SOAPS IN DEPTH

SOAPS IN DEPTH
2016 MEDIA KIT
for women
COMPLETELY
“SOAPCENTRIC”
Published bi-weekly, on alternating
weeks at newsstand, each issue of
Soaps in Depth provides a spotlight on
CBS or ABC daytime dramas. Soaps in
Depth gives the reader the latest news,
previews and up-close personal stories
on their favorite stars and storylines.
for women
OVERVIEW
Launched in 1997 as a result of
extensive consumer research
Exclusive coverage - each issue is
devoted to ABC or CBS
Network loyal readership
An average of less than 20% of
advertising in each issue eliminates
clutter and gives each ad high impact
High cover price of $3.99 with the
majority sold at newsstand assures you are
getting an interested and engaged reader
for women
EDITORIAL
POINTS OF DIFFERENCE
Soaps In Depth also gives the reader more color photos, more full-length interviews with their favorite
stars and more backstage coverage of the soaps than any other soap magazine.
for women
EDITORIAL
POINTS OF DIFFERENCE
INTERACTIVE WITH READERS
Soaps In Depth gives its readers a voice
in the magazine.
From our “Editor For A Day” section to
our “In Depth Answers” and “Message
Board” departments, a reader can not
only get their burning questions answered
but can give their opinion on the most
pressing soap issues of the week.
for women
EDITORIAL
POINTS OF DIFFERENCE
STORYLINE RECAPS:
THE MOST REPRESENTATIVE
SECTION OF MAGAZINE
A comprehensive recap
of the past two weeks’
storyline, which fills them
in on anything they may
have missed
Teasers about what's
happening in the week
ahead
A touch of humor with the
funniest Quote Of The Week
and imaginatively-written
photo captions
for women
THE WEBSITES
OVERVIEW
Network specific websites
Geared to an active and
engaged reader
Content that is dynamic and specific
to each issue
The most up to date news
Quick polls get their attention, ask for
their input and make them come back
for more
for women
2016 ISSUE CLOSING CALENDAR
network
issue
cover date
on sale
ABC
CBS
ABC
CBS
ABC
CBS
ABC
CBS
ABC
CBS
ABC
CBS
ABC
CBS
ABC
1601
1602
1603
1604
1605
1606
1607
1608
1609
1610
1611
1612
1613
1614
1615
1/4/16
1/11/16
1/18/16
1/25/16
2/1/16
2/8/16
2/15/16
2/22/16
2/29/16
3/7/16
3/14/16
3/21/16
3/28/16
4/4/16
4/11/16
12/21/15
12/28/15
1/4/16
1/11/16
1/18/16
1/25/16
2/1/16
2/8/16
2/15/16
2/22/16
2/29/16
3/7/16
3/14/16
3/21/16
3/28/16
CBS
ABC
CBS
ABC
CBS
ABC
CBS
ABC
CBS
ABC
1616
1617
1618
1619
1620
1621
1622
1623
1624
1625
1626
4/18/16
4/25/16
5/2/16
5/9/16
5/16/16
5/23/16
5/30/16
6/6/16
6/13/16
6/20/16
6/27/16
4/4/16
4/11/16
4/18/16
4/25/16
5/2/16
5/9/16
5/16/16
5/23/16
5/30/16
6/6/16
6/13/16
CBS
space close
materials due
network
issue
cover date
on sale
space close
11/20/15
11/25/15*
12/4/15
12/11/15
12/18/15
12/23/15*
12/31/15*
1/8/16
1/15/16
1/22/16
1/29/16
2/5/16
2/12/16
2/19/16
2/26/16
11/25/15
12/4/15
12/11/15
12/18/15
12/23/15
12/31/15
1/8/16
1/15/16
1/22/16
1/29/16
2/5/16
2/12/16
2/19/16
2/26/16
3/4/16
ABC
CBS
ABC
CBS
ABC
CBS
ABC
CBS
ABC
CBS
ABC
CBS
ABC
CBS
ABC
1627
1628
1629
1630
1631
1632
1633
1634
1635
1636
1637
1638
1639
1640
1641
7/4/16
7/11/16
7/18/16
7/25/16
8/1/16
8/8/16
8/15/16
8/22/16
8/29/16
9/5/16
9/12/16
9/19/16
9/26/16
10/3/16
10/10/16
6/20/16
6/27/16
7/4/16
7/11/16
7/18/16
7/25/16
8/1/16
8/8/16
8/15/16
8/22/16
8/29/16
9/5/16
9/12/16
9/19/16
9/26/16
5/20/16
5/27/16
6/3/16
6/10/16
6/17/16
6/24/16
7/1/16
7/8/16
7/15/16
7/22/16
7/29/16
8/5/16
8/12/16
8/19/16
8/26/16
5/27/16
6/3/16
6/10/16
6/17/16
6/24/16
7/1/16
7/8/16
7/15/16
7/22/16
7/29/16
8/5/16
8/12/16
8/19/16
8/26/16
9/2/16
3/4/16
3/11/16
3/18/16
3/25/16
4/1/16
4/8/16
4/15/16
4/22/16
4/29/16
5/6/16
5/13/16
3/11/16
3/18/16
3/25/16
4/1/16
4/8/16
4/15/16
4/22/16
4/29/16
5/6/16
5/13/16
5/20/16
CBS
ABC
CBS
ABC
CBS
ABC
CBS
ABC
CBS
ABC
1642
1643
1644
1645
1646
1647
1648
1649
1650
1651
1652
1701
10/17/16
10/24/16
10/31/16
11/7/16
11/14/16
11/21/16
11/28/16
12/5/16
12/12/16
12/19/16
12/26/16
1/1/17
10/3/16
10/10/16
10/17/16
10/24/16
10/31/16
11/7/16
11/14/16
11/21/16
11/28/16
12/5/16
12/12/16
12/19/16
9/2/16
9/9/16
9/16/16
9/23/16
9/30/16
10/7/16
10/14/16
10/21/16
10/28/16
11/4/16
11/11/16
11/16/16*
9/9/16
9/16/16
9/23/16
9/30/16
10/7/16
10/14/16
10/21/16
10/28/16
11/4/16
11/9/16
11/16/16
11/23/16
*Editorial and closing/on sale dates subject to change
Revised 10.19.15
CBS
ABC
materials due
for women
PRODUCTION SPECS
PUBLICATION TRIM SIZE: 5 1/4” X 7 3/8”
BLEED
Single Page
Spread
1/2 Page Horizontal
1/2 Page Vertical
5
10
5
2
1/2”
X
3/4” X
1/2” X
7/8” X
7
7
3
7
TRIM
5/8”
5/8”
1/2”
5/8”
5 1/4” X 7 3/8”
0 1/2” X 7 3/8”
1
5 1/4” X 3 3/4”
2 5/8” X 7 3/8”
SAFETY
4
4
2
3/4”
X
10” X
3/4” X
1/8” X
6
6
3
6
7/8”
7/8”
1/4”
7/8”
Keep safety 1/4" in from TRIM and BLEED is 1/8" out from TRIM. Image areas intended to bleed
should extend 1/8" beyond the trim. Areas not intended to bleed should be a minimum of 1/8"
inside trim (1/4" for best results). All live material should be 1/4" inside the trim.
ALL FILES SHOULD BE SUBMITTED VIA BAUER AD PORTAL:
BAUERMEDIA.SENDMYAD.COM
PREFERRED FILE FORMAT: Hi-res PDF files (made ONLY through Acrobat Distiller), No native
application files accepted. PDF files MUST be made using Acrobat Distiller 5.0 (preferred) & also
4.0 (3.0 will NOT be accepted) The Hi res PDF distilled files must have:
1.All fonts embedded (NO True Type fonts accepted)
2.The correct mode (i.e. CMYK or Grayscale) Never RGB or LAB or embedded color profiles. (i.e.
ICC profiles)
3.All spot colors MUST be converted to CMYK unless running 1, 2, or 3 color ads. NO file with
PMS colors accepted unless pre-ordered.
4.OPI must NEVER be included in the file. (see advanced tab in distiller)
5.Resolution: 300 DPI for all submitted images and files.
6.All ads must have position marks for non-bleed ads and trim & bleed marks for bleed ads.
7.Files must comply with SWOP standards.
8.Knockout type should be no smaller than 7 pt. Serifs should be .007 minimum
thickness. Black type on ads should be solid black and not 4/C.
Once the ad has been posted, please email the following information to
Gail DeSantis: gdesantis@bauerpublishing.com
 • Advertiser Name
 • Publication Name
 • Issue Number and Cover Date
 • File Name that was uploaded
 • A Low Res PDF of the ad for file identification
*NOTE: If using a MAC to upload, Fire Fox is the preferred Browser.
PUBLISHER’S SERVICES: Services performed by The Publisher are
non-commissionable. The Publisher will charge for all costs incurred in
preparing submitted material which does not meet mechanical specifications. Detailed specifications and costs are available upon request. An early
identification proof or facsimile of advertisement is to be used solely as an
aid in positioning should be sent well in advance of closing date to
The Publisher. All advertising material will be destroyed one year after last
use unless otherwise instructed upon arrival.
for women
SUPPLIED INSERT SPECS
RATES & SPECS
MIN PAPER STOCK
MAX PAPER STOCK
7pt
10pt
PAGE BREAKS
18-19 & 106-107, 34-35 & 90-91, 42-43 & 82-83, 62-63
JOGS TO FOOT
LAP3/8"
HANGER WIDTH3 1/2"
FOLD/PERF SPACE1/2"
ESTIMATED PRINT RUN:
631,000
BINDERY WASTE3%
MINIMUM SIZE VERTICAL:
MAXIMUM SIZE VERTICAL:
4 1/2"*
FULL PAGE PLUS TRIM
MINIMUM SIZE HORIZONTAL:
MAXIMUM SIZE HORIZONTAL:
5"
FULL PAGE PLUS TRIM
FULL PAGE TRIM SIZE:
FULL PAGE BLEED SIZE:
5 1/2" x 7 3/8"
5 3/8 x 7 5/8"
*INSERTS THAT GO IN THE CENTER BREAK MUST BE A MINIMUM OF 5 1/2" FROM HEAD TO FOOT
4 sample blue lines 4 weeks prior to the issue rate card close for printer/publisher approval.
Inserts will not be bound in the book with such approval.
SHIP MATERIAL TO:
Bauer Publishing
270 Sylvan Ave, Englewood Cliffs, NJ 07632
Attn: Gail Plowman
Tel: 201.569.6699 ext. 502
gdesantis@bauerpublishing.com
for women
PACKAGING, DELIVERY, AND STORAGE
OF SUPPLIED PRINTED MATERIALS
PALLET REQUIREMENTS:
Length: 48 inches
Width: 40 inches
Height: 53 inches maximum
SKID PACKING REQUIREMENTS:
Must be packed in lifts of no less than 6”high, with all material facing the same direction.
TWO PAGE INSERTS:
Must be packed facing the same direction of a skid with the correct orientation clearly marked. If not then
upside down or backwards binding of some pieces may result and the advertiser may incur additional
charges for correcting the packing of the inserts.
Specifically folded cards should be packed so they do not curl or bend during storage. Do Not shrink wrap, sleeve wrap or strap
individual lifts.
BILL OF LADING:
Must include the total quantity (copies, boxes, pallets) title of insert, title of publication it will be inserted in
and contact name. Each carton and skid must contain the same information as the bill of Lading. We will not
independently verify the count provided by you unless you make that request.
DELIVERY INFORMATION
DELIVERY TIMES:
Deliveries must arrive between 8:00am and 3:30pm, Monday through Friday. Supplied materials arrivng after
hours will not be verified.
Inserts must be delivered 4 working days prior to the date of binding.
DELIVERY ADDRESS:
Trend Offset
10301 Busch Dr. North
Jacksonville, FL 32218
for women
COPY & CONTRACT
REGULATIONS
A. SOAPS IN DEPTH reserves the right at its absolute discretion, and at any time, to cancel any advertising order or reject any advertising copy foranyreason at any time, whether or not the same has already
been acknowledged and/or previously published. In addition, SOAPS IN DEPTH reserves the right to
remove from selected copies of the publication advertisements containing matter that subscribers have
deemed objectionable. In the event of such cancellation or rejection by SOAPS IN DEPTH, advertising
already run shall be paid for at the rate that would apply if the entire order were published. Cancellation
of any portion of any advertising order or contract by the Advertiser or its Agency or failure of the
Advertiser or its Agency to have published the specified number of pages automatically nullifies any rate
discount, including any rate discount applied to previouslypublished advertisements, and may result in
a short-rate. In such event, the Advertiser or its Agency must reimburse SOAPS IN DEPTH for the shortrate, which is the difference between the rate charged on the contracted frequency and the higher rate
based on reduced frequency, within 30 days of invoice therefore.
B. Orders that contain rates that vary from the rates listed herein shall not be binding on SOAPS IN
DEPTH and may be inserted and charged for at the actual schedule of rates.
C. Advertisements that simulate editorial content must be clearly defined and labeled“ADVERTISEMENT”
and SOAPS IN DEPTH may, in its discretion, so label such copy.
D.
Orders
for
advertising
containing
restrictions
or
specifying
positions,
facings, editorial adjacencies or other requirements may be accepted and
inserted but such restrictions or specifications are at SOAPS IN DEPTH’s sole discretion. In no event
will adjustments, reinstatements or refunds be made because of the position in which an advertisement
has been published. Notwithstanding the foregoing, if Advertiser has paid a premium for a particular
position, reimbursement for failure to publish an advertisement in a particular position shall be limited
to the refund of such premium to the Advertiser.
E. The Advertiser or its Agency may not cancel orders for or make changes in advertising materials
after the closing date.
F. SOAPS IN DEPTH is not responsible for errors or omissions in any advertising materials provided
by the Advertiser or its Agency (including errors in key numbers) or for changes made after the closing
date. SOAPS IN DEPTH shall not be subject to any liability whatsoever for any failure to publish or
circulate all or any part of any issue or issues of SOAPS IN DEPTH because of strikes, work stoppages,
accidents, fires, acts of God or any other circumstances not within the control of SOAPS IN DEPTH.
In the event of errors in or omissions of any advertisement(s) which result from an error on the part of
SOAPS IN DEPTH, SOAPS IN DEPTH’S liability shall not exceed a refund of amounts paid to SOAPS
IN DEPTH for the advertisement. SOAPS IN DEPTH is not responsible for errors in key numbers.
G. Inserts: (1) A facsimile of any furnished insert must be submitted to SOAPS IN DEPTH prior to print-
ing of the insert. (2) SOAPS IN DEPTH is not responsible for errors or omissions in, or the production
quality of,furnished inserts. (3) The Advertiser or its Agency shall be responsible for any additional
charges incurred by SOAPS IN DEPTH arising out of the Advertiser or its Agency’s failure to deliver
furnished inserts pursuant to SOAPS IN DEPTH’S specifications. (4) In the event that SOAPS IN DEPTH
is unable to publish the furnished insert as a result of Advertiser’s or its Agency’s failure to comply
with SOAPS IN DEPTH’s specifications, the Advertiser or its Agency shall remain liable for the space
cost of such insert.
H. All issues relating to advertising will be governed by the laws of the State of New York applicable
to contracts to be performed entirely therein. Any action brought by Advertiser against SOAPS IN
DEPTH relating to advertising must be brought in the state or federal courts in New York, New York
and the parties hereby consent to the jurisdiction of suchcourts
I. The Advertiser or its Agency each represent that they are authorized to publish the entire
contents and subject matter of any advertisement submitted to SOAPS IN DEPTH and that any
such advertising (including product samples) complies with all applicable laws and regulations and does not violate or infringe the rights of, and is not harmful to, any person, corporation or other entity. As part of the consideration to induce SOAPS IN DEPTH to publish such
advertisement, the Advertiser or its Agency each agree jointly and severally to indemnify, defend and
hold harmless SOAPS IN DEPTH and its employees and representatives from and against any and all
liability, losses, damages, and expenses of any nature (including without limitation, attorneys’ fees)
arising out of the copying, printing, publishing, distribution or transmission of such advertisements
in SOAPS IN DEPTH including but not limited to any claims for libel, defamation, misappropriation,
invasion of privacy, copyright or trademark infringement, violation of rights of privacy or publicity
and/or any other claims or suits now known or hereinafter devised or created.
J. In the event an order is placed by an Agency on behalf of the Advertiser, such Agency warrants
and represents that it has full right and authority to place such order on behalf of the Advertiser and
that all legal obligations arising out of the placement of the advertisement will be binding on both
the Advertiser and the Agency.
K. The Advertiser or its Agency agree to be jointly and severally liable for the payment
of all bills and charges incurred for each advertisement placed on the Advertiser’s behalf.
Advertiser authorizes SOAPS IN DEPTH, at its election, to tender any bill to Advertiser’s
Copyright © 2016 by Bauer Media Group, Inc.
for women
COPY & CONTRACT
REGULATIONS
Agency, and such tender shall constitute due notice to the Advertiser of the bill and such manner of billing shall in no way impair or limit the joint and several liability of the Advertiser
and Agency. Payment by the Advertiser to the Agency shall not discharge the Advertiser’s
liability to SOAPS IN DEPTH. The rights of SOAPS IN DEPTH shall in no way be affected by any
dispute or claim between the Advertiser and the Agency.
L. The Advertiser or its Agency may only use the advertising space for the advertisement as
agreed to by SOAPS IN DEPTH. The Advertiser or its Agency may not use or authorize others to use the advertising space, either directly or indirectly, for any business, organization,
enterprise, product, or service other than that for which the advertising space is provided by SOAPS
IN DEPTH.
M. SOAPS IN DEPTH reserves the right to use any of the commercially accepted printing processes.
N. CANCELLATION DATES: Advertisers may not cancel orders for, or make changes in, advertising
after the closing dates of the Magazine. Cancellation of orders booked in advance of space close will
not be accepted after the date, thirty (30) days prior to the issue closing date. All inserts printed by
BAUER, and any regional inserts printed are non-cancellable ten (10) weeks prior to published issue
close. If the insert is supplied by the advertiser, they are not cancellable 30 days prior to published
issue space close date.
O. The Advertiser and/or Agency agrees to reimburse SOAPS IN DEPTH for its attorneys’ fees and
costs in collecting any unpaid charge or portion of the charge for any advertisement.
P. The copyright in any advertisement created by SOAPS IN DEPTH is owned by SOAPS
IN DEPTH, and may not be otherwise used by the Advertiser or third parties without SOAPS
IN DEPTH’s prior written consent. The Advertiser and Agency agree that any advertisements
published may, at SOAPS IN DEPTH’s option, be included in all media, whether now in existence or hereafter developed, in which the issue containing the advertisement is published,
reproduced, distributed, displayed, performed, or transmitted, in whole or in part.
Q. Rates and units of space are effective with the January 2011 issue. Announcement of any change
in rate will be made thirty (30) days in advance of the closing date for the first issue affected by such
new rates. Orders for issues thereafter will be at the rates then prevailing. All rate discounts must be
used within six months after the end of the period in which they were earned. Unused rate discounts
will expire six months after the end of the period in which they were earned.
R. Ratebase guarantees are made on an annual (12 month) contract-year average.
S. Agency Commission: 15% of gross advertising charge to recognized agencies.
T. Terms of sale: Payment due thirty (30) days from date of invoice. Interest
will be charged at rate of 1.5% per month on past due balances. SOAPS IN DEPTH reserves the right
to change the payment terms to cash with order at any time.
U. In consideration of SOAPS IN DEPTH’s reviewing for acceptance or acceptance of any advertising
for publication in SOAPS IN DEPTH, the Advertiser or its Agency agrees not to make promotional or
merchandising reference to SOAPS IN DEPTH in any way without the prior written permission of SOAPS
IN DEPTH in each instance.
V. The foregoing terms and conditions shall govern the relationship between
SOAPS IN DEPTH and the Advertiser and/or Agency. SOAPS IN DEPTH has not made any representations to the Advertiser or Agency that are not contained herein. Unless expressly agreed to in writing by
SOAPS IN DEPTH, no other terms or conditions, printed or otherwise, appearing in contracts, orders,
copy, instruction, or otherwise which conflict with, vary, or add to these terms and conditions or the
provisions of SOAPS IN DEPTH’s rate card will be binding on SOAPS IN DEPTH. SOAPS IN DEPTH has
the right to insert the advertising anywhere in the magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine
(such as page location, competitive separation or placement facing editorial copy) will be treated as a
positioning request only and cannot be guaranteed. MAGAZINE’s inability or failure to comply with any
such condition shall not relieve the Advertiser or its Agency of the obligation to pay for the advertising.
Copyright © 2016 by Bauer Media Group, Inc.
for women
RATECARD EFFECTIVE JANUARY 2016
4 COLOR
2 COLOR
$10,000
$8,500
$8,200
1/2 Page
$6,750
$6,000
$6,000
rate base: 100,000
3rd Cover
$10,750
(200K combined)
4th Cover
$14,500
single rate
abc or cbs
Page
B/W
Rates are gross, non-bleed. Add 15% for bleed ads.
Standard 15% Agency commission applies.
All special unit pricing available upon request.
PUBLISHED BY: BAUER PUBLISHING Company L.P., 270 Sylvan Ave., Englewood Cliffs, NJ 07632 | 201.569.6699 &
BAUER MEDIA GROUP, Inc. 58 W. 40th St., 5th Floor, New York, NY 10018 | 212.764.3344
CIRCULATION: Rates based on an annual (12 month) contract year average. Single copy price: $3.99.
AGENCY COMMISSION: 15% to recognized agencies
RATE INCREASES: Announcement of any change in rates will be made in advance of closing date for the issue affected. Orders for issues
thereafter at rates then prevailing.
CANCELLATION DATES: Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. Cancellation of orders booked in advance of space
close will not be accepted after the date, thirty (30) days prior to the issue closing date. All inserts printed by BAUER, and any regional inserts printed are non-cancellable ten (10) weeks prior to
published issue close. If the insert is supplied by the advertiser, they are not cancellable 30 days prior to published issue space close date.
TERMS OF SALE: 30 days from the date of invoice. Interest will be charged at a rate of 1.5% per month on past-due balances.
FREQUENCY DISCOUNTS: Frequency discounts earned within 12-month period. Advertisers that do not meet earned frequency during
contract year, will be short-rated back to earned frequency level.
REGIONAL INSERTS AND SUPPLIED INSERTS: Regional inserts, supplied inserts and pre-printed inserts will be delivered to their proper areas subject to an allowable variation of 5% to
10%, due to mechanical tolerances and local distribution patterns. *Prices subject to change at Publisher’s discretion.
Copyright © 2016 by Bauer Media Group, Inc.
for women
CONTACTS
EAST COAST
Bauer Media Sales, Inc.
58 W. 40th Street
5th Floor
New York, NY 10018
Tel: 212-764-3344
Fax: 212-764-7255
IAN SCOTT
President & Publisher
Bauer Women’s Group
212.994.4200
iscott@bauermediaus.com
GAIL DESANTIS
Bauer Publishing
Production Director
201.569.6699 ext. 502
gDeSantis@bauerpublishing.com
WEST COAST
Bauer Media Sales, Inc.
1640 S. Sepulveda Blvd.
Suite 106
W. Los Angeles, CA 90025
Tel: 310-575-1162
Fax: 310-575-4167
Email: kboss@bauermediaus.com
MIDWEST
Bauer Media Sales, Inc.
230 E. Ohio Street
Suite 300
Chicago, IL 60611
Tel: 312-664-2244
Fax: 312-664-9046
Email: hroberts@bauermediaus.com
SOUTHWEST + BENTONVILLE
Bauer Media Sales, Inc.
801 East Plano Parkway
Suite 210
Plano, TX 75074
Tel: 469-229-0600
Fax: 469-229-0800
Email: kmckay@bauermediaus.com