FALL 2014
Transcription
FALL 2014
FALL 2014 Editor in Chief Amanda Van Slyke Managing Editor Ryan Willis Communications Director Amy Saunders Writers Amanda Van Slyke Cecilia Levine Manda Brownrigg Nikki Durkin Lucy Sutcliffe Ariel Wodarcyk Alexis Marie Chute Caity Bell Hayley Gordon Amy Saunders Art & Photos Editor’s Note Photographer: Demetri Gianni Photography Model: Amanda Van Slyke Lucy Sutcliffe Cover Shoot Photographer: Emily Smith Model: Lucy Sutcliffe Lucy and Friends Fall Photo Shoot Photographer: Emily Smith Models: Lucy Sutcliffe; Emily Smith; Belphoebe New How to Transition Your Wardrobe from Summer to Fall Article Photographers: Keiran Cooper; Savannah Eggert Model: Ariel Wodarcyk Flurting With History Photo Spread Photographer: Jeremy Givens Models: Tazi Apple; Amanda Strachan; Mikaela Maria; Jordann Walsh; Jasmine Johnston; Vanessa Leigh; Davis Brown Backpage Photographer: Jeremy Givens Model: Cassie Hart Gender Bending Anti Ad Photographer: Jeremy Givens Model: Alexia Magazine Design Kara Acker On the cover FALL 2014 my Battle With PMDD The other half of the YouTube duo steps away from the camera to write about a health issue she’s been struggling with for the first time... MORE ON P 7 Take Back Your Body from the Pill THE RED TENT SISTERS GUIDE YOU THROUGH THE TOUGH DECISION OF SWITCHING FROM THE BIRTH CONTROL PILL TO NON-HORMONAL FORMS. AS MORE WOMEN ARE OPTING FOR HOLISTIC LIVING... MORE ON P 14 4 Reasons You Should Say ‘No’ More Often A few years ago I was scared to take risks. On the outside I looked confident, but I always worried, “what if I make the wrong choice?” My encouraging mother ... MORE ON P 17 FIFTY SHADES OF NO WAY Following its release in May of 2011, Fifty Shades of Grey has become a household name. The famed erotica trilogy has become one of the best selling.... MORE ON P 40 CONTENT FALL 2014 Editor’s note Entertainment career Shiva Rose Talks Making a Career off Holistic Living 10 My Startup Failed and This is What it Feels Like 25 Catching dreams 1 47 Grace’s Guide Book Rubee Rayne 60 49 Sex and dating I Found Love in a Hopeless Place AKA Tinder 37 The Faces of Fake Sexualities 55 activism Boards Not Bombs Sexism in India 21 42 I Was Almost Trafficked 52 life How I Ate My Eating Disorder 45 Why ‘Girl Crush’ is the New ‘No Homo.’ 58 Style How to Transition Your Wardrobe from Summer to Fall 2 BETTER BEAUTY BUYS 20 Lucy and friends fall photoshoot 23 Editor’s note New possibilities float all around us. They linger on ideas we had long ago that show up to the surface every now and again. They hang on thoughts we have randomly before threatening to disappear when we hesitate too long. They sit patiently, waiting for us to notice them and finally take action. Life is a series of opportunities, and our own existence is based off whether we decide to snatch them up or pass them by. Taking advantage of our choices could mean trying to find love on a seemingly-hopeless dating app, going hormone-free and trying a more natural birth control method or reading up on asexuality because we might just be that when we never knew what it was. It could mean changing our mantra from ‘yes’ to ‘no’ and doing only what you want for once. It could mean deciding to bend the rules when it comes to gender and how we identify or to become the powerful women we see around us rather than just gazing at them from afar. We’re provided with choices that will either expand our quality or life or deplete it. Organizations like Skateistan provide gurls in developing countries with boards instead of bombs. Volunteer trips to India show us how extreme sexism can be in other cultures. Even if we live in a developed world and a nice neighbourhood, if we take the wrong turn, we can become a victim of human trafficking in our own backyards. The span of our life is made up of a series of branches that create the existence we either want or don’t. It’s up to us to decide which options are going to energize us or deplete us. If we have 1 an eating disorder, we can either let it consume us or find a community and tools to take control of our bodies. We can watch poor examples of media like 50 Shades of Grey, or read empowering and hilarious stories like Grace’s Guide Book. The question of who we’re going to be lies within how willing you are to take advantage of your surroundings. Look for what society can offer you – and if you can’t find what you’re searching for, don’t be afraid to create new opportunities for yourself and others. Amanda Van Slyke Editor-in-Chief STYLE How To Transition Your Wardrobe From Summer To Fall Ariel Wodarcyk If you’re anything like me, you probably spend most of the summer trying to get away with wearing as little clothing as possible and the fewest charges of indecent exposure as you can manage. It seems that the second I get this balance down, the temperature drops, pumpkin everything starts appearing in stores and all of a sudden it’s officially fall. To help us all out here, I’m going to show you four different outfits that can easily be interpreted to fit all transitional summer to fall climates. 2 I think this outfit is absolutely adorable, and it can easily transition from warmer to cooler weather and back again. The summer cardigan I’m wearing is from a Bloomingdale’s sale a few years ago. It isn’t too heavy, which is what makes it ideal for warmer climates. I chose to layer it over a white sleeveless blouse from H&M that I tied at the waist, as well as high-waisted shorts from the Gap. I like this look because a heavier sweater can always replace the cardigan if the weather gets colder, but if temperatures rise you can just take the knit off and reveal the outfit underneath. In fact, that’s exactly what I did with for fall appropriate outfit – ! I just buttoned the same top all the way up, added black skinny jeans from H&M, and tossed on a grey sweater from the Gap. 3 This is perfect for breezy days at the beach or other outdoor events. Whenever the weather is hot but still windy, I always wear a maxi-dress; they’re cool and flowy but won’t float up like most of my short skirts and dresses would. This dress is from Marshalls, and I added a denim shirt from H&M on top to provide a bit more warmth. Tying the shirt also helps to emphasize my waist, which I find is important when wearing such a long, flowy garment underneath. Don’t be afraid to wear long dresses and skirts if you’re short; I’m only 5’3 and I love how having one solid color from head to toe helps elongate my figure. To take this outfit into fall, I just added motorcycle boots and a leather jacket; the H&M boots provide a little extra height, and the jacket adds warmth while allowing me to channel my inner cool factor. 4 Feminine without making me look like I tried too hard, this look is probably my favorite of the bunch. Layering a denim jacket over a pretty dress is one of my favorite ways to add coverage and a little bit of warmth. Both the dress and the jacket are from H&M, and the nude espadrilles were a find from T.J. Maxx several years ago. If you’re not into denim jackets, or if you’re going out at night and it’s a little colder, try tossing on a leather jacket instead. This is what I did for the fall look, and I really like the juxtaposition between the sweet floral print and the black leather boots plus jacket combo. When wearing full skirts and dresses, I sometimes like to add a black crinoline underneath. It sounds costumey, but if you only let the lacy hem peek out, it’s actually not too obvious and helps add a nice bounce to the skirt. You might be wary of adding more volume, but if the dress nips in at the waist then the extra fullness will really emphasize that. 5 This outfit is probably the most casual, as well as the most suitable for extreme summer heat. I love lacy bandeaus, but when it comes to flaunting my midriff in public I’ve always been a little shy. Tossing this sleeveless H&M button down on top completely solves this problem. The fact that the fabric is sheer and that the top few buttons are undone shows off the prettiest hint of lace, without looking completely bare. A pair of distressed olive green shorts from H&M keeps the look very casual for day, but adding black skinny jeans can help take the look up a notch. I added the jeans for fall, but kept the vibe cozy and casual with my favorite well-worn cardigan (this one has more holes in it than I can count, but I still adore it!). The great thing about these button down shirts is that they look equally cute tied at or slightly below the waist, either over a pretty bra, a bandeau or even as a slightly retro swimsuit cover-up. Photography credits: Summer outfits shot by Keiran Cooper, fall outfits shot by Savannah Eggert 6 F E AT U R E My Battle With PMDD Lucy Sutcliffe The other half of the YouTube duo steps away from the camera to write about a health issue she’s been struggling with for the first time. For the past twelve hours, I haven’t left my bed. Approximately three of those hours have been spent sobbing into my pillow, a further four have been spent sleeping and the remaining five have been dedicated to panic attacks, emotional outbursts and hurling things across my bedroom at the wall. I’m exhausted, both physically and mentally, and I feel drained, quite literally, of life. But no, I’m not crazy. No, I’m not being over dramatic. And no, it’s not ‘just PMS.’ I have something called PMDD, or Premenstrual Dysphoric Disorder, which, once a month, changes me beyond all recognition. But these aren’t just mood swings, and I’m not just ‘hormonal.’ PMDD 7 is PMS to the extreme; it’s overwhelming, debilitating and often pretty scary. The National Institute of Health defines PMDD as “a condition in which a woman has severe depression symptoms, irritability and tension before menstruation.” I become depressed, withdrawn and unspeakably angry and irritable. I have terrifying thoughts about hurting myself. I sleep fourteen hours a night and wake up exhausted and aching all over. My thought processes become skewed; I’ll suddenly remember that boy at school who stole my lunch when I was seven and want to punch his face in, and then I’ll see an old couple cross the road arm-in-arm and burst into uncontrollable sobs, convinced that I’m going to die alone and unloved. My mood swings are whacked, everything is off. Nothing feels right. Once a month, like clockwork, I become someone else. This is something that affects everything I do. When I’m suffering, I can’t think straight, let alone do the things that every-day life requires. Getting up in the morning, for example, requires at least an extra hour, which I dedicate to wallowing in a pit of self-loathing and hatred as I poke and prod at myself in the mirror. Going to class is another huge task; getting there is treacherous in itself. I become convinced that a passerby is going to judge me as they walk past; I narrow my eyes at them as I flounce on down the road, getting angrier by the minute. Receiving criticism from a tutor or peer sends me over the edge. I feel instantly put upon, like everyone’s out to get me. I go home feeling lost, deflated and alone – when in reality, of course, I’m none of those things. Every other day of the month, I’m my usual bouncy and positive self. I work hard, play hard, and love and embrace my life, family and friends. I enjoy my job, and I enjoy studying. I love learning, laughing, travelling and meeting new people. I play the guitar, sing, read, cycle. Hell, sometimes I even play badminton. I’m happy. I’m lucky. I have an incredible support system. My parents are understanding and tactful; they know me like the back of their hands and leave me to it when they sense I need time alone. My girlfriend, by equal measure, is a saint. She’s patient, supportive and considerate, and knows all the right things to say. We count down, she and I, to the day my symptoms will pass. “Three more days left,” she’ll say, calmly, as I sob down the phone to her. “You’re over halfway through. You’ve got this.” Even my friends, some of whom know of my condition only distantly, will bring me chocolate and send words 8 of encouragement my way when I’m feeling at my worst. It’s safe to say I’m blessed to know a small group of really wonderful people. There’s a small online community, too. More and more Facebook groups for people with PMDD are popping up; you can talk to fellow sufferers with just the click of a button. It’s incredible that the internet can unite a group of people from all across the world, who would otherwise feel so alienated and alone. There are lots of things which can help PMDD sufferers, too. Last year, I went on a course of Generess Fe, a contraceptive pill which can be used to help a plethora of reproductive problems, including endometriosis, irregular periods and ovarian cysts. Although the pill did help my PMDD by regulating my hormone levels, it gave me terrible side effects including stomach cramps, cystic acne and extreme nausea. Because of this, I decided after careful consideration to stop taking it. This was difficult – saying goodbye to something that literally stopped me from becoming a monster each month was tough. But I don’t regret it, in hindsight (as a side note, I’ve heard some wonderful success stories from people who take Generess Fe for their PMDD, so if you’re a sufferer don’t be perturbed – side effects are different for everyone and I just got unlucky). I’m currently looking at making alterations to my diet and exercise regime, and although it’s early days, I’m already seeing results. I’ve cut down on my lactose intake – it’s been proven that dairy promotes the release of androgen (testosterone) in the body, thus causing a hormone imbalance. I’m also trying to eat less sugar and salt, although that’s a lot harder to do. I’ve now made a conscious effort to eat better – fresh, crunchy vegetables, colourful salads and hearty soups. Eating healthily can be fun if you put your mind to it! That doesn’t mean I’ve cut out the yummies completely, of course – you’re allowed the odd cake or two! My symptoms don’t last as long anymore. I feel more mentally prepared; if I sense it coming on (and I always do), I’ll force myself to go on a short walk or jog, no matter how much I’d rather lay in my bed and watch Orange Is the New Black. I’m also using a free app called ‘My Days’ which helps me track my period, so I know when it’s coming and I can plan for it. It’s still difficult, and it’s still exhausting, but I’m learning to cope, the natural way. As my doctor said, ‘whatever works best for you.’ I’m getting there. Lucy and her girlfriend share a YouTube channel called Kaelyn and Lucy. You can find Lucy on Twitter at @lucyliz. To hear more stories of women with PMDD, check out The PMDD Project. 9 CAREER Shiva Rose Talks Making a Career off Holistic Living Despite the alleged, cure-all medications that sit atop shelves of corporate drug stores, Shiva Rose chooses nature for her remedies. Shiva’s blog, The Local Rose, offers healthy recipes, natural skin-care tips and a bevy of other approaches to holistic living. So whether you want to do an all-natural girls-night-in or you’re looking to learn how to treat your body better, Shiva provides it all on her blog. Flurt spoke with Shiva to find out why she chooses the natural path and why you should too. 10 Flurt: What got you into holistic living? Shiva: I first became involved with holistic living after I was diagnosed with an auto-immune condition in my twenties. I realized early on that diet and lifestyle plays a major part in our overall health and how we feel about ourselves. Flurt: How has it benefitted your career? Shiva: For years the holistic part of my life was just a personal endeavor. For years I worked as an actress and even though I gravitated towards eating organically and using non-toxic skin care, it wasn’t until I started The Local Rose that it became the focus of my work as well. Flurt: Why is the holistic approach important for women? Shiva: Eating organically is vital for young women having toxic GMO’s and toxins from plastics can actually affect the endocrine system and hormones. I know many young women who are struggling with issues like autoimmune conditions, peri-menopause and thyroid decline when that would be something happening in their 40’s or 50’s. It’s crucial for young women to use beauty products that aren’t tainted with parabens or phthalates. One in three women will get cancer and much of it is due to food and products. Flurt: How did you get into blogging? Shiva: When my life began to reshape itself after my divorce, I decided to get back to nature and a wholesome life by growing most of my food. I started the blog three and a half years ago after many friends asked me where to get certain things, or for recipes. 11 Flurt: What is the most rewarding aspect of your lifestyle? Shiva: Feeling connected to something greater than myself is a great aspect of my lifestyle. Meeting with farmers and artisans is another great benefit. Flurt: What’s the first step towards the holistic approach? Shiva: I would say the first step is to eat organically. It doesn’t have to be that expensive – in fact farmers markets have great prices. Flurt: Who are your role models and why is it important for young women to have them? Shiva: I have many role models from activists to artists. I admire Julia Butterfly Hill for her tenacity and determination to save trees. I admire actresses like Meryl Streep who are courageous in their work. It’s important for young women to have role models since they pave the path for us. Flurt: How do you cope with stress and bumps in the road? Shiva: I cope with stress by taking a warm bath and eating raw organic cacao chocolate. I deal with bumps in the road with my Kundalini Yoga spiritual practice. Flurt: If you could give your younger self one piece of advice what would it be? Shiva: Don’t take things too personally, and don’t act from fear – only love. Flurt: What have you learned about yourself through your lifestyle? Shiva: I’m much stronger and resilient than I ever thought, and that I can be loved. Learn more about Shiva Rose and holistic living at www.thelocalrose.com. 12 ingredients Raw Chocolate Berry Cake Cup Coconut oil Cup Cacao Powder optional: reishi powder Method: The measures for Cacao Powder do not equal what is in the ingredient list. (1/3 + 1/2 = approximately 0.83 cups.) Maybe just say 1/3 cup cacao for crust, ½ cup for frosting? How to Make the Crust: Place 1/2 cup of hazelnuts in a food processor and blend until it becomes a flour consistency. Combine ground hazelnuts with 1/3 13 Cup hazelnuts Cup Maple syrup cup of cacao, 1/4 cup of maple syrup and 1/4 cup coconut oil. Pat this mixture into pie dish to make crust. How to Make the Epic Frosting: Whisk together 1/2 Cup Cacao powder, 1/4 cup maple syrup and 1/4 cup coconut oil. Pour onto crust. Add berries in a pattern. Place pie in the refrigerator for at least 20 minutes to solidify. Enjoy! S E X & D AT I N G Take Your Body Back From The Pill The Red Tent Sisters guide you through the tough decision of switching from the birth control pill to non-hormonal forms. As more women are opting for holistic living over pharmacy medications, they’re throwing out their birth control pills for hormone-free methods. However, with doctors dishing out 14 the birth control pill like candy and non-hormonal methods being much less publicized, how can a gurl know where to turn when she’s making such an important decision regarding her body? Many women have been on the pill for years from an early age, and many due to health issues such as horrible cramps, a heavy flow and ovarian cysts. They don’t know who to talk to even if they wanted to go off their medication, or what switching to a non-hormonal option would do to their body. However, the Red Tent Sisters want you to know that while swapping hormones to no hormones can be intimidating, it’s completely possible, and more and more women are doing it every day. days. For optimal efficiency a woman will abstain from vaginal penetration – however, some women will choose to use other methods of contraception such as condoms, cervical caps or withdrawal on those days. For the rest of her cycle, a woman can confidently engage in intercourse knowing that it’s physically impossible to conceive. Kim and Amy from Red Tent Sisters work to help women take control of their bodies and switch from the birth control pill to non-hormonal forms. We talked to Kim about why women are choosing to go off the pill, what natural methods they can choose instead and the process of detoxing your body from the synthetic hormones that have been pumping through it all these years. Unfortunately Fertility Awareness Methods (FAM) are misunderstood and often grouped alongside less effective forms of natural birth control such Flurt: What reasons do you find women are ditching the pill and looking for natural methods of birth control? Kim: There are lots of reasons why women come to us looking for alternatives to the pill, but the most common ones we hear are that women feel like the pill makes them “crazy” (if you type “the pill makes me” into google the number one hit is “crazy”). They’re tired of taking hormones when they’ve ‘greened’ everything else in their life, and they’re scared about the health risks (especially with the news reports in the last few years linking the pill to twenty-three deaths in Canada). Flurt: What ways can women prevent pregnancy naturally and how effective and easy are these methods? Kim: At Red Tent Sisters we teach the Justisse Method of Fertility Awareness, which uses scientifically proven signs of fertility (cervical mucus and basal body temperature) to chart a woman’s cycle and identify exactly which days she’s fertile (on average 5-8 days per cycle). Once she’s determined her fertile days, she can choose how to treat those 15 as the rhythm method. However, in perfect use, the Justisse Method is over 99% effective, which puts it on par with the pill. While there’s an initial learning curve, eventually charting should add no more than 5-10 minutes to your day. And once you’ve mastered it, you’ll have the skill for life! There are a number of ways to learn how to chart, including books like Taking Charge of Your Fertility, but to feel confident using FAM we highly recommend consulting with a Reproductive Health Practitioner or taking part in our Eco-Contraception Program. This provides individualized support to ensure accuracy. Flurt: What would you recommend to women who went on the pill because of things like horrible cramps, a heavy flow and ovarian cysts but want to try a more natural method? Kim: Amy can certainly relate because that’s exactly why she was put on the pill! Like many women, she was prescribed the pill before she was sexually active, to “treat” horrible menstrual cramps. There were days she wasn’t able to go to school because she was doubled over in pain, vomiting and experiencing severe diarrhea. While the pill helped to manage the symptoms, it didn’t treat the underlying problem. That’s why she loves the Justisse Method – it was through charting that she was able to identify food sensitivities and make other lifestyle changes that have dramatically improved her cycle. Similarly, she’s had clients with PCOS (Poly Cystic Ovarian Syndrome) that were able to identify food intolerances and therefore make dietary changes that reduced or eliminated, their symptoms. These changes are much easier to implement when a woman is using the Justisse Method because her charts will enable her to track progress and identify which changes are making a difference. Rather than simply masking the symptoms with hormonal birth control, menstrual cycle charting enables women to treat the underlying issues. Flurt: How do you feel about doctors giving young women the birth control pill at an early age before they understand what they’re committing to long term? Kim: At Red Tent Sisters we strive to help women make informed choices about their reproductive and sexual health. We’re concerned that women are often put on the pill without providing them with all their options (fertility awareness is rarely mentioned) and without fully explaining all the potential side effects. Beyond the life threatening risks, there are a whole range of other factors that might influence a woman’s choice to go on the pill. For instance, Kim wishes she’d known that 16 depression is a common side effect of the pill (one that she experienced while she was on it). Other women are shocked to discover that the pill can affect future fertility. When it comes to side effects from the pill, we hear over and over women saying “I wish someone had told me.” Clearly the conversation needs to be more extensive so that women are getting all the information they need to make an informed choice. Flurt: What are the benefits of being off the pill and how long does it take for these to kick in after going off synthetic hormones? Kim: There are lots of benefits! One of the ones we like the most is that we’re more connected to our body. It’s nice not feeling like you’re being “controlled” by a pill and that your body is doing what it was designed to do (ovulate, menstruate, etc.). Many women, including Kim, will notice an improvement in mood (she was able to go off anti-depressants when she went off the pill). Since the pill depletes you of nutrients there are lots of health benefits to going off of it. Plus, you’ll likely notice an increase in libido! A variety of factors will determine how long it takes a woman to detox from the pill – at what age they were first put on the pill, how long they took it, etc. – so results will vary in terms of noticing changes. For help with detoxing from synthetic hormones, Kim and Amy advise women to watch their video, ‘What Should I Expect When I Come off the Birth Control Pill?’ You can find more information on Red Tent Sisters, learning the Justisse Method and the decion to switch to natural birth control methods at www.redtentsisters.com. LIFE 4 Reasons You Should Say ‘No’ More Often Alexis Marie Chute A few years ago I was scared to take risks. On the outside I looked confident, but I always worried, “what if I make the wrong choice?” My encouraging mother would say things like, “whatever decision you make is the right one.” That was not comforting logic when I worried over taking a new job or choosing my scholastic major. “Just do something, take action,” was what she really meant, believing there was power in bold moves. Eventually I came to the point where I decided I would no longer hum and haw when opportunities arose, and my life philosophy became ‘yes’. What this life philosophy looks like is an intentional mindset that knows what I want and stretches myself to achieve it. For the most part, saying ‘yes’ to life has opened me up, both personally and professionally, to many new experiences that I may not have had before. I’ve taken on roles that I wasn’t totally equipped to achieve and taught myself how to be successful as I went along. It was exciting and challenging, even during tasks that made me uncomfortable at first, like 17 public speaking. The result is that I have grown leaps and bounds as a person. At the same time, this jump-in-with-allmy-heart approach has made for an extremely busy calendar and I often wish I had less on my to-do list. It’s a symptom of imbalance. Too much ‘yes’ and not enough ‘no.’ Yet I didn’t realize my lopsided approach until I skimmed an article recently proposing that it’s just as important to pass on an opportunity as it is to take it on. The idea resonated. That’s when it dawned on me: My favorite word, ‘yes,’ has a very important cousin in ‘no.’ If a person says ‘yes’ all the time, it can lead to resentment and burnout – and that’s the opposite of what I hoped for with my life philosophy. I wanted and still want new experiences and challenges, to grow in my career and as a person – not to become a sleepless and stressed-out wreck. Slowly I realized that saying ‘no’ is actually just as empowering as saying ‘yes,’ and that there are many benefits to this guarded approach: 1 Saying ‘no’ gives you the time to do what’s really important – and to do it well. If you’re so busy doing all the little tasks you said ‘yes’ to, with all the things that came along, whether truly important or not, you may run the risk of choking out your most valuable commodity: Time. Schedule enough time in your day to do the things that matter. Maybe you want to learn to cook, garden or pole dance? Maybe you want to write the next great American novel or take up sailing, or even just exercise or get ahead at work. Be sure to say ‘no’ when opportunities arise outside your areas of passion. Protect and guard your time. The reserve of available hours and minutes is easily spent, but if protected the right doors open and you can run through with confidence. 2 Saying ‘no’ allows you physical, mental and emotional health by not spreading yourself too thin. I know all too well the feeling of being thinly spread. When I am too busy and forced to jump from one thing to the next, my body barks out in response. My limbs are heavy and sleepy. My mind is scattered and struggles to focus. I’m emotional – okay, I’m always emotional, but when I’m stressed there are no emoticons to convey my harried state. I think about it like a piece of peanut butter toast, which is my breakfast of champions. When the peanut butter 18 is spread too thin, you can barely taste it, the flavor is bland and diluted. It’s less satisfying. I love a piece of toast spread with a thick layer of PB, especially when the bread is warm. That’s the metaphor I imagine when thinking about spreading myself thin with commitments. I don’t give my work or family life the deep richness that living life to the full is all about. Another one of my mom’s sayings is, “if you can’t do it right, don’t do it at all.” She typically grumbles this angrily when my step-dad or I have done a half ass job at something she’s asked us to do, but the principle is right on. If you cannot give a full effort at something, maybe you shouldn’t do it. Carefully consider the time, effort and brainpower needed to do a task before signing up and then say ‘no’ if it would make you a bland piece of toast. 3 Saying ‘no’ sets important boundaries around who you define yourself to be. It’s easy to have a fluid personality when you don’t know what you want. You may become business minded around aspiring professionals, or fitnessfocused around athletes or uberdomestic when you’re hanging out at the park for a play-date with your other mom-friends and all do you is bitch about teachers at school or how your partner never does the dishes. Stop. Think. Who are you? Who do you want to be? For me, this contemplation has made a huge difference in my decisionmaking. I’ve come to peace with the fact that I’m a bit of a crazy artist. I talk and think differently than many people in my life – and that’s okay. Now, instead of conforming to the expectations of others, I know myself well enough to say ‘no’ to the requests and jobs outside of my own personal self-definition. I refuse to take newborn portraits, even though I’ve done them in the past, because I’d rather spend my time getting covered in paint as I create large abstract works of art. That’s what makes me happy. By saying ‘no’ to some things, I ensure my own wellbeing and take important steps towards what truly matters in my life. 4 Saying ‘no’ gives you the power over your destiny, similarly to saying ‘yes.’ I know a handful of people that say ‘yes’ to absolutely everything. It’s easy to spot them because they are typically exhausted and often grumble. I was 19 once one of them and felt like I was going to let others down if I didn’t help them out. It becomes a never-ending cycle. Yet by learning the power of my own voice and standing up for myself and saying, “not this time,” or even the straight up, ‘no,’ I have become more confident. I realized that I shape my own destiny. There is no such thing as a lucky break; we make our own luck through focus, determination and hard work. Saying ‘no’ is also a way of saying ‘yes.’ It empowers you to hone in on your own personal compass and make positive choices that will take you where you want to go. We cannot be everything to everyone. It’s impossible, and those that disagree will find themselves spent of time and energy soon enough. There is power in saying ‘no’ and when we practice its use, eventually, when the right opportunities present themselves, we’ll be able to give a definitive ‘yes’ and mean it completely. STYLE Better Beauty Buys Looking for beauty products that are both good for your body and the environment? Here are our fall faves! 20 ACTIVISM BOARDS NOT BOMBS Skateistan is an international NGO that uses skateboarding to connect youth to education. We talked to communications intern, Laura Della Marta about how it’s empowering young women in developing countries to become part of new opportunities they wouldn’t otherwise have the chance to be a part of. Flurt: What’s Skateistan? your involvement in Laura: Early this year I started working as a volunteer at Skateistan’s project site in Phnom Penh, Cambodia. With a background in communications, journalism and design, I’m now helping out the organization both internationally and locally by passing on my skills to the Cambodian staff members. Flurt: Can you tell us a little bit about the creation of Skateistan? Laura: Skateistan began very organically on the streets of Kabul, Afghanistan in 2007. Most Afghans had never seen a skateboard before, so when Skateistan’s founder, Oliver Perchovich, was cruising the streets, kids would follow him and want to have a turn! Because skateboarding was so new to them, Oliver realized that it could be used as a really strong and unique tool to engage and empower marginalized youth, especially gurls. His idea then was to grow a sustainable organization to connect youth to quality education programs through skateboarding. Today there are 4 project sites worldwide. We have 2 facilities in Afghanistan – Kabul and Mazar-e-Sharif – as well as Phnom Penh, Cambodia and a new project in 21 Johannesburg, South Africa. Flurt: What are the goals of Skateistan? Laura: Everything we do at Skateistan is preparing for the long-term. We provide Youth Leadership training for students as well as back-to-school programs to help kids finish their education and steer them away from working on the streets. Most of our staff members, including skate instructors and classroom teachers, are either former students or members of the local community in both Afghanistan and Cambodia. Ultimately, the aim is for each project site to be run by the local staff. There are also short-term benefits of the program – I’m talking about the smiling faces and laughter and happiness I see every day in the skate park. Skateistan works with around eight hundred youth per week from the ages of 5-18, and about 70% of them come from very low-income families. Children who have only known war or poverty their whole lives can come to a safe place to skate for an hour or so each week for a fun physical and creative outlet. It’s a place where kids can just be kids. Flurt: How has Skateistan empowered young women through its efforts? Laura: In Afghanistan, women are excluded from almost every sport. Yet, it’s now home to the largest percentage of female skateboarders in the world. Luckily, skateboarding is so new to the country that no one has had a chance to say that gurls can’t do it! At present, about 40% of Skateistan students are gurls and they come from all different ethnicities and backgrounds. Skateistan is empowering young women by giving them an opportunity to play a sport. We prioritize their participation by providing transport and private gurls day in a culturally acceptable enclosed facility so young women and their families can feel comfortable. By fostering self-esteem, Skateistan also helps gurls develop strong life and leadership skills that are central to the pursuit of gender equality and women’s empowerment. Flurt: What kind of young women are a part of Skateistan? beautiful speech at the UN Habitat’s World Urban Forum in Columbia about her experience as a young female in Kabul and how she’s working to enable and empower other young women: “How can I possibly convey to you in a few minutes the struggles of millions of gurls and young women around the world to go to school, to acquire even the most rudimentary skills in the face of enormous obstacles?” she said. In Cambodia, there are numerous barriers to female youth participation in sport, including poverty, exposure to sex exploitation, street involvement, drugs, garment factory employment, social isolation and low self-esteem. Without a stable home and place in society, Cambodian youth can be forced to spend their days on the city streets begging for money or sent to work at a young age to support their families instead of attending school. But by using skateboarding as a tool for engagement, Skateistan is able to provide better opportunities for their futures. Skateistan Cambodia only started up about 2 years ago, so skateboarding is still a very new sport here. Tin, who, to our knowledge, is Cambodia’s first local female skater, began as a student and is now our Education Coordinator, in charge of all the skate and arts education lessons. She’s the most inspiring young woman I have ever met. Always eager to learn and share her knowledge, she’s an amazing female role model and constantly motivates her students to not be afraid and to show boys that gurls can skate too! Flurt: How can young women support Skateistan? Laura: There are so many amazing success stories from Skateistan students. For example, 16-year-old Madina is one of Afghanistan’s most talented skaters. Since joining Skateistan, Madina has gone from an ordinary Afghan gurl growing up on the streets of Kabul to an incredible Youth Leader, skate instructor and classroom teacher at Skateistan. She recently made a 22 Laura: The best way is by donating or fundraising. This July we ran our biannual ‘Keep Skateistan Rolling’ fundraising drive to help make a positive impact on the lives of young women like Madina and Tin at our programs worldwide. Another great way to get involved and help us spread the shred is by simply sharing the #KeepSkateistanRolling campaign with family and friends. You can find Madina in the video as well. For more information on Skateistan or to donate to their efforts, visit www.skateistan. org. STYLE Lucy & Friends Fall P hoto Shoot 23 Lucy is a 21 year old filmmaker currently living in Phoenix, Arizona with her girlfriend Kaelyn. The couple make YouTube videos offering advice for LGBT teens around the world. Belphoebe is a 21 year old living in London and working in digital marketing. In her spare time she pursues her love of fashion and writing with her personal style blog, www.ragsoflove.com. Emily is 21 and currently loving Oxford pursuing a career in branding and design. 24 CAREER My Startup Failed and This is What it Feels Like Nikki Durkin, founder of 99dresses, talks about the rise and fall of her baby, how it feels to have your startup fail and the realization that starting from scratch again is possible. 25 Foreword Over 90% of tech startups fail, but I never thought my baby, 99dresses, would be one of them. If there is one thing that doing a startup has taught me, it’s that I am much more resilient than I could have ever imagined. Looking back, when I started 99dresses fresh out of high school I was very naive and had zero idea what I was doing. In fact, I didn’t even know what a startup was! I just knew I wanted to solve a problem I personally experienced: Having a closet full of clothes but still nothing to wear. Since then I’ve survived being stabbed in the back by cofounders, investment rounds falling through, massive technology fuckups that brought sales to a halt, visa problems, lack of money, lack of traction, lack of a team, hiring the wrong people, firing people I didn’t want to fire, lack of product-market fit, and everything else in between. And yet I failed. I won many battles but I lost the war. I take complete responsibility for this failure. Were other people involved in 99dresses? Of course. Was any of this their fault? Absolutely not. The startup press glorify hardship. They glorify the Airbnb’s who sold breakfast cereal to survive, and then turned their idea into a multi-billion dollar business. You rarely hear the raw stories of startups that persevered but ultimately failed — the emotional roller coaster of the founders, and why their startups didn’t work out. As things were looking bleak at 99dresses I started seeking out these stories, desperately hoping for someone — anyone — to relate to. Failing is lonely and isolating. Every time I’d scroll through my Facebook feed all my startup friends were launching new products on Techcrunch, announcing their new fundraising rounds or acquisition, and posting photos of their happy teams. Ask any founder how they’re doing and you’ll hear something positive. Whether that’s the truth or not, that’s what we’re trained to say. I found postmortems of startups outlining what didn’t work and why the company went under, but I was hard pressed to find anything that talked about the emotional side of failure — how it actually feels to invest many years of your life and 26 your blood, sweat and tears, only for your startup to fall head first off a cliff. Maybe it’s because most founders are men, and men generally don’t like talking about their feelings. Maybe it’s because failure is embarrassing. I don’t know why this is the case, but here is my contribution to the cause: My story. This is what failure feels like. I hope it helps. Where it all began… Many startup folk say that failure should be celebrated. “Fail fast, fail early, fail often!” they all chant, trying to put a positive spin on the most excruciating pain any founder could experience. Let me tell you — failure fucking sucks. If I would have failed fast, early and often, then I would have given up 99dresses years ago when, in 2011, I travelled to my parent’s place in the countryside of Australia, locked myself away in my room and cried for what seemed like an entire week. I had launched 99dresses in Australia 9 months earlier and received some great traction, but I was losing momentum due to technology problems that I didn’t understand and battling a whole host of other issues. I felt like I was drowning in a black ocean, and I couldn’t see any light at the surface. I didn’t know which way to swim. At the same time the Australian press would continue to approach me for interviews. The fact that I was a teenage gurl working on a startup in a male dominated industry seemed to garner a lot of attention, and I’d take the interviews that came my way because that was my job. It was my job to be positive and paint a happy picture for the media, who seemed to talk about me as if I was some kind of entrepreneurial wunderkind because of my age and the fact that I had breasts. This didn’t help my impostor syndrome — the constant feeling that everybody was always giving me way too much credit. I remember one reporter saying “you must be so proud of what you have achieved” and I was completely stumped by that statement because I’d never actually thought about it. Was I proud? What had I actually achieved? We had some traction, sure, but we also had many problems that needed solving. I was just waiting for the day when everyone would figure out that I’m not that extraordinary. “But you’re taking a massive risk! That’s so brave!” they’d say. I never thought so. The biggest risk in my eyes was going to university, getting a stable job, and sliding into a comfortable life. There’s nothing wrong with that, but I knew it wasn’t me. Plus, the worst that could happen if I failed was that I’d end up living with my parents. I think the really brave founders are the ones who will be out on the street if they fuck it up, and still do it anyway. It’s easy to take risks if you have nothing to lose. My mother said “Nikki, are you sure that you really want to do this? It is so much pressure for a 19 year old to take on. No one will think less of you if you decide this isn’t what you want”. My parents are my number one supporters but my mum hated seeing me in so much pain, even if it was character building. But despite the horrible sinking feeling in my stomach, and the fact that I had no money left, and the fact that I had no stable team, and massive product problems, and was feeling burnt out, and had no idea how to overcome any of the aforementioned obstacles, and felt completely alone in it all, I persevered. I didn’t fail then. I couldn’t fail. This was my baby, and if it was going to fail it would be over my dead body. I became numb to the pain, and despite waking up for weeks on end with no glimmer of hope and no desire to get out of bed, I still made myself sit at my desk and work. Eventually, things took a turn for the better. When you’re at your lowest, the only way forward is up I applied for a university team business planning competition with a $10k prize, paid a friend $500 of the prize money to be on my ‘team’ so I could qualify to enter, wrote a winning business plan and took out first place. That was enough money to buy me a plane ticket and some accommodation to the US. I met my friend and advisor, Matt, who took me under his wing and helped me more than I could ever have hoped. My developer was admitted to hospital with a very serious illness and dropped out of 27 the company, but I replaced him with 2 co-founders. I got into Y Combinator and headed to Silicon Valley — startup Mecca for a starry eyed young founder like I was — for 5 months. We rebuilt the 99dresses product and launched it in the US. We were getting traction. I signed a $1.2 million seed round with a group of investors on a valuation cap that I honestly thought was ridiculously high. 99dresses was back, baby! And then, all of a sudden, we weren’t. Another trip down the emotional rollercoaster I had to fly back to Australia to get a working visa as soon as the funding paperwork was signed, and the next day my two “co-founders” decided to tell me they were leaving the company without even a hint of warning. The $1.2 million hadn’t hit our account yet, but even if it had I would have felt uncomfortable accepting it with no team in place to execute my vision. I would have looked like a fraud and an idiot anyway — what kind of founder announces to her investors that she suddenly has no team the day after she takes their money? And furthermore, how could I not have seen this coming? I was completely blindsided. I went over to Matt’s office, and he proceeded to pour vodka down my throat whilst telling me I was much better off without them. Like most of Matt’s lessons it was hard to see that then, but he was right. The next day I rang up our lead investor who decided to pull out of the round. Then another investor fell off. Everything I worked so hard for was crumbling to pieces. If only I’d closed everyone individually, instead of agreeing to round up at least $1mil to get the lead on board. But then I realized that these “co-founders” would have left anyway, leaving me in this same position. I was stuck back in Australia still with a big vision, but as a single, non-tech founder with no team, no product (I needed these co-founders to keep the product running), no US visa and just some money that I’d gotten from being a YC company. I remember my sister taking me for a walk after it all happened. She sat me down in a park overlooking Sydney harbor at night time and made me listen to ‘Shake it out’ by Florence and the Machine. She told me I’d bounce back, that I’d overcome this like I always did. I wasn’t sure I believed her, but I knew I’d survived worse. This ended up becoming my motivational song that I would listen to when times were tough, because it reminded me that I could surmount huge obstacles if I wanted to. I didn’t fail then. I just started again. Starting over There were 5 investors who invested in me, despite all of this. They believed in me when I was having trouble believing in myself, but I couldn’t show them that — that’s the cardinal sin of any entrepreneur. Always be confident. Always be smiling. Always stay positive. Sell, sell, sell! I remember one investor sending me an email saying “Shit happens. Take the money and go sort it out.” Another told me to go make him some crack for women. My cap got sliced in half, but at least I wasn’t broke again. So I closed $595k and started looking for a new co-founder. Problem was, I didn’t trust anyone. Not after what my previous co-founders had just put me through. But then I met Marcin, who quit his corporate IT job and joined me in an office we referred to as ‘The Cave’ because it was cheap and nasty and had no natural light. I remember he came in on his first day, and midway through a conversation my chair completely collapsed. The next day he brought in his own chair. I was very jealous. We rebuilt 99dresses again and launched it in the US which was proving to be ridiculously hard when we weren’t physically in the US and having to handle some stock and seed a community from another continent. We were having trouble getting traction. The market had moved on, competitors had flooded the space and the product we had built just didn’t provide enough value in comparison. Add to that the fact that we were building a 2 sided marketplace, and you might get a sense for how tough things were. The US market is huge, hyper-competitive and way harder to crack than the Australian one. We were frustrated by our lack of progress, and 28 the product I’d promised our investors just wasn’t working. I didn’t fail then. We pivoted. Our big pivot I caught a plane to the US and talked to as many women in our target market as I could. We interviewed more customers. We discovered a very clear set of problems that explained why our product just wasn’t working in the US market. I rang up the team in Australia, and told them, quite bluntly, that we needed to chuck everything out and approach the problem from a different perspective. I presented a new idea for a product that seemed to resonate with the gurl’s I was talking to. The team did not take it well, and I definitely communicated the change very poorly. I almost got on an early flight home because I felt a mutiny brewing — we were throwing out many months of hard work. This wasn’t my finest moment as a leader. Despite this, the team rallied together. We threw out our website and concentrated entirely on mobile. We had a mobile website prototype in front of users within a week and iterated based on that before building out the native version. We hustled to get anyone we could to try out our beta app. We must have emailed thousands of bloggers, and some ended up giving it a go. Items were being traded, and gurl’s were paying us money. This new thing was working! We couldn’t wait to launch it in the US, but we needed to physically move there first in order to do things properly. Visa issues Problem was, we didn’t have any visas. You see, it’s very easy to get into the US as an Australian if you have a degree in a specialized field, which I did not. Marcin had to wait it out to first become an Australian citizen with his wife, then get his E3 visa. However, right before joining 99dresses his wife had fallen pregnant with their first child, which they needed to give birth to in Australia 9 months later. Marcin was then tasked with moving his wife and baby halfway across the world to chase our startup dreams. Needless to say, he’s a very brave man. I, on the other hand, was faced with my next big challenge: Proving that I was ‘an alien of extraordinary ability’ that was worthy of living and working in the US without a degree (after all, I gave up my scholarship and dropped out of university when I got into Y Combinator). After about 7 months of working on my petition, I was ecstatic and incredibly grateful when I got approved for an O1 visa. I practically skipped over to the US consulate in Sydney for my appointment, where I was to pick up the visa. Instead, I was interviewed by a lady who took an obvious immediate disliking to me. She told me she was putting me through extra processing, so I wouldn’t be getting my visa that day. She told me it was random. She told me it would take 2 weeks. I later found out this processing was not random — it was reserved for potential terrorists, and could take up to several years. As an entrepreneur I HATE feeling helpless. I’m used to taking action on something and producing some kind of result. I like being in control. In this instance I felt completely helpless, and my startup was at the mercy of a government worker on a power trip. We were already running behind on launching this app in the US, and the consulate had my passport. I couldn’t get out of Australia. The consulate made me jump through hoop after hoop, and a few months later I still didn’t have my visa. It got to the point where I had to call the consulate hotline every single day and split test different types of crying (machine-gun bursts of sobs vs. long sad silences vs. loud ugly cries) on the operators (males were much more receptive to helping out), and occasionally I’d get lucky and have one of them put in a report for me. I hated doing it, but it was the only way to push things forward. I finally got my visa, and took the next flight I could get out of Australia with four suitcases — 2 full of clothes, 1 full of shoes and another with all my electronics and miscellaneous items. The contents of these suitcases just about summed up my life. I’d achieved my dream of moving to NYC, and I was living in a shoebox. It was all I could afford on my startup salary. Soon after, my 25 year old sister and 19 year old brother both bought gorgeous apartments in Sydney. Whilst I was absolutely thrilled for them, I also 29 couldn’t help feeling a little jealous as I sat in my tiny convertible bedroom with no windows. If this all didn’t work out I’d be financially left with nothing, whilst my siblings were off investing in their financial future. That didn’t really scare me — I’ve realized that money isn’t a huge motivator for me — but it did flare my competitive side. We probably all compare ourselves to others way more than we should… Re-launch time! After hiring a few people and finding an office in NYC we were ready to launch. We solved the chicken-andegg problem using techniques that we promised never to speak of again because they squarely sat on the grey/ black spectrum of naughtiness. If there was a line, we definitely crossed it. We had to. These hacks were harmless to others, so I figured it was only a problem if we got caught. Our plan worked better and faster than I’d budgeted. Within 3 months we were doing over 1,000 trades a week, and bringing in revenue on every trade. We continued to grow. Our app store reviews were overwhelmingly positive. Obsession did not begin to describe how some gurl’s treated 99dresses. Within a few short months several power users had spent over $1000 each and traded hundreds of individual items. We steadily grew our stock turnover rate from 17% to 50% — that was 2-3x better than our competitors. Everyday I’d be wearing a new outfit that I’d received off the app. Our retention rates were really exciting. If my investors had wanted crack for women, then that is what we had created. Based on the way we were growing, we thought we could get cash-flow positive before our funding ran out. I had 99 problems and our runway was one… But then growth started to slow down. The average value of items listed steadily declined and our fees were based on this value, so although we were growing transaction volume our revenue wasn’t budging. We started to see some holes in the business model. Whilst our retention was great, we worried about our activation rate. In an attempt to save ourselves we made one more pivot; this would turn out to be our last one. The pivot made complete logical sense based on all of our research, but introducing it to our community was a nightmare. There was mutiny within the app. While our top line metrics shot up in a massive way, our one metric that mattered — transactions — plummeted. Meanwhile, I had approached our existing investors about getting a bridge. I knew we had something really special with amazing potential, if we just had enough runway to give it an extra push. I also knew we weren’t perfectly poised to raise a bridge round, unless our existing investors were going to pony up the cash. We’d been in the market a while, and although we had to overcome a number of setbacks to get out here, that didn’t seem to matter too much to external investors. Bridge rounds just aren’t that sexy. We only had one institutional investor in our previous funding round, and I was so relieved when they told me they wanted to lead this bridge. Boom! It looked like we were going to live to see another day. I sent through the due diligence documents and worked with them to answer all their questions. They were taking longer than anticipated to get back to me so we could get the deal done and move on. Then one Wednesday I got a call from them, and the line was kind of crackly. However, it sounded like they not only wanted to lead, but they actually wanted to fill up the entire round! Relief flooded through my body. I was so nervous. Then I heard a ‘but…’ And the rest of the conversation explained why they would not be doing that. My stomach dropped. I knew they were our best shot of getting the money, and some of the angels who had previously invested were interested in coming in but only if I could get a VC to lead it, probably for some oversight. We now had very little cash left, and very little time to find someone else. Turns out, under closer scrutiny some of the other partners in the firm didn’t like how competitive the market was. 99dresses was squarely focused on trading cheaper fast fashion (fast fashion is really hard to re-sell for cash), but all the competition were mainly focused 30 on buying & selling designer fashion. Despite our differentiation, the space is crowded and the competitors are well funded to the tune of tens of millions of dollars each. I felt my voice crack whilst I was talking back on the phone. I was trying so hard to hold it together and be professional, but I could barely speak without it being obvious I was crying. Damn emotions! I was embarrassed. Our last attempt It was night time and I walked over to Marcin’s home in tears, fully expecting him to take the safe and responsible route of deciding to get another job. He had a family to support, and I felt an extraordinary amount of guilt for putting him in that position. Instead, Marcin surprised me. He wasn’t willing to give up that easily. None of the team were. I was taking on this massive burden and internalizing everything, when in actual fact my team was prepared to fight to the end alongside me. We made a plan for cutting our costs to extend our runway whilst we tried to get some more cash in the door. The next day I gave notice on our office, and let someone go. We were already a very lean operation, but now the work of 2 was being done by 1 person on operations, and we shifted our focus to only the most essential tasks to buy us more time. I didn’t tell many people about what was happening. You’re not supposed to talk about this shit. If someone asks how your startup is doing, you fire off some kind of positive phrase like a reflex. My friend gave me a hug and told me to go read ‘The Hard Thing About Hard Things’ by Ben Horowitz. I bought the book and sat in a coffee shop that Saturday afternoon reading it through. I identified so much with the struggle — I’d been through it many times before whilst aboard this emotional rollercoaster. I realized something: I was fucking tired — physically and emotionally. I wasn’t sleeping properly. I hadn’t been on a proper holiday since our ‘schoolies’ beach celebration straight after I finished high school in 2009. The holidays I had tried to go on just ended up being long strategy sessions in my head to figure out my next move whilst lying beside a pool. All I could think about was this damn startup and it was completely consuming me. I had no bandwidth for anything else. When someone asked what hobbies I had outside of work, I’d laugh. I’d recently started having mini panic attacks whilst I was doing ordinary things, like taking a shower or doing my hair. I felt like a shitty friend. I couldn’t even contemplate having a relationship (I tried that before, but yet again this startup won out over him). I wasn’t sure how much longer I could do this. My mother told me to trust my gut. If my gut told me that I didn’t have faith in the business, then there is no shame in winding down the company and moving onto something more productive instead of raising more money. I’d learned an awful lot in the past few years. I told my mum I didn’t trust my gut when it came to this. My gut was telling me to quit. Problem was, my gut had told me that before in my darkest hours and I still pulled through. If I had trusted my gut then I would have quit years ago. I knew the only way this was going to die was if we were killed. I am not a quitter. I owed it to myself, my team, my investors and the 99dresses community to see this through. I continued approaching investors without luck. I’d be invited to cocktail parties full of VCs where I’d don my painful sky-high heels because I’d split tested heels vs. flats, and for some reason a 5’11 woman in 7 inch heels commands more talking time and attention from investors than one in the comfy flat booties I wear to work. Apparently height gives you presence. Once or twice I’d have an investor asking if I knew what an angel was, or if I also modelled because of my height, or some other unintentionally patronizing comment that I doubt any guy would be subjected to. I learned to take it all in my high-heeled stride. I kept hearing the same thing from these investors. “That’s a very interesting business, but we’ll either put in the first money or a series A. We don’t do in between. I’d love to keep in touch though, and see you progress to a series A where we might be able to help. Oh, and why aren’t you getting this bridge from your current investors?” I remember one day Marcin joked that I was a control freak, and I was really surprised. I’d never perceived myself that 31 way — I just liked things done a certain way and to a certain standard that matched the vision in my head. When it came to non-99dresses related stuff, I thought I was pretty chill. Over the past few weeks leading up to this event I did start to get a sense for what he was talking about, though. I wasn’t a control freak in that I was obsessed with controlling outcomes — I was a control freak who just needed to be in control of the inputs. This became more obvious as everything started looking more and more hopeless at work. I started eating much healthier, strictly cutting out wheat, sugar and anything processed. To take a mental break I would read about biohacking, which is incidentally all about understanding and controlling how inputs effect your body. I told myself this would give me more energy to hustle, but really I think I just had to feel like I had control over something — anything — when my startup’s fate felt so out of my control. Closing down With a few weeks of cash left, Marcin and I agreed to use our remaining time to shut down the app gracefully for the sake of ourselves and the community. I came into the office that day prepared to have a hard conversation with him, but we both looked at each other and knew it was over. There were some tears, and I was grateful to have a curtain of long dark hair to hide my bloodshot eyes behind as I walked through our coworking space. I felt physically sick all day, and my stomach wouldn’t let me keep any food down. I lost my appetite for the rest of the week. My first instinct was to apologize — to Marcin, to my team, to my investors, to the loyal community we’d built. I felt shame, guilt and embarrassment — like a shepherd who’d led her sheep off a cliff when it was my responsibility to keep them safe. I logically knew that I shouldn’t feel these things, but emotions aren’t always logical. In fact, I didn’t really know what I should be feeling. I’d been working on this company ever since I finished high school, so 99dresses was all I’d ever known. It was a huge part of my identity — I was “that 99dresses gurl”. Who was I without this startup? I had no idea. Just an ordinary gurl, I guess. My friends invited me out to drink away my sorrows and get my mind off things, but I just didn’t feel like it. I was scared I’d meet someone new and they’d ask me what I do, and I wouldn’t know how to answer. I was also embarrassed because I couldn’t afford to pay for anything superfluous anymore — I still don’t know how I’m going to pay rent at the end of the month. As a woman going out in NYC my nights were normally cheap because cute guys would buy me drinks, but I am not the kind of woman who expects that. I’m independent. If I couldn’t pay for myself, then I wasn’t going out at all. I wasn’t depressed so much as disappointed. I tried so fucking hard, and I still couldn’t make it work. There are many things I would have done differently were I to do this all again, but Marcin and I agreed not to get sucked into the ‘shoulda woulda coulda’ trap. “No regrets”, he said. We both learned some hard lessons from our mistakes, but it also made me realize how much luck and timing are often huge factors in success and failure. The next day a report came out by a startup with a very similar model to us, but in a different vertical. We’d traded 3x more items than them in our first 8 months of the US app being live, had 2.5x more members and had a business model in place — all with a team half their size. They’d gone on to raise a sizable series A; we’d failed. Our investors said we did a lot with the money we had. It’s easier to accept defeat if you try and try and try but don’t get anywhere. You call it a failed experiment. The failure is easy to justify. It’s incredibly frustrating to try and try and try, and when you finally start to get some good traction you fall off a cliff. Our business still had problems, sure, but so does every other startup. Moving on So this is where the story comes to a close. My friends all ask me if I’m fine, and I honestly think that I am. It’s been a wild ride, but it’s time to move on. A cruel consequence of my failure is losing the US visa I worked so hard to obtain. Once I stop being the CEO of 99dresses I technically have 10 days to sell all my possessions, pack my bags, say goodbye to my amazing team, my friends and the life I’ve been building 32 here, and leave. That being said, I’m excited to start a new chapter. As much as I love startups, it’s somewhat liberating to have no responsibilities to anyone but myself — no team, no investors, no customers to look after. Maybe now I can be a normal 22 year old for a while: Indulge my wanderlust, make some bad decisions and try something new. I’ll be taking some time out to recharge whilst living with my parents in a country town of 2,000 people where the internet is slow and there is no Seamless. I hope I survive. Honestly, I’ll probably get bored within a week and start working on a new idea. I already have a few. When I started 99dresses I was going to go big or go home. It’s been a great adventure, but now I’m going home. The end So that’s it. That’s my story of what failure feels like. I hope reading it was as helpful to you as writing it was cathartic to me. Most startups fail, and yet this industry doesn’t talk about failure nearly enough. I’d encourage anyone who has failed to write about how it felt, as I can’t tell you how much that would have helped me in those final months & weeks. I just wanted someone to relate to. Instead, I was left feeling isolated and ashamed. In fact, I thought it might be therapeutic to curate a collection of stories from founders who have failed and put them together in a book. It might be a little project for me whilst I take some time off, and I’m sure it would be helpful to someone in my current position. If you want to get involved or contribute your story then shoot me an email. My email address is nikki@99dresses.com (yep, I’m going to need a new email too — still haven’t sorted that out yet). Flurting with History What if historical icons would have been female? How would that have shaped our lives differently? We flurt with history by illustrating this vision through taking important male icons and recreating them into female versions. Raising the flag at Iwo Jima Models: Tazi Apple Amanda Strachan Mikaela Maria Jordann Walsh 33 1940’s Kissing Soldiers Model: Vanessa Leigh Davis Brown 34 Johnny Cash Model: Jordann Walsh 35 Christ Model: Jasmine Johnston 36 S E X & D AT I N G I Found Love in a Hopeless Place A.k.a Tinder Cecilia Levine *Names have been changed Today I hit my 500th match on Tinder. I’ve been Tindering since last September, when one of my friends encouraged me to download the smartphone app. I was skeptical at best, but desperate to distract myself from my rough break-up. No, Tinder didn’t seem like a shady chat site that lands married men on To Catch a Predator. And no, it wouldn’t be as natural as catching someone’s gaze from across the room. Yet Tinder seemed like a good way to pass the time and I was hopeful that it would help get my mind off my ex. So I started swiping - left for no and right for yes. Pick-up lines and wasting time After connecting through Facebook – which linked the app to my friends list, ‘liked’ pages and a handful of pictures – I was presented with a seemingly infinite number of local males at my disposal. When both parties swipe right on each other a match is made and a little chat box appears. Many of the guys that I matched with often initiated conversation with questionable oneliners that caused me to doubt my own morals. Some orchestrated creative 37 and well-thought-out openers while others stuck to a more traditional, “hey baby” and, “Dtf?” Since when did “sit on my face” become an acceptable way to break the ice with a fucking stranger? That was the first problem that I had with Tinder. It totally dehumanized the person on the other end, or maybe some guys just see gurls as strictly sexual prospects. But I justified my technological matchmaker with the comic relief that it often yielded paired with its impeccable ability to pass the time in my most boring college classes. “He has a dog, yes. He has a beard, also yes. There is no way that guy is 23, so no.” I judged people for months because Tinder endorses superficiality. Users contemplate their prospects based on some pictures and a tacky autobiographical description. Jesse’s gurl I’d never considered meeting up with anyone that I didn’t share at least twenty friends with, but last month when I moved 300 miles away from home, I perceived Tinder as a more serious opportunity for friendship, or more. beers at my apartment that evening. Don’t get me wrong, it was great, but I also had fun doing other non-sexual activities, like playing off of each other’s jokes in an empty restaurant and exploring nature. I matched with a guy named Jesse. He was my age and he was only thirty miles away. In his photo he stood solo and smiling in a tan, brimmed cap and a royal blue, nylon zip-up atop a mountain – which was a refreshing change from most of my other matches who donned bright tanks and sunglasses at music festivals. Jesse’s tagline read, “My parents met on Tinder so I thought I’d give it a try.” I messaged him first. “That’s an impressive legacy you carry,” I said, hopeful that he might respond, yet ready to accept rejection. “Thanks, it’s so crazy that you can count all the way to shfifty-five,” he said in response to my tagline shortly after. After messaging through Tinder for a week, we made plans to go on a hike. It was only then that he asked for my number, which he did cautiously. I liked that he didn’t expect me to give myself away to a stranger through a cell phone which has become the norm for many people in these modern times. Jesse drove thirty minutes in the opposite direction to pick me up for what would be the first of many dates. We hit it off flawlessly and discussed our many similarities as we climbed over rocks and trekked through quiet forests. He liked mashups, a genre of music that my friends made fun of me for and worked for the same company as my dad. He liked to be outside and conversed with me about substantial topics, in contrast to the athletes that I was accustomed to dating who would prefer to sit inside and watch hockey in silence. What made our date special for me, however, was that the best part wasn’t the kiss he gave me after drinking 38 “I wanted to spend more time with him and I wanted to be around him as often as I could.” The feeling was mutual. More than just a Tinder flame A few hours after our first date ended I invited Jesse to my friend’s graduation party. He happily accompanied me, but when someone asked us how we met there was an awkward silence followed by us stumbling over each other’s words. Was it socially acceptable to say that we met on Tinder? Sure, a lot of people have the app, but don’t most people make up excuses as to how they really met? I’m not sure how that conversation ended, but we’ve since been thinking of ways to tell our friends and parents. inebriated – but they say that drunk words are sober thoughts. Jesse and I continued talking for the next few weeks. He texted me every day and we went on plenty more dates. He took me to see fireworks and eat ice cream. We went paddleboating and named our swan-boat Emma. We sat in my back yard and watched fireflies and one day after a two and a half mile run he pushed me around in a shopping cart. We often stayed up until the early morning hours, which left me exhausted for my nine to five job, but I didn’t care. That proved to be true when he followed through on his drunken promise to visit me back at home the following day. It was only when Jesse drunkenly FaceTimed me while he was visiting I shamefully played hooky from work so that we could hold each other in my bed and make out. My guilt fell by the wayside when I realized that Jesse is more than a Tinder flame. Me, 1 - Tinder, 0 Technology is all-consuming for many aspects of life, romance included, and screens make it easy to forget that there is human life on the other side of the line. Many studies have proven that receiving a text message elicits the brain to release the same chemicals as cocaine, which can cause people to become addicted to their phones. Matching on Tinder likely causes the same result. The fact that many people use Tinder strictly for sexual endeavors doesn’t give the app the greatest reputation in the world. Despite the slew of negative stigmas that are linked to the app, I think I hit the jackpot. And I’d venture to say that Jesse would say the same, because last week he told me that I won Tinder. friends at his school two and a half hours away when I realized that what he and I had was different. We stared at each other smiling in silence for most of the call, like we typically do when we are together, but at the end he told me he missed me, a lot. He said it over and over again and I said it right back. I was guarded because he was obliterated – probably entirely too 39 E N T E R TA I N M E N T Shades Fifty of NO WAY Hayley Gordon Following its release in May of 2011, Fifty Shades of Grey has become a household name. The famed erotica trilogy has become one of the best selling novels of all time and has sold more than 100 million copies worldwide. Upon its debut in early August, the trailer for the upcoming film adaptation has amassed more than 26 million views. It goes without saying that Fifty Shades has become and international phenomenon. What needs to be said is that this phenomenon is anything but good. If you’re not familiar with the novel, millionaire businessman Christian Grey takes a virginal Anastasia Steele under his wing as they engage in a fetishfilled dominant-submissive relationship. Anastasia, or Ana, is portrayed as a wilting flower sort, a damsel in distress that needs to be saved and loved and protected. It would be easy to take advantage of someone like this, which is exactly what Christian Grey does. Not only does he lead her on romantically, 40 he envelops her in a world of BDSM, manipulation and abuse. Anyone that claims Fifty Shades of Grey is not a portrayal of an abusive and improper BDSM relationship doesn’t have any idea what a truly healthy BDSM relationship is. The motto of BDSM is “safe, sane and consensual.” Not only is the relationship between the two unsafe, as Christian engages in various unstable behaviors such as stalking, bribery and physical abuse, it’s also neither sane nor entirely consensual. A sane BDSM relationship means that both partners are fully aware of the other person’s kinks and desires, and that they not only acknowledge them but participate in fulfilling them. While the idea behind BDSM is a dominant-submissive relationship, it is not a relationship that should ever be unequal. Both partners must retain full autonomy and power for the relationship to remain safe and sane. The use of a safe word is almost always in place, which is used to communicate a disliking or uncomfortable feeling with the behaviors one or both partners engage in. Safe words must be respected and acknowledged at all times for the relationship to be truly healthy. Christian Grey not only ignores the use of a safe word, but he does not communicate effectively with Ana and engages in multiple different sexual behaviors that she isn’t prepared for and didn’t consent to. Consent is a huge issue in this story. Consent isn’t an all or nothing concept. Just because you consent to something once doesn’t mean you consent to it for the rest of your life. This idea completely strips an individual of their autonomy and individuality, and it reduces them to nothing more than a sex toy. Christian forces Ana to sign a contract outlining the terms of their relationship, and when Ana becomes uncomfortable with them afterwards, Christian threatens her with violence and unconsented sex. Because he takes away her power to change her mind, he isn’t treating her as a fully independent human being. Anyone who doesn’t recognize and respect another person’s ability or inability to give consent and engages in sexual behavior with their partner has just committed an act of rape. Rape is defined as any sexual behavior between two partners in which one partner doesn’t fully consent to the behavior. If Ana didn’t want to have sex with Christian, she wouldn’t have to – if they were truly members of a healthy, sane, safe and consensual BDSM relationship. It’s truly heartbreaking to think that people will be going to see this film and in turn supporting the filmmakers, actors and author of the novel, and that they’ll be coming out of the theatre with the idea that the relationship between Christian and Ana is not only acceptable, but desirable. Many members of abusive relationships are unaware they’re in them because of society’s tendency to overlook boundaries and the full meaning of consent. By glossing over the problems with Fifty Shades of Grey, we’re not only enabling abusers, but also encouraging young women and men to engage in unhealthy relationships. 41 How many young women will wind up in the ER with rope burns after improper binding during an attempt at BDSM with their partners? How many young men will overlook the importance of consent and engage in unwanted sexual behavior with their partners? How many more relationships do we need to turn abusive and manipulative before we finally do something about the perpetuation of the unhealthy concepts in this novel? Apparently, more than already exist. For the sake of society and ultimately yourself and your loved ones, don’t support this film franchise or book series. The more copies that are sold, the more people that are exposed to the inaccuracies and harmful content of this series. The more tickets people buy, the more money goes towards funding yet another explicit, abusive and tragically unaware film that will warp the minds of men and women everywhere. Boycotting the series and the franchise is the only way to open the eyes of the world and start teaching young men and women what truly healthy BDSM behavior actually is. Stop the cycle now and say “no way” to Fifty Shades of Grey. ACTIVISM Sunsets and Cockroaches: India’s Prevalent Sexism through the Eyes of a Foreigner Manda Brownrigg There are cockroaches in my shoes. To be fair, I’m not certain they’re in my shoes; I only saw a few of them skitter across the train floor and slide under my bunk where my sandals had been discarded for the overnight ride. My skin’s crawling and the roof of my mouth is dry, but it isn’t from fear of the creepy crawlers I can’t see; it’s the eyes of the man in the top bunk that leave me feeling this way. From the moment Mangala and I sat down, the men in the bunks across from us have been staring, smiling and whispering. How can a woman explain the violation of a strangers eyes raking down her body like fingernails followed by a Cheshire cat grin? I find it hard to write about India. To be a true traveler, you must leave with an open mind and an open heart. You have to be prepared for things to be different, and to revel in the learning experience each new country brings. I thought I was ready for India. I was wrong. I hear India before I see it: A chorus of car horns, barking dogs and crying beggars. When I roll down the taxi window in an attempt to let in the night 42 air, I’m overwhelmed with the smell of the streets – an incomparable mixture of human excrement, refuse piles, curry, incense, manure and stagnant water. I would roll the window up, but it’s jammed, and the driver laughs and shouts something in Tamil or Hindi – which may tell me the secret of how to close off the wet, heavy smell that drips in the car and slides up my nose, but I wouldn’t know since all I learned before I came was hello and thank you. What was I thinking? I expected more lights to welcome me, but the dirt road into the city is startlingly dark. I pull my sticky orange t-shirt from my stomach and fan it back and forth. As I enter what I assume must be the city limits of Madurai, the honking becomes a screaming chatter as tiny yellow vehicles ricochet on all sides of the road. “Over here!” they scream. “Look out!” they holler. I shift down in my seat and wish desperately for a seat belt. The driver had laughed when I tried to find one. “Safe,” he’d grinned, bobbing his head from side to side. “You safe.” This is culture shock. There is nothing familiar. The weather is hotter than I have ever experienced. The colors are more brilliant than I have ever seen. The language is foreign to me and the smells are intense and heavy. Even the body language is different. The addition of not having slept in over 46 hours doesn’t help the transition. The tip of India is a grapefruit pink sky sinking into a pale green sea. About 10 of the volunteers woke up at 5 in the morning to see the sunrise, and it was worth it. Prayers blared on the street speakers as we wandered through alleyways, trusting our guide was leading us to the sea and not a murder house. There are already about 40 locals there, all with eyes to the rising sun. Nobody looks at us; we share the sunrise in comfortable silence. It’s been 3 days since I arrived in India, and sleep has done wonders to aid in my adjustment – but even in the beauty of the sunrise, I feel a tinge of worry. Every female volunteer I have met so far has been on edge. “You will see soon,” they warn. “It never ends.” I find out what they mean that afternoon. The sunrise has led to a smoldering day. The temples are breathtakingly beautiful, but even their beauty can’t distract me from the sweat mixed with sunscreen that burns my eyes and soaks my clothes. Thankfully, our guide has it under control: “Who wants to go for a swim?” Just the mention of water seems to refresh the group. We stampede off the bus to the sandy shore. The men are ripping off their shirts, and women are frantically grabbing towels and shorts from their bags. We get to the water and decide to ignore the garbage we see floating here and there. It’s hot! Too hot to wait! I have swapped my full length skirt for a conservative pair of knee length shorts, and I wade into the cool, salty water. The relief was not to last. “Oh great,” sighs my roommate Sasha. “Looks like we have an audience. “I turn to the shore where she is gesturing to see a man and what I assume are his two sons watching us from the shore. I 43 shrug. “They’ll leave eventually.” About 15 minutes later, I stumble on shore with a few others so we can dry off before we have to leave again. A few of the women have taken off their t-shirts and are lying on towels in their bathing suit tops, hoping to relish in the last few moments of cool. The man and his sons had taken a seat across from them. I sit down on the beach with the group. “How long have they been staring at you like that?” “Basically, the whole time. I doubt they’ll leave before we do.” I attempt what I would back home in Canada. I try to stare them down. “Leave,” I think, hoping that it’s somehow translated in my gaze. “Leave us alone.” They only look back at me and laugh. After a few weeks, I’ve adjusted to getting around Madurai. Crossing the road is always a game of frogger, and bartering has become second nature. I am used to getting around on busses and rickshaws, and my journalism work during the day has helped me learn a few more key words and phrases. Every couple days, a group of us make our way to the downtown tailor’s market to pick up trinkets or get clothes made. Our favorite tailor always offers one of us his son in marriage, and it’s an on-going joke with the group of us. As a 6’1” white woman, I hardly blend in, and I’m often asked for pictures. It doesn’t bother me anymore: It’s simply part of the culture, and most of the time we all smile and pose for pictures with men, women and children. I’ve gotten used to whispers and stares, and have even begun to tune out the jeering and what I can only assume is cat-calling from men. As long as they don’t follow us, we’re having a good day. Of course, there are bad days. Bad days like when a group of men followed us 44 (2 women and a man) from a bar, and barked at us like wild dogs. We didn’t know bars were for men only. They followed us all the way back to our hotel. At one point, the lights went out in one of the regular power outages and the three of us had to wander in the dark away from the yipping and the growling, hoping that we would connect to a main road soon. Bad days like when I had my ass groped on my way off a bus. I turned around and swore at the little man. He laughed and walked away. Bad days like when a man came to the back of a busy bus to where I was sitting to tell me that I couldn’t be there. That because I am a woman, I should be at the front, even though I am taller than every person on the bus, and this one seat in the back with no seats in front of it was the only place I could fit. It’s sad, but I’m adjusting, and I’m just happy when it’s not a bad day. When I get home 5 weeks later, I’m disturbed by the spaghetti-strapped shirts and short-shorts I see in the airport. My first reaction is fear: “You need to cover up! That’s how you get followed!” Aside from a few glances, the women are left alone, and the knot in my belly eases – but the feeling is still there. Like the cockroaches I couldn’t see, I wait for the sexism to show itself, to crawl out of the dark and creep over my days. It took too long to let go of that feeling. It’s hard to write about India. It’s easy to write about the beautiful temples, the amazing generosity and the incredible culture. As a traveler, I want to share the beauty of the places that I’ve visited, but sometimes, it isn’t the beauty that sticks with you. Sometimes your strongest memories aren’t sunsets, they’re cockroaches. LIFE Cecilia Levine My eating disorder ate me alive. It consumed every fiber of my being from my nail beds to my bones. I lost more than just fifty pounds of fat and flesh when I developed anorexia and exercise bulimia last summer. My friends left me because they couldn’t stand the person I’d become – sullen and irritated. My therapist signed me over to an outpatient rehabilitation center as she wasn’t qualified enough to treat my disorder. I lost my period and my butt and my boyfriend and my hair, which I stuck on the wall of the shower in the form of frownie faces. I was unrecognizably different. I had lost myself inside of a slowly fading skeleton. I felt almost like a nine-year-old robot, flat-chested and lacking a menstrual cycle. There was nothing womanly, or human, about me. “What started as an attempt to lose weight later developed into an addiction.” I was dependent on numbers, which I manipulated to subside my obsessivecompulsive disorder. I counted the bites of food I ate per meal and how many miles I could run. I had no idea that I had any disorder at all. Instead of eating the food that I craved, I salivated over it through hashtags on Instagram before I 45 went to bed. The weight was coming off quickly as I picked up running and put down nutrition. People were complimenting me on how great I looked and recalled how I used to be much heavier, a healthy 145 for my muscular frame. The more people noticed, the more I began to despise my former self. I hated everything that I used to be and became disgusted with my old habits, which had been normal. I scoffed at how I would once take pride in my abdominals, which by then had disintegrated into my rib cage. I am one of the twenty million American women who have suffered from an eating disorder, according to the National Eating Disorder Association (NEDA). Specifically, I am one of the twenty-five percent of normal dieters who developed a more serious disorder. Some eating disorders are listed in the Diagnostic and Statistical Manual for Mental Disorders, Fifth Edition as Axis I (One. The font makes me think of a small ‘l’ or capital ‘I’. You know?) disorders (the same category as anxiety, mood and psychotic disorders) – but addictions counselor Stacey Casden feels that the illness is more of an obsession than a disease. “People use food to control symptoms of other issues, similar to how one might abuse drugs and alcohol,” said Stacey. “There is a bigger psychological component [with eating disorders] than there is with drug and alcohol abuse.” While drug and alcohol abusers may want to use, according to Stacey, eating disorders are compelled by a greater psychological component, such as traumatic experiences, parental influences or sexual abuse. Stacey said of the three main eating disorders where anorectics seek constant control (i.e. the scale, what can pass their lips, etc.), bulimics want to be in control when they feel out of control (they might purge or over exercise) and binge eaters (which was recently added to the DSM 5) use food to cover their feelings. Though I started off as an anorectic and exercise bulimic, my appetite returned with a vengeance (if you’re going to use a cliché, change the cliché. Eg: With the vengeance of a Park Chanwook film. Please amend.), swinging me to the other side of the eating disorder pendulum as a binge eater. The burden of maintaining my emaciated frame was too much for my body to handle. Food was a temptation as I had prior labeled it harmful. Now that I was letting myself have access to it, food became a free for all. “At first I loved being able to eat whatever I wanted, staying up late to gorge on homemade cookies and leftovers.” My family watched in astonishment as I cleaned my plate at meal times and went back for seconds and thirds. But what started off as a physiological response turned into a destructive habit. My new therapist at The Renfrew Center in Greenwich, Connecticut assured me that binge eating was a natural part of anorectic recovery, but I felt that this was different. I couldn’t stop eating. I gained twenty pounds in two months, which was necessary, but then another forty in the following four. Though just two seasons prior I had been learning to adjust to my new body, again I had to learn to readjust back to my biggest fear: Becoming my former and despised self. When I became aware of the deep hatred that I had towards my former self, the person whom I was before my eating 46 disorder, I was able to see the narcissistic and judgmental side of myself that everyone else had seen. However, my weight gain was a blessing in disguise. Although I wasn’t keen on the love handles that graced my once bony hips, I was forced to see the beauty within myself that had nothing to do with the amount of weight that I might carry. I ran my hands through my hair and became excited when none of it fell out into my fingers. It was thick and fit back into my wide hair clips again. I frequently squeezed my own butt and breasts, just to make sure they were there. My personality came back, bringing my passions and hobbies with it. I began teaching Zumba Fitness again (something I had normally been too exhausted to do) which allowed me to exercise without thinking about mileage or calories, and watched in amazement at the different ways that my body could move. One day something rather amazing happened. I sat with my hand in a box of chocolate covered peanuts, teary eyed and hostile. The following October morning I was delivered a package that I hadn’t received in nine months: My period. I was relieved that my womanly body was again capable of doing what it was biologically prepared to do. It was only then that I fully accepted and acknowledged my eating disorder, which allowed me to embrace the recovery process. Instead of shaming myself for eating, I allowed it to happen naturally with hunger cues, which helped me to remove the “bad” food labels. I stopped trying to diet, and I exercised only when I felt like it. Though my disorder is something that I face every day in the mirror, feel on every run and encounter at every meal, I’ve regained more than just the fifty pounds that I lost. I gained a new appreciation and respect for myself; I acknowledge my talents and my feminine beauty that manifests in qualitative ways. I found a person. CAREER Catching Dreams Amy Saunders Australian based Joanna Hawley talks starting her own candle business Dreamcatchers Candles based in Melbourne, Australia has captured our dreams with their 100% soy and vegan candles, handcrafted to perfection. In her off time, Dreamcatchers Candles founder Joanna Hawley can be found working her full time job at Network Seven on live to air AFL TV shows Game Day and Talking Footy – this female entrepreneur has a busy schedule, “my week is busy, diverse and enormously rewarding” she tells us during an interview, adding that “I love having a project to work on, so starting my own business seemed like such a natural progression”. Joanna started her business on the 2 I though it would make for a special day!!” she told us. With the amazing support of her mother; Noni, friends and her boyfriend; Anthony, Joanna has been lucky enough to revel in the 47 love of such a supportive group while her business makes huge strides across Australia and even the world. Joanna tells us that some of the many rewards that have come from running her own business that intertwines her passion and entrepreneurial nature have been her abilities and chances to collaborate with a variety of other businesses and great talents. As well, “just the art of making candles is a reward,” she tells us, as making candles is a craft that brings this female entrepreneur much happiness while giving her the ability to share this happiness through beautiful scents and products --“It’s a magical circle”. The love of her work was sparked by the flame ignited in a candles ability to alter the mood and energy of spaces, “Dreamcatchers are magical webs that dispel bad dreams and allow the flow of good dreams and energies” the Dreamcatchers Candles website tells its visitors. Each candle is made with soy and is “hand-poured with love”. We asked founder Joanna Hawley some of the benefits of her Candles, both for the environment and our own homes.To the female entrepreneurs around the world, Joanna suggests that you find a product you love and are passionate about. “Then you just have to go for it” Joanna says, adding “being your own business you can do whatever you like with it! If you love what you do, you’ll never have to work a day in your life”. Here are the up-sides of purchasing a Dreamcatcher Candle: • Made completely from vegetables; soybeans! • Renewable, eco-friendly and carbon neutral • Free of pesticides and herbicides • Burns cleanly and slowly • Kosher certified and is not tested on animals Find Dreamcatchers Candles on Instagram @DreamcatchersCandles and on Facebook. All of Joanna’s Dreamcatcher Candles are available for international order – but if you are outside Australia, place your order via email at info@dreamcatchercandles. com.au of February 2014; “Two being my lucky number, nd • Non-toxic, natural and biodegradable • No GMO material, palm wax, paraffin or unnatural additives On the wooden wick: • Extends the burn time of the candle • Projects a soft scent of an open fire • Excellent aroma scent throw • Quick and easy lighting • Creates a soothing sound of a crackling fire 48 E N T E R TA I N M E N T MUSIC MUSE: RUBEE RAYNE Caity Bell Sometimes when you listen to a song for the first time you can tell almost immediately you’re going to be hooked to this artist for a while. Many people can share an amazing story of how they first heard a new song. It could have been at a concert where you fell in love with the opening act or on the radio so you rushed to turn up the volume because it was the only thing that mattered in that moment. My story is about how I discovered and fell in love with Rubee Rayne. I don’t think I’ll ever forget the moment I became hooked on the ethereal trap blend of DSYLM (Don’t Say You Love Me). My friend who also has her music on Soundcloud was bugging me for weeks to listen to Rubee. He sent me the link to DSYLM from his account. The song opens with a thumping 49 sample that immediately reminded me of Bound 2 by Kanye West and Drunk in Love by Beyonce. Soon after, the song melts into a smooth blend of bass grooves with Rubee’s hauntingly beautiful voice floating over everything else. “Before I even realized, I caught myself dancing in my seat.” Born in Nigeria, Rubee moved to the UK when she was ten to live with her mom who travelled for her business ventures frequently. She began writing poetry but then switched to rap to fit in at her new school. She describes music as her passion, saying, “music was like my first crush – I used to refer to it like a person and started getting kicked out of class for writing raps instead of algebra. I went to eight different schools due to moving around a lot and eventually I became really withdrawn and very much a loner.” This withdrawal became a muse for her music. “This is when I started singing and what I think is reflected in my music. A lot of my songs are just conversations I have with myself in my head on a daily,” she says. “I was mainly influenced by my friends and everything 50 around me. I try to take energy from 50’s-60’s rock’n’roll and early 2000’s Pop, Hip Hop and R&B. Back then MTV was pretty much all I watched.” Rubee’s music is unique, yet has a certain sense of familiarity. There are so many samples from other songs used in her music and her musical influences are immediately recognizable: Outkast, Pharrell Williams, N.E.R.D., Britney Spears, Brandy, Lauryn Hill, Phoenix, Kid Cudi and Drake are newer influences that can be heard in Rubee’s voice and music. Trying to understand how all of these influences fit into one sound can be difficult. Speaking to the need to categorize music into genres, Rubee says, “I don’t really understand genres. I don’t think many people do. I also don’t think I’d ever stick to one genre anyway so I just focus on how the music feels. The urge to find a box that something must fit into sounds very OCD to me.” Rubee’s personal style rejects the confinement of a box and labels. “It’s not unique – thousands of people dress like me. It’s just clothes. I throw on comfortable clothes and go about my business,” she says. “It’s usually only old people that comment on stuff like this, I think it’s a generational gap to be honest. The older generation are a lot more discriminative and judgmental and a lot more easily offended in my opinion.” When asked about her recent success and if there had been any downsides to being in demand, Rubee says, “not really. It’s been fun so far and I’m just enjoying going with the flow.” Rubee Rayne has had great success with her career lately, but has not yet disclosed personal experiences. She has generally mentioned a number of exciting projects and songs that will be surfacing in the future. She was nominated for a Spotify Artist Grant and was playlisted on BBC1 Radio and 1Xtra. As for future endeavors she says, “a few things happening consistently behind the scenes that seems sort of surreal and likely to all be real memorable experiences in the near future.” For her long-time fans Rubee shares the message, “I see you guys and I know who you guys are. Let’s form a gang and take over the world.” Sign me up. 51 ACTIVISM “I Was Almost Trafficked” A woman applying for a serving position gets much more than she bargained for, almost falling victim to human trafficking. *Names have been changed Amanda Van Slyke As more and more young women in North America are having a difficult time finding employment, they’re ignoring their gut feelings because of financial desperation. Taking whatever job they can get in their field of interest or otherwise, these women become increasingly at risk for vulnerable situations that anybody can advertise on the Internet. Julia had just moved from a small town to a big city, where she was looking for a position in the retail or restaurant industry. Taking the typical 21st century approach, she searched on Craigslist and applied for various positions that fit her skill set and resume. Finally, she heard back from a man who was looking for women to serve and work coat check at a downtown bar. The ad conformed to the brief description that is usually present on the job hunting site. “There was no grammar or spelling,” says Julia. You might think this would be the first warning sign when applying for a position, but when she checked out the address, it was a professionallooking downtown bar. Like many women, she wasn’t going to pass up possible employment due to being picky over what the ad looked like. The interviewer asked if she could meet them at restaurant right away. She found it odd that it was a different establishment than the one she was interviewing for, but he said he was already having lunch there and 52 wanted to meet her quickly in person. “As soon as he said, ‘I want to see what you look like, can you meet me right away?’ I had a bad feeling, a bad gut reaction.” says Julia. However, despite her gut telling her it was a bad idea to meet him, she decided to give the guy the benefit of the doubt, like so many women tend to do. Julia arrived at a well-known restaurant chain, coming face to face with the Persian man who would later try to get her to do drugs and go in his car. Even though she says the interview seemed fine and was really short, there were some things that were off about it. For one, he didn’t care about any serving information. He didn’t even look at her resume. “Technically, this guy was hired at a bar as a general manager three weeks before any of this happened. He’s not in the bar industry himself, from what I’ve gathered. He’s a plastic surgeon in Dubai and in school here to study injections.” In the interview, the man told her that he wanted to take care of her. He told her that she looked great, but that she should arrive at work ensuring she was dressed sexy. Coming from a background in retail, Julia didn’t know that telling her to dress this way was out of the norm for an ordinary bar job. When she arrived to her first shift, there were about ten to fifteen women waiting around. She asked the restaurant manager what she should be doing, and he said that he didn’t know – he didn’t even know they were hiring people. “He didn’t really seem too sold on the guy,” says Julia. “But I thought maybe they hired him for a facelift for the summer and were trying something new.” Then things got weird – if they weren’t weird already. “He was asking me to do really shady things,” Julia’s potentially new boss told her to tell customers different prices than were on the menu, and to lie to the restaurant manager about how many drinks she sold. He also asked her to do sexual things with customers. “He asked me, ‘do you like to party, gurl?’” She says. “He told me to dance with the customers.” The bar didn’t have a dance floor. Julia debated going back to work, but her financial situation was clouding her judgement. “I was really desperate for the money at that point,” she says. Even though they were paying her lower than minimum wage and under the table, she thought it was better than nothing. Before her next shift, Julia’s boss asked her to meet him quickly before work. She wasn’t sure about seeing him again, but when he told her that another woman she worked with, Hannah, would be there, she felt safer than meeting him alone. “I met him an hour before work at the other restaurant again, and he tells me to sit down and shut up basically.” Then she noticed that the other woman she worked with wasn’t there. I asked, “Oh, where’s Hannah?’” and he responded saying, ‘She’s not coming – I don’t like her.’” So I responded by asking, “Then why did you tell me she was coming?’ and he said, ‘It’s okay, it’s okay – just sit down and listen to me. I need you to listen. I really like you, you seem like a really nice gurl, you seem like a really free spirit.” I questioned how he got the impression he did. 53 “’No, I can see you like men and you’re really flirty, but you like women too don’t you?’” I let him know not to assume those things about me and I also said, “You can’t just say that to me – you’re technically my boss.” He then started to go into his history about how he’s certified to do injections and plastic surgery. “He says: ‘I’m going to remove your moles and fix your nose, your tattoos are gone and I’m going to fix your boobs,’” Julia shares with us. “Now I’m thinking: Get the fuck out of here, what is he talking about?’” she says. “And I’m realizing that he’s talking about going to Dubai – he let me know: ‘I want you to work, and if you like doing things on film for sex, there’s kind of this work where you can make twenty grand a month. It’s kind of like that.’” “Everything in my body was telling me to run,” she says. After piecing together the pictures in her head, Julia started to see some alarming terms about who she had begun working for. “He started to tell me he has an interest in me because my background is Russian – that’s the number one most trafficked ethnicity. My family is Mennonite, and we’re all very tall and angular, and they like that look. So he knew right away, and he said Russians go for a really good price.” Julia told her boss that she wasn’t comfortable with the things he was talking to her about, telling him that she had come to the city to work in the retail or serving industry and not do anything else. She said she was sorry if she gave him the wrong impression. Before I left he said, “Just think about it – and put one-hundred-dollars in my hand.” “He said: ‘I’m going to get you a place, and after work come party with me tonight at my place. I leave for Dubai on Monday.’” “It was Saturday that day, and so Sunday would have been a day that he was planning to drug me up the whole day and somehow smuggle me out of the country on Monday,” she says. “Cause after he said all of this, I said I wanted to go home and fix my hair but he said: ‘No, you have to come to the bar after this to work.’” Julia had previously talked on the phone with the restaurant manager, who said that he didn’t think they needed servers but that they were actually going to be busy and had VIP sections. Even though she didn’t want to be around him, she knew that her boss wasn’t lying when he said they needed her to work. “I fucking needed the money, so I was said: ‘I’ll walk over and meet you there. I’m going to grab some food or get a breather.’ I just needed to get out of there.” Julia was caught in the dangerous predicament of deciding between her safety and financial security – an issue a lot of women are facing more often, despite having the gut feeling that they don’t want to do it. “I was at that desperate point and that was the worst mistake. It was that gut feeling – no gurl should ever ignore that gut feeling when you’re in that situation,” says Julia. “It was that first feeling I got, and I ignored it and I shouldn’t have. I should have said no at the very beginning.” Julia says that she’d heard horror stories of women who didn’t listen to their gut, but there were a number of reasons that she used as excuses to ignore the turning in her stomach. “I was thinking: ‘Maybe he’s not that bad, I’ll be safe there, there are body guards there – there are other people there that aren’t connected to him,’” It was at that point that things escalated. “I went to the bar and within the first half hour he comes up to me with a yellow crystal drug substance,” says Julia. “He grabs me in the backroom and shoves me in the bathroom and tells me to do it. I’m sitting there panicking, thinking I don’t care about any money now.” “I was feeling so stupid. I was kicking myself in the ass pretty hard.” Julia quickly washed the substance off her hands and rinsed it down the sink. In the height of the adrenaline pumping through her veins, she thought of her options: Make a break for the exit if he wasn’t standing there waiting for her, or if he was, fake that she did the drugs and then tell everyone that she was feeling sick and that she had to leave. Or, as a last resort, just run. 54 “Obviously he was standing there waiting for me and creepily lingering by me the whole time,” she says. “He grabbed my arm super tight, and said: ‘I’m so fucking horny right now and it’s all your fucking fault, you need to fix this.’” Julia knew now that she was in over her head. “That’s what abusers say, that’s what rapists say, that’s what murderers say, that’s what fucked up people say,” she says. After about fifteen minutes, Julia figured that it was enough time for him to think that the drugs had kicked in by now. She told him she thought she ate something bad and felt like she was going to puke and needed to go home. “He’s like: ‘Just go wait in my car,’” she says. “I almost broke my sick character for a second because I was astonished how he was being so obvious about it. Does he think I’m actually that fucking dumb? How many women has he fooled like that?” Terrified, Julia alluded to taking him up on his offer, running down various streets once she left in case someone was following her. She called her roommate in tears, and didn’t go back to the bar again. However extreme this story may sound, women are increasingly finding themselves in compromising positions in their workplace. They ignore their intuition over their financial goals, and that’s when they find themselves in trouble. Julia wants women to know that this uneasy feeling shouldn’t be ignored, and that while needing to make money is an understandable reason for taking a job they aren’t completely comfortable with, it’s not worth sacrificing their safety. Angry that women are being put in these positions, Julia is glad to have shared her story to possibly save another woman from falling victim to a man like her boss. “This story is about how men abuse women and how it’s so hard for us to get respect,” she says. Julia has recently found employment at another downtown bar in her city. She’s also starting a second job at a clothing store. Neither have given her the gut feeling to run. S E X & D AT I N G THE FACES OF ‘FAKE’ SEXUALITIES Caity Bell Pansexual, asexual, demisexual, genderqueer – if you’ve been anywhere on the Internet lately, it’s pretty likely you’ve come across many of these terms or other similar ones. However, many of those who identify as such have been told they aren’t valid. Or maybe they’re just confused. One thing that’s often lost in this is the voices of those who identify this way. Sexuality is complicated. Everyone who’s ever thought about their own sexuality knows this. Maybe you lean a little bit more towards guys, but oh my goodness Natalie Dormer is gorgeous. Or possibly you’re pretty into the ladies and non-binary folk, but Alex Turner is the most beautiful man you’ve ever seen. We’ve all been there. When you’re pansexual, you don’t have to worry about picking sides, in betweens or anything! As Cory, a sixteen-yearold cis-female lifeguard and student, 55 puts it, “pansexual is attraction to all genders. So it doesn’t matter if you’re male, female or non binary.” One thing often confused with pansexuality is the difference between it and something like bisexuality or polysexuality. Bi-sexuality and Polysexuality denote two and multiple sexualities, respectively. And those who are pansexual don’t like ‘everyone’ either. They experience attraction just like anyone else. Not all straight people like everyone of the opposite sex and not every gay person likes all people of the same sex. As far as coming out, Cory says, “I have come out to my mom (at a Lady Gaga concert of all places) and she has so far been accepting to me... Most people have been accepting. A few people didn’t know what it was and when I explained it, they didn’t exactly see the difference between pan and bisexual until further elaborated on... I have heard of people denying pansexual as a real sexuality but for me everyone has been accepting.” On the opposite side of the spectrum from pansexuality lies asexuality. As I spoke to Dawson Marshall, a twenty year old cis-male student at Temple University who identifies as asexual heteroromantic, he provided this definition of his own sexuality. “I don’t feel sexually attracted to either gender and am occasionally attracted to certain women,” he says. Many asexuals fall across the spectrum of sexual and romantic attraction as AV EN (Asexual Visibility and Education Network) puts it, “an asexual is someone who does not experience sexual attraction. Unlike celibacy, which people choose, asexuality is an intrinsic part of who we are... There is considerable diversity among the asexual community; each asexual person experiences things like relationships, attraction and arousal somewhat differently.” As far as Dawson’s own experience, he says, “I haven’t had any terrible experiences in coming out. Everyone has been fairly supportive and has treated me no differently than before. Most people haven’t heard of asexuality and have a lot of questions. I encourage this. The asexual community has no civil rights issues of its own, only lack of knowledge. Hence why our HQ is named the Asexuality Visibility and Education Network.” “Some people have told me that asexuality isn’t real and that I just haven’t met the right woman. Or that I’m wrong and I’m just gay and haven’t realized it.” Similarly on the asexual spectrum lies demisexuality. Jack Wolfe, a nineteen year old cis-male actor and student at Virginia Commonwealth University, identifies as such. As he 56 put it, “demisexuality is essentially when a person does not have a sexual attraction to someone without forming a romantic or other type of personal relationship. This can be from a romantic relationship or friendship or anything like that.” Being that demisexuality falls on the asexual spectrum, AVEN also has many resources on the subject like AVEN’s Gray Area, a forum on the website for those who identify in the gray area of asexuality. As far as coming out, Jack has had an overall good experience. “Honestly there hasn’t been much of a process. I really only tell people if they ask generally, because it’s my business, and I’m not a huge fan of running around and telling people about a personal detail like that,” says Jack. “I’ve told a few people who were confused by it so I had to go a little bit more in depth and some people just don’t understand it at all, but most people catch on pretty quick on what it’s about.” “It’s definitely strange and hard to understand, but just support people who do identify as a demisexual because it was strange for me at first, trying to understand my own sexuality.” All of the identities discussed so far have been that of sexual orientation. However, there are alternative gender identities as well. There’s the standard male, female identification, and over the years female-to-male and maleto-female trans* folks have been making more and more progress as far as visibility. What many people are unaware of are the other gender identities included in the trans* label. Those who identify under this can range from demi men and women, agender and as Lina, a seventeen-year-old student, identifies as genderqueer. As genderqueer, Lina prefers they/ them pronouns, “My gender is never exclusively male or female. Some days I am more feminine and other days I’m more masculine, but most of the time I lie somewhere in the middle.” When the gender binary is so strictly enforced, Lina has had some difficulties with some typical reactions ranging from: ‘What? That doesn’t make sense! There are women and men. f you want, but you can’t be in between’ – to: ‘What kind of crotch surgery would that even be?’ As far as the queer community goes, Lina has received mixed reactions, “...A lot people in the community seem to brush it off. They aren’t full on mean but they don’t attempt to use my pronouns and they often forget I ever expressed myself to begin with. For some reason this tends to come from cisgender gay men.” “We aren’t attention seekers. A lot of us aren’t even open about it because we are afraid of what people will say. We aren’t indecisive, we just don’t fit the genders that society has for us.” With the strict lines of sexuality and gender that society has enforced for millennia, Cory, Dawson, Jack and Lina have their share of difficulties ahead. But broadening acceptance is slowly making its way in a future in which less common sexualities are accepted. 57 Words from Cory can accurately summarize the main issue: “I’d just like people to be more aware... for people to start accepting it as a real thing.” Those looking for resources on the sexualities mentioned above may find resources at: The Asexual Visibility and Education Network (AVEN): asexuality.org The Trevor Project: thetrevorproject.org Empty Closets: emptyclosets.com LIFE Why ‘Girl Crush’ is the New ‘No Homo’ With more women coming out than before, does your girl crush mean you’re gay? Cecilia Levine Statements using the new #WomanCrushWednesday hashtag continue to pour in through social media platforms. Female fans of the Beyonce bandwagon insist they would trade lives with the prosperous powerhouse to be a part of the alleged Illuminati organization, and for features of her body. Same-sex infatuation transcends from celebrities to us, and more and more women are starting to embrace the beauty in their fellow females. crushes have become a natural part of femininity. The term ‘girl crush’ has established itself as common jargon of the current generation and has been legitimized by Urban Dictionary as: “Feelings of admiration and adoration which a girl has for another girl, without wanting to shag said girl; a nonsexual attraction, usually based on veneration at some level.” Same-sex attraction has become somewhat of a social fad, and girl While at one point in time we may have only idolized a female for her “IDGAF” (I Don’t Give A Fuck) attitude and perfectly glossed lips, we’re now starting to admire female professors for their intelligence and ability to balance a personal and professional life. Girl crushes are separate from romantic relationships. It is not about being in her bed – rather we want to be on the list of 58 I’ve noticed from a young age that we seek qualities in other females, and we use females as role models and mentors to provide us with inspiration for our futures. It’s become ingrained in us to befriend women who already possess qualities we yearn to acquire in hopes of emulating those who have created paths we also hope to follow. people she considers cool enough to associate with. We become obsessed with getting our names on their radars. Fiction writer Jonathon Caroll put it perfectly: “Even the handsomest men do not have the same momentary effect on the world as a truly beautiful woman does.” There’s something so mystifying about women that interest both queer and straight females. In 1948, sexologist Alfred Kinsey suggested that not all people are exclusively homosexual or heterosexual and people may feel or act on thoughts that are not necessarily in congruence with their orientation based on his scale. In layman terms, Kinsey wasn’t shocked when the participants in his study started fan-girling and bromancing all over each other. A more recent study by the National Survey of Sexual Attitudes and Lifestyles (NATSAL) found that women are more likely to develop feelings of intimacy in platonic relationships with women than those between men. While only 4% of women and 6% of men admitted to hetero-flexibility in 1991, NATSAL found that 16% of women would explore their sexuality with another woman in contrast to the 7% of men who said the same about exploring their sexuality with another man. It’s safe to conclude that women are more sexually fluid and flexible than men are. The liberal nature of women today better fosters sexual acceptance, compared to the more traditional societal views of the early ‘90s. More women are coming forward, but this isn’t to be confused with rates of women coming out. As an eleven-year-old, I was unsure of what to make of the feelings I experienced around my first girl crush. I knew that I wasn’t a KinseySix because just a few weeks prior I had been fantasizing about kissing a 59 boy in my class. Still, I was infatuated with everything about her; from the way her camouflage-green mini skirt showcased her long dancer legs, to the way she high-fived the boys and caused envy among all the girls. My priorities shifted from academics to my new female fixation. I climbed my way up the social ladder from the new girl, to the cool girl and most importantly, I became her girl. After three years my girl crush transformed into my best friend and she supported me through the ups and downs of adolescence. Since my tweens I’ve had more girl crushes than I can count. Some, I have engaged in sexual experimentation, and others remained a crush. While the term ‘no homo’ has a negative connotation and the term ‘girl crush’ doesn’t, there’s still blame being placed on females who choose to openly admire other females with the use of two words. Even in a world that claims to have progressed in being more accepting of all sexual orientations based on the evidence collected by NATSAL’s study and the legalization of gay marriage, fashion author Nicolette Mason, who also happens to be gay, claims the tem ‘girl crush’ has become the female counterpart to the phrase ‘no homo.’ The boldness, beauty and charisma of women make it easier for us to love them. Women should not have to put a label on their sexuality, and if they choose to, queerness should be defined by their own standards. Shouldn’t girls be given the right to admire other women the same way it is allowed by heterosexuals? Girl on girl appreciation does not equal a big, fat, lesbian crush, despite what we heard when watching Mean Girls. Crisis averted. Your girl crush is totes normal. E N T E R TA I N M E N T Grace’s Guide Book: The Art of Pretending to Be A Grown Up Caity Bell Ask just about anyone who their favorite YouTuber is and it’s pretty likely many of them will answer “Grace Helbig!” Since 2008, Grace has been building her online video empire best known for her DailyGrace vlogs and her relatively new channel, it’sGrace. After leaving My Damn Channel, Grace embarked on a daunting and scary task – restarting her channel. Not only did she succeed, she significantly surpassed the already 1 million followers she had on her DailyGrace channel. The move was difficult, especially since she was hardly allowed to promote it on her old channel, so 60 she mainly relied on word of mouth from friends Tyler Oakley, Hannah Hart and Mamrie Hart to share it with their audiences. Turns out, this gurl made a good call. Now Grace is working multiple new projects which include an E! comedy talk show with the working title, the Grace Helbig Project and a comedy travel show Hey USA! where her and Mamrie Hart travel to American cities to add their offbeat, alcohol-fueled humor across the country. Grace also recently starred in the movie Camp Takota with Mamrie Hart and Hannah Hart. Sounds like the dream right? But wait – there’s more. This past summer Grace and her best friends mentioned above (known as the Holy Trinity by their fans) went on a national live comedy tour in which all of them were able to get back to their roots of live comedy. Oh, and she also wrote her own book, Grace’s Guide: The Art of Pretending To Be A Grown Up. attacks. Grace frequently describes herself as somebody who suffers from panic attacks and anxiety. Showing her resilience to a very difficult issue that many people struggle with, she demonstrates through her own words that it can get better for those with anxiety as they become older and learn how to better cope with it. Grace feels a certain responsibility to her prominently female young audience. She says, “I think if you ask people why they watch me, there would be some common thread among all of them that I’m somewhat of an awkward older sister. I have a teen, mostly female demographic. How that happened, I don’t know. But I think they see me as some sort of bizarre role model, and I’ll keep trying to do that for them.” v Personally I’m not entirely convinced she did this all on her own and may be using some sort of Orphan Black-esque cloning. Yet there she is, doing it all. Grace’s Guide Book is to be released on October 21st of this year, and is filled with hilarious anecdotes for millennials navigating the daunting adult world. One of the notable stories Grace tells is about when she was a semi-finalist in the 2005 Miss New Jersey contest, which she speaks about in an interview with Joan Rivers. “I was maybe the most homely contestant at the time... I don’t know if you can tell by the sparkle sweatpants I’m wearing.” Alongside her funny anecdotes, Grace also shares some very personal stories in her book. One subject very close to her is the subject of panic 61 Pick up Grace’s Guide Book in stores October 21st and don’t forget to tweet how much you love it to @gracehelbig and @flurtmagazine. REWRITING MAINSTREAM MEDIA FOR YOUNG WOMEN by young women JOIN THE MOVEMENT AT WWW.FLURTMAG .COM 62