final_full - Viacommunity

Transcription

ABOUT THIS REVIEW
Welcome to Raising Voices, a look at the many ways Viacom makes an impact in its communities.
This recap of our achievements within our social impact umbrella Viacommunity shows what
we can do when we combine the power of our brands and the unique voices of our audiences
to create positive change.
As the home of the world’s premier entertainment brands, Viacom is deeply committed to telling
our viewers’ stories, amplifying their voices to educate and empower fans to make a difference.
But we do more than tell stories; we change lives. Through our philanthropic investments,
volunteerism, social initiatives and strategic partnerships, we power and program on-the-ground
efforts, volunteer our time and skills, make our employees feel valued and heard, and operate our
business in ethical and ever more sustainable ways.
Raising Voices covers Viacommunity initiatives and achievements for the year ending
December 31, 2014, with a forward–looking dimension where noted. This report is also
available at viacommunity.com.
We hope you enjoy discovering how we are Raising Voices for positive change for ourselves,
our audiences and society.
1
CONTENTS
VIACOM: A SNAPSHOT
3
LETTER FROM PHILIPPE DAUMAN
5
OUR APPROACH TO SOCIAL EFFORTS
DELIVERING SOCIAL IMPACT
OUR GOALS
6
8
10
12
PIONEERING SOCIAL CHANGE 26
PROMOTING HEALTHY LIVING 36
INSPIRING FUTURE GENERATIONS 48
EMPOWERING OUR PEOPLE 62
BUILDING INCLUSIVE SOCIETIES
MANAGING OUR BUSINESS RESPONSIBLY
2
RAISING VOICES
76
Viacom (NASDAQ: VIA, VIAB) is home to premier global media
brands that create compelling television programs, motion pictures,
short-form video, apps, games, consumer products, social media
and other entertainment content for audiences in 180 countries.
Viacom’s media networks, including Nickelodeon, Comedy Central,
MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Channel 5
(UK), Logo, Nicktoons, TeenNick and Paramount Channel, reach
a cumulative 3.4 billion television subscribers worldwide. Paramount
Pictures is a major global producer and distributor of filmed
entertainment.
For more information about Viacom and its businesses,
visit viacom.com.
VOICES
VIACOM: A
SNAPSHOT
3
4
VIACOM PRESIDENT AND CHIEF EXECUTIVE OFFICER
It is my pleasure to introduce our 2015 Social Impact Review, Raising Voices. At Viacom,
we raise our voices to entertain and engage and also, importantly, to empower our audiences
to speak up on the causes they care about. Social impact is an ethos we live throughout our
work, from the way we manage our business and environmental impact to the actions of
our employees, our programs and social efforts.
In the past year, there is much that we’ve achieved which I am proud to share with you. Our
brands have turned their megaphones toward helping end the stigma around domestic abuse,
supporting the inclusion and celebration of every individual, using the expertise of our talented
people to give back and ensuring our stakeholders have the tools to live at their healthiest and
take charge of their futures.
Like our business, our social initiatives are constantly accelerating. To ensure our efforts are at
their strongest and push further forward, we have laid out a series of social responsibility goals
for the company. These include overarching goals for each of our focus areas combined with
more specific commitments across our brands. A few personal highlights include partnering
with external organizations to support increased opportunities for women, young people and
underrepresented minorities in tech; expanding our employee volunteerism to 100,000 hours;
and increasing and expanding social change moments across our networks.
This report is foremost a celebration of our people and our fans, the lifeblood of our efforts,
and an invitation to partners to join us on the road ahead.
Warm regards,
Philippe
VOICES
LETTER FROM
PHILIPPE DAUMAN
5
OUR APPROACH TO
SOCIAL EFFORTS
“Viacom has a
deep heritage of
galvanizing our
employees and
audiences to take
action around
some of the most
important issues
of our time. As
outlined in this
report, we are
continuously
setting the bar
higher, evaluating
the impact of our
efforts to ensure
we are raising the
voices of all of
our fans.”
CARL FOLTA,
EXECUTIVE VICE
PRESIDENT, CORPORATE
COMMUNICATIONS AND
SOCIAL RESPONSIBILITY,
VIACOM
6
RAISING VOICES
INSIGHTS & AUDIENCE CONNECTIONS
Delivering great entertainment requires deep insights that get to the heart of what will
resonate with our audiences. The same applies to delivering our social mission.
We regularly conduct research to understand our audiences’ views on social issues. From the
role of HIV/AIDS in young people’s lives to views on marriage equality, these results, coupled
with our connections to fans, guide the issues we talk about, how we talk about them and the
platforms we use to make the most of our brand voices.
Our close connection with audiences means we have the insights and tools to deliver content
that engages and inspires. By understanding how audiences perceive the world, the extent
of their concerns, what motivates them and how they communicate with friends and family,
we can deliver effective campaigns that spark action for real social impact.
VOICES
7
DELIVERING SOCIAL IMPACT
Entertainment has long had the power to inform and educate, change perceptions and even mobilize
social movements. Our focus areas are all oriented toward our ambition to create measurable social impact
that delivers REI (Reach, Efficiency and Impact) in addition to ROI.
OUR MISSION
Through the transformative power of entertainment, we will create measurable
social impact that reflects and celebrates the diverse voices of our world.
OUR PILLARS
Content
Campaigns
Managing Our Business Responsibly
OUR FOCUS AREAS
Building Inclusive Societies: Advocating and giving voice to diverse audiences
Pioneering Social Change: Using powerful brand voices as loudspeakers for social, political and
environmental causes
Promoting Healthy Living: Motivating and breaking down barriers to physical, sexual and mental health
Inspiring Future Generations: Fueling the next generation of leaders through education
Empowering Our People: Giving employees the tools, resources and freedom to truly make a difference
Managing Our Business Responsibly: Acting with integrity in business dealings, community involvement
and how we treat people
8
VOICES
9
OUR GOALS
PIONEERING SOCIAL CHANGE
PROMOTING HEALTHY LIVING
Mobilize a more tolerant society by addressing the diversity
and inclusion issues that matter most to our audiences.
Empower our audiences to take
action for positive social change and
celebrate those making a difference
in their communities.
Break down barriers around mental
and sexual health using our network
of voices, and increase education on
healthy living.
VIACOM
VIACOM
MTV INTERNATIONAL
Support education for women in STEM (science, technology,
engineering and math) and increase gender diversity among
Viacom’s tech employees
Through our brands, continue to
support and champion the actions
of young people making a positive
change in the world around them
MTV
Inspire young people to take action against bias as part of MTV’s
ongoing Look Different campaign; reach 2 million actions in 2015
Lead the social conversation around
the issues that are most important
to our audiences
BET
NICKELODEON
BRAND ACTIONS & COMMITMENTS
Partner with external organizations to support opportunities
for women, young people and minorities in technology
Increase support of young men and boys of color through the
My Brother’s Keeper Alliance campaign around health, image
and service
CMT
Launch the CMT Empowering Education Community College
Initiative, a grassroots campaign to raise visibility on education
and workforce challenges in rural America and enable solutions
for economic development
Partner with the American Association of Community Colleges’
Center for Workforce and Economic Development (AACC CWED)
to encourage prospective students to overcome their fears and
obstacles in pursuing higher education
Expand the initiative to more AACC member colleges, adding
a minimum of 20 new colleges a year
LOGO
Begin development on Logo’s first pro-social campaign
Engage Logo’s brand and elevate voices of LGBT people tied
to key days of visibility including Spirit Day, Transgender Day
of Remembrance, Coming Out Day, Pride Month and LGBT
History Month
Launch and execute pro-social campaigns around marriage equality
Grow relationships with LGBT organizations and share relevant
work and campaigns with Logo’s audience
Increase and expand social change
campaigns across our brands
Expand the HALO Awards into a
year–round campaign that tells the
stories of everyday kids and teens
who are making a difference and
inspiring others to do the same
Develop the MTV Staying Alive
Foundation to become the
recognized leader in the provision
of HIV-prevention education for
young people around the world
Expand the number of young people
tested across Nigeria to 25,500
NICKELODEON
Emphasize the importance of active
play for healthy families by increasing
the number of kids who participate in
Worldwide Day of Play and additional
health and wellness events
INSPIRING FUTURE GENERATIONS
EMPOWERING OUR PEOPLE
Build the next generation of leaders by
promoting education and skills development
at every stage of life.
Develop and champion the unique skills of
our employees and give them the tools to
make a difference.
Measure our environmental impact and take
steps to reduce it.
VIACOM
VIACOM
Increase the scope and reach of the pro bono
services we deliver to have an even greater
impact in the communities we serve
Increase the environmental credentials of
our facilities through retrofitting, efficiency
measures and recycling
PARAMOUNT
Implement multiple resource reduction
programs to multiple offices and regions
BRAND ACTIONS & COMMITMENTS
GET SCHOOLED
Grow getschooled.com to sign up 300,000
new accounts and 2 million web visits; inspire
100,000 active users of the online platform;
add 1,000 new schools to the network
Develop and train youth by leveraging
technology to help prepare the engineers
of tomorrow
VIACOM INTERNATIONAL
MEDIA NETWORKS
Grow MTV Breaks across the international
business
NICKELODEON
Help every kid get ready for their preschool
and kindergarten educations
BET
Grow social efforts to promote and address
STEM skills with our audiences
Increase web traffic to the BET Next Level
education website
VH1
Increase the reach, donations and influence
of VH1 Save The Music and create new
opportunities to engage with music through the
development of original branded online content
Increase the number of applicants and
recipients of our 2015 Keys+Kids piano grant
Implement a Second Stage grant of instruments
for past VH1 Save The Music grantee schools to
build upon their music programs
PARAMOUNT
Maintain a minimum of 100 employee mentors
in the Kindergarten to Cap & Gown program
Increase the amount of time employees
volunteer to 100,000 hours
Promote and encourage employee volunteering
to increase participation by 3-5%
LOGO
Collaborate with Employee Resource Groups
and the network to increase employee
engagement in LGBT Spirit Day
Create and institute a companywide production
guide to green programming practices
Continue the transition to LEED-designed office
spaces domestically by 2020
PARAMOUNT
Increase savings in the Alternative Energy
Plant and promote greater participation in
the Rideshare Program
Launch a food recovery program to support
local nonprofit organizations serving the
homeless
BUILDING
INCLUSIVE
SOCIETIES
Viacom’s distinct networks attract diverse and
vibrant audiences across all boundaries of age,
background, race, orientation and gender. We
are proud to embrace them all, celebrating their
diversity, advocating for inclusion and recognition,
and making sure that every person has a voice.
1
MILLION +
YOUNG PEOPLE INSPIRED BY MTV’S LOOK
DIFFERENT CAMPAIGN TO TAKE ACTION
AGAINST BIAS
400
ATTENDEES AT THE CMT EMPOWERING
EDUCATION EVENT IN HAZARD, KENTUCKY
1,100
PEOPLE WHO SIMULTANEOUSLY USED
THEIR SOCIAL MEDIA PAGES TO SHARE THE
CMT EMPOWERING EDUCATION MESSAGE
12
3,000+ 1,200
HOURS VOLUNTEERED BY CMT
EMPLOYEES AT THE ACADEMIES
OF NASHVILLE SMALL LEARNING
COMMUNITIES
PARAMOUNT EMPLOYEES LINED
THE STREET TO WELCOME U.S. MILITARY
VETERANS TO HOLLYWOOD SALUTES
HEROES
$18
$2.2
AMOUNT RAISED FOR AUTISM SINCE
2006 BY COMEDY CENTRAL’S NIGHT
OF TOO MANY STARS: AMERICA COMES
TOGETHER FOR AUTISM PROGRAMS
MEDIA VALUE SECURED FOR THE
CMT EMPOWERING EDUCATION
LAUNCH, GARNERING 198 MILLION
MEDIA IMPRESSIONS
MILLION
MILLION
BUILDING
ALMOST ALL
13
14
MTV’S LOOK DIFFERENT
The MTV audience is the most diverse and inclusive generation ever. Millennials want everyone
to be accepted regardless of race, sexual orientation and gender — but the truth is, bias still
exists. To find out more about how 14- to 24-year-olds experience, are affected by and respond
to bias-related issues, in 2014, MTV conducted in-depth research on the topic by going to the
source. Here’s a sample of the learnings:
›› More than nine in 10 Millennials (94 percent) have seen bias* in their lives.
›› Forty-one percent admit they have their own biases now and 58 percent say they have
had them in the past.
›› More than three in four (78 percent) agree everyone has a responsibility to tackle bias,
but 61 percent say it’s easier to see the risk than the immediate benefit.
*Bias defined as “treating someone differently — and often unfairly — because they are
a member of a particular group.”
MTV’s research concluded that eight in 10 young people in America believe bias is the root
of many of the world’s problems. Millennials want a future with more equal opportunity, but
they don’t know how to achieve it. Enter MTV’s Look Different (lookdifferent.org) campaign,
a multiyear effort to help America’s youth better recognize and challenge hidden racial,
gender and anti-LGBT biases.
Today, discrimination based on race, gender and sexual orientation can be quite subtle —
and most young people feel ill-equipped to respond when they see it. MTV’s Look Different
campaign fills the awareness or exposure gap for young people, using MTV’s audience reach
and relationships to tell stories that act as a bridge to understanding and acceptance.
Throughout the year, Look Different documentaries, public service announcements (PSAs),
programming and web and social media engagement give compelling accounts of young
people’s experiences with bias to provoke thought, conversation and action.
BUILDING
UNLEARNING BIAS
15
The campaign connects with audiences across multiple touch points to reach viewers where they live. The website
features quizzes, resources and activities to help fans uncover and undo hidden biases. Programs such as Laverne Cox
Presents: The T Word, an Emmy Award–winning documentary created in partnership with Logo that took viewers
inside the lives of seven transgender youth, show everyday struggles and progress. MTV also leverages its robust social
media platforms to spark conversations about bias. The interactive #GoodLook/#NotAGoodLook campaign, for
example, asked participants to submit real-life scenarios that challenged or promoted bias, while the Good Look Panel
of celebrities, experts and young people shared their perspectives on bias-related events. The Look Different Challenge
encouraged ideas for a digital space where people can tell their stories and talk about bias-related happenings. The
winner received a $10,000 prize and worked with MTV to see their idea brought to life.
In addition to planned programming, MTV stays true to its legacy of tackling head–on the current events that affect its
audiences. In late summer 2014, a police officer in Ferguson, Missouri, shot unarmed, 18-year-old Michael Brown. During
the 2014 MTV Video Music Awards (VMAs), MTV aired a PSA reflecting on and encouraging others to reflect on the
protests that erupted after the shooting. Viewers were encouraged to use #LookDifferent to have a conversation about
the events; as a result, the hashtag trended in the U.S. and was the #4 trend worldwide.
Martin Luther King, Jr. Day 2015 was another pivotal moment in MTV’s Look Different campaign. For 12 hours, the
network aired all of its programs in black and white for the first time ever to encourage people to have candid, colorbrave conversations about race. Called #TheTalk, the initiative invited luminaries including Kendrick Lamar, Common,
Penn Badgley, Jordin Sparks, Senator Rand Paul and Congressman John Lewis to share their thoughts on race via
videos aired on MTV and posted on the Look Different website. MTV encouraged fans to tweet or Instagram their
stories using the hashtag #TheTalk, some of which appeared on-air or on mtvnews.com.
Look Different is a living example of how the company uses its brands to spotlight the issues audiences are thinking
about — uncomfortable and hidden as they may be. In just one year, Look Different inspired young people to take
more than one million actions against bias.
16
Anti-Defamation League, Asian American Justice Center, Council on American-Islamic
Relations, Council on Contemporary Families, Define American, GLAAD, GLSEN, Girls Who
Code, Hollaback!, Kirwan Institute, LOVE, Love is Respect, Man Up, NAACP, the National
Council of La Raza, National Partnership for Women and Families, Project Implicit, RAINN,
The Ally Coalition, Southern Poverty Law Center and The Trevor Project.
BUILDING
LOOK DIFFERENT CAMPAIGN PARTNERS
17
IT’S NEVER TOO LATE
TO LEARN
CMT EMPOWERING EDUCATION
Many of CMT’s fans live in small towns and rural areas where outdated skills and access to jobs
have caused real hardship. CMT created the Empowering Education initiative in 2012 to inspire
people of all ages to enroll or reenroll in school to achieve their dreams and help fill America’s
growing skills gap.
After a series of successful education events in 2013, CMT stepped up its 2014 efforts by
partnering with the American Association of Community Colleges’ Center for Workforce and
Economic Development to launch the CMT Empowering Education Community College Initiative.
This extensive grassroots campaign raises the visibility of education and workforce struggles in
rural America and spurs economic development solutions. Twenty-one community colleges in
some of the country’s most rural and distressed regions participated in the program’s inaugural
year. The pilot event was held at Hazard Community and Technical College (HCTC) in eastern
Kentucky, where 8,000+ coal miners were unemployed. More than 400 attendees explored
workforce development opportunities, heard stories of miners who retrained to pursue new
careers and enjoyed a performance by country artist Courtney Cole. Immediately following the
event, HCTC’s career and technical classes filled up with miners.
Throughout 2014, CMT helped community colleges promote their events with local video success
stories, customizable marketing toolkits, ads and PSAs starring country music artist and
spokesperson Dustin Lynch. During a social media crowdsourcing campaign, more than 1,100
people used their Facebook, Twitter and Tumblr pages to simultaneously share the CMT
Empowering Education message to spread the word.
18
›› Average $7,200 increase in salary per student enrolled
›› Average $1,650 increase in taxes paid per student enrolled
CMT also committed to add at least 20 new colleges to the program every year for three years.
REPORT CARD: MCGAVOCK HIGH SCHOOL
CMT’s local education efforts began in 2010 with a partnership with Nashville’s McGavock High School and
The Academies of Nashville, innovative learning communities that teach kids through the lens of a career
or theme. CMT partners with the Academy of Digital Design & Communication, where CMT employees have
contributed more than 3,000 skills-based volunteer hours.
CMT ACADEMY OF DIGITAL DESIGN & COMMUNICATION EARNS HIGH MARKS
Since the program began, McGavock High School has reported:
›› Ten percent increase in graduation rate
›› Five percent increase in the composite ACT score
›› AYP (Adequate Yearly Progress) designation three years in a row
In February 2014, President Obama visited the school, citing McGavock and the CMT Academy as an example
of successful education reform.
BUILDING
CMT Empowering Education received national visibility at the 2014 Clinton Global Initiative America (CGI America)
meeting. The annual gathering convenes U.S. business, foundation, nongovernmental organization (NGO) and
government leaders to work on economic recovery and long-term competitiveness. Onstage with President Clinton,
CMT Vice President of Public Affairs Lucia Folk announced a three-year CGI America Commitment to Action, along
with the following targets for each partner college:
›› Two percent increase in enrollment
19
“For many of us,
the ‘T’ in LGBT
means more than
transgender; it
also means truth.”
“T” MEANS TRUTH
MTV AND LOGO: TRANSGENDER VISIBILITY
MTV has always been on the leading edge of championing the groups that no one else is
speaking out for, while Logo celebrates one-of-a-kind personalities and unconventional stories
in a way that’s outrageous, smart and inclusive. Both networks have stood with the transgender
community, putting a positive spotlight on groups that were once marginalized or ignored.
LAVERNE COX
This passion to support diversity led to groundbreaking transgender programming on both
networks in 2014. In October, MTV and Logo simultaneously premiered Laverne Cox Presents:
The T Word, a documentary taking viewers inside the lives of seven transgender youth. Hosted
and executive produced by Emmy-nominated actress and transgender advocate Laverne Cox,
the program explored each person’s journey as they faced challenges such as coming out,
bullying and anti-transgender violence. Immediately after the premiere, Laverne hosted the
Trans Forum, with SuChin Pak, on Logo and mtv.com. She and the documentary subjects
discussed transgender issues and answered questions from a live audience and via social media.
MTV and Logo continued to show solidarity with the transgender community on Transgender
Day of Remembrance (TDoR), which honors those lost to anti-transgender violence. Both
networks aired interstitials that brought the epidemic of violence against the transgender
community to the forefront, and Logo again aired Laverne Cox Presents: The T Word and Trans
Forum. Giving the day even more visibility and impact, MTV’s Look Different campaign and Logo
hosted a live Twitter chat with trans advocates, and MTV News, Logo and MTV Act shared TDoR
graphics and information on social media. In addition, MTV News ran a story profiling three
transgender women killed in acts of anti-transgender violence to humanize the issue and
encourage its audience to take action.
20
GLAAD SPIRIT DAY ACROSS VIACOM
According to the GLSEN (Gay, Lesbian & Straight Education Network) 2013 National School
Climate Survey, school is a scary place for an alarming number of LGBT students. Seventy-four
percent have been verbally harassed at school in the past year because of their sexual
orientation, and 55 percent because of their gender expression.1
Viacom is among the many companies, individuals, schools and organizations that have taken
a stand against bullying LGBT youth. Viacom’s commitment is particularly visible on the third
Thursday in October, when the company’s networks don purple (symbolizing spirit on the
rainbow flag) to support GLAAD’s Spirit Day. In 2014, MTV, Logo, VH1, TV Land, BET, Tr3́ s,
Comedy Central and CMT thoroughly rocked purple on-air and off:
›› LGBT advocates Edie Windsor and Roberta Kaplan took part in MTV’s Pioneers speaker series.
›› MTV’s Look Different featured Good Look panelists going purple.
›› Actress Laverne Cox and the cast of MTV’s Laverne Cox Presents: The T Word symbolically
lit the Empire State Building purple. The documentary aired on MTV and Logo.
›› Paramount Pictures hosted an event at Helen Bernstein High School with Paramount staff
sharing their life experiences.
›› MTV debuted a video about Spirit Day with the cast of MTV’s Faking It.
›› Logo stars and commercials encouraging Spirit Day participation featured the New Orleans–
based LGBT youth organization BreakOUT!
›› TV Land participated online and on-air with a video of The Exes star Kristen Johnston
encouraging everyone to join her in going purple.
›› The hosts of BET’s 106 & Park wore purple, discussed Spirit Day and turned the show’s
logo purple.
›› Stars from MTV hits Faking It, Teen Wolf, Finding Carter, Awkward, Girl Code and more
shared messages of support on social media.
›› MTV, MTV2, mtvU, VH1, Logo, TV Land and Comedy Central turned their on-air logos purple.
BUILDING
UNITED WE STAND
21
PRIDE IN OUR PIONEERS
LOGO’S TRAILBLAZERS
LGBT Pride Month is celebrated throughout the United States. Hundreds of events honor the
LGBT community and promote LGBT dignity, self-affirmation and equal rights. In 2014, Logo
added another layer of meaning to the month with Trailblazers, an annual event and TV special
to honor pioneers of LGBT equality.
“I’m thrilled to be
a part of Logo’s
Trailblazers
because United
States v. Windsor
was in fact a
landmark civil
rights case that
was decided on
the merits.”
DOMA CHALLENGER
ROBERTA KAPLAN
22
Trailblazers premiered during the most historic week of LGBT rights: the 45th anniversary of the
Stonewall riots and the one-year anniversary of the U.S. Supreme Court decision overturning the
Defense of Marriage Act (DOMA). It featured celebrities, politicians, activists and trendsetters
who are transforming the cultural landscape, and musical performances by major artists
including A Great Big World and Sia.
On the show, President Bill Clinton honored DOMA challengers Edie Windsor and Roberta
Kaplan. Other honorees included Ugandan gay rights activist and refugee John “Longjones”
Abdallah Wambere, National Basketball Association (NBA) player Jason Collins, and the Netflix
series Orange Is the New Black.
In addition to recognizing pioneers whose work made national headlines, Logo paid tribute
to everyday people making a difference. Daniel Radcliffe, a longtime supporter of The Trevor
Project crisis intervention program, introduced four Trailblazing Youth who positively impact
their communities. Logo also introduced a new award called Hometown Trailblazers. Weeks
before the show, fans were asked to submit stories of friends, family and community leaders who
made a profound difference in the lives of LGBT people. Five nominees were spotlighted on the
Trailblazers website and one won a trip with their nominator to the awards show in New York.
COMEDY CENTRAL, VH1, VH1 CLASSIC, SPIKE AND TV LAND:
AUTISM AWARENESS
Autism now affects an estimated one in 68 children in America, a tenfold increase in 40 years. Viacom is proud to
support Autism Speaks, World Autism Awareness Day (WAAD) and other initiatives to share accurate information
about autism and promote positive, respectful attitudes toward people living with the condition.
In February, Comedy Central and Jon Stewart’s Busboy Productions taped Night of Too Many Stars: America Comes
Together for Autism Programs to raise funds for autism schools, programs and family services nationwide. The program,
hosted by Jon Stewart and featuring an all-star lineup, aired in March, with celebrities manning the phones so viewers
could call in and donate while talking to comedic and celebrity heavyweights. The public also bid online for walk-on
roles on TV’s hottest shows, autographed collectibles and props from the event itself. The show and its partner
organization, New York Collaborates for Autism, have raised more than $18 million since 2006, giving children and
adults with autism the chance they deserve to learn, contribute and live the fullest lives possible.
Viacom networks including VH1, VH1 Classic, Comedy Central, Spike and TV Land shone a light on autism — literally —
on WAAD, April 2. They joined landmarks, communities, businesses and homes all over America to Light It Up Blue
(LIUB), shining bright blue lights to honor those affected by autism. Each network turned its on-air logo bug blue,
hosted LIUB banners and PSAs on their websites and honored the day on their social media properties.
BUILDING
SHINING A BLUE LIGHT
ON AUTISM
23
24
PARAMOUNT AND HOLLYWOOD
SALUTES HEROES
For a few days in February 2014, Paramount gave more than 100
wounded, ill and injured troops, veterans and their guests the star
treatment they truly deserve. Hollywood Salutes Heroes was a special
event honoring U.S. Armed Forces members with a whirlwind
celebration that included a day at Disneyland Resort, a feast at Bubba
Gump Shrimp Co., and a daylong Forrest Gump–inspired celebration
at Paramount Pictures Studios.
The event was conceived by actor/humanitarian Gary Sinise, who
portrayed Lt. Dan Taylor in Paramount’s Academy Award–winning
film Forrest Gump, and the Gary Sinise Foundation. Sinise traveled
with the group from Walter Reed National Military Medical Center
near Washington, D.C., for the experience, which was sponsored
by USO of Metropolitan Washington-Baltimore, American Airlines,
Paramount and others.
At Paramount, almost all 1,200 employees lined the street to wave
handmade signs and welcome the heroes. Sinise and celebrities Ted
Danson, Tim Allen, Greg Kinnear, Rob Lowe, Katharine McPhee, Dennis
Haysbert, Joe Mantegna, Patricia Heaton, Tom Arnold, James Caan and
Mykelti Williamson, plus more than 100 local veterans, made surprise
appearances. The day included a private screening of Forrest Gump
and a concert by Gary Sinise and his Lt. Dan Band on Paramount’s
New York Street backlot.
BUILDING
SALUTING REALLIFE HEROES
25
PIONEERING
SOCIAL
CHANGE
Social change happens when
awareness meets action. Viacom
has long been at this vital
intersection, using our powerful
brand voices as loudspeakers for
social, political and environmental
causes. Our audiences look to us
for the information and resources
to make a difference. And we’re
proud to deliver; we help viewers
tell their stories, ignite action and
stimulate positive change on the
issues that matter most to them.
26
315
MILLION
PEOPLE HAVE SEEN “VIACOM SAYS NO
MORE” PSAS ON DOMESTIC VIOLENCE/
SEXUAL ASSAULT
736
MILLION
PEOPLE REACHED BY THE “NFL PLAYERS
SAY NO MORE” PSAS ON DOMESTIC
VIOLENCE/SEXUAL ASSAULT PRODUCED
BY VIACOM VELOCITY
MILLION
12,000
6,000
600+
TOUCH POINTS FOR NICKELODEON
LATIN AMERICA’S AGENTES DE
CAMBIO (AGENTS OF CHANGE)
CONTEST RECOGNIZING YOUNG
PEOPLE’S SOCIAL GOOD PROJECTS
HALO EFFECT SUBMISSIONS
RECOGNIZING TEENS WHO POSITIVELY
IMPACT THEIR COMMUNITIES
PATRONS WHO ATTENDED NICKELODEON’S
GET DIRTY! EARTH DAY EVENT AT THE LOS
ANGELES ZOO AND BOTANICAL GARDENS
YOUNG WOMEN MENTORED DURING
BET’S LEADING WOMEN DEFINED
MENTORING WORKSHOPS
PIONEERING
1.46
27
ENDING THE
SILENCE AND
STIGMA
NO MORE ADDRESSES DOMESTIC VIOLENCE
AND SEXUAL ASSAULT – VIACOM-WIDE
Every minute, 24 people in America are physically abused, raped or
stalked by their partners. That’s 12.7 million people in one year. Almost
as shocking are the actions bystanders do or do not take when faced
with domestic violence and sexual assault. In a Viacom research study,
Millennials told us:
›› One in two didn’t intervene because they didn’t know what to do.
›› Four in five are more likely to step in if they had more information
on what to do; 95 percent for teens.
›› Two in three say it would be easier to step in and help someone
if more people they know talked about domestic violence/sexual
assault.
›› Three in five say seeing PSAs with domestic abuse/sexual assault
themes makes them more likely to intervene.
28
The “Viacom Says NO MORE” PSAs reached more than 315 million people. The company posted
them on YouTube, Facebook and Twitter, and Viacom talent tweeted activist messages using
#viacomsaysNOMORE. Almost 900 related social media posts generated 18.7 million impressions
and 30,000+ likes.
To encourage the broadest audience possible to talk openly about sexual assault and domestic
violence, Viacom took the NO MORE message to unexpected places. We joined the Joyful Heart
Foundation in New York’s Times Square to ring the NASDAQ opening bell for NO MORE and
conveyed our message on Viacom’s digital billboards. Behind the scenes, the company’s legal
team did their part to help abuse victims, donating services to the Joyful Heart Foundation to
decrease the backlog of untested rape kits in police storage and crime labs. Closer to home, a
Viacom town hall session in September opened the domestic violence conversation and offered
resources to 200 Viacom employees.
When the National Football League (NFL) decided to take on domestic abuse as well, it turned
to Viacom to co-produce NO MORE PSAs featuring 23 current and former NFL players. The “NFL
Players Say NO MORE” campaign took NO MORE to another level, reaching 736 million viewers
during football broadcasts and millions more on Times Square billboards donated by Viacom
and in national media.
PIONEERING
Armed with these insights and the megaphones to end the silence, Viacom is taking the lead
to bring domestic violence and sexual assault into the open. The company partnered with the
Joyful Heart Foundation and the NO MORE campaign to create PSAs co-directed by Joyful
Heart Foundation founder and actress Mariska Hargitay. Our spots featured talent from across
Viacom’s brands in a first-of-its-kind collaboration. Their raw, emotional deliveries of typical
excuses that blame survivors and pardon perpetrators raised awareness and spurred action,
particularly among men and youth.
29
30
AGENTES DE CAMBIO (AGENTS OF CHANGE)
Nickelodeon Latin America’s Agentes de Cambio campaign proves there’s no age limit on doing good. The
program spotlights young people and celebrities making a difference in education, employment, environmentalism,
health and wellness, and youth engagement. It motivates boys and girls to positively transform their communities
through small actions that translate to big impact.
The first-ever Agentes de Cambio contest, sponsored by Kellogg’s, invited kids aged 6 to 17 to share their social
good projects and inspire others to take more active roles. Four hundred entries were submitted and approximately
1.5 million votes were cast in Mexico and Colombia. Three finalists per region were featured on Nickelodeon Latin
America and attended the Kids’ Choice Awards programs in Colombia and Mexico as VIPs, meeting celebrities and
attending show rehearsals and red carpet interviews. Each winner received the Transforma Tu Mundo (Transform
Your World) Award onstage as thousands of Nickelodeon fans watched.
After the program’s great success in Mexico and Colombia, Nickelodeon unveiled Agentes de Cambio in the rest
of Latin America, notably in Argentina and Brazil. At the Kids’ Choice Awards in Buenos Aires, local social activist
Juan Carr was recognized for his contributions at Red Solidaria, a network of people and organizations who help
those in need. Meus Prêmios Nick in Brazil featured the Agente Transforma – Reciclar o Mundo award category,
sponsored by Tang. The award focused on recycling and revealed Nickelodeon’s social initiative to millions of
online voters and thousands of fans at São Paulo’s Citibank Hall.
PIONEERING
NICKELODEON LATIN
AMERICA GOES BIG
AND SMALL
31
HELPING AND
LEADING OTHERS
NICKELODEON’S HALO EFFECT
Nickelodeon puts kids first in everything it does. Knowing its audience is passionate about
doing good, in 2008 the network launched HALO (Helping And Leading Others) to empower
kids to act on the issues they care about most.
“HALO Effect
turns an annual
awards show
into a yearround movement
showcasing
young people’s
good work. We
hope shining a
much-deserved
spotlight on
these teens
will encourage
others to become
leaders as well.”
MARVA SMALLS,
EXECUTIVE VICE
PRESIDENT, PUBLIC
AFFAIRS, VIACOM KIDS
& FAMILY GROUP
32
In 2014, Nickelodeon introduced HALO Effect, a campaign to spotlight young people doing
extraordinary things and motivate others to join them. HALO Effect recognizes one teen each
month for positively impacting his or her community. Judges look for unique, powerful stories
of teens who make personal experiences more meaningful through service, whether working
with organizations or starting their own movements. Nominees make a difference by working
for causes including literacy, pediatric cancer awareness, anti-violence, anti-bullying and
autism awareness. In its first year, the program generated more than 6,000 submissions.
Each HALO Effect recipient has $5,000 donated to the charity of his or her choice and is
featured in a Nickelodeon 45-second spot and a teennick.com profile. Nickelodeon brought
all 2014 winners to New York City for the first HALO Effect Experience during the HALO
Awards weekend in November. The recipients participated in HALO Effect in Action, a
conversation with Reshma Saujani, founder of Girls Who Code, discussing the outstanding
work they lead and how they’re able to engage other kids to take action.
BET’S LEADING WOMEN DEFINED
Since 2010, BET’s Leading Women Defined annual conference
has helped set a national agenda for the black female community,
emphasizing education, leadership, family, health and activism for
women and girls. About 100 of the country’s most prominent
African-American women attend the annual three-day conference,
which features candid conversations, workshops, networking and
community service.
At the 2014 conference in Miami, the main themes were renewal and
wellness. The event opened with a Honey Shine Mentoring Workshop
at the Overtown Youth Center, sponsored by Intel, to encourage mind/
body/soul balance in girls and young women. Good Morning America
host Robin Roberts received the Butterfly Award for her extraordinary
courage and community service, and she and First Lady Michelle
Obama shared their personal health and wellness stories with the
audience.
A highlight of the 2015 event was the Young, Gifted & Digital Mentoring
Workshop sponsored by Intel. Young teens from Honey Shine and other
South Florida organizations learned about girl empowerment and the
importance of young women of color being determined, not deterred,
to explore STEM (science, technology, engineering and math) education
and careers. The workshop culminated with a hackathon featuring the
girls pitching technology, including apps to get tutors on-demand and
track and reward anti-bullying on social media.
PIONEERING
DETERMINED,
NOT DETERRED
33
THE POWER OF ONE
CMT ONE COUNTRY
Though many CMT fans live in small cities and towns, they have oversized hearts. For nearly
a decade, CMT One Country, a program to connect people to local volunteer opportunities,
has saluted everyday heroes doing simple things to make someone else’s life better. CMT One
Country partners with Boys & Girls Clubs of America, Children’s Miracle Network Hospitals,
Feeding America, Habitat for Humanity, HandsOn Network and the USO, and provides links
to hundreds of organizations who need volunteers.
KIDS DO THE DIRTY
WORK
NICKELODEON’S GET DIRTY!
Get Dirty! is Nickelodeon’s rallying cry to kids to go outside and “dig in” to help the
environment. While every day is Earth Day at Nick, the network went all out in March 2014
to green-ify the Los Angeles Zoo and Botanical Gardens. Nick talent and Buchanan Street
Elementary School students came together to learn to care for animal habitats and add edible
plants to an enrichment garden. DJ Boogie, the Teenage Mutant Ninja Turtles, Peter Rabbit
and Lily Bobtail entertained a record crowd of 12,000 zoo patrons. Nickelodeon presented
a $10,000 check to the Greater Los Angeles Zoo Association for its ZooCamp and ZooPals
programs, which provide access to the zoo and its resources, as well as scholarship
opportunities to kids in need.
To promote the official Earth Day in April, Get Dirty! ran eco-themed TV spots showing kids
improving their communities, and dedicated a webpage to tips and information to protect
the planet. The site featured green-themed video clips from organizations like the Boys & Girls
Clubs of America and connected kids to environmental projects led by the Natural Resources
Defense Council, the National Environmental Education Foundation and Thirst Project.
34
PIONEERING
35
PROMOTING
HEALTHY
LIVING
Healthy communities are
good for everyone. Viacom
is dedicated to using our
networks and resources to
promote physical and sexual
health and break down
barriers to discussing mental
$135,227
AMOUNT RAISED DURING SPIKE’S
FIRST VETERANS OPERATION
WELLNESS (VOW) CAMPAIGN
health. We tackle sensitive
subjects such as HIV/AIDS,
depression and contraception
honestly and openly. Our
goal? Good health and wellbeing for the communities
and audiences we serve.
36
4,000
EVENTS HOSTED BY
NICKELODEON PARTNERS ON
THE NETWORK’S WORLDWIDE
DAY OF PLAY
MILLION
200,000
12,000
1,500
AMOUNT RAISED FOR BIG BROTHERS
BIG SISTERS OF NEW YORK CITY
DURING NICKELODEON’S WORLDWIDE
DAY OF PLAY EVENT AND RACE FOR
THE KIDS
YOUNG PEOPLE WHO TOOK MTV LATIN
AMERICA AND MTV BRAZIL ONLINE
QUIZZES ON PREVENTING UNPLANNED
PREGNANCIES AND HIV/AIDS
PROMOTING
$1.2
PEOPLE TESTED FOR HIV THROUGH
THE MTV STAYING ALIVE FOUNDATION
SINCE 2005
ATTENDEES AT BET’S BREAST PARTY
EVER IN THREE U.S. CITIES
37
38
SPIKE’S VETERANS OPERATION WELLNESS
Physical inactivity, poor diet and tobacco use caused one-third of
deaths in the U.S. in 2000, and for young military veterans, the risks are
even higher. They are more likely to be affected by stress, depression,
sleep loss and substance and alcohol abuse — all of which link to
weight-related behaviors and obesity.2 On Veterans Day 2014, Spike,
a longtime friend of those who serve our country, launched Veterans
Operation Wellness (VOW) to inspire veterans to make the same
commitment to health and wellness that they made to their country.
VOW helps veterans lead healthier lives through training, exercise,
better diet and engagement with their communities. It also encourages
civilians to support vets by connecting with them through physical
fitness and local activities. The first VOW event was a fundraising
competition for 10 leading veteran wellness-focused nonprofits, where
each activated their community with different physical challenges.
The campaign raised $135,227, with a $50,000 grand prize donated
by Viacom.
In January 2015, the Clinton Health Matters Initiative and VOW hosted
a Veterans Health Town Hall at the Health Matters Annual Activation
Summit. The purpose was to rally thought leaders, health professionals
and veterans organizations to raise awareness of veterans’ health and
wellness issues and come together to address their unmet needs. In
addition to panel discussions and veterans’ stories, the event featured
a pushup challenge, a 3K fun run/walk and a light military challenge.
PROMOTING
VETERANS VOW
TO GET HEALTHY
“During the
Veterans Health
Town Hall with
Spike’s Veterans
Operation
Wellness, I heard
one word more
than any other
— community.
Health care’s
greatest minds
believe the
answers to
most of our
challenges are
local, consistent
and inclusive
programs,
and I agree.”
BLAYNE SMITH,
EXECUTIVE DIRECTOR,
TEAM RED, WHITE
& BLUE
39
Viacom partners seriously got behind VOW in its inaugural months. Gold’s Gym asked members
to dedicate their workouts to a nonprofit partner as part of a nationwide Day of Action. Men’s
Fitness magazine created a VOW hub on its website showcasing veteran fitness trainers and
military-inspired workouts. FitStar created VOW–branded workouts featured on the FitStar app
and website, and celebrities such as Sir Ben Kingsley and LL Cool J made VOWs on Spike’s 2015
Guys Choice Awards red carpet after meeting VOW ambassador and veteran Brendan Ferreira.
VOW PARTNERS
FitStar, Boot Campaign, Civilian Military Combine, Team R4V, GallantFew, GORUCK Challenge,
Got Your 6, Hope For The Warriors, Iraq and Afghanistan Veterans of America, Clinton
Foundation, Men’s Fitness, Yellow Ribbon Fund, Gold’s Gym, Sierra Club, Shatterproof,
Team RWB and the Travis Manion Foundation.
READY, SET, PLAY!
NICKELODEON’S WORLDWIDE DAY OF PLAY
According to the President’s Council on Fitness, Sports & Nutrition, about 17 percent (12.5 million)
of U.S. children and adolescents aged 2 to 19 are obese. At this rate, one-third of all kids born in
America in 2000 or later could end up with diabetes or other chronic health problems such as
heart disease, high blood pressure and asthma.3 To help ensure a better future for our kids,
Nickelodeon encourages physical activity with the network’s Worldwide Day of Play (WWDoP).
Once a year for three hours, all Nickelodeon TV channels, websites and apps go dark to
encourage kids to get up and go play! On-air programming before and after the “digital detox”
features health and wellness messages and, in 2014, Nickelodeon and 16 partner organizations
— including the United States Tennis Association (USTA), NFL PLAY 60 and Boys & Girls Clubs
of America — hosted 4,000 events in all 50 states.
40
PROMOTING
Leading up to the September 20 WWDoP celebration, Nickelodeon ran WWDoP messages
on-air and high-fived kids who are already active with a summer-long “Road to Worldwide Day
of Play.” The network teamed up with grassroots active-play and youth sports programs in San
Diego, Detroit and Virginia Beach, hosting seven WWDoP events in each city. Nickelodeonthemed games, costumed characters and live-action stars encouraged more than 20,000 kids
to participate.
On the big day, the signature WWDoP event and annual Race for the Kids in New York City’s
Prospect Park drew more than 5,000 kids and families. The event featured activity stations and
Nickelodeon characters and stars, and raised $1.2 million for Big Brothers Big Sisters of New York
City. The first-ever WWDoP online contest received more than 3,000 submissions from kids who
wanted Nick to come play with them. Nickelodeon Instagram engagement rose 134 percent from
2013 and there were 2,000 #WWDoP mentions on Twitter.
WORLDWIDE DAY OF PLAY PARTNERS
USTA and Yvolution sponsored Nickelodeon’s 11th annual WWDoP. Other partners:
Afterschool Alliance, Association of Children’s Museums, Big Brothers Big Sisters of New York
City, Boys & Girls Clubs of America, Girls on the Run, Girl Scouts of the USA, Key Club/Kiwanis,
National Environmental Education Foundation, NFL PLAY 60, Playworks, Right To Play (USA
Gymnastics), Roller Skating Association International, Save the Children, Up2Us, USA BMX
and YMCA.
41
POWER OVER HIV
“I was so moved
by the strength,
passion and
messages of hope
of the women of
EMPOWERED.
The power is
within all of
us — whether
HIV positive or
negative — to
make a difference
in this fight.”
ALICIA KEYS
VH1’S WE ARE EMPOWERED
More than 1.1 million people in America are living with HIV, one in four of whom is a woman.
Most new infections in the U.S. are in women of color. At the current rate, one in 32 black women
will contract HIV in her lifetime. These alarming statistics prompted VH1 to start the conversation
about HIV in women and keep it going to help stem the tide.
In 2013, VH1, 14-time Grammy Award–winning performer and humanitarian Alicia Keys and
Greater Than AIDS, a public information source created by the Kaiser Family Foundation and
the Black AIDS Institute, joined forces to bring the HIV epidemic to the forefront with a PSA
campaign called EMPOWERED. Ms. Keys wanted to stay in the fight, so in January 2014, she
hosted We Are Empowered, an intimate conversation about friendship, love and strength she
had with five women living with HIV. VH1.com live-streamed a national watch party for the event,
which Ms. Keys urged fans to watch with their loved ones. She also live-tweeted throughout the
hour at #WeAreEmpowered. Like VH1, the singer believes many people don’t know enough
about the disease. Both VH1 and Ms. Keys were proud to step up to help set the record straight.
HEALTHY IS SEXY
MTV LATIN AMERICA, MTV BRAZIL AND TR3́ S
Unplanned pregnancies and HIV/AIDS are common concerns among young people, but many
don’t know where to go for information. This is especially true in countries where cultural norms
and stigmas cause them to shy away from these important conversations, which MTV Latin
America, MTV Brazil and Tr3́ s encourage in their long-term commitments to sexual health for
their youthful audiences.
42
PROMOTING
MTV Latin America and MTV Brazil, along with Bayer, the International Planned Parenthood Federation, the United
Nations Population Fund and Centro Latinoamericano Salud y Mujer (CELSAM), invited Millennials to complete two
interactive quizzes on sextumismo.com (sejavocemesmo.com in Brazil). The first, launched around World
Contraception Day, focused on preventing unplanned pregnancies. The second, launched around World AIDS Day,
focused on preventing HIV/AIDS and other sexually transmitted infections. More than 12,000 people participated in
just eight weeks.
Tr3́ s partnered with the Centers for Disease Control and Prevention (CDC) on We Can Stop HIV One Conversation
at a Time. It was the CDC’s first bilingual campaign to encourage and equip U.S. Latinos to talk openly about HIV/AIDS
with loved ones. Dominican singer/songwriter Henry Santos announced the partnership at Viacom’s New York City
headquarters and on a Times Square marquee. On National Latino AIDS Awareness Day (October 15), Tr3́ s premiered
Sexy Chat, a 30-minute open conversation on sex between a casted group of youth with different ethnic backgrounds
and sexual orientations.
43
44
PROMOTING
STOPPING HIV BEFORE
IT STARTS
MTV STAYING ALIVE FOUNDATION, TR3́ S AND
MTV LATIN AMERICA
Though incredible progress has been made in the fight against HIV, young people remain
vulnerable. Globally, 42 percent of all new HIV infections occur in 15- to 24-year-olds.
The MTV Staying Alive Foundation was established in 2005 to fund young leaders running
grassroots HIV prevention programs around the world. So far, the independent nonprofit
has trained 15,000 educators, tested 200,000 people for HIV, distributed 538 grants in
68 countries and reached more than one billion young people.
45
Besides funding hundreds of small programs, MTV Staying Alive
produces award-winning programming to influence young people
to improve their sexual and reproductive health. The TV series MTV
Shuga explores sexual relationship issues, connecting with young
people through gripping, soap opera-like storylines. The series once
starred future Oscar winner Lupita Nyong’o and is now supported by
radio, a comic book, social media and digital and mobile elements.
Thanks to funding from the Bill & Melinda Gates Foundation, the U.S.
President’s Emergency Plan for AIDS Relief (PEPFAR), UNICEF and
UNFPA, and support from Nigeria’s National Agency for the Control
of AIDS (NACA), MTV Shuga is available rights-free at no cost to thirdparty broadcasters. Series 3 aired on 87 broadcasters worldwide in
2014 with a potential reach of more than 500 million viewers.
MTV Staying Alive also partners with Durex on Someone Like Me,
a digital and social media campaign to encourage young people to
change perceptions of sex and stay healthy. Launched on World AIDS
Day 2013 with a documentary and website, Someone Like Me continues
to leverage its strong web presence to raise awareness of HIV and the
benefits of talking openly and honestly about sex.
World AIDS Day 2014 saw two other Viacom networks join the HIV
awareness movement. MTV Latin America and Tr3́ s premiered I Hugged
the Berlin Patient, an acclaimed docu-adventure about Timothy Ray
Brown (aka “the Berlin Patient”), the first person cured of HIV. Brown’s
case inspired hope for a cure and the film raised awareness and funds
for HIV cure research. MTV Latin America’s Agentes de Cambio (Agents
of Change) and Tr3́ s promoted the broadcast on-air, online and through
social media channels Facebook and Twitter. The MTV Staying Alive
Foundation posted an interview with filmmaker Edgar Tang on its
website and promoted the director’s cut on iTunes to share the
amazing story with an even larger audience.
46
PROMOTING
GET IN TOUCH
BET GOES PINK FOR BREAST CANCER
AWARENESS
The statistics are undeniable: African-American women are
disproportionately affected by breast cancer. African-American women
under age 45 have the highest incidences of breast cancer; also,
African-American women of all ages are more often diagnosed with
highly aggressive forms of breast cancer, and they are more likely to
die from breast cancer than women of any other race.
BET Networks is dedicated to closing breast cancer’s racial disparities
and ensuring African-American women are included in the conversation
during Breast Cancer Awareness Month in October. The BET Goes Pink
initiative is a national multiplatform call-to-action campaign to raise
awareness, encourage early detection and educate audiences on the
most commonly diagnosed cancer in African-American women. The
2014 campaign featured real women talking about surviving breast
cancer and how important it is to “get in touch” with their bodies.
The campaign featured a partnership with Planned Parenthood
Federation of America for the second annual Breast Party Ever, a series
of events across the country that brought women together to celebrate
breast health education and lifesaving health services. The Breast Party
Ever gathered women, community leaders, medical providers and
entertainers to educate women, particularly those between 20
and 40 years old who may not consider themselves at risk, with
important information about breast health. The events took place
in Chicago; Durham, North Carolina; and Miami.
47
INSPIRING
FUTURE
GENERATIONS
Fueling the next generation
of leaders through education
is vital to sustaining a healthy
society and business landscape.
We use our media platforms,
content and resources to help
our audiences get the best
education they can, while
inspiring them to learn and grow
at every age and stage of life.
7,000
PEOPLE REACHED DURING MTV
AGENTES DE CAMBIO (AGENTS OF
CHANGE) COMMUNITY WORKSHOPS
ON CHILD LABOR IN MEXICO
320,000
STUDENTS WHO SAW PARAMOUNT’S
FILM SELMA FOR FREE
15%
INCREASE IN FINANCIAL AID FORMS
COMPLETED BY STUDENTS IN GET SCHOOLEDAFFILIATED SCHOOLS, ALLOWING ACCESS
TO AS MUCH AS $118 MILLION IN AID
8,000
NICK JR.’S BEYOND THE BACKPACK
KINDERGARTEN READINESS TOOLKITS
DISTRIBUTED AT THE NATIONAL COUNCIL
OF LA RAZA LATINO FAMILY EXPO
48
MUSIC GRANTS AWARDED TO MOSTLY
HIGH-NEED SCHOOLS BY THE VH1 SAVE
THE MUSIC FOUNDATION
100+
ENTRIES RECEIVED FROM 50
COUNTRIES FOR MTV LATIN AMERICA’S
AGENTS OF CHANGE CONTEST TO HELP
YOUNG PEOPLE FIND JOBS
20,000
ENTRIES FOR MTV BREAKS’ CALL FOR
TALENT FOR THE MTV EUROPE MUSIC
AWARDS
600+
APPLICANTS FOR THE 2015 BET
EXPERIENCE YOUTH PROGRAM
INSPIRING
$1.33 MILLION
49
LIVING HISTORY
THROUGH SELMA
PARAMOUNT
It’s been 50 years since the epic 1965 march from Selma to Montgomery, Alabama, led by
Dr. Martin Luther King, Jr. This crucial turning point in the Civil Rights Movement, which
culminated in President Johnson signing the Voting Rights Act of 1965, was ancient history
for many young people until Paramount’s SELMA brought the real story of the tumultuous
campaign to life. SELMA’s release ignited a movement to show as many people as possible
how these events prompted change that forever altered history.
Paramount partnered with a group of African-American business leaders to establish funds
allowing middle and high school students to see the film for free. This unprecedented
opportunity was an important moment to teach students about their history and inspire
change through cooperative, intentional and well-planned efforts.
The Selma for Students program started in New York and spread to theaters in 34 cities.
Tickets sold out in Atlanta, Boston, Detroit, Miami, New York, Northern New Jersey, Raleigh,
Durham, Chapel Hill, St. Louis and Washington D.C., while Philadelphia expanded its program
to meet the overwhelming demand. More than 320,000 students across the country saw
the Academy Award–nominated film by simply showing a picture ID.
50
GET SCHOOLED
Nearly one million teens drop out of high school every year and close to one in five American
students won’t graduate on time. Where some see this as failure, Get Schooled sees opportunity.
Get Schooled is a national nonprofit founded in 2010 by Viacom and the Bill & Melinda Gates
Foundation to motivate kids to stay in high school and go on to college. Any student in the
country can log on at getschooled.com to get the support and guidance they need to succeed.
The organization also runs periodic “challenges” where schools can earn grants and even
a celebrity principal for the day as their students aim higher. Schools active in Get Schooled
challenges post attendance increases and see significant gains in the number of students
accessing the financial aid they need to pay for college. Get Schooled uses a powerful
combination of sizzle — celebrities, powerful peers and pop culture events — and substance,
via mobile/SMS, social and the web, to deliver information that students need to succeed in their
educational pursuits. The organization engages close to two million students and has a network
of 2,500 middle and high schools across the country.
Get Schooled knows daily responsibilities like homework and study habits are important. The
organization also knows that recognizing kids’ accomplishments is a big part of the education
equation. When Bates Academy in Detroit won a 37-school challenge to combat chronic
absenteeism, for example, Get Schooled said, “Let’s party!” MTV’s Sway and DJ Fingers of
FM 98 WJLB joined Detroit native and performing artist Big Sean to host an all-school assembly
celebrating the school’s success.
An annual high point of the Get Schooled calendar is its Times Square Yearbook effort in
partnership with the Taco Bell Foundation, which recognizes high school students who have
persisted and succeeded in school despite challenges. From 6,000 entries, the 400 most
compelling stories are showcased on Viacom’s digital billboards in the heart of Times Square,
“the crossroads of the world.”
“The correlation
between success
in life and daily
attendance
in school is
inarguable. As
a former Detroit
Public Schools
student, I could
not be more
proud of the
district for
taking the issue
of attendance
seriously, and of
Bates Academy
for its awesome
achievement.
I’m excited to
have the chance
to celebrate
the students’
commitment to
showing up for
school, all day,
every day.”
BIG SEAN
INSPIRING
SIZZLE + SUBSTANCE
51
“I WILL graduate high
school. I try my best
to keep that goal
by working hard,
attending school and
being involved. I am
one of the students
who ignores all the
negativity at school
and helps others who
are in trouble.”
INDRA TORRES,
CLASS OF 2016,
JURUPA HIGH SCHOOL
A 2014 Get Schooled/Taco Bell Foundation for Teens survey of high school students revealed
encouraging attitudes and aspirations among the next generation of leaders and contributors.
For example:
›› Seventy-eight percent have specific career aspirations, but most also have
a backup plan.
›› Almost all (95 percent) choose their career based on personal passions,
not where they’ll make the most money.
›› Seventy-six percent see themselves as their best resource in making career
dreams come true.
These results show Get Schooled is gradually making a big impact, one student,
one classroom and one school at a time.
BIG DREAMS GET REAL
BET’S NEXT LEVEL
The choices young people make today determine where they’ll end up tomorrow. BET, the
leading media company serving the African-American community, created the BET Next Level
campaign to connect its core audience of 16- to 25-year-olds with everything they need to
reach the next level in education and in life. For BET’s audience, high on the BET Next Level
to-do list for success are choosing the right university or college, mapping out a career plan
and funding postsecondary education.
In partnership with Viacom’s Get Schooled program, the Next Level website (betnextlevel.com)
provides career information, tips on applying to college and inside advice from artists,
celebrities and athletes. On-air, online and grassroots community partnerships promote
education, career planning and access to financial aid.
52
BET’s Youth Experience
The BET Experience is a four-day bonanza of concerts, late-night shows, seminars, celebrity
panels, fashion shows and a sprawling expo leading up to the annual BET Awards. The event,
which attracts up to 150,000 attendees, is an ambitious celebration of black music,
entertainment and culture. To get young people in on the act, BET’s Next Level education
initiative partnered with AEG and the Grammy Museum at L.A. LIVE to host the BET Youth
Experience for Los Angeles–area high school students the same weekend. The free, three-day
educational and empowerment program gave students the opportunity to learn about music
careers such as event production and music journalism, and explore the history and impact
of African-American culture in music.
The BET Youth Experience included a full day of educational activities at the museum, such as
a guided tour of a specially curated BET exhibit and the first of several scheduled lectures.
Throughout the weekend, students attended the BET Fan Fest, Genius Talk seminars, a Music
Matters Showcase concert, a live taping of 106 & Park and private rehearsals for the BET Awards
show. At the end of the program, students participated in a Fan Fest Educational Scavenger
Hunt and attended the BET Awards show, telecast live from Nokia Theatre L.A. LIVE. The BET
Youth Experience is an extension of the BET Next Level mission to increase educational
opportunities for young people and show them pathways to various careers.
Inspiring
Opening New Doors
53
READY, SET,
KINDERGARTEN
NICK JR.’S BEYOND THE BACKPACK
Studies show that kids who get off to a good start in school tend to do better as they progress
through their education.4 But school readiness is more than a backpack full of supplies. It also
means having language, literacy, math, science and creative arts skills, as well as social,
emotional and physical health development.
Nick Jr.’s Beyond the Backpack (beyondthebackpack.com) provides resources, tips and activities
to help parents prepare preschoolers for kindergarten. The website’s content and materials were
created in English and Spanish by educators, developmental experts and the program’s Advisory
Committee. Dora the Explorer and other Nick Jr. characters make the experience fun and
interesting for kids.
After four successful years, Beyond the Backpack took another leap forward in 2014, unveiling
a new website, materials and spokesmom Tia Mowry-Hardict, star of Nickelodeon’s Instant Mom.
At the National Council of La Raza Latino Family Expo, attended by 50,000 people, Nickelodeon
joined a panel on early childhood education, hosted sessions on Beyond the Backpack and
kindergarten readiness and distributed 8,000 toolkits. Beyond the Backpack was also featured
at the Association of Children’s Museums’ InterActivity conference.
54
PARAMOUNT
Like many big cities, Los Angeles’ public schools face challenges such as low academic
performance, low graduation rates and difficulty applying consistent education standards to
students with diverse backgrounds. Research shows mentoring can make a big difference in
students’ performance and lives, which is why since 2009, Paramount has brought Kindergarten
to Cap & Gown to three schools in its Hollywood neighborhood. Up to 100 Paramount employees
meet with students once or twice a month, focusing on literacy at Santa Monica Boulevard
Community Charter School; school attendance, self-confidence and peer influences at Le Conte
Middle School; and group and one-on-one mentoring at Helen Bernstein High School. In 2014,
Paramount also hosted several special events for students, including a family dinner on the
Paramount lot, a high school debate competition, a job shadow day with media professionals,
etiquette lessons at a formal lunch and a workshop to make holiday gifts donated to Children’s
Hospital Los Angeles.
PLAYING FOR KEEPS
VH1 SAVE THE MUSIC FOUNDATION
Time and again, studies show music education can positively affect children’s academic
performance, self-expression and self-esteem. Music is also a voice, creating emotional
connections and celebrating cultural differences. Regrettably, when school budgets are cut,
music is one of the first subjects to go.
The VH1 Save The Music Foundation partners with school districts to build sustainable music
programs in public elementary and middle schools. The goal is clear: to give every child in
America access to a musical instrument. In 2014, the Foundation granted more than 40 music
INSPIRING
SUPPORTING EVERY
STEP
55
programs with $30,000 each in new, high-quality musical instruments. Seventy percent of
recipients were high-need schools where a large portion of students are eligible for free or
reduced cost lunches. To ensure long-term, positive impact, the Foundation monitors school
activities with an annual survey and site visits. Since it began in 1997, the organization has
donated $52 million worth of new musical instruments to 1,964 public schools across the
country, giving 2.6 million children the tools and confidence to excel in academics and in life.
One example of the program’s success is Roanoke City Public Schools (RCPS) in Roanoke,
Virginia. After a five-year partnership with the VH1 Save The Music Foundation — and support
from the Country Music Association (CMA) Foundation, Viacom, VH1 and the Foundation for
Roanoke Valley — RCPS achieved its goal to give every elementary student access to
instrumental music education. To celebrate the 17 grantee schools and $510,000 in musical
instrument donations, the foundations hosted a concert featuring country music star Hunter
Hayes and 450 student musicians conducted by David Stewart Wiley, music director and
conductor of the Roanoke Symphony Orchestra.
MORE MUSICAL NOTES
In 2014, the Save The Music Foundation donated 1,414 instruments, enabled 264,480 minutes
of musical instruction and secured 52 teachers’ jobs. Benefits, however, are measured in more
than just numbers. The Foundation works to raise awareness of music education all year.
In 2014, it was part of the Corporation for Public Broadcasting’s American Graduate Day.
To show thought leaders in science, technology, education and other fields how to adopt
music education in schools, the Foundation hosted and live-streamed a panel discussion
seen by more than 330 people in nine countries.
Funding is essential to any foundation. Save The Music discovered that young people are
great sources of energy and passion, and started Young Benefactors, a volunteer and
fundraising group that spreads the word about diminishing music programs. They organize
concerts, family events and volunteer opportunities to rally support for music in schools. Also
committed to raise funds for music programs is the jewelry company ALEX AND ANI, which
created the Sweet Melody bangle bracelet to benefit the Foundation. They are donating
20 percent of bracelet proceeds received between August 2014 and December 2015, with
a minimum donation of $25,000. Finally, knowing a piano is often the nucleus of a school arts
program, the Foundation started Keys+Kids, a grant program open to all schools, in 2013.
Winners receive a Yamaha NU1 Hybrid Piano grant valued at $10,000.
56
›› Eighty-nine percent of principals feel a high-quality music education program contributes
to higher graduation rates.
›› Ninety-one percent of voters believe the arts should be part of classroom basics.
›› Eight-five percent of people think music participation leads to better grades and higher
test scores.
YOUTH SUPPORTING
YOUTH
MTV LATIN AMERICA’S AGENTES DE CAMBIO
(AGENTS OF CHANGE)
MTV Latin America’s Agentes de Cambio is a program spotlighting young people and celebrities
making a difference in education, employment, environmentalism, health and wellness and youth
engagement. When Viacom International Media Networks research found that lack of job
opportunities is the issue that matters most to Millennials, Agentes de Cambio partnered with
the International Labor Organization (ILO) to address the alarming situation.
Agentes de Cambio launched a first-of-its-kind program encouraging young people to submit
projects they were working on to help other young people find jobs. MTV Voices, a website
where young people share opinions, successes and struggles in their own words without
judgment, used social media and other interactive platforms to promote the program. More
than 100 established projects from 50 countries were received, with the winners in Bangladesh,
Paraguay and the Netherlands sharing the first prize. Winning change-makers were featured
on MTV Latin America and received $10,000 in grants to advance their work.
INSPIRING
MUSIC MATTERS
57
58
MTV LATIN AMERICA’S AGENTES DE CAMBIO
(AGENTS OF CHANGE)
According to the Pan American Development Foundation (PADF), eight to 11 million children
under age 15 in Mexico work in some capacity.5 To raise awareness of this extensive violation
of children’s rights, MTV Latin America’s Agentes de Cambio teamed up with PADF and other
partners in Mexico to conduct a campaign called #MéxicoSinTrabajoInfantil (Mexico Without
Child Labor). The goal was to inspire young people to find ways to end child labor in their
own hometowns.
The campaign launched at the 2014 MTV Millennial Awards in Mexico City to a live audience
of 3,000+ young adults, and later to a broadcast audience of 26 million households.
At a pre-event selfies booth, young people took selfies to promote the campaign hashtag
#MéxicoSinTrabajoInfantil, with the aim to pass a local law protecting minors from child labor.
Agentes de Cambio premiered a 40-second PSA during the show, which aired on MTV later that
night. Pedro Morales, an inspiring youth leader battling child labor in his hometown, was honored
with the VIP treatment throughout the show, including a walk on the hot pink carpet and
backstage interviews. He was also presented with the MTV Chiuku Agent of Change Award
during the event.
To help local communities take action, #MéxicoSinTrabajoInfantil workshops were conducted
in five Mexican states, reaching more than 7,000 people. This phase, known as the Ruta Contra
el Trabajo Infantil, or Roadshow Against Child Labor, educated communities with high numbers
of children engaged in or at risk of becoming child labor victims.
INSPIRING
MEXICO WITHOUT
CHILD LABOR
59
60
VIACOM INTERNATIONAL MEDIA NETWORKS
Continuing the company’s efforts to prepare young audiences for the workforce, Viacom
International Media Networks’ MTV Breaks offers teens the chance to get real-world experience
in a variety of fields. Its first call for talent was big: the opportunity to work at the 2014 MTV
Europe Music Awards (EMAs) in Glasgow, Scotland.
Applications were accepted for four positions: a photographer to work the red carpet and
cover a Music Week gig, a cameraperson to shoot on the red carpet and film an MTV package,
a costume designer to work backstage and create an EMA costume and a social media
correspondent to take over the MTV Music Twitter account. In addition to seeing their work
on MTV, each winner would work alongside an industry pro at the show and receive valuable
mentorship afterward.
More than 1,500 entries were submitted via social media within 72 hours of the contest opening,
with 20,000 total during the four-week campaign. A panel of experts chose the winners, whose
once-in-a-lifetime EMA experiences were filmed and shown on the MTV Breaks website
(mtvvoices.com/en/_/mtvbreaks/).
Right after the EMAs, the first-ever MTV Breaks Pop-Up took over a Glasgow club to give young
people a look at behind-the-scenes media job opportunities. The two-day event featured A-list
stars, industry insiders and hands-on creative sessions hosted by MTV’s Becca Dudley. The MTV
Breaks program is expanding internationally and will reach all key regions by the end of 2015.
INSPIRING
EVERYONE DESERVES
A BREAK
61
EMPOWERING
OUR PEOPLE
$25,000
Traits essential to business success —
human creativity, diversity, generosity,
curiosity — are also the ones that spark
a yearning to make a difference in the lives
of others. Viacom seeks out employees
who embody these qualities and helps
them thrive. We give our people the
tools, resources and freedom to make
a difference in ways that benefit our
company, our audiences and each other.
AMOUNT RAISED BY PARAMOUNT PICTURES
AND VIACOM MEDIA NETWORKS EMPLOYEES
DURING AIDS WALK LOS ANGELES
200+
YOUTH SERVED ANNUALLY AT THE AL WOOTEN JR.
HERITAGE CENTER IN LOS ANGELES, THE SITE OF
THE 2015 BET EXPERIENCE EMPLOYEE VOLUNTEER
BEAUTIFICATION PROJECT
6,000
VIACOM EMPLOYEES WHO PARTICIPATED IN
VIACOMMUNITY DAY IN 2014
25,000
VOLUNTEER HOURS DONATED BY VIACOM
EMPLOYEES IN 2014
62
SAVINGS BY NONPROFIT ORGANIZATIONS
AS A RESULT OF VIACOM’S SKILLS-BASED
VOLUNTEER PROGRAM
FOOD, CLOTHING AND OTHER ITEMS
COLLECTED TO DATE FOR NEW YORK CITY
CHARITIES DURING VIACOM’S ANNUAL
GIVE BACK & GET DOWN HOLIDAY
GIVING EVENT
$82 MILLION
1,600
$50,000+
VALUE OF IN-KIND GOODS AND SERVICES
DONATED BY VIACOM IN 2014
VIACOM INTERNSHIPS OFFERED TO HIGH
SCHOOL AND COLLEGE STUDENTS
63
EMPOWERING
50 TONS
“Viacommunity is
a manifestation
of our employees’
commitment
to giving back.
In fact, many
Viacommunity
initiatives were
suggested by
employees at all
levels. We support
our employees
in this by giving
them the tools
and resources to
thrive, develop
and make a
positive impact
both inside and
outside the
company.”
SCOTT MILLS,
EXECUTIVE VICE
PRESIDENT AND CHIEF
ADMINISTRATIVE
OFFICER, VIACOM
64
VIACOMMUNITY DAY – VIACOM-WIDE
On Viacommunity Day (VDay) 2014, thousands of Viacom employees around the world came
together in person and in spirit to serve the communities where we work and live. Although just
one day, VDay symbolizes the company’s year-round commitment to giving back.
More than 6,000 employees in 12 U.S. states and 28 countries participated in VDay 2014.
Volunteer projects ranged from mentoring young people to helping the elderly to beautifying
public spaces.
An example of VDay’s impact was seen at Second Chance Toys, a New York City organization
that recycles plastic toys and donates them to children in need. More than 100 Viacom associates
cleaned, tagged and bagged more than 1,000 toys collected at Kidville children’s enrichment
centers. Second Chance Toys ambassador and New York Giants player Steve Weatherford and
teammate Damontre Moore were on hand to help, pose for pictures and sign footballs for
Viacom volunteers. At The Lillian Booth Actors Home in Englewood, New Jersey, 20 Viacom
employees spent the day organizing closets, reading and playing trivia games with residents.
The visit culminated with a casino party in the nursing home lounge.
65
EMPOWERING
A DAY OF GIVING BACK
VOLUNTEERING FROM
THE HEART
Viacom’s employees are the ones who shape and drive our volunteer programs, bringing
community activities to the company and championing them among their teams. Here’s a small
sampling of their 2014 achievements:
›› Donated 160 pints of blood at two Viacom blood drives
›› 300 employees took the Boot Campaign Pushup Challenge to benefit military personnel
and their families
›› Collected 400 toys for the Volunteers of America Toy Drive on Viacom Kids’ Day
›› Collected over 300 books for LiteracyINC (LINC)
›› Fulfilled 200 needy families’ holiday gift wishes in partnership with New York Cares
›› Donated 120 books and 50 pajamas to the Pajama Program for children in need
›› Raised more than $19,500 for AIDS Walk New York to combat HIV and AIDS
›› 130 Viacom employees participated in the JPMorgan Corporate Challenge benefiting
the Central Park Conservancy
›› The Viacom Team In Training raised $13,015 for the Leukemia & Lymphoma Society
SHARING OUR SKILLS
VIACOMMUNITY’S TALENT FOR GOOD
Seventy-five percent of America’s almost two million nonprofit organizations operate on less
than $500,000 annually and feel constantly squeezed by overhead expenses. To help ease the
burden, Viacom’s Talent For Good program matches our highly talented employees with
nonprofits in need of certain skills.
66
Viacom teams provided website audits, pitch deck creation services, social media plans and
brand messaging, saving the organizations more than $50,000.
In 2015, the company expanded the program to all employees in the U.S. and has already saved
nonprofits $150,000.
VIACOM GIVES BACK &
GETS DOWN
“I was so
impressed with
everyone at
Viacom and how
we truly felt like a
client. We didn’t
feel like they were
volunteering their
time. They dug
in as if we were
paying for this
service.”
JUDSON JONES,
THEATRE EAST,
WEBSITE AUDIT
PROJECT
Every year, Viacom’s Office of Global Inclusion (OGI) Employee Resource Groups, in partnership
with Employee Events and Programs, stages Give Back & Get Down, our annual tentpole event
to support local charities domestically and internationally. In 2014, we partnered with Logo in
support of its work with at-risk youth in the LGBT community. We collected canned goods,
children’s books, backpacks and toiletries for New Yorkers For Children, Covenant House and
New Alternatives. Hundreds of employees and executives attended the holiday giving kickoff
event and enjoyed a musical performance starring Betty Who. To date, Give Back & Get Down
has collected more than 50 tons of food, clothing and other items for charity.
67
EMPOWERING
The program launched in 2014 with five teams of Viacom employees doing what they do best
at Viacom for five nonprofit partners. The Actors Fund, Reel Works, St. Bernard Project, Theatre
East and True Colors Fund received pro bono services on greatly needed projects through the
first-ever Viacommunity skills-based volunteering program. The chance to further develop skills
and work to support worthy causes made the experience as rewarding to Viacom as to
the organizations.
68
PARAMOUNT FIGHTS HIV/AIDS
Paramount Pictures has been a proud sponsor and participant of AIDS
Walk Los Angeles since its inception in 1985. The tradition continued in
2014 with the studio’s largest team to date: 250 Paramount Pictures
and Viacom Media Networks employees, family members and friends.
Thanks to a fantastic Leadership Committee, honorary captain Amy
Powell (President, Paramount Television and Digital Entertainment)
and volunteers, Paramount raised nearly $25,000 and was named one
of the top 10 fundraising teams.
This was just one of the many HIV/AIDS initiatives Paramount
employees support throughout the year. For National Women and Girls
HIV/AIDS Awareness Day, MAC makeup artists provided a “lip-over” to
employees, raising $1,000 to benefit the Keep a Child Alive Foundation.
On National HIV Testing Day, Paramount hosted an Out of the Closet
pop-up shop, raising $2,000 for the AIDS Healthcare Foundation. And
finally, on World AIDS Day, employees “put a ribbon on it” by posting
red ribbons around the Paramount lot to show support for those living
with HIV/AIDS.
69
EMPOWERING
WEST COAST AID
FOR AIDS
BET DAY OF
COMMUNITY SERVICE
AL WOOTEN JR. HERITAGE CENTER
Leading up to the BET Experience, BET employees joined forces with AEG employees to
beautify the Al Wooten Jr. Heritage Center in South Los Angeles as part of the annual BET
Day of Community Service. Al Wooten Jr. Heritage Center is a youth center and after-school
program named after the founder’s son, who was killed in 1989 in a drive-by shooting. The
Wooten Center provides a safe and nurturing environment where boys and girls aged 8 to 18
participate in academic enrichment programs and recreational activities exploring a world of
opportunities.
BET volunteers worked to improve the center’s condition by painting a new mural created by
the nonprofit PIECES, hanging inspirational artwork and transforming the teen center,
multipurpose room and study centers.
WHERE THERE’S A
NEED, THERE’S A WAY
PARAMOUNT
Paramount knows strengthening the community through volunteerism pays dividends for all:
audiences, employees, partners and stakeholders. Oftentimes, however, employees don’t
know where to put their skills and energy to good use. Enter the Paramount Volunteer Crew,
a group of 250+ employee volunteers who meet monthly to plan projects and hear about
local nonprofit organizations’ needs. The crew organizes a wide range of service opportunities
for Paramount employees, averaging three projects every month.
70
ENRICHING THE MIX
VIACOM’S OFFICE OF GLOBAL INCLUSION
Inclusion and diversity are cornerstones of Viacom’s culture. Besides being the only way
we know how to operate, making people feel included and respected often inspires them
to perform better, contribute more and feel more connected. We foster an environment of
inclusiveness that holds leadership accountable for creating, developing, promoting and
championing a diverse, multicultural workforce where all people can achieve and be part
of the company’s success.
The Office of Global Inclusion and the Global Inclusion Advisory Committee provide resources
and guidance to support the heartbeat of our inclusiveness efforts, our Employee Resource
Groups (ERGs). Each supports our business and strengthens our workforce by:
1) raising their constituents’ visibility inside Viacom, 2) promoting diversity and inclusion
initiatives and 3) focusing on career development, mentoring, networking, community service
and cultural activities. OGI’s internal website connects employees to ERG activities and
programming and is a hub for the latest news, programs and events related to diversity
and inclusion.
Our ERGs include: The BEAT for African Americans; Somos for Latinos/Hispanics; AMP
for Asian Americans; Emerge for LGBT employees and allies; Thursday Think for managers,
coordinators and assistants; HERE for women; The ParentHood for working parents; and
Fusion for multicultural employees. Viacom has expanded our resources groups internationally
and recently established The ParentHood and Thursday Think ERGs in our Madrid office,
recruiting more than 100 members.
“Over the past three
years, BET Experience
has been a great
platform to entertain
music fans of all ages,
but more importantly,
it has created an
opportunity to impact
the lives of thousands
of youth and people
in need through joint
AEG and BET organized
community service
projects and mentoring
programs.”
MARTHA SAUCEDO, AEG’S
EXECUTIVE VICE PRESIDENT
OF EXTERNAL AFFAIRS
71
EMPOWERING
Diversity is a cornerstone of the Paramount Volunteer Crew’s efforts. In 2014, projects ran
the gamut from January’s I Have a Dream event where employees shared their career stories
with teens at the Brotherhood Crusade, to December’s annual holiday drive for Aviva Family &
Children’s Services. Every month in between saw events big and small, including making and
delivering valentines to a senior center, a dress for success event for disadvantaged women,
a graffiti cleanup in Koreatown and the Summer Night Lights movie in the park to encourage
a safe Friday night for youth. On Viacommunity Day in May, more than 1,400 Paramount
employees in 15 countries volunteered at local schools, parks and nonprofit organizations.
ERGs frequently support Viacom corporate, network and community activities relevant to their
members. A few examples from 2014 were:
›› SELMA screening and Q&A with Oscar-nominated director Ava DuVernay in partnership with
The BEAT and HERE
›› Conversation with actress Debi Mazar in partnership with The ParentHood and HERE
›› Conversation with television writer and producer Mara Brock Akil in partnership with
The BEAT
›› Conversation with marriage equality advocate Ted Olson in partnership with Emerge
ERG IMPACT
›› 41 percent of Viacom employees belong to an ERG
›› ERGs conducted 200+ events in 2014
›› 45 percent of ERG events are devoted to professional development
›› 78 percent of U.S. Viacom employees participated in ERG events in 2014
Thursday Think Logo
10.26.12
72
10
VIACOMMUNITY
UP (Unlimited Potential) is Viacommunity’s new mentoring initiative for promising high school
students worldwide. Conceived by The BEAT, the program’s goals are to give young people a
behind-the-scenes look at the media industry, cultivate lasting relationships that span their
school years and hopefully bring them into the Viacom family one day.
UP works closely with Virtual Enterprises International (VEI), an in-school entrepreneurship
and business simulation program targeting high school and college students in underserved
communities. This year, Viacom employees mentored students in the VEI program at Jacqueline
Kennedy Onassis High School in Times Square.
More than 50 employees signed up for the 2014–2015 UP pilot to serve as business mentors
and advisors to 20 students, share their career expertise and experiences, and give them insider
views into Viacom and the entertainment industry.
PIPELINE TO THE FUTURE
VIACOM COLLEGE RELATIONS
As an employer, Viacom believes we have a responsibility to help budding talent find the areas
where they best fit and can contribute the most. We invest in programs that identify highpotential students and help them develop into the next generation of leaders and contributors.
Not only do these experiences accelerate young people’s careers, they ensure our business is
sustained by the market’s very best.
Viacom’s College Relations department provided paid internships to more than 1,600 students
in 2014. We offered opportunities in all parts of the company, with an emphasis on digital and
technology areas. In addition to real-life work experience, students received guidance through
speaker sessions on interviewing, résumé writing and other skills to prepare them for their next
internship or full-time job.
73
EMPOWERING
YOUNG PEOPLE AIM UP
In 2014, Viacom welcomed our largest group of interns from external partner organizations that
represent diverse communities. These organizations introduce us to students who otherwise
might not have access or connections to internship opportunities. One such organization is The
Posse Foundation, which identifies public high school students with extraordinary academic and
leadership potential who may be overlooked by traditional college selection processes. Another,
the T. Howard Foundation, partners specifically with media companies and colleges and
universities to increase diversity in the media and entertainment industry through a
comprehensive internship and career development program.
“Viacom is deeply
committed to
mobilizing on social
justice efforts, in
particular diversity
and inclusion for
our employees
and audiences
worldwide. We are
proud to leverage
our dedication to pro
bono legal service
to support TLDEF’s
efforts to achieve
greater equality and
acceptance for others
through its Name
Change Project.”
MICHAEL FRICKLAS,
EXECUTIVE VICE PRESIDENT,
GENERAL COUNSEL AND
SECRETARY, VIACOM
To reinforce the Viacommunity spirit of activism to interns, Viacom hosts an annual contest
where interns from across the company submit videos expressing the importance of discussing
social issues. The winner gets to be a correspondent on the VMA red carpet, asking celebs
about the causes important to them.
Our Summer Associate Program is a very competitive postgraduate program focused on digital
and technology. The program offers 10 weeks of senior mentorships, executive speaker sessions,
professional skills workshops, interaction with Viacom executives, a competitive salary and
housing in New York City. Summer associates are placed in departments based on their
experience, education and interest in emerging media, and help develop a business proposal
presented to company executives at the end of the program. In 2014, 90 percent of summer
associates became permanent Viacom employees, most in digital and tech positions.
LEGAL SERVICES FOR
THE PUBLIC GOOD
VIACOM LEGAL
Viacom attorneys regularly give back to the community by working with nonprofit organizations
and law firms to provide pro bono legal services to clients who can’t afford to pay for them. In
2014, our legal teams donated time to a variety of individuals and groups, including transgender
people, immigrants and small businesses.
74
Viacom also partnered with Immigration Equality, a national leader in lesbian, gay, bisexual and transgender
immigration rights, to assist with their LGBT Asylum Program, which is a legal lifeline for LGBT asylum seekers,
detainees and undocumented immigrants who were forced to flee their countries of origin due to their sexual
orientation, gender identity or HIV status. The Asylum Program partners LGBT individuals seeking asylum in the U.S.
with attorneys to represent them in the asylum application process, and a Viacom attorney was the first in-house
attorney to single-handedly manage and win an Immigration Equality asylum case.
Viacom vigorously supports small businesses, which we consider the backbone of America. In partnership with
Shearman & Sterling, our attorneys participated in a small business legal clinic hosted by New York’s City Bar Justice
Center’s Neighborhood Entrepreneur Law Project (NELP). They guided micro-entrepreneurs on business structure,
incorporation, contracts, commercial leasing and intellectual property to help them avoid the risks and pitfalls inherent
in small business ownership. Helping an equally worthy group with similar challenges, our attorneys hosted a clinic for
Lawyers Alliance for New York, the leading provider of business and transactional legal services for nonprofit
organizations. On Viacommunity Day, approximately 25 Viacom attorneys trained representatives of nonprofit
organizations on the newly enacted New York Non-Profit Revitalization Act of 2013 and how it affects the ways
in which they operate.
Consistent with our commitment to education, the Viacom Law Department hosted a Dream Not Deferred Project
clinic in partnership with Volunteers of Legal Services (VOLS). Through this clinic, we helped immigrant students, who
had been brought to the U.S. as children, prepare applications for temporary relief from deportation so they could
continue their education in the United States. Helping children was also the focus of ambitious projects undertaken by
Viacom’s West Coast legal team. The team conducted a Conservatorship Clinic to educate parents on their legal rights
and conservatorship over disabled, minor children turning 18. In addition, leading up to National Adoption Day, 28
lawyers and paralegals from Viacom Media Networks and Paramount Pictures helped foster families adopt children.
The project, held in conjunction with Public Counsel, entailed approximately 300 volunteer hours in family meetings,
preparing and filing paperwork and representing the families in formal adoption court proceedings on National
Adoption Day. At a celebration reception, our attorneys gave each child a gift bag filled with Nickelodeon and
Paramount branded merchandise.
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EMPOWERING
To help protect the rights of members of the transgender community, our attorneys partnered with the Transgender
Legal Defense & Education Fund (TLDEF) and the law firm Shearman & Sterling in New York City on the Name Change
Project. This initiative helps transgender people secure legal name changes to conform their legal identities to their
lived experiences so they can apply for jobs, school and public benefits, and avoid discrimination. In just a few short
years, TLDEF has helped more than 1,300 people with name changes in New York City alone and is expanding to
other cities.
MANAGING
OUR BUSINESS
RESPONSIBLY
Viacom’s audiences trust us to act responsibly in our
business dealings, in our community involvement
and in the way we treat and celebrate people.
We take these responsibilities very seriously. The
company conducts business with unwavering
integrity; always does the right thing for employees,
suppliers, partners and shareholders; and minimizes
its impact on the planet’s resources.
7%
REDUCTION IN CO2 ACROSS ALL
VIACOM U.S. OPERATIONS FROM 2013
43,722
TONS
CO2 EQUIVALENT EMISSIONS,
TOTAL FROM ALL VIACOM U.S.
OPERATIONS IN 2014
#2
MEDIA COMPANY IN NEWSWEEK’S
GREEN RANKINGS. VIACOM RANKED
IN THE TOP 100 U.S. COMPANIES
76
METRIC TONS
CO2 SAVED THROUGH DATA
CENTER CONSOLIDATION AND
LED RETROFITTING IN NEW YORK
OFFICES, EQUAL TO 61 HOMES’
ENERGY USE FOR ONE YEAR
4%
REDUCTION IN CO2 EMISSIONS AT THE
PARAMOUNT PICTURES LOT, THANKS
TO A MULTIYEAR ALTERNATIVE ENERGY
PLANT IMPLEMENTATION
16%
REDUCTION IN BUSINESS TRAVEL
EMISSIONS, REPRESENTING 6,837
METRIC TONS OF CO2 SAVINGS AND
EQUAL TO 7,343,716 POUNDS OF
COAL BEING BURNED
33,163
METRIC TONS
CO2 SAVED THROUGH RENEWABLE
ENERGY PURCHASES, EQUAL TO ANNUAL
GREENHOUSE GAS EMISSIONS OF 6,982
PASSENGER VEHICLES
19
VIACOM DOMESTIC FACILITIES THAT
DECREASED TOTAL ENERGY USAGE
FROM 2013 TO 2014
MANAGING
669
77
“Our business is built on our deep
connections with audiences
around the world, particularly
young people. Using our brands
as megaphones to address the
causes viewers care about, we are
strengthening these connections
and ensuring our efforts are
rooted throughout the company,
furthering both our business and
our communities.”
THOMAS DOOLEY,
CHIEF OPERATING OFFICER,
VIACOM
AWARDS AND
RECOGNITIONS
100%
SCORE ON THE HUMAN
RIGHTS CAMPAIGN
FOUNDATION’S CORPORATE
EQUALITY INDEX
100
BEST COMPANIES
TO WORK FOR LIST,
WORKING MOTHER
100
TOP
BEST ADOPTION-FRIENDLY
WORKPLACES LIST,
DAVE THOMAS FOUNDATION
FOR ADOPTION
78
OUR COMMITMENT TO THE ENVIRONMENT
Viacom looks for opportunities big and small to respect the
environment and minimize the footprint we leave behind. We use our
global stage to spark environmental conversations with our audiences,
advertisers, affiliates, talent and licensees. We regularly engage
business leaders, policymakers and influencers to advocate for
responsible environmental policies for ourselves and others.
In 2014, we calculated our impacts for our entire U.S. business, including
Paramount Pictures, and reported to the Carbon Disclosure Project.
We will use this benchmark to measure our ongoing initiatives, resource
usage and carbon footprint.
MANAGING
SMALL STEPS
ADD UP
79
2014 ENVIRONMENTAL
ACTIONS AND
ACCOMPLISHMENTS
Environmental responsibility isn’t a project at Viacom; it’s a way of life. Each of our
facilities finds ways to conserve resources and lessen their everyday impact.
ACROSS VIACOM
›› Recycle paper, plastic, cans, glass, batteries, cooking grease and office supplies
›› Use 100 percent compostable cups
›› Follow sustainable purchasing and procurement policies
›› Offer certified e-waste disposal for employees to recycle electronic items from home
›› Use multifunctional copiers, NightWatchman PC power management and Energy Star
appliances
›› Retrofit lighting with energy-efficient LEDs
›› Reuse existing materials in new construction projects
›› Upgrade equipment to improve efficiency and sustainability at all facilities
80
›› Built 345 Hudson and 1540 Broadway offices according to U.S. Green Building Council
LEED guidelines, including light fixtures with motion/time sensors, eco-friendly insulation,
non-VOC paints and recycled flooring
›› Food Services grew an herb garden, used more organic produce and made 90 percent
of food purchases from local suppliers
›› Followed LEED standards in new construction at 1515 Broadway
»»Replaced old lighting fixtures with energy-efficient LED fixtures
»»Upgraded restrooms with automatic faucets and flushometers to reduce water usage,
and high-intensity hand dryers to reduce waste
»»Upgraded building management system to conserve heating and cooling energy use
»»Installed solar shades to reduce heat load and cooling costs
»»Reused a large portion of existing finishes and updated the White Box space with LED
lighting in lobby renovation
»»Reduced data center footprint and replaced remaining equipment with more efficient
alternatives
»»Built a 7th–floor terrace with vegetation, herb garden and outdoor seating
for employees
»»Reduced reflective heat load and rainwater runoff with terrace rebuild
»»Received LEED Gold honors for Interior Design and Construction on two floors
›› Work with New York State Energy Research and Development Authority on multiple
projects at 1515 Broadway
›› Occasionally disconnect from the grid and run on generators during peak hours to lessen
demand, save money and reduce consumption
›› Vacated our main tape library for electronic conversion of all records, leading to an annual
savings of 167 metric tons of CO2
MANAGING
NEW YORK, NY
81
ACHIEVEMENTS SINCE 2012 AT 1515 BROADWAY ALONE:
37,514
175,130
16,284,405
10,165
Trees saved
Gallons of water saved
Gallons of oil saved
Yards of landfill space saved
MIAMI, FL
The first Viacom office to go completely green earned the LEED Gold Standard with
toxin-free paints and flooring, more natural light and automatic light dimmers and
detectors. Furniture is made from postconsumer and postindustrial products.
SANTA MONICA, CA
›› Installed electric vehicle charging stations
›› Use a Green Seal carpet-cleaning vendor
›› Use cleaning vendor that uses green-certified products whenever possible
›› Work closely with the city on an active rideshare program to encourage
alternative transportation
›› Use paint with low VOC emissions and earth-safe and recyclable wall coverings
›› Use flooring with recycled/renewable fiber content in two buildings
82
›› Purchase recycled/biodegradable items whenever possible, from set construction lumber
to kitchen utensils
›› Recycle paper for photocopying and purchased 100 percent recyclable carpet
›› Use digital film when possible to eliminate tapes
›› Recycle electronics through GreenEcom Inc; light bulbs per State of California
regulations; batteries, plastics and ink at designated drops at Staples and The Home
Depot; cans/bottles, paper, cardboard, metal and glass via accredited waste management
›› Discontinued using water bottles; made water coolers and reusable water bottles
available
›› Replacing incandescent light bulbs with energy-efficient LED bulbs, including exterior
wall packs
›› Upgraded restrooms with sensor faucets and toilet flushometers to reduce water usage,
and air-blade hand dryers to eliminate paper towels
›› Purchased three electric vehicle charging stations to accommodate up to six vehicles
at once
›› Promoted California water-wise landscapes by distributing herbs and succulents
to employees
NASHVILLE, TN
›› Installed solar-powered lighting system on the 330 Commerce building roof
MANAGING
BURBANK, CA
83
84
›› Installed new toilets, going from 3.5 to 1.6 gallons per flush in Chicago
›› Harvest rainwater and reuse condensate in Chicago
›› Retrofitted lighting with occupancy sensors in Chicago
›› Use biodegradable utensils, plates, bowls and/or reusable utensils
›› Installed green information boards for posting articles and information
›› Provide Zen rooms to encourage sustainable people development
›› Relocate and reuse existing office furniture from region to region
PARAMOUNT, LOS ANGELES, CA
›› Implemented Alternative Energy Plant to use 50 percent less energy than standard
air-conditioning to cool soundstages and buildings
›› Use state-of-the-art water treatment processes to reduce water usage by 40 percent
›› Produce nearly a megawatt of continuous green electricity and 230 tons of cooled
water as a by-product of four natural gas turbine generators
›› Eliminate toxic chemicals, carbon-dependent chemical pumps and other electronic
monitoring devices
›› Earn LEED certification for sustainable design, construction, operation and maintenance
for the Technicolor Building postproduction facility
›› Promote recycling and conservation in all departments through the Active Green Team
›› Conducted employee lunch and learn session on drought-tolerant landscaping
MANAGING
ORLANDO/ARKANSAS/CHICAGO/DETROIT/MINNEAPOLIS
85
›› Gave employees reusable water bottles and coffee mugs, and added water filtration
units to improve water taste and accessibility
›› Ensure productions are sustainably responsible to comply with standard
environmental accounting
›› Donated food leftovers from film production to local homeless shelters
›› Offer Paramount Rideshare Program to give employees rideshare matches
and links to public transportation
›› Provide eight electric vehicle charging stations
OUR GOALS
We’ve made great progress, but there’s always more we can do to protect our Earth.
Our aggressive goals include:
›› Roll out resource reduction programs to multiple offices and regions
›› Replace 100 percent of incandescent light bulbs with energy-efficient alternatives
›› Install motion/daylight sensors in 100 percent of offices where feasible
›› Divert at least 70 percent of waste from landfills
›› Recycle 100 percent of batteries, cell phones and small electronics
›› Upgrade all restrooms with low-flow lavatories and urinals
›› Establish a dedicated office or Green Committee to develop and manage energy
reduction strategies
›› Verify 100 percent Energy Star compliance for all appliance purchases
›› Ensure 60 percent of cleaning products meet Green Seal or equivalent standards
86
›› Meet LEED standards for offices by 2020
›› Create employee “green teams”
A NOD TO THE EARTH
With all we do for the environment, we can’t let Earth Day go by without a celebration.
This year, we displayed green tips and energy reduction accomplishments on company
monitors, and turned our 1515 Broadway lobby into a green market with local vendors
selling goods and providing information to employees. We also set up a farmer’s market
area where employees could buy locally grown produce.
In addition, Earth Day 2014 was the launching point for our newly rebranded Lean
to Green campaign, which identifies sustainable happenings at Viacom.
PEOPLE COME FIRST
VIACOM BENEFITS
Viacom strives to make our company a great place to work. Key pieces of this equation are
a positive culture and benefits that give employees peace of mind and show appreciation
for their commitments to Viacom.
Viacom treats all employees equally, fairly and respectfully. We offer highly competitive
benefits and equal benefits for same-sex partners, and extra perks to help employees
manage their health, wealth and self. Our Employee Assistance Program for employees
going through difficult times offers free, confidential counseling and referrals 24/7. In 2014,
we started offering in-person counseling once a week at our New York City headquarters,
where 60 percent of our employees work. We also opened a Wellness Studio there to give
MANAGING
›› Introduce a companywide corporate travel policy
87
employees easy access to low-cost fitness classes, personal training and personal/
professional services including chair massages, manicures and men’s haircuts. Employees
also can take part in free biometric health screenings and flu shots annually.
Just as Viacom wants to know what audiences think and want, the company gives
employees the opportunity to speak their minds. In 2014, we conducted a companywide
global employee survey in which 86 percent of employees participated. We are using the
results to adjust current programs and create new ones to ensure Viacom is always an
employer of choice.
88
Viacom is not just a place to work; it’s a place to grow. We have learning and development programs for every
career stage, from individual contributor to senior executive. These programs reflect the company’s commitment
to business imperatives and good corporate citizenship.
Every employee can take advantage of open enrollment classes that address a number of areas such as executive
presence, building upon your strengths and presentation skills. We also have courses targeted to specific levels.
For example, Maximizing Brand You is a one-year career development program for assistants through directors.
For managers of people, we offer Leader’s Studio and Essentials of Management to build fundamental people and
business management skills. The Inspirational Leader Program for our senior executives develops their leadership
skills, enables them to grow and inspire their teams, and builds strategic acumen.
Viacom’s online, on-demand All Access platform offers 40 courses from Harvard ManageMentor, 2,500 courses
on lynda.com and nearly 600 courses on everything from design to leadership. In addition, the InTuition program
provides employees with tuition reimbursement for qualified external programs.
MANAGING
WE GROW TOGETHER –
A VIACOM COMMITMENT
89
AN ETHICAL
APPROACH
TO CONTENT
VIACOM STANDARDS AND PRACTICES
As an entertainment company, Viacom’s programming often reflects what’s happening
in the moment. We feel a responsibility to depict situations — however raw — in culturally
sensitive and respectful ways. The company’s Standards and Practices group objectively
evaluates content, paying particular attention to stereotyping, marketing to children and
racial, feminist and transgender bias.
Viacom’s Standards and Practices group works with producers and content providers to
ensure our messages are appropriate without diluting our brands’ unique personalities
or audience appeal. It’s a fine line, as cultural norms and language meanings can change
in an instant. The team monitors news and social media constantly, and occasionally
suggests script edits or cuts to avoid perpetuating negative attitudes or stereotypes.
In addition, Viacom partners with advocacy groups such as GLAAD — which trained
employees on representing the LGBT community in the media — and sometimes includes
nonprofit organizations’ contact information at the end of programs such as Teen Mom 2
and True Life as a resource for viewers.
BUSINESS ETHICS
Viacom is an exciting, progressive company in a highly creative industry. We’re also
an international entity touching millions of lives every day, including our audiences,
employees, suppliers and shareholders. We take this responsibility very seriously and
always conduct business in an ethical, legal and respectful way.
90
COPYRIGHT
PROTECTION
Viacom vigorously supports and defends intellectual property rights, including the copyright
and trademark laws that protect the jobs and the people who make a living telling stories.
We work closely with our peers in the industry, activists, independent artists and other broad
coalitions to ensure creators’ rights are respected.
WORKING WITH
SUPPLIERS
We rely on outside suppliers in many parts of our business. Because these organizations
and contractors can be seen as extensions of Viacom, they must adhere to the same standards
we expect of our own employees. We ask all suppliers to review, understand and adhere to
our Supplier Code of Conduct.
MANAGING
Our Global Business Practices Statement outlines the standards we expect of our employees
and others working on our behalf. Along with our values, it sets a tone for excellence and guides
us on how to handle day-to-day situations. We know, of course, that no document can cover
everything, so we have a 24/7 international helpline called OPENLINE that employees can call
if something doesn’t seem right or they see behavior that goes against our policies.
91
GOVERNMENT
RELATIONS
The Viacom Government Relations team creates and manages relationships with political
opinion leaders and policymakers to initiate and respond to issues affecting our industry.
We also work with our associations in Washington, D.C. to help our nonprofit partners’
voices be heard.
CORPORATE
RESPONSIBILITY
GOVERNANCE
Social responsibility is in Viacom’s DNA. We drive action on the issues that are important
to our audiences — often very visibly, though sometimes under the radar. Most of our
social efforts are run by the Viacom Corporate Responsibility Council (VCRC), comprising
social responsibility leaders from across the company. The Viacom Board of Directors
periodically reviews these activities, their performance, Viacom’s labor standards and
environmental risk.
92
THE LEADERSHIP TEAM
Sumner M. Redstone
Brad Grey
Executive Chairman of the Board and Founder
Chairman and Chief Executive Officer,
Paramount Pictures Corporation
Philippe Dauman
President and Chief Executive Officer
Thomas E. Dooley
Chief Operating Officer
Robert Bakish
Doug Herzog
President, Viacom Music and Entertainment Group
DeDe Lea
Executive Vice President, Government Affairs
Debra Lee
President and Chief Executive Officer,
Viacom International Media Networks
Chairman and Chief Executive Officer, BET Networks
James Bombassei
Scott M. Mills
Senior Vice President, Investor Relations
Executive Vice President and Chief Administrative Officer
Wade Davis
Marva Smalls
Executive Vice President and Chief Financial Officer
Executive Vice President, Global Inclusion Strategy
Carl D. Folta
Cyma Zarghami
Executive Vice President, Corporate Communications
and Social Responsibility
President, Viacom Kids and Family Group
Michael D. Fricklas
Executive Vice President, General Counsel and Secretary
Alexandra Jannello Tuck
Vice President, Corporate Social Responsibility
and Viacommunity Brand Solutions
CONNECT WITH US
For more information on Viacommunity, email viacommunity@viacom.com.
@viacommunity
MANAGING
ABOUT VIACOM
93
NOTES
1
GLSEN 2013 National School Climate Survey, http://www.glsen.org/article/2013-national-school-climate-survey
2
Widome R, Littman AJ, Laska MN, Fu SS. Preventing chronic illness in young veterans by promoting healthful behaviors.
Prev Chronic Dis 2012;9:110132. DOI: http://dx.doi.org/10.5888/pcd9.110132
3
President’s Council on Fitness, Sports & Nutrition, http://www.fitness.gov/be-active/why-is-it-important/
94
4
Preparing America’s Children for Success in the 21st Century: Too Small to Fail. A joint initiative of Next Generation
and the Bill, Hillary & Chelsea Clinton Foundation, Too Small to Fail. 2014.
5
Mexico Without Child Labor, Pan American Development Foundation, http://www.padf.org/mexico-without-child-labor/
NOTES
95
© 2015 Viacom Inc. All rights reserved.

final_full - Viacommunity

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