The Renewal Plan

The Renewal Plan:
Albums
retiring
1-31-2016
To compliment your business
At work for you
The goal of the Renewal Plan is to provide you with fresh
products in a focused selection of album titles. Each title
features styles and price points that will appeal to your
specific market.
We’ve started this process with new and innovative
designs featured in the album titles launched in 2015.
To continue to create distinct Carlson Craft titles with the
various styles and budgets couples seek, certain albums
will be retiring on January 31, 2016.
Take these simple steps:
If you currently sell
from any of these
album titles, recycle
or discard the album
Take a look inside at the
albums we suggest as
replacements to the
retiring albums
Online Store
Ordering Tool
Give your customers the
convenience of shopping for
quality Carlson Craft products
online, and capture additional
sales by setting up your Online
Store. You’ll benefit from the
latest product trends, online
exclusive products, analytic
tools, social media linking and
much more.
As a benefit of having a
Carlson Craft account, you can
take advantage of quick and easy
ordering with the Ordering Tool.
You will have access to online
product exclusives, products
from all albums at no charge,
instant previews, automatic price
calculation and electronic
order submission.
View options:
carlsoncraft.com/onlinestore
View video:
http://bit.ly/orderingtool
Contact us
today!
What do you need to do?
Check the retiring
album titles inside
Online services:
Contact us so we
can work together
to find the albums
that best fit your
business (see back)
Interested in suggested albums?
Want to set up an Online Store?
Contact our Dealer Records team to
order new albums or with questions
regarding your account.
Contact our New Accounts team to
start selling from the Online Store.
Dealer Records - 800-538-1585
dealerrecords@carlsoncraft.com
Mention code: SMCC2125
New Accounts - 800-292-9207
newaccounts@carlsoncraft.com
Mention code: SMCC2125
The Renewal Plan
Our focus is on you
IMPORTANT
NEWS
INSIDE
Retiring Carlson Craft Album Titles - January 31, 2016
Exclusive Collection II™ (AS)
Bridal Collection® Value with Style (VF)
Festividades™ (JM)
Wedding Collection™ (MS)
Quite Personally!™
The Flower® Wedding Line (RS)
Candlelight Collection™ (FD)
SUGGESTED REPLACEMENT
SUGGESTED REPLACEMENT
SUGGESTED REPLACEMENT
SUGGESTED REPLACEMENT
SUGGESTED REPLACEMENT
SUGGESTED REPLACEMENT
Bella Fiesta™
Love + Paper™
Affordable
Style™
Wedding and
Social Stationery
NEW
October
2015
NEW
December
2015
Jean M Love + Paper is about choices
with options for paper, trim, designer
envelopes, foil stamping, letterpress,
glitter ink and laser cutting.
Style is affordable. This album of
wedding and social invitations
includes Seal ’n Sends™, Sep ’n Sends™
and other price-conscious options.
Beautiful celebrations begin with
Bella Fiesta. Find invitations for
Quince Años, weddings, Baptism and
First Communion.
Product Peek:
http://bit.ly/LovePaper
Product Peek:
http://bit.ly/affordablestylenew
Product Peek:
http://bit.ly/bellafiesta
™
Catalog by Carlson Craft
NEW
December
2015
This popular album is filled with
wedding invitations for every couple
and every budget.
Blank and personalized wedding
and occasion accessories. From ring
pillows, guest books and flutes, to
on-trend décor, laser-cut reception
items and banners.
Product Peek:
http://bit.ly/weddingsocialstationery
Product Peek:
http://bit.ly/hortensebhewitt
Candlelight
Beginnings™
NEW
December
2015
Luxury wedding invitations impress
with sophistication and elegance.
Exquisite papers and thermography
make them stand out.
Product Peek:
http://bit.ly/candlelightbeginnings