DJ - Concrete Marketing
Transcription
DJ - Concrete Marketing
DJ DJ Booth by Tony Batman Industry jocks come together for first-ever “Strip Club DJ Summit” Tootsie’s Cabaret’s DJ Platypus gathered jocks from across the country for an informal gathering. Not surprisingly, DJ-related chaos ensued. T he first ever “Strip Club DJ Ego Summit” was held Sunday night, June 17, at the Knockers Sports Bar inside the world famous Tootsie’s Cabaret in N. Miami. The event, promoted primarily through Facebook through the Strip Club Industry (SCI) group, was touted as a gathering strictly for the industry’s strip club DJs, all coming together to discuss trade secrets, music and do what they do best—party like wild animals. “We invited all of the industry DJs to Tootsie’s for this one-night party, and it was great to see over 40 DJs showed up from the Florida Keys to San Francisco,” says DJ Platypus, head DJ at Tootsie’s, who helped organize and run the event. “The party was a success and a huge springboard to further organizing the industry’s DJs.” The summit, which was also set up by Tootsie’s marketing coordinator, Joannie “Daisy” Yeargin, featured several stand-up comedians performing for the room full of DJs, including Mike Panzeca, Richy Lala, Erik Rodriguez and Kolin Bohannon. But the funniest and probably the most entertaining part of the night was watching all the club DJs get drunk and start telling epic stories, such as, “What’s the craziest thing a dancer has ever told you so to avoid tipping you” and “What’s the craziest thing a customer has come up to the booth and said.” For my part, I told the story of how an old man in a wheelchair, with two thugs at his side, pulled a gun out on us because he felt “disrespected.” DJ Johnny Walker of Solid Gold Fort Lauderdale (winner of the 2012 ED’s “Employee of the Year” Award) provided the photo op of the night. It was Walker’s birthday, and he was brought up on stage for a birthday cake. As soon as Walker blew out the candles, the cake—not surprisingly—was planted firmly in his face. Walker, the good sport that he is, posed for photos for all takers, providing a memorable cap to the evening. Tony Batman, Ryan Algaze, Joannie “Daisy” Yeargin, DJ Platypus and Pete Maverick DJ Platypus gets the party started! Happy birthday Johnny Walker! Photos by Richard Kent of Xcitement Magazine Tony Batman operates the TonyBatman.com blog site, which includes his A! Entertainment news coverage. Tony also emcees at several major dance contests and events at clubs across the country. Contact Tony at Batman@TonyBatman.com. 96 Club Bulletin November 2012 The entire “Strip Club DJ Summit” crew! www.EDpublications.com DJ DJ Booth by DJ Platypus Industry DJs turn out in record number at EXPO 2012 Facebook page launches meeting of the minds of industry’s top DJs, which elicits huge DJ turnout at the 20th Anniversary EXPO. W hat started as a Facebook group page for the strip club industry developed into a meeting of the minds in Miami and, eventually, into the biggest show of DJ support at the 20th Annual Gentlemen’s Club Owners EXPO. When the private “Strip Club Industry” (SCI) group was created on Facebook earlier this year, hundreds of industry DJs flooded the group. The group functioned as a forum to vent, network, trade secrets and various mixes of music, and allowed the ability to hold the first-ever DJ Ego Summit in June 2012 (see accompanying aticle). Just a few of the industry DJs who attended EXPO 2012 (photo was taken directly following the EXPO DJ Workshop) Following the Ego Summit, Solid Gold of Ft. Lauderdale DJ Johnny Walker started a DJs-only forum in which only active DJs can participate. This club is so exclusive, in fact, that even industry legend David Bohem (a longtime industry DJ, now a manager of Thee New Dollhouse in Myrtle Beach, SC, and the owner/operator of Club Consultant Pro) was not allowed in because he no longer an active DJ. This new DJ forum has opened up a lot of employment opportunities, as everyone is quick to help each other out. Imagine that—for years the DJs have gotten a bad rap in this industry, but now that we’ve finally gotten together, there has been nothing but overwhelming support. With this camaraderie established, we knew we had to show up at EXPO in force—and the DJs did just that. The 20-year anniversary of EXPO was, in my opinion, the best EXPO experience yet and easily the best time I’ve ever had in Vegas. Over 75 DJs showed up (almost double the www.ExoticDancer.com Ego Summit) and helped make this year’s parties, EXPO Tradeshow Mainstage and DJ Workshop the best we have ever seen. When the DJs got home after EXPO and hit the message boards, we received the ultimate pat on the back. Eric Langan, CEO of Rick’s Cabaret, got on the SCI group’s page and sent a personal thank you to all the DJs for coming to EXPO this year. His thanks meant more to us then I think Eric even realized. There is so much more on the horizon for this group, and we haven’t even scratched the surface. Soon there will be “With this camaraderie established, [the DJs] knew we had to show up at EXPO in force—and the DJs did just that. The 20-year anniversary of EXPO was, in my opinion, the best EXPO experience yet and easily the best time I’ve ever had in Vegas.” — DJ Platypus of Tootsie’s in Miami industry podcasts, and we are fully endorsing and supporting David Bohem’s charity golf tournament in December. Our next big event will be in Miami at Tootsie’s for the first-ever New Year’s Eve Party for the industry. This is a private party for anyone who works in any capacity in our beloved business. Next year’s EXPO will be the best one yet, and I can assure you the country’s DJs will be there in record numbers. I for one can’t wait to see all of you at the EXPO 2013 Opening Night Party! D.J. Platypus is the Head DJ of Tootsies Cabaret, and the Corporate Head DJ for the Ricks Cabaret club chain. He can be reached at platypus@planetplatypus.com. Club Bulletin November 2012 97 DJ DJ Booth Tim Rhodes and Johnny Walker DJ Spotlight: Tim Rhodes T im Rhodes’ DJ roots were planted in the 1970s, when his musician father bought the first of his three nightclubs in Beaufort, SC, in 1976. His dad would let him spin records during the day when the club was empty, and eventually Rhodes scored a full-time gig working for his pop at the age of 16. In 1985, while spinning at a club in Miami, Rhodes says he was approached by “one of the hottest girls I’ve ever seen. I thought she really was into me—instead she asked if I Rhodes (L) would ever conand Hagood sider working in a strip club” That’s all it took. Almost three decades later, Rhodes continues to be one of the most respected adult entertainment emcees in the industry. Working at legendary properties like Solid Gold and Pure Platinum in South Florida, the Gold Club in Atlanta and Scores in New York, Tim has found his way to the venue that, he says, will be his last club: Cheetah Atlanta. “I love the Cheetah, the staff and especially my owner, Bill Hagood,” says Rhodes. “He is the best owner I’ve ever had the privilege to work for.” And Hagood, not surprisingly, has high praise for his DJ. “I’ve owned clubs for over 40 years, and Tim is by far the best emcee I’ve ever had,” Hagood says. “He has a unique ability to connect with our customers and staff like no one I’ve ever seen.” Rhodes made his first EXPO appearance in 2012 as a panelist on the EXPO’s “Time to Face the Music” DJ workshop. He also took 2nd place at the Opening Night Party’s Blackjack Tournament, taking home the prize of $2,000 worth of promotional T-shirts from Safari Sun/Gentclubshirts.com. “I can’t believe I waited 20 years to attend my first EXPO,” says Rhodes. “It was great to have the opportunity to meet and share experiences with other respected people in the industry. I’ll definitely be back next year!” Along with his DJ duties at the Cheetah, you can now hear Rhodes in his new venture, “Strip Club Radio,” a weekly podcast about the industry with his co-host, Penthouse Club New Orleans’ veteran emcee Anthony “Binger” Bellao, at Stripclubradioshow.com. DJ Johnny Walker reflects on winning the ED’s “Club Employee of the year” Award at EXPO 2012 This was my first visit to the Annual Gentlemen’s Club Owners Expo, after being in the industry since 1995. Once I found out I was nominated for the ED’s Club Employee of the Year Award, I was shocked! I just couldn’t believe that I possibly had a chance of winning the award. The Expo was fun, informative and a constant party everyday. I met people I had heard of before but never 98 Club Bulletin November 2012 had the opportunity to see in person. As one of the guest DJs/emcees for the EXPO Tradeshow Mainstage, the ED Publications family made me feel very welcome with a sense that I belonged to something very special. At the ED Awards Show, I was nervous; no way would I, as a first-timer newbie, be winning an award. Seeing my clubs’ owner Michael J. Peter receiving the Club of the Year/Southeast for our club, Solid Gold in Ft. Lauderdale, FL, put chills down my spine. As the night went on and I sat in suspense waiting, I heard my name being called as the winner of the Employee of the Year Award. All of the DJs in attendance were going wild, and I couldn’t believe it! I don’t even remember walking to the stage to receive my award, but it was truly a remarkable experience, which I give thanks to ED Publications, Solid Gold, all of those who voted for me and all of my DJ brothers. — DJ Johnny Walker www.EDpublications.com DJ DJ Booth by DJ Platypus sound check: Tootsie's in Miami T he DJ booth at Tootsie’s Cabaret features state-of-the-art equipment, but what makes it truly unique is its prime location in the club. The booth is the backdrop for the main stage and has three bay windows, making the DJ part of the show. I never understood why some clubs put the DJ booth in some corner of the club or behind the crowd or, in some cases, way up high above the crowd. Tootsie’s is known for its high-energy atmosphere, and the main reason is simple: If the DJ can see the faces of the customers, he can tell exactly when its time to change the music up or enhance the light show. If you can’t see the customers, how do you know if they are having fun? The inside of the booth is the central nerve system of Tootsie’s. The DJ has total control of all media inside the club. Every screen is a touch screen, and there are four screens that surround the sound board. The most frequently asked question by DJs who visit Tootsies is, “Where can Tootsie’s DJ Mike Myers inside my club buy this system”? their command central DJ booth The answer is, you can’t. The system was created a decade ago by a computer programmer, and to my knowledge we are the only club in the country to have this system. Another touch screen operates our audio/MP3 program. We use a program called Virtual DJ, which today is pretty standard for adult club DJs. The next monitor operates our video screen, which is also a separate Virtual DJ program and allows us to play music videos as well as our in-club advertising. The fourth monitor sits right next to the sound board, and is used to operate our Light Jockey club lighting program. Our sound board is a standard Rane MP44 board and just above the board is a Dennon double CD deck (which we only use in case of a computer meltdown). All of the computers we use for each monitor are custom built to our specs. Most of the DJs use Shure microphones and Line 6 wireless mics for remote access. There is also a microphone that has a direct feed to the entertainer dressing room to communicate with the girls off the floor. The final part of the booth is our video/media matrix which gives the DJ the ability to control over 50 TVs throughout the club, including an awe-inspiring video wall that greets guests as soon as they enter the club. We also have a few toys to enhance our light show, including two hydraulic panels that come up from the stage floor to release low line smoke and a standard smoke hazer which runs on a timer. These two toys keep the light streams visible throughout the night. The next time you visit Tootsie’s, ask for a tour. I guarantee you will never see a booth like this anywhere else in the country. www.ExoticDancer.com So, who is Pierre, and why is everyone talking about his mom? Sometimes a joke can break tension. Sometimes a joke can go too far. But can a joke change a life? Pierre Amador, DJ at Stars Cabaret in Portland, Oregon, became well known almost instantly in the SCI (Strip Club Industry) Facebook group with his humorous posts. One day, DJ Johnny Walker from Solid Gold in Ft. Lauderdale, FL, started in on Pierre with a mom joke in which Pierre retaliated. The back and forth went on for a few days until we came to the ultimate running joke which today is known simply as “Pierre’s mom.” None of us actually know Pierre’s mom or have ever seen her. And yet, there DJ Platypus with she was, being Pierre (R) at EXPO 2012 mentioned from the ED’s Awards Show stage in the Orleans Showroom during Walker’s acceptance speech for the Club Employee of the Year Award. The phrase “Pierre’s mom” has nothing to do with her but more of what it represents. In this business, you have to have thick skin. You have to be confident, but also be true to yourself. Pierre embodies the word truth. He just takes life day by day and does whatever he can to help his club achieve success. More importantly, he is not too proud to ask for advice or help from his newfound group of DJ compatriots. This past summer, when all of the DJs were excited about EXPO, making plans and getting as many people to go as possible, Pierre, the most popular DJ in the SCI group, said that he couldn’t go. “Sorry guys, money is tight and I have priorities here with my family. I just can’t afford it.” Right then, a Paypal account was opened and a handful of DJs donated between $25 and $50 until Pierre’s flight and hotel were covered. When Pierre got to Vegas for EXPO, he was greeted by all the DJs with a hero’s welcome. Now that the group was complete, the jokes were flying and Pierre’s mom was this year’s most trending topic. Every time someone would meet Pierre, the first question inevitably was, “How is your mom?” And just the same way he carries himself on a daily basis and for the same reason we all love this guy, he would just respond with, “She is proud of her son.” — DJ Platypus Club Bulletin November 2012 99