BAUER TEEN GROUP 2015 Media Kit

BAUER TEEN GROUP 2015 Media Kit
BAUER TEEN GROUP
OUR MISSION STATEMENT
REAL MAGAZINES FOR REAL TEENS
Reaching over 2 million teens, with a median age of 15, Bauer’s portfolio of teen titles,
J-14, M and TWIST, help readers embrace their teen years through positive and uplifting
editorial content. With three distinctive points of view, each magazine appeals to teens
with diverse interests, backgrounds and passion points. From in-depth celebrity news, to
Hollywood-inspired style, our titles engage and entertain readers across all walks of life.
Targeting more of the tween market, Girls’ World reaches 7-11 year old girls with ageappropriate content including crafts, friendship stories, animals, recipes, quizzes and fiction.
Girls’ World keep readers entertained while introducing them to the stars they love. Bauer’s
newest title, Animal Tales, is the only children’s magazine of its kind! Reaching kids between
6 and 12, this 100% animal-focused magazine will provide readers with articles that
educate, entertain, and offer an extensive fun section, along with multiple pull-out posters.
OUR HISTORY
The Bauer Teen Group has remained a loyal, trusted source for celeb news among teen
girls since 1997 with the release of TWIST magazine. Following the success of TWIST,
J-14 was later launched in 1998 and M in 2001. Although the faces gracing our covers
have changed, the celebrity content and features inside remain the same. Each magazine
maintains a companion website with up-to-the-minute stories, exclusive photos, polls and
quizzes, videos and more to keep our readers engaged and active with our brands.
BAUER TEEN GROUP
J-14 EDITORIAL OVERVIEW
Timely and always star-worthy, J-14 covers celebrity news
like no other teen title. From up-to-the minute breaking news
and star style standouts, to who’s dating who and must-watch
entertainment—J-14 is THE all-access destination for teens
with a passion for pop culture. Teens also look to J-14 for
real-life stories of every day teens doing extraordinary things.
Each issue is packed full of eye-catching photos, special
interviews and in-depth features that provide readers an
exclusive behind-the-scenes look into young Hollywood.
J-14 NOTEWORTHY FEATURES
Upfront Celebrity Features | Hot Topic | J-14 Calendar
J-14 All Access | The Guy Guide | Life’s Big Questions
Real Life | Trending: All the News That’s Buzzing This Minute
Fan Fiction | Pull-Out Glossy Posters
BAUER TEEN GROUP
M EDITORIAL OVERVIEW
Teens turn to M for the best entertainment, fashion and
beauty reporting, feel-good stories, exclusive photos of
their favorite stars, and interactive content. Each issue
celebrates friendship and creativity with DIY features that
address various passion points, such as baking, nail art
and accessories, allowing teens to pick up tricks of the
trade through expert and celebrity how-to advice. M also
includes “Pet” editorial within each issue, as well as fun
and engaging personality based quizzes.
M NOTEWORTHY FEATURES
M’s Poll Page | M’s Pet Page | Monthly Nail Art Feature | DIY
My First Time Ever... | Stars’ Random Act of Kindness | Fun Pages
Laugh Out Loud Stories | Quizzes | Pull-Out Mega-Posters
BAUER TEEN GROUP
TWIST EDITORIAL OVERVIEW
TWIST is the ultimate destination for fashion-forward teens,
and seekers of all that’s stylish! Each issue reveals the inside
scoop of what young Hollywood is wearing—from Rodeo Drive
to the red carpet. TWIST covers the hottest fashion and beauty
trends of the season in a photo driven and impactful way,
offering fun and easy-to-replicate ideas and inspiration. TWIST
also empowers teens to love themselves (and their bodies)
through inspirational features, such as “Dressing for Your Body
Type,” “Is This Normal?,” and relationship and friendship themed
editorial. A trusted resource for health and fitness advice, teens
go to TWIST for the latest news on the subject matter.
TWIST NOTEWORTHY FEATURES
Brain Twist-ers Game Page | Hot Trend of the Month
Best Style of the Month | Star Spotter | What’s In or Out?
Guy We’d Love to Date | TWIST’s Girl Talk: Tackling Health,
Body, Boys, & Friends | Is This Normal? | Expanded Style Section
Mini Locker Posters and Pull-Out Mega-Posters
BAUER TEEN GROUP
GIRLS’ WORLD EDITORIAL OVERVIEW
Girls’ World is a true introductory celebrity lifestyle
magazine for girls 7-11. The positive, energetic tone of
the magazine, with its unique mix of lifestyle content and
popular celebrities, appeals to girls and their parents alike,
making the magazine a winning choice on newsstands.
GIRLS’ WORLD NOTEWORTHY FEATURES
User-Submitted Artwork | Fiction Section
Now You’re Cookin’: Easy Recipes | Do-it-Yourself Crafts
Amazing Advice | Friends Features | Star Address Book
Expanded Animal Edit | Age-Appropriate Pull-Out Posters
Expanded Fun Section (Party Planning, Science, Quizzes,
Mysteries, and More)
BAUER TEEN GROUP
ANIMAL TALES EDITORIAL OVERVIEW
Animal Tales is the only children’s magazine of its kind to
focus entirely on animals. Targeting animal-loving children
between the ages of six and twelve, Animal Tales will
engage readers with heart-warming animal stories as well
as articles that will educate. The magazine will encourage
interactivity by allowing readers to submit animal photos,
artwork and stories to be featured in the magazine. Our
extensive fun section will include animal themed games,
embarrassing moments, quizzes, puzzles, jokes and funny
pet photos—plus, a series of six collectible animal posters
will be included in each and every issue.
ANIMAL TALES NOTEWORTHY FEATURES
Animal Photos | Animal Stories | Embarassing Moments
Quizzes | Puzzles | Funny Pet Photos | Collectible Animal Posters
BAUER TEEN GROUP
SPECIAL INTEREST PUBLICATIONS EDITORIAL OVERVIEW
QUIZFEST:
QuizFest is published quarterly and is devoted to
helping our reader find out more about herself by answering
personality-based questions. QuizFest readers look at the
magazine as an extension of their diary — a place where they
can answer questions honestly and get in touch with who they
really are as a person. Each issue is packed with quizzes on
love, friendship, family, celebrities, fashion, beauty, and more.
ASTROGIRL:
AstroGirl pushes readers to discover
themselves through astrology, dream analysis, and fortune
telling. The AstroGirl reader looks to the magazine for
guidance on the future from how to win over a crush, what
dreams really mean, and more. Each issue is packed with
fun, interactive activities such as horoscopes, numerology,
celebrity predictions, posters, and more.
YIKES!:
Yikes! is where girls go to cut loose and see the
sillier side of celebs. Readers also turn to Yikes! to reveal
their own goofy and embarrassing stories, as well as share
their experiences with other like-minded teens. Each issue
is packed with style slip-ups, dating disasters, fashion
blunders, quirky questions, “would you rather’s,” and every
embarrassing moment, along with posters and games!
at a glance
J-14
Rate Base: 165,000
Total Audience: 1,323,000
Launched: January 1999
Frequency: 10x / year
Newsstand vs. Subscriptions: 65% vs. 35%
Cover Price: $3.99
Median Age: 14.76
Female vs. Male: 87% vs. 13%
Website: www.J14.com
TWIST
Rate Base: 65,000
Total Audience: 540,000
Launched: November 1997
Frequency: 10x / year
Newsstand vs. Subscriptions: 81% vs. 19%
Cover Price: $3.99
Median Age: 15.38
Female vs. Male: 89% vs. 11%
Website: www.twistmagazine.com
M
Rate Base: 100,000
Total Audience: 478,000
Launched: January 2001
Frequency: 10x / year
Newsstand vs. Subscriptions: 84% vs. 16%
Cover Price: $3.99
Median Age: 14.59
Female vs. Male: 88% vs. 12%
Website: www.m-magazine.com
Sources: MRI TeenMark, 2014; M & TWIST are publisher defined prototypes; AAM June 2014
GIRLS’ WORLD
Rate Base: 100,000
Launched: December 2013
Frequency: 7x year
(Bi-monthly with bonus Summer issue)
Distribution: 300,000
100 pages
Saddle-stitched
Cover Price: $4.99
UV Coated Cover (#80 lb. stock)
#40 lb. body stock
ANIMAL TALES
Anticipated Launch Date: June 2014
Frequency: 6x year (Bi-monthly)
Distribution: 225,000
64 pages + 38-page mega posters inserted
Saddle-stitched
Cover Price: $4.99
UV Coated Cover (#70 lb. stock)
#38 lb. body stock
2015 j-14 editorial calendar
COVER DATE
ISSUE
EDITORIAL CONTENT
ON SALE
CLOSE DATE
MATERIAL DUE
JANUARY
1501
Hot 100 in 2015 Special
J-14’s Teen Icon Award Winners
J-14’s 16th Birthday
• Sweet 16 special*
New Year Fashion Makeover
Stars’ New Year’s Resolutions
Possible New One Direction Album
12/08/14
10/24/14
10/31/14
FEBRUARY
1502
Valentine’s Day Special
• Lipgloss Story
• Flirty Dresses
01/12/15
11/26/14
12/04/14
MARCH
1503
Prom Special: Get the Best
Hair, Makeup, and Fashion
02/16/15
01/06/15
01/12/15
APRIL
1504
Spring Flings Cover Story*
Spring Fashion and Beauty Preview
03/23/15
02/10/15
02/13/15
1506
Summer Entertainment Preview
• Teen Beach Movie 2 Out
Ponytail Special
Pimple Feature*
04/27/15
03/17/15
03/23/15
JULY
1507
Summer Style Guide
• Swimsuits Special
• Pedicure Special
• Beachy Hair And Makeup
06/01/15
04/21/15
04/27/15
AUGUST
1508
Fall Fashion Preview
Sunglass Special
07/06/15
05/22/15
06/01/15
SEPTEMBER
1509
Back-To-School Fashion
• Denim Special
08/10/15
06/30/15
07/06/15
OCTOBER/
NOVEMBER
1511
Halloween Content
(Including Makeup)
Fall Nail Trends
Boots Special
09/14/15
08/04/15
08/12/15
1512
Best of 2015
The Hunger Games:
Mockingjay Part 2 movie content
Party Looks
10/26/15
09/15/15
09/21/15
MAY/JUNE
DECEMBER
*Tentative
Note, all dates & editorial themes are subject to change and/or cancellation.
2015 m editorial calendar
COVER DATE
ISSUE
EDITORIAL CONTENT
ON SALE
CLOSE DATE
MATERIAL DUE
1502
Celebs Who Will Be Big In 2015
New Year’s Eve-Inspired Nail Designs
Stars’ NYE resolutions
Personality Quiz Special
Winter D.I.Y Crafts and Recipes
12/22/14
11/06/14
11/13/14
MARCH
1503
Prom Special: Best of
Prom Fashion & Beauty
Valentine’s Day Special
• Stars’ Valentine’s Love Stories
• Valentine’s-Inspired Nail Designs
• Cut-out Valentine’s Cards
• Love Notes from The Stars
01/26/15
12/09/14
12/16/14
APRIL
1504
Spring Fashion Preview
Spring-Inspired Nail Designs
Easter DIY crafts
03/02/15
01/16/15
01/23/15
MAY
1505
Friend Special
Pimple/Skin Special
Mother’s Day Do-It-Yourself Gift Special
04/06/15
02/20/15
02/27/15
1506
Summer Style Guide
• Summer Beauty from Head-To-Toe
• Best Shorts for You Feature
Summer Slumber Party Ideas
05/11/15
03/27/15
04/03/15
JULY
1507
More Summer Style Guide
• Best Bathing Suits
• Summer-Inspired Nail Designs
• Summer Beauty Blunders – Fixed!
Vacation Guide (Summer Books)
06/15/15
05/01/15
05/08/15
AUGUST
1508
Quiz Special
How to Beat Summer Boredom
First Kiss Special From the Stars
07/20/15
06/04/15
06/11/15
SEPTEMBER
1509
Back-to-School Guide
• Denim Special
• Locker Quiz
• First Day Must-Haves
08/24/15
07/10/15
07/17/15
OCTOBER/
NOVEMBER
1511
Halloween Special
• Halloween-inspired Nail Designs
• Halloween Costume Ideas
09/28/15
08/13/15
08/20/15
1512
Holiday Issue
• Stars’ Holiday Secrets Revealed
• Holiday-Inspired Nail Designs
• Cut-Out Gift Tags
Prize Blow-Out
11/09/15
09/25/15
10/02/15
JANUARY/
FEBRUARY
JUNE
DECEMBER
Note, all dates & editorial themes are subject to change and/or cancellation.
2015 twist PRODUCTION calendar
COVER DATE
ISSUE
ON SALE
JANUARY
1501
12/15/14
10/30/14
11/07/14
FEBRUARY
1502
01/20/15
12/03/14
12/09/14
MARCH
1503
02/24/15
01/13/15
01/19/15
APRIL/MAY
1505
03/31/15
02/17/15
02/23/15
JUNE
1506
05/05/15
03/24/15
03/30/15
JULY
1507
06/08/15
05/01/15
05/08/15
AUGUST
1508
07/13/15
06/08/15
06/15/15
SEPTEMBER/
OCTOBER
1511
08/24/15
07/20/15
07/27/15
NOVEMBER/
DECEMBER
1512
10/19/15
09/14/15
09/21/15
JANUARY/
FEBRUARY
1601
12/14/15 11/06/15
11/13/15
Note, all dates & editorial themes are subject to change and/or cancellation.
CLOSE DATE MATERIAL DUE
2015 Girls world closing calendar
COVER DATE
ISSUE
EDITORIAL CONTENT
ON SALE
FEBRUARY
1502
Popcorn snowman recipe
Make A Boredom Buster Box
Fashion Trend: polka dots
Quiz: Are you more like Liv or Maddie?
12/08/14
10/23/14
10/31/14
APRIL
1504
Real girls make a difference
Fashion Trend: lip prints and hearts
Stars Reveal Their Lucky Charms
If I Were President…
02/02/15
12/22/14
12/24/14
JUNE
1506
We Love Our Moms
Fashion Trend: scarves
Throw a Tea Party
The Best Snacks for Studying
03/30/15
02/16/15
02/20/15
JULY
1507
Fashion Trend: Fun Florals
Ross Lynch and Teen Beach Movie 2
Giving Back!
Awesome Animal Dads!
05/25/15
04/13/15
04/17/15
1508
Fashion Trend: Graphic T-shirts
20 Ways to Make Your Life Rock Right Now!
Summer Hair Trends
Everything You Need to Know About Horses
07/06/15
05/22/15
05/29/15
OCTOBER
1510
Fashion Trend: Animal Prints
We Love Our Grandparents
DIY Craft: Cute Notebooks
Ditch your bad habits
08/17/15
07/06/15
07/10/15
DECEMBER
1512
Make Holiday Gifts for Family and Teachers
Fashion Trend: Vests
Boost Your Self Esteem!
Quiz: What Should You Be for Halloween?
10/12/15
08/31/15
09/04/15
AUGUST
Note, all dates are subject to change and/or cancellation.
CLOSE DATE MATERIAL DUE
2015 ANIMAL TALES closing calendar
COVER DATE
ISSUE
ON SALE
CLOSE DATE
MATERIAL DUE
FEBRUARY
1502
12/22/14
10/30/14
11/05/14
APRIL
1504
02/23/15
01/05/15
01/09/15
JUNE
1506
04/27/15
03/09/15
03/13/15
AUGUST
1508
06/22/15
05/04/15
05/08/15
OCTOBER
1510
08/17/15
06/29/15
07/02/15
DECEMBER
1512
10/19/15
08/31/15
09/04/15
FEBRUARY
1602
12/21/15
11/02/15
11/06/15
Note, all dates are subject to change and/or cancellation.
2015 special interest publications
The Bauer Teen Group’s three, newsstand-only, issues offer an
extended on-sale period of 8-12 weeks each. Each issue extends
your reach and guarantees a distribution of 400,000 copies.
COVER DATE
ISSUE
ON SALE
CLOSE DATE
MATERIAL DUE
05/25/15
1505
02/23/15
01/09/15
01/16/15
08/17/15
1508
05/25/15
04/10/15
04/17/15
11/16/15
1511
08/17/15
07/02/15
07/10/15
02/22/16
1602
11/23/15
10/09/15
10/16/15
COVER DATE
ISSUE
ON SALE
CLOSE DATE
MATERIAL DUE
09/21/15
1509
06/22/15
05/07/15
05/14/15
02/29/16
1603
11/30/15
10/16/15
10/23/15
COVER DATE
ISSUE
ON SALE
CLOSE DATE
MATERIAL DUE
07/06/15
1507
04/06/15
02/20/15
02/27/15
09/28/15
1509
06/29/15
05/14/15
05/22/15
02/15/16
1602
11/16/15
10/02/15
10/09/15
Note, all dates are subject to change and/or cancellation.
2015 rates
ALL RATES BELOW ARE GROSS
TEEN COMBINATION BUY*
(J-14, M AND TWIST)
RATE BASE: 330,000
FOUR COLOR
Full Page 2/3 Page 1/2 Page 1/3 Page $26,665
$23,110
$17,340
$11,560
2nd Cover
2nd Cover Spread
3rd Cover 4th Cover $32,005
$58,660
$29,330
$34,055
BLACK AND WHITE RATES
Full Page $22,665
2/3 Page $19,650
1/2 Page $14,740
1/3 Page $9,820
*Combo buy includes one ad in each title
GIRLS’ WORLD
ANIMAL TALES
FOUR COLOR
Full Page 2/3 Page
1/2 Page 1/3 Page FREQUENCY ADVERTISER OFFER
RATE BASE: 100,000
2nd Cover 2nd Cover Spread 3rd Cover 4th Cover $8,945
$7,750
$5,820
$3,875
$10,730
$19,680
$9,840
$11,625
BLACK AND WHITE RATES
Full Page $7,600
2/3 Page $6,585
1/2 Page $4,945
1/3 Page $3,300
NET P4CB RATE: $2,000
• $6,000 net for full year placement
(1x in 4 2015 on-sale date issues)
• 1 Cover 4, 1 Cover 2, 1 Cover 3
or TOC, 1 ROB
• Logo inclusion on all Animal Tales
promotion
*Limited to 4 advertisers; offered on a first-come,
first-serve basis
AD SPECIFICATIONS
J-14 | M | TWIST | ANIMAL TALES | QUIZFEST | ASTROGIRL | YIKES!
PUBLICATION TRIM SIZE: 8” X 10.5”
Full Page Spread 1/2 Horizontal 1/2 Horizontal Spread 1/2 Vertical 1/3 Vertical 2/3 Vertical BLEED
8.25” x 10.75” 16.25” x 10.75” 8.25” x 5.625” 16.25” x 5.625” 4.375” x 10.75”
2.875” x 10.75” 5.625” x 10.75” TRIM 8” x 10.50” 16” x 10.50” 8” x 5.375” 16” x 5.375”
4.125” x 10.50” 2.625” x 10.50” 5.375” x 10.50” SAFETY
7.50” x 10”
15.50” x 10”
7.5” x 4.875”
15.50” x 4.875”
3.625” x 10”
2.125” x 10”
4.875” x 10”
TRIM 9” x 10.875” 18” x 10.875”
9” x 5.4375” 18” x 5.4375” 4.5” x 10.875” 3” x 10.875” SAFETY
8.5” x 10.375”
17.50” x 10.375”
8.50” x 4.9375”
17.50” x 4.9375”
4” x 10.125”
2.50” x 10.125”
GIRLS’ WORLD | LIFESTORY
PUBLICATION TRIM SIZE: 9” X 10.875”
Full Page Spread 1/2 Horizontal 1/2 Horizontal Spread 1/2 Vertical 1/3 Vertical BLEED
9.25” x 11.125” 18.25” x 11.125” 9.25” x 5.6875” 18.25” x 5.6875” 4.75” x 11.125” 3.25” x 11.125”
Keep safety 1/4" in from TRIM and BLEED is 1/8" out from TRIM. Image areas intended to bleed should extend
1/8" beyond the trim.
PREFERRED FILE FORMAT: Hi-res PDF files (made ONLY through Acrobat Distiller) No native application files accepted. PDF files MUST be made using
Acrobat Distiller 5.0 (preferred) & also 4.0 (3.0 will NOT be accepted) The Hi res PDF distilled files must have:
1.All fonts embedded (NO True Type fonts accepted)
2.The correct mode (i.e. CMYK or Grayscale) Never RGB or LAB or embedded color profiles. (i.e. ICC profiles)
3.All spot colors MUST be converted to CMYK unless running 1, 2, or 3 color ads. NO file with PMS colors accepted unless pre-ordered.
4.OPI must NEVER be included in the file. (see advanced tab in distiller)
5.Resolution: 300 DPI for all submitted images and files.
6.All ads must have position marks for non-bleed ads and trim & bleed marks for bleed ads.
7.Files must comply with SWOP standards.
8.Knockout type should be no smaller than 7 pt. Serifs should be .007 minimum thickness. Black type on ads should be solid black and not 4/C.
ADVERTISING MATERIAL: All materials should be uploaded to bauermedia.sendmyad.com
For instructions on how to upload, please see the following page in this kit.
Once the ad has been posted, please email the following information to
Gail Plowman, gplowman@bauerpublishing.com
 • Advertiser Name
 • Publication Name
 • Issue Number and Cover Date
 • File Name that was uploaded
 • a Low Res PDF of the ad for file identification
*NOTE: If using a MAC to upload, Fire Fox is the preferred Browser.
PUBLISHER’S SERVICES: Services performed by The Publisher are non-commissionable. The Publisher will charge for all costs incurred in preparing
submitted material which does not meet mechanical specifications. Detailed specifications and costs are available upon request. An early
identification proof or facsimile of advertisement is to be used solely as an aid in positioning should be sent well in advance of closing date to The
Publisher. All advertising material will be destroyed one year after last use unless otherwise instructed upon arrival.
contact
NEW YORK
Bauer Media Sales, Inc.
58 West 40th Street, 5th Floor
New York, NY 10018
T. 212.764.3344
David Gorin
Group Publisher
T. 212.994.4175
E. dgorin@bauermediaus.com
Christopher Yates
Vice President, Digital
T: 212.994.4974
E: cyates@bauermediaus.com
Erin Morgan
Senior Integrated Account Manager
T: 212.994.4023
E. emorgan@bauermediaus.com
LOS ANGELES
Bauer Media Sales, Inc.
Natalie Duell
West Coast Advertising Director
T. 310.575.3703
E. nduell@bauermediaus.com
Michelle Braue
West Coast Director
T. 310.575.0823
E. mbraue@bauermediaus.com
CHICAGO
Bauer Media Sales, Inc.
Ted O’Connell
Integrated Account Manager
T. 312.664.0539
E. eo’connell@bauermediaus.com
SOUTHEAST
Bauer Media Sales, Inc.
Jana Robinson
Southeast Director
T. 904.234.5732
E. jana@robinsonmedia.net
SOUTHWEST
Bauer Media Sales, Inc.
Kelly McKay
Southwest Director
T. 469.229.0600
E. kmckay@bauermediaus.com