combat - KangaROOS

SPRING SUMMER 2013
KangaROOS Corporate Story
KangaROOS Corporate Story. Vom Laufschuh zur Lifestylemarke.
KangaROOS revolutioniert den Markt seit über 30 Jahren. 1979 erfunden von Bob
Gamm, passionierter Jogger und Architekt. Gamm konzipiert Laufschuhe mit einer
kleinen Tasche, ein praktischer und unverkennbarer Mehrwert. Das Känguru als Markenzeichen wird Sympathieträger. Technischen Innovationen wie Dynacoil folgt die
Ausweitung der Produkte: KangaROOS sponsert als erste Sportmarke Marathonstars,
Basketballikonen, Footballlegenden, Hockeymannschaften. Vom US-Spitzensport-Ausstatter entwickelt sich KangaROOS zur internationalen Lifestylemarke: mit innovativen
Produkten, neuaufgelegten Klassikern und Collaborationen mit hippen Designern
und Boutiquen. Cleverness plus Coolness plus Sympathie versus Know-how und
Design. Kurze Entscheidungswege intern und ein globales Gespür für Trends lassen
die Marke schnell agieren: kreativ und flexibel! Sportlicher Ehrgeiz ist nach wie
vor Markenansporn: KangaROOS läuft voraus, will erster sein, agieren statt reagieren. KangaROOS kombiniert lange Tradition mit kurzer Reaktion: open-minded und
authentisch - eben fresh. Willkommen im urbanen Lifestyle.
The KangaROOS corporate story. From running shoes to a lifestyle brand.
KangaROOS has revolutionized the market for over 30 years. Bob Gamm, an
architect and avid jogger, founded KangaROOS in 1979. Gamm designed running
shoes with a practical, distinctive enhancement: a small pocket, with the kangaroo
as an appealing logo. With technical innovations such as Dynacoil, the product line
continues to expand. KangaROOS was the first sports brand to sponsor marathon
stars, basketball icons, football legends, and hockey teams. KangaROOS developed from an American sports outfitter into an international lifestyle brand, with
innovative products, reissued classics and collaborations with hip designers and
boutiques. KangaROOS is cleverness plus coolness plus likeability, versus know-how
and design. With fast internal decision-making and a feel for international trends,
the brand can react quickly: it‘s creative and flexible! Sporting ambition is still the
brand incentive. KangaROOS runs ahead of the pack, and is the first to act instead
of merely react. KangaROOS combines tradition with quick reaction: open-minded
and authentic – just fresh. Welcome to the urban lifestyle.
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3
KangaROOS
enters
Europe
Bernd Hummel
starts as licencee
for KangaROOS.
NASA AND PATENTED
“DYNACOIL”
Opening of the KangaROOS
laboratory in USA – 10,000
sqm devoted to athletic shoe
testing. After consultation with
NASA engineers, Dynacoil –
a 3 dimensional woven-coil
fabric is born.
PAYTON FOUNDATION
KangaROOS support the Payton Foundation in
memory of one of the greatest NFL players of all time,
Walter “Sweetness” Payton.
WWF KANGAROOS
Rick “The Dog Faced Gremlin”
Steiner of the World Wrestling
Federation wears KangaROOS.
KANGAROOS SPONSORS
NFL LEGEND WALTER
“SWEETNESS” PAYTON
1979
1981
1983
1984
1985
1986
1988
USA OLYMPIC
RUNNERS
US Olympic runners John
Walker and Ray Flynn
wear KangaROOS, as
do various athletes from
motor racing, tennis and
aerobics.
EXPANSION
KangaROOS developed
new collections: apparel,
bags, watches. Sales reach
21 countries in Europe
as well as throughout the
Americas.
1990 1991 2001 2008 2009 2011 TODAY
KANGAROOS IN THE
NBA AND MLB
MLB superstars Ozzie Smith,
Vince Coleman and Ron Darling,
and basketball’s Clyde “The
Glide” Drexler wear the brand.
FROM HUMBLE
BEGINNINGS
KangaROOS became
a top 5 sports shoe
brand in the USA.
BORN IN THE USA
USA was in the midst of a fitness craze. American
architect Robert Gamm had a revelation – frustrated
with where to keep his coins and keys whilst running,
he developed a pair of shoes with a small pocket.
European Domination
KANGAROOS
TODAY
KangaROOS launches
in Asia and now sells
product in over 60
countries worldwide.
HAPPY BIRTHDAY
KangaROOS celebrates their
30th anniversary.
Patta x KangaROOS
ROOS jumps back in the game
Combat
7
71490-830
COMBAT
71490-770
COMBAT
71490-680
COMBAT
Fabric: Nylon & Suede & Synthetic
Colourway: Olive
Sizes: 36 – 47
Fabric: Nylon & Suede & Synthetic
Colourway: Neonyellow
Sizes: 36 – 42
Fabric: Nylon & Suede & Synthetic
Colourway: Magenta
Sizes: 36 – 42
71490-000
COMBAT
71490-200
COMBAT
71490-400
COMBAT
Fabric: Nylon & Suede & Synthetic
Colourway: White
Sizes: 36 – 47
Fabric: Nylon & Suede & Synthetic
Colourway: Grey
Sizes: 36 – 47
Fabric: Nylon & Suede & Synthetic
Colourway: Navy
Sizes: 36 – 47
71490-490
COMBAT
71490-870
COMBAT
71490-620
COMBAT
Fabric: Nylon & Suede & Synthetic
Colourway: Almostroyal
Sizes: 36 – 47
Fabric: Nylon & Suede & Synthetic
Colourway: Poolgreen
Sizes: 36 – 47
Fabric: Nylon & Suede & Synthetic
Colourway: Prawn
Sizes: 36 – 47
COMBAT
Combat Suede
8
47072-502
Combat Suede
47072-441
Combat Suede
47072-847
Combat Suede
Fabric: Leather-Textil-Synthetic
Colourway: Black / Charcoal
Sizes: 36 – 47
Fabric: Leather-Textil-Synthetic
Colourway: Navy / Royal
Sizes: 36 – 47
Fabric: Leather-Textil-Synthetic
Colourway: Galapagos / Flyhigh / Peanut
Sizes: 36 – 47
COMBAT
SUEDE
47072-880
Combat Suede
47072-274
Combat Suede
47072-488
Combat Suede
Fabric: Leather-Textil-Synthetic
Colourway: Olive / Green
Sizes: 36 – 47
Fabric: Leather-Textil-Synthetic
Colourway: Charcoal / Attention / Royalblue
Sizes: 36 – 47
Fabric: Leather-Textil-Synthetic
Colourway: K.Blue / Poolgreen / Fluorite
Sizes: 36 – 47
47072-666
Combat Suede
Fabric: Leather-Textil-Synthetic
Colourway: Dark Purble / Lila
Sizes: 36 – 42
Combat Hybrid / Pound
11
47069-010
COMBAT HYBRID
47069-840
COMBAT HYBRID
47069-720
COMBAT HYBRID
Fabric: Leather & Nylon
Colourway: Offwhite
Sizes: 40 – 46
Fabric: Leather & Nylon
Colourway: Khaki
Sizes: 40 – 46
Fabric: Leather & Nylon
Colourway: Orange
Sizes: 40 – 46
47069-400
COMBAT HYBRID
47007-470
POUND
47007-880
POUND
Fabric: Leather & Nylon
Colourway: Navy
Sizes: 40 – 46
Fabric: Leather
Colourway: Royalblue
Sizes: 40 – 46
Fabric: Leather
Colourway: Saladgreen
Sizes: 40 – 46
47007-600
POUND
47007-200
POUND
47007-010
POUND
Fabric: Leather
Colourway: Red
Sizes: 40 – 46
Fabric: Leather
Colourway: Grey
Sizes: 40 – 46
Fabric: Leather
Colourway: Offwhite
Sizes: 40 – 46
COMBAT
HYBRID
POUND
Invader Basic / Invader
INVADER
13
47105-500
INVADER BASIC
47105-600
INVADER BASIC
47105-470
INVADER BASIC
Fabric: Nylon & Leather
Colourway: Black
Sizes: 36 – 47
Fabric: Nylon & Leather
Colourway: Red
Sizes: 36 – 47
Fabric: Nylon & Leather
Colourway: Royalblue
Sizes: 36 – 47
47104-245
INVADER
47104-742
INVADER
47104-864
INVADER
Fabric: Nylon & Leather
Colourway: Blei / Almostroyal
Sizes: 36 – 47
Fabric: Nylon & Leather
Colourway: Neonyellow / Royalblue
Sizes: 36 – 47
Fabric: Nylon & Leather
Colourway: Fluorite / Purple
Sizes: 36 – 47
47104-072
INVADER
47104-060
INVADER
47104-579
INVADER
Fabric: Nylon & Leather
Colourway: White / Attention
Sizes: 36 – 47
Fabric: Nylon & Leather
Colourway: White / Kangaroosred
Sizes: 36 – 47
Fabric: Nylon & Leather
Colourway: Black / Neonyellow
Sizes: 36 – 47
Blaze Nubuck
14
47068-230
BLAZE NUBUCK
47068-300
BLAZE NUBUCK
Fabric: Nubuck
Colourway: Dk.Grey
Sizes: 41 – 47
Fabric: Nubuck
Colourway: Brown
Sizes: 41 – 47
47068-830
BLAZE NUBUCK
47068-500
BLAZE NUBUCK
Fabric: Nubuck
Colourway: Olive
Sizes: 41 – 47
Fabric: Nubuck
Colourway: Black
Sizes: 41 – 47
BLAZE
Lord Low / Majesty Denim / Majesty
16
47092-000
LORD LOW Nappa
47092-850
LORD LOW Nappa
47093-730
LORD LOW Suede
Fabric: Leather
Colourway: White
Sizes: 41 – 47
Fabric: Leather
Colourway: Alga
Sizes: 41 – 47
Fabric: Leather
Colourway: Orange
Sizes: 41 – 47
LORD
47092-600
LORD LOW SUEDE
47092-600
LORD LOW suede
Fabric: Leather
Colourway: Black
Sizes: 41 – 47
Fabric: Leather
Colourway: Red
Sizes: 41 – 47
47065-400
MAJESTY DENIM
47021-000
MAJESTY
47021-500
MAJESTY
Fabric: Textile & Leather
Colourway: Navy
Sizes: 40 – 47
Fabric: Leather
Colourway: White
Sizes: 40 – 47
Fabric: Leather
Colourway: Black
Sizes: 40 – 47
Breeze High / Breeze Low
BREEZE
19
47090-400
Breeze-High *
47090-640
Breeze-HIGH *
47090-830
Breeze-HIGH *
Fabric: Suede
Colourway: Navy
Sizes: 36 – 46
Fabric: Suede
Colourway: Red
Sizes: 36 – 46
Fabric: Suede
Colourway: Olive
Sizes: 36 – 46
47088-390
Breeze-Low *
47088-500
Breeze-Low *
47088-645
Breeze-Low *
Fabric: Suede
Colourway: Cinnamon
Sizes: 36 – 46
Fabric: Suede
Colourway: Black
Sizes: 36 – 46
Fabric: Suede
Colourway: Violette
Sizes: 36 – 46
Hawk / Hawk Mid Suede
21
47071-340
HAWK
47071-500
HAWK
47071-630
HAWK
Fabric: Nappa
Colourway: Dark Brown
Sizes: 40 – 46
Fabric: Nappa
Colourway: Black
Sizes: 40 – 46
Fabric: Nappa
Colourway: Wine
Sizes: 40 – 46
43015-480
HAWK MID SUEDE
43015-720
HAWK MID SUEDE
43015-660
HAWK MID SUEDE
Fabric: Suede
Colourway: Petrol
Sizes: 36 – 47
Fabric: Suede
Colourway: Orange
Sizes: 36 – 47
Fabric: Suede
Colourway: Fuchsia
Sizes: 36 – 47
43015-100
HAWK MID SUEDE
43015-470
HAWK MID SUEDE
Fabric: Suede
Colourway: Beige
Sizes: 36 – 47
Fabric: Suede
Colourway: Royalblue
Sizes: 36 – 47
HAWK
Secret High / Secret Low
22
47077-502
SECRET HIGH
47077-335
SECRET HIGH
47077-406
SECRET HIGH
Fabric: Suede
Colourway: Black / Charcoal
Sizes: 40 – 47
Fabric: Suede
Colourway: Cognac / Chocolate
Sizes: 40 – 47
Fabric: Suede
Colourway: Navy / Red
Sizes: 40 – 47
47078-382
SECRET LOW
47078-141
SECRET LOW
Fabric: Suede
Colourway: Chocolate / Green
Sizes: 40 – 47
Fabric: Suede
Colourway: Sand / Royal
Sizes: 40 – 47
SECRET
47078-506
SECRET LOW
47078-871
SECRET LOW
47078-335
SECRET LOW
Fabric: Suede
Colourway: Black / Red
Sizes: 40 – 47
Fabric: Suede
Colourway: Olive / Orange
Sizes: 40 – 47
Fabric: Suede
Colourway: Cognac / Chocolate
Sizes: 40 – 47
Hoodies
PERFECT
MATCH
25
MEN
T2378-210
Roos American Hoodie
T2378-490
Roos American Hoodie
Fabric: Cotton Sweat
Colourway: Light Grey Melange
Sizes: S – XL
Fabric: Cotton Sweat
Colourway: Eclipse
Sizes: S – XL
T2378-500
Roos American Hoodie
T2378-659
Roos American Hoodie
Fabric: Cotton Sweat
Colourway: Black
Sizes: S – XL
Fabric: Cotton Sweat
Colourway: Cherry
Sizes: S – XL
T0659-750
Roos American Hoodie
T0659-474
Roos American Hoodie
Fabric: Cotton Sweat
Colourway: Orange
Sizes: XS – L
Fabric: Cotton Sweat
Colourway: Angel Blue
Sizes: XS – L
T2378-808
Roos American Hoodie
Fabric: Cotton Sweat
Colourway: Alga
Sizes: S – XL
WOMEN
T0659-660
Roos American Hoodie
Fabric: Cotton Sweat
Colourway: Piggy
Sizes: XS – L
T0659-820
Roos American Hoodie
Fabric: Cotton Sweat
Colourway: Sulphur
Sizes: XS – L
ALL COLOURS
ALSO AVAILABLE AS
T-SHIRT!
What’s in yours? Campaign, Marketing Focus
WHAT’S IN YOURS? The KangaROOS Campaign
27
KEY PRODUCTS 2013
F ocus: COMBAT & INVADER
upport: Integrated and distinctive KangaROOS
S
campaign „What’s in yours?“ in 2013,
Instore campaign for KangaROOS retailers.
29
KangaROOS in Media
KangaROOS IN MEDIA
TRED
BUNTE 03/2011
INSTYLE MEN 04/2011
SHOES-UP 04/2012
SNEAKER FREAKER
PETRA 08/2011
GALA 08//2011
BUSINESS PUNK 01/2012
JOLIE 03/2012
SPORTSWEAR INTERNATIONAL 03/2012
MEN‘S HEALTH 03/2012
SNEAKERS MAGAZINE
MYSELF
05/2012
MYSELF 05/2012
MAXIME 07/2012
COUCH 06/2012
… AND MORE ADS IN
SHOES-UP
LODOWN
STREETWEAR TODAY
ETC …
Famous KangaROOS Fans
31
FA MOU S KangaROOS FANS
GEDEON BURKHARD
Actor and well-known as „Kommissar Rex“
BRUNO EYRON
Better known as „Balko“,
the main character of the RTL
crime series, and for his role
in Quentin Tarantino’s movie
„Inglourious Basterds”
EVA PADBERG
Internationally known top model
(Calvin Klein, Ralph Lauren)
MOSES PELHAM
OLIVER KORRITKE
Known as actor (Bang Boom Bang),
TV show host on MTV, and passionate
sneaker collector with an impressive
archive of sneakers
(in this picture with our Line- and Brandbuilding manager Marco Lachner)
Musician, ECHO awardee, author and
producer of e.g. Sabrina Setlur, Xavier
Naidoo, Glashaus. Sold over 8.6 million
cds. In Fall 2012 he’ll be jury member
of the awarded musician casting TV show
X-FACTOR and launch his new album
„Geteiltes Leid 3“.
© 2012 Bernd Hummel GmbH. „KangaROOS®, ROOS® and the kangaroo device are registered trade marks owned by and used under licence from Asco Group Limited“
LIKE US ON FACEBOOK!
www.facebook.com/kangaroosredandblack
KangaROOS Bernd Hummel GmbH · Tel: +49 63 31 7 10 70 · mail@kangaroos.de · www.kangaroos.de