Lawlor`s Personal Branding Checklist

PERSONAL BRANDING CHECKLIST
JessicaLawlor.com/PersonalBranding
Jessica@JessicaLawlor.com
Want to grow your blog, land a new job, discover freelance opportunities,
partner with brands and get more attention online? You must have a strong personal brand.
Maximize your personal brand and online presence by following this checklist.
WEBSITE/BLOG
TWITTER
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Do you have your own website or blog?
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Do you have a Twitter account?
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Create a comprehensive “About Me” page - don’t forget
to include a picture of your gorgeous self!
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Make your username recognizable. A variation of
your name works best for personal branding.
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Make it easy to contact you - use a contact form or share
your email address.
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Complete your Twitter bio - take advantage of all 160
characters provided.
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Link to your social media accounts.
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Create a portfolio or press page to share examples of
your work and accolades or mentions about you and
your blog.
Find an appropriate blend of original tweets, replies
and retweets.
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Be a resource and spread the love - share your own
content and share the work of others.
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Develop a services or “work with me” page to outline the
work you can provide to potential clients.
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Use a Twitter scheduling tool like Hootsuite or Buffer
to save time and pre-schedule tweets.
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Build your email list and start a newsletter. (I recommend
Mailchimp - it's FREE for up to 2,000 subscribers.)
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Include an image with your tweets to get
more engagement.
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Get testimonials/recommendations from those you’ve
worked with for that all-important third-party
endorsement.
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Say hello to the people who have followed you
recently with a personal tweet.
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Blog consistently to showcase passion and expertise.
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Use at least one photo in every single blog post you publish.
Create a private “notice me” Twitter list to keep up
with influencers and those you’d like to connect with
for easy monitoring and interacting.
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Learn simple SEO to help your content be discovered. A
Wordpress plugin like Yoast SEO makes SEO easy to
understand and implement.
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Use relevant Twitter hashtags.
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Use “categories” to sort your blog posts and make it easy
for readers to find what they are looking for.
Participate in Twitter chats - they are a
great way to network with others who share your
interests.
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Utilize Twitter’s “pinned tweet.”
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Include a search bar on your blog’s side bar.
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Develop a content roundup to get on the radar of
influencers and build relationships with other personal
brands and businesses.
Live broadcast on Periscope! It’s connected
with Twitter.
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Share, share, share! Use the “rule of 3” and promote every
post in at least three places online.
“Jessica’s personal branding brilliance has given
me the tools I need to reach more people and do
the work that is so important to me."
-Jennifer Kreatsoulas, Chime Yoga Therapy
Ready to take your personal brand to the next level?
Book a 45-minute Personal Branding Bootcamp Session with Jessica Lawlor
FACEBOOK
PINTEREST
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Do you have a Facebook account?
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Customize your Facebook username in “General
Account Settings” to a variation of your name i.e.
http://facebook.com/YOURNAME.
¨ Fill out your bio and include a link to your website.
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Update your “About” section and utilize space to write
an "Intro." (Be sure to include a link to your blog or
website!)
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Check your privacy settings. Be sure posts are set to
“public” when you want to share updates broadly.
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Join and participate in relevant Facebook groups for
your industry.
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Let your personal network in on what you’re doing don’t be afraid to share personal AND professional
content with your audience.
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Consider creating a brand Facebook page for your
blog, business or personal brand to utilize sponsored
posts and create ads.
LINKEDIN
Do you have a Pinterest account?
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Create a board for your blog to pin your blog posts.
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Create a board to pin articles/resources related to
your professional interests/goals.
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Create a portfolio board to pin your resume,
accolades and portfolio items.
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Use a free tool like Canva to design fun "pinnable"
graphics for your blog posts or online content. (Size
matters! Canva recommends Pinterest's desired
dimensions.)
INSTAGRAM
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Do you have an Instagram account?
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Fill out your bio.
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Add a link to your blog or website. You get ONE link
on Instagram. Use it wisely.
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Change your link when you have something special to
share/promote and let your followers know in an
Instagram post.
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Use hashtags; between 5-10 are most effective.
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Browse hashtags relevant to your brand and engage
with other people’s content by liking and
commenting.
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Do you have a LinkedIn account?
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Make your profile as complete as possible.
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Write a strong summary that introduces who you are
to people who view your profile.
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Repurpose bullets from your resume for positions on
LinkedIn.
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Add your blog as one of your “positions” on LinkedIn!
Your blog counts as work “Experience.”
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Insert line breaks into your caption for
easy reading.
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Add media! LinkedIn now allows you to include
documents, images, videos and presentations to
positions on your profile.
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Tag other users/brand accounts when relevant.
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Add a location to your post.
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Keep your profile visually consistent by using the
same edit/filter on photos.
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Get at least three recommendations/testimonials.
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Publish original or repurposed content through
LinkedIn’s publishing tool.
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Share relevant posts/articles to build trust and
credibility.
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Connect with others! When you do, always send a
personalized invitation.
"Despite spending years in marketing myself,
I walked away from a 45-minute personal
branding bootcamp session with Jessica full
of ideas and motivation. She is incredibly
knowledgeable in the world of personal
branding. I can’t say enough.”
–Sara Frandina, Copywriter
SNAPCHAT
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Do you have a Snapchat account?
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Design a custom Snapcode and cross-promote it on
other social platforms to gain new followers.
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Create your own Snapchat story!
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Use a mix of photo and video in Snapchat stories.
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Don’t be afraid to get personal and talk to
the camera.
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Get a little silly on Snapchat - this is the place to
showcase what’s real.
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Create a custom geofilter (especially smart if you’re
hosting or speaking at an event).
Take a deep dive into your personal brand.
Book a 45-minute Personal Branding Bootcamp Session with Jessica Lawlor