Winter 2015 Thrive! - Lacey South Sound Chamber Of Commerce
Transcription
Winter 2015 Thrive! - Lacey South Sound Chamber Of Commerce
Lace y south sound Cha mber thrive! Winter 2015/ Vol. 16, No. 1 Inside this issue Calendar of Events 2 President’s Message 4 Message from Executive Director 5 Auction Thank Yous 6 Ambassadors’ Corner 8 Common Core Standards 9 How to Make the Most of the Chamber 10 Over-desiring 11 Business is BOOMING! 13 Kidwiler Scholarship Thank Yous 14 The CrossFit Trend 15 Top picture: December Forum non-profit panel. Bottom picture: Members mingling at Nisqually Red Wind Casino 5:01 Surge! T H IChamber N K First Follow us on: Design and layout of the Thrive newsletter is performed by Essential Business Support. • Courtney Schrieve from North Thurston Public Schools went to Gotti Sweets to get cookies for their Compassionate Campaign. • George Sharp from the VCB went to A Steve’s Professional Truck Mounted Steam Cleaning to have his office cleaned. • TerriAnn Hawkeswood from Phone Master went to Shanna Paxton Photography for pictures of her grandchildren. January S M T W 4 5 6 11 12 South Sound BBQ Festival Committee 13 18 19 20 Membership 21 Orientation Membership Meeting 25 26 27 Ambassador Meeting MLK Day OFFICE CLOSED 7 Military Affairs Forum How to Double Your Business 14 Golf Committee Young Professionals 28 Board Meetings T F S 1 New Year’ Day OFFICE CLOSED 2 3 8 9 15 16 17 22 Education Affairs 5:01 Surge! NW Iron & AdvoCare 23 24 29 30 31 Government Affairs 10 February S M T 1 2 8 9 BBQ Festival 10 Committee Golf Business in Your Committees Backyard 15 22 2 3 W F S 5 6 7 11 12 13 Government Affairs 14 16 President’s Day OFFICE CLOSED 17 Membership 18 Orientation Membership Meeting 19 20 21 23 24 Ambassador Meeting 26 27 28 Military Affiars 4 T Annual Meeting Young Professionals 25 Board Meeting Education Affairs Winter 2015 March S M 1 2 8 9 15 T 3 W T 4 5 11 16 17 Membership 18 Orientation Membership Meeting 22 23 24 29 30 31 Ambassador Meeting South Sound BBQ Festival Committee 10 Military Affairs Forum State of the City Golf Committee 25 7 12 13 Government Affairs 14 19 20 21 27 28 26 Education Affairs Committee & Councils Chamber Events Ambassador’s Committee - 12:00 pm (noon) Dirty Dave’s Pizza Parlor 3939 Martin Way E. January 22 5:01 Surge! 5:01 - 7:00 pm Northwest Iron & AdvoCare 8294 28th Ct. NE, Suite 100 Lacey, WA 98516 February 9 Buiness in Your Backyard 5:30 - 7:00 pm Timerline H.S. Commons 6120 Mullen Road SE Olympia, WA 98503 February 4 Annual Metting Topic: Business Awards, Speaker– Kim Wyman, Secretary of State Registration begins at 11:00 am Program begins at noon PREPAY at www.laceychamber.com Saint Martin’s Worthington Center Cost: $35 March 12 5:01 Surge! 5:01 - 7:00 pm Cabinets by Trivonna 4444 Lacey Blvd, Suite G Lacey, WA 98503 Board Meetings Executive 8:30 am Complete Board 9:30 am Lacey Chamber Conference Room Education Meeting - 4:00 pm Lacey Chamber Conference Room Forum - Registration begins at 11:00 am Program begins at noon PREPAY at www.laceychamber.com Saint Martin’s Worthington Center Cost: members prepaid online $20/at the door $25 Golf Committee - 4:00 pm Lacey Chamber Conference Room Government Affairs Meeting - 11:30 am Panorama—Chamber House Restaurant 1751 Circle Lane SE LINC Meetings Mondays, 7:15-8:45am Forza 130 Marvin Rd SE, Suite 130 Tuesdays, noon-1:00 pm Forza 130 Marvin Rd SE, Suite 130 Thursdays, 5:30-6:30 pm Forza 130 Marvin Rd SE, Suite 130 Thank you to our sponsors! January Membership Meeting - 4:00 pm Lacey Chamber Conference Room Membership Orientation - 11:15 am & 5:15 pm Lacey Chamber Conference Room S 6 5:01 Surge! Cabinets by Trivonna Board Meetings F March Forum Military Affairs Council - 8:00 am Hawks Prairie Restaurant 8306 Quinault Drive NE South Sound BBQ Festival Committee - 3:30 pm Lacey Fire District 3 Media Young Professionals Group - 4:00 pm Locations vary, contact Chamber Winter 2015 3 President’s Message By Madelin White, Merle Norman Cosmetics, Wigs, & Day SPA Greetings! The beginning of another year! A time for renewal. Renewal of our goals, our business relationships, and personal friendships. How many of us get so busy with our everyday jobs that we don’t always remember our long range goals and the people who are so important to us, not only in business, but in our personal relationships? I know that at Christmastime it’s so busy, especially for retailers, that it seems we don’t have time to come up for air. I’m very excited for 2015 at the Lacey South Sound Chamber of Commerce. Yes, for those of you who haven’t heard, we are re-branding the Chamber. If you look at the demographics of our Chamber, you will notice that there are a lot of the businesses that are not actually in Lacey. We decided we needed to reflect that in our name, too. Of course, we’re keeping “Lacey” in our name as Lacey is still where our base is. We enjoy an amazing relationship with the City of Lacey and will always continue with that. celebration will be in conjunction with the City of Lacey— another great partnership! More to come! Our membership drive last May was very successful. We will be having another one later this year. In the meantime, I ask that each of us think of a business with whom we like doing business. Then, knowing that we should think Chamber first, we ask them to become a Chamber member. Put the idea in their head, then call Stephanie to follow up with them. By thinking Chamber first now, we will retain the great businesses we already have in our chamber. Stephanie and her staff are amazing. Stephanie, Sierra, Arvilla, and Kathy have accomplished so much this past year. Please join the Board in thanking them and showing our appreciation. I appreciate each and every one of you. Think Chamber First. Happy New Year! Madelin White, President Speaking of the City of Lacey, we have another exciting announcement. As most of you know, we put on, with the help of donors and the City of Lacey, the fireworks display each year on July 3. We also have the South Sound BBQ the first Saturday after the 4th of July. This year, we’re going to have a week between the 3rd of July and the BBQ on the 11th called “Celebrate Lacey.” The idea is to encompass all the different parts of Lacey with celebrations in a different area each day during those eight days. I’m sure each of you will have wonderful ideas to celebrate in your area. This 4 Winter 2015 Message from the Executive Director By Stephanie Hemphill, Executive Director, Lacey South Sound Chamber of Commerce Welcome to 2015, Chamber Members! I can’t believe how fast last year flew by and that on January 13 I will officially have served a full year as the executive director of the Lacey South Sound Chamber of Commerce. I am so proud of our board of directors, staff, and members for creating a fun environment that the business community in the South Sound wants to be a part of. When I started (or re-started) last January, we had about 295 members in our Chamber. As of the time that I am writing this article, we have 430 members in the Chamber! That is quite an accomplishment, and I thank all of you for helping us grow by leaps and bounds. Two more one- year anniversaries will be happening this quarter. On March 1 Arvilla Moore will have been in her position for a year and on March 3 Sierra Burton will have also been in her position for a year. I am so proud of their hard work and for making the Lacey South Sound Chamber Office a fun place to work and visit. Happy anniversary to you both! with the base. At Government Affairs meetings we have sat down with our state representatives, county commissioners, city council members, and many more elected officials for great one-on-one time with those who represent us. Education Affairs will be working hard this year to ensure our educators are aware of the knowledge and skills our business owners seek in their workforce, as well as setting up internship and job shadowing opportunities with Chamber members. And finally, the Young Professionals are on a mission to be an educated, dynamic sect of our chamber with the hopes of creating a longstanding impact on our community. Please look at the calendar for the meeting schedule this quarter and learn more about upcoming meetings by reaching out to the chairs of each group (located on page 14), as well as reading your weekly e-blurb for upcoming speakers and topics. These meetings offer a great value, so take advantage of your Chamber membership! In addition to continued growth in the Chamber as a whole this year, I have a goal to increase participation in our Military Affairs, Education Affairs, Government Affairs, and Young Professionals meetings. These meetings are often overlooked by Chamber members, and I hope to change that. Each of these meetings offers an immense amount of value to the local business community, and as a Chamber member they are free for you to attend. At Military Affairs meetings we have heard from leaders at JBLM with excellent resources for you to do business Printing | Packaging | Mailing Signage | Corporate Identity www.printnw.net sales@printnw.net 253.284.2300 Winter 2015 5 Our Sincere Thanks! Thank you to all who made our 2014 Annual Auction, USO Dinner & Auction, a great success! We know we could not have made it possible without our great sponsors, volunteers and attendees. Thank you for all of your support! Marketing Sponsor Red Sponsors White Sponsors Dirty Dave’s Pizza Parlor Cabinets by Trivonna Hometown Property Management Lemay Lucky Eagle Casinso & Hotel South Bay Press T & S Cleaning TwinStar Credit Union Blue Sponsors Panorama Van Dorm Realty, Cheri and Jerry Wilkins Special Thanks to: Master of Ceremonies: Jerry Farmer, 94.5 ROXY Auctioneer: Cindy Schorno Auction Spotters: Felix Peguero, Edward Jones; Andrew Barkis, Hometown Property Management; Dustsy Pierpoint, Chief of Police. Powerpoint created by: Amber Young, ACU Media: Tyson Hull, Blacklight Paradise Media Catering: The Tailgate BBQ Bar: Budd Bay Café Auction Committee Members Amber Young, ACU Annie Cappiello, Epic Event Decor Erica Palkovitz, Columbia Bank Jill Lane, Funeral Alternatives, Kimberly Bauman, Sound Advantage Realty Madelin White, Merle Norman Cosmetics, Wigs, and Day Spa Sarah Koch, Umpqua Bank Shelley Nicholson, D Zines: Creative Solutions and Grahpic Designs Volunteers Natasha Aromin, Michael Aromin, Shirl Aronson, K.C. Beale, Steve Brooks, Becky Burton, Kellie Divine, Linda Divine, Tamra Fogel, Christine Forrey & Forza, Veronica Goddard, Teryl Graham, Cynthia Hines, Wendell Hines, Stacie Jarvela, Tabitha Johnson, Barb Mueller, Kiana N, Clista Rakow, Brandon Reed, Megan Reed, Alan Shimamoto, Meghan Sullivan, RaeAnne Toth, Mark White, Tyler Wilson, Miss Thurston County, Vets for Vets Chamber Staff Stephanie Hemphill, Executive Director Sierra Burton, Event Coordinator Arvilla Moore, Member Services Kathy Smith, Bookkeeper Dessert Donors ACU Annie’s Unique Gifts & Gift Baskets Costco 6 Edward Jones – Felix Peguero Epic Events & Décor Forza Gotti Sweets Imagine Real Estate – Arvilla Moore Miss Moffet’s Mystical Cupcakes Nisqually Red Wind Casino North Thurston Public Schools Pellegrino’s Italian Kitchen & Custom Catering Services The Backdoor Bakery Special Thank You to Our Donors 94.5 ROXY A Steve’s Professional Truck Mounted Steam Cleaning Assault Defense Systems B&R Flooring Budd Bay Café Budd Bay Embroidery & Specialties Buds & Blades Landscape Company Campbell & Campbell Cascade Driving School Charlotte Dickison Chicago Title Company of Washington Club Z! Cody Spann, LMP Columbia Bank Community Chiropractic CrossFit Finish First Custom Security Dutch Bros Earth Friendly Edward Jones – Felix Peguero Edward Jones – Karen Schade Elite Cleaning of Washington Emperor’s Palace Epic Event Décor Extreme Training, LLC Farrelli’s FASTSIGNS Funeral Alternatives Gary’s Tire Factory Gen X Computer Solutions Heritage Bank Imagine Real Estate Intercity Transit Irish Alana Salon KAYO Ken Balsley Kluh Jewelers Lacey Fire District #3 Lacey Realty & Property Management Liberty Mutual Mantis Graphix Merle Norman Cosmetics, Wigs, and Day Spa Michelle Leider Miss Moffett’s Mystical Cupcakes Mixx 96 Mutual of Omaha Nearing Total Health Nisqually Red Wind Casino North Thurston Public Schools Northwest Harley Davidson Northwest Iron Olympia Federal Savings Panorama Prime Development Quadrant Homes Red Lion Hotel Reliable Small Engine RelyLocal Rivers Edge Ruth Weigelt Shanna Paxton Photography Shipwreck Beads Inc. Sound Advantage Realty Stottle Winery Taco Del Mar TAGS The Falls Terrace The Golf Club at Hawks Prairie The Little Swede Butik The Ram The Tailgate BBQ The Washington Center Thurston County Coroner ThurstonTalk TwinStar Credit Union Umpqua Bank US Bank – Lacey Branch VanDorm Realty – Cheri & Jerry Wilkins Washington Land Yacht Harbor Winter 2015 Winter 2015 7 January Ambassador February Ambassador Alan Shimamoto, AdvoCare TerriAnn Hawkeswood, Phone Master What do you enjoy the most about being an Ambassador? Meeting new people, making new friends, developing relationships with like-minded business professionals, and serving the community! What do you enjoy most about being an Ambassador? Attending fun events and calling it work. What benefits does AdvoCare get from your Ambassador participation? By participating as an Ambassador, I have opportunities to share the message that AdvoCare is an Advocate for Caring people! Favorite Local Activity Any date night with my beautiful wife, Louisa! Favorite Winter Tradition/Activity Our family going on Disney Cruises or trips to Hawaii! And our family making gingerbread houses for Christmas celebration. Favorite Movie Braveheart (especially the motivational speech just before the battle) March Ambassador What benefits does Phone Master get from your Ambassador participation? Developing relationships with other Chamber members through Chamber and community events. I am becoming more visible as an individual, but more importantly, more business people are seeing and hearing about Phone Master, our family business. Favorite Local Activity Going for a drive. I love it when my husband and I load up and head out for the day, there is always something to explore in our beautiful part of the world. Favorite Winter Tradition/Activity I love the holiday season, spending special and meaningful time together as our family gathers together for Thanksgiving and Christmas. Also, my annual “girl’s trip” to Portland in November, that I have taken with two dear friends for 18 years. Favorite Movie I don’t have a favorite movie, but I have seen White Christmas more than any other movie. Other than that, anything SciFi. Ambassadors’ Corner Susan Cook, Morningside Ambassador of the Quarter What do you enjoy most about being an Ambassador? The opportunity to build relationships within the community. What benefits does Morningside get from your Ambassador participation? I am able to have contact with business decision makers and help them to understand what their employment needs are and customize exactly what they need. And because of the Think Chamber First culture of the Lacey Chamber, with Morningside’s reputation within the community, it has built a lot of great opportunities for our clients. Favorite Local Activity Go to church. Favorite Winter Tradition/Activity Christmas decorating. I have been known to decorate on September 28 (my birthday) and take it down February 28 (my husband’s birthday). Favorite Movie Erica Palkowitz, Columbia Bank The Parent Trap 8 Winter 2015 What Common Core Is and Is Not Submitted by Sarah Elliott, Middle School Teacher, Faith Lutheran School Common Core. Depending who you ask, those words might invoke frustration, excitement, or more questions than answers. As with most educational reform, change comes both slowly and quickly, often all at the same time. Change comes slowly in that it takes lawmakers and educators many months or years to propose, vet, revise, and present reform initiatives. Change comes quickly in that it seems like every few years, students and teachers are being required to meet new or different standards when we are just getting a handle on the previous reform initiative. Just like No Child Left Behind (NCLB) previously and current STEM (Science, Technology, Engineering, and Mathematics) initiatives, Common Core is the most recent buzz word in the everchanging face of educational reform. But what exactly is Common Core? There are many misperceptions about what Common Core is—and is not. First, Common Core is not a federally-mandated reform effort; the federal government is not telling the states what and how to teach. Rather, the Common Core State Standards (CCSS) initiative was launched at the state level and involved 48 states in our nation. States were involved in the creation of these standards, and states have the sole discretion of choosing if, when, and how to implement these standards. Second, Common Core is not a “dumbing down” of standards; many may mistakenly think of these standards as the bar that students must attain. Rather, Common Core is a standardized representation of the minimum knowledge a student at a given level must attain and in which he or she must demonstrate proficiency. Instead of equating Common Core with the bar, it is more appropriate to equate it with the baseline! Especially in our transient community with so many military families, I especially appreciate this common, baseline approach such that when my students’ families get stationed in or come from another state, they won’t be making a jump from one set of standards to another; there is some consistency for my students from state-to-state. to “teach” Common Core when the standards in and of themselves are not curriculum. While Common Core is about the bare essentials of knowledge all students must acquire to be effective, critical-thinking members of 21st century society, the “what” and “how” of the teaching and learning process are left to the states, districts, schools, and/or teachers to decide. Certain curricula may be chosen because they help address several standards, but the standards themselves are not explicitly taught as curriculum. With much uncertainty about Common Core (perhaps even fear at the name of it!), it is important to understand exactly what it is and is not. Even in my comparatively brief teaching career over the past 11 years, I have seen standards and reform efforts come and go. Although some may equate this to a flavor-of-the-month approach to education, it is important to remember that education is fluid. There will always be the basics—reading, ‘riting, and ‘rithmetic—but in a world that is constantly changing, the manner in which we prepare students for an unknown future must be fluid as well. Some great resources include www.corestandards.org and http://www.k12.wa.us/CoreStandards/default.aspx. Sarah Elliott, is a middle school teacher at Faith Lutheran School with a master’s degree in curriculum and instruction and is a doctoral candidate in teacher leadership. Faith Lutheran School is an affordable private, Christian school located at 7075 Pacific Ave SE in Lacey, serving families in Thurston county and JBLM. The campus also has a child care center that provides full-time and before and after school care. Faith is currently enrolling students in preschool through 8th grade. Finally, Common Core is not curriculum. I often get asked if our school is “teaching” Common Core. It is impossible Winter 2015 9 How to Make the Most of the Chamber. Really. Submitted by Paul Edwards, Liberty Mutual Insurance I’m new to the Lacey Chamber, but not new to networking. It actually comprises 95% of my business. And, in a broad sense, it generates 100% of referrals. business from their existing clients. Joining the Chamber was an easy decision. By the time opportunity knocked, I was well into my second year of business as an agent with Liberty Mutual Insurance. But, for some business owners, Chamber membership can feel like a low priority or a high risk. If you consistently go to Chamber meetings, Forums, and events armed with this knowledge, you’ll be amazed at how much your relationships improve. The “low priority” business owner might determine that Chamber membership is a good idea when time is less scarce. They might be overwhelmed in a high-volume period where sales are booming or have issues with time management, employee turnover, and so forth. They see the value of membership, but the return comes at too great a cost in time. The “high risk” counterpart is usually brand-new in the business, operating on borrowed or depleting resources and concerned with leads. They see the value, but it comes at too great a loss, when they could instead be making calls and hustling for their foundational clientele. As is so often the case in business, the solution lies somewhere in between these two extremes. We must make effective use of time and money, especially when demand outweighs supply. More importantly, think of your Chamber investment the same way you gauge the cost of an ad campaign. Before doing that, however, you must first un-think your expectations of an ad campaign. Many seem to want a guaranteed return on investment in the form of specific, individual leads. But the Chamber is not where you go to tell people about what you want. It’s loaded with salespeople and business owners; they already know what you want. That’s like walking into a room filled with people who haven’t eaten for a week and announcing, “I’m hungry.” Join the club. Instead, you must “feed” your audience. This is what successful marketing campaigns do. They tell the market, “We know you’re looking for xyz, and we have it for you.” Of course, this is a simplistic explanation, but fundamentally true; if you feed your audience, they will feed you. Your acquaintances and associates in the Chamber are looking for information, marketing tips, referrals, and ways to generate new business. If they’re smart, they’re also looking for new ideas to “farm the farm” – to get repeat and referral 10 But, realistically, even a weekly engagement with your audience is insufficient for today’s marketplace. If you’re doing business in Lacey, you’re catering to a tech-savvy, middle-to-upper class group of business leaders. They are among the most “marketed-to” demographic on the face of the earth, and your weekly handshake and brief conversations won’t put you on their radar for the long term. Do not leave a networking event without initiating or responding to an invitation for a one-on-one. This is the best way I’ve found of expanding a relationship beyond the surface level and allowing an acquaintance to become a partner. Bonds form as you discuss hobbies, family, background, and business experience. Even so, reality still limits the impact of the one-on-one. You can’t turn such an outing into a routine. Business owners tend to have busy schedules, family obligations, and greater priorities than getting together to chew the fat. Fortunately for us, there is this thing called Facebook. You are sacrificing a HUGE “drip” marketing opportunity by not making use of social media to build the connections you make at the Chamber. The sheer amount of information people post about themselves—from occupation and background to their random thoughts throughout the day— gives you a tremendous advantage for endearing yourself and branding your business to the members of the audience by interacting with them. As with all big ideas there are methods to this madness— hence the purpose of this article. As a Chamber member passionate about networking, I would like to follow my own advice and meet with you, and stay connected via social media. Submit your feedback to me and we’ll schedule some time outside of Chamber events. Paul Edwards is the Business Owner’s Personal Agent at Liberty Mutual Insurance. He specializes in helping business owners grow and expand their marketing efforts, while financially protecting their lives and personal assets. You can reach him at (360) 584-6683 or paul.edwards@ libertymutual.com. Winter 2015 Over-Desiring Nancy J. LaPointe, MBA, CFP®, ChFC®, CLU®, CASL®, Navigate Financial Over-desiring is a new concept that I was recently exposed to that is resonating with me. Desire: All I want is everything, if it exists and others can have it or experience it, I want it, too. I desire a beachfront cabin, time in Paris, a BMW, a Lexus, a pool, etc., etc., etc. After reading Sunset magazine, Food and Wine magazine, Dean & Deluca catalog, and walking in the mall, I find my mind opened to so much that I now desire simply because I now know it exists. Society, marketing, and social pressure promotes seeking to have and experience all that we come in contact with. Overconsumption of consumer goods, dependence on credit cards, chasing get-rich-quick schemes, and instant gratification lifestyles, I feel, can be traced back to desire on steroids. There seems to be no filter between desire and reason. I desire a pool, yet I do not like to swim or get wet. Why can I visualize the enjoyment of having a personal pool in my backyard and feel that the failure to realize that dream will have a negative effect on my self-worth? Food and Wine magazine has me desiring not just a wine cooler, but a wine cellar that is climate controlled. But why do I need that when I buy a bottle of wine that costs over $30 three times a year at the most? Until recently, I still felt that laptops were easy to use and transport. Now that I have had an opportunity to use a friend’s tablet, the laptop seems clunky and unresponsive. Yet it is still meeting my needs and getting the work done. Three people, including my mother, have shared with me their pleasure in experiencing a zip line, soaring high above the ground on a thin cord. I’m afraid of heights and known to get ill, yet I’m now seeking that experience. In the four examples above, I’m responding to desire. Desire -- seeking to stretch one’s skills and/or improve one’s lifestyle. I’m sure some Ph.D. has proven it is ancient and ingrained in the human personality. In and of itself, it motivates us to grow and evolve. So desire itself is not inherently unhealthy for us individually or as a society. Over–desiring anything to the extreme is, however, worrisome. To fixate and to act on desires that do not relate to you and your true personality and objectives is to See Over-Desiring on page 13. Winter 2015 11 Over-Desiring promote internal and external disconnect. How can one seek to live a life of intention and value when one’s actions are driven by one element on overdrive? Recognizing the power of over-desiring is a step in being able to moderate and realign your energy and actions. Desiring and working toward objectives that are supportive, rational, and reasoned is motivation towards growth. Desiring and working towards objectives that are going to cost you financially and/or physically and do not support who you are and who you are becoming, need to be reconsidered. The zip line experience, upon reflection, is no longer desired, but I am still holding on to Paris. In regards to the tablet, I will replace the laptop with one once the present laptop is no longer functioning or meeting my needs. The wine cellar and pool are big dreams, and I will hold on to them as such. They are no longer goals. I’m wondering, as you may, where else may I be over-desiring and causing myself harm. I strive to maintain a core value, recognize what is discretionary, and only pay cash for those items after I’ve covered my financial responsibilities both long- and short term. That core value goes a long way in helping me stay centered and act in moderation. We are all human and, therefore, imperfect. We can strive to maintain a healthy mindset. I - 5 Exit 88 • ROCHESTER, WA FOLLOW US: lec_4X5.25_Lacey_Thrive_brand_1214.indd 1 12 1-800-720-1788 • LUCKYEAGLE.COM A CHEHALIS TRIBAL ENTERPRISE 12/12/14 3:57 PM Winter 2015 Business is BOOMING! New Members BlackLight Paradise Media Campbell & Campbell Events Clutterbusters!! WA Cody Spann, LMP LLC Elite Cleaning of Washington Fitness Recovery Room Renewals 10-14 Years (continued) 1-2 Years Coastal Imaging 3-4 Years Capitol City Press Funeral Alternatives KMAS News Talk Radio MassMutual of Seattle Paulie G’s Pool Hall & Deli PCI Pest Control Pint Sized Sites PrimeLending, A PlainsCapital Company Customer:TheLaceyChamber Contact:AmberParrish Sport Clips Haircuts @ Hawks Prairie Project:TheCreativeOfficeAd: 2013ResourceGuide Thrivent Financial Size:1/6,21/4”x45/8”Vertical United Way of Thurston CountyShow>> <<FINAL FINAL Creative 5-9 Years Cynthia Pratt Judy Wilson Vantage Community Management 10-14 Years Cheri & Jerry Wilkins – Van Dorm Lacey Community Events Heritage Bank – Lacey Mountain View Vets 15+ Years Adams &Shefter Al Eckroth – Virgil Adams Realty Capitol City on The Course Days Inn Kluh Jewelers Morningside Moss Orthodontics Pacific Disposal/ LeMay Timberland Regional Library Board of Directors Office Supplies Next day delivery is available for over 40,000 items that we have in stock. Promotional Products We offer a large selection of promotional gifts for your meetings, trade shows, product branding and events. Office Furniture, Space Planning & Design Our Furniture Specialist draft, develop, space plan & design your furniture project to get the most out of your office environment. Quick and Simple Online Ordering Creating Solutions for Your Business! Executive Committee Madelin White, President, Merle Norman Cosmetics, Wigs & Day SPA, 360-491-4911 Dan Nicholson , President Elect, D Zines: Creative Solutions & Graphic Designs, 360-491-4340 Martin McElliott, Vice Presisdent, Thurston Talk, 360-482-1671 Ray Foisy, Treasurer & Board Member, Umpqua Bank, 360-491-4340 Jill Lane, Secretary, Funeral Alternatives, 360-491-2222 Angelique Wilsosn, Past President, Professional Temp Staffing Agency, 360-786-8443 Board of Directors Kimberly Bauman, Sound Advantage Realty, 360-528-1578 Shon Brewster, Costco, 360-412-3497 Patrick Davidson, Bay Equity Home Loans, 360-253-268-2780 Grace Kendall, FASTSIGNS, 360-438-3800 Graeme Sackrison, Lacey Community Events, 360- 791-8376 Michael Steadman, Steadman Family Trust & Lacey City Council, 360-493-1484 Jerry Wilkins, Van Dorm Reality, 360-451-5556 (360) 754-1732 Corinn Wohl, TwinStar Credit Union, 360-923-4596 721 Legion Way SE, Olympia, WA 98501 (800) 900-1732 | www.TheCreativeOffice.com Winter 2015 <<CHECKFORACCURACY>> •BUSINESSNAME •PHONENUMBERS 13 Committee and Council Chairs Military Affairs, Ken Swarner, Swarner Publications, 253-584-1212, publisher@ftlewisranger.com Education Affairs, Graeme Sackrison, Graeme. sackrison@gmail.com Government Affairs, Michael Jackson, Cascade Driving School, 360-943-1123, m1775@aol.com Young Professionals, Kevin Hayward, State Farm, 360-459-2277, kevin@laceywainsurance.com; and Reid Hemphill, Key Bank, 360-486-5508, reid. hemphill@keybank.com Membership, Corinn Wohl, TwinStar Credit Union, 360-923-4596, cwohl@twinstarcu.com South Sound BBQ Festival, Dan & Shelley Nicholson, D Zines: Creative Solutions & Graphic Designs, 253-307-4903, dan@dzinesallday.com and shelley@dzinesallday.com Golf Classic, Jerry Wilkins, Van Dorm Realty, 360-451-5556, JerryWilkins@comcast.net Auction, Jill Lane, Funeral Alternatives, 360-491-2222, info@funeralalternatives.org Kidwiler Scholarship Fund Thank Yous The Lacey Chamber would like to thank these member businesses who donated raffle prizes to benefit the Kidwiler Scholarship: A Steve’s Professional Truck Mounted Steam Cleaning – Roses and Carnations* Alan Shimamoto – Ado Care Spark Drink* Annie’s Unique Gifts & Gift Baskets—Triple Chocolate Brownies (October) Cabinets by Trivonna – Brick of Gold* Costco – Coffee mug (December) Custom Security – Fire Extinguisher* DZines – Giant candy bar & notebook (December) Edward Jones – Stress Pig (October & November) Epic Event Décor – Mocha Buttercream Brownies (October) FASTSIGNS – 2 Harlequin Theater Tickets, Poinsettia (November & December) Hawks Prairie Crossfit – 2 1-Month Membership,30-Minute Massage (November) Homeless Backpack – Coffee (December) Imagine Real Estate, Arvilla Moore – Christmas Cookies, Peach Cobbler, Pumpkin Roll* Imagine Real Estate, Hal & Anita Yarber – Seahawks Hat & Ticket to Wild Card Scramble (December) Kevin Hayward State Farm – T-shirt & Bag (December) Little Savvy Shopper – $75 off half Page Ad (October) Merle Norman Cosmetics, Wigs & Day Spa – Skin Care Products (November) Nisqually Valley News – Tickets to Breakfast with Santa and Full-color Ad (December) Panorama – 2 St. Martin’s Basketball Tickets & 4 St. Martin’s Basketball Tickets (November & December) Phone Master – Cold Stone Certificate & Starbuck Gift (October & November) Professional Touch Massage, Barb Mueller – 1-Hour Massage (October) Quadrant Homes Missy Pacheco – Thermos (December) Sandler Training – Sandler Insights Book (December) Shur Clean – Free Car Wash (November & December) St. Martin’s Alumni – 4 Tickets (November) and 2 Tickets (December) to Capitol Food and Wine Festival St. Martin’s Athletic Dept – 8 Basketball Tickets (December) Stewart Ridgeway – 2 Tickets to Nutcracker (December) Tags Awards – Cap Embroidered with Logo, Engraved Picture Frame, & Personalized T-shirt* The Tail Gate BBQ – Smoked Turkey & T-shirt (October & November) Thurston Talk – Logo Placement (November) Umpqa Bank – 2 Bags of Coffee (October & November) *Made a donation every month. Thank You for Your Continued Support! 14 Winter 2015 The CrossFit Trend By George Sanchez, Northwest Iron CrossFit as a sport and, as an Average-Joe exercise program, is one of the hottest trends in the country right now. It began with a belief that fitness has a purpose and is useful in all areas of our lives. Our goal is to be functionally fit and to keep the body healthy, strong, and mobile for a lifetime. If you are convinced that you cannot do CrossFit, please read on to find out why this new future of fitness can change your life. Fitness is our ability to do more work whenever and wherever life requires we need to do work. Activities such as playing with your children in the backyard, moving a desk at work, carrying a large load of groceries, or running a half marathon require agility, mobility, and strength. Any fitness program needs to prepare us for any physical contingency — not only for the unknown but also for the unknowable, like when a car breaks down and you must walk a mile to the nearest gas station. We get asked all the time, “What is CrossFit?” It is hard to quantify the program since it is so multidimensional. It is not a basic circuit of weightlifting, but a program that mixes many different exercises to push all parts of your body. CrossFit takes the best parts of Olympic weightlifting, calisthenics, gymnastics, sprints, plyometric, and other miscellaneous exercises and blends them seamlessly into short high-intensity burst workouts. In CrossFit, we utilize the same workouts for an elderly individual with heart disease as we would for a competitive cage fighter. The difference being we customizethe scale, load, and intensity so it is appropriate for each individual. Our classes are small, and each class has one or two coaches overseeing progress throughout class, and they oversee all aspects of the individual’s fitness. The coaches in a CrossFit gym are one of the best keys to success. They not only teach the different movements, but also motivate and guide the class through the workouts based on the physical capability of each individual. These coaches get to know their membership on a deep level and act as an in-house personal trainer. Our gym is made up of all sorts of different people from different backgrounds. We have athletes in their 50s and 60s, parents of little kids, elite military, those who have lost hundreds of pounds doing CrossFit, and those looking to gain muscle and strength. Each of these people brings a unique quality and story to our community, each Winter 2015 contributing something special, and all have found fitness, community, and fun in one spot. Oftentimes a big corporate gym is just a collection of random people focused on doing their own different exercises. A client will walk around with ear buds in, focused on getting in and out, with little to no interaction with those around them. CrossFit is all about building a community of like-minded individuals. Exercises are done in group workouts so gym-mates encourage and support each other. Even the people who finish last get a round of high-fives for pushing and working hard. Everyone has the same goal in mind: to get in the best shape possible. The camaraderie and friendship in CrossFit is part of what makes this exercise experience so special.This camaraderie is part of why our athletes see such dramatic results in the appearance of their body, weight loss, and strength. The key to CrossFit is the intensity brought to each class.In a regular gym, where there is little to no accountability, it’s easy to cheat reps here and there or sneak a longer break than necessary, but because of how the CrossFit workouts are tailored, there’s no option other than to work hard. Effort is the key to any routine, and what you put in is generally what you’re going to get back. CrossFit, as seen on TV, is pretty intense and scary. However, a good local CrossFit box (slang for gym) is always a happy and welcoming place. There is laughter and fun and, in reality,the most open and vibrant community of people who believe in you; sometimes more than you believe in yourself. They are your team. George Sanchez is Coach and Co-Owner of Northwest Iron in Lacey, Washington. He has been a CrossFit athlete for three years and participates in many local and regional competitions. He holds a CrossFit Level 1 and CrossFit Weightlifting certificates. 15 The Lacey Chamber of Commerce 8300 Quinault Dr. NE, Suite A Lacey, WA 98516 Phone: (360) 491-4141 Fax: (360) 491-9403 E-mail: info@laceychamber.com Website: www.laceychamber.com PRSRT STD U.S. Postage Paid Olympia, WA Permit No. 60 CHANGE SERVICE REQUESTED BOOM! SPARK! “Local branding on a world of products.” Mike Wolfe IGNITE!