Lodging Tax Election Brochure

Event Grants
The following events were made
possible by the 2% Lodging Tax.
Soda Ash Bash
Flaming Gorge Days
Harley Owners Group Pony
Express Touring Rally
Stampede in the Springs
New Years Bull Stomp
Wyoming Senior
Olympics
Shootout in the Springs
Bud Cup Tournament
Wind & Mud Hockey
Tournament
BMX Super Camp
Rock Springs High School
Rodeo
Burbot Bash
Mini and Mite Little Hole
Blowout Invitational
Art on the Green
Red Desert Round Up
Rodeo
30th Annual Western
Wyoming Karate
Championship
River Festival
Rock'n River Chefs
Challenge
Butch Cassidy Invitational
American Legion 2010
Department Convention
Southwest Summer Series
Arena Cross
Crystal Classic
High Plains Moto Cross
Association Race
Overland Stage
Stampede Rodeo
2010 WY State NBHA
Finals
Mustang Versatility &
Open Trail Horse Series
2010 Powell Plunge Kayak
Rodeo
Quilting On The Green
Western & Wild Horse Art
Show & Sale
Sail Over the Green Kite
Festival
2010 Drop In Hockey
Tournament
National Trappers Assoc.
Reg. Convention
Thoman Invitational
Flaming Gorge Classic
Tails End Classic Horse
Show
Flaming Gorge
Motorcycle Days
Red Desert Roadrunners
Cross Country
Motorcycle Race
GR Knights Invitational
International Day
“Produced in Cooperation with the
Sweetwater County Joint
Travel and Tourism Board”
P. O. Box 38
Rock Springs, WY 82902
(307) 382.2538
PeeWee Boar's Tusk Bash
Invitational
the tax YOU DON’T PAY
Green River Bike Park
Opening
but BENEFIT FROM
What is the 2% Lodging Tax?
Who Pays the 2 % Lodging Tax?
The lodging tax is a tax paid on overnight
stays at hotels, campgrounds, and bed &
breakfasts in Sweetwater County.
The tax is paid by
visitors who stay in
Sweetwater County
lodging establishments.
Sweetwater County
residents do not pay
the tax unless they stay
in one of these establishments.
Is this a New Tax?
No. The lodging tax was first approved by
Sweetwater County voters in 1991 and
has been renewed four times since. The
lodging tax will be up for renewal again
on the November 2, 2010 ballot.
Travelers support recreational and
event opportunities that area residents enjoy.
What is the Purpose of the Tax?
To enhance the economy of
Sweetwater County and its municipalities
by encouraging the promotion of
activities and other recreational
opportunities, which will attract and
retain visitors to Sweetwater County
and its municipalities.
How is the Tax Used?
•
Lodging Tax Board Members
•
•
•
•
•
Front Row- Shirley Coble: Board Member. Julie
Waters: Board Secretary, Pat Robbins: Board Chair,
and Staci Flanery: Former Admin. Assistant. Back RowRick Debernardi, Board Member; Tom McIntosh, Vice
Chair; Jenissa Bartlett, Executive Director; Lisa Carrillo,
Board Member; Cindy Bailey, Board Member; & Bob
Saunders, Board Member. Not Pictured: Kandi Pendleton,
Treasurer; Leroy Wiliams, Board Member; & Terri Cook,
Board Member.
2009-2010Budget Breakdown
Out-of-County Marketing Plan
⇒ Media/PR Campaigns
⇒ Travel Guide/Seasonal Guides
⇒ Trade Shows
⇒ Brochures
⇒ Web Site
Over 50 Event Grants
⇒ Advertising or Sponsorship
Support for Local Events
Board Projects
⇒ Tourism Related Project
Funding
Chamber Block Grants
⇒ Visitor Services Funding
Sweetwater Events Complex
Block Grant
⇒ Event Marketing
Administration
⇒ Personnel & Operations
Benefits of Travel & Tourism
Travelers spend over $185 million each year
in Sweetwater County. This spending takes
place throughout the county at all types of
businesses and employs 1,900 people.
Marketing Materials
www.TourWyoming.com
T
he T&T Board implemented a media campaign in
Spring 2009 and measured the effectiveness of the
campaign by commissioning a conversion study.
Results of the conversion study indicated that there
was a return on investment to the local
economy of
for every
$1 spent
on advertising.
–SMARI