trend savvy - Pure London

YOUR
ESSENTIAL SHOW PREVIEW
PURE 34 LONDON WHAT’S NEW
AT PURE 34
Keep your collection
contemporary with
fresh new brands
TREND
SAVVY
WGSN and Drapers
help you stay in
touch with trends
to keep your
customers spending
New
Country
Spotlight
Explore the latest
collections from
leading brands in
France, Spain & Italy
discover the edit
5 sectors covering Womenswear, Spirit,
Footwear, Accessories & Body
Your essential
Show Preview
@purelondonshow
#pure34
P U R E PA S S I O N
P u re Fa sh ion
S pring/S umm er 2 0 1 4 collec tions s how ing
at Pure London 0 3 .0 8 .- 0 6 .0 8 .2 0 1 3
S ection: G allery L evel, Sta nd: R4 3 5
Highline United Showroom London, Suite 5, Fusion House, 5 Rochester Mews, London, NW1 9JB, Contact: info@highlineunited.eu
Welcome
exhibitor news
TO PURE LONDON
P
ure welcomes its 34th season, opening its doors
from 4-6 August at London Olympia to bring you
fresh and exciting S/S14 collections. This season,
established brands sit alongside exciting new collections,
all edited by price point and style - see The Edit, starting
on page 31, for a snapshot of what all our show sectors
offer.
Connecting with fresh, new brands remains essential to
you and to Pure London. Turn to pages 5-6 and you’ll
find a selection of just some of the new collections and
companies we’ve uncovered for you this August.
And you’ll find yet more inspiration on our three stages,
each placed at the heart of core sections of the show;
see new collections in action ‘on the catwalk’ and hear
from renowned speakers, including British fashion icon
Zandra Rhodes and Founder of Yard, Vicki Fernyhough.
The essential overview for What’s On starts from page 10.
To keep you on top of upcoming trends, we’re also
bringing you cutting-edge trend forecasting from
WGSN and Drapers on pages 14-17, plus insightful
interviews from top retailers including Bottega, Okeefe
and Lewis Yates on pages 18-19.
With so much going on, and so much to make your visit
to Pure London this August as exciting and informative
as possible, we’re excited to see you there.
And finally, don’t forget to activate your badge, visit
purelondon.com, and download our free Pure London
app from the App Store to keep up to date with the
latest show information.
Wishing you every success at this season’s Pure London.
Julie Driscoll
Portfolio Director, Pure London
pure.london@i2ieventsgroup.com
Opening Times
Sunday 4th August
Monday 5th August
Tuesday 6th August
09:30 - 18:00
09:30 - 18:00
09:30 - 16:00
Pure London is organised by i2i Events Group
Company registration number: 7925964 (England & Wales)
Registered address: c/o Top Right Group Limited, The Prow, 1 Wilder Walk, London W1B 5AP
T: +44 (0) 20 3033 2015 E: pure.london@i2ieventsgroup.com
Pure: The Official Show Preview is published by Event Guides Ltd
10 Treasury Court, Fisher Street, Carlisle, Cumbria, CA3 8RF, UK
T: +44 (0) 1228 541200 E: info@eventguides.co.uk W: www.eventguides.co.uk
Security Notice: please note that name badges must be worn at all times throughout Pure London for
security purposes. Bags are liable to security searches. Please ensure you have photo identity with you
e.g. driving licence, passport and a business card.
Disclaimer: The Official Show Preview is published under licence by Event Guides Limited. The copyright in the design
and content is owned by i2i Events Group or its licensors. No part of this publication may be reproduced, stored in a
retrieval system or transmitted in any form, by any means - electronic, photocopying or otherwise - without the prior
permission of i2i Events Group. Whilst great care has been taken to ensure that all details are correct, neither i2i Events
Group nor the publisher of the Official Show Preview accepts responsibility for any error, omission or claims made in this
publication. All news correct as of 04/07/2013.
www.purelondon.com
INSIDE YOUR PURE PREVIEW:
5 What’s New
New collections and brands revealed
9 Exhibitor News
Exciting updates from a selection
of brands
10 What’s On
Your essential overview of
the seminars and catwalks
14 WGSN Trends
Keep your finger on the
fashion pulse with the
global trend-forecasting
authority
16 Drapers Insight
Industry insight
for upcoming top
trends
18 Retailer Interviews
Exclusive interviews
with 3 indies
20 Current Topics
Showcase your
brand with video
sharing social media
22 Country Spotlights
Discover just some of the
international brands on
offer
28 Up & Coming Designers
We reveal some of the fresh
new designers who’ll be at
Pure
31 The Edit
An exclusive look at Pure London’s
inspirational brand mix
58 Pure Picks
We’ve hand-picked a gorgeous array
of 15 brands
10
14
18
3
What’s
new
As the UK’s leading directional fashion event, Pure London is dedicated
to inspiring your business with cutting-edge trend forecasting and buying
advice. This August you’ll discover Spring/Summer 2014 collections,
upcoming fashion trends and new exhibitors.
G73
Manitic
N11
Inspired by African
adornment with an
added Western flavour
Colour is the key element of the Manitic
philosophy - Manitic colours capture the
energy of creation.
The A/W 13 season brings us warm
shades of raspberry and beetroot,
heightened with shades of olive and
caramel, while the idea of strong
contrasts inspires the palette for the
S/S14 womenswear collection. An
intense story of black and optical white,
enriched with shades of artificial blues,
mixing simple forms and geometrical
patterns with bold solid colours to create
a new elemental style.
concept Jewellery
Concept Jewellery will be exhibiting for
the first time in August 2013. The simple
and subtle pieces are inspired by the
cultures of African adornment with an
added Western flavour, and the uniqueness
of the range will add versatility and
exclusivity to any buyer’s collection.
IKKS
L48
A dash of affordable luxury
Lacambra
t123
LACAMBRA is a Spanish brand of affordable
handmade leather products ranging
from fashionable handbags and
clutches, to accessories for a
wide range of gadgets. Founder
Cristina Alvarez Lacambra
decided to take
advantage of the high
skills of the Spanish
leather artisans and
produce in Spain.
LACAMBRA offers
customers the possibility
of customising their
products, by choosing and
combining colours and
creating a unique piece.
www.purelondon.com
IKKS unfolds around the play of contrasts
between authenticity and sophistication, casual
and chic. The IKKS woman loves fashion yet
adapts the trends in her own way, remaining
true to her own personal style.
Tramontana
Tramontana’s S/S14
collection consists of
four themes in which
various styles and
colours blend together
flawlessly. The contrast
between feminine and
tough is central in the
S/S14 collection;
female linings are
detailed in tough
materials, and
sturdy materials
are combined with
feminine details like
sequins and lace.
l14
5
what’s new
Paper Dolls
Lilla P
Now in its second season,
Paper Dolls will make its
debut at Pure London as it
unveils its A/W13 collections,
‘Tribeca’ and ‘Soho’. Exhibiting
alongside successful sister
brand Little Mistress, each
collection provides silhouetteenhancing dresses for the
fashionable 25+ consumer,
offering style-savvy bold
designs.
Structured shapes,
clean lines and
contrasting sheer panels
Lilla P will be
launching in
the UK and
presenting its
Spring 2014
collection.
Lilla P’s hallmarks
are clean lines,
quality fabrics and
an impeccable fit.
A32
N68
Zatchels
T81
Zatchels have taken the
traditional leather satchel
and created hundreds of
new and unique styles
taking this classic bag from
the schoolyard to the
catwalk.
Zatchels bags are made
in the heart of England
by skilled craftspeople
using traditional methods.
Bringing you some of
the most vibrant satchels
made from the best quality
leathers.
Lemon Jelly
R161
From St Xavier
From St Xavier captures an ethereal
bohemian essence with their
High Summer 2013 collection.
Brilliant semi-precious stones,
intricate beading and a
medley of metals are
Stunning stones,
displayed in the range
tribal elements and
offering a wide variety
Aztec details
of standout accessories.
6
Designed, developed and
produced in Portugal, Lemon Jelly
is a high-tech product that relies
on the choice of materials and the
attention to detail. Lemon Jelly is
colourful and reliable companion
that will make your
life easy jelly lemon squeezy.
R217
www.purelondon.com
420 West 14th Street
New York, NY 10014
tel. +1 (212) 242-7490
info@lillap.com
Stand N68
WWW.LILLAP.COM
exhibitor news
exhibitor
news
Pure London is the UK’s largest and most
influential fashion buying event, presenting a
wide selection of brands. Here is some exciting
news from just a handful of the brands on show.
Garcia c34
Described as having a
Mediterranean feel, with
rich and colourful designs,
Garcia will be exhibiting the
company’s S/S14 collection
and the new Never out of
Stock jeans range.
R161
Sol Sana
new
to pure
Sol Sana footwear merges high fashion with
comfort and affordability. The label will deliver
their exciting Spring/Summer collection for
2013/2014, presenting bold and strong
silhouettes complimented by solid
block hues, a soft floral print,
metallic colourings and classic
monochromatic black and
white styles.
Jamie
Jewellery
Jamie’s designs have won
gushing praise from around
the world, with Vogue
issuing a prediction that
Jamie’s pieces are destined
to become the collectors’
items. Diverse celebrities
such as Victoria Beckham,
Daisy Lowe, Sienna Miller
and many more have all
been spotted sporting
pieces by Jamie.
t145
The Gul
Bag Company
“
new
bright
trend-led
colours
Since exhibiting in February (when The Gul
Bag Company was launched) the brand
has been restructured to include
both its core range and a seasonal
range. This August the company
will be showing its core range and
the new S/S14 range, which is
based on 6 new bright
trend-led colours.
Stroppy Cat
T269
6
D5
Stroppy Cat will be
presenting its debut
Spring/Summer collection.
The collection showcases a
range which complements
our sophisticated lady’s
wardrobe and enhances
her dreams of Hollywood
glamour.
new
to pure
Destined to become
collectors’ items
www.purelondon.com
“
9
exhibitor news
Pure London is once again
offering three days of
inspirational seminars and
the chance to hear from
over 70 speakers.
Seminar
Overview
“
J
oin us at the Grand Hall Stage
for unmissable presentations
from industry experts,
including Kamil Tavas from Google,
British fashion icon Zandra Rhodes
and stylist Tamar Kendall. With an
array of topics including fashion
trend forecasting and the art of
customer engagement, be sure to
stop by the Grand Hall Stage.
Fashion trend forecasting
and unmissable presentations
from industry experts
“
The National Stage is host to
must-attend presentations and
discussions from industry experts,
including Founder of People
Tree, Safia Minney, Stylist and
10
TV Presenter Sonya Lennon and
Vicki Fernyhough, Founder of
the award-winning boutique Yard.
Sessions on the National Hall stage
will cover everything from tips
to establishing an online store to
visual merchandising and styling
masterclasses.
Join us upstairs at the Gallery
Stage for the latest footwear and
accessories trends. Enjoy exclusive
sessions from those in the know,
including Noelle Reno, Brand
Consultant and Guest Blogger
for House of Fraser, and owner of
Urban Vintage, Dan Le Sauvage.
With plenty to choose from
including debating what makes
a successful buying strategy and
discussing the future of retail, don’t
forget to take a trip upstairs.
www.purelondon.com
what’s on
Here are just a few of the key sessions and
speakers at this August’s Pure London.
Retail business advice
Inspiration and innovation:
Retail forum
This panel of expert independent
retailers shares ideas on what has
worked and what hasn’t in retail
this year. Looking forward to new
ventures that will help engage with
customers and increase sales, from
complementary product lines and
effective in-store events to personal
service and modern marketing
techniques. Come prepared with
questions as we open the discussion to
the floor…
Guilio Cinque, Founder, Guilio
Sarah West, Founder, SLW
Melissa Wheeler, Head of Marketing
and PR, Ambiance of Colchester
Sonya Lennon, Stylist and TV
Presenter
In conversation with
Vicki Fernyhough,
Founder of Yard
Retail entrepreneur Vicki Fernyhough
shares her experience on how she has
set up and grown her boutique Yard
Offering inspirations and business
insight, looking back on lessons learnt
and the risks taken that allowed her to
develop the successful business that
she has established today.
Vicki Fernyhough, Founder, Yard
PR and marketing
Be your own PR machine: Building
a brand for your boutique
Important advice on how you
can establish and enhance your
boutique’s reputation in order
to network with industry peers
and reach out to new customers.
Considering how retailers can make
the most of blogging, social media,
designer collaborations and other
opportunities to boost your business
and increase sales.
Noelle Reno, Brand Consultant and
Guest Blogger for House of Fraser
Ecommerce and
Social Media
Untold possibilities: Unleash the
potential of online marketing
Google Search can be fun and sexy
- YouTube is an interactive way of
branding and online sales - G+ is a
creative way to interact with your
clients - Mobile is a girl’s and boy’s
new best friend. There are a myriad
of opportunities to promote your
store and business online, take home
inspiration from case studies and
successful examples of businesses that
have embraced the full potential of
internet marketing which you could
apply to your business today.
Kamil Tavas, New Business
Development Manager, Google
Speaker Spotlight
Melissa Wheeler
of Ambiance
of Colchester,
works at boutique
founder Vicki’s
right-hand, while
heading up the
marketing and
PR side of the business. Managing
the evolvement of the boutique’s
profile and the customer
relationships, she has secured
several awards for the business
including a strong position in the
Drapers 100 Inspiring Indies and
the finals of the Drapers Fashion
Awards. In 2012, Melissa was
named BIRA Young Retailer of the
Year and FAB Young Retailer of the
Year. Melissa sits on the committee
of FAB (a division of BIRA).
Kamil Tavas
entered the
digital world
almost 7 years
ago, taking a job
with Google. He
started working
with online
publishers,
advising on
how to maximise revenue with
their original web content. Kamil
later became an expert in Google
AdSense and Google Analytics. Three years ago, Kamil switched
sides and started working with
both new start ups and established
global brands in their quest to
conquer the world of digital
advertising. Kamil has organised
several branding workshops at
Google and has become
an expert in both
YouTube and G+.
Tamar Kendall is the
founder and editor
of www.lingeriestylist.com. An
experienced
fashion stylist
specialising in
the intimates
and swimwear
sector, she works
closely with brands
and businesses to
advise on trends and
brand styling.
www.purelondon.com
11
what’s on
Catwalk
Overview
W
ith more than 1,000 brands
on display at August’s Pure
London, take a look at the
fashion in action with the show’s
inspirational catwalks, taking place
across three dedicated stages.
Head to the Grand Hall Stage for the
latest Womenswear and Pure Body
fashion trends, with a definitive runway
show presenting an inspirational line-up
of womenswear and lingerie. You’ll also
find the Vision Catwalk, as a global
authority in trend-forecasting offers
a stunning representation of their
expert predictions in these worldrenowned catwalk shows.
The National Hall Stage is host
to the latest young fashion
trends and inspirational catwalks,
revealing a mix of stylish labels
aimed at a trend-led audience
alongside emerging designers in
the ‘Launch at Spirit’ scene.
And don’t forget to join us
upstairs at the Gallery Hall
Stage for the latest footwear
and accessories trends,
showcasing next season’s hot
footwear and accessory looks
from a stunning array of
designers.
“
3 dedicated stages
bringing you the
latest trends in
womenswear,
lingerie, young
fashion, footwear
and accessories
12
“
www.purelondon.com
what’s new
Womenswear
Catwalk
Showcasing womenswear
and lingerie
Taking place on Sunday and
Monday at 10:30, 12:45 and
15:30 and Tuesday at 10:30
and 12:45 on the Grand
Hall Stage
Young Fashion
Catwalk
The latest designs aimed at a
trend-led audience
Taking place daily on the National Hall
Stage at 11:30 and 14:30
Be the
first to see
exclusive
S/S
14
trends on the
catwalk
www.purelondon.com
Footwear &
Accessories Catwalk
Showcasing next season’s hot footwear
and accessory looks
Taking place on the Gallery Hall Stage on
Sunday and Monday at 13:00 and 15:00 and
on Tuesday at 12:30 and 14:00
13
WGSN
wgsn trends
MACRO TRENDS
By Jocelyn Grant, Assistant Editor, What’s in Store at WGSN
W
GSN’s first macro trend,
N.D.A. New Digital
Aesthetic focuses on the
evolving impact of digital culture on
design. Enhanced brights of orange
peel, hot pink and cobalt contrast with
layered shades of denim, amethyst
and soft grey while artificial looking
luminous pastels such as limeade and
ice blue offer a fresh take on neutrals.
Sport is the main influence for
casualwear with relaxed shapes made
playful through bold and distorted
pattern and detail. Performance fabrics
and high shine finishes update classic
sports shapes like the raglan sleeve
sweatshirt. Print is key to this story
so look to spots, stripes and graphic
geometrics to playfully update the polo
shirt dress and printed tee.
“
Formalwear features powerful angular
tailoring in strong primary colours.
Gloss coatings and metallic finishes add
a futuristic feel to bodycon dresses and
arched hem miniskirts while contrast
panelling and splicing reinvent the
bodice and fitted pencil skirt.
N.D.A. New Digital
Aesthetic focuses on
the evolving impact
of digital culture on
design
“
n.d.a. new digital
aesthetic
source: marc jacobs
spring/summer
14
Occasionwear has a playful fantastical
feel as sheer textures are layered
over pixelated and blurred prints and
embellishments. Pleating adds volume
to skirts while coated hems transform
one shouldered dresses and cross-strap
bustiers. Jacquards and tweeds balance
out the soft focus ethereal nature of
this look.
www.purelondon.com
wgsn trends
“
Our last macro trend, Neo-Geo
explores ideas of refinement and
reconstruction in a rugged unforgiving
environment. Earthy tones of
terracotta and henna are punctuated
by sharp red lava, yellow sunflower and
enamel blue.
Neo-Geo explores
ideas of refinement
and reconstruction in
a rugged unforgiving
environment
“
Occasionwear takes inspiration from
1970s styling and North African
decoration for an elegant nomadic
look. Fluid voluminous shapes on
items such as the halterneck dress,
maxi kaftan dress and handkerchief
hem top are enhanced by traditional
mosaic prints, metallic jacquards and
shimmering beads and sequins.
Tailoring is pared back with a contrast
of loose and tapered proportions
offering a modern update. Sculptural
splicing brings an ultra-modern feel
to knee-length fitted dresses while
leather panels rework long-line blazers
and pencil skirts.
For casualwear, basics such as the
poncho, open-knit top and cargo
sweatpants are updated through
tactile contrasts and functional
elements. Weathered textures and
matt-shine contrasts on basics inspire
an outdoorsy luxe casual look.
next nature
Source: just cavalli
spring/summer 13
Our second macro trend, Next
Nature celebrates the lush organic
appeal of the wild, and how plant life
informs shape, surface and graphics.
Nature inspires a base palette of
kelp, seafoam, beetroot and plum
accented by rich raspberry and bright
watermelon.
Casualwear combines exotic floral
print, amplified colour and carefree
beach styling with street influenced
silhouettes. Casual shapes such as the
silky bomber jacket, printed skinny
jean, skater skirt and sweatshirt are
reworked in new cropped proportions
giving them a sexy urban feel.
Tailoring is inspired by 20th century
couture masters, combining organic
structures with botanical prints. Key
items such as the draped fit and flare
jacket, the caped back sheath dress
and the slim tapered trouser channel
classic elegance while maintaining a
sleek contemporary edge.
Occasionwear provides glamourous
party looks inspired by beach glamour
and 70s boho resort styling. 90s
influences are strong with cut outs
and sheer panels on short bodycon
jersey dresses while swimwear-inspired
detailing gives a sexy, body conscious
silhouette.
www.purelondon.com
neo-geo
Source: maxaziria
pre-summer 2013
15
drapers insight
S/S 14 Buying Guide:
The Three Key
Trends to Know
Swat up on the key trends for Spring/Summer 14 before you head to stands
at Pure to help inform your buying for next season. Drapers dissects the
resort collections to pick the top three stories you need to know.
Blooming
marvellous
“
Forget ditzy floral repeats; Spring
14’s blooms are bold, big and bad.
Dramatic prints on dark backgrounds
or black flowers set against bold
colours give a hardened edge to a
traditionally pretty print.
Spring 14’s
blooms are bold,
big and bad
“
But it’s not all dark and moody;
plenty of designers have embraced
tropical blooms, using Brazil’s Rio
de Janeiro as inspiration together
with the country’s associated bright
colours.
Oversized florals in bright colours
are seen all over dresses, while
painterly prints are also worn from
top to toe.
But there are some softer options
on offer, too, this season, from the
likes of Stella McCartney and her
wallpaper-like designs.
Designers: Stella McCartney,
Tory Burch, Erdem and Marc
by Marc Jacobs.
source: moschino
pre-summer 2014
16
www.purelondon.com
drapers insight
Sugar Candy
Spring 14 will be sugary sweet, as last
season’s pastels get even softer this
season.
Used predominantly as a colourblock, blush pinks, spearmint, baby
blues, peach and yellow all feature,
with lace – as trims on or individual
pieces – create texture and add to the
delicacy of the hues.
“
While the shades are softer than last
season’s, designers have opted to
source: chanel
pre-summer 2014
“
Black and white
Last season’s (and, indeed, Spring 13’s)
monochrome trend has moved on for
Spring 14, with black and white printon-print the major highlight, creating
a bolder aesthetic than previous
incarnations of the trend.
represent them on smart tailoring to
avoid too twee an aesthetic. Suits,
structured coats, blouses and pencil
skirts all get the pastel treatment
from designers including Versace,
Pringle of Scotland and Escada. 3.1
Philip Lim and Moschino Cheap &
Chic offer more relaxed silhouettes.
Designers: Versace, Pringle of
Scotland, Escada, 3.1 Phillip Lim and
Moschino Cheap & Chic.
Spring 14
will be sugary
sweet, as
last season’s
pastels get
even softer
this season
“
Woven and spliced
prints add texture to
the collections
“
Chanel’s daisy-on-blossom print
leads the field, which sees designers
clashing a variety of prints including
geometrics, chequerboards, florals,
spots and stripes across dresses and
separates. Woven and spliced prints
add texture to the collections.
More subtle options from Michael
Kors, Donna Karan and Proenza
Schouler sees comparatively simple,
graphic colour-blocking on separates.
Designers: Michael Kors, Donna
Karan, Proenza Schouler, Thakoon,
Chanel and Bottega Veneta.
source: versace
pre-summer 2014
www.purelondon.com
Images and trends sourced from pre-summer 2014 seasonal
analysis on WGSN, the world’s leading trend forecaster.
17
retailer interviews
Indies’ lowdown
on buying...
Three of the UK’s
most cherished indies
reveal how they
discover new brands
and share their tips
on how to become
a world-class buyer.
Featuring:
Sam Brightmore,
owner of Bottega, a luxury
lifestyle emporium in
Taporley, Cheshire
“
Which trends will you be looking to
buy into for spring 14 and why?
Sam: We have an aesthetic at Bottega
and tend to buy in that way rather
than backing specific trends. I don’t
really set out with a ‘shopping list’,
but I draw on my style references
and influences for inspiration. The
store is more than just fashion, it’s
about a lifestyle, so we compile mood
boards for all that this encompasses,
from fragrance, interiors, fashion and
accessories before we go into each
buying season. This gives us a cohesive
vision and helps to organise our
thought processes.
“
Janine: We are really focusing on
transitional styles due to the very
unpredictable weather in the UK with
little or no summer.
I always go
into each buying season
with an open mind
“
Lewis: I always go into each buying
season with an open mind, but I do
believe many spring 14 collections will
showcase lots of pretty pastel colours
and white will be the key neutral.
The store is more
than just fashion, it’s about a lifestyle,
so we compile mood boards for all that
this encompasses
Janine O’Keefe,
co-owner of premium
womenswear indie
Okeefe in Esher, Surrey
Spring/
Summer
“
Lewis Tweddell,
owner of premium indie
Lewis Yates in Billericay,
Essex
18
www.purelondon.com
retailer interviews
Top 5 tips:
• Try everything
on to see the fit
• Have a good eye
for style but
also quality
and price
• Keep budget
back for
season top ups /
react to trends
• Create a mood
board
• Trust your
instinct!
How do you find new brands?
Janine: Lots of ways, such as through
reading industry magazines, other
websites and blogs. We also attend
trade shows in the UK like Pure and
some international ones too, and go
to showroom appointments where
agencies introduce us to new labels.
okeefe
How often do you take on
new brands?
Lewis: Every season we look to add
new brands to remain fresh and
exciting for our customers.
Sam: We take on new brands if we feel
they will fit the brand portfolio or will
add a dimension to the business – and
if we get a good feeling about them. We
never have any preconceived ideas really,
if something excites me then I’ll buy it.
What advice would you give to
an aspiring buyer?
Janine: Always plan your budget really
carefully so you are prepared for each
season, remember to keep budget
back for in-season top ups in order
Sam: We always scour the ‘launch pad’ to react to trends and new brands
areas at trade shows. Last season we
that you find. Try everything on to
picked up a stunning new collection
see the fit - this is what you will base
this way and it’s had an amazing
your sizes on, photograph each item
response already. I get excited about
and do not place orders for ready to
new talent, and our clients love it if we wear until you have had time to check
have an exclusive.
through your other orders first.
Sam: It’s essential to have a really
good eye not just for style but also
for quality and price. Then work on
the ability to spot the next big thing.
This needs to be coupled with good
commercial awareness and a numerical
and analytical mind. Buying is both a
science and an art.
Visit Pure London and discover over
200 new brands, the latest trends on
the catwalk and buying advice on one
of the three stages.
“
lewis yates
It’s essential to have
a really good eye not
just for style but also
for quality and price
www.purelondon.com
BOTTEGA
“
19
current topics
Short-form video
presents opportunities for fashion industry
By Suzanne Bearne
T
he next stage of social media for
fashion brands has gone beyond
the static picture.
The latest buzz in the industry is shortform video, with Vine and Instagram’s
video-sharing services becoming the
hottest social tools of the moment.
If you’re confusing your Vines with
your vines, here’s a quick update:
Vine is a social mobile platform which
allows users to create a six-second
video and then share it will their
followers on Twitter. These tiny little
clips captured the public’s attention
so much that Instagram launched a
direct competitor to Twitter’s Vine in
June in the form of a 15-second videosharing service, which can actually do
a bit more than Vine - think extensive
custom-designed filters - meaning
your video can appear a bit edgier.
“
It’s another platform
to showcase your brand
or store
“
So what does this mean for those
in the fashion industry? In short,
it’s another platform to showcase
your brand or store - whether that’s
presenting products or creating a
piece of storytelling. Take French
Connection, which has worked with
photographer and artist Meagan
Cignoli to produce a series of summerthemed stop motion spots across Vine.
Rachel Arthur, global senior editor
of media and marketing at WGSN,
applauds French Connection’s use
of the tools. “They demonstrate the
enormous level of creativity possible to
have within such a short time frame.”
French Connection
Footwear retailer Schuh views shortform video as another way to raise
brand awareness. Schuh social media
co-ordinator Jen Rankine says:
“We’re currently using it as another
way of presenting new products that
have landed. We’ll be experimenting
more with it as time goes on. You can
showcase product in a fancier way than
just taking a photo of it.”
“
A fantastic expression
of the fashion industry,
which has rich content
naturally embedded into it,
waiting to be captured
“
Arthur says these platforms present
a perfect opportunity for those in
the fashion industry to “get noticed”
on a burgeoning social tool. “It’s also
a fantastic expression of the fashion
industry, which has rich content
naturally embedded into it, waiting to
be captured.” She adds: “They’re also
platforms that afford experimentation
so it’s worth just getting stuck in.” You
heard it. Get filming.
Don’t miss
Social Media
Seminar on
Monday 5th on
the National Hall
Stage!
Schuh
20
www.purelondon.com
Country
spotlight
e
Franc
T
he French fashion industry has been one of the
most prestigious in the world since its inception
350 years ago. From the perennial chic of Chanel
to the laissez-faire cool of emerging new brands,
France is an emblem of style. And with the unwavering
popularity of Paris Fashion Week certain to draw the
attention of global fashion editors, France will always
be a fashion landmark.
£11.7bn
France is forecast to have total sales of
£11.7bn for clothing and footwear in 2013
Source: www.globalpost.com
French exhibitors are out in force
at Pure London 2013:
hong kong
Womenswear
Trends
France’s clothing exports
to the US soared to 28%
in 2012, while sales to
Japan were up 17.6%
percent and exports
to Hong Kong rose
39.6%, compared to the
previous year
Source: www.globalpost.com
French women are
increasingly returning to
a more feminine style;
tracking consumption by
product category, skirt sales
were up by 9.3% in 2012,
and dresses were up by 3.6%.
+3.6%
+9.3%
Source: Fédération Française du
Prêt à Porter Féminin
4
Paris was ranked
Did you
know...
no
Denim jeans originated in
Languedoc-Roussillon,
the city of Nîmes - the
term denim refers to “de
Nîmes”, which means
“of Nîmes”
France’s garment
companies sell
about
ikks
22
us
La Piéce
Lauren Vidal
Lener
Fabrique De
Manteaux
Lilith
Lollipops
Lucy Paris
Luna & Cie
Lunn
Mado et les
autres
Mat de
Misaine
NAT & NIN
Perla Duna
Petit bateau
Red Soul
Roshanara
SchimJolie
See U Soon
Sophyline
Taratata Rouge Petit
Pois
Ubu Bijoux Paris
Villaret
Yippie Parish
Japan
Au Hasard
D’un Voyage
BLEU
D’AZUR
Bopy
Coline
Danity
Dear Frances
Derhy
Desmazières
Drino
Bonneterie
Diego Reiga
Eva Kayan
Eva Tralala
Fil de Joie
Fille des
Sables
Francesca
Guise
Frime
Goubi
Grace & Mila
I Chervenkova
Ideal Shoes
IKKS
Ixli
K by Karston
La Naturelle
exports
l48
in a list of the top
fashion capitals
of the world
Source: www.vogue.co.uk
47%
of their
production
overseas
kkkkkkkkkk
Source: www.globalpost.com
www.purelondon.com
french Picks
Spotlight on
NAT & NIN
H66
T101
Nathalie and Ninny created NAT &
NIN in 2005 in Paris, a company
dedicated to producing colorful,
timeless, casual and practical bag
collections. In autumn 2012, they
created a leather goods collection
for men, Antonyme By Nat & Nin.
At Pure London, NAT & NIN will
be presenting a contemporary and
colourful collection, where delicacy
meets urban, bohemian and neoromantic inspirations.
derhy
A combination
of Parisian
vintage and
modern styles
Exploring new frontiers in
styles, colours and fabrics
A16
L56
RedSoul
Combining authenticity with
a modern flavour
Petit
Bateau
www.purelondon.com
e love
W
the timeless
chic of Breton
stripes
J93
BLEU D’AZUR
Petit Bateau is all about its knowhow, the quality of its fabrics,
its cuts and finishing. This new
collection pays tribute to the
brand and radiates ‘joie de vivre’,
under the summer sun. Inspired
by the Petit Bateau archives from
the 60s and 70s, this colourful,
bright and optimistic collection
allows a real breakthrough in
Petit Bateau style. The large
flower and all-over vintage
prints dabble with stripes and
colourblocks, while the patterns
evoke the retro Californian
atmosphere of the 70s.
new
to pure
Inspired by the colours of
the South of France and the
glamorous French Riviera style
23
country spotlight
spain
In the midst of Spain’s economic downturn, Spanish designers are
being increasingly recognised beyond their borders, making strides in
exporting to the thriving international market.
spanish Picks
L49
Pure has collated just a few of the Spanish exhibitors that
you can find at the show this August.
Spotlight on
sixtyseven
Barcelona and
Madrid were ranked
as the
3
&5
rd
th
love
Weretro
influences
ese o ese
Presenting the Spring/Summer
14 collection, which combines
elements of 90s influence with
a punk-refined base. Evolving
the biker and military trends
with block white, translucent
and opaque colours in rubber
compounds, and a clear
70s influence with straight
and rounded heels. Roman
sandals and ‘Fisher sandals’
also have a great presence in
the collection, updated with
metallic tones.
R134
Casual and romantic
clothing with a vintage feel
France has become
the largest importer
of Spanish knitwear
Source: www.fibre2fashion.com
L30
T14
most fashionable
cities in the world
Source:
www.vogue.co.uk
Isabel
de Pedro
www.purelondon.com
menbur
Isabel de Pedro celebrates
her love for the Far East
with her S/S14 collection,
where her jersey/knitwear,
plain or printed, in tailored
suits, dresses, sweatshirts
or T-shirts, is enshrined
as the most distinctive
trademark of her creative
world. Modernity, style
and comfort in a parade of
colours ranging from pastel
blue, grey and beige, to
the bright power of yellow,
orange, indigo and black.
Shoes and accessories for evening,
bridalwear and occasionwear
Mercedes-Benz Fashion Week
Madrid in February welcomed
40,322 visitors
to its fashion shows
Source: www.fibre2fashion.com
25
country spotlight
italian Picks
italy
T272
The home of one of the most important fashion capitals (Milan),
Italy continues to be a key player in the fashion world.
Here are just a few of the Italian brands that will be
exhibiting in August.
Spotlight on
t73
le pandorine
new
to pure
gabs bags
spazioif
Direct from Milan, Le Pandorine
will present its new collection
of bags for Spring/Summer
2014 for the first time at Pure
London. The collection is rich
in revolutionary proposals of
the best-seller models, like the
New Classic, the New Luxury
in faux leather and the Classic
line in genuine leather. Products
are distinguished by the eyecatching slogans and elegant
details.
Unusual materials and skilled
craftsmanship
T105
new
to pure
T3
new
to pure
Pasotti
Gabs Bags represents a desire for something
new, fun, colourful, and practical. A limitless
range of colours perfectly matched with
countless combinations in different materials.
The new Gabs collection plays with fresh new
colours: the new pastel colours complement
the wide range of summer tones such as yellow,
orange and bright blue.
Handmade in Italy since 1956
Exports of leather
goods for the first
10 months of 2012
were worth €4.2bn
Source: www.independent.co.uk
Rome and
Milan were ranked
as the
th
6
th
&8
Did you know...
Clothing and footwear make up
of
most fashionable
cities in the world
26
Source:
www.vogue.co.uk
Thanny
P61
11%
Italy’s
exports
Source: www.tradingeconomics.com
www.purelondon.com
Up and Coming
Designers
UK Focus
T
he UK has a well-deserved
reputation as one of the
global leaders in fashion
design and trendsetting. In an
industry devoted to evolution and
change, sourcing new and exciting
designers is crucial, and the UK
is renowned for producing some
of the world’s most innovative
designers. To help you source
some fresh new labels, we’ve
talked to just some of the up and
coming UK brands you’ll find at
Pure London in August.
Rodgers &
Rodgers T89
What’s new with Rodgers
& Rodgers?
We will be launching a new brand
under Rodgers & Rodgers called
Auren, a more directional luxury
jewellery with a contemporary edge.
Auren incorporates luxury stones
including rubies, sapphires and
diamonds, all set amongst 22 carat
gold, vermeil and silver.
Poppy Lux E26
How long has the company
been established?
Poppy Lux was launched at Pure last
February with great response, and the
feedback from buyers continues to be
positive.
What new collections will your
company be launching at the show?
For Autumn/Winter, we’re increasing
the size of the collections in response
to demand from stockists. At Pure,
we’ll be showing 2 short order
collections: Transitional/Autumn for
immediate delivery and Autumn/
Winter for mid-September delivery.
“
Poppy Lux was
launched at Pure
last February with
great response
“
new
to pure
“
We’re launching
a more directional
luxury jewellery
brand called Auren
28
“
CM D8
What led you to set up your
own company?
Founder Claire Maley explains, “After
graduating with 1st class BA Hons in
Fashion I worked as a junior designer
for a few months before deciding it
wasn’t for me. Then one afternoon
I saw The Prince’s Trust enterprise
scheme, attended the four day course
and began on my adventure with
them to set up my own business; CM”.
What inspires your designs?
I fell in love with digital print through
a project with the Royal Society of
Arts called DIGITEX, and ever since
digital print has been the nucleus of
my design efforts. CM began with an
idea: to create clothing that’s truly
unique and urban.
www.purelondon.com
T175
up and coming
Coco and Sebastian
What new collections will your
company be launching at the show?
We are launching our brand new
S/S14 Kaftan collection, and will
also have our S/S14 new scarves
collection.
What was your inspiration for the
S/S14 collection?
In a bygone era of ancient, exotic
India, Sebastian, a handsome
travelling French Poet, fell in love
with Princess Coco, the Maharaja’s
daughter. This Collection is inspired
We were inspired by the
tale of Coco and Sebastian
and their travels to
exotic lands
Goldie London F39
What new brands and/or collections
will your company be launching at
the show?
At Pure this August, we’ll be
showcasing the Autumn/Winter 2013
collections, as well as the Spring/
Summer 2014 collections. Our
Autumn/Winter 2013 collections
reflect the instinctive style of head
designer Michelle Goldie. On-trend
prints, sleek silhouettes and eyecatching fabrics will ensure that
women worldwide can have a piece of
London’s famous street style to make
www.purelondon.com
“
their own and wear their way.
We’ll also be presenting Goldie
London’s sexy new sister label Wyldr!
Wyldr is aimed at the on-trend fashion
conscious female who wishes to find
edgy one of a kind pieces to wear
her own way on a night out or special
occasion.
Our Autumn/Winter
2013 collections reflect
the instinctive style of head
designer Michelle Goldie
“
by their travels, and the different
cultures, people and creatures that
they encountered during their
travels to exotic lands.
The collection draws on a Melange
of inspirations, blending together
colours and textures from the
animal kingdom. Vintage circus
clashes with surrealism, playing on
proportions and saturated colours to
create a range of perfect statement
pieces.
R155
Kat Maconie
What inspired your Spring/
Summer 14 collection?
For Spring/Summer 2014 we’ve
paired tropical brights and carnival
elements with our signature
sculptural silhouettes. Pop Art
inspired prints, floral shapes and a
bold summer colour palette of pinks,
blues and oranges sit seamlessly
alongside patent gold, platform
heels and the classic Kat Maconie
hardware.
Hero pieces from
past collections
remain key
players, having
been given a
fresh summer
makeover.
Platform
heels remain
front and
center, now
seen in hot
pink, tropical
prints and
gold metallic.
Making a repeat
appearance is
the immensely
popular Maggie
in a new shade
of Rose Gold,
cementing
itself as a firm
favourite.
29
the edit | directional
blank | M32
www.bl-nk.co.uk
new
to pure
TRAMONTANA | L14
www.tramontana.eu
fee g | K22
www.feeg.ie
conditions
apply | M32
www.conditionsapply.co.uk
directional
At Pure London you’ll discover an inspirational range of trend-led womenswear
rs.
fashion, providing the perfect brand mix to appeal to your style-conscious shoppe
new
to pure
james
lakeland | L19
www.jameslakeland.net
august & jones | K15
www.august1983.com
for the full brand list visit www.purelondon.com
YANNY LONDON | K25
www.yannylondon.com
new
Plus fine | m2
www.plusfine.dk
to pure
31
the edit | directional
brakeburn | H60
www.brakeburn.com
inwear | j10
www.inwear.com
FEVER
LONDON LTD | H10
www.feverdesigns.co.uk
nougat | K30
nougatlondon.co.uk
red bananah | P34
www.redbananah.com
part two | J10
www.parttwo.com
Blaest | N44
www.blaest.nl
new
to pure
joules | L50
www.joulesclothing.com
32
for the full brand list visit www.purelondon.com
the edit | studio
JOIN CLOTHES | J72
www.joinclothes.gr
Eva Tralala | M93
www.evatralala.fr
new
angels never die | k68
www.anvrdie.com
Creenstone
International | M60
www.creenstone.com
to pure
studio
new
to pure
Elegance and sophistication combine with comfort
to define the Studio section, featuring a selection
of luxurious daywear and casualwear collections.
GRIZAS | N86
www.grizas.com
LILLA P | N68
www.lillap.com
for the full brand list visit www.purelondon.com
THE 5TH ELEMENT | P82
www.the5thelementexperience.com
35
the edit | studio
SILK&CASHMERE | K88
www.silkcashmere.com
Theme : Shé
SARAH PACINI | L84
www.sarahpacini.com
eve in paradise | m87
www.senatex.de
5
VETONO | M88
www.vetono.de
MYRINE | L72
www.myrine.com
BADOO | L102
www.badoo-fashion.gr
Bitte kai rand | L60
www.bittekairand.dk
lilith | L94
www.lilith.fr
36
nissa | L80
www.nissa.ro
www.purelondon.com
Jovonna London and Jovonnista
Autumn/Winter 2013 Collections
are showing at Stand F26 in the
Spirit section. Spring/Summer
2014 collections are also showing.
éhérazade
enquiry@jovonnalondon.com
www.jovonnalondon.com
the edit | boutique
mascara | k110
www.mascaracollection.com
linea raffaelli | L110
www.linearaffaelli.com
montique | K115
www.montique.co.uk
boutique
ariella
couture | J119
www.ariella.com
Chic eveningwear and glamorous occasionwear ensure that you’ll have
the perfect designs at hand for all of your customers’ special events.
Gill Harvey Collection | K109
www.gillharvey.com
new
to pure
new
KOUROSH | J115
www.kouroshnewyork.com
to pure
BACCIO COUTURE | H112
www.bacciocouture.com
for the full brand list visit www.purelondon.com
dynasty | J123
www.dynastyuk.co.uk
39
the edit | boutique
new
BACCIO
COUTURE | H112
www.bacciocouture.com
to pure
new
to pure
genese | M109
www.geneselondon.co.uk
mazing | J139
www.mazing.uk.com
KWOO. CHOI | H119
www.kwoochoi.com
new
viviana by dynasty | j124
www.dynastyuk.co.uk
to pure
new
to pure
allure showroom
inc | H112
www.allureshowroom.net
mascara | k110
www.mascaracollection.com
40
for the full brand list visit www.purelondon.com
MONTIQUE NEW SHOWROOM
GROUND FLOOR 40-44 NEWMAN STREET LONDON W1T 1QD
CONTACT HOWARD ROSS
T.+44 (0)20 7291 3650 / M.+44 (0)77 9500 7528 / E.sales@montique.co.uk
VISIT US AT PURE LONDON STAND K115
Come see us on the
CATWALK!
YOUNG FASHION
STAND G30
The Style London
2 Chase Road, Park Royal, London NW10 6HZ
+44(0)208 838 5979
info@signaturexfashion.com
www.thestylelondon.com
the edit | spirit
louche | F44
www.louchelondon.com
Glamorous | C44
www.glamorousuk.com
Pepe Jeans
London | E34
www.pepejeans.com
FOREVER UNIQUE | C18
www.uniquecollectionsltd.com
spirit
numph | G42
www.numph.dk
A dynamic selection of on-trend brands, featuring
everything from daring street style to fresh, feminine
designs, sure to appeal to the entire spectrum of
fashion-forward young shoppers.
new
to pure
charmeuse couture | E38
charmeusecouture.com
for the full brand list visit www.purelondon.com
nishe | E25
www.nishe.com.hk
43
the edit | spirit
A Postcard from
Brighton | G44
www.apostcardfrombrighton.com
little mistress | A32
www.little-mistress.co.uk
amy childs | B50
www.amychildsofficial.co.uk
bellfield | E40
www.bellfieldclothing.com
new
to pure
new
to pure
new
to pure
GRACE & MILA | B35
www.graceandmila.com
bariano | D32
www.bariano.com.au
neon rose | B46
www.neonrose.co.uk
The Pretty Dress
Company | F36
www.theprettydresscompany.com
44
for the full brand list visit www.purelondon.com
the edit | accessories
passigatti | T144
www.passigatti.com
Caths | T141
www.cathsbelgium.com
Dyrberg/Kern | T120
www.dyrbergkern.com
BULAGGI | T112
www.bulaggi.com
Accessories
Discover everything from statement pieces to chic classics
with this inspirational array of accessories.
new
to pure
Owen Barry | T246
www.owenbarry.com
new
paperthinks | T158
www.paperthinks.co.uk
Halo & Co | T113
haloandco.com
to pure
ASTRID & MIYU | Q75
www.astridandmiyu.com
Bibi Bijoux | T120
www.bibialhaja.nl
for the full brand list visit www.purelondon.com
new
ID HATS | T149
www.idhats.com
CECILY | Q107
www.cecilylondon.com
to pure
47
the edit | premium accessories
ottoman hands | T15
www.ottomanhands.com
zatchels | T81
www.zatchels.com
new
to pure
new
to pure
bencivenga | T27
www.bencivengacouture.com
premium
Accessories
Source luxurious and exceptional pieces from some of the most revered names
in accessories, with everything from scarves and handbags to jewellery.
new
to pure
sam ubhi | T55
www.samubhi.com
lola rose | T39
www.lolarose.co.uk
MARTA PONTI | T66 & T210
www.martaponti.com
Vivien Sheriff | T49
www.viviensheriff.com
NICA | T32
www.nica.co.uk
new
to pure
LÉO ATLANTE | T83
www.leoatlante.com
48
new
to pure
marchesa lancellotti | T43
for the full brand list visit www.purelondon.com
the edit | footwear
julian hakes | R435
www.julianhakes.co.uk
luxury rebel | R435
Design led
footwear
Paco Herrero | R650A
www.pacoherrero.es
A design-focused selection of exceptional shoes,
ranging from the cutting-edge to the comfortable.
peter kaiser | R551
www.peter-kaiser.de
Bisue Ballerinas
R650
www.bisueballerinas.com
jean-michel cazabat | R435
www.jeanmichelcazabat.com
nicola Sexton | R647
www.nicolasexton.co.uk
Nylo | R435
www.nylo.it
for the full brand list visit www.purelondon.com
51
keddo | R430
www.keddo.co.uk
the edit | footwear
unisa | R183
www.unisa.co.uk
bÉtsy | R430
betsy-shoes.com
new
to pure
new
to pure
k by karston | R228
www.kbykarston.fr
new
to pure
Ipanema | R158
www.ipanema.uk.com
Trend led
footwear
Edgy and trend-driven is the name of the game, with fashionable footwear
sure to tick all the boxes with on-trend shoppers.
new
to pure
Ciccone by Novesta | R333
www.thecicconecollection.com
KAT MACONIE | R155
www.katmaconie.com
united nude | R147
www.yumyumshoes.com
Hudson Shoes | R308
www.hudsonshoes.com
rapisardi | R139
www.nrrapisardi.it
new
to pure
Pikolinos | R180
www.pikolinos.com
52
for the full brand list visit www.purelondon.com
a specialist division of
Whether you’re an established, new or
even multi award-winning independent
fashion retailer, the Fashion Association of
Britain can support you....
We have been a member of FAB for 6 months during
which we have used them to renegotiate our
bank charges, credit card charges, utilities
and insurance. It has taken time and
energy out of renegotiating fees with
third parties. This is invaluable as time
is always in short supply as a business
owner. I would estimate that being a
INSPIRING
member of FAB has saved me between
Independents
2013
£2000 – £3000 this year, not to mention
Deryane Tadd,
the time and energy.
Director of The Dressing Room
FAB is the only UK trade association dedicated to supporting independent fashion retailers
whatever your size or specialism.
Here’s some of the top reasons to join...
a
Preferential card processing rates a
Specialist retail insurance
a
Free utilities health check
a
Preferential business banking rates
a
Exclusive member bank
a
Royalty free in-store music and messaging
Contact us for more information or visit the FAB team for a coffee on the FAB Lounge
or stand N34 at Pure London
www.fashionassociationofbritain.co.uk
0800 028 0245
membership@bira.co.uk
the edit | body
pretty wild
lingerie | PB11
www.prettywildlingerie.com
new
to pure
paolita | PB40
www.paolita.co.uk
pepper & mayne | PB10
www.pepperandmayne.com
body
A stunning edit revealing the hottest
directional brands in lingerie, swimwear,
shapewear, loungewear and sleepwear.
new
to pure
lorna drew | PB70
www.lornadrew.com
PIA ROSSINI RESORT
WEAR | PB41 & t184
www.piarossini.com
PATRICIA EVE | PB80
www.patricia-eve.co.uk
KOCOLALA
LINGERIE | PB20
www.kocolala.com
new
to pure
for the full brand list visit www.purelondon.com
new
to pure
Augustine London | PB21
www.inbloomlondon.com
55
Official Trend Partner of
WOMENSWEAR
T R E N D SE M IN A R :
Spring/Summer 14
4 th – 6th Augus t
Venue: Grand Hall Stage
Date: Daily from Sunday 4th – Tuesday 6th August
Sunday / Monday / Tuesday 11:15 - 11:45
Essential sessions for buyers, stylists and designers giving you an in-depth analysis of the key looks,
colours, shapes and fabrics that will drive sell-through in Spring/Summer 14. Presented by Lorna Hall,
WGSN Head of Retail & Strategy, this is a must-have fashion forecast for the season ahead.
Register for the seminar at love.wgsn.com/PureLondon34
Visit our stand at P30 and experience a free demo of WGSN, the world’s
leading fashion trend forecaster.
supporters & sponsors
exhibitor news
Your first look
at fashion
Bringing you:
News from the fashion industry
SAVE
20%
Trends ahead of the buying season
Business data, invaluable to any growing company
Global coverage of fashion weeks and trade shows
In-depth analysis of each fashion vertical
The latest job opportunities
Subscribe today and benefit from this
exclusive saving – just £199 for the year
Visit www.subscription.co.uk/drapers/dyfl
Email oliver.reynolds@emap.com to find out about the additional benefits of joining Team Drapers.
www.purelondon.com
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DRPRS224
Looking for multiple copies of Drapers for your team?
Pure
Picks
new
new
to pure
To inspire you for your trip to
Pure London, we’ve hand-picked
a gorgeous array of 15 brands.
Check out the details below and
make sure to see each of these
beautiful collections
on their stands.
to pure
GEORGE GINA & LUCY | T54
T: +49 6184 995 5500
E: mail@george-gina-lucy.com
W: www.george-gina-lucy.com
Helen Moore | Q31
T: +44 (0) 1884 860900
E: sales@helenmoore.com
W: www.trade.helenmoore.com
Ariella Couture | J119
T: +44 (0) 20 8883 7288
E: zoe@ariella.co.uk
W: www.ariella.com
new
to pure
Jamie Jewellery | T269
T: +44 (0) 20 8457 1313
E: info@jamiejewellery.co.uk
W: www.jamiejewellery.co.uk
Mint Design | Q32
T: +44 (0) 20 8870 2219
E: simon@mintdesignltd.com
W: www.mintdesignltd.net
Lamb 1887 | T23
T: +44 (0) 845 264 1150
E: info@lamb1887.com
W: www.lamb1887.com
new
to pure
new
to pure
Montique | K115
T: +44 (0) 20 7291 3650
E: sales@montique.co.uk
W: www.montique.co.uk
Nicola Sexton | R647
T: +44 (0) 1284 760011
E: nicola@nicolasexton.co.uk
W: www.nicolasexton.co.uk
MONIYANG | D6
T: +44 (0) 7427 488758
E: info@moniyang.com
www.moniyang.com
new
to pure
TARATATA - ROUGE
PETIT POIS | T103
T: + 33 147 034 483
E: taratata@taratatabijoux.com
W: www.taratatabijoux.com
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Stroppy Cat | D5
T: +44 (0) 20 8994 0242
Email: stroppyc@yahoo.com
Louche | F44
T: +44 (0) 20 7091 1897
E: katie.martin@louchelondon.com
W: www.louchelondon.com
The Pretty Dress
Company | F36
T: +44 (0) 1474 323829
E: james@theprettydresscompany.com
W: www.theprettydresscompany.com
The Style London | G30
T: +44 (0) 20 8838 5979
E: v.robins@signaturexfashion.com
www.purelondon.com
Stand M60