Y LE´SY EA R

Transcription

Y LE´SY EA R

Y
LE
´S
Y
EA
R
08
2
1
5
3
4
1. Avara luonto
2. Francon aika:
näin sen koimme
3. Strada
4. Kotikokit
5. Galaxi
6. Ransu ja Karvakuonot
7
YLE 08
CONTENTS
Yleisradio Oy
The Director General´s review
s. 3 From stabilisation to development
s. 4 YLE in brief
s. 5 Programme range and cost structure
s. 6 Public service YLE
s. 8 YLE audiences
s. 10 YLE personnel
Yleisradio Oy (YLE) is a media company engaged in public
full service television and radio broadcasting, whose
tasks, operation and financing are defined by law. YLE
makes programmes and produces services in Finnish and
Swedish and in, e.g., Sámi, Romany and sign language.
YLE provides Finns with equal opportunities to obtain
information, have experiences, be entertained and to
The year in programme operations
s. 12 From current affairs programmes
to archive treasures
educate and develop themselves.
YLE is mainly state-owned, and its operation is financed principally by television fee revenue.
YLE channels and services
s. 24 Television, radio, the regions
and new services
The company was founded in 1926.
Mikael Jungner is the Director General.
The Administrative Council elected by Parliament
YLE administration
s. 30 The Administrative Council and
Board of Directors 2008
s. 32 The YLE organisation in 2008
and the Board of Directors appointed by the Administrative Council exercise supreme power of decision.
YLE is a member of the European Broadcasting
Union, the EBU.
s. 34 International awards
Annex: Report of the Board of Directors
and Financial Statements 2008
Key Figures (EUR million)
2008
EXTENT OF OPERATION (eur million / %)
Turnover
380,5
%change
-1,3
Other business revenue
17,0
%change
-28,3
Costs and depreciations
401,3
%change
-4,2
Balance sheet total
312,5
Gross investments
22,4
% of turnover
5,9
PROFITABILITY (eur million / %)
Gross margin
20,4
%of turnover
5,4
Profit/loss
-3,8
%of turnover
-1,0
Profit/loss for financial year
0,7
%of turnover
0,2
SOURCES OF FUNDS AND FINANCIAL POSITION
Quick ratio
Equity/Assets ratio %
Borrowed capital with interest (eur million)
PERSONNEL
Number of employees on a permanent contract in 31.12.
Number of employees on a fixed-term contract in 31.12.
Number of personnel total Wages (eur million)
Fees (eur million)
Wages and fees total (eur million)
Quick ratio= Short-term current assets – Advance payments
Current debts
2007
2006
2005
2004
385,4
0,48
23,7
84,5
418,7
0,5
304,6
25,5
6,6
383,5
2,4
12,8
-68,5
416,5
-7,8
304,1
24,1
6,2
374,5
4,3
40,8
331,8
451,7
5,3
321,3
17,7
4,7
359,0
8,8
9,4
-15,7
428,9
4,0
409,2
14,2
3,9
13,7
3,6
-9,6
-2,5
-6,4
-1,7
2,0
0,5
-20,2
-5,3
-16,5
-4,3
-13,7
-3,7
-36,4
-9,7
-28,8
-7,7
-36,3
-10,1
-60,5
-16,9
-50,8
-14,1
0,6
48,4
4,5
0,6
49,5
4,5
0,7
51,6
0,0
0,8
54,0
0,0
0,9
49,5
72,0
3 243
430
3 673
150,9
13,8
164,7
3 278
477
3 755
154,6
13,5
168,1
3 401
447
3 848
146,4
14,2
160,6
3 517
445
3 962
150,3
14,4
164,7
3 600
516
4 116
146,9
14,9
161,8
Equity/Assets ratio= Shareholders’ equity x 100
Balance sheet total
Personnel=Number of employees on
time-wages during the financial year in
man-years
3
4
2
1
7
YLE cares about drama
1. Karjalan kunnailla
2. Ostarin joulu
3. Kummelin Jackpot
4. Kotikatsomo: Harvoin tarjolla
5. Heartbeat
6. Pikku Kakkonen
7. YLE News, Jussi-Pekka Rantanen
Domestic drama is a strategic project for YLE that it is prepared to invest in. Harvoin tarjolla
was one of YLE TV1’s most popular seasonal series of the current century. YLE TV2’s series
Karjalan kunnailla also grabbed domestic awards; the series was the Viewers’ Favourite and
Best Television Programme at the 2008 Golden Television Gala, and Karjalan kunnailla took
the Audience Venla at the Venla Gala. The first episodes from the series have been released on
DVD, and new episodes are due to be shown on YLE TV2 in the autumn of 2009.
Director General’s overview p. 2–3
F rom stabilisation to development
2008 was in many respects a historic year. The balancing of YLE’s finances launched in
2001 succeeded, and YLE proceeded from restructuring to a period of development. In
television distribution, Finland went over completely to the digital era. HDTV made progress
in cable and satellite distribution and, through pilots, in antenna distribution. Notwithstanding fiercer competition, YLE’s audience relationship on television grew in strength
and remained stable on radio. Finns were active users of internet services and in particular
YLE Areena. The clear strengthening of the work ambience at YLE was another impressive
milestone.
One basis for a more resilient audience relationship is customer-oriented planning
(patox), which enables resources spent on programming to be allocated in accordance with
strategic objectives. Running from November to March, this patox process brings together
each year some 200 YLE managers and experts to plan service output for the next three
years. The 2008 audience relationship was reinforced most precisely in those genres where
Mik a
el Ju n gn e
r
resources were allocated in the previous patox round. These were children’s programmes,
drama, news and popular culture.
The work culture in the company continued to be promoted with an emphasis on openness. The company is keen to reinforce the activeness and power of decision of YLE employees in their work as well as to make time available for innovation and planning for the
5
future. In particular, YLE Production’s brilliant development in the fostering of work culture,
personnel participation and well-being at work fostered faith in this policy.
In 2008, company strategy was also updated. By the start of the current year, the distribution and enabler strategies to support it and render it more precise were completed.
All that is missing from the now annually updated strategy family is an innovation strategy.
It will be ready in the autumn of 2009. Strategic management will only be successfully
strengthened if YLE’s management system is reformed. Control of resources and the gathering, analysis and use of data on YLE’s operation are being improved. At the same time,
reporting is to be reduced and agility enhanced. YLE must also be able to modify its programming policy in the course of the calendar year.
Co-operation with external organisations and companies is being further stepped up.
The launch of morning television in Swedish in 2010 is being prepared in collaboration
with the cultural foundations. In the same year, YLE TV2’s new daily drama series is due to
start up. YLE and the City of Tampere are together looking for production premises for the
series. The yle.mobi cell phone service launched with Nokia reached hundreds of thousands
6
of monthly users. YLE and Digita have reached agreement on the showing of the main YLE
channels on the mobile television that is possibly starting up later. YLE will not be responsible for the distribution or copyright costs of the operation.
In 2009, YLE’s finances will continue to remain in equilibrium, unless significant changes
occur in the external operating environment. The audience relationship will become more
robust or remain as before, even though competition for customers’ use of time is intensifying all the time. Children, drama, popular culture and news will remain the focuses of
programming development. In 2010, the company aims to reach young adults even more
comprehensively.
Mikael Jungner
Director General
2
1
5
1. Kirjamaa
2. HBO: Tell Me You Love Me
3. Eeva Luotosen
Viisasten kerho
4. Bettina på turné
5. Arabialainen kättely
3
4
YLE 2008 in B rief
The company’s Board of Directors re-
company defined its customer relationship seg-
In marketing and communication, the
formed YLE’s strategic policies. Separate dis-
ments and decided to develop programming
biggest campaigns of the year related to YLE
tribution and enabler strategies were also
and channels on the basis of customer rela-
TV2’s children’s programmes on weekday
confirmed as part of the YLE 2008 Strategy.
tionship analysis. Resources were channelled
mornings, the theme of China and the Olym-
YLE services are supplied on equal terms to all
principally into news, regional programmes,
pics, and to YLE TV1’s seasonal series Harvoin
Finns using different distribution paths. Broad-
factual and current affairs programmes, and
tarjolla on Kotikatsomo. The press service
cast distribution at the current level is being
domestic drama. In addition, the company
became more effective with the opening of
continued and the company is responsible for
developed children’s services and cultural pro-
Press File on YLE extranet. Launches of in-
the costs. YLE is harnessing new distribution
grammes in particular.
ternet and mobile services were the focus in
company-level communication. In addition,
paths in order to establish partnerships so that
its contents are available to Finns as extensively
YLE’s finances have been balanced and
various international or domestic recognitions
as possible. YLE fosters an open operating en-
the result for the period was 0.7 million euro.
for YLE employees and programmes were an-
vironment and is a public service pioneer and
Finances were balanced single-mindedly in ac-
nounced.
reformer.
cordance with the plan approved in 2002 and
YLE contents are being developed to
meet customers’ needs. During the year, the
rendered more precise in 2005 by the Admin-
p. 30 YLE Administration
istrative Council. YLE Pension Fund’s working
p. 34 International awards
capital remained robust.
yle.fi/yleinfo
YLE in brief p. 4–5
P ro g ra m me output and cost distribution
Shares of programming areas (%) out of
tv and radio broadcast hours in 2008
YLE cost distribution in 2008
(total EUR 398 million)
(Change from 2007)
Centralised support
services 16%
%
Delivery 9%
10
Sport
+7%
+8%
30
40
0%
+21% +2%
0%
Culture
+40%
+47%
Entertainment
+17%
2008
2007
7%
YLE Teema
YLE FST5*
15%
-1%
YLE Radio
YLE Radio
%
(Change from 2007)
0
10
20
+24%
+3%
30
40
50
+7% +2%
10%
+16%
44%
16%
YLE Radio X3M
4%
Special services*
4%
-3%
+20% +6%
+16%
YLE Radio Suomi
+3%
Factual
22%
YLE Radio 1
50
+1%
20
40
Sport
Costs of YLE radio services in 2008
10
30
+48%
News and
current affairs
0
YLE TV
YLE TV
Costs of programming areas (%) out of
tv and radio broadcast hours in 2008
*incl. also Finnish-speaking sports broadcasts
YLE Radio Vega
-1%
44%
YLE TV2
YleX
+1%
50
34%
YLE TV1
50
0%
+20%
0
10
20
40
0%
Factual
Costs of YLE tv services in 2008
30
-2%
+15%
+3%
New services 4%
Radio 17%
20
+22% +1%
News and
current affairs
TV 43%
Programme operation
support 11%
0
*YLE Sámi Radio, YLE Radio Peili (from 1.1.2009
YLE Puhe), YLE Mondo, Yle Classic
Culture
0%
-1%
+26%
+26%
Entertainment
+16%
2008
2007
YLE Radio
YLE Radio
-2%
-5%
-1%
YLE TV
YLE TV
News and current affairs programming, sports programming and factual programming include
programmes from these programming areas broadcast on all YLE television and radio channels.
Cultural programming includes YLE Culture, YLE Learning and Science, YLE Drama, and RSO production.
Entertainment programming includes programmes produced by YLE Entertainment, YLE Children
and Youth, and YLE Popular Music.
Swedish-language and regional programmes have been incorporated into different programming
areas according to content.
3
2
1
5
4
PUBL I C SERV I C E Y L E
YLE tasks
4) treat in its broadcasting Finnish-speaking
YLE exists in order to strengthen democ-
YLE’s operation is defined in law. The company
and Swedish-speaking citizens on equal
racy and Finnish culture. YLE safeguards the
shall be responsible for the provision of com-
grounds and produce services in the Sámi,
future of wide-ranging Finnish electronic
prehensive television and radio programming
Romany, and sign languages as well as, where
media.
with the related additional and extra services
applicable, in the languages of other language
for all citizens under equal conditions. These
groups in the country;
YLE wants to be the most significant pro-
and other content services related to public
5) support tolerance and multiculturalism and
ducer of electronic media content for Finns
service may be provided in all telecommunica-
provide programming for minority and special
and a bold pioneer in journalism and cul-
tions networks.
groups;
Mission
Vision
The public service programming shall in
ture.
6) promote cultural interaction and provide
particular:
programming directed abroad; and
1) support democracy and everyone’s oppor-
7) broadcast official announcements, for which
tunity to participate by providing a wide va-
further provisions shall be issued by decree,
riety of information, opinions and debates as
and make provision for television and radio
YLE strategy 2008
well as opportunities to interact;
broadcasting in exceptional circumstances.
YLE produces public service media contents to
2) produce, create and develop Finnish culture,
enrich the lives of Finns. YLE is a trustworthy
art and inspiring entertainment;
and independent provider of a wide-ranging
3) take educational and equality aspects into
and multicultural picture of the world. YLE
consideration in the programmes, provide an
stands out in a world of multiform contents
opportunity to learn and study, give focus on
with programmes and services that are based
programming for children, and offer devo-
on YLE values.
tional programmes;
Values
Finnishness
trustworthiness
independ-
ence diversity respect for people.
Act on YLE:
yle.fi/fbc/thisisyle.shtml
Broadcasting operation p. 6–7
7
1. Chief Conductor of the FRSO
Sakari Oramo
2. Främlingar 1808–2008
3. Kulttuurikuntoklinikka
4. 10 kirjaa lapsuudesta
5. Kuoroon!
6. Täällä Pohjantähden alla
7. Cranford
6
In the Nordic countries, the principal form of funding for
public service broadcasting companies is the television fee. In
Finland, it is the Government that decides on the television fee,
and the Government in Denmark, Norway and Sweden.
From the beginning of 2009, the Finnish television fee has
THE MOST VIEWERS AND LISTENERS
In 2008, YLE TV1 was the most popular television channel in Finland.
YLE’s total viewing share was 44.5%. YLE Radio Suomi also kept its
position as dominant market leader and YLE’s radio listening share
stood at 52 per cent. YLE accounted for 49 per cent of all viewing
and listening time.
been 224.30 euro.
Television fees in Europe in 2008 (EUR)
373
Iceland
294
Denmark
Switzerland
281
Norway
278
263,63
Austria*
216
Sweden
Germany
204,36
Great Britain
187
160
Ireland
154,42
Belgium/Wallonia
Italy
The latest Finnish music occupies pride of place in the repertoire of
the FRSO, under Chief Conductor Sakari Oramo. Each year, the FRSO
gives first performances for many YLE commissions. The New York
Times chose the FRSO disc of Magnus Lindberg’s orchestral works as
the 2008 disc of the year. The recording has won international critical
acclaim. Lindberg’s latest work will be given its first performance in
May 2009 in a live broadcast from Finlandia Hall.
215,45
Finland
France
First performances and praise from abroad
116
106
*total amount of tv and radio fee
Echange rates in 2.1.2009
YLE reveals another Finland
The Toinen Suomi project run jointly by YLE Documentary Project and
AVEK has spawned a book. Over six years, the project produced nine
documentaries and two hundred people from Satakunta, Southern
Finland and Lapland attended training. The project was financed
mainly by the European Social Fund and the European Regional Development Fund. Funding also came from YLE and AVEK and the municipalities, regional councils and Ministry of Education.
1
2
YLE AUDI EN C E S 2 0 0 8
ception (YLE TV1) maintained its position and
high, since 93% of Finns are at least satisfied
reached 1.7 million viewers. The YLE News
with them. They are also most satisfied with
broadcast during the reception reached 1.6
news broadcasts (76% at least satisfied), but
million viewers. Owing to growth in television
over half of the population are at least satis-
59% of Finns feel that YLE program-
output, viewer numbers were slightly lower
fied also with sports, foreign drama, children’s
ming gives them at least fairly good value
than in previous years, as they were in other
programmes, regional programmes, factual
for their television fee.
most watched programmes. Traditionally, sport
content, domestic drama and current affairs
occupies a central position among the most
journalism on television.
YLE reaches practically all, i.e., 99% of
Finns with its programming.
93% of those that have followed YLE
programming are at least satisfied with it.
Common experiences
viewed programmes: Ski jumping from Bischof-
In the autumn of 2008, Yle.fi had already
In 2008, YLE reached in practice all Finns (99%)
shofen (MTV3) reached 1.3 million viewers,
over a million weekly visitors. On the internet,
with its television, radio and internet services.
and the World Ice Hockey Championships (YLE
online public service services are appreciated
The News reached Finns the best, since up to
TV2) reached as many as 1.2 million. Interna-
the most, according to Taloustutkimus Oy’s
71% of those aged sixteen and over followed
tional entertainment programme formats such
2008 study of appreciation of online brands.
YLE news broadcasts daily. Other programme
as the Eurovision Song Contest, Strictly Come
YLE Areena ranked as the ninth most esteemed
areas with the best daily reach were regional
Dancing and Idols were also among the most
and YLE as the tenth out of 150 online brands
programming (34%), sports broadcasts (33%)
popular programmes of the year.
studied.
and television current affairs programmes
YLE TV1 became the most viewed televi-
Over three in four Finns regard YLE’s public
(28%). On a weekly basis, television current
sion channel and YLE accounted in total for
service tasks as important or highly important.
affairs programming reached as many as
44.5% of all viewing. YLE Radio Suomi kept
At the same time, 59% considered that they
70% of the population. Factual programmes
its position as market leader and YLE’s radio
receive at least fairly good value for money for
and foreign drama also reached about 70%
listening share remained at 52%. YLE’s share
the television fee.
of the population weekly. Entertainment pro-
of all viewing and listening time rose by one
grammes reached almost 60% and domestic
percentage point to 49%.
drama 50% of Finns. The reach of children’s
The results are from YLE studies and
from Finnpanel Oy’s television meter survey
programmes at daily level is also considerable
Contented customers
and KRT. The television meter survey is based
in the population as a whole, but especially so
YLE News reaches Finns and they also trust the
on a sample of a thousand households (about
in families with children.
news. From one year to the next, YLE News
2,200 people). The sample of the National
The programme that was viewed the most
is the Finnish news source that they consider
Radio Survey comprises over 18,000 people
during the year is familiar from previous years:
the most trustworthy (grade 4.8/5). Satisfac-
from all over Finland each year.
the Finnish President’s Independence Day re-
tion with YLE’s various programme areas is
YLE audiences p. 8–9
1. Have I got News for You
2. YleX Pop, Kaisaniemi
3. ja 4. Radio Kulmilla,
Vaasa Housing Fair
4
3
Satisfaction with YLE output as a whole
(tv, radio, new services) in 2008 (% population)
Share of TV viewing in 2000-2008
(all Finns aged over four)
0
50 %
45 %
20
30
40
50
60
70
80
90
100
48
40
11
1
Men
48
41
10
1
Women
46
40
12
1
39
13
44,5 % YLE total
40 %
35 %
30 %
25 %
20 %
15 %
10 %
5%
0%
10
All
23,5 % YLE TV1
22,7 % MTV3
15–29 y
48
17,3 % YLE TV2
16,9 % Others
9,9 % Channel
Four Finland
6,0 % Subtv
30–44 y
49
45–59 y
45
60+ y
2000
2001
2002
2003
2004
2005
2006
2007 2008
35
42
44
6
Taloustutkimus Oy -YLE
93
Foreign drama
Children and youth
52
Domestic drama
43
Swedish YLE (total)
41
FRSO concerts in the media
Culture
Popular music
17
28
27
46
Unsatisfied
6
25
40
Rather satisfied
6
11
21
43
19
Very satisified and satisfied
1
15
42
26
1
19
38
32
5
16
33
38
27
Popular culture
14
29
31
1
1
7
40
40
Learning and science
2
14
31
50
Entertainment
1
9
33
54
52
2
6
33
56
Tv current affairs
9
27
59
Regional
5
20
61
Sport
Factual
2
4
76
News
Don’t know
2
Rather satisfied
Satisfaction with YLE programme output in 2008
YLE total
1
11
48
Very satisfied and satisfied
Unsatisfied
Don’t know
Finnpanel Oy - YLE
15
4
7
7
Taloustutkimus Oy - YLE
1
2
1
3
4
YLE PERSO N N E L
At the end of 2008, the company had
Development targets
Equality of operating culture.
3,243 permanent employees, i.e., 35 fewer
YLE’s strategic objective is to rank among
Experience of equality had clearly increased.
than a year earlier.
the ten best in Finland’s Great Place to Work
According to a job satisfaction survey, 70% of
survey in 2010. In addition, it aims to be the
women and 86% of men considered that men
most sought-after, dynamic and competent
and women were treated equally in their work
work organisation for media professionals.
organisation.
The percentage of employees in programme activity rose to 83%.
212 new permanent employment contracts were concluded and 143 contracts
came to an end.
The factors central to the objective are defined as:
Openness of the discussion culture in
At the end of 2008, YLE had 35 employees
fewer than a year earlier. Since the start of the
the work organisations, and their spirit of
collaboration.
Good salary equality prevails at YLE, and
woman account for 45% of all managerial
posts.
In 2008, a new equality plan for 2009–
2011 was drawn up.
millennium, the number of permanent em-
The target for 2008 was for 60% of per-
Job rotation, i.e., moving from one job
ployees has declined by a total of 738 (−21%).
sonnel to feel that the discussion culture was
to another, was incorporated into the strategy
As planned, the reductions in personnel have
open and that co-operation was effective.
in 2008.
focused in particular on support tasks, in which
The target was reached, since the result in
Job rotation forms an essential part of ca-
there has been an over 80% reduction in the
the 2008 TYKE survey was exactly 60%. The
reer advancement. During the year 270 people
present century. Almost 4% fewer people are
target for 2009 was raised to 65%.
changed their job inside the company.
employed in programme activity than at the
start of the millennium.
YLE personnel p. 10–11
1. Domestic drama
2. and 3. The Beijing
Olympic Games
4. Unna Junná
5. Thomas
6. Reporter Helena Mehtälä,
YLE Radio Keski-Pohjanmaa
6
The YLE employment contract structure in 2008
5
Employment contracts in force
until further notice 88%
Fixed-term contracts 12%
In 2008, the focus in training was on new media
skills and the customer relationship. Companylevel training and courses relating to the devel-
YLE personnel
opment of managerial work, management and
Total permanent (number) and
time-paid personnel (man-years)
work culture have continued. System training
has been extensive throughout the company,
4500
in order to deal with new production systems
and the new web publishing tool introduced
in News. The company has developed competence not only through training but also by increasing job rotation. Special tasks in the form
of projects are also increasingly important for
developing expertise.
4000
3500
3000
2500
2001 2002 2003 2004 2005 2006 2007 2008
Man-years
Number
Time-paid personnel = permanent and fixed-term monthly
and hourly paid personnel.
N.B. The number describes the situation at the end of the year,
and the man-years the average during the year.
Programme operation year
3
4
1
2
9
1. Municipal elections,
YLE headquarters
2. Ulkolinja: Tietokoneiden hautausmaa
3. MOT: Totuus Patriasta
4. Tuomio
5. Correspondent Katri Makkonen
6. A-talk
7. Ajankohtainen kakkonen
8. Kuntavaalit K-18
9. Päiväntasaaja
8
YLE Current Affairs p. 12–13
B AS IC JOUR NALIS M S KILLS
Kirsi Skön, reporter, A-studio, YLE Current Affairs.
Skön’s story about election funding sparked off the political
debate of the spring.
”The consequences of my story in May about election funding were really
unique for a rank-and-file reporter. I believe that the revelations that followed the story speeded up legislative work on election funding. At any
rate, it is to be hoped that the debate will have an impact on the content of
K i rs i S k ö n
the law and increase the openness/transparency of funding.
On the other hand, the story in itself was the very basic work of a reporter. In a current affairs department, reporters are encouraged to occasionally jump off the daily news flow. We are in a position to look for and
discover new information. Or to return to what has already been covered
and observe how something is getting on today? If we don’t get answers,
we just have to ask the same questions again.
5
Our strength continues to be trustworthiness. Major news events draw
the audience specifically to YLE channels. Trust is generated by traditional
competence, basic journalism. It is ultimately quite simple. We have to
do our homework. We have to examine the facts thoroughly, and if they
cannot be ascertained, we prefer not to do the story.”
YLE by the far the most trusted
6
7
YLE has retained its position as Finland’s most trusted news source. YLE news sources account
for seven out of the ten most trusted ones, and Finns continue to regard YLE Television News as
the most trustworthy. YLE’s key strengths lay in the availability of news in several media, besides
offering viewpoints, accurate information and objectivity. YLE produces news for television,
radio, the net and mobile phones. These data are based on material gathered in November
2008 by TNS Gallup.
News in Plain Finnish – a unique service
Pertti Seppä, producer of News in Plain Finnish for several YLE channels, received the Plain
Language of the Year recognition from the Plain Language Centre. Seppä has developed journalistic, spoken Plain Finnish. Plain language helps the elderly and immigrants studying Finnish
to keep abreast of news events. It is estimated that there as many as 350,000 users of plain language services in Finland. YLE also produces news in sign language, Sámi, Russian and English.
3
2
1
8
1. Mimi ja Kuku
2. Naamiohuvit tanssien
3. Musta Orfeus
4. Summeri
5. Lukunakki
6. Musiikki-tv
7. Popkult
8. Ursäkta Birgitta
7
YLE Children and Youth p. 14–15
S AFE E XC IT E ME NT
Rami Saarijärvi, reporter-presenter, YLE Children and Youth.
Saarijärvi also writes scripts for and directs children’s programmes.
”The important thing is doing – play – with the children. Children’s Hour is
audiovisual play that also teaches media literacy and a critical approach. We
presenters are the children’s television friends, who watch the programmes
together with them.
R ami
The child is what is most important in children’s programmes. Children
i
S a a ri jä r v
are individuals, personalities of their own and also very different between
themselves. That is why we think very carefully what and how we communicate in children’s programmes .
There is no violence or banging in our children’s programmes. Security
comes from the permanence of the programmes, familiar broadcasting
times and presenters. The presenters examine subjects in depth and pass
on the feedback from children to other viewers.
4
The programmes on Children’s Hour can be exciting, but the programmes examine scary things thoroughly and help children to dissect
them. An ambitious children’s programme that has aims is far from just
passive enjoyment.
5
The Children’s Hours on weekday mornings launched in January have
been warmly received. Presence in homes in the mornings has brought us
even more responsibility, but all we can do is support the task of upbringing
of close adults, never be a substitute for it.”
Listening to the voice of the young
To start the summer, YleX organised the traditional free YleX pop concert in the Kaisaniemi district of Helsinki. The concert not only boasted top performers but also launched Finland’s biggest sex education campaign replete with Summer Condom hits. In the autumn, YleX focused
on the municipal elections by looking for young municipal election candidates around Finland
and by investigating young people’s issues in its [their] own election machine. YLE TV1 for its
part provided the Nuorten ääni (Young People’s Voice) network with a studio and resources to
make the Municipal Elections K18 programme.
6
Partnerships in good causes
Each year, the Ylen Hyvä Foundation’s Red Nose Day gathers funds to help children and women
in developing countries. Ykkösen Aamu-TV took part for the twelfth time in The Christmas
Spirit Campaign to help raise funds for disadvantaged Finnish families and their children. The
Finnish Red Cross, the Mannerheim League for Child Welfare, UNICEF Finland and Finn Church
Aid are some of the partners involved in these campaigns. The fund-raisings raised a total of
over two million euro in 2008.
3
4
2
1
8
1. The Beijing Olympic Games
2. Puhelinlangat laulaa
3. Hitmen
4. Kuudes aisti
5. Tartu Mikkiin
6. Sirkus
7. HBO: Flight of the Conchords
8. Kaikki Puumalan puolesta
7
YLE Production p. 16–17
FE E LING AND FOR C E IN B eijing
Sacha Lagrilliere, media operator, YLE Production.
The Beijing Olympic Games were the fifth Olympics in the
YLE team for Lagrilliere.
”I am no fanatical sports fan, but at the Olympic Games the visual and challenging aspect of the events are my passion. The television screen conveys
moments in slow motion, feelings, surprises, big reactions. The Olympics
S ach
a L a g r illi e r e
are drama on the field and in the comfort of people’s homes – a drop of
perspiration on the skin, a tear in the corner of the eye. The visual narrative
gives the viewer an opportunity to empathise.
The diversity and tempo of implementation interest viewers and challenge us makers. The directors require creative solutions at speed and we
stretch ourselves to achieve them. That breeds professional trust. After
work, I can’t necessarily even say who won. You have to be so acutely sensitive and awake to ensure that the Games are conveyed to people’s homes.
The international video signal was broadcast to hundreds of millions
of viewers. At the same time, the domestic team worked on the national
5
broadcast, showing events important to Finns, such as Satu Mäkelä-Nummela’s gold medal shooting. Owing to the time difference, the best bits
were put together for viewers in the daytime broadcasts from Pasila. In
addition, all the material was produced for the archives, all told some ten
hours a day.
In big projects like these, co-operation has to run seamlessly: the team
works like a highly trained sports team.”
Ovations from the Olympics
6
For two decades now, YLE has been in charge of the international televising of athletics from
the Olympics. In Beijing, the YLE Sport team also bore principal responsibility for worldwide
television broadcasts of the opening and closing ceremonies. Tapani Parm and Kalevi Uusivuori,
who were responsible for direction, received a special mention for their work in Beijing from
the International Olympic Committee. Reporters Kaj Kunnas, Leif Lampenius and Tapio Suominen received medals from the Finnish Olympic Committee for their long-standing work in the
Olympic movement.
High definition High definition (HD) productions are being piloted and developed continuously. YLE engaged
in co-operation with commercial distributors to relay the Beijing Olympic Games to HD receivers. The pilot attracted very positive feedback from everyone involved in distribution. In
October, YLE FST5 also broadcast the drama series Främlingar in an HD pilot on the internet.
YLE’s own drama is already all made in HD.
3
4
1
2
7
1. Domestic drama: Ylikävely
2. Foreign drama: Downfall
3. Oliver Twist
4. Kotikatu
5. Tyttöjen ilta
6. Lights in the Dusk
7. Syyttömänä tuomittu
YLE Drama p. 18–19
LAUGHT E R IN T HE C OR NE R
OF A HOS P ITAL
Johanna Hartikainen, scriptwriter, Our Street, YLE Drama.
Hartikainen has also written the drama series Harvoin tarjolla, Ylikävely,
Tahdon asia and Onni von Sopanen.
”Drama is a way of getting close to phenomena without moralising. Drama
J oh
a nn a Hart
e
ik a i n
n
is not an educational programme. That’s why it’s important.
My themes can be tough: the treatment of children, intoxicants, intolerance. Nonetheless the style and approach bring diversity to the tales. There
is no need to be miserable, skirt round the truth or prettify things. I look at
people and life as they are.
The audience for Monday’s Kotikatsomo has the weekend behind it and
the weekday grind has begun. It is then that tales and the people in the
5
tales come round, some of them for a single drama film, others for weeks
on end. Life can be mirrored through the tales of drama – in one’s own
living room.
Through drama, people can, say, end up face to face with their fears.
That’s why it is good for the treatment of even a serious topic to include a
humorous angle, if only a little. It helps them to pluck up the courage to
look. By empathising and experiencing things together, you can take fright
with a laugh or laugh with fright. Cry if you feel like it. Or laugh on the way
to the hospital.”
6
Culture for all
The idea of a cultural “keep-fit” clinic programme spawned a national keep-fit campaign to
encourage Finns to take up culture. YLE campaigned with the Finnish Cultural Foundation and
Svenska Kulturfondet, and now 320 culture providers have joined already. The employers and
organisations that have joined the campaign represent nearly 430,000 Finns.
Short story films with their finger on the pulse
YLE invests in domestic drama and provides young film-makers with the chance to work. A
joint project by YLE TV1 and the Finnish Film Foundation has already produced award-winning
short story films, and a third round of script applications is underway. YLE is keen to treat the
Kotikatsomo audience to bold and challenging tales of Finland and its people.
4
3
2
1
7
1. Wildlife documentaries
2. Islamin vieraana
3. Prisma: Kuuden miljardin dollarin koe
4. Viisi kulmaa kosmologiaan
5. Krökta rummet
6. Palaun kadonnut heimo
7. Uutismixi
6
YLE Learning and Science p. 20–21
T R ANS LAT ING S C IE NC E
Marjo T. Nurminen, science reporter, YLE Learning and Science.
In 2008, Nurminen took the Tieto-Finlandia Award for
her work Tiedon tyttäret.
”Science does not constitute any detached reality but it also has an impact
all the time in our daily lives. The everyday technical devices that we use are
the result of scientific research. When we fall ill, we become the object of
M ar
jo T. Nurm
n
in e
scientific research. We science reporters try to make the sciences and their
results understandable to laymen: how the world around us works and
what we ought to understand about it.
The work of a science reporter is extremely interesting, challenging and
responsible. The information provided by the media is for many the only
way to keep abreast of the sciences. It is not a matter of indifference what
and how the sciences and their results are reported. At its best, a science
programme based on thorough background work can at its best also be
entertaining without however being entertainment; sensationalism has no
place in good science journalism.
A science reporter is a kind of translator between science professionals
and laymen, and his most important characteristic is curiosity towards the
various phenomena of the world. At its best, the reporter’s enthusiasm also
rubs off on the viewer and listener.”
The cream of information society applications
5
Produced by YLE and partners, Tieteen nettiopas (Online Science Guide) received an award at
World Summit Award Finland 2008, which looked for the best Finnish information society applications. The jury praised the guide for its exemplary, multimedia features. The Guide forms part
of the YLE Science content guide. The Elämä pelissä site and Operaatio Hurrikaani also received
awards. The Finnish winners were announced at the MindTrek event in Tampere in October.
Programme subtitling matters
YLE already subtitles about seventy per cent of all its programmes. Subtitling of domestic
programming will rise to 35 per cent when the subtitling of the weekly broadcasts of Ajankohtainen kakkonen and A-studio begins. In response to audience requests, YLE also subtitled
the Finnish eliminations for this year’s Eurovision. The subtitling audio service for the visually
impaired, previously available only on YLE TV1, is now also provided on YLE TV2, YLE Teema
and YLE FST5.
3
4
2
1
8
1. Estradilla: Ami Aspelund
2. Sirkus Papukaija
3. Nousevan auringon talo
4. Domestic drama
5. Tribute concert to
Tapio Rautavaara
6. Suomi vuonna 2030
7. Miten minusta tuli minä
8. Levengood Suomesta
7
YLE Fiction p. 22–23
ARTISTS IN MAJOR AND MINOR
Benny Törnroos, reporter, YLE Fiction.
Törnroos is also a popular presenter, singer and music-maker.
”I have been making music programmes for over thirty years now. I started
artist documentaries with one about George de Godzinsky and no end to
these stories is in sight.
At best, music programmes and documentaries are the history of pop-
Be n
ny Törn
roo s
ular culture, and good entertainment. They are also a mark of respect to
old hands with long careers to their credit.
Musical portraits focus on what musicians have meant to their listeners
and Finnish musical life. At the same time, they bring a breath from the
world of bygone decades.
5
The visual and audio construction of a documentary calls not only for
interviews but also for us to delve into the archives. Programme recordings
and tape archives are an inexhaustible source of information and moods.
As technology has developed, recording has been transformed, but history
is preserved – for new generations to study and interpret.
Nowhere else than at YLE has the history of popular music been recorded so extensively in both Finnish and Swedish. Carola, Cumulus or
Ami Aspelund are also familiar to the general public, but the Finnish entertainment composer most recorded in the world, Einar Swan, may be an
unfamiliar name to many. His story also has to be told.”
Peili is now all talk
6
Celebrating its tenth anniversary in October, YLE Radio Peili changed its name to YLE Puhe and
went almost nationwide. The country’s only music-free channel gathers most of its programming from the talk programmes and archive programmes of YLE radio and television channels.
The channel also has its own daily broadcasts.
YLE heads for the Tango Festival
Seinäjoki Tango Festival and YLE TV2 concluded a programme co-operation agreement. Collaboration with YLE is expected to generate new opportunities and expertise for developing
the tango song competition and other programme of the event. YLE Radio Suomi and the
regional radio channels are making a new kind of contribution to the implementation of the
competition’s qualifying tour. YLE TV2 televises the great event and produces other programme
recordings from the Tango Festival.
1
Y L E Channels and services
Profiles and output
Total hours of YLE tv broadcasts
Cable network switched to the digital broadcasts on 1st March, 2008.
Change from 2007
Broadcast hours per year
19 866+148 hours 0.7%
New domestic broadcasts
4 698–308 hours –6.2%
Level of domestic content
45%–5.6 %-units
Level of European content
87%–0.8 %-untis
Share of independent programme producers* 21%–0.3 %-untis
*new domestic programmes, excl. news and sport YLE TV1
YLE TV2
The main YLE news channel, with a considerable share of current
affairs and factual programming. The channel keeps viewers up to
date and participates in public debate also with powerful drama.
The focus in entertainment is on political satire. Experiences and
insights for the adult audience.
The main channel for children, families, leisure and events sport.
Strong drama and entertainment output, musical entertainment as
a speciality. The focus in current affairs and factual programmes
is on the citizen’s viewpoint, and Finnish and regional angles. In
international programming, the focus in on the broad range of the
programmes’ countries of origin.
YLE TV1 programme output in 2008
Current affairs 21%
Factual 24%
Culture 2%
Learning and science 3%
Domestic fiction 2%
Broadcast hours per year* 6326
News 8%
Sport 1%
Entertainment 4%
Foreign feature films 3%
Foreign fiction 30%
Change from 2007 +13%
YLE TV2 programme output in 2008
Culture 1%
Domestic fiction 2%
Domestic feature films 3%
Foreign fiction 15%
Entertainment 13%
Factual 15%
Current affairs 3%
News 8%
Sport 16%
Children 19%
YLE FST5
YLE Teema
The main channel for the Swedish-speaking audience, with a distinctive profile of Swedish-language content from Finland, and
Nordic content. The channel offers its viewers all the genres of television programming. All programmes apart from the news and
children’s programmes are subtitled in Finnish.
A culture channel offering films, history documentaries, science
and learning programmes. Programming is arranged in thematic
packages. The multifaceted cultural programming extends from
performing art to popular culture documentaries. The channel listens to its viewers and broadcasts repeat requests and gems from
the television archive.
YLE FST5 programme output in 2008
Factual 28%
Culture 3%
Current Affairs 7%
News 8%
YLE Teema programme output in 2008
Culture 19%
Factual 20%
Domestic fiction 1%
Foreign fiction 10%
Entertainment 6%
Children 1%
Popular culture 2%
Sport 13%
Children 15%
Domestic fiction 1%
Domestic feature films 1%
Foreign fiction 14%
Broadcast hours per year 4216
Entertainment 7%
YLE Channels and services p. 24–25
Share of daily television viewing in 2008
(all Finns aged over 4)
YLE total 44.5%
2
YLE TV2 17.3%
YLE TV1 23.5%
YLE Teema 2.1%
YLE FST5 1.6%
MTV3 22.7%
Others 14.4%
Channel Four
Finland 9.9 %
Subtv 6.0%
JIM 2.6%
Daily viewing time total 2 h 57 min
TV Audience Measurement: Finnpanel Oy - YLE
Share of daily radio listening in 2008
(all Finns aged over 9)
3
YLE total 52%
1. Kahden keikka
2. Sheriffi McGee
3. Epäkorrektia,
Tuomas Enbuske!
YLE Radio Suomi 37%
YleX 5%
YLE Radio 1 8%
YLE Swedish-language &
other channels 1%
Radio Nova 11%
The Voice* 3%
NRJ* 3%
SuomiPOP* 5%
Other commercial total* 12%
Radio Rock* 5%
SBS Iskelmä* 8%
Radio Aalto* 2%
*not available nationwide
Daily listening time 3 h 15 min
KRT - National Radio Survey
Total hours of YLE radio broadcasts
Change from 2007
National broadcasts
41 039
+0.5%
First broadcasts
90%
+2 %-units
Share of music
53%
-
Regional broadcasts
45 356
–4.4%
Special services*, hours
28 594
+0.3%
Broadcasts abroad, hours
37 684
+1.9%
*Special services: YLE Radio Peili, YLE Sámi Radio, YLE Mondo, YLE Classic.
Radio broadcasts available as simulcasts on the internet (except YLE Mondo).
YLE Radio 1
YLE YleX
The radio channel for culture, art and factual talk. Musical fare
extends from classical and religious to jazz and world music. YLE
Radio 1’s basic fare also includes Radio Theatre and concerts by the
Finnish Radio Symphony Orchestra.
Popular culture media for the mobile audience on radio, the internet
and mobile phones. Targeted at the young and at young adults,
YleX introduces the audience to the latest popular music and highlights phenomena. The radio broadcast flow is interspersed with
special music programmes, comedy, and profiled news. Events,
theme weeks and campaigns are an essential feature of YleX.
YLE Radio 1 programme output in 2008
Documentaries 2%
Drama 2%
Culture 11%
Classical music 56%
Factual 7%
Current affairs 5%
News 7%
Religious programmes 3%
Children 1%
Popular culture 2%
YleX programme output in 2008
Popular culture 34%
Culture 1%
Factual 2%
Current affairs 4%
News 4%
Music entertainment 32%
Other entertainment 23%
Share of music 54%
Change from 2007 0%
Share of music 60%
Change from 2007 0%
3
2
1
1. Eurotanssit 2008
2. Simosas Stiftelse
3. Balanssi
YLE Radio Suomi
YLE Radio Peili*
The regional and national news, current affairs and service channel,
also focusing on sport, popular music and contact broadcasts. The
channel fosters national solidarity through, among others, events
broadcasts. YLE Radio Suomi is the channel for hits, nostalgic pop
and tuneful adult rock.
A talk channel carrying news and current affairs programmes and
other factual programming from YLE radio and television channels.
YLE Radio Peili is a partly national channel and can also be heard
online and on digital television.
*YLE Puhe from 1.1.2009
YLE Radio Suomi programme output in 2008
Factual 4%
Culture1%
Sport 9%
Popular culture 12%
YLE Radio Peili programme output in 2008
Regional 22%
Current affairs 6%
Current affairs 26%
Factual 35%
News 11%
News 10%
Populärkultur 1%
Sport 2%
Other entertainment 19%
Culture 19%
Music entertainment 17%
Share of music 45%
Change from 2007 0%
Share of music 0%
YLE Radio Vega
YLE Radio Extrem
The radio channel for adult Finnish-speakers, with a strong presence
in Swedish-speaking areas. News, current affairs programmes and
societal programmes form the core of its output. Eclectic cultural
and musical output and active contact with listeners are among the
channel’s hallmarks.
The Swedish-language multimedia channel for young audiences with
news, current affairs, entertainment, new popular music and special
music programmes. YLE Radio Extrem produces Swedish Finland’s largest web community, x3m.yle.fi.
YLE Radio Vega programme output in 2008*
Current affairs 19%
Factual 13%
YLE Radio Extrem programme output in 2008
Factual 8%
Classical music 2%
News 15%
Current affairs 26%
Religious programmes 2%
Culture 6%
Classical music 7%
Children 1%
Entertainment 36%
Entertainment 8%
Popular culture 26%
Sport 2%
Popular culture 26%
Share of music 43%
(*) Night classic not included (2220 h).
News 2%
Sport 2%
Share of music 61%
Change from 2007 -1%-unit
YLE regional broadcasts
YLE has twenty Finnish-language and five
Swedish-language regional radio channels,
broadcast on the frequencies of YLE Radio
Suomi and YLE Radio Vega. YLE Sámi Radio
broadcasts programmes in the Northern, Inari
and Koltta dialects of Sámi, and television
news in collaboration with the Swedish and
Norwegian broadcasting companies.
In the autumn of 2008, all the regional
1
radio channels have also been accessible live
via the internet.
2
Regional television news cover all of Finland and are broadcast from eight different
regions on YLE TV2 on weekday evenings and
4
3
as a compilation the following morning.
5
In the summer, the regional radio channels
joined forces with the national channel to
8
produce a midday broadcast called Suomen
7
10
6
9
radio. The broadcast consisted of national
11
12
and regional sections and was presented
15
14
from Helsinki. During the Peking Olympics,
13
20
YLE Radio Suomi was the Olympics radio
19
16
17
18
channel.
In the course of 2008, the editorial system
was reformed and standardised and a new
internet contents production system was inaugurated in regional radio. YLE´s regional
news pages were revamped as part of the
YLE News site.
Proximity and presence,
also on the net
Marita Porrassalmi, Head of Department at YLE Regions
”Our objective is to make YLE Internet regionally strong and to turn the
internet into a third medium alongside radio and television, in local output,
too. The radio channels’ web pages are being turned into the regions’ web
pages.
I believe that this will enable us to reach new audiences, even those that
do not necessarily listen to radio from their region, but who are interested
in local life, issues and connections. We will also be putting more content
created by users on the internet.
Ma
rita Porr
mi
a ss a l
I believe that the strength and unique regional reach of the YLE news
machine will be shown on the net in a quite new way. Presence where
people are is important.”
1
2
YLE New Serv ices
YLE Areena and YLE are the most re-
creased both in children’s output and popular
Archive is still rising briskly, with the number
culture. The YLE news site and the online
per week having risen by over thirty per cent
YLE Areena and YLE Living Archive
sports service concept were completely re-
in a year . In the autumn, YLE opened its own
ranked alongside YouTube as the most re-
vamped. Health and wellbeing themes were
special effects archives, where users can down-
spected internet television services in Finland.
brought together to form the Olotila pages,
load sound effects for their own use.
The record for the number of visitors
and the Cultural Condition package and test
Yle.mobi gathered all-time user records,
to Yle.fi was 1.4 million different visitors a
were most important of the new culture
with over 200,000 visitors in August. YleX
week during the municipal elections.
projects. The popular useful services Opettaja-
opened its own mobile service, and the wealth
tv, for teachers, and Abitreenit, for students,
of video and audio contents make the service
were given a new look and structure.
unique in Finland.
spected online media brands in Finland
YLE seeks through its internet services to promote strategic projects, to foster online activities and to develop multimediality.
The output of YLE Areena and YLE Living Ar-
Studies show that people value public
chive was expanded. For example, the regional
service internet services. YLE Teletext is still
During the year, co-operation between
radio channels can now be heard on Areena all
the most respected and used teletext service
internet services and content production in-
over the world. The number of visitors to Living
in Finland.
The most esteemed webmediabrands
YLE Areena
YLE
HS.fi
MTV3
MBnet
Ilta-Sanomat
The most popular internet media services in Finland
(August-December 2008, different visitors per week)
2 000 000
1 800 000
1 400 000
MTV3
1 200 000
HS
YLE
1 000 000
Iltalehti
800 000
Kauppalehti
600 000
Kaleva.plus
400 000
Taloussanomat
200 000
0
Source: Taloustutkimus Oy
Iltalehti
Iltasanomat
1 600 000
Beijing Olympic
Games
Municipal
Kauhajoki
elections
shooting incident
Independence
Day Gala
31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 vk
Lähde: TNS Gallup/TNS Metrix
YLE Areena paves the way on the net
Finland’s biggest online television and radio service, also on mobile phones, is YLE
Areena. Users can choose from nine radio channels, twenty regional radio channels,
television programmes and podcasts. There is also an extensive package of teletext
news, weather and sports news. YLE’s online contents can be accessed openly and
developed by individuals, businesses and organisations. Contents are now provided
in easy-to-find packages: News and Facts, Everyday Life and Family, Entertainment,
Young People, Children, and Television and Radio. The News and Sport pages have
already been revamped in 2008, and Regional Services are next in 2009.
A shower of accolades
1. and 2. YLE New Services
In the industry’s most important competition, Grand One, YLE New Services were
awarded the main prize. YLE was praised for having exerted a significant influence
on changes in the digital media and media use. The competition awarded separate
prizes for yle.fi’s info design and YLE Areena as a service. In its two years of operation, the team of makers from Living Archives has won thirteen different awards,
including the State Award for Public Information.
The most popular internet services in Finland in autumn 2008
(average hits per week in weeks 36-52)
1 610 000
Iltalehti
1 543 000
Iltasanomat
1 387 000
mtv3.fi
1 148 000
Suomi24
MSN Messenger
1 091 000
hs.fi
1 085 000
yle.fi
1 081 000
938 000
msn.fi
865 000
IRC-galleria
Eniro.fi
606 000
TNS Metrix: TNS Gallup – YLE
YLE A reena doubles
its audience
Producer Paavo Rytsä, YLE New Services, YLE Areena
”Young people have discovered series such as H20 and 6teen, that were
originally shown on television and are running as net repeats on YLE
Areena. From time to time, viewers get excited en masse about some drama
P aav o Rytsä
series like Reinikainen or Coronation Street. During major sports events and
elections, the number of visits also clearly rises. YLE Areena doubled the
number of its visitors in a year and its popularity shows no signs of waning.
More than 600,000 users a month cannot be wrong.”
YLE Ad m inistration
YLE Administrative Council and Board of Directors in 2008
Yleisradio Oy’s administrative organs are, in
Directors and the Chairman of the Board of
accordance with the Act on Yleisradio Oy, the
Directors
Members of the Administrative Council 2008
Administrative Council, the Board of Direc-
- make decisions on matters relating to an
Mr Kimmo Sasi, MP (Coalition Party), tors, and the Director General, who acts as the
appreciable reduction in, or expansion of, the
Chairman
Managing Director.
operation or to a fundamental change to the
Mr Antti Kaikkonen, MP (Centre Party), company’s organisation
Deputy Chairman
YLE Administrative Council
- ensure and monitor that the tasks according
YLE’s supreme decision-making organ is the
to the public service programme operation
Mr Mikko Alatalo, MP (Centre Party)
21-member Administrative Council.
are carried out
Ms Sirpa Asko-Seljavaara, MP
- give Parliament every other year, after
(Coalition Party)
are elected by Parliament during the first ses-
having heard the Sámi Parliament on the
Mr Risto Autio, MP (Centre Party)
sion of its term. The members of the Adminis-
matter, a report on the implementation of
Ms Maria Guzenina-Richardson, MP
trative Council are to comprise people familiar
public service covering two years
(Social Democratic Party)
with science, art, educational work and busi-
- decide on the outlines of the company’s
Ms Anne Kalmari, MP (Centre Party)
ness and economic life, and who represent dif-
finances and operation
Mr Ilkka Kantola, MP
ferent social and language groups. In addition
- inspect and approve the Annual Report of
to the members appointed by Parliament, two
the Board of Directors
Ms Elsi Katainen, MP (Centre Party)
representatives appointed by the company’s
- monitor the administration of the company
Ms Päivi Lipponen, MP
personnel are entitled to attend and exercise
and give the Annual General Meeting of
( Social Democratic Party)
the right to be heard at meetings of the Ad-
shareholders its statement on the final ac-
Mr Tapani Mäkinen, MP (Coalition Party)
ministrative Council.
counts and auditors’ report.
Ms Mikaela Nylander, MP
- consider other matters presented to it by
(Swedish People’s Party)
the Board of Directors.
Mr Erkki Pulliainen, MP (Green League)
The members of the Administrative Council
In 2008 it was the task of the
Administrative Council to:
Mr Lyly Rajala, MP (Coalition Party)
- elect and release the company’s Board of
Mr Tommy Tabermann, MP
YLE Administration p. 30–31
1.Members of the YLE Board of Directors:
Katri Olmo (Secretary to the YLE Board of Directors),
Raija-Sinikka Rantala, Kari Neilimo, Jouni Backman,
Raino Hurme, Maria Kaisa Aula ja Juhani Pekkala.
2. Mining Councellor, Professor Kari Neilimo,
Chairman of the Board of Directors from 23.9.2008
1
2
The tasks of the Board of Directors were,
Ms Maria Kaisa Aula, Child Ombudsman
Mr Esko-Juhani Tennilä, MP (Left Alliance)
inter alia, to
Mr Jouni Backman, Executive Advisor
Mr Pentti Tiusanen, MP (Left Alliance)
- elect and release the company’s Managing
Ms Gunvor Kronman, Director
Ms Tuulikki Ukkola, MP (Coalition Party)
Director and to confirm his salary as well as
Mr Tuomo Raasio, Senior Partner, LL.M.
Ms Mirja Vehkaperä, MP (Centre Party)
other terms relating to the post; the Managing
Ms Raija-Sinikka Rantala, Theatre Director
Ms Pia Viitanen, MP
Director shall not be a member of the Admin-
Personnel representative Mr Raino Hurme, (Social Democratic Party)
istrative Council or of the Board of Directors
Journalist
Mr Ilkka Viljanen, MP (Coalition Party)
- elect the company’s other senior manage-
Secretary to the Board of Directors,
Personnel representatives
ment as well as to confirm their salary and
Katri Olmo, Head of Legal Affairs
Mr Jukka Kuusinen, assistant
other conditions relating to their posts
Ms Riitta Väkeväinen, journalist
- decide the next year’s budget
Auditors
Secretary to the Administrative Council,
- convene the Annual General Meeting of
Mr Eero Suomela, Authorised Public Ac-
Katri Olmo, Head of Legal Affairs
shareholders and prepare its agenda and
countant, PricewaterhouseCoopers Oy, KHT,
- give the Finnish Communications Regulatory
responsible Mr Jari Häkkinen, Authorised
YLE Board of Directors
Authority annually a report on the company’s
Public Accountant
The Administrative Council elects members of
operation.
the Board of Directors.The Board of Directors
of eight members, who shall not be members
Members of the Board
of Directors
of the Administrative Council nor belong to
Mr Hannu Olkinuora, Managing Director, the company’s other senior management.
Chairman (until 15.8.2008)
comprises a minimum of five and a maximum
The company’s Board of Directors should
Mr Kari Neilimo, Mining Counsellor,
represent sufficiently diverse expertise and
Professor, Chairman (from 23.9.2008)
both language groups.
Mr Juhani Pekkala, Managing Director (from 4.11.2008)
YLE Ad m inistration
The YLE organisation in 2008
Director of Corporate Finance
YLE Vision
The YLE organisation is based on the public
Marja-Riitta Kaivonen
Director of Programme Area Ville Vilén
service content tasks.
Director of Communications and Marketing Heads of Department:
Päivi Nummi-Aho
YLE Children and Youth, Teija Rantala
Director of Technology Jorma Laiho
YLE Entertainment, Tuire Lindström
organised into four programming areas.
Director of YLE HR Liisa Ojala-Walker
YLE Popular Music, Pekka Laine
Radio and television programmes and in-
Secretary to the management group:
YLE New Services, Jari Lahti
ternet output are produced mainly in the
Head of Legal Affairs Katri Olmo
Programme production has been
Swedish YLE
departments of the programme areas.
Programme areas
Director of Programme Area
and compile programming. The channel
Fact and Culture YLE
Annika Nyberg Frankenhaeuser
organization is lightweight.
Heads of Department:
All programme production support
Olli-Pekka Heinonen
YLE Factual, Jens Berg
tasks have been concentrated in service
YLE Fiction, Liselott Forsman
units and company matrices that operate
YLE Current Affairs Programmes (TV),
YLE News and Sport, Mika Kosunen
at company level.
Jyrki Richt
YLE Youth, Micaela Röman
The task of the channels is to order
The management group works in a
YLE Factual, Minna-Mari Parkkinen
YLE Drama, Pekka Ruohoranta
Channels and services
YLE Culture, Airi Vilhunen
YLE Television
YLE Management 2008
YLE Learning and Science, Tapio Kujala
Management group
YLE Radio Symphony Orchestra,
Olli-Pekka Heinonen
Director General Mikael Jungner
Tuula Sarotie
Head of Programming Ingegerd Pesonen
content- and customer-oriented way.
Channel Controllers:
Olli-Pekka Heinonen
YLE24
YLE TV1, Channel Controller
Riitta Pihlajamäki
Atte Jääskeläinen
YLE TV2, Channel Controller Ilkka Saari
Director of Programme Area Ville Vílén
YLE Teema, Channel Controller
YLE News, Executive Editor-in-Chief
Ulla Martikainen-Florath
Director of Strategy and Development
YLE Sport, Kari Mänty
Ismo Silvo
YLE Regions, Marja Keskitalo
YLE Administration p. 32–33
YLE management group from left to right: Ville Vilén, Marja-Riitta Kaivonen,
Atte Jääskeläinen, Päivi Nummi-Aho, Olli-Pekka Heinonen, Annika Nyberg Frankenhaeuser,
Mikael Jungner, Katri Olmo (Secretary to the management group), Liisa Ojala-Walker,
Jorma Laiho, Ismo Silvo.
YLE Programming Centre, Mika Lavonen
Properties and Maintenance
YLE Archive and Information Services,
Kari Haapamäki
Katri Vänttinen
YLE Legal Affairs, Head of Legal Affairs
YLE Co-productions, Erkki Astala
Katri Olmo
YLE International Programme Acquisitions, YLE Security, Head of Security Asko Inkilä Tarmo Kivikallio
(until 31.5.2008)
YLE Import, Eeva-Kaisa Nojonen
Head of Security Simo Alho (from 1.6.2008)
YLE Export, Maija Hupli
YLE Technology, Director of Technology Jorma Laiho
Corporate matrices
YLE HR, Director of HR Liisa Ojala-Walker
YLE Financial Affairs, Director of Financial YLE Communications and Marketing,
Affairs Marja-Riitta Kaivonen
Director of Communications and
YLE Properties and Maintenance, Head of Marketing Päivi Nummi-Aho
Administrative
Council
YLE Radio
Board of Directors
Director general
Strategic planning
YLE Radio 1, Heikki Peltonen
YLE Radio Suomi, Marja Keskitalo
YleX, Minna Peltomäki (until 28.2.2008)
Satu Keto-Kantele (from 1.6.2008)
YLE Radio Peili (from 1.1.2009 YLE Puhe), Programme areas
broadcasts abroad, Heikki Vuohelainen
(yle.fi, YLE Areena, Elävä arkisto ( The Living Archive), Teletext, podcast and mobile
services)
Swedish YLE
Director of Programme Area Channels and
services
Head of New Services Jari Lahti
Service
coordination
YLE New Services
YLE FST5, Mary Gestrin
YLE Radio Vega, Kerstin Häggblom
YLE Radio Extrem, Micaela Röman
YLE Swedish-language new services,
Jenny Stenberg
Heads of programme
production service units
YLE Production, Olli Lehtisalo
Company matrices
Head of Programming Gunilla Ohls
Programme
operation services
FACT AND
CULTURE YLE
YLE24
YLE vISION
SWEDISH YLE
YLE Current
Affairs (TV)
YLE Factual
YLE Culture
YLE Learning and
Science
YLE Drama
YLE FRSO
YLE News
YLE Sport
YLE Regions
YLE Children and
Youth
YLE Entertainment
YLE Popular music
YLE News and
sport
YLE Factual
YLE Fiction
YLE Youth
Tv-programme
coordination
News and sports
coordination
Radio and new
services
coordination
Swedish-language
services
coordianation
YLE Radio 1
YLE FST5
YLE Radio Vega
YLE Radio Extrem
YLE New media
YLE TV1
YLE TV2
YLE Teema
- Yle Classic
YleX
yle.fi
Mobiili
YLE Teletext
YLE Production
YLE Programme Transmission Centre
YLE Archives and Information Services
YLE Co-productions | YLE International Acquisitions | YLE Import | YLE Export
YLE Financial Affairs | YLE Propertis and Maintenance
YLE Legal Affairs | YLE Security
YLE Technology
YLE HR
YLE Communications and Marketing
2
1
I nternational Awards
80. Academy Awards, Hollywood
The Elgar Society, Great Britain
Guldbagge Awards,
Taxi to the Dark Side
The Swedish Film Institute
Oscar (Best documentary)
Chief Conductor
Sakari Oramo
Direction Alex Gibney
The Elgar Medal
Best documentary film
Maggie in Wonderland
Production Why Democracy Project, YLE TV2
Direction Ester Martin Bergsmark,
Documentary Project
Mark Hammarberg
Golden Globe, Hollywood
Production Silverosa Film/Sweden,
Waltz With Bashir
Do Films/Finland, YLE Co-productions
EBU Golden Link
Best foreign film
Why Democracy? Project
Direction Ari Folman
Golden Link Special Prize
Production Les Films d’Ici, Arte France,
International Silk Road Film Festival,
International co-production.
YLE Co-productions
Bursa, Turkey
Thomas
Best actor in a leading role (Lasse Pöysti)
EBU INAP Awards, Luzern
Guldbagge Awards,
Direction Miika Soini
Stromso Food with
Mikael and Matias
The Swedish Film Institute
Production Silva Mysterium Oy,
Everlasting Moments
YLE Co-productions
2. Prize (Best single promo of the year)
Best actress in a leading role (Maria
Direction Miikka Lommi
Heiskanen), best actor in a leading role
Production YLE Communications and Marketing
(Mikael Persbrandt), best film
Direction Jan Troell
Production Final Cut Productions ApS/Denmark,
YLE Co-productions
International awards p. 34–35
1. Silver Stars
2. Thomas
3. Dokumenttiprojekti:
Huuto tuuleen
4. Kesän lapsi
5. Taxi to the Dark Side
6
3
4
XVI International Festival of
MIDEM Classical Awards, Cannes
Prix Europa, Berlin
Ethnological Film, Belgrad
Sibelius, Lindberg:
Violin Concertos
Testimony
A Shout into the Wind
Grand Prix
Best concerto recording
Direction Razvan Georgescu
Direction Katja Gauriloff
Lisa Batiashvili, Finnish Radio Symphony Or-
Production Starcrest Media/Romania/Germany,
Production Oktober Oy, YLE Co-productions
chestra, Sakari Oramo
YLE Co-productions
Prix Europa (Best tv documentary)
Sony Classical 886971293623
Birmingham Post Award
Prix Nordica, Gothenburg
Cultural Figure of the Year
2008, Sakari Oramo
Prix Europa, Berlin
Pultista kajahtaa!
Silver Stars
Best short programme
Conductor and music director of City of
Special Prix Europa (Best episode
Direction Elina Heiskanen
Birmingham Symphony Orchestra
of a tv fiction series)
Production YLE Culture
Direction Auli Mantila
Production Aamu Filmcompany,
YLE Co-productions
TromsØ International Film Festival,
Tromsø
Kesän lapsi
Tromsø Palm
Direction Iris Olsson
Production TaiK, YLE Co-productions
YL E channels and serv ices
1
yle.fi
2
An extensive service of news, sport, popular culture, events and other
online contents as well as communality. Also mobile services.
YLE Areena
Finland´s biggest online television and radio channel. Programmes can be
viewed independently of broadcasting times, also from abroad. Option of
ordering radio programmes (podcast) to download on one’s computer and
portable media player. yle.fi/areena
YLE Elävä arkisto (the Living Archive)
Common history in sounds and images; thousands of television and radio
programmes to view and listen to any time. yle.fi/elavaarkisto
YLE Teletext
News, sport, service pages and programme information.
YLE TV1
The main news channel, with an ample share of current affairs and factual programming. The
channel keeps viewers up to date and takes part in public debate with powerful drama, too.
Entertainment focuses on political satire. Excitement and insights for the adult population.
YLE TV2
The main channel for children, families, leisure time and sporting events. Powerful drama and
entertainment fare. Musical entertainment is a special area. The emphasis in current affairs
and factual programmes is on the citizens’ viewpoint, Finnish and regional content. In international programming, the focus is on the broad range of the programmes’ countries of origin.
YLE Teema
A culture channel with films, history documentaries, and science and learning programmes.
The programming is arranged into sets of themes. Multifaceted cultural programming extends
from performing art to popular culture documentaries. The channel listens to its viewers and
broadcasts requested repeats, and pearls from the TV Archives.
YLE FST5
A curious and unprejudiced channel with a Swedish-language and Nordic profile. The channel
offers its viewers all the genres of television programming. All programmes apart from the
news and children’s programmes are subtitled in Finnish.
1. Sitoutumisen alkeet
2. Dokumenttiprojekti:
Keskitysleiri Itävallassa
YLE Radio 1
A radio channel for culture, art and factual talk. Musical fare ranges from classical and devotional music to jazz
and world music. YLE Radio 1’s basic output also includes Radio Theatre and concerts by the Radio Symphony
Orchestra.
YLE Radio Suomi
A regional and national news, current affairs and service channel, also focusing on sport, popular music and contact broadcasts. The channel preserves national communality through events broadcasts. YLE Radio Suomi is the
channel for hits, nostalgic pop and tuneful adult rock.
1
YleX
Popular culture media for the mobile audience on radio, the internet and mobile phones. Targeted at the young
and at young adults, YleX introduces the audience to the latest popular music and highlights phenomena. The
radio broadcast flow is interspersed with special music programmes, comedy, and profiled news. Events, theme
weeks and campaigns are an essential feature of YleX.
YLE Radio Vega
The radio channel for Swedish-speakers, with a strong presence in Swedish-speaking areas in Finland. News,
current affairs programmes and societal programmes with local as well as national viewpoint form the core of its
output. Eclectic cultural and musical output and active contact with listeners are among the channel’s hallmarks.
YLE Radio Extrem
2
The Swedish-language multimedia channel for young audiences with news, current affairs, entertainment, new
popular music and special music programmes. YLE Extrem produces Swedish Finland’s largest web community,
x3m.yle.fi.
YLE Puhe
Finland’s only talk radio channel samples and adapts news, current affairs and factual programmes from YLE radio
and television channels. FM distribution of the channel was extended in the summer of 2008 to cover almost all of
Finland. Listeners can tune into the channel also via the internet and digital television
YLE Regions
Regional radio – 20 Finnish-language and five Swedish-language regional channels on the frequencies of YLE Radio
Suomi and YLE Radio Vega.
Regional television news – local news from eight regions on YLE TV2. Television news in Sâmi on YLE FST5.
YLE Special Services
3
YLE Radio Finland – domestic programming via satellite and on the internet abroad in Finnish and Swedish.
YLE Sámi Radio – service in Sámi, programming in the Northern, Inari and Koltta dialects of the language.
Also on the internet.
YLE Classic – a digital classical music channel broadcasting 24 hours a day. Listeners can tune into the channel
via the radio menu on a television digital adapter, or on the internet.
YLE Mondo – a multilingual round-the-clock service. Own programming in English and Russian, programmes
from foreign broadcasting companies. DVB distribution and FM in the Metropolitan Area.
TV Finland – A digital satellite channel comprising domestic programmes from YLE TV1, YLE TV2 and MTV3
for expatriate Finns in the Nordic countries, Europe and the Canary Islands.
YLEISRADIO OY
00024 Yleisradio
Street address: Radiokatu 5, Helsinki
Phone: +358 9 14801
Facsimile: + 358 9 1480 3215
yle.fi/fbc
given name.surname@yle.fi
YLE COMMUNICATIONS AND MARKETING
Director of Communications and Marketing Päivi Nummi-Aho
P.O. Box 99, 00024 Yleisradio
YLE´S YEAR 2008
The annual report is available in printed format in Finnish, Swedish and English
YLE reports 2008 online: The annual report in pdf is available in yle.fi/fbc
yle.fi/yleinfo
Produced by: YLE Communications / Marja Niemi, Marja-Liisa Nordell,
Leena Laine and YLE Corporate Finance
Photographs: YLE Kuvapalvelu / Seppo Sarkkinen, Jyrki Valkama sekä Merja Hannikainen,
Heli Sorjonen, Natalie Behring, Sari Autio, Harri Hinkka, Ville Akseli Juurikkala, Veera Aaltonen, Robert Portman, Markku Värtö, Nick Briggs, Ritva Torikka, Suomen Filmiteollisuus Oy,
Anu Köyhäjoki-Järvinen, Griyu Guangdong, Ina Mikkola, David Thibodeau (cover), Seppo
Saarinen, Tero Kyllönen, Bengt Wanselius, Jussi Hyttinen, Anton Sucksdorff, Linn Sandholm,
Malla Hukkanen, Rauli Virtanen, Maximilien Brice & Claudia Marcelloni, Atro Lahtela, Pentti
Valkeala, Leif Öster, Håkan Sandblom, Sami Hokkanen, Mika Kanerva, Anssi Leino, Jehad
Nga, Harri Halonen, Films Transit Inc., BBC Worldwide Ltd., Tarinatalo, Silva Mysterium Oy,
Johanna Vuoksenmaa, Anup Shah, Anssi Leppänen.
Translated by: John Pickering
Graphic design: Tähtikuviot Oy
Printed by: Edita Prima Oy
April 2009

Y LE´SY EA R

Transcription

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