December 2004

Transcription

December 2004

Midwest
PRESORTED STD.
U.S. POSTAGE
PAID
SAUK CENTRE, MNPERMIT NO. 46
Disc Jockey News
DECEMBER 2004
Postmaster:Addresscorrectionrequested
Covering Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, Wisconsin
Thelittleconventionthatcould
The Midwest Association of Professional
Disc Jockeys held their
third annual convention
in Bloomington on November 7th, 8th and 9th.
Disc jockeys from
around the country made
their way to Minnesota
for this three day convention.
A few seminar topics
included a look at the cost
of doing business, advertising ideas, wedding
show ideas, and an introductions to Mitzvahs.
The Grand Prize winner on Tuesday afternoon was Ron Ruth of Kansas City. Ron
won a $1000 matching funds gift card at
NorthernLightFX. Ron (center) is pictured
with Ben Stowe (left)
from NorthernLightFX
and the Master of Ceremonies of the convention,
Bill Hermann.
Here are some comments from this yearʼs
attendees:
“I had never been to
one of the conventions,
and after last weekend
I plan to be at everyone
from now on. I went home
excited to be in this profession again, and roaring to entertain.” --Kelly
Samples, Fantasia Mobile
Sound & Light.
“Once again we learned so much from
the great speakers. I think the light bulb has
finally clicked on after listening to Mr. Ferrell
speak and weʼre ready to start on a new path
for our business.” --Liz Lunzer, CD Express
Entertainment
“The content was great as well as the
speakers and the timing of them. We have
ʻRECHARGEDʼ and are ready to move
forward again. You were superb hosts, we
were in want of nothing.” --DJ Drew &
Karen
“I just wanted to thank the whole
group that put their time and effort into
the conference. I was just at my first
wedding expo this weekend and felt much
more prepared thanks to Markʼs ʻtool
Free
boxʼ of information. I met a lot of great
new people and I canʼt understand why
someone would not want to be a part of
such a great organization. I walked around
the expo, while my wife covered the booth
during a slow time, and promoted MAPDJ
to all the D.Jʼs that were not a part of our
organization. What a great chance to meet
vendors, get great advice, and of course meet
a lot of fabulous people. I already raised
my rates for next year (although not quite to
Markʼs $1200 level yet) but I feel confident I
will be there soon.” --Dean Downs, Dean-OMite Entertainment.
Inside this issue:
Page 3: Dude Walker
Page 4: Harvey Mackay
Page 5: Jeff Richards
Page 6: Mike Walter
Page 10: Kyle McPeck
Page 10: Ask The Tech
Page 11: John C. Maxwell
Page 13: Music Charts
Page 14: Jeffrey J. Mayer
Page 15: MAPDJ Convention
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PAGE 2 • Midwest Disc Jockey News • DECEMBER 2004
Midwest
Disc Jockey News
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Phone: 320-285-2323
Fax: 320-285-5264
Published by The Disc Jockey News
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Bill Hermann 612-327-5919
Bill Lage 612-387-1900
Dude Walker 218-790-2024
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Midwest Disc Jockey News • DECEMBER 2004 • Page 3
Who Are We, What Are We & Where Are We Going
By Dude Walker
Over the past few years, and most
noticeably over the past few months Iʼve
had the opportunity to witness a change
in the buying focus of most clientele. I had
the chance to talk to several mobile disc
jockeys, most recently at the 2004 MAPDJ
Convention in Minneapolis, Minnesota.
Potential clients seem more rushed and
willing to pit decades of experience against
someone they know that is just getting
started as a mobile disc jockey.
The
shocking reality is when you ask who this
person they know works for, in most cases
there is no prior training involved.
About a month ago I had a couple of
high school students approach me while
setting up for a homecoming dance to show
me their new business cards. I commented
on how nice the cards looked and asked
them how long theyʼve been djing. Their
response, “we donʼt have any gear yet.
We are just handing out business cards and
weʼll rent a system if we get a gig. We have
tons on music in our computers.” WOW!
That must be one heavy hard drive!
The most noticeable problem with
these young and entrepreneurs is the use of
PROFESSIONAL to describe their service.
How on earth can you be a professional
without any prior experience?
The
rampant overuse of terms that over promise
and under deliver the services we provide is
damaging the mobile disc jockey industry
as a whole. The search for the perfect catch
phrase, sound bite or industry term to gain
a competitive advantage over competition
is out of control.
Webster defines professional as:
1. somebody whose occupation requires
extensive education or specialized training
2. somebody who is engaged in an
occupation as a paid job rather than as a
hobby
3. somebody who shows a high degree
of skill or competence
Next, letʼs look at occupation:
1. the job by which somebody earns a
living
Lastly, letʼs look at what Webster says
about a hobby:
1. an activity engaged in for pleasure
and relaxation during spare time
Now, letʼs explore a few suggested
definitions to help categorize who and what
disc jockeys really are.
Professional DJ: A person that pursues
a full-time career as a mobile disc jockey. A
person that has the ability to earn a living as
a mobile disc jockey without the assistance
of an outside source of revenue (job).
Hobbyist DJ/Part-time DJ: A person
that engages in the activity of mobile djing.
Pinto Novelty Co.
2118 Ave. X
Brooklyn N.Y. 11235
718-332-8131 or 800-854-8490
Fax 718-332-8141
www.pintonovelty.com
WHOLESALER NOW IMPORTER
YMCA PARTY KITS AND SANTA HATS STILL AVAILABLE
Of all your glow in the dark products and party good giveaways
Specials for the month of December
12 tubes of 8” bracelets $29.95 + $8.95 shipping
(4 of each color yellow, blue & green)
100 individually wrapped 6” glow in the dark sticks
$49.95 + $8.95 shipping
(all with string in assorted colors)
Also on sale all month fold up limbo poles
$10.00 each or 3 for $24.99 + $6.95 shipping
It pays to call PINTO NOVELTY!
1-800-854-8490
A person that cannot earn a living solely as
a mobile disc jockey without the assistance
of an outside source of revenue (job).
This is a billion dollar industry; with
the least claiming they are the same as the
best. Itʼs no wonder that potential clients
seem confused and rushed when they are
contacting disc jockeys for information.
We have a responsibility to self regulate
terms and quality...before it is imposed
upon us.
There are many secrets to becoming
a professional disc jockey. The hardest
concept for most mobile disc jockeys is
the world beyond the performance. In
more simple terms, the actual event is the
smallest portion of what we do as disc
jockeys.
Roughly, only about 25% of the time
involved with each event is actually
involved in performing for the event.
Clients, on the other hand expect to pay
for the performance and nothing else. Why
is that? Because non-professional disc
jockeys do not charge for prep time. Mobile
disc jockeys would become enraged if they
heard their competition was referring
to them as inferior, yet these same disc
jockeys prove it everyday in their price.
“What we attain to cheaply, we esteem to
lightly” - unknown ....hmmm
Professional disc jockeys, from the
moment they wake up to the time their head
hits their pillow are focused on their career.
Professional disc jockeys do not need to
take time off from another job so they can
do a gig. Professional disc jockeys include
their prep time and production costs into
their price.
More attention is being paid to the
mobile disc jockey industry everyday. The
Economic Census Bureau has created an
industry classification to track the economic
impact of mobile disc jockey entertainers.
When you have an industry that is 60,000
disc jockeys strong and an extremely small
percentage are reporting information to
the Economic Census Bureau, curiosity is
raised.
Members of the mobile disc jockey
industry; you have the opportunity right
now to shape your future and become active
in what degree you will be regulated in the
future. The days of successfully operating
off radar as a mobile disc jockey are
coming to an end. I encourage every disc
jockey to either join or form an association
to build a better future.
We canʼt expect clients to respect what
we, as disc jockeys, can do for them if we
cannot respect each other or ourselves.
There’s no place in business for these 4-letter words
By Harvey Mackay
There are certain four-letter words
that have no business in business. Many,
in fact, are bad for business -- so bad that
using them may determine whether you
stay in business.
No, weʼre not really talking about
profanity here; thatʼs a given. These
are everyday words that really smart
people eliminated from their vocabularies
long ago. Let me share some of the
most offensive. Iʼve even used them in
sentences so that you can avoid these
common mistakes.
Canʼt, as in “We canʼt do that” or “You
canʼt expect us to meet that deadline.”
Your customers come to you because
they think you can do what they ask. If
you truly cannot produce what theyʼre
asking for, be honest but then help them
find someone who can, even if itʼs your
competition. Theyʼll remember that you
went the extra mile to make them happy.
Busy: “Iʼm too busy to do that now” or
“Iʼll call you when Iʼm not so busy.” The
last thing your customers want to know is
that they rank at the bottom of the food
chain. It is acceptable to say that you will
need a few days to do the job right, or that
youʼll knock off a few bucks in exchange
for their patience. It is never okay to imply
that they arenʼt as important as all your
other customers.
Bore: “This project is such a bore”
or “Donʼt bore me with the details.”
Unemployment is boring. Try to find
something to love about every job or
project you do. Otherwise, find a job
you love. Life is too short to be bored or
boring.
Same: “Weʼve done it the same way
for years” or “Same old, same old.” If
youʼve been doing something the same
way for years, itʼs a good sign youʼre
doing it the wrong way. Maybe itʼs time
to find a new and better way to do it.
People change. Technologies change.
Your customers arenʼt asking you to dye
your hair purple and wear your kidʼs jeans.
But their businesses change and theyʼre
looking to you to follow (or lead). You
should question why youʼre still doing
things the same way.
Safe: “Letʼs play it safe.” Safe is
important in baseball, but in business you
must be prepared to take some risks. The
scary part about taking risks is that they
donʼt always work, but Iʼll take a good
calculated risk any day of the week over
the boring, same, safe way. Sometimes
itʼs risky not to take a risk. To triple your
success ratio, sometimes you have to triple
your failure ratio.
Rude: No sentence example needed
here. There is never, ever, ever an excuse
to be rude to a coworker, customer, or a
stranger on the street. Youʼre staking your
name on your behavior, and you donʼt want
your name to become a four-letter word.
Mean: Your lawyer should be mean.
Your tennis serve might be mean. You
canʼt afford to be mean. You are dealing
with customers whose business and
referrals will determine where your kids
go to college and what kind of retirement
you can look forward to. If that doesnʼt
make you nice, I donʼt know what will.
Isnʼt: “That isnʼt my job.” Maybe
your job description doesnʼt include every
last chore thatʼs required to finish a project,
but someone has to do those things. You
need to take your turn. Along the way,
you just might find yourself becoming
invaluable for your diverse job skills or
your particular expertise. Never pass
up the chance to do something new, just
because you think youʼre too good. The
further you climb up the ladder, the further
down you can fall. Itʼs important to have
secure footing on each rung.
Fear: “I fear that we may be moving
too fast” or “My biggest fear is that we
canʼt do this” only demonstrate one
fact: you havenʼt done your homework.
Common sense, thorough research, and
sound advice should allay your fears to
a reasonable level. Knowing what is
acceptable risk should help too. If your
biggest fear is that rain will ruin an outdoor
promotion, plan something inside. If you
fear your suppliers will keep you from
meeting a production deadline, find a more
reliable supplier. Take charge.
Last: “Nice guys finish last.” I
consider myself a nice guy, and I hate to
finish last. But Iʼve had to lose a few times
in order to win the next round. Iʼve learned
something from every last-place finish.
Mackayʼs
M o r a l :
Sticks
and
stones
can
break your
bones,
but
these fourletter words
will hurt your
business.
Reprinted
with permission
from
nationally
syndicated
columnist
Harvey Mackay, author of the New York
Times #1 bestseller “Swim With The
Sharks Without Being Eaten Alive,” and
the new book “We Got Fired!...And Itʼs the
Best Thing That Ever Happened to Us.”
Starting From Scratch
By Jeff Richards
“Starting from Scratch” is a monthly article
that will help those of you just starting out in
the disc jockey business. Todayʼs subject: What
kind/style of disc jockey do you want to be?
You will need to decide which category of disc
jockey you wish to be. Each category can be
broken down further. Some disc jockeyʼs cross
over category styles, while some stick to just
one. Each style has itʼs highlight and pitfalls
and Iʼll tell you about those.
1) “Scratch disc jockey” A scratch disc
jockey will use two turntables and a microphone
(sounds like a possible song) to create a
completely fresh and unique sound for each
performance. Vinyl records are the tool of the
scratch disc jockey, but with todayʼs technology
this scratch method can also be achieved using
compact discs. By using two turntables the disc
jockey can have one record playing with the
basic song and a second record that he will use
to “scratch” with. Using the fingertips the disc
jockey will stop, start, and shift back and forth
very quickly one or both of the records to create
that “scratch” sound. You can mix, match or
blend together different artists, styles of music
and beats to create your own mix of a song. No
two mixes are the same.
HIGHLIGHTS: Scratch disc jockeyʼs go
over big in clubs with the fast pace and heavy
beat- driven sound. Each song is unique to the
disc jockey and can be very exciting for the
listeners. Scratch disc jockeyʼs typically donʼt
L
i
g
h
t
i
n
g
A
m
p
s
bring in a large light show or all the extras that
add atmosphere to the event. The performance
is very high energy and includes mostly fast
paced dancing. Some disc jockeyʼs will work
as a team, one mixing while one or more will be
rapping.
PITFALLS: Due to the older crowd that
makes up your average wedding group very
few weddings ask for scratch disc jockeyʼs.
The sound quality is a disadvantage to using
turntables and vinyl records. While these
were the top quality equipment in the 70ʼs and
80ʼs, they pale in comparison to compact discs
and mp3 players. To be a scratch disc jockey
you really need to have a talent and an ear
for beat mixing. You need to be very creative
and imaginative. It takes a lot of practice and
constant honing of your craft. It is much harder
then it looks!!!! For those of you who scratch
mix, I applaud you and your wonderful talent!
2) Classic Wedding disc jockey: I consider
myself and most mobile disc jockeyʼs to be in
this category. A classic mobile disc jockey has
a set up of a couple cd players, amps, mixing
board, mics, compact discs and some form of
a light show. I think of it as bringing the club
to the people instead of the people going to the
club. The disc jockeyʼs job is to provide not just
music for the event but to be the focal point of
the entertainment and keep the party exciting for
all those of all ages who attend. Depending on
the event, you may have to teach dances, make
important announcements, create and host fun
games, and most important, KEEP THE DANCE
FLOOR FULL!!! Classic wedding disc jockeyʼs
can do more events than just weddings. You can
do private, corporate and school dance events.
There is Bar/Bat Mitzvahs, birthday, anniversary
and so many other events you can do. It is best
to choose one or two and specialize in them to
concentrate your best efforts and performances.
HIGHLIGHTS: It can be the greatest feeling
at the end of an event when the bride and groom
and guests tell you what a wonderful job you
have done. The better you get the more money
you can charge, the more money you charge the
bigger the profits. As you progress in quality
and performance value, the more you will
personally get out of each event. You will be in
DEMAND!
PITFALLS: If you are like me (and I know
I am) I continue to buy more and more stuff
to add to my show. More lights, more extras,
more music more everything. The more you
buy the more you will have to haul the more
you will have to pack and unpack at each event.
Personally, I love to have all the extra stuff
because I believe it really adds to the atmosphere
of the event. But this does increase your set up
and tear down times, which lowers your hourly
wage and cuts into the profits. The purchase of
all the extra things will also effect your bottom
line so pay close attention to your spending!
3) THE DIGITAL disc jockey. The disc
CD Players
jockey of the future is the digital disc jockey.
While using a computer/laptop everything
you need is now on mp3 and hard drive. This
technology is still very new and exciting and
is developing at a fast pace. Using the touch
screen or a mouse you can control everything
from play lists, programming, mixing, dubbing,
and your light show. There are programs that can
start, stop, fade, mix and run your event without
you even being near your computer screen. This
gives you more time to be out on the dance floor
performing for and leading your audience. With
the hard drive you can have literally every song
ever recorded at your fingertips. Just “click” and
program your entire show in a few moments.
The digital disc jockey is the next step on the
evolutionary scale, and donʼt be a left behind
like the crow-magnum man. The industry
is turning, the audience is listening and they
are now starting to ask about the digital disc
jockey.
HIGHLIGHTS: Just a few of the many
highlights include less equipment to haul,
easier and faster programming of the event,
larger music selection and SIMPLICITY!!!!!
Everything is just so much easier to control and
properly operate.
PITFALLS: It can be very expensive to
change over from what we use now to a digital
system. There are so many new and different
programs to choose from finding the best one
Starting continued on page 7
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The Q Corner, Where Quality Meets Quantity
By Mike Walter
Last month we talked about some ways
to find potential talent, or as I like to call
it, “where to fish.” Once youʼve made that
phone ring, the next step is just as essential.
Itʼs important to weed out the people who
came across well on the phone but donʼt really have the potential and itʼs also important to whet that personʼs appetite enough
so they want to come aboard and start
giving up their weekends to work for you.
Iʼve always had the philosophy that if you
could project a potential DJ candidate two
years into the future and show them how
cool this career is once you get established
that youʼd have people banging down your
door to work for you. Only problem is that
technology has not yet been perfected. So
itʼs up to you to “sell” them on the fact that
this is a cool way to make great money.
And when I say “sell” thatʼs what I
mean. Because you have to clear a very
high psychological hurdle with young
people once they realize that you want
them to work EVERY SINGLE SATURDAY. What, I canʼt lay on the beach
all day? What, I canʼt party with my
friends? What, I canʼt go see my favorite
band? Letʼs face it, youʼre doing your job
well when youʼve recruited outgoing, fun
loving people. Well, outgoing, fun loving
people like to go out and have fun. So itʼs
incumbent upon you to show them early
on that a Mobile DJ career can be fun too.
And instead of going out and spending all
their money, when they DJ, they actually
make money.
So how do we do this? Well, first off, I
suggest you forgo the traditional interview
process. Have an “Open House” where
you can meet five, ten, even fifteen people
at once. This will save you time, plus itʼll
allow you to “sell” this job a lot more.
When we start placing ads, we also set
two evenings aside for open houses. We
have a warehouse as part of our office
(which is used for in house showcasing
and training) so thatʼs where we hold these
events. But before I moved in here, I just
called a banquet hall that I had a good relationship with and held it there (the only
time they charged me was in the middle of
the summer when they had to turn their Air
Conditioning on.)
We start off with our sound system
playing cool new music and our lighting
system doing some colorful sweeps and
effects. It makes quite an impression on
these young people to see and hear what
they normally only see and hear in a nightclub.
As they enter the room they are given
an application. Side one is your basic
employment application asking for name,
address, phone number and email. We also
have space for references and to tell us if
they have any DJing and/or performance
experience. On the backside of the application, I have fifteen questions that are
aimed at finding out how much the candidate knows and listens to music. Questions
like, “If I turned your car on right now,
what radio station is tuned in?” and “what
was the last CD you bought?” are combined with more objective questions like,
“Name the four members of the Beatles.”
One thing I always make note of at
these Open Houses is who shows up early.
Tardiness is a big no-no in our company
(and it should be in yours) and if someone
is late before they have the job, how are
they going to act once they are hired?
When the room fills up, I start out the
presentation by showing our demo video.
The video is a four minute piece filled with
happy dancing DJs and happy dancing
clients. It was made to sell our DJ service
to our clients but I find it also sells the job
to the candidates. They see us dancing
around and enjoying our job and thatʼs the
impression I want them to have.
After the video, I have about a ten minute presentation, where I explain the job itself, the pay and the opportunities that exist
within my company. I also give them tips
on how to succeed and move up the ladder
at Elite Entertainment. While I am speaking, a power point presentation highlights
the points I am making. Once I am done, I
open up for Q&A.
After I have detailed the job to the
candidates, I invite them onto the stage
for a “preliminary” training. I teach them
how to open the trays on a typical dual CD
player, plus how to cue and do a simple
segue. My goal during this phase of the
night is two-fold. First, I want to impress
them with the gear. Itʼs like going for a
test drive. For many people, just getting to
touch a mixing board is impressive enough.
I also want to find out their “learnability.”
There are some people who you just show
something to once and they pick it up. And
on the opposite end of that, some people
need things
explained a
hundred different ways
before they
catch on. If a
person is going to get to
emcee status
with me, Iʼll
be teaching
them a lot
along the way
so a personʼs
learnability
is extremely
important for
me.
The Open House can be a great way
to meet numerous candidates at once and
impress them all with the “coolness” of
DJing.
A
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Nightclub & Bar
February 27 - March 2, 2005
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Third Monday of even Month
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WeDJ.Com Cruise
January 9, 10, 11, 12
http://www.wedjcruise.com
Winter NAMM
January 20-23, 2005
http://www.namm.com
Mobile Beat DJ Convention
February 22-24, 2005
http://www.mobilebeat.com
LDI Conference 2005
November 7-13, 2005
http://www.ldishow.com
DJ Cruise
November 11-17, 2005
http://www.djcruise.com
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information to us at event@discjockeynews.com
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Starting continued from page 5
for you can be overwhelming. If you choose
to download your own music off your own
cdʼs to the hard drive, this can be very time
consuming. There are programs with music
already loaded for you. Programming the lights
to each individual song will also be very time
consuming but in the long run, once it is done
you will never have to control lighting again.
Computers have a tendency to crash, so you
still will need to bring a cd player and discs
so that you can continue the event and not ruin
someoneʼs wedding day. With the recording
industry still lagging behind the new technology
of todayʼs disc jockeyʼs, it is still unclear how
DJIdeaSharing2004
the industry feels about the down loading of
music and the laws and costs to disc jockeyʼs
who will do this with their computer. Yes, you
did legally purchase the original copy, but
making an additional copy and using this in your
performance creates revenue for you but not for
those who produced and performed the song. It
is still a gray area that until the industry makes a
decision on what is “legal” and what is not, you
might want to be cautious.
Until next time, keep on rockinʼ!
Jeff Richards: Owner/Operator of Party
Time Productions. Comments and questions
can be directed to Jeff at jeffrichardsptp@yahoo
.com
By Mike Walter
On Tuesday Night, November 9th, DJ Idea
Sharing 8 took place in a DJ Equipment store
in Springfield, Mass. The event brought over
100 DJs to ATC Audio to hear a myriad of
speakers present topics on performance and
sales.
DJ Idea Sharing is a concept started by
Mike Fernino three years ago. Mike owns
Music in Motion Disc Jockey service and
originally his idea was to bring his own staff Mike Walter, Sean “Big Daddy” McKee and
together for a night of networking and sharing Marcello were part of the networking at the
concepts. He realized though that more ideas DJ Idea Sharing 8 in Springfield, Mass.
would be flowing if he brought in more DJs
and so the very first DJ Idea Sharing took Dick Dean, Rob Alberti, Marc Burgess and
place in April of 2001 with almost 50 DJs yours truly. Denon Direct DJs also had two
from the New England area.
representatives on hand to demonstrate their
This yearʼs event was organized by Mike latest CD players.
and Rob Peters. The evening was free for
For more information on DJ Idea Sharing
all attendees. Speakers included Randi Rae, go to www.DJIdeaSharing.com.
Club NorthernLightFX
COLOR POD 250
Frank Luppino AmericanDJ Rep.
Showing the Love!
ROTO POD 250
Ryan Burger of ProDJ.com
Ben Stowe of NorthernLightFX
Bill Herman of Blue Chip DJ
DJ SQUEEZE
Recess at the Club!
Ben Stowe of NorthernLightFX
®
Support from Community
CMY ZOOM 250
Check out the newest additions to our growing
selection of effect and stage lighting!!
www.northernlightfx.com
Pat Gilligan of Excellence Marketing
Mark Healy Community Factory Rep.
Kenn Langaas of NorthernLightFX
Gemini Heating it up!
The crew at NorthernLightFX would like to take this opportunity to thank the
attendees and commitee of MAPDJ for their support at the 2004 Convention!
We hope to see you all again next year!
Hope you all have a warm, safe, and happy holiday season.
Ted Berquist of Bormann Marketing
NorthernLightFX and ProDJ.com have teamed
up to offer you the opportunity to sail the high
seas in high fashion.... FREE!
Call the friendly sales staff at NorthernLightFX
or visit www.northernlightfx.com for more
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The PSX-123 offers the flexibility to be used as a stand-alone system or augmented with
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frequency response of 55Hz to 17kHz.
Perfect for applications requiring full range, high SPL sound reinforcement, the PSX-253
offers three-way performance with a fully optimized frequency response of 38Hz to 17kHz.
The high frequency driver is coupled to a 100 x 50 horn and the mid-range transducer is
loaded into a proprietary waveguide.
The highly portable PSX-36 delivers high-impact bass that will fill a room. Its compact size
allows it to be transported with the ease of a guitar amplifier. With a frequency response of
42Hz to 200Hz, the system is rated at 500 watts* peak and is capable of delivering enough
punch to accommodate any style.
The PSX-153 offers the flexibility to be used as a stand-alone system, arrayed or augmented
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PSX-253
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Back To The Basics
By Kyle McPeck
“Do you wish to rise? Begin by
descending. You plan a tower that will
pierce the clouds? Lay first the foundation
of humility.”
Saint Augustine was quoted as saying
that during his lifetime. The quote, which
was true when he uttered it around the
year 420, is still true today in 2004.
Entertainers often dream of growing their
business in terms of revenue, volume, or
quality on a regular basis. The aspirations
of true success always seem to be just
“too far” to grasp and therefore they feel
relegated to mediocrity and even may feel
it is their destiny. But, it doesnʼt have to
be that way.
Growing your business successfully
needs to be done with a plan. You need
to know what the intended end result of
your effort is going to be before you start.
Could you imagine taking a trip with no
destination in mind? How would you
know when you arrived?
The answer? You wouldnʼt. While
some of us may think that aimlessly
drifting around might seem relaxing for a
vacation, the reality is that for a business
it can prove disastrous. You may not go
broke immediately but the end result will
be similar.
My proposal is that before you
consider growing your business from
the point you are now positioned that
you actually dismantle your business and
rebuild it from scratch. Why? Many of
the decisions that you have made about
your business over time have probably
been made with the idea of immediate
opportunity and not with the grand
scheme of your business operation. As
we become more experienced in this
business we rarely, if ever, reflect on our
past decisions to see if they are still the
right choice for our individual businesses.
The items you may decide to
reevaluate may be broad issues such as the
type of business you go after or they may
be as minute as the type of table skirt you
use for your setup. For example, you may
have begun your business during the Mid
80ʼs during the heyday of school dances.
You may have been younger and able
to relate to the crowd much easier than
you do now or possibly the entire market
vanished while you werenʼt paying
attention. In the latter situation, there is
no amount of action on your part that is
going to bring that market back.
So, we do a mulligan. We figuratively
rip apart our business and began as if we
were beginning it from scratch, but this
time we do it armed with the knowledge
we have gained over the years. I believe
it is the best idea to start with the form of
business that you currently operate. Most
entertainment companies were started as
either sole proprietorships or possibly
partnerships. You may discover that the
best form of business for you to operate
is a Limited Liability Corporation or an S
Corp. The circumstances of each company
are different and there are no “one size fits
all” situations. If you are having a hard
time deciding which form of business to
operate you may need to consult with a
lawyer, accountant, or both.
Next, you may want to consider the
name of your company. Does it fit what
you do? Does it fit the image you want
to convey? I love to tell the story of a
BBQ restaurant that was located here in
my hometown. The BBQ was fantastic.
But, the restaurant had a terrible time
getting customers in their door. The
name of the restaurant was Nastyʼs BBQ.
Even though the food was superb it was
hard to get someone through the door of
a restaurant that called itself Nastyʼs. It
was subliminal but it was true. Today, the
restaurant is called Billʼs BBQ and on just
about any weeknight you have to wait 30
minutes + for a table at Billʼs. True story.
It was a EUREKA moment for the owner
of that establishment. What message does
your name convey?
The task may seem daunting at first
because the idea of “starting over”
does not seem fun. But, I guarantee it
will be the most effective time spent in
terms of building a strong foundation for
Ask The Tech
By Phil Frank
“I am looking at buying subs. What
size subs would you recommend for small,
medium, and large groups?”
When it comes to making a decision about
subwoofers, there are a few things to keep in
mind. First of all, subwoofers are all about
moving air. The frequencies that a subwoofer
will reproduce, which generally fall between
40hz and 150hz, are such that you donʼt really
hear them as much as you feel them. In order
to move as much air as possible, there are two
cone sizes that are generally used, the 15-inch
and the 18-inch.
Each cone size has its advantages. The
15-inch is great for tight, punchy bass, and
works really well as a front mounted sub. The
18-inch cone excels at producing really low,
round bass. An 18-inch will lack the punch of
a 15-inch, but has an extended low range that
will give you that low end “thump”.
Another factor that should be considered
when picking a subwoofer system is the type
of cabinet the subwoofer is in. There are three
types of boxes that subs are housed in, and
each has its advantages.
First of all, there is the front mounted
cabinet. These boxes are ported to allow
air to escape the enclosure. Front mounted
enclosures are best at producing tight, punchy
bass. They work best in small to medium
sized rooms where the speakers are close to
the dance floor. Both 15 inch and 18-inch
subwoofers are available in the front mounted
configuration.
The second configuration is the band
pass enclosure. In this type of cabinet, the
subwoofer fires into a ported box, where the
bass wave develops then exits through the
ports. A band pass enclosure works best in
medium to large rooms, particularly when
the audience is a little ways away from the
your business and launching past your
competition.
Next month, we will explore more
ideas in helping you build a strong
foundation for your business today so that
you may have a brighter tomorrow. I wish
you much success.
Kyle McPeck is a mobile entertainer
speakers. This gives the bass wave a chance
to develop. Most band pass enclosures are
loaded with 18-inch subwoofers, but some are
available with 15-inch subwoofers as well.
The third type of subwoofer enclosure
is a hybrid of the first two. In this type of
cabinet, there are two subwoofers: one is front
mounted and the other is band passed. This
creates a best of both worlds scenario. You
get the tight, punchy bass of a front mounted
subwoofer; along with the low-end thump of a
band pass cabinet. These work best in medium
to large rooms.
The final issue that needs to be considered
with subwoofers is the amount of power they
need. A generally accepted rule of thumb is to
take the amount of power you will be sending
to your tops and double it. For instance, if
each of your tops were getting 150 watts, you
would want your subwoofers to run at 300
watts each.
In a perfect world where space and money
are not an issue, and a small army of roadies
are at my disposal, I would use 2 single 18ʼs
in a band pass configuration, as well as 2 dual
15ʼs in a front mounted configuration. This
covers all of the bases, but isnʼt practical for
most DJʼs. If you need to choose one or the
other, the best thing to do is think about the
rooms you play and what kind of music you
play most often. If you play mostly rap and R
& B, you would want to go with an 18 inch. If
you primarily spin country, the 15-inch is the
ticket.
On a final note, if you donʼt have
subwoofers currently, adding them to your
system is going to make an improvement,
regardless of the type of cabinet and speaker
size you use.
Submit your audio or technical question to
“Ask The Tech” at tech@discjockeynews.com
and entrepreneur based in Zanesville,
OH. He is the co-author of two books,
Consistently Successful and The Wedding
Ceremony and Reception Handbook and
the owner of the DJ Success List located
at http://wwwmcpeck.com/djsuccess. He
welcomes your questions and comments
by email at kyle@mcpeck.com.
Relational Refueling
By Dr. John C. Maxwell
Leadership requires energy.
It doesnʼt necessarily call for the kind of
energy needed to run a marathon or take care
of ten 2-year-olds for an hour. But for me, and
perhaps for you, leading requires a great deal
of mental and emotional vigor.
Think about it. If youʼre a leader, you have
to initiate, which means you often have to be
the first one to rise and say, “Letʼs go.” You
frequently have to say, “Letʼs go,” to people
who donʼt want to go, which means you have
to
persuade
them that they
need to follow
you.
Y o u
have to make
tough calls that
directly affect
the lives of
other people.
You have to
solve complex
problems. You
have to serve
as a mediator,
n e g o t i a t o r,
counselor, encourager, and teacher to the
people on your team. And so on.
The work of leading is intellectually
stimulating and personally fulfilling—if it
werenʼt, who would want to do it? But it can
also be incredibly draining, which is why we
all need regular refueling.
Leaders re-energize in various ways.
Some read. Some cook. Some fish. Some play
tennis—or racquetball, or basketball or golf.
Those activities all have their place. But in
my life, I also get a great deal of energy from
certain personal relationships.
Not all relationships fall into this category,
mind you. Some people can literally suck
the life right out of you if youʼre not careful.
Sometimes you can avoid such relationships,
but many times you canʼt. That makes
energizing relationships even more critical.
Do you have people in your life who
energize you when the work of leading has
sapped your strength and zapped your spirit?
If youʼve never thought of your relationships
in that way, perhaps you should start. To help
you begin the process, here are eight types of
relationships that energize me.
1. My family: Now, I realize that
maintaining healthy connections with close
relatives also requires a great deal of energy.
You cannot expect to be a good spouse
or parent if youʼre not willing to devote
a significant amount of time and effort to
the relationship. But a strong relationship
with a spouse, for example, can also be a
tremendous source of energy for a leader.
My wife, Margaret, gives me so much in this
regard. I can get compliments from a dozen
people after a speaking engagement, but if
she says, “Great job,” itʼs worth more than all
the other comments combined.
2. Creative people: I love being around
creative people because it stimulates my
thinking and recharges my own creative
batteries. I also just enjoy observing how
their minds work.
3. Successful people: When I meet such
individuals, I often ask them to tell me how
they made it to the top. Not surprisingly, their
stories are usually punctuated by examples
of hardship and adversity. Iʼm inspired when
I hear how people overcome opposition,
persevere through challenges and maneuver
around obstacles to accomplish their goals.
4. My team: My favorite day of the month
is what we call “Presidentsʼ Day.” On this day,
I sit down with the people who run my three
companies and we review whatʼs happening
in our organization. Iʼm always invigorated
when I leave these meetings because my team
members—those men and women who are
really out there doing the job—are making
me so much better than I could ever hope to
be on my own.
5. Good thinkers: By this, I donʼt
necessarily mean smart people. Iʼm not real
smart, but I love to think. And I love to spend
time with people who enjoy the intellectual
give and take of a good conversation.
Thinking people donʼt talk about other
people. They talk about principles, concepts,
and ideas. That energizes me.
6. Interesting people: Letʼs face it. Some
people are interesting, and others are not. A
person doesnʼt have to be rich or powerful
to be interesting. A keen mind, an interest in
others, and a love of learning all determine
whether a person is interesting or not far more
than his title or the size of her investment
portfolio.
7. Encouragers: When you see these
people coming, you automatically know
theyʼre going to lift you up. They just canʼt
help it; itʼs part of their genetic code. Every
leader needs a relationship with someone like
this.
8. “Fun” people: These folks love life, and
their enthusiasm is contagious.
I used to do a considerable amount
of counseling, and if thereʼs one thing I
learned from those interactions, itʼs that our
relationships very often define who we are
and what we can become. So if you want
to become a more effective leader, foster
relationships with people who stimulate your
thinking, make you laugh, encourage you,
and inspire you. Your energy level depends
upon it.
Dr. John C. Maxwell has authored over 30
books, including such New York Times bestsellers as “Failing Forward” and “The 21
Irrefutable Laws of Leadership.”
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Monthly Music Charts
By Promo Only
1
2
3
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5
6
7
8
9
10
11
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17
18
CHR RADIO:
Goodies
Ciara f./Petey Pablo
Letʼs Get It Started
Black Eyed Peas
Breakaway
Kelly Clarkson
My Happy Ending
Avril Lavigne
Lose My Breath
Destinyʼs Child
She Will Be Loved
Maroon 5
On The Way Down
Ryan Cabrera
My Boo
Usher & Alicia Keys
One Thing
Finger Eleven
Broken
Seether f./ Amy Lee
1985
Bowling For Soup
Pieces Of Me
Ashlee Simpson
Shadow
Ashlee Simpson
Dare You To Move
Switchfoot
Sunshine
Lilʼ Flip
Leave (Get Out)
JoJo
Lean Back
Terror Squad
If I Ainʼt Got You
Alicia Keys
19 My Prerogative
20 I Like That
1
2
3
4
5
6
7
8
9
10
MODERN ROCK:
American Idiot
Green Day
Pain
Jimmy Eat World
Fall To Peices
Velvet Revolver
Breaking The Habit
Linkin Park
Vitamin R
Chevelle
So Cold
Breaking Benjamin
Getting Away With Murder
Papa Roach
Cold
Crossfade
Somebody Told Me
The Killers
Just Like You
Three Days Grace
URBAN:
1 My Boo
Usher & Alicia Keys
2 Goodies
Ciara f./Petey Pablo
3 Drop It Like Itʼs Hot Snoop Dogg f./ Pharrell
The DJ Swap Shop
For Sale: 2 Cerwin Vega sl36 portable Earthquake
subs these babies rock. 1-800-959-6916 or 218-8496916
For Sale: Complete P.A. system. 2-Crown CE1000ʼs,
1 Crown CE2000, ART 310 Crossover, ART 343 Dual
15 band Eq., Rack Rider RR15 Power Conditioner,
all racked in rolling rack. Custom finished plate with
Speakon speaker outs(4) and XLR audio inputs (4).
Mackie CFX-12, Rapco 24X4X100ft Snake with
Reel, 8X60ft. on stage snake. 4- JBL SF25ʼs, 2 JBL
MP255Sʼs. Lots of cabling, including 50+ XLR to
XLR, 20+ 1⁄4 in. to 1⁄4 in. speaker cables, all Neutrik
and Switchcraft connectors. Speakon to Speakon (4),
Speakon to MDP (4), Speakon to 1⁄4 in. (2). This system is in great shape. Used very little. Everything is
new within 5 years. 7X18 tandem axle enclosed trailer
(white) also available. 517-403-0201 Make Offer.
For Sale: Unique Tabletop EQ. MXR ten-band / ch.
equalizer w/ aux input, Compact. $150.00. 586773-6182.
For Sale: 2 High End System Original Data Flash
Strobe Lights $500 OBO. 612-387-1900
For Sale: 14x7 cargo trailer, white, dual axel, side
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For Sale: (2) Peavey FH2 subs, good condition. 913706-8546
For Sale: (5) Martin MX-1 intellegent lights, $350
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For Sale: Mackie 2600i power amp, $575. 218-886-
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For Sale: 1 Data Flash Strobe Light controller $250
OBO. 612-387-1900
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For Sale: (2) Peavey SP2 speakers, good condition,
913-706-8546
For Sale: 1 Martin 2308 controller (programmed for
218ʼs currently) $250 OBO. 612-387-1900
For Sale: 3 Complete DJ sound and light systems
(turn key). If you are looking to expand or just getting
started, this is the deal for you. 701-772-0455
For Sale: Vestax PMC 15MKII mixer, 4 channel, 3
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For Sale: Speakers. Cerwin Vega, Sunn, Yamaha, Yorkville, JBL, EV, Peavey. Weʼre downsizing. The bigger
they are the cheaper they will get. 701-772-0455
For Sale: Furman Mixer. This mixer is as good as any
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For Sale: Over 5000 LPʼs and 45ʼs of most requested
songs, includes catalog of songs, some rare and collector items. 612-722-2016
Cost of printing 5000 post cards: $400+
Cost to mail 5000 post cards: $1150
Cost of this ad in the Midwest Disc Jockey News: $80
Value of an ad in the Midwest Disc Jockey News: Priceless
The Midwest Disc Jockey News...reaching over
5000 disc jockeys each and every month.
4
5
6
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8
9
10
My Place
Nelly Feat. Jaheim
Go D.J.
Lilʼ Wayne
Lean Back
Terror Squad
Locked Up
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Diary
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No Problem
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I Hate Everything
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Suds In The Bucket
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Thatʼs What Itʼs All About Brooks & Dunn
Stays In Mexico
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Nothing On But The Radio
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Feels Like Today
Rascal Flatts
For Sale: ʼ93 Chevy Astro AWD 7-8 passanger
loaded. New tires and exhaust. Four grand Kelley Blue
Book price selling for $2500.00. 701-772-0455
For Sale: SR 4722 JBL speakers and SR4715 JBL
dual 15” subs, new drivers in subs, never used, $1000
for all speakers. 800-977-4248
For Sale: Digitech 128. Digital signal processor. Reverb, Flange, echo, etc. 701-772-0455
For Sale: Peavey 2 channel amp, Mackie 2 channel
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For Sale: Yamaha Compressor/limiter. 701-772-0455
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For Sale: Lightcraft controllers, relay paks, dimmer
paks. 701-772-0455
For Sale: QSC PLX 3002, very good condition. 320760-1888
The DJ Swap Shop
Buy • Sell • Trade
Disc Jockeys...
Advertise your used item ad here for FREE!
Non-used items, ads for services, or employment are charged
Mail your ad to: Disc Jockey News, 29442 120th St., Grey Eagle, MN 56336
email your ad to: swap@discjockeynews.com
Classified ads deadline is the 20th of the month.
�
“Nothing improves audience energy like prize
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What’s Your Daily Attitude?
By Jeffrey J. Mayer
What do you say when someone asks,
“How you doing today?”
Are you energetic and uplifting? Or
whinny and mopey?
Do you attract people to you, or push
them away?
I got quite an education on this subject
when I started in business.
It was 1975. I was 25 years old and had
recently started selling for the Northwestern Mutual. Pauline Novak - who was a
wonderful woman and became a close
personal friend - was responsible for my
training.
Pauline was a take-no-prisoners type
of person. She told you exactly what
was on her mind and didnʼt mince words.
She was blunt and straight to the point.
Though she was only about five-foot
one, you thought she was six-foot eight. In
the old days you could smoke cigarettes in
your office. She often had two - or three
- going at the same time.
One morning I walked into her office
and said, “hi,” and Pauline responded
by saying “Hi Jeff. How are you this
morning?” in her straight to-the-point
voice.
I mumbled something like, “Well, Iʼm
okay,” in a soft and quite voice.
Pauline perked up and asked me again,
in a stern and more forceful voice, “Jeff,
how are you?”
Again I mumbled, “Iʼm okay,” as I sat
down and slumped in a chair.
With that Pauline got up from behind
her desk and gave me a lesson on attitude.
“Mr. Mayer,” she said. I always knew
I was in trouble when she addressed me
as Mr. Mayer, but I didnʼt think I had
done anything wrong yet, so I didnʼt know
what was coming next.
Pauline continued, “You sound like
a timid little mouse to me. Do you think
anybody wants to do business with a
meek, timid little mouse? Whereʼs your
energy and enthusiasm?”
“People want to do business with successful people. People who exude an aura
of confidence.”
“Jeff, ask me how I am today!”
“Okay Pauline, How are you today?”
“Iʼm WONDERFUL! Iʼm MARVELOUS! I feel FANTASTIC!” She bellowed at the top of her lungs.
“Now repeat after me, Iʼm
WONDERFUL. Iʼm MARVELOUS! I
feel FANTASTIC!”
And I did, but not to her liking. “Jeff,
put more energy, enthusiasm and power
into your words,” she implored.
After a couple more attempts I found
myself yelling “Iʼm WONDERFUL. Iʼm
MARVELOUS! I feel FANTASTIC!” at
the top of my lungs.
Much to my surprise, my attitude had
changed. Instead of feeling wimpy, timid
and mousey, I felt more energetic, more
forceful and more confident.
“Todayʼs lesson is over,” Pauline said.
“Now get out of here and go to work.
Get on the phone and look for people who
have some problems that you can help
solve,” she ordered.
And I did.
Confidence Is Contagious
Last week I was at a program sponsored by the National Association of
Corporate Directors. Before the program
began there was the usual networking
session. I introduced myself to Tom, who
was standing next to me, and I asked him
how he was.
I got the usual mousey, timid, answer.
Then he asked me “How are you today?”
“IʼM WONDERFUL! AND EVERY
DAY GETS BETTER!” I bellowed.
My response startled him. He had this
bewildered look on his face. He didnʼt
know what to say in response.
I thought for a moment and said,
“What would you expect me to say? ʻIʼm
terrible. And every day gets worse!ʼ” in a
sarcastic tone of voice.
We both laughed and chatted for another few moments.
Think about the difference in attitude
and perspective.
Do you feel great and every day gets
djfinder
bringing together dj’s and event planners
better? Or do you feel terrible, and every
day gets worse?
The choice is yours.
Your thoughts control and influence
your beliefs and your attitude. When you
speak to people, what are you conveying
to them?
* Success: Iʼm wonderful. or
* Defeat and Failure: Iʼm terrible.
ʻIʼm terrible. And every day gets
worse!ʼ is a downward death spiral. It will
take you into an abyss.
A black hole youʼll never get out of.
Your Homework
So hereʼs your homework: From this
moment forward, whenever you speak
with someone either on the phone or face
to face, when
they
ask
“How
are
you?” give
this
response: “Iʼm
WONDERFUL.
Iʼm
M A RV E L OUS!
I
feel
FANTASTIC!”
Say
it
with energy!
Enthusiasm!
Conviction!
Feel the
power that comes out of you as you say
these words, and watch - and enjoy - the
amazed expression on the other personʼs
face.
Try this for the next week and let me
know how this works for you.
Now get on the phone and look for
new customers.
Todayʼs lesson is over.
Jeff is president of SucceedingInBusiness.
com, author of the Best-selling books include:
“Opening Doors with a Brilliant Elevator
Speech,” “Winning the Fight Between You
and Your Desk,” “Overcoming the Fear of
Cold Calling,” “Success is a Journey,” “Time
Management for Dummies.”
SignuptodayfortheFREEsearch
engineandtestdrivetheonline
eventplannerforFREE!!
http://www.djfinder.com
The original easy to use online event planner!!
Easy Website Integration • Secure Client and Staff Access
Event Tracking • Financial Reports • Online Request Information Forms
Midwest Disc Jockey Convention 2004
Bloomington, MN
1.
2.
3.
4.
5.
6.
7.
Pinto Novelty Co.
2118 Ave. X
Brooklyn N.Y. 11235
718-332-8131 or 800-854-8490
Fax 718-332-8141
www.pintonovelty.com
8.
9.
1. Screaminʼ Scott explained one of his activities to the crowd during the welcome party. 2. Excited convention attendees showed their love for the Master of
Ceremonies Bill Hermann. 3. The Sunday night welcome party featured game
show night with multiple entertainers showing off their best game show activities. 4. The Midwest Association of Professional Disc Jockeys elected their new
Executive Board for 2005. Executive Board members are (from left) Dude Walker, President; Bill Lage, Membership Director; Jeff Richards, Vice President;
Mark Hudnall, Secretary-Treasurer. 5. Metro Sound and Light were one of the
sponsors for Schtick Night with t-shirts for all in attendance at the convention.
6. Dressing assistance was one of the many games shown at the convention. 7.
Sarge showed off one of his crowd involving dances during Schtick Night. 8. Rebecca and Mark Ferrell had some sit down time during the question and answer
part of their presentation on Tuesday afternoon. 9. Randy Bartlett was one of
the featured speakers discussing weddings and Bar/Bat Mitzvahs.
Midwest Disc Jockey Convention 2005
Mark your
Calendar
November 6, 7, 8
Minneapolis, MN
WHOLESALER NOW IMPORTER
Of all your glow in the dark products and party good giveaways, With
UNBELIEVEABLY LOW CASE LOT pricing!
Glow in the dark bracelets
priced as low as …..04 Per unit
6” glow in the dark sticks
priced as low as …..45 Per unit
(Individually wrapped on string)
Black wayfarer sunglasses
priced as low as ….3.00 Per dz
Mylar streamer wands
priced as low as ….2.00 Per dz
Hawaiian 1.5” multi color poly lei
priced as low as …..80 Per dz
The above prices are based on case lot quantities!
We also carry the bare necessities to get your party going…….
Fold up limbo poles - black duct tape (in various sizes) - Gaffers tape - 9 volt batteries
YMCA PARTY KITS ARE STILL AVAILABLE
It pays to call PINTO NOVELTY
for all your party needs!
1-800-854-8490
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December 2004

Transcription

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