resolution no. 2015-33 a resolution of the city council of the city of
Transcription
resolution no. 2015-33 a resolution of the city council of the city of
RESOLUTION NO. 2015-33 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HUNTINGTON BEACH DECLARING THE CITY'S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR FISCAL YEAR 2015-2016 WITHIN THE HUNTINGTON BEACH DOWNTOWN BUSINESS IMPROVEMENT DISTRICT WHEREAS, the California Legislature, in adopting the Parking and Business Improvement Area Law of 1989 (Streets and Highways Code §36500 et seq.) found that cities are authorized to levy assessments on businesses in order to promote economic revitalization and tourism, create jobs, attract new businesses and prevent erosion of business districts; and The California Legislature found that cities are authorized to levy assessments on businesses which benefit from those improvements and activities; and A sizeable majority of the downtown businesses within the City of Huntington Beach requested that the City Council commence proceedings under the Parking and Business Improvement Area Law of 1989 to establish a downtown business benefit area within the City of Huntington Beach and to levy a special assessment to promote tourism and tourist related events; and The City Council formed a business improvement area, known as the Huntington Beach Downtown Business Improvement District (the "District"), by the passage of Ordinance No. 3661 on September 7, 2004. The City is proposing to levy an assessment for fiscal year 2015-2016 pursuant to the process detailed in Streets and Highways Code §36500, et seq.; and The District's Advisory Board has prepared and filed with the City Clerk an "Annual Report/Operating Budget 2014-2015 Fiscal Year to Date" and "Proposed Budget for Fiscal Year 2015-2016" (collectively, "Annual Report"); and NOW, THEREFORE, the City Council of the City of Huntington Beach does hereby resolve as follows: SECTION 1. The City Council hereby approves the Annual Report filed by the Advisory Board in the City Clerk's office attached hereto as Exhibit A and incorporated herein by this reference, which includes a proposed budget for Fiscal Year 2015-2016 and a description of the improvements and activities to be provided for Fiscal Year 2015-2016. SECTION 2. To levy and collect assessments within the District area for Fiscal Year 2015-2016 as per the assessment schedule listed in Exhibit 13 attached hereto and incorporated herein by this reference. SECTION 3. The type or types of improvements and activities proposed to be funded by the levy of assessments on businesses within the business improvement area are specified in Exhibit C, attached hereto and incorporated herein by this reference. Further, 15-47691122038 1 Resolution No. 2015-33 the improvements, if any, to be acquired for the proposed business improvement area are specified in Exhibit C. SECTION 4. A public hearing shall be held before the City Council on August 17, 2015, at 6:00 p.m., or as soon thereafter as this matter may be heard, in the Council Chambers of the City Hall, 2000 Main Street, Huntington Beach, California, at which time the Council will hear all interested persons for or against levying of the assessment, and the furnishing of specified types of improvements or activities. Protests may be made orally or in writing; but, if written, shall be filed with the City Clerk at or before the time fixed for the hearing and contain sufficient documentation to verify business ownership and validate the particular protest. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. The City Council may waive any irregularity in the form or content of any written protest, and at the public hearing, may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing set forth above. If written protests are received by the owners of businesses within the District, which will pay 50% or more of the total assessments to be levied, no further proceedings to levy the proposed assessment shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. If the majority protest is only against the furnishing of a specified type or types of improvements or activity within the District, those types of improvements or activities shall be eliminated, SECTION 5, The City Clerk is hereby directed to provide notice of the public hearing by causing this resolution of intention to be published once in a newspaper of general circulation at least seven days before the public hearing. SECTION 6. Further information regarding the proposed business improvement district may be obtained at the Huntington Beach City Hall, 2000 Main Street, Huntington Beach, California 92648; telephone (714) 536-5582; or from the Huntington Beach Downtown Business Improvement District, 315 3r d Street, Suite E, Huntington Beach, CA 92648, (714) 536-8300, SECTION 7. The City Clerk shall mail a complete copy of this resolution of intention by first-class mail to each business owner in this area within seven days after the Council's adoption of this resolution. SECTION 8. This resolution shall take effect immediately upon adoption. PASSED AND ADOPTED by the City Council of the City of Huntington Beach at a regular meeting thereof held on the day of , 2015. Mayor REVIEWED AND APPROVED: City Manager 15-4769/122038 2 EXHIBIT A 2014-2015 Huntington Beach Downtown Business Improvement District ANNUAL REPORT 0 CONTENTS MISSON STATEMENT: The Huntington Beach Downtown Business Improvement District is an organization, comprised of the businesses located in the downtown area, united in purpose and dedicated to the improvement of the economic business environment of Downtown Huntington Beach related to marketing, safety, maintenance, tourism, parking, and special events. About the BID 2 Marketing & Advertising 4 Safety & Maintenance 6 Tourism 8 Parking 9 Signature Events 10 Partners / Outreach 15 Board of Directors & Staff 16 BID Renewal & Budget 17 Vision 20 Thank You 21 1 About the Huntington Beach Downtown Business Improvement District The Huntington Beach Downtown Business Improvement District (HBDBID) is a 501C6 business organization formed in 2004 by the City Council at the request of downtown merchants. Businesses located in the dynamic Huntington Beach Downtown area are all members of the innovative, business-run Downtown BID. The HBDBID is a public / private partnership whereby downtown retail, services and restaurants make a collective contribution to the maintenance, development and promotion of the downtown district. This not-for-profit organization works through programs, services and advocacy to improve the economic, social and environmental vitality and beautification of HB Downtown. In 2015, the BID Board of Directors met to develop a strategic plan to guide the organization with a vision into the future, ensuring that the BID has an influential voice in all decisions impacting the downtown. Amongst several key initiatives, the BID is currently working towards expanding the Board of Directors to include leaders from hotels, the Chamber of Commerce, and Visit HB. For more information, please visit hbdowntown.com. Huntington Beach Downtown and Surf City Nights on: 2 Also connect with Huntington Beach BID Map & Community Highlights The HBDBID currently represents over 250 downtown business members, in a district which includes the Hyatt Regency and Waterfront Hilton to south, Eighth St. to the north and inland on Main St. to Palm Ave. 2014-2015 was a strong year for the HBDBID. We celebrated 100 years of surfing with Visit HB and are working with the Special Olympics Host Committee to orchestrate the most memorable welcome possible for the Australian Special Olympic athletes and coaches. During 2014-2015, we added a few new businesses, witnessed many business renovations, and added special attractions to our already popular events. New for 2015-2016, we welcome the muchanticipated opening of Pacific City, enhancing our destination with over 50 new retail shops and boutiques and dozens of delicious dining choices, plus an amazing 250-room boutique hotel. The impact of the BID is magnified by its productive relations with all organizations that have a stake in a vibrant, successful downtown. Due to the success of the BID’s programs and events, it has received complete support in renewal every year since 2004. With Pacific City bringing exciting new shopping, dining, and services to Downtown, we look forward to this destination being a committed partner, fully integrated into the BID membership and leadership. 3 Marketing & Advertising When marketing Huntington Beach Downtown we concentrate our efforts in three areas: • • • Locals – mostly couples of all ages, and families Hotel guests Leisure visitors to Orange County Highlighting unique selling points such as our world famous pier, beach events, small town charm and “Surf City USA” brand, we continue to give visitors and residents alike compelling reasons to visit HB Downtown. HB Downtown’s marketing and communication efforts include a strong emphasis on gaining a presence in social media. Alongside the regular e-newsletters, now reaching over 6,000 email subscribers, we also spread the word about Huntington Beach through several Facebook, Instagram, and Twitter accounts. We also actively “like” and “share” the promotions from our downtown businesses, so we can all reach a wider audience. In addition to emails and social media, we use our hbdowntown.com website to promote our businesses and downtown events. We loop the business advertisement on our home page and include the advertisement on our “What’s Happening” page. One of the key features of our website is the online directory with direct links to each business website. For communicating with our member businesses, we use Constant Contact email tool and handwalked flyers. Our Ambassadors are also very helpful in checking in with our businesses and reporting back any more concerns and suggestions to the office. New this year: we are preparing to launch a new HBDowntown App for smart phones which will give visitors everything they need to know about downtown right at their fingertips. This technology will allow businesses to use the opt-in push notification for even greater reach directly to our visitors. 4 Marketing & Advertising Other marketing efforts include print advertising in local newspapers and magazines, visible placement of posters in high-traffic areas, and postcard distribution at downtown businesses, Surf City Nights, and to visitors exiting the parking garage. Throughout the year, we take advantage of the free advertising opportunity extended to us from the Beach Boulevard of Cars electronic reader board on the 405 freeway. One of the new marketing efforts in 2014 was the creation of a “$25 Gift Voucher for the HB Downtown Businesses of your Choice.” Some of the ways this voucher was used included: • • • Employee of the Month @ Hilton & Shorebreak Art Walk – registration cards are used to collect visitor demographics Donations to charitable organziations. With this promotional tool, the visitor is invited to look through our directory and select from which they would like a gift card. This way, a portion of our marketing dollars is directly reinvested in our businesses downtown. An important addition to our marketing and advertising in 2014 is that the inclusion of the message, “Brought To You By Local Downtown Businesses” on every promotional piece we created. This is one small, yet significant, step towards building awareness of how it is ultimately the businesses in this destination working together to create a positive visitor experience. 5 Public Safety After the success of our pilot Ambassador program in the summer of 2014, the HBDBID partnered with Visit HB to make the Ambassador program a permanent asset in HB Downtown. This program is designed to have a designated, highly visible person(s) to engage the public to provide information, directions or a friendly greeting. The Ambassadors are responsible for dealing with quality of life and reporting issues to ensure that any public safety concerns are addressed. In addition to assisting our visitors, the Ambassadors network with business owners, other security personnel, and the Huntington Beach Police Department. The BID has established a strong partnership with law enforcement and continues to advocate for appropriate police coverage for downtown. We are involved in the planning stages of city and community events such as the Surf City Marathon, 4th of July, and US Open of Surfing to insure downtown business interests and concerns are represented and addressed. 6 Maintenance CLEAN TEAM Undoubtedly one of the most significant benefits of the HBDBID organization is the oversight of our street maintenance program. Administered by BID staff, the sidewalks are beautifully maintained by our contracted services provider, Malco Maintenance, Inc. Day porters maintain cleanliness in most downtown areas except for buildings that provide their own cleaning service. Porters are responsible for litter, trash removal, spot mopping of sidewalks, minor graffiti removal, dusting storefront sills and gum removal. POWER WASHING The power washing program includes steam cleaning of sidewalks on Main Street twice a week in peak periods and once a week in off-peak periods. Maintenance service also includes steam cleaning of sidewalks on 5th Street in addition to increasing service during peak summer months and special events. Alleys are steam cleaned quarterly. COORDINATION WITH PUBLIC WORKS The BID Manager interfaces with the City Public Works Department to insure a safe environment regarding tree trimming, sidewalk replacement and report of major graffiti clean-up. This maintenance partnership with the City is credited for providing a cleaner, more beautiful downtown district. In conjunction with the Beautification Committee, the BID is working with Public Works to plan for the best landscaping and other visual improvements for the downtown destination. 7 Tourism As a Southern California coastal destination, Huntington Beach continues to grow as a preferred tourist destination. Visit HB reports increased demand for our destination, with hotels reaching an 88% occupancy with a $237.00 average daily rate from Oct-Apr. Our current three big downtown hotels: Hyatt Regency Huntington Beach Resort and Spa, Waterfront Beach Resort, a Hilton Hotel, and Kimpton’s Shorebreak Hotel, consistently exceed customer expectations by providing the highest quality service and amenities. Looking forward, we are very excited for the Spring 2016 opening of our fourth upscale hotel, Pasea. The HBDBID is always looking for new ways to help the hotel staff be familiar with the choices available for visitors in downtown. New this year: we created welcome rack cards for the front desk staff to present on arrival. Another new effort we made in 2014 was to create and distribute special “welcome” signs to display in our businesses for a large group staying at the Hyatt, so when the visitors came to our downtown destination, they would see the extra special welcome from our merchants. The HBDBID works closely with Visit HB to share resources and experience in promoting our destination. Throughout 2014 we supported Visit HB’s “100 Years of Surfing” Campaign and in 2015 we are cross promoting our events on June 20th – Chili at the Beach and the Epic Big Board Ride. We work hand in hand to facilitate the Ambassador program and work to keep the Visit HB staff up to date with all that is new in HB Downtown. Our downtown destination benefits immensely from business generated by both overnight guests and day trip tourists. During the winter, we advertise in two popular visitor magazines: Where OC and 101 Things To Do in Orange County, distributed in welcome centers, OC hotels, and the John Wayne Airport. 8 Parking The HBDBID understands that parking accessibility, availability, and overall cleanliness of both the parking lot and restroom facilities is a key component of the visitor experience to HB Downtown. Specific issues such as effective signage, better lighting and improved daily maintenance service of the Main Promenade parking structure in downtown are currently being addressed with City staff and the HBDBID is excited for proposed improvements. BID Board leadership feels strongly about this issue as a required area of improvement. In addition to necessary improvements to the structure, the HBDBID partnered with the City of HB for special 2 hour FREE parking promotions – once for the month of December and a second campaign for Valentine/President’s Day weekend. Also new in 2015, the City added bike racks throughout downtown and under the pier to accommodate 200 more bikes. 9 BID Signature Events Overview A key component of the value of the HBDBID is the success we have producing signature events for our community, specifically: • • • • • • • Surf City Nights – every Tuesday, 5-9pm, all year round Art Walk – every Third Thursday, 6-9pm, MarchNovember Chili at the Beach – Annually in June Surf City Days – Annually in September HalloweenFest – Annually in October, on Halloween Tree Lighting / Miracle on Main Street – Annually November/December Scavenger Hunt – new this year! Annually, in January Each of these events is designed to bring locals and visitors to our downtown destination. For our residents, we believe that these events also provide an important sense of community pride – special events that add value to our city and positively impact the quality of life for those who live here. 10 Surf City Nights The Tuesday night weekly Street Fair and Certified Farmers’ Market is a thriving, popular event for locals, visitors, and hotel guests. A combination of wonderful year-round weather, unique vendors and free entertainment made for another very successful year of Surf City Nights. Surf City Nights is overwhelmingly one of the best-loved signature events in HB Downtown. 2014-2015 Highlights In September 2014, the HBDBID expanded Surf City Nights to the first block of 5th Street, also called “The Strand.” Many special events were orchestrated on the Strand to promote this expansion, including “Super Heroes Month” and special musician appearances. In January and February of 2015, Surf City Nights presented a first annual “Surf City’s Got Talent.” The performers appreciated this opportunity to be on stage in downtown and the community loved cheering them on! From the youngest eight-year old singer, to our 91-year old tap dancer, HB Downtown came alive for five winter weeks for this special event. Events like Surf City’s Got Talent and April’s Redneck Rodeo concert successfully brought new, first-time visitors to Surf City Nights. Other popular repeat events include Princess Parties, visits from Santa Claus and the Easter Bunny, Police Appreciation Week and the Public Works Department Open House. In 2014, Veteran’s Day was on a Tuesday and so special events were coordinated in conjunction with this important day. Surf City Nights continues to provide a number of booth spaces every week for the benefit of City services and local non-profit charity groups all year round. Surf City Nights provides revenue necessary for the HBDBID to do more for business improvement and also gives the residents a place to gather and experience something special in their hometown while providing visitors to Huntington Beach the opportunity to experience our Surf City USA like a local. 11 Art Walk The mission of the HB Art Walk is to celebrate creativity, innovation, and community “Surf City Style” by showcasing both established and emerging local artists, creating memorable and meaningful experiences for our local families and visitors to HB Downtown. This self-guided tour is presented by the businesses of downtown as a way to offer guests an entertaining evening of exploring art and the ambiance of our beautiful downtown. During the 2014-2015 fiscal year, our Third Thursday Art Walk enjoyed steady growth within both the local artist community and the public. This monthly event (March – November) brings between 35 – 55 artists monthly to the downtown destination. The International Surfing Museum continues as our headquarters for registration, and the perfect center hub of activity with entertainment, live art, and artist gatherings. The HB Art Center is an important partner in hosting and promoting arts and culture while building community. We are very excited to welcome a new Art Gallery to town, Rainwater Gallery. While artists will continue to fill Main Street and the Strand, we look forward to the opportunity of adding unique “micro shows” at the Rainwater Gallery in addition other business locations, who are excited to participate such as Sancho’s Tacos, 2nd Floor, and The Design Livery Group. 12 CHILI AT THE BEACH, June 20, 2015 The 8th Annual Chili at Beach is a community favorite. Starting with the spectacular backdrop of our pier and sparkling sea, we take 500 gallons of chili, 50,000 sampling cups, and invite 1500 people to stop by for a taste. Then, to add to the memories, we scheduled entertainment all day long on two stages, with a special appearance from “Forever Young” featuring Sid Hallburn, our 91-year old Tap Dancer discovered during Surf City’s Got Talent. While the 2015 Chili at the Beach enjoyed recordbreaking attendance, the energy of the day was magnified by Visit HB’s hugely successful Epic Big Board Ride – where 66 riders crushed the world record, catching a wave on the world’s largest surfboard. This event brought extensive media coverage to HB Downtown and introduced Chili at the Beach to a wider audience. The event has raised nearly $30,000 for the Boys and Girls Clubs of Huntington Valley over the past four years. SURF CITY DAYS September 13 -14, 2014 Surf City Days is an event designed for locals to “take their beach back.” It’s a combination of activities happening all day – making it fun not just for the participants but also nonstop action to entertain thousands of spectators. Surf City Days is planned around the HB City Annual Locals Only Surfing Competition which has been part of our city for over four decades and enjoys multigenerational participation. In 2014, two days of Stand Up Paddle Board contests happened beachside and the CBVA Volleyball Tournament hosted nearly 200 teams between Saturday and Sunday, with a number of teams visiting from Northern California. Enlarge Media Group hosted the Old Skool Skate Session with both the Youth Skaters, and local professionals and the Chamber of Commerce filled the plaza with the latest and greatest product and services at their annual Green Expo. HSS Demo Days, where visitors get to try out all the latest surfing gear and boards, registered over 600 people and our new event, the Cross Fit Civil War Challenge was a great success for both participants and spectators. We are currently in the planning process for our 2015 Surf City Days, happening on September 19 & 20, 2015. 13 2014 HALLOWEENFEST HalloweenFest is one of the events presented by the businesses in HB Downtown that is most loved in the community. The first three blocks of Main Street are closed and filled with fun and FREE activities for kids. Inflatables, jump houses, games, pony rides and a petting zoo are enjoyed by thousands of young children, making memories to last a lifetime. At The Strand, we held our annual kids’ and canines’ costume contest. To top it off, the HBDBID supplied downtown businesses with over 40,000 pieces of candy to give to the thousands of excited trick or treaters. HOLIDAY DÉCOR & EVENTS 2014 Tree Lighting Ceremony HB Downtown kicks off the winter holiday season with a magical Tree Lighting Celebration. Creating a center of pride for our community, the HBDBID funds the holiday décor, including an 18 foot tree with rotating light display, custom pine garland on the street poles, and custom hanging streamers with wreaths. Building on the success from 2013, the 2014 Tree Lighting celebration started with entertainment by Tuba Christmas, the Sunshine Generation, Huntington Beach HS APA Surf City Singers and the world famous All-American Boys Chorus. Complimentary refreshments were provided by our BID businesses and sponsor partners. A mini holiday craft fair complete with an Ugly Sweater booth added to the fun for all the visitors as they waited for Santa to arrive and light the tree. Miracle on Main Street Thousands of visitors stopped by the center of Main Street to take memorable pictures in front of our tree during the holiday season. The HBDBID arranges for Santa Claus to visit for five consecutive weeks, giving our HB families and friends the chance to visit with Santa for no charge. Also during December, the HBDBID works with the HB Youth Shelter to promote their annual “Light a Light of Love” parade. Finally, the HBDBID was excited to partner again with the City of HB to provide FREE 2 hour parking to guests with a coupon. We recognize that paying for parking can be a perceived challenge for visitors to HB Downtown and appreciate this partnership with the City of HB as we strive to increase visits to HB Downtown from our local community during the winter months. 14 Partners / Outreach A key responsibility for BID board members and the BID Manager is to actively reach out to all sectors of the community. Board members and the BID Manager attend key City Council meetings and study sessions, weekly specific events committee meetings and quarterly “All BID” Meetings with the City’s Office of Business Development, Visit HB, the Chamber of Commerce and Auto Dealers BID. Through these regular meetings, opportunities to collaborate are explored. For instance, in January we partnered with the Auto BID to advertise in the water bill mailed to 60,000 HB households. The HBDBID partners with the City of HB on many different levels. Importantly, the BID supports the Community Services Department with a $10,000 annual commitment to advertising in the SANDs magazine. Additional community outreach happens throughout the year as the BID Manager and board members participate in various Chamber of Commerce events such as the June HB Open for Business Expo. Another partner highlight for 2015 is the excitement of participating in welcoming the Australian Special Olympics team and their coaches during Surf City Nights in July and making this an extra-special experience for everyone. 15 Board of Directors & Staff The 2014-2015 Huntington Beach Downtown Business Improvement District is governed by nine voting Board of Directors and the nonvoting Immediate Past President. The Executive Committee is composed of four officers to include the President, Vice-President, Secretary, and Treasurer. Board Members are elected for two-year terms and officers serve a one-year term. EXECUTIVE COMMITTEE President Steve Grabowski The UPS Store Secretary Brett Barnes Duke’s Huntington Beach Vice President Stephanie Wilson Fred’s Mexican Café Immediate Past President Steve Daniel Rocky Mountain Chocolate Factory Treasurer Nicole Thompson First Bank DIRECTORS Susie Smith Makin’ Waves Richard Thorpe (beginning June 2015) Pristine Motorsports Bob Bolen HB Realty Lori Eckman (Oct-May) The Strand Roxann Casaccia Main Street Hair Company Dave Shenkman (Oct-Apr) The Kite Connection Keith Breiter (beginning June 2015) Huntington Surf and Sport STAFF Susan Welfringer BID Manager Gerry Manzo Administrative Marketing Assistant Mary Ann Senske SCN Manager 16 BID Renewal – Assessment Structure The City Council will conduct a public hearing and call to approve the BID renewal, budget and assessment fees for the Huntington Beach Downtown Business Improve District (HBDBID). TERM: No changes, the term remains at one year. BOUNDARIES: The same with no changes. ASSESSMENT RATES: The same with no changes at this time. SERVICES AND PROGRAMS: Programs will continue to include marketing, special events, advocacy and maintenance, with the addition budget line to support the Ambassador Program. 3 Statement of Operations The HBDBID fiscal year is October 01, 2014 to September 30, 2015 This information has been derived from the unaudited financial statements by Mc Ginty, Knudtson and Black, LLC. A complete financial record is available upon request. For more information, contact the HBDBID office. 4 Proposed Operating Budget The HBDBID fiscal year for the proposed operating budget is October 01, 2015 – September 30, 2016. 5 Vision To be a leader in the economic development of Huntington Beach Downtown by attracting and engaging visitors, generating income, jobs and tax revenues, which make our community a better place to live and visit. Among many other important initiatives for the year, the BID will focus particular attention to achieving the following critical priorities in 20152016 to advance its mission: • Collaborate marketing efforts with Visit Huntington Beach • Develop a downtown vision and brand, with input from Visit Huntington Beach, the HB Chamber of Commerce, Pacific City and others • Develop and implement a strategy to integrate Pacific City, Visit HB, hotel managers, and the HB Chamber into the leadership structure of the BID • Advocate for improvements in public parking and restrooms • Lead the way for beautification in downtown, including but not limited to improvements in lighting, landscaping and the ZPark areas • Propose and implement one new event and budget for 2016 • Determine business needs for information and training that are of value to downtown merchants • Develop and implement a communication strategy with member businesses, to increase merchant engagement • Determine the level of resources (human and financial) needed to implement BID strategic plan priorities 6 Thank You The HBDBID wishes to thank the following Committee Members for their service and dedication. Each person’s contributions are essential to our united efforts to improve Huntington Beach Downtown. SURF CITY NIGHTS Steve Grabowski, UPS Store, Chair Steve Daniel, Rocky Mountain Mary Ann Senske, SCN Manager Susie Smith, Makin’ Waves Lori Eckman, The Strand Mike Butler, Rockin’ Fig Terri-Lynn, Surf & Sport Massage ARTWALK Kevin Ashford, Chair, Enlarge Media Lori Eckman, Co-Chair, The Strand Kate Hoffman, HB Art Center Luanne Shoup, Resident Cindy Cross, HBISM Susan Welfringer, BID Manager BEAUTIFICATION VOLUNTEERS Thank you to our volunteers who devoted their time to work for the BID during the 2014-2015 year. Susie Smith, Makin’ Waves Steve Daniel, Rocky Mountain Roxann Casaccia Dave Shenkman, Kite Connection BUDGET, FINANCE & GOVERNEANCE Nicole Thompson, First Bank Stephanie Wilson, Fred’s Brett Barnes, Dukes Steve Grabowski, The UPS Store EVENT COMMITTEE Dale Stimson The Boys & Girls Clubs of Huntington Valley Chance Coogle OCC Hospitality Program Matt Liffreing Gloria Nguyen Susan Welfringer, Chair Kevin Ashford, Enlarge Media Jan Douglas, The Shorebreak Hotel Bob Hoxsie, Mangiamo Gelato Caffe Rob Kee, Enlarge Media Jay Brown, Enlarge Media Brett Barnes, Duke’s Ryan McLaughlan, HSS Lori Eckman, The Strand Jeff Kleid, YOR Realty Ryan Rasmussen, RIIP Digital MARKETING COMMITTEE Bob Bolen, HB Realty Susan Welfringer, BID Manager Lori Eckman, The Strand Meg Bernardo, WSL Madison Fischer, Visit HB 7 EXHIBIT B Downtown Business Improvement District Proposed Assessment Formula 2015-2016 Benefit Zone 1 Retail Businesses (Includes Nail/Hair/Skin Salons) Restaurants Hotels Services/Office* 1,000 sq. ft or less 1,001 sq. ft. to 2,500 sq. ft. 2,501 sq. ft .to 4,999 sq ft. 5,000 sq. ft. or more 1,000 sq. ft. or less 1,001 sq. ft. to 2,500 sq. ft. 2,501 sq. ft. to 4,999 sq. ft 5,000 sq. ft. or more 20 rooms or less 21-50 rooms 51+ rooms First Floor Second floor or higher Cart/Kiosk Banks/ATM $300 $600 $900 $1,200 $300 $600 $900 $1,200 $180 $360 $600 $240 $120 $60 $600 Benefit Zone 2 Retail Businesses (Includes Nail/Hair/Skin Salons) Restaurants Hotels Service/Office* Cart/Kiosk Banks/ATM • • • • $300 20 rooms or less 21-50 rooms 51+ rooms First Floor Second floor or higher $300 $180 $360 $600 $120 $60 $30 $600 Assessments Excluded for Apartments, real estate agents, non-profits, home based businesses, and temporary vendors. Temporary businesses (defined as business open 60 days or less) pay 50% of yearly assessed fee rate. Businesses and non-profit organizations outside the area may join with the approval of the BID Board by paying the equivalent fee annually. Non-profit organizations within the BID Assessment Zone can voluntarily participate by paying $30 to the Downtown BID directly. ·.E........................... l , , .. ... _ .,,.....,.---"'"''...;..•••...,,.-,.,..,,,._ .......,....... v ................. .... ..-....................,.........,....., ,..,,,....,., ,,,........... . , ......, ,,.....,... ,.w .,. ,,....,,.,"......,.,.,. ,,.,.,_...,,,.,,,,.,. ,.,.,.,.,.,...,.. .................,..,.,..,, ..!..................-_..... ... . .. _.. .. ..-.... . . : n :I l )( : , I, : I J...O ......... ; EXHIBIT B Huntington Beach Downtown Business Improvement District Boundaries and Benefit Zones 1 & 2 EXHIBIT B 24 HOUR FITNESS 24 HOUR FITNESS USA INC PO BOX 2409 CARLSBAD CA 92018-2409 INNOCEAN WORDWIDE AMERICAS INNOCEAN WORLDWIDE AMERICAS LLC 180 5TH STREET #200 HUNTINGTON BEACH CA 92648 BRUXIE - GOURMET WAFFLE SANDWICHES BRUXIE LLC 1295 S LEWIS STREET ANAHEIM CA 92805 SHAKEAWAY CALIFORNIA NKP1 LLC 723 PEARL STREET LA JOLLA CA 92037 JOHNNY ROCKETS ROCK HUNT INC 120 5TH STREET #100 HUNTINGTON BEACH CA 92648 MERRILEE'S INC MERRILEE'S INC 790 SO COAST HWY LAGUNA BEACH CA 92651-0000 U S TACO U S TACO CO LLC PO BOX 353801 LOUISVILLE KY 40232 IRENE'S STORY WHITE SPRINGS 800 E 12TH STREET #424 LOS ANGELES CA 90021 CHILI BEANS 25CB LLC 1662 HILLHURST AVE #A LOS ANGELES CA 90027 CROCS CROCS RETAIL INC C/O CT BUSINESS LICENSE PO BOX 867 MONSEY NY 10952 CVS GARFIELD BEACH CVS LLC ONE CVS DRIVE - LICENSING 23062A WOONSOCKET RI 2895 FOREVER 21 FOREVER 21 RETAIL INC 3880 NORTH MISSION ROAD #3030 LOS ANGELES CA 90031 RIP CURL SURF CENTER RIP CURL INC 3030 AIRWAY AVE COSTA MESA CA 92626 ACTIVE RIDE SHOP ACTIVE WALLACE GROUP 12087 LANDON DRIVE MIRA LOMA CA 91752 RITTER'S STEAM KETTLE COOKING RITTERS SKC LLC 180 5TH STREET #130 HUNTINGTON BEACH CA 92648 ANGL ANGL INC 333 S MOONRISE DR MALIBU CA 90265 SKECHERS SKECHERS USA 228 MANHATTAN BEACH BLVD MANHATTAN BEACH CA 90266 STUDIO 37 DEANNA LYNN SPANGLER 615 HARTFORD AVE HUNTINGTON BEACH CA 92648 MAZZOTTI'S DOWNTOWN CAMGUARD SALES INC 255 N LINCOLN AVE CORONA CA 92880 PETE'S MEXICAN FOOD CARLOS & JENNY GONZALEZ 213 5TH STREET HUNTINGTON BEACH CA 92648 KS REALTY / KS REAL ESTATE KATHRINE MARIE SORICELLI 214 5TH STREET #205 HUNTINGTON BEACH CA 92648 THE ICE CREAM WAY ARDENSEL & CO INTN'L INC 82 ASHDALE IRVINE CA 92620 HAWLEYWOODS BARBER SHOP LAYRITE LLC 1773 CRESTMONT PLACE COSTA MESA CA 92627 LATELY LILY LLC LATELY LILY LLC 214 5TH STREET #202 HUNTINGTON BEACH CA 92648 NORTH SHORE POKE NORTH SHORE POKE CO 214 5TH STREET #101 HUNTINGTON BEACH CA 92648 T R RANCH SERVICES LLC T R RANCH SERVICES LLC 214 5TH STREET #201 HUNTINGTON BEACH CA 92648 TAKEYA USA CORP TAKEYA USA CORPORATION 214 5TH STREET #204 HUNTINGTON BEACH CA 92648 TOP HB NAILS DAT PHAT NGUYEN 220 5TH STREET HUNTINGTON BEACH CA 92648 BANZAI BOWLS BANZAI BOWLS 488 E 17TH STREET #A107 COSTA MESA CA 92627 CHUCK DENT SURF CENTER MARK & GINA NAKASHIMA 224 5TH STREET HUNTINGTON BEACH CA 92648 COASTLINE REAL ESTATE INVESTMENTS LLC COASTLINE REAL ESTATE INVESTMENTS LLC 215 5TH STREET HUNTINGTON BEACH CA 92648 RUBY'S SURF CITY DINER RUBY'S DINER INC PO BOX 780571 WICHITA KS 67278 1 LOOK VINTAGE MICHELE FECHTIC 3312 DEVON CIR HUNTINGTON BEACH CA 92649 PRISTINE MOTORSPORTS RICHARD S THORPE 225 5TH STREET HUNTINGTON BEACH CA 92648 LETS GO FISHING MARIAN K JOHNSON 11734 FOREST GROVE EL MONTE CA 91732 SURF CITY STORE BUD WESCOTT PO BOX 899 HUNTINGTON BEACH CA 92648 KITE CONNECTION DAVE SHENKMAN 7112 CANDLELIGHT CIRCLE HUNTINGTON BEACH CA 92647 EDM SERVICES INC EDM SERVICES INC 4100 GUARDIAN STREET #250 SIMI VALLEY CA 93063 MCA TRADING LLC MARK NASHED 412 OLIVE AVE #165 HUNTINGTON BEACH CA 92648 RIO MEDIA INC RIO MEDIA INC 3611 AQUARIUS DRIVE HUNTINGTON BEACH CA 92649 INNOCEAN WORDWIDE AMERICAS INNOCEAN WORLDWIDE AMERICAS LLC 180 5TH STREET #200 HUNTINGTON BEACH CA 92648 GROOVE FOOTWEAR INC VEX FOOTWEAR INC 101 MAIN STREET #400 HUNTINGTON BEACH CA 9248 CORREA & ASSOCIATES AMERIPRISE FINANCIAL 101 MAIN STREET #220 HUNTINGTON BEACH CA 92648 INVESTMENT BUILDERS LLC INVESTMENT BUILDERS LLC 101 MAIN STREET #280 HUNTINGTON BEACH CA 92648 JACK'S GIRLS JACK'S SURF & SPORT 7575 REYNOLDS CIRCLE HUNTINGTON BEACH CA 92647 JACK'S SURFBOARDS ABDELMUTI / ABDELFATTAH 7575 REYNOLDS CIRCLE HUNTINGTON BEACH CA 92647 WEAVER & ASSOCIATES AMERICAN FINANCIAL INC 101 MAIN STREET #220 HUNTINGTON BEACH CA 92648 REGUR DEVELOPMENT GROUP INC STEVE REGUR 117 MAIN STREET #207 HUNTINGTON BEACH CA 92648 G L M & INVESTMENTS INC G L M & INVESTMENTS INC 412 OLIVE AVE #204 HUNTINGTON BEACH CA 92648 HIRING CREDIT SPECIALISTS LLC HIRING CREDIT SPECIALISTS LLC 419 MAIN STREET #235 HUNTINGTON BEACH CA 92648 P R TALENT P R TALENT LLC 117 MAIN STREET #208 HUNTINGTON BEACH CA 92648 PERQ'S NIGHTCLUB & SPORTSBAR MULLIGAN AND JOHNSON INC 117 MAIN STREET HUNTINGTON BEACH CA 92648 PACIFIC RIM TAX & ACCOUNTING THOMAS L BOUSE 412 MAIN ST #544 HUNTINGTON BEACH CA 92648 POINT BREAK OF HUNTINGTON POINT BREAK OF HUNTINGTON LLC 119 MAIN STREET HUNTINGTON BEACH CA 92648 WAHOO'S FISH TACO MORNING JADE CORPORATION 2855 PULLMAN STREET SANTA ANA CA 92705 THE GARAGE RON ABDELFATTAH 16350 GOTHARD STREET HUNTINGTON BEACH CA 92647 MANGIAMO GELATO VIVE BENE LLC 19641 QUIET BAY LANE HUNTINGTON BEACH CA 92648 W & R STUDIOS WOOLLEY ROBERTSON GROUP INC 123 MAIN STREET #201 HUNTINGTON BEACH CA 92648 GLOSS SASA MEGA INC 4135 STRUGEON COURT SAN DIEGO CA 92130 BEACH HUT DAEO PROPERTY INC 124 MAIN STREET HUNTINGTON BEACH CA 92648 THUNDER BURGRZ & PIZZA THUNDER BURGRZ & PIZZA LLC 126 MAIN STREET #104 HUNTINGTON BEACH CA 92648 VAPE IT UP VAPEITUP INC 126 MAIN STREET #103 HUNTINGTON BEACH CA 92648 NEKTER JUICE BAR NEKTER JUICE BAR INC 1800 E CARNIEGIE AVE SANTA ANA CA 92705 HUNTINGTON SURF & SPORT HUNTINGTON SURF & SPORT INC 300 PACIFIC COAST HWY #408 HUNTINGTON BEACH CA 92648-0000 2ND FLOOR FOOD ART DRINKS MAIN STREET CONCEPTS LLC 126 MAIN STREET #201 HUNTINGTON BEACH CA 92648 BEACH ISLAND BEACH ISLAND INC 127 MAIN STREET HUNTINGTON BEACH CA 92648 ASSOCIATION VENDOR SOLUTIONS GREGORY SUTTON & NATALIE STEWART PO BOX 5158 HUNTINGTON BEACH CA 92615 SKETCHY GOONS SKETCHY GOONS INC 200 MAIN STREET #115 HUNTINGTON BEACH CA 92648 CALI SHORE STORE F & M CALI INC 4256 SPECTRUM IRVINE CA 92618 THE COFFEE BEAN & TEA LEAF INTERNATIONAL COFFEE & TEA LEAF LLC 1945 S LA CIENGA BLVD LOS ANGELES CA 90034 HEAVENLY COURTURE HEAVENLY COURTURE INC 3001 ENTERPRISE ST #100 BREA CA 92821 BOMBURGER CAREY TRIO INC 200 MAIN STREET #114 HUNTINGTON BEACH CA 92648 BETTER CHOICE FINANCIAL JOSEPH KATTER 200 MAIN STREET #204A HUNTINGTON BEACH CA 92648 B J'S CHICAGO PIZZERIA B J'S CHICAGO PIZZERIA INC 7755 CENTER AVE #300 HUNTINGTON BEACH CA 92647-0000 COACH'S MEDITTERANIAN GRILL MURAT KOC 200 MAIN STREET #105 HUNTINGTON BEACH CA 92648-0000 CRABBY'S BOAT HOUSE CBH RESTAURANT VENTURES 221 MAIN STREET #F HUNTINGTON BEACH CA 92648-0000 HURRICANES BAR & GRILL HURRICANES BAR & GRILL INC 200 MAIN STREET #201 HUNTINGTON BEACH CA 92648 IHOP KEDD 954 INC 11500 BARMAN STREET CULVER CITY CA 90230-0000 MAIN STREET HAIR COMPANY ROXANN KAHLER 200 MAIN STREET #108 HUNTINGTON BEACH CA 92648-5127 MAIN STREET OPTICAL & BOUTIQUE M & G KANOUDI 200 MAIN STREEET #107 HUNTINGTON BEACH CA 92648-0000 ROCKY MOUNTAIN CHOCOLATE FACTORY DANIEL CAPITAL CORPORATION 200 MAIN STREET #106 HUNTINGTON BEACH CA 92648 SEA NAILS LECHI T LE 200 MAIN STREET #117 HUNTINGTON BEACH CA 92648 OSSACAI BOWLS BRAZILIAN BITES BRAZILIAN BITES CORP 21551 BROOKHURST STREET #133 HUNTINGTON BEACH CA 92646 SURF CITY MARKET STEVE ZEIDAN 200 MAIN STREET #103 HUNTINGTON BEACH CA 92648 ROBERT KOURY PROPERTIES ROBERT J KOURY 200 MAIN STREET #206 HUNTINGTON BEACH CA 92648 HEY SAYLOR & STYLE ADRIENNE FARNWORTH 201 MAIN STREET #D HUNTINGTON BEACH CA 92648 AMERICAN VINTAGE LET IT BE INC 8258 PHLOX STREET DOWNEY CA 90241 BASKIN-ROBBINS #362100 LEXUS INVESTMENT GROUP INC 18739 CHAPEL LANE HUNTINGTON BEACH CA 92646 HUNTINGTON BEACH BEER COMPANY H B BEER COMPANY INC 201 MAIN STREET #E HUNTINGTON BEACH CA 92648 SAKAL SURFBOARDS ED SAKAL 201 MAIN STREET #A HUNTINGTON BEACH CA 92648-0000 THE FUNNEL HOUSE HEIDI'S SWENSENS OF LONG BEACH LLC 168 HARVARD LANE SEAL BEACH CA 90740 SURF CITY HARLEY-DAVIDSON OF HUNTINGTON BEACH FRANZ JELKE INC 13031 GOLDENWEST ST WESTMINSTER CA 92683 AMERICAN APPAREL RETAIL INC AMERICAN APPAREL RETAIL INC 747 WAREHOUSE STREET LOS ANGELES CA 90021 KILLARNEY'S MAINSTREET ENTERPRISES 7400 CENTER AVE #111 HUNTINGTON BEACH CA 92647 RICHARD HARLOW & ASSOCIATES RICHARD HARLOW 211 MAIN STREET #C HUNTINGTON BEACH CA 92648 SHARKEEZ SURF CITY HOSPITALITY 703 PIER AVE #B815 HERMOSA BEACH CA 90254 SUGAR SHACK TIM & HOLLY TURNER 18052 FRESHWATER LANE HUNTINGTON BEACH CA 92647 BOGGELN & COMPANY CPA CHERI L BOGGELN 215 MAIN STREET 1/2 HUNTINGTON BEACH CA 92648-0000 NO KA OI NO KA OI 215 MAIN STREET HUNTINGTON BEACH CA 92648 LONGBOARD RESTAURANT & PUB D B R ENTERPRISES INC 217 MAIN STREET HUNTINGTON BEACH CA 92648-0000 WELLS FARGO HOME MORTGAGE WELLS FARGO HOME MORTGAGE ONE HM CMPS MACX2401 Unit 04G DES MOINES IA 50328 DOS TOROS D-TOWN INVESTORS INC 221 MAIN STREET #U HUNTINGTON BEACH CA 92648 LUIGI'S RESTAURANT GHASSAN DAHABREH 221 MAIN STREET #B HUNTINGTON BEACH CA 92648-0000 STARBUCKS COFFEE COMPANY #575 STARBUCKS CORPORATION PO BOX 34442 - TAX DEPT SEATTLE WA 98124 DOPPIO ZERO PIZZERIA COACH'S GOURMET DELI INC 221 MAIN STREET #D HUNTINGTON BEACH CA 92648 MELEESA MELISSA MILLER 221 MAIN STREET #E HUNTINGTON BEACH CA 92648 ALOHA GRILL TROPICAL GRILL INC 221 MAIN STREET #F HUNTINGTON BEACH CA 92648-0000 H M R ARCHITECTS WILLIAM J RESEIGH 221 MAIN STREET #I HUNTINGTON BEACH CA 92648-0000 HAMLIN GOODING HAMLIN COMPANY 221 MAIN STREET #J HUNTINGTON BEACH CA 92648 HAMLIN GOODING K GOODING COMPANY 221 MAIN STREET #J HUNTINGTON BEACH CA 92648 MAILPIX INC MAILPIX INC 3311 EASTER CIRCLE HUNTINGTON BEACH CA 92649 TEAM DESIGN & CONSTRUCTION JEFF BERGSMA 221 MAIN STREET #S HUNTINGTON BEACH CA 92648-0000 SURF CITY HENNA & THREADING (CT) SALIM LALLANI 316 OLIVE AVE #229 HUNTINGTON BEACH CA 92648 RIIP DIGITAL LLC RIIP DIGITAL LLC 301 MAIN STREET #208 HUNTINGTON BEACH CA 92648 221 N MAIN STREET BEACH PROPERTIES LLC 221 N MAIN STREET BEACH PROPERTIES LLC 26165 RINCONADA DRIVE CARMEL VALLEY CA 92924 KANGOTEK MAGALY WARD PADGHAM 16835 ALGONQUIN STREET #186 HUNTINGTON BEACH CA 92649 HOT TRENDS SUNGLASSES (CT) GOKHAN KUCUK 20191 CAPE CORAL LANE #155 HUNTINGTON BEACH CA 92648 MAIN STREET EXPRESS (CT) SALIM LALLANI 316 OLIVE AVE #229 HUNTINGTON BEACH CA 92648 POSITIVE THOUGHT BRAND POSITIVE THOUGHT BRAND INTERNATIONAL 5318 E 2ND STREET #545 LONG BEACH CA 90803 HOT TRENDS SUNGLASSES (CT) GOKHAN KUCUK 20191 CAPE CORAL LANE #155 HUNTINGTON BEACH CA 92648 POSITIVE THOUGHT BRAND POSITIVE THOUGHT BRAND INTERNATIONAL 2565 CHESTNUT AVE LONG BEACH CA 90806 7-ELEVEN STORE MAKHTAR KAMARA PO BOX 219088 DALLAS TX 75221 HB GIFTS & ACCESSORIES ISMAIL ADAM ABDELMAGED 3665 S BEAR ST #F SANTA ANA CA 92704 R C COLLECTION REYVEIL COLOMA 6954 HOMER STREET #77 WESTMINSTER CA 92683 INITIATIVE INTERPUBLIC GROUP OF COMPANIES 5700 WILSHIRE BLVD #400 LOS ANGELES CA 90036 SHABU ON FIRE HB SHABU INC 301 MAIN STREET #103 HUNTINGTON BEACH CA 92648 BEAUTIFUL BODY SCULPTING INC BEAUTIFUL BODY SCULPTING INC 301 MAIN STREET #108 HUNTINGTON BEACH CA 92648 MAIN STREET DAY SPA YORBA NAILS & SPA INC 817 FRANKFORT AVE HUNTINGTON BEACH CA 92648 HOT TRENDS SUNGLASSES (CT) GOKHAN ALI KUCUK 20191 CAPE CORAL #115 HUNTINGTON BEACH CA 92646 ASTRA OIL COMPANY LLC ASTRA OIL COMPANY LLC 301 MAIN STREET #201 HUNTINGTON BEACH CA 92648 BEACHFRONT 301 BAR & GRILL RED SADDLE RESTAURANT 301 MAIN STREET #101 HUNTINGTON BEACH CA 92648 PARKING CONCEPTS INC PARKING CONCEPTS INC 12 MAUCHLY BLDG 1 IRVINE CA 92618-0000 PIZZA LOUNGE MO O' LES LLC 301 MAIN STREET #107 HUNTINGTON BEACH CA 92648-0000 SUSHI ON FIRE BANGKOK GROUP LLC 301 MAIN STREET #103 HUNTINGTON BEACH CA 92648 MAIN STREET WINE COMPANY MAIN STREET WINE COMPANY LLC 301 MAIN STREET #105 HUNTINGTON BEACH CA 92648 YOGA PLACE WHOLE BODY INC 2215 MAIN STREET SANTA MONICA CA 90405 CITY SALON OF HUNTINGTON BEACH CITY SALON OF HUNTINGTON BEACH 301 MAIN STREET #102 HUNTINGTON BEACH CA 92648 ROCKIN FIGS SURF HEADQUARTERS RICK FUGNETTI 316 MAIN STREET #A HUNTINGTON BEACH CA 92648-5130 AVILA'S EL RANCHITO H B SERGIO AVILA 318 MAIN STREET HUNTINGTON BEACH CA 92648-0000 MAKIN WAVES SALON SUSANNA SMITH 320 MAIN STREET HUNTINGTON BEACH CA 92648 DAISY BLUE NEW STATEMENT INC 2105 CAMINO VIDA ROBLE #G CARLSBAD CA 92011 HUNTINGTON BEACH REALTY HUNTINGTON BEACH REALTY INC 322 MAIN STREET HUNTINGTON BEACH CA 92648 HUNTINGTON BEACH EASY RIDER, DANK CLOTHING UNDERGROUND COLLECTIVE INC P O BOX 6013 HUNTINGTON BEACH CA 92615-0000 HUNTINGTON BEACH BICYCLE COMPANY JASON HILBERT 326 MAIN STREET #101 HUNTINGTON BEACH CA 92648 DIANES / BEACH FEVER DIANE'S INC 2401 W 208TH ST #4 TORRANCE CA 90501 MODEL CITIZEN SANDRA C & THERESA SCHULZ 324 MAIN STREET HUNTINGTON BEACH CA 92648 THE UPS STORE #4482 ARCA INVESTMENT COMP 412 OLIVE AVE HUNTINGTON BEACH CA 92648 COLDSTONE HB FIGEN INCESU 416 OLIVE AVE HUNTINGTON BEACH CA 92648 THE IRISHMAN RAYMOND HARTNETT 424 OLIVE AVE HUNTINGTON BEACH CA 92648 DAIRY QUEEN T J AND D C INC 11479 BROOKRUN RIVERSIDE CA 92505 T K BURGERS T K FAST GRILL INC 110 PACIFIC COAST HWY HUNTINGTON BEACH CA 92648 SUNWEST REALTY TYLER NICOLE INC 6542 BLUE HERON DR HUNTINGTON BEACH CA 92648 PICTURE ON TILE AND MURALS ART (CT) VLADIMIR MIKOLAYENKO 9702 LIONHEAD LANE GARDEN GROVE CA 92844 HAOLE BOYS SHAVE ICE ANDERSON WILLIS ENTERPRISES INC 9114 ADAMS AVE #114 HUNTINGTON BEACH CA 92646 DEVI'S FLOWERS (CT) TULASIA OGNIBENE 853 LINDEN AVE LONG BEACH CA 90813 ANDE'S PERUVIAN ARTS & CRAFTS JUAN ALBERTO JUY 18731 APPLEWOOD CIRCLE HUNTINGTON BEACH CA 92646 HOM SOTHEBY'S INTERNATIONAL REALTY HOM REAL ESTATE GROUP INC 1200 NEWPORT CENTER DR #100 NEWPORT BEACH CA 92660 RITA'S ITALIAN ICE (CT) MENG VENTURES LLC 16917 ALGONQUIN ST #F HUNTINGTON BEACH CA 92649 PIERSIDE COMMISSARY INGEN LLC 5843 1/2 BECKFORD AVE TARZANA CA 91356 HOT CITY CATERING (CT) DARIN RUSSELL 12753 PERIWINKLE TUSTIN CA 92705 GEORGE'S GRILL JORGE C HERRERA 300 PACIFIC COAST HWY #107B HUNTINGTON BEACH CA 92648 PIERSIDE NUTRITION ANN PHAM-VO 300 PACIFIC COAST HWY #120 HUNTINGTON BEACH CA 92647 THE TAMALE GUY (CT) NANCY HERRING & EDGAR TRATICELLI 222 HARPA STREET #A SAN FERNANDO CA 91340 MAMMOTH LAKES BY GRANDESIGN COAST TO COAST PERMITS 1 KUEHN COURT FLEMINGTON NJ 8822 DAVEY'S LOCKER SPORTFISHING DONALD BROCKMAN 400 MAIN STREET NEWPORT BEACH CA 92661 POPS AND TOPS (CT) ADAM FAULKNER & MILISSA HUMPHREYS 234 EAST SUNSET DR NORTH REDLANDS CA 92373 SURF CITY EXPRESS SALIM LALLANI 18536 REGINA AVE TORRANCE CA 90504 MODERN PARKING INC MODERN PARKING INC 1200 WILSHIRE BLVD #300 LOS ANGELES CA 90017 CELLZONE UMUT DOLY 18 TECHNOLOGY DR #166 IRVINE CA 92618 CB INVESTMENTS INC CB INVESTMENTS INC 300 PACIFIC COAST HWY HUNTINGTON BEACH CA 92648 GRUPO GALLEGOS GRUPO GALLEGOS 300 PACIFIC COAST #200 HUNTINGTON BEACH CA 92648 ASSOCIATION OF SURFING PROFESSIONALS (ASP) ASSOCIATION OF SURFING PROFESSIONALS PO BOX 309 HUNTINGTON BEACH CA 92648 HAVAIANAS SANDALS OCEANVIEW INVESTMENTS CORPORATION 412 OLIVE AVE #283 HUNTINGTON BEACH CA 92648 INHOUSE SOLUTIONS INHOUSE INC PO BOX 3239 HUNTINGTON BEACH CA 92605 ARMIJO ANTHONY ANTHONY ARMIJO 21632 KANAKOA HUNTINGTON BEACH CA 92646 PEREZ RODI RODI PEREZ 17834 BURBANK BLVD #104 ENCINO CA 91316 ANDE'S JUAN ALBERTO JUY 300 PACIFIC COAST HWY #100 HUNTINGTON BEACH CA 92648 BLACK BULL CHOP HOUSE PONDEROSA CHOP HOUSE INC 300 PACIFIC COAST HWY #112 HUNTINGTON BEACH CA 92648 JAVA POINT HUNTINGTON SURF & SPORT INC 300 PACIFIC COAST HWY #408 HUNTINGTON BEACH CA 92648 HUNTINGTON SURF & SPORT HUNTINGTON SURF & SPORT INC 300 PACIFIC COAST HWY #408 HUNTINGTON BEACH CA 92648 AUSTRALIAN PREMIUM BRANDS INC AUSTRALIAN PREMIUM BRANDS INC 300 PACIFIC COAST HWY #406 HUNTINGTON BEACH CA 92648 GALLAGHER'S PUB & GRILL A C INFO SERVICES 9743 EL PORTAL CIRCLE FOUNTAIN VALLEY CA 92708 FRED'S MEXICAN CAFE HUNTINGTON MOOSE LP 310 LEWERS STREET HONOLULU HI 96815 SPARK B L K II LLC 300 PACIFIC COAST HWY #202 HUNTINGTON BEACH CA 92648 SURF LINE WAVETRAK INC 300 PACIFIC COAST HWY #310 HUNTINGTON BEACH CA 92648 SUBWAY BRENT & MICHAEL MAHER 300 PACIFIC COAST HWY #106B HUNTINGTON BEACH CA 92648 SANDY'S BEACH GRILL SURF CITY TSP LLC 225 PLAZA STREET #300 SOLANA BEACH CA 92075 DUKES DUKE'S SURF CITY LTD 317 PACIFIC COAST HWY HUNTINGTON BEACH CA 92648 EL DON LIQUOR EL DON ENTERPRISES INC 470 PACIFIC COAST HWY HUNTINGTON BEACH CA 92648 VAPETRIX GINO & TONY COCCHI 200 PACIFIC COAST HWY #125 HUNTINGTON BEACH CA 92648 LAZ PARKING CALIFORNIA LLC LAZ PARKING CALIFORNIA LLC 15 LEWIS STREET HARTFORD CT 06103 SHOREBREAK HOTEL DIAMONDROCK HB TENANT LLC 3 BETHESDA METRO CENTER #1500 BETHESDA MD 20814 SIMMZY'S HUNTINGTON BEACH SIMMZY'S LLC 1148 MANHATTAN AVE #1 MANHATTAN BEACH CA 90266 OLA OLA INC 21040 PACIFIC COAST HWY #F200 HUNTINGTON BEACH CA 92648 LEMONADE LEMONADE RESTAURANT GROUP LLC 10000 CULVER BLVD CULVER CITY CA 90232 ACE PARKING MANAGEMENT INC ACE PARKING MANAGEMENT INC 645 ASH STREET SAN DIEGO CA 92101 WATERFRONT HILTON BEACH RESORT ROBERT MAYER CORPORATION 21100 PACIFIC COAST HWY HUNTINGTON BEACH CA 92648 TOES ON THE NOSE ROOX'S INC 1537 MONROVIA AVE NEWPORT BEACH CA 92663 ACE PARKING MANAGEMENT INC ACE PARKING MANAGEMENT INC 645 ASH STREET SAN DIEGO CA 92101 HYATT REGENCY HB RESORT & SPA HYATT CORP/ PCH BEACH RESORT 21500 PACIFIC COAST HWY HUNTINGTON BEACH CA 92648 PRESENTATION SERVICES AUDIO VISUAL SERVICES GROUP INC 1700 EAST GOLF ROAD #400 SCHAUMBURG IL 60173 TRAVEL TRADERS TRAVEL TRADERS HOTEL STORES INC 6205 BLUE LAGOON DR #550 MIAMI FL 33126 EQUINOX EQUINOX FITNESS HB INC 895 BROADWAY 3RD FLOOR NEW YORK NY 10003 25 DEGREES HB 25 DEGREES HB LP 411 29TH STREET NEWPORT BEACH CA 92663 CAPITAL INVESTMENT NETWORK INC CAPITAL INVESTMENT NETWORK INC 414 WALNUT AVE HUNTINGTON BEACH CA 92647 M E HELME HOUSE FURNISHING CO GUY GUZZARDO 517 WALNUT AVE HUNTINGTON BEACH CA 92648 RIPCORD DIGITAL INC RIPCORD DIGITAL INC 307 3RD STREET #202 HUNTINGTON BEACH CA 92648 BOW AND ARROW HAIR LOUNGE 315 3RD STREET #P HUNTINGTON BEACH CA 92648 ENLARGE MEDIA GROUP ENLARGE MEDIA GROUP LLC 307 3RD STREET #101 HUNTINGTON BEACH CA 92648 SCALP AESTHETICS O C TATTOO HEAD INK LLC 315 3RD STREET #O HUNTINGTON BEACH CA 92648 GALITZEN PROPERTIES DON GALITZEN PO BOX 151 HUNTINGTON BEACH CA 92648 HAVEN OF WELLNESS CHRISTAL SUNDSTROM 315 3RD STREET #H HUNTINGTON BEACH CA 92648 SALON RETRO BRANDON BAGGETT 315 3RD STREET #F HUNTINGTON BEACH CA 92648 LEE ROBINSON, CPA LEE ROBINSON PO BOX 2967 COSTA MESA CA 92628 RMA INTERNATIONAL LANDSCAPE ARCHITECTURE ROBERT J MCMAHON JR 315 3RD STREET #N HUNTINGTON BEACH CA 92648 SAIL PROPERTIES D DAVISSON 315 3RD STREET #D HUNTINGTON BEACH CA 92648 PEDEGO HB THOMAS BOCK 301 5TH STREET HUNTINGTON BEACH CA 92648 BARGAIN BIKE RENTALS MICHAEL CLEMENTS 311 5TH STREET HUNTINGTON BEACH CA 92648 DING DR DING DR LLC 311 5TH STREET HUNTINGTON BEACH CA 92648 A&S ACCOUNTING SOLUTIONS A&S ACCOUNTING SOLUTIONS INC 321 5TH STREET HUNTINGTON BEACH CA 92648 PORCELIAN TRACI HAWKINS 553 VICTORIA ST #G COSTA MESA CA 92627 BREWSTERS HOME ICE SERVICE LUCILE D BREWSTER 7922 SPEER AVE HUNTINGTON BEACH CA 92647 JAX BICYCLE CENTER HANDS ON BICYCLE CENTER 14280-D CULVER DRIVE HUNTINGTON BEACH CA 92604 CONTINENTAL CLEANERS ANDREW LEE 411 MAIN STREET HUNTINGTON BEACH CA 92648 SURF CITY CHIROPRACTIC DAN LA FONTAINE 411 MAIN STREET HUNTINGTON BEACH CA 92648-0000 ORANGE COUNTY BARBERS PARLOR ESTELLA RAMOS 417 MAIN STREET #102 HUNTINGTON BEACH CA 92648 SURF CITY SEGWAY DREAMING BIG LLC CA LLC 417 MAIN STREET #101B HUNTINGTON BEACH CA 92648 NEIRA DESIGNS & FIX-IT OMAR NEIRA 417 MAIN STREET #101 HUNTINGTON BEACH CA 92648 MOOD SWINGS KIMBERLY HUCKABY 80 HUNTINGTON STREET #700 HUNTINGTON BEACH CA 92648 RAY'S MARINE INSURANCE SERVICES DONNA RAY 419 MAIN STREET #471 HUNTINGTON BEACH CA 92648 MAILBOX STATION JEREMY WAHL 419 MAIN STREET #A HUNTINGTON BEACH CA 92648-5199 LENGELE & ASSOCIATES LLC DEBORAH LENGELE 1107 ALABAMA STREET HUNTINGTON BEACH CA 92648 REGIONAL PACIFIC CONSULTING JOEL & JEFF GARCIA 42073 JAY BIRD COURT SOLDONTA AK 99669 AMBIT CONSULTING LLC AMBIT CONSULTING LLC 428 MAIN STREET #206 HUNTINGTON BEACH CA 92648 ESTHETIC PRESCRIPTIONS ESTHETIC PRESCRIPTIONS INC 428 MAIN STREET #101 HUNTINGTON BEACH CA 92648 MIN'S DYNASTY PERMANENT MAKEUP PRIE LLC 428 MAIN STREET #203 HUNTINGTON BEACH CA 92648 RED O MANAGEMENT RED O MANAGEMENT 428 MAIN STREET #201 HUNTINGTON BEACH CA 92648 HOWARD FISCHER DVM HOWARD FISCHER, DVM 113 20TH STREET HUNTINGTON BEACH CA 92648 NEXGEN HOME FINANCE JASON KIFFE 3211 FRANCOIS DRIVE HUNTINGTON BEACH CA 92649 WESTLAND BUSINESS SERVICES INC WESTLAND BUSINESS SERVICES INC 428 MAIN STREET #202 HUNTINGTON BEACH CA 92648 HUNTINGTON FINANCIAL JIM ALDERMAN 428 MAIN STREET #205 HUNTINGTON BEACH CA 92648 SALON H Q SALON H Q LLC 428 MAIN STREET #102 HUNTINGTON BEACH CA 92648 MILK & HONEY H B MILK & HONEY INC 438 MAIN STREET #110 HUNTINGTON BEACH CA 92648 ARIA HOOKAH LOUNGE MOHEB FARAG 1555 MESA VERDE DRIVE #E COSTA MESA CA 92626 KOA CONSULTING KEKOA ANDERSON 419 MAIN STREET #320 HUNTINGTON BEACH CA 92648 SOLENA LANDSCAPE G R E INC 438 MAIN STREET #210 HUNTINGTON BEACH CA 92648 RON STERUD AND ASSOCIATES RON & KRISTA STERUD 438 MAIN STREET #200 HUNTINGTON BEACH CA 92648 THE TRAINING SPOT THE TRAINING SPOT INC 440 MAIN STREET HUNTINGTON BEACH CA 92648 ANNIE NAILS YEN PHI NGUYEN 501 MAIN STREET #F HUNTINGTON BEACH CA 92648-0000 BODHI TREE VEGETARIAN CAFÉ THE BODHI TREE GROUP 501 MAIN STREET #E HUNTINGTON BEACH CA 92648 JAN'S HOLGUIN HEALTH 419 MAIN STREET #61 HUNTINGTON BEACH CA 92648 THE TANNING SPA THE TANNING SPA INC 501 MAIN STREET #B HUNTINGTON BEACH CA 92648 MONTGOMERY JEWELERS CHARLES MONTGOMERY 501 MAIN STREET #G HUNTINGTON BEACH CA 92648 FIRST BANK FIRST BANK 501 MAIN STREET #H HUNTINGTON BEACH CA 92648 BEACH CITY HAIRCUTTING JAME BRANT 504 MAIN STREET #D HUNTINGTON BEACH CA 92648-0000 DIRTY DOG WASH NICHOLAS B GILLESPIE 504 MAIN STREET #C HUNTINGTON BEACH CA 92648 LUCY'S TAILORING & ALTERATIONS HARRY GULDJIAN 504 MAIN STREET #B HUNTINGTON BEACH CA 92648-0000 MAIN STREET CLEANERS RAFAEL RIVAS 504 MAIN STREET #A HUNTINGTON BEACH CA 92648-0000 EUROPA NAIL STUDIO HAN MAI 508 MAIN STREET #A HUNTINGTON BEACH CA 92648 MAIN STREET LIQUOR DANI SAFI 1105 ORANGE AVE HUNTINGTON BEACH CA 92648 CUCINA ALESSA HB CUCINA ALESSA HB INC 520 MAIN STREET HUNTINGTON BEACH CA 92648 THAI WAVE NARUMOL PHLANGSORN 522 MAIN STREET HUNTINGTON BEACH CA 92648-0000 RAINWATER GALLERY IDEA LAB CREATIVE 526 MAIN STREET #101 HUNTINGTON BEACH CA 92648 DAEYA SALON CHRISSA MORTON 526 MAIN STREET #102 HUNTINGTON BEACH CA 92648 SMILES CAFÉ TAHIR KHAN 12175 RAMONA AVE #124 CHINO CA 91710 INTEGRATIVE PAIN AND WELLNESS CLINIC INTEGRATIVE PAIN AND WELLNESS CLINIC 305 ORANGE AVE #F HUNTINGTON BEACH CA 92648 BRENT O NICHOLS DDS BRENT O NICHOLS 305 ORANGE AVE #A HUNTINGTON BEACH CA 92648 MERL L FLEMING DDS MERL L FLEMING 305 ORANGE AVE #B HUNTINGTON BEACH CA 92648 DOWNTOWN CHIROPRACTIC WELLNESS CTR OF HB PRAKASH MULCHANDANI 305 ORANGE AVE #F HUNTINGTON BEACH CA 92648 DANIEL JAFFE DDS DANIEL JAFFE 305 ORANGE AVE #C HUNTINGTON BEACH CA 92648 DWIGHT'S BEACH CONCESSION JACK/JEANETTE CLAPP 1210 MAIN ST HUNTINGTON BEACH CA 92648 ZACKS PIER PLAZA MIKE ALI 8181 DEAUVILLE DR HUNTINGTON BEACH CA 92646 PRIMO'S PRESTON GOMEZ 8261 INDIANAPOLIS HUNTINGTON BEACH CA 92646 SANCHO'S TACOS JENANA AGIC & JOHNNY GENE THOMSEN 602 PACIFIC COAST HWY #B HUNTINGTON BEACH CA 92648 H B PACIFIC COAST ENTERPRISE PAUL E WAKIM 6302 PRINCEVILLE CR HUNTINGTON BEACH CA 92648 7-ELEVEN STORE HOPBET INC PO BOX 219088 DALLAS TX 75221 HUNTINGTON SURF INN HUNTINGTON SURF INN INC PO BOX 518 GLENCOE IL 60022 KOKOMO'S SURFSIDE GRILL KOKOMO'S SURFSIDE GRILL 20431 GRAYSTONE LANE HUNTINGTON BEACH CA 92646 JACK'S BEACH CONCESSION JACK K CLAPP 2111 RED JACKET CIRCLE HUNTINGTON BEACH CA 92646 WATERFRONT HILTON BEACH CABANA WATERFRONT INC 21100 PACIFIC COAST HWY HUNTINGTON BEACH CA 92648 BACON MANIA SURF CITY JAY & KAREN DIEUGENIO 6576 E CAMINO VISTA #3 ANAHEIM HILLS CA 92807 ZACKS TOO MICHAEL ALI 8181 DEAUVILLE DR HUNTINGTON BEACH C 92646 LIVERY DESIGN GRUPPE ANGSTROM INVESTMENTS 1 LLC 220 WALNUT STREET HUNTINGTON BEACH CA 92648 EXHIBIT C Vision To be a leader in the economic development of Huntington Beach Downtown by attracting and engaging visitors, generating income, jobs and tax revenues, which make our community a better place to live and visit. Among many other important initiatives for the year, the BID will focus particular attention to achieving the following critical priorities in 20152016 to advance its mission: • Collaborate marketing efforts with Visit Huntington Beach • Develop a downtown vision and brand, with input from Visit Huntington Beach, the HB Chamber of Commerce, Pacific City and others • Develop and implement a strategy to integrate Pacific City, Visit HB, hotel managers, and the HB Chamber into the leadership structure of the BID • Advocate for improvements in public parking and restrooms • Lead the way for beautification in downtown, including but not limited to improvements in lighting, landscaping and the ZPark areas • Propose and implement one new event and budget for 2016 • Determine business needs for information and training that are of value to downtown merchants • Develop and implement a communication strategy with member businesses, to increase merchant engagement • Determine the level of resources (human and financial) needed to implement BID strategic plan priorities 6