WS_3_International Management

Agrartechnik als Zukunftsaufgabe
15. März 2013
International Management
How to manage growth in an emerging market environment
Ulla Wellensiek / Gerhard Freitag
AGENDA
1. Introduction
2. Business Unit Grain
3. Exercise International management, here: Strategy meeting
4. Work in groups
5. Documentation of results
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15. März 2013
CLAAS Symposium an der Hochschule Osnabrück
AGENDA
1. Introduction
2. Business Unit Grain
3. Exercise International management, here: Strategy meeting
4. Work in groups
5. Documentation of results
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15. März 2013
CLAAS Symposium an der Hochschule Osnabrück
CLAAS – Organisation
Shareholder committee
Advisory board
Group executive board
Technology
& Quality
Controlling/
Accounting
Marketing &
Strategy
Corporate functions KGaA
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CLAAS Symposium an der Hochschule Osnabrück
Tractor
Grain
Business units
Forage
Sales
CLAAS - Product offer Business Unit Grain
Combines
Combines
Forager
Forager
4x4
4x4 large
large Tractor
Tractor
LEXION
JAGUAR
XERION
367 - 884 PS
Produced in Germany
362 - 524 PS
Produced in Germany
305 - 598 PS
Produced in Germany and USA
TUCANO
204 - 326 PS
Produced in Germany and Russia
AVERO / DOMINATOR
125 - 198 PS
Produced in Germany
CROP TIGER
62 - 118 PS
Produced in India
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CLAAS Symposium an der Hochschule Osnabrück
CLAAS – Business Unit Grain
CLAAS Selbstfahrende Erntemaschinen GmbH
Harsewinkel
OOO CLAAS Krasnodar
Krasnodar
CLAAS of Omaha Ltd.
Omaha
CLAAS Hungaria Kft.
Törökszentmiklos
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CLAAS Symposium an der Hochschule Osnabrück
CLAAS India Pvt. Ltd.
Chandigarh
Business Unit Grain – Site Harsewinkel
The CLAAS parent plant is the world‘s largest and most modern harvesting machine
manufacturing facility. The harvester LEXION, TUCANO, AVERO and DOMINATOR
combine harvester models, plus JAGUAR forage harvesters and XERION 4x4 large
tractors are manufactured at the plant on four assembly lines.
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CLAAS Symposium an der Hochschule Osnabrück
CLAAS – Strategic growth markets
Russia
North America
Asia
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15. März 2013
CLAAS Symposium an der Hochschule Osnabrück
AGENDA
1. Introduction
2. Business Unit Grain
3. Exercise International management, here: Strategy meeting
4. Work in groups
5. Documentation of results
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15. März 2013
CLAAS Symposium an der Hochschule Osnabrück
CLAAS Group Strategy Process
Strategic Planning
A
C
B
Group Strategy
Meeting
BU Strategy
meeting
Input
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15. März 2013
CLAAS Symposium an der Hochschule Osnabrück
Finalisation
bottom-up
MTP
E
D
Approval
Annual
Budget
Target setting
Exercise: International management, here: Strategy meeting
Situation:
Every year there is a strategy meeting for the BU Grain. This year it will take place in India
with focus on Asia. The output of the strategy meeting will be the base for the 5-yearsbudget for the whole BU Grain and is therefore an important input/milestone to secure
growth for CLAAS.
The meeting goes over 5 days. In general there are 2 CEO from each factory plus some
experts from product management, R+D, production and sales.
Topic 1:
a.
You are responsible for the organization of the strategy meeting. Please work out an agenda
considering the main topics needed for the preparation of the 5-years-budget later on.
Please give a rough time indication (in 1/2 days), no details regarding timeline necessary.
b.
What are key success factors for growth in emerging markets from a production company‘s
point of view?
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CLAAS Symposium an der Hochschule Osnabrück
Exercise: International management, here: Strategy meeting
Situation:
Every year there is a strategy meeting for the BU Grain. This year it will take place in India
with focus on Asia. The output of the strategy meeting will be the base for the 5-yearsbudget for the whole BU Grain and is therefore an important input/milestone to secure
growth for CLAAS.
The meeting goes over 5 days. In general there are 2 CEO from each factory plus some
experts from product management, R+D, production and sales.
Topic 2:
a.
How do you secure an efficient meeting with sustainable results?
Please give 3 key points each for the preparation, execution and follow up of the stratey
meeting.
b.
On top, please give us your ideas (at least 5 points) how to manage cultural diversity in
order to build up a successful international management team for the BU Grain.
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15. März 2013
CLAAS Symposium an der Hochschule Osnabrück
AGENDA
1. Introduction
2. Business Unit Grain
3. Exercise International management, here: Strategy meeting
4. Work in groups
5. Documentation of results
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15. März 2013
CLAAS Symposium an der Hochschule Osnabrück
AGENDA
1. Introduction
2. Business Unit Grain
3. Exercise International management, here: Strategy meeting
4. Work in groups
5. Documentation of results
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15. März 2013
CLAAS Symposium an der Hochschule Osnabrück
Documentation of results
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15. März 2013
CLAAS Symposium an der Hochschule Osnabrück