YOOX Group

Success Stories
“ Hong Kong is an ideal city for e-commerce retailers.”
Luca Martines, Country Director Asia-Pacific
YOOX Group
Getting to Know YOOX Group
Italian Group establishes regional headquarters in Hong Kong to cash in on
consumer appetite for fashion and luxury brands
Established in 2000, YOOX Group is an Italian internet retailer
and e-commerce company for men’s and women’s multi-brand
clothing and accessories serving more than 100 countries
worldwide.
artworks and high end online stores thecorner.com and
shoescribe.com. Second, the monobrand business line, where
the group creates and manages monobrand online stores for
leading fashion brands and offers them a total solution.
The company has been growing and investing in Asia Pacific
since its first establishment in Japan in 2004 and subsequently
in Mainland China in 2010. The latest piece of the puzzle was the
establishment of a regional headquarters in Hong Kong last year.
This oversees its business in 13 countries including Singapore,
Taiwan, Australia, South Korea and Indonesia.
YOOX Group delivers in more than 100 countries worldwide.
It has five logistics centres strategically located in the US,
Europe, Japan, Mainland China and Hong Kong to ensure
efficient service to major fashion markets.
High Growth Potential in Asia Pacific
Asian demand for fashion and luxury products is growing
rapidly. About 85 percent of the group’s revenue is generated
overseas. Last year, Japan accounted for about 60 percent of
this.
“Hong Kong is an ideal city for e-commerce retailers. It has
a simple tax regime, sophisticated IT infrastructure and an
excellent logistics platform, enabling Yoox to develop a unique
package of product and service offerings,” Luca Martines,
Country Director Asia-Pacific, YOOX Group, said.
The company operates through two different business lines:
first, the multi-brand business line, which includes yoox.com,
the virtual store which offers end-of-season premium apparel
and accessories, exclusive collections, home and design,
Thanks to its recent establishment in Hong Kong, YOOX has
been now able to acquire a deeper understanding of local
and Asian consumers, particularly those who already use the
internet and are attuned to online payment methods.
“We are committed to constant innovation and have a strong
local touch to adapt to market trends — key factors in the
competitive and dynamic e-commerce arena,” Martines
explained.
He finds Hong Kong an “incredible” point of contact between
east and west. “It is a very dynamic city with excellent
infrastructure and processes able to fully support different
types of companies. It is easy to find talent and professionals,
making it one of the best places to set up and run business
in Asia. Thanks to its highly international environment and
its open-minded citizens, life in Hong Kong is very easy,” he
enthused.
YOOX Group
• Established in 2000 and listed on the Milan Stock
Exchange. 2012 net revenue was €376 million
• More than 13 million unique visitors per month and one
online order every 14 seconds on average
• Seven offices worldwide: Italy, the US, Japan, France,
Spain, Mainland China and Hong Kong
www.yoox.com
investhk.gov.hk
Original date of publication: July 2013
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