Giving Back to the Pakistani Community

Oct-Dec ’09
Newsletter
Giving Back to the
Pakistani Community
P&G brands support community programs positively
impacting millions of Pakistanis across the country.
75
million children
Live, Learn & Thrive in
2008-09
P&G Live, Learn and Thrive is a global initiative, operating in more
than 60 countries across the world, improving life for children in need.
Through this program, P&G makes a difference in the lives of two
children every second of every day. P&G Live, Learn and Thrive cause
benefited more than 75 million underprivileged children during 2008-09.
This is a remarkable 25% increase over last year putting P&G on the
track to exceed its sustainability goal of reaching 300 million children
in 2012. P&G helped a large number of disadvantaged children by
reaching out to them in powerful, life-improving ways, including
supply of vaccines, free meals, safe drinking water, access
to education to break the cycle of poverty and skills for
disabled children to live more independently.
Assalam o Alaikum,
It takes hard work, passion and dedication to deliver the promise
of touching and improving lives. Year after year P&G has delivered
on its commitments, not only through its brands but also its
community development projects. Our aim is to not just do
business, but to do it the right way, benefiting our consumers and
the community hand in hand.
It is heartwarming to see the efforts of the P&G-READ Foundation
partnership generate positive outcomes. The students of the
P&G-READ Foundation schools have once again made us proud
with their outstanding results in 2008-09. Through hard work,
dedication and P&G’s unwavering commitment, these students
are steadily building a bright future for themselves.
Our brands remain committed to enriching the lives of consumers
this quarter as well, The Safeguard “100 Days 100 Schools”
campaign aims to benefit 40,000 school children in Quetta,
Karachi and Lahore with the help of improved sanitation
facilities and health and hygiene education. The Always “Girls
Can” initiative is helping young girls build confidence while
encouraging them to realize their true potential.
Success brings with it greater responsibilities and we at P&G
strive continuously to deliver our commitments and to prove
ourselves worthy of the recognition we have received to date.
P&G strengthened its environmental and social sustainability
commitments at the recent 2009 Clinton Global Initiative meeting
in New York. The company also announced successful completion
of three life-saving public health commitments at this forum.
We pledge to continue to better serve our consumers and
global communities in line with our purpose. We do this whilst
safeguarding our values and principles of integrity and honesty in
every action we do and every decision we take.
I would like to wish all our readers a very happy, healthy and
prosperous 2010.
Country Manager
P&G Pakistan
P&G ranked amongst “Top
Companies for Leaders”
P&G has been awarded the #2 ranking on Fortune’s “World’s
Best Companies for Leaders” survey, endorsing the Company’s
culture of developing leaders by nurturing new talent. The
Company has a legacy of encouraging and promoting talent
from within. That is why only 5% of the total P&G workforce
comprises external hires. Thanks to the company’s diverse
businesses and the markets they serve, employees don’t have to
leave P&G to continue to grow.
New Commitments made —
Old Commitments kept
P&G unveiled two multi-year commitments at the 2009 Clinton
Global Initiative (CGI) Forum meeting in New York. P&G also
announced successful completion of the three life-saving public
health commitments made at the forum previously.
P&G has committed to provide four billion liters of clean drinking water in the developing world by 2012. The Company’s Future Friendly program has committed to place P&G Sustainable
Innovation Products in 30 million US homes by the end of 2010.
“We are grateful to the Clinton Global
Initiative, President Clinton and our many
partners for their inspiration and
support as we continue to provide
environmentally sustainable
products to our consumers and
clean drinking water to those
in need in the developing
world.”
Dimitri Panayotopoulos, Vice Chair of
Global Household Care, P&G
P&G Port Qasim plant
achieves safety milestone
P&G strongly believes in safeguarding the health and safety of its employees
and workers. The P&G Port Qasim Authority (PQA) plant, presently under construction, achieved a key safety milestone on Oct
26th, 2009 by completing more than 500,000 safe, incident-free construction hours. This has been achieved in a period of
straight 12 months since the start of plant construction.
Accomplishment of this milestone reflects the tremendous efforts by the project team to uphold P&G’s safety standards.
This project is raising the bar for construction safety standards in Pakistan and P&G efforts in the region. The new
manufacturing site at PQA also reflects world class sustainability practices and incorporates responsible and
innovative solutions for maintaining productive and healthy indoor and outdoor work environments.
“At P&G, sustainability is viewed as a significant responsibility
as well as a continuous source of opportunity. This is why,
from its products to its operations, sustainability is
embedded in everything that P&G does”.
Najia Amin, Manager External Relations, P&G Pakistan
P&G - READ school students achieve
excellent academic results
It gives us great pleasure to announce that the students of
P&G-READ Foundation Higher Secondary School at Gojra,
Muzaffarabad - one of the largest schools in the area have
upheld their tradition of achieving excellent results in board
examinations. Mamoona Asghar and Syed Arslan, achieved
overall 3rd position in the Azad Jammu & Kashmir Board
results in the pre-engineering group and Qurat-ul-Ain stood
3rd in the Computer Science group.
P&G Pakistan together with READ Foundation have
established two purpose-built, seismic compliant schools in
Azad Kashmir, imparting quality education to around 2000
students.
A third school under this partnership was started in rural
Islamabad earlier this year. This primary school has begun
with an enrollment of 150 children.
“This is a tremendous achievement for both P&G and READ
Foundation who have partnered in the “Safe Schooling for
Building Futures” initiative since 2006 to enable the children
affected from October, 2005 earthquake to gain quality
education and become contributing members of the society.”
Mahmood Ahmad, CEO, READ Foundation
“Ariel Tent Program”
takes Superior
Cleaning to millions
across Pakistan
To mark the launch of its latest initiative, Ariel took
the 1-Wash challenge to women across the country,
demonstrating Ariel’s superior cleaning in their
own neighbourhoods. During the program, women
witnessed live demonstrations showing Ariel’s efficacy
in removing tough, greasy stains in one wash, versus
two washes with an ordinary powder. Spanning 8 cities,
the “Ariel Tent Program” aims to reach 2.7 million
consumers over a four-month
period. The initiative stems
from Ariel’s longstanding commitment
to provide Pakistani
women with
laundry solutions
that help them
give renewed
confidence to
their loved ones in
order to meet the
challenges every new
day brings.
Pampers goes
“Jumbo” at
Samaa Live Lahore
Pampers launched its new Jumbo Pack at the
Samaa TV Live Family Festival, held at
Fortress Stadium, Lahore on October
11th and 12th, 2009. The event
was inaugurated by Salman Taseer,
Governor of Punjab and attracted
200,000 people. The Jumbo Pack
was an instant success amongst the
audience who found the low-priced
jumbo sized pampers packs a
very cost-effective deal. Barney’s
character at the Pampers stall
became the centre of attraction for
the children who gathered excitedly to
have their faces painted.
“Always”
Encouraging girls to
pursue their dreams
This October, Always launched a first
of its kind mega TV Show “Always
Girls Can” as a part of its mission
to encourage confidence-building
amongst young girls so that they
realize their true potential. Under the
theme of “Jo Chahoon Banoon,” the
girls compete in a series of challenges
throughout the show which tests their
mental and physical capabilities, patience, confidence and stress threshold.
At the end of the show, the winner will be supported by Always to
achieve her ambitions and aspirations.
The ‘Always Girls Can’ show brings
together, on a single platform 16 girls
from Karachi but hailing from diverse
backgrounds, with different personalities and aspirations. The show is hosted
by the charismatic and accomplished
Marina Khan who is the girls’ mentor
and guide during their 13-week journey
to self-discovery. From interviewing a
celebrity like Vaneeza Ahmed, to painting a worn-down school in Memon
Goth, to solving a puzzle by the beach,
the girls go through different and
exciting challenges which test their
individual as well as team-building skills.
“We hope that the show will help women embrace their uniqueness
and strengths. The show is simply not about winning. This show is
testimony of the brand’s commitment to reach out to young girls
with the message of confidence and enable them to realize that
those who have the drive and ambition to succeed can do so on
their own will and independently as well.”
Bushra Iqbal, Brand Manager, P&G Pakistan
Safeguard embarks on “100
schools 100 days” mission
Safeguard has joined hands
with Save the Children to
build sanitation facilities in 100
schools in Pakistan in just 100
According to UNICEF Pakistan, “about 80% of all major
diseases such as diarrhea,
cholera, typhoid and hepatitis
contributing factors to low enrollment and the high dropout
rates of girls from schools.”
In Pakistan every day, 670,000
children miss school due to
illness. Many of these illnesses
can be prevented through
regular hand washing. The
Safeguard-Save The Children
partnership aims to foster a
culture of hygiene amongst
children by providing them
with critical hand washing and
sanitation facilities along with
hygiene education.
days. This health and hygiene
project will benefit 40,000
school children in Quetta, Karachi and Lahore with improved
sanitation facilities and health
and hygiene education.
are a result of unsafe drinking
water, inadequate sanitation
and poor hygiene.” According
to Hameedullah Jan Afridi, Federal Minister of Environment,
“inadequate provision of pure
drinking water and sanitation
facilities in schools is one of the
In this project, every bar of
Safeguard bought from October
2009 to March 2010 will
contribute towards this cause.
Safeguard appeals to Pakistani
mothers to support the cause
and help improve the lives of less
affluent children. The Safeguard
“100 schools 100 days” campaign was formally launched at
a press conference held at Avari
Towers, Karachi, on October
20th, 2009.
David Wright, Country Director Save the Children Pakistan,
shared the aims of the campaign
during the press conference,
“We hope that the partnership
between Save the Children
and Safeguard will improve the
health of thousands of students
and enable them to stay in
school. Through Save the Children school health and nutrition
program, we are working closely
with parents, teachers and students to change hygiene habits
and teach them the importance
of regular handwashing.”
“P&G Pakistan has a rich history of helping children in need in Pakistan to
live, learn and thrive and the Safeguard partnership with Save the Children
marks a critical step towards improving key infrastructure in Pakistan.
We are honored to have joined hands with one of the biggest global
international development organizations, Save the Children, to build these
facilities across Pakistan.”
Qaisar Shareef, Country Manager, P&G Pakistan
P&G at
DAWN Lifestyles!
P&G brands made a powerful impact at the All about Lifestyles exhibition,
held in Karachi recently. The event gave P&G consumers an opportunity to
interact with their favorite P&G brands in an educational and entertaining manner.
Safeguard appealed to the public to join their “100 days 100 schools” mission through
a unique ‘100 Second Freeze’. For 100 seconds, 100 Safeguard volunteers “froze” in the
middle of the crowded Exhibition hall. The event highlighted the “Stop,
Think and Buy” slogan, encouraging visitors to stop and think about
those segments of society who do not have access to proper handwashing and toilet facilities. H&S and Pantene hair-check centers provided scalp checks
and general hair care advice. The visitors were also shown Ariel’s superior cleaning
abilities through one-wash live demos. The Pampers stall educated mothers on effective baby care tips through expert consultants while fun games for young girls
at the Always stall kept the visitors engaged throughout the three-day exhibition.
P&G Pakistan empowers
Leaders of the Future
P&G’s Summer Internship Program has become the key source of future talent for the company ever since its inception. This year’s
program included 22 interns from 11 universities across Pakistan. The focus of this program is to provide interns with real life
projects which allow them to get first hand experience of a career at P&G. P&G also provides interns with an opportunity to
interact with the wider organization in more informal ways and to learn from their experience.
The Business Management Course that P&G conducted for this year’s interns allowed them to interact directly with
P&G employees from each function, as they worked together to solve case studies on P&G brands. A key focus
area of the comprehensive on-boarding program was to ensure that interns went back to their campuses
with a broader understanding of P&G, its heritage, principles and the value each function adds to the
business. The internship program reinforces P&G’s commitment to developing human resource
in Pakistan as it invests in preparing future leaders by recruiting and developing Pakistani
talent year in and year out.
Health, Beauty & Style Workshop
The session began with Dr. Sadia Masood,
well-known Consultant Dermatologist at
the Aga Khan University Hospital, who
spoke to the audience on ‘Beauty is Skin
Deep’. The presentation covered information on basic skin problems, it’s solutions
and how one can prevent common skin
disorders by observing basic nail, skin and
hair care tips.
This was followed by guest speaker
Vajeeha Azeem, a Clinical Dietician at the
Aga Khan University Hospital, who gave
valuable advice on maintaining a ‘Healthy
Diet and Healthy Life’. Her presentation
entitled ‘You are what you eat’, captured
details on healthy eating habits which one
must inculcate in everyday life as well as
effective energy management tips.
In the end, Sonya Battla, one of Pakistan’s
leading fashion designers, engaged the audience through an interesting and interactive session on ‘Style for Working Women’.
She talked about the dos and don’ts of
fashion tailored to the needs of women in
the corporate world.
The sessions were very well received by the
audience. By organizing the Health, Beauty
and Style Workshop, P&G has taken
another important step towards nurturing
female diversity at the workplace.
To learn more about P&G:
Visit us online at: www.pg.com.pk
E-mail us at: consumerservicepk.im@pg.com
Read our Annual Report: www.pg.com/investors/annualreports.html
Concept & Design by CMC
In line with its mission to promote the
professional progress of women, the P&G
Pakistan Diversity Network held a Health,
Beauty and Style Workshop on December
14th for female employees. The aim of this
workshop was to fuel the engagement of
women employees within the workplace
through presentations and discussions on
topics of health, nutrition, personal care
and wellness. Expert guest speakers from
the health and beauty sector were invited
to share their knowledge and advice on
these important topics.