Money Order Enclosed
(Make payable to premiere BIRMINGHAM in US Dollars only)
Card Holder’s Name (PLEASE PRINT): _________________________________ Check or Money Order #: ____________
Card #: ____________________________________________________________
Exp. Date: _______ / _________ Signature: ________________________________________________________
For Office Use Only
Date Received:__________ Date Processed: ___________ Pending Order #:___________ Customer ID#:_______________
DNA – Design Forum 278
Haircutting Trends Workshop
Featuring The Pivot Point International Artistic Team
Design Forum 278 is all about new ideas. New ideas that
allow YOU, the hair designer, to create an individual style
for every client bringing together all elements of hair design with the
collection of work from Pivot Point international educators.
The Pivot Point International Artistic Team will show you how to create:
• Current, cutting-edge, salon-sellable designs
• Personalized styles for every client
• The latest hair trends for the spring season
What do I need to bring?
• Towel
• Shears
• Razor
• Combs
• Spray water bottle
• Brushes
• Sectioning clips
Workshop Prices
$125
On or Before March 4th
$150
After March 4th
$175
Day of Show
What does the workshop registration
price include?
• Mannequin
• Design Forum 278 – DNA Book Set
NEW!• Design Forum 278 – DNA DVD
Participants will receive a Certificate of
Participation upon completion of this
workshop.
Location
East Room E&F (3rd Floor)
Sunday: 9:30am – 12:30pm
2 – 5pm
Monday: 9:30am – 12:30pm
To register for workshops, complete registration form on page 31, call 800-335-7469 or visit www.premiereshows.com
PAID SHOW ADMISSION IS REQUIRED TO PURCHASE HANDS-ON WORKSHOP TICKETS.
New Concepts Hair Goods
Featuring Okyo Sthair, President & Instructor
Seamless Hair Extension System
(U.S. & Canada Patent Pending)
The inventors of Megahair & Megatips Hair Extension System
now bring you “The Seamless Hair Extension System.”
• NO Braiding • NO Weaving
• NO Bonding • NO Glue Necessary
Join Okyo to learn a patent-pending
technique that will allow YOU, the stylist, to
complete a full head of hair within 20
minutes. The technique is hair-to-hair; there is
NO handling of the scalp, making the system the
safest and most efficient method; in return
creating a faster, easier and very profitable
application.
MegaTips
(U.S. Patent #4934389)
Pre-tipped, one step hair extensions. The patented
mega adhesive is applied directly to the tip of the
human hair extension. MegaTips come in a variety
of colors and textures.
Learn skills that will substantially increase your
income, while changing the lives of others.
What do I need to bring?
• Sectioning clips
• Shears
• Scissors
• Brushes
• Spray bottle
• Combs
Workshop Prices
$150
On or Before March 4th
$175
After March 4th
$200
Day of Show
What does the registration cost
include?
• Mannequin
• Practice Hair
Participants will receive certification in
Seamless Hair Extensions upon
completion of this workshop and Hair
Extensions will be available for
purchase at the show.
Location
East Room D (3rd Floor)
Sunday: 9am – 12pm
2 – 5pm
Monday: 9am – 12pm
For technical questions, call 800-676-6244.
• Hands-On Educational Series
• One-on-One Demonstrations
• Latest Fashions and Trends
Featuring the TIGI/TONI&GUY Art Team
The BESPOKE Collection
Experience personal attention from the
TIGI/TONI&GUY Art Team as they show you
step-by-step their newest collection,
BESPOKE.
Encounter the most intimate educational
setting TIGI has to offer, during this handson workshop. Attendees will be provided
with mannequins to work on and perform
their favorite cut from one of the five in the
collection.
•
•
•
Increase your knowledge of the
TONI&GUY method
Learn practical technique applications
Benefit from the personal satisfaction
that you have invested in yourself to be
a better hairdresser.
What do I need to bring?
• Scissors
• Combs
• Brushes
• Blow Dryer
• Water Bottle
• Clips
• Razor (optional)
• Texturizing Shears (optional)
• Flat Iron (optional)
Workshop Prices
$175 On or Before April 8th
$200 Day of Show
What does the registration
cost include?
• Mannequin
• Workbook
Location
East Room M (3rd Floor)
Sunday & Monday: 12 - 4pm
participating companies
Ace Nail Supply
Action Beauty Equipment
Alfa Parf
Alterna
American Association of Cosmetology
Schools
American Beauty Supply
American Crew
Andre
Art of Beauty
Asteria
Atwood Industries
B.W. Boyd Shears
Backscratchers Salon Systems
Barbara Black Publishing
Basalt Works
Belvedere
Betty Dain Creations
Betty OH
BIA International
Biomaris USA
Blinc, Inc.
Bonika Shears
Bric McMann
Brilliant Products
Brushes and More Beauty Supply
CARA Cosmetics International
China Glaze
Choice Brush
CHRISTRIO
Chromastics
CinderellaHair Extensions
Clean + Easy
Clip Pro
Conair
Creative Nail Design
CUTS Apparel
DeJoy's Permanent Make-Up
Dennis Bernard
Depileve
Derma Vista
Divi International
Eden Labs
Edge Systems Corporation
Enzo Milano
Essie Cosmetics
EzFlow Nail Systems
Fake Bake Tanning Products
Falcon International Group
Farouk Systems
Flex 360 Shear Systems
Florida Shears
Fromm International
Fusion Hair Extension
Gary Gerard's International
Gavson Salon Classics
Gelousy Gel Nail Systems
GiGi
Goldwell
HAI Elite/ HAI Class
HairBrushesAndMore.com
Happy Feet/ White Pine Sales
Helen of Troy
I.C. Art Stylez
ibd
Industry Pro Cosmetics
InfraShine
Innovative Beauty Lines
International Health & Beauty
IT&LY
J&N Enterprises
J. Beverly Hills
Jaguar
Joewell USA
KEC
KMS - California
Krembs, Inc.
KUPA, INC.
LaSaunt Hair Color Company
Lebelle
LeChat Nail Care Products
Lipchic/ Elan International
Liquid Technologies Private Label
Magazine Service Outlet
Magic Ionic
Mark Enterprises
Modern Basic Distributors
Murray Roth Shear Sharpening
New Concepts Hair Goods
New Fair Lady
Nina, Inc.
NSI
OPI Products
Oster Professional Products
Patric Antonio Bradley
Paul Brown Hawaii
People's International, Inc.
Pibbs Industries
PMT/ Permark
Poshe'
Pure Colors
PureOlogy
Qtica
Quickship Salon Equipment
Q-Voe International
Raw Volcanic Origins
Redken
Rene of Paris
Revitalight/ Handspa
RUSK
Sahag
Saint Charles International
Sally Beauty Supply
Satin Smooth
Schwarzkopf
Scissor Mall
Scruples
Sebastian
Sedona Custom Mani/ Pedi Furniture
SeneGence International/ Lip Sense
Sensei Shear Systems
Share The Wealth
Shine Design
Signature Accessories
SkinCare Specialty Systems
Smart Step Therapeutic Flooring
Smockers
SO CAP Human Hair Extensions
Solis
Starlight Nail Supplies
Talyn Shears
Tammy Taylor Nails
The Industry Source
The MIKAL Corporation
The Salon Center
The Tetra Corporation
ThermaFuse
TIGI
TNT Promos
Toni Love
Trend Manufacturing Corporation
Tressa
Turbo Power
Unique Edge 2000, Inc.
Unique Mats/ IC Urethane Products
US Mat
Via San Francisco
Washi Scissor Company
Wella Corporation
White Sands Hair Care
Worcester Reading Company
XION Energy Research Laboratories
Young Nails, Inc.
Zoya
Plus Many More…
Participating Manufacturers
Subject To Change
33
Coupon Savings for Everyone!
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
Washi Scissor
Company
Tammy Taylor Nails
Sally Beauty
Company
Brilliant Products
Receive a FREE thinning
or texture shear with
purchase of $199 or more.
Receive a
FREE Prizma DVD
($14.95 value) with a
$50 purchase.
Receive a “Think Savings,
Think Sally” discount card
with every purchase at the
Sally Beauty Pavilion.
Save $10 OFF
regular salon price on
every Ionic or Graphite
Silence HP hairdryer.
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
DermaVista
Lipchic/Elan
International Ltd.
CHRISTRIO
Lasaunt Hair Color
Receive 10% OFF all
Sesderma Skincare
Products ordered at
the show!
Purchase a starter kit
and save
Receive a FREE ½ oz.
Permatop bottle with the
purchase of a Gel Kit.
Receive $50 OFF intro
deal of Color Lasaunt Hair
Color products!
15% + FREE shipping!
Existing clients save
10% on all purchases.
NEW Products!
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
Asteria
Fake Bake Tanning
Saint Charles
International
Receive a FREE
2 oz. jewelry cleaner
spray with each
$40 purchase!
Receive one FREE bottle
of Sun Mergetm Liquid
Shimmer Lotion with the
purchase of one Fake Bake
4-pack.
Sensei Shear
Systems & VIA San
Francisco
Purchase a five (5) piece
starter kit for $26.50 and
receive the second one at
50% OFF for a
$13.25 savings!
Buy one Atom shear for the
regular price of $179.95
and get one FREE! Save
$179.95 (Mix & Match).
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
DBA R&D Jewelry Cleaner
34
Clip and save with free coupons from some of your favorite manufacturers and distributors. Take advantage of superior
discounts and savings on the latest products, as well as your old favorites. Refer to coupon for additional details.
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
J & N Enterprises
Action Beauty
Equipment Co.
BIOMARIS USA
Scissor Mall
With this coupon, receive
Show Special!
5% OFF all orders of $500
or more placed at the
show.
Receive 30% OFF the
wholesale price of the
Sensitive Cream.
Receive $100 OFF the
purchase of a SHISATO
Shear plus receive a
FREE gift with any
scissor purchase.
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
CinderellaHair
Farouk Systems
LeChat Nail Care
Products
Gelousy Gel Nail
Systems
Receive $200 worth of
hair FREE with the
purchase of the
CinderellaHair Starter
System.
Stop by the Farouk Systems
booth and receive a
FREE Silk Therapy Sample
(.05oz).
Buy the Powder Gel® Pro-Kit
and receive $25 worth of
FREE products.
Best Buy: Pro•tec, buy one,
get one FREE.
Receive a FREE
1-Step Gel and
Gel-a-Bond Acid Free
Primer with kit purchase
(A $28.90 Value).
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
premiere2006
BIRMINGHAM
SeneGence
International
Edge Systems
Corporation
White Sands
DeJoy’s
Permanent Make-Up
FREE skincare
with every purchase
of $75 or more.
Receive 50% OFF the
UltraMax ultrasonic
skincare system
with the purchase
of any other devices!
Receive 10% OFF any
purchase of $50 or
more (including tools).
Receive 20% OFF all
products with this coupon.
All Training Center Class
pre-registrations receive
$200 OFF the
registration fee.
Visit booth for details.
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
Receive a FREE foiling
comb with the purchase
of three (3) bottles of
XCEL (The Hair Color
Accelerator).
LIMIT ONE COUPON PER CUSTOMER WHILE SUPPLIES LAST.
COUPON VALID AT PREMIERE BIRMINGHAM,
APRIL 9 & 10, 2006 ONLY
35
premiere
2006 BIRMINGHAM
book your hotel & travel
online!
Visit www.premiereshows.com and click on Hotel & Travel
or call Travel Planners at 800-237-5655
Hotel Accommodations
Birmingham Jefferson
Convention Center
3
Embassy Suites
Rate: $146 3.4 Miles
2300 Woodcrest Place
Includes cook-to-order breakfast and evening reception
4
Holiday Inn
Rate: $75 5.7 Miles
260 Oxmoor Road
5
Pickwick Hotel
Rate: $92 standard
$112 suite 2.1 Miles
1023 South 20th Street
65
Tutwiler Hotel - [0.6 miles
from Convention Center]
5TH AVE. N
Convention
Center
59
31
21
AVE. /
VALLEY
st ST.
SO.
Embassy Suites Hotel
2300 Woodcrest Place
[3.4 miles from Convention Ctr.]
OXMOOR RD.
4
7
6TH AVE. N
Map Not To Scale
65
9TH AVE. N
59
RICHARD ARRINGTON JR. BLVD.
2
Crowne Plaza - The Redmont*
Rate: $139 0.8 Miles
2101 Fifth Avenue North
*Full payment due by 03/31/06, no refunds
Sheraton
20TH STREET
Sheraton Birmingham Hotel
Rate: $110 Adjacent
2101 Richard Arrington Jr. Blvd. N.
18TH STREET
1
1 Birmingham
280
3
Holiday Inn
260 Oxmoor Road
[5.7 Miles from Convention Ctr.]
6
10TH AVE. S
31
2
Crowne Plaza - The Redmont
[0.8 miles
from Convention Center]
1ST AVE. N
3RD AVE. S
7TH AVE. S.
UNIVERSITY BLVD.
Radisson Hotel - [1.8 miles
from Convention Center]
5 from Convention Center]
Five Points South
Pickwick Hotel - [2.1 miles
11TH AVE. S
LAKESHORE DR.
Directions to
the
Convention
Center:
2100 Richard Arrington Jr.
Blvd. N
Birmingham, AL 35203
From NORTH &
SOUTH (I-65):
At the downtown interchange of I-20/59 and I-65
take I-20/59 East.
Continue to the far righthand lane and take the
17th street exit (#125A).
Turn left at the first light
onto 8th Avenue. Proceed
on 8th Avenue to Richard
Arrington Jr. Blvd North
and take a left. Pass
under the Interstate and
the BJCC will be on the
left.
From the EAST (I-20):
6
Radisson Hotel
Rate: $92 1.8 Miles
808 South 20th Street
7
The Wyndham Tutwiler Hotel
Rate: $123/Sgl $133/Dbl 0.6 Miles
2021 Park Place N.
Take I-20 West to the 22nd Street exit #125. At the bottom of the ramp, continue
straight across 22nd Street and make a right at the next intersection onto
Richard Arrington Jr. Blvd North. The BJCC will be on the left.
From the WEST (I-20):
Take I-20 East/I-59 North to exit #125B, which is 22nd Street. Turn left at the second stop light and then left again on 9th Avenue North. Go two blocks and take
a right at the intersection onto Richard Arrington Jr. Blvd North. The BJCC will be
straight ahead on the left.
Airline & Car Rental Discounts
American Airlines 800-433-1790
Authorization # A4646AN
United Airlines
800-521-4041
Meeting Code # 531RJ
AVIS
800-331-1600
Group # K213092
premiere
2006 BIRMINGHAM
1049 Willa Springs Drive, Suite 1001
Winter Springs, Florida 32708
Pre-Sorted
Standard US
Postage Paid
TAMPA, FL
Permit #2397