©2014 Applebee`s International, Inc.

©2014 Applebee’s International, Inc.
WELCOME, AND CONGRATULATIONS ON YOUR INTEREST IN BECOMING A MEMBER
JULIA A. STEWART, CHAIRMAN AND CHIEF EXECUTIVE OFFICER, DINEEQUITY
OF THE APPLEBEE’S FAMILY, AND ONE OF A GROUP THAT INCLUDES THE FINEST
FRANCHISEES IN THE RESTAURANT INDUSTRY.
Applebee’s, which has in 35 years established
the model for casual dining, together with IHOP
comprise DineEquity, one of the world’s largest full-service restaurant companies. As a 99%
franchise-owned system, we have a unique understanding of what it takes to succeed in a competitive marketplace—anywhere in the world—
and we take our obligation to our franchisees
and our iconic brands seriously.
As part of that obligation and commitment
to the brand and our partners, we consider it a
great compliment when successful, smart business owners like you express a desire to be a
part of this exclusive group.
The iconic nature of Applebee’s is built on
success, driven by a menu of craveable, classic
dishes, unbeatable service and a one-of-a-kind
dining experience. As the leading casual dining
brand in the United States, we are very excited
to continue Applebee’s growth throughout the
world through partnerships with people like
you, and we have developed a world-class team
of professionals to lead our international expansion. Because of the expertise and track
record of our team, and our category leading
brands, we are fortunate to receive inquiries
from the very best operators, and at this time
are happy to share that this rare chance exists
in key markets throughout the world.
Our dedicated International leadership
team includes individuals from thirteen different countries with fluency in 11 different languages, and extensive international experience
in marketing, finance, development, culinary
innovation and operations. Additionally, they
UNDERSTAND international franchising and
international franchisees, a valuable asset in
growing YOUR business.
WITH NEARLY 2,000 APPLEBEE’S AND 1,600 IHOP LOCATIONS WORLDWIDE, WE’RE
DELIGHTED YOU ARE INTERESTED IN LEARNING MORE ABOUT THE OPPORTUNITY
TO BECOME A LONG-TERM PARTNER TO HELP US GROW THOSE NUMBERS.
I INVITE YOU TO EXPLORE THE WEBSITE, AND TO LEARN MORE ABOUT IHOP AND DINEEQUITY,
WHICH IS TRADED ON THE NEW YORK STOCK EXCHANGE UNDER THE SYMBOL DIN.
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ANNUAL REPORTS, FRANCHISE TIMES “TOP 200 FRANCHISE SYSTEMS” 2012
2,034
RESTAURANTS
1,581
RESTAURANTS
902
RESTAURANTS
850
RESTAURANTS
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ESTABLISHED IN 1980, APPLEBEE'S WAS
ONE OF THE FIRST U.S. CASUAL DINING
BRANDS AND WE REMAIN THE BIGGEST.
We have been international for a long time, and
intend to keep growing. We consist of dedicated, international veterans from many countries,
who have opened many restaurants in many
markets. We love our American roots, but we
understand the realities of the international
marketplace. As the global middle class continues to grow,
we expect casual dining to keep growing; together with talented local partners we look forward to making great things happen!
SOUTHWEST
CHICKEN PANINI
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1996
2004
819 APPLEBEE’S RESTAURANTS
OPERATE IN 45 STATES, CANADA,
AND THE CARIBBEAN.
APPLEBEE’S GAINS SALES BY ROLLING
OUT CARSIDE TO GO® PICKUP SERVICE.
BILL AND TJ PALMER OPEN T.J.
APPLEBEE’S RX FOR EDIBLES &
ELIXIRS,® IN ATLANTA, GEORGIA.
1998
1985
2005
APPLEBEE’S OPENS ITS 1,000TH
RESTAURANT IN AURORA, COLORADO.
BILL PALMER, PRINCIPAL OWNER
OF CAFÉ VENTURES, BECOMES AN
APPLEBEE’S FRANCHISEE.
APPLEBEE’S EXPANDS INTERNATIONAL GROWTH
TO BRAZIL, CHILE, AND JORDAN. APPLEBEE’S IS
RECOGNIZED BY IR MAGAZINE FOR ITS EXCELLENCE
IN INVESTOR RELATIONS.
2000
1986
APPLEBEE’S SERVICES, INC. IS PURCHASED IN
NOVEMBER BY IHOP CORP., LED BY JULIA STEWART,
CREATING THE LARGEST FULL-SERVICE
RESTAURANT COMPANY IN THE WORLD.
1998
1989
APPLEBEE’S INTERNATIONAL, INC., (A.I.I.)
COMPLETES AN INITIAL PUBLIC OFFERING
OF COMMON STOCK UNDER THE SYMBOL
APPB AND OPENS ITS 100TH RESTAURANT
IN NASHVILLE, TENNESSEE.
1980
2007
APPLEBEE’S INTRODUCES A NEW MENU AND
THE NUMBER OF RESTAURANTS CLIMBS OVER
1,250. APPLEBEE’S EXPANDS INTERNATIONAL
DEVELOPMENT BY OPENING RESTAURANTS
IN LATIN AMERICA AND THE MIDDLE EAST.
THE NAME IS CHANGED TO APPLEBEE’S NEIGHBORHOOD
GRILL & BAR. ABE GUSTIN AND JOHN HAMRA
OF KANSAS CITY OPEN THEIR FIRST APPLEBEE’S
FRANCHISE RESTAURANT IN KANSAS CITY.
2008
2002
1995
APPLEBEE’S, ALONG WITH IHOP, BECOMES
PART OF DINEEQUITY, INC. (NYSE: DIN)
BEHIND THE TAGLINE ‘GREAT FRANCHISEES.
GREAT BRANDS'®.
THE HEIDI FUND IS ESTABLISHED, IN HONOR
OF A KANSAS CITY SERVER, TO FINANCIALLY
HELP APPLEBEE’S ASSOCIATES WHO SUFFER
CATASTROPHIC LIFE-CHANGING EVENTS.
AND CELEBRATES THEIR 1,500TH
RESTAURANT OPENING.
THERE ARE MORE THAN
500 APPLEBEE’S.
2010
1989
APPLEBEE’S INTRODUCES A NEW MENU
AND THE NUMBER OF RESTAURANTS
CLIMBS OVER 1,250. APPLEBEE’S
EXPANDS INTERNATIONAL DEVELOPMENT
BY OPENING RESTAURANTS IN LATIN
AMERICA AND THE MIDDLE EAST.
1980
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CANADA
EGYPT
MEXICO
BRAZIL
PUERTO RICO
CHILE
SAUDI ARABIA
COSTA RICA
DOMINICAN REPUBLIC
GUATEMALA
KUWAIT
HONDURAS
QATAR
GUAM 2014
U.A.E
INDONESIA 2014
JORDAN
SINGAPORE 2015
INTERNATIONAL
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We are all about the food! Our team of experienced corporate research chefs is relentlessly
focused on food innovation; they bring the best
of flavor and food trends from all over America
and the world to our guests. Our guests are
loyal and visit us often; we need to make sure
that we always have something new!
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Our state of the art R&D and bar facilities
make it possible for us to maintain a constant pipeline of product news, and maintain
a fresh, competitive, and relevant menu. Our
international team has their own, dedicated
international chef who can adapt American
favorites to address regional taste preferences and flavor profiles.
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WE COLLABORATE AND BUILD TRUST THROUGH OPEN, HONEST COMMUNICATION.
1980 - Present
THE WAY THAT
PEOPLE EAT, ALL
OVER THE WORLD,
IS CHANGING.
People expect constant innovation and high
quality. They are increasingly concerned
about health and wellness. They are more
open and interested in international flavors
and foods. We work hard to stay ahead of
the curve, to stay relevant, and to meet the
needs of our guests, wherever they may be.
fresh flavors
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ASIAN CHOPPED
CHICKEN SALAD
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Whether refreshing teas, mocktails, or
bar innovations, our creativity isn't just
limited to the kitchen. Our customers
love our beverages, and our franchisees
love the incremental business.
SKINNYBEE AND
PERFECT MARGARITA
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We take the best in American food and beverage favorites
and make them accessible to all, while innovating to reflect
the evolving tastes of our customers.
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AVOCADO
BURGER
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AJUA
BURGER
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SMOKY CHEESE
BACON BURGER
PORTOBELLO
BURGER
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NEW ORLEANS
BURGER
CHILI
BURGER
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GRILLED SHRIMP SCAMPI
WITH ISLAND RICE
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STEAK
PIZZAIOLI
SIZZLING DOUBLE
BARREL WHISKY
SIRLOIN
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RIBS + COLE SLAW +
FRENCH FRIES
SIZZLING CHICKEN
AND QUESO
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PERFECT
POMEGRANATE
MARGARITA
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BREWTUS®,
LONG ISLAND,
MARGARITA
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PERFECT MARGARITA,
BERRY SANGRIA,
SUMMER SQUEEZE
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OUR FRANCHISE QUALIFICATIONS
We prefer franchisees who have multi unit experience with restaurants, as they tend to be able
to develop better and faster. Experience in real
estate development and supply chain are particularly important. We typically require at a minimum 3 restaurants over 3 years; this requires a
minimum of USD $1MM in cash or liquid assets,
plus substantial net worth, typically USD $1MM
per restaurant.
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In addition to a standard application form, we
will require completion of a professional level
business plan. This helps us understand the
overall opportunity, the capability of the franchisee, and the overall stability of the venture;
we are committed to successful, long term
commercial relationships and the best basis
for this relationship is a thoughtful and profitable plan.
Is committed to a long term
franchise relationship built
on trust and respect
Infrastructure dedicated
to the development
of our brand
Knows how to build a brand
Has material liquidity
and net worth, with
access to capital
Understands that accessible
pricing and value are core
components of casual dining
Is highly commercial,
particularly in critical areas
like supply chain, quality
assurance, real estate
development, and marketing
Has a track record of
developing multi unit
restaurant systems
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01
Franchise Inquiry/Contact
02
Application Form
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Exploratory Discussion with dineequity
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Non disclosure agreement
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Term sheet
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Market visit + business plan
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Franchisor due diligence/background checks
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Franchisee visits us hq/leadership team approval
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Contract execution
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Training/open
SUPPORT
SITE SELECTION
MARKETING
ARCHITECTURE AND DESIGN
RESEARCH AND DEVELOPMENT
RESTAURANT OPERATIONS
FOOD INNOVATION
TRAINING
OPENING
SUPPLY CHAIN
ONGOING ASSISTANCE
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Our
RESTAURANTS
Typically 300 to 450
square meters
Typically 140 to 180 seats
Will consider smaller formats
in some circumstances
Shopping centre, inline
endcap and free
standing sites
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GALERIAS HIPODROMO
TIJUANA, MEXICO
TIME SQUARE
NEW YORK CITY
TIMES SQUARE NYC
Most guests are from within a 5-10
square kilometers radius
Tend to be more about convenience
rather than a destination
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Our international restaurants are
typically in shopping malls or stand
alone/end cap.
We like high traffic malls with 100M+
gross leased area and 10MM+
annual footfall
We like lots of frontage and
exterior access
We should be close to residential
areas, with retail and office
business close by.
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UAE MUSHRIF +
AL AIN MALLS
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QATAR
VILLAGGIO MALL
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BRAZIL
PADRE CHAGAS
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COSTA RICA
LINDORA
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COASTA RICA
LA BANDERA
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PUERTO RICO
LAS AMERICAS
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FEATURING MODERATELY PRICED, HIGH-QUALITY
FOOD AND BEVERAGE ITEMS, TABLE SERVICE
AND COMFORTABLE ATMOSPHERE.
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FOR MORE INFORMATION ON BECOMING A FRANCHISEE CONTACT:
CHRIS WREN
Executive Director, International
Development Applebee’s + IHOP
+ chris.wren@dineequity.com
+ 18186373132
DAN SMITH
Applebee's Media Contact
+ dansmith@applebees.com
+ 19138900370
APPLEBEES.COM/INTERNATIONAL
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