SOVA 2010 Newsletter - Jewish Family Service of Los Angeles

2010 UPDATE
SOVA COMMUNITY FOOD
AND RESOURCE CENTER
“I never thought I’d end up here,”
says Sarah, a 42-year-old mother
of two, confusion and anguish
in her eyes.
“I had a job. I had a house! What happened?” At SOVA,
we hear that question a lot these days. Every morning, two
hours before our food pantries open, men and women of
all ages, races, and ethnicities begin lining up: on beautiful,
cloudless days, in the pouring rain, in last September’s
record-breaking heat wave. The numbers keep rising and
as the economic downturn drags on, we’re stunned by how
widely the need has spread.
Who comes to see us? A grandmother of 55 trying
desperately to support her grandson on a small disability check. A
recently-divorced mother of three on the verge of losing her home. A
white-collar worker of not-quite-retirement age who has been jobless
for so many months that his savings have long disappeared.
SOVA's client visits
have more than doubled
over the past three years.
140,000
119,000
120,000
80,000
Angeles County exceeds the national average. So does the rate of
unemployment–which doesn’t count the numbers of workers who are
underemployed or have given up on the job search. With a workforce of
about 4.9 million in Los Angeles County, by July 2010, 655,100 were
unemployed (in late 2007 the number was 263,200). The Los Angeles
Regional Foodbank reported (Sept. 2010) that 1 in 6 Los Angeles
residents struggle with hunger.
69,045
55,760
60,000
40,000
The numbers speak volumes. Today, the poverty rate in Los
99,710
100,000
40,842 39,804 42,455
49,861
31,848
20,000
2002
2003
2004
2005
2006
2007
2008
2009
Every month, SOVA helps these people and more than 10,000 others
in similar situations. Not only do we provide food and groceries, but
we also provide access to community resources, on-site food stamp
enrollment, and legal, vocational and nutritional counseling. And we do
it with courtesy and compassion – in a way that preserves our clients’
dignity, gives them hope, and enriches their lives.
2010
projected
Families report having to choose between feeding their families and
paying bills for utilities, rent, transportation, medicine and medical
care. Hundreds of thousands are suffering, and we have no illusions
that conditions will improve any time soon. What we do have is hope–
because we know we can help. Every day, as we provide groceries,
counseling, referrals, and support, we see the light return to the eyes
of people like Sarah. “I am so glad I asked for your help,” she told us.
“SOVA is the best thing that’s ever happened to me.”
front cover - pg 1
More people visited emergency food programs (including
SOVA) in 2010 than at any time in our history.
Meeting this unprecedented level of hunger and poverty requires the talents, skills, and
support of every segment of our community. Staff, volunteers, donors, businesses, congregations, schools, foundations, The Jewish Federation, government agencies, and more all
contribute to meeting the need. SOVA is truly a community program–together we provide
essential nutrition, counseling, and supportive services to an enormous and growing
population of vulnerable individuals and families.
Last year alone, SOVA provided the equivalent of 1.7 million meals. This is a staggering
number, but what stands out is how we provide this relief in a manner that honors the
dignity of each and every client. People select their own groceries, we respect special
dietary requirements, and care is taken to insure that the available selections are as
healthy, fresh, and nutritious as possible.
Fred Summers
A SPECIAL THANK YOU
JFS { SOVA thanks Barbara Weiser
Margolis and Rick Powell
for their tireless commitment and
devotion to combat hunger.
But food is only part of the story. In addition to groceries, each client is provided with
information, referrals and resources to help them regain self-sufficiency. Our pantries’
services include counseling, legal advice, employment assistance, and other community
resources. Through the efforts of all elements of the “SOVA team,” struggling people
reclaim the dignity they deserve.
Our commitment to our community honors the true meaning of tikkun olam–repairing the
world. We are the fortunate ones–the ones who have the chance to serve! Won’t you join us?
Fred Summers JFS { SOVA Director of Operations
Imagine being responsible for feeding
more than 10,000 people.
This past August, that challenge became a reality. Every month, the number of people in
need continues to climb. And with the holidays coming up, we are once again expecting
record numbers of people desperately seeking assistance.
It is hard not to become passionate about what SOVA does when you see what an incredible difference we are making in the lives of individuals who are down on their luck and in
need of a helping hand.
Barbara Weiser Margolis & Rick Powell
No donation is too small. We would love it if you got involved–come spend a few hours
volunteering, host a neighborhood food drive, or start collecting cans of food at your place
of business. To learn more about how you can help SOVA, please call (818) 988-7682.
10,000 people are hungry –that’s a lot of mouths to feed. But if we all pitch in,
our community will benefit in ways we can’t even imagine.
Barbara Weiser Margolis
Co-Chair, JFS { SOVA Advisory & Resource Development Committees
Rick Powell
Co-Chair, JFS { SOVA Advisory & Resource Development Committees
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7:00am
The warehouse staff arrives and
begins loading the SOVA trucks.
They will handle more than 8 tons
of food by the end of the day.
inside front cover - pg 2
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Tho
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JFS { SOVA ♥ s
Our Volunteers!
Volunteers are the heart of SOVA. To meet
the needs of our over 10,000 clients each
month, we rely on a great team of 250
dedicated core volunteers and hundreds of
others, all committed to helping to alleviate
hunger in the community. We could not
possibly meet our mission without them –
without you!
How does volunteering
at SOVA make you feel?
When I leave SOVA after a morning
of volunteering, I feel grateful–both
for having the chance to volunteer
for such a dedicated, inspiring
organization, and for my own blessings in my life. There are many places
where I could volunteer, but I keep
coming back here–the atmosphere is
so welcoming and positive.
?
s
Our New Metro SOVA
Community Food and
Resource Center
Last month, a new chapter in SOVA’s long history began with the relocation of our
“Beverly-Metro”site. For more than 20 years, SOVA served the midtown Los Angeles
community from a storefront at 7563 Beverly Boulevard. Over the years, however,
the number of clients needing assistance became far too great to be met by this
small facility, resulting in long lines of people and long waits for service.
SOVA is proud to announce our relocation to a new facility, large enough
to truly serve the needs of the local community. The new site, located
at 1140 North La Brea Avenue, provides increased food storage and
distribution capacity, as well as additional meeting space for our clients
and volunteers, social workers, and Community Connection partners.
It is also located closer to the center of the client population we serve,
which will allow SOVA to strengthen ties to the City of West Hollywood,
an important supporter of SOVA for many years.
Locations: SOVA WEST: 8846 W. Pico Blvd., Los Angeles, CA 90035
SOVA METRO: 1140 N.La Brea Ave., W. Hollywood, CA 90038
SOVA VALLEY: 16439 Vanowen St., Van Nuys, CA 91406
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7:30am
Though the pantry will not be open
for more than two hours, the line
of clients already begins to form.
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8:00am
The Pantry Manager and the
Assistant Manager begin to ready
the pantry in anticipation of a very
busy day.
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8:30am
A group of high school seniors
arrives for a day of community
service and after a quick tour,
they start sorting donated food.
pg 3
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9:00am
More than 20 regularly-scheduled
volunteers arrive to staff the pantry
for the day. Their dedication makes
it all possible!
With Appreciation to Our Major Donors*
Without our many supporters, SOVA would not be able to continue our lifesaving work.
On behalf of the thousands of people in our community, we want to thank all our donors
for their continued support and commitment.
Gifts of $100,000 +
Gifts of $5,000 to $9,999
Gifts of $2,500 to $4,999
Jewish Federation Council of
Greater Los Angeles
Barbara & Bobby Margolis♦
Anonymous (1)
J.B. Berland Foundation
Rod, Fabienne, Daniel
and Samuel Berman ♦
The Sheri & Les Biller
Family Foundation ♦
Eileen & Harold Brown
Cannon Family Foundation
Patricia & Ira Cohen
County of Los Angeles
Eric Eisner
Ella Fitzgerald Charitable Foundation
Geraldine Gladstone Foundation
Ken & Gerri Gross
Indivest, Inc.
Karen & Lonnie Kane ♦
John Karubian ♦
Kurtzman Family Foundation
Laemmle Theatres
Charitable Foundation
Mark & Pearle Rae Levey
Jeff & Joni Marine ♦
Jonathan Novak Contemporary Art
Carol &Thomas F. ONeill♦
Hedy & Ted Orden
Shana & Don Passman ♦
Jeanne & Anthony Pritzker
Julie & Brad Shames ♦
Linda & Perry S. Silver ♦
Trinka & Howard Soloway
Nancy Stark & Stanley Iezman
Sherry & Mitch Stein
Weingart Foundation ♦
Frederick R. Weisman
Philanthropic Foundation
Anonymous (2)
John & Hilda Arnold Foundation
J.B. Berland Foundation
Linda & Larry Blumenfeld
Adele & Lawrence Braun
Center West
The Clareman Family ♦
Emily & Rick Corleto ♦
Michelle & Ken Dayan
Dr. S. Ian Drew
Maureen & Larry Eisenberg
E.G.K. Foundation
Elisabeth & Robert Fisher
Food Industry Crusade Against Hunger
Connie Frank Foundation
Elaine & David Gill
Tova & David Glockner
Denise & Andrew Goldfarb
Lou & Shirley Gram ♦
Janet & Hayim Hason
Hillside Memorial Park and Mortuary
Jewish Federation
Sylvia Weisz Women’s Campaign
Jennifer Glazer Malkin
Harry & Myra Morewitz
Jackie & Stuart Olesker
Sandy & Perry Oretzky
The Pergo Foundation ♦
Ralphs Community
Contributions Program
Shomrei Torah Synagogue
Mike & Jennifer Singer ♦
Valley Beth Shalom
Yeardley Smith
Fran & Richard Solomon ♦
Sidney Stern Memorial Trust
Dr. Eric Strom & Eileen Goodis
Venable Foundation, Inc.
Wilshire Westwood Plaza
Martin F. Witkin Charitable Trust
Michael Wolf
Adrianne & Robert Zarnegin
Anonymous (7)
Gifts of $50,000 to $99,999
Angell Foundation
The Harold Edelstein Foundation
The Emergency Food and Shelter Program
The Rosalinde and Arthur Gilbert Foundation
The Michael & Irene Ross Endowment Fund
Wells Fargo
The City of West Hollywood
Anonymous (2)
Gifts of $25,000 to $49,999
The Ahmanson Foundation
Buchalter Family Trust
Dermalogica Foundation, Inc.
Joyce and Larry Powell
Rosenthal Family Foundation
The Stern Family: Judi, Bruce, & Jeffrey ♦
Gifts of $10,000 to $24,999
The Joyce and Saul Brandman Foundation ♦
Corie & Michael Koss ♦
Charlene & William Glikbarg
Morris A. Hazan Family Foundation
Anita Hirsh
Julie & Scott Isdaner ♦
Barbara & Tom Leanse
Dana and Chuck Maltz
The Maurice Marciano Family Foundation ♦
MAZON: A Jewish Response to Hunger
Debbie, Rick, Ashley, & Jeremy Powell
Donna & Harvey Rosen
Saban Family Foundation
Joseph Sherwood
Jack Sraberg**
Suzanne Tracht
Ruth/Allen Ziegler Foundation
Anonymous (2)
* Gifts received July 1, 2009-June 30, 2010
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9:30am
SOVA officially opens at 10:00,
but hungry clients are already being
welcomed, seated, and given
registration materials.
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♦ Barbara Margolis Wall of Honor (gifts received July 1, 2009-September 30, 2010)
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10:00am
A family of four – first-time SOVA
visitors – begins their enrollment
interview and program orientation
in the Resource Center.
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10:30am
The day’s earliest arrivals are
already departing with their five-day
supply of nutritious food, including
fresh fruits and vegetables.
pg 4
**Of blessed memory
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11:00am
A client explains his restriction to
low sodium foods to a SOVA
volunteer. His order will be specially
selected to meet his needs.
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An
the
inf
sig
Barbara Margolis
Wall of Honor
Special thanks to our valued partners who donated fresh food, products, and other
transportation services for these valued goods. We couldn’t have done it without you!
Barbara and Bobby Margolis have been
passionate and committed supporters of
SOVA for several years.
Barbara has devoted countless hours to
SOVA’s hunger relief efforts in a myriad
of different ways–as a packing room
volunteer, a Baskets of Hope supporter,
and as co-chair of SOVA’s Advisory and
Resource Development committees. In her
honor, her husband Bobby recently set out
to create the Margolis Wall of Honor.
After 18 months of hard work and
dedicated fundraising efforts, Bobby
raised more than $500,000 in pledges
and donations. With a $500,000 matching
gift from Bobby and Barbara, the Wall
of Honor Fund has raised more than a
million dollars to support SOVA’s hunger
relief work.
Although the matching gift phase of the
Margolis Wall of Honor campaign is
now over, the number of people in need
of SOVA’s help continues to increase.
Donations to the Margolis Wall of Honor
campaign will always be gratefully
accepted.
What does SOVA
mean to you?
SOVA means coming together–
whether you’re the one in need
of some help or you’re the one
who can give it. SOVA means
community.
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11:30am
An unemployed worker meets with
the on-site vocational counselor for
information on job leads. He also
signs up for food stamp benefits.
II
Bagel Brigade
Bagel Broker
Bea's Bakery
Belwood Bakery
Bosley
Cambridge Farms
Canter's
Restaurant / Bakery
Charles Berney Farms
Costco
Crown Poly Inc.
Delivery Solutions Inc.
Encino Farmer's Market
Food Forward
Gelson's
Global Kindness
Hoffman Brown Company
L.A. Specialty Produce
Le Pain Quotidien
Northern Produce
Panera Bread
Pavilions
Shugar Soapworks, Inc.
Snak King
Southwestern Bag Co.
Starving Students
Trader Joe's
Vons
Whole Foods Market
Worldwide Logistics
Every year during the High Holidays, JFS { SOVA collects
thousands of pounds of food generously given by you–
our devoted community of volunteers and donors.
This year we collected more than 85,000 pounds of groceries from local synagogues,
schools, and organizations throughout the community.
Abraham Joshua
Heschel Day School
Adat Ari El
Adat Chaverim
Adat Shalom
Ahavat Torah
Bayit Shelanu
Bernard Milken
Campus
B'nai Horin
Burbank Temple Emanu El
Cedars-Sinai Medical
Center
Congregation Beth
Chayim Chadashim
Congregation Beth Meier
Congregation Beth
Shalom
Congregation Beth
Torah-South Bay
Congregation B'nai Emet
Congregation Kol Ami
Congregation Ner Tamid
Congregation N’vay
Shalom
Congregation Or Ami
Congregation Shir Ami
Creative Arts Temple
Eden Memorial Park
Heschel West
Hillside Memorial Park
& Mortuary
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12:00pm
The SOVA trucks return from the
food bank with a bounty of fresh
and packaged foods to fill the
shelves at all three sites.
II
IKAR
Jewish Federation
Council of Greater LA
Building
Kadima Day School
Kehillat Ma’arav
Leo Baeck Temple
Makom Ohr Shalom
Malibu Jewish Center
& Synagogue
Milken Community
High School
Mt. Sinai Memorial
Parks & Mortuary
Ohr Hatorah Synagogue
Santa Monica Synagogue
- Shaarei Am
Shalom Chapel
Shomrei Torah Synagogue
Sinai Temple
Stephen S. Wise Temple
Temple Ahavat Shalom
Temple Akiba
Temple Aliyah
Temple Beth Am
Temple Beth El & Center
Temple Beth Emet
Temple Beth Israel
of Highland Park
and Eagle Rock
Temple Beth Torah of
Granada Hills
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12:30pm
After serving more than 75 families,
there is a brief pause in the action,
allowing the volunteers their first
10-minute break of the day!
pg 5
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Temple B’nai Hayim
Temple Emanuel
Temple Etz Chaim
Temple Isaiah
Temple Israel of
Hollywood
Temple Judea
Temple Judea West
Temple Knesset Israel
of Hollywood
Temple Menorah
Temple Mishkon
Tephilo
Temple Ore Chadash
Temple Ramat Zion
Temple Sinai of
Glendale
UCLA Hillel
University
Synagogue
USC Hillel
Valley Beth Israel
Valley Beth Shalom
Valley Outreach
Synagogue
Yavneh Hebrew
Academy
Young Israel of
Century City
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My Bat Mitzvah Project
By Rachil Henderson Barlow
How has SOVA
changed your life?
A few months ago, I became a Bat Mitzvah. Part of my
preparation for the big day included carrying out a Mitzvah
Project–a commitment that recognized my responsibility
as a Jew to do mitzvot (good deeds) in the spirit of tikkun
olam (repairing the world). For my Mitzvah Project, I chose
to support SOVA Community Food & Resource Program.
Growing up, my mom used
to bring me and my sisters
here while she waited on
line for groceries in order
for us to be able to eat.
Now that I’m older and
things are better for my
family, I come back–to give
back. I volunteer here every
month and hope that I am
helping to make another
person’s life a little easier,
just like SOVA did for me
when I was little.
Named for the Hebrew word that means “eat and be satisfied,”SOVA provides free
groceries and social services to individuals of all ages, ethnicities, and religions in the
Los Angeles area. In the past, I have donated food to SOVA, and when it came time to
pick a Mitzvah Project, I immediately thought of SOVA and helping the hungry in my
community.
I worked on four different days at the SOVA food pantry in Van Nuys–I sorted donated
food, stocked shelves, and packed grocery bags. In total, I donated 18 hours of community service–in Judaism, 18 is a meaningful number, representing the Hebrew word chai,
which means life. I also organized a canned food drive and set a goal of collecting 500
cans–I even asked my Bat Mitzvah guests to bring a canned food item with them
to my Bat Mitzvah celebration.
Lastly, as a meaningful substitute for flower arrangement centerpieces, I chose to use
Baskets of Hope–beautifully decorated food baskets–to decorate the synagogue
sanctuary for my Bat Mitzvah.
I am very proud of the work I did for my Mitzvah Project, and will continue to support
SOVA in any way I can.
THE PROBLEM OF HUNGER IS REAL.
THE SOLUTION IS VIRTUAL.
Shop JFS { SOVA’s Virtual Food Drive Online!
Select from among the items shown online and enter the quantities you wish to
add to your cart! Your contribution will allow SOVA to leverage our buying power.
A few clicks go a long way.
www.jfsla.org/SOVA/vfd
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1:00pm
The Resource Center finishes
enrolling its 23rd new family of
the day.
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1:30pm
The last client of the day is greeted.
While she awaits her groceries, her
children select books from the SOVA
Book Corner to take home too.
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2:00pm
A father & son arrive to donate items
to SOVA, bringing with them four
crates of fresh oranges and a $500
check from the son’s Bar Mitzvah.
pg 6
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2:30pm
What a day! More than 300
people received groceries today.
And that’s just at this one site!
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The
rou
of
fro
Gifts come in many forms. You can make a difference.
All donations, large or modest, are greatly appreciated. Due to our
special relationships with food suppliers, for every $1 you donate,
SOVA can purchase $5 worth of groceries.
Three Easy Ways to Donate:
Thousands of people need
our help. But we can’t do it
without you.
1. Online: Log on to www.jfsla.org/SOVA/Donate.
2. By phone: Please contact Diane Linder at (818) 988-7682 (extension #110)
JFS { SOVA strives to address the
growing problem of hunger in Los
Angeles by providing a wide
array of programs and services for
the community. Our groceries and
supportive services for families and
individuals in need are always free
of charge, easily accessible, and are
offered in a way that respects and
preserves our clients’ dignity.
3. By mail: Donations can be mailed to:
JFS { SOVA Community Food & Resource Program
16439 Vanowen Street, Van Nuys CA 91406
Food Donations
The greatest challenge facing
SOVA is responding to the evergrowing need for our services.
We need your help to meet the
challenge.
SOVA depends on food donations for the largest share of our overall food
supply. We gratefully accept donations at any of our three pantry locations,
and are most frequently in need of canned meat, tuna, and peanut butter.
For more information, please contact Maxine Meyer at (818) 988-7682
(extension #116) or MMeyer@jfsla.org.
Personalized Tribute Cards
Sending a tribute card with your personalized message is a wonderful way to
let someone know you’re thinking about them while supporting hunger relief
in the community. To order a tribute card, please contact Diane Linder at
(818) 988-7682 (extension #110) or DLinder@jfsla.org.
Baskets of Hope
You’re looking at the
safety net for the middle
class disappearing.
Baskets of Hope are beautiful centerpieces filled with food designed to enhance
tables at family celebrations and community events. All proceeds benefit the
JFS { SOVA Community Food & Resource Program. For more information about
Baskets of Hope, please contact Maxine Meyer at (818) 988-7682
(extension #116) or MMeyer@jfsla.org.
–a SOVA volunteer,
interviewed recently by
Steve Lopez for the L.A. Times.
Log on to www.jfsla.org for
the full article.
Volunteer Opportunities
SOVA relies on a team of dedicated volunteers to help us meet our mission of
alleviating hunger in our community. To learn more about hands-on volunteer
opportunities for people of all ages, please contact Felice Resnick
at (818) 988-7682 (extension #118) or FResnick@jfsla.org.
We welcome gifts of stock, bonds, or other major gifts
For more information, please contact Carol Bar-Or at (213) 260-7922
or CBaror@jfsla.org.
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3:00pm
The trucks return from their second
routes of the day, filled with hundreds
of pounds of assorted foods donated
from local markets.
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3:30pm
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4:00pm
Volunteers finish assembling and
decorating a dozen Baskets of Hope
and help ready them for delivery
tomorrow.
The pantry is clean. The shelves
are restocked. The building is quiet.
Everything is ready to begin the
whole process again tomorrow!
inside back cover - pg 7
Jewish Family Service of Los Angeles
SOVA Community Food & Resource Program
www.jfsla.org/sova
(818) 988-7682 SOVA@jfsla.org
Non-profit Org.
U.S. Postage
PAID
Permit No. 298
Sta Clarita, CA
16439 Vanowen Street
Van Nuys, CA 91406
Rick Powell & Barbara Weiser Margolis,
Committee Co-Chairs, JFS { SOVA
SOVA Advisory Committee:
Zucky Altman
Ann Cutrow
Monique Gibbons
Dorothy Goren
Les Hawkins
Joyce Leanse
Kimberly LeaVesseur
Connie Lembark
Mark Levey
David Levine
Wendy Ordower
Shana Passman
Larry Powell
Elyse Salend
David Soloway
Trinka Soloway
Mitch Stein
Steve Ullman
Ella Zarky
SOVA Resource &
Development Committee:
Bear Barnes
Laurie Bernhard
Eileen Brown
Ira Cohen
Nancy Eisenstadt
Rusty Feldman
Leslie Friedman
Ken Gross
Priscilla Halper
Susan Lebow
Shana Passman
Larry Powell
Sheila Spiwak
Mitch Stein
Baskets of Hope
Centerpieces That Make A Difference!
Fred Summers,
JFS { SOVA Director of Operations
140,000
Carol Bar-Or,
JFS { SOVA Senior Campaign Manager
120,000
David O. Levine, President, JFS
Paul S. Castro, Executive Director/CEO, JFS
100,000
Susie Forer-Dehrey, COO, JFS
Vivian Sauer, Associate Executive Director, JFS
80,000
Suzy Jones Bookbinder,
Director of Resource Development, JFS
JFS Communications:
Jennifer Levitt, Director of Communications
Jordan Silverman, Communications Associate
Melody Vargas, Communications Coordinator
SOVA WEST: 8846 W. Pico Blvd., Los Angeles, CA 90035
SOVA METRO: 1140 N.La Brea Ave., W. Hollywood, CA 90038
SOVA VALLEY: 16439 Vanowen St., Van Nuys, CA 91406
SOVA is a program of Jewish Family Service
of Los Angeles, a nonsectarian agency.
JFS receives funding from The Jewish
Federation and United Way.
Have an event coming up? Hosting a special luncheon or dinner party?
Want to add something unique AND meaningful to your celebration?
60,000
Baskets of Hope are beautiful centerpieces designed and constructed by SOVA
volunteers to enhance tables at family and community events, while helping to
alleviate hunger and poverty in our community.
40,000
Baskets are customized to match your party decor, feature a card explaining the
significance of the centerpiece, and best of all, your donation for the use of the
baskets is tax-deductible to the fullest extent of the law.
Contact Maxine Meyer at MMeyer@jfsla.org
or (818) 988-7682, extension #116.
back cover - pg 8
20,000