innovative professional skincare

Transcription

innovative professional skincare
INNOVATIVE PROFESSIONAL SKINCARE
Thank you for your interest
in Germaine de Capuccini
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Our passion for excellence
Environmental & social commitments
Treatment ranges
Advanced anti-ageing
Medical aesthetics
Body therapies
Spa therapies & rituals
Bedroom suites & hotel amenities
Marketing, promotions & point of sale
Creating the perfect menu
Professional training
Partner with us
Known as one of the most innovative and dynamic skincare ranges on the market today,
Germaine de Capuccini can transform the way you offer treatments to your clients.
Specialising in anti-ageing, we can help you cater very precisely for the growing market,
which now demands so much more. Today men and women want results combined with an
incredible experience; we can offer your clients both. Whether you wish to take your clients on
unforgettable 2 hour journeys, or provide quick 20 minute therapies, we have what you need.
We would welcome the opportunity to work with you and support your business.
C arole Jones
Managing Director
Our passion
for excellence
Germaine de Capuccini was founded in 1964 by
Carmen Vidal, a vocational therapist who continues
to be recognised as one of the most successful
female pioneers of the professional skincare industry.
Today the company remains in the Vidal family
who are committed to research, development
and innovation, creating some of the world’s most
advanced formulations.
Available in over 85 countries worldwide, with over
20,000 spas and salons offering treatments and
products to their clients, Germaine de Capuccini
goes from strength to strength.
Based in Spain, our laboratories are one of
the most advanced in Europe, using the latest
technologies and the best natural ingredients.
Working to pharmaceutical manufacturing
standards, all products are subject to rigorous
effectiveness tests, ensuring extremely high
end customer satisfaction.
In 2003 Germaine de Capuccini entered the spa
market with Spa Marine, a professional range
steeped in unprecedented rituals to nurture the
mind, body and soul. Now, the Germaine de
Capuccini Sperience range provides over 70
original spa rituals, which incorporate beautiful
textures and aromas from around the world.
Offering your clients unique treatments that
combine incredible results with the most
pampering experiences is our speciality.
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Environmental and
social commitments
No Animal Testing
From the beginning, environmental care has been a deep-rooted
commitment in the philosophy of Germaine de Capuccini. We
categorically reject animal testing and the use of animal bi-products.
CO 2 Zero
We also hold the CO2 Zero certificate thanks to our commitment
to environmental care. In fact, Germaine de Capuccini was the first
skincare manufacturer to gain this certification.
Ecocert
Germaine de Capuccini has the Ecocert certification of organic
cosmetics thanks to the development of our organic range Naturae,
which has been created from products without silicones, parabens
or artificial colourings. There are also many other organic ingredients
used where possible throughout our product ranges.
Parabens
Around 95% of the Germaine de Capuccini range is paraben free.
As older products are reformulated, parabens are automatically
removed from their formulations.
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Social Commitment
All of our natural ingredients are sustainably and ethically
sourced, supported by programmes such as the BEE of
South Africa. BEE offer development opportunities for the
discriminated minorities.
We collaborate with the Sandra Ibarra Foundation of
Solidarity against Cancer, with our Replenish and Lift Bust
Cream. 5€ from the profits of each product sold is donated.
Germaine de Capuccini is one of the ten companies that
make up the STANPA Foundation. This project is promoted
by STANPA (National Association of Perfumery and
Cosmetics) and aims to implement the “Look Good, Feel
Better” program in Europe; supporting women with cancer.
In order to help include people with visual disability and
thus help their personal autonomy, Germaine de Capuccini
uses Braille on the packaging of its retail products.
4G1 Integrated Management System
Germaine de Capuccini is the first Spanish
company within the professional skincare
field that has implemented the 4G1 Integrated
Management System. This integrates the
regulations of Quality Control, Environmental
Management, Workplace Safety and Family
Responsible Employer (EFR).
Family Responsible Employer
In 2007 Germaine de Capuccini was certified
as a Family Responsible Employer for the
development of actions in favour of family and
work life conciliation of its human team.
CGMP
Germaine de Capuccini is also certified
for the fulfilment of the Cosmetics Good
Manufacturing Practices.
All retail products have instructions for use printed in
thirteen languages which is especially important for hotel
spas catering for overseas guests.
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Treatment ranges
Created specifically for the professional market, every
treatment commences with a short protocol designed
to ensure your client is relaxed and receives much
more than a regular treatment.
Taking your treatments one step further
With an exceptional range of exciting and unusual
‘add-on’ treatments, it’s easy to maximise your
profitability by upselling. Such add-ons include:
Our therapists are trained to make sure every
treatment is an unforgettable experience whether it
be a 25 minute express facial or a 2 hour spa journey.
We expect our clients to see visual results and many
say our treatments definitely have the ‘wow factor.’
Steeped in beautiful rituals, not only do clients love to
receive our treatments, therapists are also excited to
perform them.
Glycocure
A 10 minute intensive glycolic facial peel and
carboxitherapy mask which can be added to the
beginning of any facial.
Whilst our offering is extensive, we can help you
choose the right treatments to fit the needs of your
business. All opening orders are put together on a
prescriptive and flexible basis. Working with you,
we will ‘cherry pick’ the right treatments to suit your
business needs, clients and philosophy.
Roll & Lift
A 20 minute facial massage using a Germanium
coated wand, offering exceptionally effective and
instant lifting and firming results.
Kobido
A specialised 25 minute lifting massage that can
be added to any anti-ageing facial treatment.
Originating from Japan and once reserved for
royalty, this massage has extraordinary results.
Options Universe
For all skin types. Used in a prescriptive
way, with the option of upgrades to
increase hourly profitability.
Purexpert
A unisex range, treating skin from
a young age. For oily and
normal/combination skin.
So Delicate
For the most sensitive of skin.
Reinforces the skin’s protective barrier
and increases it’s tolerance over time.
Royal Jelly
For tired and stressed skin.
Nourishes, repairs and revitalises
from within.
Hydracure
For dehydrated skin.
An intelligent range able to target
all skin types.
Naturae
100% organic. Formulated with
essential oils and ingredients derived
from ecologically cultivated plants.
Excel Therapy O 2
Preventing and correcting early signs of
ageing. With ingredients that allow the
skin to absorb more oxygen.
For Men
Formulated specifically to treat men’s
skin, often aggravated by daily shaving.
Based on natural ingredients.
Synergyage
A cosmeceutical range created using
effective and safe formulations based
on the latest scientific advances.
Silk Scalp Therapy
An indulgent 25 minute Sybarite Silk Scalp
Massage with extracts of genuine silk to truly
nourish the hair and scalp.
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Advanced anti-ageing
With a wide range of clients having regular treatments, it is simply not enough to have a ‘one size
fits all’ anti-ageing option on your menu. Clients are now more demanding of an approach that
deals specifically with personal ageing concerns. Our anti-ageing Timexpert ranges offer a choice
in treating the various effects of ageing, with four very specific therapies available:
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Timexpert Rides: specifically for lines and wrinkles
Working to fill wrinkles from within and inhibit the formation of new expression lines,
this range is based on two active ingredients developed by Germaine de Capuccini:
Pro-Collagestine Fill Technology: A concentrated flower stem extract that increases
the production of collagen and elastin to repair the skin’s natural firmness.
Micro-Dermoxine Complex: A formula inspired by the micro-injections of botox and
collagen reduces the length and depth of expression lines and wrinkles naturally.
Timexpert C+: for dull, tired and stressed skin
Glycation causes collagen and elastin fibres to degenerate, so the skin loses its
suppleness, firmness and looks dull. The advanced formulation of this range slows
down and counteracts the effects of glycation using Ume Extract, a Japanese plum
containing a high content of vitamins, minerals and organic acids. Pure Vitamin C is
also included with all its anti-oxidising benefits to intensely rejuvenate, revitalise and
bring vitality to dull and stressed skin.
Timexpert White: for skin with hyperpigmentation
Effectively reducing the appearance of dark spots and regulating the pigmentation
process, thanks to the innovative ingredient Melanolight Process Technology. Created
in the Germaine de Capuccini laboratories, this ingredient treats hyperpigmentation
by regulating the melanin synthesis process. Timexpert White works intensely before,
during and after the formation of dark spots to restore an even, radiant skin tone.
Timexpert Lift: lifting and redefining the facial contours
An intelligent range that emulates the effects of surgical lifting, providing flaccid
skin with volume, lift and firmness. The high-performance complex V-Matrix
works at the root of the problem, rebuilding the mesh that structures the dermis to
redefine the facial contour and restore firmness from inside. Calcium and Glucose
also stimulate the production of hyaluronic acid in the dermis to provide a constant
reserve of hydration and help increase the density of the skin.
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Medical aesthetics
The Germaine de Capuccini Synergyage Project
combines cosmeceutical products with advanced
technology providing innovative solutions to the main
aesthetic problems: acne, darkspots, wrinkles, rosacea,
flaccidity, cellulite and stretch marks.
This is a relatively new market segment providing the
potential to expand all good beauty clinics and spas with
a Medi-Spa approach.
The Synergyage cosmeceuticals range is defined by:
• Powerful ingredients in maximum concentrations.
• Treatments that are prescribed and performed by
trained and highly qualified staff.
• Innovative solutions to dermatological problems.
Efficy3 Machine
Cutting edge medical-aesthetic equipment ensuring
exceptional, safe and lasting results, working together
with products from our Synergyage cosmeceuticals
range. The machine offers three different programs that
can be used independently or in conjunction with each
other to provide the most advanced therapies:
A new era of anti-ageing innovation
After years of research into molecular biology, Germaine de
Capuccini has developed a non-invasive, anti-ageing treatment,
with a formula similar to those currently available in invasive
therapies. In collaboration with Ives Biofarm, The Institute of
Biotechnological Research and the University of Granada, yet
another ground breaking treatment has been created:
Digital Mono Polar Radio Frequency
Using advanced technology and a unique digital
monopolar capacitive Radio-Frequency that
incorporates an innovative concept of deposited energy.
EGF + HA Formula Facial Ultra-Regenerating Complex
Vacuum Push-Pull Therapy
Innovative and exclusive digital technology with a
“push-pull effect”. It’s innovation lies in the combination
of a single head with a simultaneous vacuum and
pressing on the tissue.
Digital Transdermal Induction
Advanced digital transdermal technology that
guarantees the non-invasive penetration of ingredients
in the desired depth plane: epidermis, dermis,
subdermis, using piezo-electric and resonating effect.
Containing Epidermal Growth Factor and highly concentrated
Hyaluronic Acid, the complex stimulates natural cell
regeneration to improves all problems related to ageing skin:
• Volume, length and depth of wrinkles considerably reduced
• Facial oval is redefined with skin more supple and firm
• Dull skin is revitalised providing instant luminosity
• Pigmentation marks are reduced
• Epidermis is strengthened and skin thickness improved
• Overall texture of the skin is refined
Due to a breakthrough in the way our EGF formula is contained,
the concentration is much higher than anything that exists in
the skincare market today. This combined with the application
using our DTI machine makes this treatment incomparable to
any other professional treatment.
With 9 / 10 woman choosing our EGF + HA treatment over
invasive ones*, you can tap into a higher end market.
*Tested on 20 women aged 44-66.
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Body therapies
Whether you wish to focus on results driven therapies
to treat cellulite, flaccidity, bust firming and lifting,
stretch marks or intensive hand and feet therapies, our
Perfect Forms range can offer the exact solution.
For those looking for something rather different, here
are some example therapies that you can offer:
The African Baobab Ritual
A sublime, relaxing ritual using prodigious products
made from organic oil. This oil is taken specifically from
seeds of the African Baobab tree and has powerful
anti-oxidising, firming and regenerating properties.
Your ritual commences with a nourishing body scrub
followed by a soothing massage with our Firm and
Tonic Oil. Finally, enjoy the application of our Dreamy
Legs moisturiser which will leave your legs feeling
toned, lighter and energised. A truly nourishing,
protective, and hydrating experience for the body.
Treatment Time: 55 minutes
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Mediterranean Candlelight
Your therapy begins with a relaxing warm pinda
massage while your Mediterranean Candle is
burned. The warm butter from your candle is then
gently poured over the body with a prolonged
massage to ease tension and hydrate the skin.
Choose your Mediterranean candle experience:
Citrus: enriched with Mandarin Butter to stimulate
the senses and Vitamin A to hydrate the skin.
Lavender: offering a total aromatic experience to
calm the mind and body and relieve the soul.
Flavour of Olive: formulated with Olive Butter,
and natural antioxidants to increase the skin’s
smoothness and suppleness.
Treatment Time: 55 minutes
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Spa therapies and rituals
Our Sperience range is dedicated to offering the client a
true spa experience, where the mind, body and spirit can be
treated through a variety of sensations, exquisite protocols,
specialised massage rituals and the very best products.
TURE
E NA
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IE
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SP
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IEN
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SP
SPICE
WakanSpa is an innovative concept created for Sperience.
Inspired by traditional Chinese medicine, it combines four
key elements harmoniously to create a successful spa
experience for the client:
SP E RIEN
ELI
CE D
TE
CA
SS
EN
SP E RIE
Therapist: The essential element of a treatment, his or
her ‘know-how’ is vital for obtaining the desired result.
Protocol: Combining specialised starting protocols
with massage rituals.
Product: Providing the very best in product
ingredients, textures and aromas.
Ambience: Where lighting, aromas and music all play
an essential part in creating the perfect atmosphere for
the client’s spa experience.
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TH
NCE
A
AL
SS
O
The four worlds of Sperience
Within our Sperience range are four ‘worlds’ of pleasure, named
according to the ingredients their products are based on:
Nature: offers the benefits of extracts, minerals, essences
and plant ingredients.
Spice: with evocative, luxurious spices from the Far East.
Thalasso: providing all the benefits from the Sea with
Algae and Marine extracts.
Delicatessen: exquisite ingredients that smell good enough
to eat, but are for the skin and body.
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Spa therapies
and rituals
With over 70 spa rituals, creating a unique and exciting
menu that fits the ethos and needs of your business is
easily done. Spa journeys are created based on the
length of treatment time you wish to provide and
budget you need the journey to be brought in at.
Here are some examples of the spa therapies
and rituals you can offer.
Multi-Sensorial Odyssey
Your journey begins with our VIP Aromatherapy Foot Ritual followed by our
Warm Spiced Back Massage using Cinnamon and warmed sea shells. Continue
to enjoy your experience with our Kobido Facial Cleanse using warm steamed
towels to induce complete relaxation, before receiving our Kobido Anti-ageing
Facial Massage. The Kobido massage originates from Japan where it was
once reserved for royalty. Whilst it is a highly relaxing massage to receive, the
extraordinary lifting effect is visible immediately.
Journey Time: 85 minutes | Journey Cost: £2.75
Silks and Saffron
Enter a complete state of wellbeing and total relaxation with a journey full
of eastern spices. Your journey commences with a luxury Vanilla Foot Soak
before our protocol of warm pinda massage movements across the pressure
points on the body. This is followed by an Exotic Body Exfoliation with spices
of Cardamom, Cinnamon and Poppy seeds. Continue to ease your senses as
your therapist uses a silk foulard to stretch out the back, neck, shoulders and
legs before continuing with a deeply relaxing massage using Saffron infused gel.
Your journey is completed with a sumptuous Sybarite Silk Scalp Massage with
extracts of genuine silk to truly nourish the hair and scalp.
Journey Time: 100 minutes | Journey Cost: £4.75
Oriental Express Sleeper
Take refuge in a relaxed state of consciousness and calm overloaded senses
with this fabulous package. Your journey commences with light body brushing,
using gentle feather strokes, followed by a sensuous and deeply relaxing body
massage using our evocative and beautifully spiced oriental oil. Then enjoy our
Organic White Tea Facial Therapy, rich in antioxidants with a powerful
anti-ageing effect, this therapy incorporates a light Shiatsu Massage.
The Oriental Express Sleeper Package is perfect to end your day with.
Journey Time: 120 minutes | Journey Cost: £7.24
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Bedroom suites
& hotel amenities
Add the Germaine de Capuccini touch to your bedroom suites,
extending your client’s spa experience to their entire stay with you.
We can create exclusive Germaine de Capuccini suites that would
cost the client a little extra in return for the following:
• A selection of amenities and fragrances for use during their stay.
• ‘Butler in the Bath’ service where personalised skincare or bathing
products are delivered during their stay.
• Possible included spa treatment and personal consultation.
• A Germaine de Capuccini gift to take away.
We can also dress the rooms with Germaine de Capuccini bespoke art
along with a hard backed version of your spa menu and tent cards.
All of the above would be provided at our discretion and as always we
will work with you to create the facilities suitable for your business.
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Marketing, promotions
and point of sale
We have everything you need to help market our products including high quality retail units, tester
stands along with a range of printed material. Our inhouse design team can also produce bespoke
material for your business including websites (design, development and implementation), gift
vouchers, posters appointment cards, business cards and brochures.
Your account manager will work with you to launch Germaine de Capuccini in your salon or spa and
on an on-going basis to help build and maximise all opportunities. All active spas and salons are
listed on our website with direct links to their own websites for booking purposes.
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We provide a number of beautiful retail promotions
throughout the year which often include a free
products or gifts. Marketing material available for
all promotions to help maximise your retail sales.
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Creating the perfect
menu for your business
Professional
training
With our help, you determine your own opening order and treatments for your menu.
With our inhouse graphic design team, we can work with you to create, design and print
a stunning treatment menu, taking the hassle away! Alternatively we can simply help you
with the wording of your treatments and you can arrange the creation of your own menus.
We do not charge for training, however it is
a requirement when taking on Germaine de
Capuccini products and treatments. Depending
on which treatments you choose will determine
how many days of training are required.
Without any obligation, we are happy to propose a menu of treatments for your
consideration, following a discussion about your business.
Our standard Initial Training course comprises
of 5 days and covers Face and Initial Body.
Training may be offered on site by discussion,
or at our training school close to Heathrow.
Courses run throughout the year and include
specific retail training.
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Partner with us
Trusted in premium
spas and salons
worldwide...
Our philosophy is not to strive to work with a high number of outlets; instead we
choose to work with a smaller number of premium spas and salons. We also do
not sell into department stores or shopping channels.
With this in mind, when choosing to work with Germaine de Capuccini you can
be assured of the very best personalised service and support. We understand
that every business is different and we are here to help you build and grow.
A few words from our clients
“Having worked with many Spa
brands over the years I have found
Germaine de Capuccini the best.
The ongoing support in both
business and training aspect is
second to none. Since taking the
brand on we have seen an increase
in treatment sales by 15%, retail
sales by 8% and repeat clientele
has increased by 10%.”
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“We wanted to create a new and
exciting treatment menu, themed
around the fun factors of our brand
with results driven treatments.
Germaine de Capuccini offered
it all, the ability to tailor make our
treatments, fantastic products,
low cost with exclusivity and
luxury. Since taking on GdC we’ve
received outstanding training, care
and support”
Erinn Cracknell - Spa Manager
Gemma Nash - Spa Manager
Chuan Spa, The Langham Hotel
Alton Towers.
“I have always been bowled over
by the dedication the GdC team
have showed to understand our
3 businesses, all of which are
very different! Their enthusiasm
to develop bespoke treatments to
suit our clientele and enhance our
retail options always offering new
products to add excitement and
interest to the range is top priority.”
Tammy King - Spa Manager
Clarice House Group.
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For more trade information visit:
gdcspa.co.uk/about/brochures
telephone: 0845 600 0203 / e-mail: info@gdcspa.co.uk / www.gdcspa.co.uk
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