innovative professional skincare
Transcription
innovative professional skincare
INNOVATIVE PROFESSIONAL SKINCARE Thank you for your interest in Germaine de Capuccini 1-2 3-4 5-6 7-8 9 - 10 11 - 12 13 - 16 17 - 18 19 - 20 21 22 23 Our passion for excellence Environmental & social commitments Treatment ranges Advanced anti-ageing Medical aesthetics Body therapies Spa therapies & rituals Bedroom suites & hotel amenities Marketing, promotions & point of sale Creating the perfect menu Professional training Partner with us Known as one of the most innovative and dynamic skincare ranges on the market today, Germaine de Capuccini can transform the way you offer treatments to your clients. Specialising in anti-ageing, we can help you cater very precisely for the growing market, which now demands so much more. Today men and women want results combined with an incredible experience; we can offer your clients both. Whether you wish to take your clients on unforgettable 2 hour journeys, or provide quick 20 minute therapies, we have what you need. We would welcome the opportunity to work with you and support your business. C arole Jones Managing Director Our passion for excellence Germaine de Capuccini was founded in 1964 by Carmen Vidal, a vocational therapist who continues to be recognised as one of the most successful female pioneers of the professional skincare industry. Today the company remains in the Vidal family who are committed to research, development and innovation, creating some of the world’s most advanced formulations. Available in over 85 countries worldwide, with over 20,000 spas and salons offering treatments and products to their clients, Germaine de Capuccini goes from strength to strength. Based in Spain, our laboratories are one of the most advanced in Europe, using the latest technologies and the best natural ingredients. Working to pharmaceutical manufacturing standards, all products are subject to rigorous effectiveness tests, ensuring extremely high end customer satisfaction. In 2003 Germaine de Capuccini entered the spa market with Spa Marine, a professional range steeped in unprecedented rituals to nurture the mind, body and soul. Now, the Germaine de Capuccini Sperience range provides over 70 original spa rituals, which incorporate beautiful textures and aromas from around the world. Offering your clients unique treatments that combine incredible results with the most pampering experiences is our speciality. 1 2 Environmental and social commitments No Animal Testing From the beginning, environmental care has been a deep-rooted commitment in the philosophy of Germaine de Capuccini. We categorically reject animal testing and the use of animal bi-products. CO 2 Zero We also hold the CO2 Zero certificate thanks to our commitment to environmental care. In fact, Germaine de Capuccini was the first skincare manufacturer to gain this certification. Ecocert Germaine de Capuccini has the Ecocert certification of organic cosmetics thanks to the development of our organic range Naturae, which has been created from products without silicones, parabens or artificial colourings. There are also many other organic ingredients used where possible throughout our product ranges. Parabens Around 95% of the Germaine de Capuccini range is paraben free. As older products are reformulated, parabens are automatically removed from their formulations. 3 Social Commitment All of our natural ingredients are sustainably and ethically sourced, supported by programmes such as the BEE of South Africa. BEE offer development opportunities for the discriminated minorities. We collaborate with the Sandra Ibarra Foundation of Solidarity against Cancer, with our Replenish and Lift Bust Cream. 5€ from the profits of each product sold is donated. Germaine de Capuccini is one of the ten companies that make up the STANPA Foundation. This project is promoted by STANPA (National Association of Perfumery and Cosmetics) and aims to implement the “Look Good, Feel Better” program in Europe; supporting women with cancer. In order to help include people with visual disability and thus help their personal autonomy, Germaine de Capuccini uses Braille on the packaging of its retail products. 4G1 Integrated Management System Germaine de Capuccini is the first Spanish company within the professional skincare field that has implemented the 4G1 Integrated Management System. This integrates the regulations of Quality Control, Environmental Management, Workplace Safety and Family Responsible Employer (EFR). Family Responsible Employer In 2007 Germaine de Capuccini was certified as a Family Responsible Employer for the development of actions in favour of family and work life conciliation of its human team. CGMP Germaine de Capuccini is also certified for the fulfilment of the Cosmetics Good Manufacturing Practices. All retail products have instructions for use printed in thirteen languages which is especially important for hotel spas catering for overseas guests. 4 Treatment ranges Created specifically for the professional market, every treatment commences with a short protocol designed to ensure your client is relaxed and receives much more than a regular treatment. Taking your treatments one step further With an exceptional range of exciting and unusual ‘add-on’ treatments, it’s easy to maximise your profitability by upselling. Such add-ons include: Our therapists are trained to make sure every treatment is an unforgettable experience whether it be a 25 minute express facial or a 2 hour spa journey. We expect our clients to see visual results and many say our treatments definitely have the ‘wow factor.’ Steeped in beautiful rituals, not only do clients love to receive our treatments, therapists are also excited to perform them. Glycocure A 10 minute intensive glycolic facial peel and carboxitherapy mask which can be added to the beginning of any facial. Whilst our offering is extensive, we can help you choose the right treatments to fit the needs of your business. All opening orders are put together on a prescriptive and flexible basis. Working with you, we will ‘cherry pick’ the right treatments to suit your business needs, clients and philosophy. Roll & Lift A 20 minute facial massage using a Germanium coated wand, offering exceptionally effective and instant lifting and firming results. Kobido A specialised 25 minute lifting massage that can be added to any anti-ageing facial treatment. Originating from Japan and once reserved for royalty, this massage has extraordinary results. Options Universe For all skin types. Used in a prescriptive way, with the option of upgrades to increase hourly profitability. Purexpert A unisex range, treating skin from a young age. For oily and normal/combination skin. So Delicate For the most sensitive of skin. Reinforces the skin’s protective barrier and increases it’s tolerance over time. Royal Jelly For tired and stressed skin. Nourishes, repairs and revitalises from within. Hydracure For dehydrated skin. An intelligent range able to target all skin types. Naturae 100% organic. Formulated with essential oils and ingredients derived from ecologically cultivated plants. Excel Therapy O 2 Preventing and correcting early signs of ageing. With ingredients that allow the skin to absorb more oxygen. For Men Formulated specifically to treat men’s skin, often aggravated by daily shaving. Based on natural ingredients. Synergyage A cosmeceutical range created using effective and safe formulations based on the latest scientific advances. Silk Scalp Therapy An indulgent 25 minute Sybarite Silk Scalp Massage with extracts of genuine silk to truly nourish the hair and scalp. 5 6 Advanced anti-ageing With a wide range of clients having regular treatments, it is simply not enough to have a ‘one size fits all’ anti-ageing option on your menu. Clients are now more demanding of an approach that deals specifically with personal ageing concerns. Our anti-ageing Timexpert ranges offer a choice in treating the various effects of ageing, with four very specific therapies available: 7 Timexpert Rides: specifically for lines and wrinkles Working to fill wrinkles from within and inhibit the formation of new expression lines, this range is based on two active ingredients developed by Germaine de Capuccini: Pro-Collagestine Fill Technology: A concentrated flower stem extract that increases the production of collagen and elastin to repair the skin’s natural firmness. Micro-Dermoxine Complex: A formula inspired by the micro-injections of botox and collagen reduces the length and depth of expression lines and wrinkles naturally. Timexpert C+: for dull, tired and stressed skin Glycation causes collagen and elastin fibres to degenerate, so the skin loses its suppleness, firmness and looks dull. The advanced formulation of this range slows down and counteracts the effects of glycation using Ume Extract, a Japanese plum containing a high content of vitamins, minerals and organic acids. Pure Vitamin C is also included with all its anti-oxidising benefits to intensely rejuvenate, revitalise and bring vitality to dull and stressed skin. Timexpert White: for skin with hyperpigmentation Effectively reducing the appearance of dark spots and regulating the pigmentation process, thanks to the innovative ingredient Melanolight Process Technology. Created in the Germaine de Capuccini laboratories, this ingredient treats hyperpigmentation by regulating the melanin synthesis process. Timexpert White works intensely before, during and after the formation of dark spots to restore an even, radiant skin tone. Timexpert Lift: lifting and redefining the facial contours An intelligent range that emulates the effects of surgical lifting, providing flaccid skin with volume, lift and firmness. The high-performance complex V-Matrix works at the root of the problem, rebuilding the mesh that structures the dermis to redefine the facial contour and restore firmness from inside. Calcium and Glucose also stimulate the production of hyaluronic acid in the dermis to provide a constant reserve of hydration and help increase the density of the skin. 8 Medical aesthetics The Germaine de Capuccini Synergyage Project combines cosmeceutical products with advanced technology providing innovative solutions to the main aesthetic problems: acne, darkspots, wrinkles, rosacea, flaccidity, cellulite and stretch marks. This is a relatively new market segment providing the potential to expand all good beauty clinics and spas with a Medi-Spa approach. The Synergyage cosmeceuticals range is defined by: • Powerful ingredients in maximum concentrations. • Treatments that are prescribed and performed by trained and highly qualified staff. • Innovative solutions to dermatological problems. Efficy3 Machine Cutting edge medical-aesthetic equipment ensuring exceptional, safe and lasting results, working together with products from our Synergyage cosmeceuticals range. The machine offers three different programs that can be used independently or in conjunction with each other to provide the most advanced therapies: A new era of anti-ageing innovation After years of research into molecular biology, Germaine de Capuccini has developed a non-invasive, anti-ageing treatment, with a formula similar to those currently available in invasive therapies. In collaboration with Ives Biofarm, The Institute of Biotechnological Research and the University of Granada, yet another ground breaking treatment has been created: Digital Mono Polar Radio Frequency Using advanced technology and a unique digital monopolar capacitive Radio-Frequency that incorporates an innovative concept of deposited energy. EGF + HA Formula Facial Ultra-Regenerating Complex Vacuum Push-Pull Therapy Innovative and exclusive digital technology with a “push-pull effect”. It’s innovation lies in the combination of a single head with a simultaneous vacuum and pressing on the tissue. Digital Transdermal Induction Advanced digital transdermal technology that guarantees the non-invasive penetration of ingredients in the desired depth plane: epidermis, dermis, subdermis, using piezo-electric and resonating effect. Containing Epidermal Growth Factor and highly concentrated Hyaluronic Acid, the complex stimulates natural cell regeneration to improves all problems related to ageing skin: • Volume, length and depth of wrinkles considerably reduced • Facial oval is redefined with skin more supple and firm • Dull skin is revitalised providing instant luminosity • Pigmentation marks are reduced • Epidermis is strengthened and skin thickness improved • Overall texture of the skin is refined Due to a breakthrough in the way our EGF formula is contained, the concentration is much higher than anything that exists in the skincare market today. This combined with the application using our DTI machine makes this treatment incomparable to any other professional treatment. With 9 / 10 woman choosing our EGF + HA treatment over invasive ones*, you can tap into a higher end market. *Tested on 20 women aged 44-66. 9 10 Body therapies Whether you wish to focus on results driven therapies to treat cellulite, flaccidity, bust firming and lifting, stretch marks or intensive hand and feet therapies, our Perfect Forms range can offer the exact solution. For those looking for something rather different, here are some example therapies that you can offer: The African Baobab Ritual A sublime, relaxing ritual using prodigious products made from organic oil. This oil is taken specifically from seeds of the African Baobab tree and has powerful anti-oxidising, firming and regenerating properties. Your ritual commences with a nourishing body scrub followed by a soothing massage with our Firm and Tonic Oil. Finally, enjoy the application of our Dreamy Legs moisturiser which will leave your legs feeling toned, lighter and energised. A truly nourishing, protective, and hydrating experience for the body. Treatment Time: 55 minutes 11 Mediterranean Candlelight Your therapy begins with a relaxing warm pinda massage while your Mediterranean Candle is burned. The warm butter from your candle is then gently poured over the body with a prolonged massage to ease tension and hydrate the skin. Choose your Mediterranean candle experience: Citrus: enriched with Mandarin Butter to stimulate the senses and Vitamin A to hydrate the skin. Lavender: offering a total aromatic experience to calm the mind and body and relieve the soul. Flavour of Olive: formulated with Olive Butter, and natural antioxidants to increase the skin’s smoothness and suppleness. Treatment Time: 55 minutes 12 Spa therapies and rituals Our Sperience range is dedicated to offering the client a true spa experience, where the mind, body and spirit can be treated through a variety of sensations, exquisite protocols, specialised massage rituals and the very best products. TURE E NA C N IE ER SP CE IEN ER SP SPICE WakanSpa is an innovative concept created for Sperience. Inspired by traditional Chinese medicine, it combines four key elements harmoniously to create a successful spa experience for the client: SP E RIEN ELI CE D TE CA SS EN SP E RIE Therapist: The essential element of a treatment, his or her ‘know-how’ is vital for obtaining the desired result. Protocol: Combining specialised starting protocols with massage rituals. Product: Providing the very best in product ingredients, textures and aromas. Ambience: Where lighting, aromas and music all play an essential part in creating the perfect atmosphere for the client’s spa experience. 13 TH NCE A AL SS O The four worlds of Sperience Within our Sperience range are four ‘worlds’ of pleasure, named according to the ingredients their products are based on: Nature: offers the benefits of extracts, minerals, essences and plant ingredients. Spice: with evocative, luxurious spices from the Far East. Thalasso: providing all the benefits from the Sea with Algae and Marine extracts. Delicatessen: exquisite ingredients that smell good enough to eat, but are for the skin and body. 14 Spa therapies and rituals With over 70 spa rituals, creating a unique and exciting menu that fits the ethos and needs of your business is easily done. Spa journeys are created based on the length of treatment time you wish to provide and budget you need the journey to be brought in at. Here are some examples of the spa therapies and rituals you can offer. Multi-Sensorial Odyssey Your journey begins with our VIP Aromatherapy Foot Ritual followed by our Warm Spiced Back Massage using Cinnamon and warmed sea shells. Continue to enjoy your experience with our Kobido Facial Cleanse using warm steamed towels to induce complete relaxation, before receiving our Kobido Anti-ageing Facial Massage. The Kobido massage originates from Japan where it was once reserved for royalty. Whilst it is a highly relaxing massage to receive, the extraordinary lifting effect is visible immediately. Journey Time: 85 minutes | Journey Cost: £2.75 Silks and Saffron Enter a complete state of wellbeing and total relaxation with a journey full of eastern spices. Your journey commences with a luxury Vanilla Foot Soak before our protocol of warm pinda massage movements across the pressure points on the body. This is followed by an Exotic Body Exfoliation with spices of Cardamom, Cinnamon and Poppy seeds. Continue to ease your senses as your therapist uses a silk foulard to stretch out the back, neck, shoulders and legs before continuing with a deeply relaxing massage using Saffron infused gel. Your journey is completed with a sumptuous Sybarite Silk Scalp Massage with extracts of genuine silk to truly nourish the hair and scalp. Journey Time: 100 minutes | Journey Cost: £4.75 Oriental Express Sleeper Take refuge in a relaxed state of consciousness and calm overloaded senses with this fabulous package. Your journey commences with light body brushing, using gentle feather strokes, followed by a sensuous and deeply relaxing body massage using our evocative and beautifully spiced oriental oil. Then enjoy our Organic White Tea Facial Therapy, rich in antioxidants with a powerful anti-ageing effect, this therapy incorporates a light Shiatsu Massage. The Oriental Express Sleeper Package is perfect to end your day with. Journey Time: 120 minutes | Journey Cost: £7.24 15 16 Bedroom suites & hotel amenities Add the Germaine de Capuccini touch to your bedroom suites, extending your client’s spa experience to their entire stay with you. We can create exclusive Germaine de Capuccini suites that would cost the client a little extra in return for the following: • A selection of amenities and fragrances for use during their stay. • ‘Butler in the Bath’ service where personalised skincare or bathing products are delivered during their stay. • Possible included spa treatment and personal consultation. • A Germaine de Capuccini gift to take away. We can also dress the rooms with Germaine de Capuccini bespoke art along with a hard backed version of your spa menu and tent cards. All of the above would be provided at our discretion and as always we will work with you to create the facilities suitable for your business. 17 18 Marketing, promotions and point of sale We have everything you need to help market our products including high quality retail units, tester stands along with a range of printed material. Our inhouse design team can also produce bespoke material for your business including websites (design, development and implementation), gift vouchers, posters appointment cards, business cards and brochures. Your account manager will work with you to launch Germaine de Capuccini in your salon or spa and on an on-going basis to help build and maximise all opportunities. All active spas and salons are listed on our website with direct links to their own websites for booking purposes. 19 We provide a number of beautiful retail promotions throughout the year which often include a free products or gifts. Marketing material available for all promotions to help maximise your retail sales. 20 Creating the perfect menu for your business Professional training With our help, you determine your own opening order and treatments for your menu. With our inhouse graphic design team, we can work with you to create, design and print a stunning treatment menu, taking the hassle away! Alternatively we can simply help you with the wording of your treatments and you can arrange the creation of your own menus. We do not charge for training, however it is a requirement when taking on Germaine de Capuccini products and treatments. Depending on which treatments you choose will determine how many days of training are required. Without any obligation, we are happy to propose a menu of treatments for your consideration, following a discussion about your business. Our standard Initial Training course comprises of 5 days and covers Face and Initial Body. Training may be offered on site by discussion, or at our training school close to Heathrow. Courses run throughout the year and include specific retail training. 21 22 Partner with us Trusted in premium spas and salons worldwide... Our philosophy is not to strive to work with a high number of outlets; instead we choose to work with a smaller number of premium spas and salons. We also do not sell into department stores or shopping channels. With this in mind, when choosing to work with Germaine de Capuccini you can be assured of the very best personalised service and support. We understand that every business is different and we are here to help you build and grow. A few words from our clients “Having worked with many Spa brands over the years I have found Germaine de Capuccini the best. The ongoing support in both business and training aspect is second to none. Since taking the brand on we have seen an increase in treatment sales by 15%, retail sales by 8% and repeat clientele has increased by 10%.” 23 “We wanted to create a new and exciting treatment menu, themed around the fun factors of our brand with results driven treatments. Germaine de Capuccini offered it all, the ability to tailor make our treatments, fantastic products, low cost with exclusivity and luxury. Since taking on GdC we’ve received outstanding training, care and support” Erinn Cracknell - Spa Manager Gemma Nash - Spa Manager Chuan Spa, The Langham Hotel Alton Towers. “I have always been bowled over by the dedication the GdC team have showed to understand our 3 businesses, all of which are very different! Their enthusiasm to develop bespoke treatments to suit our clientele and enhance our retail options always offering new products to add excitement and interest to the range is top priority.” Tammy King - Spa Manager Clarice House Group. 24 For more trade information visit: gdcspa.co.uk/about/brochures telephone: 0845 600 0203 / e-mail: info@gdcspa.co.uk / www.gdcspa.co.uk OFFICIALLY DISTRIBUTED IN THE UK BY TOTALLY UK LTD