Key Figures 2013 - FEMCA-Cisl

Italy
Key Figures 2013
1
General information 2013
 Population:
60.782.668 (1,8% vs 2012)
 GDP per capita:
22.147 € (-4,9% vs 2012)
 Population over-40:
55% of population
 Population with visual defects:
61,5%
 Number of optical shops:
10,041 (-0,8% vs 2011)
 Population/shops:
6,053
Population data: ISTAT
GDP data: IMF
Optical shops data: GfK
Others data: C.R.A., GfK, Anfao
2
Italian eyewear 2013: main figures
Source: Anfao

869 companies (-1,3% over 2012)
 15.830 people employed (-2,4% over 2012)
 2.919 millions euro production (+4,3% over 2012)
 2.811 millions euro export (+7,2% over 2012)

892 millions euro import (+5,7% over 2012)

940 millions euro domestic market (-2,3% over 2012 – sell-in value)
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Italian eyewear industry: details of last years
2009
2010
2011
Euro
var.%
Euro
2013
Million € value
Euro
var.%
Euro
Output
2.252
-14,5%
2.448
8,7%
2.659
8,6%
2.799
5,3%
2.919
4,3%
Export
1.873
-16,3%
2.210
18,0%
2.459
11,3%
2.622
6,6%
2.811
7,2%
Import
638
-7,3%
764
19,8%
808
5,8%
844
4,4%
892
5,7%
1.016
-6,2%
1.002
-1,4%
1.008
0,6%
963
-4,5%
940
-2,3%
Domestic Mkt
var.%
2012
var.%
Euro
var.%
Exports of frames, sunglasses and lenses, which account for 90% of the sector sales
increased by 7.2% vs. 2012 and reached 2,811 million Euro (a historical record).
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Source: Anfao
Italian eyewear production in 2013 totaled 2,919 million Euro, a 4.3% increase
compared to 2012. Exports were solely responsible for this growth.
Italian eyewear industry structure
EMPLOYEES
(number)
FIRMS
(number)
2013
2.919
15.830
869
166
2012
2.799
16.220
880
169
2011
2.659
16.120
903
172
2010
2.448
16.150
927
175
2009
2.251
16.600
950
178
The overall number of companies decreased slightly as small businesses and micro-enterprises find it
harder to survive the situation due to their limited size. In 2013, there were 869 companies in the
sector (-1.3% compared to 2012).
A decrease in employment (which hardly moved for two years) also applies to industrial leaders this
year; without counting temporary workers (nearly 1,000) the sector employed 15,830 people in 2013, 2.4% compared to 2012.
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Source: Anfao
YEAR
OUTPUT
(million €
value)
INDUSTRIAL
FIRMS
(employment
contract:
industry)
IMPORT-EXPORT
6
Italian eyewear industry: 2013 export performance
Source: Anfao
Percentage changes by value
7
Italian eyewear industry: 2013 export – value €
PRODUCTS
2012
2013
2013vs2012
LENSES OF GLASS
15.298.816
21.380.976
39,8%
LENSES OF OTHER MATERIAL
41.899.522
39.207.041
-6,4%
LENSES
57.198.338
60.588.017
5,9%
FRAMES
846.906.753
878.193.669
3,7%
1.717.620.406
1.871.997.436
9,0%
2.564.527.159
2.750.191.105
7,2%
SUNGLASSES
FRAMES+SUNGLASSES
TOTAL EYEWEAR
2.621.725.497
2.810.779.123
7,2%
€ value
Source: Anfao
The main segments in the sector, frames and sunglasses, are responsible for this growth trend,
with sunglasses recapturing the lead lost the year before.
In 2013 exports of sunglasses soared 9% year on year, for an overall worth of approximately
1,872 million Euro. The reported increase in the export of frames instead was decisively lower at
+3.7%, and settled at 878 million Euro.
.
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Italian eyewear export: geographical details
Considering exports as a whole, that is sunglasses and frames, we can see that:
Source: Anfao
 In 2013 recovery and consolidation respectively marked the two primary
reference markets of Italian eyewear, Europe and the United States, which
together purchased 80% of products exported by companies in the sector.
 Europe remained the main market outlet for eyewear exports in 2013, accounting for
almost 50% of all Italian sector exports, with a 9.4% y/y increase (+9.8% for
sunglasses, +8.8% for frames).
 In 2013 the volume of exports to America was just shy of 30%, with an 8.8% increase
from 2012 in exports of sun-prescription eyewear.
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Italian eyewear export 2013: first 10 mkt and share
Frames
1 Stati Uniti
25,0%
1 Francia
19,2%
2 Francia
11,7%
2 Stati Uniti
19,1%
3 Spagna
6,5%
3 Germania
9,1%
4 Hong Kong
4,8%
4 Regno Unito
6,9%
5 Germania
4,7%
5 Spagna
5,9%
6 Regno Unito
4,6%
6 Hong Kong
4,0%
7 Repubblica di Corea
3,1%
7 Paesi Bassi
3,8%
8 Turchia
2,9%
8 Brasile
2,1%
9 Brasile
2,9%
9 Portogallo
1,7%
10 Emirati Arabi Uniti
2,6%
10 Messico
1,6%
Source: Anfao
Sunglasses
The first 10 export markets count about for 69%
of the total Italian exports of sunglasses and 73% for frames.
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Italian eyewear export: countries details
 For the United States (the traditional primary market outlet for the eyewear industry, claiming more than
23% of exports in 2013) overall exports of sun-prescription eyewear soared by +11.7% from 2012.
Sunglasses (+13.6%) contributed more than frames (+6.5%) to the overall exports.
 The extraordinary performance in the European market was unquestionably the result of exports to France
and Germany. Germany confirmed the positive trend already established last year with ever increasing
sales of sunglasses. Hence the sun-prescription glasses export trend for Germany increased by 23.7%
overall, with +26.6% for sunglasses and +21.2% for frames. In 2013, Italian eyewear exports to France
increased sharply compared to 2012, with a +10.4% rise in the overall growth trend, of which +10.6% for
sunglasses and 10.3% for frames.

 Italian exports rebounded in Greece (+12.97% overall compared to 2012, with +14.8% for sunglasses and
+6.5% for frames) and The Netherlands (+19.6% sun+prescription average, with +23.6% for frames
and +16.6% for sunglasses).
Source: Anfao
 After the crisis of sovereign debts for the third consecutive year exports to Spain remained weak (-4.1%
overall compared to 2012, specifically -1% for sunglasses and -10.6% for frames) as well as Portugal
(+1.4% overall, with the good performance of frames (+11.9%) being offset by the -5.7% drop in export
of sunglasses).
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Italian eyewear export 2013: USA
Source: Anfao
Percentage changes by value
12
Italian eyewear export 2013: main performed Countries in EU
Source: Anfao
Percentage changes by value
13
Italian eyewear export 2013: emerging countries
2013 vs 2012 Export Growth Rate
Brazil
South Korea
Turkey
Russia
Japan
Thailand
India
Poland
Sunglasses
18,0%
22,5%
28,7%
28,8%
14,5%
11,8%
2,0%
29,5%
Frames
25,0%
‐15,3%
13,9%
‐10,3%
37,6%
9,9%
10,9%
24,2%
The year 2013 was not as dynamic as 2012 also because growth in some of these countries actually
slowed down a little. China is an iconic example of the drastic drop in exports experienced in 2013,
especially for frames. In terms of market shares our exports to these countries are hardly significant, and
therefore it its quite easy for the indexes (positive or negative) to swing beyond the double digits.
Nonetheless, the general and constant growth, even if slower, still inherently holds great
potential as an export channel for Italian eyewear.
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Source: Anfao
Countries
Sunglasses + Frames
19,7%
18,7%
27,4%
16,5%
20,5%
11,4%
11,7%
26,4%
Italian eyewear export 2013: emerging Countries
Source: Anfao
Percentage changes by value
15
Italian eyewear industry: 2013 export volume
93,5 million pairs
Of the 93.5 million pairs exported, 62 million were sunglasses (around 66%) and 31.5
million were ophthalmic frames (34%).
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Source: Anfao
Overall Italian eyewear companies exported approximately 93.5 million pairs of eyeglasses in
2013, a 1.6% increase from 2012.
Italian eyewear import 2013: 10 leading suppliers
Frames
1 Cina
45,9%
1 Cina
79,9%
2 Stati Uniti
18,8%
2 Germania
2,2%
3 Francia
7,9%
3 Austria
2,1%
4 Regno Unito
4,7%
4 Francia
2,0%
5 Germania
3,5%
5 Giappone
1,1%
6 Irlanda
2,9%
6 Svizzera
0,7%
7 Taiwan
2,1%
7 Paesi Bassi
0,7%
8 Svizzera
1,8%
8 Regno Unito
0,6%
9 Paesi Bassi
1,4%
9 Stati Uniti
0,5%
1,1%
10 Hong Kong
0,5%
10 Giappone
Source: Anfao
Sunglasses
China is the leader supplier for both sectors.
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DOMESTIC MARKET
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Italian eyewear in Italy
2013 was the sixth consecutive year of economic crisis in our country,
and the eyewear sector was not immune to the general situation although the
results were a little less negative than the year before.
Actual proof is given by the sell-out figures. The data provided this year by GfK
Retail & Technology Italia, once more in partnership with ANFAO, confirm the same
trend.
In 2013 sales dropped by 1.8% in value due to the negative performance
of sunglasses (-8%) vs substantially steady sales of frames (+0.9%) and
prescription lenses (-0.1%).
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Source: Anfao
In terms of sell-in, domestic sales for 2013 amounted to 940 million euro, down
by -2.3% compared to 2012. The substantial stability of the opticians'
segment, which together with the frames segment experienced a slight
improvement, was offset by the negative performance of the sunglasses segment,
substantiating the concerning state of Italian consumer spending.
Thank you for your attention!
f.gili@anfao.it
c.ronchi@anfao.it
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