DC magazine is the preeminent luxury lifestyle

ISSUE
DC’s Most Dapper Sportsmen
Featuring Superstar John Wall
PLUS
DC Design House’s Next Sensational Act
District’s Ultimate New Escape
Home Tour: Hunt Country & the Art of Luxe
Horsepower Players
The Season’s Finest Soirees
M O D E R N L U X U R Y. C O M
DC magazine is the preeminent luxury lifestyle publication in the greater Washington, dc, area, acting as the local
authority on topics such as high-end retail, dining hot spots, design trends, and dc’s top tastemakers and personalities.
as part of the award-winning Modern luxury network of regional publications, DC magazine is able to deliver
cutting-edge fashion spreads, international travel features and revealing celebrity profiles, ensuring its content
consistently engages the cultured reader. plus, thanks to a renowned team on the ground with its pulse on the market,
interactive digital brand extensions and unrivaled events, DC magazine excels in capturing the metropolitan lifestyle,
making it a valuable partner for companies wishing to reach dc’s most affluent consumers.
aLsO FROm THE PUBLisHERs OF DC maGaZinE:
f ront d es k d c | ch arit y & s ocial d at ebook
4 4 0 0 J e n i f e r s t r e e t, n W, 4 t h f l o o r , Wa s h i n G t o n , d c 2 0 0 1 5
4 of the top 5
six
out of
the market
The Greater
DC Area is a
leading market
for affluence
in the US
highest-income counties based on median
household income are in the DC Metro Area.
Greater Washington has the highest median
household income in the US, nearly 20 percent
higher than any other major metropolitan region.
SOURCES: 2012 American Community Survey by the US Census Bureau; Greater Washington Board of Trade, 2013 Regional Report
ten
of the Most Educated
Counties in the
US are located in
Greater Washington
SOURCE: US Census Bureau
634
number of International
Weekly non-stop flights
from Greater DC Airports
The Greater Washington Area welcomed
1.8 million overseas visitors
The Greater Washington Metropolitan
Region is home to approximately
660 hotel properties & 106,051 rooms
40
restaurants in
the metro region
received Zagat
scores of 25 or
higher (out of a
possible 30).
SOURCE: Destination DC
SOURCES: Metropolitan Washington Airport Authority and Baltimore Washington International Thurgood Marshall Airport (June 2012);
US Department of Commerce Office of Travel and Tourism Industries (2011); Destination DC
20
5
fortune 500 companies have their HQs in
the washington, DC metropolitan region.
new corporate headquarters have moved here
since 2008, more than anywhere in the country.
SOURCE: Greater Washington Board of Trade, 2013 Regional Report
We are the magazine of
choice for the finest luxury
brands and the influencers
in our community.
We host and support hundreds
of luxury, community & non-profit
events throughout the
greater DC area
Luxury Lifestyle, Affluent Influencers,
the Best Neighborhoods.
We reach our print audience with an unmatched blend of direct
the magazine
residential mail, public place, luxury hotel, newsstand and event
DC Magazine
delivers the
luxury local
market like
no other
distribution throughout DC and the surrounding metro areas. This
happens selectively in only the top neighborhoods
and retail zones and delivers an unparalleled audience.
[digital savvy]
We have a higher number of
app downloads and more interaction
with our apps than any other local luxury
lifestyle magazine. Our extensive email
database and a thriving social network
of active Facebook fans and Twitter
followers further enhance our digital
engagement with readers.
C o n t e n t t h at e n g a g e s
a f f l u e n t, e d u c at e d c o n s u m e r s
$357,600
Average Household Income
h o l d c o l l e g e d e g r e e s : 82%
hold post-grad degrees: 36%
76% an advertiser
have visited or contacted
Sources: Ipsos Mendelsohn 2012 Affluent Adults Hhi $100K+;
2011 GfK MRI DC magazine Reader Profile Study
the basics
Male/Female...................................................................35%/65%
Average age..............................................................................42
82%
who is reading
of our readers
prefer to buy
luxury brands
Post-grad degree.................................................................. 36%
Own their own home......................................................... 89%
Married/partnered................................................................ 59%
engagement
Readers per copy.....................................................................4.2
Median time spent with an issue.................................. 59 min.
DC magazine?
Appealing
to the Most
Active Luxury
Consumer
College grad......................................................................... 82%
Have read 3 out of 4 copies................................................ 60%
affluence
Avg. household income.............................................$357,600
53%
of our
readers find
DC magazine
resourceful when
shopping for
luxury goods
Avg. net worth.......................................................... $2,019,800
Avg. home value........................................................ .$1,363,600
Avg. investment portfolio....................................... $1,073,400
taking action
As a result of reading DC magazine
Visited or contacted an advertiser.................................. 76%
Attended an advertised event............................................16%
Visited an advertiser’s website............................................ 41%
SOURCE: 2011 GfK MRI DC magazine Reader Profile Study, Audience $150K. AAM Audited.
advertisinG in DC MaGaZine Was one
the best decisions We Made as a neW
business. We Gained iMMediate visibility
in one of our tarGeted Markets and
had our first call and sale Just a feW
days after our ad appeared. We also
appreciate the collaboration and
support froM our rep Who facilitates
introductions to coMpleMentary
businesses and supports our events.
it’s a refreshinG business relationship.
r e s u lt s
WhaT our
aDverTisers
are sayinG
abouT DC
maGazine
miRiam LiGGETT, PREsiDEnT/CEO
sOLiLOQUy BRiDaL COUTURE, LLC
your ears were probably
burning on thursday afternoon
as i raved about my wonderful
association with DC magazine.
Just wanted you to know that i
am grateful and appreciative.
the care, effort and mindful
appreciation you offer your
advertisers is not the norm
and neither is progressions the
norm. i believe that is why we
work well together. keep up the
fab job and thank you again for
making it easy to do business
together.
CinDy FELDman
PROGREssiOns saLOn
sPa sTORE
With much satisfaction, the tailored man has
been advertising with DC magazine for the past
2 years. We have seen a significant increase in
sales and influx of referrals, with rate of investment
being muti-fold. the positive developments are
not only due to advertising with DC magazine but
also due to the diligent efforts taken by publisher
peter abrahams and account manager kristin
ikenson to promote our business. DC magazine
stands apart from other publishing ventures with its
signature care for client personalization, infusing
consistency and maximizing market readership,
facilitating rewarding networking and superior
exposure. further, you are not just working
with an account representative but rather with a
strong team genuinely interested in making the
deal mutually worthy.
sanJay DasWani
THE TaiLORED man
40%
50,000
circulation
distribution
targeting the
most affluent
readers in
Washington,
DC and beyond
our model
A custom survey conducted by MRI reveals
a reader profile that embodies what most
luxury retailers and markets would call
“the perfect luxury demographic,” a highly
engaged audience with a strong interest in
fashion, style and luxury goods that earns
more and spends more than the readers of
any other local magazine.
210,000
readership
Direct Residential Mail
These copies are direct-mailed to homes in the most affluent zip codes in
the greater DC area, as well as congressional and lobbyist offices.
30%
public place
Top-tier salons, private golf clubs, select retailers, medical and professional
offices and private jet terminals are among the premier public locations
displaying copies, adding significant breadth to our audience.
20%
Luxury Hotels
Placed in-room and with concierges in the finest hotels, these copies
reach the discerning traveler.
5%
Select Newsstand
With targeted precision, our magazines are out to get the most exposure
from airports, Barnes & Nobles, and boutique newsstand placement
throughout the city.
5%
Event Distribution
Our magazines will always be at the most important, most exclusive,
can’t-be-missed events throughout the year.
★
Digital Distribution
Tablet devices and smartphones are reinventing how our readers consume
content. Accordingly, DC magazine is available in both app and digital
edition formats.
SOURCE: 2011 GfK MRI DC magazine Reader Profile Study, Audience $150K. AAM Audited.
marketing
a 360-DeGree
plaTform for
branDinG
impaCT
digital advertising
• online advertising on modernluxury.com and through custom–designed microsites and videos
• digital editions with interactive links and enhanced advertising options
• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list
• Mobile apps with customized in-app interactivity
• social media campaigns reaching our dedicated facebook fans and twitter followers
events & promotion
• event creation—exclusively tailored events for highly targeted local influencers
• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances
among leading upscale brands
• event sponsorships that leverage our high-profile local and national partnerships. DC magazine offers advertisers affiliations
with complementary organizations and generates additional brand exposure to a broader, more involved audience.
full-service custom publishing
• custom print and digital ad design services
• custom print and digital advertorial layout design, photography and creation
• print and digital high impact unit concept and creation
• photography for special events
January/february | best of the city issue
aD CLOsE: DEC 1, 2012 | maTERiaLs DUE: DEC 1, 2012 | On saLE: Jan 1, 2013
this highly anticipated feature includes the best of what’s new and upcoming in our city, with extended beauty coverage.
special sections: top Health & Beauty experts; restaurant Week guide
march | sprinG fashion and hoMe desiGn issue
aD CLOsE: FEB 1 | maTERiaLs DUE: FEB 1 | On saLE: maR 1
the latest in seasonal trends and styles in fashion and home design.
special sections: Premier & Private Dining; Charity & social Datebook; Venue masters
april | Men of style issue
aD CLOsE: maR 1 | maTERiaLs DUE: maR 1 | On saLE: aPR 1
our annual Men of style portfolio. plus: men’s fashion, best-in-class automotive and more!
special section: spring market
may| suMMer travel issue
aD CLOsE: aPR 1 | maTERiaLs DUE: aPR 1 | On saLE: may 1
editorial calendar
ulTimaTe
in-The-knoW
aCCess To a
luxury lifesTyle
our award-winning array of dreamy destinations both near and far.
special section: shop! DC
June | the niGhtlife and entertainMent issue
aD CLOsE: may 1 | maTERiaLs DUE: may 1 | On saLE: JUn 1
our hippest issue of the year, covering the artists and venues that make our city buzz after the sun goes down!
special section: Best of Bridal
July/august | restaurant issue
aD CLOsE: JUn 1 | maTERiaLs DUE: JUn 1 | On saLE: JUL 1
our annual collector’s edition! this award-winning issue serves up our city’s hottest restaurants, best dishes, top chefs and
influential personalities in the food and restaurant world.
special section: restaurant Week guide
september | fall fashion issue/WoMen of style
aD CLOsE: aUG 1 | maTERiaLs DUE: aUG 1 | On saLE: sEP 1
our most glamorous issue of the year! our collection of lust-worthy fashion and accessories.
special section: Premier & Private Dining
october | Winter travel issue
aD CLOsE: sEP 1 | maTERiaLs DUE: sEP 1 | On saLE: OCT 1
our annual ski report and other worldly destinations. plus: weekend escapes.
special sections: shop! DC; top Health & Beauty experts
november | philanthropy issue (plus: Gift Guide/JeWelry and Watches)
aD CLOsE: OCT 1 | maTERiaLs DUE: OCT 1 | On saLE: nOv 1
this feature salutes local do-gooders who have gone above and beyond for our cities’ charities.
special section: Dynamic Women
december | arts and poWer issue
aD CLOsE: nOv 1 | maTERiaLs DUE: nOv 1 | On saLE: DEC 1
our exclusive Modlux power register of the super-smart, super-talented and super-connected cultural set.
special section: Holiday gift guide
advertisers
DC maGazine’s
DisTinGuisheD
branD
parTners
action coach dc
alison beshai styling
amazon andes
amphora catering
an american in paris
arlington arts center
aston Martin tysons
b&b italia usa
bacardi usa
basler
bebe
best buy
bisoux salon
blackberry
bloomingdale’s
boconcept
brooks brothers
c Wonder
cadillac
calligaris
casey trees
chanel
charlie palmer
chevy chase pavilion
city center
coldwell banker
color bar studio
convergent Wealth
corcoran Gallery of art
core 72
criswell automotive
crystal city bid
david yurman
dc central kitchen
dc Jazz festival
dr. ronald pearlman
dr. daniel cave
dr. youssef obeid
ducard vineyards
dulles electric
dzein studio, llc
early Mountain vineyards
edens
eileen fisher
elie tahari
elysee 360
emily Grace
ermenegildo Zegna
euro Motorcars
evers & company
faber castell
fairmont dc
fairmont hamilton princess
federal realty
ferguson
ferragamo
ford Motor company
forma design
four seasons Washington
Gant
Geoffrey lewis, ltd
Georgetown bid
Georgetown opticians
General Growth properties
Goodstone inn and estate
Greater reston arts center
Grooming lounge
hammond Wilson
heart of america
hermes
hosaka dental
hsbc bank usa
human rights campaign
hysteria
icon Galleria
il forno
ilene brostrom
imagination stage
intermix
J&G steakhouse
J. hodges + associates
J. lambeth & co.
kabin
karma by erwin Gomez
kent 7 vurwen
kentlands Mansion
kohler company
l’artisizn lily
lafayette 148
lagardere unlimited
lifetime fitness
logan 14
long & foster
luigi parasmo salon
lvMh
Macy’s
Marriott
Mayflowers
Medalase aesthetic centers
Mercedes benz usa
Meridian point
Miller coors
Mind your body oasis
MJ valet
Moda optic
Mr. porter
Multiflor
neiman Marcus
nest 301
net-a-porter
newseum
occasions catering
oliver peoples
oronoca
park hyatt Washington
parma Medi-spa
partner Md
perfect planning
pn hoffman
poggenpohl
premium outlets
prG hospitality
progressions salon and spa
Qatar
renu Med spa
rice restaurants
ridgewells catering
rise events
roche bobois
room & board
rostami oculo-facial plastic
consultants
ruff plastic surgery
saks fifth avenue
salamander resort & spa
savvy rest
seasons 52
sheridan MacMahon, ltd
siqin
skincando
smile design studio of
bethesda
soliloquy bridal couture
sony electronics
south moon under
spilled Milk
st. regis dc
stellar smiles
strawberry Milk events
swatch Group
tabandeh
take 5 boutique
the eyewear Gallery
the frye company
the Graham
the huxley
the Jefferson
the tailored Man
the vein clinic of Washington
tiny Jewel box
tourneau
transformer Gallery
tripper bus
trousseau
true story studions
ttr sotheby’s international
realty
urban country
urban pace
vastu
vein clinics of america
voorthuis opticians
W salon
Washington deluxe
Washington fine properties
Washington Medical hair
clinic
Westin Georgetown,
Washington, dc
Windows catering
Wolf trap foundation for the
performing arts
Zilli
Zoe boutique
the
modern luxury
network
national
Reach,
community
Expertise
Modern Luxury is the preeminent luxury lifestyle publisher in the US with 45 titles spanning the top markets in America.
Whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an
in-depth review of city hot spots, Modern Luxury excels in capturing the urbane metropolitan lifestyle. Modern Luxury
benefits from the management services of Cumulus Media – a partnership that reaches more than 140 million unique consumers
each month. As the nation’s largest pure play radio broadcaster, Cumulus Media runs and operates 570 stations in 120 US
cities, as well as a nationwide radio network serving more than 4,000 radio stations.