AXA Germany

AXA Germany
A company
redefines standards
Status: May 2011
Contents
 Our business - Facts and Figures
 Our strategy
 Client-group oriented solutions
 Take on responsibility
 Management Board and Participation
Structure
Page 2
AXA Konzern AG
Our business is Financial Protection
Our business
AXA develops products and services
which are tailored to suit different client
requirements. All follow the same
aspiration: To secure the assets of
private and corporate clients and to
protect them from the consequences of
loss of life or damage to health.
Henri de Castries
President of the AXA Group
Page 3
AXA Konzern AG
AXA Germany
Part of a strong international Group
The AXA Group in figures 2010
Revenue:
Group result (IFRS):
Operating result
(Underlying Earnings):
Assets under management:
No. of employees:
Exclusive distributors:
EUR 91.0 bn
EUR 2.7 bn
EUR 3.9 bn
EUR 1,104 bn
127,000 worldwide
87,000 worldwide
AXA Germany in figures 2010
Revenue:
Group result (IFRS):
Operating result
(Underlying Earnings):
Capital investments:
No. of employees:
Exclusive distributors:
Page 4
AXA Konzern AG
EUR 10.4 bn
EUR 413 mil
EUR 367 mil
EUR 64 bn
11,209
4,649
AXA Germany is in the top 4
in the German market
Direct insurance according to written premiums 2009*
in EUR billions
28,4
14,6
13,6
9,7
8,7
8,4
8,2
6,5
Allianz
Generali
Ergo
AXA
Konzern
R+V
Group
HDI
(Talanx)
Debeka
Group
Versicherungs- Zurich
kammer Insurance
Bayern
Group
* Direct insurance business excl. foreign business, public insurers considered individually; excl. pension funds
Page 5
AXA Konzern AG
6,1
5,1
Signal
Iduna
Group
Source: Annual/business reports
The history of AXA Germany
National,
Schlesische,
Gladbacher merge
with Colonia in the
fore
1839
1970
Foundation of the Kölnische
Feuer-VersicherungsGesellschaft ("Cologne Fire
Insurance Company"),
referred to as Colonia
Page 6
AXA Konzern AG
Colonia becomes
part
of AXA
1991
Merger of Colonia
and Nordstern
1997
Name changed to
AXA
2000
2001
Integration of Albingia
2007
Integration of DBV
Winterthur
within the AXA
Germany Group
Strategic realignment
of the AXA Germany
Group
2008
2009
Relaunch of the
DBV brand
Contents
 Our business - Facts and Figures
 Our strategy
 Client-group oriented solutions
 Take on responsibility
 Management Board and Participation
Structure
Page 7
AXA Konzern AG
Ambition 2012
We shall become the company of choice!
An ambitious target
Since 2005 the AXA Group has been pursuing
Ambition 2012. With this global strategy, AXA has set
itself the objective of becoming the company of choice
in its industry for clients, shareholders and employees
by the year 2012.
The focus is on the client
AXA wants to become the company of
choice by fulfilling client needs best and by
proving, every day, that clients and partners
can rely on AXA.
Page 8
AXA Konzern AG
Three core attitudes to fulfil the expectations
of our clients
We are there when our clients need us and we really listen to
what they say.
We treat our clients with empathy and respect, we provide
personal advice throughout their lives and reward their loyalty.
We say what we are doing and we do what we say. We provide
the promised benefits and inform our clients of every relevant
step so that they can trust us.
Page 9
AXA Konzern AG
Our new positioning:
Redefining Standards
For all those who do not wish
to be treated just like any other number
but as the Number 1
Many people believe that insurance
companies and financial services providers
don't always keep their promises. At AXA,
we want to change this. And redefine
standards by applying a new mindset and
actions: in the services, products and
consultation we provide right through to
the daily contact with our clients.
Page 10
AXA Konzern AG
Contents
 Our business - Facts and Figures
 Our strategy

Client-group oriented solutions
 Take on responsibility
 Management Board and Participation
Structure
Page 11
AXA Konzern AG
Comprehensive consultation for private clients
Comprehensive consultation with plan360°
With its comprehensive consultation concept
plan360° AXA answers to the questions of
customers and responds to individual problems
and needs. plan360° does not focus on
individual products but rather on holistic
consultation and support in all phases of life.
Attractive products
BOXplus consists of a package of flexible products
ranging from Liability to Contents insurance and it
ensures made-to-measure coverage.
TwinStar is an innovative financial protection
solution and it combines one of the highest
guaranteed pensions with top yield opportunities a
lifetime long.
Page 12
AXA Konzern AG
A secure foundation for corporate clients
The AXA product range
Competent comprehensive consultation
and made-to-measure insurance solutions
for companies and employees, for
entrepreneurs and their families.
Coverage of insurance requirements
in particular through Profi-Schutz
(Professional Liability Cover)
 Profi-Schutz enables the client to put together
his own insurance package consisting of
different products.
 The successful product range has been
systematically advanced and extended to
include elements of the former DBV Winterthur
product range.
Page 13
AXA Konzern AG
DBV - Specialist for the Public Sector
 With more than 135 years experience in
the public sector, it has more expertise
than any other provider in Germany
 It is specialised in the requirements of
public sector employees.
 Innovative, market-driven products and
increasingly integrated product solutions
with benefits from several insurance lines
 A nationwide comprehensive network of
skilled personal advisors
Page 14
AXA Konzern AG
Partner for academic healthcare professions
 A competent specialist insurer for
registered doctors, doctors
employed by hospitals and
newcomers to the medical
profession.
 Co-operation with the largest
professional associations of medical
practitioners and pharmacists
 Health pension for practice staff
Page 15
AXA Konzern AG
AXA has been awarded excellent marks
in numerous tests and ratings
Page 16
AXA Konzern AG
Contents
 Our business - Facts and Figures
 Our strategy

Client-group oriented solutions
 Take on responsibility
 Management Board and Participation
Structure
Page 17
AXA Konzern AG
Our values
One brand, one corporate culture - that's what makes
AXA so successful worldwide. Around the globe
approx. 210,000 employees and intermediaries work
according to mutual corporate principles, the AXA
values:
 Professionalism - We achieve the best-possible
results through our competence and proximity to
clients
 Innovation – We want to be the one to shape the
market.
 Pragmatism – We appraise situations correctly and
take advantage of our opportunities.
 Team spirit – We work together for the success of
the group.
 Integrity We keep our promises to our clients, our
shareholders and our partners.
–
Page 18
AXA Konzern AG
Our employees are our most important capital
The key to AXA's success lies in the motivation
and in the dedication of its employees
 Attractive possibilities to join the company, e.g. as an
apprentice, as a financial trainee, as
an executive assistant or by direct entry into the
company.
 Qualification and training measures which are
innovative and tailored to suit requirements.
 Manifold opportunities for advancement at international
level with the International Mobility Programme.
 Open feedback culture through an annual staff
dialogue, staff surveys
and 360° feedback.
 Participation in the success of the company in the form
of share programmes such as, for example, the AXA
Share Plan.
Page 19
AXA Konzern AG
Social commitment
is part of AXA's identity
AXA von Herz zu Herz
 The charitable organisation "AXA von Herz zu
Herz" supports social and charitable initiatives.
 10 percent of all AXA Germany employees
volunteer their time and assistance to the
association.
 In 2007, AXA von Herz zu Herz was awarded
the honorary prize by the City of Cologne
„
“
The most valuable thing AXA
employees can give is their
personal commitment!
Claude Bébéar
Honorary Chairman of the Supervisory Board of
the AXA Group and founder of AXA Atout Cœur
Page 20
AXA Konzern AG
Contents
 Our business - Facts and Figures
 Our strategy

Client-group oriented solutions
 Take on responsibility
 Management Board and Participation Structure
Page 21
AXA Konzern AG
The AXA Germany Group
Management Board
Dr. Frank Keuper
Chairman of the Management Board
Group Communications, Group Audit,
Group Strategy and Portfolio Management
Rainer Brune
Dr. Patrick Dahmen
Public Sector Client Segment
Planning/Accounting/Reporting,
Cash, Corporate Finance,
Risk and Value Management,
Controlling, Procurement, Taxes
Private Client Business Property,
Casualty, Liability, Motor
Thomas Gerber
Wolfgang Hanssmann
Private Client Segment
Distribution, Marketing
Financial Protection, Bank, AXA
Private Investments
Page 22
AXA Konzern AG
The AXA Germany Group
Management Board
Jens Hasselbächer
Dr. Markus Hofmann
Customer and Partner Services
Industrial and Corporate Client
Segment
Property and Casualty Insurance,
Reinsurance, Claims
Page 23
AXA Konzern AG
Thomas Michels
Ulrich C. Nießen
Health Insurance
HR, Legal & Compliance, Central
Services
Dr. Heinz-Jürgen Schwering
Jens Wieland
Capital Investments
Asset Liability Management
Information Technology,
Group Organisation and
Process Management
Overall structure of AXA Germany
AXA Group
100%*
AXA Konzern AG
Property
100%*
AXA
Versicherung
DBV Deutsche
Beamtenversicherung
100%*
AXA Lebensversicherung
Deutsche
Ärzteversicherung
Zweigniederl.
Deutsche
Ärztevers.
Allgemeine
75,0%
88,8%
AXA Art
Versicherung
Deutsche Ärzte
Finanz
11,2%*
39,9%
Roland
RechtsschutzVersicherung
Health
Financial Protection
DBV Deutsche 94,9%* 100%*
AXA KrankenBeamtenvers.
versicherung
Lebensvers.
winsecura
Pensionskasse
Rh.-Westf.
Sterbekasse
Lebensversicherung
100%*
Pro bAV
Pensionskasse
AXA Bank
Page 24
AXA Konzern AG
Zweigniederl.
DBV Deutsche
Beamtenvers.
Krankenvers.
* indirect or direct and indirect; 100% shareholdings, unless stated otherwise.
5,2%
AXA
Investment
Managers