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EDUCATION 20 book 14 CONTENTS introduction 2 TAILOR-MADE EDUCATION 6 Wella community programs 8 Wella education 12 Wella Studios 16 WELLA E-Education 22 Shows & Events 24 Wella Schools Program 28 Salon Professional Brands 34 Wella Professionals 36 Sebastian Professional 58 NIOXIN 70 Clairol Professional 80 Sassoon Academy 86 introduction Hello and welcome to our WELLA Fall/Winter Education Book! As always, I want to thank you personally for your passion and commitment to our portfolio of brands. This book will become a valuable resource to help guide your career with world-class relevant education as we enter our busiest season. How we communicate, build relationships, research, and learn is different than just two or three years ago, and these changes offer tremendous opportunities to us as artists and as businesspeople. We are now buying more online, YouTube is becoming the classroom, and Google is our gateway to the world. We build profiles quickly through social media and through our most prized possession, the smartphone! Here at Wella, we are building digital tools that will allow you to research beauty and fashion, admire and connect with beauty professionals worldwide and build your technical skills, 24/7, from your smart phone24/7! At the same time, we aren’t losing sight of good, old-fashioned face-to-face learning, as we share and inspire each other in a safe and dynamic environment like our NEW World Studio in New York and the Studio in Los Angeles. I firmly believe that you — the successful beauty professional of tomorrow — must balance the pursuit of three key elements: • A mix of live and digital technical training to improve your skills • Learning and implementing business skills so you can reap the benefits of your hard work • Personal development including training in customer service, mentorship and people management My entire WELLA Education Team is ready, willing and able to help you achieve your professional goals! Connect with us at: eEducation- Wellainteractive.com Facebook- WellaEd, #wellahair #wellaeducation #wellalife Professionally Yours, 2 FABIO SEMENTILLI Vice-President of Education, Wella North America INTRODUCTION 3 share your work #wellahair #wellalife follow us @wellaeducation 4 INTRODUCTION 5 tailor-made education Wella believes education is the single biggest driver for growth within our industry. It is with this belief that we offer special programs in your unique Salon. Our Tailor-made In-Salon Education Series is all about celebrating the dynamic team which exists in your Salon. If you would like more info on the education please contact your sales and/or education representative to book your consultation. At Wella we appreciate your ongoing commitment to our brands and the difference you make every day in your clients lives. Our tailor made-in salon program is a valuable tool for you to build your business, inspire your stylists, and help your new hires with on-boarding. As a trusted partner for the professional hair industry we are committed to bringing you relevant education that will benefit your salon therefore welcome to world of our tailor-made, in salon education series. Your Education & Sales team will consult with you to find the solutions relevant to your business goals. LUXURY SERVICE: MAXIMIZING THE SALON EXPERIENCE with ANNA VAUL Anna Vaul has been in education for 15 years. As a stylist, salon owner, and Wella Design Team Artist, Anna understands that strong education's the guiding force behind creativity and success. This is an interactive, hands-on program designed to help stylists and salon owners maximize their potential through the mastery of consultation, service up selling, and retail recommendation. DURATION: 1 DAY 55,000 Global Elite points SPECIAL OCCASION HAIR with CHRIS ROSARIO Become an expert in Special Occasion Hair with Chris Rosario. Chris has an extensive background with the Sebastian Design Team. His individualism and unique approach to hair keeps him a step ahead. A juxtaposition of heritage hairdressing techniques and what’s new he’s always keeping on trend. DURATION: 1 DAY 85,000 Global Elite points 6 MENS CUTTING EXPERIENCE with JOSH WAGNER In this one day, in salon course, stylists will receive true foundational techniques that will allow them the ability to, emulate today's most popular men's trends and equip them with the tools to create their own! This class will touch on fading, edging, sheer over comb, and clipper techniques along with many other traditional barbering trade secrets. Also included: Theory, demos, and most importantly a hands-on portion for the participants. DURATION: 1 DAY 80,000 Global Elite points MASTERING THINNING HAIR with SEAMUS McKERNAN Mastering thinning hair is a class designed to give you the tools necessary to feel confident when approaching clients with thinning hair. The goal of this class is to teach you cutting, color, and styling techniques that can be used to help clients with all different types of thinning hair. DURATION: 1 DAY 85,000 Global Elite points MULTICULTURAL BOOTCAMP WITH DIANE STEVENS This total look learning experience will give you techniques in styling multicultural hair-an invaluable resource for any level of experience in the salon from the front desk to your most seasoned stylist. You will impress your multicultural guests with modern knowledge on smoothing systems, cutting, coloring and styling for highly textured, curly, coily and unruly hair. Learn how to identify different curl pattern types from loose curl to tight & coily while determining its key characteristics and special needs for moisture and/or protein. DURATION: 1 DAY 85,000 Global Elite points EDITORIAL: STYLE & SHOOT WITH ANTHONY COLE Are you looking to build your salons portfolio? This seminar is for you! Allow Anthony to prepare your team to execute an editorial photo shoot with the detail and vision to grace the covers of todays top fashion magazines. This seminar will give you the unique opportunity to learn firsthand what it takes to prepare for such an event. Preparation: What to look for in a photographer, model, wardrobe stylist and makeup artist, etc. Principles Of Design: • Balance • Shape Finishing • Attention to Detail • And Much More DURATION: 1 DAY 95,000 Global Elite points AVANT-GARDE WITH OMAR ANTONIO The "avant-garde" are people or works that are experimental or innovative, they push the boundaries of what is accepted as the norm or the status quo. Allow Omar to inspire you to take hair to the limits in this intense experience of avant-garde styling. Expand your artistic side as you journey through this radical approach to hair and styling with techniques mastered by Omar himself. DURATION: 1 DAY 95,000 Global Elite points SYNERGY: CUT & COLOR WITH CARRERA BAILEY AND DIEGO RAVIGLIONE The primary focus of this class is to give stylists an in-depth look at how shape and texture are affected and enhanced with proper placement and tonal selection both in creative and practical application. The color and placement should complement the shape just as the shape should complement the color and placement. The true artistry of our craft cannot be fully realized without a true understanding of this codependence and how powerful it can be. DURATION: 1 OR 2 DAYS 175,000 OR 345,000 Global Elite points MENTORSHIP: SALON TEAM BUILDING WITH CHRISTOPHER & SONYA DOVE In this seminar gain insight into the many facets of the professional hair industry with the exceptional knowledge and impeccable experience of Christopher & Sonya Dove. With their interchangeable roles as leading stylists, top educators, business entrepreneurs, trendsetters and creative consultants, Christopher and Sonya are still considered the most warm-hearted stylists whom have the utmost highest respect and admiration from their peers. Learn to grow your salon's talent and captivate your team with this powerhouse duo through motivational and inspirational salon building. DURATION: 1 DAY 245,000 Global Elite points SOCIAL MEDIA: DIGITAL SOLUTIONS WITH KELLY EHLERS At EVOKE STRATEGIES we develop digital, social and mobile marketing programs for salon professionals. Whether it’s working with grassroots startups or Fortune 500 brands, our team has the expertise to turn your digital ambitions in to reality. Creating and distributing content through social and mobile platforms is the new way to advertise, promote and build your brand story. Being successful in the digital space allows you to create brand advocates that innately become part of your team, helping to promote and sell your products & services. DURATION: 1 DAY 245,000 Global Elite points TAILOR - MADE EDUCATION INSPIRATIONAL COLOR WITH MARK DEBOLT This seminar will keep you inspired and wanting more. Mark’s passion for hairdressing is met only by his love of enriching the skills of salon professionals at all levels. This two-day seminar will expand your knowledge and creativity behind the chair while maximizing the endless tools and products The Wella Professionals portfolio has to offer. Principles of Design Customizing Color • Theory of Wella Color • Creative formulation • Color inspiration DURATION: 2 DAYS 145,000 Global Elite points SALON SAVVY: THE ART OF BUSINESS EDUCATION WITH ROB CASS Wella proudly presents Salon Savvy-our premium business education program. This program is tailored specifically for salon owners, managers and stylists. The learning will change the way you think about your business and guide you to exceptional results. Customize your seminar experience With the following options: • Retail • Stylist Savvy • Management • Technology • Reception • Marketing • Social Media • Consultation Learn more at www.salonsavvyed.com OR contact your sales consultant Our Wella sales consultants are highly trained to build collaborative business plans, so please call us at 1-800-347-4424. ALL TAILOR-MADE EDUCATION INCLUDES TRAVEL & FEES ONLY 7 GLOBAL ELITE LOYALTY PROGRAM FOR ALL YOUR WELLA, SEBASTIAN AND NIOXIN PRODUCTS. A stylist attending Wella Education returns to their salon to produce 14% more in service and retail sales! Global Elite Education benefits include: • Classes at Wella Studio, LA, World Studio, NY and Toronto • Customized in-salon top artist or tailor-made Education • Sassoon Academy Education in any of their 7 North America locations • Wella Interactive • The Doves • Regional shows & events • ALL Salon Savvy education live or online. • Nick Education • Travel vouchers to *reimburse for hotel and travel Education is essential to growing your business. we want to be your partners in growth. For more information, contact your Salon Professional or CALL global elite at 1-800-583-5422. the doves sassoon academy Salon Masters of Business Advancement with Rob and Julie Cass Wella Sponsored Shows and Events NickEducation.com Global Elite Tour 8 Empowering Stylists With Career-Spanning Support At Wella, we've created the Hairdressers at Heart program to support our industry, partnering with stylists across four pivotal stages of their careers. We're here to advance the salon industry, one stylist at a time. NEW TALENT Elevate your staff’s expertise and your salon’s exposure with Wella’s industry-leading talent development platforms to help your stylists sharpen their skills, increase their product knowledge, and boost your business. SCHOLARSHIPS Industry icon Vidal Sassoon saw education as the key to professional achievement. To honor his legacy, Wella has contributed $1.5 million to fund scholarships for beginning beauty school students and licensed professionals. Applications accepted starting in 2013. CHILDCARE Life is more than just hair, and it doesn’t stop when stylists go to work. Wella can lend a hand when things get hard to juggle by offering discounted childcare,* a salon industry first. COMMUNITY SUPPORT WELLA COMMUNITY P RO G RAMS hairdressers at heart Rally your staff and clients around a good cause in your community and submit a video entry online. We’ll fund 20 of the most popular causes with grants up to $10,000. *See full discount details and areas of service at HairDressersAtHeart.com 9 10 WELLA COMMUNITY P RO G RAMS Hone your craft. Find your edge. At Wella, we’re passionate about supporting the next generation of talented stylists. Our Hairdressers At Heart program is designed to help you push boundaries and grow your skills at every stage of your career. It gives you access to the very best education and resources our industry has to offer. From scholarships and talent development, to childcare assistance and community support, we want to help turn your aspirations into reality. To find out what opportunities are currently available, visit Hairdressers at Heart on Facebook at facebook.com/PGSalonPro Or learn more about the program at HairdressersAtHeart.com 11 Meet the education team “We are the preferred Education partner that inspires lifetime loyalty, excites and empowers ALL Salon Professionals across North America.” Hello Hairdressers! We are so excited to share another season of Education with you! At Wella, we’re committed to being there for every hairdresser at every stage of their career. From beauty school student to seasoned and celebrated professional, we have something to satisfy the curiosity and needs of each and every one of you. Mika Mochizuki Quinn Education Director With this in mind, we are so proud to recognize our inaugural class of our latest career development opportunity. Our Learn, Aspire, Experience Program has provided a real-life look at what it’s like to join our team full time. Congratulations to Vivian Cox, Andrew Lenhart, Hayley Friedel and Todd Lowry for taking steps towards success with Wella! How can we help your build your career this season? • Wella Professionals – Reshape how you see color this season with our NEW Koleston Perfect Innosense! Our innovative new color is perfect for those of us who can be a little sensitive. A perfect complement to care for this new color is NEW Wella Elements – free of all the bad stuff so you can indulge consciously! For those that like to luxuriate, Illumina color followed by our NEW Wella Luxe Oil care & treatment is just the thing! If you haven’t yet tried going foil free with Color ID, ask your Educator how you can learn more! • Sebastian Professionals – The latest collection of cuts and styles features artistic interpretations of global inspiration. Keep your creativity alive and get to know our creative team as they lead the movement towards where past, present and future merge. • Nioxin — For those that want thicker hair today and stronger, longer hair tomorrow, you must try Diamax Advanced! Let us introduce you to our full range of care, treatment and styling products that create the total look of the thickest, fullest hair possible. Ask your educator for more information. We invite you to let us customize an education plan that turns your possibilities into your reality! 12 Sandy Arthur Field Education Leader Heather Schwingle Field Education Leader WELLA EDUCATION 13 spotlight on FIELD EDUCATORS Tara Mahoney-Cobb Tara Mahoney-Cobb is celebrating her two-year anniversary with Wella and her ability to grow business through Education is highly valued by her salons. Tara’s rich industry experience keeps her focused on what matters most — the Stylist. Tara believes in Education plans that drives tangible results for her salons – both in growing their talent, motivating their staff and increasing their bottom line. Her favorite product is Wella’s Illumina Color because it allows Stylists to offer amazing, luxurious color results while expanding their clientele and service dollars. Field Education Manager – Baltimore, MD Joey DeFalco Joey DeFalco is celebrating his two-year anniversary with Wella and has quickly been recognized as a rock star. Joey’s positive professionalism combined with his can-do spirit enables amazing things to happen and people to have fun. He takes a thoughtful approach when helping his salons find new excitement through the power of Education. His favorite product is Wella’s Koleston Perfect Pastel Developer. “Pastel Developer is a medium unlike any other. It lends the ability to create limitless tones, while also affording you the opportunity to intensify, modify or change both natural and artificial pigment. I believe Pastel Developer is the key to unlocking the full potential of Koleston Perfect.” Field Education Trainer – New York, NY Christine Kelleher Christine Kelleher just celebrated her one-year anniversary with Wella and is the ultimate professional, quickly being recognized for her collaborative efforts to delight salons with her sales partners. Recognized as the key link between the company and the salon, Christine brings a behind - the - chair realness that inspires stylists and enables salon owners. Her favorite product is Wella Professionals Oil Reflections for its multipurpose benefits. “I mix it with Curl Craft mousse for shiny defined curls, add it to Enrich Conditioner for a quick deep treatment or after hair is blown out smooth for a beautiful finish." Field Education Trainer – Philadelphia, PA 14 Mary Lenoch Mary Lenoch just celebrated her 10-year anniversary with Wella and has recently been promoted as the education expert in her market. Mary has an extensive background in the chemistry part of the industry and she shares this passion with stylists and salon owners through educating them to advance their skills. Her favorite product is the Wella Koleston Perfect Red Series, for their warm and cool Intense Reds with beautiful shine and staying power. A must have for every stylist who wants a beautiful red shade. Field Education Expert – Coralville, IA WELLA EDUCATION Dorothee McNellis Annie Marshall Dorothee McNellis just celebrated her 13-year anniversary with Wella and has been recognized as the Global Creative Business Builder of the Year. She has great passion for the working hairdresser. She has partnered with many stylists and salon owners and effortlessly worked side by side with them to grow their skills and businesses to new heights. Using her strength and love for the industry she is successfully leading BSG Central/West Education Team. Sales and Education Specialist – La Mesa, CA Annie leads Sales and Education in the San Diego market for Clairol Professional and Wella Color Charm. She brings a great mix of industry expertise, passion and energy to her job. She excels as a trainer and is always willing to help others in need. She builds collaborative relationships with stylists, customers and her team. Her favorite product is Sebastian’s Shaper Plus, as it gives her the versatility and support to create beautiful hair. Field Education Manager – Denver, CO Carla Kootsillas Carla Kootsillas just celebrated her one-year anniversary with Wella and has great passion for education. Her strengths lie in developing signature color with great depth and dimension and customized haircuts. She uses this strength to help stylists and salon owners build their identity in the marketplace through creating their own Trends and signature services. Her favorite go-to product is Sebastian’s Shaper Zero Gravity for its versatility. “I can use the can as a curling tool and a smoothing tool. I can spray the can sideways, upside down, and right side up… I am a right-brained stylist who needs a product that is as vast as my creative mind.” Field Education Trainer – Decatur, GA 15 the studio WORLD STUDIO 599 BROADWAY (CORNER OF HOUSTON & BROADWAY) 3RD FLOOR NEW YORK, NY 10012 1-212-399-8800 The STUDIO LOS ANGELES 6109 DE SOTO AVE. WOODLAND HILLS, CA 91367 1-818-999-5112 TORONTO 5800 AVEBURY RD. MISSISSAUGA, ON 1-800-419-3552 TORONTO, CANADA NEW YORK CITY, NY THE STUDIO, LA register at studioreg.im@pg.com or contact our studio concierge aT 1-800-422-2336 WellaINTERACTIVE.COM 16 WELLA STUDIOS Studio policies STUDIO INFORMATION Located in the pulsating hearts of the world´s top cities, Wella Studios offer the latest information in technical development and trends in hair, fashion and lifestyle. NEW SPECIAL COSMETOLOGY SCHOOL GRADUATE PROGRAM Congratulations, cosmetology school graduate. Wella wants to help you continue to grow on your journey to success by extending to you a discount on continuing education at our studios. We offer classes in Wella Professionals, Sebastian Professional, NIOXIN and Clairol Professional. Enrollment pricing based upon receiving your state professional license. • 3 months, receive 50% off tuition • 6 months, receive 25% off tuition • 1 year, instructors receive 10% off tuition Upon registering with our Studio Concierge, please provide your license number, date of license receipt and cosmetology school name. HOW TO BOOK/PAYMENT TERMS Call our Studio Concierge at 1-800-422-2336 to make a reservation. Option 1: Pay with MasterCard, Visa or American Express. Option 2: Speak with our Studio Concierge about payment by check or money order. As soon as your payment is received, you will be registered for the seminar. Confirmation letters will be sent out 4 to 6 weeks prior to the seminar date, along with the information on which tools you will need to bring. New discount for multiple classes booked at same time: Receive 20% off for each class of equal or lesser value (based on class pricing). Full payment must be received at the time of registration for the seminar. Only one reschedule per canceled seminar, which must be rescheduled within 30 days. Discount will only be honored when classes are paid for at time of booking. Please call our Studio Concierge for more information. CANCELLATION POLICY Cancellation requests must be made in writing at least 30 days prior to the scheduled seminar date. If a salon cancels after the-30 day minimum or does not attend the registered seminar, payment will be forfeited. Occasionally, course content will change as a result of new information and product development. Studios reserve the right to update their courses and guest stylists without notice. facebook.com/WellaeEd For further information on our terms and conditions, please contact your nearest studio 17 TECHNICAL EXCELLENCE MEETS INSPIRATION The studios bring professional hairdressers together to elevate mastery and unleash talent at any stage in your career. They offer education tailored to your needs. Whether you want to improve on the fundamentals, learn a new technique or increase your salon’s revenue, there is a studio seminar just for you. The studio team will be your partner in achieving your goals. You will leave the studio feeling rejuvenated, reinspired and recommitted to yourself, your craft and your clients. In addition to core seminars, the studios host guest artists and visionaries who are set apart by their creativity and expertise. Highlights include Patrick Cameron’s Long Hairdressing, Alexandra Matiz’s Sensual Reds and Blonde Temptation and Nick Berardi’s Blueprint to Haircutting. CORE CLASSES The studios have a robust lineup of core classes which include color, cut and styling at all levels (from essential to expert). The Wella MCE (Master Color Expert) course is a signature seminar and is the pinnacle of color classes offered. It is a two-week (broken into one - week sessions) immersion into all aspects of color mastery. Participants will graduate as certified Master Color Experts. LEADERS IN THE BEAUTY INDUSTRY Our Studio Artists possess superior technical mastery in color, cut and styling, providing the inspiration and motivation to assist in elevating your own skills and techniques. Joshua Calderon Studio Lead Artist – World Studio, NYC My favorite seminar: “Master Color Expert Program. I believe it truly elevates colorists in our industry to a higher level of technical ability while helping to advance their careers.” Success Story: “One recent graduate of our MCE program, Ricky Mason of Richard Scott Salon, has been chosen to be a presenter in our Ready, Set, Go Salon Career Class.” David Nieves Studio Artist – World Studio, NYC My favorite seminar: ”I love Color Correction. It allows the individual a huge change in perspective. For many participants, you can really see and feel the difference in their confidence.” Success Story: ”Expanding color techniques has allowed our attendees to be more efficient. They are able to devote more time to creativity and setting their own standards of excellence.” Michele Catalanello Studio Artist – Studio, LA My favorite seminar: Creative Immersion, it opens your mind to look at hair in a different way and gives you the building blocks to creating something unique and inspirational. Success story: "I love hearing from people that I've touched and how I changed their lives and careers through my inspiration, coaching and mentoring — it's the most rewarding experience. I feel blessed to have the opportunity to make a difference." 18 Success Story: ”Stylists in this seminar connect with me afterwards just to tell me that they are pushing themselves and gaining new clients. I love that.” Lynette Tatum Studio Lead Artist – World Studio, NYC My favorite seminar: “TV Editorial. I love this class because of the mentorship. This class helps them understand the collaboration with the wardrobe stylist, makeup artist, and photographer to communicate their vision.” Success Story: “Last season we had an attendee, Olga Shamatrina, enter from About Faces Salon, and I knew she had an amazing shot. She made it to the finals and won silver in Young Talent.” THE STUDIO TEAM SASSOON ACADEMY at the WORLD studios Sassoon is one of the world’s most renowned and exciting academies, and is therefore a natural partner for the World Studios. WELLA STUDIOS Victoria Thurman Hall Studio Lead Artist – Studio, LA My favorite seminar: “Creative Color is an amazing seminar. We create an environment that removes the fear of taking chances. By utilizing color theory, we help you push yourself artistically and take your clients color to the next level.” Sassoon Academy offers its innovative abc, Creative and Collection courses in both the LA and NYC World Studios. These courses provide in-depth insight into the popular Sassoon Academy proprietary methods via live demonstrations, step-by-step instructions, finished models and hands-on work sessions. All courses are led by Sassoon Academy instructors and are available in a variety of time frames, giving the busy hairdresser several choices for enjoying Academy education. “Education is the key to success, and ongoing education can raise the level of technique within hair design. By sharing the same dedication to learning that has defined Sassoon, the World Studios are the perfect places to learn the Sassoon technique.”Traci Sakosits, Sassoon North American Creative Director Sassoon Academy ABC Demo and Hands-On • ABC is devoted to the touchstone techniques used by Sassoon-trained stylists, allowing you to observe truly perfect lines, graduation, layering and the combinations of these techniques with color as an influence. • Demo is a look, learn and ask class. The hands-on course includes a model workshop. • Boost your skills and knowledge to give yourself the confidence to expand your repertoire and develop your talents. DURATION: ½ Day & Full Day Sassoon Academy Creative Demo • Using ABC as the foundation, this demo focuses on building creativity and integrating current cut trends into the renowned Sassoon color placement. • Look, learn and ask class. • Top Sassoon Academy instructors guide you through both cut and color techniques that you can translate into your salon work. Duration: ½ Day Sassoon Academy Collection Evening •Discover where the Sassoon team gets their trend vision and how they translate it into their signature cuts and color placement. • Look and learn evening with live models. DURATION: 2 Hours 19 be inspired by excellence exclusive Studios Wella PROFESSIONALS PARTNERSHIP Our guest artists are the visionaries of the future, the undisputed crème de la crème of the industry. Their creativity along with their expertise in color, cutting, technical work and styling has set them apart from the rest. SENSUAL REDS WITH ALEXANDRA MATIZ • Achieve variations of reds from soft and natural to vibrant shades. Master correction techniques to become the red expert in your salon. • Hands-on model workshop. DURATION: 1 Day BLONDE TEMPTATION WITH ALEXANDRA MATIZ • Best application practices and the theory of blonding, double processing, creative glazing, low lighting, and toning techniques. Ensure perfect, tailor-made blondes every time. • Hands-on mannequin and live model workshop. DURATION: 2 DAYS LONG HAIRDRESSING WITH PATRICK CAMERON • The latest in long hairdressing techniques. • Two one - day sessions with different techniques taught in both courses. Choose both days for total immersion and savings. • Hands-on mannequin head workshops. DURATION: 1 DAY AN EVENING WITH PATRICK CAMERON – BACKSTAGE MAGIC • A behind-the-scenes look at what goes into on-stage presentations. Learn how to plan, prepare and present an amazing stage show. • Look and learn as Patrick presents his live models. DURATION: 2 HOURS 20 MASTERING MULTICULTURAL HAIR WITH DIANE STEVENS • A comprehensive overview on multicultural and textured hair with a variety of different approaches to bring out the best results for your environment. • How to identify different curl patterns and needs; cutting, coloring, smoothing, and finishing techniques. DURATION: 1 DAY BLUEPRINT TO HAIRCUTTING WITH NICK BERARDI • Strong foundations in precision cutting and styling. • Hands-on mannequin workshop. DURATION:2 DAYS MEN’S HAIRCUTTING WITH JOSH WAGNER • Cover everything from traditional fades and flattops to today’s current trends for men. • Hands-on mannequin and model workshop. DURATION: 2 DAYS STYLE SESSION WITH CLAUDIO LAZO • Runway-ready looks for fashion show work and photo shoots. • Hands-on mannequin and model workshop. DURATION:2 DAYS SYNERGY WITH DIEGO RAVIGLIONE AND CARRERA BAILEY • An in-depth look at how shape and texture are affected and enhanced with proper placement and tonal selection, both in creative and practical application. • Explore the critical relationship between color and cut. DURATION: 2 DAYS CUSTOM VIP CLASSES • Take your staff outside of their regular environment to re-energize and inspire at one of our studios where we cater to what you need. • Choose the experience to help grow your business — look-and-learn or hands-on and focus brands. DURATION: CUSTOM WATERCOLOR TECHNIQUES FOR HAIRCOLORISTS • Discover how you can be a hair color artist through various watercolor techniques, unique color combinations and textures. • Develop an inspirational custom look book for future projects. • Demonstration and hands-on workshop. DURATION: 2 DAYS BRIDAL HAIR • Learn different styles for medium to long hair to work with headpieces and dresses to create the perfect look for a bridal party on the big day. • Hands-on mannequin workshop. DURATION: 2 DAYS RAZOR CUTTING ELEMENTS • Foundational elements to successfully use a razor to cut hair. • Gain understanding of product use for different hair types and for tools and equipment used in cutting and styling. • Hands-on mannequin workshop. DURATION: 2 DAYS New SOCIAL SLAM LIVE! Hands-On Social Media Training • Social media tips and tricks from the pros on how to develop your personal or salon strategy and develop your online voice. • Master the social platforms to engage and interact with clients, the media and industry influencers. • Interactive session (bring your laptops and mobile devices). DURATION: 6 HOURS BUILDING YOUR BRAND IN THE SOCIAL MEDIA AGE • Understand where to focus your efforts to engage current and prospective clients. • Learn how to implement a simple social strategy, create successful campaigns and involve staff and stylists to drive business. DURATION: 2 HOURS New New FINISH FIRST: HOW TO INCREASE YOUR BLOW-DRY SERVICES • Services designed to help increase and upsell of blow drying and retail retail products. • Product usage for different hair types and quick techniques for blow-dry services. DURATION: 3 HOURS WELLA STUDIOS portfolio education offerings New SALON HAIR COLORING FOR MEN • Men’s formulation, consultation skills and retailing to grow revenue and and skills. • Classic and modern approaches to gray blending, painting and highlighting. Live model demonstration and workshop. DURATION: 1 DAY New SEXY SCIENCE • The latest explanations and illustrations concerning the structure and chemistry of hair as well as product categories available today. • Learn technical terms and expert opinions accepted by scientists worldwide. • Interactive demonstrations, experiments and discussions DAY 1: ALL ABOUT HAIR STRUCTURE Covers topics like: Hair structure and how it applies to everyday salon services; individual hair chemistry; fundamental product categories and their effects on hair; and global hair textures. DAY 2: ALL ABOUT COLOR Covers topics like: Different artificial color types; theory of color and contemporary color; semi-permanent, demi-permanent and permanent color; and oxidative coloring. DURATION: 2 DAYS Salon Masters of Business Advancement (SMBA) with Rob and Julie Cass, who travel the continent as keynote speakers and trainers, educating and elevating the standards of today’s salon and spa operations. UNIT 1 Chapter 1: Soaring retail sales Chapter 2: Budgeting Chapter 3: Motivating and inspiring your team to be stars UNIT 2 Chapter 1: Marketing that delivers Chapter 2: Reception excellence Chapter 3: Rock solid client retention strategies UNIT 3 Chapter 1: Business Chapter 2: Marketing 2.0 Chapter 3: Compensation strategies to motivate and make you profitable 9 courses over 3 sessions, to be taken independently and in no specific order. DURATION: 2 DAYS 21 At Wella, we know from talking to our Customers how important is to Salon Owners and Hairstylists everywhere. That’s why we’ve designed online education experience that complements our in-salon and studio seminars. Introducing Wella eeducation 22 WELLA E - EDUCATION in interactive online seminars that are Access a wide range of on-demand videos spanning WATCH Like it? Why not share it? wellainteractive.com REGISTER NOW 23 SHOWS & Events Show Schedule: July – Dec. 2014 NATVA The Event Deck at LA LIVE, Los Angeles, CA July 20, 2014 BTC Color Show Hyatt Regency, New Orleans, LA September 14-16 2014 Intercoiffure The Waldorf Astoria, New York, NY October 19-20, 2014 Wella Life Tour Cities and Dates TBD *Show Schedule Subject to Change 24 SHOWS & EVENTS 25 ARTISTry and inspiration live on stage The Wella Show Team continues to bring to you, across the country, live on stage…the amazing talents from our Creative Force! We had another busy show season from July to December, starting with our annual flagship event… The North American Trend Vision Awards! We shared with over 2000 stylists, once again in Los Angeles, the amazing hair artistry from teams across the globe. The Event Deck at LA Live hosted artistic teams from the Netherlands, England, Canada and the USA and of course at this HUGE show we crowned our North American winners from both Canada and the US! We were once again back at the BTC Color Show, this time in New Orleans, with both Wella and Sebastian. The Doves presented INNOSENSE on the main stage while the Sebastian team showcased the latest collection, Totemic. Then the team was in New York for Intercoiffure, bringing to life on stage another wonderful Wella presentation during the evening gala. The Wella Life Tour continued bringing the stylist up-close and personal to our family while continuing to offer a multi-dimensional vision of why Wella is the company to partner with. Stay tuned for more updates and if we will be coming to a city near you! Sharing the newest cutting and styling techniques, while always bringing you the most beautiful color, is what our stylists do best at every event. I am passionate about bringing to life, all the creativity Wella inspires in me, so my team and I will continue to bring you the best shows and events in the industry. See you soon in your city! 26 Melanie Garibay National Show Director SHOWS & EVENTS 27 Partner with the best Together we will unlock your creative potential to elevate the industry. I. Our Mission • Partner with the best schools to produce the most salon-ready graduates • Inspire students to reach new heights • Motivate instructors through advanced education methods and ongoing support II. Products • Professional products from the #1 Global Beauty Company III.Inspiration • School Student Competitions: to elevate skill sets and showcase top talent IV. Education • The best in-class education materials and seminars designed for schools • Studios in Toronto, LA and World Studio NYC, providing cutting, color and styling training at Essential, Exceed and Expert levels • 24/7 access to Online Education V. Ongoing Support • Hairdressers at Heart: features programs that support stylists at four critical stages of their careers • Reward Points for every product purchase • Marketing & Branding Support Contact us at 1-866-MyWella or wellaschoolprogram.com 28 WELLA SCHOOL P RO G RAM 29 PROVIDING INSPIRATIONAl EDUCATION Our goal is to be the #1 professional partner who provides relevant and inspirational education that will improve the lives of salon professionals and their clients. We have over 450 artists from across North America on our creative teams to support your education needs. Through our Studios, In-Salon or Online, we provide color, cutting, styling, product training and business education classes at Essential, Exceed, and Expert levels to give you the skills and the tools to stay at the top of your trade. PARTNERSHIP OPTIONS Wella provides the tools you need. School, Instructor and Student Toolkits are offered through Rewards Points. Toolkits include innovative marketing support such as interactive presentations and e-education, access to competitions, networking opportunities and discounts on products. Call 1-866-MYWELLA to sign up today. 30 Our industry embraces its own stars, creating platforms to watch the students of today transform into the artists of tomorrow. Big business needs trusted partners to influence and recruit a new generation. We are always in search of talented new professionals to join our teams of artists. In 2014, students will be able to enter the Sebastian What’s Next Awards, Wella TrendVision and Wella Student competition at Premiere. Ask your sales or education partner for more information about these exciting opportunities. WELLA SCHOOL P RO G RAM student competition TrendVision celebrated a record number of entrants and instructor nominations in 2013 with over 500 student entries, and we know that behind every student is an Instructor who nurtures their dream, so we recognized over 80 instructors who were nominated for Instructor of the Year. for more information, go to wellaschoolprogram.com 31 our brands At Wella, we are ALL hairdressers at heart. We believe Hairdressing is an art and a craft that needs to be celebrated and elevated. Following right on the foot step of Illumina Color last year, Wella Professionals is introducing another breakthrough color innovation with Koleston Perfect Innosense. With a new- to- the-world PPD /PTD – free dye Molecule, ME+, it is the first color with reduced allergy risk. Oh, and I almost forgot: practice, practice, practice. But that’s not all! Color Id is the rage in freeing color artists all around the world. Have you taken the step to change to way you do color forever? With Borderline Beauty, our Trend Vision movement for 2014 Fall/Winter and the ReShape prêt-a-porter Collection, you will experiment with new shapes, challenge the norm in textures and show color thru shadow & light. Finally, finish in style with the New Luxe Oil Collection, a lightweight solution to transform the texture of your clients’ hair with 3X the keratin protection. The melting pot of globalization is a constant source of inspiration for hair and fashion. Instead of mixing, matching and replicating existing trends, we examine the crafts of yesterday, deconstruct them and blend them to shape the style of tomorrow.TOTEMIC is far from traditional, but it’s grounded in tradition. It honors the handcraft of hair artistry and celebrates the limitlessness of style.We twist the signs and symbols of traditional culture to summon a global tribe that is uniquely SEBASTIAN. This is TOTEMIC. This is What’s Next. NIOXIN is introducing yet another revolution in fuller thicker hair with up to 11,000 more hair strands! Diamax Advanced will allow your clients to have thicker fuller hair today, stronger longer hair tomorrow. If you are wondering how to build loyalty and business with your male and female clientele, try adding Scalp Renew, Diamax Blowout and Deep Repair Hair Mask to your service menu. You will be amazed at the potential Nioxin can represent in your salons! When it comes to beautiful hair, Clairol Professional has been around the block and learned a few things. And this season, we are coming with BIG news in the world of haircolor: FLARE, ENERGIZED COLOR WITH BUILT-IN GLOSS! Capture the eye with color that’s soft to the touch. Our vivid new shades let you shine without a shade of doubt. That’s because our formula is infused with Omega-Gloss technology -high precision dye molecules that deliver vivid color and conditioning agents that smooth the hair surface for reflective shine, giving the hair an amazing gloss effect. 32 Carole Protat Creative Director WELLA SCHOOL P RO G RAM 33 OUR FOUR ICONIC BRANDS Wella Professionals, the global expert in professional color, is at the heart of Wella’s brands. For Wella Professionals, it’s all about beautiful hair. This is how it’s been for over 130 years. Today, Wella Professionals is your full-service partner and is always there for the world’s most passionate hair experts. 34 NIOXIN, the #1 stylist-recommended brand in the USA for combatting thinning hair, takes a unique approach to answering thinning needs and restoring confidence in men and women who suffer from thin-looking hair. Taking inspiration from skincare, NIOXIN’s innovative and revolutionary technology treats the hair by optimizing the scalp environment to deliver thicker denser-looking hair. SALON P ROFESSIONAL B RANDS As the world’s most fearless salon brand, Sebastian Professional enables you to be at the forefront of “What’s Next.” Sebastian stirs up the norm with editorial stylists and up-and-coming style visionaries. Dare to dream and unleash your creativity for unlimited reinvention in hairstyling. Clairol Professional is all about helping you unleash your unique creative vision. As a part of Wella Professionals, Clairol Professional is acknowledged as a leader and has become synonymous with great color and healthy-looking hair. 35 36 WELLA P ROFESSIONALS TRENDVISION 2014 FALL / WINTER 37 BORDERLINE BEAUTY MOVEMENT Borderline Beauty A changing world demands a new perspective: what is deemed borderline today, will be the beauty of the future. Trailblazing experimentalists venture beyond the boundaries of age, color and shape, connecting the real and virtual, future and past, human anatomy and android artifice, to create an unexpected, almost alien aesthetic. Is there beauty beyond the horizon? Yes, but not as we know it. 38 Anatomy of Shape Autumn / Winter 2014 sees experiments with a new shape language in hair: pushing the boundaries of old beauty norms, shapes in hair are set in deliberate contrast against the shape of the head to find surprising new lines of beauty. This has inspired hair, casting, locations, wardrobe and the way the models are placed in the settings. WELLA P ROFESSIONALS RESHAPE COLLECTION 39 DECONSTRUCTION PROJECT YOU HAVE BEEN CHOSEN FOR AN EXPERIENCE UNLIKE ANY OTHER You're about to enter the Desconstruction Project.It's a joutney to erase old habits and to renew your spirit with an opportunity to interact, and revolutionize your artistry Atelier artists: Mark Debolt Anna Vaul Alexandra Matiz Justine Hornick 7 cities, with an exclusive invite to enter The Deconstruction Project and preview the marvel that is Color.id before anyone else! Like what you see? Join us at THE STUDIO for our Creative Atelier where YOU can take your artistry to a whole new level and experience creative liberation beyond the confines of the everyday to generate your own color identity. World Studio NYC July 27 Oct 21 Studio LA July 7 Nov 23 SEATTLE CHICAGO BOSTON NEW YORK ATLANTA DALLAS MIAMI 40 Salon Certified “I love that Anna Vaul brought the entire group to the idea though that as creative this process was, it is a way to up charge and add value to yourself and salon.It was a huge call to action and you could tell every stylist was completely empowered!” – Carla Kootsillas Field Education Trainer WELLA P ROFESSIONALS When You Change the Way You See the World, the World You See Changes I believe that we have tapped into the hearts of the hair colorists in a way that no other company is or has before. They all agreed on one thing today “this is the way that all color classes should be.” And as an educator I have to totally agree! – Laura Skinner Field Education Trainer 41 AFTER 42 For the first time ever, place color next to color without BLEEDING*, WITHOUT foils: New Color.id service. Our most intuitive coloring approach: for new blended color results with soft transitions, even with contrasting tones.* INSPIRATION WELLA P ROFESSIONALS free your mind Color with intuition BEFORE COLOR FORMULAS A - Koleston Perfect 4/0 B - Koleston Perfect /33 + /28 C - Koleston Perfect /28 "I was inspired by the natural beauty of the butterfly. The gorgeous organic gradation of the rich greens, teals, and darkest emeralds were brought into the the structured shape." – Dana Lyseng 43 44 Increase your luxury color services with new Koleston Perfect INNOSENSE.™ A unique balance of beauty and wellbeing, without compromise. WELLA P ROFESSIONALS a new age of INNOSENSE Introducing Koleston Perfect INNOSENSE — vibrant permanent color specially formulated to reduce the risk of developing allergy.* Wella Professionals advances hair coloring technology with the breakthrough ME+* molecule, reducing the risk of developing an allergy with the best-in-class performance: up to 100% grey coverage, 3 levels of lift, and longlasting vibrant color. The first and only dye molecule known to deliver all of these benefits, ME+ is featured in Pure Naturals, Rich Naturals, and Deep Brown of the Koleston Perfect INNOSENSE Collection. 45 INDULGE WITH SMOOTH KERATIN PROTECTION Presenting the LuxeOil Collection, for featherweight smooth texture and 3x more Keratin protection*. *versus untreated hair 46 WELLA P ROFESSIONALS A lightweight SOLUTION to transform the texture of your clients’ hair. 3x KERATIN PROTECTION. LUXE OIL COLLECTION INTENSE KERATIN RESTORE SERVICE “The oil is my absolute favorite! When I use the Intense Keratin Restore Service on clients and put them under the hydrating steamer, the results are great! It leaves the hair amazingly silky, similar to having a Keratin treatment and the scent is to die for.” SHIRLEY GORDON North America Trend Vision Winner Owner, Strands Hair Studio Wella Top Stylist Time required: 20 min. + KERATIN PROTECT SHAMPOO Reconstructive Elixir Keratin Restore Mask LUXE OIL COLLECTION EXPRESS KERATIN RESTORE SERVICE “I especially love Luxe Oil Reconstructive Elixir on naturally curly hair, the results are astounding! The clients I used them on had extremely dry, dehydrated, tangled and mangled hair and after one use it dramatically improved their texture, and overall health of their hair." Nicole Revish Owner, Nicole Revish Salon & Spa Wella Design Team Time required: 5 min. ++ KERATIN PROTECT SHAMPOO Keratin Boost essence Keratin Restore Mask For complete education on LuxeOil Keratin Restore Services, visit us at wellainteractive.com to see Nicole Revish’s step-by-step. 47 Wella Education Managers Who is the Wella Artist team? Wella provides hairdressers with reliable and innovative products but it is our hairdressers that are the heart of the brand. Our team is more than a group of people with a common interest; they have a common commitment that generates a contribution to our industry that is greater than the sum of the performance of each individual member. They are passionate about co-creating with likeminded stylists from their very first moment in the industry, and bringing others along on the creative journey to mastery. The Wella team is Creativity, Closeness, and Craftsmanship through cut, color and style. Our team has been built with complementary skills that generate a synergy through coordinated effort which allows each member to maximize his/her strengths and to minimize his/her weaknesses. They help one another, facilitating mentoring relationships that ensure their teammates realize their true potential and create an environment that propels others to set new standards of excellence in their craft and businesses. It’s our closest relationship with hairdressers that drives the industry forward. Paula Rufo & Marissa Kosolofski Wella Education Managers Wella ArtistS 48 Danilo Nascimento-Kaler Danilo Nascimento-Kaler is a successful stylist, salon owner and Educator in Boston, MA. Danilo’s drive for continuing his own Education pushed him to complete Wella Certified Master Colorist program. His passion for knowledge makes his classes inspirational to stylists throughout the Northeast. Danilo enjoys traveling to other salons sharing his love for Wella Professional and encouraging stylists to follow their dreams. LindsEy Washbourne Lindsey Washbourne is a true inspiration. She works to continuously grow her skills as an Educator and a Stylist. She is a graduate of the Wella Master Color Expert Program and continues to take Studio classes to elevate her craft. Lindsey teaches with a level of passion that is hard to achieve — she is by your side every step of the way and dedicated to your learning. WELLA P ROFESSIONALS Wella Educators Wella ArtistS 49 WELLA ESSENTIAL Wella Experience Color Color.id Essential • A product knowledge overview of Wella color brands: Koleston Perfect, Color Touch, Blondor, and Magma • Identify the appropriate color products for your clients • Gain confidence to recommend color services to each individual client • Introuction to the Care and Styling line For all stylists, colorists, assistants, students, and recent graduates who are new to Wella Professionals. DURATION: 2 HOURS AVAILABLE: IN SALON Koleston Perfect Innosense Essential Amazing things happen when you are free to follow your intuition. Jump into a world where the creative journey is just as exciting as the result. Free your mind. Color with intuition • Learn how to express your creativity with Color.id in the mix for salon-exclusive services • Understand the magic behind our “InvisiDivider” technology • Study composition with the Elements and Principles of Color Design • Discover Color.id business tips and creative tricks from Wella Top Stylists and Salon Owners • Hands on model or mannequin workshop DURATION: 3hrs- 1DAY AVAILABLE: IN SALON This seminar will provide the benefits of Koleston Perfect Innosense permanent hair color with a focus on luxury client consultation and how to identifying and offer solutions to clients with allergy concerns • Comprehensive product knowledge of Koleston Perfect Innosense and model demo • Understanding of ME+ technology, identifying the allergy and ingredient conscious client • For the stylist new to Koleston Perfect Innosense Permanent Color For all stylist, colorist new to Wella Professionals Koleston Perfect Innosense DURATION: 2hrs -4hrs AVAILABLE: IN SALON or IN STUDIO • An In-salon introduction to the studio program “Essential Color.” • Designed to increase knowledge of hair color as a category. • Gain a fundamental understanding of formulation with Koleston Perfect, Koleston Perfect Innosense, Illumina Color, Color Touch Relights, Blondor, and Magma. For all colorists, students and recent graduates who are looking to perfect their foundational color knowledge. DURATION: 3-4 HOURS AVAILABLE: IN SALON Illumina Essential Fundamental Foiling • Comprehensive product knowledge of Illumina Color • Introduction of new naturals • Increase confidence in upgrading clients into premium Illumina Color services Duration: 2-4 Hours Available: In Salon and Store • An in salon introduction to the studio program, “Essential Foiling” • Provides an understanding of dimensional color and foiling techniques through weaving, sliding, paneling, and blocking • Learn fundamental consultation terminiology for your cilents’ understanding For all colorists, students, and recent graduates who are looking to perfect their foundational highlighting services knowledge. DURATION: 3 Hours AVAILABLE: IN SALON Wella Experience: Care & Styling Wella Professionals Care and Styling product knowledge experience is a total solution to enhance color results and create expressive looks for you and your clients — Featuring our Premium LuxeOil Collection! • Understand the product lineup, architecture and versatility • Experience Care products that will have clients see, touch and sense the difference from their first wash • Discover new ways to work with styling products to create desired end looks • Create retail and salon service revenue opportunities with multi-sensorial indulgences For all stylists new to the Wella Professionals Care & Styling line or new to the LuxeOil Collection DURATION: 3hrs AVAILABLE: IN SALON 50 Fundamental Color House of Wella Experience • This class provides a brief introduction to the different brands in the House of Wella: Care and Styling, Koleston Perfect, Koleston Perfect Innosense, Illumina Color, Color Touch, Blondor and Magma. • Look, learn and ask with the studio team. All stylists, assistants, students, and recent graduates in or just graduating from cosmetology school are welcome to attend. DURATION: 3 HOURS AVAILABLE: IN STUDIO CONTINUED Essential color • This in-depth color class covers not only brand knowledge for Koleston Perfect, what service and application techniques. • Hands-on mannequin and model workshops. will benefit from this class by increasing your awareness of haircolor opportunities and heightening your hair color knowledge and practical skills. This course is a prerequisite for all Exceed-level color courses and the “Master Color Expert” certification course. DURATION: 2 DAYS AVAILABLE: IN STUDIO Essential Foiling WELLA P ROFESSIONALS ESSENTIAL • Learn the art of foiling for dimensional color placement. • Focuses on slicing and weaving as well as diagonal, horizontal and vertical placement. • Hands-on foil placement on mannequin head workshop. • This class is designed to take the fear out of foiling—potentially one of your most profitable services. This course is a prerequisite for all Exceed-level color courses and the “Master Color Expert” certification course. DURATION: 1 DAY AVAILABLE: IN STUDIO Essential Cutting • Learn cutting fundamentals and perfect your lines, graduations and layering. • Gain an understanding of product usage for different hair types and the tools and equipment used for cutting and styling hair. • Hands-on mannequin head workshop. • Learn how to conduct client consultations by analyzing the face and head shape and assessing suitability of techniques depending on hair types. DURATION: 2 DAYS AVAILABLE: IN STUDIO 51 EXCEED RESHAPE COLLECTION 2014 Fall/Winter TREND MOVEMENT: BORDERLINE BEAUTY Unleash your creativity and understand how you can bring fall winter trend looks to your salon clients • You will understand the movement behind the trend • How the looks can be tailored to suit the different types of clients • Upgrade color placement, cut and styles on their clients For all stylists, colorist looking to stay updated on Wella trend forecasts DURATION: 2-4 hours AVAILABLE: IN SALON Wella Professionals Care and Styling: “Hair Talks” Every hairstyle tells a story. What is yours? • Learn how to pamper your guests through in-salon and take home regimens with Wella Professionals Care featuring our Premium LuxeOil Collection • Discover new stories with the versatility of Wella Professionals Styling • Understand the language of hair and how to communicate unique looks • Master the 7 Golden rules to increase your retail sales • Hands-on model or mannequin workshop For all stylists who are interested in bringing out the individual character in both their clients and their craft. DURATION: 3hrs-1 DAY IN SALON & 2 DAY IN STUDIO AVAILABLE: IN SALON or IN STUDIO COLOR CORRECTION 101 • Heighten your knowledge and practical skills of color correction. • Learn how to turn an unwanted hair color into a desired end result. • Choose to work on precolored mannequin heads or live models provided by the salon. DURATION: 3 to 4 HOURS AVAILABLE: IN SALON COLOR CORRECTION • Develop your skills as a color correction specialist by working with the color wheel and other principles of color. • Explore methods to return hair color to the desired result, as well as how to remove unwanted color. • Hands-on mannequin head and model workshop. • Gain the confidence to tackle multiple color situations that you encounter every day. Prerequisite: Essential Color or 3+ years’ color experience. Note: This course is a prerequisite for the Master Color Expert Certification Course. DURATION: 2 Days AVAILABLE: IN STUDIO 52 CREATIVE COLOR In this seminar, you will learn: • Coloring skills, techniques and effects, color mixing, consultation and diagnosis for creative coloring. • Hands-on mannequin head workshops. • Feel confident to return to the salon ready to increase your creative coloring skills and personalize the color services you offer. Prerequisite: “Essential Color.” This course is a prerequisite for the “Master Color Expert “certification course.” DURATION: 1 day AVAILABLE: IN STUDIO FREEHAND PAINTING • Learn the art of dimensional looks using the five-point success formula for freehand painting. • Hands-on mannequin head workshop. • Address a variety of client desires from flowing shimmering color to softening regrowth to blending back to natural color. Prerequisite: “Essential Foiling” or 3+ years color experience. DURATION: 1 day AVAILABLE: IN STUDIO Color id Creative Atelier Be inspired to take your artistry to a whole new level and experience creative liberation beyond the confines of everyday to generate your own Color.id identity • Liberate old behaviors and reflect on new ways of approaching color application through artistic applications • Study composition with the Elements and Principles of Color Design • Understand the magic behind our “InvisiDivider” technology • Inspire your uninhibited creativity through Designer, Elite and Master pathways • Discover Color.id ‘s creative secrets from Wella Top Artists • Learn how to value your artistry with business and marketing tips from Wella Salon owners • Hands-on artistic creation with mannequins DURATION: 1DAY AVAILABLE: IN STUDIO FORMULATION DAY • Get a Top Stylist in your salon to assist your colorist formulate with Wella Koleston Perfect, Color Touch and Blondor. • A fully functional day in the salon to allow stylists/colorists to get comfortable. • Get up close and personal and ask a Top Stylist questions about the Wella color brands. DURATION: 1 DAY AVAILABLE: IN SALON MASTER COLOR EXPERT • Understand the beauty industry as well as hair color, allowing you to grow your color business. You will explore psychology, client consultation, hair diagnosis, chemistry, physics and presentation skills. A special graduation ceremony to commemorate completion of the program is a course highlight. • Inspirational demonstrations and practical workshops on models and mannequin heads. • Be one of an elite core of colorists in the country once you graduate from this course. Pre-requisite: 5 years color experience and “Essential Color,” “Essential Foiling,” “Color Correction,” and “Creative Color.” WELLA P ROFESSIONALS EXPERT DURATION: 10 DAYS (2 phases of 5 days each) AVAILABLE: IN STUDIO BLONDE PRO • Master the full spectrum of blondes • Learn step by step blonding services • Identify the key features and benefits of Blondor Products • How to utilizing the lightening curve to achieve desired results DURATION: 3 HOURS AVAILABLE: IN SALON register at studioreg.im@pg.com or contact our studio concierge | 1-800-422-2336 | WELLAINTERACTIVE.COM 53 54 colorcharm Wella Color Charm permanent toners shades are available in liquid for quick and easy bottle applications. Use permanent liquid toners for: WELLA P ROFESSIONALS BLONDES GET EVEN • Creating delicate shades of blonde like platinum and beige • Neutralizing unwanted warmth after lightening • Toning double processed blondes 8 SHADES OF BLONDE T10 pale blonde T15 pale beige blonde T18 lightest ash T14 pale ash T28 natural blonde blonde blonde T11 lightest beige blonde T27 Medium beige blonde T35 beige blonde 55 Wella Color Charm Education Manager Lindsay Perez "I love Wella Color Charm, because it’s reliable and predictable, but also has some amazing tools that enable color creativity. Color Charm stylists can incorporate premium color services by creating shades that are seasonal and trend focused like silvery violet tones for Fall/ Winter. It’s a cool and unique tone that can be easily created with Cooling Violet Modifier 050 and any of the Permanent Liquid RV shades. It’s perfect for the more fashion forward client that appreciates distinct and premium-looking color results!" 56 Wella Color Charm Design Team Kenny Collins "Wella Color Charm has once again broadened their beautiful palette. I am in love with the new NN series. I intermix these new shades with other vibrant shades to get 100% gray coverage with great tonality and shine!" Caroline Kim "One of the premium color services that I offer is the Icelandic Platinum Blonde. I utilize the Wella Color Charm Toner T-14 (violet-blue base) to ensure that the client has a beautiful icy blonde tone. I love the shine it provides to the hair, but most importantly, the longevity of the Color Charm Toners is what truly makes this a PREMIUM color service." WCC Experience • Product knowledge overview of Wella Color Charm brands • Understand usage benefits and when to use what • Learn how to offer appropriate color services to suit your client’s needs AVAILABLE: IN SALON OR IN STORE DURATION: 1 TO 2 HOURS. Color Essentials • Fundamentals of color theory and overall color category as related to the Wella Color Charm brands • Provides the necessary foundation to better understand the laws of color and how they apply in color formulations. • Learn how to ensure a successful color appointment through a good client consultation AVAILABLE: IN SALON OR IN STORE DURATION: 3 HOURS. Exceed Blonde Ambition Color Correction • This session concerns the importance of mastering corrective color principles and techniques • Gain a thorough understanding of Wella Color Charm’s corrective color tools, in the permanent, demi permanent and lightening categories • By the end of the class, the stylist will be able to identify, solve and prevent common haircolor challenges AVAILABLE: IN SALON OR IN STORE DURATION: 3 HOURS. WELLA P ROFESSIONALS ESSENTIAL Expert Blondes Get Even • Learn advanced formulas and techniques for creating the perfect shade of blonde on every client • Understand which color applications to use for different scenarios and why • Hands-on mannequin head workshop with a Wella Color Charm Top Artist AVAILABLE: IN SALON OR IN STUDIO DURATION: 1 DAY • Acquire new formulas and tips for creating modern blonde shades from caramel to platinum • Understand the difference between lighteners, high- lift blondes, toners, and when to use what • Determine expert recommendations and realistic expectations for your clients based on a proper consultation AVAILABLE: IN SALON OR IN STORE DURATION: 3 HOURS. Gray Coverage Techniques • Provides a thorough knowledge and understanding of coloring gray hair • Learn techniques and formulas for achieving 100% gray coverage even on resistant grays • Understand the different between gray coverage vs. gray blending and what products are designed for each result AVAILABLE: IN SALON OR IN STORE DURATION: 3 HOURS. 57 58 SE B ASTIAN P ROFESSIONAL 59 SEBASTIAN BELIEFS the SOURCE OF CREATIVITY We believe that our individualities are far too colorful to lock into one look. That’s why we never stand still, but always think ahead, feel forward, look further. Stir up the norm and rise above the conform for unlimited reinvention in hair and styling – or un-vention, as we like to call it. Sebastian understands hair better than anyone else Sebastian shares techniques for cutting, styling and finishing hair based on our unique knowledge and experience: • How to control hair as an artist, rather than be controlled by it. • How to create hair fashion by marrying the product with the haircut. • Push beyond the limits of experience and ability in order to invent a new culture for the future. 60 A/W 2014 The melting pot of globalization is a constant source of inspiration for hair and fashion. Instead of mixing, matching and replicating existing trends, we examine the crafts of yesterday, deconstruct them and blend them to shape the style of tomorrow. TOTEMIC is far from traditional, but it’s grounded in tradition. It honors the handcraft of hair artistry and celebrates the limitlessness of style. We twist the signs and symbols of traditional culture to summon a global tribe that is uniquely Sebastian. Hair becomes decoration, armor and art – a ritual symbol of identity and strength. The exaggerated shapes of masks and fabric are worked into new ways of weaving and roping. We blur the lines between headdress and hair, between ceremonial beauty and a battle cry for artistry. Every twist and every textured strand echoes its inspiration and moves us forward. This is Totemic. SE B ASTIAN P ROFESSIONAL totemic collection This is What’s Next. 61 CREATE WHAT’S NEXT 2014 Finalists THE WHAT’S NEXT AWARDS The What’s Next Awards is a hair competition that gives the next generation of talent a platform to showcase their artistry. Whether you are a new or established stylist, this is your opportunity to show the world what’s next. Compete live on-stage in Los Angeles for your shot at the Grand Prize. 62 Callena B. Emmy J. Ernesto G. Heather Rae C. Katey-bug B. Mathieu H. Matthew L. Oliver S. TO THE WINNERS OF THE 2014 WNA SE B ASTIAN P ROFESSIONAL CONGRATULATIONS NEW Talent: Katey-Bug Browne Professional: Heather Rae Cheszek 63 ARTISTS OF REINVENTION “This season, Sebastian is bringing an exciting new collection to you and your salons. Totemic: based on craftsmanship, inspired by globalization and historical tribes this next set of cuts and styles is truly an exploration of history’s many cultures. It celebrates a hairdresser’s hands, builds on technique and the possibilities that can happen when you enable yourself to think differently. As part of this collection, we are excited to introduce a new service called Clear + Care. You can easily add this to your repertoire of offerings to your clientele. So fast, easy and effective, there isn’t anyone that wouldn’t want it. I invite you to come and enjoy our education to find out more.” CHRISTINA McCARVER Sebastian and Nioxin Education Manager CORE TEAM The Sebastian Premium Services help my artistry with my clients to offer them the best in hair care and advance technology, which provides lasting shine and condition. The advantage is a bigger ticket at the end of a color service or haircut I can add on a Vinyl Treatment or Cellophane Service which gives me return business and a bigger average ticket. Diva Poulos Premium Services Sebastian services are number one! When I am trying to create a look, as stylists we know and understand that the integrity of the hair is the most important when creating a look! Giving a Drench Treatment is an essential when I am looking for a smooth finish, or Trilliant shampoo followed by a Cellophane when I am looking for the perfect shine with just hint of color. Behind the chair these services are very easily sold; Cellophanes is a great introduction to someone who has never had color or someone who loves to color the hair! Cellophanes is also amazing after a permanent color – sealing the cuticle, locking in moisture, and creating a capsule of shine around each individual hair. Cellophanes allows you to be your own mixologist and to create your own colors and it’s simple! Mix Cellophane colors together, dab on to a white towel, and what ever color remains on the towel will be very hue of color that remains on the hair. Anthony Cole Premium Services 64 I love Sebastian Cellophane's Vinyl service because it's very easy to apply: I do it at the shampoo bowl and there is no concern about stains. Clients see great shine in their hair with an instant and drastic transformation after the service. Cellophanes is a great add-on service that brings revenues up. Tim Ou Vinyl Service Sebastian's creative Cellophanes techniques give me the opportunity to increase my service dollars as an added service. I can do a vinyl service in as little as ten minutes. I can still create a new experience for my clients that are happy with their overall base color with Cellophanes by creating a tonal change. They can experience having warmer or richer color and maintain the integrity of their hair with each with every 4 to 6 week visit. Chris Rosario Creative Cellophanes Cellophanes for me have been a great addon versatile service. I use Clear Cellophanes a lot after a color service. Clients love the conditioning shine and how it really locks the color in. I also use it as a semi permanent translucent color option and beautiful options to enhance the natural color. SE B ASTIAN P ROFESSIONAL DESIGN TEAM ELLE Kasel Classic Cellophanes Application URBAN TEAM “Shine Shaker is so versatile for all hair types. From prepping to finishing, it provides great heat protection and glamorous shine. It can even provide great texture, especially with layers. This has to be one of my favorite products! It’s so easy to use and you can keep layering the product without weighing down the hair. I think that every stylist should have it on hand! “ Jen Ng Shine Shaker The Drench Treatment from Sebastian has so many great benefits. Not only does it make your clients' hair soft, moisturized, shiny, and more manageable in the salon, it does the same thing for them at home. What I love so much about this product is that it is a take home service. It keeps their hair moisturized the whole 8 weeks before they see you again. It's great for your clients and great for your product sales. Once you start using the Drench Treatment, it's hard to keep it in stock at your salon. Katey-Bug browne Drench First of all I LOVE my double process blondes and Sebastian's Penetraitt Treatment has given me the confidence to know that in between color services my clients’ hair will still be healthy and strong. Penetraitt is a must for any and all color dependent clients. Matthew Luce Penetraitt Sebastian’s Penetraitt Treatment has allowed me to safely strengthen and rescue my clients’ damaged hair in under 3 minutes. It’s a fantastic add-on service with real results. Heather Rae Cheszek Penetraitt 65 ESSENTIAL SEBASTIAN EXPERIENCE IN-SALON SERVICE SEMINAR • E xperience the History and Essence of Sebastian •U nderstand the 4Fs - Flow- Form - Flaunt Foundation •E nable your creativity through understanding Sebastian's Liquid Tools •G ain confidence in proper product recommendations for your clients •G et an insider sneak peak into the next collection from Sebastian *Prerequisite for any Exceed Seminars For all stylists, assistants, students and recent graduates who are new to Sebastian. • E xperience how to build your business with the Sebastian in-salon services. • Learn 5 quick and easy services in the salon to achieve the ultimate foundation for your look. • Thirst Quencher with Drench, Strength Boost with Penetraitt and ammonia-free color glaze with Cellophanes’ 3 services. For all stylists, colorists, assistants and recent graduates. AVAILABLE: IN SALON AND IN STUDIO DURATION: 3 HOURS IN-SALON HAPPENING • This hands-on experience party is designed to educate salon staff while offering complimentary Sebastian services to salon clients. • E xcite your stylists and pamper your clients A must for all salons to drive client loyalty and product awareness. AVAILABLE: IN SALON DURATION: 3 HOURS 66 AVAILABLE: IN SALON AND IN STUDIO DURATION: 3 HOURS CELLOPHANES EXPERIENCE Would you like shiny hair? How about livening up dull color? How about an alternative solution to playing down gray? • Understand Cellophanes...who, what, when, where and how. • Delight your color-savy and color- shy clients and drive your add-on service revenue with this commitment free service. For all stylists, colorists, assistants, and recent graduates. AVAILABLE: IN SALON and in studio DURATION: 3 HOURS STANDARDS OF STYLING • Learn to properly style hair the Sebastian way: blow dry curly hair straight and learn the best finishing techniques. • Hands-on models and mannequin workshop. • Learn our favorite mixes and cocktails for the best result you and your clients will love. This course is highly recommended to take before all other hands-on Sebastian courses. AVAILABLE: IN STUDIO DURATION: 2 DAYS NEW GALLERY JAM SESSION • A 2 -Day intensive, Studio exclusive seminar •D eep dive into the Sebastian Styling, Service and Cutting Philosophy •H ands on styling on live models and cutting on doll heads • L earn all 9 Sebastian cutting techniques, includes versatile styles of scissor and razor cutting Great foundation for any Expert Seminar Recommended for stylists with 2+ years experience in salon. AVAILABLE: IN Studio DURATION: 2 DAYs STYLING 101 • A hands-on seminar for those who desire to maximize their styling knowledge and potential. • Learn how to properly style hair the Sebastian way – from blow drying curly hair straight to the secret to achieve a flawless ponytail to many of the best finishing techniques. • Learn the art of product mixes and cocktails for results you and your clients will love. All stylists, assistants, students and recent graduates welcome. AVAILABLE: IN SALON DURATION: 4 HOURS SE B ASTIAN P ROFESSIONAL EXCEED NEW COLLECTION Totemic Local Jam • Learn one of Sebastian's current Collection Haircuts through a hands- on workshop format • Understand the products, techniques and concepts of the Totemic Collection *Pre-Requisite: Local Jam or Studio Cutting All stylists, assistants, students and recent graduates welcome. AVAILABLE: IN SALON DURATION: 4 HOURS NEW Cutting Local Jam • A core fundamental program to showcase the look, feel and technique of SEBASTIAN. •D etailed knowledge and hands on experience. Deep insights into 9 Sebastian specific CUTTING techniques. *This is a pre-requisite class to any Collection cutting seminars. All stylists, assistants, students and recent graduates. AVAILABLE: IN SALON DURATION: 4 hours 67 EXPERT NEW COLLECTION NEXT UP—Totemic Expert Cutting and styling • Lead by a Sebastian Top Artist •C ome for 1 day and create your own interpretation of a Totemic haircut in a live hands on model workshop • Come for 2 days and do a live model (day 1) and learn both collection cuts in a real-time hands setting *Pre-Requisite Gallery Jam 2.0 or Local Jam Cutting Totemic is a collection full of great cutting and styling techniques. Grounded in tradition, this collection honors the handcraft of hair artistry and celebrates the limitlessness of style. AVAILABLE: IN STUDIO DURATION: 1 day (day 2 optional) Insight-ER Session • Learn how to become a style leader among your peers by tapping into the world of Sebastian's influential hair artists, magazine editors, social media leaders, hair artist agencies, public relations and retail gurus. • Includes a styling session focused on Editorial looks and how to get them taught by highly experience Sebastian Designers. • Interaction with the top designers and industry leaders will take your career and your work to a whole new level for your business within the salon and beyond. Choose your learning experience: Tier 1 - Editorial Styling Session with live model handson workshops plus ALL industry panels. Tier 2 - Industry panel participation for 2 days with NO model hands-on Available: in studio DURATION: Tier 1 – 3 days Tier 2 – 1 day observe only 68 Creative Immersion • In this intensive creative workshop of styling and cutting, you will immerse yourself with the Sebastian Design Team in the elements and principles of design and shape • Hands on model workshop • See your work as artists see their art. You'll translate the fundamental elements into graphic shapes, movements and designs. Available: in studio DURATION: 2 days GALLERY JAM CUT, COLOR, STYLE ASK YOUT FIELD EDUCAtion trainer or account manager how you can sign up SE B ASTIAN P ROFESSIONAL NEW 69 The #1 selling salon brand for thicker, fuller looking hair 70 NIOX IN 71 72 NIOX IN NIOXIN education helps you, the stylist, become an expert in thinning hair A 3-PILLAR EXPERTISE APPROACH IN EDUCATION This approach enables hairdressers to become experts and serve as confident, enlightening consultants for clients with thinning hair. Our engaging seminars are designed to assist in the science, consultation and skills expertise in thinning hair. Each NIOXIN seminar, whether it is DISCOVER, EXPERIENCE, ENABLE, EXPLORATION or DESIGN PRINCIPLES, will help build mastery in all of the NIOXIN pillars of expertise. 13X FAVORITE FINE/THINNING HAIRCARE 73 AN ADVANCED SKINCARE APPROACH TO HAIR NIOXIN finds inspiration in skincare and uses this approach to treat the concerns of clients with thinlooking hair. As an extension of our facial skin, the scalp requires the same attention and care. At NIOXIN, we believe that scalp health creates hair health. Our range of products supply skincare science to strengthen, nourish and treat hair from its foundation, delivering healthier hair with a thicker and denser appearance. NIOXIN has a full range of solutions specific to thinning hair to cleanse, optimize and treat the hair and scalp. 3-PART SYSTEM kits 74 SCALP RENEW™ INTENSIVE THERAPY® SCALP RECOVERY® STYLING NIOX IN DID YOU KNOW… NIOXIN IS THE ONLY SALON BRAND WITH OVER 25 YEARS OF SPECIALIZATION IN THINNING HAIR: • 2/3 of American men will have some degree of appreciable hair loss by age 35. By age 50, approximately 85% of men have significantly thinning hair. For 25% of men, the process of male pattern baldness starts by age 21. • For women, fine or thinning hair is not merely an age issue. Thinning can begin at any time, especially during periods of hormonal change, including post-childbirth and crash dieting. Symptoms may arise simply from hair treatments or overusing heated styling tools. *SOURCE: 2006 global segmentation study among 20,000 salon clients in 17 countries 75 #1 STYLIST CHOICE FOR THINNING HAIR DIAMAX ADVANCED TM THICKER, FULLER HAIR TODAY STRONGER, LONGER HAIR TOMORROW.* STRENGTHENING AN AWARD-WINNING FAMILY. DEFY HEAT AND HUMIDITY WITH THE NEW DIAMAX ADVANCED BLOW OUT SERVICE. *With daily use, strengthens existing hair against breakage, allowing it to grow longer over time. Call your sales representative: 1-800-935-5273 ©2014 Nioxin Research Laboratories, Inc. All Rights Reserved. 76 NIOXIN.COM Mirella Sementilli (Designer) Premium Services “Do your clients have the time to invest in a treatment? If not, address the extra time needed as well as increase your revenue with this tip. Have the receptionist suggest a "15 min premium service treatment for an extra $30" during the booking process. Our premium service includes a Nioxin Scalp Renew Dermabrasion treatment along with a 1 minute scalp actify massage then during process time I take time to address their hair concerns. Then simply follow through with a Nioxin cleanser and an Intensive structure repair mask Deep Repair for the ends and Nioxin Scalp Therapy over all the scalp and hair for 5 min at the basin rinse well and towel dry. Diamax is my clients favorite leave-in treatment for the roots, they love to address the root with this revolutionary plumping treatment because that's where the volume begins. They know it's the obvious area in achieving volume especially if they have fine hair. This new booking approach has clients talking about us and asking for more Nioxin products no matter what their HAIR density is. The effects with Scalp Renew facial for the scalp automatically give visible results. ” Seamus Mckernan (Expert) Scalp Renew "I believe that healthy hair starts with a healthy scalp so the Scalp Renew service is an essential to my clients. Scalp renew ensures that my clients will have the best possible growing environment for their hair and helps them to start their journey with Nioxin on the right foot." NIOX IN NIOXIN education team Gerdie gordan (Expert) Deep Repair Hair Mask "As an artist, there is nothing more rewarding than a product that not only works well with varying hair types, but it enhances your work. As a business owner, you want a product that shows immediate results and that you are able to retail to clients. Nioxin's Deep Repair Mask accomplishes both! It is deep-penetrating, renews elasticity, and adds volume with no buildup. It allows for soft hair that "moves", yet feels stronger and provides longevity to your styling. The Deep Repair Mask is a "must have" on my back bar and in my clients' take home kits!" Hannah juday (Expert) Diamax "Diamax has been such an invaluable addition to the Nioxin line. It gives me a way to give my clients immediate gratification of many of the benefits that come with using the rest of the Nioxin line consistently. Clients are always amazed from the very first use; by adding to the diameter of each hair strand they feel and even appear to have thicker, fuller, stronger hair. Because of the amazing accumulative benefits that using Diamax regularly will provide, I know that I will be able to offer each client more options and better results with their future cuts, colors, and styles. With Diamax, I am able to reach out to so many different types of clients and give them immediate, undeniable results!" CHRISTINA McCARVER sebastian and nioxin Education Manager For many years Nioxin has been an incredibly reliable, and for many, life changing brand for our family, friends and clients with fine, thinning hair. However, we have also noticed the need and want for preventative care for those will have concerns in the future. Did you know that Nioxin is not only reactive, but also proactive? Prevention is a much easier conversation to have with our clients – think about how that can change their confidence! To build on that, we are excited about a new innovation with Diamax. Diamax Advanced is our latest treatment and with 25% more active ingredient, you can help your clients prevent breakage, maintain their blowouts in humidity and give them the styling benefit of beautiful fullness with an increase in hair diameter. If you would like to learn more about this product, or having easier conversations with your clients about thinning hair, check out our Enable seminar. You can be the authority in your salon. 77 discover nioxin styling Lightweight on hair. Strong on style. LIGHT PLEX PROTHICk LIGHTPLEX TECHNOLOGY FOR LIGHT EFFECTS ON THINNING HAIR is a professional technology with polymers and conditioning agents for lightweight style that isn’t stiff. PRO-THICK TECHNOLOGY FOR FULLER, THICKER LOOKS is a complex of thickening polymers for a desirable, thickened appearance that can be styled easily . THICKER LOOKING HAIR WITH DEFINITION AND CONTROL Layer one product at a time onto shampooed, towel dried hair. + 78 therm activ protector thickening gel 1. Spray THERM ACTIV PROTECTOR evenly throughout the hair for heat protection. 2. Apply a small amount of Thickening Gel throughout the hair. Blow dry the hair at the base using your fingers to add volume. NIOX IN education offerings ESSENTIAL Nioxin Experience *Become confident in thinning, NIOXIN products as a solution, and see styling & color demonstrations for fine and medium to coarse hair. AVAILABLE: IN SALON • DURATION: 2-4 HOURS experience NIOXIN DISCOVER Client Or Stylist Event *See what NIOXIN offers through an experiential 2-hour event kicked off with anti-thinning opportunities, model demonstrations with Scalp Renew and Diamax/Diamax Advanced *The event will wrap up with an interactive area for attendees to personally experience an EXPERT consultation, facial for the scalp, and AVAILABLE: IN STUDIO AND IN SALON • DURATION: 2 HOURS discover EXCEED Nioxin Enable: The Psychology of Thinning Hair Become confident in consulting with your clients through understanding the psychology of thinning hair. Learn how to speak to sensitive issues and the impact Nioxin can have in building confidence through beauty. AVAILABLE: IN studio and in SALON • DURATION: 2-4 HOURS enable design principles exploration NIOXIN DESIGN PRINCIPLES *Build confidence in thinning hair skills through NIOXIN’s step changing PRINCIPLES for cut, color, and style focusing on medium-length hair. AVAILABLE: IN SALON • DURATION: 4-6 HOURS EXPLORATION OF NIOXIN Hands-on Principles to achieve thicker, denser-looking hair *Host NIOXIN Design Team to build confidence in thinning hair skills with NIOXIN’s step changing PRINCIPLES for cut, color, and style focusing on customizing with models. AVAILABLE: IN STUDIO • DURATION: 1 DAY EXPERT tri-expert TRI-EXPERT CERTIFICATION *Join NIOXIN’s DESIGNERS for a 3-day Tri-Expert Certification. *Learn NIOXIN’s Principles in cut, color, and style through theory, demonstrations of principles, and interactive workshops on models to become a NIOXIN certified thinning hair expert. AVAILABLE: IN STUDIO • DURATION: 3 DAYS eEDUCATION LOG IN TO EXPERIENCE NIOXIN’S EDUCATION: • NIOXIN Product Application and Testimonies • NIOXIN Enable Interactive • Techniques for Denser-Looking Hair • Visit wellainteractive.com 79 80 CLAIROL P ROFESSIONAL Rockin' red 81 electric blonde 82 CLAIROL P ROFESSIONAL hot chocolate 83 clairol professional education manager Lindsay Perez On behalf of Clairol Professional, I’m thrilled to introduce a new color line that’s energized and full of the vivid shades we stylists crave! Flare permanent color is like having a new set of paints in your toolkit. It gives you more color options to offer your clients and endless creativity, especially with reds. I invite you to explore and gain inspiration from our new Flare collection by attending an in-salon or in-store class, registering for a Studio class or watching a seminar through wellainteractive.com. clairol professional clairol professional TOP ARTISTS DESIGN TEAM 84 Anita Gutierrez Shelley Street I'm a Radiance kinda girl, always have been. From quick toning at the sink, gray blending a great men’s color service, to even quicker color correction in minutes with Radiance. Every single color service I do, I add on a premium glossing service with Radiance. It gives my colors a finished, polished, and perfect look each time. It not only does all these things, it glosses and leaves the hair shiny, healthy looking and ready to style. Clairol Professional creme permanente gives me the ability to achieve timeless looks throughout all of my clientele, giving them the radiant colors every time they enter my salon. Doesn't every client want shiny hair? For an add-on service in the salon I use Radiance Colorgloss in the Clear formula to give that extra boost of smooth shiny hair. Julie Cornejo Veronica Alzio To offer premium services in the salon is a must. This is one of my favorite impactful techniques: On a natural level 4, I use 6AA Clairol Professional creme permanente with 20 volume developer as the base color. Once processed, I do face-framing highlights (no more than 9 foils) following the hairline in a brick lay pattern using BW2 and 20 volume Pure White developer until desired lightness is achieved. For blonde I use Radiance Colorgloss 8N or 10N for 5 min, or for a lighter brown I use 6N for 5 min. Having dimension in hair color is key for a premium color service and these products really achieve that as well as deliver amazing shine and condition. I truly love what I do! I value the art of our profession. I can see how beautiful hair color can transform people and give them confidence. That's why I rely on Clairol Professional crème permanente color to get the beautiful and premium-looking result I look for. Nothing makes me happier than when a client thanks me for making them feel and look beautiful. I think it is very import to give back and teach others what we learned in our profession. CLAIROL P ROFESSIONAL education course offerings Essential CLAIROL PROFESSIONAL EXPERIENCE • Product knowledge overview of Clairol Professional brands • Understand usage benefits and when to use what • Learn how to offer appropriate color services to suit your client’s needs AVAILABLE: IN SALON or in STORE • DURATION: 2 HOURS Color Essentials • Fundamentals of color theory and overall color category as related to the Clairol Professional brands • Provides the necessary foundation to better understand the laws of color and how they apply in color formulations • Learn how to ensure a successful color appointment through a good client consultation AVAILABLE: IN SALON or in STORE • DURATION: 3 HOURS EXCEED CLASSIC BLONDING • Learn different lightening techniques, such as foiling, painting and double process blondes. •G ain an in-depth understanding of the various lightening products available within the Clairol Professional portfolio. •D etermine expert recommendations and realistic expectations for your clients based on a proper consultation. AVAILABLE: IN SALON or in STORE • DURATION: 3 HOURS Coloring Gray Hair • Provides a thorough knowledge and understanding of coloring gray hair • Learn techniques and formulas for achieving 100% gray coverage, even on resistant grays • Understand the difference between gray coverage vs. gray blending and what products are designed for each result AVAILABLE: IN SALON OR IN STORE • DURATION: 3 HOURS color Correction • This session concerns the importance of mastering corrective color principles and techniques • Gain a thorough understanding of Clairol Professional’s corrective color tools, in the permanent, demi permanent and lightening categories • By the end of the class, the stylist will be able to identify, solve and prevent common hair color challenges AVAILABLE: IN SALON OR IN STORE • DURATION: 3 HOURS EXPERT Creative Color Workshop • Get creative with color and think outside the box by taking inspiration from beauty, fashion, and nature • Learn how to hone in on your creative vision by crafting a mood board and executing on a mannequin • Hands-on mood board and mannequin workshop with a Clairol Professional Top Artist AVAILABLE: IN SALON OR IN STORE • DURATION: 3 HOURS CENTRAL BOOKING: 1-800-422-2336 wellaINTERACTIVE.COM 85 86 sa ssoon ac ademy WELLA & SASSOON ACADEMY A UNIQUE RELATIONSHIP Wella Professionals and Sassoon share an exclusive, highly successful working relationship built on a strong professional partnership driven by mutual respect and admiration. Sassoon has epitomized unsurpassed excellence in hair for over 50 years, pioneering cutting-edge hair design techniques that continue to advance and inspire globally. Benchmark innovators in technical excellence, creativity, salon services, education and professional tool development, the heart of Sassoon’s continued preeminence lies in its inherent culture of uncompromising cut and color. Through Sassoon Academy, the Sassoon global team shares their techniques, creativity and inspiration with over 180,000 hairdressers each year. These renowned master classes are perfect for all experience levels from absolute beginners to skilled stylists, salon owners and educators. The global Sassoon Academy locations have been hand-picked to provide students with something more than just a premium learning experience. The cities chosen vary considerably in atmosphere and style, but wherever it is, the quality of the education remains constant. For Global Elite™ Salons only, Sassoon Academy courses, in-salon seminars and professional tools can be paid for using Global Elite™ Reward Points. Sassoon continues to inspire those around the world with a passion for hair through its global education program, its flawless cutting credentials and its indispensable trend translation role at the International Trend Vision Awards. In the ever-changing hairdressing industry, a mutually rewarding alliance such as the one between Wella Professionals and Sassoon is exceptional. Through this partnership, Sassoon will continue to challenge, inspire and excite the hair world and clients alike, as it has done for more than five decades. 87 UNIQUE FEATURES & BENEFITS • Over 60 years experience in hair education. • Curriculum teaches cutting and coloring techniques, not specific haircuts and colors. • Full-time, departmentalized instructors trained internally and internationally traveled. • Live models for all hands-on work sessions of the course. • The lowest student-to-teacher ratio in the industry: 8:1 for cutting courses, 7:1 for color courses. • 13 locations worldwide, strategically placed for student convenience. • Offers courses year-round. SASSOON academy north american LOCATIONS CHICAGO | SANTA MONICA | MIAMI | NEW YORK CITY | SAN FRANCISCO | SEATTLE | TORONTO creative team MARK HAYES, INTERNATIONAL CREATIVE DIRECTOR Richie Rivera, North American Color Director TRACI SAKOSITS, North American Creative Director For over 30 years, Mark Hayes has been inspiring young hairdressers at Sassoon with his passionate approach to hair and his technical expertise. Richie Rivera started his Sassoon career at Sassoon Academy in Santa Monica in 1992. He then went on to complete his Sassoon Salon apprenticeship in Boston in 1993, where he has been based for the last 19 years. North American Creative Director, Traci Sakosits started her training at Sassoon in New York in 1992, where her talents were soon recognized and she moved swiftly up the ranks. She transferred to the Beverly Hills Sassoon Salon location as a stylist in 1994 and was promoted to Assistant Creative Director by 1996. The call to teach came quickly, and Traci then moved to the Sassoon Academy in Santa Monica in 1997, where she has been based for the last 15 years. Mark’s signature style — a series of pared-down looks reflecting his love of modernist art and architecture — puts him at the forefront of global hair design, and his role as International Creative Director takes him all over the world, coaching, teaching and inspiring. He has ultimate responsibility for the renowned seasonal Sassoon collections, eagerly anticipated by those wanting to know the future of fashionable hair. 88 During Richie’s time in this Sassoon, he worked as Salon Color Director, until being named East Coast Regional Color Director in 2009. Then, in April 2012, Richie earned the prestigious role of North American Color Director. As the North American Color Director for Sassoon, Richie has the ultimate responsibility of educating and developing the next generation of colorists and tinters in all the North America Salons and Academies. While in Los Angeles, she earned the roles of Creative Director and Regional Creative Director. Then, in April 2012, her passion and dedication to Sassoon led to her most recent appointment of North American Creative Director. As North American Creative Director, Traci ensures that there is absolute consistency in education, while organizing and developing her team. It’s a job that involves extensive travel both nationally and internationally, spreading the word about the Sassoon methodology. As well as creating high-impact Academy courses, Sassoon also delivers superb cut and color skills on stage with their dedicated show and seminar teams. Each year, members of the Sassoon Creative Team travel the globe to stage hair shows, seminars, master classes and educational events. As pioneers of education, Sassoon has an international role in ensuring that audiences everywhere have access to the unique Sassoon philosophy. Sassoon shows and seminars are a means of learning that inspire, energize and educate by delivering the right skills and information in a meaningful way, in your own environment. All Sassoon Academy events are tailor-made, starting with a personalized consultation with the Wella Professional representative and/or organizer. sa ssoon ac ademy SASSOON ACADEMY SHOWS IN-SALON SEMINARS Intimate learning in a salon environment Sassoon realizes that not everyone can get to a dedicated Academy with the frequency that they would like, so they will travel to you! In-salon seminars are suited to small audiences and can last from one to five days, depending on the depth or level of education required. The environment allows for a high degree of detailed instruction, where every day begins with a demonstration, and the afternoons are devoted to hands-on learning. The optional addition of presentation models provides impact in illustrating the demonstration. The in-salon seminar format can be delivered in an alternative venue should your salon not be spacious enough. Please be advised that all hands-on and demonstration work undertaken by the Sassoon team will be carried out on live models only. AUDIENCE SIZE | Maximum 30 per educator in a demonstration format and eight per instructor for cutting hands-on. Seven per instructor for color hands-on. DURATION | Personalized one to five days LOOK & LEARN SEMINARS Superior skill demonstrations for a larger audience Look & Learn seminars deliver insight into the unique world of Sassoon education. While the emphasis is firmly on technical instruction, presentation models complement the step-by-step cutting, coloring and finishing executed by the on-stage Creative Team. The Look & Learn seminar format offers a high degree of flexibility, ensuring that you meet both your audience’s expectations and your business objectives. AUDIENCE SIZE | Maximum 200 DURATION | Maximum one and a half to two hours per session 89 NOTES 90 Education Book JUly–December 2014 wellainteractive.com