EWMBA Road Map - Haas School of Business

Your Career Strategy
and
Partnering with CMG
Welcome to Haas, EWMBA Class of 2019!
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July 12 & 14, 2016
Webinar Facilitators
Lara Klein
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Career Coach with Haas CMG
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7 years coaching MBA Students and Alumni – at Haas and NYU
Stern
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15+ years in HR - Sony, International Creative Management, Sanyo
(now Panasonic)
Linda Yach
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Career Coach with Haas CMG
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2 years coaching professionals at Lee Hecht Harrison and 7 years
providing 1:1 life and career coaching services
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15+ years in the legal field filling positions in law firms and in-house
Fortune 100 CPG company
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Agenda
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Motivations for coming to b-school
EASEL model – for your career journey
Introduction to CMG team
Employment numbers
CareerNet
Ways to partner with CMG
Next steps
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What motivated you to come to B-School?
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E-A-S-E-L
Explorer
Advancer
Switcher
Entrepreneur
Lateral
What will you create?
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Explorer
What’s out there?
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Explorer Example
• Meilin was an Associate at a freight consulting company
• Strong analytical skills but also an artist – painter, singer,
design, fashion
• Career Leader, researched job descriptions, informational
interviews
• Explored Marketing (CPG), Product Management & Product
Marketing in tech companies, Design, Entrepreneurship
• Met with multiple CMG coaches and CMG “Industry Specialists”
• Company treks; officer positions with student clubs
• Marketing project found on Haas job board
• OCR for summer internships – offers from a tech company and
a CPG company
• Accepted offer from CPG company – working on marketing
strategy for an ice cream product
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Resources for Explorers
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Career Leader
MBTI
Quick Quizzes
Vault Guides
Classmates
CMG Coaches
Industry Experts
Informational Interviews
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Advancer
Aim to move up in current industry & function
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Advancer Example
• Karl is a Director of Customer Success
at a tech company
• Would like to move up to VP role
• Exploring both internally and externally
• Networking internally
• Obtaining advocates and mentors
• Working with CMG coaches
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Advancer Suggestions
• Network internally
• Build your brand
• Highlight transferable skills & knowledge
• Find a mentor, champion
• Get feedback
• Talk with manager about your career goals
• Fill in the gaps – classes, projects, volunteer work
• Haas job board (on CareerNet)
• Experienced-Hire Jobs Newsletter (link is on homepage of
CareerNet)
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Switcher
Changing Industry or Function
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Switcher Example
• Rohan was a Technical Account Manager at a tech
company.
• Wanted to transition into Management Consulting
• Worked with several coaches in CMG on resume,
cover letters, his “story”, multiple mock interviews,
etc.
• Elected into a leadership position with Haas
Consulting Club
• Selected for Berkeley Board Fellows (consulting to
a non-profit)
• Practiced case interviews with classmates
• Summer internship with a top consulting firm this
summer
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Switcher Suggestions
• Research targeted industry/function
• Informational interviews
• Identify transferrable skills
• Fill in the gaps – classes, projects, internships,
volunteer work
• Find out if there are opportunities in your current
company to move to new role (stepping stone)
• Student clubs
• Your “story”
• Consider On-Campus Recruiting (OCR)
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Entrepreneur
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Entrepreneur Example
• Manosh was an engineer at a tech company
• Interested in entrepreneurship and VC
• Met with CMG coaches early on
• Got involved with the Lester Center (VCIC, Launch)
• Massive networking
• Job offer from early stage startup – was #2 employee
• Worked with CMG coaches and Deepak Gupta
(Industry Specialist for startups) regarding negotiating
salary and equity
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Entrepreneur Suggestions
• Lester Center (http://entrepreneurship.berkeley.edu/): startup
competitions, mentoring, events, programs, join mailing list
• Berkeley Entrepreneurs Forum – meet & hear from seasoned
entrepreneurs
• Berkeley Entrepreneurs Association (BEA) – student club
• Skydeck Accelerator http://skydeck.berkeley.edu/
• Elective Classes
• AngelList
• Projects (paid/unpaid)
• Volunteer to help a friend with his/her startup
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Lateral
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Lateral Example
• Diego was a process improvement manager for
the ecommerce arm of a large retailer
• Strong process improvement background
• Optimized resume by using SEO tool:
http://tools.seobook.com/general/keyworddensity/
• Job offer from top tech company for similar role
(Process Improvement Manager)
• Scheduled coaching sessions with CMG for help
with salary negotiations
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Lateral Suggestions
• 1:1 coaching
• Polish your “story,” resume, LinkedIn profile
• Target list of companies
• Networking & informational interviews
• Classmates
• Haas job board
• Experienced-Hire Jobs Newsletter
• Haas LinkedIn groups (PM, Marketing, Finance, etc.)
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Poll question:
Where are you on the EASEL model?
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Your Career:
Your First - and Most Important - Strategy Project
“I am the master of my fate: I am the captain of my soul”
- William Earnest Henley
• What do YOU want in this next chapter of your career?
• CMG is your partner!
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CMG’s Mission
We support our students and
alumni in finding meaningful
work
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EWMBA Career Management Team
Julia Min Hwang
Assistant Dean
Lara Klein
Associate Director
Jeanne Lew
Associate Director
Luke Kreinberg
Associate Director
Linda Yach
Associate Director
Aileen Bautista
Program Manager
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CMG Ecosystem
Career Coaches
1:1 coaching, all
industries &
functions, any
career topic
Employer
Relations Team
Industry
Specialists
Industry-specific
content; individual
prep
Peer Advisors
Students ahead on
the path; 1:1
advising on OCR &
entry-level postMBA positions
Relationships with
companies;
company-specific
advice
CMG Operations
Team
Making it all
happen!
Can answer your
tech questions
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Additional Resources at Haas
Student Clubs
Institutes and Centers
Faculty
Alumni Network
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Career Management Timeline (general guideline)
Summer
1st
Year
2nd
Year
3rd
Year
Fall Semester
Spring Semester
Summer
Career
Workshops
Assessments
Summer Career
Workshops
Summer
Work
with Coach
Career
on
Career
Workshops
Strategy & Plan
Workshops &
Webinars
Prep for
internship
interviews
Internship
interviews
Complete OCR
requirements
(internships)
Tech
Networking
Night
Experiencedhire Networking
Event at Haas
Revisit Career
Strategy & Plan
Workshops &
Webinars
Evaluate offers
& negotiate
OCR Interviews &
off-campus job
search
Continue offcampus job
search
Experiencedhire Networking
Event at Haas
Complete OCR
requirements
(Full-Time
positions)
CMG mini-workshops
(dinner/lunch break)
Workshops &
Webinars
Explore CareerNet
& Resources
In-depth Career
Workshops for
1st Year EW
Students
Recruiter
Networking
Event in
Silicon
Valley (2nd &
3rd year)
Update
Employment
Info in BEARS
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EWMBA STATS - Employment by Industry & Function
(December 2014 and May 2015 EWMBA Graduates)
Function
Industry
Technology
Finance
Energy
Healthcare
CPG/Retail
Consulting
Real Estate
Gov’t/Law
Other
Total
117
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25
19
16
13
5
4
7
240
*excludes entrepreneurs
Product/Project
Mgmt
Finance
Marketing/Sales
Engineering/Info
Sys
Operations
Bus. Dev/Corp.
Strategy
Consulting
Gen. Management
Real Estate
Research &
Development
Other
Total
59
45
31
30
30
16
14
6
5
2
2
240
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Largest Employers
December 2014 & May 2015 EWMBA Graduates
•Google
•Amazon
•Cisco
•Autodesk
•Intel
•Adobe
•Chevron
•Oracle
•Microsoft
•McKinsey
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CareerNet & Resources
24-hour online access
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Bookmark: http://careernet.haas.berkeley.edu
(Login using your CalNet ID and password)
CareerNet
CMG Resources
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• Recorded Webinars
• Career Tools (resumes, cover
letters, marketing plan,
networking, interview prep, salary
negotiation)
• Industries & Functions
• Assessments
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Profile set up
MBA Job Board
Career Connect
Employment Reporting and
Research Tool (BEARS)
Coaching / Advising Appts.
Mock Interview Appts.
Workshops sign up
Companies / Contacts
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Get started partnering with us
1:1 Coaching
Resources
Programs
 Career exploration
 Assessments
 1st year workshops
 Personalized career strategy
 Industry & Function research  OCR prep
 Assessment interpretation
 Sounding board
/brainstorming
 Resumes, cover letter, and
LinkedIn review
 Self-study videos
 Webinars & workshops
 Job Board
on all career-related
 Career Connect
topics
 Companies/Contacts
 Monthly chats (mini
 Mock interview practice
dinner break
 Salary negotiation discussion
workshops)
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Advising hours – by phone or in person
Sign up through CareerNet
Monday, Thursday, Friday
9 am to 6 pm
Tuesday and Wednesday evenings - Fall & Spring
9 am to 8:15 pm
Saturdays – Fall & Spring
9 am to 4 pm
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E-A-S-E-L
What will you . . .
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Next steps…
• Career Leader
• Attend Careers in Finance
and Careers in Product
Management on July 24
(if at all curious)
• Explore CareerNet and
CMG Resources
For assistance, contact CMG at:
careers@haas.berkeley.edu
510-642-8124
• Get acclimated to
balancing work and
school; then schedule a
coaching session when
you are ready!
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Chat in your questions to Lara and Linda
through the Chat Box
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Lara Klein
Associate Director & Career Coach
Haas MBA Career Management Group
lklein@haas.berkeley.edu
Linda Yach
Associate Director & Career Coach
Haas MBA Career Management Group
linda_yach@haas.berkeley.edu
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