Coldwell Banker

Coldwell Banker
#1 IN COLORADO
In Colorado, Coldwell Banker is a family of
professionals dedicated to creating
exceptional real estate experiences for our
customers and communities through the
passionate delivery of
truly remarkable service.
We pledge to promote a fun, fulfilling and
Our Commitment…
respectful environment, one that is open to
change and innovation, providing personal
growth opportunities for all.
We pledge to deliver truly
remarkable service.
Welcome to Coldwell Banker Residential Brokerage
NUMBER ONE IN COLORADO
As the number one real estate company in Colorado
and throughout the United States, Coldwell Banker
Residential Brokerage represents hundreds of buyers
and sellers throughout the state and across the nation,
every day.
Our powerful connections, together with our
unmatched marketing resources, make it easy to see
why no other company is better equipped to give your
home the most competitive possible exposure and
deliver more potential buyers to your front door. We’re
proud so many people put their trust in us and we look
forward to proving our reputation with you.
Coldwell Banker has 16 convenient locations servicing
the front range of Colorado.
One out of every nine homes sold
in the United States involves a
Coldwell Banker Sales Associate.
Where Home Begins…
The Selling Process
YOUR PERFECT PARTNER
Come Soar With Us…
1. Colorado’s Market
Leader
2. America’s Top Brokers
•Unparalleled Marketing Exposure
•Global Connections
•International Reputation
•Local Community Involvement
Helping Others…
It’s What We Do
Your Agent’s
Commitment To You
WE SET THE BAR. THEN RAISE IT.
As a full-service Sales Associate, your
Coldwell Banker Residential Brokerage professional
will handle the complexities of your transaction so
you have peace of mind throughout the process.
Here is a look at the duties your Sales Associate will
perform on your behalf…
Expert Guidance
• Provide a marketing strategy, a competitive market analysis
and recommend an appropriate list price for the sale of your
property
• Market your property to buyers and other Agents utilizing all
possible, appropriate methods
• Make recommendations as to staging, potential repairs and
cleaning your property, in order to make your home more
attractive to buyers
• Suggest quality professionals, including attorneys, handymen,
stagers and inspectors
• Guide you in making informed decisions leading to a
satisfactory sale
• Present and respond to all offers in a timely manner
• Negotiate the best price and terms possible, always keeping
your specific needs in mind
Responsiveness
• Act in good faith at all times
• Obey your instructions
• Return all calls and emails promptly
Accounting
• Receive and monitor all earnest money
• Receive and deliver all documents in a timely manner
Loyalty
• Place your interests above all others
• Keep your personal information strictly confidential
Disclosure
• Ensure that all parties in the transaction
are fully informed about any material
facts that may affect the transaction
The Selling
Process
Where Buyers Come
From
While buyers use a variety of
information sources to learn
about homes for sale in their
target neighborhood, we know
that the vast majority will
discover your home with the
assistance of a real estate
professional and the Internet.
That is why Coldwell Banker
Residential Brokerage offers a
powerful combination of expert
real estate representation and a
dominant Web presence.
Evaluating the Competition
PRODUCT VS. COMMODITY
Product
Commodity
Seller establishes price
Direct relationship to advertising and
marketing of product
Seller establishes value
No relationship to advertising
Example: Gardenburger spent 2/3 of
its advertising budget on SuperBowl
ad and created an overnight success
Example: Have you ever seen an ad
for the sale of gold or IBM stock?
The traffic previewing your home during
the first 21 days on the market
When the home is first introduced to the marketplace and we have created a perception of value, we will see the heaviest
traffic. These buyers are our best buyers. Why? Because they are already working with the broker population, they are
typically seasoned buyers, they have seen all of the inventory, they may have lost other homes in multiple bid situations, and
they are typically prepared to step up to the plate and make an offer. If the positioning has created a sense of urgency where
more than one buyer wants the property, they will be asking the questions, “What will it take to get this house?” and “What do I
have to do to take it off market?”
After the first week we will begin to see the traffic taper off. These buyers do not have that same sense of urgency the first
wave of buyers had. They are not as excited, and these buyers are asking the question, “I wonder what this
property is worth.” By the time we enter the third week of marketing, the showings will have dropped off
dramatically. These are buyers just entering the market and not ready to make decisions—they are not
educated, nor experienced in the process. They have just started their home search adventure.
Strategic Pricing
for the Best Exposure and
Results
Marketing Matters
EXPECT THE BEST
Every Listing.
Everywhere. Every Day.
Until It’s Sold…
What Makes Our Marketing Different…
The Coldwell Banker exclusive marketing system is designed for sellers who understand the power of effective property
marketing, something which Coldwell Banker is famous for. Your Coldwell Banker real estate professional is backed by
the finest team of marketing specialists trained to complete each step ensuring your property receives the
maximum exposure.
Our Exclusive Marketing Tools Include:
• High Quality Professional Grade Photography – It all starts with great images
which is why we will arrange to have one of our preferred photographers
capture 20 high quality, professional-grade images that best showcase your
home for
primetime
marketing
advertising.
• A Professionally
Produced
30 and
second
TV Spot and YouTube Spot –
Your home will be seen by millions of potential buyers on TV
Saturday mornings at 7 am following 9News on Channel 20. We’ll
also post it as a YouTube video and stream it online 24/7 on the top
real estate websites in the world.
• A Featured Advertisement in Colorado Homes & Lifestyle Magazine CH&L is
mailed to 32,500 paid subscribers and read by nearly 97,000
readers
(per issue) as well as more than 14,000 online viewers. Each
subscriber
has an average net worth of $1.6 million! Studies show
that 34%
of CH&L readers plan to buy or build a home in the next 18 months.
No other Colorado publication offers you access to this
critical
mass and
demographic. It’s no wonder Coldwell Banker sells
more homes than any
other real estate company in Colorado.
What Makes Our Marketing Different…
The Coldwell Banker exclusive marketing system is designed for sellers who understand the power of effective property
marketing, something which Coldwell Banker is famous for. Your Coldwell Banker real estate professional is backed by
the finest team of marketing specialists trained to complete each step ensuring your property receives the maximum
exposure.
• Just Listed Announcement Cards – We will produce and mail a professional quality
“Just Listed Card” to 50 homes surrounding yours announcing to friends and neighbors
your home is on the market. Direct mail is an “age-old” favorite that gets results.
• Property Brochures – We will design and professionally print a gorgeous full color, UV coated
property brochure that is sure to surpass your expectations and establish your home as a
must-see property.
• CB Mobile Brochure is our exclusive alternative to the “traditional” brochure – Thanks to our
cutting edge smart phone technology, CB Mobile Brochure sends a text message directly to any
prospective buyer’s mobile device packed with information, including HD quality photographs and
streaming video all in a matter of seconds. Best of all, as your Realtor, I get a text message
notifying me a buyer is interested as well.
• ePostcard Announcing Your New Listing – Through our exclusive CB Direct Connect contact
management system we will quickly send your listing to other real estate Agents and hundreds of
prospective buyers via email. Your property’s information can be quickly sent and exchanged,
increasing your opportunity to get your home sold.
• “Showcase Enhanced” on the World’s #1 Website, Realtor.com – No other website gets more traffic than
Realtor.com, and with our exclusive “enhance” technology, your property will get the increased traffic
it deserves. With tools like “Showcase Enhance” we make it easy to market and list your property
until it is sold.
Unmatched Social Network
CONNECTING SOCIALLY WITH TODAY’S BUYERS
Coldwell Banker Residential Brokerage is the most followed real estate company in social media and for good reason—
we have an impressive array of social media tools designed to engage, entertain and connect with today’s home buyers
and drive those leads directly back to our websites, further exposing your property. Our social network includes:
www.coloradohomestyle.com
twitter.com/ColdwellBankrCO
facebook.com/CBColorado
linkedin.com/in/cbmarketingwest
gplus.to/CBMarketingWest
pinterest.com/CBColorado
youtube.com/coldwellbanker
youtube.com/CBRBColorado
Forever blazing the trail,
Coldwell Banker was the first national
real estate brand to launch their own
YouTube channel, Coldwell Banker On
Location™, which now has more than
2.3 million video views worldwide.
Our Exclusive Websites
ColoradoHomes.com
ColdwellBanker.com
ColdwellBankerPreviews.com
We Set the Bar And
Then We Raise It…
Where Do Coldwell Banker Listings Appear?
Everywhere
Through Web
syndication our listings
are featured on more
than 600 websites
around the globe.
Driving More Buyers
to Your Home…
Rapid Response Technology
TIMING IS EVERYTHING
Step 1. Your property is exclusively marketed on the top-rated real estate websites.
Step 2. Potential home buyer finds your property online and requests additional information.
Step 3. The Coldwell Banker HOMEBASE intouch system is activitated and captures the lead.
Step 4. HOMEBASE intouch notifies your Coldwell Banker Agent in a matter of seconds.
Step 5. The Coldwell Banker Agent contacts the consumer directly to deliver
rapid response service.
When surveyed, 93% of
buyers felt a Sales
Associate’s speed of
response was very
important—second only
to their knowledge of the
buying process.
Before we changed how the industry looks at technology, almost half of the online inquiries made to
Sales Associates went unanswered. It is our guarantee that a Coldwell Banker Residential Brokerage
Sales Associate will respond to buyer inquiries within 15 minutes—now, that’s service.
#1 in Relocation
Market Share
RELOCATION AND REFERRAL SERVICES
Coldwell Banker Residential Brokerage has access
to relocation buyers through our unsurpassed
network, helping to bring more buyers to your listing
than any other brokerage.
More Than Twice the Size of the Nearest Competitor
We do this through:
•
More than 85,000 Sales Associates and
3,100 offices in 51 countries worldwide
• We are the principal broker for Cartus
Relocation, the largest relocation company
in the world
• Serves over 50% of Fortune 100 companies
• Moves more than 140,000 customers
annually
• Well-qualified relocation buyers with
relocation benefits that are pre-approved
and ready to buy now
• Corporate relocation departments of some
of Colorado’s largest companies
Source: The Relocation Intelligencer, LLC – March, 2010, White Paper #8
About Coldwell Banker
WE NEVER STOP MOVING
History of Coldwell Banker
What happens
when all the very
best real estate
companies come
together…
Largest Real Estate
Company in Colorado
AS SEEN IN THE DENVER BUSINESS
JOURNAL
For Internal Use Only.
Your Partner to the World
YOUR BUYER COULD BE ANYWHERE. THAT’S WHY WE’RE EVERYWHERE.
Here’s a look at how the
top five brands truly fared
on the RealTrends
Top 500.
Global presence:
•51 countries
•3,100 offices
•Over 100 years providing real estate
services
•$152.9 billion in sales volume in 2011
No Other Real Estate
Company Does
More…
Coldwell Banker Cares – Colorado Shares
As the leading real estate company in Colorado, it is our pleasure and commitment to give back to our local
communities. Each year, we donate tens-of-thousands of dollars, truckloads of food, clothing and school
supplies; plus, we volunteer our time and resources to help the less fortunate in our community. Our
commitment to touch as many lives as possible and help make a difference in our own neighborhoods along the
Front Range is all part of our ongoing dedication and testament that Coldwell Banker Colorado Cares!
Handling the Details…
Resources
MAKING REAL ESTATE EASY
Power of Three
Coldwell Banker Mortgage
Coldwell Banker Mortgage is ranked in the top 10 nationally
for loan origination with a focus on customer service.
This is a mortgage company proud of its competitive rate
structure and low closing costs programs.
Using the latest technology further enhances their history of
quick loan approvals, often delivered in 48 hours!
Make your home buying experience easier from start to finish
and gain an advantage over other buyers by getting a same
day loan decision in as little as 20 minutes.
Coldwell Banker Home Protection Plan
Help sell your home faster and for more
money with a home warranty
Guardian Title
Our excellent title company partner is known for their
exceptional personal service provided with the utmost
technical efficiency. They provide full title and escrow
services for residential, commercial, new construction,
refinance, REO and short sale transactions. Serving
Colorado real estate buyers, sellers and Agents since
1995.
Their strength and stability is provided
from 15 Colorado convenient
locations.
Setting the Stage for Your Home
• Unify the accent pieces and details in your home
• Replace old lampshades, bedspreads and bath towels and coordinate
matching area rugs, pillows and candles throughout all rooms
• Try to make a child’s room minimally personal and make sure it is safe
• Always test your doorbell to be certain it is in good working order
• Move your best pieces of furniture toward the front of each room and your
least attractive pieces toward the back
• Hang all pictures on the low side and hang mirrors across from windows that
get a lot of light or have a view
• Set your dining room table for a decorative appeal
• Place plants and fresh flowers in rooms to add vibrancy and freshness. Use
big, bright or bold accessories to draw attention to important areas of the room
• Try not to be present when potential buyers are viewing your home. If you
are present, keep conversation to a minimum
Rachael Boling Photography • Linda McDougald Design | Postcard from Paris Home
Making the Magic
Happen
Rachael Boling Photography • Linda McDougald Design | Postcard from Paris Home
Preparing your home for showings:
•Open drapes and curtains before prospective buyers arrive. Make certain the temperature is comfortable
•Turn on all lights, especially at night, to highlight your home’s amenities
•Set your dining room table for a decorative appeal
•Keep pets out of the way temporarily unless they are quiet and well behaved
•Playing very soft background music is acceptable, but blaring stereos, radios, televisions will impede discussions
•Never apologize for the appearance of your home. After all, it’s been lived in. Let your Coldwell Banker Agent react to comments
•Plan on vacating during showing period. Potential buyers may feel like intruders and hurry through your home if you are there
#1 in Colorado…Again
14 CONSECUTIVE YEARS
2011 DOLLAR VOLUME
AND UNITS SOLD
Denver Business Journal “The List” May 4-10. April 2011, RISMedia’s Real Estate “The 2012 Power Broker Report”
The Real Estate Leader Since 1906
Coldwell Banker Residential Brokerage Offices
BOULDER
2700 Canyon Blvd., Suite 200
Boulder, CO 80302
303.449.5000
DEVONSHIRE-FORT COLLINS
2120 Milestone Drive, #200
Fort Collins, CO 80525
970.223.2300
PARKER
18801 E. Mainstreet, Suite 250
Parker, CO 80134
303.841.5263
COLORADO SPRINGS
2075 Research Parkway, Suite B
Colorado Springs, CO 80920
719.550.2500
EVERGREEN
30810 Stagecoach Blvd., Ste #101
Evergreen, CO 80439
303.674.6667
PUEBLO
503 N. Main Street, #103
Pueblo, CO 81003
719.550.2500
CONIFER
25997 Conifer Road, Suite #C
Conifer, CO 80433
303.816.7500
FORT COLLINS
702 W. Drake, Bldg A
Ft. Collins, CO 80526
970.223.6500
SOUTHEAST METRO-DTC
8490 East Crescent Parkway, Suite #100
Greenwood Village, CO 80111
303.409.1300
DENVER CENTRAL
600 Grant Street, Suite 900
Denver, CO 80203
303.320.5733
LONGMONT
1707 N. Mainstreet, Suite 500
Longmont, CO 80501
303.772.7478
SOUTHWEST METRO-HIGHLANDS RANCH
9088 S Ridgeline Blvd.,
Highlands Ranch, CO 80129
303.779.9501
DENVER WEST
141 Union Blvd., Suite 200
Lakewood, CO 80228
303.980.1177
LOVELAND
100 West 29th Street
Loveland, CO 80538
970.667.2707
ColoradoHomes.com
303.409.1500
DEVONSHIRE-CHERRY CREEK
200 Fillmore Avenue, Suite 300
Denver, CO 80206
303.758.7611
NORTH METRO
2861 W. 120th Ave., Suite 200
Westminster, CO 80234
303.235.0400