Media Kit 2016

Media Kit 2016
www.pinksofa.com
Pink Sofa Audience
About this valuable niche market
Trust
Pink Sofa is a well known and trusted brand; a place where members
come to connect with others in a safe and comfortable space.
Pink
Sofa
Quality
Lesbian
Connections
Advertising Quick Facts
Benefits
On Pink Sofa your ad will be seen again and again, reinforcing your
brand and message. It beats magazine advertising because your
message is seen more than once - AND you are not hamstrung by
publishing schedules when you advertise on Pink Sofa. You can start
today if you like. Research shows that lesbians are much more likely
to use brands who advertise to them.
Pink Sofa audience
Pink Sofa is the world’s LARGEST online community for lesbians,
•Boasting a membership of 500,000 women globally
•Over 4,500 new members a month
•68,000 absolute unique users a month
• 2,300,000 page views per month
•Average session duration is 10.78 minutes
•Over 10 pages viewed per visit
•Average member age 33; it’s the Facebook of the lesbian world!
“Alpha Car Hire has enjoyed a very successful campaign with Pink Sofa
this year. The online competition has been a huge success and we look
forward to a long and mutually beneficial relationship with Pink Sofa.”
Jacqui Miller - Alpha Car Hire
Measurements
Pink Sofa provides page impressions and click through statistics on your
campaign, so you can clearly see the response to your advertisement.
Pink
Sofa
Quality
Lesbian
Connections
Advertising Quick Facts
Types of advertising
• Banner – 3 options:
Option 1 – 728 x 90 leaderboard, appears at the top of the Pink
Sofa website, maximum visibility
Option 2 – 300 x 250 box ad on left hand panel
Option 3 - 320 x 50 mobile banner appears at bottom of screen
on mobile devices
• HTML Email Blast – vibrant email which contain images sent
directly to members’ email address
• Inbox Message – punchy text message sent to members’ own
Pink Sofa inbox
Campaign packages
We are happy to create a package to suit your campaign needs.
We are also on hand to support you with any advice on how best
to market your product or service to our lesbian audience with our
specialised ‘tips and hints’ form and personalised service.
“Thanks Pink Sofa. This has been very painless and all too easy to
organise - thank you very much everyone!”
Jane Clancy - Building Industry Consultative Councill
Pink
Sofa
Quality
Lesbian
Connections
Rate Card – Banner Advertising
Leaderboard banner & Medium box 728 x 90px - $20 cpm
Discounts of 10%,15%,20% for 3,6 & 12 months
Banner ads appear at the top of each page of PinkSofa.com giving you
huge advertising exposure. Advertising is available at a monthly rate.
Australia & US
Options
1 month
World wide
$20 cpm
Australia wide $30 cpm
US only
$20 cpm
3 month
6 month
12 month
10% discount 20% discount 30% discount
$18 cpm
$27 cpm
$18 cpm
$16 cpm
$24 cpm
$16 cpm
$14 cpm
$21 cpm
$14 cpm
Leaderboard & Medium box 728 x 90px £30 cpm
Mobile banner 320 x 50 - £40 cpm
Discounts of 10%,15%,20% for 3,6 & 12 months
UK
Options
1 month
World wide
UK only
£20 cpm
£30 cpm
3 month
10% discount
£18 cpm
£27 cpm
6 month
20% discount
£16 cpm
£24 cpm
12 month
30% discount
£14 cpm
£21 cpm
Prices are exclusive of goods and services tax. Banner specifications: Max file size = 45kb, Format = gif or jpg.
Box ad banner – 300 x 250px
Box ads are very competitively priced to suit those with a tighter budget.
Australia & US
Options
1 month
World wide
$20 cpm
US only
$20 cpm
Australia wide $30 cpm
3 month
6 month
12 month
10% discount 20% discount 30% discount
$18 cpm
$16 cpm
$14 cpm
$18 cpm
$16 cpm
$14 cpm
$27 cpm
$24 cpm
$21 cpm
UK
Options
1 month
World wide
£20 cpm
UK only
£30 cpm
3 month
6 month
12 month
10% discount 20% discount 30% discount
£18 cpm
£27 cpm
£16 cpm
£24 cpm
£14 cpm
£21 cpm
Prices are exclusive of goods and services tax. Banner specifications: Max file size = 45kb, Format = gif or jpg.
Mobile banner 320 x 50 - $25 cpm
Discounts of 10%,15%,20% for 3,6 & 12 months
Australia & US
Options
1 month
World wide
$20 cpm
Australia wide $30 cpm
State wide
$20 cpm
3 month
6 month
12 month
10% discount 20% discount 30% discount
$18 cpm
$27 cpm
$18 cpm
$16 cpm
$24 cpm
$16 cpm
$14 cpm
$21 cpm
$14 cpm
Mobile banner 320 x 50 - £40 cpm
Discounts of 10%,15%,20% for 3,6 & 12 months
UK
Options
1 month
World wide
UK only
£30 cpm
£40 cpm
3 month
10% discount
£27 cpm
£36 cpm
Prices are exclusive of goods and services tax.
Banner specifications: Max file size = 45kb, Format = gif or jpg.
6 month
20% discount
£24 cpm
£32 cpm
12 month
30% discount
£21 cpm
£28 cpm
Rate Card – Emails
HTML email blast
Members receive an email from Pink Sofa which is all about you!
Information from a trusted source about your business, using an
eye catching combination of images and text.
Australia & US
Options
One Only
World wide
$2,000
Australia wide $1,000
State wide
$500
Two
Three
10% discount 20% discount
$3,600
$1,800
$900
$4,800
$2,400
$1,200
UK
Options
One Only
World wide
UK wide
£1,300
£650
Regional
£325
Two
Three
12 month
10% discount 20% discount 30% discount
£2,340
£1,170
£585
£3,120
£1,560
£780
£10,920
£5,460
£2,730
Prices are exclusive of goods and services tax. Artwork not included.
Inbox message
A personal message that members receive in their PinkSofa.com inbox.
Great for publicising upcoming events and launches.
Australia & US
Options
One Only
World wide
$1,400
Australia wide $700
State wide
$350
Two
Three
10% discount 20% discount
$2,520
$1,260
$630
$3,360
$1,680
$840
UK
Options
One Only
World wide
UK wide
Regional
£910
£455
£230
Two
Three
10% discount 20% discount
£1,638
£819
£414
£2,184
£1,092
£552
Prices are exclusive of goods and services tax. Copy not included.
To enquire about advertising with Pink Sofa Please contact:
E: marketing@pinksofa.com
www.pinksofa.com