Intellectual Capital and Training Management in Natural Gas Sector
Transcription
Intellectual Capital and Training Management in Natural Gas Sector
Intellectual Capital and Training Management in Natural Gas Sector IGDAS Case S.Murad SERALIOGLU Head of Technical Training Department IGDAS (Istanbul Gas Distribution Co. Inc.) Tel: +90 216 681 45 30 mseralioglu@igdas.com.tr CONTENTS INTRODUCTION IMPORTANCE OF TRAINING IN GAS SECTOR CONCEPT OF INTELLECTUAL CAPITAL RELATION OF ORGANIZATIONAL EFFICIENCY AND INTELLECTUAL CAPITAL INTELLECTUAL CAPITAL EXPERIENCE OF IGDAS UGETAM IGDAS ACADEMY CONCLUSIONS 1.INTRODUCTION Istanbul Gas Distribution Company, IGDAS was founded at 1986 by Istanbul Municipality for construction of natural gas infrastructure in Istanbul, purchasing and selling all kinds of natural gas‐related equipments an distributing natural gas IGDAS is one of the largest natural gas companies as per many assessment criteria such as subscriber number, number of employees and annual gas sales amount. 1.INTRODUCTION Number of the staff 3000 2706 2580 2000 2003 2004 1500 2408 2219 2109 2009 2011 808 0 1994 1997 2006 Number of the Customer Per Staff 3000 2384 1378 1500 371 499 581 1997 2000 1746 Series1 868 0 1994 2003 2006 2009 2012 Over 5 million Customers Over 5 billion m3 Annual Gas Sale (2011) Over 15.000 km natural gas pipeline Customer satisfaction rate %95 2.IMPORTANCE OF TRAINING IN GAS SECTOR Today, the success of organizations and societies depends on the degree to which they utilize their intellectual capital. That is why, intellectual capital, is considered to be the “hidden treasure” of organizations. Oil and Gas industry, requires high safety and special technologies. Natural gas operations have a structure that need experienced and qualified human resources. Information required for overall safety of natural gas network and safe and sustainable emergency interventions, can be gained by developing employees technically with an effective training strategy. 2.IMPORTANCE OF TRAINING IN GAS SECTOR •The factor that will carry a company to future will be the new values consisting of the values created by its employees, company strategies, company structure, system and processes and relations of the company with its clients and with the society •The success of an organization depends on obtaining information and its ability to re‐process, produce and transmit the information •As the result of this approach “intellectual capital” concept emerged 3.CONCEPT OF INTELLECTUAL CAPITAL 3.CONCEPT OF INTELLECTUAL CAPITAL •Total Value of a Company / Organization •Financial Capital •Intellectual Capital •Human Capital •Skill •Behavior •Intellectual Agility •Structural Capital •Relations •Organization •Innovation and Development 3.CONCEPT OF INTELLECTUAL CAPITAL The term Intellectual Capital is used to mention all intangible sources of organizations at first. The approach expressing the value of the company as the sum of intangible sources and monetary assets is given in Figure Total Value Financial Capital Intellectual Capital Human Capital Skill Behaviour Structural Capital Intellectual Agility Relations Value Division Tree Organisation Innovation and Development 3.CONCEPT OF INTELLECTUAL CAPITAL Intellectual capital has three main constituents. They are namely: human capital, structural capital and customer capital. Human Capital Intellectual Capital Structural Capital Customer Capital 4.RELATION OF ORGANIZATIONAL EFFICIENCY AND INTELLECTUAL CAPITAL The relation in between the organizational performance and intellectual capital concepts is given depending on the traditional and information society mechanisms. Intellectual capital emerges not by the sum of human capital, structural capital and customer capital, but by their interaction and by the synergy that they compose together. If these three capital types do not complement each other and can not operate efficiently, it is not possible to refer intellectual capital. Management Production Finance Traditional Mechanisms Marketing Public Relations Customer Capital INTENSE COPETATIVE PRESSURE Information Society Mechanisms Technology Sustainable Improvemen t Motivation Innovation Sharing Interactive Training Vocational training Basic training IT ‐ Systems Human Capital Structural Capital INTELLECTUAL CAPITAL Today many organizations have realized that the route of providing competitiveness in the globalizing world passes through training and continuous learning. Improvement of the abilities and learning capacities of employees is being deemed necessary for the sustainability of the organization. Whatever the type of training is, it is a process that shall be applied in a planned manner. The main objective within the training process is to cover the determined organizational requirements in the direction of strategy and plans. In other words the trainings being performed shall carry the human resources to the aimed sufficiency level. Relation in between training requirement, objectives and competencies is given in Figure Corporate Objectives and Competencies Relation of Objectives, Competencies and Training Objectives and Competencies of the Position Personal success performing the objectives Person's current level of competence Person's career objectives Difference Difference Difference DEVELOPMENT PLAN Other Activities Training Plan 4.RELATION OF ORGANIZATIONAL EFFICIENCY AND INTELLECTUAL CAPITAL Human Capital Relational Capital Structural Capital Organisational Performance •Michael Porter provides the three basic sources that will provide competition advantage or competitiveness as cost leadership, differentiation and focusing •The basis of cost leadership, differentiation and focusing strategies is the structure composed of human capital, structural capital and relational capital 5.INTELLECTUAL CAPITAL EXPERIENCE OF IGDAS Providing natural gas service to Istanbul being the largest metropolis of Turkey has been a compelling factor for IGDAS in respect of finding and improving methods that will increase its organizational performance. In a period where limited sources are possessed economically and in respect of labour force, large investments are made and a rapid growth is realized. And in this period a natural gas training centre had been established in order to provide training to the personnel of other natural gas distribution companies as well as its own employees. This training facility had been an effective institution on the issues of composition of national profession standards, development of training programs of institutions providing vocational education and bringing them to the European Union Standards level. 6.UGETAM International Gas Training and Research Center After an international tender İGDAŞ signed an know‐How agreement with Gaz de France at 1999 İGDAŞ rapidly activated the project ,started training not only for İGDAŞ personnel but other gas companies workers too. Today UGETAM is the Biggest Natural Gas Training, Test and Certification Center of the Middle East and Balkans UGETAM provides technical training , personal and product certifications , technical consultancy services, book publications, research & development, test , laboratory services. 7.IGDAS ACADEMY IGDAS ACADEMY is the e‐learning platform of IGDAS designed within the scope of change and development management. This project is a comprehensive system that administer all e‐learning ,training and personel development needs of IGDAS. With IGDAS ACADEMY We; •Plan our training activities, •Create training programs with different rules to meet various training needs, •Provide our employees with the functionality to access and monitor all training and development tools through their personal web pages, •Make quick evaluations with the on‐line assessment system, •Monitor the training resources, and •Manage the training budget from a single center İGDAŞ AKADEMİ İGDAŞ AKADEMİ 8. CONCLUSIONS Organizations shall know that the route to success in international competition environment can be achieved with quality and efficiency. And the way to provide quality and efficiency passes through making investment to human. Today the number of technical books published by IGDAS employees have reached 27. These publications are still used as referance source by the Turkish Natural Gas Market. IGDAS continues the distinction of being the school of Turkish Natural Gas Sector. Today about 80% of private natural gas distribution companies are managed by former IGDAS employees. 8. CONCLUSIONS Our adventure that had started with the obligation to perform what has not been done continues in the form of competition of making the best. Growing in numerical indicators such as financial capital, investment amount, sales amount have not been sufficient for us. Our effort is to compose intellectual capital by the effective usage of human source, which is requirement of our century. At the point reached in the area of managing information, assessment and re‐ producing it, IGDAS has became an organization that both “Learns” and “Teaches”. Thank You S.Murad SERALIOGLU Head of Technical Training Department IGDAS (Istanbul Gas Distribution Co. Inc.) Tel: +90 216 681 45 30 mseralioglu@igdas.com.tr