Details - Columbus Region

MODE ANNUAL MEETING AGENDA
11:30 a.m.
Networking and lunch
11:55 a.m.
Welcome and review 2015 activities
Jim Schimmer, 2015 President
12:05 p.m.
Presentation of 2016 Slate of Directors and Slate of Officers
Jean Carter Ryan, Nominating Committee
12:15 pm
Remarks
Paul Benedetti, 2016 President
12:20 p.m.
Presentation of 2016 Programming
Joe Henderson, 2016 Programming Chair
12:25 p.m.
Presentation of 2016 Program of Work
Kenny McDonald, President & CEO, Columbus 2020
12:55 p.m.
Closing Comments
Paul Benedetti, 2016 President
WHAT A WAY TO START OFF 2015!
The Before
Shot of
Eric
Phillips….
The after shot…
MODE
2015
Annual
Meeting
In February we had our annual Retreat at
Muirfield… it was so much fun no one took pictures
(this is from 2013)…
But we worked really hard during
the day, and at night…
Well, as with all other previous MODE retreats, what
happens there, stays there….
In March, our first program was a visit to Honda in
Marysville– it was my first flight on the MODE
presidential jet…
In June we went to Hilliard and learned about
Privately Assessed Clean Energy projects (PACE)
and Energy Special Improvement Districts (E-SIDS).
In June and July I had a little medical problem, flatlined, and the board had to take over for me. Thank
you guys.
In August we heard from Hinda Mitchell president of
Inspire PR Group about how to deal with the media
on controversial issues.
Amelita Mirolo Barn in U.A.
In September we went out to Madison County for
the Farm Science Review….
In November, it was time to party and celebrate…
MODE 2016 SLATE OF OFFICERS
2016 Proposed Slate of Board of Directors and Officers
Mid-Ohio Development Exchange (MODE)
To be elected at MODE Annual Meeting January 2016
Board of Director Appointments - 1 Year Terms
 Colleen Gilger, City of Dublin
 Bob Lamb, Delaware County
Board of Directors Serving 3YR Terms Expiring on 12/31/2018
 Jason Bechtold, City of Westerville
 Joe Henderson, City of Upper Arlington
 David Kell, Madison County
Board of Director Appointments for Ex-Officio Board Members – 1 Year Terms
 Patty Huddle, Columbus 2020
 James Schimmer, Franklin County
 Quinten Harris, City of Columbus
Board Officers – 1 Year Terms
 President:
 Vice President:
 Secretary/Treasurer:
 Immediate Past President:
Paul Benedetti, Logan County
Jason Bechtold, City of Westerville
Zach Woodruff, City of Whitehall
Jim Schimmer, Franklin County
As a reminder, MODE Board members serve staggered terms with different members up for election each
year.
MODE 2016 SLATE OF OFFICERS
If the individuals proposed by the MODE Board Nominating Committee are elected, the 2016 Board of
Directors would be comprised of the individuals listed below with the associated terms:
Board of Director Appointments - 1 Year Term Expiring on
12/31/2016
•
Colleen Gilger, City of Dublin
•
Bob Lamb, Delaware County
Board of Directors Serving 3YR Terms Expiring on
12/31/2018
•
Jason Bechtold, City of Westerville
•
Joe Henderson, City of Upper Arlington
•
David Kell, Madison County
Board of Directors Serving 3YR Terms Expiring on
12/31/2016
•
Jean Carter Ryan, Columbus-Franklin County Finance
Authority
•
Jeff Harris, City of Worthington
•
Paul Benedetti, Logan County
Board of Director Appointments for Ex-Officio Board
Members – 1 Year Terms
•
Patty Huddle, Columbus 2020
•
James Schimmer, Franklin County
•
Quinten Harris, City of Columbus
Board of Directors Serving 3YR Terms Expiring on
12/31/2017
•
Zach Woodruff, City of Whitehall
•
Sean Hughes, City of Delaware
•
Anthony Jones, City of Gahanna
Board of Directors Appointment for Ex-Officio Board
Member – Regional ED Representative - 3YR Term
Expiring on 12/31/16
•
Eric Phillips, Union County Economic Development
Partnership
2016 MODE PRESIDENT
Paul Benedetti
CEO
Logan County Chamber of
Commerce
2016 MODE PROGRAMMING
Importance of Economic Development Strategies
March 17, 2016, 3:00 PM – 5:00 PM
Location: Ice Miller, 250 West St., #700, Columbus, OH
43215
JobsOhio/OEDA Mid-Year Briefing
July 15, 2016, 10:00 AM – 2:15 PM
Location: Marriott Dublin, 5605 Blazer Pkwy, Dublin, OH
43017
Best Practices: Reuse of Shopping Centers
April, 2016 – more information to come
Location: TBD
Boeing and Licking County Economic Development
September 15, 2016, 11:30 AM – 1:00 PM
Boeing Facility, 801 Irving Wick Drive West, Heath, OH
43056
The Sports Pavilion and Automotive Research Complex
(SPARC) Development Project [Tentative]
May 19, 2016, 11:30 AM – 1:00 PM
Location: SPARC, 1155 West Mound St. Columbus, OH
43223
BrewDog Brewery
November 17, 2016 – more information to come
Location: BrewDog Brewery, 96 Gender Road Canal
Winchester, OH 43110
Workforce Development & Evening Networking at Columbus Economic Development 411
Clippers Game
December 2, 2016, 8:00 AM – 1:30 PM
June 24, 2016, 5:00 PM – 6:30 PM, Game at 7:15 PM
Location: The Ohio Union at Ohio State University
Location: Huntington Park, 330 Huntington Park Lane,
Columbus, OH 43215
*All events, dates, times and location are subject to change. Check www.mid-ohio.org for registration
links. Sponsorships are available for monthly MODE programs. If you have any questions about
programming or sponsorship please contact Program Chair, Joe Henderson at
jhenderson@uaoh.net
MODE ANNUAL MEETING
January 21, 2016
2016 – WHERE ARE WE?
BROAD PICTURE
IN THE REGION

Stock market is volatile worldwide

3.6% unemployment

Strong dollar (exports likely lower)

2014 and 2015 were the two best

Oversupply of oil and gas (1-1.5 MBD)
years of economic activity for job,
 $26 oil / $1.89 avg. gas price

79th consecutive month of economic
investment and wage growth

expansion

CEO optimism is wavering
Continued pressure to recruit and
retain workforce

Record levels of foreign investment
interest (pipeline)
TIMELINE
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2015 RECAP
$2.19+
112
BILLON
PROJECT
INVESTED
ANNOUNCEMENTS
7,000+
NEW JOBS
CREATED
50+
71 EXPANSION/RETENTION
37 ATTRACTION
4 REDEVELOPMENT
BUSINESS
MISSIONS
9 COUNTRIES | 26 DOMESTIC MARKETS
57
FIRST
TIME
VISITS
10-YEAR GOALS
Generate 150,000 net new jobs
Generate $8 billion in new capital investment
113,634 as of November 2015
Pace: 194,801
$7.08 billion as of December 2015
Pace: $11.80 billion
Raise personal per capita income by 30 percent
Earn recognition as a
leader in economic development
17 percent increase as of December 2014*
Pace: 46 percent
*Data lags approximately 18 months
No. 2 “best in class”
regional economic development organization
-Development Counsellors International
F-O-C-U-S
Generate Opportunities
Build Capacity for Growth

Surface projects through direct and
indirect outreach to local companies


Assist local companies to grow and
compete globally
Ensure that we have alignment and
that we have local and regional
strategies and goals

Prepare local product (SITEOHIO,
redevelopment initiatives,
infrastructure)

Build a client focused customized
workforce recruitment and training
system

Protect and improve the business
environment

Target market leading, growing
companies all over the world.

Help local tech companies to grow
and scale

Market and promote the market to
position it for consideration
WE HAVE TO BE BETTER THAN EVER
OVERALL GOALS/METRICS
Goals
 Maintain a pipeline of 150 active projects

Conduct 350 local business interviews
 Includes 100 global trade and investment
interviews and 50 foreign trade referrals

Generate 60 first time visits from qualified projects

Pipeline 50/50 expansion/new attraction

Pipeline 40/60 FDI/domestic
Outcomes
 Generate 135 qualified attraction project leads

Generate 135 qualified existing industry project leads

Close 120 projects

Estimated yield: 5,000 jobs / $1B of new capital
investment
EXISTING INDUSTRY
DIRECT OUTREACH = OPPORTUNITIES AND INTELLIGENCE

Expansions down as proportion of
total PROJECT pipeline

Surfacing opportunities requires
outreach and visitation

Columbus 2020 - JobsOhio contract
requires minimum number of existing
industry visits

Columbus 2020 seeking strong
commitment from local partners in
2020 to reconstitute BRE

Columbus 2020 will assist and
support (research/support)
EXISTING INDUSTRY

Goals
 Hold two industry roundtable events
 Produce a Regional Resource Guide
 Conduct two training sessions re: existing industry outreach
 Publish four supply chain research papers

Product Development
 SITEOHIO – pursue certified sites in all areas/counties
 REDEV program – identify 4-5 key redevelopment opportunities
NORTH AMERICA

Use of third party companies to supplement project identification and qualification and to
drive appointments for missions (U.S. and Canada)

Increased opportunities to attend industry events/conferences to gain exposure to
targeted industries and to stay current

Missions focus on the West Coast and Northeast: San Francisco, Seattle, Los Angeles,
Boston, Philadelphia and New York

Leverage JobsOhio events and contracts for lead generation and exposure

Re-engage with location professionals
 Two visits to major consultant markets: Chicago, New York, Dallas and
Atlanta/Carolinas
 Consultant and corporate real estate conferences

Increase frequency and quality of our content marketing strategy (ongoing
monthly/quarterly emails, etc.)

Fully leverage our corporate partners/supply chains
GLOBAL TRADE AND INVESTMENT

Continue to focus on the following international markets for foreign investment:
 Western Europe (UK, Germany, Italy)
 Japan
 China

Focus on trade markets:
 Mexico
 Canada
 China

Increase domestic travel focused on international relationships and multipliers

Enhance digital and web content for international consumption

Better align and leverage partners, investors and the regional international network

Continue to develop export network and programming
2016 TRAVEL CALENDAR
January
Canada
Italy
China
Detroit
Southeast USA
February
California
Texas
New York
Tennessee
March
Illinois (2)
Florida
Georgia
Louisiana
California
Washington
UK
April
China
Indiana
Canada
New York
California
Germany
May
Rhode Island
California
Colorado
Japan
Illinois
June
Missouri
Florida
New York
Washington, D.C.
Michigan
July
Illinois
Arkansas
August
Illinois
September
Florida
Missouri
Illinois
Mexico
Canada
October
New York
New Jersey
China
Pennsylvania
Illinois
November
Georgia
Germany/Italy
California
Washington
December
Japan
California
Colorado
Industry Conferences
Health IT
Consumer Packaging
Food Production
Logistics
Site Selection Consultants
PROJECT MANAGEMENT

Develop and refine the proposal/response packages

Increase familiarity and communication with local product and assets

Continue to build best in class client hosting strategies and processes

Enhance the active project related travel plan – stay in front of the big opportunities

Add new project management professional development programming

Elevate working relationship w/ JobsOhio PM through emphasis on communication, jointpreparation and partnership

Enhance LEDO visibility and familiarity to Columbus 2020 activities, PM process,
portfolio, site/real estate preparedness, site visits, etc.

Increase project opportunity through expanded private sector investor engagement
(proactive engagement, BRE strategies, etc.)

PM/Research strategy and communication; integrate Research into client presentations
and site visits when applicable

Emphasize importance and relevance of “net promoter” concept through client hosting,
investor engagement, business travel, etc.

Hire a Customized Workforce Recruitment and Training Coordinator
INTEGRATED MARKETING PROGRAM
Advertising
Advertising
Social Media
Media
Relations
columbusregion.com
Email
Direct
Direct Mail
Mail
Collateral,
Collateral,
Reports,
Reports, and
and
Publications
Publications
MARKETING METRICS
Website

Visits – total, new, organic

Pages per visit

Time on site

Bounce rate

Conversions (downloads,
e-signups, etc)
Advertising

Impressions

Click-through rate

Interactions

Partner engagement
Earned media

Placements

Quality of placements
Owned media

Follower growth

Engagements (mentions, RTs)

Clicks on posts
Direct mail and email

New subscribers

Open rates

Click-through rate
INVESTOR RELATIONS
Private
 Meet with and renew all completed five year pledge investors (130)
 Solicit 25 key funding prospects
 Conduct 10-12 in-service sessions with multipliers (banking, legal, accounting, staffing firms)
 Conduct five industry sector update briefings
 Raise $300,000+ in new revenue for Columbus 2020
 Three investor updates and ED411
Public
 Support LEDO’s strategic plans/resource development
 Meeting with several BOD (counties/cities)
 Attend annual meetings
 Mayors/managers meetings (2)
 State delegation meetings (2)
 Colleges/Universities (13 colleges/universities)
 Marketing
 Career Placement
THANK YOU
Columbus 2020
150 S. Front St., Suite 200
Columbus, OH 43215
columbusregion.com | 614-225-6063
MODE ANNUAL MEETING AGENDA
11:30 a.m.
Networking and lunch
11:55 a.m.
Welcome and review 2015 activities
Jim Schimmer, 2015 President
12:05 p.m.
Presentation of 2016 Slate of Directors and Slate of Officers
Jean Carter Ryan, Nominating Committee
12:15 pm
Remarks
Paul Benedetti, 2016 President
12:20 p.m.
Presentation of 2016 Programming
Joe Henderson, 2016 Programming Chair
12:25 p.m.
Presentation of 2016 Program of Work
Kenny McDonald, President & CEO, Columbus 2020
12:55 p.m.
Closing Comments
Paul Benedetti, 2016 President