Overview

Overview
The Travel Partner
Every year 37 million visitors spend almost $39 billion in
Las Vegas, and Where® Las Vegas Map guides these travelers
around the city influencing their dining, shopping, and
entertainment selections. More than 1,200,000 maps are
distributed annually through our exclusive distribution
partners. Featuring detailed, easy-to-read maps of Las Vegas,
Where® Las Vegas Map is a convenient and user-friendly guide
for the city’s most active visitors.
Exploring Las Vegas just got easier!
Is your message “lost in the clutter” of advertising overload?
Stop throwing your marketing budget away, only the Where®
Las Vegas Map is asked for by name. The Map delivers your
message to an audience that is ready to buy in a format that
they want and ask for - a map.
The Where® Las Vegas Map is the most cost effective visitor
publication in Las Vegas. Your ad in the Where® Las Vegas Map
will be seen by more potential customers for pennies per copy!
The Map is a portable capsule of almost everything any
visitor would want to know about Las Vegas.
• Where® Maps is a trusted brand guding visitors in
26 cities nationwide
• Its cost effective, connecting you with a visitor market
at a low CPM
• Repeat exposure-visitors use our map throughout the
duration of their trip
• A map locator pinpointing your location will bring
visitors directly to your door
The Where Map has been a very useful tool for our business and is the perfect handout for our customers. We give it to
everyone who buys tickets at one of our 10 prominent Tix4Tonight locations. It is a great way for our staff to direct tourists
to their show destinations— and is the one thing that tourists will refer to again and again!
-Kim Simon, Tix4Tonight
Celebrating 75
Years of Where®
Added Value
WHERE LAS VEGAS | OFFERING MORE EXPOSURE THAN PRINT ALONE
Where is YOUR Concierge Connection
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To complement our extensive distribution and circulation, Where® also provides you with added value opportunities like no other. Our database includes partnerships
with 1,000 + major concierge associations in Las Vegas, Hotel Lobby Concierge Desks, VIP Lounges, Timeshare Properties, Ticketing Companies and much more.
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Concierge Events
With our concierge network of more than 1,000 concierges
in Las Vegas, our Where concierge events are an opportunity
for our advertising partners to showcase their venue to the
concierge community by hosting an event to remember! This
added value opportunity allows our partners to familiarize
themselves with the concierge community in one night – a
task that would otherwise take months of costly and
time-consuming networking within the hotel community.
Just Ask. Where®
Reach conventioneers and business travelers with our
complimentary concierge service, Just Ask. Where A
traveler’s ticket to the hottest shows, restaurants and
attractions to town, Just Ask. Where (formerly Destinations
Direct) partners with conventions and corporations to provide
recommendations on site at Las Vegas’ convention facilities.
Just Ask. Where has been assisting trade shows and
conventions with their concierge needs for more than 25
years and provides advertising and marketing exposure
like no other for our Where advertising partners.
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Newsletter Spotlight
Want more press? Where will put you in the spotlight! Be
featured in our bi-monthly Concierge Newsletter that is sent
to 1,000 + concierge association members, and hotel
industry employees. Highlight editorial also includes an
image of your choice.
las vegas
| f e b r u a ry / m a r C h 2 0 1 1
Drinks of Passion
make memories
this Valentine’s Day
valentine’s Day stunners
how to show that special someone you really
care? get them dressed up, take them out
on the town and wine-and-dine them. the
following spots are as romantic as it gets; be
sure to call ahead of time for reservations:
alize One of the most celebrated romantic restaurants in las vegas, alize, at the top
of the Palms, offers an exquisite, prix fixe
only meal. the selections, the 280-degree
view and the ambience are second to none.
(702) 951-7000.
Those looking for the elixir of love (or just a sexy drink) can enjoy these
Valentine’s only (February 11-14) drinks at Tabu Ultra Lounge, inside
the MGM Grand. The aphrodisiac cocktails include:
aureole with its wine tower, swan court
and revelatory cuisine, this restaurant by
Charlie Palmer offers only the finest. enjoy a
special six-course for valentine’s Day. mandalay bay. (702) 632-7401.
Cupid’s Touch ($14): Hunka, hunka burning love! Cupid lights a fire in
your love life with this spicy and sweet martini, mixed with raspberry
vodka and a muddled slice of Serrano chili. The heat of this cocktail will
release endorphins—your primary pleasure enzyme.
eiffel tower restaurant Paris is the city of
romance, and Paris las vegas best captures
that feel at the posh eiffel tower restaurant,
which looks down on our city of lights from
the replicated eiffel tower. the soufflés are
heavenly, as are the views. (702) 948-6937.
Peach Kiss ($13): Get bold with this specialty drink, made with Absolut
Peach Vodka and rich in potassium, vitamins A and C and iron—all
needed to improve your mojo.
fin exquisite Chinese fare is what this
mirage restaurant is known for, and its
blown-glass bubbles and horse sculpture
makes you feel like you’re in a fairy tale.
(866) 339-4566.
Temptation ($14): Just like the name suggests, you won’t be able to resist
this chocolate martini, made with Kai Lychee Vodka and Godiva liquors,
a splash of cream and poured into a seductively swirled glass. The “love
drug” phenyl-ethylamine in this cocoa-filled drink will be the perfect
turn-on for you or your sweetheart.
mastro’s famous for its selection of the
freshest in upscale seafood and hand-cut
prime steaks, enjoy the signature iced seafood tower, a generous bone-in filet and the
one-of-a-kind warm butter Cake.Crystals.
(702) 798-7115.
romance is in the air
Planning a wedding in las vegas can be
daunting—from choosing the location to the
photographer, there are enough options to
make one’s head spin. that’s why more and
more people are turning to full-service chapels.
the picturesque a special memory Chapel is
one of their favorites.
at a special memory, you can choose from
an elegant, traditional ceremony or a las vegas
exclusive—the drive-thru wedding. there are
also adventure and helicopter weddings that
take you to the grand Canyon, valley of fire,
red rock and more. Consult with a planner
who will help to arrange every aspect of your
special day.
in addition to marriage ceremonies, a
special memory also specializes in renewals—
declare your love once again and re-commit
to each other with a special renewal package.
Only your imagination is the limit!
a special memory is located in downtown
las vegas at 800 s. 4th st. for more
information, call (702) 384-2211 and visit them
online at www.aspecialmemory.com.
tm
w h e r e C O n C i e r g e n e w s l e t t e r i f e b r u a ry / m a r C h 2 0 1 1
Concierge E-Blasts
When Where sends your message via timely e-mail alerts, you’re guaranteed
your message is read by concierges who depend on us as a reliable source of
information.
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Social Media Outreach
Want to reach our large follower fan base and take advantage of our
hundreds of local and visitor fans? Like our e-blasts, Where can post
breaking news, last minute deals, vital information about your business all in
real time via our facebook business page and twitter account.
Be hip to modern technology and let Where disseminate your
information through marketing’s newest and fastest method.
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Celebrating 75
Years of Where®
Rates, Specs and Mechanical Requirements
2011 LAS VEGAS RATES
Size
Semi-Annual Rate*
Back Cover
$ 17,640
Full Panel
$ 14,700
1/2 Panel
$ 8,090
1/3 Panel
$ 5,490
1/4 Panel
$ 4,230
Coupon
$ 3,420
(All FULL panel advertisers receive coupon FREE!)
2011 AD SIZE INFORMATION
Size
Width x Height
Full Panel – Non-bleed
3.125" x 8"
Full Panel – With Bleed
3.875" x 8.75"
Full Panel – Trimmed
3.625" x 8.5"
1/2 Panel
3.125" x 3.875"
1/3 Panel
3.125" x 2.5"
1/4 Panel
3.125" x 1.8125"
Coupon
3.375” x .9467”
Full Panel
3.125" x 8"
(no bleed)
Back Cover
Full Panel
3.625" x 8.5" (trim)
3.875" x 8.75"
(bleed)
2/3 Panel
3.125" x 5.25"
1/2 Panel
3.125" x 3.875"
Coupon
3.375"x .9375"
1/3 Panel
3.125" x 2.5"
1/4 Panel
3 1/8" x 1 13/16"
BAREBONES SPECIFICATIONS
Colors: CMYK process only
Fonts: Use ONLY PostScript Type1 or OpenType (or create outlines of all text)
Files: We prefer PDF/x1a when properly created from files that conform to
our specifications. We can accept native files InDesign and Quark, with
Photoshop (bitmap) and Illustrator (vector) images.
Delivery: ftp email.
Live Area: All critical matter must be kept within the nonbleed live area dimension.
Add 1/2" on each side of center line of spine for safety margin. Ads not conforming
to the above dimensions will be modified to fit the appropriate space at the
advertiser’s expense.
Submit artwork (under 2mb) to: jennifer.prosser@morris.com
2011 ADVERTISING DEADLINES
Issue
Space Close
January 15, 2011 ............................................................. December 15, 2010
July 15, 2011 ............................................................................. June 15, 2011
April 15, 2011 ..........................................................................March 15, 2011
October 15, 2011 ........................................................... September 15, 2011
Celebrating 75
Years of Where®
Rates, Specs and Mechanical Requirements
Mechanical Requirements
• Where is produced in accordance with accepted standards for web
offset printing (SWOP), using 4/C process inks (CMYK). Please refer to
these standards for more information.
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• No film will be accepted.
• Final digital ads must be created using one or more of the following
software programs only: Adobe InDesign, PhotoShop or Illustrator
CS2 or lower and QuarkXpress 4.1 or lower. Pagemaker, Freehand or
Publisher will NOT be accepted.
• We prefer pdfs in a PDF/x1-a or Press format properly created from
files that conform to our specifications.
• Ads must be submitted on CD, DVD or via FTP and must be accompanied by the following:
• Screen and printer fonts used (fonts will be deleted after use).
Use only PostScript Type 1 or Open Type fonts or convert all text
to outlines.
• High-resolution (300dpi/133lpi) image files in CMYK, TIFF or EPS
formats. If running a color ad, color-corrected proof with color composition indicated; an Iris, Kodak Approval, Matchprint, Spectrum or
3M Rainbow proof must accompany the disk. Inkjet and bubble jet
color printouts are for color placement only as the representations
are not true colors (i.e. they cannot be achieved in process printing).
Where takes no responsibility for color accuracy when only inkjet/
bubble jet printouts are provided. If running a black and white ad, an
accurate b/w laser copy must be provided.
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• Check that all colors used are 4/C process colors (CMYK). No
Pantone, RGB, or Lab Color.
• Check line screen is set to 150 lines per inch, use 300ppi for continuous tone at final size.
• Check that the maximum total ink coverage does not exceed
280%.
• Check plate resolution is 2400ppi, use 1000ppi min. linework.
• Minimize the number of steps used to create a gradation or blend.
• Check bleed safety. Keep all live matter 1/4” from the trim size on all
four sides.
• Add 1/4” on each side of center line of spine for safety margin.
• All ads must conform to the spec sheet dimensions. If they do
not, the ad will be modified to fit the appropriate space at the
advertiser’s expense.
• Files must be self-extracting archives (Stuffit or Zip) if compression
software is used.
General Information
MVP is not responsible for nor guarantees the accuracy or reproduction
quality of materials which do not meet these specifications. Changes to
supplied material will be made by the publisher only on written instructions
from agency or client, and such changes must be received at least 30 days
prior to cover date. MVP assumes no responsibility for errors and omissions resulting from changes. MVP endeavors to comply with all advertiser’s
changes. However, the publication cannot be responsible for additional
copy/design changes to client-approved final proofs at the blueline stage.
Shipping Information
All materials must be received on or before issue closing date.
Please contact your sales rep regarding digital transfer of ad materials
Mail to: Morris Production Center
699 Broad St.
Suite 500
Augusta, Georgia 30901
Web Address
Be sure to include your Web address in your ad creative. Online editions
will include your ad exactly as it appears in print, but for us to legally link
the ad to your Web site, your Web address must be included in the ad.
Cancellations
Cancellations not received in writing prior to the space reservation date
will not be accepted. Advertisers not completing contract schedule are
subject to short rate.
Distribution Where
®
Maps are proudly distributed at the following locations:
Allure
– Registration
Green Valley Ranch Hotel
– Concierge Desk
Mr. Deli
– Front Entrance
America’s Best Value Inn
– Registration
Hampton Inn, E Craig
– Front Desk
Aruba Hotel
– Registration
Happi Inn
– Registration
Nellis AFB
–Lodging
–RV Park
Aria, Skysuites
– Front Desk
Hard Rock Hotel
– Concierge Desk
Blair House
– Registration
Henderson Executive Terminal
– Registration
Best Western
Parkview
– Registration
Hilton Garden Inn
– Registration
Main St.
– Registration
Mardi Gras
– Registration
Just Ask Where®
(formerly Destinations Direct)
Distribution within major
conventions at the Las Vegas
Convention Center, Mandalay
Bay and Sands Expo Including:
International CES
AVN Expo 2011
World of Concrete
MAGIC 2011
International Roofing Expo
Pink Elephant
Pizza Expo
NAB
IPC APEX Expo 2011
ICSC Recon
American Craft Retailers Expo
IBS
IECSC
SHRM
And more…
McCarran Inn
– Registration
Beverly Hills Rent-a-Car
– Entrance
Blue Moon
– Registration
Caesars Palace
– Concierge Desk
Club Hotel
– Registration
Comfort Inn
– Registration
Cosmopolitan of Las Vegas
– Bell Desk
– Concierge Desk
– Valet Desk
Courtyard Paradise
– Registration
Crystals, City Center
– Concierge Desk
Desert Rose Resort
– Concierge Desk
Encore
– Concierge Desk
Fun City
– Registration
Hilton Grand Vacation
– Registration
Holiday Hotel
– Lobby
Holiday House
– Registration
Holiday Inn Express Donovan
– Registration
Holiday Inn, Nellis
– Front Desk
Howard Johnson
– Registration
Hyatt Place Hotel
– Front Desk
Imperial Palace
– Bell Desk
La Quinta Inn
– Registration
Las Vegas Hilton
– VIP Lounge
LVCVA
– Front Entrance
Mansion at MGM Grand
– Concierge Desk
Oasis RV Park
– Registration
Palazzo Hotel
– VIP Lounge
Paris Hotel
– Concierge Desk
Ramada
– Registration
Red Rock
– Concierge Desk
Renaissance Hotel
– Front Desk
Residence Inn Paradise
– Registration
Royal Hotel
– Registration
Springhill Suites
– Front Desk
Summer Bay
– Registration
Tiffany & Co. inside
Crystals, City Center
– Concierge Desk
Vdara Hotel
– Bell Desk & Concierge Desk
Venetian Hotel
– VIP Lounge
Walgreens, Convention Center Dr.
– Front Entrance
Wynn Resort
– Concierge Desk
Marriott Suites
– Registration
Microtel
– Registration
Motel 6
– Registration
Monthly Circulation:
300,000
Monthly Coupon Circulation:
100,000
January | April | July | October 2011 | Circulation: 1.2 million annually | wheretraveler.com
Exclusive Distribution
Tix4Tonight
Bill’s Gamblin’ Hall
– Bell Desk
Casino Royale
– Concierge Desk
Circus Circus
– Concierge Desk
Fashion Show
– Concierge Desk
Four Queens
– Concierge Desk
Hawaiian Marketplace
– Concierge Desk
O’Sheas
– Concierge Desk
Showcase Mall
– Coke Bottle (2x)
Slots-A-Fun
– Concierge Desk
Town Square
– Kiosk
Grandview Timeshare
Cliffs at Peace Canyon
– Front Desk
Excalibur
– Booth near Tower I
– Booth near Tower II
– Booth (lobby) at check-in
– Booth (Kids Kingdom)
– Promo booth
Golden Nugget, Fremont Street
– Inside Casino
Grand Canal Shoppes, Venetian
– Booth by Kenneth Cole
– Booth inside St. Mark’s Square
– Booth by Tao
– Booth inside Food Court
Grand Canyon Experience
– Outside Booth
Grandview Resorts Las Vegas
– Front Desk
Luxor
– Booth (lobby) at check in
– Booth (Bodies museum)
– Booth (Pharaohs Feast)
– Booth (Show tickets)
Mandalay Bay
– Mandalay Place Booth
New York New York
- Booth on Bridge