going the distance

Transcription

going the distance

going the
distance
Redkite Annual Review 2014
supporting children, teenagers and
young adults with cancer
Going the distance:
“Redkite, your heartfelt,
practical programs are worth
their weight in gold.”
– Lee on Facebook, February 2014
contents
Over 30 years of vision and experience
From our Chair and CEO
For families in 2014
Services in focus
There at diagnosis
There through treatment
There beyond treatment
Essential support from hospital to home
Essential collaborations
Our community of supporters
Pro bono and volunteer support
Governance and regulation
Our Board and networks
Our dedicated team
2014 financials
2
2014 Redkite Annual Review
4
6
8
10
12
14
16
18
20
22
30
31
32
34
35
3
Going
Goingthe
thedistance:
distance
over 30 years of vision
and experience
our vision
To support every
child, teenager
and young adult
with cancer,
and their family,
who need us.
4
we believe
our purpose
today
We believe the best way to support a
child or young person with cancer is to
support the whole family. We believe
in walking alongside the whole family
for the whole cancer journey; that all
families have strengths and resilience,
and that cancer does not define a
person. We believe in equity – that no
family of a child or young person facing
cancer should be disadvantaged by
their socio-economic circumstances.
We believe in our people and
collaboration and in ensuring that all
who engage with Redkite feel valued,
connected and supported.
To provide essential support to
children, teenagers and young adults
with cancer (0-24 years) to ensure the
best possible quality of life for them and
their families – now and into the future.
Redkite is a leading national cancer charity with over 30 years’
experience in providing professional and essential support to children
and young people with cancer and their families. We rely on the
generosity of individuals, community groups and corporate Australia
to deliver our programs and we receive no government funding.
our promise to
families
You are not alone with cancer. We will
respectfully listen to you and your
family, and respond with essential
support from hospital to home.
beginnings
The man who inspired the founding of Redkite, Sir Malcolm Sargent, was
a brilliant musician and internationally renowned conductor who often
directed his support to children and young people. His compassion and
love of music is felt to this day in cancer wards across Australia through
Redkite’s Music Therapy Program. Originally named "The Malcolm
Sargent Cancer Fund for Children", Redkite was founded in Australia in
1983 by Sylvia Darley OBE, Sir Malcolm Sargent’s long-time secretary
and manager. Sylvia identified the need for assistance with family
essentials and established Redkite to provide practical, must-have care.
5
Going the distance:
from our Chair and CEO
9% fundraising growth from the previous
year. Also through their pro-bono support
and the team’s focussed commitment to
operating efficiently, our administration
and marketing costs were contained to 9%
of fundraising revenue.
W
elcome to the 2014 Redkite
Annual Review; my first as
Chairman. This year’s review
theme Going the Distance, speaks to our
promise to be here for children and young
people with cancer and their families
with essential support for as long as
they need us. It reflects our professional
collaborations, which are enduring
and deep. It also acknowledges the
demonstrated commitment of our loyal
corporate partners and community of
supporters to the families we support.
In 2014 this commitment enabled us to
direct 33% more funding to supporting
families than in the previous year. We are
there with the essentials. At diagnosis
with valued information and practical
items through the Red Bag Program for
families and Diagnosis Support Packs
for young people. We walk alongside
our clients throughout treatment with
emotional support and music therapy
as well as information and financial
assistance, and beyond treatment with
a range of services, including support so
children and young people can reach their
education and career goals.
Our community of supporters, including
our Premier Partner, corporate partners,
Club Red members, workplace givers,
pro bono supporters, ambassadors and
volunteers are essential to our ability to
offer these services. In some cases these
partners have been going the distance
with us for decades, while others are
more recent additions to our family of
support. We thank them all for their
contribution and for helping us to achieve
6
Paying tribute to outgoing
Board members
It is a great honour to be Chairman of a
charity so valued by young people with
cancer and their families, and respected
within the community. I would like to
acknowledge the contribution of my
predecessor, Geoff Brunsdon, who first
joined the Malcolm Sargent Cancer Fund
for Children in August 2002 and was
instrumental in steering the state-based
entities through the merger process to
become the national organisation Redkite
is today. The quality of Redkite’s service
delivery and the depth of our support
from the community today is testament
to his leadership.
Going the distance
speaks to our promise
to be here for children
and young people
with cancer and their
families with essential
support for as long as
they need us
Outgoing Board members Helen Sewell,
David Hind and John Durkan have also
played tremendously important roles in
our growth. Helen has been a dedicated
advocate for improved care, support
and futures for teenagers, young adults
and families impacted by cancer, as well
as being a passionate representative of
Redkite, in particular in Western Australia.
David’s connection and commitment
to families facing cancer began in the
late 1990s when BOC became our first
corporate partner under his leadership
and continued through the years through
his work on the Board. John's impact
over his three years on the Board has
been significant, particularly in the areas
of revenue and brand growth. We know
Geoff, Helen, John and David will always
be part of Redkite’s family of supporters,
and thank them again for going the
distance with us.
It is a pleasure to work alongside my
fellow Directors on Redkite’s Board, and
share in their commitment to young
people and their families. We welcome
Joost de Kock to the Board in 2015.
Already his deep understanding of our
cause and pro bono support through
BCG has greatly assisted with our future
direction. I would like to thank the
Board, and Redkite CEO Jenni Seton,
for their leadership, and look forward to
continuing our work with the support of
Redkite’s professional and caring team.
Together with our valued supporters and
volunteers, we will all strive to help ensure
essential support is available through the
difficult and often heart wrenching cancer
journey where and when it is needed and
for as long as it takes.
Bruce Morgan, Chair
O
ne of Redkite’s strengths is our
unwavering support throughout
the cancer journey and our
deep understanding of how this journey
can have different paths. Our support
is tailored to meet families’ unique
and specific needs; we listen, work to
understand and respond with respect.
Our care and support is there during
the most difficult of periods, including
individual grief counselling for family
members, bereaved peer support groups
and assistance with funeral expenses
if needed.
The collective care, talent and
commitment of our growing Redkite
community of supporters, volunteers
and team is helping us to bridge the
information and support gap for children
and young people with cancer, as well as
for their families and support networks.
Together we are striving to be there when,
where and how they need us with quality
care of the highest professional standard.
My deepest thanks for your continued
commitment and the outstanding results
we achieved in 2014.
Our strategic focus, to raise the
awareness and accessibility of our
services from hospital to home, achieved
great outcomes. In 2014, we delivered
62 per cent more support sessions on
the phone, via email and face-to-face
to young people, families and education
and health professionals than in 2013. We
also provided 16,000 hours of support
at hospital bedsides across Australia. In
the first full year of our Education and
Career Support Program, we provided
individualised support to more than 200
young people.
We also understand the importance
of collaboration. Redkite has been an
integral part of numerous hospital
oncology units for over 30 years, and is
building strong connections with local
and international organisations in our
sector. Our research and continuous
improvement commitment resulted in our
first independent study to measure the
social impact of our Financial Assistance
Program. This study found that for every
dollar invested in our program, up to
$5.66 of social and economic value is
created. This included economic benefits
and improved emotional well-being for
families, alongside tangible benefits
for our community of partners and
supporters.
Research a continuing priority
Our investment in research is continuing,
with a review of our Education and
Career Support Program underway in
2015 and a partnership with the Centre
for Adolescent Health and the Murdoch
Children’s Research Institute on the
first nationally representative study on
adolescents and young adults with cancer
and their engagement with
health services.
Together we are
striving to be there
when, where and how
families need us with
quality care of the
highest professional
standard.
exceeding our yearly target of 90%. This
year we also launched our Fly the Redkite
campaign, which, thanks to supporters
including Coles and generous television
and radio stations, saw prompted
awareness of Redkite rise by 9% to 54%
with a minimal spend.
This year, with the pro bono support of
BCG, we also developed a clear plan for
the future that includes opportunities to
improve access and connection to our
essential services and information. We
will invest in digital support with a focus
on the needs of both who we help, and our
valued supporters.
I wish to thank and recognise our Board
of Directors and incoming Chairman
Bruce Morgan. They are an extremely
talented and engaged Board who have real
impact and share a genuine commitment
to ensuring young people and their
families receive best of class information
and support services. It is well recognised
within Redkite that our outgoing Board
members, in particular our former
Chairman Geoff Brunsdon, along with
Helen Sewell, John Durkan and David Hind
have played a key role in our significant
growth and development over the past
decade; thank you for being central to
such transformational change. My thanks
also to our loyal supporters, Regional
Councils and Committees and the hard
working Redkite team.
Jenni Seton, CEO
In 2014 thanks to our pro-bono
supporters and cost management, we
kept direct fundraising costs to revenue
at 6%. After accounting for all costs,
including the fundraising team, we
managed to ensure 93% of fundraising
revenue went toward support services,
7
Going the distance:
some highlights of 2014
we directed 33% more
funding to support
families in 2014
compared to 2013
+
Thanks to our
passionate
community
of supporters
(featured on pages 22-33) and also:
+ Pro bono support worth
$3.9+ million
7157 volunteer hours
more families
now know about
the support we
can provide
Awareness of Redkite
lifted 9%
to 54%
8%
work to deliver services flexibly and
responding to what families tell us they
need
• Build information support resources
that families tell us have real impact and
are so critically needed
• Call on our community of supporters
to go the distance with us for
families by helping us build on the
unprecedented level of support we
are delivering
1100+
1 in 2 young people
(15-24 years)
were reached by Redkite
at the point of diagnosis,
compared with 1 in 4
in 2012 (excluding
melanoma diagnoses)
During treatment
There were
62%
more support
sessions via
phone and
email provided
by our social
workers in 2014
44%
more families were
assisted through phone,
email and face-to-face
counselling
26%
more families
provided with
financial
assistance
This meant
What's next? Redkite will:
8
We distributed 1100+
Redkite Red Bags and
Diagnosis Support Packs
Understanding that Redkite
supports children and young
people with cancer rose by
But families facing a child or young person's cancer
are still missing out on must-have help. They need us
to do so much more. We won't let them down.
• Break down barriers that are stopping
families getting the support they should
have. This will involve continuing our
At diagnosis
in 2014.
& 800+ hardworking volunteers
• Continue to reach out to families missing
out on essential support, with an ongoing
focus on teenagers and young adults and
families from diverse backgrounds
=
in 2014 we supported more
families than ever before
More accessible support
Face-to-face counselling introduced
in our Sydney, Brisbane, Melbourne
and Perth offices
We now offer a phone
translation service
Education and
career support
Our new tailored education
and career support for
teenagers and young adults
was delivered for a full year
for the first time. It's the only
national service of its kind.
1000
sessions were held to help young people
diagnosed with cancer plan for education,
training and careers by our Education and
Career Specialists
In 2014 we introduced
important new information
resources for:
• Grandparents
• Children with cancer
• Bereaved families
Plus over
50
new web pages of quality
support information to help
young people and those
who care for them
We attended 9 Camp Quality
camps to give emotional support and
information resources to parents
9
Going the distance:
services in focus
supporting families
Redkite supports families throughout every
stage of their cancer journey. Our services
are tailored to meet the needs of children,
teenagers and young adults and their families,
and are built on evidence, research and
collaboration. In 2014 Redkite dedicated 33%
more funding to deliver and develop essential
support programs for children and young
people than in the previous year.
services provided
Support at home and in the community
Support in hospital
Education and career support
Financial assistance
In 2014, Redkite undertook a study to
measure the social impact of our Financial
Assistance Program. The study, which was
conducted by independent consultants
Net Balance, looked at the impact of direct
financial assistance, education grants,
food hampers and vouchers at Christmas
between 2009-2013.
the study found that for
every dollar invested
through financial
assistance, up to $5.66 of
social and economic value
is created
The study also found the program has
important benefits to families, young
people and our corporate supporters,
including:
financial assistance
provided by type (%)
Phone and
communications
Car and
transport expenses
Other
6
8
9
Bereavement
support
9
Food vouchers
2
• Economic benefits as families need to
borrow less and have reduced exposure
to problem debt
$6,500
• Helping young people keep their
independence and maintain
relationships with peers
$5,500
• Assisting our corporate supporters
to achieve their social responsibility
objectives and keep employees
positively engaged
$4,500
$3,500
such as funeral
expenses
20
$500
to help them
support families
1350+
18
Fuel vouchers
Utility bills
to help get to
hospital
because heat,
light and water
are essential
support in hospital
16,000
hours of counselling and support provided in hospitals from the
moment of diagnosis
4200
Redkite is the biggest non-government
funder of social workers and music
therapists in children's hospitals
across Australia.
$1,500
more counselling and support sessions on
the phone, via email and face-to-face than
in the previous year.
Sessions with education
and health
professionals
individual music therapy sessions
$2,500
62%
28
Accommodation
and housing
like rent or help with
accommodation when
hospital is a long way
from home
In 2014 we delivered
to keep food on
the table
to keep families
connected
like keeping the car
registered and maintained
support at home
and the community
• Improved emotional wellbeing as
financial assistance allows parents to
focus more on their child
$7,500
'000
social and
economic impact
3320+
Sessions with
individuals
including personalised
information and counselling
for children and young people, their families and carers
education and career support
In our first full year of offering this important extended support:
1000
200+
350
sessions were held
young people were guided in
their education and career pathways
education grants were given to
children, teenagers and young adults
20102011 201220132014
10
11
{
Going the distance:
there at diagnosis
Every six hours, a child or young person in Australia is diagnosed with
cancer. Redkite is there for them and their family with emotional
and practical support. We're reaching more than 90% of children
diagnosed in major children's treatment centres, and approximately 1
in 2 young people (15-24 years) at the point of diagnosis.
{
In 2014,
16%
MORE
Diagnosis Support
Packs were
provided to young
people (15-24 years)
than in 2013
"We use your
bag every
hospital visit!
Thank you for
all that you do;
we never even
knew we would
need it."
Tracy on Facebook, October 2014
16,000
experienced professionals
in hospital
Redkite Red Bags
for children and their families
support packs for teenagers
and young adults
Redkite is Australia’s largest nongovernment funder of social workers in
children's hospitals, with professionals
in nine major hospitals and treatment
centres around the country.
Our social workers provide direct support
at diagnosis and throughout treatment
as needed. In 2014, our social workers
provided 16,000 hours of support at the
hospital bedside.
Redkite's care is available from the
moment of diagnosis. Redkite Red Bags
contain information and essential support
items for unexpected hospital stays at
diagnosis, including toiletries, a diary,
reusable cups and a teddy bear. There’s
also information to help families navigate
their time in hospital and learn about the
support available to them. In 2014, almost
600 bags were given to children and
their families.
Redkite Diagnosis Support Packs provide
information, practical support and
comfort for teenagers and young adults
up to the age of 24. In 2014 we reached
over 515 teenagers and young adults
with these packs at the time of diagnosis,
giving them support at this difficult time.
Contents are decided through feedback
from young people and include a blanket,
a journal and toiletries.
12
hours of counselling
and support were
provided at the
hospital bedside
Susie and Manning’s story
When Susie’s 10-year-old son Manning developed a cough, she took him to
the doctor. She explains that “a week later the biopsy result was in and my
worst fear was realised. Manning had an extremely rare, highly malignant
sarcoma.”
The family then found a cancer diagnosis changes everything.
“In our terrible early days, we were incredibly fortunate to have
supportive employers and families, but even then, the hospital environment
was overwhelming.”
“Redkite’s Red Bag was like a warm hug, full of essentials like a
thermometer, diary, a toothbrush and a teddy bear I could give my fiveyear-old daughter. Redkite was there for us on the very first day and
continues to be there for us throughout our journey,” said Susie.
Susie remembers that “owning a Red Bag also connected me to other
families on a similar journey, as it was immediately recognisable.”
After months of chemotherapy and surgery, Susie is relieved to report
that “our family has just celebrated a pretty magical milestone. Manning has
been cancer-free for a year; he’s riding the BMX bike we got after his initial
diagnosis. And he has signed up for soccer.”
“We know Redkite will be there alongside us while we face the future and
whatever it may hold.”
at diagnosis
Redkite is there for every
family member, whether
they are at home or in
hospital. These services
are available from the
moment of diagnosis:
•Information, support and counselling on the phone, via email and
face-to-face
•Redkite Book Club
•Music therapy
•Education and career support
•Financial assistance
13
Going the distance:
there throughout treatment
{
{
Treatment can last months or years. Redkite is there every step of the
way with critical financial assistance, professional counselling, music
therapy and our book club, as well as connecting families who have been
through similar experiences.
More than
900
FAMILIES
received essential
phone and email
support in 2014
“Thank you from
one grateful
grandma. Music
therapy for our
little Allegra
while in hospital
was a saviour
for both our
baby girl and
her mum.”
Kay on Facebook, June 2014
We worked with
information and counselling
financial assistance
music therapy
Redkite supports young people and their
families during treatment, in hospital
and at home. Redkite Social Workers are
available face-to-face, over the phone
or via email. They also facilitate home
support groups for families at various
stages of the cancer journey. Support also
includes the Redkite Book Club, which last
year delivered over 1000 books and other
resources, covering a range of issues faced
during cancer, to 15 hospitals around the
country and directly to families.
Cancer is expensive, often bringing extra
financial demands at a time when a
parent usually has to stop work to be at
their child’s bedside. For young people
with cancer who are living independently,
financial pressures can be overwhelming.
In 2014, we reached 21% more families
with financial assistance, helping with
essentials like keeping food on the table
and fuel for trips to treatment.
Redkite Music Therapists are available
to help children and young people cope
with the stress of cancer. They give young
cancer patients the chance to manage
their pain, express themselves, regain
a sense of choice and control, and have
critical areas of growth and development
stimulated. Redkite Music Therapists
are in six children’s hospitals across
Australia. In 2014 they delivered over
4200 individual sessions and 300 group
sessions.
14
64%
MORE
health and community
professionals to help
them support families
through treatment
Adrienne and Georgia's story
Adrienne took her three-year-old daughter Georgia to the doctor after noticing
she was extremely pale and had consistently high fevers. “I was asked to take
her to the emergency room that evening,” Adrienne says. “Within an hour the
diagnosis came back – she had leukaemia.”
“That first night in the hospital, seeing Georgia hooked up to machines, was
really confronting. Georgia could no longer walk and that combined with the
medical responsibilities was overwhelming.
While Adrienne and her family's first connection with Redkite was the Red
Bag, Adrienne says financial support was also helpful. "We had some assistance
with groceries and petrol too, which was great.”
After a second period of treatment, Georgia was released from hospital
following a bone marrow transplant.
“She’s much stronger in body and mind, has made lots of friends, and even
got up in front of the class to tell her story,” says Adrienne proudly. “She’s happy,
cheeky and spirited.”
during treatment
Redkite is there every step
of the way. Whether at home
or in hospital, families can
access these services:
•Information, support
and counselling at the
hospital bedside and in
the community
•Financial assistance
•Education grants
•Education and career
•support and guidance
•Redkite Book Club
15
Going the distance:
there beyond treatment
{
No matter where a family's cancer journey leads, Redkite believes in hope,
dignity and the resilience people bring to their cancer experience. We continue
to be there once treatment ends to respectfully offer support.
{
53%
more children
and young people
received education
grants
"Redkite has published a series of books offering practical advice about what happens
before, during and after death. I wish they'd been available when I needed them; I could
have used the advice when Louis died." – Jane, mother of Louis
help with education and
career costs
Redkite's Education and Career
Specialists give tailored, personalised
assistance to 15 to 24-year-old
cancer patients and survivors. These
professionals have a unique
understanding of the specific obstacles
cancer can bring. They work in
partnership with young people to develop
plans so they can pursue their dreams
and build their best possible futures. Our
consultants provide support on the
phone, via email and in person. This is
the only service of its kind available
nationally for young people who have
experienced cancer. Cancer treatment can mean months or
years of disruption to education, training
or work. Redkite’s education grants can
be used to pay for essential education
costs, like tutoring, classroom support,
equipment and university or course fees.
They can also help young people pursue
an interest area such as art, sport or
dance. This critical support is available for
young people who have been diagnosed
with cancer and whose education
has been affected. In 2014, 53% more
children, teenagers and young people
were provided with education grants, and
47 scholarships were awarded.
1000
Angelika’s story
Angelika, a recipient of a 2014 Dare to
Dream scholarship, says getting the
news of her success, “was one of the
best things that has happened to me
in a long time.” Redkite's scholarship
program enables young cancer
patients and survivors to pursue
their interests and careers. Angelika
used the scholarship funds to buy a
computer and software so she can
pursue her dream of becoming a
digital designer. Angelika encourages
others who are going through
cancer to consider applying for the
scholarship. “I would say go for it. I’d
say have fun with it.”
A still from Angelika's Dare to Dream application
video
16
Katherine on Facebook, October 2014
In 2014, our
Education and
Career team
held almost
Angelika, the national recipient of the 2014 Dare to Dream Scholarship, is now studying digital design.
support though Education
and Career Specialists
"Your support
was amazing
during my son's
treatment and
his passing. I
will be forever
grateful."
support for bereaved families
A child or young person's death is one of the most devastating events
that can happen to any family. The grief that follows lasts a lifetime and
special times such as birthdays, anniversaries and Christmas can be
especially difficult.
Our services for bereaved families recognise the importance of hope
and dignity, and acknowledge the resources, strengths and commitment
people bring with them to their journey.
Redkite’s support team provides one-on-one grief counselling for
bereaved parents and other family members. Our support groups bring
parents together over the phone, inviting them to share their
experiences and learn from others.
We also help with the cost of funeral expenses. In 2014, over 100
families were assisted with funeral costs. This is essential help at a
challenging time for many families as they can face significant financial
strain after months and years of treatment.
In 2014, we also produced new information resources for the families
of terminally ill children and young people, and bereaved families. These
books were written by UK organisation CLIC Sargent and adapted for
Australian audiences. The new titles are: When your child isn't going to
get better, When your child dies and Living without your child.
information sessions
with 230 young
people facing
cancer
beyond treatment
Redkite Social Workers
are still available beyond
treatment. Families can
access these services from
home:
• Information, support and
counselling on the phone,
face-to-face and via email
• Telephone peer support
groups
• Redkite Book Club
• Financial assistance
• Education and career support
17
Going the distance:
essential support from
hospital to home
emotional and practical support
• Information, support and counselling
in hospital, on the phone ,
via email and face-to-face
• Red Bags and Diagnosis Support Packs
at diagnosis
• Telephone peer support groups
• Face-to-face group support
• Music therapy
• Bereavement support
• Books and resources to help through the
cancer journey
• Family days
at diagnosis
Life is turned upside
down overnight.
Redkite is available with
immediate emotional
and practical support.
during
treatment
Treatment can last
for weeks, months
or years, resulting in
income loss, lengthy
family separations and
education challenges.
Redkite is there with
support every step of
the way.
financial support
• Financial assistance with the essentials
like fuel and food
• Financial counselling
• Christmas food hampers
• Education and career
support and guidance
• Education grants and scholarships
returning
home
Returning to the new
"normal" can be hard. When
families leave hospital
and return home, Redkite
provides emotional, financial
and education support.
relapse
For some, the cycle
starts again. Redkite
will be there with
support where and
when it’s needed.
bereavement
Sadly, some children and
young people will not
survive. If their families
need immediate or
long-term bereavement
support, Redkite is there
with specialised care.
18
remission
The road to recovery
is long and intense.
Redkite continues
to be there with
essential support.
19
{
Going the distance:
Redkite is committed to working across the sector to improve support
for families. Through our collaborations, connections and knowledgesharing, we are building stronger support networks and better services
for families.
essential collaborations
our connections with
hospitals and treatment
centres
Redkite-funded social workers and music
therapists worked within the following
Australian hospitals:
• The Children’s Hospital at Westmead, Sydney*
• John Hunter Children’s Hospital, Newcastle
• Monash Medical Centre, Melbourne*
• Peter MacCallum Cancer Centre, Melbourne
• Princess Margaret Hospital for Children, Perth
• Lady Cilento Children’s Hospital, Brisbane (formerly Royal Children's Hospital)
• Royal Children’s Hospital, Melbourne*
• Sydney Children’s Hospital, Sydney
• Women’s and Children’s Hospital, Adelaide *
A Guide for Grandparents of Children with Cancer was published in collaboration with the Kids Cancer Centre
Redkite is proud to collaborate and develop
important connections across the health, charity
and government sectors.
Camp Quality collaboration
piloting better Care Pathways
In 2014 we continued our collaboration
with Camp Quality, working together to
ensure children with cancer and their
families received important support.
Redkite Social Workers continued to
facilitate Parent Support Groups at Camp
Quality camps in nine venues across
Australia in 2014.
We also took our book club to these
camps, giving families access to books
that can offer support through cancer.
This collaboration continues in 2015.
Ensuring families have continuity of
support after returning home is the aim
of Care Pathways. This pilot program
was launched in 2014 by Redkite in
collaboration with Queensland-based
Lady Cilento Children's Hospital,
previously known as the Royal Children's
Hospital.
Care Pathways has been designed as
a best-practice model of care, aimed at
supporting families from hospital to home.
Redkite Social Workers continue to
work with families through their treatment
transitions. In collaboration with hospital
oncology specialists, this program creates
a seamless model for professionals
to assist families through this time of
transition and change.
working with CLIC Sargent and
Kids Cancer Centre
With the support of UK cancer charity
CLIC Sargent, Redkite has published
two children’s support books, Lucy has
a tumour and Mary has a brain tumour,
as well as the One day at a time series on
bereavement (see page 17).
With the Kids Cancer Centre at the
Sydney Children’s Hospital, we have also
made available A Guide for Grandparents
of Children with Cancer.
20
*denotes location where social worker positions are
funded only.
In addition, Redkite provided families with
essential services such as information,
support and counselling via email and
telephone, financial assistance, Red Bags
and Diagnosis Support Packs, and the
Redkite Book Club. We collaborated with
the hospitals and centres listed below in
2014:
A
•
•
•
•
•
Albury Base Hospital
Alfred Hospital, Melbourne
Alice Springs Hospital
Andrew Love Cancer Centre, Victoria
Austin Health, Melbourne
B
•
•
•
•
Barwon Health, Geelong
Bear Cottage, Sydney
Braeside Hospital, Sydney
Box Hill Hospital, Melbourne
C
• Cairns Base Hospital
• Calvary Mater Newcastle
• Calvary St John Campus, Hobart
• Campbelltown Hospital, Sydney
• Canberra Hospital
• Caritas Christi Hospice, Melbourne
• The Children’s Hospital at Westmead, Sydney
• Chris O’Brien LifeHouse, Sydney
• Concord Hospital, Sydney
E
F
G
• Epworth Hospital, Richmond
• Fremantle Hospital and Health Service
• Geelong Hospital
• Gold Coast Hospital
• Goulburn Valley Health, New South Wales
• Gosford Hospital
• Greenslopes, Brisbane
H
• Hervey Bay Hospital
• Holy Spirit Northside Hospital, Brisbane
I
• ICON Cancer Care – Adelaide, Auchenflower, Chermside, South Brisbane, Southport, Wesley.
J
L
• John Hunter Hospital, Newcastle
• Lady Cilento Children’s Hospital, Brisbane
• Latrobe Regional Hospital, Victoria
• Launceston General Hospital
• Lismore Base Hospital
• Liverpool Hospital, Sydney
M
• Mackay Base Hospital
• Mater Adult Hospital, Brisbane
• Monash Medical Centre, Melbourne
N
•
•
•
•
•
Nambour Hospital
Nepean Cancer Care Centre, Sydney
North Coast Cancer Institute,
Port Macquarie
Northlakes Health Precinct, Brisbane
North West Regional Hospital, Burnie
P
• Peter MacCallum Cancer Centre, Melbourne
• Port Macquarie Hospital
• Premion, Chermside, Queensland
• Prince of Wales Hospital, Sydney
• Princess Alexandra Hospital, Brisbane
• Princess Margaret Hospital, Perth
R
{
collaborations
• Active member of the Children’s
Charities Leadership Forum
• Active member of the Queensland
Children’s, Adolescent and Young Adult
Cancer Network
• Active member of the Victorian
Children’s Cancer Network
• Partnered with Kildonan to provide
financial counselling to families
•
•
•
•
•
•
•
•
•
•
Redland Hospital, Queensland
Robina Health Precinct
Rockhampton Base Hospital
Royal Adelaide Hospital
Royal Brisbane and Women’s Hospital
Royal Children’s Hospital, Melbourne
Royal Darwin Hospital
Royal Hobart Hospital
Royal Melbourne Hospital
Royal Prince Alfred Hospital, Sydney
• Member of the National Youth Cancer
Services Advisory Group
•
•
•
•
•
•
•
•
Sir Charles Gardiner Hospital, Perth
South West Health Care, Victoria
St George Hospital and Community Health Services, Sydney
St John of God Bunbury Hospital
St Vincent Hospital, Sydney
Sunraysia Cancer Resource Centre
Sutherland Hospital, Sydney
Sydney Children’s Hospital
conference participation
S
T
•
•
•
•
Tamworth Hospital
Tennant Creek Hospital
Toowoomba Base Hospital
Townsville Hospital
V
W
• Member of Cancer Council
Queensland’s Children’s Cancer
Task Group
• Participated in the Young Adult Cancer
Suvivorship Advisory Council for Cancer
Council NSW
• Part of the Cancer Institute NSW
communications documents working
party
In 2014, Redkite participated and/or
presented at the following conferences:
• Clinical Oncology Society of Australia (COSA) Cancer Care Coordination
Conference (March)
• Australian Centre for Grief and Bereavement Conference (March)
• Australia and New Zealand Children's Haematology/Oncology Group (ANZCHOG) Annual Scientific Meeting (June)
• Oncology Social Work Australia (OSWA)
Conference 2014 (July)
• National Conference of the Australian
Music Therapy Association (August)
• Very Special Kids, Melbourne
• The Australian and New Zealand Society of Palliative Medicine Conference (September)
•
•
•
•
• Clinical Oncology Society of Australia (COSA) Annual Scientific Meeting (December)
WA Cancer & Palliative Care Network
Wesley Hospital, Brisbane
Westmead Hospital, Sydney
Women's and Children's Hospital, Adelaide
• Wyong Hospital
• World Cancer Congress (December)
O
• ONTrac@PeterMac, Melbourne
21
{
Going the distance:
community of supporters
1
3
4
1. Sydney Swans AFL star Adam Goodes and Redkite
fans Olivia and Lilla help raise awareness for Redkite
2. Kiteman and friend Harri at a Family Day hosted by
the Fremantle Dockers 3. Traders dressed as divas
to raise funds for Redkite at the ICAP Charity Day 4. A
performance at the Finance Industry Community Aid
Program’s (FICAP) ‘Who Wants to be a RockStar?’
event, which benefitted Redkite 5. Winners at Redkite’s
Corporate Quiz in Victoria, which attracted business
leaders, celebrities and generous Redkite supporters
6. Sea 2 Summit 2 Sea competitors rode for Redkite
7. Flight Centre volunteers packed diagnosis support
packs for teenagers and young adults 8. Redkite hero
Ben competed in the 2014 Western Sydney Ironman for
Redkite 9. Molly held a high tea and cut her hair to raise
funds and awareness for Redkite 10. Magdalena Roze and
Adam Spencer at the Myer Stores Community Fund’s
Precious Metal Ball in support of Redkite 11. Amahli and
friends made lemonade and brownies to raise funds
for Redkite 12. Golden Ticket Raffle winner A. Reece
bought a ticket in support of Redkite and won entry to
all Qantas Credit Union Arena’s shows in 2015 13. Your
Safety Factory donated 10 cents to Redkite from every
pair of gloves sold 14. The dedicated 2014 Colour Ball
Committee at the Citrus Colour Ball for Redkite 15. JB
Hi-Fi's Change for Change program supported Redkite
16. Wallabies player Nick White visited rugby fan Kael at
Brisbane Hospital
6
22
Throughout 2014, the remarkable community of Redkite supporters
went the distance for children and young people with cancer. Redkite
receives no government funding and relies entirely on the generosity of
the community.
2
8
9
5
10
11
12
15
16
{
13
7
14
23
Going the distance:
{
As part of our community of supporters, our partners demonstrate
the power of corporate Australia to make a very real difference to
families facing their child's cancer.
– Jenni Seton, Redkite CEO
{
leading partners
{ 30+ years }
Since Redkite's inception, Herbert Smith
Freehills has acted as legal counsel for
Redkite on a pro bono basis and has been
a vital and generous partner, providing
ongoing legal work and advice across the
whole organisation.
{ 15+ years }
1
BOC is proactively involved as a leading
partner of the Cancer Journey Program.
The relationship with Redkite began in
1998 and continues with the dedication
and commitment of BOC staff throughout
Australia who volunteer at Redkite events
and assist in other fundraising activities.
2
3
4
1. Coles team members from Toowoomba Plaza celebrated their fundraising success for Redkite 2. Redkite Ambassador Georgie Gardner and CEO Jenni Seton were
delighted to thank Coles teams at Chatswood Chase 3. Coles employees showed their support for families affected by cancer in Mount Gravatt 4. Coles Meadow Springs
team members warmly invited customers to donate to Redkite at the checkout in Western Australia.
Since Australia Day 2013, Coles has been Redkite’s generous Premier Partner. Proud Coles team members
have warmly embraced the Redkite cause. In 2014, they continued to inspire their customers and
communities to come together in support of children and young people with cancer.
During 2014, customers were invited to buy
$2 donation cards at Easter and Christmas
that were displayed in store. Coles also
continued to generously donate 5 cents
from the sale of every loaf of Coles Smart
Buy and Coles Brand bread. In addition,
Coles store team members held creative
fundraisers ranging from head shaves
through to sausage sizzles and dress in
red days.
Through this incredible effort, Coles
raised $3.88 million during 2014 and played
a significant role in increasing awareness of
Redkite – critical to ensuring families know
Redkite is available for them. Our research
shows that 1 in 3 people in Australia who
have heard of Redkite have seen us in
recent Coles promotions.
24
Coles played a key role in enabling
Redkite to support an unprecedented
number of families in 2014. Funding from
Coles enabled the provision of:
• 16,000 hours of counselling and support across nine hospitals
• 1000 education and career support
sessions to help teenagers and young
adults build their best possible futures.
It is thanks entirely to Coles that this
new and much needed support was
established and is now available for
Australia’s young cancer survivors and
patients
• 47 scholarships to help teenagers and
young adults pursue their dreams
• 3500 family support booklets
• A phone translation service to ensure
families from diverse backgrounds can
access Redkite’s support
• More financial assistance for more
families
• More counselling and information on
our support line and extended hours of
availability
This significant contribution from Coles
has meant Redkite has been able to
continue tackling serious gaps in care for
children and young people with cancer in
Australia. We are grateful to the talented
and passionate Coles team, including their
engaged and passionate executive team,
for their unwavering support, passion and
immense generosity.
{ 5+ years }
Country Road has been the major partner
of Redkite’s Red Bag Program for over six
years, ensuring families receive practical
support in hospitals at the time of
diagnosis. The team from Country Road
provides corporate donations, in-store
promotions, staff fundraising, workplace
giving and volunteering activities.
{ 5 years }
JB Hi-Fi continues to
be Redkite's largest
workplace giving
partner. Their Helping Hands Program
and passionate team are instrumental in
making a significant difference to the lives
of young people with cancer.
Ernest Heine Family
Foundation
The Ernest Heine Family Foundation
has helped Redkite provide financial
assistance to families navigating the
difficult cancer journey across Australia.
The Foundation began supporting Redkite
in 2014.
Kinghorn Foundation
In 2011, the Kinghorn Foundation enabled
Redkite to launch Real Connect, an
innovative services expansion program.
With the Foundation’s ongoing generous
support and enduring commitment, in
2014 Redkite connected more families to
essential support than ever before.
Redkite was proudly nominated as
the charity partner of the Myer Stores
Community Fund’s annual Precious Metal
Ball in 2014 for the second year. Proceeds
from this Ball ensured 100 families
received essential support for a full year
of their cancer experience.
From top: Country Road
volunteers help pack
Redkite Red Bags. Jo
Kinghorn with Redkite
Music Therapist Verena at
Sydney Children's Hospital.
BOC staff at the Redkite
Corporate Quiz.
25
Going the distance:
major partners
{ 10+ years }
Crowe Horwath audits Redkite's finances
on a pro bono basis and ensures
compliance with accounting standards
and fundraising regulations. Crowe
Horwath staff also generously support
Redkite with various fundraising activities.
{ 5+ years }
Bankwest generously helped Redkite
reach more children, young people and
families through the Shout Out About
Redkite Program, with a corporate grant,
staff fundraising, workplace giving and
volunteering. Bankwest also supported
Redkite's Corporate Quiz events.
{
{
"SAP teams across Australia are proud to support Redkite as we
celebrate raising $1 million towards the Cancer Journey Program through
our partnership over the past six years."
– Tim Sleep, SAP General Manager NSW
supporting partners
{ 5+ years }
Generously supporting
Redkite's Cancer
Journey Program
since 2008, SAP and its committed team
has ensured more families have access
to essential financial, emotional and
education support services.
{ 15+ years }
{ 10+ years }
Boral has supported
Redkite’s Financial
Assistance Program
since 2012. Through
fundraising and
volunteering at events,
generous employees supported young
people with cancer in 2014.
Denton Family Trust
Johanna Sewell
Memorial Fund
Flight Centre Foundation
is a major partner of
Redkite's diagnosis
support packs for
teenagers and young
adults, ensuring essential
support is available at diagnosis.
{ 10 years }
Ronald Geoffrey Arnott
{5+ years }
Direct Group company, through
Innovations, provided 1750 food hampers
in 2014 to lighten the load for families over
the Christmas period. This is a program
they have generously supported for more
than five years.
Flannery Foundation
Foundation
Your Safety
Factory
supported
Redkite by
donating 10 cents from every pair of Ninja
gloves sold. Through this innovative
program, they ensured families received
Redkite's ongoing support.
{ 5+ years }
{ 5+ years }
The Flannery Foundation has generously
supported Queensland families with
emotional and practical support as they
face the impacts of cancer.
{ 5+ years }
As the founding partner
of Redkite's Exceptional
Needs Assistance
Program, the Ponting
Foundation has generously
supported families facing
extreme circumstances in addition to a
childhood cancer diagnosis.
From top: Flight Centre staff making "kites of hope"
for families facing cancer at the annual Flight Centre
conference. Participants representing Redkite at
SAP's annual golf day for Redkite.
sporting partners
{ 15+ years }
{ 5+ years }
{ 5 years }
26
27
Going the distance:
key supporters
CSL
Devine
Farrell Family Foundation / San Diego
Foundation
G W Vowell Foundation Limited
ICAP Australia Pty Ltd
Ironman Asia-Pacific
Jo Kinghorn
John Almgren AM and Yvonne Almgren
PPB Advisory Foundation
Santa Fe Wridgways
Sea 2 Summit 2 Sea
Sofitel Melbourne On Collins
TLE Electrical
W.M. Ritchie
trusts and foundations
Bailey Family Foundation
Beeren Foundation
Benmark Foundation Pty Ltd
Boleyn Foundation
Bowen Foundation
Brady Cancer Support Foundation Inc
Channel 7 Telethon Trust
Collier Charitable Fund
Corio Foundation
Danks Trust
Denton Family Trust
Ernest Heine Family Foundation
Farrell Family Foundation / San Diego
Foundation
Flannery Foundation
G W Vowell Foundation Limited
James N Kirby Foundation
Joe White Bequest
Johanna Sewell Memorial Fund
Kinghorn Foundation
Liangrove Foundation Pty Ltd
Marian & E.H. Flack Trust
Norman, Mavis & Graeme Waters
Perpetual Charitable Trust managed by
Perpetual
Ponting Foundation
R A Gale Foundation
Ronald Geoffrey Arnott Foundation
Scobie and Claire Mackinnon Trust
Stack Family Foundation
Stan Perron Charitable Foundation
Todd Family Foundation
William Angliss (Victoria) Charitable Fund
workplace givers
Australia Post
Bankwest
BHP
Bupa Australia Group
CGU
28
Chartered Accountants Australia & New
Zealand
Coles
Country Road
CSL
Department of Ageing, Disability & Home
Care Services
Devine
Ernst & Young
Flight Centre
Greenhill
Herbert Smith Freehills
JB Hi-Fi
Lion
National Australia Bank
Nextgen Distribution
SAP Australia and New Zealand
Sydney Opera House
Telcoinabox
Transurban
UXC Ltd
Wolseley Private Equity
Redkite acknowledges the support of the Australian
Charities Fund, ADF Employer Services, Charities
Aid Foundation, Goodcompany and United Way for
facilitating payroll giving partnerships.
committees
Autumn Shorn Committee
Eat Street Committee
Colour Ball Committee
GPS Gold Challenge
NSW Quiz Committee
QLD Quiz Committee
VIC Quiz Committee
WA Quiz Committee
WA Events Committee
Redkite ambassadors
Jude Bolton
Rob Carlton
Frank Coletta
Nathan Coulter-Nile
Ryan Crowley
Harry Cunningham
George Donikian
Georgie Gardner
Jack Hannath
Marcus Harris
Les Hill
Brett Kirk
Susanne Latimore
Brad McEwan
Tendai Mzungu
Myles Pollard
Tatafu Polota-Nau
Magdalena Roze
Rhyce Shaw
Adam Spencer
Tony Squires
Nick Suban
Jayde Taylor
regular giving
Redkite has a dedicated community
of regular givers, including Club Red
members who support children and
young people with cancer through
monthly donations.
Esther signed up to be a Club Red
member after seeing Redkite's TV
advertisement, which was created on a
pro bono basis and aired for free, over
Christmas 2013. “I had to get involved. I
went to Redkite’s website immediately
and signed up as a regular donor,”
she said.
Esther understands first-hand the
importance of emotional support
during this difficult time. “My family
nursed our mother through cancer,
and I remember how devastating
the news of mum’s diagnosis was. I
remember even the smallest gesture
making so much difference in helping
us cope.”
Club Red is just one form of regular
giving. Workplace giving also provides
Redkite with a regular, sustainable
income. Research shows employees
who are workplace givers are more
engaged, more motivated and feel they
are making a real difference in their
communities.
A company’s support for workplace
giving demonstrates its leadership
and organisational values, while
enhancing its reputation. It also
builds a positive team culture. Many
organisations match their staff payroll
giving donations, which provides an
opportunity to further celebrate
fundraising achievements.
{
{
"To all of you who have helped support Redkite, I would like to say a
very heartfelt thank you for all the work you are doing and for your
commitment to an extraordinary cause that makes a very big difference
in the lives of children and families facing cancer."
– Susanne Latimore, Redkite Family Ambassador
valued friends
Acuity Search
Terry Ahern
Robert Albert AO
Alibi Pictures
Anglican Church Grammar School
John Angus
ANZ Operations
Aquaverse
Ruth Armytage AM
AskU
Australian Plaster and Building
Accessories
Australian Reliance
Australian Turf Club
Azamara Club Cruises
Bendigo Bank
Craig Bolton
Alice Borde
James Bracey
Brand Council
Kim Breidahl
Brisbane Boys' College
Brisbane BMW
Ann-Louise Buck
Bupa Australia Group
Cable Beach Club Resort & Spa
Caulfield Grammar School
Cedars Tavern
Chartered Accountants Australia & New
Zealand
Vivien Chen
Nick Cheney
Crisp Ideas
Ian Crockett
Cruise Guru
Frances Cusack
Haesley Cush
Nathaniel Dean
Divine Chair Covers & Event Styling
Kim Do
Earth Catering
Joel Edgerton
Elgas
Ernst & Young
et Design Collective
Etihad Airways
Facebook
Sandra Falvey
Fermoy Wines
Anthony Field
Ben Fordham
Frame Set Match
Katherine Gatfield
George Weston Foods
Kris Giffin
Fay and Barry Gilbert
Jenny Gill
Lachy Gillespie
Scott Gooding
Tom Harley
Rhae Hooper
Hospira
Jarrod Hunt
I-Med Network
Kaillis Jewellery
Kennedy Foundation
Ellie Laing
Lighthouse Communications
Claire Lloyd-Prior
Lodge Jose Rizal
Jan Logan
Vic Lorusso
Love and Protect
Ben Madgen
Lawrence Magid
Susan Maple-Brown AM
Mark Matthews - Remarkable Music
Shane Mattiske
McMahon Mining Title Services Pty Ltd
Glenn Moat
Bruce Morgan
Morrison
Mia Morrissey
Carmelo Munzone
mX
My Mortgage Freedom
NAB Private Wealth (WA)
National Australia Bank Limited
John and Karin Nelson
nettletontribe
Network of Caring Australia
Nextgen Distribution
Shannon Noll
OMG Events
Joanne Palazzetti
Patersons Securities
Lisl Pietersz
Carmelo Pizzino
Pont3
Simon Pryce
Danny Psaros
Queensland University of Technology
Lou Raspa
Rising Sun Hotel
Paul Rogers
Rosendorff
Royal Freshwater Bay Yacht Club
Janice Ryan
Salisbury Hotel - Chris Petersen
Daniel Sankey
Ron and Lyn Sayers
Helen Sewell AM
Carol Sharbanee
Gemma Sharwood
Chris Shaw
Jane Simpson
Jack Singleton
Rosalind Smith
Joe Snell
Sofitel Brisbane Central
Kim and Colby Speare
Cheryl Speechley
Spices Catering
Simone Stark
Telcoinabox
The Age
The Sunday Mail
The Sydney Morning Herald
The Thomson Family
The West Australian
Vicky and Tom Todd
Travel the World
Tropfest
Tyrone Fire Protection
United Airlines
Unity Communications
Peter and Philippa V'landys
Vanilla Zulu - Melanie Townsend
Villa Sungai Bali
Virgin Australia
WA Kitesurfing Association
WA Racehorse Owners Association Gala
Awards
Emma Watkins
Philippa Weekley
Wheelton Group
Damian White
Mark and Joanne Willcocks
Tom Williams
Wink Models
Wolseley Private Equity
Jared Woods
Louis and Rhodita Zammit
29
Going the distance:
pro bono & volunteer support
Redkite is supported by many extraordinary people
who are dedicated to helping families affected
by cancer. These Redkite enthusiasts volunteer
their time in a Redkite office, at events, or provide
invaluable pro bono support.
Mike Porter
Mike Porter is the
Managing Director of
Unity Communications,
a media agency that
has been generously
providing pro bono
support by sourcing free media space for
Redkite since 2011. In 2014, Mike worked
with his vast media network and again
secured donated media space across free
and pay TV, print, outdoor and radio to the
value of approximately $1.6 million to help
build awareness of Redkite.
“We find that the more media
channels are engaged and
understand the work of
Redkite, the more favourably
they treat us. ”
Claire
Claire volunteers at
events; her first was
a music-a-thon when
we were still known as
the Malcolm Sargent
Cancer Fund for
Children. Claire is a
childhood cancer survivor, and she and
her family received support when Redkite
was still known as the MSCFC. She says
volunteering is a “really great way to
give back.”
“I have really fun memories
of all the Colour Balls and the
Corporate Quizzes. I think they
are really great events and it
is great to be part of such a
special charity. I am very lucky
to be able to do it.”
30
Brenda Burr
Brenda has been an
enthusiastic volunteer
for Redkite through
BOC for more than 12
years. She coordinates
many aspects of
BOC’s engagement
with Redkite’s Corporate Quiz, including
donations for auction, invitations and
volunteers on the night. Brenda also
inspires other fundraising events for
Redkite on behalf of BOC. When she
thinks about what keeps her volunteering
passion alive year after year, she says
it’s “feeling like I have made some
small contribution to such a wonderful
organisation. I have learned to value life
and every precious minute spent with my
family and friends.”
Christine Chong
Christine volunteered
as a cultural consultant
in 2014, attending a
training day for the
Redkite team as part
of a panel of experts
who helped us better
understand the experiences of migrants
to Australia to help us better support the
diverse range of families who may need
us. Christine brought her experience as an
oncology nurse in Malaysia.
“The workshop was inspiring
for me to see the support for
kids with cancer.”
In 2014 we
received pro
bono support
worth
$3.9m
800+
+
committed
volunteers
around Australia
donated
7157
hours to Redkite
governance and regulation
Redkite is committed to:
• Actively seeking and utilising innovative solutions to improve service outcomes and organisational efficiency.
• Evaluating the effectiveness of our work, undertaking continual process improvement and building on
past achievements.
• Delivering services and raising funds respectfully and with integrity.
• Being accountable to families who access our services and to Redkite’s supporters.
• Listening to and collaborating with donors, sector stakeholders and the families who access Redkite services to ensure quality support is provided where it’s needed most.
• Practising diversity, equity and inclusion as a foundation for all our work.
• Working closely with our donors, pro bono supporters and volunteers to keep operational costs to a minimum.
• Maintaining our positive, unified and professional culture.
• Creating a work environment that promotes Equal Employment Opportunity (EEO).
• Using Occupational Health and Safety policies and procedures to uphold a safe working environment.
The Board
Board committees
Redkite’s Board oversees and monitors
the management of Redkite and the
performance of the Senior Executive
Team. Board members meet at least six
times during the year and receive detailed
financial and operational reports from
management on a regular basis.
At the end of 2014, there were nine
directors. Directors are appointed for a
term of three years and for a maximum of
three terms. All Directors volunteer their
time and expertise to Redkite in support of
children, young people and their families.
The Board has established Board Committees to oversee particular aspects of Redkite’s
operations and administration. Each Board Committee operates under a charter
approved by the Board. These charters provide for external advisor members in addition
to Director members and are reviewed annually and updated as necessary. The charters
require that every committee includes at least one Director and that members have
suitable qualifications for the role. Each committee reports back to the Board on their
activities.
Remuneration Committee
• Ensures remuneration guidelines and policies are in place for the Chief Executive
Officer, senior executives and staff, and monitors implementation
• Comprised Geoff Brunsdon (Chairman), Jennifer Horrigan and Helen Sewell
• The committee satisfied the requirement to meet at least once during the year
Investment Committee
Board functions
• Reviews and approves Redkite’s
strategic plan and operating and capital budgets
• Appoints, guides and assesses
Redkite’s Chief Executive Officer
• Ensures the integrity of internal
controls, risk management and
management information systems
• Ensures appropriate delegations,
policies and procedures and compliance
with all relevant legislations and regulations
• Ensures financial viability, solvency
and sustainability
• Advocates for Redkite
• Ensures consultation and
communication with all stakeholders
regarding Redkite’s operations and
future direction
• Establishes and ensures appropriate investment and risk strategies for Redkite’s
general reserve fund, as well as the Johanna Sewell Bequest reserve fund, in
conjunction with the Board and external professional advisors
• Comprised Geoff Brunsdon (Chairman), Helen Sewell and external professional
advisor Don Stammer.
• The committee met five times during the year.
Risk and Audit Committee
• Monitors and oversees Redkite’s financial reporting, risk management and
compliance programs
• Comprised Bruce Morgan (Chairman), Geoff Brunsdon, Sarah Goodman and external professional advisor Jonathan Dooley.
• The committee satisfied the requirement to meet at least three times during
the year
Redkite is committed to risk management. An enterprise risk management
framework operates to enable the Board and management to continue identifying and
managing key risks.
Ethical standards and Code of Conduct
Board members, senior executives, staff and volunteers are expected to comply with
all relevant laws and the values of Redkite determined by the Board. This requires they
act with integrity, compassion, fairness, honesty and respect at all times when working
with children, young people and families affected by cancer and also with colleagues,
supporters and other stakeholders.
31
Going the distance:
our Board & networks
Board members
Bruce Morgan
Chairman
Bruce Morgan
is Chairman of
Sydney Water and
a Director of Caltex
Australia Ltd, Origin
Energy Ltd, the
University of NSW
Foundation and the
European Australia
Business Council.
He was formerly
the Chairman
and Partner of
Pricewaterhouse
.
Coopers (PwC).
Outgoing board members
Sarah Goodman
Sarah Goodman
is currently
an Executive
General Manager
at the Australian
Prudential
Regulation
Authority. She has
17 years’ experience
as a voluntary
Company Director
of charities and
other not-for-profit
enterprises, and has
also been Company
Director of several
commercial
companies.
Jennifer Horrigan
Jennifer Horrigan
is Chief Operating
Officer at Greenhill
Australia. She is also
a non-executive
Director of APN
Funds Management
Limited. Jennifer
has 15 years’
experience as a
leading adviser
to corporations
on financial
communications
and investor
relations.
Ross Pinkerton
Professor Ross
Pinkerton is the
Director of Cancer
Services Group
and Queensland
Children’s Cancer
Centre, Children’s
Health Queensland
Hospital &
Health Service in
Brisbane. He also
holds the position
of Professor of
Oncology at the
University of
Queensland and is
Chair of Queensland
Paediatric
Haematology
Oncology Network.
Mark Rigotti
Mark Rigotti is the
Joint Global Chief
Executive Officer
of Herbert Smith
Freehills. Prior to
this, Mark ran a
leading corporate,
capital markets
and fundraising
practice for 15 years,
spanning Australia
and the United
Kingdom. Mark is
a member of the
Business Council of
Australia.
Adam Spencer
Adam Spencer is a
well-known author,
media personality
and long-term
ambassador for
Redkite. Adam is
also patron of a
number of sciencerelated events
and programs and
is the University
of Sydney’s
Ambassador for
Mathematics and
Science.
Founder
Alumni (Board and Regional Councils)
Sylvia Darley OBE
Clive Austin AM
Ron Bennetts
James Bishop
Robert Dalgleish
Peter Davies
John Durkan
Alan Good
David Gray
Jo Hind
Kathy Hirschfeld
Lesley Koenig
Alison Lansley
Bill Lennon
John Levey
Sheila MacLennan
Neil Matthews
Mary McGowan
Jeff Mews
Judith Mulholland
Robert Mulholland
Tony Newton
Hon Justice Robert Nicholson AO
Dr Peter O'Regan
Mark Palmer
John Pickering
Jeanne Rockey AM
Sue Rowell
Kevin Watson AM
Patrons
Tonya McCusker
Marina Prior
Her Excellency, the Honourable Kerry
Sanderson AO, Governor of Western
Australia
Lady Valery Stephen
Dame Kiri Te Kanawa DBE
Richard Tognetti AO
Barry Tuckwell AO OBE
David Williamson AO
John Buchanan
Professor Arthur Clark AM
John Curro AM MBE
Dr Richard Divall OBE
The Earl of Portarlington
Professor Henry Ekert AM
Dr Robert Every AO
Mark Johnson AO
Chris Masters PSM
32
Geoff Brunsdon
Outgoing Chairman
John Durkan
David Hind
Helen Sewell AM
Regional councils
Western Australia Regional Council
Geoff Brunsdon
is a Director of
Wentworth Group
of Concerned
Scientists and
Purves Environmental
Custodians,
Chairman of IPE
Limited, APN Funds
Management
Limited, Sims
Metal Management
Limited and MetLife
Insurance Limited.
He is also a member
of the Takeovers
Panel.
John Durkan is the
Managing Director
of Coles. Previous
to this he was Chief
Operating Officer
and Merchandise
Director at Coles. He
also spent 17 years
with UK retailer
Safeway Stores,
and was Chief
Operating Officer
with Carphone
Warehouse. John
resigned from the
Redkite Board on 29
April 2014.
“What a privilege
it has been to serve
as a director of
Redkite and to
have seen firsthand the positive
impact the support
this organisation
provides on the
lives of children
and young people
with cancer.
The strength of
the families as
they support
their children,
grandchildren
and brothers and
sisters is truly
inspiring. Working
with Redkite
staff who are so
dedicated has
enriched my life. ”
"It’s been humbling
to be part of
Redkite. My eyes
have been opened
up to the incredible
resilience of
families and
children when
facing their worst
nightmare. My
thanks to the
Redkite team
who every day
are making a
difference to
the health and
wellbeing of so
many families and
children dealing
with cancer.
Redkite has a
great future and
I will continue to
stay close to its
progress."
David Hind is Chair
of Barefoot Power
Pty Limited. He is
Director of External
Relations and
Adjunct Associate
Professor at the
University of
Sydney’s School
of Chemical and
Biomolecular
Engineering, and the
former Managing
Director of BOC
South Pacific.
“People are
amazing especially
when coping with
extreme adversity.
It has been a
privilege to work as
a board member
and with the
wonderful Redkite
team in helping to
provide practical
support to the
children, young
people and their
families through
their journeys and
as they prepare for
the next phases of
their lives.”
Helen Sewell is
the former Chair
of Perth College,
former Executive
Director of an ASX
listed company
and Director of
The McCusker
Foundation for
Alzheimer’s Disease
Research. Helen
was responsible for
the construction
of Australia’s first
specialist cancer
treatment centre
for adolescents at
Princess Margaret
Hospital in Perth.
She was awarded
a Member of the
Order of Australia
in 2010.
"I am so very
grateful for
having had the
opportunity to work
with the wonderful
Board and
dedicated staff of
Redkite. They are
exceptional, giving
people who care
intensely about
the essential help
Redkite provides
to children, young
people and their
families. I am
passionate about
the work that
Redkite does, and
will continue to
support it in any
way I can."
Alan Pavisich (President)
Ian Crockett
Barbara Di Labio
Karen Fleischer
Neil Hackett
Gabor Hernadi
Elizabeth Macknay
Andree McIntyre
Dr Marianne Phillips
Rosalind Smith
New South Wales Regional Council
Shaun James (President to June)
David Giffin (President from July)
Dr Richard Cohn
Andrew Finlayson
Mark Gold
Roger Hamilton
Ron Hirsch
Anna McMurtrie
Michael Porter
Victoria Regional Council
Alison Lansley (President to March)
Kristoff Keele (President from April)
Jodi Geddes
Stuart Harker
Duncan Russell
Jonathan Sharp
Owain Stone
Queensland Regional Council
Grant Sparks (President)
Inma Beaumont
Michelle Bond
Tony Collins
Jonathan Dooley
Dr Helen Irving
33
Going the distance:
our dedicated team
Senior Executive Team
Jenni Seton,
Chief Executive Officer
Jenni has been the Chief
Executive Officer of
Redkite for 18 years. During
this time, she has been
instrumental in developing
innovative, needs-based
cancer services. Jenni
has been key to Redkite’s growth and
development through fundraising,
corporate relationships and service
provision from the days as Malcolm
Sargent Cancer Fund for Children and its
transition to Redkite in 2005.
Jenni’s move to the not-for-profit
sector came after several years of
management in accounting practices.
She was previously the Director of Public
Relations and Fundraising with the
Australian Red Cross ACT.
Tania Baker
General Manager Community and
Partnerships
Tania's position as General
Manager Community and
Partnerships in 2013 and
2014, followed nearly 15
years of close connection
with the organisation as a
volunteer and supporter.
Tania was responsible for leading the
teams working across donor
development, corporate partnerships,
community fundraising and events. She
previously worked in management roles in
the event industry for organisations
including George P Johnson and Arinex.
Monique Keighery
General Manager Marketing and
Partnerships
Monique has been with
Redkite for eight years, the
last four as General
Manager, Marketing and
Partnerships. Monique is
responsible for leading all
Redkite’s marketing and brand activity,
strategic corporate and donor
partnerships and major new business
development.
34
She brings extensive experience from
both not-for-profit and corporate sectors
in marketing, fundraising and stakeholder
communications with organisations
including the Australian Red Cross, The
George Institute for Global Health
and ING.
Rachael Clifford
General Manager Finance and Operations
Rachael has been with
Redkite for almost eight
years, starting as an
Assistant Accountant,
before stepping into a
Financial Controller role.
She is currently the General Manager of
Finance and Operations. Rachael is
responsible for all finance and
administration across the organisation,
risk management, HR, information and
technology, and leads major process
improvement projects.
Rachael began her career in the corporate
sector, where she gained valuable
financial management experience, and
her aim was to bring these skills to the notfor-profit sector.
Nicole Schleicher
General Manager National Services
Nicole joined Redkite in
February 2014 as General
Manager National Services
and is responsible for the
development, delivery
and quality of all the
services we offer, encompassing financial
assistance, information and counselling,
education and career support, practical
help and research and evaluation. Nicole
has brought with her over 23 years'
management experience in not-for-profit
organisations. She has played leading
roles at The Benevolent Society, Wesley
Mission, Baptist Community Services and
The Smith Family.
2014 financials
insights from members
of our Services Team
Jo
Redkite Social Worker
“I am inspired on a daily basis by
the young people and the families
that I work with. Their openness,
honesty and attitude continues to
inspire and humble me. To be able
to walk with these families along
their journey is a privilege and an
amazing part of working at Redkite.”
Luke
Education and Career Support Specialist
“I have the amazing opportunity
to assist young people in building
the vision of their future, and to
plot out their education and career
options. I believe in the importance
of navigating career choices and
know how this can have a significant
impact on a young person's future.”
Nathan
National Manager, Hospital and
Community Based Support
“It's a great privilege to be invited
into the worlds of the young people
and family members we work with.
We work to offer space to discuss
their thoughts, fears and hopes. We
help to identify their strengths and
the resources they have to manage
as best they can. I'm continuously
inspired by the resilience and
concern for others shown in the most
difficult of circumstances.”
Due to Redkite's generous community of supporters and
our unwavering commitment to efficient and effective
operations, we were able to direct 33% more funding to
the delivery and development of essential family support
services in 2014 over the previous year. Notably, we delivered
tailored education and career support to teenagers and
young adults, delivering our first full year of this important
support. In addition, we provided 62% more information and
counselling support (excluding in-hospital care) and reached
26% more families with essential financial help.
There was a continued focus on keeping administration and fundraising costs down in
2014. Administration accounted for just 9% of funds raised and our direct fundraising costs
accounted for only 6%, a slight decrease on 2013 from 7%.
It is critical that families can easily access the support they need and it is for this reason
building awareness of Redkite and the support we can give remained a key organisational
priority in 2014. We delivered a highly successful multi-channel advertising campaign with
promotions spanning TV, cinema, radio, online and outdoor locations – all made possible by
over $2 million in pro bono support. High quality content created for this campaign resulted
in a 9% increase in awareness of Redkite across the national population and, notably,
an 8% increase in understanding that Redkite supports children and young people with
cancer. This was achieved by increasing expenditure on promotion and profiling from 2% of
expenditure in 2013 to just 3% in 2014.
Our focus on sustaining and building a diverse revenue base remains critical to ensuring
we can maintain the higher level of support we are now delivering to families. Redkite
appreciates and respects the ongoing support of our generous individual donors, loyal
corporate partners, dedicated event sponsors and attendees, passionate community
fundraisers, keen volunteers and the committed trusts and foundations that have extended
their care to families facing cancer. We secured a 9% increase in income during 2014 with a
significant contribution being donated by our Premier Partner, Coles. Ongoing support from
all of our supporters including Coles has allowed us to start addressing some of the most
acute gaps in support for children and young people with cancer and their families
in Australia.
At the end of 2014
Redkite had 68 full and
part-time team members
based in Adelaide,
Brisbane, Melbourne,
Perth and Sydney.
35
Going the distance:
2014 financials
income
income statement
Bequests and donations
Corporate partnerships
Trusts and foundations
Community fundraising
Events
12 months to
31 December 2014
12 months to
31 December 2013
10,704,396
9,824,797
Revenue from fundraising activities
$10,000
Other revenue
'000
$8,000
Family grants and services provided
$6,000
Fundraising costs 377,476
(6,829,091)
(5,142,012)
(327,911)
(337,668)
Employee expenses (3,307,537) $4,000
$2,000
0
582,532
2008
2009
2010 2011
2012
2013
2014
(3,134,754)
Depreciation and amortisation
(29,495)
(29,758)
IT and communication expenses
(90,375)
(86,546)
Rent, property and insurance expenses
(275,146)
(293,193)
Other expenses
(359,134)
(270,400)
68,239
907,942
Net surplus from continuing activities
expenditure breakdown
Promotion and profiling
Notes to the accounts:
1) Redkite actively seeks opportunities for pro bono services and gifts in kind for all expenses: fundraising, services
to children and families, and administrative costs. These gifts are not reflected in the financial statements above.
Approximately $3.9m was received in pro bono services during 2014.
2) Revenue from fundraising activities includes revenue from events which is net of direct event revenue. Gross revenue
from events was $851,903 (2013 $850,000 ) with costs of $345,986 (2013 $329,889).
3) Redkite does not receive government funding, fundraise on the street or cold call. 4) Net gain on revaluation of investments for 2014 was $191,548 (2013 $929,746) for a total comprehensive surplus of $264,833 (2013 $1,837,688)
Administration
Fundraising (including direct and indirect costs)
Service programs
$10,000
'000
$8,000
$6,000
$4,000
$2,000
0
36
2008
2009
2010 2011
2012
2013
2014
37
Going the distance:
2014 financials
balance sheet
As at
31 December 2014
$
Assets
As at
31 December 2013
$
Cash and cash equivalents
3,181,280
4,278,545
Receivables
42,862
74,602
Other
379,930
267,373
Total Current Assets
3,604,072
4,620,520
155,127
165,674
Plant and equipment
Financial Assets10,369,080
7,547,915
Non Current Assets10,524,207
7,713,589
Total Assets
14,128,279
12,334,109
National and NSW office
Level 8, Tower 1, 1 Lawson Square
Redfern NSW 2016
PO Box 3220,
Redfern NSW 2016
Tel: (02) 9219 4000
Fax: (02) 9280 1518
Queensland and Northern
Territory office
Level 3, 80 Petrie Terrace
Brisbane QLD 4000
PO Box 2224
Milton QLD 4064
Tel: (07) 3087 4750
Fax: (07) 3087 4799
Victoria and Tasmania office
7/71 Victoria Crescent,
Abbotsford VIC 3067
PO Box 1221
Richmond North, VIC 3121
Tel: (03) 9066 0566
Western Australia and
South Australia office
liabilities
Short term payables
1,264,279
701,880
Deferred revenue
4,153,360
3,182,937
Short term provisions
255,997
271,796
Current Liabilities 5,673,636
4,156,613
Lower Ground Floor,
229 Stirling Highway,
Claremont, WA 6010
Tel: (08) 6188 2900
Fax: (08) 6188 2949
Long term provisions
57,264
44,950
Non Current Liabilities
57,264
44,950
Total Liabilities 5,730,900
4,201,563
Net Assets
8,132,546
8,397,379
Equity 8,397,379
8,132,546
Notes to the accounts:
1) Deferred revenue is specific purpose revenue received for agreed ongoing service delivery and development and is carried forward, as per
funding agreements with donors
You can reach us wherever
you are in Australia on
1800 REDKITE
(1800 733 548)
redkite.org.au
info@redkite.org.au
facebook.com/
redkitesupporters
If you would like further information, full audited accounts are available on request. 38
39
"Your help and support is priceless. Just to know
that you care about our children and us parents
is so amazing."
– Carmela on Facebook, February 2014

going the distance

Transcription

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