Princeton, NJ - Taste of Home Cooking Schools

Large
Attendance
Sun, September 20th, 2015
Time TBD
Projected 12n-6pm
Delicious
Sponsorship
Opportunities
Vendor
Success
Forsgate Country Club
Monroe Township, NJ
On Air
Online &
Event Marketing
The perfect recipe to promote your business!
Event Dashboard
 Event Date & Time: Sunday September 20th, 2015 1PM
 Location: Forsgate Country Club, Monroe, NJ
 2014 Total Vendors/Sponsors: 15
 2014 Attendance: 435
 On Air Promotion: 300+ promos
 Emcees: Stars from the Morning Show
 Energetic and enthusiastic Chef from Taste of Home
Magazine Hosts a LIVE Cooking Demonstration of
Seasonal recipes
 Providing Kitchen Tips & Techiniques
 Valuable Prizes from PST, Taste of Home & Vendors
The Venue
Forsgate Country Club
Central New Jersey’s Premiere Country Club
 Large Banquet Space for the Cooking School
 Luxury space for VIP Party
 Two excellent exhibit rooms for Vendor Displays
 Accommodating to Vendors, PST and Taste of Home Staff
 Scenic Backdrop for our event
The Crowd
 2014 Attendance:
 435 people total
 48 VIPs/Premium Ticket Holders
 In 2015, they will enjoy extra perks like…
 Winning Prizes from the Personalities
 Broadway tickets
 PST Collectibles
 Movie tickets & T-shirts, of course
 Vendor Prizes
 Plus, Taste of Home Prizes
Vendor Expectations
Our vendors and sponsors experienced…
 A captive audience for prior to the start of the Cooking
School
 Listeners will excitedly tour your vendor areas
 Entice the crowd with food and product samples
 In 2014, attendees took the opportunity to inquire about
vendor offerings and info
Pre-Show Promotion
 Digital:
On Air:
 2 E-mail Blasts
 29 Live 60-second AM Show reads
 Paid Facebook boost
 110 Produced :60 promos
 PST Facebook, Instagram and
Twitter Posts
 46 Produced :30 promos
 Personality FB Posts to recruit
volunteers
 Countless Live promos for giveaways in
all dayparts
 Online ticket sales
wpst.com/taste via NeoFill
 127 Produced :15 promos
 Incentives
 20% off for Country Club Members
 Low price tickets for military, students
and school teachers
 Printed Promotional Materials
 Large signs at
 Country Club
 Post Card Flyers
 At PST Events
 At Country Club
Demographics of Attendees
Taste of Home Cooking School gives you access to the person
who controls the household discretionary spending budget
 97% women
 66% women
 49.3 years median age
 36 years median age
 $73,100 HHI
 $103,046 HHI (average in Trenton Metro)
 69% 18 – 54 years
 54% 18 – 54 years
 99% graduated HS, attended or
 89.3% graduated HS, attended or
graduated college
 Attend show with 2.3 other
people
graduated college
Attendees Response to the Show
Research provided by Taste of Home
 58% try a product or service as a result of the vendor booths
 95% of attendees speak to an average of 4.5 people about the
event
 90% say the event is a good way to showcase a product
 Attendees make an average of six recipes from the show
 45% would consider purchasing the VIP ticket
 86% are more likely to buy/try the products used when featured at
the school
 94% state the school provides a unique opportunity for local
sponsors and advertisers
 89% state the school drives business
Meet Our Taste Of Home Chef
Eric Villegas
 Born and raised in Saginaw, MI
 Developed a love for cooking as a child and




teenager spending time in the kitchen
preparing dishes with his parents
Attended Anne Willan’s LaVarenne Ecole de
Cuisine and Steven Spurrier’s Academie du Vin
Continued his studies at the New England
Culinary Institute
Opened two restaurants, wrote two cookbooks
and earned two EMMY awards for his popular
television show, “Fork in the Road with Eric
Villegas”
Lives with his family near Lansing, Michigan
Who is Taste of Home?
 Taste of Home is the World’s Largest Food and Entertaining magazine
 Content by readers for readers
 Taste of Home creates:
 heightened engagement and brand interaction among 53 million
consumers across its powerful print, digital, and experiential assets
LOCAL
Taste of Home
Readers:
 How does Taste of Home reach consumers?
255,532
 Cooking Schools:
with in 100 miles
of Princeton
 300,000+ attendees nationwide
 Print:
 16,000,000 magazine readers
 28,000,000 readers of special interest publication and cookbooks
 Online:
 3,600,000 monthly www.tasteofhome.com visitors
 6,600,000 annual E-newsletters
 Viral:
 Facebook and other social media outlets – 1MM+ followers
Presenting Sponsor
Presenting Sponsorship Includes:
 450 total promo announcements
 150 on 94.5 PST-FM, 150 on 920AM The Voice & 150 on WCHR 1040AM
 Value: $15,000
 450 total streaming announcements
 150 on 94.5 PST-FM, 150 on 920AM The Voice & 150 on WCHR 1040AM
 Value: $4,000
 Booth with pipe & drape at event with a banners
 Value: $1,100
 Ability to display product at event
 Value: $2,125
 Logo Inclusion & link on a 94.5 PST email to 30,000 members
 Value: $1,795
 Logo inclusion on the wpst.com display of the event…Value: $900
See next page for more 
Presenting Sponsor
Presenting Sponsorship Includes (continued):
 Ability to distribute product, material or offers in 500 gift bags
 Value: $1,750
 2 two hour ticket driving promotion on-site appearances
 45 :30 promos for each ticket event (90 total)
 15 10-second promotional announcement prior to each event (30 total)
 wpst.com display of event details on event listing section
 Value: $11,000
 4 front row tickets for to the cooking show for personal use…Value: $500
Total Value: $39,670
Net Investment: $14,500
Plus a door prize for the event valued at $50+ with no strings attached
Signature of Agreement: _______________________________________________________________________________________________
(Print Name & Company)
(Sign Name)
(Date)
Exclusive Grocery Store Sponsor
Imagine a captive audience of 500 people
enjoying a live cooking show
featuring food purchased at your store!
Exclusive Grocery Store sponsorship includes:
 As the exclusive grocery store sponsor, we will feature your food in live
cooking demonstrations.
 There are particular brands associated with the Taste of Home Cooking School
and in certain cases we will shop for those brands if they cannot be purchased at
your store
 Special “Thank you!” by the PST Personalities during the show and they
will say the foods featured can be found at your store!
 Emcees communicate specific information about your business to the
audience
 Value of on site endorsement and announcements: $1500
Exclusive Grocery Store Sponsor
Your Sponsorship
Also Includes:
 150 total promo announcements
 50 on 94.5 PST-FM, 50 on 920AM The Voice and 50 on WCHR 1040AM
 Value: $5,000
 150 total streaming announcements
 50 on 94.5 PST-FM, 50 on 920AM The Voice and 50 on WCHR 1040AM
 Value: $1333
 Booth with pipe & drape at event
 Value: $550
 Display of four provided banners at the show
 Logo Inclusion & link on a 94.5 PST email sent to 30,000 members
 Value: $1,795
 Logo inclusion on the wpst.com Taste of Home Cooking School page
 Value: $900
 Ability to distribute product, material or offers in 500 gift bags
 Value: $1,750
Total Value: $11,928
Net Investment: $6500
 4 tickets for to the cooking show for personal use
 Value: $100
Plus a door prize for the event valued at
$50+ with no strings attached
Signature of Agreement: _______________________________________________________________________________________________
(Print Name & Company)
(Sign Name)
(Date)
Furniture Sponsor
Take this opportunity to be the exclusive furniture sponsor!
Imagine a captive audience of 500 or more people enjoying a live cooking
show with your furniture on display!
 As the exclusive furniture sponsor, we will feature two of your dining
room sets with 10 chairs at the front of the show
 Your store name will be featured in an exiting on air contest to win a
seat at Chris and Adam’s tables.
 Receive a special “Thank you!” by the PST Personalities during the show.
 The Emcees can communicate specific information about your business to the
audience. For example, product descriptions, special pricing on the items
featured at the show
 Value of display and announcements: $1,500
Furniture Sponsor
Your sponsorship includes:
 Name inclusion in 15 live promotional
announcements on the Chris & the Crew Morning
Show
 Value: $2250
 Inclusion in 150 total promotional announcements
 50 on 94.5 PST-FM, 50 on 920AM The Voice and 50 on
WCHR 1040AM
 Value: $5,000
 Inclusion in 150 total streaming announcements
 50 on 94.5 PST-FM, 50 on 920AM The Voice and 50 on
WCHR 1040AM
 Value: $550
 Logo Inclusion & link on a 94.5 PST email 30,000 listeners
 Value: $1,795
 Logo inclusion on the wpst.com Taste of Home Cooking
School page
 Value: $900
 Ability to distribute product, material or offers in 500 gift
bags
 Value: $1,750
 Value: $1333
 Booth with pipe & drape
 Value $550
 Two banners at the event , plus a provided sign as the
center piece on the table
 4 tickets for to the cooking show for personal use…Value:
$100
Total Value: $14,278
Net Investment: $7500
Plus a door prize for the event valued at $50+ with no strings attached
Signature of Agreement: _______________________________________________________________________________________________
(Print Name & Company)
(Sign Name)
(Date)
Seasonal Décor Sponsor
Take this opportunity to be the exclusive Décor sponsor!
 Imagine a captive audience of 500 or more people enjoying your fabulous decorations!!
 As the exclusive decor sponsor, PST and Taste of Home invite you to make your business shine decorate
the exhibit area with:
 Holiday trees
 Evergreen
 Ornaments
 Twinkling lights
 Ribbons, bows and whatever you can dream up!
 Receive a special “Thank you!” by the PST Personalities during the show.
 The Emcees can communicate an overview about your decorative items
 Value of display and announcements: $1500
Seasonal Décor Sponsor
 Your Sponsorship Includes:
 Inclusion in 150 total promotional announcements
 50 on 94.5 PST-FM, 50 on 920AM The Voice and 50 on WCHR 1040AM
 Value: $5,000
 Inclusion in 150 total streaming announcements
 50 on 94.5 PST-FM, 50 on 920AM The Voice and 50 on WCHR 1040AM
 Value: $1333
 Booth with pipe & drape
 Two (2) banners on display provided by your business and small signs on your displays
 Value: $550
 Logo inclusion on the wpst.com Taste of Home Cooking School page
 Value: $900
 Ability to distribute product, material or offers in 500 gift bags
 Value: $1,750
 4 tickets for to the cooking show for personal use
 Value: $100
Total Value: $11,133
Net Investment: $5200
Plus a door prize for the event valued at $50+ with no strings attached
Signature of Agreement: _______________________________________________________________________________________________
(Print Name & Company)
(Sign Name)
(Date)
Tote Bag Sponsor

Patrons will receive a gift bag with your logo, literature about your business and a Taste of Home magazine.

Attendees will also have the opportunity to register for door prizes, including the recipes created on stage that night!

This is the perfect opportunity to have your product sampled by a targeted audience of at least 500 loyal fans.

Inclusion in 150 total promotional announcements
 50 on 94.5 PST-FM, 50 on 920AM The Voice and 50 on WCHR 1040AM
 Value: $5,000

Inclusion in 150 total streaming announcements
 50 on 94.5 PST-FM, 50 on 920AM The Voice and 50 on WCHR 1040AM
 Value: $1333

Sponsor Benefits:

Your business logo on all 500 bags along with other sponsors

Inclusion of inserts in goodie bags (you must provide)

2 tickets to the Taste of Home Cooking School
Total Value: $9833
Net Investment: $6800 includes the cost of the tote bags
Signature of Agreement: _______________________________________________________________________________________________
(Print Name & Company)
(Sign Name)
(Date)
Vendor Booth

Single Vendors Space includes:

One 1 6ft table with pipe & drape at the event

Name listing on “Taste of Home” page on wpst.com

Vendors Supply signage, staff and supplies for your display space

Ability to distribute product, materials or offers in 500 gift bags

Investment: $795 net

Plus a door prize for the event valued at $50+ with no strings attached

Double Vendor Space Includes

Two (2) 6ft. tables with pipe & drape at the event

Name listing with posted on “Taste of Home” page on wpst.com

Vendors Supply signage, staff and supplies for your display space

Ability to distribute product, materials or offers in 500 gift bags

Investment: $1100

Plus a door prize for the event valued at $50+ with no strings attached

Check here to select booth size:

Single Booth _____

Double Booth _____
Signature of Agreement: _______________________________________________________________________________________________
(Print Name & Company)
(Sign Name)
(Date)
Restaurant Booth
Restaurant/ Specialty Food Sampling- Single Booth

One (1) 6ft. table with pipe & drape at the event

Name listing on “Taste of Home” page on wpst.com

Staff and Supplies for your display space

Food samples for 500 attendees …prepared off site

Ability to distribute product, materials or offers in 500 gift bags

$350 net
Restaurant/Specialty Food Sampling- Double Booth

Two (2) 6ft. table with pipe & drape at the event

Name listing on “Taste of Home” page on wpst.com

Staff and Supplies for your display space

Food samples for 500 attendees …prepared off site

Ability to distribute product, materials or offers in 500 gift bags

$550 net
Check here to select booth size:

Single Booth _____

Double Booth _____
Signature of Agreement: _______________________________________________________________________________________________
(Print Name & Company)
(Sign Name)
(Date)
Auto Exclusive Sponsor
Exclusive auto sponsor!
 As the exclusive auto sponsor, your dealership can display three cars at the entrance to the event
 500 attendees waiting in line, having the ultimate view of your vehicles! …
 Value of display and announcements: $1500
Your Dealership will also receive:
 150 total promo announcements on 94.5 PST-FM, 920AM The Voice and WCHR 1040AM (50 promos per station)…
Value: $5,000
 150 94.5 PST-FM, 920AM The Voice and WCHR 1040AM streaming announcements (50 promos per station)… Value:
$1333
 Booth with Signage at event with a minimum of 2 banners…Value: $550
 Logo Inclusion & link on a 94.5 PST email promoting the event- sent to 30,000 members who have opted in…Value:
$1,795
 Logo inclusion on the wpst.com Taste of Home Cooking School page…Value: $900
 Ability to distribute promotional materials or offers in 500 gift bags Value: $1,750
 4 tickets to the cooking show for personal use…Value: $100
 50 :30 commercials to use in November…Value: $9500+
 25 M-F 6a-7p
 25 M-Su 5a-12m
Total Value: $22,428
Net Investment: $9500
Signature of Agreement: _______________________________________________________________________________________________
(Print Name & Company)
(Sign Name)
(Date)