This presentation was made for Sveriges Arkitekter and their

Agile architecture - how
can we approach
constant change?
This presentation was made for Sveriges Arkitekter and their
breakfast seminar #arkfrukost in April 2015. The topic was about
exploring the differences and similarities between being a digital
agency and/or digital start-up and being an architect and see if
we together could find more agile ways to approach
architecture.
Anna Gullstrand, CEO Fröjd Interactive @AnnaGullstrand @FrojdAgency
Challenges in the digital business
(might be the same challenges as today architects have?)
Outsourcing
Quality comes second
Price pressures
“Anyone” can make a website
Platforms solves “everything” out of the box
Constant change
Hard to get paid for creativity & value
“The machines are taking over...”
– Både gotikens arkitekter och Le Corbusier lät göra skalmodeller för att kunna förstå hur material och
design interagerar. 3d-visualiseringar kan däremot vara rätt frustrerande, de är som luft, helt virtuella
när det i slutänden handlar just om tyngd, om hur fysikens lagar påverkar din design. Vi tog hjälp av
dataspelsprogrammerare för att modellera fram knutpunkterna och hur de ska appliceras. De är sedan
utskrivna i metall via en 3d-printer.
Reed Kram, Kram/Weisshaar, from Tidningen Arkitekten, March 2015
What is happening?
The disrupters, how do they do it?
MVP
Time to Market
Doers
Pivot
Lean
The old way
Strategy
Concept
Structure
Design
Implementation
One of the new ways
Hypothesis
Agile Concept Development
Agile Technical Development
Agile
Agile Manifesto
Individuals and interactions over processes
and tools.
Something that is working over
comprehensive documentation.
Customer collaboration over contract
negotiation.
Responding to change over following a plan.
Lean Start-up
ideas
Learn
Build
data
code
Measure
The design sprint by Google Ventures
How can we apply the “do & test”
mentality on our business?
Draw
Build
Future of modelling - 3D-printing
Future of modelling - 3D-printing
– Bilder är en sak, men alla vet att de kan
manipuleras. Att kunna visa en fysisk
modell i ett tidigt skede för beställare
och för stadsbyggnadskontoret är en
fördel, samtidigt så kan vi laborera på ett
annat sätt än vad man kan på en skärm.
Mi Inkinen, vd på Kjellander + Sjöberg, i “Tidningen Arkitekten” March 2015, on 3D-printing.
3D-printing in
real size
The design sprint by Google Ventures
Invite your
users to your
vision before it
is buildt.
Oculus Rift. Image by Sergey
Galyonkin, Flickr, Creative Commons
How can we apply the “do & test”
mentality on our business?
Draw
Build
Can we design a park the “agile way”?
Let people walk - then build the roads.
Try out several “prototype” cafés and
restaurants - let the most successful one
florish.
Figure out where people like to sun bath
- before giving them sun chairs.
Personal qualities
Hands on
Sense of overall responsibility
Knows the material
Flexible
Interested in technique
No prestige
Curious
Loves testing
Wants to improve
Fast
Design everyday work
Agile coach: Removes obstacles. Makes sure the team have what
they need to be able to be innovative and creative.
Interactive tools: High individual responsibility and action oriented
web based tools as for example Trello.
Clarity & mindset: Be clear on expectations on each other, and every
persons responsibility. Everyone has to test, measure and fail to be
able to succeed.
One tool to try - Trello
Get inspired!
Joakim Jardenberg @Jocke @hbgstad has a Trello board for the
development of the city of Helsingborg.
Let’s connect!
@AnnaGullstrand
@FrojdAgency
www.frojd.se