Renata Insight - Renata Limited

ISSUE
BI- YEARLY
02
HR JOURNAL
Jan 2016
Renata Insight
PEOPLE &COMMUNICATION
In This issue
Message from the CEO& MD P.1
PHARMA SALES TO
TREBLE BY 2024
Life @ Renata P.2
Eye on Renata P.3
Sales
of
generic
drugs
in
Professional Development Program P.4
Bangladesh will treble to Tk 30,300
crore a year by 2024, thanks in
part to the recent extension of the
medicine patent waiver, which will
make
quality
products
WTO-TRIPS Council granted the
exemption
countries
until
2033
an
from
obligations to implement patents
and
data
pharmaceutical
protection
for
products.
The
development means the local
pharmaceutical
sector,
which
stood at Tk 11,000 crore last year,
is in good stead to register a
compound annual growth rate of
10 percent in local currency terms
and 8.9 percent in US dollar terms,
said London-based BMI Research.
Experts
say
Bangladesh
pharmaceuticals with 160 small,
medium and large enterprises and
is capable of catering not only to
the sizeable domestic market but
also the export markets.
At present, the local industry
accounts for 95 percent of the
demand.
Bangladesh
exports about 500 pharmaceutical
items,
including
active
pharmaceutical ingredients and a
wide range of pharmaceutical
products
covering
all
A wise woman once said, "Memories are the key
not to the past, but to the future." So, let me
start with a few reminiscences, not to dwell on
an idyllic past that by the way, never existed, but
to build a platform for the future.
When I joined Renata in 2002, the global
pharmaceutical landscape looked very different.
New blockbuster molecules were plenty, which
in turn fuelled growth of generics in the Subconti
nent where the intellectual property paradigm
was virtually non-existent.
Kaiser Kabir
CEO & Managing Director
The use of the Internet at the start of the new millennium was
also in its infancy resulting in information gaps and asymmetries.
In fact, many of us in Bangladesh at that time did not have a
comprehensive idea about potential blockbuster drugs being
developed by Big Pharma. Bangladeshi companies that took
initiatives to collect such information were able to grow rapidly
through new launches.
has
formidable supply-side capacity in
domestic
field, and everyone else versus OSD, Finance, HR, IT)
must cease and be replaced by a blend of co-operation
and constructive criticism. I also hope that the
forthcoming ERP system shall be of great assistance in
improving productivity across the board.
more
accessible. On November 6, the
least-developed
Message from the CEO & MD
major
therapeutic classes and dosage
forms, to about 100 countries.
What a difference a few years make! Apart from the biologics
component, the global pharmaceutical pipeline is now largely
unexceptional. This means that the generics industry can no
longer rely on new products to be the principal driver of growth,
but must instead milk the existing portfolio to inch forward.
While this new operating environment is challenging, there are
still plenty of growth opportunities for companies that are able to
adjust to these changed circumstances. I believe that Renata is
small enough to be flexible, yet sufficiently strong to make the
required investments in people, knowledge creation, and capital
goods.
Bangladesh is by far our largest market and therefore it is here
where we must make most of the growth opportunities in the
retail and institutional segments. While the market continues to
exhibit double-digit growth, capturing this growth is becoming
increasingly expensive. Maintaining profitability in this
environment necessarily entails improvements in productivity
across all departments. To this end we must encourage openness,
critical thinking, outlandish ideas, and above all flat management
structures in practice.
Pharmaceutical exports rose 11.02
percent year-on-year to $26.7
million in July-October- (see pg. 3)
Moreover, traditional inter-department rivalries (e.g., sales
versus marketing, manufacturing versus QA, distribution versus
We have talked for many years about globalization to
expedite growth. Yet Renata, akin to other
Bangladeshi companies failed to make significant
inroads into new markets. In my analysis, this failure is
essentially due to the lack of a well-thought-out
export
strategy.
Specifically,
we
seriously
underestimated the importance of local knowledge
while developing export markets.
After dithering in the wilderness for several years, we now have the
makings of an intelligent globalization strategy that is nicheoriented and country specific. Much more work needs to be done,
but we seem to be on the right track as evidenced by certain highprofile dossier filings and institutional orders.
It goes without saying that to become a global company, our
manufacturing and quality standards across all sites have to be
aligned with the highest global benchmarks. Moreover, this is a
continuous process of upgrading.
We are fortunate to have a very successful Animal Health business
to contribute to our growth. It is of great satisfaction that this
business is no longer small. In fact, in terms of revenues, our AH
business is equivalent to the 13th largest pharmaceutical company
in Bangladesh. As the poultry and large animal numbers grow in
Bangladesh, we expect Animal Health to deliver commensurate
results.
I also place great hopes in our subsidiaries to deliver high growth.
Provided that debt-levels are kept low, the growing consumption of
poultry products shall ensure sustainability of Renata Agro. Purnava
has tremendous prospects in the non-medicated healthcare space
all over the world. Our latest subsidiary, Renata Oncology, having
both formulation and API capabilities is well poised to take
advantage of opportunities provided by TRIPS.
In essence, despite formidable cliffs, rewards lie ahead for us to
earn. Let us prepare for the future in our daily activities. To
paraphrase John C. Maxwell, "The future develops daily, not in a
day."
FROM THE DESK OF
HEAD OF HR
Another year has come to an end
and what a year it has been! Just
like any other year this past year
we have seen ups and downs and
among them, one of the saddest
incidents took place this year
which was the loss of our beloved
Founder Chairman Late Humayun
Kabir. However life goes on and
with renewed spirits this year we
look beyond the boundaries to
spread quality products across the
country and globally and take
Renata to a whole new level. This
past year there has been different
types of skill development
programs at Renata and that’s an
indication that we are investing in
our people to develop our future
leaders. Still, lots of exciting events
are yet to come in the next two
quarters. Hope the New Year will
bring new hopes, new business,
new
learning
and
new
achievements. Let us all prepare
ourselves for a great and exciting
journey ahead with Renata’s
values imprinted within us. As Roy
Disney has stated: “It’s not hard to
make decisions when you know
what your values are.”
Life @ RENATA
Long Service Award
Pleasant Surprise
New Comers
The Long Service Award (LSA) is
This year employees have received their
Renata has strengthened its talent pool.
presented to the employees of Renata
Increment and Promotion Letters well in
(July 2015-December 2015).
Limited in recognition of their long
advance. Within the third week of
period
December’ 2015 the above mentioned
of
engagement
with
the
Area of Operation
No’s
Production Department
84
Quality Assurance
33
Engineering Department
22
Project Management
03
R&D, Int. Regulatory Affairs
05
was 30 years which
Operation Services
22
was received by 3
Human Resource
20
employees. This year
Finance
01
Information Technology
01
Marketing Pharma Division
01
organization. This award is presented to
letters
were
handed-over
the employees who have completed at
respective
least 5 (Five) years of service. The
Heads of the company.
Division
and
to
the
Department
highest number of years
served by employees
during this year’s award
the LSA has been
awarded to a total of
333 employees across
the organization.
Job Fair Attended
Sales Pharma Division
247
Animal Health Division
23
Distribution Department
292
Between July to December
December’ 2015 Renata Limited’s Human Resources Division
participated in several job fairs; JobsBd Career Fest 2015 at RAOWA C
Convention Hall,
AIUB Job Fair 2015 and the Bdjobs Campus Career Festival at Jahangirnagar University.
The primary objective was to disseminate information about the available employment
opportunities in Renata Limited to the graduates eager to step into the job market.
Happy New Year 2016…
Being there in those fairs Renata HRD has made a positive impression on job seekers
also branded the company within the industry. Potential job seekers communicated
with our representatives at the respective job fairs.
Why I work at Renata
Renata?
SAD DEMISE:
We are deeply sad to share the news
that Md. Sakil Ahmed, Junior Officer
F working in our Bhairab Depot under
Distribution Department has passed
away by a Road Accident on October
6, 2015. He was only 21 years old.
Let us all pray for the eternal repose
of the departed soul, and for the
bereaved family, may they find the
strength to carry on in their time of
sorrow.
Mr. Md. Fuad Hasan Lotus
Lotus, Sr. Assistant Manager, HR
It has been three and a half years since I am with Renata Limited. Apart from my internship period, my total length of service is almost 6 years.
In my 1st two years of job life, I switched three jobs! So, this is actually the longest period of time that I am working in the same company.
c
I
used to be a reasonably good stu
student and like most of the parents who belong to the middle class of this country, my parents also wanted me
to be a Doctor or an Engineer; but for a very strange reason, I never wanted to be a Doctor or an Engineer! Though after joining
join
at Renata,
sometimess I think it would have not been a bad idea to be an Engineer or a Pharmacist because in this industry, employees from these two
backgrounds have great potential.
As I grow up, I am coming to realize that the main purpose of life is not to live for your ow
own
n rather to live for others and probably, this is one of
the main reasons that I am with Renata for quite some time. There are more than 270 pharmaceutical companies in Bangladesh but
bu what
makes Renata different from the others is that 51% of Renata’s shar
shares are owned by a non-profit
profit organization named SAJIDA Foundation that
provides funding to Healthcare, Education, Alternative Energy, College of Nursing, Drug & Alcohol Rehabilitation Centre, Centre
Cent for Elderly Care
initiatives etc. and by doing so Renata is actually contributing to the society in a very unique way. Unlike any other company, making profit has
never been the main concern of Renata rather it always cares for the betterment of society and the environment. By working at Renata I am
not only earning
rning my living but at the same time I am also indirectly contributing to my society as well as the environment and this feeling
feel
always gives me immense pleasure and a sense of accomplishment.
Being International
Mr. Shams-ud-Dowla, Sr. Officer, IBD
It is always a great feeling to interact with
other cultures and casts. In the era of
globalization adding to this feeling, a
touch of business can be interesting as
well as profitable. May be that is why the
idea of international business clicked in
the minds of business people. Well, I am
not certain about it, but this is how I feel
about international business. I feel like
superman with the power of my
company, the attention of my clients and
my inner creativity.
I don’t need to start talking about our
history, because without a glorious
history we couldn’t have come this far. Of
course we had that magical touch of
Pfizer Bangladesh, the multinational
feeling. Trust me when I say this, it is still
here. But the table has turned; we being
local can be called Multinational in some
other countries. Glory glory Renata Ltd.
Coming to our division, it is quite extra
ordinary to me thinking about the
progress we have made in recent times. I
must say I have seen a lot and learnt more
than I anticipated.
not only to get business out of it but also
to supply quality medicine. As I said, I feel
like Superman, yes, saving lives with our
quality products is our “Thing”.
Let’s get serious, so far this year we have
gone through a lot of business activities,
just when I am writing this article, I am
also thinking about the clients coming to
visit and audit our facilities next week.
Clients from Philippines and Pakistan are
keeping
eeping us very busy with preparations.
Adding to these we have been working on
UNICEF tenders with our products Co
CoPack and Zinc tablet and MNP
(Pushtikona). We are progressing well on
other fronts with the existing clients we
already have in our list such as Sri Lanka,
Kenya,
Philippines,
Cambodia,
Afghanistan,, Hong Kong, Myanmar and
other countries. Also, the good news is we
have already started our business in
Somalia and working on one or two other
new countries and clients which can be a
gold mine for business.
Before saying goodbye, I would like to say
that this is how we are wishing to see our
growth at the end of this year.
With the lead of our head of the division
Mr. S. M. Anisur Rahman we have been a
force to look at. We work, think, dream,
link and connect the world with Renata
And we will fight to earn it. We, means all
the departments connected with us from
Production to Q.C to supply chain to
operation. Let’s do it.
Renata Badminton
Renata HSE Policy
Tournament 2015-16
Recently the Health, Safety and
Environment (HSE) Department has
turned over a new leaf in the company’s
timeline by finalizing the “Renata HSE
Policy”. The HSE team as well as all th
the
employees of Renata Limited is working
in a determined way to fulfill the vision
of this policy.
Winter is here and “Renata Badminton
Tournament 2015-16” is ready to start
with all its fiery spirits. It will be a two
week long event that will commence
from January 10, 2016. A total of 32
teams are going to participate in this
event.
Pharma
Sales
to
treble
(continued from page 1)
EYE ON RENATA
NEW CHAIRMAN
-according to the Export Promotion Bureau. In
2014, the global pharmaceutical export market
was estimated to be worth more than $520
billion. Once Bangladesh graduates out of the LDC
status, it will no longer be able to enjoy the
preferential treatment. And, it is highly likely that
the country will graduate from the LDC group by
2024. The window of opportunity for Bangladesh
is, thus, only for about 10 years, according to the
Centre for Policy Dialogue, a think-tank.
Bangladesh's goal of growing
ing its pharmaceutical
sector by becoming a key medicine exporter to
frontier markets has challenges, according to the
BMI report. While there is a latent demand for
medicines in the LDCs, transforming these
opportunities into revenue growth will be
challenging
nging for the Bangladesh pharmaceutical
sector. Underdeveloped healthcare systems are
characteristic of LDCs such as Cambodia and
Pakistan, and will impinge upon access to
pharmaceuticals. Distribution of medical facilities
remains skewed towards the urban economic
centers, according to the analysis. The BMI said
the greatest commercial opportunities for generic
drugs will lie in emerging markets.
In addition, regulatory standards will become
stricter. This falls in line with the broader
development of the regulatory bodies in these
markets.
Source: The Daily Star, on December 06, 2015.
Did You
Know??
At the board meeting held on 10,
September 2015, Dr. Sarwar Ali
was elected as chairman of Renata
Limited. Dr. Sarwar Ali is a wellknown national figure. He is a
Trustee
of
Liberation
War
Museum and Chairman, Board of
Management at BIRDEM. Earlier
he was the Managing Director of
Renata Limited.
In Remembrance
of our Founder
Chairman
A beautiful memoir entitled “A Life
Led By Conscience” has been
published recently in honor of the
founder
Chairman
of
Renata
Limited Late Syed Humayun Kabir.
Introduction of E-Learning
It comprises of the memories of
the illustrious life lived by him.
Renata HRD recently Introduced EE-Learning for the employees. This service is being obtained
from SkillSoft through Core Knowledge (Core
(Core-K). It can be accessed 24/7 using computers or
tablets.. OLT stands for Online Learning Tools and upon completion of this training we are
hopeful that the participants will develop their skills which will help them professionally and
personally.
lly. In the first batch 50 participants of different functions are given access to use
online training in Interpersonal Communication. Hopefully, this kind of training will help
employees in order to improve productivity.
Also
messages
from
family
members, friends, well wishers
and colleagues are presented in it.
In continuation of The Renata
HRD’s project to diagnose the
current status of its people
involved. PULSE has been
continued at newer locations
in order to collect feedback
PROFESSIONAL
DEVELOPMENT
PROGRAM
from our employees.
These interactive sessions are
helping HRD to assess the
RENATA HR is proud to mention
current scenario to explore
that various types of professional
the expectation of the people
and in a broader perspective
development programs are being
HRD is able to grab the PULSE of Renata. HRD has already conducted more sessions in Head
conducted
throughout
the
Office, Different Manufacturing Sites, several Depots and Field Forces. Based on the findings, HR
organization round the year. It is
has already taken steps and gradually more will be undertaken which is logically beneficial for
with the intention that the Renata
family
members
will
all concerned. Until then, PULSE checking is ON, stay tuned, we are coming to YOU!
be
Celebrity Talk
empowered and encouraged to be
more productive wherever they
Celebrity Training session is being regularly conducted as part of the skill
are contributing.
development program for the newly elected Professional Service Officer
Officers
Stress Management
Everyone suffers from stress on some
level. No one is immune to it.
Sometimes stress levels are higher and
at other times they are considerably
lower. The price of stress in the
workplace has moved to the forefront
of concern for businesses. The causes
of stress stem from both on-the-job
and off-the-job factors. By learning
how to identify the stress factors in
one’s life and strategies to cope with
these factors one can take control of
his/her life. And with that objective in
mind, Renata Limited’s HRD has
introduced a new training program
called
Stress
Management
(Recognizing,
Understanding
and
Managing Stress) recently. A total
number of 44 participants from various
Departments participated in the
training of two batches. Ms. Nisbat
Anwar, Head of HRD conducted this
training program at an external
Training venue.
(PSOs). In the recent sessions Renata is proud to have had Journalist, Writer &
Editor Mr. Anisul Hoque
Hoque, Renowned Actors Mr. Tariqul Anam Khan, Mr.
BE A PART OF
RENATA INSIGHT
Chanchal Chowdhury, Mr. Anisur Rahman Milon, Ms. Bipasha Hayat, Ms.
Suborna Mustafa, Ms. Nusrat Imroj Tisha Renowned Singer Mr. Bappa
Majumder, and Freedom Fighter & Film Director Mr. Nasir Uddin Yousuff
We are looking for contributions
Bacchu as the session leaders. They came to Renata to share their experience
from members of the Renata
and success stories with the participants
participants. Their presence, inspirational speech
Family to make this newsletter
and experience sharing session in relation with effective selling techniques
better. Keeping that in mind we
has added value to the development of our future leaders
leaders.
Ongoing Learning Session: MS Excel &
Business English
expect more write-ups from the
employees of Renata Limited. Last
of all but not the least we would
As a part of our continuous Learning and Development initiative of Renata HRD,
like to give special thanks to those
Learning Sessions on MS- Excel (Basic to Advanced
Advance level) & Business English have
who have given us various input
to make this issue interesting. You
can email your write-ups to-
th
• Renata Badminton Tournament 2015-16(10 Jan 2016)
th
• Renata Family Day- (30 January 2016)
• Leadership Training by CEO & MD
anupom.chowdhury@renata-
• 3rd batch of Business English
ltd.com, saheeb.ahmed@renata-
• 4th Batch of MS Excel Training
Training.
ltd.com
rd
• 3 Batch of Stress Management Training
& many more….
been continued with newer batches consisting of participants from different
divisions and departments from July to December’ 2015.
2015 Selected members from
cross functional departments attended the sessions. These
The
sessions were
conducted by external trainers. More batches are in the pipeline to be trained up.
Off Topic:
“Everyone
Everyone Brings Joy to the office,
Some when they enter,
Some when they leave!!”
Renata Insight Issue 02 January 2016
2015
Editorial Committee:
Mr. Anupom Chowdhury, Sr. Officer-HR
Mr. Syed Saheeb Ahmed, Officer-HR. and
Ms. Nisbat Anwar, Head of HR
Follow us
Corporate Headquarters
Plot # 1, Milk Vita Road,
Section # 7,
Dhaka- 1216
Bangladesh
www.renata-ltd.com
www.facebook.com/RenataLimited