Astro Credential 2013 (24June`13)

Connecting
Brands
with the
Most Valuable
Audience
The Best Media &
Entertainment Brand
I prefer
Astro…
Wah…
Putra Brand
Icon Award
Astro is now in 3.3 million Malaysian Households, reaches
out to a potential of 18 million home viewers
Base= 3,297 mil (as of Feb 2013)
Represents 52% of
Malaysian TV
homes with 80%
purchasing power
Total TV HH = 6,362 mil (as of 28 Feb 2013)
Strong Penetration across All RACES
71%
39%
Total TV HH = 6,362 mil (as of 28 Feb 2013)
59%
MASSTIGE
MASS
PREMIUM
Prime Packages:
Family Package:
3.3 mil households
42 TV + 20 Radio channels
NJOI:
Penetrate ‘FTA’ space
19 TV + 20 Radio channels
Sports, Movies, Dynasty
Plus Packages:
New Emperor, Gold, Mustika,
Indo Pek, Maharaja, Metro,
Special Interest
Mini Packages:
Learning, Variety, News, Kids
Add-On Selections:
HD, AOD, ABO, Astro First
Malaysia’s FIRST Subscription-free Satellite TV
Extending Premium Content to the Mass
High Involvement Viewers Who Value
Premium / Quality Entertainment
Learning
Sports
% Subs
Variety
Base= 3,297 mil (as of Feb 2013)
Movies
Mustika
1,300,000
(as of Jan 2013)
169
TV Channels
29
HD Channels
• Astro Media Sales represents all HD channels except Fox Sports HD & Life Inspired HD
• Discovery HD World, HBO HD, Celestial Movies HD, Astro Zhi Zun HD, Sundance Channel & Sky News HD not available for advertising
First on Astro
Exclusive on Astro
Now available wherever you go worldwide
Cinema Experience
Signatures programmes,
reality, entertainment,
varieties
Drama Series,
Telemovies, family
Contemporary
Religion content
Comedy and Sitcom
Blockbuster Movies
Drama Series,
Telenovela
Signatures programmes, reality,
entertainment, varieties
Korean content, drama
series, varieties, movies
Drama Series, Telemovies, family
Signature programmes,
Family
Signature programmes,
drama series
The King of Comedy
 No.1 show for 10 consecutive weeks
 1.7mil
views
 Over 419k
 More than 20k
broadcasting
fans to date
fans attend outside
 Audience spend an average of more
than an hour (per episode)
 Proven pulling power to sustain audience
interest
 More than 100k new subscribers during
MLM season 2
Most-Watched Malay Drama
 No. 1 show across all HD channels
 Reached 1.3mil viewers
 Highest average time spend per viewer
with 91% drama content watched*
 14mil views on
promos
for episodic recap &
 Most searched Malay Drama on Google
(Malaysia 2012)*
 Mutiara Hati (theme song) by Dato’ Siti
Nurhaliza & Hafiz remain in the Carta ERA &
HotFm charts for 20 weeks
Source: Nielsen Arinna 2012, Astro Malay 6+, 9-11, 30-min Malay Drama
* Aired on Mustika HD ** Source Google Zeitgeist 2012
Akademi Fantasia 2013
Where entertainment
comes to life
The Show That Shaped The
Nation’s Entertainment
Landscape
DI MANA HIBURAN
MENJADI -JADI!
THE RETURN
•
INNOVATIVE & REFRESHING singing reality
program
•
ELEVATING the entertainment industry to
another level
•
PRODUCED TALENTED, AWARD- WINNING
and RENOWNED entertainers
FIRST & ONLY carnival in Malaysia that brings strong
distinctive TV content to ground, covering every genre
beyond Malay mass entertainment
TARGETED ACTIVITIES for every age-group from
International signature shows, Sports action, Education
clinics to News or magazine programs and Malay
general entertainment.
EXCLUSIVE PLATFORM that offers opportunities to
experience TV live, interact with artistes and enhance
family bonding.
Opportunities
Branded
Content
Product
Integration
Time Belt
Themed
Sponsorship
Digital Product Ramadan/Raya
Placement
Creative Buy
On-Ground
Activation
Partnership
Home of Signature
Cantonese Entertainment
Best of Asian
Entertainment in HD
General
Entertainment
Channel
Best of Taiwan News
+ Entertainment
Channel
Best of Home Grown
Programme + Asian
Entertainment
Asian Drama
Premier Channel
Family Viewing
Channel
Family Classic
Drama Channel
Dedicated Hokkien
Channel
Cantonese
Entertainment in HD
Latest Movies
Channel
Best of Korean
Channel
News & Current
Affairs
Home of Drama
Channel
24-7 Latest Entertainment
News Update
Key Flagship Chinese Channel providing
Premium & Exclusive Content
• Astro Wah Lai Toi is the only channel in Malaysia that offers latest
TVB dramas & Varity Show with shortest window period from
Hong Kong.
• Our Prime Time Drama + Sitcoms never fails to be the weekly top
10 Dramas Programme.
LIVE
Programme
• High rated Prime time TVB Drama and exclusive LIVE
programme provides higher reach and higher brands recall
among Chinese
• Key signature production such as Astro Star Quest, Miss Astro
International Pageant & Battleground create a platform to
discover and showcase our Malaysian’s talent to Stardom
Branded
Content
Timebelt/
Block
Sponsorship
Key Signature
Programme
Ground Event
Sponsorship
Source : AGB Nielsen Period : Jan 2010 - Jan 2013, TA : Astro Chi 4+
Ulala CNY 2013 – The Biggest Local Buzz
•
•
•
•
•
Movie Releasing in June
581K increase in viewership CNY MV views on Youtube
400K+ Album and Merchandise sold
Countdown show on 5 locations LIVE simulcast
Highest viewership for CNY Ever
Astro Ben Di Quan
Unique and Exclusive Production that touches the heart of Malaysian Chinese
Total of 22 LIVE Events and 2 Movie Releases in
10 months
• 20 will be made available over Astro On The
Go !
• 10 major LIVE Events are complemented by
ground events.
• 10 will be made available on NJOI via Astro
AEC
• 5 Signature Shows – CGM, ASQ, MACIP, HH
Karaoke and Battleground
Robust Growth Since Launch and No. 1 Channel
for consecutive 4 Years !
• First and Only Hokkien TV channel, Astro Hua Hee Dai (Ch 333), is going from strength to strength.
• 7 Self Produced Hokkien Content (Astro BDQ)
• Latest Hokkien Drama from Taiwan topped the weekly chart.
Product
Integration
Branded
Content
Astro HHD
LIVE Events
Timebelt/
Block
Sponsorshi
p
Ground
Event
Sponsorship
Source : AGB Nielsen Period : Feb2008- Jan 2013, TA : Astro Chi 4+
9 times the entertainment, 9 times
the action & 9 times the drama!
Malaysia’s NO. 1 Local Indian Singing Competition
2012
1.2 million TV viewership
.
61,165 views
Recorded LIVE on
Astro Vaanavil YouTube channel
FIRST Local Indian Duo Dance Competition
1 million TV viewership
Yutha Medai 2012
25,936 views on
Extended Reach via Digital
25,936 views for
Yutha Medai
Bringing The Best Drama Series
Highly Demanding Prime Time Slot (7pm – 11pm) SOLD
First Localized Branded Content with BABA’S
BABA’S Cooking Show 2012 emerged as the Second Most Watched
program during weekends prime time, with high exposure of BABA’S
branding and product placement
Source: AGB Nielsen Media Research Malaysia)
Base: Astro Indian Female 15+, Weekends (8pm-8.30pm)
NEW on Vaanavil – VALLAVAR Game Show
Vallavar (The Most Versatile)
First Local Indian Game Show that is one of it’s kind
A local game show that hunts for
individuals who are:
 Courageous
 Strong
 Smart
 Team Player
4 qualified contestants will compete
individually in the Grand Final to grab
the title ‘Vallavar’ (The Most Versatile)
NEW on Vellithirai – THIRAI GALLATA Game Show
Thirai Gallata (Fun on the Street)
 A journey of 2 hosts to hunt movie
buffs around the country
 A street base game show involving
the public
 A platform for people to show their
movie knowledge and talents
 Public to participate and receive
give away prizes
 Van cruisers to carry the game show
brand
Entertaining Life. It’s all
Right Here!
77%
OF ENGLISH SPEAKING AUDIENCE
THE
DISCONNECT
34%
OF ENGLISH TV ADEX
FTA
Source: Nielsen Adquest, Astro Airtime Sales Report
Nielsen AdEx (RTM: 60%, TV3: 57%, NTV7: 76%, 8TV: 77% & TV9: 81%) – JAN 2013
First &
Exclusive
High Rated
Reality
Shows
Award
Winning
Dramas &
Sitcoms
Blockbuster
Movies
Well Known
Documentari
es/
Magazines
Top Live
Events
The BIG idea: OMG!
The show propagates women empowerment.
The Solution
The Result
13 Infotainment Episodes hosted by two
celebrities, Sazzy Falak and Razif Hasim,
provides weekly dosage of juicy and
interesting topics, which include matters on
career, family, friendship, singlehood,
relationships and many more.
The half-hour show introduces three (3) main
segments – OMG Celebrity, OMG Miss
Chilled and Oh My Gaji.
Emerged as Astro’s No.1 English
Primetime Talk Show Amongst
Female PMEBs
Opportunities on
International
Channels
Localised
Content On
International
Channel
Association
with Live
Events
Endorsement
by Channel
Personalities
Ground
Events
Sponsorship
Product /
Channel
Integration
Time Belt /
Themed
Sponsorship
Festive
Shopping
Guide
WINNER of Euro 2012
2.0mil
unmeasurd
out-ofhome
viewers
6.1mil home
audience
in
Malaysia
1st in
Malaysia
1st
– broadcast
in SD & HD
1st in
Malaysia
– 3D cinema
screening of
Final match
– available
via online &
mobile
1st in
Malaysia
– Sports
Cruisers on
nationwide
tour
2 million viewers
Bringing Local Football to
International Standard
MALAYSIA LEAGUE
1 million viewers
•
•
No. 1 sports event for Malay youth
Over 5 million Malaysian fans in 2012
• Viewership +73% in 2 years
Source: Nielsen Audience Measurement ; 3D Malaysia
Malaysian Super League Viewership
Continue to Increase
• No. 1 show in Q1-Q2, 2013
• Over 5 million viewers in 5 months
(Jan-May 2013)
• Most-watched football game in Malaysia
Cum. Reach
(‘000)
5,000
4,500
4,000
3,500
3,000
2,500
4,783
2,000
1,500
1,000
500
MSL
Jan – Apr 2013
2,740
1,684
BPL
LaLiga
Source: Nielsen Audience Measurement
Base: Astro Subscribers 4+ (11,207,251)
High Engagement with 20 Mil PVs
•
Stadium Astro website has garnered
almost 200% more PVs compared to
the total PVs of 2012.
•
The increase of PVs was mainly
contributed by MSL Fantasy game,
which is about 80% of the total
Stadiumastro PVs in 2013.
•
Compared to the 1st version of
Malaysia Football Fantasy game
(Malaysia Cup Fantasy 2012), MSL
Fantasy 2013 registered an increase of
443% participants in 5 months.
•
Long time spent with 8min on MSL
page.
Source: Nielsen Audience Measurement
Over 160K Mobile App Downloads
• Over 10,000 Exclusive Sports
Videos
• Cover International & Local Sports
• Fastest growing sports app on
App Store and Google Play
Updated 31 May 2013
Direct Contact with Football Fanatics
Roadshow
80k Full
Attendance
at the Final
Sponsorship Opportunities
Sponsorship Opportunities
Road to World Cup 2014
-
Qualifier (Ongoing)
Playoff (Nov’13)
Draw (Dec’13)
Edutainment
Youth
Education
Entertainment
Redefined learning English through multiple platforms
3.6
70K
copies
of OME magazines Sold/ Sponsored
50K
Twitter followers
No.1 Trending Topic during the Season 1 Finale
Million TV Viewers
9.1 Million video views
462K
Facebook fan
Beyond Entertainment to Learning
One of Malaysia’s largest e-learning portals
Reaching 4.5mil viewers
> 600K unique visitors
On Air
> 150K FB fans
> 810K Views
> 1,000 followers
NO.1
Kids Programme during the Finale Week
Over 700K viewers (over took FTA)
Top 5
Over
Additional
trending topics on Twitters
100,000 hits for online Superstar game
88,000 viewers during HD simulcast on Mustika HD
Source: Astro 4+ (Total Universe: 11,207,251) Period: 30/12/2012 – 05/01/2013
First in the region with
4 languages in SD & HD
Opportunities on
GenNext
Channels
Localised
Content On
GenNext
Channels
Extend reach
via Digital
Using
Channel
Personalities
& Animation
Characters
Ground
Events ie.
Exam Clinic
Product
Integration
Daiyan Trisha
Block
Sponsorship
Award Winning Partnerships
GOLD - MMA 2012
Best Use of Branded Content on TV
GOLD - MMA 2012
Best Use of Digital Media
BRONZE - Malaysia Effie Awards 2012
SILVER - MMA 2012
Best Use of Television
Best Use of Sponsorship
BRONZE - Malaysia Effie Awards 2012
Award Winning Partnerships
BEST IDEA - TV – MARKies 2013
ADVERTISER OF THE YEAR – MMA 2013
SILVER – MMA 2013
Best Use of Integrated Media Campaign
GOLD - MMA 2013
Best Use of Television
Best Use of Sponsorship