auction division - South Auction Group

AUCTION DIVISION
Rusty Lane, CAI
rusty@southauctiongroup.com
Rusty has been in the auction industry for over 12 years and has conducted auctions throughout the Southeast,
including both real estate and personal property. Rusty is an active member of the Georgia Auctioneers Association,
National Auctioneers Association and several local civic and charitable organizations. Rusty has earned the Certified
Auctioneers Institute (CAI) designation. CAI is one of the most highly respected educational programs in the country
for auctioneers. Less than 5% of auctioneers nationwide hold the CAI designation.
Brent Stephens
brent@southauctiongroup.com
Brent received his undergraduate degree from Georgia Southern University in 2009 majoring in Business
Communication and Public Relations. He has experience in the advertising, marketing, and customer service fields. He
began working in the auction business in 2010 and has already proven himself as an asset to South Auction & Realty
and our clients.
Listing Division
Ashton Brown
ashton@southauctionandrealty.com
Ashton received her undergraduate degree in Child and Family Development from Georgia Southern University in
2011 and her Georgia Real Estate license in 2012. Through her experiences in customer service, she has developed an
eye for details and prides herself on meeting the needs of buyers and sellers alike.
Tanya Lane
tanya@southauctionandrealty.com
Tanya graduated from Georgia Southern University with her undergraduate degree in Communication Arts with an
Emphasis in Public Relations and a Minor in Marketing. She received her Georgia Real Estate License in 2012. Over the
past 21 years she has worked in the hospitality and wireless industry and is now ready to apply those years of customer
service experience to the needs of her South Auction & Realty clients.
South Auction & Realty
546 East Main Street
Swainsboro, GA 30401
478.455.1861 • 706.442.5513
Rusty Lane, CAI - 478-455-1861
rusty@southauctiongroup.com
Brent Stephens - 706-442-5513
brent@southauctiongroup.com
Ashton Brown - 478-494-2394
ashton@southauctionandrealty.com
Tanya Lane - 912-536-1454
tanya@southauctionandrealty.com
PROVEN RESULTS
South Auction & Realty
PROMOTIONAL METHODS
Welcome to South Auction & Realty. We are your full service real estate professionals
for Georgia and South Carolina, offering both auction and traditional brokerage
services. Our full-time staff of licensed auction and real estate professionals is ready to
put their knowledge to work for you.
We will develop a 45-60 day marketing plan that is specific to your property. This marketing campaign will attract the greatest possible number of buyers. The marketing campaign is often the most important part of an auction and we feel that our
marketing abilities are unmatched in the auction industry!
Farmland
ONLINE AUCTIONS
Our online only auctions have seen a TREMENDOUS increase in activity! Our average attendance at
a live auction is 15-20 registered bidders. Our online only auctions average 70-80 registered bidders.
We have seen these numbers grow steadily. Buying property online is convenient for buyers and
sellers. Its also important to note that online only is less expensive than live. No labor cost, no facility
rentals, THIS ALLOWS US TO SPEND YOUR MARKETING MONEY ON MARKETING!
Proven Methods to Reach Your Target Market:
“I must admit that I was skeptical when Rusty recommended that we sell a tract of our land through an internet only
auction. The results were better than we expected! South Auction and Realty’s Internet only auctions has allowed us to
get more value from our land sales!”
Paul Beasley, Lotts Creek Developers - Statesboro, GA
Timberland
The dots in the map above identify a few of our past auctions. Our established presence in these areas allows us to more effectively market properties for our sellers.
Signage
Newspapers
Office Marquee
Bidder Packets
As a seller, you’re listing will benefit from the talents of our knowledgable sales agents. We
work with other agents and brokers to maximize the attention shown to your property.
OUR CLIENTS
Recreational
Our Clients include local and regional banks, development companies, attorneys and individuals such as:
FULL SERVICE REAL ESTATE MARKETING
Using our experience in selling properties throughout
Georgia and South Carolina over the last several years, we
can help identify the immediate value of your property. We
then implement an aggressive marketing plan that will result
in a closing in 45-60 days! Our staff has been trained to match
property types with likely buyers resulting in maximum value.
TRADITIONAL REAL ESTATE LISTINGS
South Auction and Realty brings buyers and sellers together through private treaty with
the same effort we bring sellers and bidders together at auctions. We know that auction
may not be the best method to sell various properties, so we offer you marketing choices.
Queensborough Bank
Savannah bank
Bryan Bank and Trust
Residential
Durden Banking Company
Brochures
Internet Marketing
Internet Bidding
The Citizens Bank
Spivey State Bank
Lotts Creek Developers LLC
“We have been very pleased with the results that Rusty has brought to our bank and feel
that his auction services are a vital piece of our real estate disposition strategy.”
Respectfully,
Tom Watson, Manager Real Estate Owned Queensborough Bank
“On numerous occasions our firm has referred clients to South
Auction and Realty. Without fail Rusty has worked with these
clients to find a solution to their real estate needs.”
Richard McNeely ESQ
Swainsboro GA
Mr. John Murphy ESQ.
Mr. Richard McNeely ESQ
Commercial
First Bank of Georgia
And Many More
South Auction & Realty
546 East Main Street
Swainsboro, GA 30401
478.455.1861 • 706.442.5513